{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":4.05,"body":"Max will be sharing how"},{"startTime":0.0,"endTime":4.05,"body":"leveraging AI not only optimizes"},{"startTime":4.08,"endTime":7.65,"body":"operations that fundamentally"},{"startTime":4.08,"endTime":7.65,"body":"can improve the customer"},{"startTime":7.65,"endTime":10.47,"body":"shopping experience, which is"},{"startTime":7.65,"endTime":10.47,"body":"what it's all about. Sun"},{"startTime":10.47,"endTime":13.86,"body":"Valley Tech, like these guys are"},{"startTime":10.47,"endTime":13.86,"body":"doing hundreds of millions of"},{"startTime":14.07,"endTime":17.01,"body":"pounds across the EU and I was"},{"startTime":14.07,"endTime":17.01,"body":"kind of directly managing them."},{"startTime":17.55,"endTime":20.76,"body":"And this episode is packed with"},{"startTime":17.55,"endTime":20.76,"body":"insights that could redefine how"},{"startTime":20.76,"endTime":22.32,"body":"you manage your online store."},{"startTime":23.55,"endTime":26.97,"body":"Really focused on bringing kind"},{"startTime":23.55,"endTime":26.97,"body":"of this revolution of AI to the"},{"startTime":26.97,"endTime":28.56,"body":"E commerce world. To"},{"startTime":28.56,"endTime":31.89,"body":"those looking to stay ahead in"},{"startTime":28.56,"endTime":31.89,"body":"the game of E commerce. Checking"},{"startTime":31.89,"endTime":34.92,"body":"out e content might just be your"},{"startTime":31.89,"endTime":34.92,"body":"next best move."},{"startTime":36.45,"endTime":39.69,"body":"It was really obvious to me how"},{"startTime":36.45,"endTime":39.69,"body":"transformational will be I guess"},{"startTime":39.69,"endTime":41.04,"body":"what surprised me is how quickly"},{"startTime":53.16,"endTime":57.09,"body":"Welcome to the dropship unlocked"},{"startTime":53.16,"endTime":57.09,"body":"Podcast. I'm Lewis Smith, the"},{"startTime":57.09,"endTime":60.57,"body":"founder of dropship unlocked and"},{"startTime":57.09,"endTime":60.57,"body":"with me is our Client Success"},{"startTime":60.57,"endTime":64.17,"body":"Coach James Eardley. Now, when"},{"startTime":60.57,"endTime":64.17,"body":"we're not recording the podcast"},{"startTime":64.17,"endTime":67.05,"body":"episodes, we're running our own"},{"startTime":64.17,"endTime":67.05,"body":"e commerce businesses and"},{"startTime":67.05,"endTime":70.56,"body":"helping aspiring entrepreneurs"},{"startTime":67.05,"endTime":70.56,"body":"develops their own high ticket"},{"startTime":70.56,"endTime":74.58,"body":"dropshipping businesses keen to"},{"startTime":70.56,"endTime":74.58,"body":"build your own six or even seven"},{"startTime":74.64,"endTime":78.6,"body":"figure business. My book the"},{"startTime":74.64,"endTime":78.6,"body":"home turf advantage is your"},{"startTime":78.6,"endTime":82.17,"body":"blueprint for launching a"},{"startTime":78.6,"endTime":82.17,"body":"profitable online store. Grab"},{"startTime":82.17,"endTime":86.22,"body":"your copy at HT a book.com to"},{"startTime":82.17,"endTime":86.22,"body":"date, and let's get you started."},{"startTime":86.43,"endTime":89.97,"body":"Now sit back, relax, and let's"},{"startTime":86.43,"endTime":89.97,"body":"unlock your potential with the"},{"startTime":89.97,"endTime":94.38,"body":"dropship unlocked Podcast. Today"},{"startTime":89.97,"endTime":94.38,"body":"on the dropship unlocked podcast"},{"startTime":94.41,"endTime":98.28,"body":"we are diving into the world of"},{"startTime":94.41,"endTime":98.28,"body":"AI and E commerce with a very"},{"startTime":98.28,"endTime":103.41,"body":"special guest Max Sinclair, who"},{"startTime":98.28,"endTime":103.41,"body":"is the brains behind e"},{"startTime":103.62,"endTime":109.44,"body":"content.ai. Max brings a wealth"},{"startTime":103.62,"endTime":109.44,"body":"of experience from his extensive"},{"startTime":109.62,"endTime":112.47,"body":"time at Amazon where he"},{"startTime":109.62,"endTime":112.47,"body":"spearheaded initiatives like"},{"startTime":112.47,"endTime":116.58,"body":"Amazon business in the UK, and"},{"startTime":112.47,"endTime":116.58,"body":"Amazon grocery in the UK. But"},{"startTime":116.58,"endTime":120.42,"body":"now he's transforming e commerce"},{"startTime":116.58,"endTime":120.42,"body":"catalog management with e"},{"startTime":120.45,"endTime":125.16,"body":"content.ai. enabling seamless"},{"startTime":120.45,"endTime":125.16,"body":"integration of AI to enhance"},{"startTime":125.19,"endTime":127.68,"body":"product listings for your"},{"startTime":125.19,"endTime":127.68,"body":"Shopify store."},{"startTime":128.04,"endTime":130.95,"body":"That's right. It's a very"},{"startTime":128.04,"endTime":130.95,"body":"exciting time at the moment to"},{"startTime":130.95,"endTime":134.82,"body":"watch how AI is revolutionizing"},{"startTime":130.95,"endTime":134.82,"body":"e commerce. So whether you're"},{"startTime":134.82,"endTime":137.46,"body":"just starting out in E commerce,"},{"startTime":134.82,"endTime":137.46,"body":"or perhaps you're looking to"},{"startTime":137.46,"endTime":141.18,"body":"scale your existing operations,"},{"startTime":137.46,"endTime":141.18,"body":"then this episode is packed with"},{"startTime":141.18,"endTime":144.63,"body":"insights that could redefine how"},{"startTime":141.18,"endTime":144.63,"body":"you manage your online store."},{"startTime":144.93,"endTime":148.77,"body":"The episode today max will be"},{"startTime":144.93,"endTime":148.77,"body":"sharing how leveraging AI not"},{"startTime":148.77,"endTime":152.85,"body":"only optimizes operations that"},{"startTime":148.77,"endTime":152.85,"body":"fundamentally can improve the"},{"startTime":152.85,"endTime":156.15,"body":"customer shopping experience,"},{"startTime":152.85,"endTime":156.15,"body":"which is what it's all about. So"},{"startTime":156.15,"endTime":159.69,"body":"in this conversation, we'll"},{"startTime":156.15,"endTime":159.69,"body":"uncover e content.ai. And how it"},{"startTime":159.69,"endTime":164.55,"body":"first started, we'll explore how"},{"startTime":159.69,"endTime":164.55,"body":"AI is reshaping ecommerce today."},{"startTime":164.76,"endTime":167.67,"body":"And we'll even get a sneak peek"},{"startTime":164.76,"endTime":167.67,"body":"at some real world success"},{"startTime":167.67,"endTime":171.81,"body":"stories of businesses that have"},{"startTime":167.67,"endTime":171.81,"body":"thrived by integrating these"},{"startTime":171.81,"endTime":175.32,"body":"advanced technologies into their"},{"startTime":171.81,"endTime":175.32,"body":"business. So let's do it. Let's"},{"startTime":175.32,"endTime":178.17,"body":"jump right into our conversation"},{"startTime":175.32,"endTime":178.17,"body":"with Max. Today"},{"startTime":178.17,"endTime":181.68,"body":"we're excited to be joined by"},{"startTime":178.17,"endTime":181.68,"body":"Max Sinclair. So Max is the"},{"startTime":181.68,"endTime":187.14,"body":"founder and CEO of e content.ai."},{"startTime":181.68,"endTime":187.14,"body":"So E content is the next"},{"startTime":187.14,"endTime":190.53,"body":"generation of catalog management"},{"startTime":187.14,"endTime":190.53,"body":"for our E commerce businesses"},{"startTime":190.77,"endTime":193.8,"body":"enables sellers to generate"},{"startTime":190.77,"endTime":193.8,"body":"product listings, including"},{"startTime":193.8,"endTime":197.58,"body":"product lifestyle, images,"},{"startTime":193.8,"endTime":197.58,"body":"infographics, and optimized copy"},{"startTime":198.0,"endTime":201.6,"body":"and lists across different"},{"startTime":198.0,"endTime":201.6,"body":"marketplaces. So prior to"},{"startTime":201.63,"endTime":205.32,"body":"founding e content, Max spent"},{"startTime":201.63,"endTime":205.32,"body":"over six years working at"},{"startTime":205.35,"endTime":209.16,"body":"Amazon. And he held a number of"},{"startTime":205.35,"endTime":209.16,"body":"leadership roles, including for"},{"startTime":209.16,"endTime":214.41,"body":"the launch of Amazon business as"},{"startTime":209.16,"endTime":214.41,"body":"a b2b in the UK, Amazon grocery"},{"startTime":214.41,"endTime":218.49,"body":"in the EU, and owning customer"},{"startTime":214.41,"endTime":218.49,"body":"browse experience for the launch"},{"startTime":218.49,"endTime":222.48,"body":"of Amazon in Singapore. So it is"},{"startTime":218.49,"endTime":222.48,"body":"a real pleasure to be joined by"},{"startTime":222.48,"endTime":225.63,"body":"Max today. Max, it's great to"},{"startTime":222.48,"endTime":225.63,"body":"have you with us. Good to be"},{"startTime":225.63,"endTime":226.05,"body":"here. Thanks"},{"startTime":226.05,"endTime":229.17,"body":"for having me, James, excited to"},{"startTime":226.05,"endTime":229.17,"body":"talk to you. My pleasure. Yeah,"},{"startTime":229.17,"endTime":231.24,"body":"there's so much we can we can"},{"startTime":229.17,"endTime":231.24,"body":"bring to the guys listening"},{"startTime":231.24,"endTime":234.66,"body":"today to build and grow their e"},{"startTime":231.24,"endTime":234.66,"body":"commerce businesses. So before"},{"startTime":234.66,"endTime":238.44,"body":"we dive into AI driven world of"},{"startTime":234.66,"endTime":238.44,"body":"E commerce with with the"},{"startTime":238.44,"endTime":241.83,"body":"content, can you share with us a"},{"startTime":238.44,"endTime":241.83,"body":"little bit about your story from"},{"startTime":241.86,"endTime":246.03,"body":"Amazon and how you went from"},{"startTime":241.86,"endTime":246.03,"body":"Amazon to founding e content"},{"startTime":246.27,"endTime":250.11,"body":"short so as you mentioned now as"},{"startTime":246.27,"endTime":250.11,"body":"an Amazon for six years, so"},{"startTime":250.86,"endTime":255.69,"body":"joined in on the undergraduate"},{"startTime":250.86,"endTime":255.69,"body":"scheme in 2016. And I was there"},{"startTime":255.69,"endTime":259.95,"body":"until 2022 Kind of going through"},{"startTime":255.69,"endTime":259.95,"body":"various different roles and"},{"startTime":259.95,"endTime":263.88,"body":"teams. It was a fantastic"},{"startTime":259.95,"endTime":263.88,"body":"experience I worked a lot with"},{"startTime":263.91,"endTime":267.15,"body":"in my I say in the early years"},{"startTime":263.91,"endTime":267.15,"body":"worked a lot with directly with"},{"startTime":267.15,"endTime":271.2,"body":"sellers and I guess about two"},{"startTime":267.15,"endTime":271.2,"body":"years in or so I was working"},{"startTime":271.2,"endTime":273.81,"body":"with some of the largest well"},{"startTime":271.2,"endTime":273.81,"body":"the largest sellers in the UK so"},{"startTime":273.81,"endTime":277.02,"body":"it's working with the likes of"},{"startTime":273.81,"endTime":277.02,"body":"anchor somebody tech like these"},{"startTime":277.02,"endTime":280.86,"body":"guys are doing hundreds of"},{"startTime":277.02,"endTime":280.86,"body":"millions of pounds across the EU"},{"startTime":280.86,"endTime":283.56,"body":"and I was kind of directly"},{"startTime":280.86,"endTime":283.56,"body":"managing them more on the on the"},{"startTime":283.62,"endTime":287.13,"body":"Amazon side. Obviously, working"},{"startTime":283.62,"endTime":287.13,"body":"in Amazon Berta, my you know all"},{"startTime":287.13,"endTime":290.04,"body":"these bytes Celkon a multi"},{"startTime":287.13,"endTime":290.04,"body":"channel selects some of across"},{"startTime":290.04,"endTime":292.44,"body":"anything and I just learned"},{"startTime":290.04,"endTime":292.44,"body":"learn a lot from those guys."},{"startTime":293.01,"endTime":298.83,"body":"Fast forwarding few years. I"},{"startTime":293.01,"endTime":298.83,"body":"know my now co founder showed me"},{"startTime":298.89,"endTime":303.57,"body":"the first open source model of"},{"startTime":298.89,"endTime":303.57,"body":"stable diffusion. So this is"},{"startTime":303.57,"endTime":307.08,"body":"where you can type in some text"},{"startTime":303.57,"endTime":307.08,"body":"and generate an image. And this"},{"startTime":307.08,"endTime":311.85,"body":"was before chat GPT. This was in"},{"startTime":307.08,"endTime":311.85,"body":"September 2022. And I remember"},{"startTime":311.85,"endTime":315.72,"body":"being like, wow, this is just"},{"startTime":311.85,"endTime":315.72,"body":"insane, like such magic. And I"},{"startTime":315.72,"endTime":319.98,"body":"said to him, could you put in"},{"startTime":315.72,"endTime":319.98,"body":"the product into the image. And"},{"startTime":320.67,"endTime":324.66,"body":"basically over the weekend, he"},{"startTime":320.67,"endTime":324.66,"body":"built this demo, where you could"},{"startTime":324.72,"endTime":327.81,"body":"upload a photo of product, type"},{"startTime":324.72,"endTime":327.81,"body":"into the text, create a"},{"startTime":327.81,"endTime":331.2,"body":"lifestyle image of that product."},{"startTime":327.81,"endTime":331.2,"body":"And that demo had all of the"},{"startTime":331.2,"endTime":334.14,"body":"problems that people now"},{"startTime":331.2,"endTime":334.14,"body":"associate with AI had all the"},{"startTime":334.14,"endTime":337.26,"body":"hallucinations and kind of"},{"startTime":334.14,"endTime":337.26,"body":"distortions and look kind of"},{"startTime":337.26,"endTime":341.16,"body":"weird, or, like built over"},{"startTime":337.26,"endTime":341.16,"body":"weekend. But I guess from that,"},{"startTime":341.16,"endTime":344.88,"body":"I could just see the potential"},{"startTime":341.16,"endTime":344.88,"body":"and you know, having such a kind"},{"startTime":344.88,"endTime":347.64,"body":"of deep background in ecommerce,"},{"startTime":344.88,"endTime":347.64,"body":"I was like, wow, this is just"},{"startTime":347.64,"endTime":351.12,"body":"going to absolutely change"},{"startTime":347.64,"endTime":351.12,"body":"industry. So we basically both"},{"startTime":351.12,"endTime":355.89,"body":"went full time, since that"},{"startTime":351.12,"endTime":355.89,"body":"point. That was, yeah, in 2022."},{"startTime":355.89,"endTime":359.79,"body":"We're now recording this in 24."},{"startTime":355.89,"endTime":359.79,"body":"So it's been been about two"},{"startTime":359.79,"endTime":363.6,"body":"years, we've got the backing of"},{"startTime":359.79,"endTime":363.6,"body":"eBay ventures since then, we've"},{"startTime":363.6,"endTime":366.9,"body":"worked with hundreds of"},{"startTime":363.6,"endTime":366.9,"body":"ecommerce sellers across"},{"startTime":367.05,"endTime":371.13,"body":"multiple channels. And yeah,"},{"startTime":367.05,"endTime":371.13,"body":"really focused on bringing kind"},{"startTime":371.13,"endTime":373.89,"body":"of this revolution of AI to the"},{"startTime":371.13,"endTime":373.89,"body":"E commerce world. Yeah, I"},{"startTime":373.89,"endTime":376.5,"body":"bet you've saw the potential"},{"startTime":373.89,"endTime":376.5,"body":"straightaway, it's so important"},{"startTime":376.5,"endTime":380.4,"body":"to advertise our products in the"},{"startTime":376.5,"endTime":380.4,"body":"best way possible. So was it"},{"startTime":380.4,"endTime":382.74,"body":"clear for you then, when you"},{"startTime":380.4,"endTime":382.74,"body":"were working at Amazon, that you"},{"startTime":382.74,"endTime":385.32,"body":"had stumbled across a big"},{"startTime":382.74,"endTime":385.32,"body":"opportunity? And was it in your"},{"startTime":385.32,"endTime":388.47,"body":"mind quite early on that you"},{"startTime":385.32,"endTime":388.47,"body":"wanted to do this for yourself?"},{"startTime":388.83,"endTime":389.25,"body":"Well,"},{"startTime":389.61,"endTime":393.9,"body":"I've always been an"},{"startTime":389.61,"endTime":393.9,"body":"entrepreneur. So I say that,"},{"startTime":393.93,"endTime":397.17,"body":"like what i my i started my"},{"startTime":393.93,"endTime":397.17,"body":"first business when I was like"},{"startTime":397.5,"endTime":402.75,"body":"1617, I basically create, I"},{"startTime":397.5,"endTime":402.75,"body":"won't go into the details, but I"},{"startTime":402.75,"endTime":405.72,"body":"had my first business then I've"},{"startTime":402.75,"endTime":405.72,"body":"also been an online seller,"},{"startTime":406.05,"endTime":409.23,"body":"probably not the same successes"},{"startTime":406.05,"endTime":409.23,"body":"as some of the guys listening."},{"startTime":409.23,"endTime":411.39,"body":"But I You know, I've"},{"startTime":409.23,"endTime":411.39,"body":"experimented with that at"},{"startTime":411.39,"endTime":416.13,"body":"various stages as well. But I"},{"startTime":411.39,"endTime":416.13,"body":"kind of knew to myself that it"},{"startTime":416.13,"endTime":421.2,"body":"wouldn't be a success unless I"},{"startTime":416.13,"endTime":421.2,"body":"was all in. And it was very"},{"startTime":421.2,"endTime":424.11,"body":"hard, I guess, to kind of"},{"startTime":421.2,"endTime":424.11,"body":"dedicate all your time something"},{"startTime":424.11,"endTime":427.92,"body":"when when you've got a full time"},{"startTime":424.11,"endTime":427.92,"body":"job. And I guess this technology"},{"startTime":427.92,"endTime":430.56,"body":"shift, I was just like, this is"},{"startTime":427.92,"endTime":430.56,"body":"like the start of the internet."},{"startTime":430.56,"endTime":433.26,"body":"If I don't do this now and"},{"startTime":430.56,"endTime":433.26,"body":"commit, like, it's never gonna"},{"startTime":433.26,"endTime":436.29,"body":"happen. And this is really like"},{"startTime":433.26,"endTime":436.29,"body":"the once in a generation"},{"startTime":436.53,"endTime":440.37,"body":"opportunity. It was really"},{"startTime":436.53,"endTime":440.37,"body":"obvious to me how transformation"},{"startTime":440.37,"endTime":443.25,"body":"it will be, I guess what"},{"startTime":440.37,"endTime":443.25,"body":"surprised me is how quickly on"},{"startTime":443.25,"endTime":447.39,"body":"it. Because I remember with our"},{"startTime":443.25,"endTime":447.39,"body":"earliest customers, we were like"},{"startTime":447.39,"endTime":450.63,"body":"you have to prompt and then you"},{"startTime":447.39,"endTime":450.63,"body":"create an image of your product."},{"startTime":450.69,"endTime":453.48,"body":"And that whole, like trying to"},{"startTime":450.69,"endTime":453.48,"body":"explain to people how to use"},{"startTime":453.48,"endTime":457.35,"body":"that it was it was intuitive,"},{"startTime":453.48,"endTime":457.35,"body":"but they it was something they'd"},{"startTime":457.35,"endTime":459.93,"body":"never seen before. And I guess"},{"startTime":457.35,"endTime":459.93,"body":"when chat GPT launched in"},{"startTime":459.93,"endTime":463.83,"body":"November, suddenly, everybody"},{"startTime":459.93,"endTime":463.83,"body":"kind of understood it and knew"},{"startTime":463.83,"endTime":467.88,"body":"it very, very quickly. And I"},{"startTime":463.83,"endTime":467.88,"body":"guess that that was really"},{"startTime":467.88,"endTime":470.85,"body":"surprising just to see the rapid"},{"startTime":467.88,"endTime":470.85,"body":"adoption of like, prompting and"},{"startTime":470.85,"endTime":474.66,"body":"AI technology, or generic"},{"startTime":470.85,"endTime":474.66,"body":"technology? I would say I guess"},{"startTime":474.66,"endTime":478.71,"body":"that was that helped us in some"},{"startTime":474.66,"endTime":478.71,"body":"ways. But I guess it also meant"},{"startTime":478.71,"endTime":482.28,"body":"that we had a lot more"},{"startTime":478.71,"endTime":482.28,"body":"competition and short fight"},{"startTime":482.28,"endTime":484.44,"body":"trying to do stuff. And Amazon"},{"startTime":482.28,"endTime":484.44,"body":"seemed like it kind of heated up"},{"startTime":484.44,"endTime":488.91,"body":"the space like, you know, to"},{"startTime":484.44,"endTime":488.91,"body":"1000 degrees very quickly. But"},{"startTime":488.91,"endTime":491.76,"body":"yeah, we were there a few months"},{"startTime":488.91,"endTime":491.76,"body":"before. So you know, we it was"},{"startTime":491.76,"endTime":493.5,"body":"good. We got we've got a little"},{"startTime":491.76,"endTime":493.5,"body":"bit of a head start."},{"startTime":493.77,"endTime":497.58,"body":"Yeah. And now you see AI it's"},{"startTime":493.77,"endTime":497.58,"body":"not the future of E commerce it"},{"startTime":497.58,"endTime":500.94,"body":"is right now. People are really"},{"startTime":497.58,"endTime":500.94,"body":"adopting AI to really get"},{"startTime":501.18,"endTime":504.27,"body":"involved. But you're there"},{"startTime":501.18,"endTime":504.27,"body":"quickly. So specifically for"},{"startTime":504.27,"endTime":507.0,"body":"Shopify, and you mentioned it"},{"startTime":504.27,"endTime":507.0,"body":"already, because the majority of"},{"startTime":507.0,"endTime":509.64,"body":"our listeners will be building"},{"startTime":507.0,"endTime":509.64,"body":"Shopify stores for their e"},{"startTime":509.64,"endTime":513.48,"body":"commerce businesses. How in"},{"startTime":509.64,"endTime":513.48,"body":"particular, do you think AI can"},{"startTime":513.48,"endTime":516.09,"body":"be used for Shopify store"},{"startTime":513.48,"endTime":516.09,"body":"owners?"},{"startTime":516.51,"endTime":519.51,"body":"Yeah, well, we've been"},{"startTime":516.51,"endTime":519.51,"body":"experimenting a lot with this"},{"startTime":519.51,"endTime":524.25,"body":"since day one. And we have this"},{"startTime":519.51,"endTime":524.25,"body":"incredible technology. And we've"},{"startTime":524.25,"endTime":526.89,"body":"been working out how to make"},{"startTime":524.25,"endTime":526.89,"body":"how's it practical and useful"},{"startTime":526.89,"endTime":531.21,"body":"for now? And the answer is,"},{"startTime":526.89,"endTime":531.21,"body":"speed and scale. So this"},{"startTime":531.21,"endTime":536.16,"body":"technology enables you to go a"},{"startTime":531.21,"endTime":536.16,"body":"lot quicker, and a lot greater"},{"startTime":536.16,"endTime":540.39,"body":"scale, and iterate multiple"},{"startTime":536.16,"endTime":540.39,"body":"times. And that's kind of the"},{"startTime":540.39,"endTime":543.24,"body":"beauty of it, it takes 20"},{"startTime":540.39,"endTime":543.24,"body":"seconds to generate an image,"},{"startTime":543.99,"endTime":547.41,"body":"maybe let's face it, it only"},{"startTime":543.99,"endTime":547.41,"body":"takes 20 seconds generates a"},{"startTime":547.41,"endTime":549.78,"body":"listing, maybe take, you know,"},{"startTime":547.41,"endTime":549.78,"body":"three or four seconds to"},{"startTime":549.78,"endTime":553.17,"body":"generate an image, infographics"},{"startTime":549.78,"endTime":553.17,"body":"and texts and kind of menu then"},{"startTime":553.17,"endTime":555.9,"body":"you have something which you can"},{"startTime":553.17,"endTime":555.9,"body":"then publish directly to your"},{"startTime":555.9,"endTime":561.24,"body":"Shopify and then it's a case of"},{"startTime":555.9,"endTime":561.24,"body":"monitoring which we enable and"},{"startTime":561.27,"endTime":565.14,"body":"and kind of, you know, seek"},{"startTime":561.27,"endTime":565.14,"body":"seamless working, seeing what is"},{"startTime":565.14,"endTime":568.53,"body":"and iterating and doing this"},{"startTime":565.14,"endTime":568.53,"body":"across your whole class. And I"},{"startTime":568.53,"endTime":572.52,"body":"think like the initial use case"},{"startTime":568.53,"endTime":572.52,"body":"we saw is is kind of people"},{"startTime":572.52,"endTime":575.7,"body":"often have this at 20s I'm sure"},{"startTime":572.52,"endTime":575.7,"body":"you do chances are you're under"},{"startTime":575.7,"endTime":579.54,"body":"your cellar where you have kind"},{"startTime":575.7,"endTime":579.54,"body":"of your your top, either your"},{"startTime":579.57,"endTime":583.08,"body":"your top 5% products, which you"},{"startTime":579.57,"endTime":583.08,"body":"really want to have extremely"},{"startTime":583.08,"endTime":587.67,"body":"good quality photos of and maybe"},{"startTime":583.08,"endTime":587.67,"body":"higher copyrights and all these"},{"startTime":587.67,"endTime":590.25,"body":"things which is which is great."},{"startTime":587.67,"endTime":590.25,"body":"But then you also maybe have"},{"startTime":590.25,"endTime":594.36,"body":"your your tail end where you're"},{"startTime":590.25,"endTime":594.36,"body":"you're not going to kind of you"},{"startTime":594.36,"endTime":597.33,"body":"don't have the time or the money"},{"startTime":594.36,"endTime":597.33,"body":"to kind of invest in in"},{"startTime":597.33,"endTime":601.17,"body":"producing that kind of quality"},{"startTime":597.33,"endTime":601.17,"body":"in AI basically enables you to"},{"startTime":601.53,"endTime":605.43,"body":"get what you're doing for that"},{"startTime":601.53,"endTime":605.43,"body":"top 5% and scale that across the"},{"startTime":605.46,"endTime":607.23,"body":"following 95% of your catalog."},{"startTime":607.56,"endTime":610.35,"body":"Fascinating, it is definitely"},{"startTime":607.56,"endTime":610.35,"body":"the way you say it, you know,"},{"startTime":610.38,"endTime":614.1,"body":"the top 10% Probably, for me"},{"startTime":610.38,"endTime":614.1,"body":"make up the 90% of sales that I"},{"startTime":614.1,"endTime":619.02,"body":"make from 10% of the product. So"},{"startTime":614.1,"endTime":619.02,"body":"how would AI know that? Or do"},{"startTime":619.02,"endTime":621.18,"body":"you tell the API that these are"},{"startTime":619.02,"endTime":621.18,"body":"the products that are really"},{"startTime":621.18,"endTime":625.29,"body":"working? And it can then work"},{"startTime":621.18,"endTime":625.29,"body":"out what why it's working? So"},{"startTime":625.95,"endTime":631.11,"body":"the way we have started to work,"},{"startTime":625.95,"endTime":631.11,"body":"very content is we integrate"},{"startTime":631.11,"endTime":636.45,"body":"directly with with your store."},{"startTime":631.11,"endTime":636.45,"body":"So we have the data on what is"},{"startTime":636.45,"endTime":640.35,"body":"working, what is and when you"},{"startTime":636.45,"endTime":640.35,"body":"also have kind of very unique"},{"startTime":640.35,"endTime":643.74,"body":"dates in this world are like"},{"startTime":640.35,"endTime":643.74,"body":"what Jenny I content works and"},{"startTime":643.74,"endTime":646.44,"body":"what doesn't, because that's a"},{"startTime":643.74,"endTime":646.44,"body":"that's a slightly different"},{"startTime":646.44,"endTime":649.71,"body":"thing, like what content should"},{"startTime":646.44,"endTime":649.71,"body":"you be generating, in terms of"},{"startTime":649.71,"endTime":652.68,"body":"like an infographic and like"},{"startTime":649.71,"endTime":652.68,"body":"what what is good across like a"},{"startTime":652.68,"endTime":655.71,"body":"whole spectrum of people? And"},{"startTime":652.68,"endTime":655.71,"body":"we've, we've seen patterns and"},{"startTime":655.8,"endTime":659.37,"body":"in terms of what works well for"},{"startTime":655.8,"endTime":659.37,"body":"to increase conversion, which is"},{"startTime":659.37,"endTime":662.34,"body":"obviously the focus everyone"},{"startTime":659.37,"endTime":662.34,"body":"wants to do, right, like your"},{"startTime":662.34,"endTime":665.22,"body":"landing page. How do you"},{"startTime":662.34,"endTime":665.22,"body":"increase conversion of"},{"startTime":665.22,"endTime":669.0,"body":"additional better listings and"},{"startTime":665.22,"endTime":669.0,"body":"images and infographics? So we"},{"startTime":669.0,"endTime":672.0,"body":"definitely, you know, we're,"},{"startTime":669.0,"endTime":672.0,"body":"we're training like we've"},{"startTime":672.0,"endTime":675.84,"body":"actually painted our technology,"},{"startTime":672.0,"endTime":675.84,"body":"and we were trading models to"},{"startTime":676.2,"endTime":679.65,"body":"optimize for for this"},{"startTime":676.2,"endTime":679.65,"body":"conversion. We're feeding in"},{"startTime":679.65,"endTime":684.84,"body":"kind of keywords. So you know, a"},{"startTime":679.65,"endTime":684.84,"body":"lot of Shopify owners will be"},{"startTime":685.29,"endTime":689.46,"body":"trying to rank or Google is very"},{"startTime":685.29,"endTime":689.46,"body":"important, right? So we're, you"},{"startTime":689.46,"endTime":693.51,"body":"know, we're feeding in column"},{"startTime":689.46,"endTime":693.51,"body":"the topics from Google for the"},{"startTime":693.54,"endTime":696.21,"body":"for the listing generation, and"},{"startTime":693.54,"endTime":696.21,"body":"also to a lesser extent to the"},{"startTime":696.21,"endTime":699.75,"body":"image generation, but also kind"},{"startTime":696.21,"endTime":699.75,"body":"of optimizing in format. So we"},{"startTime":699.75,"endTime":705.39,"body":"know what well, and the other"},{"startTime":699.75,"endTime":705.39,"body":"thing we know, is that behavior"},{"startTime":705.48,"endTime":708.75,"body":"shipped and change over time,"},{"startTime":705.48,"endTime":708.75,"body":"right. So like, what works well,"},{"startTime":709.23,"endTime":715.89,"body":"in 2021, probably doesn't work"},{"startTime":709.23,"endTime":715.89,"body":"in 2024. So one of the big"},{"startTime":715.89,"endTime":719.91,"body":"advantages we have is this kind"},{"startTime":715.89,"endTime":719.91,"body":"of ability to continuously"},{"startTime":719.91,"endTime":724.08,"body":"monitor and optimize as shift"},{"startTime":719.91,"endTime":724.08,"body":"and you know, preferences"},{"startTime":724.08,"endTime":724.59,"body":"change."},{"startTime":724.92,"endTime":727.62,"body":"Yeah, you got to stay up to"},{"startTime":724.92,"endTime":727.62,"body":"date. With the world of E"},{"startTime":727.62,"endTime":730.2,"body":"commerce, it moves so quickly,"},{"startTime":727.62,"endTime":730.2,"body":"what customers are looking for."},{"startTime":730.56,"endTime":732.81,"body":"So fascinating. Seems like"},{"startTime":730.56,"endTime":732.81,"body":"there's sort of three main"},{"startTime":732.81,"endTime":736.71,"body":"pillars for the content that"},{"startTime":732.81,"endTime":736.71,"body":"your AI machines can create, if"},{"startTime":736.71,"endTime":739.47,"body":"our rights are the copy on the"},{"startTime":736.71,"endTime":739.47,"body":"page, the the actual product"},{"startTime":739.47,"endTime":743.22,"body":"photos, and the infographics"},{"startTime":739.47,"endTime":743.22,"body":"that you create. So for people"},{"startTime":743.22,"endTime":745.41,"body":"for some context, people that"},{"startTime":743.22,"endTime":745.41,"body":"are running the E commerce"},{"startTime":745.41,"endTime":748.71,"body":"businesses that we teach,"},{"startTime":745.41,"endTime":748.71,"body":"they'll sign with a supplier. So"},{"startTime":748.71,"endTime":750.33,"body":"because we're because we're"},{"startTime":748.71,"endTime":750.33,"body":"dropshipping, we're not creating"},{"startTime":750.33,"endTime":753.15,"body":"the products ourselves. And"},{"startTime":750.33,"endTime":753.15,"body":"we'll be given some product"},{"startTime":753.15,"endTime":756.87,"body":"descriptions and product images,"},{"startTime":753.15,"endTime":756.87,"body":"and probably no infographics, we"},{"startTime":756.87,"endTime":761.04,"body":"don't tend to get supplied those"},{"startTime":756.87,"endTime":761.04,"body":"by suppliers. How would we go"},{"startTime":761.04,"endTime":764.04,"body":"from having that basic"},{"startTime":761.04,"endTime":764.04,"body":"information that our suppliers"},{"startTime":764.04,"endTime":767.58,"body":"give us to really learning what"},{"startTime":764.04,"endTime":767.58,"body":"is going to perform best and"},{"startTime":767.58,"endTime":771.12,"body":"improve our conversion rates"},{"startTime":767.58,"endTime":771.12,"body":"with your AI tool? Well,"},{"startTime":771.15,"endTime":775.77,"body":"I think in terms of a"},{"startTime":771.15,"endTime":775.77,"body":"dropshipping model, the AI is"},{"startTime":775.77,"endTime":778.05,"body":"perfect, right? Because if"},{"startTime":775.77,"endTime":778.05,"body":"you've never seen the product,"},{"startTime":778.05,"endTime":783.09,"body":"and you're never doing your own"},{"startTime":778.05,"endTime":783.09,"body":"photoshoot, you're going to have"},{"startTime":783.09,"endTime":786.24,"body":"to rely on this. And the"},{"startTime":783.09,"endTime":786.24,"body":"question is, are you going to"},{"startTime":786.27,"endTime":792.0,"body":"hire someone on Fiverr or"},{"startTime":786.27,"endTime":792.0,"body":"freelancer to create some pretty"},{"startTime":792.0,"endTime":795.57,"body":"mid, you know, images and"},{"startTime":792.0,"endTime":795.57,"body":"infographics and texts? Or are"},{"startTime":795.57,"endTime":800.52,"body":"you going to use an you know, an"},{"startTime":795.57,"endTime":800.52,"body":"AI, which gives you as a"},{"startTime":800.52,"endTime":803.16,"body":"individual more control over"},{"startTime":800.52,"endTime":803.16,"body":"what's generated? Because you"},{"startTime":803.16,"endTime":807.48,"body":"can prompt and secondly, you"},{"startTime":803.16,"endTime":807.48,"body":"have the knowledge that it's"},{"startTime":807.48,"endTime":811.11,"body":"built on a model, which is"},{"startTime":807.48,"endTime":811.11,"body":"continuously adapting and"},{"startTime":811.11,"endTime":814.77,"body":"understanding what's working and"},{"startTime":811.11,"endTime":814.77,"body":"modifying self conversion. So"},{"startTime":815.28,"endTime":819.48,"body":"it's really like a no brainer."},{"startTime":815.28,"endTime":819.48,"body":"In the Drop Shipping model. To"},{"startTime":819.48,"endTime":821.04,"body":"answer your question, we have"},{"startTime":819.48,"endTime":821.04,"body":"the images, we have the"},{"startTime":821.04,"endTime":824.76,"body":"infographics with the text. In"},{"startTime":821.04,"endTime":824.76,"body":"terms of the infographics, we've"},{"startTime":824.76,"endTime":827.31,"body":"noticed various kinds of"},{"startTime":824.76,"endTime":827.31,"body":"templates and infographics have"},{"startTime":827.31,"endTime":830.76,"body":"worked really well I'll give you"},{"startTime":827.31,"endTime":830.76,"body":"an example. Like, benefits"},{"startTime":830.76,"endTime":834.48,"body":"infographics. So what I like the"},{"startTime":830.76,"endTime":834.48,"body":"key five benefits people have"},{"startTime":834.51,"endTime":837.48,"body":"and I care I can't talk about"},{"startTime":834.51,"endTime":837.48,"body":"Shopify, but I can say in"},{"startTime":837.48,"endTime":840.63,"body":"Amazon, people spend about eight"},{"startTime":837.48,"endTime":840.63,"body":"seconds on average on a listing"},{"startTime":840.69,"endTime":844.11,"body":"if that and therefore, they"},{"startTime":840.69,"endTime":844.11,"body":"often are not even reading,"},{"startTime":844.8,"endTime":847.65,"body":"right? They're looking at the"},{"startTime":844.8,"endTime":847.65,"body":"main image and then they're"},{"startTime":847.65,"endTime":850.59,"body":"looking at the infographic"},{"startTime":847.65,"endTime":850.59,"body":"images. I mean, I make sure you"},{"startTime":850.59,"endTime":853.62,"body":"know, individuals listening to"},{"startTime":850.59,"endTime":853.62,"body":"this your consumers will know"},{"startTime":853.62,"endTime":857.16,"body":"this right? Like if you the last"},{"startTime":853.62,"endTime":857.16,"body":"product you've bought online,"},{"startTime":857.28,"endTime":860.31,"body":"how much time did you spend"},{"startTime":857.28,"endTime":860.31,"body":"reading the text versus like you"},{"startTime":860.31,"endTime":862.41,"body":"the images have all of the"},{"startTime":860.31,"endTime":862.41,"body":"information you need to make the"},{"startTime":862.41,"endTime":867.45,"body":"purchase and I would say 80% of"},{"startTime":862.41,"endTime":867.45,"body":"the time like the products"},{"startTime":867.45,"endTime":869.91,"body":"you're looking at the images and"},{"startTime":867.45,"endTime":869.91,"body":"you're like, okay, and weights"},{"startTime":869.91,"endTime":873.09,"body":"and coffee, okay, well, bang"},{"startTime":869.91,"endTime":873.09,"body":"bang, I see all lovely"},{"startTime":873.09,"endTime":876.21,"body":"infographics selling what I need"},{"startTime":873.09,"endTime":876.21,"body":"purchase like I don't even need"},{"startTime":876.21,"endTime":879.09,"body":"to go through and read"},{"startTime":876.21,"endTime":879.09,"body":"descriptions what so it's really"},{"startTime":879.09,"endTime":882.69,"body":"important to kind of highlight"},{"startTime":879.09,"endTime":882.69,"body":"you know, the key benefits that"},{"startTime":882.69,"endTime":887.49,"body":"are coming out and you know,"},{"startTime":882.69,"endTime":887.49,"body":"sort of stuff like you know, if"},{"startTime":887.49,"endTime":891.24,"body":"you're you have lost UK based"},{"startTime":887.49,"endTime":891.24,"body":"customers and your UK based"},{"startTime":891.24,"endTime":894.6,"body":"stuff like say like UK based"},{"startTime":891.24,"endTime":894.6,"body":"business is really powerful here"},{"startTime":894.6,"endTime":899.4,"body":"like supporting UK business can"},{"startTime":894.6,"endTime":899.4,"body":"really help with conversion. But"},{"startTime":899.4,"endTime":902.97,"body":"just like you Given the five key"},{"startTime":899.4,"endTime":902.97,"body":"benefits of the product, and"},{"startTime":902.97,"endTime":906.66,"body":"then yes, we also do text text,"},{"startTime":902.97,"endTime":906.66,"body":"I guess is more focused on like"},{"startTime":906.66,"endTime":910.77,"body":"Google SEO. But it also helps to"},{"startTime":906.66,"endTime":910.77,"body":"enrich and help helps kind of"},{"startTime":910.77,"endTime":913.5,"body":"like get people over their mind"},{"startTime":910.77,"endTime":913.5,"body":"with their decision, their"},{"startTime":913.5,"endTime":914.61,"body":"purchasing decisions."},{"startTime":914.85,"endTime":917.07,"body":"Yeah, fascinating. I, I"},{"startTime":914.85,"endTime":917.07,"body":"completely agree the Drop"},{"startTime":917.07,"endTime":920.28,"body":"Shipping model, we won't come"},{"startTime":917.07,"endTime":920.28,"body":"into contact with the products,"},{"startTime":920.37,"endTime":922.8,"body":"especially with high ticket"},{"startTime":920.37,"endTime":922.8,"body":"dropshipping, it won't make"},{"startTime":922.8,"endTime":926.1,"body":"sense for us initially to"},{"startTime":922.8,"endTime":926.1,"body":"outlay, you know, potentially"},{"startTime":926.1,"endTime":929.37,"body":"1000 pounds, or even at trade"},{"startTime":926.1,"endTime":929.37,"body":"price to buy that product, to"},{"startTime":929.37,"endTime":932.19,"body":"then do a photo shoot to even"},{"startTime":929.37,"endTime":932.19,"body":"see the product, it's a big"},{"startTime":932.46,"endTime":936.45,"body":"expense. To be able to do this"},{"startTime":932.46,"endTime":936.45,"body":"all online is fantastic. You"},{"startTime":936.45,"endTime":939.21,"body":"mentioned that you can create"},{"startTime":936.45,"endTime":939.21,"body":"some auto prompts, which I think"},{"startTime":939.21,"endTime":942.6,"body":"is fantastic, especially for"},{"startTime":939.21,"endTime":942.6,"body":"somebody new to getting AI to"},{"startTime":942.6,"endTime":945.96,"body":"create products, images, what"},{"startTime":942.6,"endTime":945.96,"body":"are the sort of prompts actually"},{"startTime":945.96,"endTime":948.81,"body":"that that you would suggest? So"},{"startTime":945.96,"endTime":948.81,"body":"if we just get given a white"},{"startTime":948.81,"endTime":951.72,"body":"background image of a product,"},{"startTime":948.81,"endTime":951.72,"body":"what sort of prompts would you"},{"startTime":951.72,"endTime":955.47,"body":"suggest to create a real"},{"startTime":951.72,"endTime":955.47,"body":"lifestyle image using that"},{"startTime":955.47,"endTime":955.98,"body":"product."},{"startTime":956.37,"endTime":961.38,"body":"So I think the challenge is"},{"startTime":956.37,"endTime":961.38,"body":"really depends per category and"},{"startTime":961.38,"endTime":966.63,"body":"per individual product. So the"},{"startTime":961.38,"endTime":966.63,"body":"way these AI models are trained,"},{"startTime":967.29,"endTime":971.28,"body":"it's a real black box into what"},{"startTime":967.29,"endTime":971.28,"body":"words are going to get the best,"},{"startTime":972.09,"endTime":977.1,"body":"most visual output, I'd say as"},{"startTime":972.09,"endTime":977.1,"body":"a, what you want to try and get"},{"startTime":977.19,"endTime":981.21,"body":"is a product in its natural"},{"startTime":977.19,"endTime":981.21,"body":"scenarios, the customer can kind"},{"startTime":981.21,"endTime":985.44,"body":"of see, okay, this is a coffee,"},{"startTime":981.21,"endTime":985.44,"body":"here it is like in a kitchen"},{"startTime":985.44,"endTime":989.61,"body":"counter, or in a on a cafe, you"},{"startTime":985.44,"endTime":989.61,"body":"know, in a table in a cafe or"},{"startTime":989.64,"endTime":992.25,"body":"you know, something which just"},{"startTime":989.64,"endTime":992.25,"body":"kind of illustrates the, the"},{"startTime":992.28,"endTime":996.0,"body":"product or so they can kind of"},{"startTime":992.28,"endTime":996.0,"body":"understand what it looks like."},{"startTime":996.0,"endTime":999.69,"body":"And I also feel that there's a"},{"startTime":996.0,"endTime":999.69,"body":"big jump when you don't have an"},{"startTime":999.69,"endTime":1002.45,"body":"image versus when you do have"},{"startTime":999.69,"endTime":1002.45,"body":"lifestyle image because it kind"},{"startTime":1002.45,"endTime":1005.3,"body":"of you know, it, there's a"},{"startTime":1002.45,"endTime":1005.3,"body":"question of like, trust and"},{"startTime":1005.3,"endTime":1008.09,"body":"like, what what is this thing"},{"startTime":1005.3,"endTime":1008.09,"body":"that I'm purchasing, which has"},{"startTime":1008.09,"endTime":1010.82,"body":"gone like one image on it, like,"},{"startTime":1008.09,"endTime":1010.82,"body":"that kind of looks a bit dodgy,"},{"startTime":1010.82,"endTime":1014.15,"body":"right? So enhances trust, and"},{"startTime":1010.82,"endTime":1014.15,"body":"makes the customers like imagine"},{"startTime":1014.36,"endTime":1017.96,"body":"themselves using the product,"},{"startTime":1014.36,"endTime":1017.96,"body":"which increases conversion, in"},{"startTime":1017.96,"endTime":1023.03,"body":"terms of the prompting. So we"},{"startTime":1017.96,"endTime":1023.03,"body":"did a study, so we, we kind of"},{"startTime":1023.03,"endTime":1027.08,"body":"analyzed like 100 1000s of our"},{"startTime":1023.03,"endTime":1027.08,"body":"customers products, we had 15"},{"startTime":1027.08,"endTime":1031.94,"body":"students from the University of"},{"startTime":1027.08,"endTime":1031.94,"body":"Toronto, label them. So they"},{"startTime":1031.94,"endTime":1035.27,"body":"would enable customers this,"},{"startTime":1031.94,"endTime":1035.27,"body":"this wasn't, before we launched"},{"startTime":1035.27,"endTime":1038.09,"body":"order prompting, they would"},{"startTime":1035.27,"endTime":1038.09,"body":"cover you know, fun in the"},{"startTime":1038.42,"endTime":1041.66,"body":"generated image, right. And we"},{"startTime":1038.42,"endTime":1041.66,"body":"would go we literally labeled"},{"startTime":1042.02,"endTime":1046.28,"body":"hundreds of 1000s of these, like"},{"startTime":1042.02,"endTime":1046.28,"body":"how accurate was a prompt to the"},{"startTime":1046.28,"endTime":1050.15,"body":"output on a scale of one to 10."},{"startTime":1046.28,"endTime":1050.15,"body":"And how like visually appealing,"},{"startTime":1050.15,"endTime":1054.41,"body":"which is, I guess, like we set"},{"startTime":1050.15,"endTime":1054.41,"body":"some rules, but like, it is very"},{"startTime":1054.41,"endTime":1056.66,"body":"kind of like personal but like"},{"startTime":1054.41,"endTime":1056.66,"body":"how visually appealing it's a"},{"startTime":1056.66,"endTime":1060.92,"body":"scale of one to 10. So, for"},{"startTime":1056.66,"endTime":1060.92,"body":"example, we'd say like a nine or"},{"startTime":1060.92,"endTime":1064.52,"body":"above, it'd be like, you know,"},{"startTime":1060.92,"endTime":1064.52,"body":"New York Times buy and billboard"},{"startTime":1064.79,"endTime":1068.63,"body":"quality make that something that"},{"startTime":1064.79,"endTime":1068.63,"body":"you can see there, like a seven"},{"startTime":1068.63,"endTime":1072.26,"body":"would be Yeah, like it's a"},{"startTime":1068.63,"endTime":1072.26,"body":"Shopify listing, maybe a five"},{"startTime":1072.26,"endTime":1075.05,"body":"would be like this could be a"},{"startTime":1072.26,"endTime":1075.05,"body":"post on Instagram, but you"},{"startTime":1075.05,"endTime":1077.51,"body":"wouldn't want to have it as"},{"startTime":1075.05,"endTime":1077.51,"body":"permanent. And then below five"},{"startTime":1077.51,"endTime":1080.45,"body":"was like this, you know, you"},{"startTime":1077.51,"endTime":1080.45,"body":"will want to use this space. So"},{"startTime":1080.45,"endTime":1084.62,"body":"we would we did a lot of data"},{"startTime":1080.45,"endTime":1084.62,"body":"labeling on the prompts on the"},{"startTime":1084.68,"endTime":1087.74,"body":"how accurate it was able to be"},{"startTime":1084.68,"endTime":1087.74,"body":"and then and then the quality."},{"startTime":1088.22,"endTime":1092.0,"body":"And that's basically the data"},{"startTime":1088.22,"endTime":1092.0,"body":"that we use to train the auto"},{"startTime":1092.0,"endTime":1095.93,"body":"prompting model so that people"},{"startTime":1092.0,"endTime":1095.93,"body":"could get the best prompts. Now,"},{"startTime":1096.26,"endTime":1100.04,"body":"there are, you know, an imagined"},{"startTime":1096.26,"endTime":1100.04,"body":"kind of dropshipper"},{"startTime":1100.34,"endTime":1102.53,"body":"entrepreneurs, you know, they're"},{"startTime":1100.34,"endTime":1102.53,"body":"probably using with God, and"},{"startTime":1102.68,"endTime":1106.82,"body":"there are people who are just"},{"startTime":1102.68,"endTime":1106.82,"body":"fantastic this and will be able"},{"startTime":1106.82,"endTime":1110.18,"body":"to kind of, on their own"},{"startTime":1106.82,"endTime":1110.18,"body":"product, if treat themselves"},{"startTime":1110.21,"endTime":1113.15,"body":"like, you know, they'll put a"},{"startTime":1110.21,"endTime":1113.15,"body":"prompt in there work out what's"},{"startTime":1113.15,"endTime":1115.1,"body":"working, what isn't, they'll do"},{"startTime":1113.15,"endTime":1115.1,"body":"another one. And then suddenly,"},{"startTime":1115.1,"endTime":1118.58,"body":"like, you know, you'll be the"},{"startTime":1115.1,"endTime":1118.58,"body":"experts in your area better than"},{"startTime":1118.61,"endTime":1121.22,"body":"what we've done, because we've"},{"startTime":1118.61,"endTime":1121.22,"body":"only done 100,000, right and"},{"startTime":1121.55,"endTime":1124.34,"body":"could not even you know, might"},{"startTime":1121.55,"endTime":1124.34,"body":"not be in your category. So I"},{"startTime":1124.34,"endTime":1127.55,"body":"think it is better for"},{"startTime":1124.34,"endTime":1127.55,"body":"individuals to you know,"},{"startTime":1127.58,"endTime":1129.83,"body":"individuals who are comfortable,"},{"startTime":1127.58,"endTime":1129.83,"body":"they'll be able to cut out"},{"startTime":1129.98,"endTime":1133.55,"body":"really find better stuff out I"},{"startTime":1129.98,"endTime":1133.55,"body":"would imagine and the awkward"},{"startTime":1133.55,"endTime":1137.06,"body":"prompting, but like, it's a good"},{"startTime":1133.55,"endTime":1137.06,"body":"guide gives, you know, in our in"},{"startTime":1137.06,"endTime":1139.34,"body":"our metrics gives it like a"},{"startTime":1137.06,"endTime":1139.34,"body":"seven, it gives them like a"},{"startTime":1139.34,"endTime":1142.61,"body":"seven or an eight every time. So"},{"startTime":1139.34,"endTime":1142.61,"body":"it's kind of like, you come into"},{"startTime":1142.61,"endTime":1145.49,"body":"the tool, you click Generate,"},{"startTime":1142.61,"endTime":1145.49,"body":"you see an image looks like you"},{"startTime":1145.49,"endTime":1149.03,"body":"could use like, you might not"},{"startTime":1145.49,"endTime":1149.03,"body":"want to use it because maybe you"},{"startTime":1149.03,"endTime":1151.94,"body":"had like a different ethnicity"},{"startTime":1149.03,"endTime":1151.94,"body":"or person that you imagined in"},{"startTime":1151.94,"endTime":1155.66,"body":"there or you wanted to be in"},{"startTime":1151.94,"endTime":1155.66,"body":"like I don't know, like a"},{"startTime":1155.66,"endTime":1158.48,"body":"specific setting like we have"},{"startTime":1155.66,"endTime":1158.48,"body":"like a Japanese mountain in the"},{"startTime":1158.48,"endTime":1160.73,"body":"background. But we wouldn't do"},{"startTime":1158.48,"endTime":1160.73,"body":"that ourselves because like we"},{"startTime":1160.73,"endTime":1164.18,"body":"just do so standard. So you can"},{"startTime":1160.73,"endTime":1164.18,"body":"then kind of failed it beyond"},{"startTime":1164.18,"endTime":1165.95,"body":"that. But it gives you a good"},{"startTime":1164.18,"endTime":1165.95,"body":"starting point."},{"startTime":1166.22,"endTime":1169.58,"body":"Fantastic yet. It's an exciting"},{"startTime":1166.22,"endTime":1169.58,"body":"software because a lot of the"},{"startTime":1169.61,"endTime":1172.94,"body":"stores that we have, we get"},{"startTime":1169.61,"endTime":1172.94,"body":"given the white product photos"},{"startTime":1172.94,"endTime":1175.13,"body":"or the white background, and"},{"startTime":1172.94,"endTime":1175.13,"body":"then there's no nothing that"},{"startTime":1175.13,"endTime":1178.16,"body":"differentiates each different"},{"startTime":1175.13,"endTime":1178.16,"body":"retailer that's selling the same"},{"startTime":1178.16,"endTime":1183.14,"body":"sort of product. So if we can"},{"startTime":1178.16,"endTime":1183.14,"body":"really get into this and enhance"},{"startTime":1183.14,"endTime":1185.48,"body":"our product images using the"},{"startTime":1183.14,"endTime":1185.48,"body":"tools that we've got available"},{"startTime":1185.48,"endTime":1189.23,"body":"to us now. It's a real clear way"},{"startTime":1185.48,"endTime":1189.23,"body":"of differentiating yourself from"},{"startTime":1189.23,"endTime":1193.1,"body":"the different products that you"},{"startTime":1189.23,"endTime":1193.1,"body":"see across the road. In terms of"},{"startTime":1193.13,"endTime":1196.16,"body":"I want to I want to know sort of"},{"startTime":1193.13,"endTime":1196.16,"body":"what's been most successful for,"},{"startTime":1196.52,"endTime":1199.43,"body":"I guess the stores or the"},{"startTime":1196.52,"endTime":1199.43,"body":"retailers that you've seen use"},{"startTime":1199.76,"endTime":1203.21,"body":"the prompts before, what type of"},{"startTime":1199.76,"endTime":1203.21,"body":"images? Can you give us a bit of"},{"startTime":1203.21,"endTime":1206.06,"body":"insight? What type of images"},{"startTime":1203.21,"endTime":1206.06,"body":"copy or infographics you think"},{"startTime":1206.06,"endTime":1207.05,"body":"that would work really well."},{"startTime":1207.44,"endTime":1212.39,"body":"So, we, yes, we've we've kind of"},{"startTime":1207.44,"endTime":1212.39,"body":"been working out what works"},{"startTime":1212.39,"endTime":1217.79,"body":"best. And I think broadly, what"},{"startTime":1212.39,"endTime":1217.79,"body":"you want is, ideally, to"},{"startTime":1217.79,"endTime":1222.89,"body":"lifestyle images of the product,"},{"startTime":1217.79,"endTime":1222.89,"body":"looking hyper realistic, setting"},{"startTime":1222.89,"endTime":1226.43,"body":"B in his natural environment,"},{"startTime":1222.89,"endTime":1226.43,"body":"you then want an infographic,"},{"startTime":1226.46,"endTime":1230.09,"body":"which has the five benefits,"},{"startTime":1226.46,"endTime":1230.09,"body":"these five benefits where a"},{"startTime":1230.09,"endTime":1234.83,"body":"product is like, something like"},{"startTime":1230.09,"endTime":1234.83,"body":"you EA sporting UK business,"},{"startTime":1234.83,"endTime":1238.04,"body":"blah, blah, blah, if you're UK,"},{"startTime":1234.83,"endTime":1238.04,"body":"or wherever you are, in your"},{"startTime":1238.04,"endTime":1241.28,"body":"domestic market, if you can do"},{"startTime":1238.04,"endTime":1241.28,"body":"that, that definitely helps as"},{"startTime":1241.28,"endTime":1245.84,"body":"well. And you kind of want to,"},{"startTime":1241.28,"endTime":1245.84,"body":"like, help the customer to"},{"startTime":1245.84,"endTime":1249.44,"body":"understand like, what is like"},{"startTime":1245.84,"endTime":1249.44,"body":"very quickly, like looking at"},{"startTime":1249.44,"endTime":1252.53,"body":"one picture, what what is it do"},{"startTime":1249.44,"endTime":1252.53,"body":"how, you know, how do they use a"},{"startTime":1252.53,"endTime":1256.25,"body":"blah, blah, blah, then"},{"startTime":1252.53,"endTime":1256.25,"body":"dimensions, infographics are"},{"startTime":1256.25,"endTime":1258.98,"body":"important, we generate these as"},{"startTime":1256.25,"endTime":1258.98,"body":"well. So like, how big is it,"},{"startTime":1259.22,"endTime":1262.01,"body":"and you want to have like the"},{"startTime":1259.22,"endTime":1262.01,"body":"lines and you know, wishes"},{"startTime":1262.19,"endTime":1266.24,"body":"explaining where you you know,"},{"startTime":1262.19,"endTime":1266.24,"body":"the lines and you ruler lines"},{"startTime":1266.24,"endTime":1268.64,"body":"are kind of next to product, you"},{"startTime":1266.24,"endTime":1268.64,"body":"can see how big it is that"},{"startTime":1268.67,"endTime":1273.47,"body":"that's an important one. And"},{"startTime":1268.67,"endTime":1273.47,"body":"then one that I know we're"},{"startTime":1273.47,"endTime":1276.23,"body":"recording this to head while"},{"startTime":1273.47,"endTime":1276.23,"body":"working on now which could be"},{"startTime":1276.23,"endTime":1279.5,"body":"live, then maybe not is is kind"},{"startTime":1276.23,"endTime":1279.5,"body":"of the competition. So like our"},{"startTime":1279.5,"endTime":1283.91,"body":"newest innovation we're working"},{"startTime":1279.5,"endTime":1283.91,"body":"on is kind of AI generating a"},{"startTime":1283.91,"endTime":1287.72,"body":"generic version of a product"},{"startTime":1283.91,"endTime":1287.72,"body":"next to your product. And then"},{"startTime":1287.72,"endTime":1291.95,"body":"being like, this is good Tick"},{"startTime":1287.72,"endTime":1291.95,"body":"Tick three reasons why generic"},{"startTime":1291.95,"endTime":1295.34,"body":"banned cross cross cross. So"},{"startTime":1291.95,"endTime":1295.34,"body":"we're that's currently in"},{"startTime":1295.34,"endTime":1298.34,"body":"development. When people listen"},{"startTime":1295.34,"endTime":1298.34,"body":"to me with that, maybe they'll"},{"startTime":1298.34,"endTime":1299.06,"body":"be able to see that one or"},{"startTime":1299.06,"endTime":1302.45,"body":"not. Even things move so fast"},{"startTime":1299.06,"endTime":1302.45,"body":"that they were the startup sort"},{"startTime":1302.45,"endTime":1305.39,"body":"of early onset business that"},{"startTime":1302.45,"endTime":1305.39,"body":"you've got their AI, you know,"},{"startTime":1305.39,"endTime":1308.42,"body":"you can push things out quickly."},{"startTime":1305.39,"endTime":1308.42,"body":"So yeah, it's a constantly"},{"startTime":1308.42,"endTime":1311.69,"body":"changing landscape. So thank"},{"startTime":1308.42,"endTime":1311.69,"body":"you. So really good insights"},{"startTime":1311.69,"endTime":1315.05,"body":"there about how we can really"},{"startTime":1311.69,"endTime":1315.05,"body":"optimize our product pages. I'm"},{"startTime":1315.05,"endTime":1317.84,"body":"keen to dig in a little bit as"},{"startTime":1315.05,"endTime":1317.84,"body":"well about listing. So you"},{"startTime":1317.84,"endTime":1321.11,"body":"mentioned that you you can"},{"startTime":1317.84,"endTime":1321.11,"body":"increase the the listing speed"},{"startTime":1321.17,"endTime":1323.72,"body":"of new products in Shopify, is"},{"startTime":1321.17,"endTime":1323.72,"body":"that something that you can"},{"startTime":1323.72,"endTime":1324.89,"body":"offer as well? Yeah,"},{"startTime":1324.89,"endTime":1329.12,"body":"so we we basically integrate"},{"startTime":1324.89,"endTime":1329.12,"body":"with this stuff. So we integrate"},{"startTime":1329.12,"endTime":1333.47,"body":"with the Shopify store, we also"},{"startTime":1329.12,"endTime":1333.47,"body":"integrate with other platforms."},{"startTime":1333.5,"endTime":1337.46,"body":"So we integrate with Amazon, we"},{"startTime":1333.5,"endTime":1337.46,"body":"integrate with eBay, you can use"},{"startTime":1337.46,"endTime":1343.31,"body":"us i flatfile. So we basically"},{"startTime":1337.46,"endTime":1343.31,"body":"enable people to publish from"},{"startTime":1343.31,"endTime":1346.94,"body":"one source to another. So, you"},{"startTime":1343.31,"endTime":1346.94,"body":"know, I know we're talking about"},{"startTime":1346.94,"endTime":1351.29,"body":"Shopify, but like, if you were"},{"startTime":1346.94,"endTime":1351.29,"body":"to be moving from Excel to"},{"startTime":1351.29,"endTime":1355.22,"body":"Shopify, or you know, Amazon,"},{"startTime":1351.29,"endTime":1355.22,"body":"like, if you were moving from"},{"startTime":1355.22,"endTime":1359.57,"body":"one place to another place, AI"},{"startTime":1355.22,"endTime":1359.57,"body":"is a great use case for this,"},{"startTime":1359.57,"endTime":1363.62,"body":"because actually, is not as"},{"startTime":1359.57,"endTime":1363.62,"body":"simple as cut and paste. I'll"},{"startTime":1363.62,"endTime":1366.77,"body":"give you an example on Amazon."},{"startTime":1363.62,"endTime":1366.77,"body":"You know, Amazon doesn't use"},{"startTime":1366.77,"endTime":1371.93,"body":"Google SEO like, it's important,"},{"startTime":1366.77,"endTime":1371.93,"body":"but fundamentally, like Amazon"},{"startTime":1371.93,"endTime":1375.17,"body":"have their own API and key words"},{"startTime":1371.93,"endTime":1375.17,"body":"like something like 80% of"},{"startTime":1375.17,"endTime":1377.93,"body":"Amazon searches start from"},{"startTime":1375.17,"endTime":1377.93,"body":"Amazon. So make you want to"},{"startTime":1377.93,"endTime":1380.93,"body":"definitely on Amazon be first"},{"startTime":1377.93,"endTime":1380.93,"body":"and foremost thing optimizing"},{"startTime":1380.93,"endTime":1384.11,"body":"for the Amazon search, right,"},{"startTime":1380.93,"endTime":1384.11,"body":"like Google search is important."},{"startTime":1384.38,"endTime":1388.25,"body":"But it's a it's a definite"},{"startTime":1384.38,"endTime":1388.25,"body":"second. Not true on Shopify,"},{"startTime":1388.46,"endTime":1392.09,"body":"like you want to be on Google."},{"startTime":1388.46,"endTime":1392.09,"body":"So like moving, you know, moving"},{"startTime":1392.09,"endTime":1395.0,"body":"them across is a, you know,"},{"startTime":1392.09,"endTime":1395.0,"body":"there's different character"},{"startTime":1395.0,"endTime":1399.59,"body":"lengths on eBay the characters"},{"startTime":1395.0,"endTime":1399.59,"body":"at on Amazon, it's 250, for the"},{"startTime":1399.59,"endTime":1402.5,"body":"titles I'm talking about. So"},{"startTime":1399.59,"endTime":1402.5,"body":"these different formats have"},{"startTime":1402.5,"endTime":1407.42,"body":"different needs. And yeah, auto"},{"startTime":1402.5,"endTime":1407.42,"body":"helps you to move move from what"},{"startTime":1407.69,"endTime":1409.82,"body":"they say. So if we want to"},{"startTime":1407.69,"endTime":1409.82,"body":"expand the marketplaces that"},{"startTime":1409.82,"endTime":1413.0,"body":"we're selling on, is an instant"},{"startTime":1409.82,"endTime":1413.0,"body":"Iriga. Here's the products on"},{"startTime":1413.0,"endTime":1415.58,"body":"Shopify, put them across"},{"startTime":1413.0,"endTime":1415.58,"body":"different marketplaces, if we if"},{"startTime":1415.58,"endTime":1418.19,"body":"we're able to do that with the"},{"startTime":1415.58,"endTime":1418.19,"body":"suppliers that we sat have"},{"startTime":1418.19,"endTime":1422.57,"body":"signed, in terms of then"},{"startTime":1418.19,"endTime":1422.57,"body":"Shopify, specifically store"},{"startTime":1422.57,"endTime":1425.99,"body":"owners of Shopify. And thinking"},{"startTime":1422.57,"endTime":1425.99,"body":"about the copy now that we have"},{"startTime":1425.99,"endTime":1430.49,"body":"in our Shopify product page, say"},{"startTime":1425.99,"endTime":1430.49,"body":"we get given a, what usually"},{"startTime":1430.49,"endTime":1432.92,"body":"happens is suppliers will give"},{"startTime":1430.49,"endTime":1432.92,"body":"us their product descriptions"},{"startTime":1432.92,"endTime":1435.5,"body":"that aren't particularly"},{"startTime":1432.92,"endTime":1435.5,"body":"optimized. They're just a basic"},{"startTime":1435.71,"endTime":1439.1,"body":"description. How would we be"},{"startTime":1435.71,"endTime":1439.1,"body":"able to enhance that? And what"},{"startTime":1439.16,"endTime":1441.2,"body":"types of things would you"},{"startTime":1439.16,"endTime":1441.2,"body":"include in I know, you"},{"startTime":1441.2,"endTime":1444.77,"body":"mentioned, it's quite SEO"},{"startTime":1441.2,"endTime":1444.77,"body":"focused, but also in terms of"},{"startTime":1444.77,"endTime":1448.43,"body":"structuring, perhaps in terms of"},{"startTime":1444.77,"endTime":1448.43,"body":"the getting the features across?"},{"startTime":1448.58,"endTime":1451.55,"body":"How can we really think about"},{"startTime":1448.58,"endTime":1451.55,"body":"optimizing the copy that we have"},{"startTime":1451.55,"endTime":1453.53,"body":"on a product page? So I think"},{"startTime":1453.89,"endTime":1457.73,"body":"the basic format where we think"},{"startTime":1453.89,"endTime":1457.73,"body":"it's best is to have a mix of"},{"startTime":1457.73,"endTime":1461.57,"body":"kind of like bullet points or"},{"startTime":1457.73,"endTime":1461.57,"body":"features. And then description."},{"startTime":1462.2,"endTime":1467.3,"body":"Description is more kind of"},{"startTime":1462.2,"endTime":1467.3,"body":"emotive and descriptive, where"},{"startTime":1467.3,"endTime":1470.36,"body":"the bullet points like bang,"},{"startTime":1467.3,"endTime":1470.36,"body":"bang, bang, you know, here here"},{"startTime":1470.36,"endTime":1474.02,"body":"are the here are the key things"},{"startTime":1470.36,"endTime":1474.02,"body":"that that you're getting, the"},{"startTime":1474.02,"endTime":1478.01,"body":"bullets probably wouldn't look"},{"startTime":1474.02,"endTime":1478.01,"body":"kind of similar to what you have"},{"startTime":1478.01,"endTime":1480.62,"body":"in your infographic. But if the"},{"startTime":1478.01,"endTime":1480.62,"body":"infographic obviously is on an"},{"startTime":1480.62,"endTime":1483.47,"body":"image, you you really have a"},{"startTime":1480.62,"endTime":1483.47,"body":"sentence. Maybe you have two or"},{"startTime":1483.47,"endTime":1485.93,"body":"three sentences on each bullet"},{"startTime":1483.47,"endTime":1485.93,"body":"point. So it goes into a little"},{"startTime":1485.93,"endTime":1489.23,"body":"bit more detail than the one you"},{"startTime":1485.93,"endTime":1489.23,"body":"have on the image. And then the"},{"startTime":1489.23,"endTime":1491.78,"body":"description kind of like"},{"startTime":1489.23,"endTime":1491.78,"body":"summarizes all the whole"},{"startTime":1491.78,"endTime":1498.26,"body":"product. As I said, like we it's"},{"startTime":1491.78,"endTime":1498.26,"body":"mainly the SEO game that you're"},{"startTime":1498.26,"endTime":1500.81,"body":"trying to play in my in my"},{"startTime":1498.26,"endTime":1500.81,"body":"opinion I'm often what we've"},{"startTime":1500.81,"endTime":1505.34,"body":"seen. But you do you do, we do"},{"startTime":1500.81,"endTime":1505.34,"body":"follow that kind of structure as"},{"startTime":1505.34,"endTime":1505.58,"body":"well."},{"startTime":1506.0,"endTime":1509.63,"body":"It's an interesting approach."},{"startTime":1506.0,"endTime":1509.63,"body":"Because if your product images,"},{"startTime":1509.99,"endTime":1513.38,"body":"and your infographic saves so"},{"startTime":1509.99,"endTime":1513.38,"body":"much already, I guess then your"},{"startTime":1513.38,"endTime":1516.8,"body":"product description acts as more"},{"startTime":1513.38,"endTime":1516.8,"body":"of here are the bullet points."},{"startTime":1517.01,"endTime":1519.08,"body":"These are the reasons how your"},{"startTime":1517.01,"endTime":1519.08,"body":"life is going to change with the"},{"startTime":1519.08,"endTime":1522.32,"body":"product. And beyond that, it's"},{"startTime":1519.08,"endTime":1522.32,"body":"about getting the keywords in so"},{"startTime":1522.32,"endTime":1525.14,"body":"that your products rank high on"},{"startTime":1522.32,"endTime":1525.14,"body":"Google. And then you get more"},{"startTime":1525.14,"endTime":1530.12,"body":"eyes onto those images and onto"},{"startTime":1525.14,"endTime":1530.12,"body":"those infographics. So we love"},{"startTime":1530.12,"endTime":1534.35,"body":"hearing about success stories."},{"startTime":1530.12,"endTime":1534.35,"body":"I'm keen to hear now you're sort"},{"startTime":1534.35,"endTime":1537.23,"body":"of early, early stages still,"},{"startTime":1534.35,"endTime":1537.23,"body":"but have you got any success"},{"startTime":1537.23,"endTime":1540.08,"body":"stories of businesses that you"},{"startTime":1537.23,"endTime":1540.08,"body":"can share that have used e"},{"startTime":1540.08,"endTime":1542.39,"body":"content and AI yet? Well, I"},{"startTime":1542.39,"endTime":1545.99,"body":"mean, we're, we're early stages."},{"startTime":1542.39,"endTime":1545.99,"body":"And in while we've been around"},{"startTime":1545.99,"endTime":1548.72,"body":"for two years, so I mean, like"},{"startTime":1545.99,"endTime":1548.72,"body":"to find to find early stages."},{"startTime":1548.72,"endTime":1552.2,"body":"But we've got we've got a number"},{"startTime":1548.72,"endTime":1552.2,"body":"of case studies on the website,"},{"startTime":1552.23,"endTime":1556.01,"body":"I guess, to come to mind."},{"startTime":1552.23,"endTime":1556.01,"body":"Firstly, there's one on there"},{"startTime":1556.04,"endTime":1559.4,"body":"about just the money saved. For"},{"startTime":1556.04,"endTime":1559.4,"body":"me, it's kind of it's very"},{"startTime":1559.4,"endTime":1562.07,"body":"obvious point, right. But I"},{"startTime":1559.4,"endTime":1562.07,"body":"think you say the lady who's"},{"startTime":1562.07,"endTime":1566.75,"body":"selling kind of like knitted"},{"startTime":1562.07,"endTime":1566.75,"body":"dress wear. And like beach wear"},{"startTime":1566.96,"endTime":1570.29,"body":"basically did like you can see"},{"startTime":1566.96,"endTime":1570.29,"body":"on the on the website like all"},{"startTime":1570.29,"endTime":1574.13,"body":"of these beautiful photo shoots,"},{"startTime":1570.29,"endTime":1574.13,"body":"like on Sunset beaches, without"},{"startTime":1574.16,"endTime":1577.7,"body":"Hannah leaving Milton Keynes"},{"startTime":1574.16,"endTime":1577.7,"body":"wherever she is, right. So that"},{"startTime":1577.73,"endTime":1582.5,"body":"that is a really obvious one"},{"startTime":1577.73,"endTime":1582.5,"body":"your sets saving 1000s 10s of"},{"startTime":1582.53,"endTime":1585.32,"body":"1000s. Like, you're so you're"},{"startTime":1582.53,"endTime":1585.32,"body":"saving a lot of money in terms"},{"startTime":1585.32,"endTime":1587.72,"body":"of the photoshoots. And if"},{"startTime":1585.32,"endTime":1587.72,"body":"you're selling something with"},{"startTime":1587.72,"endTime":1590.84,"body":"lots of variation, you know, if"},{"startTime":1587.72,"endTime":1590.84,"body":"you're, if you're selling like"},{"startTime":1591.44,"endTime":1596.06,"body":"15 lines, or 20 lines or more,"},{"startTime":1591.44,"endTime":1596.06,"body":"right, and you've got, you want"},{"startTime":1596.06,"endTime":1599.09,"body":"different different ethnicities"},{"startTime":1596.06,"endTime":1599.09,"body":"and models and everything like"},{"startTime":1599.42,"endTime":1603.8,"body":"this, a bit of a pain, and one,"},{"startTime":1599.42,"endTime":1603.8,"body":"there's also plenty on there"},{"startTime":1603.83,"endTime":1608.57,"body":"about conversion. So there's"},{"startTime":1603.83,"endTime":1608.57,"body":"some very large companies,"},{"startTime":1608.57,"endTime":1611.78,"body":"they're about like, a little bit"},{"startTime":1608.57,"endTime":1611.78,"body":"off topic, but kind of like"},{"startTime":1611.81,"endTime":1615.92,"body":"using these images for Instagram"},{"startTime":1611.81,"endTime":1615.92,"body":"as well. And like the the the"},{"startTime":1616.34,"endTime":1619.58,"body":"driving like increased profile"},{"startTime":1616.34,"endTime":1619.58,"body":"visits and traffic to the"},{"startTime":1619.58,"endTime":1624.14,"body":"website, there's one and there"},{"startTime":1619.58,"endTime":1624.14,"body":"were like, on lifestyle images"},{"startTime":1624.14,"endTime":1629.84,"body":"drove four and a half times more"},{"startTime":1624.14,"endTime":1629.84,"body":"profile visit. And that kind of"},{"startTime":1630.17,"endTime":1633.29,"body":"is, you know, is showing just"},{"startTime":1630.17,"endTime":1633.29,"body":"like how much more interesting"},{"startTime":1633.29,"endTime":1636.74,"body":"look at AI generated lifestyle"},{"startTime":1633.29,"endTime":1636.74,"body":"images, and then then kind of"},{"startTime":1637.55,"endTime":1641.15,"body":"stuff that is shot in your"},{"startTime":1637.55,"endTime":1641.15,"body":"bedroom or whatever. And there's"},{"startTime":1641.15,"endTime":1646.19,"body":"also a third one there. About"},{"startTime":1641.15,"endTime":1646.19,"body":"conversion. And I from memory is"},{"startTime":1646.19,"endTime":1650.18,"body":"like 88% of customers. We did"},{"startTime":1646.19,"endTime":1650.18,"body":"like some split testing on some"},{"startTime":1650.18,"endTime":1653.21,"body":"customers stuff and a job center"},{"startTime":1650.18,"endTime":1653.21,"body":"customers referred like the the"},{"startTime":1653.21,"endTime":1656.9,"body":"ones stuff that we created. So"},{"startTime":1653.21,"endTime":1656.9,"body":"yeah, there's a handful. We've"},{"startTime":1656.9,"endTime":1658.61,"body":"got more on our on our website"},{"startTime":1656.9,"endTime":1658.61,"body":"as"},{"startTime":1658.61,"endTime":1661.19,"body":"well. Fantastic. Yeah, I love"},{"startTime":1658.61,"endTime":1661.19,"body":"hearing about that. It's"},{"startTime":1661.19,"endTime":1663.74,"body":"inspiring to hear about what"},{"startTime":1661.19,"endTime":1663.74,"body":"others have done. And I think it"},{"startTime":1663.8,"endTime":1666.8,"body":"falls into those categories. You"},{"startTime":1663.8,"endTime":1666.8,"body":"mentioned before using AI, it's"},{"startTime":1666.8,"endTime":1670.82,"body":"about speed and scale together."},{"startTime":1666.8,"endTime":1670.82,"body":"So not only can you create"},{"startTime":1670.82,"endTime":1673.4,"body":"something that's bigger and"},{"startTime":1670.82,"endTime":1673.4,"body":"better, you can also do it"},{"startTime":1673.52,"endTime":1677.45,"body":"quicker with less work and money"},{"startTime":1673.52,"endTime":1677.45,"body":"as well in terms of having to"},{"startTime":1677.45,"endTime":1680.42,"body":"hire people for photoshoots."},{"startTime":1677.45,"endTime":1680.42,"body":"We're all about it on this"},{"startTime":1680.42,"endTime":1683.03,"body":"channel about grow big ecommerce"},{"startTime":1680.42,"endTime":1683.03,"body":"businesses without being"},{"startTime":1683.03,"endTime":1685.19,"body":"completely tied to them. You"},{"startTime":1683.03,"endTime":1685.19,"body":"know, it's about having a"},{"startTime":1685.19,"endTime":1688.85,"body":"lifestyle business. So I think"},{"startTime":1685.19,"endTime":1688.85,"body":"having an AI tool that improves"},{"startTime":1688.85,"endTime":1692.0,"body":"your product pages improves your"},{"startTime":1688.85,"endTime":1692.0,"body":"images and infographics is going"},{"startTime":1692.0,"endTime":1695.66,"body":"to be a big win. So for anyone"},{"startTime":1692.0,"endTime":1695.66,"body":"that's keen to learn more about"},{"startTime":1695.69,"endTime":1699.02,"body":"E content, Max and your your"},{"startTime":1695.69,"endTime":1699.02,"body":"tools, specifically, how can"},{"startTime":1699.02,"endTime":1702.44,"body":"they learn more about your"},{"startTime":1699.02,"endTime":1702.44,"body":"offering? Well,"},{"startTime":1702.56,"endTime":1707.36,"body":"I am on LinkedIn as Max and"},{"startTime":1702.56,"endTime":1707.36,"body":"Claire on Twitter's Max Sinclair"},{"startTime":1707.36,"endTime":1711.11,"body":"for I guess just oh, we don't we"},{"startTime":1707.36,"endTime":1711.11,"body":"don't eat content or AI, you"},{"startTime":1711.11,"endTime":1714.95,"body":"have all of the case studies. So"},{"startTime":1711.11,"endTime":1714.95,"body":"you have all the everything else"},{"startTime":1715.28,"endTime":1718.4,"body":"that you would need there."},{"startTime":1715.28,"endTime":1718.4,"body":"YouTube demo is everything. So I"},{"startTime":1718.4,"endTime":1720.11,"body":"don't know. Maybe there'll be"},{"startTime":1718.4,"endTime":1720.11,"body":"links in the notes? I don't"},{"startTime":1720.11,"endTime":1721.4,"body":"know. But that's where they can"},{"startTime":1720.11,"endTime":1721.4,"body":"go."},{"startTime":1721.7,"endTime":1724.31,"body":"Fantastic. Absolutely. All your"},{"startTime":1721.7,"endTime":1724.31,"body":"links will be linked in the"},{"startTime":1724.31,"endTime":1727.61,"body":"description below. So thank you,"},{"startTime":1724.31,"endTime":1727.61,"body":"Max, for sharing that and"},{"startTime":1727.61,"endTime":1731.93,"body":"shedding some light on the AI"},{"startTime":1727.61,"endTime":1731.93,"body":"driven future of E commerce. And"},{"startTime":1731.93,"endTime":1734.75,"body":"for those looking to stay ahead"},{"startTime":1731.93,"endTime":1734.75,"body":"in the game of E commerce."},{"startTime":1734.93,"endTime":1738.44,"body":"Checking out e content might"},{"startTime":1734.93,"endTime":1738.44,"body":"just be your next best move."},{"startTime":1738.86,"endTime":1740.99,"body":"Thank you very much. Thank you"},{"startTime":1738.86,"endTime":1740.99,"body":"much for for joining us today."},{"startTime":1741.26,"endTime":1744.05,"body":"Thank you. Thanks, James. Good"},{"startTime":1741.26,"endTime":1744.05,"body":"to talk to you. Well, Louis,"},{"startTime":1744.05,"endTime":1748.94,"body":"that was a deep dive into how AI"},{"startTime":1744.05,"endTime":1748.94,"body":"is transforming the landscape of"},{"startTime":1748.97,"endTime":1751.1,"body":"E commerce was it? Yeah,"},{"startTime":1748.97,"endTime":1751.1,"body":"absolutely."},{"startTime":1751.1,"endTime":1754.61,"body":"James, a REMAX really opened our"},{"startTime":1751.1,"endTime":1754.61,"body":"eyes to the power of automation"},{"startTime":1754.61,"endTime":1758.75,"body":"and AI in not just simplifying"},{"startTime":1754.61,"endTime":1758.75,"body":"operations, but truly enhancing"},{"startTime":1758.75,"endTime":1762.11,"body":"the customer experience and"},{"startTime":1758.75,"endTime":1762.11,"body":"boosting conversions as well."},{"startTime":1762.38,"endTime":1766.16,"body":"It's fascinating to see how AI"},{"startTime":1762.38,"endTime":1766.16,"body":"can take so much of the heavy"},{"startTime":1766.19,"endTime":1769.88,"body":"lifting out of E commerce."},{"startTime":1766.19,"endTime":1769.88,"body":"That's your product catalog and"},{"startTime":1769.88,"endTime":1773.66,"body":"also optimizing descriptions and"},{"startTime":1769.88,"endTime":1773.66,"body":"images. For the insights I think"},{"startTime":1773.66,"endTime":1776.72,"body":"today on product listing"},{"startTime":1773.66,"endTime":1776.72,"body":"optimization and staying"},{"startTime":1776.72,"endTime":1779.39,"body":"competitive, were invaluable."},{"startTime":1776.72,"endTime":1779.39,"body":"Yeah, that's"},{"startTime":1779.39,"endTime":1783.62,"body":"why alongside exploring these"},{"startTime":1779.39,"endTime":1783.62,"body":"cutting edge AI tools like E"},{"startTime":1783.62,"endTime":1788.09,"body":"content, grounding your strategy"},{"startTime":1783.62,"endTime":1788.09,"body":"in solid foundations is really"},{"startTime":1788.09,"endTime":1792.14,"body":"crucial. Now for those looking"},{"startTime":1788.09,"endTime":1792.14,"body":"to blend these innovative AI"},{"startTime":1792.14,"endTime":1796.76,"body":"strategies with some proven e"},{"startTime":1792.14,"endTime":1796.76,"body":"commerce principles. My book the"},{"startTime":1796.76,"endTime":1801.5,"body":"home turf advantage provides a"},{"startTime":1796.76,"endTime":1801.5,"body":"pump relative guide to it all,"},{"startTime":1801.89,"endTime":1806.63,"body":"visit H T A book.com. To get"},{"startTime":1801.89,"endTime":1806.63,"body":"started, Mac's has shown us the"},{"startTime":1806.63,"endTime":1810.02,"body":"future, but it's built on the"},{"startTime":1806.63,"endTime":1810.02,"body":"principles that have always"},{"startTime":1810.02,"endTime":1812.54,"body":"driven ecommerce success."},{"startTime":1810.02,"endTime":1812.54,"body":"Enjoying"},{"startTime":1812.54,"endTime":1816.08,"body":"the podcast, we'd love to hear"},{"startTime":1812.54,"endTime":1816.08,"body":"from you leave a comment or a"},{"startTime":1816.08,"endTime":1818.78,"body":"review, and we might just"},{"startTime":1816.08,"endTime":1818.78,"body":"feature it on an upcoming"},{"startTime":1818.78,"endTime":1822.95,"body":"episode. Also, for detailed show"},{"startTime":1818.78,"endTime":1822.95,"body":"notes and resources, head to"},{"startTime":1822.95,"endTime":1825.98,"body":"dropship unlock.com. Forward"},{"startTime":1822.95,"endTime":1825.98,"body":"slash podcast."},{"startTime":1826.52,"endTime":1830.27,"body":"If you found value from any"},{"startTime":1826.52,"endTime":1830.27,"body":"episode of this podcast, please"},{"startTime":1830.27,"endTime":1833.57,"body":"take just 10 seconds to leave us"},{"startTime":1830.27,"endTime":1833.57,"body":"a quick five star review on your"},{"startTime":1833.57,"endTime":1836.9,"body":"podcast app of choice. It helps"},{"startTime":1833.57,"endTime":1836.9,"body":"us more than you could imagine."},{"startTime":1837.02,"endTime":1839.72,"body":"And who knows, you might just"},{"startTime":1837.02,"endTime":1839.72,"body":"hear your comments on the show."},{"startTime":1839.99,"endTime":1842.33,"body":"Thanks for being part of our"},{"startTime":1839.99,"endTime":1842.33,"body":"community. Your support helps us"},{"startTime":1842.33,"endTime":1844.64,"body":"keep delivering a new episode"},{"startTime":1842.33,"endTime":1844.64,"body":"every week."},{"startTime":1844.76,"endTime":1847.94,"body":"Now let's answer a question that"},{"startTime":1844.76,"endTime":1847.94,"body":"we've had in from a listener of"},{"startTime":1847.94,"endTime":1850.91,"body":"the podcast. And this question"},{"startTime":1847.94,"endTime":1850.91,"body":"has come in through a comment"},{"startTime":1850.94,"endTime":1854.69,"body":"under the YouTube video version"},{"startTime":1850.94,"endTime":1854.69,"body":"of a recent episode. So if you"},{"startTime":1854.69,"endTime":1857.51,"body":"want your questions answered,"},{"startTime":1854.69,"endTime":1857.51,"body":"You can do the same. So this"},{"startTime":1857.51,"endTime":1861.53,"body":"question, Louis, which is to you"},{"startTime":1857.51,"endTime":1861.53,"body":"now? They've asked, Can I build"},{"startTime":1861.56,"endTime":1866.06,"body":"a drop shipping business while"},{"startTime":1861.56,"endTime":1866.06,"body":"living outside of the UK? Can I"},{"startTime":1866.06,"endTime":1868.16,"body":"just contact suppliers by email?"},{"startTime":1869.84,"endTime":1872.42,"body":"Hmm, interesting. Well, thank"},{"startTime":1869.84,"endTime":1872.42,"body":"you for the question. So"},{"startTime":1872.87,"endTime":1876.32,"body":"absolutely, you can certainly"},{"startTime":1872.87,"endTime":1876.32,"body":"manage a high ticket drop"},{"startTime":1876.32,"endTime":1879.74,"body":"shipping business from anywhere"},{"startTime":1876.32,"endTime":1879.74,"body":"in the world. I mean, the key is"},{"startTime":1879.74,"endTime":1882.38,"body":"ensuring that your suppliers and"},{"startTime":1879.74,"endTime":1882.38,"body":"customers are in the same"},{"startTime":1882.38,"endTime":1884.99,"body":"region. That's what makes this"},{"startTime":1882.38,"endTime":1884.99,"body":"work with the home turf"},{"startTime":1885.02,"endTime":1887.87,"body":"advantage. So like in the UK, if"},{"startTime":1885.02,"endTime":1887.87,"body":"you're going to do it in the UK,"},{"startTime":1887.87,"endTime":1890.96,"body":"make sure your suppliers and"},{"startTime":1887.87,"endTime":1890.96,"body":"customers are in the UK and that"},{"startTime":1890.96,"endTime":1894.59,"body":"you do your research around the"},{"startTime":1890.96,"endTime":1894.59,"body":"UK market to set it all up here."},{"startTime":1894.86,"endTime":1897.68,"body":"And you can really use that to"},{"startTime":1894.86,"endTime":1897.68,"body":"then capitalize on the home turf"},{"startTime":1897.71,"endTime":1902.24,"body":"advantage model. So while"},{"startTime":1897.71,"endTime":1902.24,"body":"contacting suppliers via email"},{"startTime":1902.33,"endTime":1905.69,"body":"might seem convenient, it might"},{"startTime":1902.33,"endTime":1905.69,"body":"be tempting, it might feel like"},{"startTime":1905.69,"endTime":1908.99,"body":"a nice, easy way to do it. And"},{"startTime":1905.69,"endTime":1908.99,"body":"you might sign some nothing"},{"startTime":1908.99,"endTime":1913.01,"body":"beats the effectiveness and"},{"startTime":1908.99,"endTime":1913.01,"body":"trust and rapport that can"},{"startTime":1913.04,"endTime":1916.28,"body":"emerge from either a direct"},{"startTime":1913.04,"endTime":1916.28,"body":"phone call, or even a face to"},{"startTime":1916.28,"endTime":1919.52,"body":"face meeting with suppliers"},{"startTime":1916.28,"endTime":1919.52,"body":"eventually, it just fosters that"},{"startTime":1919.7,"endTime":1923.39,"body":"trust and that rapport and that"},{"startTime":1919.7,"endTime":1923.39,"body":"bond. And it allows you to"},{"startTime":1923.63,"endTime":1926.54,"body":"connect with the right person at"},{"startTime":1923.63,"endTime":1926.54,"body":"the company more efficiently."},{"startTime":1926.54,"endTime":1930.29,"body":"And it brings you to the top of"},{"startTime":1926.54,"endTime":1930.29,"body":"the pile of retailers that they"},{"startTime":1930.29,"endTime":1933.71,"body":"might have reaching out to them"},{"startTime":1930.29,"endTime":1933.71,"body":"asking if they can sell their"},{"startTime":1933.71,"endTime":1937.07,"body":"products. So direct"},{"startTime":1933.71,"endTime":1937.07,"body":"communication is not just about"},{"startTime":1937.28,"endTime":1940.01,"body":"convenience, it's not just oh,"},{"startTime":1937.28,"endTime":1940.01,"body":"well I can email them. So"},{"startTime":1940.01,"endTime":1942.26,"body":"therefore I should. But it's"},{"startTime":1940.01,"endTime":1942.26,"body":"about building that"},{"startTime":1942.26,"endTime":1945.68,"body":"relationship, explaining to them"},{"startTime":1942.26,"endTime":1945.68,"body":"why you're a trustworthy"},{"startTime":1945.68,"endTime":1949.07,"body":"partner, why you're a new"},{"startTime":1945.68,"endTime":1949.07,"body":"revenue stream for them, and why"},{"startTime":1949.07,"endTime":1951.8,"body":"you're going to look after the"},{"startTime":1949.07,"endTime":1951.8,"body":"reputation of their brand."},{"startTime":1952.64,"endTime":1955.46,"body":"Speaking with suppliers on the"},{"startTime":1952.64,"endTime":1955.46,"body":"phone can often lead to better"},{"startTime":1955.49,"endTime":1958.97,"body":"negotiation outcomes, better"},{"startTime":1955.49,"endTime":1958.97,"body":"margins, better exclusivity,"},{"startTime":1958.97,"endTime":1961.97,"body":"rights, things like that. And"},{"startTime":1958.97,"endTime":1961.97,"body":"just quicker resolutions to any"},{"startTime":1962.03,"endTime":1964.67,"body":"queries or issues that might"},{"startTime":1962.03,"endTime":1964.67,"body":"emerge down the line. So you can"},{"startTime":1964.67,"endTime":1967.4,"body":"absolutely do it from outside"},{"startTime":1964.67,"endTime":1967.4,"body":"the UK. But if you do, I'd still"},{"startTime":1967.4,"endTime":1969.32,"body":"recommend trying to do it by"},{"startTime":1967.4,"endTime":1969.32,"body":"phone, if you can."},{"startTime":1969.83,"endTime":1972.05,"body":"Fantastic. Thank you, Louis. And"},{"startTime":1969.83,"endTime":1972.05,"body":"a great question there for"},{"startTime":1972.05,"endTime":1976.04,"body":"anyone thinking of starting even"},{"startTime":1972.05,"endTime":1976.04,"body":"if you're outside of the UK. So"},{"startTime":1976.07,"endTime":1978.11,"body":"we're going to highlight as"},{"startTime":1976.07,"endTime":1978.11,"body":"well, a review that we've had"},{"startTime":1978.14,"endTime":1982.46,"body":"for the podcast recently. So a"},{"startTime":1978.14,"endTime":1982.46,"body":"big thank you to Ryko for the"},{"startTime":1982.46,"endTime":1986.06,"body":"YouTube comment. And they've"},{"startTime":1982.46,"endTime":1986.06,"body":"said, your clear explanations"},{"startTime":1986.09,"endTime":1989.3,"body":"step by step guidance and"},{"startTime":1986.09,"endTime":1989.3,"body":"effective methods are truly"},{"startTime":1989.3,"endTime":1992.15,"body":"enlightening. It's incredibly"},{"startTime":1989.3,"endTime":1992.15,"body":"refreshing to see someone from"},{"startTime":1992.15,"endTime":1995.75,"body":"the UK sharing such valuable"},{"startTime":1992.15,"endTime":1995.75,"body":"knowledge and skills. Keep up"},{"startTime":1995.75,"endTime":1997.46,"body":"the amazing work. Well, thank"},{"startTime":1997.46,"endTime":2000.34,"body":"you so much for the interviewer"},{"startTime":1997.46,"endTime":2000.34,"body":"that really does mean a lot. And"},{"startTime":2000.43,"endTime":2004.81,"body":"we really appreciate it. Now we"},{"startTime":2000.43,"endTime":2004.81,"body":"know that WhatsApp is the most"},{"startTime":2004.81,"endTime":2008.23,"body":"common method of sharing these"},{"startTime":2004.81,"endTime":2008.23,"body":"podcast episodes, we can see it"},{"startTime":2008.23,"endTime":2011.83,"body":"on the back end statistics on"},{"startTime":2008.23,"endTime":2011.83,"body":"our dashboard. So perhaps"},{"startTime":2011.83,"endTime":2014.8,"body":"there's one person that you"},{"startTime":2011.83,"endTime":2014.8,"body":"know, who might just be"},{"startTime":2014.83,"endTime":2018.94,"body":"interested in running their own"},{"startTime":2014.83,"endTime":2018.94,"body":"online business. The biggest"},{"startTime":2018.94,"endTime":2022.9,"body":"single thing that you can do to"},{"startTime":2018.94,"endTime":2022.9,"body":"help them could be to share this"},{"startTime":2022.9,"endTime":2025.96,"body":"episode with them on WhatsApp."},{"startTime":2022.9,"endTime":2025.96,"body":"It takes you just about 10"},{"startTime":2025.96,"endTime":2028.93,"body":"seconds. And the best part is"},{"startTime":2025.96,"endTime":2028.93,"body":"that they'll then have you to"},{"startTime":2028.93,"endTime":2030.34,"body":"thank for their success."},{"startTime":2030.7,"endTime":2034.09,"body":"Thanks for joining us on this"},{"startTime":2030.7,"endTime":2034.09,"body":"episode of the dropship unlocked"},{"startTime":2034.12,"endTime":2037.03,"body":"podcast. We hope you're walking"},{"startTime":2034.12,"endTime":2037.03,"body":"away with insights and"},{"startTime":2037.03,"endTime":2037.78,"body":"inspiration."},{"startTime":2038.14,"endTime":2041.71,"body":"to kickstart your E commerce"},{"startTime":2038.14,"endTime":2041.71,"body":"journey. Grab a copy of my book"},{"startTime":2041.77,"endTime":2047.74,"body":"The home of turf advantage at HT"},{"startTime":2041.77,"endTime":2047.74,"body":"A book.com is a distilled guide"},{"startTime":2047.74,"endTime":2050.74,"body":"based on real experience to help"},{"startTime":2047.74,"endTime":2050.74,"body":"you build your E commerce"},{"startTime":2050.74,"endTime":2051.16,"body":"venture."},{"startTime":2051.219,"endTime":2053.499,"body":"Don't forget to hit the"},{"startTime":2051.219,"endTime":2053.499,"body":"subscribe button for more"},{"startTime":2053.499,"endTime":2055.209,"body":"strategies and success stories."},{"startTime":2055.57,"endTime":2058.03,"body":"If you like what you heard a"},{"startTime":2055.57,"endTime":2058.03,"body":"five star review would mean the"},{"startTime":2058.03,"endTime":2060.85,"body":"world to us and you might just"},{"startTime":2058.03,"endTime":2060.85,"body":"get a shout out on an upcoming"},{"startTime":2060.85,"endTime":2064.33,"body":"episode. And finally, thank you"},{"startTime":2060.85,"endTime":2064.33,"body":"for deciding to spend your time"},{"startTime":2064.33,"endTime":2067.06,"body":"with us today. We can't wait to"},{"startTime":2064.33,"endTime":2067.06,"body":"bring you more insights on the"},{"startTime":2067.06,"endTime":2069.88,"body":"next episode of the dropship"},{"startTime":2067.06,"endTime":2069.88,"body":"unwrapped podcast."}]}