{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":3.45,"body":"It's undeniable There are more"},{"startTime":0.0,"endTime":3.45,"body":"players now than ever. So the E"},{"startTime":3.45,"endTime":6.84,"body":"commerce market has definitely"},{"startTime":3.45,"endTime":6.84,"body":"expanded massively."},{"startTime":7.17,"endTime":9.81,"body":"What can really help you"},{"startTime":7.17,"endTime":9.81,"body":"overcome that fear is having"},{"startTime":9.81,"endTime":12.84,"body":"data that's completely impartial"},{"startTime":9.81,"endTime":12.84,"body":"that backs up the fact that"},{"startTime":12.84,"endTime":14.82,"body":"there are opportunities out"},{"startTime":12.84,"endTime":14.82,"body":"there in E commerce."},{"startTime":15.3,"endTime":19.2,"body":"The UK e commerce market is"},{"startTime":15.3,"endTime":19.2,"body":"estimated to reach just under"},{"startTime":19.2,"endTime":23.73,"body":"116 billion pounds in 2023. It's"},{"startTime":19.2,"endTime":23.73,"body":"easy"},{"startTime":23.73,"endTime":26.01,"body":"to fall into that trap. But"},{"startTime":23.73,"endTime":26.01,"body":"eventually you realise that as"},{"startTime":26.01,"endTime":29.13,"body":"long as I focus on improving my"},{"startTime":26.01,"endTime":29.13,"body":"business every day, and there's"},{"startTime":29.13,"endTime":31.98,"body":"no reason to worry about what"},{"startTime":29.13,"endTime":31.98,"body":"else, you know what other people"},{"startTime":31.98,"endTime":32.34,"body":"are doing."},{"startTime":32.97,"endTime":35.91,"body":"In E commerce, they feel"},{"startTime":32.97,"endTime":35.91,"body":"customers resonate with your"},{"startTime":35.91,"endTime":39.21,"body":"store your brand, they don't"},{"startTime":35.91,"endTime":39.21,"body":"need to go and look elsewhere."},{"startTime":40.05,"endTime":43.5,"body":"Losers focus on winners, and"},{"startTime":40.05,"endTime":43.5,"body":"winners focus on winning, and"},{"startTime":43.5,"endTime":45.27,"body":"winners aren't looking at"},{"startTime":43.5,"endTime":45.27,"body":"others, they're focusing on"},{"startTime":45.27,"endTime":47.67,"body":"themselves. They're focused on"},{"startTime":45.27,"endTime":47.67,"body":"improving their business."},{"startTime":48.75,"endTime":51.54,"body":"People now are shopping online"},{"startTime":48.75,"endTime":51.54,"body":"more than ever, aren't they?"},{"startTime":51.57,"endTime":54.45,"body":"You've got the older generation"},{"startTime":51.57,"endTime":54.45,"body":"who are really becoming more"},{"startTime":54.45,"endTime":54.93,"body":"confident."},{"startTime":65.43,"endTime":69.48,"body":"Welcome to the dropship unlocked"},{"startTime":65.43,"endTime":69.48,"body":"podcast your key to unlocking"},{"startTime":69.48,"endTime":72.21,"body":"the secrets of high ticket"},{"startTime":69.48,"endTime":72.21,"body":"dropshipping. I'm Lewis Smith,"},{"startTime":72.21,"endTime":75.33,"body":"founder of dropship unlocked and"},{"startTime":72.21,"endTime":75.33,"body":"with me is our Client Success"},{"startTime":75.33,"endTime":78.6,"body":"Coach James Early. Now when"},{"startTime":75.33,"endTime":78.6,"body":"we're not recording podcast"},{"startTime":78.6,"endTime":81.27,"body":"episodes, we're running our own"},{"startTime":78.6,"endTime":81.27,"body":"e commerce businesses and"},{"startTime":81.27,"endTime":84.9,"body":"helping aspiring entrepreneurs"},{"startTime":81.27,"endTime":84.9,"body":"launch their own high ticket"},{"startTime":84.9,"endTime":87.54,"body":"drop shipping businesses. So if"},{"startTime":84.9,"endTime":87.54,"body":"you're ready to learn how to"},{"startTime":87.54,"endTime":90.81,"body":"build your own six, or even"},{"startTime":87.54,"endTime":90.81,"body":"seven figure business, pick up a"},{"startTime":90.81,"endTime":93.72,"body":"copy of my book, the home turf"},{"startTime":90.81,"endTime":93.72,"body":"advantage, whether you're"},{"startTime":93.72,"endTime":97.14,"body":"looking to replace your income,"},{"startTime":93.72,"endTime":97.14,"body":"or launch a side hustle. I wrote"},{"startTime":97.14,"endTime":100.65,"body":"this book as a roadmap to help"},{"startTime":97.14,"endTime":100.65,"body":"you launch a low maintenance,"},{"startTime":100.77,"endTime":103.65,"body":"high profit e commerce business"},{"startTime":100.77,"endTime":103.65,"body":"that gives you the freedom to"},{"startTime":103.65,"endTime":106.17,"body":"spend more time with your"},{"startTime":103.65,"endTime":106.17,"body":"family, travel the world and"},{"startTime":106.17,"endTime":111.81,"body":"work on your own terms. Ready to"},{"startTime":106.17,"endTime":111.81,"body":"join us. Visit H T A book.com To"},{"startTime":111.81,"endTime":115.02,"body":"get your copy today. Now sit"},{"startTime":111.81,"endTime":115.02,"body":"back, relax, and let's unlock"},{"startTime":115.05,"endTime":117.96,"body":"your potential with a dropship"},{"startTime":115.05,"endTime":117.96,"body":"unlocked podcast."},{"startTime":118.38,"endTime":121.77,"body":"Have you ever felt that sinking"},{"startTime":118.38,"endTime":121.77,"body":"feeling feeling like you might"},{"startTime":121.77,"endTime":124.83,"body":"have missed the boat on the next"},{"startTime":121.77,"endTime":124.83,"body":"big thing? We'll hold on to that"},{"startTime":124.83,"endTime":127.65,"body":"thought? Because today in this"},{"startTime":124.83,"endTime":127.65,"body":"episode, Lewis and I are going"},{"startTime":127.65,"endTime":130.56,"body":"to be diving into a question"},{"startTime":127.65,"endTime":130.56,"body":"that is on so many people's"},{"startTime":130.56,"endTime":134.16,"body":"minds is dropshipping too"},{"startTime":130.56,"endTime":134.16,"body":"competitive to start today, by"},{"startTime":134.16,"endTime":136.95,"body":"the end of this episode, you"},{"startTime":134.16,"endTime":136.95,"body":"might just think differently"},{"startTime":136.98,"endTime":140.07,"body":"about the entire landscape. But"},{"startTime":136.98,"endTime":140.07,"body":"before we unravel all that,"},{"startTime":140.16,"endTime":142.47,"body":"let's dive straight into it."},{"startTime":140.16,"endTime":142.47,"body":"Louis, I'm going to ask you a"},{"startTime":142.47,"endTime":146.49,"body":"direct question to kick off the"},{"startTime":142.47,"endTime":146.49,"body":"episode. So is dropshipping too"},{"startTime":146.49,"endTime":148.35,"body":"saturated in today's market?"},{"startTime":162.6,"endTime":165.69,"body":"I completely understand the fear"},{"startTime":162.6,"endTime":165.69,"body":"and where the question come"},{"startTime":165.69,"endTime":169.2,"body":"from. And it's it absolutely is"},{"startTime":165.69,"endTime":169.2,"body":"natural to wonder if you're"},{"startTime":169.23,"endTime":173.61,"body":"stepping into an oversaturated"},{"startTime":169.23,"endTime":173.61,"body":"market. So yeah, let's unpack"},{"startTime":173.61,"endTime":176.55,"body":"this based on our years of hands"},{"startTime":173.61,"endTime":176.55,"body":"on experience with E commerce"},{"startTime":176.55,"endTime":180.9,"body":"and offer hopefully a clearer"},{"startTime":176.55,"endTime":180.9,"body":"perspective on the true"},{"startTime":180.93,"endTime":184.44,"body":"landscape of dropshipping right"},{"startTime":180.93,"endTime":184.44,"body":"now and what's going on so that"},{"startTime":184.44,"endTime":187.65,"body":"it's undeniable There are more"},{"startTime":184.44,"endTime":187.65,"body":"players now than ever. So the E"},{"startTime":187.65,"endTime":192.45,"body":"commerce market has definitely"},{"startTime":187.65,"endTime":192.45,"body":"expanded massively. But the pie"},{"startTime":192.45,"endTime":196.14,"body":"itself is bigger. And let me"},{"startTime":192.45,"endTime":196.14,"body":"explain a bit around what I mean"},{"startTime":196.17,"endTime":198.75,"body":"when I say that. So I'm good"},{"startTime":196.17,"endTime":198.75,"body":"example of this is I took my"},{"startTime":198.75,"endTime":202.44,"body":"family on holiday to Dubai"},{"startTime":198.75,"endTime":202.44,"body":"earlier this year for about five"},{"startTime":202.44,"endTime":205.41,"body":"weeks. And we were out there."},{"startTime":202.44,"endTime":205.41,"body":"And there were huge changes"},{"startTime":205.41,"endTime":208.86,"body":"since we'd last been there a few"},{"startTime":205.41,"endTime":208.86,"body":"years earlier. But if you Google"},{"startTime":209.07,"endTime":212.61,"body":"on Google image search, if you"},{"startTime":209.07,"endTime":212.61,"body":"Google the term Dubai then"},{"startTime":212.61,"endTime":215.88,"body":"versus now it'll show you a"},{"startTime":212.61,"endTime":215.88,"body":"really interesting picture of"},{"startTime":215.88,"endTime":219.18,"body":"what Dubai used to look like"},{"startTime":215.88,"endTime":219.18,"body":"versus what it's like now. And"},{"startTime":219.33,"endTime":222.84,"body":"the growth that's happened in"},{"startTime":219.33,"endTime":222.84,"body":"that timeframe that's come from"},{"startTime":222.87,"endTime":226.95,"body":"expanded competition expanded"},{"startTime":222.87,"endTime":226.95,"body":"retail is more people living"},{"startTime":226.95,"endTime":229.53,"body":"there more just more energy,"},{"startTime":226.95,"endTime":229.53,"body":"more things happening, then"},{"startTime":229.59,"endTime":232.71,"body":"injection of money. So think of"},{"startTime":229.59,"endTime":232.71,"body":"E commerce in the same way. If"},{"startTime":232.71,"endTime":236.46,"body":"you can, as this city that's"},{"startTime":232.71,"endTime":236.46,"body":"growing, that's expanded as more"},{"startTime":236.46,"endTime":238.89,"body":"people come in, instead of it"},{"startTime":236.46,"endTime":238.89,"body":"just getting crowded, like they"},{"startTime":238.89,"endTime":241.23,"body":"didn't say, Okay, let's not"},{"startTime":238.89,"endTime":241.23,"body":"build any buildings, we're just"},{"startTime":241.23,"endTime":243.84,"body":"going to have an influx of"},{"startTime":241.23,"endTime":243.84,"body":"people there. The reason more"},{"startTime":243.84,"endTime":247.02,"body":"people came is because there was"},{"startTime":243.84,"endTime":247.02,"body":"more opportunity. And because"},{"startTime":247.02,"endTime":249.39,"body":"there was more opportunity, more"},{"startTime":247.02,"endTime":249.39,"body":"people came and therefore they"},{"startTime":249.39,"endTime":252.12,"body":"built more buildings. And they"},{"startTime":249.39,"endTime":252.12,"body":"did more opened more shops, more"},{"startTime":252.15,"endTime":254.91,"body":"retail outlets, more malls,"},{"startTime":252.15,"endTime":254.91,"body":"things like that. And so as"},{"startTime":254.91,"endTime":258.27,"body":"people come in, instead of it"},{"startTime":254.91,"endTime":258.27,"body":"getting overcrowded, the city"},{"startTime":258.27,"endTime":262.2,"body":"itself begins to expand. So this"},{"startTime":258.27,"endTime":262.2,"body":"is the real parallels here with"},{"startTime":262.23,"endTime":265.02,"body":"E commerce. If you think of this"},{"startTime":262.23,"endTime":265.02,"body":"as like the representation of"},{"startTime":265.02,"endTime":268.05,"body":"the market, the more vendors"},{"startTime":265.02,"endTime":268.05,"body":"there are, there's way more"},{"startTime":268.05,"endTime":270.39,"body":"customers coming there because"},{"startTime":268.05,"endTime":270.39,"body":"people will move there that"},{"startTime":270.42,"endTime":273.0,"body":"tourists who come down holiday"},{"startTime":270.42,"endTime":273.0,"body":"and want to go shopping. And so"},{"startTime":273.0,"endTime":276.54,"body":"if you imagine us as the people"},{"startTime":273.0,"endTime":276.54,"body":"that are the vendors in that"},{"startTime":276.57,"endTime":280.14,"body":"scenario, in that example, well,"},{"startTime":276.57,"endTime":280.14,"body":"people now are shopping online"},{"startTime":280.14,"endTime":282.63,"body":"more than ever, aren't they?"},{"startTime":280.14,"endTime":282.63,"body":"You've got the older generation"},{"startTime":282.63,"endTime":285.27,"body":"who are really becoming more"},{"startTime":282.63,"endTime":285.27,"body":"confident with shopping online."},{"startTime":285.27,"endTime":287.4,"body":"Now. You've got the younger"},{"startTime":285.27,"endTime":287.4,"body":"generation who are just getting"},{"startTime":287.4,"endTime":289.5,"body":"into like they're just getting"},{"startTime":287.4,"endTime":289.5,"body":"their first smartphones and"},{"startTime":289.5,"endTime":291.75,"body":"immediately they're like, Okay,"},{"startTime":289.5,"endTime":291.75,"body":"what can I buy online? And so"},{"startTime":291.75,"endTime":294.51,"body":"you've got all of those people"},{"startTime":291.75,"endTime":294.51,"body":"now in terms of the customers"},{"startTime":294.51,"endTime":297.66,"body":"that are now available to us,"},{"startTime":294.51,"endTime":297.66,"body":"for us to serve. It just means"},{"startTime":297.66,"endTime":301.23,"body":"that E commerce adoption as a"},{"startTime":297.66,"endTime":301.23,"body":"whole All is up. Now I know that"},{"startTime":301.23,"endTime":303.6,"body":"that's just an example there."},{"startTime":301.23,"endTime":303.6,"body":"But to put things in"},{"startTime":303.6,"endTime":306.27,"body":"perspective, and to really put"},{"startTime":303.6,"endTime":306.27,"body":"some numbers around this,"},{"startTime":306.51,"endTime":311.04,"body":"according to statistics, the UK"},{"startTime":306.51,"endTime":311.04,"body":"e commerce market is estimated"},{"startTime":311.04,"endTime":317.07,"body":"to reach just under 116 billion"},{"startTime":311.04,"endTime":317.07,"body":"pounds in 2023. That's a massive"},{"startTime":317.31,"endTime":321.72,"body":"arena with room for countless"},{"startTime":317.31,"endTime":321.72,"body":"players to find their niche and"},{"startTime":321.72,"endTime":325.17,"body":"to thrive like we've done. So"},{"startTime":321.72,"endTime":325.17,"body":"while the competition is kind of"},{"startTime":325.17,"endTime":327.57,"body":"part of the game. And it's"},{"startTime":325.17,"endTime":327.57,"body":"something to be aware of the"},{"startTime":327.57,"endTime":331.32,"body":"potential is just enormous. And"},{"startTime":327.57,"endTime":331.32,"body":"in my opinion, the pie is just"},{"startTime":331.32,"endTime":334.56,"body":"going to continue to expand to"},{"startTime":331.32,"endTime":334.56,"body":"become bigger and bigger. So you"},{"startTime":334.56,"endTime":337.62,"body":"probably need a smaller slice of"},{"startTime":334.56,"endTime":337.62,"body":"it eventually. And it's just"},{"startTime":337.62,"endTime":341.34,"body":"this ever changing landscape"},{"startTime":337.62,"endTime":341.34,"body":"with trends, changing"},{"startTime":341.34,"endTime":345.69,"body":"technologies evolving and being"},{"startTime":341.34,"endTime":345.69,"body":"launched, strategies that maybe"},{"startTime":345.69,"endTime":348.33,"body":"worked yesterday, but might not"},{"startTime":345.69,"endTime":348.33,"body":"work today. So there's always"},{"startTime":348.33,"endTime":351.42,"body":"room to innovate and remain"},{"startTime":348.33,"endTime":351.42,"body":"relevant. And I think that"},{"startTime":351.42,"endTime":354.33,"body":"you've just got to remember,"},{"startTime":351.42,"endTime":354.33,"body":"there's always room to innovate"},{"startTime":354.36,"endTime":357.36,"body":"within this market. Think of it"},{"startTime":354.36,"endTime":357.36,"body":"like the kind of hipster coffee"},{"startTime":357.36,"endTime":360.42,"body":"scene that's really become a"},{"startTime":357.36,"endTime":360.42,"body":"thing in the UK and globally"},{"startTime":360.42,"endTime":363.03,"body":"over the last few years. That"},{"startTime":360.42,"endTime":363.03,"body":"didn't used to be the case did"},{"startTime":363.03,"endTime":365.43,"body":"it when we were growing up when"},{"startTime":363.03,"endTime":365.43,"body":"we were young, it was like very"},{"startTime":365.43,"endTime":369.21,"body":"basic cafes there, were they"},{"startTime":365.43,"endTime":369.21,"body":"just so normal coffee, now"},{"startTime":369.21,"endTime":373.5,"body":"you've got so many of these real"},{"startTime":369.21,"endTime":373.5,"body":"like Latte Art, Instagram, where"},{"startTime":373.5,"endTime":376.35,"body":"the incredible coffee shops that"},{"startTime":373.5,"endTime":376.35,"body":"are opening up the charge of"},{"startTime":376.35,"endTime":379.29,"body":"fortune, but But what is"},{"startTime":376.35,"endTime":379.29,"body":"essentially basic coffee, but"},{"startTime":379.29,"endTime":383.76,"body":"that's a classic example of an"},{"startTime":379.29,"endTime":383.76,"body":"industry evolving and thriving,"},{"startTime":383.91,"endTime":388.08,"body":"and with more sellers, if I'm a"},{"startTime":383.91,"endTime":388.08,"body":"hipster coffee shop owner, and I"},{"startTime":388.08,"endTime":390.57,"body":"think I'm going to open a coffee"},{"startTime":388.08,"endTime":390.57,"body":"shop today, I don't look at all"},{"startTime":390.57,"endTime":393.36,"body":"of the existing coffee shops and"},{"startTime":390.57,"endTime":393.36,"body":"just think, Oh, that's it, I've"},{"startTime":393.36,"endTime":396.12,"body":"missed it. Other people already"},{"startTime":393.36,"endTime":396.12,"body":"selling coffee. So there must be"},{"startTime":396.12,"endTime":400.29,"body":"no sales left. What it's done is"},{"startTime":396.12,"endTime":400.29,"body":"it's expanded the customer base"},{"startTime":400.29,"endTime":403.29,"body":"as well. And I know that because"},{"startTime":400.29,"endTime":403.29,"body":"there are more branches, because"},{"startTime":403.29,"endTime":407.04,"body":"there are more independence that"},{"startTime":403.29,"endTime":407.04,"body":"have opened, it's made the scene"},{"startTime":407.04,"endTime":410.4,"body":"more accessible to people in"},{"startTime":407.04,"endTime":410.4,"body":"various locations. So the"},{"startTime":410.4,"endTime":413.49,"body":"presence of other e commerce"},{"startTime":410.4,"endTime":413.49,"body":"sellers to take it back to E"},{"startTime":413.49,"endTime":415.95,"body":"commerce and drop shipping to"},{"startTime":413.49,"endTime":415.95,"body":"answer your question. I don't"},{"startTime":415.95,"endTime":418.8,"body":"think that the presence of other"},{"startTime":415.95,"endTime":418.8,"body":"competitors should put you off,"},{"startTime":418.83,"endTime":421.5,"body":"it shouldn't prevent you from"},{"startTime":418.83,"endTime":421.5,"body":"getting started, if anything,"},{"startTime":421.5,"endTime":424.17,"body":"the way that I view it, and I'm"},{"startTime":421.5,"endTime":424.17,"body":"sure you view it too is that it"},{"startTime":424.17,"endTime":427.38,"body":"should prove to you that it is"},{"startTime":424.17,"endTime":427.38,"body":"possible. So if it's possible"},{"startTime":427.38,"endTime":427.95,"body":"for them,"},{"startTime":428.07,"endTime":431.16,"body":"why not for you? Exactly. And"},{"startTime":428.07,"endTime":431.16,"body":"that's exactly how I view it."},{"startTime":431.16,"endTime":433.59,"body":"Because if you think about it,"},{"startTime":431.16,"endTime":433.59,"body":"well, what's the alternative?"},{"startTime":433.62,"endTime":436.74,"body":"Would we prefer to go into a"},{"startTime":433.62,"endTime":436.74,"body":"market where there's absolutely"},{"startTime":436.74,"endTime":440.1,"body":"zero competition, and that's"},{"startTime":436.74,"endTime":440.1,"body":"often very much for a very clear"},{"startTime":440.1,"endTime":442.5,"body":"reason. So actually, when you"},{"startTime":440.1,"endTime":442.5,"body":"think about the alternative, if"},{"startTime":442.5,"endTime":444.81,"body":"there were no competition at"},{"startTime":442.5,"endTime":444.81,"body":"all, what that would be telling"},{"startTime":444.81,"endTime":447.39,"body":"you that there's no demand for"},{"startTime":444.81,"endTime":447.39,"body":"that type of business. So when"},{"startTime":447.39,"endTime":450.09,"body":"there is competitors, when there"},{"startTime":447.39,"endTime":450.09,"body":"are successful e commerce"},{"startTime":450.09,"endTime":453.03,"body":"businesses all over the UK, that"},{"startTime":450.09,"endTime":453.03,"body":"tells us that there's a demand"},{"startTime":453.03,"endTime":456.0,"body":"for that type of business in the"},{"startTime":453.03,"endTime":456.0,"body":"UK today. I think, as you said,"},{"startTime":456.0,"endTime":459.12,"body":"and the point you made so well"},{"startTime":456.0,"endTime":459.12,"body":"with the the coffee example and"},{"startTime":459.12,"endTime":462.06,"body":"is people tend to think about"},{"startTime":459.12,"endTime":462.06,"body":"when you start a new business,"},{"startTime":462.09,"endTime":465.18,"body":"you might focus on how many"},{"startTime":462.09,"endTime":465.18,"body":"competitors there are. But the"},{"startTime":465.18,"endTime":468.15,"body":"focus isn't on how large the"},{"startTime":465.18,"endTime":468.15,"body":"demand is and how much that's"},{"startTime":468.15,"endTime":471.21,"body":"growing. If people started to"},{"startTime":468.15,"endTime":471.21,"body":"put their focus on how large"},{"startTime":471.21,"endTime":473.88,"body":"that E commerce market is this"},{"startTime":471.21,"endTime":473.88,"body":"year, then they'd start to"},{"startTime":473.88,"endTime":475.95,"body":"forget about how many other"},{"startTime":473.88,"endTime":475.95,"body":"competitors there are. Because"},{"startTime":475.95,"endTime":479.07,"body":"there's so many opportunities"},{"startTime":475.95,"endTime":479.07,"body":"and such a big opportunity that"},{"startTime":479.07,"endTime":482.13,"body":"we have, at the moment with the"},{"startTime":479.07,"endTime":482.13,"body":"E commerce market being as big"},{"startTime":482.13,"endTime":484.92,"body":"as it is. So we're talking about"},{"startTime":482.13,"endTime":484.92,"body":"competitors, then a little bit"},{"startTime":484.92,"endTime":487.77,"body":"more loose. Do you think"},{"startTime":484.92,"endTime":487.77,"body":"competition for E commerce"},{"startTime":487.77,"endTime":490.83,"body":"brands that are just getting"},{"startTime":487.77,"endTime":490.83,"body":"started is necessarily a bad"},{"startTime":490.83,"endTime":491.79,"body":"thing. And no."},{"startTime":491.79,"endTime":495.21,"body":"And to use another kind of"},{"startTime":491.79,"endTime":495.21,"body":"recent example of where I saw"},{"startTime":495.21,"endTime":498.45,"body":"this happen, it was just so"},{"startTime":495.21,"endTime":498.45,"body":"clear to me that the competition"},{"startTime":498.48,"endTime":501.99,"body":"isn't something to be afraid of,"},{"startTime":498.48,"endTime":501.99,"body":"or put off by or be fearful of"},{"startTime":502.02,"endTime":505.29,"body":"is I was in borrow market than"},{"startTime":502.02,"endTime":505.29,"body":"London food market recently. And"},{"startTime":505.29,"endTime":508.5,"body":"there were so many sellers and"},{"startTime":505.29,"endTime":508.5,"body":"vendors and people selling their"},{"startTime":508.53,"endTime":511.44,"body":"food like these food stores and"},{"startTime":508.53,"endTime":511.44,"body":"food trucks that had opened up"},{"startTime":511.44,"endTime":514.14,"body":"as these pop ups. Now, they"},{"startTime":511.44,"endTime":514.14,"body":"wouldn't all be there if there"},{"startTime":514.14,"endTime":517.92,"body":"wasn't a high level of demand"},{"startTime":514.14,"endTime":517.92,"body":"and interest and a hunger for"},{"startTime":517.95,"endTime":520.77,"body":"what they were selling, right."},{"startTime":517.95,"endTime":520.77,"body":"But it's differentiation. That's"},{"startTime":520.77,"endTime":524.25,"body":"key. They're not just all carbon"},{"startTime":520.77,"endTime":524.25,"body":"copies and cut outs of each"},{"startTime":524.25,"endTime":527.19,"body":"other, you know that it's"},{"startTime":524.25,"endTime":527.19,"body":"exactly the same thing again and"},{"startTime":527.19,"endTime":529.59,"body":"again and again, is"},{"startTime":527.19,"endTime":529.59,"body":"differentiated. So not all"},{"startTime":529.59,"endTime":533.22,"body":"competitors offer the same value"},{"startTime":529.59,"endTime":533.22,"body":"in any market. So both in E"},{"startTime":533.22,"endTime":536.7,"body":"commerce and in that example,"},{"startTime":533.22,"endTime":536.7,"body":"you walk through a food market"},{"startTime":536.7,"endTime":539.76,"body":"like that, and some stores have"},{"startTime":536.7,"endTime":539.76,"body":"got a completely unique twist,"},{"startTime":539.76,"endTime":542.28,"body":"or some have got a signature"},{"startTime":539.76,"endTime":542.28,"body":"dish that only they're doing"},{"startTime":542.28,"endTime":544.47,"body":"that no one else has. But it"},{"startTime":542.28,"endTime":544.47,"body":"smells incredible. And they get"},{"startTime":544.47,"endTime":547.83,"body":"a queue of people lining up to"},{"startTime":544.47,"endTime":547.83,"body":"try and order it or some are"},{"startTime":547.83,"endTime":551.01,"body":"just from different cultures"},{"startTime":547.83,"endTime":551.01,"body":"that presented in that market"},{"startTime":551.01,"endTime":553.41,"body":"currently. And so they have a"},{"startTime":551.01,"endTime":553.41,"body":"differentiation, they have a"},{"startTime":553.41,"endTime":556.35,"body":"unique proposition to offer. And"},{"startTime":553.41,"endTime":556.35,"body":"it's the same with E commerce"},{"startTime":556.35,"endTime":559.02,"body":"stores, you know, you might"},{"startTime":556.35,"endTime":559.02,"body":"think that you're entering a"},{"startTime":559.02,"endTime":562.35,"body":"crowded market. But do you have"},{"startTime":559.02,"endTime":562.35,"body":"a unique marketing angle that"},{"startTime":562.35,"endTime":566.04,"body":"you could put on what is already"},{"startTime":562.35,"endTime":566.04,"body":"maybe quite a busy market? Is"},{"startTime":566.04,"endTime":568.2,"body":"there something you could do"},{"startTime":566.04,"endTime":568.2,"body":"around appealing to people that"},{"startTime":568.2,"endTime":571.59,"body":"would buy from you because your"},{"startTime":568.2,"endTime":571.59,"body":"eco friendly or perhaps you want"},{"startTime":571.59,"endTime":574.95,"body":"to target just women or just"},{"startTime":571.59,"endTime":574.95,"body":"men? Or maybe it's just your"},{"startTime":574.95,"endTime":578.49,"body":"stories just for parents? Or"},{"startTime":574.95,"endTime":578.49,"body":"perhaps you say, I'm just going"},{"startTime":578.49,"endTime":581.55,"body":"to be business to business b2b,"},{"startTime":578.49,"endTime":581.55,"body":"that's my differentiation. And"},{"startTime":581.55,"endTime":583.8,"body":"then I can serve those business"},{"startTime":581.55,"endTime":583.8,"body":"customers in the best way"},{"startTime":583.8,"endTime":586.59,"body":"possible. And they feel"},{"startTime":583.8,"endTime":586.59,"body":"completely at home when they"},{"startTime":586.59,"endTime":590.07,"body":"reach our store while others it"},{"startTime":586.59,"endTime":590.07,"body":"might be okay. Well, we are"},{"startTime":590.07,"endTime":593.01,"body":"going to serve customers but"},{"startTime":590.07,"endTime":593.01,"body":"we're going to or or consumers,"},{"startTime":593.01,"endTime":595.53,"body":"but we're going to have the best"},{"startTime":593.01,"endTime":595.53,"body":"customer service in the business"},{"startTime":595.53,"endTime":598.53,"body":"and it's going to be so friendly"},{"startTime":595.53,"endTime":598.53,"body":"and welcoming that people are"},{"startTime":598.53,"endTime":601.89,"body":"just going to feel absolutely He"},{"startTime":598.53,"endTime":601.89,"body":"bought into our brand when they"},{"startTime":601.89,"endTime":604.77,"body":"first contacted us. And so it's"},{"startTime":601.89,"endTime":604.77,"body":"like a restaurant, they all"},{"startTime":604.77,"endTime":608.1,"body":"serve food. But each of them"},{"startTime":604.77,"endTime":608.1,"body":"have their unique flavours,"},{"startTime":608.1,"endTime":611.1,"body":"their unique style, and they put"},{"startTime":608.1,"endTime":611.1,"body":"their own spin on it. And that's"},{"startTime":611.1,"endTime":613.83,"body":"the thing. Now, of course, it's"},{"startTime":611.1,"endTime":613.83,"body":"good to just observe the"},{"startTime":613.83,"endTime":616.89,"body":"competition and look at what's"},{"startTime":613.83,"endTime":616.89,"body":"working, but use it as a"},{"startTime":616.89,"endTime":620.07,"body":"learning experience and take the"},{"startTime":616.89,"endTime":620.07,"body":"insights from what's working"},{"startTime":620.07,"endTime":622.65,"body":"well, what's not working, well"},{"startTime":620.07,"endTime":622.65,"body":"what resonates with you what"},{"startTime":622.65,"endTime":625.65,"body":"kind of brand you'd like to"},{"startTime":622.65,"endTime":625.65,"body":"have. And then I think just find"},{"startTime":625.65,"endTime":629.22,"body":"your style and roll with it, use"},{"startTime":625.65,"endTime":629.22,"body":"the data, but most of all, be"},{"startTime":629.25,"endTime":632.64,"body":"open to adapting to what the"},{"startTime":629.25,"endTime":632.64,"body":"market tells you, and"},{"startTime":632.67,"endTime":635.31,"body":"ultimately, your win. Because"},{"startTime":632.67,"endTime":635.31,"body":"that's the thing if you go into"},{"startTime":635.31,"endTime":637.56,"body":"it closed minded and say, I'm"},{"startTime":635.31,"endTime":637.56,"body":"doing it this way, because"},{"startTime":637.56,"endTime":639.75,"body":"that's the way I believe it"},{"startTime":637.56,"endTime":639.75,"body":"should work, the market tells"},{"startTime":639.75,"endTime":643.17,"body":"you otherwise. And you're"},{"startTime":639.75,"endTime":643.17,"body":"unwilling to adapt to that, then"},{"startTime":643.2,"endTime":646.05,"body":"that's where you hit friction."},{"startTime":643.2,"endTime":646.05,"body":"So make sure you're open to it,"},{"startTime":646.08,"endTime":649.14,"body":"take that feedback on board. And"},{"startTime":646.08,"endTime":649.14,"body":"it's a recipe for success,"},{"startTime":649.14,"endTime":651.6,"body":"right? That's the way that you"},{"startTime":649.14,"endTime":651.6,"body":"will serve the market what they"},{"startTime":651.6,"endTime":654.0,"body":"want to buy from you. And they"},{"startTime":651.6,"endTime":654.0,"body":"won't be worried about who else"},{"startTime":654.0,"endTime":656.37,"body":"is out there selling the same"},{"startTime":654.0,"endTime":656.37,"body":"thing and the competition,"},{"startTime":656.37,"endTime":657.42,"body":"because they'll resonate with"},{"startTime":656.37,"endTime":657.42,"body":"you."},{"startTime":657.63,"endTime":660.21,"body":"Exactly. And the only way you"},{"startTime":657.63,"endTime":660.21,"body":"can really find out what the"},{"startTime":660.21,"endTime":663.57,"body":"market wants is by getting into"},{"startTime":660.21,"endTime":663.57,"body":"business and putting those fears"},{"startTime":663.57,"endTime":667.14,"body":"to one side about competition"},{"startTime":663.57,"endTime":667.14,"body":"about saturation, put those to"},{"startTime":667.14,"endTime":669.84,"body":"one side, you can get started."},{"startTime":667.14,"endTime":669.84,"body":"And then straightaway, you'll"},{"startTime":669.84,"endTime":672.45,"body":"get all the data from your"},{"startTime":669.84,"endTime":672.45,"body":"Google Ads campaigns, you'll"},{"startTime":672.45,"endTime":674.91,"body":"start to hear things from your"},{"startTime":672.45,"endTime":674.91,"body":"customers about why they would"},{"startTime":674.91,"endTime":677.16,"body":"choose you and what they're"},{"startTime":674.91,"endTime":677.16,"body":"looking for. And then you can"},{"startTime":677.16,"endTime":679.74,"body":"carve out your little niche"},{"startTime":677.16,"endTime":679.74,"body":"within the niche that you're in."},{"startTime":679.8,"endTime":682.47,"body":"And you can start to know"},{"startTime":679.8,"endTime":682.47,"body":"exactly the customers that you"},{"startTime":682.47,"endTime":684.87,"body":"want to serve. And everything"},{"startTime":682.47,"endTime":684.87,"body":"you do with your business, the"},{"startTime":684.87,"endTime":688.2,"body":"branding, how the the best USPS"},{"startTime":684.87,"endTime":688.2,"body":"that you give to your customers"},{"startTime":688.26,"endTime":691.65,"body":"all becomes focused around a"},{"startTime":688.26,"endTime":691.65,"body":"specific customer type that you"},{"startTime":691.65,"endTime":694.05,"body":"want to aim for. So all of these"},{"startTime":691.65,"endTime":694.05,"body":"coffee shops that have been"},{"startTime":694.05,"endTime":696.24,"body":"opening, if they'd seen the"},{"startTime":694.05,"endTime":696.24,"body":"amount of coffee shops in the"},{"startTime":696.24,"endTime":699.15,"body":"city already, they might have"},{"startTime":696.24,"endTime":699.15,"body":"been really put off, but they"},{"startTime":699.15,"endTime":702.09,"body":"got started and they identified"},{"startTime":699.15,"endTime":702.09,"body":"this is going to be our"},{"startTime":702.09,"endTime":705.0,"body":"customers. And then suddenly,"},{"startTime":702.09,"endTime":705.0,"body":"within a competitive market,"},{"startTime":705.03,"endTime":708.66,"body":"they've carved out their people."},{"startTime":705.03,"endTime":708.66,"body":"And they show exactly what those"},{"startTime":708.66,"endTime":711.27,"body":"people are looking for within"},{"startTime":708.66,"endTime":711.27,"body":"that niche. And that's how you"},{"startTime":711.27,"endTime":713.76,"body":"can differentiate yourself, I"},{"startTime":711.27,"endTime":713.76,"body":"think within a competitive"},{"startTime":713.76,"endTime":716.61,"body":"market. So once we put those"},{"startTime":713.76,"endTime":716.61,"body":"fears to the side, we can see"},{"startTime":716.61,"endTime":718.95,"body":"how competition is that is a"},{"startTime":716.61,"endTime":718.95,"body":"real good sign, as you say,"},{"startTime":718.95,"endTime":721.83,"body":"Louis to actually there being"},{"startTime":718.95,"endTime":721.83,"body":"success in that area. And then"},{"startTime":721.83,"endTime":724.05,"body":"we can start to differentiate"},{"startTime":721.83,"endTime":724.05,"body":"ourselves and make sure we're"},{"startTime":724.05,"endTime":726.93,"body":"serving a particular subgroup of"},{"startTime":724.05,"endTime":726.93,"body":"that niche to really"},{"startTime":726.93,"endTime":729.45,"body":"differentiate ourselves. And"},{"startTime":726.93,"endTime":729.45,"body":"there's so many things, abundant"},{"startTime":729.45,"endTime":732.72,"body":"opportunities to differentiate"},{"startTime":729.45,"endTime":732.72,"body":"yourself in many different ways"},{"startTime":732.84,"endTime":735.48,"body":"to say that somebody is going to"},{"startTime":732.84,"endTime":735.48,"body":"get over that fear and will make"},{"startTime":735.48,"endTime":739.56,"body":"a start, but how do they really"},{"startTime":735.48,"endTime":739.56,"body":"identify a unique opportunity"},{"startTime":739.62,"endTime":741.66,"body":"within the dropshipping?"},{"startTime":739.62,"endTime":741.66,"body":"Landscape?"},{"startTime":741.78,"endTime":745.05,"body":"Yeah, when it comes to finding"},{"startTime":741.78,"endTime":745.05,"body":"the right niche, the right"},{"startTime":745.05,"endTime":749.31,"body":"suppliers, the right market to"},{"startTime":745.05,"endTime":749.31,"body":"go into data is king, when it"},{"startTime":749.34,"endTime":752.34,"body":"comes to this data is absolutely"},{"startTime":749.34,"endTime":752.34,"body":"paramount. I mean, leveraging"},{"startTime":752.34,"endTime":757.29,"body":"the data analysis can help you"},{"startTime":752.34,"endTime":757.29,"body":"spot those trends and the niches"},{"startTime":757.29,"endTime":760.38,"body":"that are going to work for you"},{"startTime":757.29,"endTime":760.38,"body":"despite the competition that"},{"startTime":760.38,"endTime":762.75,"body":"might be present. So I think"},{"startTime":760.38,"endTime":762.75,"body":"that's the thing you need to be"},{"startTime":762.75,"endTime":767.91,"body":"aware of, we have nine different"},{"startTime":762.75,"endTime":767.91,"body":"data validation criteria that we"},{"startTime":767.91,"endTime":770.49,"body":"guide you through in kind of"},{"startTime":767.91,"endTime":770.49,"body":"over the shoulder tutorials we"},{"startTime":770.49,"endTime":773.31,"body":"walk you through this is how we"},{"startTime":770.49,"endTime":773.31,"body":"look at a market, this is how we"},{"startTime":773.31,"endTime":775.41,"body":"do it. So we're not going into"},{"startTime":773.31,"endTime":775.41,"body":"any market just because you have"},{"startTime":775.41,"endTime":778.05,"body":"a gut feeling it might work or"},{"startTime":775.41,"endTime":778.05,"body":"we're wedded to it or when I"},{"startTime":778.05,"endTime":780.57,"body":"hear those terms, that's like I"},{"startTime":778.05,"endTime":780.57,"body":"hear alarm bells, because I"},{"startTime":780.57,"endTime":783.18,"body":"think are you going to be blind"},{"startTime":780.57,"endTime":783.18,"body":"to what the data is telling you"},{"startTime":783.18,"endTime":786.09,"body":"here, because we want to"},{"startTime":783.18,"endTime":786.09,"body":"ultimately stack the deck in"},{"startTime":786.09,"endTime":788.31,"body":"your favour, we want to make"},{"startTime":786.09,"endTime":788.31,"body":"sure that you have the highest"},{"startTime":788.31,"endTime":791.01,"body":"chance of success possible. And"},{"startTime":788.31,"endTime":791.01,"body":"to do that, you need to make"},{"startTime":791.01,"endTime":792.84,"body":"sure you're looking at the"},{"startTime":791.01,"endTime":792.84,"body":"numbers, because those are the"},{"startTime":792.84,"endTime":795.54,"body":"things that will start to rear"},{"startTime":792.84,"endTime":795.54,"body":"their head as you grow the"},{"startTime":795.54,"endTime":797.79,"body":"business. And as you start to"},{"startTime":795.54,"endTime":797.79,"body":"bring in customers, you'll"},{"startTime":797.79,"endTime":800.22,"body":"realise there is demand there."},{"startTime":797.79,"endTime":800.22,"body":"Okay, right. I've got a stable"},{"startTime":800.22,"endTime":802.68,"body":"business throughout the year,"},{"startTime":800.22,"endTime":802.68,"body":"okay, I've got a prevalent list"},{"startTime":802.68,"endTime":805.26,"body":"of suppliers that are all happy"},{"startTime":802.68,"endTime":805.26,"body":"and willing to dropship. With"},{"startTime":805.26,"endTime":807.9,"body":"me, there's lots of things that"},{"startTime":805.26,"endTime":807.9,"body":"we would look for before we even"},{"startTime":807.9,"endTime":810.57,"body":"go about building the store. So"},{"startTime":807.9,"endTime":810.57,"body":"many people kind of say I'm"},{"startTime":810.57,"endTime":812.13,"body":"selling this because I'm"},{"startTime":810.57,"endTime":812.13,"body":"passionate about it. And I'm"},{"startTime":812.13,"endTime":814.53,"body":"like, but could you be"},{"startTime":812.13,"endTime":814.53,"body":"passionate about a business that"},{"startTime":814.53,"endTime":818.25,"body":"makes you hundreds of 1000s a"},{"startTime":814.53,"endTime":818.25,"body":"year in profit, and maybe not so"},{"startTime":818.25,"endTime":820.08,"body":"passionate about the products"},{"startTime":818.25,"endTime":820.08,"body":"that you actually sell"},{"startTime":820.08,"endTime":822.03,"body":"yourselves? Like, if you just"},{"startTime":820.08,"endTime":822.03,"body":"sold something that was"},{"startTime":822.03,"endTime":824.88,"body":"relatively boring, but made you"},{"startTime":822.03,"endTime":824.88,"body":"an absolute fortune? Would that"},{"startTime":824.88,"endTime":827.04,"body":"be okay? And usually they're"},{"startTime":824.88,"endTime":827.04,"body":"like, yeah, actually, that'll be"},{"startTime":827.04,"endTime":829.53,"body":"fine. And you start to"},{"startTime":827.04,"endTime":829.53,"body":"transition from like, okay, so"},{"startTime":829.53,"endTime":831.99,"body":"I'm not necessarily having to be"},{"startTime":829.53,"endTime":831.99,"body":"passionate about the products or"},{"startTime":831.99,"endTime":834.57,"body":"the brand. And you can be if you"},{"startTime":831.99,"endTime":834.57,"body":"can meet both that amazing, but"},{"startTime":834.57,"endTime":836.49,"body":"if you're not, that's okay,"},{"startTime":834.57,"endTime":836.49,"body":"because you can just be"},{"startTime":836.49,"endTime":839.04,"body":"passionate about the"},{"startTime":836.49,"endTime":839.04,"body":"entrepreneurship drive of"},{"startTime":839.04,"endTime":841.2,"body":"building the business and"},{"startTime":839.04,"endTime":841.2,"body":"launching the brand. And that's"},{"startTime":841.2,"endTime":844.17,"body":"the thing that I think people"},{"startTime":841.2,"endTime":844.17,"body":"fall into the trap of so yeah, I"},{"startTime":844.17,"endTime":846.81,"body":"mean, we follow the data to"},{"startTime":844.17,"endTime":846.81,"body":"ensure that whenever we enter a"},{"startTime":846.81,"endTime":849.48,"body":"market, there's clear demand,"},{"startTime":846.81,"endTime":849.48,"body":"there's huge opportunity to"},{"startTime":849.48,"endTime":852.03,"body":"grow. And it's set up for"},{"startTime":849.48,"endTime":852.03,"body":"success. And now it's like when"},{"startTime":852.03,"endTime":854.64,"body":"we get through to the process of"},{"startTime":852.03,"endTime":854.64,"body":"signing suppliers and building"},{"startTime":854.64,"endTime":856.77,"body":"and running our ads, we're just"},{"startTime":854.64,"endTime":856.77,"body":"going through the motions,"},{"startTime":856.77,"endTime":858.66,"body":"because we've already checked"},{"startTime":856.77,"endTime":858.66,"body":"all the boxes in"},{"startTime":858.93,"endTime":861.63,"body":"Yeah, and that data will point"},{"startTime":858.93,"endTime":861.63,"body":"us towards the opportunities"},{"startTime":861.63,"endTime":864.42,"body":"that are out there. I think when"},{"startTime":861.63,"endTime":864.42,"body":"people have the fears about"},{"startTime":864.45,"endTime":867.48,"body":"being too competitive to start,"},{"startTime":864.45,"endTime":867.48,"body":"often, that's your brain trying"},{"startTime":867.48,"endTime":870.18,"body":"to be logical. And I think of"},{"startTime":867.48,"endTime":870.18,"body":"myself quite a logical person"},{"startTime":870.18,"endTime":872.61,"body":"that tries to think things"},{"startTime":870.18,"endTime":872.61,"body":"through before making decisions."},{"startTime":872.7,"endTime":875.16,"body":"And that might be you as well,"},{"startTime":872.7,"endTime":875.16,"body":"if you're got that real question"},{"startTime":875.16,"endTime":877.14,"body":"in your mind about how much"},{"startTime":875.16,"endTime":877.14,"body":"competition there is out there"},{"startTime":877.14,"endTime":879.42,"body":"at the moment. But what can"},{"startTime":877.14,"endTime":879.42,"body":"really help you overcome that"},{"startTime":879.42,"endTime":882.66,"body":"fear is having data that's"},{"startTime":879.42,"endTime":882.66,"body":"completely impartial, that backs"},{"startTime":882.66,"endTime":884.82,"body":"up the fact that there are"},{"startTime":882.66,"endTime":884.82,"body":"opportunities out there in E"},{"startTime":884.82,"endTime":888.06,"body":"commerce. So by choosing a niche"},{"startTime":884.82,"endTime":888.06,"body":"based on data, instead of a"},{"startTime":888.06,"endTime":891.27,"body":"passion, you can then get rid of"},{"startTime":888.06,"endTime":891.27,"body":"those fears about competition,"},{"startTime":891.27,"endTime":893.55,"body":"because you can see well, that's"},{"startTime":891.27,"endTime":893.55,"body":"how much demand there is for"},{"startTime":893.55,"endTime":895.71,"body":"this niche. That's whether"},{"startTime":893.55,"endTime":895.71,"body":"there's any competition in the"},{"startTime":895.71,"endTime":898.47,"body":"market already. And you know,"},{"startTime":895.71,"endTime":898.47,"body":"there's already people setting"},{"startTime":898.62,"endTime":901.5,"body":"there's a right amount of app"},{"startTime":898.62,"endTime":901.5,"body":"price per product. And you've"},{"startTime":901.5,"endTime":903.69,"body":"got all of these different data"},{"startTime":901.5,"endTime":903.69,"body":"points that are telling you that"},{"startTime":903.69,"endTime":906.33,"body":"this is going to be a success."},{"startTime":903.69,"endTime":906.33,"body":"And you can become passionate"},{"startTime":906.33,"endTime":909.18,"body":"about that whatever that market"},{"startTime":906.33,"endTime":909.18,"body":"is. So once we spot these"},{"startTime":909.18,"endTime":911.97,"body":"opportunities by using the data"},{"startTime":909.18,"endTime":911.97,"body":"to point us in the right"},{"startTime":911.97,"endTime":914.4,"body":"direction, how can we then make"},{"startTime":911.97,"endTime":914.4,"body":"the most of them?"},{"startTime":914.61,"endTime":916.89,"body":"Yeah, well, let's break it down"},{"startTime":914.61,"endTime":916.89,"body":"quickly, we'll kind of run"},{"startTime":916.89,"endTime":919.71,"body":"through how we actually use that"},{"startTime":916.89,"endTime":919.71,"body":"data. And to make the most of"},{"startTime":919.71,"endTime":923.1,"body":"it, as you say. So first thing"},{"startTime":919.71,"endTime":923.1,"body":"is high quality UK suppliers,"},{"startTime":923.13,"endTime":926.25,"body":"they're going to be the backbone"},{"startTime":923.13,"endTime":926.25,"body":"of a really strong drop shipping"},{"startTime":926.28,"endTime":930.0,"body":"business. And that means working"},{"startTime":926.28,"endTime":930.0,"body":"with Top UK suppliers to ensure"},{"startTime":930.0,"endTime":932.7,"body":"that you can offer your"},{"startTime":930.0,"endTime":932.7,"body":"customers fast, hopefully next"},{"startTime":932.7,"endTime":936.0,"body":"day delivery, certainly within"},{"startTime":932.7,"endTime":936.0,"body":"one to two working day delivery."},{"startTime":936.12,"endTime":938.46,"body":"And that will really boost"},{"startTime":936.12,"endTime":938.46,"body":"customer trust, customer"},{"startTime":938.46,"endTime":941.82,"body":"satisfaction, customer feedback,"},{"startTime":938.46,"endTime":941.82,"body":"reviews, brand loyalty, you"},{"startTime":941.82,"endTime":944.34,"body":"know, all of these things that"},{"startTime":941.82,"endTime":944.34,"body":"we really want in a long term"},{"startTime":944.34,"endTime":947.85,"body":"sustainable business, I was"},{"startTime":944.34,"endTime":947.85,"body":"looking at a hotel for an event"},{"startTime":947.85,"endTime":950.97,"body":"that I'm speaking at in London"},{"startTime":947.85,"endTime":950.97,"body":"in a few weeks, and I was using"},{"startTime":950.97,"endTime":954.21,"body":"the filters on the hotel booking"},{"startTime":950.97,"endTime":954.21,"body":"service. And it was, it was"},{"startTime":954.21,"endTime":956.52,"body":"Trivago, the one I was using."},{"startTime":954.21,"endTime":956.52,"body":"And I was like, you know, when"},{"startTime":956.52,"endTime":960.27,"body":"you say, Okay, I only want a"},{"startTime":956.52,"endTime":960.27,"body":"hotel that's reviewed four stars"},{"startTime":960.27,"endTime":963.3,"body":"or above, and you want it to"},{"startTime":960.27,"endTime":963.3,"body":"have these facilities. So that I"},{"startTime":963.3,"endTime":966.03,"body":"could just whittle it down from"},{"startTime":963.3,"endTime":966.03,"body":"hundreds of hotels in London, to"},{"startTime":966.03,"endTime":970.32,"body":"like the one or two that were"},{"startTime":966.03,"endTime":970.32,"body":"within the 0.2 miles radius from"},{"startTime":970.35,"endTime":973.35,"body":"the event had all of the"},{"startTime":970.35,"endTime":973.35,"body":"facilities that I needed. And"},{"startTime":973.59,"endTime":976.74,"body":"were highly rated, I didn't just"},{"startTime":973.59,"endTime":976.74,"body":"log in and be like, I've got a"},{"startTime":976.74,"endTime":978.96,"body":"real gut feeling that there's"},{"startTime":976.74,"endTime":978.96,"body":"going to be a hotel around the"},{"startTime":978.96,"endTime":981.81,"body":"corner. And I don't know, I'm"},{"startTime":978.96,"endTime":981.81,"body":"just passionate about hotel that"},{"startTime":981.81,"endTime":984.63,"body":"I think might be there, and I'm"},{"startTime":981.81,"endTime":984.63,"body":"gonna go for it. Like, it would"},{"startTime":984.63,"endTime":987.0,"body":"be crazy to do that. But that's"},{"startTime":984.63,"endTime":987.0,"body":"what we sometimes see people"},{"startTime":987.0,"endTime":989.88,"body":"doing in E commerce when they're"},{"startTime":987.0,"endTime":989.88,"body":"starting their business, I"},{"startTime":989.88,"endTime":992.94,"body":"didn't just do it based on a"},{"startTime":989.88,"endTime":992.94,"body":"hunch, I did it based on data."},{"startTime":993.24,"endTime":996.45,"body":"If it was terribly rated, and"},{"startTime":993.24,"endTime":996.45,"body":"you know, there wasn't even one"},{"startTime":996.45,"endTime":999.54,"body":"in the area, then I would have"},{"startTime":996.45,"endTime":999.54,"body":"been stuck, right? So I had to"},{"startTime":999.54,"endTime":1002.12,"body":"whittle it down. And in"},{"startTime":999.54,"endTime":1002.12,"body":"ecommerce, we do the same thing."},{"startTime":1002.12,"endTime":1005.06,"body":"We whittled it down, we're not"},{"startTime":1002.12,"endTime":1005.06,"body":"wedded to any one particular"},{"startTime":1005.18,"endTime":1010.07,"body":"niche. We use our UK specific"},{"startTime":1005.18,"endTime":1010.07,"body":"data driven criteria to go down"},{"startTime":1010.07,"endTime":1012.44,"body":"from a list of ideas. And we"},{"startTime":1010.07,"endTime":1012.44,"body":"show you how to even generate"},{"startTime":1012.44,"endTime":1015.02,"body":"the list of ideas in the first"},{"startTime":1012.44,"endTime":1015.02,"body":"place, or really get it down to"},{"startTime":1015.02,"endTime":1018.74,"body":"the final list as we call them."},{"startTime":1015.02,"endTime":1018.74,"body":"That your your niches, your"},{"startTime":1018.74,"endTime":1022.01,"body":"product ideas that are going to"},{"startTime":1018.74,"endTime":1022.01,"body":"work. And you've already proven"},{"startTime":1022.01,"endTime":1023.78,"body":"that they'll work because"},{"startTime":1022.01,"endTime":1023.78,"body":"they're already working out"},{"startTime":1023.78,"endTime":1027.59,"body":"there. And another way that you"},{"startTime":1023.78,"endTime":1027.59,"body":"can maximise the opportunity"},{"startTime":1027.59,"endTime":1030.86,"body":"that's out there is using"},{"startTime":1027.59,"endTime":1030.86,"body":"something like Google Ads new"},{"startTime":1030.86,"endTime":1034.4,"body":"campaign type, which is its"},{"startTime":1030.86,"endTime":1034.4,"body":"performance Max campaign, or p"},{"startTime":1034.4,"endTime":1038.54,"body":"max campaign type. Now, it's a"},{"startTime":1034.4,"endTime":1038.54,"body":"real sharp campaign that can"},{"startTime":1038.75,"endTime":1042.41,"body":"pull in potential buyers into"},{"startTime":1038.75,"endTime":1042.41,"body":"your store. So though, so from"},{"startTime":1042.41,"endTime":1045.2,"body":"Google, from YouTube, from"},{"startTime":1042.41,"endTime":1045.2,"body":"Google Shopping from Google"},{"startTime":1045.2,"endTime":1048.86,"body":"search, text, ads, display"},{"startTime":1045.2,"endTime":1048.86,"body":"banners, these are incredible"},{"startTime":1048.89,"endTime":1051.14,"body":"tools that can make sure that"},{"startTime":1048.89,"endTime":1051.14,"body":"your products don't go"},{"startTime":1051.14,"endTime":1053.93,"body":"unnoticed. And because you've"},{"startTime":1051.14,"endTime":1053.93,"body":"already validated that there's"},{"startTime":1053.93,"endTime":1056.66,"body":"an existing market, they're in"},{"startTime":1053.93,"endTime":1056.66,"body":"high demand that you know, all"},{"startTime":1056.66,"endTime":1058.28,"body":"the criteria that we look"},{"startTime":1056.66,"endTime":1058.28,"body":"through, there's price"},{"startTime":1058.28,"endTime":1061.55,"body":"stability, we know that when we"},{"startTime":1058.28,"endTime":1061.55,"body":"get those products in front of"},{"startTime":1061.55,"endTime":1064.34,"body":"people with the right compelling"},{"startTime":1061.55,"endTime":1064.34,"body":"marketing message and the right"},{"startTime":1064.34,"endTime":1067.88,"body":"conversion tactics, we're going"},{"startTime":1064.34,"endTime":1067.88,"body":"to start making sales and the"},{"startTime":1067.88,"endTime":1071.15,"body":"performance Mac's campaign types"},{"startTime":1067.88,"endTime":1071.15,"body":"are a saviour for us as"},{"startTime":1071.15,"endTime":1073.79,"body":"marketers, because the old way"},{"startTime":1071.15,"endTime":1073.79,"body":"of doing that would have"},{"startTime":1073.79,"endTime":1076.82,"body":"required so many different bits"},{"startTime":1073.79,"endTime":1076.82,"body":"and pieces and audiences and"},{"startTime":1076.82,"endTime":1079.91,"body":"overlapping retargeting stuff"},{"startTime":1076.82,"endTime":1079.91,"body":"with different messaging, so"},{"startTime":1079.91,"endTime":1083.66,"body":"much additional faff and admin"},{"startTime":1079.91,"endTime":1083.66,"body":"that we can just completely"},{"startTime":1083.9,"endTime":1086.63,"body":"avoid now, because we can just"},{"startTime":1083.9,"endTime":1086.63,"body":"use with one campaign that's"},{"startTime":1086.66,"endTime":1089.63,"body":"that works incredibly well with"},{"startTime":1086.66,"endTime":1089.63,"body":"AI powered machine learning"},{"startTime":1089.63,"endTime":1093.56,"body":"powered optimization strategies."},{"startTime":1089.63,"endTime":1093.56,"body":"So that's definitely one. Having"},{"startTime":1093.56,"endTime":1097.01,"body":"said that, once you have your"},{"startTime":1093.56,"endTime":1097.01,"body":"campaign live, regular"},{"startTime":1097.04,"endTime":1100.25,"body":"optimization of both your"},{"startTime":1097.04,"endTime":1100.25,"body":"campaign, but also your store,"},{"startTime":1100.25,"endTime":1102.89,"body":"and all of the marketing"},{"startTime":1100.25,"endTime":1102.89,"body":"elements of your store as well"},{"startTime":1102.89,"endTime":1106.55,"body":"will be key. So making sure that"},{"startTime":1102.89,"endTime":1106.55,"body":"you're staying ahead by tweaking"},{"startTime":1106.7,"endTime":1109.34,"body":"your product offerings, maybe"},{"startTime":1106.7,"endTime":1109.34,"body":"optimising your titles, your"},{"startTime":1109.34,"endTime":1112.79,"body":"meta descriptions, your SEO"},{"startTime":1109.34,"endTime":1112.79,"body":"attributes, like all of the"},{"startTime":1112.79,"endTime":1116.69,"body":"things that you can do to really"},{"startTime":1112.79,"endTime":1116.69,"body":"start to fine tune in and boost"},{"startTime":1116.69,"endTime":1119.69,"body":"your offering and listen to your"},{"startTime":1116.69,"endTime":1119.69,"body":"customers as well. No, like we"},{"startTime":1119.69,"endTime":1122.93,"body":"said earlier in the episode,"},{"startTime":1119.69,"endTime":1122.93,"body":"hone your messaging into ensure"},{"startTime":1122.93,"endTime":1125.36,"body":"that it resonates with them,"},{"startTime":1122.93,"endTime":1125.36,"body":"you're getting customers phone"},{"startTime":1125.36,"endTime":1128.69,"body":"you up and say I would buy this,"},{"startTime":1125.36,"endTime":1128.69,"body":"but what I really need is this,"},{"startTime":1128.69,"endTime":1131.84,"body":"this and this with it, create"},{"startTime":1128.69,"endTime":1131.84,"body":"like a bundle deal. Do something"},{"startTime":1131.84,"endTime":1134.21,"body":"that resonates with your"},{"startTime":1131.84,"endTime":1134.21,"body":"customers that you know, if one"},{"startTime":1134.21,"endTime":1137.0,"body":"person's told you that they're"},{"startTime":1134.21,"endTime":1137.0,"body":"thinking that there are probably"},{"startTime":1137.0,"endTime":1140.06,"body":"1000 More people who haven't"},{"startTime":1137.0,"endTime":1140.06,"body":"told you, but were thinking it"},{"startTime":1140.21,"endTime":1142.37,"body":"hit your store and then just"},{"startTime":1140.21,"endTime":1142.37,"body":"left because you didn't have"},{"startTime":1142.37,"endTime":1144.83,"body":"what they need it. So when"},{"startTime":1142.37,"endTime":1144.83,"body":"customers give you this"},{"startTime":1144.83,"endTime":1147.74,"body":"feedback, even if they don't buy"},{"startTime":1144.83,"endTime":1147.74,"body":"there, and then that's a gift"},{"startTime":1147.74,"endTime":1150.17,"body":"that you can use and be like oh,"},{"startTime":1147.74,"endTime":1150.17,"body":"let's test that. Let's see if"},{"startTime":1150.17,"endTime":1154.25,"body":"there is appetite for that in"},{"startTime":1150.17,"endTime":1154.25,"body":"our customer base. So yeah, I"},{"startTime":1154.25,"endTime":1158.36,"body":"mean, if UK suppliers interests"},{"startTime":1154.25,"endTime":1158.36,"body":"you, I'd recommend listening to"},{"startTime":1158.39,"endTime":1162.62,"body":"the episode 22 of the dropship"},{"startTime":1158.39,"endTime":1162.62,"body":"unlocked podcast which was"},{"startTime":1162.62,"endTime":1166.34,"body":"titled How to sign UK drop"},{"startTime":1162.62,"endTime":1166.34,"body":"shipping suppliers. In that"},{"startTime":1166.34,"endTime":1170.0,"body":"episode we explained exactly how"},{"startTime":1166.34,"endTime":1170.0,"body":"to find and then sign UK"},{"startTime":1170.0,"endTime":1174.02,"body":"suppliers who sell those high"},{"startTime":1170.0,"endTime":1174.02,"body":"priced high profit products and"},{"startTime":1174.23,"endTime":1176.72,"body":"the ones that can offer next day"},{"startTime":1174.23,"endTime":1176.72,"body":"delivery as well to your"},{"startTime":1176.72,"endTime":1178.97,"body":"customers too. So definitely"},{"startTime":1176.72,"endTime":1178.97,"body":"check out that episode. It was"},{"startTime":1178.97,"endTime":1181.61,"body":"episode number 22 of the"},{"startTime":1178.97,"endTime":1181.61,"body":"dropship have nots podcast."},{"startTime":1181.88,"endTime":1184.37,"body":"Yeah, good episode there that we"},{"startTime":1181.88,"endTime":1184.37,"body":"covered and you went through the"},{"startTime":1184.37,"endTime":1187.19,"body":"exact process to sign UK"},{"startTime":1184.37,"endTime":1187.19,"body":"suppliers and it's such an"},{"startTime":1187.19,"endTime":1190.1,"body":"important part of the model that"},{"startTime":1187.19,"endTime":1190.1,"body":"we follow. So it is really"},{"startTime":1190.1,"endTime":1192.71,"body":"important that we can have"},{"startTime":1190.1,"endTime":1192.71,"body":"really high quality suppliers on"},{"startTime":1192.71,"endTime":1195.47,"body":"board. And that's how we can"},{"startTime":1192.71,"endTime":1195.47,"body":"really make the most of the"},{"startTime":1195.47,"endTime":1198.56,"body":"opportunities that are out"},{"startTime":1195.47,"endTime":1198.56,"body":"there. Once we identify that"},{"startTime":1198.56,"endTime":1201.2,"body":"there is competition in them."},{"startTime":1198.56,"endTime":1201.2,"body":"market so we know that there is"},{"startTime":1201.29,"endTime":1204.29,"body":"the potential there for a"},{"startTime":1201.29,"endTime":1204.29,"body":"massive business. So let's talk"},{"startTime":1204.29,"endTime":1207.32,"body":"about really differentiating"},{"startTime":1204.29,"endTime":1207.32,"body":"ourselves now, Louis and making"},{"startTime":1207.32,"endTime":1211.13,"body":"the competition irrelevant so"},{"startTime":1207.32,"endTime":1211.13,"body":"that we can be, you know, really"},{"startTime":1211.13,"endTime":1214.22,"body":"successful no matter what the"},{"startTime":1211.13,"endTime":1214.22,"body":"competition is out there. So how"},{"startTime":1214.22,"endTime":1217.4,"body":"can we make competition"},{"startTime":1214.22,"endTime":1217.4,"body":"irrelevant? Yeah. So"},{"startTime":1217.52,"endTime":1220.19,"body":"at some point, you have to just"},{"startTime":1217.52,"endTime":1220.19,"body":"stop focusing on it yourself,"},{"startTime":1220.25,"endTime":1222.95,"body":"understand what makes your"},{"startTime":1220.25,"endTime":1222.95,"body":"business unique and then"},{"startTime":1222.95,"endTime":1225.59,"body":"capitalise on that. And you"},{"startTime":1222.95,"endTime":1225.59,"body":"don't need to constantly be"},{"startTime":1225.59,"endTime":1227.6,"body":"watching and analysing and"},{"startTime":1225.59,"endTime":1227.6,"body":"stressing over what your"},{"startTime":1227.6,"endTime":1230.57,"body":"competitors are doing. You know,"},{"startTime":1227.6,"endTime":1230.57,"body":"have you ever read a book like"},{"startTime":1230.57,"endTime":1232.46,"body":"you're listening to this? Now"},{"startTime":1230.57,"endTime":1232.46,"body":"think, have you ever read a book"},{"startTime":1232.46,"endTime":1235.19,"body":"that's really resonated with you"},{"startTime":1232.46,"endTime":1235.19,"body":"where you've thought, that's"},{"startTime":1235.19,"endTime":1237.17,"body":"amazing? I love that. But I'm"},{"startTime":1235.19,"endTime":1237.17,"body":"going to implement that"},{"startTime":1237.17,"endTime":1241.1,"body":"strategy. If so, when you read"},{"startTime":1237.17,"endTime":1241.1,"body":"it, did you think, ah, but I"},{"startTime":1241.1,"endTime":1243.41,"body":"can't implement that strategy?"},{"startTime":1241.1,"endTime":1243.41,"body":"Because there are probably other"},{"startTime":1243.41,"endTime":1245.81,"body":"books out there. They're even"},{"startTime":1243.41,"endTime":1245.81,"body":"better, right? I can't follow"},{"startTime":1245.81,"endTime":1247.97,"body":"this one. Because there might be"},{"startTime":1245.81,"endTime":1247.97,"body":"other books that conflict with"},{"startTime":1247.97,"endTime":1250.61,"body":"this message? Probably not. You"},{"startTime":1247.97,"endTime":1250.61,"body":"just thought it's an amazing"},{"startTime":1250.61,"endTime":1253.7,"body":"book, I'm gonna go and implement"},{"startTime":1250.61,"endTime":1253.7,"body":"it. In E commerce. If your"},{"startTime":1253.7,"endTime":1256.85,"body":"customers resonate with your"},{"startTime":1253.7,"endTime":1256.85,"body":"store your brand, they don't"},{"startTime":1256.85,"endTime":1259.85,"body":"need to go and look elsewhere. I"},{"startTime":1256.85,"endTime":1259.85,"body":"think it's something that we as"},{"startTime":1259.85,"endTime":1263.03,"body":"marketers worry about, because"},{"startTime":1259.85,"endTime":1263.03,"body":"we are aware of the competitors."},{"startTime":1263.03,"endTime":1265.19,"body":"But a lot of the time that"},{"startTime":1263.03,"endTime":1265.19,"body":"customers don't even need to"},{"startTime":1265.19,"endTime":1267.77,"body":"shop around. Because why would"},{"startTime":1265.19,"endTime":1267.77,"body":"they? Yeah, that of course,"},{"startTime":1267.77,"endTime":1270.59,"body":"there are other places that they"},{"startTime":1267.77,"endTime":1270.59,"body":"could buy, if they went through"},{"startTime":1270.59,"endTime":1273.68,"body":"the process of like, No, I just"},{"startTime":1270.59,"endTime":1273.68,"body":"want the best deal to the penny,"},{"startTime":1273.71,"endTime":1275.93,"body":"and I'm going to shop around, I"},{"startTime":1273.71,"endTime":1275.93,"body":"don't care about customer"},{"startTime":1275.93,"endTime":1278.69,"body":"service, I just want price. Is"},{"startTime":1275.93,"endTime":1278.69,"body":"that even the type of customer"},{"startTime":1278.69,"endTime":1282.89,"body":"you want? Probably not. But if"},{"startTime":1278.69,"endTime":1282.89,"body":"you give them great service, if"},{"startTime":1282.89,"endTime":1285.86,"body":"you look after them, if you get"},{"startTime":1282.89,"endTime":1285.86,"body":"them exactly what they need, and"},{"startTime":1285.89,"endTime":1290.78,"body":"over deliver? Well, 99% of"},{"startTime":1285.89,"endTime":1290.78,"body":"customers wouldn't bother going"},{"startTime":1290.78,"endTime":1292.73,"body":"elsewhere? Because why would"},{"startTime":1290.78,"endTime":1292.73,"body":"they that you've looked after"},{"startTime":1292.73,"endTime":1295.34,"body":"them, you've held their hands"},{"startTime":1292.73,"endTime":1295.34,"body":"through the buying journey and"},{"startTime":1295.34,"endTime":1299.33,"body":"process. So I think doing that"},{"startTime":1295.34,"endTime":1299.33,"body":"is key, and eventually just"},{"startTime":1299.33,"endTime":1301.61,"body":"giving yourself a break and not"},{"startTime":1299.33,"endTime":1301.61,"body":"worrying about the competition"},{"startTime":1301.61,"endTime":1304.85,"body":"will will, you know, ease the"},{"startTime":1301.61,"endTime":1304.85,"body":"load on you mentally as a"},{"startTime":1304.85,"endTime":1306.86,"body":"marketer, because you can"},{"startTime":1304.85,"endTime":1306.86,"body":"actually just get on with what"},{"startTime":1306.86,"endTime":1309.05,"body":"you're doing, which is serving"},{"startTime":1306.86,"endTime":1309.05,"body":"your customers in the best way"},{"startTime":1309.05,"endTime":1313.19,"body":"possible. And just continually"},{"startTime":1309.05,"endTime":1313.19,"body":"focusing on proving your"},{"startTime":1313.91,"endTime":1316.85,"body":"performance, your conversion"},{"startTime":1313.91,"endTime":1316.85,"body":"rate your marketing campaigns,"},{"startTime":1316.88,"endTime":1319.55,"body":"that's what will help you"},{"startTime":1316.88,"endTime":1319.55,"body":"continue to grow and outperform"},{"startTime":1319.55,"endTime":1320.3,"body":"your competitors."},{"startTime":1320.99,"endTime":1323.27,"body":"Yeah. And it's easy, I think,"},{"startTime":1320.99,"endTime":1323.27,"body":"especially when you first get"},{"startTime":1323.27,"endTime":1326.48,"body":"started in a business to be"},{"startTime":1323.27,"endTime":1326.48,"body":"focusing on the competition"},{"startTime":1326.51,"endTime":1329.21,"body":"that's out there. And if you"},{"startTime":1326.51,"endTime":1329.21,"body":"didn't put all of that focus and"},{"startTime":1329.21,"endTime":1331.91,"body":"energy and time that you spend"},{"startTime":1329.21,"endTime":1331.91,"body":"looking at competition into"},{"startTime":1331.91,"endTime":1334.49,"body":"improving your conversion rate,"},{"startTime":1331.91,"endTime":1334.49,"body":"improving your marketing"},{"startTime":1334.49,"endTime":1337.25,"body":"performance, think about how"},{"startTime":1334.49,"endTime":1337.25,"body":"much further you'd get in it's"},{"startTime":1337.25,"endTime":1339.77,"body":"easy to fall into that trap. But"},{"startTime":1337.25,"endTime":1339.77,"body":"eventually, you realise that as"},{"startTime":1339.77,"endTime":1342.89,"body":"long as I focus on improving my"},{"startTime":1339.77,"endTime":1342.89,"body":"business every day, and there's"},{"startTime":1342.89,"endTime":1345.8,"body":"no reason to worry about what"},{"startTime":1342.89,"endTime":1345.8,"body":"else, what other people are"},{"startTime":1345.8,"endTime":1348.2,"body":"doing, what is the competition"},{"startTime":1345.8,"endTime":1348.2,"body":"doing, that becomes irrelevant,"},{"startTime":1348.23,"endTime":1351.89,"body":"because the focus is on you, and"},{"startTime":1348.23,"endTime":1351.89,"body":"how you can continue to grow. It"},{"startTime":1351.89,"endTime":1355.52,"body":"reminds me of that old adage"},{"startTime":1351.89,"endTime":1355.52,"body":"where they say, losers focus on"},{"startTime":1355.52,"endTime":1358.34,"body":"winners. And winners focus on"},{"startTime":1355.52,"endTime":1358.34,"body":"winning, and winners aren't"},{"startTime":1358.34,"endTime":1360.65,"body":"looking at others, they're"},{"startTime":1358.34,"endTime":1360.65,"body":"focusing on themselves. They're"},{"startTime":1360.65,"endTime":1362.57,"body":"focused on improving their"},{"startTime":1360.65,"endTime":1362.57,"body":"business. And that's how they"},{"startTime":1362.57,"endTime":1365.75,"body":"stay winners, and they don't"},{"startTime":1362.57,"endTime":1365.75,"body":"fall into the trap of losers"},{"startTime":1365.75,"endTime":1369.2,"body":"being too concerned about what"},{"startTime":1365.75,"endTime":1369.2,"body":"other people are doing. So for"},{"startTime":1369.2,"endTime":1372.26,"body":"those that are feeling"},{"startTime":1369.2,"endTime":1372.26,"body":"overwhelmed, or concerned about"},{"startTime":1372.29,"endTime":1374.69,"body":"competition, and whether they"},{"startTime":1372.29,"endTime":1374.69,"body":"should start in dropshipping,"},{"startTime":1374.84,"endTime":1377.3,"body":"which hopefully there's less"},{"startTime":1374.84,"endTime":1377.3,"body":"people now after listening to"},{"startTime":1377.51,"endTime":1380.03,"body":"this episode. But where would"},{"startTime":1377.51,"endTime":1380.03,"body":"you recommend for those people"},{"startTime":1380.03,"endTime":1380.93,"body":"to start?"},{"startTime":1381.29,"endTime":1384.05,"body":"Yeah, well, continuous learning"},{"startTime":1381.29,"endTime":1384.05,"body":"is going to be important when"},{"startTime":1384.05,"endTime":1387.17,"body":"you're entering a world that"},{"startTime":1384.05,"endTime":1387.17,"body":"says dynamic as ecommerce is"},{"startTime":1387.17,"endTime":1390.08,"body":"lots of stuff changing. So"},{"startTime":1387.17,"endTime":1390.08,"body":"adaptation is going to be"},{"startTime":1390.08,"endTime":1392.36,"body":"crucial, you're going to make"},{"startTime":1390.08,"endTime":1392.36,"body":"sure that you're always"},{"startTime":1392.63,"endTime":1395.57,"body":"connecting and networking with"},{"startTime":1392.63,"endTime":1395.57,"body":"people who are doing what you're"},{"startTime":1395.57,"endTime":1398.78,"body":"doing, get inside communities"},{"startTime":1395.57,"endTime":1398.78,"body":"with other entrepreneurs get"},{"startTime":1398.78,"endTime":1402.56,"body":"that collective wisdom that can"},{"startTime":1398.78,"endTime":1402.56,"body":"give you unique insights, you"},{"startTime":1402.56,"endTime":1405.74,"body":"know, is nothing quite like"},{"startTime":1402.56,"endTime":1405.74,"body":"getting around a group of other"},{"startTime":1405.74,"endTime":1409.04,"body":"people who are in the same boat"},{"startTime":1405.74,"endTime":1409.04,"body":"as you on the same path as you."},{"startTime":1409.37,"endTime":1412.91,"body":"And also they're building their"},{"startTime":1409.37,"endTime":1412.91,"body":"UK specific businesses in the"},{"startTime":1412.91,"endTime":1415.94,"body":"same way as you facing the same"},{"startTime":1412.91,"endTime":1415.94,"body":"challenges you have like that's"},{"startTime":1415.94,"endTime":1419.0,"body":"what's going to be key. Rather"},{"startTime":1415.94,"endTime":1419.0,"body":"than trying to just build this"},{"startTime":1419.06,"endTime":1422.66,"body":"on a desert island being just"},{"startTime":1419.06,"endTime":1422.66,"body":"out on your own. A good place to"},{"startTime":1422.66,"endTime":1425.18,"body":"start with that is my book, the"},{"startTime":1422.66,"endTime":1425.18,"body":"home turf advantage. It's"},{"startTime":1425.18,"endTime":1429.89,"body":"available today from H T A"},{"startTime":1425.18,"endTime":1429.89,"body":"book.com. And that will give you"},{"startTime":1429.89,"endTime":1434.21,"body":"a step by step guide to build a"},{"startTime":1429.89,"endTime":1434.21,"body":"business that can identify the"},{"startTime":1434.21,"endTime":1437.81,"body":"right opportunity and stand out"},{"startTime":1434.21,"endTime":1437.81,"body":"in your market so that you don't"},{"startTime":1437.81,"endTime":1441.47,"body":"even need to think about the"},{"startTime":1437.81,"endTime":1441.47,"body":"competition. And an additional"},{"startTime":1441.47,"endTime":1444.29,"body":"bonus to that is when you"},{"startTime":1441.47,"endTime":1444.29,"body":"purchase the book from HTA"},{"startTime":1444.29,"endTime":1447.83,"body":"book.com. You'll get exclusive"},{"startTime":1444.29,"endTime":1447.83,"body":"access to our private member's"},{"startTime":1447.83,"endTime":1450.53,"body":"group, the dropship unlocked"},{"startTime":1447.83,"endTime":1450.53,"body":"Launchpad, where you'll be able"},{"startTime":1450.53,"endTime":1453.23,"body":"to meet hundreds of other"},{"startTime":1450.53,"endTime":1453.23,"body":"entrepreneurs doing the exact"},{"startTime":1453.23,"endTime":1456.05,"body":"same thing as you just a quick"},{"startTime":1453.23,"endTime":1456.05,"body":"heads up. If you'd like to share"},{"startTime":1456.05,"endTime":1459.44,"body":"your questions, stories,"},{"startTime":1456.05,"endTime":1459.44,"body":"successes or challenges, you can"},{"startTime":1459.44,"endTime":1464.15,"body":"email us directly at podcast at"},{"startTime":1459.44,"endTime":1464.15,"body":"dropship unlocked.com. And you"},{"startTime":1464.15,"endTime":1467.06,"body":"never know we might even feature"},{"startTime":1464.15,"endTime":1467.06,"body":"you on the next podcast episode."},{"startTime":1467.18,"endTime":1469.94,"body":"Also, if you want access to"},{"startTime":1467.18,"endTime":1469.94,"body":"today's show notes or any of the"},{"startTime":1469.94,"endTime":1472.76,"body":"resources we've mentioned in the"},{"startTime":1469.94,"endTime":1472.76,"body":"episode today, then head over to"},{"startTime":1472.76,"endTime":1476.39,"body":"dropship unlocked.com forward"},{"startTime":1472.76,"endTime":1476.39,"body":"slash podcast we also have a"},{"startTime":1476.39,"endTime":1479.48,"body":"small favour to ask of you. If"},{"startTime":1476.39,"endTime":1479.48,"body":"you enjoyed the show so far, you"},{"startTime":1479.48,"endTime":1481.97,"body":"could take a minute to leave us"},{"startTime":1479.48,"endTime":1481.97,"body":"a rating and review on your"},{"startTime":1481.97,"endTime":1483.32,"body":"podcast platform of choice."},{"startTime":1483.35,"endTime":1485.6,"body":"You wouldn't believe how much"},{"startTime":1483.35,"endTime":1485.6,"body":"your reviews help us grow the"},{"startTime":1485.6,"endTime":1487.79,"body":"podcast. We'll even read out"},{"startTime":1485.6,"endTime":1487.79,"body":"some of our favourites on the"},{"startTime":1487.79,"endTime":1490.37,"body":"next episode. So if you want to"},{"startTime":1487.79,"endTime":1490.37,"body":"be featured on the show, please"},{"startTime":1490.37,"endTime":1492.59,"body":"do go ahead and leave us a"},{"startTime":1490.37,"endTime":1492.59,"body":"review today. Thanks so much for"},{"startTime":1492.59,"endTime":1494.36,"body":"your support. We really couldn't"},{"startTime":1492.59,"endTime":1494.36,"body":"do it without you and we"},{"startTime":1494.36,"endTime":1496.73,"body":"absolutely love hearing what you"},{"startTime":1494.36,"endTime":1496.73,"body":"think of the podcast."},{"startTime":1497.45,"endTime":1501.44,"body":"So we have a question in from a"},{"startTime":1497.45,"endTime":1501.44,"body":"list Today, I'm going to push"},{"startTime":1501.44,"endTime":1504.68,"body":"this question over to you, Lewis"},{"startTime":1501.44,"endTime":1504.68,"body":"to answer today. This question"},{"startTime":1504.68,"endTime":1507.62,"body":"has come in from Simon. And"},{"startTime":1504.68,"endTime":1507.62,"body":"Simon has got his question in"},{"startTime":1507.65,"endTime":1510.65,"body":"because he has purchased the"},{"startTime":1507.65,"endTime":1510.65,"body":"HomeSafe advantage book, Louis,"},{"startTime":1510.83,"endTime":1513.77,"body":"and he's part of the dropship"},{"startTime":1510.83,"endTime":1513.77,"body":"unlock Launchpad community. And"},{"startTime":1513.77,"endTime":1516.44,"body":"in that community, he posted a"},{"startTime":1513.77,"endTime":1516.44,"body":"question, which I answered, but"},{"startTime":1516.44,"endTime":1519.65,"body":"I also want to push to you on a"},{"startTime":1516.44,"endTime":1519.65,"body":"podcast episode so that everyone"},{"startTime":1519.65,"endTime":1522.71,"body":"else can benefit from this"},{"startTime":1519.65,"endTime":1522.71,"body":"question as well. So thank you"},{"startTime":1522.71,"endTime":1525.29,"body":"for your question, Simon. So"},{"startTime":1522.71,"endTime":1525.29,"body":"I'll read this out for you. Now,"},{"startTime":1525.32,"endTime":1529.01,"body":"Lewis. So Simon has asked, How"},{"startTime":1525.32,"endTime":1529.01,"body":"can we build trust and"},{"startTime":1529.01,"endTime":1531.92,"body":"authenticity for our"},{"startTime":1529.01,"endTime":1531.92,"body":"dropshipping? Business?"},{"startTime":1532.28,"endTime":1535.34,"body":"Yeah, it's a fantastic question,"},{"startTime":1532.28,"endTime":1535.34,"body":"Simon. So happy to have a go"},{"startTime":1535.34,"endTime":1537.95,"body":"answering this all on the"},{"startTime":1535.34,"endTime":1537.95,"body":"podcast live for you. I think"},{"startTime":1537.95,"endTime":1540.59,"body":"trust and authenticity are going"},{"startTime":1537.95,"endTime":1540.59,"body":"to be pivotal. So there are a"},{"startTime":1540.59,"endTime":1544.16,"body":"few points that I'd advise you"},{"startTime":1540.59,"endTime":1544.16,"body":"to implement to increase that"},{"startTime":1544.16,"endTime":1547.25,"body":"that real trusted authenticity"},{"startTime":1544.16,"endTime":1547.25,"body":"of your business. First thing is"},{"startTime":1547.25,"endTime":1549.59,"body":"kind of the obvious, but it's"},{"startTime":1547.25,"endTime":1549.59,"body":"the website appearance, you"},{"startTime":1549.59,"endTime":1552.26,"body":"know, that is the thing you've"},{"startTime":1549.59,"endTime":1552.26,"body":"built as an E commerce business"},{"startTime":1552.26,"endTime":1555.47,"body":"owner. So it's kind of like your"},{"startTime":1552.26,"endTime":1555.47,"body":"storefront to your shop front."},{"startTime":1555.62,"endTime":1558.17,"body":"You know, that is the first"},{"startTime":1555.62,"endTime":1558.17,"body":"impression that customers will"},{"startTime":1558.17,"endTime":1560.9,"body":"get when they first hit your"},{"startTime":1558.17,"endTime":1560.9,"body":"website. So just make sure it's"},{"startTime":1560.9,"endTime":1564.59,"body":"a clean design. It's user"},{"startTime":1560.9,"endTime":1564.59,"body":"friendly, it's got easy to use"},{"startTime":1564.59,"endTime":1567.59,"body":"navigation, you know, it's, it's"},{"startTime":1564.59,"endTime":1567.59,"body":"got the basics and the"},{"startTime":1567.59,"endTime":1570.32,"body":"fundamentals in place. Don't"},{"startTime":1567.59,"endTime":1570.32,"body":"overthink, it doesn't have to be"},{"startTime":1570.32,"endTime":1573.71,"body":"perfect, but also make sure it's"},{"startTime":1570.32,"endTime":1573.71,"body":"very clean and sleek, and just"},{"startTime":1573.71,"endTime":1576.26,"body":"easy to use, because that's what"},{"startTime":1573.71,"endTime":1576.26,"body":"matters. That's what's going to"},{"startTime":1576.26,"endTime":1579.2,"body":"increase conversions, in terms"},{"startTime":1576.26,"endTime":1579.2,"body":"of other trust signals,"},{"startTime":1579.23,"endTime":1582.5,"body":"incorporating reviews, social"},{"startTime":1579.23,"endTime":1582.5,"body":"proof, making sure that you've"},{"startTime":1582.5,"endTime":1585.26,"body":"got various payment options, and"},{"startTime":1582.5,"endTime":1585.26,"body":"you make those available. You"},{"startTime":1585.26,"endTime":1587.51,"body":"know, the Visa, MasterCard,"},{"startTime":1585.26,"endTime":1587.51,"body":"PayPal, like showing those"},{"startTime":1587.51,"endTime":1590.69,"body":"things if you accept those as"},{"startTime":1587.51,"endTime":1590.69,"body":"trust as payment methods, and"},{"startTime":1590.69,"endTime":1595.01,"body":"also having badges like the"},{"startTime":1590.69,"endTime":1595.01,"body":"secure vendor trust seal badges,"},{"startTime":1595.01,"endTime":1598.52,"body":"things that say you're a trusted"},{"startTime":1595.01,"endTime":1598.52,"body":"seller. Imagine that they're"},{"startTime":1598.52,"endTime":1601.73,"body":"kind of like, you see people put"},{"startTime":1598.52,"endTime":1601.73,"body":"them in actual physical shop"},{"startTime":1601.76,"endTime":1606.08,"body":"front windows, saying that, you"},{"startTime":1601.76,"endTime":1606.08,"body":"know, we're like rated X on Yelp"},{"startTime":1606.08,"endTime":1609.29,"body":"or things like that. Like, those"},{"startTime":1606.08,"endTime":1609.29,"body":"are the types of trust signals"},{"startTime":1609.29,"endTime":1611.72,"body":"and social proof that you can"},{"startTime":1609.29,"endTime":1611.72,"body":"put out there to immediately"},{"startTime":1611.72,"endTime":1614.48,"body":"build credibility as well. And"},{"startTime":1611.72,"endTime":1614.48,"body":"you can put those up on your"},{"startTime":1614.48,"endTime":1616.67,"body":"site from day one. The other"},{"startTime":1614.48,"endTime":1616.67,"body":"thing would be having a"},{"startTime":1616.67,"endTime":1619.82,"body":"professional contact email and"},{"startTime":1616.67,"endTime":1619.82,"body":"phone number making sure you've"},{"startTime":1619.82,"endTime":1622.13,"body":"got very clear channels for"},{"startTime":1619.82,"endTime":1622.13,"body":"customers to reach out to you"},{"startTime":1622.13,"endTime":1625.46,"body":"don't use a mobile number or"},{"startTime":1622.13,"endTime":1625.46,"body":"Gmail or Hotmail email address,"},{"startTime":1625.46,"endTime":1628.64,"body":"make sure it's your own domain"},{"startTime":1625.46,"endTime":1628.64,"body":"email address. It's a bit like"},{"startTime":1628.64,"endTime":1632.42,"body":"having a professional front desk"},{"startTime":1628.64,"endTime":1632.42,"body":"or a concierge at a nice hotel."},{"startTime":1632.57,"endTime":1636.14,"body":"You want people to feel that"},{"startTime":1632.57,"endTime":1636.14,"body":"it's professional, but also easy"},{"startTime":1636.14,"endTime":1639.56,"body":"and accessible and reassuring"},{"startTime":1636.14,"endTime":1639.56,"body":"that it's okay, this is a real"},{"startTime":1639.56,"endTime":1642.29,"body":"trusted business. You know, this"},{"startTime":1639.56,"endTime":1642.29,"body":"isn't just a person with a"},{"startTime":1642.29,"endTime":1645.26,"body":"mobile phone who's put up a"},{"startTime":1642.29,"endTime":1645.26,"body":"website very quickly. And then"},{"startTime":1645.29,"endTime":1647.75,"body":"alongside that haven't your"},{"startTime":1645.29,"endTime":1647.75,"body":"business information available"},{"startTime":1647.84,"endTime":1650.24,"body":"on your Contact Us page, so"},{"startTime":1647.84,"endTime":1650.24,"body":"you'd want to make sure that"},{"startTime":1650.24,"endTime":1653.12,"body":"you've got clear detailed"},{"startTime":1650.24,"endTime":1653.12,"body":"information about your business,"},{"startTime":1653.39,"endTime":1656.0,"body":"and just enhance your"},{"startTime":1653.39,"endTime":1656.0,"body":"transparency, that's definitely"},{"startTime":1656.0,"endTime":1659.6,"body":"going to build trust and"},{"startTime":1656.0,"endTime":1659.6,"body":"authenticity as well. your about"},{"startTime":1659.63,"endTime":1662.36,"body":"us page will be a good one."},{"startTime":1659.63,"endTime":1662.36,"body":"Because that's where you can"},{"startTime":1662.36,"endTime":1666.02,"body":"kind of share your journey and"},{"startTime":1662.36,"endTime":1666.02,"body":"really tell a compelling story"},{"startTime":1666.02,"endTime":1670.37,"body":"about how your business was was"},{"startTime":1666.02,"endTime":1670.37,"body":"founded. You know, that's what"},{"startTime":1670.37,"endTime":1673.37,"body":"humanises your business. And"},{"startTime":1670.37,"endTime":1673.37,"body":"that's what will connect with"},{"startTime":1673.37,"endTime":1675.98,"body":"your audience. If they're an"},{"startTime":1673.37,"endTime":1675.98,"body":"audience or a potential customer"},{"startTime":1675.98,"endTime":1678.11,"body":"going to your about us page,"},{"startTime":1675.98,"endTime":1678.11,"body":"then they obviously have a"},{"startTime":1678.11,"endTime":1681.26,"body":"question about potential trust"},{"startTime":1678.11,"endTime":1681.26,"body":"potential authenticity, they"},{"startTime":1681.26,"endTime":1683.9,"body":"want to know a bit more. So give"},{"startTime":1681.26,"endTime":1683.9,"body":"them what they need to tell them"},{"startTime":1683.9,"endTime":1686.15,"body":"that there's full story. Why did"},{"startTime":1683.9,"endTime":1686.15,"body":"you create the business in the"},{"startTime":1686.15,"endTime":1688.79,"body":"first place? Why do you want to"},{"startTime":1686.15,"endTime":1688.79,"body":"help customers, what sets you"},{"startTime":1688.79,"endTime":1691.46,"body":"apart, and then the final thing"},{"startTime":1688.79,"endTime":1691.46,"body":"would just be consistent"},{"startTime":1691.49,"endTime":1695.15,"body":"communication. So just regularly"},{"startTime":1691.49,"endTime":1695.15,"body":"engage with your audience,"},{"startTime":1695.15,"endTime":1697.25,"body":"whether that's through"},{"startTime":1695.15,"endTime":1697.25,"body":"newsletters out to your email"},{"startTime":1697.25,"endTime":1700.88,"body":"list or updates on social media"},{"startTime":1697.25,"endTime":1700.88,"body":"channels, they don't have to be"},{"startTime":1700.97,"endTime":1704.09,"body":"incredibly in depth updates,"},{"startTime":1700.97,"endTime":1704.09,"body":"just something to tell them that"},{"startTime":1704.09,"endTime":1705.98,"body":"you're there, that you're a"},{"startTime":1704.09,"endTime":1705.98,"body":"professional business, that"},{"startTime":1705.98,"endTime":1708.62,"body":"you're putting out some content,"},{"startTime":1705.98,"endTime":1708.62,"body":"and think of it as kind of like"},{"startTime":1708.68,"endTime":1711.26,"body":"maintaining a friendship, you"},{"startTime":1708.68,"endTime":1711.26,"body":"know, you want to remain front"},{"startTime":1711.26,"endTime":1714.62,"body":"of mind for them so that those"},{"startTime":1711.26,"endTime":1714.62,"body":"consistent touch points over"},{"startTime":1714.62,"endTime":1718.1,"body":"time, they really build trust"},{"startTime":1714.62,"endTime":1718.1,"body":"and authenticity. So just a few"},{"startTime":1718.1,"endTime":1719.9,"body":"points there for your cyber but"},{"startTime":1718.1,"endTime":1719.9,"body":"I hope that helps."},{"startTime":1720.26,"endTime":1722.57,"body":"Fantastic. Thank you Louis loads"},{"startTime":1720.26,"endTime":1722.57,"body":"of points there. There's loads"},{"startTime":1722.57,"endTime":1725.21,"body":"of things we can do to build"},{"startTime":1722.57,"endTime":1725.21,"body":"trust and authenticity for our"},{"startTime":1725.21,"endTime":1728.36,"body":"customers straightaway as soon"},{"startTime":1725.21,"endTime":1728.36,"body":"as they land on the website. So"},{"startTime":1728.36,"endTime":1731.78,"body":"things for you to be working on"},{"startTime":1728.36,"endTime":1731.78,"body":"that I'm sure. Okay now to"},{"startTime":1731.78,"endTime":1735.47,"body":"highlight a listener review that"},{"startTime":1731.78,"endTime":1735.47,"body":"we've had recently. And this"},{"startTime":1735.47,"endTime":1738.86,"body":"one's coming from Sha Shan. So"},{"startTime":1735.47,"endTime":1738.86,"body":"as a Shan Thank you very much"},{"startTime":1738.86,"endTime":1741.47,"body":"for sharing your thoughts. You"},{"startTime":1738.86,"endTime":1741.47,"body":"left your review on Apple"},{"startTime":1741.47,"endTime":1744.86,"body":"podcasts. And you left a five"},{"startTime":1741.47,"endTime":1744.86,"body":"star rating. And you also said"},{"startTime":1745.07,"endTime":1748.61,"body":"great insight into the world of"},{"startTime":1745.07,"endTime":1748.61,"body":"E commerce some good advice on"},{"startTime":1748.61,"endTime":1751.97,"body":"how to break the nine to five"},{"startTime":1748.61,"endTime":1751.97,"body":"shackles. So thank you very much"},{"startTime":1752.0,"endTime":1752.66,"body":"for your review."},{"startTime":1752.99,"endTime":1755.63,"body":"Yeah, thank you so much for your"},{"startTime":1752.99,"endTime":1755.63,"body":"reviews is really great to hear"},{"startTime":1755.63,"endTime":1758.51,"body":"that you've been enjoying the"},{"startTime":1755.63,"endTime":1758.51,"body":"podcast and your review on Apple"},{"startTime":1758.51,"endTime":1762.02,"body":"podcasts makes a massive"},{"startTime":1758.51,"endTime":1762.02,"body":"difference to us on the sharing"},{"startTime":1762.05,"endTime":1764.75,"body":"algorithm for the podcast. So it"},{"startTime":1762.05,"endTime":1764.75,"body":"will boost visibility and it"},{"startTime":1764.75,"endTime":1767.18,"body":"really helps us say thank you"},{"startTime":1764.75,"endTime":1767.18,"body":"very much. Really, really"},{"startTime":1767.18,"endTime":1769.73,"body":"appreciate you doing that for"},{"startTime":1767.18,"endTime":1769.73,"body":"us. Do you want to make an"},{"startTime":1769.73,"endTime":1773.09,"body":"impact on the podcast? It's"},{"startTime":1769.73,"endTime":1773.09,"body":"surprisingly straightforward. If"},{"startTime":1773.09,"endTime":1776.45,"body":"you do, simply leave us a review"},{"startTime":1773.09,"endTime":1776.45,"body":"on your favourite platform of"},{"startTime":1776.45,"endTime":1780.05,"body":"choice. And alternatively, if"},{"startTime":1776.45,"endTime":1780.05,"body":"you are a YouTube enthusiasts,"},{"startTime":1780.08,"endTime":1782.78,"body":"then drop us a comment on this"},{"startTime":1780.08,"endTime":1782.78,"body":"video. And your review might"},{"startTime":1782.78,"endTime":1786.68,"body":"just be featured inside our next"},{"startTime":1782.78,"endTime":1786.68,"body":"episode. And as we wrap up in"},{"startTime":1786.68,"endTime":1790.55,"body":"today's episode, can you think"},{"startTime":1786.68,"endTime":1790.55,"body":"of a friend or a family member"},{"startTime":1790.55,"endTime":1794.09,"body":"or contact or a colleague who"},{"startTime":1790.55,"endTime":1794.09,"body":"might benefit from today's topic"},{"startTime":1794.09,"endTime":1797.63,"body":"on competition and reframing"},{"startTime":1794.09,"endTime":1797.63,"body":"that belief? I think sharing"},{"startTime":1797.66,"endTime":1801.44,"body":"this particular episode might"},{"startTime":1797.66,"endTime":1801.44,"body":"spark that my entrepreneurial"},{"startTime":1801.44,"endTime":1804.71,"body":"journey in E commerce for them,"},{"startTime":1801.44,"endTime":1804.71,"body":"so share it today and you might"},{"startTime":1804.71,"endTime":1807.44,"body":"just be the catalyst that gets"},{"startTime":1804.71,"endTime":1807.44,"body":"someone else to follow their"},{"startTime":1807.44,"endTime":1807.95,"body":"dreams."},{"startTime":1808.28,"endTime":1811.25,"body":"Thanks for joining us on this"},{"startTime":1808.28,"endTime":1811.25,"body":"episode of the dropship unlocked"},{"startTime":1811.25,"endTime":1814.16,"body":"podcast. We hope you found the"},{"startTime":1811.25,"endTime":1814.16,"body":"discussion both inspiring and"},{"startTime":1814.16,"endTime":1816.74,"body":"entertaining if you're ready to"},{"startTime":1814.16,"endTime":1816.74,"body":"begin your own high ticket"},{"startTime":1816.74,"endTime":1817.22,"body":"dropshipping"},{"startTime":1817.22,"endTime":1820.13,"body":"journey and here's what to do"},{"startTime":1817.22,"endTime":1820.13,"body":"next. I've taken all of the"},{"startTime":1820.13,"endTime":1822.59,"body":"years of my own experience both"},{"startTime":1820.13,"endTime":1822.59,"body":"of running my ecommerce"},{"startTime":1822.59,"endTime":1826.04,"body":"businesses and teaching hundreds"},{"startTime":1822.59,"endTime":1826.04,"body":"of others how to do the same and"},{"startTime":1826.04,"endTime":1829.76,"body":"I've condensed it all into my"},{"startTime":1826.04,"endTime":1829.76,"body":"book, the home turf advantage."},{"startTime":1829.91,"endTime":1833.15,"body":"It's your comprehensive guide"},{"startTime":1829.91,"endTime":1833.15,"body":"designed to help you create your"},{"startTime":1833.18,"endTime":1837.65,"body":"own e commerce business and you"},{"startTime":1833.18,"endTime":1837.65,"body":"can grab your copy today at H T"},{"startTime":1837.68,"endTime":1838.1,"body":"A"},{"startTime":1838.25,"endTime":1842.42,"body":"book.com. Stay connected by"},{"startTime":1838.25,"endTime":1842.42,"body":"subscribing to the podcast. This"},{"startTime":1842.42,"endTime":1845.12,"body":"way you'll never miss an episode"},{"startTime":1842.42,"endTime":1845.12,"body":"packed with valuable insights."},{"startTime":1845.18,"endTime":1847.37,"body":"And if you enjoyed what you"},{"startTime":1845.18,"endTime":1847.37,"body":"heard today, please leave us a"},{"startTime":1847.37,"endTime":1850.13,"body":"review. Your feedback motivates"},{"startTime":1847.37,"endTime":1850.13,"body":"us and we love sharing our"},{"startTime":1850.13,"endTime":1852.92,"body":"favourite reviews on future"},{"startTime":1850.13,"endTime":1852.92,"body":"episodes. And thank you for"},{"startTime":1852.92,"endTime":1853.34,"body":"deciding"},{"startTime":1853.34,"endTime":1855.65,"body":"to spend your time with us"},{"startTime":1853.34,"endTime":1855.65,"body":"today. We really appreciate you"},{"startTime":1855.65,"endTime":1858.2,"body":"and we look forward to sharing"},{"startTime":1855.65,"endTime":1858.2,"body":"more high ticket dropshipping"},{"startTime":1858.23,"endTime":1861.5,"body":"insights with you on our next"},{"startTime":1858.23,"endTime":1861.5,"body":"episode of the dropship unlocked"},{"startTime":1861.59,"endTime":1862.28,"body":"podcast."}]}