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But isn't."},{"speaker":"Lewis Smith","startTime":61.32,"endTime":63.66,"body":"If you could give"},{"speaker":"Lewis Smith","startTime":61.32,"endTime":63.66,"body":"us one piece of actionable"},{"speaker":"Lewis Smith","startTime":63.69,"endTime":66.96,"body":"advice for our listeners looking"},{"speaker":"Lewis Smith","startTime":63.69,"endTime":66.96,"body":"to improve the conversion rates"},{"speaker":"Lewis Smith","startTime":66.96,"endTime":69.99,"body":"of their e commerce dropshipping"},{"speaker":"Lewis Smith","startTime":66.96,"endTime":69.99,"body":"stores, what would it be,"},{"speaker":"Unknown","startTime":70.62,"endTime":72.51,"body":"I would say."},{"speaker":"Lewis Smith","startTime":82.86,"endTime":86.01,"body":"Welcome to the"},{"speaker":"Lewis Smith","startTime":82.86,"endTime":86.01,"body":"dropship unlocked Podcast. I'm"},{"speaker":"Lewis Smith","startTime":86.01,"endTime":89.16,"body":"Lewis Smith, the founder of"},{"speaker":"Lewis Smith","startTime":86.01,"endTime":89.16,"body":"dropship unlocked and with me is"},{"speaker":"Lewis Smith","startTime":89.16,"endTime":92.79,"body":"our Client Success Coach James"},{"speaker":"Lewis Smith","startTime":89.16,"endTime":92.79,"body":"Adly. Now when we're not"},{"speaker":"Lewis Smith","startTime":92.79,"endTime":95.97,"body":"recording the podcast episodes,"},{"speaker":"Lewis Smith","startTime":92.79,"endTime":95.97,"body":"we're running our own e commerce"},{"speaker":"Lewis Smith","startTime":95.97,"endTime":99.45,"body":"businesses and helping aspiring"},{"speaker":"Lewis Smith","startTime":95.97,"endTime":99.45,"body":"entrepreneurs launch their own"},{"speaker":"Lewis Smith","startTime":99.6,"endTime":102.75,"body":"high ticket drop shipping"},{"speaker":"Lewis Smith","startTime":99.6,"endTime":102.75,"body":"businesses, keen to build your"},{"speaker":"Lewis Smith","startTime":102.75,"endTime":107.01,"body":"own six or even seven figure"},{"speaker":"Lewis Smith","startTime":102.75,"endTime":107.01,"body":"business. My book, the home turf"},{"speaker":"Lewis Smith","startTime":107.04,"endTime":110.7,"body":"advantage is your blueprint for"},{"speaker":"Lewis Smith","startTime":107.04,"endTime":110.7,"body":"launching a profitable online"},{"speaker":"Lewis Smith","startTime":110.7,"endTime":115.35,"body":"store. Grab your copy at HTA"},{"speaker":"Lewis Smith","startTime":110.7,"endTime":115.35,"body":"books.com To date, and let's get"},{"speaker":"Lewis Smith","startTime":115.35,"endTime":118.71,"body":"you started. Now sit back,"},{"speaker":"Lewis Smith","startTime":115.35,"endTime":118.71,"body":"relax. And let's unlock your"},{"speaker":"Lewis Smith","startTime":118.71,"endTime":122.7,"body":"potential with the dropship"},{"speaker":"Lewis Smith","startTime":118.71,"endTime":122.7,"body":"unlocked podcast. 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Now their"},{"speaker":"Lewis Smith","startTime":133.29,"endTime":136.86,"body":"unique UAM method, which we'll"},{"speaker":"Lewis Smith","startTime":136.86,"endTime":140.07,"body":"be diving into a little bit more"},{"speaker":"Lewis Smith","startTime":136.86,"endTime":140.07,"body":"detail on today has driven over"},{"speaker":"Lewis Smith","startTime":140.07,"endTime":144.18,"body":"$20 million in incremental"},{"speaker":"Lewis Smith","startTime":140.07,"endTime":144.18,"body":"revenue for their clients in"},{"speaker":"Lewis Smith","startTime":144.18,"endTime":147.57,"body":"just the last 12 months. So it's"},{"speaker":"Lewis Smith","startTime":144.18,"endTime":147.57,"body":"gonna be a great conversation"},{"speaker":"Lewis Smith","startTime":147.57,"endTime":151.35,"body":"today was also the host of the"},{"speaker":"Lewis Smith","startTime":147.57,"endTime":151.35,"body":"customers who click podcast. 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Why it's"},{"speaker":"Unknown","startTime":293.1,"endTime":297.63,"body":"you got a common how many? It"},{"speaker":"Unknown","startTime":293.1,"endTime":297.63,"body":"was those might have been 1500"},{"speaker":"Unknown","startTime":297.63,"endTime":301.98,"body":"magazines across the world. also"},{"speaker":"Unknown","startTime":297.63,"endTime":301.98,"body":"offer a monthly subscription."},{"speaker":"Unknown","startTime":301.98,"endTime":304.83,"body":"Right? So that's a great"},{"speaker":"Unknown","startTime":301.98,"endTime":304.83,"body":"proposition for people who read"},{"speaker":"Unknown","startTime":304.83,"endTime":308.34,"body":"magazines. 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And"},{"speaker":"Lewis Smith","startTime":421.74,"endTime":424.53,"body":"obviously, I mean, talking about"},{"speaker":"Lewis Smith","startTime":421.74,"endTime":424.53,"body":"some of your experiences, I"},{"speaker":"Lewis Smith","startTime":424.53,"endTime":427.74,"body":"think with our new majority of"},{"speaker":"Lewis Smith","startTime":424.53,"endTime":427.74,"body":"listeners to this will probably"},{"speaker":"Lewis Smith","startTime":427.74,"endTime":430.95,"body":"be entrepreneurs who have their"},{"speaker":"Lewis Smith","startTime":427.74,"endTime":430.95,"body":"own early stage ecommerce"},{"speaker":"Lewis Smith","startTime":430.95,"endTime":433.65,"body":"business. So they might not have"},{"speaker":"Lewis Smith","startTime":430.95,"endTime":433.65,"body":"the luxury of that huge pot of"},{"speaker":"Lewis Smith","startTime":433.65,"endTime":436.62,"body":"money coming in from you know,"},{"speaker":"Lewis Smith","startTime":433.65,"endTime":436.62,"body":"as a marketing budget or a dev"},{"speaker":"Lewis Smith","startTime":436.62,"endTime":439.53,"body":"team at their disposal. So for"},{"speaker":"Lewis Smith","startTime":436.62,"endTime":439.53,"body":"those of our listeners who might"},{"speaker":"Lewis Smith","startTime":439.53,"endTime":442.23,"body":"be kind of fairly new to the"},{"speaker":"Lewis Smith","startTime":439.53,"endTime":442.23,"body":"terms, could you maybe explain"},{"speaker":"Lewis Smith","startTime":442.23,"endTime":445.8,"body":"like top line, what conversion"},{"speaker":"Lewis Smith","startTime":442.23,"endTime":445.8,"body":"rate optimisation is and why"},{"speaker":"Lewis Smith","startTime":445.8,"endTime":449.31,"body":"it's so crucial for an"},{"speaker":"Lewis Smith","startTime":445.8,"endTime":449.31,"body":"individual e commerce business"},{"speaker":"Lewis Smith","startTime":449.31,"endTime":452.46,"body":"founders, especially those"},{"speaker":"Lewis Smith","startTime":449.31,"endTime":452.46,"body":"focusing on higher ticket higher"},{"speaker":"Lewis Smith","startTime":452.46,"endTime":454.68,"body":"priced items as they're selling?"},{"speaker":"Lewis Smith","startTime":452.46,"endTime":454.68,"body":"Good?"},{"speaker":"Unknown","startTime":455.28,"endTime":457.17,"body":"Yeah, sure. So the"},{"speaker":"Unknown","startTime":455.28,"endTime":457.17,"body":"first thing I just want to say"},{"speaker":"Unknown","startTime":457.17,"endTime":462.21,"body":"is just just on your first"},{"speaker":"Unknown","startTime":457.17,"endTime":462.21,"body":"point, I think early stage"},{"speaker":"Unknown","startTime":462.21,"endTime":465.15,"body":"companies being handed loads of"},{"speaker":"Unknown","startTime":462.21,"endTime":465.15,"body":"monies, is loads of money is"},{"speaker":"Unknown","startTime":465.15,"endTime":470.34,"body":"basically a recipe for disaster."},{"speaker":"Unknown","startTime":465.15,"endTime":470.34,"body":"Why? Because it's just, you"},{"speaker":"Unknown","startTime":470.34,"endTime":473.58,"body":"know, spend, spend, spend, grow"},{"speaker":"Unknown","startTime":470.34,"endTime":473.58,"body":"the company, obviously, the"},{"speaker":"Unknown","startTime":473.58,"endTime":477.12,"body":"people spending that money are"},{"speaker":"Unknown","startTime":473.58,"endTime":477.12,"body":"not the ones who have the the"},{"speaker":"Unknown","startTime":477.12,"endTime":480.0,"body":"actual interest in, in growing"},{"speaker":"Unknown","startTime":477.12,"endTime":480.0,"body":"the company, they're just doing"},{"speaker":"Unknown","startTime":480.0,"endTime":483.6,"body":"a job wise, they're gonna do"},{"speaker":"Unknown","startTime":480.0,"endTime":483.6,"body":"their job. You know, I know,"},{"speaker":"Unknown","startTime":483.6,"endTime":486.21,"body":"it's dependent on circumstances"},{"speaker":"Unknown","startTime":483.6,"endTime":486.21,"body":"and stuff, but it just felt"},{"speaker":"Unknown","startTime":486.21,"endTime":489.48,"body":"like, you know, money will solve"},{"speaker":"Unknown","startTime":486.21,"endTime":489.48,"body":"the problem. Right? We've built"},{"speaker":"Unknown","startTime":489.48,"endTime":493.71,"body":"the product. Yeah, yeah,"},{"speaker":"Unknown","startTime":489.48,"endTime":493.71,"body":"exactly. benefit to your"},{"speaker":"Unknown","startTime":493.71,"endTime":496.23,"body":"question. So Conversion Rate"},{"speaker":"Unknown","startTime":493.71,"endTime":496.23,"body":"Optimization, or CRO conversion"},{"speaker":"Unknown","startTime":496.23,"endTime":502.08,"body":"rate optimization. I'm not gonna"},{"speaker":"Unknown","startTime":496.23,"endTime":502.08,"body":"get into the whole CRO, is it"},{"speaker":"Unknown","startTime":502.08,"endTime":506.85,"body":"the right acronym thing too"},{"speaker":"Unknown","startTime":502.08,"endTime":506.85,"body":"much. But what we do is not only"},{"speaker":"Unknown","startTime":506.85,"endTime":509.43,"body":"conversion rate optimization,"},{"speaker":"Unknown","startTime":506.85,"endTime":509.43,"body":"it's not just the conversion"},{"speaker":"Unknown","startTime":509.43,"endTime":513.27,"body":"rate we're focused on. In fact,"},{"speaker":"Unknown","startTime":509.43,"endTime":513.27,"body":"when we're running tests on"},{"speaker":"Unknown","startTime":513.27,"endTime":517.29,"body":"website, it's not really a"},{"speaker":"Unknown","startTime":513.27,"endTime":517.29,"body":"metric we pay too much attention"},{"speaker":"Unknown","startTime":517.29,"endTime":520.23,"body":"to, we look at revenue per"},{"speaker":"Unknown","startTime":517.29,"endTime":520.23,"body":"visitor, because that's the"},{"speaker":"Unknown","startTime":520.23,"endTime":523.29,"body":"value that you're getting for"},{"speaker":"Unknown","startTime":520.23,"endTime":523.29,"body":"that test. But I can go into"},{"speaker":"Unknown","startTime":523.29,"endTime":528.15,"body":"that a bit more later. CRO"},{"speaker":"Unknown","startTime":523.29,"endTime":528.15,"body":"really is about revenue"},{"speaker":"Unknown","startTime":528.15,"endTime":531.45,"body":"optimization for a business,"},{"speaker":"Unknown","startTime":528.15,"endTime":531.45,"body":"right? We're trying to find ways"},{"speaker":"Unknown","startTime":531.45,"endTime":535.41,"body":"to grow the business, whether"},{"speaker":"Unknown","startTime":531.45,"endTime":535.41,"body":"it's on the website, you know,"},{"speaker":"Unknown","startTime":535.41,"endTime":539.67,"body":"feeding into ADS, feeding into"},{"speaker":"Unknown","startTime":535.41,"endTime":539.67,"body":"emails, product, the packaging,"},{"speaker":"Unknown","startTime":539.67,"endTime":542.85,"body":"all that, what are what are all"},{"speaker":"Unknown","startTime":539.67,"endTime":542.85,"body":"the touch points that our"},{"speaker":"Unknown","startTime":542.85,"endTime":546.3,"body":"customer has with a brand that"},{"speaker":"Unknown","startTime":542.85,"endTime":546.3,"body":"we can provide feedback into"},{"speaker":"Unknown","startTime":546.3,"endTime":548.85,"body":"through research through"},{"speaker":"Unknown","startTime":546.3,"endTime":548.85,"body":"testing, to help the business"},{"speaker":"Unknown","startTime":548.85,"endTime":552.09,"body":"grow. And ultimately, we are"},{"speaker":"Unknown","startTime":548.85,"endTime":552.09,"body":"looking for, you know, that long"},{"speaker":"Unknown","startTime":552.09,"endTime":556.11,"body":"term growth, we want higher"},{"speaker":"Unknown","startTime":552.09,"endTime":556.11,"body":"array of ease, we want LTV,"},{"speaker":"Unknown","startTime":556.38,"endTime":561.78,"body":"lifetime value. It's the long"},{"speaker":"Unknown","startTime":556.38,"endTime":561.78,"body":"term, because ultimately, you"},{"speaker":"Unknown","startTime":561.78,"endTime":564.72,"body":"know, I could stick free"},{"speaker":"Unknown","startTime":561.78,"endTime":564.72,"body":"shipping on your website, I"},{"speaker":"Unknown","startTime":564.72,"endTime":567.15,"body":"could give all your new"},{"speaker":"Unknown","startTime":564.72,"endTime":567.15,"body":"customers 50% discount,"},{"speaker":"Unknown","startTime":567.6,"endTime":569.16,"body":"commercial rates gonna go"},{"speaker":"Unknown","startTime":567.6,"endTime":569.16,"body":"through the roof, it'd be"},{"speaker":"Unknown","startTime":569.16,"endTime":573.09,"body":"fantastic, but you're not gonna"},{"speaker":"Unknown","startTime":569.16,"endTime":573.09,"body":"make any money. And what we tend"},{"speaker":"Unknown","startTime":573.09,"endTime":577.47,"body":"to see is when you over"},{"speaker":"Unknown","startTime":573.09,"endTime":577.47,"body":"incentivize, because you're de"},{"speaker":"Unknown","startTime":577.47,"endTime":580.68,"body":"risking the purchase so much,"},{"speaker":"Unknown","startTime":577.47,"endTime":580.68,"body":"your conversion may actually"},{"speaker":"Unknown","startTime":580.89,"endTime":585.24,"body":"kind of spikes at certain point."},{"speaker":"Unknown","startTime":580.89,"endTime":585.24,"body":"But what you end up getting is"},{"speaker":"Unknown","startTime":585.27,"endTime":587.64,"body":"either people send the products"},{"speaker":"Unknown","startTime":585.27,"endTime":587.64,"body":"back, because they never"},{"speaker":"Unknown","startTime":587.64,"endTime":592.41,"body":"actually wanted them in the"},{"speaker":"Unknown","startTime":587.64,"endTime":592.41,"body":"first place. Or slightly better"},{"speaker":"Unknown","startTime":592.41,"endTime":596.31,"body":"scenario. They just don't come"},{"speaker":"Unknown","startTime":592.41,"endTime":596.31,"body":"back again. Right. I know"},{"speaker":"Unknown","startTime":596.31,"endTime":601.5,"body":"because I've done it. I remember"},{"speaker":"Unknown","startTime":596.31,"endTime":601.5,"body":"I got this chew above, it was"},{"speaker":"Unknown","startTime":601.5,"endTime":605.16,"body":"like Do you not you know Baraka"},{"speaker":"Unknown","startTime":601.5,"endTime":605.16,"body":"right? The the little orange"},{"speaker":"Unknown","startTime":605.16,"endTime":609.78,"body":"capsules, vitamin capsule things"},{"speaker":"Unknown","startTime":605.16,"endTime":609.78,"body":"that in the sea capsules. I saw"},{"speaker":"Unknown","startTime":609.78,"endTime":613.89,"body":"it, I saw an offer for this"},{"speaker":"Unknown","startTime":609.78,"endTime":613.89,"body":"green version, right, like a"},{"speaker":"Unknown","startTime":613.89,"endTime":616.53,"body":"daily green staying and I was"},{"speaker":"Unknown","startTime":613.89,"endTime":616.53,"body":"like oh, gone, then I might as"},{"speaker":"Unknown","startTime":616.53,"endTime":619.38,"body":"well try it, the Saints have a"},{"speaker":"Unknown","startTime":616.53,"endTime":619.38,"body":"look. And it was just so"},{"speaker":"Unknown","startTime":619.38,"endTime":622.32,"body":"incentivized, right? I think I"},{"speaker":"Unknown","startTime":619.38,"endTime":622.32,"body":"paid two pound 50 for a month's"},{"speaker":"Unknown","startTime":622.32,"endTime":626.1,"body":"supply. Basically, I think I"},{"speaker":"Unknown","startTime":622.32,"endTime":626.1,"body":"think they, they did it as free"},{"speaker":"Unknown","startTime":626.1,"endTime":631.53,"body":"plus shipping. And I do remember"},{"speaker":"Unknown","startTime":626.1,"endTime":631.53,"body":"some massive issues with their"},{"speaker":"Unknown","startTime":631.53,"endTime":634.77,"body":"website as well. But were calm"},{"speaker":"Unknown","startTime":631.53,"endTime":634.77,"body":"the detail that it bought this"},{"speaker":"Unknown","startTime":634.77,"endTime":637.74,"body":"thing. And I remember, it's sat"},{"speaker":"Unknown","startTime":634.77,"endTime":637.74,"body":"on my shelf for probably about"},{"speaker":"Unknown","startTime":637.74,"endTime":641.7,"body":"six months, before I finally"},{"speaker":"Unknown","startTime":637.74,"endTime":641.7,"body":"opened it up and realized it was"},{"speaker":"Unknown","startTime":641.7,"endTime":644.85,"body":"disgusting. And so that"},{"speaker":"Unknown","startTime":641.7,"endTime":644.85,"body":"obviously doesn't help. But"},{"speaker":"Unknown","startTime":644.85,"endTime":647.82,"body":"yeah, the fact that it's sat"},{"speaker":"Unknown","startTime":644.85,"endTime":647.82,"body":"there for six months, and that's"},{"speaker":"Unknown","startTime":647.82,"endTime":652.47,"body":"six months of me not not"},{"speaker":"Unknown","startTime":647.82,"endTime":652.47,"body":"returning as a customer. You"},{"speaker":"Unknown","startTime":652.47,"endTime":655.47,"body":"know, hadn't subscribed, I"},{"speaker":"Unknown","startTime":652.47,"endTime":655.47,"body":"hadn't come back. And it was"},{"speaker":"Unknown","startTime":655.47,"endTime":659.85,"body":"just because I, you know, out of"},{"speaker":"Unknown","startTime":655.47,"endTime":659.85,"body":"impulse, I just went he had gone"},{"speaker":"Unknown","startTime":660.33,"endTime":663.9,"body":"to super literally two pounds"},{"speaker":"Unknown","startTime":660.33,"endTime":663.9,"body":"50. I'll try it. So yeah, when"},{"speaker":"Unknown","startTime":663.9,"endTime":668.1,"body":"you over incentivize, and over"},{"speaker":"Unknown","startTime":663.9,"endTime":668.1,"body":"discount, you get the wrong type"},{"speaker":"Unknown","startTime":668.1,"endTime":671.82,"body":"of customer through best case"},{"speaker":"Unknown","startTime":668.1,"endTime":671.82,"body":"scenario, they do actually want"},{"speaker":"Unknown","startTime":671.82,"endTime":675.09,"body":"your products, they just taking"},{"speaker":"Unknown","startTime":671.82,"endTime":675.09,"body":"advantage of a discount, the"},{"speaker":"Unknown","startTime":675.09,"endTime":677.46,"body":"lifetime value is going to be"},{"speaker":"Unknown","startTime":675.09,"endTime":677.46,"body":"rubbish, they're probably not"},{"speaker":"Unknown","startTime":677.46,"endTime":681.42,"body":"going to come back. If they do,"},{"speaker":"Unknown","startTime":677.46,"endTime":681.42,"body":"they will remember the fact that"},{"speaker":"Unknown","startTime":681.42,"endTime":687.48,"body":"they got 50% off, they're not"},{"speaker":"Unknown","startTime":681.42,"endTime":687.48,"body":"going to pay 100%. Right. I'm"},{"speaker":"Unknown","startTime":687.48,"endTime":692.64,"body":"sure you guys are aware of some"},{"speaker":"Unknown","startTime":687.48,"endTime":692.64,"body":"big supplement brands in the UK,"},{"speaker":"Unknown","startTime":693.06,"endTime":696.33,"body":"who are quite well known for"},{"speaker":"Unknown","startTime":693.06,"endTime":696.33,"body":"just doing massive, massive"},{"speaker":"Unknown","startTime":696.33,"endTime":700.56,"body":"discounts all the time, you"},{"speaker":"Unknown","startTime":696.33,"endTime":700.56,"body":"would never pay full price for"},{"speaker":"Unknown","startTime":700.56,"endTime":704.61,"body":"their products. Right? And it's"},{"speaker":"Unknown","startTime":700.56,"endTime":704.61,"body":"just it's just so damaging. So"},{"speaker":"Unknown","startTime":705.57,"endTime":710.91,"body":"that's why it Yeah, to finish my"},{"speaker":"Unknown","startTime":705.57,"endTime":710.91,"body":"little rant. CRO Yeah,"},{"speaker":"Unknown","startTime":710.94,"endTime":713.13,"body":"commercial optimization, but"},{"speaker":"Unknown","startTime":710.94,"endTime":713.13,"body":"it's not about conversion rates"},{"speaker":"Unknown","startTime":713.13,"endTime":715.98,"body":"as well. It's about long term"},{"speaker":"Unknown","startTime":713.13,"endTime":715.98,"body":"growth, right. It's a growth"},{"speaker":"Unknown","startTime":716.1,"endTime":720.21,"body":"discipline for a business. And I"},{"speaker":"Unknown","startTime":716.1,"endTime":720.21,"body":"think most quite importantly as"},{"speaker":"Unknown","startTime":720.21,"endTime":724.59,"body":"well. It's not a marketing"},{"speaker":"Unknown","startTime":720.21,"endTime":724.59,"body":"channel, right? It doesn't sit"},{"speaker":"Unknown","startTime":725.34,"endTime":730.14,"body":"alongside PPC and social and an"},{"speaker":"Unknown","startTime":725.34,"endTime":730.14,"body":"email and stuff, it is separate."},{"speaker":"Unknown","startTime":730.83,"endTime":732.96,"body":"Right? This is something that"},{"speaker":"Unknown","startTime":730.83,"endTime":732.96,"body":"works with those teams and"},{"speaker":"Unknown","startTime":732.96,"endTime":736.65,"body":"supports them, in addition to"},{"speaker":"Unknown","startTime":732.96,"endTime":736.65,"body":"what they're doing, like SEO"},{"speaker":"Unknown","startTime":736.65,"endTime":740.04,"body":"doesn't really generate revenue."},{"speaker":"Unknown","startTime":736.65,"endTime":740.04,"body":"Right? If I if I run a test on"},{"speaker":"Unknown","startTime":740.04,"endTime":742.71,"body":"your website, but you haven't"},{"speaker":"Unknown","startTime":740.04,"endTime":742.71,"body":"got any traffic, it doesn't do"},{"speaker":"Unknown","startTime":742.71,"endTime":745.89,"body":"anything by it. So it's only"},{"speaker":"Unknown","startTime":742.71,"endTime":745.89,"body":"making the most of what you're"},{"speaker":"Unknown","startTime":745.89,"endTime":747.87,"body":"actually getting through in the"},{"speaker":"Unknown","startTime":745.89,"endTime":747.87,"body":"first place."},{"speaker":"James Eardley","startTime":748.17,"endTime":751.71,"body":"Yeah, that's"},{"speaker":"James Eardley","startTime":748.17,"endTime":751.71,"body":"fascinating to reframe it as you"},{"speaker":"James Eardley","startTime":751.71,"endTime":754.44,"body":"can't really optimize for"},{"speaker":"James Eardley","startTime":751.71,"endTime":754.44,"body":"conversion rate, if you don't"},{"speaker":"James Eardley","startTime":754.44,"endTime":756.69,"body":"look at it as a holistic picture"},{"speaker":"James Eardley","startTime":754.44,"endTime":756.69,"body":"for how it is gonna actually"},{"speaker":"James Eardley","startTime":756.69,"endTime":759.66,"body":"improve your business. So really"},{"speaker":"James Eardley","startTime":756.69,"endTime":759.66,"body":"interesting that you framed it"},{"speaker":"James Eardley","startTime":759.66,"endTime":762.93,"body":"like that. Let's go into some"},{"speaker":"James Eardley","startTime":759.66,"endTime":762.93,"body":"tips then for E commerce"},{"speaker":"James Eardley","startTime":762.93,"endTime":766.23,"body":"business owners. Are there some"},{"speaker":"James Eardley","startTime":762.93,"endTime":766.23,"body":"crucial strategies that you"},{"speaker":"James Eardley","startTime":766.23,"endTime":769.02,"body":"think would help a business"},{"speaker":"James Eardley","startTime":766.23,"endTime":769.02,"body":"overall things that they could"},{"speaker":"James Eardley","startTime":769.02,"endTime":772.47,"body":"do to their website to enhance"},{"speaker":"James Eardley","startTime":769.02,"endTime":772.47,"body":"their conversion rates, but also"},{"speaker":"James Eardley","startTime":772.47,"endTime":773.91,"body":"the overall business health?"},{"speaker":"Unknown","startTime":774.36,"endTime":778.11,"body":"Yeah, absolutely. So"},{"speaker":"Unknown","startTime":774.36,"endTime":778.11,"body":"for the for the website. So we"},{"speaker":"Unknown","startTime":778.11,"endTime":781.14,"body":"have our UAM methodology, which"},{"speaker":"Unknown","startTime":778.11,"endTime":781.14,"body":"was mentioned at the start,"},{"speaker":"Unknown","startTime":781.5,"endTime":785.58,"body":"which is basically usability,"},{"speaker":"Unknown","startTime":781.5,"endTime":785.58,"body":"anxiety, and motivation. So"},{"speaker":"Unknown","startTime":785.61,"endTime":789.57,"body":"three kinds of behaviors on"},{"speaker":"Unknown","startTime":785.61,"endTime":789.57,"body":"website usability, how does the"},{"speaker":"Unknown","startTime":789.57,"endTime":792.99,"body":"website work? Right? How easily"},{"speaker":"Unknown","startTime":789.57,"endTime":792.99,"body":"can I find them by what I'm"},{"speaker":"Unknown","startTime":792.99,"endTime":797.46,"body":"looking for? We're not really"},{"speaker":"Unknown","startTime":792.99,"endTime":797.46,"body":"looking for bugs, or anything"},{"speaker":"Unknown","startTime":797.46,"endTime":800.13,"body":"like this, you know, we"},{"speaker":"Unknown","startTime":797.46,"endTime":800.13,"body":"obviously do that analysis and"},{"speaker":"Unknown","startTime":800.13,"endTime":803.31,"body":"check for things. But we're not"},{"speaker":"Unknown","startTime":800.13,"endTime":803.31,"body":"looking for problems on a"},{"speaker":"Unknown","startTime":803.31,"endTime":805.86,"body":"website in that sense, but we're"},{"speaker":"Unknown","startTime":803.31,"endTime":805.86,"body":"looking for, you know, is your"},{"speaker":"Unknown","startTime":805.86,"endTime":809.28,"body":"navigation, clear? And obvious?"},{"speaker":"Unknown","startTime":805.86,"endTime":809.28,"body":"You know, can I find the search"},{"speaker":"Unknown","startTime":809.28,"endTime":812.82,"body":"bar easily? Can I work out how"},{"speaker":"Unknown","startTime":809.28,"endTime":812.82,"body":"to add the right quantity of my"},{"speaker":"Unknown","startTime":812.82,"endTime":816.03,"body":"products to the cart? You know,"},{"speaker":"Unknown","startTime":812.82,"endTime":816.03,"body":"when it's all in the cart? Can I"},{"speaker":"Unknown","startTime":816.06,"endTime":820.95,"body":"easily remove certain quantities"},{"speaker":"Unknown","startTime":816.06,"endTime":820.95,"body":"or certain products? And then"},{"speaker":"Unknown","startTime":820.95,"endTime":824.07,"body":"can I easily get through to"},{"speaker":"Unknown","startTime":820.95,"endTime":824.07,"body":"check out all that sort of"},{"speaker":"Unknown","startTime":824.07,"endTime":828.21,"body":"stuff. Like just if I know what"},{"speaker":"Unknown","startTime":824.07,"endTime":828.21,"body":"I want to buy, let's say click"},{"speaker":"Unknown","startTime":828.21,"endTime":831.81,"body":"through a PPC ad, right? So I"},{"speaker":"Unknown","startTime":828.21,"endTime":831.81,"body":"know I have a pretty good idea"},{"speaker":"Unknown","startTime":831.81,"endTime":836.13,"body":"of what I want to buy. Can I"},{"speaker":"Unknown","startTime":831.81,"endTime":836.13,"body":"click through the ad, find one"},{"speaker":"Unknown","startTime":836.13,"endTime":840.75,"body":"and but purchase it within a"},{"speaker":"Unknown","startTime":836.13,"endTime":840.75,"body":"minute or two? You know, there's"},{"speaker":"Unknown","startTime":840.75,"endTime":844.92,"body":"no golden rule on that timing."},{"speaker":"Unknown","startTime":840.75,"endTime":844.92,"body":"But if someone can't do it that"},{"speaker":"Unknown","startTime":844.92,"endTime":847.38,"body":"quickly, when they know what"},{"speaker":"Unknown","startTime":844.92,"endTime":847.38,"body":"they want, there's probably a"},{"speaker":"Unknown","startTime":847.38,"endTime":851.97,"body":"problem that the anxiety side is"},{"speaker":"Unknown","startTime":847.38,"endTime":851.97,"body":"questions and concerns people"},{"speaker":"Unknown","startTime":851.97,"endTime":856.08,"body":"have. So about your products and"},{"speaker":"Unknown","startTime":851.97,"endTime":856.08,"body":"your business. So what's all the"},{"speaker":"Unknown","startTime":856.08,"endTime":858.66,"body":"information someone would need"},{"speaker":"Unknown","startTime":856.08,"endTime":858.66,"body":"to know about your product in"},{"speaker":"Unknown","startTime":858.66,"endTime":866.16,"body":"order to make a purchase? And"},{"speaker":"Unknown","startTime":858.66,"endTime":866.16,"body":"99% of the time, there's key"},{"speaker":"Unknown","startTime":866.16,"endTime":870.93,"body":"information missing on product"},{"speaker":"Unknown","startTime":866.16,"endTime":870.93,"body":"pages, or it's hidden. So when I"},{"speaker":"Unknown","startTime":870.93,"endTime":873.54,"body":"say missing, sorry, I mean from"},{"speaker":"Unknown","startTime":870.93,"endTime":873.54,"body":"a customer's point of view, they"},{"speaker":"Unknown","startTime":873.54,"endTime":878.4,"body":"don't see it. So an example I"},{"speaker":"Unknown","startTime":873.54,"endTime":878.4,"body":"normally use is food. Right? So"},{"speaker":"Unknown","startTime":878.49,"endTime":881.25,"body":"let's say I'm buying like a"},{"speaker":"Unknown","startTime":878.49,"endTime":881.25,"body":"ready meal or something or even"},{"speaker":"Unknown","startTime":881.28,"endTime":884.49,"body":"you know, something like Gousto"},{"speaker":"Unknown","startTime":881.28,"endTime":884.49,"body":"you know, a meal kit. I want to"},{"speaker":"Unknown","startTime":884.49,"endTime":889.05,"body":"know what the dish is, what the"},{"speaker":"Unknown","startTime":884.49,"endTime":889.05,"body":"ingredients are, what allergens"},{"speaker":"Unknown","startTime":889.05,"endTime":892.65,"body":"are in there, probably"},{"speaker":"Unknown","startTime":889.05,"endTime":892.65,"body":"nutritional content and the and"},{"speaker":"Unknown","startTime":892.65,"endTime":896.31,"body":"the instructions for it. Maybe"},{"speaker":"Unknown","startTime":892.65,"endTime":896.31,"body":"maybe what kit is required in"},{"speaker":"Unknown","startTime":896.31,"endTime":900.57,"body":"order to make sure that I've got"},{"speaker":"Unknown","startTime":896.31,"endTime":900.57,"body":"what I need to make it Some of"},{"speaker":"Unknown","startTime":900.57,"endTime":902.88,"body":"those pieces you can probably"},{"speaker":"Unknown","startTime":900.57,"endTime":902.88,"body":"get away with, right? So if you"},{"speaker":"Unknown","startTime":902.88,"endTime":905.88,"body":"didn't put nutritional content"},{"speaker":"Unknown","startTime":902.88,"endTime":905.88,"body":"on there, you'd probably take a"},{"speaker":"Unknown","startTime":905.88,"endTime":908.7,"body":"hit to conversion, but it's not"},{"speaker":"Unknown","startTime":905.88,"endTime":908.7,"body":"going to be as bad. If you"},{"speaker":"Unknown","startTime":908.7,"endTime":912.09,"body":"didn't put allergens on there,"},{"speaker":"Unknown","startTime":908.7,"endTime":912.09,"body":"that could really kill it."},{"speaker":"Unknown","startTime":912.81,"endTime":915.21,"body":"Right? Or at least, at least for"},{"speaker":"Unknown","startTime":912.81,"endTime":915.21,"body":"a certain group of people,"},{"speaker":"Unknown","startTime":915.39,"endTime":919.23,"body":"right? If someone has a nut"},{"speaker":"Unknown","startTime":915.39,"endTime":919.23,"body":"allergy, and there's no message"},{"speaker":"Unknown","startTime":919.26,"endTime":923.37,"body":"at all, about whether it does or"},{"speaker":"Unknown","startTime":919.26,"endTime":923.37,"body":"doesn't contain nuts, they can't"},{"speaker":"Unknown","startTime":923.37,"endTime":928.59,"body":"buy it. Alright. Other kind of"},{"speaker":"Unknown","startTime":923.37,"endTime":928.59,"body":"softer examples are, that people"},{"speaker":"Unknown","startTime":928.59,"endTime":931.08,"body":"don't think of a lot is we"},{"speaker":"Unknown","startTime":928.59,"endTime":931.08,"body":"worked with a lighting brand."},{"speaker":"Unknown","startTime":931.38,"endTime":935.04,"body":"And a lot of the feedback was,"},{"speaker":"Unknown","startTime":931.38,"endTime":935.04,"body":"how do I change the light bulb?"},{"speaker":"Unknown","startTime":935.97,"endTime":938.94,"body":"Right, these are LED lights."},{"speaker":"Unknown","startTime":935.97,"endTime":938.94,"body":"They're quite, you know, kind of"},{"speaker":"Unknown","startTime":939.09,"endTime":942.54,"body":"designer style. So they are a"},{"speaker":"Unknown","startTime":939.09,"endTime":942.54,"body":"bit more complex. It's not as"},{"speaker":"Unknown","startTime":942.54,"endTime":944.97,"body":"simple as changing the bulb. But"},{"speaker":"Unknown","startTime":942.54,"endTime":944.97,"body":"it's the fact that people are"},{"speaker":"Unknown","startTime":944.97,"endTime":947.34,"body":"asking this question about"},{"speaker":"Unknown","startTime":944.97,"endTime":947.34,"body":"something that might not happen"},{"speaker":"Unknown","startTime":947.37,"endTime":952.05,"body":"or shouldn't happen for about"},{"speaker":"Unknown","startTime":947.37,"endTime":952.05,"body":"five years, three to five years,"},{"speaker":"Unknown","startTime":952.14,"endTime":955.41,"body":"not bulbs, not LED bulbs, and"},{"speaker":"Unknown","startTime":952.14,"endTime":955.41,"body":"not supposed to go very quickly."},{"speaker":"Unknown","startTime":956.01,"endTime":957.81,"body":"So this is stuff they were"},{"speaker":"Unknown","startTime":956.01,"endTime":957.81,"body":"thinking of before they"},{"speaker":"Unknown","startTime":957.81,"endTime":962.43,"body":"purchased. Right? Other stuff"},{"speaker":"Unknown","startTime":957.81,"endTime":962.43,"body":"could be installation, I saw a"},{"speaker":"Unknown","startTime":962.43,"endTime":965.64,"body":"really good example once of a it"},{"speaker":"Unknown","startTime":962.43,"endTime":965.64,"body":"was a bookshelf, I think was a"},{"speaker":"Unknown","startTime":965.64,"endTime":968.88,"body":"bookshelf might have been a"},{"speaker":"Unknown","startTime":965.64,"endTime":968.88,"body":"mirror. And it specifically said"},{"speaker":"Unknown","startTime":969.18,"endTime":972.0,"body":"you didn't need to screw holes"},{"speaker":"Unknown","startTime":969.18,"endTime":972.0,"body":"into the wall, or is it it was"},{"speaker":"Unknown","startTime":972.0,"endTime":977.1,"body":"no need for municipalities. It"},{"speaker":"Unknown","startTime":972.0,"endTime":977.1,"body":"uses an adhesive to stick to the"},{"speaker":"Unknown","startTime":977.1,"endTime":980.91,"body":"wall, which I thought I thought"},{"speaker":"Unknown","startTime":977.1,"endTime":980.91,"body":"was great, I thought was really"},{"speaker":"Unknown","startTime":980.91,"endTime":983.58,"body":"interesting piece piece of"},{"speaker":"Unknown","startTime":980.91,"endTime":983.58,"body":"information. I think they could"},{"speaker":"Unknown","startTime":983.58,"endTime":987.24,"body":"have gone further and just said,"},{"speaker":"Unknown","startTime":983.58,"endTime":987.24,"body":"you know, specifically, no need"},{"speaker":"Unknown","startTime":987.24,"endTime":990.57,"body":"to drill holes in the walls,"},{"speaker":"Unknown","startTime":987.24,"endTime":990.57,"body":"could have added may be perfect"},{"speaker":"Unknown","startTime":990.57,"endTime":993.0,"body":"for people renting something"},{"speaker":"Unknown","startTime":990.57,"endTime":993.0,"body":"like that. Maybe that's on the"},{"speaker":"Unknown","startTime":993.0,"endTime":995.52,"body":"advertising side. But the point"},{"speaker":"Unknown","startTime":993.0,"endTime":995.52,"body":"is a lot people don't want to"},{"speaker":"Unknown","startTime":995.52,"endTime":997.8,"body":"drill holes into their walls,"},{"speaker":"Unknown","startTime":995.52,"endTime":997.8,"body":"either because they can't"},{"speaker":"Unknown","startTime":997.83,"endTime":1002.39,"body":"overstate not allowed to. Right."},{"speaker":"Unknown","startTime":997.83,"endTime":1002.39,"body":"So putting that messed up, that"},{"speaker":"Unknown","startTime":1002.39,"endTime":1005.69,"body":"bit of information in there has"},{"speaker":"Unknown","startTime":1002.39,"endTime":1005.69,"body":"probably made a load of people"},{"speaker":"Unknown","startTime":1005.69,"endTime":1009.08,"body":"purchase that, who were"},{"speaker":"Unknown","startTime":1005.69,"endTime":1009.08,"body":"thinking, Well, you know, if I"},{"speaker":"Unknown","startTime":1009.08,"endTime":1011.33,"body":"don't screw it in, if I don't"},{"speaker":"Unknown","startTime":1009.08,"endTime":1011.33,"body":"nail it to the wall, or screw it"},{"speaker":"Unknown","startTime":1011.33,"endTime":1013.43,"body":"to the wall, is it going to be"},{"speaker":"Unknown","startTime":1011.33,"endTime":1013.43,"body":"unstable, is"},{"speaker":"Lewis Smith","startTime":1013.43,"endTime":1015.47,"body":"interesting,"},{"speaker":"Lewis Smith","startTime":1013.43,"endTime":1015.47,"body":"because it really will all"},{"speaker":"Lewis Smith","startTime":1015.47,"endTime":1018.56,"body":"that's doing a guess is"},{"speaker":"Lewis Smith","startTime":1015.47,"endTime":1018.56,"body":"converting what is seen as just"},{"speaker":"Lewis Smith","startTime":1018.56,"endTime":1022.52,"body":"a feature by the seller of the"},{"speaker":"Lewis Smith","startTime":1018.56,"endTime":1022.52,"body":"product into the benefit that"},{"speaker":"Lewis Smith","startTime":1022.52,"endTime":1025.31,"body":"the consumer actually gets. It's"},{"speaker":"Lewis Smith","startTime":1022.52,"endTime":1025.31,"body":"like, you know, they don't"},{"speaker":"Lewis Smith","startTime":1025.31,"endTime":1028.16,"body":"necessarily care whether it's"},{"speaker":"Lewis Smith","startTime":1025.31,"endTime":1028.16,"body":"screw or adhesive, but what they"},{"speaker":"Lewis Smith","startTime":1028.16,"endTime":1030.89,"body":"care about is whether they have"},{"speaker":"Lewis Smith","startTime":1028.16,"endTime":1030.89,"body":"to ruin the wall, if they're"},{"speaker":"Lewis Smith","startTime":1030.98,"endTime":1033.29,"body":"renting, like you say and the"},{"speaker":"Lewis Smith","startTime":1030.98,"endTime":1033.29,"body":"hassle of then having to fill it"},{"speaker":"Lewis Smith","startTime":1033.29,"endTime":1036.41,"body":"later. So fascinating change in"},{"speaker":"Lewis Smith","startTime":1033.29,"endTime":1036.41,"body":"wording, because they might"},{"speaker":"Lewis Smith","startTime":1036.41,"endTime":1039.14,"body":"mention like comes with a TCF,"},{"speaker":"Lewis Smith","startTime":1036.41,"endTime":1039.14,"body":"but that technical language"},{"speaker":"Lewis Smith","startTime":1039.17,"endTime":1041.93,"body":"isn't going to jump out to"},{"speaker":"Lewis Smith","startTime":1039.17,"endTime":1041.93,"body":"someone who's renting to they"},{"speaker":"Lewis Smith","startTime":1041.93,"endTime":1044.54,"body":"actually, I'll go for that one"},{"speaker":"Lewis Smith","startTime":1041.93,"endTime":1044.54,"body":"over the one that has a screw"},{"speaker":"Lewis Smith","startTime":1044.54,"endTime":1046.64,"body":"because of that reason says"},{"speaker":"Lewis Smith","startTime":1044.54,"endTime":1046.64,"body":"yeah, it's really good point."},{"speaker":"Lewis Smith","startTime":1047.03,"endTime":1047.48,"body":"Yeah, well,"},{"speaker":"Unknown","startTime":1047.51,"endTime":1049.34,"body":"if it's left that"},{"speaker":"Unknown","startTime":1047.51,"endTime":1049.34,"body":"vague, you might think it's"},{"speaker":"Unknown","startTime":1049.34,"endTime":1052.7,"body":"adhesive to actually put the"},{"speaker":"Unknown","startTime":1049.34,"endTime":1052.7,"body":"thing together, and not how it"},{"speaker":"Unknown","startTime":1052.7,"endTime":1055.88,"body":"fits to the wall. So the other"},{"speaker":"Unknown","startTime":1052.7,"endTime":1055.88,"body":"part of anxiety is the business"},{"speaker":"Unknown","startTime":1055.91,"endTime":1057.8,"body":"as well. You know, if I've, if"},{"speaker":"Unknown","startTime":1055.91,"endTime":1057.8,"body":"I've never heard of your"},{"speaker":"Unknown","startTime":1057.8,"endTime":1061.37,"body":"business, and I'm gonna"},{"speaker":"Unknown","startTime":1057.8,"endTime":1061.37,"body":"question, you know, if you're"},{"speaker":"Unknown","startTime":1061.61,"endTime":1064.97,"body":"legit, right? Do I, you know, do"},{"speaker":"Unknown","startTime":1061.61,"endTime":1064.97,"body":"I trust buying from you. So"},{"speaker":"Unknown","startTime":1064.97,"endTime":1067.43,"body":"there's a few things you can do"},{"speaker":"Unknown","startTime":1064.97,"endTime":1067.43,"body":"with that around, obviously,"},{"speaker":"Unknown","startTime":1067.43,"endTime":1072.23,"body":"social proof. If you've got"},{"speaker":"Unknown","startTime":1067.43,"endTime":1072.23,"body":"evidence of good contact"},{"speaker":"Unknown","startTime":1072.23,"endTime":1075.23,"body":"details, and your website, a"},{"speaker":"Unknown","startTime":1072.23,"endTime":1075.23,"body":"physical address, those just"},{"speaker":"Unknown","startTime":1075.23,"endTime":1077.78,"body":"little things that you know,"},{"speaker":"Unknown","startTime":1075.23,"endTime":1077.78,"body":"don't have to stand out on the"},{"speaker":"Unknown","startTime":1077.78,"endTime":1081.2,"body":"webpage that people do a quick"},{"speaker":"Unknown","startTime":1077.78,"endTime":1081.2,"body":"check for them. That's really"},{"speaker":"Unknown","startTime":1081.2,"endTime":1084.26,"body":"important. A lot of what a lot"},{"speaker":"Unknown","startTime":1081.2,"endTime":1084.26,"body":"of people do also is they go to"},{"speaker":"Unknown","startTime":1084.26,"endTime":1087.65,"body":"your normal Instagram profile."},{"speaker":"Unknown","startTime":1084.26,"endTime":1087.65,"body":"So they will check to see if"},{"speaker":"Unknown","startTime":1087.65,"endTime":1090.83,"body":"you've got a story, whether"},{"speaker":"Unknown","startTime":1087.65,"endTime":1090.83,"body":"you've got recent posts, whether"},{"speaker":"Unknown","startTime":1090.83,"endTime":1094.55,"body":"you get engagement and whether"},{"speaker":"Unknown","startTime":1090.83,"endTime":1094.55,"body":"engagement is good or bad. So,"},{"speaker":"Unknown","startTime":1094.91,"endTime":1097.37,"body":"you know, even if you're like,"},{"speaker":"Unknown","startTime":1094.91,"endTime":1097.37,"body":"Oh, we're not focused on"},{"speaker":"Unknown","startTime":1097.37,"endTime":1100.34,"body":"Instagram, we don't really care,"},{"speaker":"Unknown","startTime":1097.37,"endTime":1100.34,"body":"it's worth doing a little bit on"},{"speaker":"Unknown","startTime":1100.34,"endTime":1104.48,"body":"it. You know, I remember, I"},{"speaker":"Unknown","startTime":1100.34,"endTime":1104.48,"body":"spoke someone on my podcast, God"},{"speaker":"Unknown","startTime":1104.48,"endTime":1108.14,"body":"years ago now, like three years"},{"speaker":"Unknown","startTime":1104.48,"endTime":1108.14,"body":"ago, and one thing he said was,"},{"speaker":"Unknown","startTime":1108.32,"endTime":1112.31,"body":"you don't need to try and drive"},{"speaker":"Unknown","startTime":1108.32,"endTime":1112.31,"body":"legs to your page, or your your"},{"speaker":"Unknown","startTime":1112.31,"endTime":1115.34,"body":"profile on Instagram. Because"},{"speaker":"Unknown","startTime":1112.31,"endTime":1115.34,"body":"when you run ads, you'll just"},{"speaker":"Unknown","startTime":1115.34,"endTime":1118.97,"body":"get it. Some people will just"},{"speaker":"Unknown","startTime":1115.34,"endTime":1118.97,"body":"start to like your page and and"},{"speaker":"Unknown","startTime":1118.97,"endTime":1122.15,"body":"follow you. So just just by"},{"speaker":"Unknown","startTime":1118.97,"endTime":1122.15,"body":"running ads, you should be able"},{"speaker":"Unknown","startTime":1122.15,"endTime":1124.58,"body":"to build up a bit of a following"},{"speaker":"Unknown","startTime":1122.15,"endTime":1124.58,"body":"there. So just stop posting"},{"speaker":"Unknown","startTime":1124.58,"endTime":1127.79,"body":"content, makes it look more"},{"speaker":"Unknown","startTime":1124.58,"endTime":1127.79,"body":"legit. And then we've got a"},{"speaker":"Unknown","startTime":1127.79,"endTime":1130.13,"body":"motivation factor, which is"},{"speaker":"Unknown","startTime":1127.79,"endTime":1130.13,"body":"probably the most important,"},{"speaker":"Unknown","startTime":1130.13,"endTime":1133.07,"body":"which is why should I actually"},{"speaker":"Unknown","startTime":1130.13,"endTime":1133.07,"body":"buy the product? What's it going"},{"speaker":"Unknown","startTime":1133.07,"endTime":1136.4,"body":"to do for me. So normally, we're"},{"speaker":"Unknown","startTime":1133.07,"endTime":1136.4,"body":"looking for either a pain points"},{"speaker":"Unknown","startTime":1136.43,"endTime":1139.7,"body":"that a product solves, or a"},{"speaker":"Unknown","startTime":1136.43,"endTime":1139.7,"body":"desired outcome that the product"},{"speaker":"Unknown","startTime":1139.7,"endTime":1143.75,"body":"helps you achieve. Right. So and"},{"speaker":"Unknown","startTime":1139.7,"endTime":1143.75,"body":"a lot, there's a lot of products"},{"speaker":"Unknown","startTime":1143.75,"endTime":1146.15,"body":"where you can go both ways with"},{"speaker":"Unknown","startTime":1143.75,"endTime":1146.15,"body":"that, you know, you can test"},{"speaker":"Unknown","startTime":1146.15,"endTime":1150.26,"body":"both options. Some industries,"},{"speaker":"Unknown","startTime":1146.15,"endTime":1150.26,"body":"one works better than the other."},{"speaker":"Unknown","startTime":1151.13,"endTime":1153.35,"body":"You know, sometimes you don't"},{"speaker":"Unknown","startTime":1151.13,"endTime":1153.35,"body":"want to point out negatives,"},{"speaker":"Unknown","startTime":1153.56,"endTime":1156.65,"body":"that you just want to say, look"},{"speaker":"Unknown","startTime":1153.56,"endTime":1156.65,"body":"how much better you can be. But"},{"speaker":"Unknown","startTime":1156.65,"endTime":1161.27,"body":"the important thing really is,"},{"speaker":"Unknown","startTime":1156.65,"endTime":1161.27,"body":"while they all are pretty"},{"speaker":"Unknown","startTime":1161.27,"endTime":1166.61,"body":"important. They do kind of"},{"speaker":"Unknown","startTime":1161.27,"endTime":1166.61,"body":"stack. So if if I find the"},{"speaker":"Unknown","startTime":1166.61,"endTime":1169.52,"body":"product I'm looking for, and the"},{"speaker":"Unknown","startTime":1166.61,"endTime":1169.52,"body":"purchase journey is really easy,"},{"speaker":"Unknown","startTime":1169.52,"endTime":1173.69,"body":"and I could buy it easily. And"},{"speaker":"Unknown","startTime":1169.52,"endTime":1173.69,"body":"it answers all my questions, but"},{"speaker":"Unknown","startTime":1173.69,"endTime":1177.8,"body":"I don't feel like it's going to"},{"speaker":"Unknown","startTime":1173.69,"endTime":1177.8,"body":"change my life. There's a good"},{"speaker":"Unknown","startTime":1177.8,"endTime":1180.47,"body":"chance that I'm not going to"},{"speaker":"Unknown","startTime":1177.8,"endTime":1180.47,"body":"commit to the purchase. Right?"},{"speaker":"Unknown","startTime":1180.5,"endTime":1184.67,"body":"Because vast majority of"},{"speaker":"Unknown","startTime":1180.5,"endTime":1184.67,"body":"businesses out there and"},{"speaker":"Unknown","startTime":1184.67,"endTime":1187.55,"body":"products out there are not"},{"speaker":"Unknown","startTime":1184.67,"endTime":1187.55,"body":"solving an immediate problem."},{"speaker":"Unknown","startTime":1187.97,"endTime":1190.73,"body":"Really. My people just think"},{"speaker":"Unknown","startTime":1187.97,"endTime":1190.73,"body":"about it and they go oh yeah,"},{"speaker":"Unknown","startTime":1190.73,"endTime":1194.09,"body":"you know what I maybe I should"},{"speaker":"Unknown","startTime":1190.73,"endTime":1194.09,"body":"buy this thing. Maybe Maybe this"},{"speaker":"Unknown","startTime":1194.09,"endTime":1197.57,"body":"would be helpful. I'll get that"},{"speaker":"Unknown","startTime":1194.09,"endTime":1197.57,"body":"done. But if you can't convince"},{"speaker":"Unknown","startTime":1197.57,"endTime":1199.97,"body":"someone that it's going to be"},{"speaker":"Unknown","startTime":1197.57,"endTime":1199.97,"body":"life changing for them, right"},{"speaker":"Unknown","startTime":1200.0,"endTime":1202.46,"body":"Want them on the page thinking,"},{"speaker":"Unknown","startTime":1200.0,"endTime":1202.46,"body":"we're reading through all the"},{"speaker":"Unknown","startTime":1202.46,"endTime":1204.5,"body":"details, looking at your"},{"speaker":"Unknown","startTime":1202.46,"endTime":1204.5,"body":"pictures, you know, maybe"},{"speaker":"Unknown","startTime":1204.5,"endTime":1207.65,"body":"watching a video and going, I"},{"speaker":"Unknown","startTime":1204.5,"endTime":1207.65,"body":"have to have this, can I get it"},{"speaker":"Unknown","startTime":1207.65,"endTime":1211.64,"body":"tomorrow? Right? That's, that's"},{"speaker":"Unknown","startTime":1207.65,"endTime":1211.64,"body":"the mentality we want people in,"},{"speaker":"Unknown","startTime":1212.33,"endTime":1214.64,"body":"as if you if you don't get that"},{"speaker":"Unknown","startTime":1212.33,"endTime":1214.64,"body":"it could they could tick all the"},{"speaker":"Unknown","startTime":1214.64,"endTime":1216.83,"body":"boxes off their off their"},{"speaker":"Unknown","startTime":1214.64,"endTime":1216.83,"body":"checklist for what the product"},{"speaker":"Unknown","startTime":1216.83,"endTime":1221.75,"body":"does. But they just, you know,"},{"speaker":"Unknown","startTime":1216.83,"endTime":1221.75,"body":"they might think, Ah, okay, look"},{"speaker":"Unknown","startTime":1221.75,"endTime":1225.53,"body":"at the price. 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But the key thing"},{"speaker":"Unknown","startTime":1255.38,"endTime":1258.32,"body":"really, that every business can"},{"speaker":"Unknown","startTime":1255.38,"endTime":1258.32,"body":"go do is customer research."},{"speaker":"Unknown","startTime":1259.04,"endTime":1262.85,"body":"Right? Go speak to customers,"},{"speaker":"Unknown","startTime":1259.04,"endTime":1262.85,"body":"and find out what they care"},{"speaker":"Unknown","startTime":1262.85,"endTime":1267.11,"body":"about. Right? Why does Why did"},{"speaker":"Unknown","startTime":1262.85,"endTime":1267.11,"body":"your actual customers purchase?"},{"speaker":"Unknown","startTime":1267.47,"endTime":1270.44,"body":"Right? What was the what was the"},{"speaker":"Unknown","startTime":1267.47,"endTime":1270.44,"body":"pain point they were trying to"},{"speaker":"Unknown","startTime":1270.44,"endTime":1272.81,"body":"solve? What was the desired"},{"speaker":"Unknown","startTime":1270.44,"endTime":1272.81,"body":"outcome they're trying to"},{"speaker":"Unknown","startTime":1272.81,"endTime":1275.99,"body":"achieve? And did they get that,"},{"speaker":"Unknown","startTime":1272.81,"endTime":1275.99,"body":"and for the people who didn't"},{"speaker":"Unknown","startTime":1275.99,"endTime":1278.66,"body":"purchase, because you normally,"},{"speaker":"Unknown","startTime":1275.99,"endTime":1278.66,"body":"you know, you normally build up"},{"speaker":"Unknown","startTime":1278.66,"endTime":1281.63,"body":"an email list of people who"},{"speaker":"Unknown","startTime":1278.66,"endTime":1281.63,"body":"subscribe to your, you know,"},{"speaker":"Unknown","startTime":1281.69,"endTime":1286.16,"body":"your 10% 15% off, but but don't"},{"speaker":"Unknown","startTime":1281.69,"endTime":1286.16,"body":"purchase? So again, send an"},{"speaker":"Unknown","startTime":1286.16,"endTime":1288.92,"body":"email out to them, you know,"},{"speaker":"Unknown","startTime":1286.16,"endTime":1288.92,"body":"what was the number one reason"},{"speaker":"Unknown","startTime":1288.92,"endTime":1292.67,"body":"you didn't purchase from us? And"},{"speaker":"Unknown","startTime":1288.92,"endTime":1292.67,"body":"then we normally do a few other"},{"speaker":"Unknown","startTime":1292.67,"endTime":1296.45,"body":"questions. We might ask about"},{"speaker":"Unknown","startTime":1292.67,"endTime":1296.45,"body":"alternatives that people have"},{"speaker":"Unknown","startTime":1296.45,"endTime":1300.08,"body":"tried, and competitors they've"},{"speaker":"Unknown","startTime":1296.45,"endTime":1300.08,"body":"bought from us, sometimes we'll"},{"speaker":"Unknown","startTime":1300.08,"endTime":1302.78,"body":"ask about, you know, what did"},{"speaker":"Unknown","startTime":1300.08,"endTime":1302.78,"body":"you think about their products?"},{"speaker":"Unknown","startTime":1302.78,"endTime":1305.75,"body":"What do you think about them as"},{"speaker":"Unknown","startTime":1302.78,"endTime":1305.75,"body":"a service and their business,"},{"speaker":"Unknown","startTime":1306.35,"endTime":1309.2,"body":"and we can take all that"},{"speaker":"Unknown","startTime":1306.35,"endTime":1309.2,"body":"information and, and feed it"},{"speaker":"Unknown","startTime":1309.2,"endTime":1313.25,"body":"into, you know, an optimization"},{"speaker":"Unknown","startTime":1309.2,"endTime":1313.25,"body":"strategy. And other bits you can"},{"speaker":"Unknown","startTime":1313.25,"endTime":1315.59,"body":"do out there, you know, if you"},{"speaker":"Unknown","startTime":1313.25,"endTime":1315.59,"body":"if you are pretty new, pretty"},{"speaker":"Unknown","startTime":1315.59,"endTime":1319.64,"body":"small, if you don't have that"},{"speaker":"Unknown","startTime":1315.59,"endTime":1319.64,"body":"email list, look at reviews,"},{"speaker":"Unknown","startTime":1320.54,"endTime":1325.01,"body":"reviews, and your I'll start"},{"speaker":"Unknown","startTime":1320.54,"endTime":1325.01,"body":"with customer service, actually,"},{"speaker":"Unknown","startTime":1325.31,"endTime":1328.46,"body":"review your customer service"},{"speaker":"Unknown","startTime":1325.31,"endTime":1328.46,"body":"tickets, find out what people"},{"speaker":"Unknown","startTime":1328.46,"endTime":1332.75,"body":"are asking you more questions"},{"speaker":"Unknown","startTime":1328.46,"endTime":1332.75,"body":"are being asked. Like, it's so"},{"speaker":"Unknown","startTime":1333.11,"endTime":1337.4,"body":"shocking how many people are"},{"speaker":"Unknown","startTime":1333.11,"endTime":1337.4,"body":"asking about that stuff that"},{"speaker":"Unknown","startTime":1337.49,"endTime":1340.34,"body":"should be obvious on the"},{"speaker":"Unknown","startTime":1337.49,"endTime":1340.34,"body":"website. And the brands are"},{"speaker":"Unknown","startTime":1340.34,"endTime":1344.24,"body":"convinced is obvious on the"},{"speaker":"Unknown","startTime":1340.34,"endTime":1344.24,"body":"website. But it's stuff like"},{"speaker":"Unknown","startTime":1344.93,"endTime":1348.32,"body":"shipping policy, right? How much"},{"speaker":"Unknown","startTime":1344.93,"endTime":1348.32,"body":"is shipping that it cost me? And"},{"speaker":"Unknown","startTime":1348.35,"endTime":1350.87,"body":"what do I need to spend to get"},{"speaker":"Unknown","startTime":1348.35,"endTime":1350.87,"body":"free shipping, and returns"},{"speaker":"Unknown","startTime":1350.87,"endTime":1356.81,"body":"policies. And so many brands now"},{"speaker":"Unknown","startTime":1350.87,"endTime":1356.81,"body":"have that like that accordion,"},{"speaker":"Unknown","startTime":1356.87,"endTime":1360.08,"body":"that information accordion,"},{"speaker":"Unknown","startTime":1356.87,"endTime":1360.08,"body":"which I hate, it's terrible."},{"speaker":"Unknown","startTime":1360.74,"endTime":1363.5,"body":"You're asking people to click to"},{"speaker":"Unknown","startTime":1360.74,"endTime":1363.5,"body":"find information, right, we"},{"speaker":"Unknown","startTime":1363.5,"endTime":1366.35,"body":"don't want to do that we want to"},{"speaker":"Unknown","startTime":1363.5,"endTime":1366.35,"body":"scroll, it will always be there."},{"speaker":"Unknown","startTime":1366.35,"endTime":1370.07,"body":"So normally product details,"},{"speaker":"Unknown","startTime":1366.35,"endTime":1370.07,"body":"product specifications, shipping"},{"speaker":"Unknown","startTime":1370.07,"endTime":1372.71,"body":"returns policy, something like"},{"speaker":"Unknown","startTime":1370.07,"endTime":1372.71,"body":"that. So the information is"},{"speaker":"Unknown","startTime":1372.71,"endTime":1376.76,"body":"there, but people don't see it."},{"speaker":"Unknown","startTime":1372.71,"endTime":1376.76,"body":"Right. So that's where we start"},{"speaker":"Unknown","startTime":1376.76,"endTime":1379.1,"body":"to stick it, you know, above the"},{"speaker":"Unknown","startTime":1376.76,"endTime":1379.1,"body":"fold, need a call to action,"},{"speaker":"Unknown","startTime":1380.51,"endTime":1382.64,"body":"SaaS customer service, but"},{"speaker":"Unknown","startTime":1380.51,"endTime":1382.64,"body":"again, you know, if you're not"},{"speaker":"Unknown","startTime":1382.64,"endTime":1386.12,"body":"getting much a doctor a small"},{"speaker":"Unknown","startTime":1382.64,"endTime":1386.12,"body":"business reviews, right, so you"},{"speaker":"Unknown","startTime":1386.12,"endTime":1388.52,"body":"can look at your own reviews,"},{"speaker":"Unknown","startTime":1386.12,"endTime":1388.52,"body":"find out what people are saying"},{"speaker":"Unknown","startTime":1388.52,"endTime":1394.34,"body":"about you, or look your"},{"speaker":"Unknown","startTime":1388.52,"endTime":1394.34,"body":"competitors. But you'll all have"},{"speaker":"Unknown","startTime":1395.06,"endTime":1398.96,"body":"massive competitors who probably"},{"speaker":"Unknown","startTime":1395.06,"endTime":1398.96,"body":"have hundreds, if not 1000s of"},{"speaker":"Unknown","startTime":1398.96,"endTime":1404.9,"body":"reviews, find a scraping tool,"},{"speaker":"Unknown","startTime":1398.96,"endTime":1404.9,"body":"go and scrape the reviews on the"},{"speaker":"Unknown","startTime":1404.9,"endTime":1410.63,"body":"big review platforms for your"},{"speaker":"Unknown","startTime":1404.9,"endTime":1410.63,"body":"competitors, chuck them into a"},{"speaker":"Unknown","startTime":1410.93,"endTime":1414.68,"body":"either a Word document or a an"},{"speaker":"Unknown","startTime":1410.93,"endTime":1414.68,"body":"Excel document, upload and shut"},{"speaker":"Unknown","startTime":1414.68,"endTime":1418.04,"body":"GPT and ask chapter TPT to give"},{"speaker":"Unknown","startTime":1414.68,"endTime":1418.04,"body":"you a summary of them, you know,"},{"speaker":"Unknown","startTime":1418.04,"endTime":1420.77,"body":"give it a prompt, you know,"},{"speaker":"Unknown","startTime":1418.04,"endTime":1420.77,"body":"explain the context behind what"},{"speaker":"Unknown","startTime":1420.77,"endTime":1424.28,"body":"you're doing. And just get"},{"speaker":"Unknown","startTime":1420.77,"endTime":1424.28,"body":"chucked up to it. And it'll save"},{"speaker":"Unknown","startTime":1424.28,"endTime":1428.24,"body":"you so many hours. It's"},{"speaker":"Unknown","startTime":1424.28,"endTime":1428.24,"body":"fantastic. And you get so much"},{"speaker":"Unknown","startTime":1428.24,"endTime":1431.54,"body":"insight. And what you're looking"},{"speaker":"Unknown","startTime":1428.24,"endTime":1431.54,"body":"for is what were people trying"},{"speaker":"Unknown","startTime":1431.54,"endTime":1437.78,"body":"to achieve? What were they were"},{"speaker":"Unknown","startTime":1431.54,"endTime":1437.78,"body":"they disappointed in? What could"},{"speaker":"Unknown","startTime":1437.78,"endTime":1440.87,"body":"have been better about the"},{"speaker":"Unknown","startTime":1437.78,"endTime":1440.87,"body":"product? What would they like"},{"speaker":"Unknown","startTime":1440.87,"endTime":1443.9,"body":"about the products they bought?"},{"speaker":"Unknown","startTime":1440.87,"endTime":1443.9,"body":"And all these sorts of things"},{"speaker":"Unknown","startTime":1443.9,"endTime":1447.23,"body":"where now you'll get insight"},{"speaker":"Unknown","startTime":1443.9,"endTime":1447.23,"body":"that helps you run better ads"},{"speaker":"Unknown","startTime":1447.77,"endTime":1452.03,"body":"and do ad and and optimize your"},{"speaker":"Unknown","startTime":1447.77,"endTime":1452.03,"body":"website. You know, one that I"},{"speaker":"Unknown","startTime":1452.03,"endTime":1455.72,"body":"see a lot is if you search for"},{"speaker":"Unknown","startTime":1452.03,"endTime":1455.72,"body":"vacuum cleaners on or Hoover's"},{"speaker":"Unknown","startTime":1455.75,"endTime":1461.48,"body":"on Amazon. So many of them say"},{"speaker":"Unknown","startTime":1455.75,"endTime":1461.48,"body":"that they're really good for"},{"speaker":"Unknown","startTime":1461.57,"endTime":1466.43,"body":"cats, dogs or pets. Why? Because"},{"speaker":"Unknown","startTime":1461.57,"endTime":1466.43,"body":"that's 100% information that's"},{"speaker":"Unknown","startTime":1466.43,"endTime":1470.87,"body":"come through customer feedback"},{"speaker":"Unknown","startTime":1466.43,"endTime":1470.87,"body":"or reviews. One of the only"},{"speaker":"Unknown","startTime":1471.26,"endTime":1475.46,"body":"factors that actually makes a"},{"speaker":"Unknown","startTime":1471.26,"endTime":1475.46,"body":"difference to some people. But"},{"speaker":"Unknown","startTime":1475.49,"endTime":1480.71,"body":"if you don't have a pet, you"},{"speaker":"Unknown","startTime":1475.49,"endTime":1480.71,"body":"don't care about that. You just"},{"speaker":"Unknown","startTime":1480.71,"endTime":1483.38,"body":"need a vacuum, right? You just"},{"speaker":"Unknown","startTime":1480.71,"endTime":1483.38,"body":"need Scott just got to do the"},{"speaker":"Unknown","startTime":1483.38,"endTime":1486.32,"body":"job. Right. So it's only pet"},{"speaker":"Unknown","startTime":1483.38,"endTime":1486.32,"body":"owners that have to do it. But"},{"speaker":"Unknown","startTime":1486.32,"endTime":1489.59,"body":"also, I think there's probably"},{"speaker":"Unknown","startTime":1486.32,"endTime":1489.59,"body":"that factor of you know, even if"},{"speaker":"Unknown","startTime":1489.59,"endTime":1491.69,"body":"you're not a pet owner if you're"},{"speaker":"Unknown","startTime":1489.59,"endTime":1491.69,"body":"aware that they're dropping out"},{"speaker":"Unknown","startTime":1491.69,"endTime":1495.68,"body":"a pair and then they're dirty."},{"speaker":"Unknown","startTime":1491.69,"endTime":1495.68,"body":"If this vacuum is good for that"},{"speaker":"Unknown","startTime":1495.71,"endTime":1497.24,"body":"it's gonna give you the"},{"speaker":"Unknown","startTime":1495.71,"endTime":1497.24,"body":"impression that's a really"},{"speaker":"Unknown","startTime":1497.24,"endTime":1500.87,"body":"really good cleaner. Is even for"},{"speaker":"Unknown","startTime":1497.24,"endTime":1500.87,"body":"a no On pet owner, you're"},{"speaker":"Unknown","startTime":1500.87,"endTime":1503.84,"body":"probably going to be like, Well,"},{"speaker":"Unknown","startTime":1500.87,"endTime":1503.84,"body":"I don't want to buy something"},{"speaker":"Unknown","startTime":1503.84,"endTime":1506.39,"body":"average, I want to buy something"},{"speaker":"Unknown","startTime":1503.84,"endTime":1506.39,"body":"powerful to make sure it cleans"},{"speaker":"Unknown","startTime":1506.39,"endTime":1509.9,"body":"my house. So why not go"},{"speaker":"Unknown","startTime":1506.39,"endTime":1509.9,"body":"overboard and buy something"},{"speaker":"Unknown","startTime":1509.9,"endTime":1514.22,"body":"that's designed for, for pets"},{"speaker":"Unknown","startTime":1509.9,"endTime":1514.22,"body":"and stuff? That's probably where"},{"speaker":"Unknown","startTime":1514.22,"endTime":1517.49,"body":"I go with that see the UAM foot"},{"speaker":"Unknown","startTime":1514.22,"endTime":1517.49,"body":"for the website and use customer"},{"speaker":"Unknown","startTime":1517.49,"endTime":1521.06,"body":"research to figure out what's"},{"speaker":"Unknown","startTime":1517.49,"endTime":1521.06,"body":"actually what's what's actually"},{"speaker":"Unknown","startTime":1521.18,"endTime":1521.96,"body":"missing. Yeah,"},{"speaker":"Lewis Smith","startTime":1522.23,"endTime":1524.84,"body":"that's fascinating."},{"speaker":"Lewis Smith","startTime":1522.23,"endTime":1524.84,"body":"I think the there are a few"},{"speaker":"Lewis Smith","startTime":1524.87,"endTime":1527.27,"body":"nuggets of gold there that I"},{"speaker":"Lewis Smith","startTime":1524.87,"endTime":1527.27,"body":"think anyone listening to this"},{"speaker":"Lewis Smith","startTime":1527.27,"endTime":1530.36,"body":"who has their own store can"},{"speaker":"Lewis Smith","startTime":1527.27,"endTime":1530.36,"body":"immediately action. So first"},{"speaker":"Lewis Smith","startTime":1530.36,"endTime":1534.68,"body":"thing I was looking at was the"},{"speaker":"Lewis Smith","startTime":1530.36,"endTime":1534.68,"body":"trust signals off platform. So"},{"speaker":"Lewis Smith","startTime":1534.71,"endTime":1537.08,"body":"off off site trust signals,"},{"speaker":"Lewis Smith","startTime":1534.71,"endTime":1537.08,"body":"which, you know, when you think"},{"speaker":"Lewis Smith","startTime":1537.08,"endTime":1539.66,"body":"of CRO when it comes to e"},{"speaker":"Lewis Smith","startTime":1537.08,"endTime":1539.66,"body":"commerce, I think people's mind"},{"speaker":"Lewis Smith","startTime":1539.66,"endTime":1542.12,"body":"immediately jumps to like, Oh,"},{"speaker":"Lewis Smith","startTime":1539.66,"endTime":1542.12,"body":"what do you need to have above"},{"speaker":"Lewis Smith","startTime":1542.12,"endTime":1544.28,"body":"the fold? Which color do you"},{"speaker":"Lewis Smith","startTime":1542.12,"endTime":1544.28,"body":"need to add to cart button to be"},{"speaker":"Lewis Smith","startTime":1544.28,"endTime":1546.41,"body":"like what, you know, what do you"},{"speaker":"Lewis Smith","startTime":1544.28,"endTime":1546.41,"body":"have any header? Whereas"},{"speaker":"Lewis Smith","startTime":1546.41,"endTime":1548.78,"body":"actually, what you're saying is,"},{"speaker":"Lewis Smith","startTime":1546.41,"endTime":1548.78,"body":"we're dealing with humans here,"},{"speaker":"Lewis Smith","startTime":1548.78,"endTime":1552.17,"body":"they're not just like, robotic"},{"speaker":"Lewis Smith","startTime":1548.78,"endTime":1552.17,"body":"sight analyzers. They're,"},{"speaker":"Lewis Smith","startTime":1552.26,"endTime":1554.15,"body":"they're looking around, they're"},{"speaker":"Lewis Smith","startTime":1552.26,"endTime":1554.15,"body":"looking on Instagram, they're"},{"speaker":"Lewis Smith","startTime":1554.15,"endTime":1556.79,"body":"looking for other trust signals."},{"speaker":"Lewis Smith","startTime":1554.15,"endTime":1556.79,"body":"So that that the accordion thing"},{"speaker":"Lewis Smith","startTime":1556.79,"endTime":1559.82,"body":"is a great tip like that. People"},{"speaker":"Lewis Smith","startTime":1556.79,"endTime":1559.82,"body":"would assume from a web"},{"speaker":"Lewis Smith","startTime":1559.82,"endTime":1562.19,"body":"development standpoint and a web"},{"speaker":"Lewis Smith","startTime":1559.82,"endTime":1562.19,"body":"design standpoint that oh, it's"},{"speaker":"Lewis Smith","startTime":1562.19,"endTime":1564.56,"body":"much better. You can compact so"},{"speaker":"Lewis Smith","startTime":1562.19,"endTime":1564.56,"body":"much more information into these"},{"speaker":"Lewis Smith","startTime":1564.56,"endTime":1567.29,"body":"three little plus symbols. But"},{"speaker":"Lewis Smith","startTime":1564.56,"endTime":1567.29,"body":"like you say, it then hides it."},{"speaker":"Lewis Smith","startTime":1567.86,"endTime":1570.41,"body":"And what good is it if it's"},{"speaker":"Lewis Smith","startTime":1567.86,"endTime":1570.41,"body":"hidden, and people can't see it?"},{"speaker":"Lewis Smith","startTime":1570.41,"endTime":1573.62,"body":"And so I love that the review"},{"speaker":"Lewis Smith","startTime":1570.41,"endTime":1573.62,"body":"analysis on chat GBT as well,"},{"speaker":"Lewis Smith","startTime":1573.62,"endTime":1576.2,"body":"that's that's a real ninja tip."},{"speaker":"Lewis Smith","startTime":1573.62,"endTime":1576.2,"body":"I think that's one that we're,"},{"speaker":"Lewis Smith","startTime":1576.56,"endTime":1576.71,"body":"you"},{"speaker":"Unknown","startTime":1576.71,"endTime":1579.14,"body":"could use charged up"},{"speaker":"Unknown","startTime":1576.71,"endTime":1579.14,"body":"for a lot of analysis now. So"},{"speaker":"Unknown","startTime":1579.17,"endTime":1583.07,"body":"when we do customer interviews,"},{"speaker":"Unknown","startTime":1579.17,"endTime":1583.07,"body":"surveys and stuff, we normally"},{"speaker":"Unknown","startTime":1583.07,"endTime":1586.37,"body":"just chuck it all into chat,"},{"speaker":"Unknown","startTime":1583.07,"endTime":1586.37,"body":"GBT, we've got our set prompts"},{"speaker":"Unknown","startTime":1586.37,"endTime":1589.46,"body":"for it now that we've worked on"},{"speaker":"Unknown","startTime":1586.37,"endTime":1589.46,"body":"for quite a while to get right."},{"speaker":"Unknown","startTime":1590.45,"endTime":1593.18,"body":"So we're now pretty comfortable"},{"speaker":"Unknown","startTime":1590.45,"endTime":1593.18,"body":"that it actually can give good"},{"speaker":"Unknown","startTime":1593.18,"endTime":1597.59,"body":"insight and summaries for that."},{"speaker":"Unknown","startTime":1593.18,"endTime":1597.59,"body":"We do check it every now and"},{"speaker":"Unknown","startTime":1597.59,"endTime":1600.77,"body":"again. So you know, normally,"},{"speaker":"Unknown","startTime":1597.59,"endTime":1600.77,"body":"the way we do it is we'll ask"},{"speaker":"Unknown","startTime":1600.77,"endTime":1606.8,"body":"for common pain points that have"},{"speaker":"Unknown","startTime":1600.77,"endTime":1606.8,"body":"popped up. And please provide a"},{"speaker":"Unknown","startTime":1606.8,"endTime":1612.41,"body":"quote from the interview for it."},{"speaker":"Unknown","startTime":1606.8,"endTime":1612.41,"body":"And we checked the quote,"},{"speaker":"Unknown","startTime":1612.86,"endTime":1617.45,"body":"basically. And then sometimes"},{"speaker":"Unknown","startTime":1612.86,"endTime":1617.45,"body":"chatty, PT will make up a quote"},{"speaker":"Unknown","startTime":1618.14,"endTime":1622.88,"body":"or misquote it. It just Yeah,"},{"speaker":"Unknown","startTime":1618.14,"endTime":1622.88,"body":"it's annoying, but it does it."},{"speaker":"Unknown","startTime":1623.63,"endTime":1626.51,"body":"And you have to be aware. But"},{"speaker":"Unknown","startTime":1623.63,"endTime":1626.51,"body":"yeah, just just double check it."},{"speaker":"Lewis Smith","startTime":1626.78,"endTime":1628.88,"body":"Yeah, that's great."},{"speaker":"Lewis Smith","startTime":1626.78,"endTime":1628.88,"body":"I mean, we're going to dive into"},{"speaker":"Lewis Smith","startTime":1628.88,"endTime":1631.49,"body":"a lot more detail. I know during"},{"speaker":"Lewis Smith","startTime":1628.88,"endTime":1631.49,"body":"our training session that we've"},{"speaker":"Lewis Smith","startTime":1631.52,"endTime":1635.45,"body":"got reserved exclusively for our"},{"speaker":"Lewis Smith","startTime":1631.52,"endTime":1635.45,"body":"inner circle members. But in"},{"speaker":"Lewis Smith","startTime":1635.45,"endTime":1638.99,"body":"terms of converting high ticket"},{"speaker":"Lewis Smith","startTime":1635.45,"endTime":1638.99,"body":"items, when it comes to an e"},{"speaker":"Lewis Smith","startTime":1638.99,"endTime":1641.3,"body":"commerce Store. So when we say"},{"speaker":"Lewis Smith","startTime":1638.99,"endTime":1641.3,"body":"high ticket, we're usually"},{"speaker":"Lewis Smith","startTime":1641.3,"endTime":1644.12,"body":"talking about products upwards"},{"speaker":"Lewis Smith","startTime":1641.3,"endTime":1644.12,"body":"of 300 pounds all the way up to"},{"speaker":"Lewis Smith","startTime":1644.39,"endTime":1647.84,"body":"products that are, you know,"},{"speaker":"Lewis Smith","startTime":1644.39,"endTime":1647.84,"body":"1000 2000 3000 members in our"},{"speaker":"Lewis Smith","startTime":1647.84,"endTime":1650.84,"body":"program every day making sales"},{"speaker":"Lewis Smith","startTime":1647.84,"endTime":1650.84,"body":"of multiple 1000 pounds for"},{"speaker":"Lewis Smith","startTime":1650.84,"endTime":1653.54,"body":"single items. So obviously,"},{"speaker":"Lewis Smith","startTime":1650.84,"endTime":1653.54,"body":"those are a different set of"},{"speaker":"Lewis Smith","startTime":1653.54,"endTime":1656.42,"body":"challenges versus you know, with"},{"speaker":"Lewis Smith","startTime":1653.54,"endTime":1656.42,"body":"a higher volume, things like"},{"speaker":"Lewis Smith","startTime":1656.42,"endTime":1659.9,"body":"supplements and much lower"},{"speaker":"Lewis Smith","startTime":1656.42,"endTime":1659.9,"body":"ticket stuff. So from your"},{"speaker":"Lewis Smith","startTime":1659.9,"endTime":1663.26,"body":"experience, are there any common"},{"speaker":"Lewis Smith","startTime":1659.9,"endTime":1663.26,"body":"hurdles that ecommerce stores"},{"speaker":"Lewis Smith","startTime":1663.26,"endTime":1667.76,"body":"facing this area in terms of"},{"speaker":"Lewis Smith","startTime":1663.26,"endTime":1667.76,"body":"like additional trust signals or"},{"speaker":"Lewis Smith","startTime":1667.76,"endTime":1670.22,"body":"trust barriers that they need to"},{"speaker":"Lewis Smith","startTime":1667.76,"endTime":1670.22,"body":"overcome before someone will"},{"speaker":"Lewis Smith","startTime":1670.22,"endTime":1672.71,"body":"partner with that level of money"},{"speaker":"Lewis Smith","startTime":1670.22,"endTime":1672.71,"body":"for a product?"},{"speaker":"Unknown","startTime":1673.04,"endTime":1676.88,"body":"Look, really, it still"},{"speaker":"Unknown","startTime":1673.04,"endTime":1676.88,"body":"comes down to those, those"},{"speaker":"Unknown","startTime":1676.88,"endTime":1679.58,"body":"factors of you know, make sure"},{"speaker":"Unknown","startTime":1676.88,"endTime":1679.58,"body":"people can find them buy what"},{"speaker":"Unknown","startTime":1679.58,"endTime":1682.49,"body":"they want, make sure you answer"},{"speaker":"Unknown","startTime":1679.58,"endTime":1682.49,"body":"all their questions and make"},{"speaker":"Unknown","startTime":1682.49,"endTime":1685.49,"body":"sure that you're, you're"},{"speaker":"Unknown","startTime":1682.49,"endTime":1685.49,"body":"convincing them it's the right"},{"speaker":"Unknown","startTime":1685.49,"endTime":1689.99,"body":"product for them. But when it"},{"speaker":"Unknown","startTime":1685.49,"endTime":1689.99,"body":"comes to high value, and"},{"speaker":"Unknown","startTime":1689.99,"endTime":1691.79,"body":"actually, I mean, it does apply"},{"speaker":"Unknown","startTime":1689.99,"endTime":1691.79,"body":"to the rest of ecommerce as"},{"speaker":"Unknown","startTime":1691.79,"endTime":1696.53,"body":"well. But specifically like more"},{"speaker":"Unknown","startTime":1691.79,"endTime":1696.53,"body":"sofa for high ticket. You can't"},{"speaker":"Unknown","startTime":1696.53,"endTime":1699.14,"body":"expect your Facebook ads to"},{"speaker":"Unknown","startTime":1696.53,"endTime":1699.14,"body":"convert directly all the time."},{"speaker":"Unknown","startTime":1699.8,"endTime":1702.95,"body":"It just it doesn't work right if"},{"speaker":"Unknown","startTime":1699.8,"endTime":1702.95,"body":"someone's never heard of your"},{"speaker":"Unknown","startTime":1702.95,"endTime":1706.1,"body":"business, if they've never even"},{"speaker":"Unknown","startTime":1702.95,"endTime":1706.1,"body":"considered buying your product"},{"speaker":"Unknown","startTime":1706.1,"endTime":1709.19,"body":"when they see your advert they"},{"speaker":"Unknown","startTime":1706.1,"endTime":1709.19,"body":"might click it and they're"},{"speaker":"Unknown","startTime":1709.19,"endTime":1711.89,"body":"showing some interest yeah,"},{"speaker":"Unknown","startTime":1709.19,"endTime":1711.89,"body":"there's there's a little bit of"},{"speaker":"Unknown","startTime":1711.89,"endTime":1715.4,"body":"intent there doesn't mean"},{"speaker":"Unknown","startTime":1711.89,"endTime":1715.4,"body":"they're gonna purchase. Right?"},{"speaker":"Unknown","startTime":1715.4,"endTime":1718.58,"body":"So one thing I think is really"},{"speaker":"Unknown","startTime":1715.4,"endTime":1718.58,"body":"important when you're on these"},{"speaker":"Unknown","startTime":1718.58,"endTime":1724.61,"body":"high value is yes get given as"},{"speaker":"Unknown","startTime":1718.58,"endTime":1724.61,"body":"much information as you can find"},{"speaker":"Unknown","startTime":1724.61,"endTime":1727.94,"body":"do comparisons if it makes"},{"speaker":"Unknown","startTime":1724.61,"endTime":1727.94,"body":"sense. So, if you can, if you"},{"speaker":"Unknown","startTime":1727.94,"endTime":1730.88,"body":"can put a compelling comparison"},{"speaker":"Unknown","startTime":1727.94,"endTime":1730.88,"body":"together of you and your"},{"speaker":"Unknown","startTime":1730.88,"endTime":1737.51,"body":"competitors and you can pick now"},{"speaker":"Unknown","startTime":1730.88,"endTime":1737.51,"body":"you are lesser known competitor"},{"speaker":"Unknown","startTime":1737.51,"endTime":1743.0,"body":"and you know the kind of brand"},{"speaker":"Unknown","startTime":1737.51,"endTime":1743.0,"body":"leader in the category. Assuming"},{"speaker":"Unknown","startTime":1743.0,"endTime":1745.76,"body":"you can compete against"},{"speaker":"Unknown","startTime":1743.0,"endTime":1745.76,"body":"obviously, put a comparison"},{"speaker":"Unknown","startTime":1745.76,"endTime":1751.94,"body":"together. Just I guess one, one"},{"speaker":"Unknown","startTime":1745.76,"endTime":1751.94,"body":"big tip for this is Don't, don't"},{"speaker":"Unknown","startTime":1751.94,"endTime":1756.62,"body":"give yourself full marks and"},{"speaker":"Unknown","startTime":1751.94,"endTime":1756.62,"body":"everything. But it can't look"},{"speaker":"Unknown","startTime":1756.62,"endTime":1761.24,"body":"like you are literally the best"},{"speaker":"Unknown","startTime":1756.62,"endTime":1761.24,"body":"product. Even if you genuinely"},{"speaker":"Unknown","startTime":1761.24,"endTime":1763.94,"body":"are even if you could beat all"},{"speaker":"Unknown","startTime":1761.24,"endTime":1763.94,"body":"these other products on 10"},{"speaker":"Unknown","startTime":1763.94,"endTime":1767.72,"body":"points on a comparison table. It"},{"speaker":"Unknown","startTime":1763.94,"endTime":1767.72,"body":"doesn't look it doesn't look"},{"speaker":"Unknown","startTime":1767.72,"endTime":1770.93,"body":"real, right people don't believe"},{"speaker":"Unknown","startTime":1767.72,"endTime":1770.93,"body":"that. So make sure you just mark"},{"speaker":"Unknown","startTime":1770.93,"endTime":1775.01,"body":"yourself down on something that"},{"speaker":"Unknown","startTime":1770.93,"endTime":1775.01,"body":"people would happily not care"},{"speaker":"Unknown","startTime":1775.01,"endTime":1778.58,"body":"about so much. But yeah, I think"},{"speaker":"Unknown","startTime":1775.01,"endTime":1778.58,"body":"the important thing is"},{"speaker":"Unknown","startTime":1778.58,"endTime":1783.56,"body":"nurturing, like lead capture."},{"speaker":"Unknown","startTime":1778.58,"endTime":1783.56,"body":"Nurturing people put them into"},{"speaker":"Unknown","startTime":1783.56,"endTime":1787.91,"body":"retargeting flows. You're trying"},{"speaker":"Unknown","startTime":1783.56,"endTime":1787.91,"body":"to bring them back and"},{"speaker":"Unknown","startTime":1787.91,"endTime":1791.87,"body":"recognizing the different intent"},{"speaker":"Unknown","startTime":1787.91,"endTime":1791.87,"body":"levels of different stages. So"},{"speaker":"Unknown","startTime":1792.74,"endTime":1794.96,"body":"you know, if someone's been on"},{"speaker":"Unknown","startTime":1792.74,"endTime":1794.96,"body":"the list for a while if they've"},{"speaker":"Unknown","startTime":1794.96,"endTime":1799.07,"body":"been opening emails, maybe"},{"speaker":"Unknown","startTime":1794.96,"endTime":1799.07,"body":"they've downloaded some content"},{"speaker":"Unknown","startTime":1799.07,"endTime":1801.65,"body":"you've produced They're going to"},{"speaker":"Unknown","startTime":1799.07,"endTime":1801.65,"body":"be higher intent. So you can"},{"speaker":"Unknown","startTime":1801.65,"endTime":1805.25,"body":"retarget them with more direct"},{"speaker":"Unknown","startTime":1801.65,"endTime":1805.25,"body":"sales ads to try and get back,"},{"speaker":"Unknown","startTime":1805.64,"endTime":1809.21,"body":"someone who's come to you for"},{"speaker":"Unknown","startTime":1805.64,"endTime":1809.21,"body":"the first time, you know, might"},{"speaker":"Unknown","startTime":1809.21,"endTime":1812.48,"body":"probably won't leave their email"},{"speaker":"Unknown","startTime":1809.21,"endTime":1812.48,"body":"address, so retarget them, and"},{"speaker":"Unknown","startTime":1812.51,"endTime":1816.71,"body":"maybe retarget them with some"},{"speaker":"Unknown","startTime":1812.51,"endTime":1816.71,"body":"information. Or, you know, show"},{"speaker":"Unknown","startTime":1816.71,"endTime":1820.97,"body":"them a video about why your"},{"speaker":"Unknown","startTime":1816.71,"endTime":1820.97,"body":"product is so great. And then,"},{"speaker":"Unknown","startTime":1820.97,"endTime":1823.79,"body":"you know, you'll bring them"},{"speaker":"Unknown","startTime":1820.97,"endTime":1823.79,"body":"back, try and capture that email"},{"speaker":"Unknown","startTime":1823.79,"endTime":1828.95,"body":"address. You know, there's a lot"},{"speaker":"Unknown","startTime":1823.79,"endTime":1828.95,"body":"of zero party data is probably"},{"speaker":"Unknown","startTime":1828.95,"endTime":1833.66,"body":"one of the hottest topics right"},{"speaker":"Unknown","startTime":1828.95,"endTime":1833.66,"body":"now. Which is basically, if I am"},{"speaker":"Unknown","startTime":1833.66,"endTime":1835.61,"body":"going to give you my email"},{"speaker":"Unknown","startTime":1833.66,"endTime":1835.61,"body":"address in exchange for a"},{"speaker":"Unknown","startTime":1835.61,"endTime":1839.84,"body":"discount, but really, you can't"},{"speaker":"Unknown","startTime":1835.61,"endTime":1839.84,"body":"do anything with that, except"},{"speaker":"Unknown","startTime":1839.84,"endTime":1842.81,"body":"email me. Right? You can't go"},{"speaker":"Unknown","startTime":1839.84,"endTime":1842.81,"body":"into personalization property"},{"speaker":"Unknown","startTime":1842.81,"endTime":1847.04,"body":"later. But you can't do anything"},{"speaker":"Unknown","startTime":1842.81,"endTime":1847.04,"body":"except me your gyms except send"},{"speaker":"Unknown","startTime":1847.04,"endTime":1850.7,"body":"your generic emails if all you"},{"speaker":"Unknown","startTime":1847.04,"endTime":1850.7,"body":"have is my email address. So"},{"speaker":"Unknown","startTime":1851.3,"endTime":1855.2,"body":"give me an example of a high"},{"speaker":"Unknown","startTime":1851.3,"endTime":1855.2,"body":"ticket category. The one"},{"speaker":"Lewis Smith","startTime":1855.2,"endTime":1858.17,"body":"we often go to his"},{"speaker":"Lewis Smith","startTime":1855.2,"endTime":1858.17,"body":"barbecues, like big outdoor"},{"speaker":"Lewis Smith","startTime":1858.38,"endTime":1862.19,"body":"grills. So if someone's spending"},{"speaker":"Lewis Smith","startTime":1858.38,"endTime":1862.19,"body":"1000 pound on a premium luxury"},{"speaker":"Lewis Smith","startTime":1862.19,"endTime":1863.96,"body":"outdoor barbecue set, okay."},{"speaker":"Unknown","startTime":1865.64,"endTime":1868.04,"body":"Cool. Interesting,"},{"speaker":"Unknown","startTime":1865.64,"endTime":1868.04,"body":"right? So zero party data for"},{"speaker":"Unknown","startTime":1868.04,"endTime":1872.69,"body":"that might be, you could just do"},{"speaker":"Unknown","startTime":1868.04,"endTime":1872.69,"body":"when you're looking to buy, you"},{"speaker":"Unknown","startTime":1872.69,"endTime":1874.64,"body":"probably wouldn't need to do"},{"speaker":"Unknown","startTime":1872.69,"endTime":1874.64,"body":"that one, the barbecues, because"},{"speaker":"Unknown","startTime":1874.64,"endTime":1877.37,"body":"you roughly know when, when"},{"speaker":"Unknown","startTime":1874.64,"endTime":1877.37,"body":"barbecue season is, especially"},{"speaker":"Unknown","startTime":1877.37,"endTime":1881.45,"body":"here in the UK, you've got about"},{"speaker":"Unknown","startTime":1877.37,"endTime":1881.45,"body":"three weeks, you could probably"},{"speaker":"Unknown","startTime":1881.45,"endTime":1885.53,"body":"go a little bit a little bit and"},{"speaker":"Unknown","startTime":1881.45,"endTime":1885.53,"body":"budget. So you understand how"},{"speaker":"Unknown","startTime":1885.53,"endTime":1888.68,"body":"much they're willing to spend."},{"speaker":"Unknown","startTime":1885.53,"endTime":1888.68,"body":"It's a bit bit of a, it's a bit"},{"speaker":"Unknown","startTime":1888.68,"endTime":1890.9,"body":"of a tough one to ask, because"},{"speaker":"Unknown","startTime":1888.68,"endTime":1890.9,"body":"some people might not want to"},{"speaker":"Unknown","startTime":1890.9,"endTime":1893.93,"body":"give you that. So think about so"},{"speaker":"Unknown","startTime":1890.9,"endTime":1893.93,"body":"maybe what you could ask is"},{"speaker":"Unknown","startTime":1893.93,"endTime":1897.23,"body":"experience. Right? How"},{"speaker":"Unknown","startTime":1893.93,"endTime":1897.23,"body":"experienced are you with"},{"speaker":"Unknown","startTime":1897.23,"endTime":1900.56,"body":"barbecues? You know, what was"},{"speaker":"Unknown","startTime":1897.23,"endTime":1900.56,"body":"your experience level? You could"},{"speaker":"Unknown","startTime":1900.56,"endTime":1905.12,"body":"ask, what is your preference? Do"},{"speaker":"Unknown","startTime":1900.56,"endTime":1905.12,"body":"you prefer charcoal or gas? Or"},{"speaker":"Unknown","startTime":1905.21,"endTime":1909.29,"body":"like a hybrid or whatever? You"},{"speaker":"Unknown","startTime":1905.21,"endTime":1909.29,"body":"could ask if they want a kettle"},{"speaker":"Unknown","startTime":1909.29,"endTime":1915.35,"body":"or ceramic? Or a no, what's the"},{"speaker":"Unknown","startTime":1909.29,"endTime":1915.35,"body":"long flatland called the one"},{"speaker":"Unknown","startTime":1915.35,"endTime":1919.19,"body":"that's not a kettle or, or a"},{"speaker":"Unknown","startTime":1915.35,"endTime":1919.19,"body":"ceramic, you know, the the one"},{"speaker":"Unknown","startTime":1919.19,"endTime":1921.68,"body":"that's like a rectangular grill"},{"speaker":"Unknown","startTime":1919.19,"endTime":1921.68,"body":"sort of thing, the multiple"},{"speaker":"Unknown","startTime":1921.68,"endTime":1924.08,"body":"standard thing, you know, try"},{"speaker":"Unknown","startTime":1921.68,"endTime":1924.08,"body":"and figure out what they're"},{"speaker":"Unknown","startTime":1924.08,"endTime":1926.69,"body":"actually looking for what"},{"speaker":"Unknown","startTime":1924.08,"endTime":1926.69,"body":"they're interested in, what sort"},{"speaker":"Unknown","startTime":1926.69,"endTime":1929.72,"body":"of level they're at, with"},{"speaker":"Unknown","startTime":1926.69,"endTime":1929.72,"body":"things. You could also ask, you"},{"speaker":"Unknown","startTime":1929.72,"endTime":1932.48,"body":"know, how many people do they"},{"speaker":"Unknown","startTime":1929.72,"endTime":1932.48,"body":"tend to cook for? Or what, what"},{"speaker":"Unknown","startTime":1932.48,"endTime":1935.69,"body":"sort of occasions? Is it for? Is"},{"speaker":"Unknown","startTime":1932.48,"endTime":1935.69,"body":"it for family barbecues? Is it"},{"speaker":"Unknown","startTime":1935.69,"endTime":1938.96,"body":"for hosting, you know, that sort"},{"speaker":"Unknown","startTime":1935.69,"endTime":1938.96,"body":"of thing? Because then you can"},{"speaker":"Unknown","startTime":1938.96,"endTime":1942.83,"body":"use this data, you can put them"},{"speaker":"Unknown","startTime":1938.96,"endTime":1942.83,"body":"into email flows, which target"},{"speaker":"Unknown","startTime":1942.83,"endTime":1947.36,"body":"those relevant points. Right. So"},{"speaker":"Unknown","startTime":1942.83,"endTime":1947.36,"body":"I've said, I'm an expert"},{"speaker":"Unknown","startTime":1947.36,"endTime":1950.33,"body":"barbecue, and I want a ceramic."},{"speaker":"Unknown","startTime":1947.36,"endTime":1950.33,"body":"Yeah, so actually, you wouldn't"},{"speaker":"Unknown","startTime":1950.33,"endTime":1953.75,"body":"have to, you wouldn't need to go"},{"speaker":"Unknown","startTime":1950.33,"endTime":1953.75,"body":"ask him price. Because if"},{"speaker":"Unknown","startTime":1953.75,"endTime":1955.73,"body":"someone says they want ceramic,"},{"speaker":"Unknown","startTime":1953.75,"endTime":1955.73,"body":"you know, they're at the higher"},{"speaker":"Unknown","startTime":1955.73,"endTime":1959.27,"body":"end of the budget anyway. So you"},{"speaker":"Unknown","startTime":1955.73,"endTime":1959.27,"body":"know that and you know that I"},{"speaker":"Unknown","startTime":1959.27,"endTime":1963.11,"body":"like cooking for a load of"},{"speaker":"Unknown","startTime":1959.27,"endTime":1963.11,"body":"people, then you can tailor your"},{"speaker":"Unknown","startTime":1963.11,"endTime":1967.25,"body":"email content around that. And"},{"speaker":"Unknown","startTime":1963.11,"endTime":1967.25,"body":"you can say, here are our three"},{"speaker":"Unknown","startTime":1967.25,"endTime":1974.66,"body":"best ceramic barbecues. And"},{"speaker":"Unknown","startTime":1967.25,"endTime":1974.66,"body":"here's some content around how"},{"speaker":"Unknown","startTime":1974.66,"endTime":1977.93,"body":"you can cook for a lot of people"},{"speaker":"Unknown","startTime":1974.66,"endTime":1977.93,"body":"on these barbecues. Now what"},{"speaker":"Unknown","startTime":1977.93,"endTime":1980.9,"body":"what sort of what sort of items"},{"speaker":"Unknown","startTime":1977.93,"endTime":1980.9,"body":"you should do different cooking"},{"speaker":"Unknown","startTime":1980.9,"endTime":1982.37,"body":"types and things. So provide"},{"speaker":"Unknown","startTime":1980.9,"endTime":1982.37,"body":"value,"},{"speaker":"Lewis Smith","startTime":1982.61,"endTime":1984.62,"body":"just to clarify on"},{"speaker":"Lewis Smith","startTime":1982.61,"endTime":1984.62,"body":"that one. Well, so when you say"},{"speaker":"Lewis Smith","startTime":1984.62,"endTime":1989.54,"body":"about segmenting customers into"},{"speaker":"Lewis Smith","startTime":1984.62,"endTime":1989.54,"body":"those different demographics or"},{"speaker":"Lewis Smith","startTime":1989.54,"endTime":1993.65,"body":"audiences within the parent"},{"speaker":"Lewis Smith","startTime":1989.54,"endTime":1993.65,"body":"niche of, say, barbecues in this"},{"speaker":"Lewis Smith","startTime":1993.65,"endTime":1997.43,"body":"example, are you suggesting that"},{"speaker":"Lewis Smith","startTime":1993.65,"endTime":1997.43,"body":"you collect that preference in"},{"speaker":"Lewis Smith","startTime":1997.43,"endTime":2000.79,"body":"like a checkbox on the actual"},{"speaker":"Lewis Smith","startTime":1997.43,"endTime":2000.79,"body":"email, opt in pop up? Kind of"},{"speaker":"Lewis Smith","startTime":2000.79,"endTime":2005.38,"body":"like a Daniel Priestley style"},{"speaker":"Lewis Smith","startTime":2000.79,"endTime":2005.38,"body":"score app? Like quiz survey"},{"speaker":"Lewis Smith","startTime":2005.38,"endTime":2007.96,"body":"thing, where you gamify the"},{"speaker":"Lewis Smith","startTime":2005.38,"endTime":2007.96,"body":"process a little bit and say,"},{"speaker":"Lewis Smith","startTime":2007.96,"endTime":2010.51,"body":"like, do your which barbecue is"},{"speaker":"Lewis Smith","startTime":2007.96,"endTime":2010.51,"body":"right for you? Kind of thing?"},{"speaker":"Unknown","startTime":2011.59,"endTime":2015.04,"body":"Yeah, so you could"},{"speaker":"Unknown","startTime":2011.59,"endTime":2015.04,"body":"either use, I think, Clay vo"},{"speaker":"Unknown","startTime":2015.07,"endTime":2017.8,"body":"doesn't limit the number of"},{"speaker":"Unknown","startTime":2015.07,"endTime":2017.8,"body":"steps you can have, I think I"},{"speaker":"Unknown","startTime":2017.8,"endTime":2020.26,"body":"think they changed that. It used"},{"speaker":"Unknown","startTime":2017.8,"endTime":2020.26,"body":"to be you could add one more"},{"speaker":"Unknown","startTime":2020.26,"endTime":2024.85,"body":"step, I think. So you can either"},{"speaker":"Unknown","startTime":2020.26,"endTime":2024.85,"body":"do it through clay, VO. And you"},{"speaker":"Unknown","startTime":2024.85,"endTime":2028.12,"body":"have, you know, would you like"},{"speaker":"Unknown","startTime":2024.85,"endTime":2028.12,"body":"10% off your first purchase?"},{"speaker":"Unknown","startTime":2028.27,"endTime":2031.6,"body":"Drop your email in? Right. So"},{"speaker":"Unknown","startTime":2028.27,"endTime":2031.6,"body":"you capture the email, while"},{"speaker":"Unknown","startTime":2031.63,"endTime":2033.97,"body":"most important thing, you still"},{"speaker":"Unknown","startTime":2031.63,"endTime":2033.97,"body":"want to capture the email."},{"speaker":"Unknown","startTime":2034.3,"endTime":2037.72,"body":"Second page, you know, you might"},{"speaker":"Unknown","startTime":2034.3,"endTime":2037.72,"body":"start with Oh, answer a few"},{"speaker":"Unknown","startTime":2037.72,"endTime":2040.51,"body":"questions so that we can help"},{"speaker":"Unknown","startTime":2037.72,"endTime":2040.51,"body":"give you recommend you the right"},{"speaker":"Unknown","startTime":2040.51,"endTime":2043.69,"body":"products or right content,"},{"speaker":"Unknown","startTime":2040.51,"endTime":2043.69,"body":"whatever. And that would say,"},{"speaker":"Unknown","startTime":2044.26,"endTime":2046.36,"body":"you know, question one,"},{"speaker":"Unknown","startTime":2044.26,"endTime":2046.36,"body":"whichever, whichever Question"},{"speaker":"Unknown","startTime":2046.36,"endTime":2051.28,"body":"one is, and then you do question"},{"speaker":"Unknown","startTime":2046.36,"endTime":2051.28,"body":"234 Test test how many you can"},{"speaker":"Unknown","startTime":2051.28,"endTime":2054.82,"body":"go with just the key thing is,"},{"speaker":"Unknown","startTime":2051.28,"endTime":2054.82,"body":"make sure you can do something"},{"speaker":"Unknown","startTime":2054.82,"endTime":2057.85,"body":"with the data. Right? It's not"},{"speaker":"Unknown","startTime":2054.82,"endTime":2057.85,"body":"because you find it interesting,"},{"speaker":"Unknown","startTime":2058.54,"endTime":2063.1,"body":"right? That's no one cares about"},{"speaker":"Unknown","startTime":2058.54,"endTime":2063.1,"body":"that. It's, can you trigger an"},{"speaker":"Unknown","startTime":2063.13,"endTime":2065.98,"body":"email? Can you segment the email"},{"speaker":"Unknown","startTime":2063.13,"endTime":2065.98,"body":"and based content on what"},{"speaker":"Unknown","startTime":2065.98,"endTime":2071.5,"body":"they've told you? Right. So if"},{"speaker":"Unknown","startTime":2065.98,"endTime":2071.5,"body":"you asked, What's your"},{"speaker":"Unknown","startTime":2072.07,"endTime":2075.85,"body":"preference for meat, or"},{"speaker":"Unknown","startTime":2072.07,"endTime":2075.85,"body":"whatever, what's your preference"},{"speaker":"Unknown","startTime":2075.85,"endTime":2081.34,"body":"to cook on the barbecue? Is it"},{"speaker":"Unknown","startTime":2075.85,"endTime":2081.34,"body":"meat, veg fish, or whatever? I"},{"speaker":"Unknown","startTime":2081.34,"endTime":2083.89,"body":"mean, you can tell it you can"},{"speaker":"Unknown","startTime":2081.34,"endTime":2083.89,"body":"provide them some content on"},{"speaker":"Unknown","startTime":2083.89,"endTime":2086.23,"body":"that, but it's not going to"},{"speaker":"Unknown","startTime":2083.89,"endTime":2086.23,"body":"change which barbecues they can"},{"speaker":"Unknown","startTime":2086.23,"endTime":2089.05,"body":"buy. So it's not actually that"},{"speaker":"Unknown","startTime":2086.23,"endTime":2089.05,"body":"useful information."},{"speaker":"Lewis Smith","startTime":2089.23,"endTime":2092.02,"body":"Yeah, makes sense."},{"speaker":"Lewis Smith","startTime":2089.23,"endTime":2092.02,"body":"Only actionable. I like the idea"},{"speaker":"Lewis Smith","startTime":2092.02,"endTime":2094.42,"body":"though. Like you're saying not"},{"speaker":"Lewis Smith","startTime":2092.02,"endTime":2094.42,"body":"introduce any friction before"},{"speaker":"Lewis Smith","startTime":2094.42,"endTime":2097.0,"body":"you ask for the email, get that"},{"speaker":"Lewis Smith","startTime":2094.42,"endTime":2097.0,"body":"bit done like you normally"},{"speaker":"Lewis Smith","startTime":2097.0,"endTime":2100.21,"body":"would. And afterwards, I presume"},{"speaker":"Lewis Smith","startTime":2097.0,"endTime":2100.21,"body":"if you have like a force that"},{"speaker":"Lewis Smith","startTime":2100.87,"endTime":2103.69,"body":"quiz or survey, you'll start to"},{"speaker":"Lewis Smith","startTime":2100.87,"endTime":2103.69,"body":"see a tail off in that data"},{"speaker":"Lewis Smith","startTime":2103.69,"endTime":2106.15,"body":"anyway towards like, question"},{"speaker":"Lewis Smith","startTime":2103.69,"endTime":2106.15,"body":"four, like people will be"},{"speaker":"Lewis Smith","startTime":2106.21,"endTime":2108.31,"body":"answering the first couple, and"},{"speaker":"Lewis Smith","startTime":2106.21,"endTime":2108.31,"body":"then you might not get that"},{"speaker":"Lewis Smith","startTime":2108.31,"endTime":2109.81,"body":"much, you know, too far in. So"},{"speaker":"Unknown","startTime":2110.59,"endTime":2113.08,"body":"if you get the"},{"speaker":"Unknown","startTime":2110.59,"endTime":2113.08,"body":"questions, right, and you've and"},{"speaker":"Unknown","startTime":2113.08,"endTime":2116.08,"body":"you've positioned it correctly,"},{"speaker":"Unknown","startTime":2113.08,"endTime":2116.08,"body":"you should get quite a quite a"},{"speaker":"Unknown","startTime":2116.08,"endTime":2118.54,"body":"good completion rate on it."},{"speaker":"Unknown","startTime":2116.08,"endTime":2118.54,"body":"That's fascinating people at"},{"speaker":"Unknown","startTime":2118.54,"endTime":2121.99,"body":"least at least answer one more"},{"speaker":"Unknown","startTime":2118.54,"endTime":2121.99,"body":"question. And that's, that's all"},{"speaker":"Unknown","startTime":2121.99,"endTime":2126.01,"body":"you need, really. So, you know,"},{"speaker":"Unknown","startTime":2121.99,"endTime":2126.01,"body":"try and get a good, a good"},{"speaker":"Unknown","startTime":2126.01,"endTime":2129.16,"body":"question up front, which could"},{"speaker":"Unknown","startTime":2126.01,"endTime":2129.16,"body":"be what what style of barbecue"},{"speaker":"Unknown","startTime":2129.16,"endTime":2132.01,"body":"Are you looking for? Now, that"},{"speaker":"Unknown","startTime":2129.16,"endTime":2132.01,"body":"could be the first one, you get"},{"speaker":"Unknown","startTime":2132.01,"endTime":2134.5,"body":"all that data and you segment"},{"speaker":"Unknown","startTime":2132.01,"endTime":2134.5,"body":"people into flows, right. And"},{"speaker":"Unknown","startTime":2134.5,"endTime":2138.4,"body":"then you can start to provide"},{"speaker":"Unknown","startTime":2134.5,"endTime":2138.4,"body":"relevant content. In those"},{"speaker":"Unknown","startTime":2138.4,"endTime":2142.78,"body":"emails, you know that you can"},{"speaker":"Unknown","startTime":2138.4,"endTime":2142.78,"body":"present ceramic barbecues, and"},{"speaker":"Unknown","startTime":2142.78,"endTime":2145.12,"body":"people have said, I want a"},{"speaker":"Unknown","startTime":2142.78,"endTime":2145.12,"body":"ceramic barbecue and then send"},{"speaker":"Unknown","startTime":2145.12,"endTime":2149.83,"body":"to those pages by and then you"},{"speaker":"Unknown","startTime":2145.12,"endTime":2149.83,"body":"can go in further, you could"},{"speaker":"Unknown","startTime":2149.83,"endTime":2152.86,"body":"build landing pages, and"},{"speaker":"Unknown","startTime":2149.83,"endTime":2152.86,"body":"specific things you can say,"},{"speaker":"Unknown","startTime":2153.22,"endTime":2157.9,"body":"here are our three bests around"},{"speaker":"Unknown","startTime":2153.22,"endTime":2157.9,"body":"the barbecues, one's 500, quid"},{"speaker":"Unknown","startTime":2157.9,"endTime":2161.86,"body":"one 750, ones 1000, and showed"},{"speaker":"Unknown","startTime":2157.9,"endTime":2161.86,"body":"the differences between them,"},{"speaker":"Unknown","startTime":2162.22,"endTime":2166.12,"body":"whatever, actually, you'd use"},{"speaker":"Unknown","startTime":2162.22,"endTime":2166.12,"body":"better pricing psychology than"},{"speaker":"Unknown","startTime":2166.12,"endTime":2168.04,"body":"that, and there's a whole"},{"speaker":"Unknown","startTime":2166.12,"endTime":2168.04,"body":"different conversation. That was"},{"speaker":"Unknown","startTime":2168.1,"endTime":2170.98,"body":"That was stupid, but But you get"},{"speaker":"Unknown","startTime":2168.1,"endTime":2170.98,"body":"you get the point. Yeah, having"},{"speaker":"Unknown","startTime":2171.01,"endTime":2171.82,"body":"having a landing page"},{"speaker":"Lewis Smith","startTime":2171.82,"endTime":2173.47,"body":"as well being gives"},{"speaker":"Lewis Smith","startTime":2171.82,"endTime":2173.47,"body":"you the option to pixel them and"},{"speaker":"Lewis Smith","startTime":2173.47,"endTime":2176.65,"body":"then retarget them with specific"},{"speaker":"Lewis Smith","startTime":2173.47,"endTime":2176.65,"body":"messaging related to the"},{"speaker":"Lewis Smith","startTime":2176.74,"endTime":2180.13,"body":"category that they fell into. So"},{"speaker":"Lewis Smith","startTime":2176.74,"endTime":2180.13,"body":"it's a great move. And I think,"},{"speaker":"Lewis Smith","startTime":2180.13,"endTime":2183.49,"body":"yeah, it's something that a lot"},{"speaker":"Lewis Smith","startTime":2180.13,"endTime":2183.49,"body":"of ecommerce business owners are"},{"speaker":"Lewis Smith","startTime":2183.49,"endTime":2186.76,"body":"doing. So I'd certainly be"},{"speaker":"Lewis Smith","startTime":2183.49,"endTime":2186.76,"body":"reviewing our setup after this"},{"speaker":"Lewis Smith","startTime":2186.76,"endTime":2190.57,"body":"conversation. So thank you well,"},{"speaker":"Lewis Smith","startTime":2186.76,"endTime":2190.57,"body":"for some fascinating tips there."},{"speaker":"Lewis Smith","startTime":2190.57,"endTime":2193.81,"body":"So as we wrap up this initial"},{"speaker":"Lewis Smith","startTime":2190.57,"endTime":2193.81,"body":"conversation, if you could give"},{"speaker":"Lewis Smith","startTime":2193.81,"endTime":2197.26,"body":"us one piece of actionable"},{"speaker":"Lewis Smith","startTime":2193.81,"endTime":2197.26,"body":"advice for our listeners looking"},{"speaker":"Lewis Smith","startTime":2197.26,"endTime":2200.59,"body":"to improve the conversion rates"},{"speaker":"Lewis Smith","startTime":2197.26,"endTime":2200.59,"body":"of their ecommerce drop shipping"},{"speaker":"Lewis Smith","startTime":2200.59,"endTime":2201.85,"body":"stores, what would it be,"},{"speaker":"Unknown","startTime":2202.51,"endTime":2209.47,"body":"I would say, open up"},{"speaker":"Unknown","startTime":2202.51,"endTime":2209.47,"body":"Google Analytics GA for you, you"},{"speaker":"Unknown","startTime":2209.47,"endTime":2212.23,"body":"can do this in Shopify as well,"},{"speaker":"Unknown","startTime":2209.47,"endTime":2212.23,"body":"for this purpose, it could still"},{"speaker":"Unknown","startTime":2212.23,"endTime":2214.78,"body":"work, you want to look at the E"},{"speaker":"Unknown","startTime":2212.23,"endTime":2214.78,"body":"commerce purchase funnel or"},{"speaker":"Unknown","startTime":2214.78,"endTime":2220.78,"body":"purchase journey, where you will"},{"speaker":"Unknown","startTime":2214.78,"endTime":2220.78,"body":"see a graph in GA for and it"},{"speaker":"Unknown","startTime":2220.78,"endTime":2224.59,"body":"will show you total sessions,"},{"speaker":"Unknown","startTime":2220.78,"endTime":2224.59,"body":"sessions that viewed a product"},{"speaker":"Unknown","startTime":2224.62,"endTime":2227.38,"body":"sessions that added to cart,"},{"speaker":"Unknown","startTime":2224.62,"endTime":2227.38,"body":"begin checkout and complete"},{"speaker":"Unknown","startTime":2227.38,"endTime":2232.15,"body":"checkout. And we look for where"},{"speaker":"Unknown","startTime":2227.38,"endTime":2232.15,"body":"those metrics are not grayed"},{"speaker":"Unknown","startTime":2233.14,"endTime":2236.47,"body":"out. So you want to look at the"},{"speaker":"Unknown","startTime":2233.14,"endTime":2236.47,"body":"top metric along the metric"},{"speaker":"Unknown","startTime":2236.47,"endTime":2239.77,"body":"along the top, because that's"},{"speaker":"Unknown","startTime":2236.47,"endTime":2239.77,"body":"the like flow through metric."},{"speaker":"Unknown","startTime":2240.58,"endTime":2245.2,"body":"Right? So we want to look at how"},{"speaker":"Unknown","startTime":2240.58,"endTime":2245.2,"body":"many out of all the sessions"},{"speaker":"Unknown","startTime":2245.2,"endTime":2247.45,"body":"that land on your website, how"},{"speaker":"Unknown","startTime":2245.2,"endTime":2247.45,"body":"many of them viewer product,"},{"speaker":"Unknown","startTime":2248.14,"endTime":2252.34,"body":"right? If you're getting lower"},{"speaker":"Unknown","startTime":2248.14,"endTime":2252.34,"body":"than probably 60%? You've got a"},{"speaker":"Unknown","startTime":2252.34,"endTime":2256.69,"body":"problem. Right? Because if if"},{"speaker":"Unknown","startTime":2252.34,"endTime":2256.69,"body":"50% of your of your traffic is"},{"speaker":"Unknown","startTime":2256.69,"endTime":2260.65,"body":"not even viewing the product,"},{"speaker":"Unknown","startTime":2256.69,"endTime":2260.65,"body":"what you're doing. Right?"},{"speaker":"Unknown","startTime":2261.28,"endTime":2264.91,"body":"Obviously, there's no answer to"},{"speaker":"Unknown","startTime":2261.28,"endTime":2264.91,"body":"this context, right? If you"},{"speaker":"Unknown","startTime":2264.91,"endTime":2268.15,"body":"drive a hell of a load of blog"},{"speaker":"Unknown","startTime":2264.91,"endTime":2268.15,"body":"traffic, organic blog traffic to"},{"speaker":"Unknown","startTime":2268.15,"endTime":2271.63,"body":"your website, you know, a lot of"},{"speaker":"Unknown","startTime":2268.15,"endTime":2271.63,"body":"that probably won't run over"},{"speaker":"Unknown","startTime":2271.63,"endTime":2274.42,"body":"your product. So you got bear"},{"speaker":"Unknown","startTime":2271.63,"endTime":2274.42,"body":"that stuff in mind. But yeah,"},{"speaker":"Unknown","startTime":2274.45,"endTime":2279.25,"body":"you probably want 60% view rate"},{"speaker":"Unknown","startTime":2274.45,"endTime":2279.25,"body":"minimum, otherwise big red flag,"},{"speaker":"Unknown","startTime":2279.91,"endTime":2282.1,"body":"probably higher than that"},{"speaker":"Unknown","startTime":2279.91,"endTime":2282.1,"body":"actually probably more like 70"},{"speaker":"Unknown","startTime":2282.73,"endTime":2286.15,"body":"Add to Cart rates. This one"},{"speaker":"Unknown","startTime":2282.73,"endTime":2286.15,"body":"varies a lot depending on"},{"speaker":"Unknown","startTime":2286.18,"endTime":2290.2,"body":"category and values and stuff."},{"speaker":"Unknown","startTime":2286.18,"endTime":2290.2,"body":"But for generally commerce will"},{"speaker":"Unknown","startTime":2290.2,"endTime":2295.48,"body":"look for about 13 14%. So people"},{"speaker":"Unknown","startTime":2290.2,"endTime":2295.48,"body":"who view a product, how many of"},{"speaker":"Unknown","startTime":2295.48,"endTime":2300.82,"body":"them add to cart 13 14%, below"},{"speaker":"Unknown","startTime":2295.48,"endTime":2300.82,"body":"10%, red flag, you know, started"},{"speaker":"Unknown","startTime":2300.82,"endTime":2304.63,"body":"looking into this, again, does"},{"speaker":"Unknown","startTime":2300.82,"endTime":2304.63,"body":"depend a bit on your products"},{"speaker":"Unknown","startTime":2304.63,"endTime":2307.03,"body":"and stuff, if you know we worked"},{"speaker":"Unknown","startTime":2304.63,"endTime":2307.03,"body":"with a brand who was selling"},{"speaker":"Unknown","startTime":2307.03,"endTime":2311.74,"body":"sofas for $10,000, I got to cut"},{"speaker":"Unknown","startTime":2307.03,"endTime":2311.74,"body":"rate is not going to be that"},{"speaker":"Unknown","startTime":2311.74,"endTime":2314.05,"body":"high. And there's nothing we can"},{"speaker":"Unknown","startTime":2311.74,"endTime":2314.05,"body":"do about that. Then you want"},{"speaker":"Unknown","startTime":2314.05,"endTime":2318.49,"body":"your start checkout rate, which"},{"speaker":"Unknown","startTime":2314.05,"endTime":2318.49,"body":"probably be 50 60%. And your"},{"speaker":"Unknown","startTime":2318.49,"endTime":2322.36,"body":"complete checkout rate from that"},{"speaker":"Unknown","startTime":2318.49,"endTime":2322.36,"body":"which should be 50 to 60%. Like"},{"speaker":"Unknown","startTime":2322.36,"endTime":2325.42,"body":"minimum, you know, but those"},{"speaker":"Unknown","startTime":2322.36,"endTime":2325.42,"body":"still aren't, I would say those"},{"speaker":"Unknown","startTime":2325.42,"endTime":2328.42,"body":"are still not great figures. Now"},{"speaker":"Unknown","startTime":2325.42,"endTime":2328.42,"body":"those minimums I gave so like"},{"speaker":"Unknown","startTime":2328.42,"endTime":2334.72,"body":"6060 1060 60 You know, you can"},{"speaker":"Unknown","startTime":2328.42,"endTime":2334.72,"body":"make improvements on those. But"},{"speaker":"Unknown","startTime":2334.72,"endTime":2337.66,"body":"anything lower than that, I'd"},{"speaker":"Unknown","startTime":2334.72,"endTime":2337.66,"body":"say, okay, you've got you've got"},{"speaker":"Unknown","startTime":2337.66,"endTime":2341.26,"body":"a problem here, you need to look"},{"speaker":"Unknown","startTime":2337.66,"endTime":2341.26,"body":"into how to fix this. And then"},{"speaker":"Unknown","startTime":2341.26,"endTime":2346.21,"body":"the best way to do that is use"},{"speaker":"Unknown","startTime":2341.26,"endTime":2346.21,"body":"your behavioral analytics. So"},{"speaker":"Unknown","startTime":2346.21,"endTime":2350.35,"body":"hot jar, we recommend clarity"},{"speaker":"Unknown","startTime":2346.21,"endTime":2350.35,"body":"now, because it's it's free, and"},{"speaker":"Unknown","startTime":2350.35,"endTime":2354.4,"body":"it tracks all your data. And"},{"speaker":"Unknown","startTime":2350.35,"endTime":2354.4,"body":"it's really good. When you've"},{"speaker":"Unknown","startTime":2354.4,"endTime":2358.42,"body":"identified one of those stages,"},{"speaker":"Unknown","startTime":2354.4,"endTime":2358.42,"body":"so let's say product views, it's"},{"speaker":"Unknown","startTime":2358.42,"endTime":2360.94,"body":"actually it's, it's it's one of"},{"speaker":"Unknown","startTime":2358.42,"endTime":2360.94,"body":"the most common ones, we see a"},{"speaker":"Unknown","startTime":2360.94,"endTime":2366.34,"body":"problem with product views. Go"},{"speaker":"Unknown","startTime":2360.94,"endTime":2366.34,"body":"to your collection pages for"},{"speaker":"Unknown","startTime":2366.34,"endTime":2370.36,"body":"heat maps, and look at where"},{"speaker":"Unknown","startTime":2366.34,"endTime":2370.36,"body":"people are clicking, buy and try"},{"speaker":"Unknown","startTime":2370.36,"endTime":2373.51,"body":"and figure out what's why on"},{"speaker":"Unknown","startTime":2370.36,"endTime":2373.51,"body":"people. Where are they clicking,"},{"speaker":"Unknown","startTime":2373.54,"endTime":2375.82,"body":"where they're not clicking, if"},{"speaker":"Unknown","startTime":2373.54,"endTime":2375.82,"body":"no one's clicking on your"},{"speaker":"Unknown","startTime":2375.82,"endTime":2378.28,"body":"filters, for example, when"},{"speaker":"Unknown","startTime":2375.82,"endTime":2378.28,"body":"you've got loads of products,"},{"speaker":"Unknown","startTime":2379.09,"endTime":2381.97,"body":"that's probably a good reason"},{"speaker":"Unknown","startTime":2379.09,"endTime":2381.97,"body":"why they're not then clicking"},{"speaker":"Unknown","startTime":2381.97,"endTime":2384.61,"body":"through to a product because"},{"speaker":"Unknown","startTime":2381.97,"endTime":2384.61,"body":"they're not even filtering down"},{"speaker":"Unknown","startTime":2384.61,"endTime":2388.93,"body":"your listings. And you can also"},{"speaker":"Unknown","startTime":2384.61,"endTime":2388.93,"body":"use session recordings. So"},{"speaker":"Unknown","startTime":2389.95,"endTime":2393.13,"body":"within the tools you can segment"},{"speaker":"Unknown","startTime":2389.95,"endTime":2393.13,"body":"the data you can filter the data"},{"speaker":"Unknown","startTime":2393.13,"endTime":2396.94,"body":"so you can say, you know for"},{"speaker":"Unknown","startTime":2393.13,"endTime":2396.94,"body":"product views, you could say all"},{"speaker":"Unknown","startTime":2396.94,"endTime":2401.35,"body":"sessions that do not add to cart"},{"speaker":"Unknown","startTime":2396.94,"endTime":2401.35,"body":"You could, you could probably"},{"speaker":"Unknown","startTime":2401.35,"endTime":2405.52,"body":"leave it at that. No you so you"},{"speaker":"Unknown","startTime":2401.35,"endTime":2405.52,"body":"can actually say doesn't you can"},{"speaker":"Unknown","startTime":2405.52,"endTime":2408.79,"body":"say doesn't view a product page."},{"speaker":"Unknown","startTime":2405.52,"endTime":2408.79,"body":"So it'd be something like does"},{"speaker":"Unknown","startTime":2408.79,"endTime":2413.23,"body":"not visit a page, which contains"},{"speaker":"Unknown","startTime":2408.79,"endTime":2413.23,"body":"forward slash product, something"},{"speaker":"Unknown","startTime":2413.23,"endTime":2415.99,"body":"like that, depending on the URL"},{"speaker":"Unknown","startTime":2413.23,"endTime":2415.99,"body":"structure. And then you can look"},{"speaker":"Unknown","startTime":2415.99,"endTime":2420.04,"body":"at what they're doing. Watch the"},{"speaker":"Unknown","startTime":2415.99,"endTime":2420.04,"body":"watch session recordings are 1.5"},{"speaker":"Unknown","startTime":2420.04,"endTime":2424.06,"body":"times speed, see what they do."},{"speaker":"Unknown","startTime":2420.04,"endTime":2424.06,"body":"Ideally, you're looking, you"},{"speaker":"Unknown","startTime":2424.06,"endTime":2426.46,"body":"could probably also filter and"},{"speaker":"Unknown","startTime":2424.06,"endTime":2426.46,"body":"say, people do visit a"},{"speaker":"Unknown","startTime":2426.82,"endTime":2431.47,"body":"collection page. Most likely,"},{"speaker":"Unknown","startTime":2426.82,"endTime":2431.47,"body":"whatever you're putting on your"},{"speaker":"Unknown","startTime":2431.47,"endTime":2434.95,"body":"brand, your website, and just"},{"speaker":"Unknown","startTime":2431.47,"endTime":2434.95,"body":"watch those session recordings"},{"speaker":"Unknown","startTime":2434.95,"endTime":2437.56,"body":"and see what they do. And see,"},{"speaker":"Unknown","startTime":2434.95,"endTime":2437.56,"body":"like, do they play around with"},{"speaker":"Unknown","startTime":2437.56,"endTime":2441.04,"body":"the filters? Do they scroll up"},{"speaker":"Unknown","startTime":2437.56,"endTime":2441.04,"body":"and down and then and then drop,"},{"speaker":"Unknown","startTime":2441.61,"endTime":2444.46,"body":"you might see that they're"},{"speaker":"Unknown","startTime":2441.61,"endTime":2444.46,"body":"clicking in certain places, and"},{"speaker":"Unknown","startTime":2444.46,"endTime":2447.97,"body":"nothing's happening, that sort"},{"speaker":"Unknown","startTime":2444.46,"endTime":2447.97,"body":"of thing. So there's nothing I"},{"speaker":"Unknown","startTime":2447.97,"endTime":2450.25,"body":"can just say, like this will be"},{"speaker":"Unknown","startTime":2447.97,"endTime":2450.25,"body":"the problem, it's, you know,"},{"speaker":"Unknown","startTime":2450.61,"endTime":2452.38,"body":"you've got to figure out where"},{"speaker":"Unknown","startTime":2450.61,"endTime":2452.38,"body":"the problem is on the in the"},{"speaker":"Unknown","startTime":2452.38,"endTime":2455.62,"body":"funnel, go and look at what"},{"speaker":"Unknown","startTime":2452.38,"endTime":2455.62,"body":"people are doing at that stage"},{"speaker":"Unknown","startTime":2455.62,"endTime":2459.4,"body":"in the funnel. And then ideally,"},{"speaker":"Unknown","startTime":2455.62,"endTime":2459.4,"body":"if you've got the time and the"},{"speaker":"Unknown","startTime":2459.4,"endTime":2463.93,"body":"resource and the data, ask"},{"speaker":"Unknown","startTime":2459.4,"endTime":2463.93,"body":"people about their experience,"},{"speaker":"Unknown","startTime":2464.2,"endTime":2466.96,"body":"achieved, if you're really"},{"speaker":"Unknown","startTime":2464.2,"endTime":2466.96,"body":"small, you know, really don't"},{"speaker":"Unknown","startTime":2466.96,"endTime":2470.89,"body":"have that audience list already."},{"speaker":"Unknown","startTime":2466.96,"endTime":2470.89,"body":"Do some user testing. So you can"},{"speaker":"Unknown","startTime":2470.89,"endTime":2474.55,"body":"either use a tool like user"},{"speaker":"Unknown","startTime":2470.89,"endTime":2474.55,"body":"brain uses testing. Or you could"},{"speaker":"Unknown","startTime":2474.55,"endTime":2478.99,"body":"literally take your laptop down"},{"speaker":"Unknown","startTime":2474.55,"endTime":2478.99,"body":"to a coffee shop, buy 10 people"},{"speaker":"Unknown","startTime":2478.99,"endTime":2481.78,"body":"their coffees, put the laptop"},{"speaker":"Unknown","startTime":2478.99,"endTime":2481.78,"body":"down in front of them and say,"},{"speaker":"Unknown","startTime":2482.62,"endTime":2485.23,"body":"Could you do me a favor? I would"},{"speaker":"Unknown","startTime":2482.62,"endTime":2485.23,"body":"like give me some feedback on"},{"speaker":"Unknown","startTime":2485.23,"endTime":2489.82,"body":"the website, can you please go"},{"speaker":"Unknown","startTime":2485.23,"endTime":2489.82,"body":"to my website and buy X,"},{"speaker":"Unknown","startTime":2490.09,"endTime":2494.77,"body":"whatever product and just watch"},{"speaker":"Unknown","startTime":2490.09,"endTime":2494.77,"body":"them as they as they do it take"},{"speaker":"Unknown","startTime":2494.77,"endTime":2498.34,"body":"notes, you could potentially"},{"speaker":"Unknown","startTime":2494.77,"endTime":2498.34,"body":"record your screen, if you"},{"speaker":"Unknown","startTime":2498.34,"endTime":2501.7,"body":"wanted to, as well. And just ask"},{"speaker":"Unknown","startTime":2498.34,"endTime":2501.7,"body":"them what they're thinking along"},{"speaker":"Unknown","startTime":2501.7,"endTime":2506.38,"body":"the way as well. So if you see"},{"speaker":"Unknown","startTime":2501.7,"endTime":2506.38,"body":"people doing things you don't"},{"speaker":"Unknown","startTime":2506.38,"endTime":2509.29,"body":"understand, ask them why they're"},{"speaker":"Unknown","startTime":2506.38,"endTime":2509.29,"body":"doing that. Because that's,"},{"speaker":"Unknown","startTime":2509.44,"endTime":2512.62,"body":"that's the bit you need to know."},{"speaker":"Unknown","startTime":2509.44,"endTime":2512.62,"body":"It doesn't matter that they're"},{"speaker":"Unknown","startTime":2512.62,"endTime":2515.32,"body":"not doing it. It's why they're"},{"speaker":"Unknown","startTime":2512.62,"endTime":2515.32,"body":"not doing it that that actually"},{"speaker":"Unknown","startTime":2515.32,"endTime":2516.61,"body":"helps you fix it. Yeah,"},{"speaker":"Lewis Smith","startTime":2516.67,"endTime":2518.74,"body":"can be incredibly"},{"speaker":"Lewis Smith","startTime":2516.67,"endTime":2518.74,"body":"frustrating as a business owner"},{"speaker":"Lewis Smith","startTime":2518.74,"endTime":2521.38,"body":"to watch someone navigating your"},{"speaker":"Lewis Smith","startTime":2518.74,"endTime":2521.38,"body":"own website, and then they get"},{"speaker":"Lewis Smith","startTime":2521.38,"endTime":2523.57,"body":"distracted by something and you"},{"speaker":"Lewis Smith","startTime":2521.38,"endTime":2523.57,"body":"think that that's not what"},{"speaker":"Lewis Smith","startTime":2523.57,"endTime":2525.88,"body":"you're supposed to do. That's"},{"speaker":"Lewis Smith","startTime":2523.57,"endTime":2525.88,"body":"not the ideal route. But I guess"},{"speaker":"Lewis Smith","startTime":2525.88,"endTime":2529.42,"body":"that's the skill of this, isn't"},{"speaker":"Lewis Smith","startTime":2525.88,"endTime":2529.42,"body":"it? I think one of the one of"},{"speaker":"Lewis Smith","startTime":2529.42,"endTime":2532.3,"body":"the things that stands out to me"},{"speaker":"Lewis Smith","startTime":2529.42,"endTime":2532.3,"body":"as a as an E commerce business"},{"speaker":"Lewis Smith","startTime":2532.3,"endTime":2534.79,"body":"owner, you're, you're wearing so"},{"speaker":"Lewis Smith","startTime":2532.3,"endTime":2534.79,"body":"many hats, you know, there's"},{"speaker":"Lewis Smith","startTime":2534.82,"endTime":2537.76,"body":"always fires to fight, there are"},{"speaker":"Lewis Smith","startTime":2534.82,"endTime":2537.76,"body":"always things that you've got to"},{"speaker":"Lewis Smith","startTime":2538.0,"endTime":2541.03,"body":"manage in your business that"},{"speaker":"Lewis Smith","startTime":2538.0,"endTime":2541.03,"body":"take priority. And the the tips"},{"speaker":"Lewis Smith","startTime":2541.03,"endTime":2543.07,"body":"you've given today are"},{"speaker":"Lewis Smith","startTime":2541.03,"endTime":2543.07,"body":"incredible. But I think it"},{"speaker":"Lewis Smith","startTime":2543.07,"endTime":2546.67,"body":"highlights the value of having"},{"speaker":"Lewis Smith","startTime":2543.07,"endTime":2546.67,"body":"an expert really dive into this"},{"speaker":"Lewis Smith","startTime":2546.7,"endTime":2549.1,"body":"for you, who knows what they're"},{"speaker":"Lewis Smith","startTime":2546.7,"endTime":2549.1,"body":"doing. He's got years of"},{"speaker":"Lewis Smith","startTime":2549.1,"endTime":2553.69,"body":"experience doing this. So I know"},{"speaker":"Lewis Smith","startTime":2549.1,"endTime":2553.69,"body":"you guys have an unbeatable CRO"},{"speaker":"Lewis Smith","startTime":2553.72,"endTime":2556.66,"body":"guarantee. Could you talk to me"},{"speaker":"Lewis Smith","startTime":2553.72,"endTime":2556.66,"body":"a little bit about that one and"},{"speaker":"Lewis Smith","startTime":2556.66,"endTime":2558.28,"body":"how that works? Yes,"},{"speaker":"Unknown","startTime":2558.28,"endTime":2562.45,"body":"so the, so we're a"},{"speaker":"Unknown","startTime":2558.28,"endTime":2562.45,"body":"performance based CRO agency. So"},{"speaker":"Unknown","startTime":2562.45,"endTime":2565.45,"body":"we get paid on the uplifts that"},{"speaker":"Unknown","startTime":2562.45,"endTime":2565.45,"body":"we generate for our clients"},{"speaker":"Unknown","startTime":2565.63,"endTime":2568.78,"body":"based on testing. So we have a"},{"speaker":"Unknown","startTime":2565.63,"endTime":2568.78,"body":"guarantee, which is will"},{"speaker":"Unknown","startTime":2568.78,"endTime":2572.44,"body":"generate an extra 100,000 in"},{"speaker":"Unknown","startTime":2568.78,"endTime":2572.44,"body":"revenue through those tests,"},{"speaker":"Unknown","startTime":2572.83,"endTime":2576.94,"body":"within 90 days of testing. So we"},{"speaker":"Unknown","startTime":2572.83,"endTime":2576.94,"body":"normally spend about 30 days"},{"speaker":"Unknown","startTime":2576.94,"endTime":2580.45,"body":"doing research and prepping"},{"speaker":"Unknown","startTime":2576.94,"endTime":2580.45,"body":"those first tests. And then it's"},{"speaker":"Unknown","startTime":2580.48,"endTime":2584.77,"body":"three months of testing. I would"},{"speaker":"Unknown","startTime":2580.48,"endTime":2584.77,"body":"add that it applies to brands"},{"speaker":"Unknown","startTime":2584.77,"endTime":2590.8,"body":"doing about 350 400,000 in"},{"speaker":"Unknown","startTime":2584.77,"endTime":2590.8,"body":"revenue upwards. Below that."},{"speaker":"Unknown","startTime":2591.94,"endTime":2594.43,"body":"There's not normally enough"},{"speaker":"Unknown","startTime":2591.94,"endTime":2594.43,"body":"traffic and data to do that"},{"speaker":"Unknown","startTime":2594.43,"endTime":2597.37,"body":"testing globally. So we have we"},{"speaker":"Unknown","startTime":2594.43,"endTime":2597.37,"body":"have some other services, you"},{"speaker":"Unknown","startTime":2597.37,"endTime":2600.04,"body":"know, we have an audit, we have"},{"speaker":"Unknown","startTime":2597.37,"endTime":2600.04,"body":"consulting, we can work with"},{"speaker":"Unknown","startTime":2600.04,"endTime":2603.25,"body":"brands of any size. Be the"},{"speaker":"Unknown","startTime":2600.04,"endTime":2603.25,"body":"guarantee. People love it,"},{"speaker":"Unknown","startTime":2603.25,"endTime":2606.43,"body":"obviously. Because it's"},{"speaker":"Unknown","startTime":2603.25,"endTime":2606.43,"body":"guarantee and it works. It works"},{"speaker":"Unknown","startTime":2606.43,"endTime":2610.09,"body":"really well we've we've not had"},{"speaker":"Unknown","startTime":2606.43,"endTime":2610.09,"body":"to pay payout so far, which is"},{"speaker":"Unknown","startTime":2610.09,"endTime":2615.7,"body":"good, but it's strong guarantee."},{"speaker":"Unknown","startTime":2610.09,"endTime":2615.7,"body":"But yeah, I would say it does"},{"speaker":"Unknown","startTime":2615.7,"endTime":2620.53,"body":"apply to brands do a minimum"},{"speaker":"Unknown","startTime":2615.7,"endTime":2620.53,"body":"amount. Because just I guess for"},{"speaker":"Unknown","startTime":2620.53,"endTime":2624.25,"body":"context, if you're doing 100k in"},{"speaker":"Unknown","startTime":2620.53,"endTime":2624.25,"body":"revenue, we'd have to double"},{"speaker":"Unknown","startTime":2624.25,"endTime":2627.97,"body":"your revenue in three months,"},{"speaker":"Unknown","startTime":2624.25,"endTime":2627.97,"body":"which doesn't happen through"},{"speaker":"Unknown","startTime":2628.12,"endTime":2631.84,"body":"through a B testing on a"},{"speaker":"Unknown","startTime":2628.12,"endTime":2631.84,"body":"website. But you do need more"},{"speaker":"Unknown","startTime":2631.84,"endTime":2635.53,"body":"traffic, you need better ARV,"},{"speaker":"Unknown","startTime":2631.84,"endTime":2635.53,"body":"there's a lot to do to get you"},{"speaker":"Unknown","startTime":2635.53,"endTime":2636.37,"body":"to double your revenue,"},{"speaker":"Lewis Smith","startTime":2636.49,"endTime":2638.59,"body":"just to clarify"},{"speaker":"Lewis Smith","startTime":2636.49,"endTime":2638.59,"body":"whether you're saying three to"},{"speaker":"Lewis Smith","startTime":2638.59,"endTime":2642.37,"body":"400,000 in revenue monthly or"},{"speaker":"Lewis Smith","startTime":2638.59,"endTime":2642.37,"body":"annually, monthly, monthly,"},{"speaker":"Lewis Smith","startTime":2642.37,"endTime":2646.39,"body":"okay, so if you're at three to"},{"speaker":"Lewis Smith","startTime":2642.37,"endTime":2646.39,"body":"400,000 pounds per month, and"},{"speaker":"Lewis Smith","startTime":2646.39,"endTime":2651.19,"body":"you think you add upwards Yeah,"},{"speaker":"Lewis Smith","startTime":2646.39,"endTime":2651.19,"body":"and you're ready to add an extra"},{"speaker":"Lewis Smith","startTime":2651.19,"endTime":2655.12,"body":"100,000 pounds in additional"},{"speaker":"Lewis Smith","startTime":2651.19,"endTime":2655.12,"body":"revenue to your business then it"},{"speaker":"Lewis Smith","startTime":2655.12,"endTime":2657.73,"body":"feels like a no brainer to sign"},{"speaker":"Lewis Smith","startTime":2655.12,"endTime":2657.73,"body":"up for but as you say you guys"},{"speaker":"Lewis Smith","startTime":2657.73,"endTime":2661.6,"body":"have have things for E commerce"},{"speaker":"Lewis Smith","startTime":2657.73,"endTime":2661.6,"body":"brand owners below that that as"},{"speaker":"Lewis Smith","startTime":2661.6,"endTime":2664.9,"body":"well. So the best way for"},{"speaker":"Lewis Smith","startTime":2661.6,"endTime":2664.9,"body":"listeners of the dropship"},{"speaker":"Lewis Smith","startTime":2664.9,"endTime":2667.54,"body":"unlocked podcast to reach you"},{"speaker":"Lewis Smith","startTime":2664.9,"endTime":2667.54,"body":"guys, we've set up an easy link"},{"speaker":"Lewis Smith","startTime":2667.54,"endTime":2670.72,"body":"for you guys. So if they head"},{"speaker":"Lewis Smith","startTime":2667.54,"endTime":2670.72,"body":"over to dropship unlocked.com"},{"speaker":"Lewis Smith","startTime":2670.93,"endTime":2674.26,"body":"forward slash customers who"},{"speaker":"Lewis Smith","startTime":2670.93,"endTime":2674.26,"body":"click and we'll put the link to"},{"speaker":"Lewis Smith","startTime":2674.26,"endTime":2676.75,"body":"that below in the show notes."},{"speaker":"Lewis Smith","startTime":2674.26,"endTime":2676.75,"body":"Then they can book in a time"},{"speaker":"Lewis Smith","startTime":2676.75,"endTime":2677.89,"body":"with you well and and chat"},{"speaker":"Lewis Smith","startTime":2676.75,"endTime":2677.89,"body":"further."},{"speaker":"Unknown","startTime":2678.31,"endTime":2680.17,"body":"Yep, yes, we'll take"},{"speaker":"Unknown","startTime":2678.31,"endTime":2680.17,"body":"you through to the websites."},{"speaker":"Unknown","startTime":2680.2,"endTime":2683.83,"body":"There's some information there"},{"speaker":"Unknown","startTime":2680.2,"endTime":2683.83,"body":"about what we do our process,"},{"speaker":"Unknown","startTime":2684.04,"endTime":2687.01,"body":"and there's a booking link to"},{"speaker":"Unknown","startTime":2684.04,"endTime":2687.01,"body":"book in a call with us. Amazing,"},{"speaker":"Unknown","startTime":2687.04,"endTime":2690.43,"body":"well, that'd be super valuable."},{"speaker":"Unknown","startTime":2687.04,"endTime":2690.43,"body":"And so I would just add, you"},{"speaker":"Unknown","startTime":2690.43,"endTime":2693.25,"body":"know, the other best place to"},{"speaker":"Unknown","startTime":2690.43,"endTime":2693.25,"body":"find me is LinkedIn. So I post"},{"speaker":"Unknown","startTime":2693.49,"endTime":2697.75,"body":"daily content on there about CRO"},{"speaker":"Unknown","startTime":2693.49,"endTime":2697.75,"body":"and ecommerce generally. So,"},{"speaker":"Unknown","startTime":2697.96,"endTime":2700.12,"body":"yeah, if you're just looking for"},{"speaker":"Unknown","startTime":2697.96,"endTime":2700.12,"body":"a few tips and things like So"},{"speaker":"Unknown","startTime":2700.15,"endTime":2701.2,"body":"that's a good place to go. Well,"},{"speaker":"Lewis Smith","startTime":2701.2,"endTime":2703.33,"body":"you've certainly"},{"speaker":"Lewis Smith","startTime":2701.2,"endTime":2703.33,"body":"shared more than enough tips"},{"speaker":"Lewis Smith","startTime":2703.33,"endTime":2706.27,"body":"today will to give a lot of"},{"speaker":"Lewis Smith","startTime":2703.33,"endTime":2706.27,"body":"value to anyone listening to"},{"speaker":"Lewis Smith","startTime":2706.27,"endTime":2708.61,"body":"this podcast who has their own"},{"speaker":"Lewis Smith","startTime":2706.27,"endTime":2708.61,"body":"brand. And if they want to take"},{"speaker":"Lewis Smith","startTime":2708.61,"endTime":2711.34,"body":"it a step further and work with"},{"speaker":"Lewis Smith","startTime":2708.61,"endTime":2711.34,"body":"you, then the link to do so is"},{"speaker":"Lewis Smith","startTime":2711.34,"endTime":2715.57,"body":"dropship unlocked.com. Forward"},{"speaker":"Lewis Smith","startTime":2711.34,"endTime":2715.57,"body":"slash customers who play. Well,"},{"speaker":"Lewis Smith","startTime":2715.6,"endTime":2717.55,"body":"thank you very much for joining"},{"speaker":"Lewis Smith","startTime":2715.6,"endTime":2717.55,"body":"us on the dropship unlocked"},{"speaker":"Lewis Smith","startTime":2717.55,"endTime":2718.18,"body":"podcast today."},{"speaker":"Unknown","startTime":2718.57,"endTime":2719.68,"body":"No problem. Thanks for"},{"speaker":"Unknown","startTime":2718.57,"endTime":2719.68,"body":"having me."},{"speaker":"Lewis Smith","startTime":2719.89,"endTime":2722.59,"body":"That was an"},{"speaker":"Lewis Smith","startTime":2719.89,"endTime":2722.59,"body":"incredible interview with well"},{"speaker":"Lewis Smith","startTime":2722.59,"endTime":2725.74,"body":"there really enjoyed that one."},{"speaker":"Lewis Smith","startTime":2722.59,"endTime":2725.74,"body":"And it is clear to see just how"},{"speaker":"Lewis Smith","startTime":2725.74,"endTime":2730.12,"body":"transformative good conversion"},{"speaker":"Lewis Smith","startTime":2725.74,"endTime":2730.12,"body":"rate optimization practices like"},{"speaker":"Lewis Smith","startTime":2730.12,"endTime":2733.21,"body":"the ones shared by will in"},{"speaker":"Lewis Smith","startTime":2730.12,"endTime":2733.21,"body":"today's interview can be for any"},{"speaker":"Lewis Smith","startTime":2733.36,"endTime":2736.24,"body":"e commerce business owner, no"},{"speaker":"Lewis Smith","startTime":2733.36,"endTime":2736.24,"body":"matter where you are on your"},{"speaker":"Lewis Smith","startTime":2736.24,"endTime":2739.45,"body":"journey. Will's approach was"},{"speaker":"Lewis Smith","startTime":2736.24,"endTime":2739.45,"body":"fascinating both hearing how he"},{"speaker":"Lewis Smith","startTime":2739.45,"endTime":2742.33,"body":"optimizes for conversions. It"},{"speaker":"Lewis Smith","startTime":2739.45,"endTime":2742.33,"body":"was really insightful. But it"},{"speaker":"Lewis Smith","startTime":2742.33,"endTime":2745.66,"body":"was also jam packed with highly"},{"speaker":"Lewis Smith","startTime":2742.33,"endTime":2745.66,"body":"actionable tips and tricks that"},{"speaker":"Lewis Smith","startTime":2745.66,"endTime":2748.3,"body":"we can each take away and"},{"speaker":"Lewis Smith","startTime":2745.66,"endTime":2748.3,"body":"implement into our own"},{"speaker":"Lewis Smith","startTime":2748.33,"endTime":2748.96,"body":"businesses."},{"speaker":"James Eardley","startTime":2749.08,"endTime":2751.27,"body":"Yes, his"},{"speaker":"James Eardley","startTime":2749.08,"endTime":2751.27,"body":"understanding of the customer's"},{"speaker":"James Eardley","startTime":2751.27,"endTime":2755.56,"body":"journey and his unique U A M"},{"speaker":"James Eardley","startTime":2751.27,"endTime":2755.56,"body":"approach is something that I'm"},{"speaker":"James Eardley","startTime":2755.56,"endTime":2758.8,"body":"going to take away and is gold"},{"speaker":"James Eardley","startTime":2755.56,"endTime":2758.8,"body":"dust for any e commerce"},{"speaker":"James Eardley","startTime":2758.83,"endTime":2761.98,"body":"entrepreneur. So thank you well,"},{"speaker":"James Eardley","startTime":2758.83,"endTime":2761.98,"body":"again, I love doing these types"},{"speaker":"James Eardley","startTime":2762.01,"endTime":2764.83,"body":"of episodes, I learned so much I"},{"speaker":"James Eardley","startTime":2762.01,"endTime":2764.83,"body":"learned so much from today's"},{"speaker":"James Eardley","startTime":2764.83,"endTime":2768.61,"body":"episode, in such a short space"},{"speaker":"James Eardley","startTime":2764.83,"endTime":2768.61,"body":"of time. And some of the tactics"},{"speaker":"James Eardley","startTime":2768.61,"endTime":2771.04,"body":"you mentioned on the call, I"},{"speaker":"James Eardley","startTime":2768.61,"endTime":2771.04,"body":"know are going to have a huge"},{"speaker":"James Eardley","startTime":2771.07,"endTime":2774.31,"body":"exponential growth opportunity"},{"speaker":"James Eardley","startTime":2771.07,"endTime":2774.31,"body":"for everyone listening to"},{"speaker":"James Eardley","startTime":2774.31,"endTime":2778.18,"body":"today's episode. So it's all"},{"speaker":"James Eardley","startTime":2774.31,"endTime":2778.18,"body":"about taking action. So thinking"},{"speaker":"James Eardley","startTime":2778.18,"endTime":2780.94,"body":"about what he's taught us today,"},{"speaker":"James Eardley","startTime":2778.18,"endTime":2780.94,"body":"how can we put those into action"},{"speaker":"James Eardley","startTime":2780.94,"endTime":2781.75,"body":"that will be the key,"},{"speaker":"Lewis Smith","startTime":2782.08,"endTime":2784.48,"body":"exactly as those"},{"speaker":"Lewis Smith","startTime":2782.08,"endTime":2784.48,"body":"small adjustments that you can"},{"speaker":"Lewis Smith","startTime":2784.48,"endTime":2787.51,"body":"make those incremental tweaks"},{"speaker":"Lewis Smith","startTime":2784.48,"endTime":2787.51,"body":"that you can make in how you"},{"speaker":"Lewis Smith","startTime":2787.51,"endTime":2790.57,"body":"approach your site's user"},{"speaker":"Lewis Smith","startTime":2787.51,"endTime":2790.57,"body":"experience, or your conversion"},{"speaker":"Lewis Smith","startTime":2790.57,"endTime":2793.51,"body":"funnel or whatever it is that"},{"speaker":"Lewis Smith","startTime":2790.57,"endTime":2793.51,"body":"you do just to make those tiny"},{"speaker":"Lewis Smith","startTime":2793.51,"endTime":2797.23,"body":"tweaks that lead to significant"},{"speaker":"Lewis Smith","startTime":2793.51,"endTime":2797.23,"body":"overall improvements in both"},{"speaker":"Lewis Smith","startTime":2797.23,"endTime":2799.93,"body":"your conversions, but"},{"speaker":"Lewis Smith","startTime":2797.23,"endTime":2799.93,"body":"ultimately, your profitability."},{"speaker":"Lewis Smith","startTime":2800.41,"endTime":2802.81,"body":"Now today's episode was jam"},{"speaker":"Lewis Smith","startTime":2800.41,"endTime":2802.81,"body":"packed with value. So it's"},{"speaker":"Lewis Smith","startTime":2802.81,"endTime":2804.25,"body":"definitely one that you're"},{"speaker":"Lewis Smith","startTime":2802.81,"endTime":2804.25,"body":"probably going to want to go"},{"speaker":"Lewis Smith","startTime":2804.25,"endTime":2807.28,"body":"back to and re listen to"},{"speaker":"Lewis Smith","startTime":2804.25,"endTime":2807.28,"body":"multiple times and probably take"},{"speaker":"Lewis Smith","startTime":2807.28,"endTime":2809.44,"body":"notes as well, I know is a bit"},{"speaker":"Lewis Smith","startTime":2807.28,"endTime":2809.44,"body":"different to some by usual"},{"speaker":"Lewis Smith","startTime":2809.62,"endTime":2812.71,"body":"episodes. But remember, it's"},{"speaker":"Lewis Smith","startTime":2809.62,"endTime":2812.71,"body":"about making this as easy as"},{"speaker":"Lewis Smith","startTime":2812.71,"endTime":2815.92,"body":"possible for your customers to"},{"speaker":"Lewis Smith","startTime":2812.71,"endTime":2815.92,"body":"say yes, that's the whole point"},{"speaker":"Lewis Smith","startTime":2815.92,"endTime":2819.25,"body":"of this boiled down into one"},{"speaker":"Lewis Smith","startTime":2815.92,"endTime":2819.25,"body":"simple principle is just trying"},{"speaker":"Lewis Smith","startTime":2819.25,"endTime":2822.1,"body":"to remove the friction and make"},{"speaker":"Lewis Smith","startTime":2819.25,"endTime":2822.1,"body":"it more likely that more of your"},{"speaker":"Lewis Smith","startTime":2822.1,"endTime":2824.44,"body":"customers will say yes, enjoying"},{"speaker":"James Eardley","startTime":2824.44,"endTime":2827.05,"body":"the podcast, we'd"},{"speaker":"James Eardley","startTime":2824.44,"endTime":2827.05,"body":"love to hear from you leave a"},{"speaker":"James Eardley","startTime":2827.05,"endTime":2830.11,"body":"comment or a review. And we"},{"speaker":"James Eardley","startTime":2827.05,"endTime":2830.11,"body":"might just feature it on an"},{"speaker":"James Eardley","startTime":2830.11,"endTime":2833.62,"body":"upcoming episode. Also, for"},{"speaker":"James Eardley","startTime":2830.11,"endTime":2833.62,"body":"detailed show notes and"},{"speaker":"James Eardley","startTime":2833.62,"endTime":2837.19,"body":"resources, head to dropship"},{"speaker":"James Eardley","startTime":2833.62,"endTime":2837.19,"body":"unlock.com. Forward slash"},{"speaker":"James Eardley","startTime":2837.22,"endTime":2840.64,"body":"podcast. If you found value from"},{"speaker":"James Eardley","startTime":2837.22,"endTime":2840.64,"body":"any episode"},{"speaker":"Lewis Smith","startTime":2840.64,"endTime":2843.58,"body":"of this podcast,"},{"speaker":"Lewis Smith","startTime":2840.64,"endTime":2843.58,"body":"please take just 10 seconds to"},{"speaker":"Lewis Smith","startTime":2843.58,"endTime":2846.43,"body":"leave us a quick five star"},{"speaker":"Lewis Smith","startTime":2843.58,"endTime":2846.43,"body":"review on your podcast app of"},{"speaker":"Lewis Smith","startTime":2846.43,"endTime":2849.19,"body":"choice. It helps us more than"},{"speaker":"Lewis Smith","startTime":2846.43,"endTime":2849.19,"body":"you could imagine. And who"},{"speaker":"Lewis Smith","startTime":2849.19,"endTime":2852.25,"body":"knows, you might just hear your"},{"speaker":"Lewis Smith","startTime":2849.19,"endTime":2852.25,"body":"comments on the show. Thanks for"},{"speaker":"Lewis Smith","startTime":2852.25,"endTime":2854.47,"body":"being part of our community."},{"speaker":"Lewis Smith","startTime":2852.25,"endTime":2854.47,"body":"Your support helps us keep"},{"speaker":"Lewis Smith","startTime":2854.47,"endTime":2856.51,"body":"delivering a new episode every"},{"speaker":"Lewis Smith","startTime":2854.47,"endTime":2856.51,"body":"week."},{"speaker":"James Eardley","startTime":2856.63,"endTime":2858.58,"body":"Now let's answer"},{"speaker":"James Eardley","startTime":2856.63,"endTime":2858.58,"body":"a question that we've had in"},{"speaker":"James Eardley","startTime":2858.61,"endTime":2861.49,"body":"from a listener of the podcast."},{"speaker":"James Eardley","startTime":2858.61,"endTime":2861.49,"body":"So remember, if you want your"},{"speaker":"James Eardley","startTime":2861.49,"endTime":2864.58,"body":"questions answered, very simple."},{"speaker":"James Eardley","startTime":2861.49,"endTime":2864.58,"body":"All you need to do is comment on"},{"speaker":"James Eardley","startTime":2864.58,"endTime":2868.48,"body":"the YouTube video version of an"},{"speaker":"James Eardley","startTime":2864.58,"endTime":2868.48,"body":"episode of the podcast. And"},{"speaker":"James Eardley","startTime":2868.48,"endTime":2871.51,"body":"we'll read it out and answer it"},{"speaker":"James Eardley","startTime":2868.48,"endTime":2871.51,"body":"in an upcoming episode. And"},{"speaker":"James Eardley","startTime":2871.51,"endTime":2875.5,"body":"that's exactly what Mr. Vince"},{"speaker":"James Eardley","startTime":2871.51,"endTime":2875.5,"body":"debt 798 has done. So he's"},{"speaker":"James Eardley","startTime":2875.5,"endTime":2879.52,"body":"asked, hi, guys, I love the"},{"speaker":"James Eardley","startTime":2875.5,"endTime":2879.52,"body":"content. When contacting UK"},{"speaker":"James Eardley","startTime":2879.52,"endTime":2884.08,"body":"suppliers. Are you only working"},{"speaker":"James Eardley","startTime":2879.52,"endTime":2884.08,"body":"with companies who already offer"},{"speaker":"James Eardley","startTime":2884.08,"endTime":2888.7,"body":"drop shipping services? Hi, Mr."},{"speaker":"James Eardley","startTime":2884.08,"endTime":2888.7,"body":"Venstre, 798. Great question."},{"speaker":"Lewis Smith","startTime":2888.73,"endTime":2892.57,"body":"So yes, we are, but"},{"speaker":"Lewis Smith","startTime":2888.73,"endTime":2892.57,"body":"possibly not in the way that I"},{"speaker":"Lewis Smith","startTime":2892.57,"endTime":2895.42,"body":"think you might be asking when I"},{"speaker":"Lewis Smith","startTime":2892.57,"endTime":2895.42,"body":"kind of read between the lines"},{"speaker":"Lewis Smith","startTime":2895.42,"endTime":2898.75,"body":"on that question. So yeah, our"},{"speaker":"Lewis Smith","startTime":2895.42,"endTime":2898.75,"body":"primary focus is partnering with"},{"speaker":"Lewis Smith","startTime":2898.75,"endTime":2902.02,"body":"suppliers who do offer drop"},{"speaker":"Lewis Smith","startTime":2898.75,"endTime":2902.02,"body":"shipping as part of their"},{"speaker":"Lewis Smith","startTime":2902.02,"endTime":2905.56,"body":"service. But if a supplier is"},{"speaker":"Lewis Smith","startTime":2902.02,"endTime":2905.56,"body":"calling themselves a drop"},{"speaker":"Lewis Smith","startTime":2905.56,"endTime":2908.2,"body":"shipping supplier, the chances"},{"speaker":"Lewis Smith","startTime":2905.56,"endTime":2908.2,"body":"are they might not be quite"},{"speaker":"Lewis Smith","startTime":2908.2,"endTime":2910.45,"body":"aligned with the type of"},{"speaker":"Lewis Smith","startTime":2908.2,"endTime":2910.45,"body":"business model that you want to"},{"speaker":"Lewis Smith","startTime":2910.45,"endTime":2914.14,"body":"run because they'll just be"},{"speaker":"Lewis Smith","startTime":2910.45,"endTime":2914.14,"body":"sending out products left, right"},{"speaker":"Lewis Smith","startTime":2914.14,"endTime":2916.84,"body":"and center to anyone that signs"},{"speaker":"Lewis Smith","startTime":2914.14,"endTime":2916.84,"body":"up to their platform. And if the"},{"speaker":"Lewis Smith","startTime":2916.84,"endTime":2919.87,"body":"barrier to entry is that low to"},{"speaker":"Lewis Smith","startTime":2916.84,"endTime":2919.87,"body":"work with them, chances are"},{"speaker":"Lewis Smith","startTime":2919.9,"endTime":2921.67,"body":"there's probably a reason for"},{"speaker":"Lewis Smith","startTime":2919.9,"endTime":2921.67,"body":"it. And they're desperate for"},{"speaker":"Lewis Smith","startTime":2921.67,"endTime":2924.55,"body":"the sales because they're not"},{"speaker":"Lewis Smith","startTime":2921.67,"endTime":2924.55,"body":"very popular products or popular"},{"speaker":"Lewis Smith","startTime":2924.55,"endTime":2927.22,"body":"brands or there's hardly any"},{"speaker":"Lewis Smith","startTime":2924.55,"endTime":2927.22,"body":"profit in it for you as a"},{"speaker":"Lewis Smith","startTime":2927.22,"endTime":2931.21,"body":"retailer. So yes, we do work"},{"speaker":"Lewis Smith","startTime":2927.22,"endTime":2931.21,"body":"with suppliers who do offer drop"},{"speaker":"Lewis Smith","startTime":2931.21,"endTime":2934.09,"body":"shipping as one of their"},{"speaker":"Lewis Smith","startTime":2931.21,"endTime":2934.09,"body":"fulfillment methods. But it"},{"speaker":"Lewis Smith","startTime":2934.09,"endTime":2937.33,"body":"doesn't mean that they're always"},{"speaker":"Lewis Smith","startTime":2934.09,"endTime":2937.33,"body":"solely dropshipping businesses."},{"speaker":"Lewis Smith","startTime":2937.33,"endTime":2940.72,"body":"In fact, they're hardly ever"},{"speaker":"Lewis Smith","startTime":2937.33,"endTime":2940.72,"body":"solely drop shipping suppliers,"},{"speaker":"Lewis Smith","startTime":2940.9,"endTime":2944.05,"body":"they will offer the service"},{"speaker":"Lewis Smith","startTime":2940.9,"endTime":2944.05,"body":"because it aligns perfectly with"},{"speaker":"Lewis Smith","startTime":2944.05,"endTime":2947.23,"body":"our business model, especially"},{"speaker":"Lewis Smith","startTime":2944.05,"endTime":2947.23,"body":"in those initial stages of"},{"speaker":"Lewis Smith","startTime":2947.23,"endTime":2950.29,"body":"setting up your e commerce"},{"speaker":"Lewis Smith","startTime":2947.23,"endTime":2950.29,"body":"Store. But you want them to"},{"speaker":"Lewis Smith","startTime":2950.29,"endTime":2952.69,"body":"handle all of the aspects of"},{"speaker":"Lewis Smith","startTime":2950.29,"endTime":2952.69,"body":"delivery, you want them to"},{"speaker":"Lewis Smith","startTime":2952.69,"endTime":2956.41,"body":"handle the fulfillment that"},{"speaker":"Lewis Smith","startTime":2952.69,"endTime":2956.41,"body":"managing you know, all of the"},{"speaker":"Lewis Smith","startTime":2956.41,"endTime":2959.65,"body":"aspects of actually holding and"},{"speaker":"Lewis Smith","startTime":2956.41,"endTime":2959.65,"body":"getting the products, the"},{"speaker":"Lewis Smith","startTime":2959.65,"endTime":2963.22,"body":"logistical challenges to"},{"speaker":"Lewis Smith","startTime":2959.65,"endTime":2963.22,"body":"customers. But we specifically"},{"speaker":"Lewis Smith","startTime":2963.22,"endTime":2966.79,"body":"approach suppliers who we know"},{"speaker":"Lewis Smith","startTime":2963.22,"endTime":2966.79,"body":"are already drop shipping, at"},{"speaker":"Lewis Smith","startTime":2966.79,"endTime":2970.93,"body":"least with some retailers. Okay,"},{"speaker":"Lewis Smith","startTime":2966.79,"endTime":2970.93,"body":"so you will be a retailer going"},{"speaker":"Lewis Smith","startTime":2970.93,"endTime":2975.52,"body":"into the market, if you can"},{"speaker":"Lewis Smith","startTime":2970.93,"endTime":2975.52,"body":"ensure that the suppliers you're"},{"speaker":"Lewis Smith","startTime":2975.52,"endTime":2979.57,"body":"going to contact are already"},{"speaker":"Lewis Smith","startTime":2975.52,"endTime":2979.57,"body":"drop shipping for at least some"},{"speaker":"Lewis Smith","startTime":2979.6,"endTime":2983.02,"body":"other retailers out there. It"},{"speaker":"Lewis Smith","startTime":2979.6,"endTime":2983.02,"body":"just ensures ensures a much"},{"speaker":"Lewis Smith","startTime":2983.02,"endTime":2986.29,"body":"smoother integration into your"},{"speaker":"Lewis Smith","startTime":2983.02,"endTime":2986.29,"body":"business operations. Because it"},{"speaker":"Lewis Smith","startTime":2986.29,"endTime":2989.02,"body":"means that the setups faster you"},{"speaker":"Lewis Smith","startTime":2986.29,"endTime":2989.02,"body":"don't need to teach them what"},{"speaker":"Lewis Smith","startTime":2989.02,"endTime":2991.39,"body":"drop shipping is you don't need"},{"speaker":"Lewis Smith","startTime":2989.02,"endTime":2991.39,"body":"to explain the process to them."},{"speaker":"Lewis Smith","startTime":2991.42,"endTime":2993.37,"body":"They're used to it, they're"},{"speaker":"Lewis Smith","startTime":2991.42,"endTime":2993.37,"body":"happy with it and it just makes"},{"speaker":"Lewis Smith","startTime":2993.37,"endTime":2996.73,"body":"the whole thing so much more"},{"speaker":"Lewis Smith","startTime":2993.37,"endTime":2996.73,"body":"efficient. So it's just a much"},{"speaker":"Lewis Smith","startTime":2996.73,"endTime":2999.46,"body":"simpler way if you choose to"},{"speaker":"Lewis Smith","startTime":2996.73,"endTime":2999.46,"body":"only contact suppliers who are"},{"speaker":"Lewis Smith","startTime":2999.46,"endTime":3001.74,"body":"already for Millia with the Drop"},{"speaker":"Lewis Smith","startTime":2999.46,"endTime":3001.74,"body":"Shipping model, although they"},{"speaker":"Lewis Smith","startTime":3001.74,"endTime":3004.23,"body":"may not call themselves drop"},{"speaker":"Lewis Smith","startTime":3001.74,"endTime":3004.23,"body":"shipping suppliers, that's not"},{"speaker":"Lewis Smith","startTime":3004.23,"endTime":3007.11,"body":"what we're looking for, then"},{"speaker":"Lewis Smith","startTime":3004.23,"endTime":3007.11,"body":"you're going to find it a much,"},{"speaker":"Lewis Smith","startTime":3007.11,"endTime":3010.08,"body":"much easier path to getting up"},{"speaker":"Lewis Smith","startTime":3007.11,"endTime":3010.08,"body":"and running. So for full details"},{"speaker":"Lewis Smith","startTime":3010.08,"endTime":3013.86,"body":"on that, check out episode 22 of"},{"speaker":"Lewis Smith","startTime":3010.08,"endTime":3013.86,"body":"the podcast, if you want to"},{"speaker":"Lewis Smith","startTime":3013.86,"endTime":3017.61,"body":"learn the exact process that we"},{"speaker":"Lewis Smith","startTime":3013.86,"endTime":3017.61,"body":"use to sign UK drop shipping"},{"speaker":"Lewis Smith","startTime":3017.64,"endTime":3018.66,"body":"suppliers. Yeah,"},{"speaker":"James Eardley","startTime":3018.84,"endTime":3021.24,"body":"thank you, Lewis,"},{"speaker":"James Eardley","startTime":3018.84,"endTime":3021.24,"body":"great answer and great question."},{"speaker":"James Eardley","startTime":3021.3,"endTime":3024.45,"body":"And also, let's highlight a"},{"speaker":"James Eardley","startTime":3021.3,"endTime":3024.45,"body":"recent review that we've had in"},{"speaker":"James Eardley","startTime":3024.48,"endTime":3027.96,"body":"for the podcast. And this review"},{"speaker":"James Eardley","startTime":3024.48,"endTime":3027.96,"body":"came in through Apple podcasts."},{"speaker":"James Eardley","startTime":3027.96,"endTime":3032.91,"body":"So thank you very much to and"},{"speaker":"James Eardley","startTime":3027.96,"endTime":3032.91,"body":"4831. And she left a review that"},{"speaker":"James Eardley","startTime":3032.91,"endTime":3037.14,"body":"said, so motivating and"},{"speaker":"James Eardley","startTime":3032.91,"endTime":3037.14,"body":"inspiring to anyone wanting to"},{"speaker":"James Eardley","startTime":3037.14,"endTime":3041.79,"body":"start dropshipping and 4831. You"},{"speaker":"James Eardley","startTime":3037.14,"endTime":3041.79,"body":"legend thank you so much for"},{"speaker":"James Eardley","startTime":3041.79,"endTime":3044.22,"body":"what a wonderful review that is"},{"speaker":"James Eardley","startTime":3041.79,"endTime":3044.22,"body":"and we're really glad to hear"},{"speaker":"James Eardley","startTime":3044.22,"endTime":3044.43,"body":"that you've"},{"speaker":"Lewis Smith","startTime":3044.43,"endTime":3047.13,"body":"been enjoying the"},{"speaker":"Lewis Smith","startTime":3044.43,"endTime":3047.13,"body":"podcast. Do you want a chance to"},{"speaker":"Lewis Smith","startTime":3047.13,"endTime":3051.21,"body":"join our elite masterclass"},{"speaker":"Lewis Smith","startTime":3047.13,"endTime":3051.21,"body":"program and our community"},{"speaker":"Lewis Smith","startTime":3051.39,"endTime":3055.98,"body":"completely for free? To be in"},{"speaker":"Lewis Smith","startTime":3051.39,"endTime":3055.98,"body":"with a chance to win free access"},{"speaker":"Lewis Smith","startTime":3056.04,"endTime":3059.67,"body":"to our program. Simply leave us"},{"speaker":"Lewis Smith","startTime":3056.04,"endTime":3059.67,"body":"a review for the podcast on your"},{"speaker":"Lewis Smith","startTime":3059.67,"endTime":3064.26,"body":"favorite podcast platform. check"},{"speaker":"Lewis Smith","startTime":3059.67,"endTime":3064.26,"body":"out episode 52 of the podcast as"},{"speaker":"Lewis Smith","startTime":3064.26,"endTime":3068.28,"body":"well for full details on how to"},{"speaker":"Lewis Smith","startTime":3064.26,"endTime":3068.28,"body":"enter that competition. Thanks"},{"speaker":"James Eardley","startTime":3068.28,"endTime":3070.8,"body":"for joining us on"},{"speaker":"James Eardley","startTime":3068.28,"endTime":3070.8,"body":"this episode of the dropship"},{"speaker":"James Eardley","startTime":3070.86,"endTime":3074.31,"body":"unlocked podcast. We hope you're"},{"speaker":"James Eardley","startTime":3070.86,"endTime":3074.31,"body":"walking away with insights and"},{"speaker":"James Eardley","startTime":3074.31,"endTime":3075.06,"body":"inspiration."},{"speaker":"Lewis Smith","startTime":3075.42,"endTime":3078.42,"body":"to kickstart your"},{"speaker":"Lewis Smith","startTime":3075.42,"endTime":3078.42,"body":"ecommerce journey. Grab a copy"},{"speaker":"Lewis Smith","startTime":3078.42,"endTime":3083.67,"body":"of my book The home of turf"},{"speaker":"Lewis Smith","startTime":3078.42,"endTime":3083.67,"body":"advantage at HT A book.com is a"},{"speaker":"Lewis Smith","startTime":3083.67,"endTime":3087.03,"body":"distilled guide based on real"},{"speaker":"Lewis Smith","startTime":3083.67,"endTime":3087.03,"body":"experience to help you build"},{"speaker":"Lewis Smith","startTime":3087.03,"endTime":3088.44,"body":"your E commerce venture."},{"speaker":"James Eardley","startTime":3088.5,"endTime":3090.57,"body":"Don't forget to"},{"speaker":"James Eardley","startTime":3088.5,"endTime":3090.57,"body":"hit the subscribe button for"},{"speaker":"James Eardley","startTime":3090.57,"endTime":3093.54,"body":"more strategies and success"},{"speaker":"James Eardley","startTime":3090.57,"endTime":3093.54,"body":"stories. If you like what you"},{"speaker":"James Eardley","startTime":3093.54,"endTime":3096.18,"body":"heard a five star review would"},{"speaker":"James Eardley","startTime":3093.54,"endTime":3096.18,"body":"mean the world to us and you"},{"speaker":"James Eardley","startTime":3096.18,"endTime":3099.75,"body":"might just get a shout out on an"},{"speaker":"James Eardley","startTime":3096.18,"endTime":3099.75,"body":"upcoming episode. And finally,"},{"speaker":"James Eardley","startTime":3099.78,"endTime":3102.21,"body":"thank you for deciding to spend"},{"speaker":"James Eardley","startTime":3099.78,"endTime":3102.21,"body":"your time with us today."},{"speaker":"Lewis Smith","startTime":3102.24,"endTime":3104.34,"body":"We can't wait to"},{"speaker":"Lewis Smith","startTime":3102.24,"endTime":3104.34,"body":"bring you more insights on the"},{"speaker":"Lewis Smith","startTime":3104.34,"endTime":3106.02,"body":"next episode of the dropship"},{"speaker":"James Eardley","startTime":3106.05,"endTime":3107.16,"body":"unwrapped"},{"speaker":"James Eardley","startTime":3106.05,"endTime":3107.16,"body":"podcast."}]}