{"version":"1.0.0","segments":[{"speaker":"Lewis Smith","startTime":0.0,"endTime":2.22,"body":"So let's talk"},{"speaker":"Lewis Smith","startTime":0.0,"endTime":2.22,"body":"numbers and try and see if we"},{"speaker":"Lewis Smith","startTime":2.22,"endTime":6.3,"body":"can set some realistic return on"},{"speaker":"Lewis Smith","startTime":2.22,"endTime":6.3,"body":"investment expectations."},{"speaker":"James Eardley","startTime":7.29,"endTime":9.06,"body":"There is this"},{"speaker":"James Eardley","startTime":7.29,"endTime":9.06,"body":"illusion that I think you're"},{"speaker":"James Eardley","startTime":9.06,"endTime":12.45,"body":"sold online sometimes with a"},{"speaker":"James Eardley","startTime":9.06,"endTime":12.45,"body":"drop shipping business, that"},{"speaker":"James Eardley","startTime":12.51,"endTime":15.78,"body":"there is some sort of secret"},{"speaker":"James Eardley","startTime":12.51,"endTime":15.78,"body":"potion or magic that is"},{"speaker":"James Eardley","startTime":15.78,"endTime":18.36,"body":"different to the rest of the"},{"speaker":"James Eardley","startTime":15.78,"endTime":18.36,"body":"laws that govern the rest of our"},{"speaker":"James Eardley","startTime":18.36,"endTime":18.75,"body":"lives."},{"speaker":"Lewis Smith","startTime":19.59,"endTime":22.77,"body":"But it's about"},{"speaker":"Lewis Smith","startTime":19.59,"endTime":22.77,"body":"smart investment, not no"},{"speaker":"Lewis Smith","startTime":22.77,"endTime":23.82,"body":"investment at all."},{"speaker":"James Eardley","startTime":25.14,"endTime":27.15,"body":"There is a"},{"speaker":"James Eardley","startTime":25.14,"endTime":27.15,"body":"misconception around the word"},{"speaker":"James Eardley","startTime":27.15,"endTime":30.15,"body":"dropshipping. And when people"},{"speaker":"James Eardley","startTime":27.15,"endTime":30.15,"body":"think about it as a business"},{"speaker":"James Eardley","startTime":30.15,"endTime":30.48,"body":"model,"},{"speaker":"Unknown","startTime":31.56,"endTime":34.41,"body":"it was a grind. But I"},{"speaker":"Unknown","startTime":31.56,"endTime":34.41,"body":"loved every minute of it,"},{"speaker":"Unknown","startTime":34.5,"endTime":36.96,"body":"because I was like a sponge."},{"speaker":"Unknown","startTime":34.5,"endTime":36.96,"body":"Just absorbing all of this"},{"speaker":"Unknown","startTime":36.96,"endTime":40.86,"body":"information almost gives you an"},{"speaker":"Unknown","startTime":36.96,"endTime":40.86,"body":"idea of like a gimmicky business"},{"speaker":"Unknown","startTime":40.86,"endTime":42.72,"body":"that you're not taking"},{"speaker":"Unknown","startTime":40.86,"endTime":42.72,"body":"seriously. You're looking to"},{"speaker":"Unknown","startTime":42.72,"endTime":44.94,"body":"make a quick buck, you're not"},{"speaker":"Unknown","startTime":42.72,"endTime":44.94,"body":"looking to look after customers."},{"speaker":"Unknown","startTime":45.93,"endTime":48.93,"body":"One of the biggest myths in"},{"speaker":"Unknown","startTime":45.93,"endTime":48.93,"body":"dropshipping is this idea."},{"speaker":"Lewis Smith","startTime":59.76,"endTime":62.91,"body":"Welcome to the"},{"speaker":"Lewis Smith","startTime":59.76,"endTime":62.91,"body":"dropship unlocked Podcast. I'm"},{"speaker":"Lewis Smith","startTime":62.91,"endTime":66.09,"body":"Lewis Smith, the founder of"},{"speaker":"Lewis Smith","startTime":62.91,"endTime":66.09,"body":"dropship unlocked and with me is"},{"speaker":"Lewis Smith","startTime":66.09,"endTime":69.72,"body":"our Client Success Coach James"},{"speaker":"Lewis Smith","startTime":66.09,"endTime":69.72,"body":"Eardley. Now, when we're not"},{"speaker":"Lewis Smith","startTime":69.72,"endTime":72.9,"body":"recording the podcast episodes,"},{"speaker":"Lewis Smith","startTime":69.72,"endTime":72.9,"body":"we're running our own ecommerce"},{"speaker":"Lewis Smith","startTime":72.9,"endTime":76.38,"body":"businesses and helping aspiring"},{"speaker":"Lewis Smith","startTime":72.9,"endTime":76.38,"body":"entrepreneurs launch their own"},{"speaker":"Lewis Smith","startTime":76.53,"endTime":79.68,"body":"high ticket dropshipping"},{"speaker":"Lewis Smith","startTime":76.53,"endTime":79.68,"body":"businesses, keen to build your"},{"speaker":"Lewis Smith","startTime":79.68,"endTime":83.91,"body":"own six or even seven figure"},{"speaker":"Lewis Smith","startTime":79.68,"endTime":83.91,"body":"business. My book, the home turf"},{"speaker":"Lewis Smith","startTime":83.97,"endTime":87.63,"body":"advantage is your blueprint for"},{"speaker":"Lewis Smith","startTime":83.97,"endTime":87.63,"body":"launching a profitable online"},{"speaker":"Lewis Smith","startTime":87.63,"endTime":92.25,"body":"store. Grab your copy at HT a"},{"speaker":"Lewis Smith","startTime":87.63,"endTime":92.25,"body":"book.com to date, and let's get"},{"speaker":"Lewis Smith","startTime":92.25,"endTime":95.61,"body":"you started. Now sit back,"},{"speaker":"Lewis Smith","startTime":92.25,"endTime":95.61,"body":"relax. And let's unlock your"},{"speaker":"Lewis Smith","startTime":95.61,"endTime":97.56,"body":"potential with the dropship"},{"speaker":"Lewis Smith","startTime":95.61,"endTime":97.56,"body":"unlocked"},{"speaker":"James Eardley","startTime":97.62,"endTime":100.5,"body":"Podcast. Today"},{"speaker":"James Eardley","startTime":97.62,"endTime":100.5,"body":"we're diving deep into a topic"},{"speaker":"James Eardley","startTime":100.53,"endTime":103.83,"body":"that's on the mind of many"},{"speaker":"James Eardley","startTime":100.53,"endTime":103.83,"body":"aspiring entrepreneurs. And that"},{"speaker":"James Eardley","startTime":103.83,"endTime":107.49,"body":"is the truth about starting a"},{"speaker":"James Eardley","startTime":103.83,"endTime":107.49,"body":"drop shipping business. We're"},{"speaker":"James Eardley","startTime":107.49,"endTime":111.93,"body":"here to set the record straight"},{"speaker":"James Eardley","startTime":107.49,"endTime":111.93,"body":"on expectations versus reality."},{"speaker":"James Eardley","startTime":112.38,"endTime":115.74,"body":"So Louis dropshipping, has"},{"speaker":"James Eardley","startTime":112.38,"endTime":115.74,"body":"exploded in popularity over the"},{"speaker":"James Eardley","startTime":115.74,"endTime":118.98,"body":"last few years. But there is a"},{"speaker":"James Eardley","startTime":115.74,"endTime":118.98,"body":"lot of misinformation out there."},{"speaker":"James Eardley","startTime":119.1,"endTime":122.01,"body":"So what do you think is the"},{"speaker":"James Eardley","startTime":119.1,"endTime":122.01,"body":"first thing that our listeners"},{"speaker":"James Eardley","startTime":122.13,"endTime":126.0,"body":"should understand about starting"},{"speaker":"James Eardley","startTime":122.13,"endTime":126.0,"body":"a business in this space? Yeah,"},{"speaker":"Lewis Smith","startTime":126.03,"endTime":128.7,"body":"it definitely has"},{"speaker":"Lewis Smith","startTime":126.03,"endTime":128.7,"body":"exploded your Jas, its"},{"speaker":"Lewis Smith","startTime":128.73,"endTime":131.97,"body":"popularity seems to just be"},{"speaker":"Lewis Smith","startTime":128.73,"endTime":131.97,"body":"increasing year upon year. And I"},{"speaker":"Lewis Smith","startTime":131.97,"endTime":135.36,"body":"think that's with the shift"},{"speaker":"Lewis Smith","startTime":131.97,"endTime":135.36,"body":"towards remote work people"},{"speaker":"Lewis Smith","startTime":135.36,"endTime":138.57,"body":"wanting to run an online"},{"speaker":"Lewis Smith","startTime":135.36,"endTime":138.57,"body":"business. But it's important to"},{"speaker":"Lewis Smith","startTime":138.57,"endTime":141.48,"body":"understand that whilst"},{"speaker":"Lewis Smith","startTime":138.57,"endTime":141.48,"body":"dropshipping is a great entry"},{"speaker":"Lewis Smith","startTime":141.48,"endTime":145.2,"body":"point into entrepreneurship is a"},{"speaker":"Lewis Smith","startTime":141.48,"endTime":145.2,"body":"great path to not just an entry"},{"speaker":"Lewis Smith","startTime":145.2,"endTime":148.8,"body":"point to to build a long term"},{"speaker":"Lewis Smith","startTime":145.2,"endTime":148.8,"body":"sustainable location independent"},{"speaker":"Lewis Smith","startTime":149.01,"endTime":151.77,"body":"business that allows you to run"},{"speaker":"Lewis Smith","startTime":149.01,"endTime":151.77,"body":"it just from a laptop, and it"},{"speaker":"Lewis Smith","startTime":151.77,"endTime":154.08,"body":"doesn't require huge amounts of"},{"speaker":"Lewis Smith","startTime":151.77,"endTime":154.08,"body":"overhead. And it's very"},{"speaker":"Lewis Smith","startTime":154.08,"endTime":158.22,"body":"scalable. 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It's like"},{"speaker":"Lewis Smith","startTime":181.05,"endTime":184.71,"body":"expecting to just win a marathon"},{"speaker":"Lewis Smith","startTime":184.71,"endTime":187.17,"body":"just because you bought a new"},{"speaker":"Lewis Smith","startTime":184.71,"endTime":187.17,"body":"pair of running shoes. You know,"},{"speaker":"Lewis Smith","startTime":187.17,"endTime":189.42,"body":"it's like you've discovered a"},{"speaker":"Lewis Smith","startTime":187.17,"endTime":189.42,"body":"new strategy. And you think"},{"speaker":"Lewis Smith","startTime":189.45,"endTime":192.33,"body":"that's the key to it, and how"},{"speaker":"Lewis Smith","startTime":189.45,"endTime":192.33,"body":"many people buy a great new pair"},{"speaker":"Lewis Smith","startTime":192.33,"endTime":194.94,"body":"of running shoes or a home"},{"speaker":"Lewis Smith","startTime":192.33,"endTime":194.94,"body":"treadmill or something, and then"},{"speaker":"Lewis Smith","startTime":194.94,"endTime":198.0,"body":"it just ends up sitting there,"},{"speaker":"Lewis Smith","startTime":194.94,"endTime":198.0,"body":"and they never really use them."},{"speaker":"Lewis Smith","startTime":198.6,"endTime":202.8,"body":"And you realize the real victory"},{"speaker":"Lewis Smith","startTime":198.6,"endTime":202.8,"body":"lies in the training in the"},{"speaker":"Lewis Smith","startTime":202.8,"endTime":206.55,"body":"persistence, it lies in actually"},{"speaker":"Lewis Smith","startTime":202.8,"endTime":206.55,"body":"taking action and doing the reps"},{"speaker":"Lewis Smith","startTime":206.55,"endTime":210.75,"body":"and getting through those early"},{"speaker":"Lewis Smith","startTime":206.55,"endTime":210.75,"body":"initial hurdles to get your"},{"speaker":"Lewis Smith","startTime":210.75,"endTime":213.36,"body":"business up and running. Now we"},{"speaker":"Lewis Smith","startTime":210.75,"endTime":213.36,"body":"do things a little bit"},{"speaker":"Lewis Smith","startTime":213.36,"endTime":216.96,"body":"differently. 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As you may or may"},{"speaker":"Lewis Smith","startTime":237.99,"endTime":241.02,"body":"not know, depending on how many"},{"speaker":"Lewis Smith","startTime":241.05,"endTime":244.53,"body":"episodes of the podcast you've"},{"speaker":"Lewis Smith","startTime":241.05,"endTime":244.53,"body":"watched for our model is"},{"speaker":"Lewis Smith","startTime":244.53,"endTime":248.67,"body":"different. We have a focus on"},{"speaker":"Lewis Smith","startTime":244.53,"endTime":248.67,"body":"high ticket. So higher price"},{"speaker":"Lewis Smith","startTime":248.67,"endTime":252.6,"body":"items, which in dropshipping is"},{"speaker":"Lewis Smith","startTime":248.67,"endTime":252.6,"body":"a game changer. It makes sense"},{"speaker":"Lewis Smith","startTime":252.6,"endTime":257.07,"body":"for so many different reasons."},{"speaker":"Lewis Smith","startTime":252.6,"endTime":257.07,"body":"So it's about aiming for quality"},{"speaker":"Lewis Smith","startTime":257.13,"endTime":260.85,"body":"over quantity which can"},{"speaker":"Lewis Smith","startTime":257.13,"endTime":260.85,"body":"significantly impact not just"},{"speaker":"Lewis Smith","startTime":260.85,"endTime":263.79,"body":"your profit as a business owner,"},{"speaker":"Lewis Smith","startTime":260.85,"endTime":263.79,"body":"but your enjoyment of running"},{"speaker":"Lewis Smith","startTime":263.79,"endTime":266.43,"body":"the business as well. If you"},{"speaker":"Lewis Smith","startTime":263.79,"endTime":266.43,"body":"compare the two types of"},{"speaker":"Lewis Smith","startTime":266.43,"endTime":270.57,"body":"business, which would you prefer"},{"speaker":"Lewis Smith","startTime":266.43,"endTime":270.57,"body":"to run initially as a solo"},{"speaker":"Lewis Smith","startTime":270.57,"endTime":273.03,"body":"entrepreneur because you"},{"speaker":"Lewis Smith","startTime":270.57,"endTime":273.03,"body":"probably won't have a huge team"},{"speaker":"Lewis Smith","startTime":273.03,"endTime":277.2,"body":"to manage a 10 person Customer"},{"speaker":"Lewis Smith","startTime":273.03,"endTime":277.2,"body":"Support Department for you and a"},{"speaker":"Lewis Smith","startTime":277.2,"endTime":279.87,"body":"returns department and an HR."},{"speaker":"Lewis Smith","startTime":277.2,"endTime":279.87,"body":"You don't want that you don't"},{"speaker":"Lewis Smith","startTime":279.87,"endTime":283.26,"body":"want the headaches right as a"},{"speaker":"Lewis Smith","startTime":279.87,"endTime":283.26,"body":"new entrepreneur. So choosing"},{"speaker":"Lewis Smith","startTime":283.26,"endTime":288.39,"body":"high ticket items to focus on if"},{"speaker":"Lewis Smith","startTime":283.26,"endTime":288.39,"body":"you're going into dropshipping"},{"speaker":"Lewis Smith","startTime":288.93,"endTime":292.29,"body":"is like deciding to open a"},{"speaker":"Lewis Smith","startTime":288.93,"endTime":292.29,"body":"restaurant and you think okay, I"},{"speaker":"Lewis Smith","startTime":292.29,"endTime":295.17,"body":"could open a fast food"},{"speaker":"Lewis Smith","startTime":292.29,"endTime":295.17,"body":"restaurant here and maybe just"},{"speaker":"Lewis Smith","startTime":295.26,"endTime":298.14,"body":"get a franchise and then it's"},{"speaker":"Lewis Smith","startTime":295.26,"endTime":298.14,"body":"just throughput but low quality"},{"speaker":"Lewis Smith","startTime":298.14,"endTime":302.13,"body":"food but I need to do really"},{"speaker":"Lewis Smith","startTime":298.14,"endTime":302.13,"body":"high volumes of bid, or I open"},{"speaker":"Lewis Smith","startTime":302.13,"endTime":305.4,"body":"up a gourmet restaurant. And"},{"speaker":"Lewis Smith","startTime":302.13,"endTime":305.4,"body":"instead I say, I'm okay with"},{"speaker":"Lewis Smith","startTime":305.4,"endTime":308.25,"body":"fewer customers, because the"},{"speaker":"Lewis Smith","startTime":305.4,"endTime":308.25,"body":"experience that every customer"},{"speaker":"Lewis Smith","startTime":308.25,"endTime":311.13,"body":"will get will be so much better,"},{"speaker":"Lewis Smith","startTime":308.25,"endTime":311.13,"body":"which means that I can charge a"},{"speaker":"Lewis Smith","startTime":311.13,"endTime":314.1,"body":"higher value, which means"},{"speaker":"Lewis Smith","startTime":311.13,"endTime":314.1,"body":"they'll get higher value from"},{"speaker":"Lewis Smith","startTime":314.13,"endTime":317.4,"body":"their experience. And it just"},{"speaker":"Lewis Smith","startTime":314.13,"endTime":317.4,"body":"means every customer interaction"},{"speaker":"Lewis Smith","startTime":317.4,"endTime":321.48,"body":"can count. And so I know which"},{"speaker":"Lewis Smith","startTime":317.4,"endTime":321.48,"body":"type of business I would opt for"},{"speaker":"Lewis Smith","startTime":321.57,"endTime":325.38,"body":"of the two. And it's the same in"},{"speaker":"Lewis Smith","startTime":321.57,"endTime":325.38,"body":"E commerce, it's the same, it's"},{"speaker":"Lewis Smith","startTime":325.38,"endTime":328.8,"body":"exactly the same concept. I"},{"speaker":"Lewis Smith","startTime":325.38,"endTime":328.8,"body":"recently wanted to upskill"},{"speaker":"Lewis Smith","startTime":328.8,"endTime":331.83,"body":"myself in another area of my"},{"speaker":"Lewis Smith","startTime":328.8,"endTime":331.83,"body":"business. And I thought, well,"},{"speaker":"Lewis Smith","startTime":331.92,"endTime":334.35,"body":"how do I do this, like, I"},{"speaker":"Lewis Smith","startTime":331.92,"endTime":334.35,"body":"haven't yet reached the level"},{"speaker":"Lewis Smith","startTime":334.35,"endTime":337.26,"body":"that I'm aiming for. So I had"},{"speaker":"Lewis Smith","startTime":334.35,"endTime":337.26,"body":"options, I could go and buy a"},{"speaker":"Lewis Smith","startTime":337.38,"endTime":340.98,"body":"cheap course or a cheap program"},{"speaker":"Lewis Smith","startTime":337.38,"endTime":340.98,"body":"online. And, you know, I could"},{"speaker":"Lewis Smith","startTime":340.98,"endTime":343.38,"body":"look on YouTube and try and"},{"speaker":"Lewis Smith","startTime":340.98,"endTime":343.38,"body":"piece it together. In my mind,"},{"speaker":"Lewis Smith","startTime":343.38,"endTime":345.66,"body":"that's like the fast food"},{"speaker":"Lewis Smith","startTime":343.38,"endTime":345.66,"body":"approach, right, that's the, I"},{"speaker":"Lewis Smith","startTime":345.66,"endTime":348.18,"body":"could just look at a low"},{"speaker":"Lewis Smith","startTime":345.66,"endTime":348.18,"body":"investment and see if I can make"},{"speaker":"Lewis Smith","startTime":348.18,"endTime":351.75,"body":"it work. Or I could opt for the"},{"speaker":"Lewis Smith","startTime":348.18,"endTime":351.75,"body":"best, I could find the best"},{"speaker":"Lewis Smith","startTime":351.84,"endTime":354.87,"body":"premium level mastermind that"},{"speaker":"Lewis Smith","startTime":351.84,"endTime":354.87,"body":"ended up costing me well over"},{"speaker":"Lewis Smith","startTime":354.87,"endTime":359.1,"body":"10,000 pounds. And just go for"},{"speaker":"Lewis Smith","startTime":354.87,"endTime":359.1,"body":"it. 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So"},{"speaker":"Lewis Smith","startTime":384.12,"endTime":386.76,"body":"it's the same approach, whether"},{"speaker":"Lewis Smith","startTime":384.12,"endTime":386.76,"body":"you're selling physical products"},{"speaker":"Lewis Smith","startTime":386.76,"endTime":389.67,"body":"online, or if you're thinking"},{"speaker":"Lewis Smith","startTime":386.76,"endTime":389.67,"body":"about investing in yourself,"},{"speaker":"Lewis Smith","startTime":389.94,"endTime":393.75,"body":"oftentimes going for that higher"},{"speaker":"Lewis Smith","startTime":389.94,"endTime":393.75,"body":"priced, higher value option will"},{"speaker":"Lewis Smith","startTime":393.75,"endTime":397.95,"body":"pay dividends in the long term."},{"speaker":"Lewis Smith","startTime":393.75,"endTime":397.95,"body":"But one of the things that is"},{"speaker":"Lewis Smith","startTime":397.95,"endTime":401.34,"body":"worth mentioning with this, and"},{"speaker":"Lewis Smith","startTime":397.95,"endTime":401.34,"body":"whilst we can make progress, you"},{"speaker":"Lewis Smith","startTime":401.34,"endTime":404.25,"body":"can jump in and start a drop"},{"speaker":"Lewis Smith","startTime":401.34,"endTime":404.25,"body":"shipping business and think that"},{"speaker":"Lewis Smith","startTime":404.25,"endTime":406.98,"body":"you're you're going to start"},{"speaker":"Lewis Smith","startTime":404.25,"endTime":406.98,"body":"seeing sales come through"},{"speaker":"Lewis Smith","startTime":406.98,"endTime":410.43,"body":"quickly, we're not going to see"},{"speaker":"Lewis Smith","startTime":406.98,"endTime":410.43,"body":"profitability overnight, in all"},{"speaker":"Lewis Smith","startTime":410.43,"endTime":413.58,"body":"likelihood, so I just want to be"},{"speaker":"Lewis Smith","startTime":410.43,"endTime":413.58,"body":"upfront, manage expectations at"},{"speaker":"Lewis Smith","startTime":413.58,"endTime":417.54,"body":"that front. It's like during"},{"speaker":"Lewis Smith","startTime":413.58,"endTime":417.54,"body":"lockdown, we will remember that"},{"speaker":"Lewis Smith","startTime":417.54,"endTime":420.69,"body":"that time. And we were allowed,"},{"speaker":"Lewis Smith","startTime":417.54,"endTime":420.69,"body":"I think it was for like one run"},{"speaker":"Lewis Smith","startTime":420.69,"endTime":423.9,"body":"per day or one like out walk per"},{"speaker":"Lewis Smith","startTime":420.69,"endTime":423.9,"body":"day that that was the rules,"},{"speaker":"Lewis Smith","startTime":423.9,"endTime":426.57,"body":"right? So I thought, Well, I'm"},{"speaker":"Lewis Smith","startTime":423.9,"endTime":426.57,"body":"gonna make my run count. And I"},{"speaker":"Lewis Smith","startTime":426.57,"endTime":431.04,"body":"had a route in London by Easter"},{"speaker":"Lewis Smith","startTime":426.57,"endTime":431.04,"body":"run. And I used to track my time"},{"speaker":"Lewis Smith","startTime":431.04,"endTime":434.79,"body":"on it. And I remember setting"},{"speaker":"Lewis Smith","startTime":431.04,"endTime":434.79,"body":"myself a target every day using"},{"speaker":"Lewis Smith","startTime":434.79,"endTime":438.27,"body":"my one opportunity to go beat"},{"speaker":"Lewis Smith","startTime":434.79,"endTime":438.27,"body":"that target. And I kind of made"},{"speaker":"Lewis Smith","startTime":438.27,"endTime":440.64,"body":"it into like a game like, I'm"},{"speaker":"Lewis Smith","startTime":438.27,"endTime":440.64,"body":"going to go out there and I'm"},{"speaker":"Lewis Smith","startTime":440.64,"endTime":443.01,"body":"going to beat it. And I used to"},{"speaker":"Lewis Smith","startTime":440.64,"endTime":443.01,"body":"get up really early to try and"},{"speaker":"Lewis Smith","startTime":443.01,"endTime":446.55,"body":"like, get out on that route"},{"speaker":"Lewis Smith","startTime":443.01,"endTime":446.55,"body":"before any traffic it because"},{"speaker":"Lewis Smith","startTime":446.58,"endTime":449.52,"body":"you know you when you're running"},{"speaker":"Lewis Smith","startTime":446.58,"endTime":449.52,"body":"in London, if you hit one"},{"speaker":"Lewis Smith","startTime":449.73,"endTime":452.64,"body":"traffic light at the wrong time,"},{"speaker":"Lewis Smith","startTime":449.73,"endTime":452.64,"body":"it ruins your personal time,"},{"speaker":"Lewis Smith","startTime":452.7,"endTime":455.01,"body":"okay, because you get stuck at"},{"speaker":"Lewis Smith","startTime":452.7,"endTime":455.01,"body":"the light. So I just thought,"},{"speaker":"Lewis Smith","startTime":455.19,"endTime":458.28,"body":"Okay, I'm going to do this. And"},{"speaker":"Lewis Smith","startTime":455.19,"endTime":458.28,"body":"every day, I would do it and I'd"},{"speaker":"Lewis Smith","startTime":458.28,"endTime":461.34,"body":"come near but I wouldn't quite"},{"speaker":"Lewis Smith","startTime":458.28,"endTime":461.34,"body":"succeed. And one day I woke up"},{"speaker":"Lewis Smith","startTime":461.34,"endTime":464.16,"body":"and it was blue skies, it was"},{"speaker":"Lewis Smith","startTime":461.34,"endTime":464.16,"body":"such a clear day, it was"},{"speaker":"Lewis Smith","startTime":464.16,"endTime":468.15,"body":"amazing. Went out no traffic"},{"speaker":"Lewis Smith","startTime":464.16,"endTime":468.15,"body":"really early, and I just flew"},{"speaker":"Lewis Smith","startTime":468.15,"endTime":470.34,"body":"through that route. I knew it's"},{"speaker":"Lewis Smith","startTime":468.15,"endTime":470.34,"body":"so well like the back of my"},{"speaker":"Lewis Smith","startTime":470.34,"endTime":474.12,"body":"hand. And I reached my personal"},{"speaker":"Lewis Smith","startTime":470.34,"endTime":474.12,"body":"back. But the reason that it"},{"speaker":"Lewis Smith","startTime":474.12,"endTime":476.91,"body":"felt so good isn't because I"},{"speaker":"Lewis Smith","startTime":474.12,"endTime":476.91,"body":"just woke up and thought I would"},{"speaker":"Lewis Smith","startTime":476.91,"endTime":480.93,"body":"just do my personal best today"},{"speaker":"Lewis Smith","startTime":476.91,"endTime":480.93,"body":"is because I worked towards it."},{"speaker":"Lewis Smith","startTime":480.93,"endTime":486.3,"body":"It was the the experience of"},{"speaker":"Lewis Smith","startTime":480.93,"endTime":486.3,"body":"building and trying to beat it"},{"speaker":"Lewis Smith","startTime":486.42,"endTime":490.38,"body":"that made that achievement so"},{"speaker":"Lewis Smith","startTime":486.42,"endTime":490.38,"body":"much more fulfilling. And it"},{"speaker":"Lewis Smith","startTime":490.38,"endTime":493.41,"body":"felt better because I take in"},{"speaker":"Lewis Smith","startTime":490.38,"endTime":493.41,"body":"that hard work and that"},{"speaker":"Lewis Smith","startTime":493.41,"endTime":495.9,"body":"persistence, and that action,"},{"speaker":"Lewis Smith","startTime":493.41,"endTime":495.9,"body":"and it's finally paid off. So"},{"speaker":"Lewis Smith","startTime":495.9,"endTime":498.36,"body":"it's the same with dropshipping."},{"speaker":"Lewis Smith","startTime":495.9,"endTime":498.36,"body":"And business, don't expect it to"},{"speaker":"Lewis Smith","startTime":498.36,"endTime":501.42,"body":"be an overnight success. But"},{"speaker":"Lewis Smith","startTime":498.36,"endTime":501.42,"body":"when you are successful, it will"},{"speaker":"Lewis Smith","startTime":501.42,"endTime":504.45,"body":"be so much better. Because you"},{"speaker":"Lewis Smith","startTime":501.42,"endTime":504.45,"body":"put in the hours and the reps."},{"speaker":"James Eardley","startTime":504.75,"endTime":506.76,"body":"That's a great"},{"speaker":"James Eardley","startTime":504.75,"endTime":506.76,"body":"analogy, Louis, it's so true. I"},{"speaker":"James Eardley","startTime":506.76,"endTime":511.53,"body":"think most people understand"},{"speaker":"James Eardley","startTime":506.76,"endTime":511.53,"body":"with every other area of life"},{"speaker":"James Eardley","startTime":511.56,"endTime":513.57,"body":"that if you're going to achieve"},{"speaker":"James Eardley","startTime":511.56,"endTime":513.57,"body":"something great, there'll be"},{"speaker":"James Eardley","startTime":513.57,"endTime":516.36,"body":"work that you have to put in,"},{"speaker":"James Eardley","startTime":513.57,"endTime":516.36,"body":"everyone understands if you're"},{"speaker":"James Eardley","startTime":516.36,"endTime":518.16,"body":"going to run a marathon, then"},{"speaker":"James Eardley","startTime":516.36,"endTime":518.16,"body":"there's going to be months of"},{"speaker":"James Eardley","startTime":518.16,"endTime":521.97,"body":"training. If you're going to go"},{"speaker":"James Eardley","startTime":518.16,"endTime":521.97,"body":"ahead and save up for a new car,"},{"speaker":"James Eardley","startTime":521.97,"endTime":524.58,"body":"there's going to be time of"},{"speaker":"James Eardley","startTime":521.97,"endTime":524.58,"body":"sacrifice, people understand"},{"speaker":"James Eardley","startTime":524.58,"endTime":529.32,"body":"that there has to be effort to"},{"speaker":"James Eardley","startTime":524.58,"endTime":529.32,"body":"get the rewards. But sometimes"},{"speaker":"James Eardley","startTime":529.44,"endTime":532.44,"body":"there is this illusion that I"},{"speaker":"James Eardley","startTime":529.44,"endTime":532.44,"body":"think is sold online, sometimes"},{"speaker":"James Eardley","startTime":532.71,"endTime":535.77,"body":"with a drop shipping business,"},{"speaker":"James Eardley","startTime":532.71,"endTime":535.77,"body":"that there is some sort of"},{"speaker":"James Eardley","startTime":535.83,"endTime":539.28,"body":"secret potion or magic that is"},{"speaker":"James Eardley","startTime":535.83,"endTime":539.28,"body":"different to the rest of the"},{"speaker":"James Eardley","startTime":539.28,"endTime":541.92,"body":"laws that govern the rest of our"},{"speaker":"James Eardley","startTime":539.28,"endTime":541.92,"body":"lives, that we can go into"},{"speaker":"James Eardley","startTime":541.92,"endTime":544.89,"body":"dropshipping businesses and"},{"speaker":"James Eardley","startTime":541.92,"endTime":544.89,"body":"suddenly see overnight success."},{"speaker":"James Eardley","startTime":545.19,"endTime":548.37,"body":"So as I discovered starting a"},{"speaker":"James Eardley","startTime":545.19,"endTime":548.37,"body":"business, you know that"},{"speaker":"James Eardley","startTime":548.37,"endTime":551.61,"body":"absolutely the success is there."},{"speaker":"James Eardley","startTime":548.37,"endTime":551.61,"body":"But it is governed by the same"},{"speaker":"James Eardley","startTime":551.61,"endTime":554.49,"body":"rules as everything else in life"},{"speaker":"James Eardley","startTime":551.61,"endTime":554.49,"body":"that you will put work in,"},{"speaker":"James Eardley","startTime":554.73,"endTime":557.28,"body":"you'll put the time in, you'll"},{"speaker":"James Eardley","startTime":554.73,"endTime":557.28,"body":"learn the lessons, and you'll"},{"speaker":"James Eardley","startTime":557.28,"endTime":559.89,"body":"get to success when you put in"},{"speaker":"James Eardley","startTime":557.28,"endTime":559.89,"body":"consistent action like"},{"speaker":"James Eardley","startTime":559.89,"endTime":562.14,"body":"everything else. And it was a"},{"speaker":"James Eardley","startTime":559.89,"endTime":562.14,"body":"great lesson to learn. I"},{"speaker":"Lewis Smith","startTime":562.14,"endTime":563.85,"body":"think setting that"},{"speaker":"Lewis Smith","startTime":562.14,"endTime":563.85,"body":"from the start, Louis is a good"},{"speaker":"Lewis Smith","startTime":563.85,"endTime":567.84,"body":"point that you've made there. So"},{"speaker":"Lewis Smith","startTime":563.85,"endTime":567.84,"body":"moving into the more"},{"speaker":"Lewis Smith","startTime":567.84,"endTime":570.54,"body":"misconceptions that we see"},{"speaker":"Lewis Smith","startTime":567.84,"endTime":570.54,"body":"around dropshipping because"},{"speaker":"Lewis Smith","startTime":570.54,"endTime":574.38,"body":"there are plenty. What would you"},{"speaker":"Lewis Smith","startTime":570.54,"endTime":574.38,"body":"start? What would you say is one"},{"speaker":"Lewis Smith","startTime":574.38,"endTime":576.81,"body":"of the most common"},{"speaker":"Lewis Smith","startTime":574.38,"endTime":576.81,"body":"misconceptions that you hear?"},{"speaker":"Lewis Smith","startTime":577.14,"endTime":581.4,"body":"Yeah, probably the biggest myth,"},{"speaker":"Lewis Smith","startTime":577.14,"endTime":581.4,"body":"if you like in in dropshipping"},{"speaker":"Lewis Smith","startTime":581.4,"endTime":585.12,"body":"is this idea of the overnight"},{"speaker":"Lewis Smith","startTime":581.4,"endTime":585.12,"body":"success and it doesn't help when"},{"speaker":"Lewis Smith","startTime":585.15,"endTime":589.95,"body":"you see YouTube videos that are"},{"speaker":"Lewis Smith","startTime":585.15,"endTime":589.95,"body":"using these kind of flashy"},{"speaker":"Lewis Smith","startTime":590.28,"endTime":593.58,"body":"headlines and flashy titles to"},{"speaker":"Lewis Smith","startTime":590.28,"endTime":593.58,"body":"try and grab people in to"},{"speaker":"Lewis Smith","startTime":593.58,"endTime":596.34,"body":"convince them that like I tried"},{"speaker":"Lewis Smith","startTime":593.58,"endTime":596.34,"body":"dropshipping for one week, and"},{"speaker":"Lewis Smith","startTime":596.37,"endTime":599.4,"body":"here are the results. And you"},{"speaker":"Lewis Smith","startTime":596.37,"endTime":599.4,"body":"just think well, if it was that"},{"speaker":"Lewis Smith","startTime":599.4,"endTime":601.83,"body":"easy, everyone I'm gonna do it"},{"speaker":"Lewis Smith","startTime":599.4,"endTime":601.83,"body":"right. So it's not that easy,"},{"speaker":"Lewis Smith","startTime":601.83,"endTime":604.86,"body":"which is good because the people"},{"speaker":"Lewis Smith","startTime":601.83,"endTime":604.86,"body":"who put in the effort, kind of"},{"speaker":"Lewis Smith","startTime":604.86,"endTime":607.56,"body":"build a moat around themselves"},{"speaker":"Lewis Smith","startTime":604.86,"endTime":607.56,"body":"and can build a long term"},{"speaker":"Lewis Smith","startTime":607.65,"endTime":612.42,"body":"sustainable business. So, like"},{"speaker":"Lewis Smith","startTime":607.65,"endTime":612.42,"body":"with any solid structure that"},{"speaker":"Lewis Smith","startTime":612.42,"endTime":615.84,"body":"you're building in real life, a"},{"speaker":"Lewis Smith","startTime":612.42,"endTime":615.84,"body":"successful business needs strong"},{"speaker":"Lewis Smith","startTime":615.84,"endTime":620.55,"body":"foundations to build over time"},{"speaker":"Lewis Smith","startTime":615.84,"endTime":620.55,"body":"and last night, I was reading my"},{"speaker":"Lewis Smith","startTime":620.58,"endTime":623.28,"body":"two year old son a bedtime story"},{"speaker":"Lewis Smith","startTime":620.58,"endTime":623.28,"body":"I put him to bed and he was"},{"speaker":"Lewis Smith","startTime":623.28,"endTime":625.68,"body":"like, you know, Dad, can you"},{"speaker":"Lewis Smith","startTime":623.28,"endTime":625.68,"body":"read me a story so I thought,"},{"speaker":"Lewis Smith","startTime":625.68,"endTime":630.21,"body":"okay, picked up, nursery rhymes"},{"speaker":"Lewis Smith","startTime":625.68,"endTime":630.21,"body":"book and flicked to page 65 News"},{"speaker":"Lewis Smith","startTime":630.21,"endTime":632.76,"body":"Jack and the Beanstalk right?"},{"speaker":"Lewis Smith","startTime":630.21,"endTime":632.76,"body":"You probably know the story,"},{"speaker":"Lewis Smith","startTime":633.33,"endTime":636.6,"body":"gives walking down the street,"},{"speaker":"Lewis Smith","startTime":633.33,"endTime":636.6,"body":"he's got Dickie trees in his cow"},{"speaker":"Lewis Smith","startTime":636.6,"endTime":639.93,"body":"for some magic beans or magic"},{"speaker":"Lewis Smith","startTime":636.6,"endTime":639.93,"body":"seeds that you can implant in"},{"speaker":"Lewis Smith","startTime":639.93,"endTime":643.2,"body":"the ground. And he does that."},{"speaker":"Lewis Smith","startTime":639.93,"endTime":643.2,"body":"And the next morning, lo and"},{"speaker":"Lewis Smith","startTime":643.2,"endTime":645.66,"body":"behold, there's a beanstalk"},{"speaker":"Lewis Smith","startTime":643.2,"endTime":645.66,"body":"that's grown out of the ground,"},{"speaker":"Lewis Smith","startTime":645.66,"endTime":649.2,"body":"and it's above the clouds"},{"speaker":"Lewis Smith","startTime":645.66,"endTime":649.2,"body":"already. Okay, perfect scenario."},{"speaker":"Lewis Smith","startTime":649.23,"endTime":651.48,"body":"So he wakes up in the morning,"},{"speaker":"Lewis Smith","startTime":649.23,"endTime":651.48,"body":"he climbs up to the clouds meets"},{"speaker":"Lewis Smith","startTime":651.48,"endTime":654.09,"body":"the giant, etc, etc. I'm sure"},{"speaker":"Lewis Smith","startTime":651.48,"endTime":654.09,"body":"you know that the story and it"},{"speaker":"Lewis Smith","startTime":654.09,"endTime":657.69,"body":"made me think, firstly, I wonder"},{"speaker":"Lewis Smith","startTime":654.09,"endTime":657.69,"body":"if something that grows that"},{"speaker":"Lewis Smith","startTime":657.69,"endTime":660.57,"body":"quickly will ever be created in"},{"speaker":"Lewis Smith","startTime":657.69,"endTime":660.57,"body":"nature, possibly some"},{"speaker":"Lewis Smith","startTime":660.57,"endTime":663.45,"body":"genetically modified mutant"},{"speaker":"Lewis Smith","startTime":660.57,"endTime":663.45,"body":"Beanstalk, or something in the"},{"speaker":"Lewis Smith","startTime":663.45,"endTime":668.31,"body":"future might might be created."},{"speaker":"Lewis Smith","startTime":663.45,"endTime":668.31,"body":"But the point is, people expect"},{"speaker":"Lewis Smith","startTime":668.31,"endTime":671.76,"body":"sometimes with business that"},{"speaker":"Lewis Smith","startTime":668.31,"endTime":671.76,"body":"they'll just sprinkle a few"},{"speaker":"Lewis Smith","startTime":671.76,"endTime":675.3,"body":"seeds, like they'll upload a few"},{"speaker":"Lewis Smith","startTime":671.76,"endTime":675.3,"body":"products to a dodgy looking"},{"speaker":"Lewis Smith","startTime":675.72,"endTime":678.96,"body":"ecommerce store that they've"},{"speaker":"Lewis Smith","startTime":675.72,"endTime":678.96,"body":"thrown together cheaply. They go"},{"speaker":"Lewis Smith","startTime":678.96,"endTime":681.57,"body":"to sleep, and then they wake up"},{"speaker":"Lewis Smith","startTime":678.96,"endTime":681.57,"body":"in the morning, the next day."},{"speaker":"Lewis Smith","startTime":681.84,"endTime":684.3,"body":"And lo and behold, the store's"},{"speaker":"Lewis Smith","startTime":681.84,"endTime":684.3,"body":"grown above the clouds, you"},{"speaker":"Lewis Smith","startTime":684.3,"endTime":686.82,"body":"know, they've got these sales"},{"speaker":"Lewis Smith","startTime":684.3,"endTime":686.82,"body":"flying in from all angles, and"},{"speaker":"Lewis Smith","startTime":686.82,"endTime":689.73,"body":"it's just an overnight success."},{"speaker":"Lewis Smith","startTime":686.82,"endTime":689.73,"body":"And it's just not going to"},{"speaker":"Lewis Smith","startTime":689.73,"endTime":692.07,"body":"happen. There's a reason why"},{"speaker":"Lewis Smith","startTime":689.73,"endTime":692.07,"body":"Jack and the Beanstalk is a"},{"speaker":"Lewis Smith","startTime":692.07,"endTime":695.28,"body":"fairy tale, right? One of the"},{"speaker":"Lewis Smith","startTime":692.07,"endTime":695.28,"body":"biggest myths in dropshipping is"},{"speaker":"Lewis Smith","startTime":695.28,"endTime":698.88,"body":"this idea of overnight success."},{"speaker":"Lewis Smith","startTime":695.28,"endTime":698.88,"body":"And so that's one of the things"},{"speaker":"Lewis Smith","startTime":698.88,"endTime":701.7,"body":"that I think we need to debunk"},{"speaker":"Lewis Smith","startTime":698.88,"endTime":701.7,"body":"and say actually, it's not going"},{"speaker":"Lewis Smith","startTime":701.7,"endTime":706.17,"body":"to be an overnight success. But"},{"speaker":"Lewis Smith","startTime":701.7,"endTime":706.17,"body":"it can happen after a lot of"},{"speaker":"Lewis Smith","startTime":706.29,"endTime":709.32,"body":"buildup. So after front loading"},{"speaker":"Lewis Smith","startTime":706.29,"endTime":709.32,"body":"the work, eventually there will"},{"speaker":"Lewis Smith","startTime":709.32,"endTime":712.17,"body":"be a tipping point where to"},{"speaker":"Lewis Smith","startTime":709.32,"endTime":712.17,"body":"outsiders, it might seem like an"},{"speaker":"Lewis Smith","startTime":712.17,"endTime":715.08,"body":"overnight success. But you know,"},{"speaker":"Lewis Smith","startTime":712.17,"endTime":715.08,"body":"you've been working on building"},{"speaker":"Lewis Smith","startTime":715.08,"endTime":717.99,"body":"those foundations on growing the"},{"speaker":"Lewis Smith","startTime":715.08,"endTime":717.99,"body":"Beanstalk, if you like, right"},{"speaker":"Lewis Smith","startTime":717.99,"endTime":723.06,"body":"for a long time. Now, the other"},{"speaker":"Lewis Smith","startTime":717.99,"endTime":723.06,"body":"thing that sometimes goes around"},{"speaker":"Lewis Smith","startTime":723.06,"endTime":727.02,"body":"as a myth as a false"},{"speaker":"Lewis Smith","startTime":723.06,"endTime":727.02,"body":"expectation, is thinking that"},{"speaker":"Lewis Smith","startTime":727.08,"endTime":730.44,"body":"people can start without any"},{"speaker":"Lewis Smith","startTime":727.08,"endTime":730.44,"body":"investment at all. It's a bit"},{"speaker":"Lewis Smith","startTime":730.44,"endTime":733.59,"body":"like expecting to sound right,"},{"speaker":"Lewis Smith","startTime":730.44,"endTime":733.59,"body":"I'm going to start a band, but"},{"speaker":"Lewis Smith","startTime":733.59,"endTime":737.4,"body":"we don't have any instruments."},{"speaker":"Lewis Smith","startTime":733.59,"endTime":737.4,"body":"It's like, well, the right tools"},{"speaker":"Lewis Smith","startTime":737.85,"endTime":740.88,"body":"in that environment are"},{"speaker":"Lewis Smith","startTime":737.85,"endTime":740.88,"body":"essential to create something of"},{"speaker":"Lewis Smith","startTime":740.88,"endTime":744.18,"body":"value, you know, you is, I guess"},{"speaker":"Lewis Smith","startTime":740.88,"endTime":744.18,"body":"you could create an acapella"},{"speaker":"Lewis Smith","startTime":744.18,"endTime":747.36,"body":"band. But if you're going to"},{"speaker":"Lewis Smith","startTime":744.18,"endTime":747.36,"body":"create an instrumental band and"},{"speaker":"Lewis Smith","startTime":747.36,"endTime":750.3,"body":"you don't have any instruments,"},{"speaker":"Lewis Smith","startTime":747.36,"endTime":750.3,"body":"then you know that there's no"},{"speaker":"Lewis Smith","startTime":750.3,"endTime":752.55,"body":"investment there, it's going to"},{"speaker":"Lewis Smith","startTime":750.3,"endTime":752.55,"body":"be very, very difficult for you"},{"speaker":"Lewis Smith","startTime":752.55,"endTime":755.07,"body":"to do it, you might have to"},{"speaker":"Lewis Smith","startTime":752.55,"endTime":755.07,"body":"start beatboxing or find some"},{"speaker":"Lewis Smith","startTime":755.07,"endTime":759.21,"body":"other ways to make it work. So I"},{"speaker":"Lewis Smith","startTime":755.07,"endTime":759.21,"body":"think that's the myth that you"},{"speaker":"Lewis Smith","startTime":759.21,"endTime":762.3,"body":"can start with zero investment."},{"speaker":"Lewis Smith","startTime":759.21,"endTime":762.3,"body":"Now, whilst dropshipping does"},{"speaker":"Lewis Smith","startTime":762.33,"endTime":766.44,"body":"offer the opportunity of a much"},{"speaker":"Lewis Smith","startTime":762.33,"endTime":766.44,"body":"lower upfront cost, you know,"},{"speaker":"Lewis Smith","startTime":766.44,"endTime":769.86,"body":"you're not got things like"},{"speaker":"Lewis Smith","startTime":766.44,"endTime":769.86,"body":"leasing a huge warehouse, you've"},{"speaker":"Lewis Smith","startTime":769.86,"endTime":773.13,"body":"not got to commit loads of"},{"speaker":"Lewis Smith","startTime":769.86,"endTime":773.13,"body":"capital to buying stock in or"},{"speaker":"Lewis Smith","startTime":773.19,"endTime":776.76,"body":"paying for containers to come in"},{"speaker":"Lewis Smith","startTime":773.19,"endTime":776.76,"body":"from China or hiring a few a"},{"speaker":"Lewis Smith","startTime":776.76,"endTime":779.52,"body":"full team or a sales team or"},{"speaker":"Lewis Smith","startTime":776.76,"endTime":779.52,"body":"anything like that, you can"},{"speaker":"Lewis Smith","startTime":779.52,"endTime":782.67,"body":"effectively get the business up"},{"speaker":"Lewis Smith","startTime":779.52,"endTime":782.67,"body":"and running with a very low"},{"speaker":"Lewis Smith","startTime":782.67,"endTime":786.84,"body":"upfront investment. But there"},{"speaker":"Lewis Smith","startTime":782.67,"endTime":786.84,"body":"are still expenses. And you want"},{"speaker":"Lewis Smith","startTime":786.84,"endTime":789.6,"body":"to go into this with your eyes"},{"speaker":"Lewis Smith","startTime":786.84,"endTime":789.6,"body":"wide open, we'll be upfront and"},{"speaker":"Lewis Smith","startTime":789.6,"endTime":792.96,"body":"honest with you and tell you"},{"speaker":"Lewis Smith","startTime":789.6,"endTime":792.96,"body":"that expense slide ads, like"},{"speaker":"Lewis Smith","startTime":793.08,"endTime":795.36,"body":"developing your website, even if"},{"speaker":"Lewis Smith","startTime":793.08,"endTime":795.36,"body":"you're doing it yourself, there"},{"speaker":"Lewis Smith","startTime":795.36,"endTime":797.94,"body":"will be some costs associated"},{"speaker":"Lewis Smith","startTime":795.36,"endTime":797.94,"body":"with it, maybe getting logos"},{"speaker":"Lewis Smith","startTime":797.94,"endTime":800.61,"body":"designed to maybe a bit of web"},{"speaker":"Lewis Smith","startTime":797.94,"endTime":800.61,"body":"design here and there, if you're"},{"speaker":"Lewis Smith","startTime":800.61,"endTime":803.31,"body":"not that good at it yourself,"},{"speaker":"Lewis Smith","startTime":800.61,"endTime":803.31,"body":"and you want tweaks done by a"},{"speaker":"Lewis Smith","startTime":803.31,"endTime":808.41,"body":"freelancer, but it's about smart"},{"speaker":"Lewis Smith","startTime":803.31,"endTime":808.41,"body":"investment, not no investment at"},{"speaker":"Lewis Smith","startTime":808.41,"endTime":811.32,"body":"all, you know, I wouldn't"},{"speaker":"Lewis Smith","startTime":808.41,"endTime":811.32,"body":"celebrate the fact that I got my"},{"speaker":"Lewis Smith","startTime":811.32,"endTime":814.74,"body":"business up and running with no"},{"speaker":"Lewis Smith","startTime":811.32,"endTime":814.74,"body":"investment. To me that just says"},{"speaker":"Lewis Smith","startTime":814.74,"endTime":818.4,"body":"okay, well, then you were just"},{"speaker":"Lewis Smith","startTime":814.74,"endTime":818.4,"body":"trading your time for money and"},{"speaker":"Lewis Smith","startTime":818.43,"endTime":821.19,"body":"think how good it could have"},{"speaker":"Lewis Smith","startTime":818.43,"endTime":821.19,"body":"been if you had invested some of"},{"speaker":"Lewis Smith","startTime":821.19,"endTime":825.24,"body":"that money into the right skills"},{"speaker":"Lewis Smith","startTime":821.19,"endTime":825.24,"body":"into the right mentorship"},{"speaker":"Lewis Smith","startTime":825.24,"endTime":827.82,"body":"community into the right"},{"speaker":"Lewis Smith","startTime":825.24,"endTime":827.82,"body":"platforms into the right ads"},{"speaker":"Lewis Smith","startTime":827.82,"endTime":830.16,"body":"that you could have got up and"},{"speaker":"Lewis Smith","startTime":827.82,"endTime":830.16,"body":"running so much faster. So it's"},{"speaker":"Lewis Smith","startTime":830.16,"endTime":834.06,"body":"not necessarily something I'd"},{"speaker":"Lewis Smith","startTime":830.16,"endTime":834.06,"body":"celebrate. And I think many are"},{"speaker":"Lewis Smith","startTime":834.06,"endTime":838.17,"body":"sold on this dream of passive"},{"speaker":"Lewis Smith","startTime":834.06,"endTime":838.17,"body":"income. You know, they talk"},{"speaker":"Lewis Smith","startTime":838.17,"endTime":840.18,"body":"about this in the four hour"},{"speaker":"Lewis Smith","startTime":838.17,"endTime":840.18,"body":"workweek, you can it sounds"},{"speaker":"Lewis Smith","startTime":840.18,"endTime":843.33,"body":"amazing. And everyone dreams of"},{"speaker":"Lewis Smith","startTime":840.18,"endTime":843.33,"body":"like you're lying in your"},{"speaker":"Lewis Smith","startTime":843.33,"endTime":846.57,"body":"hammock and you've got money"},{"speaker":"Lewis Smith","startTime":843.33,"endTime":846.57,"body":"flowing into your bank account,"},{"speaker":"Lewis Smith","startTime":846.57,"endTime":848.49,"body":"and you'd never have to do"},{"speaker":"Lewis Smith","startTime":846.57,"endTime":848.49,"body":"anything because it's passive"},{"speaker":"Lewis Smith","startTime":848.49,"endTime":853.17,"body":"income. Now, whilst dropshipping"},{"speaker":"Lewis Smith","startTime":848.49,"endTime":853.17,"body":"can offer more freedom is not"},{"speaker":"Lewis Smith","startTime":853.17,"endTime":855.66,"body":"entirely hands off, we won't"},{"speaker":"Lewis Smith","startTime":853.17,"endTime":855.66,"body":"tell you that it is, you know,"},{"speaker":"Lewis Smith","startTime":856.32,"endTime":860.1,"body":"we front load the work with"},{"speaker":"Lewis Smith","startTime":856.32,"endTime":860.1,"body":"these businesses, we put in the"},{"speaker":"Lewis Smith","startTime":860.1,"endTime":864.51,"body":"time, the effort, the"},{"speaker":"Lewis Smith","startTime":860.1,"endTime":864.51,"body":"infrastructure, so that later we"},{"speaker":"Lewis Smith","startTime":864.51,"endTime":868.68,"body":"can remove ourselves from the"},{"speaker":"Lewis Smith","startTime":864.51,"endTime":868.68,"body":"director that the CEO position"},{"speaker":"Lewis Smith","startTime":868.68,"endTime":871.89,"body":"of the business and make"},{"speaker":"Lewis Smith","startTime":868.68,"endTime":871.89,"body":"ourselves an owner of the"},{"speaker":"Lewis Smith","startTime":871.89,"endTime":874.26,"body":"business. Those two roles are"},{"speaker":"Lewis Smith","startTime":871.89,"endTime":874.26,"body":"very different. When you first"},{"speaker":"Lewis Smith","startTime":874.26,"endTime":876.81,"body":"start you are the sales rep, the"},{"speaker":"Lewis Smith","startTime":874.26,"endTime":876.81,"body":"marketing manager, the customer"},{"speaker":"Lewis Smith","startTime":876.81,"endTime":879.69,"body":"support the returns the HR that"},{"speaker":"Lewis Smith","startTime":876.81,"endTime":879.69,"body":"you are doing everything right,"},{"speaker":"Lewis Smith","startTime":879.69,"endTime":882.48,"body":"you're running the ads, you're"},{"speaker":"Lewis Smith","startTime":879.69,"endTime":882.48,"body":"the media buyer, but eventually"},{"speaker":"Lewis Smith","startTime":882.51,"endTime":885.75,"body":"you can put people in place"},{"speaker":"Lewis Smith","startTime":882.51,"endTime":885.75,"body":"systems, software's in place for"},{"speaker":"Lewis Smith","startTime":885.75,"endTime":889.35,"body":"those things, and you can start"},{"speaker":"Lewis Smith","startTime":885.75,"endTime":889.35,"body":"to kind of retreated a little"},{"speaker":"Lewis Smith","startTime":889.35,"endTime":893.19,"body":"bit from the business so you can"},{"speaker":"Lewis Smith","startTime":889.35,"endTime":893.19,"body":"take a top level view and"},{"speaker":"Lewis Smith","startTime":893.19,"endTime":896.25,"body":"realize I've now got my life"},{"speaker":"Lewis Smith","startTime":893.19,"endTime":896.25,"body":"back and I have an income source"},{"speaker":"Lewis Smith","startTime":896.25,"endTime":899.76,"body":"here. That is semi passive."},{"speaker":"Lewis Smith","startTime":896.25,"endTime":899.76,"body":"Maybe occasionally you log in"},{"speaker":"Lewis Smith","startTime":899.76,"endTime":903.36,"body":"and pay suppliers once a month,"},{"speaker":"Lewis Smith","startTime":899.76,"endTime":903.36,"body":"but day to day, you're not"},{"speaker":"Lewis Smith","startTime":903.36,"endTime":906.39,"body":"really doing that much. And then"},{"speaker":"Lewis Smith","startTime":903.36,"endTime":906.39,"body":"that frees up capacity to create"},{"speaker":"Lewis Smith","startTime":906.39,"endTime":910.59,"body":"a second or a third business. So"},{"speaker":"Lewis Smith","startTime":906.39,"endTime":910.59,"body":"as another myth that I think we"},{"speaker":"Lewis Smith","startTime":910.59,"endTime":913.62,"body":"need to bust is not entirely"},{"speaker":"Lewis Smith","startTime":910.59,"endTime":913.62,"body":"passive, but that's okay. It's"},{"speaker":"Lewis Smith","startTime":913.62,"endTime":914.61,"body":"fun. It's all part of the"},{"speaker":"James Eardley","startTime":914.61,"endTime":916.62,"body":"challenge. It is."},{"speaker":"James Eardley","startTime":914.61,"endTime":916.62,"body":"And I think these"},{"speaker":"James Eardley","startTime":916.62,"endTime":921.0,"body":"misconceptions, they come from"},{"speaker":"James Eardley","startTime":916.62,"endTime":921.0,"body":"half truths that people realize"},{"speaker":"James Eardley","startTime":921.0,"endTime":923.94,"body":"that dropshipping are such a low"},{"speaker":"James Eardley","startTime":921.0,"endTime":923.94,"body":"barrier to entry, and that it's"},{"speaker":"James Eardley","startTime":923.94,"endTime":926.91,"body":"a low investment business to"},{"speaker":"James Eardley","startTime":923.94,"endTime":926.91,"body":"start, there's not a high"},{"speaker":"James Eardley","startTime":926.91,"endTime":929.64,"body":"upfront cost. And then people"},{"speaker":"James Eardley","startTime":926.91,"endTime":929.64,"body":"realize that you can have it"},{"speaker":"James Eardley","startTime":929.67,"endTime":934.2,"body":"running semi passively, then"},{"speaker":"James Eardley","startTime":929.67,"endTime":934.2,"body":"that gets exaggerated to zero"},{"speaker":"James Eardley","startTime":934.2,"endTime":937.38,"body":"investment required. And zero"},{"speaker":"James Eardley","startTime":934.2,"endTime":937.38,"body":"time required. It's sort of"},{"speaker":"James Eardley","startTime":937.47,"endTime":940.59,"body":"taken to that extreme, because"},{"speaker":"James Eardley","startTime":937.47,"endTime":940.59,"body":"there are those advantages. But"},{"speaker":"James Eardley","startTime":940.59,"endTime":942.51,"body":"we still need to be realistic"},{"speaker":"James Eardley","startTime":940.59,"endTime":942.51,"body":"that of course, there's going to"},{"speaker":"James Eardley","startTime":942.51,"endTime":944.85,"body":"be an investment. And of course,"},{"speaker":"James Eardley","startTime":942.51,"endTime":944.85,"body":"there's going to be time, down"},{"speaker":"James Eardley","startTime":944.85,"endTime":948.3,"body":"the lines that there is, and I"},{"speaker":"James Eardley","startTime":944.85,"endTime":948.3,"body":"really want to get into this"},{"speaker":"James Eardley","startTime":948.33,"endTime":952.29,"body":"today, as we are doing. There is"},{"speaker":"James Eardley","startTime":948.33,"endTime":952.29,"body":"a misconception around the word"},{"speaker":"James Eardley","startTime":952.29,"endTime":955.26,"body":"dropshipping. And when people"},{"speaker":"James Eardley","startTime":952.29,"endTime":955.26,"body":"think about it as a business"},{"speaker":"James Eardley","startTime":955.26,"endTime":958.56,"body":"model, there's the idea that you"},{"speaker":"James Eardley","startTime":955.26,"endTime":958.56,"body":"can watch two or three free"},{"speaker":"James Eardley","startTime":958.56,"endTime":961.92,"body":"YouTube videos, and have a"},{"speaker":"James Eardley","startTime":958.56,"endTime":961.92,"body":"business that's generating 1000s"},{"speaker":"James Eardley","startTime":961.92,"endTime":965.73,"body":"The next month. And I can laugh"},{"speaker":"James Eardley","startTime":961.92,"endTime":965.73,"body":"at this myself only because I"},{"speaker":"James Eardley","startTime":965.76,"endTime":969.84,"body":"absolutely was in that position"},{"speaker":"James Eardley","startTime":965.76,"endTime":969.84,"body":"before and where I also believe"},{"speaker":"James Eardley","startTime":969.84,"endTime":972.72,"body":"that and I thought I'll watch a"},{"speaker":"James Eardley","startTime":969.84,"endTime":972.72,"body":"few videos, start a business,"},{"speaker":"James Eardley","startTime":972.96,"endTime":976.44,"body":"watch somebody come in the next"},{"speaker":"James Eardley","startTime":972.96,"endTime":976.44,"body":"month. So I can see how it is"},{"speaker":"James Eardley","startTime":976.44,"endTime":979.92,"body":"easy to fall into that. But I'm"},{"speaker":"James Eardley","startTime":976.44,"endTime":979.92,"body":"glad that we can really dive in"},{"speaker":"James Eardley","startTime":979.92,"endTime":983.04,"body":"and understand that it is a"},{"speaker":"James Eardley","startTime":979.92,"endTime":983.04,"body":"genuine business. We're looking"},{"speaker":"James Eardley","startTime":983.04,"endTime":985.95,"body":"after customers, we're selling"},{"speaker":"James Eardley","startTime":983.04,"endTime":985.95,"body":"quality products. We're creating"},{"speaker":"James Eardley","startTime":985.95,"endTime":988.8,"body":"a genuine ecommerce business,"},{"speaker":"James Eardley","startTime":985.95,"endTime":988.8,"body":"we're not just it's not a"},{"speaker":"James Eardley","startTime":988.8,"endTime":991.83,"body":"gimmicky type of drop shipping"},{"speaker":"James Eardley","startTime":988.8,"endTime":991.83,"body":"business that we're running. And"},{"speaker":"James Eardley","startTime":991.83,"endTime":994.95,"body":"we're not taking very seriously."},{"speaker":"James Eardley","startTime":991.83,"endTime":994.95,"body":"It is different from that. But"},{"speaker":"James Eardley","startTime":994.95,"endTime":998.4,"body":"the rewards are amazing. And"},{"speaker":"James Eardley","startTime":994.95,"endTime":998.4,"body":"we've seen some fantastic"},{"speaker":"James Eardley","startTime":998.43,"endTime":1001.04,"body":"rewards that our members have"},{"speaker":"James Eardley","startTime":998.43,"endTime":1001.04,"body":"had in the masterclass"},{"speaker":"James Eardley","startTime":1001.07,"endTime":1004.43,"body":"community. And you mentioned it"},{"speaker":"James Eardley","startTime":1001.07,"endTime":1004.43,"body":"looks from the outside like"},{"speaker":"James Eardley","startTime":1004.43,"endTime":1007.37,"body":"overnight success, but of course"},{"speaker":"James Eardley","startTime":1004.43,"endTime":1007.37,"body":"they've put in work to get to"},{"speaker":"James Eardley","startTime":1007.37,"endTime":1011.57,"body":"that position. So perhaps you"},{"speaker":"James Eardley","startTime":1007.37,"endTime":1011.57,"body":"could share with us the stories"},{"speaker":"James Eardley","startTime":1011.57,"endTime":1014.78,"body":"that you've heard from our"},{"speaker":"James Eardley","startTime":1011.57,"endTime":1014.78,"body":"masterclass members, that really"},{"speaker":"James Eardley","startTime":1014.78,"endTime":1017.33,"body":"paints a picture of what the"},{"speaker":"James Eardley","startTime":1014.78,"endTime":1017.33,"body":"reality of dropshipping is,"},{"speaker":"Lewis Smith","startTime":1017.72,"endTime":1020.03,"body":"yeah, where to"},{"speaker":"Lewis Smith","startTime":1017.72,"endTime":1020.03,"body":"start there. There are so many"},{"speaker":"Lewis Smith","startTime":1020.15,"endTime":1022.55,"body":"success stories. Now, it's"},{"speaker":"Lewis Smith","startTime":1020.15,"endTime":1022.55,"body":"fascinating inside our"},{"speaker":"Lewis Smith","startTime":1022.55,"endTime":1025.07,"body":"community, you just have to log"},{"speaker":"Lewis Smith","startTime":1022.55,"endTime":1025.07,"body":"in there. And there's always new"},{"speaker":"Lewis Smith","startTime":1025.07,"endTime":1027.83,"body":"wins being posted in there every"},{"speaker":"Lewis Smith","startTime":1025.07,"endTime":1027.83,"body":"single day about someone leaving"},{"speaker":"Lewis Smith","startTime":1027.83,"endTime":1031.31,"body":"their job, or someone making"},{"speaker":"Lewis Smith","startTime":1027.83,"endTime":1031.31,"body":"their first 100k or someone you"},{"speaker":"Lewis Smith","startTime":1031.31,"endTime":1033.53,"body":"know, signing just a new"},{"speaker":"Lewis Smith","startTime":1031.31,"endTime":1033.53,"body":"supplier or making their first"},{"speaker":"Lewis Smith","startTime":1033.53,"endTime":1037.4,"body":"sale like winds up on all levels"},{"speaker":"Lewis Smith","startTime":1033.53,"endTime":1037.4,"body":"of spectrum. I mean, when I"},{"speaker":"Lewis Smith","startTime":1037.4,"endTime":1041.03,"body":"first started, if I'm talking"},{"speaker":"Lewis Smith","startTime":1037.4,"endTime":1041.03,"body":"about my personal experience, I"},{"speaker":"Lewis Smith","startTime":1041.03,"endTime":1044.18,"body":"had these visions of quick"},{"speaker":"Lewis Smith","startTime":1041.03,"endTime":1044.18,"body":"success, I was like, I'm going"},{"speaker":"Lewis Smith","startTime":1044.18,"endTime":1047.6,"body":"to make this work, I'm going to"},{"speaker":"Lewis Smith","startTime":1044.18,"endTime":1047.6,"body":"fly through the failures and the"},{"speaker":"Lewis Smith","startTime":1047.63,"endTime":1051.59,"body":"obstacles and the hurdles until"},{"speaker":"Lewis Smith","startTime":1047.63,"endTime":1051.59,"body":"I get the result that I'm after,"},{"speaker":"Lewis Smith","startTime":1051.59,"endTime":1054.8,"body":"which was that time, location,"},{"speaker":"Lewis Smith","startTime":1051.59,"endTime":1054.8,"body":"freedom, that autonomy and"},{"speaker":"Lewis Smith","startTime":1054.8,"endTime":1059.27,"body":"control back over my time. But"},{"speaker":"Lewis Smith","startTime":1054.8,"endTime":1059.27,"body":"the reality was, it wasn't"},{"speaker":"Lewis Smith","startTime":1059.48,"endTime":1062.21,"body":"anywhere near that level of"},{"speaker":"Lewis Smith","startTime":1059.48,"endTime":1062.21,"body":"freedom. When I started, it was"},{"speaker":"Lewis Smith","startTime":1062.21,"endTime":1065.18,"body":"the nights of research because I"},{"speaker":"Lewis Smith","startTime":1062.21,"endTime":1065.18,"body":"was balancing it with a day job"},{"speaker":"Lewis Smith","startTime":1065.18,"endTime":1068.21,"body":"at the time, it was early"},{"speaker":"Lewis Smith","startTime":1065.18,"endTime":1068.21,"body":"mornings of researching, calling"},{"speaker":"Lewis Smith","startTime":1068.21,"endTime":1071.96,"body":"suppliers, learning, absorbing,"},{"speaker":"Lewis Smith","startTime":1068.21,"endTime":1071.96,"body":"building relationships with"},{"speaker":"Lewis Smith","startTime":1071.96,"endTime":1075.59,"body":"suppliers, learning ads, you"},{"speaker":"Lewis Smith","startTime":1071.96,"endTime":1075.59,"body":"know, it was a grind, but I"},{"speaker":"Lewis Smith","startTime":1075.59,"endTime":1077.9,"body":"loved every minute of it."},{"speaker":"Lewis Smith","startTime":1075.59,"endTime":1077.9,"body":"Because I was like a sponge,"},{"speaker":"Lewis Smith","startTime":1077.9,"endTime":1080.66,"body":"just absorbing all of this"},{"speaker":"Lewis Smith","startTime":1077.9,"endTime":1080.66,"body":"information and thinking every"},{"speaker":"Lewis Smith","startTime":1080.66,"endTime":1084.56,"body":"single flu and every single"},{"speaker":"Lewis Smith","startTime":1080.66,"endTime":1084.56,"body":"piece of context that I'm"},{"speaker":"Lewis Smith","startTime":1084.56,"endTime":1089.9,"body":"gathering here is preparing me"},{"speaker":"Lewis Smith","startTime":1084.56,"endTime":1089.9,"body":"to go it alone and to become a"},{"speaker":"Lewis Smith","startTime":1089.9,"endTime":1092.66,"body":"business owner, that eventually"},{"speaker":"Lewis Smith","startTime":1089.9,"endTime":1092.66,"body":"when I make that jump are"},{"speaker":"Lewis Smith","startTime":1092.66,"endTime":1097.07,"body":"filled, way more prepared, and"},{"speaker":"Lewis Smith","startTime":1092.66,"endTime":1097.07,"body":"so much more set up for this. So"},{"speaker":"Lewis Smith","startTime":1097.49,"endTime":1100.58,"body":"that was that was the that was"},{"speaker":"Lewis Smith","startTime":1097.49,"endTime":1100.58,"body":"my own experience initially. And"},{"speaker":"Lewis Smith","startTime":1100.58,"endTime":1104.63,"body":"I look back on how quickly I had"},{"speaker":"Lewis Smith","startTime":1100.58,"endTime":1104.63,"body":"to absorb that information, and"},{"speaker":"Lewis Smith","startTime":1104.63,"endTime":1108.59,"body":"take action. And it makes me"},{"speaker":"Lewis Smith","startTime":1104.63,"endTime":1108.59,"body":"realize how little I really knew"},{"speaker":"Lewis Smith","startTime":1108.59,"endTime":1113.15,"body":"going into it. I think if I"},{"speaker":"Lewis Smith","startTime":1108.59,"endTime":1113.15,"body":"could jump back into my former"},{"speaker":"Lewis Smith","startTime":1113.18,"endTime":1117.98,"body":"mind before I joined, it would"},{"speaker":"Lewis Smith","startTime":1113.18,"endTime":1117.98,"body":"be fascinating to to kind of"},{"speaker":"Lewis Smith","startTime":1118.01,"endTime":1121.34,"body":"read what my expectations were"},{"speaker":"Lewis Smith","startTime":1118.01,"endTime":1121.34,"body":"and what I thought like I"},{"speaker":"Lewis Smith","startTime":1121.61,"endTime":1123.89,"body":"thought I had the answers. I"},{"speaker":"Lewis Smith","startTime":1121.61,"endTime":1123.89,"body":"thought the only thing I"},{"speaker":"Lewis Smith","startTime":1123.89,"endTime":1126.44,"body":"probably need is like the"},{"speaker":"Lewis Smith","startTime":1123.89,"endTime":1126.44,"body":"suppliers. You know, because I"},{"speaker":"Lewis Smith","startTime":1126.44,"endTime":1128.36,"body":"know how to run ads. I've seen a"},{"speaker":"Lewis Smith","startTime":1126.44,"endTime":1128.36,"body":"couple of YouTube videos. I"},{"speaker":"Lewis Smith","startTime":1128.36,"endTime":1131.03,"body":"know, I know how to do Facebook"},{"speaker":"Lewis Smith","startTime":1128.36,"endTime":1131.03,"body":"ads and basic Google ads. But"},{"speaker":"Lewis Smith","startTime":1131.03,"endTime":1134.96,"body":"there's so many parts of this"},{"speaker":"Lewis Smith","startTime":1131.03,"endTime":1134.96,"body":"business model that I had to"},{"speaker":"Lewis Smith","startTime":1134.96,"endTime":1137.75,"body":"learn the hard way. And I made"},{"speaker":"Lewis Smith","startTime":1134.96,"endTime":1137.75,"body":"so many costly mistakes,"},{"speaker":"Lewis Smith","startTime":1137.78,"endTime":1141.23,"body":"especially trying to apply this"},{"speaker":"Lewis Smith","startTime":1137.78,"endTime":1141.23,"body":"into the UK market where it"},{"speaker":"Lewis Smith","startTime":1141.23,"endTime":1144.35,"body":"wasn't taught. So it's great to"},{"speaker":"Lewis Smith","startTime":1141.23,"endTime":1144.35,"body":"see that the members that we"},{"speaker":"Lewis Smith","startTime":1144.35,"endTime":1148.37,"body":"work with now can avoid a lot of"},{"speaker":"Lewis Smith","startTime":1144.35,"endTime":1148.37,"body":"those really costly, time"},{"speaker":"Lewis Smith","startTime":1148.37,"endTime":1151.82,"body":"consuming mistakes, and just"},{"speaker":"Lewis Smith","startTime":1148.37,"endTime":1151.82,"body":"take the most direct path to"},{"speaker":"Lewis Smith","startTime":1151.82,"endTime":1154.79,"body":"getting a fast return on their"},{"speaker":"Lewis Smith","startTime":1151.82,"endTime":1154.79,"body":"investment. That's what it's all"},{"speaker":"Lewis Smith","startTime":1154.79,"endTime":1157.91,"body":"about. You know, we don't want"},{"speaker":"Lewis Smith","startTime":1154.79,"endTime":1157.91,"body":"to make it more difficult than"},{"speaker":"Lewis Smith","startTime":1157.91,"endTime":1161.45,"body":"it needs to be for people. One"},{"speaker":"Lewis Smith","startTime":1157.91,"endTime":1161.45,"body":"of our members and Phil, for"},{"speaker":"Lewis Smith","startTime":1161.45,"endTime":1164.9,"body":"example, were who we featured in"},{"speaker":"Lewis Smith","startTime":1161.45,"endTime":1164.9,"body":"Episode 43. We had a chat with"},{"speaker":"Lewis Smith","startTime":1164.9,"endTime":1168.71,"body":"him. He balanced a full time job"},{"speaker":"Lewis Smith","startTime":1164.9,"endTime":1168.71,"body":"whilst he was launching his drop"},{"speaker":"Lewis Smith","startTime":1168.71,"endTime":1171.86,"body":"shipping business. And his"},{"speaker":"Lewis Smith","startTime":1168.71,"endTime":1171.86,"body":"dedication to that turned his"},{"speaker":"Lewis Smith","startTime":1171.86,"endTime":1178.79,"body":"initial investment into 162,000"},{"speaker":"Lewis Smith","startTime":1171.86,"endTime":1178.79,"body":"pounds per turn in around five"},{"speaker":"Lewis Smith","startTime":1178.91,"endTime":1183.89,"body":"months. So he's just hit 162,000"},{"speaker":"Lewis Smith","startTime":1178.91,"endTime":1183.89,"body":"pounds in sales. Five months"},{"speaker":"Lewis Smith","startTime":1183.92,"endTime":1187.61,"body":"since joining the dropship"},{"speaker":"Lewis Smith","startTime":1183.92,"endTime":1187.61,"body":"unlocked masterclass and we just"},{"speaker":"Lewis Smith","startTime":1187.61,"endTime":1190.79,"body":"saw that post I think yesterday"},{"speaker":"Lewis Smith","startTime":1187.61,"endTime":1190.79,"body":"in our community. So it's about"},{"speaker":"Lewis Smith","startTime":1190.97,"endTime":1194.3,"body":"persistence, and it's about"},{"speaker":"Lewis Smith","startTime":1190.97,"endTime":1194.3,"body":"learning from every single step"},{"speaker":"Lewis Smith","startTime":1194.3,"endTime":1197.72,"body":"just like Phil did. They're a"},{"speaker":"Lewis Smith","startTime":1194.3,"endTime":1197.72,"body":"great example. But success"},{"speaker":"Lewis Smith","startTime":1197.72,"endTime":1200.27,"body":"doesn't come without his"},{"speaker":"Lewis Smith","startTime":1197.72,"endTime":1200.27,"body":"challenges every 100 product is"},{"speaker":"Lewis Smith","startTime":1200.27,"endTime":1203.0,"body":"going to face hurdles. But it's"},{"speaker":"Lewis Smith","startTime":1200.27,"endTime":1203.0,"body":"that resilient. It's that"},{"speaker":"Lewis Smith","startTime":1203.0,"endTime":1205.85,"body":"willingness to adapt, that makes"},{"speaker":"Lewis Smith","startTime":1203.0,"endTime":1205.85,"body":"all the difference. And if you"},{"speaker":"Lewis Smith","startTime":1205.85,"endTime":1209.21,"body":"can have a community of like"},{"speaker":"Lewis Smith","startTime":1205.85,"endTime":1209.21,"body":"minded entrepreneurs and"},{"speaker":"Lewis Smith","startTime":1209.21,"endTime":1212.48,"body":"aspiring business owners around"},{"speaker":"Lewis Smith","startTime":1209.21,"endTime":1212.48,"body":"you and a blueprint to follow,"},{"speaker":"Lewis Smith","startTime":1212.69,"endTime":1217.13,"body":"it's going to make your path so"},{"speaker":"Lewis Smith","startTime":1212.69,"endTime":1217.13,"body":"much less costly, but also so"},{"speaker":"Lewis Smith","startTime":1217.13,"endTime":1217.94,"body":"much more enjoyable."},{"speaker":"James Eardley","startTime":1218.39,"endTime":1220.28,"body":"It's so much more"},{"speaker":"James Eardley","startTime":1218.39,"endTime":1220.28,"body":"rewarding, and you know, the"},{"speaker":"James Eardley","startTime":1220.28,"endTime":1223.43,"body":"work that you've put in, then"},{"speaker":"James Eardley","startTime":1220.28,"endTime":1223.43,"body":"you can really feel proud of"},{"speaker":"James Eardley","startTime":1223.43,"endTime":1226.34,"body":"yourself that you've made the"},{"speaker":"James Eardley","startTime":1223.43,"endTime":1226.34,"body":"rewards and you've made the"},{"speaker":"James Eardley","startTime":1226.34,"endTime":1228.92,"body":"success that you're looking for"},{"speaker":"James Eardley","startTime":1226.34,"endTime":1228.92,"body":"in the first place. full story"},{"speaker":"James Eardley","startTime":1228.92,"endTime":1232.67,"body":"is incredible. And that episode"},{"speaker":"James Eardley","startTime":1228.92,"endTime":1232.67,"body":"was an absolute pleasure. And on"},{"speaker":"James Eardley","startTime":1232.67,"endTime":1235.46,"body":"the topic of what we're talking"},{"speaker":"James Eardley","startTime":1232.67,"endTime":1235.46,"body":"about, Phil talked exactly about"},{"speaker":"James Eardley","startTime":1235.46,"endTime":1238.22,"body":"the work that he put in. And he"},{"speaker":"James Eardley","startTime":1235.46,"endTime":1238.22,"body":"talks about the fact that of"},{"speaker":"James Eardley","startTime":1238.22,"endTime":1240.5,"body":"course, there were sacrifices"},{"speaker":"James Eardley","startTime":1238.22,"endTime":1240.5,"body":"that he had to put work in to"},{"speaker":"James Eardley","startTime":1240.5,"endTime":1244.16,"body":"get up to that point. But he was"},{"speaker":"James Eardley","startTime":1240.5,"endTime":1244.16,"body":"so honest with us about the work"},{"speaker":"James Eardley","startTime":1244.16,"endTime":1246.71,"body":"that he put in, and he made a"},{"speaker":"James Eardley","startTime":1244.16,"endTime":1246.71,"body":"point that everyone can do it"},{"speaker":"James Eardley","startTime":1246.74,"endTime":1249.89,"body":"when you put the work in to get"},{"speaker":"James Eardley","startTime":1246.74,"endTime":1249.89,"body":"to that stage. I know we've had"},{"speaker":"James Eardley","startTime":1249.89,"endTime":1252.35,"body":"a great story and great"},{"speaker":"James Eardley","startTime":1249.89,"endTime":1252.35,"body":"conversations with Jared, you've"},{"speaker":"James Eardley","startTime":1252.35,"endTime":1255.59,"body":"done 4 million pounds. Now in"},{"speaker":"James Eardley","startTime":1252.35,"endTime":1255.59,"body":"his first few years. We've had a"},{"speaker":"James Eardley","startTime":1255.62,"endTime":1258.98,"body":"conversation with him on the"},{"speaker":"James Eardley","startTime":1255.62,"endTime":1258.98,"body":"podcast recently. And Suraj, we"},{"speaker":"James Eardley","startTime":1258.98,"endTime":1262.46,"body":"featured him as well, he made"},{"speaker":"James Eardley","startTime":1258.98,"endTime":1262.46,"body":"sort of 12 to 13,000 pounds in"},{"speaker":"James Eardley","startTime":1262.46,"endTime":1266.3,"body":"his first few months, as well."},{"speaker":"James Eardley","startTime":1262.46,"endTime":1266.3,"body":"And we can reel off names all"},{"speaker":"James Eardley","startTime":1266.3,"endTime":1268.64,"body":"day, because there's that many"},{"speaker":"James Eardley","startTime":1266.3,"endTime":1268.64,"body":"wins that we see now in the"},{"speaker":"James Eardley","startTime":1268.64,"endTime":1272.48,"body":"masterclass community, it is a"},{"speaker":"James Eardley","startTime":1268.64,"endTime":1272.48,"body":"pleasure to see. But the common"},{"speaker":"James Eardley","startTime":1272.48,"endTime":1275.54,"body":"theme, of course, is that these"},{"speaker":"James Eardley","startTime":1272.48,"endTime":1275.54,"body":"people are putting work in. And"},{"speaker":"James Eardley","startTime":1275.54,"endTime":1278.99,"body":"they're building genuine,"},{"speaker":"James Eardley","startTime":1275.54,"endTime":1278.99,"body":"serious businesses. They don't"},{"speaker":"James Eardley","startTime":1278.99,"endTime":1282.71,"body":"see themselves as dropshippers."},{"speaker":"James Eardley","startTime":1278.99,"endTime":1282.71,"body":"Because that almost gives you an"},{"speaker":"James Eardley","startTime":1282.71,"endTime":1284.81,"body":"idea of like a gimmicky business"},{"speaker":"James Eardley","startTime":1282.71,"endTime":1284.81,"body":"that you're not taking"},{"speaker":"James Eardley","startTime":1284.81,"endTime":1287.0,"body":"seriously, you're looking to"},{"speaker":"James Eardley","startTime":1284.81,"endTime":1287.0,"body":"make a quick buck, you're not"},{"speaker":"James Eardley","startTime":1287.0,"endTime":1290.21,"body":"looking to look after customers,"},{"speaker":"James Eardley","startTime":1287.0,"endTime":1290.21,"body":"you're not looking to sell high"},{"speaker":"James Eardley","startTime":1290.21,"endTime":1294.32,"body":"quality products. Instead, they"},{"speaker":"James Eardley","startTime":1290.21,"endTime":1294.32,"body":"see themselves as ecommerce"},{"speaker":"James Eardley","startTime":1294.32,"endTime":1298.13,"body":"business owners, serious people"},{"speaker":"James Eardley","startTime":1294.32,"endTime":1298.13,"body":"with serious businesses making"},{"speaker":"James Eardley","startTime":1298.13,"endTime":1301.07,"body":"serious money. And I think"},{"speaker":"James Eardley","startTime":1298.13,"endTime":1301.07,"body":"that's that's the key that I've"},{"speaker":"James Eardley","startTime":1301.07,"endTime":1305.03,"body":"seen in the thread of successful"},{"speaker":"James Eardley","startTime":1301.07,"endTime":1305.03,"body":"members that we've spoken to. So"},{"speaker":"James Eardley","startTime":1305.6,"endTime":1309.14,"body":"with that said, What would you"},{"speaker":"James Eardley","startTime":1305.6,"endTime":1309.14,"body":"say is some realistic return on"},{"speaker":"James Eardley","startTime":1309.14,"endTime":1312.29,"body":"investment expectations for"},{"speaker":"James Eardley","startTime":1309.14,"endTime":1312.29,"body":"people to have in their mind"},{"speaker":"James Eardley","startTime":1312.47,"endTime":1315.68,"body":"when they're just starting out"},{"speaker":"James Eardley","startTime":1312.47,"endTime":1315.68,"body":"in dropshipping? Absolutely."},{"speaker":"Lewis Smith","startTime":1315.68,"endTime":1317.81,"body":"So let's talk"},{"speaker":"Lewis Smith","startTime":1315.68,"endTime":1317.81,"body":"numbers and try and see if we"},{"speaker":"Lewis Smith","startTime":1317.81,"endTime":1322.34,"body":"can set some realistic return on"},{"speaker":"Lewis Smith","startTime":1317.81,"endTime":1322.34,"body":"investment expectations. Because"},{"speaker":"Lewis Smith","startTime":1322.34,"endTime":1324.32,"body":"that I think is crucial for"},{"speaker":"Lewis Smith","startTime":1322.34,"endTime":1324.32,"body":"anyone who's beginning their"},{"speaker":"Lewis Smith","startTime":1324.32,"endTime":1327.11,"body":"dropshipping journey you want to"},{"speaker":"Lewis Smith","startTime":1324.32,"endTime":1327.11,"body":"know when you've invested how"},{"speaker":"Lewis Smith","startTime":1327.26,"endTime":1330.86,"body":"quickly can you see an ROI on"},{"speaker":"Lewis Smith","startTime":1327.26,"endTime":1330.86,"body":"that investment. So your initial"},{"speaker":"Lewis Smith","startTime":1330.86,"endTime":1333.89,"body":"investment might range from"},{"speaker":"Lewis Smith","startTime":1330.86,"endTime":1333.89,"body":"anywhere from a few 100 pounds"},{"speaker":"Lewis Smith","startTime":1333.89,"endTime":1338.03,"body":"to a few 1000 pounds covering"},{"speaker":"Lewis Smith","startTime":1333.89,"endTime":1338.03,"body":"website set up ads, maybe if you"},{"speaker":"Lewis Smith","startTime":1338.03,"endTime":1340.94,"body":"do decide to shortcut your route"},{"speaker":"Lewis Smith","startTime":1338.03,"endTime":1340.94,"body":"to success and invest in a"},{"speaker":"Lewis Smith","startTime":1340.94,"endTime":1343.46,"body":"program or mentorship for"},{"speaker":"Lewis Smith","startTime":1340.94,"endTime":1343.46,"body":"education, maybe for"},{"speaker":"Lewis Smith","startTime":1343.46,"endTime":1347.45,"body":"accountability, community"},{"speaker":"Lewis Smith","startTime":1343.46,"endTime":1347.45,"body":"support, live meetups, with"},{"speaker":"Lewis Smith","startTime":1347.45,"endTime":1349.91,"body":"other aspiring business owners"},{"speaker":"Lewis Smith","startTime":1347.45,"endTime":1349.91,"body":"like yourself like that might"},{"speaker":"Lewis Smith","startTime":1350.15,"endTime":1352.22,"body":"mean that your initial"},{"speaker":"Lewis Smith","startTime":1350.15,"endTime":1352.22,"body":"investment, your initial outlay"},{"speaker":"Lewis Smith","startTime":1352.22,"endTime":1355.28,"body":"is a little bit more. But how"},{"speaker":"Lewis Smith","startTime":1352.22,"endTime":1355.28,"body":"fast you can see our return on"},{"speaker":"Lewis Smith","startTime":1355.28,"endTime":1358.58,"body":"investment then will depend on"},{"speaker":"Lewis Smith","startTime":1355.28,"endTime":1358.58,"body":"how quickly you can get your"},{"speaker":"Lewis Smith","startTime":1358.58,"endTime":1362.0,"body":"questions answered, and your"},{"speaker":"Lewis Smith","startTime":1358.58,"endTime":1362.0,"body":"effort and your strategy and"},{"speaker":"Lewis Smith","startTime":1362.0,"endTime":1365.84,"body":"your determination and how much"},{"speaker":"Lewis Smith","startTime":1362.0,"endTime":1365.84,"body":"action you take as well. So I"},{"speaker":"Lewis Smith","startTime":1365.84,"endTime":1368.3,"body":"think the investment in the"},{"speaker":"Lewis Smith","startTime":1365.84,"endTime":1368.3,"body":"right mentorship, guidance and"},{"speaker":"Lewis Smith","startTime":1368.3,"endTime":1371.36,"body":"strategy and the community is"},{"speaker":"Lewis Smith","startTime":1368.3,"endTime":1371.36,"body":"like if you think about if you"},{"speaker":"Lewis Smith","startTime":1371.36,"endTime":1373.64,"body":"go back to the gourmet"},{"speaker":"Lewis Smith","startTime":1371.36,"endTime":1373.64,"body":"restaurant example that I talked"},{"speaker":"Lewis Smith","startTime":1373.64,"endTime":1376.82,"body":"about earlier, imagine you've"},{"speaker":"Lewis Smith","startTime":1373.64,"endTime":1376.82,"body":"decided you're going for your"},{"speaker":"Lewis Smith","startTime":1376.85,"endTime":1379.37,"body":"gourmet restaurant instead of"},{"speaker":"Lewis Smith","startTime":1376.85,"endTime":1379.37,"body":"the fast food chain. So you've"},{"speaker":"Lewis Smith","startTime":1379.37,"endTime":1383.18,"body":"decided high ticket is for you."},{"speaker":"Lewis Smith","startTime":1379.37,"endTime":1383.18,"body":"You decide to invest in a high"},{"speaker":"Lewis Smith","startTime":1383.18,"endTime":1386.51,"body":"quality set of kitchen knives"},{"speaker":"Lewis Smith","startTime":1383.18,"endTime":1386.51,"body":"for your chef case that like a"},{"speaker":"Lewis Smith","startTime":1386.51,"endTime":1390.41,"body":"really good sharp set of knives."},{"speaker":"Lewis Smith","startTime":1386.51,"endTime":1390.41,"body":"Now initially, that might seem"},{"speaker":"Lewis Smith","startTime":1390.41,"endTime":1394.58,"body":"like a big outlay relatively."},{"speaker":"Lewis Smith","startTime":1390.41,"endTime":1394.58,"body":"But once that chef is cutting"},{"speaker":"Lewis Smith","startTime":1394.58,"endTime":1398.0,"body":"through the ingredients, and not"},{"speaker":"Lewis Smith","startTime":1394.58,"endTime":1398.0,"body":"wasting time and not complaining"},{"speaker":"Lewis Smith","startTime":1398.03,"endTime":1401.33,"body":"and making these masterpiece"},{"speaker":"Lewis Smith","startTime":1398.03,"endTime":1401.33,"body":"dishes that far outweigh the"},{"speaker":"Lewis Smith","startTime":1401.33,"endTime":1404.06,"body":"initial cost of those knives,"},{"speaker":"Lewis Smith","startTime":1401.33,"endTime":1404.06,"body":"because of how much you can then"},{"speaker":"Lewis Smith","startTime":1404.06,"endTime":1406.64,"body":"charge for them as a restaurant,"},{"speaker":"Lewis Smith","startTime":1404.06,"endTime":1406.64,"body":"it all make sense. And you"},{"speaker":"Lewis Smith","startTime":1406.64,"endTime":1410.03,"body":"realize how worthwhile it was,"},{"speaker":"Lewis Smith","startTime":1406.64,"endTime":1410.03,"body":"rather than buying some dodgy"},{"speaker":"Lewis Smith","startTime":1410.03,"endTime":1413.6,"body":"set of blunt knives off which."},{"speaker":"Lewis Smith","startTime":1410.03,"endTime":1413.6,"body":"So it's like, you want to make"},{"speaker":"Lewis Smith","startTime":1413.6,"endTime":1416.75,"body":"sure that you're getting the"},{"speaker":"Lewis Smith","startTime":1413.6,"endTime":1416.75,"body":"high quality set up and the"},{"speaker":"Lewis Smith","startTime":1416.75,"endTime":1419.96,"body":"foundation's in place first. And"},{"speaker":"Lewis Smith","startTime":1416.75,"endTime":1419.96,"body":"the beauty of dropshipping is"},{"speaker":"Lewis Smith","startTime":1419.96,"endTime":1423.62,"body":"its scalability. So once you're"},{"speaker":"Lewis Smith","startTime":1419.96,"endTime":1423.62,"body":"up and running, scaling up, the"},{"speaker":"Lewis Smith","startTime":1423.62,"endTime":1426.95,"body":"business just becomes a matter"},{"speaker":"Lewis Smith","startTime":1423.62,"endTime":1426.95,"body":"of optimizing your ads, maybe"},{"speaker":"Lewis Smith","startTime":1426.95,"endTime":1430.61,"body":"setting up your website,"},{"speaker":"Lewis Smith","startTime":1426.95,"endTime":1430.61,"body":"improving your conversion rate"},{"speaker":"Lewis Smith","startTime":1430.61,"endTime":1433.4,"body":"on your site, and then just"},{"speaker":"Lewis Smith","startTime":1430.61,"endTime":1433.4,"body":"building more supplier"},{"speaker":"Lewis Smith","startTime":1433.49,"endTime":1436.76,"body":"relationships. So it's certainly"},{"speaker":"Lewis Smith","startTime":1433.49,"endTime":1436.76,"body":"not uncommon for us to see"},{"speaker":"Lewis Smith","startTime":1436.76,"endTime":1439.88,"body":"members of our dropship or not"},{"speaker":"Lewis Smith","startTime":1436.76,"endTime":1439.88,"body":"to masterclass with their"},{"speaker":"Lewis Smith","startTime":1439.88,"endTime":1443.48,"body":"businesses double or triple"},{"speaker":"Lewis Smith","startTime":1439.88,"endTime":1443.48,"body":"their revenue as they start to"},{"speaker":"Lewis Smith","startTime":1443.6,"endTime":1446.84,"body":"refine their operations. I"},{"speaker":"Lewis Smith","startTime":1443.6,"endTime":1446.84,"body":"remember when one of our members"},{"speaker":"Lewis Smith","startTime":1446.84,"endTime":1449.57,"body":"he just mentioned Jared, we were"},{"speaker":"Lewis Smith","startTime":1446.84,"endTime":1449.57,"body":"first talking when he joined the"},{"speaker":"Lewis Smith","startTime":1449.57,"endTime":1452.69,"body":"program a few years ago, and he"},{"speaker":"Lewis Smith","startTime":1449.57,"endTime":1452.69,"body":"was working with us making a few"},{"speaker":"Lewis Smith","startTime":1452.75,"endTime":1456.11,"body":"sales when he first started. And"},{"speaker":"Lewis Smith","startTime":1452.75,"endTime":1456.11,"body":"once he was up and running with"},{"speaker":"Lewis Smith","startTime":1456.11,"endTime":1458.81,"body":"his store, probably I don't know"},{"speaker":"Lewis Smith","startTime":1456.11,"endTime":1458.81,"body":"how long six weeks in something"},{"speaker":"Lewis Smith","startTime":1458.81,"endTime":1462.02,"body":"like that. And we used to chat"},{"speaker":"Lewis Smith","startTime":1458.81,"endTime":1462.02,"body":"about his the challenges he was"},{"speaker":"Lewis Smith","startTime":1462.02,"endTime":1464.63,"body":"having and the questions he had"},{"speaker":"Lewis Smith","startTime":1462.02,"endTime":1464.63,"body":"on our weekly coaching calls. We"},{"speaker":"Lewis Smith","startTime":1464.63,"endTime":1467.33,"body":"have two coaching calls every"},{"speaker":"Lewis Smith","startTime":1464.63,"endTime":1467.33,"body":"week. And we were asking how he"},{"speaker":"Lewis Smith","startTime":1467.33,"endTime":1469.4,"body":"was getting on and he was always"},{"speaker":"Lewis Smith","startTime":1467.33,"endTime":1469.4,"body":"asking the right questions. And"},{"speaker":"Lewis Smith","startTime":1469.4,"endTime":1473.21,"body":"you could just hear the belief"},{"speaker":"Lewis Smith","startTime":1469.4,"endTime":1473.21,"body":"he had in himself and that he"},{"speaker":"Lewis Smith","startTime":1473.21,"endTime":1476.15,"body":"was he was going to make it and"},{"speaker":"Lewis Smith","startTime":1473.21,"endTime":1476.15,"body":"we were just there to facilitate"},{"speaker":"Lewis Smith","startTime":1476.15,"endTime":1478.19,"body":"that approach. And it was that"},{"speaker":"Lewis Smith","startTime":1476.15,"endTime":1478.19,"body":"getting the mindset in the right"},{"speaker":"Lewis Smith","startTime":1478.19,"endTime":1481.04,"body":"place. He invested in himself."},{"speaker":"Lewis Smith","startTime":1478.19,"endTime":1481.04,"body":"He was serious about this. And"},{"speaker":"Lewis Smith","startTime":1481.04,"endTime":1485.51,"body":"over time, he's been able to"},{"speaker":"Lewis Smith","startTime":1481.04,"endTime":1485.51,"body":"scale that initial investment to"},{"speaker":"Lewis Smith","startTime":1485.51,"endTime":1489.41,"body":"beyond 4 million pounds in sales"},{"speaker":"Lewis Smith","startTime":1485.51,"endTime":1489.41,"body":"just for one of his stores. I"},{"speaker":"Lewis Smith","startTime":1489.41,"endTime":1492.62,"body":"think he has multiple now. Now"},{"speaker":"Lewis Smith","startTime":1489.41,"endTime":1492.62,"body":"we actually had Jared on the"},{"speaker":"Lewis Smith","startTime":1492.62,"endTime":1496.79,"body":"podcast in Episode 39 of the"},{"speaker":"Lewis Smith","startTime":1492.62,"endTime":1496.79,"body":"dropship unlocked podcast we"},{"speaker":"Lewis Smith","startTime":1496.79,"endTime":1500.12,"body":"talked to Jared about how he"},{"speaker":"Lewis Smith","startTime":1496.79,"endTime":1500.12,"body":"went from zero to four got"},{"speaker":"Lewis Smith","startTime":1500.12,"endTime":1504.35,"body":"million pounds in sales by"},{"speaker":"Lewis Smith","startTime":1500.12,"endTime":1504.35,"body":"focusing not just on quick wins,"},{"speaker":"Lewis Smith","startTime":1504.53,"endTime":1508.1,"body":"but on building a brand, and on"},{"speaker":"Lewis Smith","startTime":1504.53,"endTime":1508.1,"body":"building customer loyalty as"},{"speaker":"Lewis Smith","startTime":1508.1,"endTime":1511.31,"body":"well. So definitely check out"},{"speaker":"Lewis Smith","startTime":1508.1,"endTime":1511.31,"body":"that episode 39. Yeah,"},{"speaker":"James Eardley","startTime":1511.31,"endTime":1513.38,"body":"and he spoke to"},{"speaker":"James Eardley","startTime":1511.31,"endTime":1513.38,"body":"us about customer loyalty, which"},{"speaker":"James Eardley","startTime":1513.41,"endTime":1516.71,"body":"isn't something that's often"},{"speaker":"James Eardley","startTime":1513.41,"endTime":1516.71,"body":"associated with drop shippers"},{"speaker":"James Eardley","startTime":1516.71,"endTime":1519.5,"body":"and drop shipping businesses."},{"speaker":"James Eardley","startTime":1516.71,"endTime":1519.5,"body":"There's an idea, the"},{"speaker":"James Eardley","startTime":1519.5,"endTime":1521.87,"body":"expectations out there that if"},{"speaker":"James Eardley","startTime":1519.5,"endTime":1521.87,"body":"you're drop shipping, you"},{"speaker":"James Eardley","startTime":1521.87,"endTime":1524.24,"body":"probably don't really think"},{"speaker":"James Eardley","startTime":1521.87,"endTime":1524.24,"body":"about the customers journey."},{"speaker":"James Eardley","startTime":1524.69,"endTime":1527.51,"body":"There's an idea that the ads"},{"speaker":"James Eardley","startTime":1524.69,"endTime":1527.51,"body":"that you actually run as a drop"},{"speaker":"James Eardley","startTime":1527.51,"endTime":1530.78,"body":"shipper are a little bit"},{"speaker":"James Eardley","startTime":1527.51,"endTime":1530.78,"body":"misleading. And they sell and"},{"speaker":"James Eardley","startTime":1530.78,"endTime":1533.69,"body":"promise something that you can't"},{"speaker":"James Eardley","startTime":1530.78,"endTime":1533.69,"body":"deliver on with the product. But"},{"speaker":"James Eardley","startTime":1533.69,"endTime":1537.05,"body":"it's different with the business"},{"speaker":"James Eardley","startTime":1533.69,"endTime":1537.05,"body":"model that we we employ. And I"},{"speaker":"James Eardley","startTime":1537.05,"endTime":1539.87,"body":"employ, we make sure that"},{"speaker":"James Eardley","startTime":1537.05,"endTime":1539.87,"body":"customers are having a fantastic"},{"speaker":"James Eardley","startTime":1539.87,"endTime":1542.03,"body":"experience, they've got high"},{"speaker":"James Eardley","startTime":1539.87,"endTime":1542.03,"body":"quality products that are"},{"speaker":"James Eardley","startTime":1542.03,"endTime":1545.93,"body":"delivered quickly. And that way"},{"speaker":"James Eardley","startTime":1542.03,"endTime":1545.93,"body":"we get repeat customers. So I"},{"speaker":"James Eardley","startTime":1545.93,"endTime":1548.36,"body":"think we've done a good job"},{"speaker":"James Eardley","startTime":1545.93,"endTime":1548.36,"body":"today, really setting up what"},{"speaker":"James Eardley","startTime":1548.36,"endTime":1552.5,"body":"the reality is. And in my mind,"},{"speaker":"James Eardley","startTime":1548.36,"endTime":1552.5,"body":"the reality is so much better"},{"speaker":"James Eardley","startTime":1552.71,"endTime":1557.09,"body":"than the expectations that we"},{"speaker":"James Eardley","startTime":1552.71,"endTime":1557.09,"body":"initially set limits hard work,"},{"speaker":"James Eardley","startTime":1557.6,"endTime":1561.02,"body":"the eventual reward is so much"},{"speaker":"James Eardley","startTime":1557.6,"endTime":1561.02,"body":"better, you will end up making"},{"speaker":"James Eardley","startTime":1561.02,"endTime":1563.69,"body":"more money because it's a real"},{"speaker":"James Eardley","startTime":1561.02,"endTime":1563.69,"body":"genuine business that has long"},{"speaker":"James Eardley","startTime":1563.69,"endTime":1568.49,"body":"term rewards, because it's"},{"speaker":"James Eardley","startTime":1563.69,"endTime":1568.49,"body":"scalable. And it with consistent"},{"speaker":"James Eardley","startTime":1568.49,"endTime":1572.24,"body":"effort, you can take it as far"},{"speaker":"James Eardley","startTime":1568.49,"endTime":1572.24,"body":"as you want to. And also, you"},{"speaker":"James Eardley","startTime":1572.24,"endTime":1574.28,"body":"feel rewarded for the work that"},{"speaker":"James Eardley","startTime":1572.24,"endTime":1574.28,"body":"you've put in the whole way"},{"speaker":"James Eardley","startTime":1574.28,"endTime":1576.8,"body":"through. And you've got lessons"},{"speaker":"James Eardley","startTime":1574.28,"endTime":1576.8,"body":"that you can take with you to"},{"speaker":"James Eardley","startTime":1576.8,"endTime":1580.16,"body":"build other businesses forever"},{"speaker":"James Eardley","startTime":1576.8,"endTime":1580.16,"body":"for the rest of your life. So"},{"speaker":"James Eardley","startTime":1580.25,"endTime":1582.38,"body":"the reality, I think, is so much"},{"speaker":"James Eardley","startTime":1580.25,"endTime":1582.38,"body":"better than what I first"},{"speaker":"James Eardley","startTime":1582.38,"endTime":1585.44,"body":"pictured when I first thought"},{"speaker":"James Eardley","startTime":1582.38,"endTime":1585.44,"body":"about starting a drop shipping"},{"speaker":"James Eardley","startTime":1585.44,"endTime":1589.31,"body":"business. It's been great to"},{"speaker":"James Eardley","startTime":1585.44,"endTime":1589.31,"body":"talk about the stories that"},{"speaker":"James Eardley","startTime":1589.31,"endTime":1592.31,"body":"we've heard off so we can really"},{"speaker":"James Eardley","startTime":1589.31,"endTime":1592.31,"body":"set the expectations of what"},{"speaker":"James Eardley","startTime":1592.34,"endTime":1596.09,"body":"reality is. And I know that Ben,"},{"speaker":"James Eardley","startTime":1592.34,"endTime":1596.09,"body":"another member of ours who's"},{"speaker":"James Eardley","startTime":1596.09,"endTime":1599.48,"body":"recently hit 50k. In sales, he"},{"speaker":"James Eardley","startTime":1596.09,"endTime":1599.48,"body":"talked to us and gave us a long"},{"speaker":"James Eardley","startTime":1599.48,"endTime":1602.57,"body":"post in the community, about his"},{"speaker":"James Eardley","startTime":1599.48,"endTime":1602.57,"body":"journey, and about the ups and"},{"speaker":"James Eardley","startTime":1602.57,"endTime":1605.78,"body":"downs. But ultimately, the"},{"speaker":"James Eardley","startTime":1602.57,"endTime":1605.78,"body":"success he's seeing and he's"},{"speaker":"James Eardley","startTime":1605.78,"endTime":1609.35,"body":"about to see now that he's"},{"speaker":"James Eardley","startTime":1605.78,"endTime":1609.35,"body":"hired, his virtual assistant is"},{"speaker":"James Eardley","startTime":1609.35,"endTime":1612.65,"body":"going to be fantastic to watch"},{"speaker":"James Eardley","startTime":1609.35,"endTime":1612.65,"body":"Leon as well. So Marco and"},{"speaker":"James Eardley","startTime":1612.65,"endTime":1615.95,"body":"Leanne worked together. And she"},{"speaker":"James Eardley","startTime":1612.65,"endTime":1615.95,"body":"and Marco, they've been telling"},{"speaker":"James Eardley","startTime":1615.95,"endTime":1619.04,"body":"us about the success that"},{"speaker":"James Eardley","startTime":1615.95,"endTime":1619.04,"body":"they're seeing now, and things"},{"speaker":"James Eardley","startTime":1619.04,"endTime":1621.95,"body":"are really kicking off in their"},{"speaker":"James Eardley","startTime":1619.04,"endTime":1621.95,"body":"business. And every day, these"},{"speaker":"James Eardley","startTime":1621.95,"endTime":1625.43,"body":"stories are just inspirational."},{"speaker":"James Eardley","startTime":1621.95,"endTime":1625.43,"body":"So finally, then to wrap up off"},{"speaker":"James Eardley","startTime":1625.46,"endTime":1628.67,"body":"your sort of final thoughts on"},{"speaker":"James Eardley","startTime":1625.46,"endTime":1628.67,"body":"this episode, what would your"},{"speaker":"James Eardley","startTime":1628.67,"endTime":1631.79,"body":"advice be, if you could"},{"speaker":"James Eardley","startTime":1628.67,"endTime":1631.79,"body":"summarize it for listeners that"},{"speaker":"James Eardley","startTime":1631.79,"endTime":1635.66,"body":"are considering a path into"},{"speaker":"James Eardley","startTime":1631.79,"endTime":1635.66,"body":"dropshipping? Well, educating"},{"speaker":"James Eardley","startTime":1635.66,"endTime":1636.11,"body":"yourself"},{"speaker":"Lewis Smith","startTime":1636.14,"endTime":1638.54,"body":"would be my first"},{"speaker":"Lewis Smith","startTime":1636.14,"endTime":1638.54,"body":"piece of advice. It's like the"},{"speaker":"Lewis Smith","startTime":1638.54,"endTime":1642.23,"body":"investing in the premium set of"},{"speaker":"Lewis Smith","startTime":1638.54,"endTime":1642.23,"body":"high quality kitchen knives for"},{"speaker":"Lewis Smith","startTime":1642.23,"endTime":1645.14,"body":"your new chef at your new"},{"speaker":"Lewis Smith","startTime":1642.23,"endTime":1645.14,"body":"restaurant, you know, you will"},{"speaker":"Lewis Smith","startTime":1645.14,"endTime":1647.96,"body":"save them so much time and"},{"speaker":"Lewis Smith","startTime":1645.14,"endTime":1647.96,"body":"you'll save yourself so much"},{"speaker":"Lewis Smith","startTime":1647.96,"endTime":1652.4,"body":"money and frustration and"},{"speaker":"Lewis Smith","startTime":1647.96,"endTime":1652.4,"body":"ultimately earn a lot more money"},{"speaker":"Lewis Smith","startTime":1652.49,"endTime":1655.76,"body":"by just seeing the big picture"},{"speaker":"Lewis Smith","startTime":1652.49,"endTime":1655.76,"body":"and investing in your long term"},{"speaker":"Lewis Smith","startTime":1655.76,"endTime":1658.7,"body":"success. So yes, whilst that"},{"speaker":"Lewis Smith","startTime":1655.76,"endTime":1658.7,"body":"educating yourself might require"},{"speaker":"Lewis Smith","startTime":1658.7,"endTime":1662.0,"body":"a little bit of outlay,"},{"speaker":"Lewis Smith","startTime":1658.7,"endTime":1662.0,"body":"initially, the results that you"},{"speaker":"Lewis Smith","startTime":1662.0,"endTime":1665.09,"body":"get from doing it are"},{"speaker":"Lewis Smith","startTime":1662.0,"endTime":1665.09,"body":"incomparable to the results you"},{"speaker":"Lewis Smith","startTime":1665.09,"endTime":1668.78,"body":"get from trying to do it alone,"},{"speaker":"Lewis Smith","startTime":1665.09,"endTime":1668.78,"body":"to arm yourself with knowledge,"},{"speaker":"Lewis Smith","startTime":1668.93,"endTime":1672.95,"body":"our episodes like how to start a"},{"speaker":"Lewis Smith","startTime":1668.93,"endTime":1672.95,"body":"drop shipping business with zero"},{"speaker":"Lewis Smith","startTime":1672.95,"endTime":1677.03,"body":"experience, which was episode 27"},{"speaker":"Lewis Smith","startTime":1672.95,"endTime":1677.03,"body":"of the podcast. I mean, that's a"},{"speaker":"Lewis Smith","startTime":1677.06,"endTime":1679.37,"body":"great starting point, if you"},{"speaker":"Lewis Smith","startTime":1677.06,"endTime":1679.37,"body":"haven't listened to that one"},{"speaker":"Lewis Smith","startTime":1679.49,"endTime":1683.81,"body":"already. The next thing would be"},{"speaker":"Lewis Smith","startTime":1679.49,"endTime":1683.81,"body":"to take calculated risks, you've"},{"speaker":"Lewis Smith","startTime":1683.81,"endTime":1688.28,"body":"got to be prepared to invest not"},{"speaker":"Lewis Smith","startTime":1683.81,"endTime":1688.28,"body":"just money, but also time and"},{"speaker":"Lewis Smith","startTime":1688.28,"endTime":1690.44,"body":"effort. Remember, these things"},{"speaker":"Lewis Smith","startTime":1688.28,"endTime":1690.44,"body":"don't happen overnight. And"},{"speaker":"Lewis Smith","startTime":1690.44,"endTime":1693.98,"body":"that's part of the beauty of the"},{"speaker":"Lewis Smith","startTime":1690.44,"endTime":1693.98,"body":"enjoyment of success when they"},{"speaker":"Lewis Smith","startTime":1693.98,"endTime":1697.28,"body":"do happen because you enjoyed"},{"speaker":"Lewis Smith","startTime":1693.98,"endTime":1697.28,"body":"the process. And so many of our"},{"speaker":"Lewis Smith","startTime":1697.28,"endTime":1699.92,"body":"members say they're loving the"},{"speaker":"Lewis Smith","startTime":1697.28,"endTime":1699.92,"body":"process of building their"},{"speaker":"Lewis Smith","startTime":1699.92,"endTime":1702.83,"body":"business, which is music to my"},{"speaker":"Lewis Smith","startTime":1699.92,"endTime":1702.83,"body":"ears, because it makes me"},{"speaker":"Lewis Smith","startTime":1702.83,"endTime":1706.25,"body":"realize that they will be"},{"speaker":"Lewis Smith","startTime":1702.83,"endTime":1706.25,"body":"fulfilled with this for the long"},{"speaker":"Lewis Smith","startTime":1706.25,"endTime":1709.88,"body":"term. You know, they're not just"},{"speaker":"Lewis Smith","startTime":1706.25,"endTime":1709.88,"body":"waiting until they make it, they"},{"speaker":"Lewis Smith","startTime":1709.88,"endTime":1712.31,"body":"are loving the process of"},{"speaker":"Lewis Smith","startTime":1709.88,"endTime":1712.31,"body":"building it. And therefore they"},{"speaker":"Lewis Smith","startTime":1712.31,"endTime":1714.74,"body":"will love the process of running"},{"speaker":"Lewis Smith","startTime":1712.31,"endTime":1714.74,"body":"it and eventually owning the"},{"speaker":"Lewis Smith","startTime":1714.74,"endTime":1717.35,"body":"business and removing themselves"},{"speaker":"Lewis Smith","startTime":1714.74,"endTime":1717.35,"body":"from it. But to do that, you've"},{"speaker":"Lewis Smith","startTime":1717.35,"endTime":1720.83,"body":"got to take some calculated"},{"speaker":"Lewis Smith","startTime":1717.35,"endTime":1720.83,"body":"risks initially, because that's"},{"speaker":"Lewis Smith","startTime":1720.83,"endTime":1724.85,"body":"what leads to the most"},{"speaker":"Lewis Smith","startTime":1720.83,"endTime":1724.85,"body":"significant rewards. And then"},{"speaker":"Lewis Smith","startTime":1725.24,"endTime":1728.72,"body":"action above all, what really"},{"speaker":"Lewis Smith","startTime":1725.24,"endTime":1728.72,"body":"start taking action, no amount"},{"speaker":"Lewis Smith","startTime":1728.72,"endTime":1731.84,"body":"of planning, replaces the"},{"speaker":"Lewis Smith","startTime":1728.72,"endTime":1731.84,"body":"lessons learned through actual"},{"speaker":"Lewis Smith","startTime":1731.87,"endTime":1735.32,"body":"hands on experience. Remember"},{"speaker":"Lewis Smith","startTime":1731.87,"endTime":1735.32,"body":"how I said, I just learned so"},{"speaker":"Lewis Smith","startTime":1735.32,"endTime":1739.04,"body":"much in my first few months of"},{"speaker":"Lewis Smith","startTime":1735.32,"endTime":1739.04,"body":"looking into this. And it's"},{"speaker":"Lewis Smith","startTime":1739.04,"endTime":1742.13,"body":"like, you know, if you're, if"},{"speaker":"Lewis Smith","startTime":1739.04,"endTime":1742.13,"body":"you're learning to surf, and you"},{"speaker":"Lewis Smith","startTime":1742.13,"endTime":1745.37,"body":"buy all the surfing books, and"},{"speaker":"Lewis Smith","startTime":1742.13,"endTime":1745.37,"body":"you read all through the surfing"},{"speaker":"Lewis Smith","startTime":1745.4,"endTime":1747.83,"body":"techniques, and then you watch"},{"speaker":"Lewis Smith","startTime":1745.4,"endTime":1747.83,"body":"all the surfing videos on"},{"speaker":"Lewis Smith","startTime":1747.83,"endTime":1751.85,"body":"YouTube, and you paddle out on"},{"speaker":"Lewis Smith","startTime":1747.83,"endTime":1751.85,"body":"your surfboard, but you never go"},{"speaker":"Lewis Smith","startTime":1751.85,"endTime":1754.94,"body":"for it. You never try and stand"},{"speaker":"Lewis Smith","startTime":1751.85,"endTime":1754.94,"body":"up on the board. You never try"},{"speaker":"Lewis Smith","startTime":1754.94,"endTime":1759.89,"body":"and catch a wave you won't take"},{"speaker":"Lewis Smith","startTime":1754.94,"endTime":1759.89,"body":"any action. Without action, then"},{"speaker":"Lewis Smith","startTime":1760.22,"endTime":1763.19,"body":"the surfer is never going to see"},{"speaker":"Lewis Smith","startTime":1760.22,"endTime":1763.19,"body":"any progress, right? So every"},{"speaker":"Lewis Smith","startTime":1763.19,"endTime":1766.94,"body":"small step that you make brings"},{"speaker":"Lewis Smith","startTime":1763.19,"endTime":1766.94,"body":"you closer to your goal. And if"},{"speaker":"Lewis Smith","startTime":1766.94,"endTime":1769.28,"body":"you're thinking well what first"},{"speaker":"Lewis Smith","startTime":1766.94,"endTime":1769.28,"body":"step do I take a great first"},{"speaker":"Lewis Smith","startTime":1769.28,"endTime":1771.77,"body":"step if you're ready to take"},{"speaker":"Lewis Smith","startTime":1769.28,"endTime":1771.77,"body":"action and you want to connect"},{"speaker":"Lewis Smith","startTime":1771.77,"endTime":1775.37,"body":"with like minded entrepreneurs"},{"speaker":"Lewis Smith","startTime":1771.77,"endTime":1775.37,"body":"and aspiring business owners"},{"speaker":"Lewis Smith","startTime":1775.61,"endTime":1781.43,"body":"would be to visit H T A book.com"},{"speaker":"Lewis Smith","startTime":1775.61,"endTime":1781.43,"body":"and pick up a copy of my book,"},{"speaker":"Lewis Smith","startTime":1781.52,"endTime":1782.96,"body":"the home turf advantage,"},{"speaker":"James Eardley","startTime":1783.17,"endTime":1785.33,"body":"enjoying the"},{"speaker":"James Eardley","startTime":1783.17,"endTime":1785.33,"body":"podcast we'd love to hear from"},{"speaker":"James Eardley","startTime":1785.33,"endTime":1789.2,"body":"you leave a comment or a review,"},{"speaker":"James Eardley","startTime":1785.33,"endTime":1789.2,"body":"and we might just feature it on"},{"speaker":"James Eardley","startTime":1789.2,"endTime":1792.8,"body":"an upcoming episode. Also for"},{"speaker":"James Eardley","startTime":1789.2,"endTime":1792.8,"body":"detailed show notes and"},{"speaker":"James Eardley","startTime":1792.8,"endTime":1797.06,"body":"resources, head to dropship"},{"speaker":"James Eardley","startTime":1792.8,"endTime":1797.06,"body":"unlock.com forward slash podcast"},{"speaker":"James Eardley","startTime":1797.6,"endTime":1797.81,"body":"if"},{"speaker":"Lewis Smith","startTime":1797.81,"endTime":1800.15,"body":"you found value"},{"speaker":"Lewis Smith","startTime":1797.81,"endTime":1800.15,"body":"from any episode of The This"},{"speaker":"Lewis Smith","startTime":1800.15,"endTime":1803.63,"body":"podcast, please take just 10"},{"speaker":"Lewis Smith","startTime":1800.15,"endTime":1803.63,"body":"seconds to leave us a quick five"},{"speaker":"Lewis Smith","startTime":1803.63,"endTime":1807.29,"body":"star review on your podcast app"},{"speaker":"Lewis Smith","startTime":1803.63,"endTime":1807.29,"body":"of choice. It helps us more than"},{"speaker":"Lewis Smith","startTime":1807.29,"endTime":1809.69,"body":"you could imagine. And who"},{"speaker":"Lewis Smith","startTime":1807.29,"endTime":1809.69,"body":"knows, you might just hear your"},{"speaker":"Lewis Smith","startTime":1809.69,"endTime":1812.48,"body":"comments on the show. Thanks for"},{"speaker":"Lewis Smith","startTime":1809.69,"endTime":1812.48,"body":"being part of our community."},{"speaker":"Lewis Smith","startTime":1812.48,"endTime":1815.45,"body":"Your support helps us keep"},{"speaker":"Lewis Smith","startTime":1812.48,"endTime":1815.45,"body":"delivering a new episode every"},{"speaker":"Lewis Smith","startTime":1815.45,"endTime":1815.72,"body":"week."},{"speaker":"James Eardley","startTime":1815.84,"endTime":1817.91,"body":"Now let's answer"},{"speaker":"James Eardley","startTime":1815.84,"endTime":1817.91,"body":"a question that we've had in"},{"speaker":"James Eardley","startTime":1817.94,"endTime":1822.74,"body":"from a listener. So thank you to"},{"speaker":"James Eardley","startTime":1817.94,"endTime":1822.74,"body":"model buildings 2010. That's"},{"speaker":"James Eardley","startTime":1822.74,"endTime":1825.47,"body":"their YouTube handle because"},{"speaker":"James Eardley","startTime":1822.74,"endTime":1825.47,"body":"they left this question in a"},{"speaker":"James Eardley","startTime":1825.47,"endTime":1829.22,"body":"YouTube comment under one of our"},{"speaker":"James Eardley","startTime":1825.47,"endTime":1829.22,"body":"recent episodes of the podcast"},{"speaker":"James Eardley","startTime":1829.22,"endTime":1831.83,"body":"on YouTube. So if you want your"},{"speaker":"James Eardley","startTime":1829.22,"endTime":1831.83,"body":"questions answered, all you need"},{"speaker":"James Eardley","startTime":1831.83,"endTime":1834.56,"body":"to do leave us a comment under"},{"speaker":"James Eardley","startTime":1831.83,"endTime":1834.56,"body":"this video with a question. And"},{"speaker":"James Eardley","startTime":1834.56,"endTime":1836.84,"body":"we'll answer it on an upcoming"},{"speaker":"James Eardley","startTime":1834.56,"endTime":1836.84,"body":"episode."},{"speaker":"Lewis Smith","startTime":1837.11,"endTime":1841.55,"body":"So model buildings"},{"speaker":"Lewis Smith","startTime":1837.11,"endTime":1841.55,"body":"2010 has asked Hi there, do all"},{"speaker":"Lewis Smith","startTime":1841.55,"endTime":1846.26,"body":"of your members. Do they all use"},{"speaker":"Lewis Smith","startTime":1841.55,"endTime":1846.26,"body":"a Shopify website? Yeah, thanks"},{"speaker":"Lewis Smith","startTime":1846.26,"endTime":1849.65,"body":"for your question. So we"},{"speaker":"Lewis Smith","startTime":1846.26,"endTime":1849.65,"body":"recommend Shopify to all of our"},{"speaker":"Lewis Smith","startTime":1849.65,"endTime":1852.95,"body":"members as they go to platform"},{"speaker":"Lewis Smith","startTime":1849.65,"endTime":1852.95,"body":"for building their e commerce"},{"speaker":"Lewis Smith","startTime":1852.95,"endTime":1856.19,"body":"businesses. And it's for a"},{"speaker":"Lewis Smith","startTime":1852.95,"endTime":1856.19,"body":"couple of reasons. Mainly, it's"},{"speaker":"Lewis Smith","startTime":1856.22,"endTime":1860.93,"body":"just extremely user friendly."},{"speaker":"Lewis Smith","startTime":1856.22,"endTime":1860.93,"body":"It's got a really robust support"},{"speaker":"Lewis Smith","startTime":1860.93,"endTime":1863.51,"body":"system. So you're not kind of on"},{"speaker":"Lewis Smith","startTime":1860.93,"endTime":1863.51,"body":"your own and have to go and hire"},{"speaker":"Lewis Smith","startTime":1863.51,"endTime":1866.0,"body":"a web developer, if anything"},{"speaker":"Lewis Smith","startTime":1863.51,"endTime":1866.0,"body":"goes wrong. Shopify support is"},{"speaker":"Lewis Smith","startTime":1866.0,"endTime":1870.17,"body":"incredible. And they have such"},{"speaker":"Lewis Smith","startTime":1866.0,"endTime":1870.17,"body":"an extensive integration"},{"speaker":"Lewis Smith","startTime":1870.41,"endTime":1874.52,"body":"capability. So so many different"},{"speaker":"Lewis Smith","startTime":1870.41,"endTime":1874.52,"body":"apps, so many different"},{"speaker":"Lewis Smith","startTime":1874.58,"endTime":1877.85,"body":"integrations that you can use,"},{"speaker":"Lewis Smith","startTime":1874.58,"endTime":1877.85,"body":"it just stands out head and"},{"speaker":"Lewis Smith","startTime":1877.85,"endTime":1881.75,"body":"shoulders above and apart from"},{"speaker":"Lewis Smith","startTime":1877.85,"endTime":1881.75,"body":"the competitors. In our opinion,"},{"speaker":"Lewis Smith","startTime":1881.75,"endTime":1885.65,"body":"certainly, if this is your first"},{"speaker":"Lewis Smith","startTime":1881.75,"endTime":1885.65,"body":"venture into E commerce, its"},{"speaker":"Lewis Smith","startTime":1885.71,"endTime":1888.95,"body":"ease of use. Its scalability,"},{"speaker":"Lewis Smith","startTime":1885.71,"endTime":1888.95,"body":"you know, some of the biggest e"},{"speaker":"Lewis Smith","startTime":1888.95,"endTime":1891.47,"body":"commerce stores out there are"},{"speaker":"Lewis Smith","startTime":1888.95,"endTime":1891.47,"body":"still using Shopify, which says"},{"speaker":"Lewis Smith","startTime":1891.47,"endTime":1895.01,"body":"a lot about it. Right, and a"},{"speaker":"Lewis Smith","startTime":1891.47,"endTime":1895.01,"body":"wide range of different themes"},{"speaker":"Lewis Smith","startTime":1895.01,"endTime":1898.13,"body":"that you can use. So"},{"speaker":"Lewis Smith","startTime":1895.01,"endTime":1898.13,"body":"customization, different apps. I"},{"speaker":"Lewis Smith","startTime":1898.13,"endTime":1901.16,"body":"mean, you can cater for pretty"},{"speaker":"Lewis Smith","startTime":1898.13,"endTime":1901.16,"body":"much any business needs you"},{"speaker":"Lewis Smith","startTime":1901.16,"endTime":1905.03,"body":"have. And it just makes it such"},{"speaker":"Lewis Smith","startTime":1901.16,"endTime":1905.03,"body":"an ideal platform for beginners"},{"speaker":"Lewis Smith","startTime":1905.03,"endTime":1907.82,"body":"and even for seasoned"},{"speaker":"Lewis Smith","startTime":1905.03,"endTime":1907.82,"body":"entrepreneurs alike, as well. So"},{"speaker":"Lewis Smith","startTime":1907.82,"endTime":1911.0,"body":"yeah, all of our successful"},{"speaker":"Lewis Smith","startTime":1907.82,"endTime":1911.0,"body":"members have utilized Shopify to"},{"speaker":"Lewis Smith","startTime":1911.0,"endTime":1913.16,"body":"build their high ticket"},{"speaker":"Lewis Smith","startTime":1911.0,"endTime":1913.16,"body":"dropshipping businesses from the"},{"speaker":"Lewis Smith","startTime":1913.16,"endTime":1916.76,"body":"ground up. And I think the thing"},{"speaker":"Lewis Smith","startTime":1913.16,"endTime":1916.76,"body":"that our members who use Shopify"},{"speaker":"Lewis Smith","startTime":1916.79,"endTime":1919.94,"body":"appreciate the most, especially"},{"speaker":"Lewis Smith","startTime":1916.79,"endTime":1919.94,"body":"the ones who have said, Oh, I'm"},{"speaker":"Lewis Smith","startTime":1919.94,"endTime":1922.46,"body":"familiar with WordPress, or I"},{"speaker":"Lewis Smith","startTime":1919.94,"endTime":1922.46,"body":"could do this with WooCommerce."},{"speaker":"Lewis Smith","startTime":1922.46,"endTime":1926.57,"body":"Or I, you know, I've always had"},{"speaker":"Lewis Smith","startTime":1922.46,"endTime":1926.57,"body":"a background with Magento, when"},{"speaker":"Lewis Smith","startTime":1926.57,"endTime":1928.82,"body":"they come in and start using"},{"speaker":"Lewis Smith","startTime":1926.57,"endTime":1928.82,"body":"Shopify, and they realize,"},{"speaker":"Lewis Smith","startTime":1928.85,"endTime":1932.42,"body":"actually, it's the reliability,"},{"speaker":"Lewis Smith","startTime":1928.85,"endTime":1932.42,"body":"it's the comprehensive e"},{"speaker":"Lewis Smith","startTime":1932.42,"endTime":1935.84,"body":"commerce tools that are kind of"},{"speaker":"Lewis Smith","startTime":1932.42,"endTime":1935.84,"body":"included within it. It's just,"},{"speaker":"Lewis Smith","startTime":1936.35,"endTime":1939.62,"body":"it's so far beyond anything else"},{"speaker":"Lewis Smith","startTime":1936.35,"endTime":1939.62,"body":"out there in the market. So you"},{"speaker":"Lewis Smith","startTime":1939.62,"endTime":1942.56,"body":"know, for the very small costs"},{"speaker":"Lewis Smith","startTime":1939.62,"endTime":1942.56,"body":"that they charge, it's just"},{"speaker":"Lewis Smith","startTime":1942.56,"endTime":1945.5,"body":"worth it for that simplicity."},{"speaker":"Lewis Smith","startTime":1942.56,"endTime":1945.5,"body":"And that ease of use, and not"},{"speaker":"Lewis Smith","startTime":1945.5,"endTime":1947.84,"body":"focusing on the wrong things."},{"speaker":"Lewis Smith","startTime":1945.5,"endTime":1947.84,"body":"When you're starting your"},{"speaker":"Lewis Smith","startTime":1947.84,"endTime":1950.72,"body":"business. You know, don't split"},{"speaker":"Lewis Smith","startTime":1947.84,"endTime":1950.72,"body":"hairs over which platform go"},{"speaker":"Lewis Smith","startTime":1950.72,"endTime":1953.66,"body":"with the market leader. For"},{"speaker":"Lewis Smith","startTime":1950.72,"endTime":1953.66,"body":"those ready to begin their"},{"speaker":"Lewis Smith","startTime":1953.66,"endTime":1956.09,"body":"ecommerce journey, we've"},{"speaker":"Lewis Smith","startTime":1953.66,"endTime":1956.09,"body":"actually secured a special deal"},{"speaker":"Lewis Smith","startTime":1956.09,"endTime":1958.22,"body":"with Shopify. So if you're"},{"speaker":"Lewis Smith","startTime":1956.09,"endTime":1958.22,"body":"thinking about checking it out,"},{"speaker":"Lewis Smith","startTime":1958.22,"endTime":1960.35,"body":"and you think, yeah, I'd like to"},{"speaker":"Lewis Smith","startTime":1958.22,"endTime":1960.35,"body":"have a go at building a store."},{"speaker":"Lewis Smith","startTime":1960.62,"endTime":1963.92,"body":"If you use our exclusive link in"},{"speaker":"Lewis Smith","startTime":1960.62,"endTime":1963.92,"body":"the description, which is"},{"speaker":"Lewis Smith","startTime":1963.92,"endTime":1968.45,"body":"dropship unlocked.com, forward"},{"speaker":"Lewis Smith","startTime":1963.92,"endTime":1968.45,"body":"slash Shopify, you can start"},{"speaker":"Lewis Smith","startTime":1968.45,"endTime":1972.41,"body":"your Shopify store and get three"},{"speaker":"Lewis Smith","startTime":1968.45,"endTime":1972.41,"body":"days for free, then you get one"},{"speaker":"Lewis Smith","startTime":1972.41,"endTime":1975.98,"body":"month for just one pound. So"},{"speaker":"Lewis Smith","startTime":1972.41,"endTime":1975.98,"body":"it's a bit of a no brainer,"},{"speaker":"Lewis Smith","startTime":1975.98,"endTime":1978.98,"body":"really Moser just click that"},{"speaker":"Lewis Smith","startTime":1975.98,"endTime":1978.98,"body":"link, dive in and get started"},{"speaker":"Lewis Smith","startTime":1978.98,"endTime":1981.29,"body":"and just have a look around, try"},{"speaker":"Lewis Smith","startTime":1978.98,"endTime":1981.29,"body":"building a store and it'll cost"},{"speaker":"Lewis Smith","startTime":1981.29,"endTime":1985.01,"body":"you nothing for the first three"},{"speaker":"Lewis Smith","startTime":1981.29,"endTime":1985.01,"body":"days and then one pound for the"},{"speaker":"Lewis Smith","startTime":1985.01,"endTime":1988.22,"body":"first month. So it's dropship"},{"speaker":"Lewis Smith","startTime":1985.01,"endTime":1988.22,"body":"unlocked.com, forward slash"},{"speaker":"Lewis Smith","startTime":1988.25,"endTime":1988.76,"body":"Shopify,"},{"speaker":"James Eardley","startTime":1989.27,"endTime":1991.37,"body":"it is definitely"},{"speaker":"James Eardley","startTime":1989.27,"endTime":1991.37,"body":"a no brainer. Thanks for that"},{"speaker":"James Eardley","startTime":1991.46,"endTime":1995.18,"body":"answer, Louis. Shopify is the"},{"speaker":"James Eardley","startTime":1991.46,"endTime":1995.18,"body":"leading ecommerce platform. And"},{"speaker":"James Eardley","startTime":1995.18,"endTime":1998.51,"body":"so go to the best, Why settle"},{"speaker":"James Eardley","startTime":1995.18,"endTime":1998.51,"body":"for anything less. I read"},{"speaker":"James Eardley","startTime":1998.51,"endTime":2001.45,"body":"recently that there's about over"},{"speaker":"James Eardley","startTime":1998.51,"endTime":2001.45,"body":"4 million stores that are built"},{"speaker":"James Eardley","startTime":2001.45,"endTime":2005.56,"body":"with Shopify, and the revenue of"},{"speaker":"James Eardley","startTime":2001.45,"endTime":2005.56,"body":"all the stores was over 200"},{"speaker":"James Eardley","startTime":2005.56,"endTime":2008.98,"body":"billion last year. So I think"},{"speaker":"James Eardley","startTime":2005.56,"endTime":2008.98,"body":"it's great to see they are a"},{"speaker":"James Eardley","startTime":2008.98,"endTime":2011.83,"body":"market leader. And absolutely,"},{"speaker":"James Eardley","startTime":2008.98,"endTime":2011.83,"body":"we should go for the best. So"},{"speaker":"James Eardley","startTime":2011.86,"endTime":2014.74,"body":"thank you for your question. And"},{"speaker":"James Eardley","startTime":2011.86,"endTime":2014.74,"body":"now let's highlight a review"},{"speaker":"James Eardley","startTime":2014.74,"endTime":2017.35,"body":"that we've had in for the"},{"speaker":"James Eardley","startTime":2014.74,"endTime":2017.35,"body":"podcast recently. I love reading"},{"speaker":"James Eardley","startTime":2017.35,"endTime":2021.55,"body":"these out. So a big thank you to"},{"speaker":"James Eardley","startTime":2017.35,"endTime":2021.55,"body":"Diana 811 for sharing your"},{"speaker":"James Eardley","startTime":2021.55,"endTime":2025.54,"body":"thoughts in a recent YouTube"},{"speaker":"James Eardley","startTime":2021.55,"endTime":2025.54,"body":"comment, ad So Diana 811 said"},{"speaker":"James Eardley","startTime":2025.54,"endTime":2029.5,"body":"thank you guys, quality content"},{"speaker":"James Eardley","startTime":2025.54,"endTime":2029.5,"body":"to the point highly motivating"},{"speaker":"James Eardley","startTime":2029.5,"endTime":2032.98,"body":"to keep listening. I'm just"},{"speaker":"James Eardley","startTime":2029.5,"endTime":2032.98,"body":"soaking up episode after episode"},{"speaker":"James Eardley","startTime":2033.16,"endTime":2036.58,"body":"really appreciate your efforts."},{"speaker":"James Eardley","startTime":2033.16,"endTime":2036.58,"body":"While thank you so much for your"},{"speaker":"James Eardley","startTime":2036.61,"endTime":2039.58,"body":"review Dieter eight eight to one"},{"speaker":"James Eardley","startTime":2036.61,"endTime":2039.58,"body":"lovely to hear that you've been"},{"speaker":"James Eardley","startTime":2039.58,"endTime":2041.5,"body":"soaking up the podcast"},{"speaker":"Lewis Smith","startTime":2041.53,"endTime":2043.57,"body":"episodes. And"},{"speaker":"Lewis Smith","startTime":2041.53,"endTime":2043.57,"body":"that's that's how we try and"},{"speaker":"Lewis Smith","startTime":2043.57,"endTime":2046.45,"body":"make it to the point highly"},{"speaker":"Lewis Smith","startTime":2043.57,"endTime":2046.45,"body":"motivating. And yeah, hopefully"},{"speaker":"Lewis Smith","startTime":2046.45,"endTime":2048.49,"body":"that you're you're really"},{"speaker":"Lewis Smith","startTime":2046.45,"endTime":2048.49,"body":"enjoying the content and we'll"},{"speaker":"Lewis Smith","startTime":2048.49,"endTime":2051.91,"body":"continue to be putting it out."},{"speaker":"Lewis Smith","startTime":2048.49,"endTime":2051.91,"body":"Now, quick question for you."},{"speaker":"Lewis Smith","startTime":2052.33,"endTime":2056.23,"body":"Would you like a chance to join"},{"speaker":"Lewis Smith","startTime":2052.33,"endTime":2056.23,"body":"our elite masterclass program"},{"speaker":"Lewis Smith","startTime":2056.23,"endTime":2061.45,"body":"and community for free? If so,"},{"speaker":"Lewis Smith","startTime":2056.23,"endTime":2061.45,"body":"simply leave us a review for"},{"speaker":"Lewis Smith","startTime":2061.45,"endTime":2064.0,"body":"this podcast on your favorite"},{"speaker":"Lewis Smith","startTime":2061.45,"endTime":2064.0,"body":"podcast platform wherever you're"},{"speaker":"Lewis Smith","startTime":2064.0,"endTime":2068.02,"body":"listening, and check out episode"},{"speaker":"Lewis Smith","startTime":2064.0,"endTime":2068.02,"body":"52 of the dropship unlocked"},{"speaker":"Lewis Smith","startTime":2068.02,"endTime":2071.08,"body":"podcast for full details on how"},{"speaker":"Lewis Smith","startTime":2068.02,"endTime":2071.08,"body":"to enter the competition."},{"speaker":"James Eardley","startTime":2071.469,"endTime":2073.509,"body":"Thanks for"},{"speaker":"James Eardley","startTime":2071.469,"endTime":2073.509,"body":"joining us on this episode of"},{"speaker":"James Eardley","startTime":2073.509,"endTime":2076.929,"body":"the dropship unlocked podcast."},{"speaker":"James Eardley","startTime":2073.509,"endTime":2076.929,"body":"We hope you're walking away with"},{"speaker":"James Eardley","startTime":2076.929,"endTime":2079.119,"body":"insights and inspiration. To"},{"speaker":"Lewis Smith","startTime":2079.119,"endTime":2081.999,"body":"kick start your E"},{"speaker":"Lewis Smith","startTime":2079.119,"endTime":2081.999,"body":"commerce journey. Grab a copy of"},{"speaker":"Lewis Smith","startTime":2081.999,"endTime":2087.129,"body":"my book The home of turf"},{"speaker":"Lewis Smith","startTime":2081.999,"endTime":2087.129,"body":"advantage at HT A book.com is a"},{"speaker":"Lewis Smith","startTime":2087.129,"endTime":2090.519,"body":"distilled guide based on real"},{"speaker":"Lewis Smith","startTime":2087.129,"endTime":2090.519,"body":"experience to help you build"},{"speaker":"Lewis Smith","startTime":2090.549,"endTime":2091.929,"body":"your E commerce venture."},{"speaker":"James Eardley","startTime":2091.989,"endTime":2094.059,"body":"Don't forget to"},{"speaker":"James Eardley","startTime":2091.989,"endTime":2094.059,"body":"hit the subscribe button for"},{"speaker":"James Eardley","startTime":2094.059,"endTime":2095.979,"body":"more strategies and success"},{"speaker":"James Eardley","startTime":2094.059,"endTime":2095.979,"body":"stories."},{"speaker":"Lewis Smith","startTime":2096.34,"endTime":2098.32,"body":"If you like what"},{"speaker":"Lewis Smith","startTime":2096.34,"endTime":2098.32,"body":"you heard a five star review"},{"speaker":"Lewis Smith","startTime":2098.32,"endTime":2101.08,"body":"would mean the world to us and"},{"speaker":"Lewis Smith","startTime":2098.32,"endTime":2101.08,"body":"you might do get a shout out on"},{"speaker":"Lewis Smith","startTime":2101.08,"endTime":2104.41,"body":"an upcoming episode. And"},{"speaker":"Lewis Smith","startTime":2101.08,"endTime":2104.41,"body":"finally, thank you for deciding"},{"speaker":"Lewis Smith","startTime":2104.41,"endTime":2106.72,"body":"to spend your time with us"},{"speaker":"Lewis Smith","startTime":2104.41,"endTime":2106.72,"body":"today. We can't wait to bring"},{"speaker":"Lewis Smith","startTime":2106.72,"endTime":2109.51,"body":"you more insights on the next"},{"speaker":"Lewis Smith","startTime":2106.72,"endTime":2109.51,"body":"episode of the dropship"},{"speaker":"Lewis Smith","startTime":2109.54,"endTime":2110.62,"body":"unwrapped podcast."}]}