{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":2.7,"body":"implementing some of these"},{"startTime":0.0,"endTime":2.7,"body":"strategies could be a game"},{"startTime":2.7,"endTime":5.52,"body":"changer for many of our"},{"startTime":2.7,"endTime":5.52,"body":"listeners businesses today."},{"startTime":7.799,"endTime":11.189,"body":"I'm sure everyone that either"},{"startTime":7.799,"endTime":11.189,"body":"has their ecommerce brand ready"},{"startTime":11.189,"endTime":14.279,"body":"to start selling, whether that's"},{"startTime":11.189,"endTime":14.279,"body":"drop shipping or otherwise, they"},{"startTime":14.309,"endTime":17.819,"body":"will learn the importance of"},{"startTime":14.309,"endTime":17.819,"body":"email marketing. And this what"},{"startTime":17.819,"endTime":18.959,"body":"we'll dive into today."},{"startTime":21.96,"endTime":25.68,"body":"Not just an E commerce, but most"},{"startTime":21.96,"endTime":25.68,"body":"businesses and industries that"},{"startTime":25.86,"endTime":30.84,"body":"email has the higher conversion"},{"startTime":25.86,"endTime":30.84,"body":"when it comes to getting"},{"startTime":31.02,"endTime":32.52,"body":"returning customers."},{"startTime":32.94,"endTime":35.73,"body":"Because it's that ratio between"},{"startTime":32.94,"endTime":35.73,"body":"how much you spend to acquire a"},{"startTime":35.73,"endTime":38.22,"body":"customer and the difference"},{"startTime":35.73,"endTime":38.22,"body":"between that and the lifetime"},{"startTime":38.22,"endTime":41.4,"body":"value, which is where the"},{"startTime":38.22,"endTime":41.4,"body":"business really lives or dies."},{"startTime":42.6,"endTime":47.13,"body":"We just doubled the value of"},{"startTime":42.6,"endTime":47.13,"body":"those customers, which is, which"},{"startTime":47.13,"endTime":47.94,"body":"is huge, right?"},{"startTime":50.64,"endTime":52.5,"body":"So whether you're new to e"},{"startTime":50.64,"endTime":52.5,"body":"commerce and you're just"},{"startTime":52.5,"endTime":54.72,"body":"starting out, or if you're"},{"startTime":52.5,"endTime":54.72,"body":"already up and running, and you"},{"startTime":54.72,"endTime":58.11,"body":"are looking to refine your"},{"startTime":54.72,"endTime":58.11,"body":"strategies, today's discussion"},{"startTime":58.11,"endTime":61.92,"body":"promises to equip you with the"},{"startTime":58.11,"endTime":61.92,"body":"actionable tactics to elevate"},{"startTime":61.95,"endTime":63.54,"body":"your email marketing game."},{"startTime":74.49,"endTime":78.39,"body":"Welcome to the dropship unlocked"},{"startTime":74.49,"endTime":78.39,"body":"Podcast. I'm Louis Smith, the"},{"startTime":78.39,"endTime":81.87,"body":"founder of dropship unlocked and"},{"startTime":78.39,"endTime":81.87,"body":"with me is our Client Success"},{"startTime":81.87,"endTime":85.5,"body":"Coach James Hadley. Now, when"},{"startTime":81.87,"endTime":85.5,"body":"we're not recording the podcast"},{"startTime":85.5,"endTime":88.35,"body":"episodes, we're running our own"},{"startTime":85.5,"endTime":88.35,"body":"e commerce businesses and"},{"startTime":88.35,"endTime":91.86,"body":"helping aspiring entrepreneurs"},{"startTime":88.35,"endTime":91.86,"body":"village their own high ticket"},{"startTime":91.86,"endTime":95.91,"body":"dropshipping businesses keen to"},{"startTime":91.86,"endTime":95.91,"body":"build your own six or even seven"},{"startTime":95.94,"endTime":99.9,"body":"figure business. My book, the"},{"startTime":95.94,"endTime":99.9,"body":"home turf advantage is your"},{"startTime":99.9,"endTime":103.47,"body":"blueprint for launching a"},{"startTime":99.9,"endTime":103.47,"body":"profitable online store. Grab"},{"startTime":103.47,"endTime":107.55,"body":"your copy at HTA books.com To"},{"startTime":103.47,"endTime":107.55,"body":"date, and let's get you started."},{"startTime":107.73,"endTime":111.27,"body":"Now sit back, relax, and let's"},{"startTime":107.73,"endTime":111.27,"body":"unlock your potential with the"},{"startTime":111.27,"endTime":114.96,"body":"dropship unlocked podcast."},{"startTime":111.27,"endTime":114.96,"body":"Welcome to today's episode of"},{"startTime":114.96,"endTime":118.59,"body":"the dropship unlocked podcast"},{"startTime":114.96,"endTime":118.59,"body":"where we are thrilled to host"},{"startTime":118.62,"endTime":123.15,"body":"Daniel blue dye, the founder of"},{"startTime":118.62,"endTime":123.15,"body":"blue dye media and a visionary"},{"startTime":123.15,"endTime":126.84,"body":"in the field of E commerce"},{"startTime":123.15,"endTime":126.84,"body":"marketing. With his expertise,"},{"startTime":126.84,"endTime":130.83,"body":"Daniel has transformed the email"},{"startTime":126.84,"endTime":130.83,"body":"marketing strategies for a range"},{"startTime":130.83,"endTime":134.07,"body":"of different businesses all the"},{"startTime":130.83,"endTime":134.07,"body":"way from budding startups to"},{"startTime":134.07,"endTime":136.71,"body":"lots of high ticket brands out"},{"startTime":134.07,"endTime":136.71,"body":"there. Yes,"},{"startTime":136.74,"endTime":140.76,"body":"Louis. Today, Daniel will unpack"},{"startTime":136.74,"endTime":140.76,"body":"the significant role of email"},{"startTime":140.76,"endTime":143.94,"body":"marketing in cultivating"},{"startTime":140.76,"endTime":143.94,"body":"customer relationships, and"},{"startTime":143.94,"endTime":147.57,"body":"driving repeat business for your"},{"startTime":143.94,"endTime":147.57,"body":"eCommerce store. So we'll delve"},{"startTime":147.57,"endTime":151.44,"body":"into how strategically crafted"},{"startTime":147.57,"endTime":151.44,"body":"email campaigns are not just"},{"startTime":151.44,"endTime":154.47,"body":"about communication, but they're"},{"startTime":151.44,"endTime":154.47,"body":"actually crucial tools for"},{"startTime":154.47,"endTime":158.76,"body":"boosting the lifetime value of"},{"startTime":154.47,"endTime":158.76,"body":"each customer. So that means"},{"startTime":158.76,"endTime":161.64,"body":"that you can ensure that they"},{"startTime":158.76,"endTime":161.64,"body":"return time and time again."},{"startTime":161.7,"endTime":164.79,"body":"Yeah, really powerful stuff had"},{"startTime":161.7,"endTime":164.79,"body":"a great conversation. So prepare"},{"startTime":164.79,"endTime":167.97,"body":"to take notes today, grab a"},{"startTime":164.79,"endTime":167.97,"body":"notepad and a pen. Because"},{"startTime":167.97,"endTime":171.81,"body":"Daniel is going to be sharing"},{"startTime":167.97,"endTime":171.81,"body":"his insights on optimizing email"},{"startTime":171.81,"endTime":175.56,"body":"frequency, growing a robust"},{"startTime":171.81,"endTime":175.56,"body":"email list something you're"},{"startTime":175.56,"endTime":178.08,"body":"really going to want to pay"},{"startTime":175.56,"endTime":178.08,"body":"attention to, and leveraging"},{"startTime":178.08,"endTime":181.74,"body":"real world success stories as"},{"startTime":178.08,"endTime":181.74,"body":"well, where his approaches have"},{"startTime":181.74,"endTime":185.07,"body":"markedly increased the lifetime"},{"startTime":181.74,"endTime":185.07,"body":"value for a lot of the clients"},{"startTime":185.1,"endTime":187.77,"body":"he's worked with. So whether"},{"startTime":185.1,"endTime":187.77,"body":"you're new to ecommerce, and"},{"startTime":187.77,"endTime":190.02,"body":"you're just starting out, or if"},{"startTime":187.77,"endTime":190.02,"body":"you're already up and running,"},{"startTime":190.05,"endTime":193.11,"body":"and you are looking to refine"},{"startTime":190.05,"endTime":193.11,"body":"your strategies, today's"},{"startTime":193.11,"endTime":196.8,"body":"discussion promises to equip you"},{"startTime":193.11,"endTime":196.8,"body":"with the actionable tactics to"},{"startTime":196.83,"endTime":200.61,"body":"elevate your email marketing"},{"startTime":196.83,"endTime":200.61,"body":"game. So let's dive into it. So"},{"startTime":200.61,"endTime":203.94,"body":"today we have the pleasure of"},{"startTime":200.61,"endTime":203.94,"body":"speaking with Daniel BirdEye on"},{"startTime":203.94,"endTime":207.81,"body":"the podcast, and he is the mind"},{"startTime":203.94,"endTime":207.81,"body":"behind BirdEye media, which is a"},{"startTime":207.81,"endTime":211.83,"body":"game changer in the world of E"},{"startTime":207.81,"endTime":211.83,"body":"commerce, email marketing. So"},{"startTime":211.83,"endTime":214.17,"body":"Daniel, welcome to the dropship"},{"startTime":211.83,"endTime":214.17,"body":"unlock podcast."},{"startTime":214.2,"endTime":217.29,"body":"It's an honor to have you on"},{"startTime":214.2,"endTime":217.29,"body":"with us today. Before we dive"},{"startTime":217.29,"endTime":220.26,"body":"in, could you start with a bit"},{"startTime":217.29,"endTime":220.26,"body":"of an introduction and share a"},{"startTime":220.26,"endTime":223.56,"body":"little bit about your journey"},{"startTime":220.26,"endTime":223.56,"body":"and the mission of BirdEye"},{"startTime":223.56,"endTime":224.04,"body":"media?"},{"startTime":224.37,"endTime":227.64,"body":"Hey, James Santiago, and I'm"},{"startTime":224.37,"endTime":227.64,"body":"glad to be here and to be"},{"startTime":227.64,"endTime":232.74,"body":"invited. So basically, I run an"},{"startTime":227.64,"endTime":232.74,"body":"E commerce marketing agency"},{"startTime":232.74,"endTime":237.45,"body":"called Budaya media with 20"},{"startTime":232.74,"endTime":237.45,"body":"people now fully remote company"},{"startTime":237.54,"endTime":243.03,"body":"and 80%. US market very focused."},{"startTime":237.54,"endTime":243.03,"body":"The rest is mostly UK actually."},{"startTime":243.63,"endTime":249.24,"body":"And I used to be a student of"},{"startTime":243.63,"endTime":249.24,"body":"geology actually, for six years,"},{"startTime":249.24,"endTime":253.08,"body":"I turned into a digital"},{"startTime":249.24,"endTime":253.08,"body":"marketer. Now it was around six"},{"startTime":253.08,"endTime":257.79,"body":"years ago. And I started my"},{"startTime":253.08,"endTime":257.79,"body":"journey as a copywriter. And"},{"startTime":257.79,"endTime":262.68,"body":"slowly we became an agency I"},{"startTime":257.79,"endTime":262.68,"body":"started hiring people for"},{"startTime":262.68,"endTime":268.05,"body":"different roles and our core"},{"startTime":262.68,"endTime":268.05,"body":"services still email marketing"},{"startTime":268.05,"endTime":273.39,"body":"for E commerce. But we've been"},{"startTime":268.05,"endTime":273.39,"body":"expanding our services recently"},{"startTime":273.39,"endTime":277.23,"body":"and we are transitioning into"},{"startTime":273.39,"endTime":277.23,"body":"more like E commerce growth"},{"startTime":277.26,"endTime":279.15,"body":"agency this year. Brilliant."},{"startTime":279.18,"endTime":281.82,"body":"Fantastic. So I think"},{"startTime":279.18,"endTime":281.82,"body":"copywriting is an interesting"},{"startTime":281.82,"endTime":285.42,"body":"route into email, because it"},{"startTime":281.82,"endTime":285.42,"body":"plays a huge role in the emails"},{"startTime":285.42,"endTime":287.97,"body":"that you write no doubt. So"},{"startTime":285.42,"endTime":287.97,"body":"yeah, it's great to have you on"},{"startTime":287.97,"endTime":291.18,"body":"board. I'm sure everyone that"},{"startTime":287.97,"endTime":291.18,"body":"either has their ecommerce brand"},{"startTime":291.21,"endTime":293.43,"body":"ready to start selling, whether"},{"startTime":291.21,"endTime":293.43,"body":"that's drop shipping or"},{"startTime":293.43,"endTime":297.57,"body":"otherwise, they will learn the"},{"startTime":293.43,"endTime":297.57,"body":"importance of email marketing,"},{"startTime":297.75,"endTime":301.23,"body":"and this is what we'll dive into"},{"startTime":297.75,"endTime":301.23,"body":"today. So Something on your"},{"startTime":301.26,"endTime":304.83,"body":"website is that you're really"},{"startTime":301.26,"endTime":304.83,"body":"keen in growing the lifetime"},{"startTime":304.83,"endTime":309.0,"body":"value for the E commerce brands"},{"startTime":304.83,"endTime":309.0,"body":"that you work with. So, first of"},{"startTime":309.0,"endTime":312.45,"body":"all, LTV or lifetime value, why"},{"startTime":309.0,"endTime":312.45,"body":"do you think that's such an"},{"startTime":312.45,"endTime":315.84,"body":"important metric for E commerce"},{"startTime":312.45,"endTime":315.84,"body":"brands to grow? Yeah,"},{"startTime":315.84,"endTime":320.76,"body":"sure. So basically, our TV why"},{"startTime":315.84,"endTime":320.76,"body":"it's so crucial, because I"},{"startTime":320.76,"endTime":324.57,"body":"would, I would come up with two"},{"startTime":320.76,"endTime":324.57,"body":"acronyms here. One is CAC, and"},{"startTime":324.57,"endTime":329.25,"body":"the other one is LTV. CAC stands"},{"startTime":324.57,"endTime":329.25,"body":"for customer acquisition costs."},{"startTime":329.49,"endTime":332.79,"body":"Basically, this is what you pay,"},{"startTime":329.49,"endTime":332.79,"body":"let's say, for Facebook or"},{"startTime":332.79,"endTime":337.32,"body":"Google to acquire a new"},{"startTime":332.79,"endTime":337.32,"body":"customer. And then you have the"},{"startTime":337.32,"endTime":340.53,"body":"first purchase, which is great."},{"startTime":337.32,"endTime":340.53,"body":"And you want to make it"},{"startTime":340.53,"endTime":344.4,"body":"profitable as a small business."},{"startTime":340.53,"endTime":344.4,"body":"But as you grow, you will have"},{"startTime":344.4,"endTime":348.81,"body":"more and more repeat customers."},{"startTime":344.4,"endTime":348.81,"body":"And they come back and buy again"},{"startTime":348.81,"endTime":352.83,"body":"and again, and you want to start"},{"startTime":348.81,"endTime":352.83,"body":"tracking how much they spend"},{"startTime":352.83,"endTime":358.47,"body":"during that whole life time in"},{"startTime":352.83,"endTime":358.47,"body":"the future. And as a more mature"},{"startTime":358.47,"endTime":361.89,"body":"business, a bigger business,"},{"startTime":358.47,"endTime":361.89,"body":"that number will be much higher"},{"startTime":361.89,"endTime":365.97,"body":"than the value of your first"},{"startTime":361.89,"endTime":365.97,"body":"purchase. I think the most"},{"startTime":365.97,"endTime":369.39,"body":"valuable example is Starbucks."},{"startTime":365.97,"endTime":369.39,"body":"So let's say you will get a"},{"startTime":369.39,"endTime":374.79,"body":"coffee that for four bucks or"},{"startTime":369.39,"endTime":374.79,"body":"five bucks. And that's not your"},{"startTime":374.79,"endTime":377.94,"body":"lifetime value, you will come"},{"startTime":374.79,"endTime":377.94,"body":"back tomorrow, the day after"},{"startTime":377.94,"endTime":381.96,"body":"tomorrow and your LTV, the value"},{"startTime":377.94,"endTime":381.96,"body":"that you spend in your whole"},{"startTime":381.96,"endTime":385.53,"body":"lifetime, it will be probably"},{"startTime":381.96,"endTime":385.53,"body":"10s of 1000s of dollars,"},{"startTime":385.53,"endTime":389.19,"body":"actually. So Starbucks would"},{"startTime":385.53,"endTime":389.19,"body":"make a huge mistake, just to"},{"startTime":389.19,"endTime":393.66,"body":"calculate only with the value of"},{"startTime":389.19,"endTime":393.66,"body":"the first purchase. So I hope"},{"startTime":393.66,"endTime":398.7,"body":"this is understandable why it's"},{"startTime":393.66,"endTime":398.7,"body":"important. And why you don't"},{"startTime":398.7,"endTime":401.67,"body":"want to just focus on the very"},{"startTime":398.7,"endTime":401.67,"body":"first purchase, but the whole"},{"startTime":401.67,"endTime":405.3,"body":"lifetime of the customer. So"},{"startTime":401.67,"endTime":405.3,"body":"that's the concept here."},{"startTime":405.51,"endTime":406.14,"body":"Absolutely."},{"startTime":406.14,"endTime":408.96,"body":"I mean, it's completely"},{"startTime":406.14,"endTime":408.96,"body":"critical. And I'm glad you"},{"startTime":408.96,"endTime":412.77,"body":"brought up as well, the CAC, the"},{"startTime":408.96,"endTime":412.77,"body":"CAC or the cost per acquisition"},{"startTime":412.8,"endTime":416.13,"body":"for to acquire the customer."},{"startTime":412.8,"endTime":416.13,"body":"Because it's that ratio between"},{"startTime":416.13,"endTime":418.56,"body":"how much you spend to acquire a"},{"startTime":416.13,"endTime":418.56,"body":"customer. And the difference"},{"startTime":418.56,"endTime":421.29,"body":"between that and the lifetime"},{"startTime":418.56,"endTime":421.29,"body":"value, which is where the"},{"startTime":421.29,"endTime":425.01,"body":"business really lives or dies."},{"startTime":421.29,"endTime":425.01,"body":"How much do you spend to acquire"},{"startTime":425.01,"endTime":428.55,"body":"a customer? And how much is that"},{"startTime":425.01,"endTime":428.55,"body":"customer worth to you? is really"},{"startTime":428.67,"endTime":433.74,"body":"the key to any successful"},{"startTime":428.67,"endTime":433.74,"body":"business. So email then for your"},{"startTime":433.77,"endTime":438.36,"body":"agency is the focus. And why do"},{"startTime":433.77,"endTime":438.36,"body":"you think email is so important"},{"startTime":438.39,"endTime":441.87,"body":"to increase the lifetime value"},{"startTime":438.39,"endTime":441.87,"body":"for a business? Yeah,"},{"startTime":441.87,"endTime":447.66,"body":"great question. So we can see"},{"startTime":441.87,"endTime":447.66,"body":"this across all ecommerce"},{"startTime":447.66,"endTime":450.75,"body":"businesses and not just in E"},{"startTime":447.66,"endTime":450.75,"body":"commerce. But most businesses"},{"startTime":450.78,"endTime":455.49,"body":"and industries that email has"},{"startTime":450.78,"endTime":455.49,"body":"the higher conversion when it"},{"startTime":455.49,"endTime":460.86,"body":"comes to getting returning"},{"startTime":455.49,"endTime":460.86,"body":"customers. So Facebook ads,"},{"startTime":460.86,"endTime":465.39,"body":"Google Ads SEO, they agree to"},{"startTime":460.86,"endTime":465.39,"body":"get new customers and with"},{"startTime":465.39,"endTime":469.29,"body":"email, you couldn't do this"},{"startTime":465.39,"endTime":469.29,"body":"because you need an email list"},{"startTime":469.62,"endTime":473.64,"body":"first, but these channels are"},{"startTime":469.62,"endTime":473.64,"body":"great to acquire new customers"},{"startTime":473.64,"endTime":477.51,"body":"new eyeballs. And once they"},{"startTime":473.64,"endTime":477.51,"body":"purchase core tsuchiura"},{"startTime":477.51,"endTime":481.38,"body":"retargeting ads, they, you will"},{"startTime":477.51,"endTime":481.38,"body":"be on Google anytime they can"},{"startTime":481.38,"endTime":485.58,"body":"find you. But still, email"},{"startTime":481.38,"endTime":485.58,"body":"marketing is a very direct way"},{"startTime":485.58,"endTime":489.42,"body":"to approach people send them a"},{"startTime":485.58,"endTime":489.42,"body":"message, give them a solid"},{"startTime":489.42,"endTime":493.44,"body":"offer, and they can click and"},{"startTime":489.42,"endTime":493.44,"body":"buy from your website. So we can"},{"startTime":493.44,"endTime":498.75,"body":"see that even if you retarget"},{"startTime":493.44,"endTime":498.75,"body":"your traffic, your conversion"},{"startTime":498.75,"endTime":503.58,"body":"will be usually less than from"},{"startTime":498.75,"endTime":503.58,"body":"email. So from email traffic, we"},{"startTime":503.58,"endTime":508.35,"body":"get like 1015, sometimes 20%"},{"startTime":503.58,"endTime":508.35,"body":"conversion rate, which which is"},{"startTime":508.38,"endTime":512.76,"body":"which is amazing. And that's why"},{"startTime":508.38,"endTime":512.76,"body":"email is just so powerful to get"},{"startTime":512.76,"endTime":514.95,"body":"returning customers absolutely"},{"startTime":514.95,"endTime":518.55,"body":"is huge. I'm keen to hear how"},{"startTime":514.95,"endTime":518.55,"body":"you can achieve that sort of"},{"startTime":518.55,"endTime":521.13,"body":"conversion rate. Is that from"},{"startTime":518.55,"endTime":521.13,"body":"people that have already"},{"startTime":521.13,"endTime":524.52,"body":"purchased from a business? Or is"},{"startTime":521.13,"endTime":524.52,"body":"that getting somebody to"},{"startTime":524.52,"endTime":525.81,"body":"purchase for the first time?"},{"startTime":526.23,"endTime":531.42,"body":"Yeah, actually, I never really"},{"startTime":526.23,"endTime":531.42,"body":"checked it or tracked it. So we"},{"startTime":531.42,"endTime":535.59,"body":"usually send to more engaged"},{"startTime":531.42,"endTime":535.59,"body":"segments. Last thing is segments"},{"startTime":535.83,"endTime":539.58,"body":"and engage segment, usually"},{"startTime":535.83,"endTime":539.58,"body":"customers, but not all of them."},{"startTime":539.97,"endTime":545.37,"body":"And for most clients, conversion"},{"startTime":539.97,"endTime":545.37,"body":"is like 10% of people who go to"},{"startTime":545.37,"endTime":548.31,"body":"the website from the email,"},{"startTime":545.37,"endTime":548.31,"body":"maybe if we check the only"},{"startTime":548.31,"endTime":552.0,"body":"customers, it could be even"},{"startTime":548.31,"endTime":552.0,"body":"higher X customers best"},{"startTime":552.0,"endTime":557.13,"body":"customers. So it's a high number"},{"startTime":552.0,"endTime":557.13,"body":"for sure. Fantastic."},{"startTime":557.16,"endTime":559.98,"body":"And I mean, being able to"},{"startTime":557.16,"endTime":559.98,"body":"convert that many people that"},{"startTime":559.98,"endTime":563.43,"body":"are on the break, by sending"},{"startTime":559.98,"endTime":563.43,"body":"them a few emails is going to be"},{"startTime":563.43,"endTime":566.43,"body":"so powerful for a business to"},{"startTime":563.43,"endTime":566.43,"body":"increase their revenue, and of"},{"startTime":566.43,"endTime":572.25,"body":"course, increase their profit as"},{"startTime":566.43,"endTime":572.25,"body":"well. So really diving into the"},{"startTime":572.25,"endTime":575.79,"body":"results that you have seen with"},{"startTime":572.25,"endTime":575.79,"body":"email. A question that comes up"},{"startTime":575.79,"endTime":579.57,"body":"a lot is, well, how often should"},{"startTime":575.79,"endTime":579.57,"body":"I be emailing the contacts that"},{"startTime":579.57,"endTime":582.6,"body":"I have on my list? So do you"},{"startTime":579.57,"endTime":582.6,"body":"think that there is like a"},{"startTime":582.6,"endTime":586.47,"body":"correct best practice frequency"},{"startTime":582.6,"endTime":586.47,"body":"for for how often to email the"},{"startTime":586.47,"endTime":586.86,"body":"list?"},{"startTime":587.19,"endTime":591.33,"body":"Yeah, that's a great question. I"},{"startTime":587.19,"endTime":591.33,"body":"got this so much, actually. So I"},{"startTime":591.33,"endTime":596.43,"body":"think some people they think"},{"startTime":591.33,"endTime":596.43,"body":"that how often I should or"},{"startTime":596.43,"endTime":602.01,"body":"should I email my subscribers,"},{"startTime":596.43,"endTime":602.01,"body":"but you wish To realize that you"},{"startTime":602.01,"endTime":605.79,"body":"can segment your lists. So those"},{"startTime":602.01,"endTime":605.79,"body":"people who really want to hear"},{"startTime":605.79,"endTime":609.75,"body":"from you, they open each of your"},{"startTime":605.79,"endTime":609.75,"body":"email, you know, like a lot of"},{"startTime":609.75,"endTime":613.32,"body":"your emails, you can email them"},{"startTime":609.75,"endTime":613.32,"body":"even every day, they will open"},{"startTime":613.32,"endTime":617.58,"body":"it, they will buy. And those"},{"startTime":613.32,"endTime":617.58,"body":"faults open only once, in every"},{"startTime":617.58,"endTime":621.06,"body":"six months, you don't want to"},{"startTime":617.58,"endTime":621.06,"body":"email them more than a month. So"},{"startTime":621.24,"endTime":625.71,"body":"that's why segmentation is so"},{"startTime":621.24,"endTime":625.71,"body":"important. But of course, I know"},{"startTime":625.74,"endTime":629.13,"body":"from workload perspective, you"},{"startTime":625.74,"endTime":629.13,"body":"want to come up with a number"},{"startTime":629.13,"endTime":633.24,"body":"like, okay, so still how many"},{"startTime":629.13,"endTime":633.24,"body":"emails I, I need to pay, I would"},{"startTime":633.24,"endTime":638.46,"body":"say, if your list is below 5k"},{"startTime":633.24,"endTime":638.46,"body":"subscribers, then I think,"},{"startTime":639.69,"endTime":642.87,"body":"probably like two campaigns a"},{"startTime":639.69,"endTime":642.87,"body":"week, maybe even three campaigns"},{"startTime":642.87,"endTime":646.98,"body":"a week, that's that's enough for"},{"startTime":642.87,"endTime":646.98,"body":"a small list below 5k, you don't"},{"startTime":646.98,"endTime":650.46,"body":"need too much segmentation,"},{"startTime":646.98,"endTime":650.46,"body":"because the segments will be too"},{"startTime":650.46,"endTime":654.57,"body":"small. If you are, let's say,"},{"startTime":650.46,"endTime":654.57,"body":"between five and 50k"},{"startTime":654.57,"endTime":660.51,"body":"subscribers, I think three,"},{"startTime":654.57,"endTime":660.51,"body":"four, even maybe five per week"},{"startTime":660.84,"endTime":664.92,"body":"can be a right amount. And if"},{"startTime":660.84,"endTime":664.92,"body":"you are beyond 50k, subscribers,"},{"startTime":665.22,"endTime":671.16,"body":"then even five, so there are"},{"startTime":665.22,"endTime":671.16,"body":"five a week, or even seven, so"},{"startTime":671.16,"endTime":675.57,"body":"or even if you have hundreds of"},{"startTime":671.16,"endTime":675.57,"body":"1000s, done even multiple times"},{"startTime":675.57,"endTime":678.42,"body":"a day to different segments,"},{"startTime":675.57,"endTime":678.42,"body":"there are so many options that"},{"startTime":678.45,"endTime":682.14,"body":"so yeah, the list size is the"},{"startTime":678.45,"endTime":682.14,"body":"most relevant for this"},{"startTime":682.26,"endTime":685.74,"body":"pretty fantastic. So to give you"},{"startTime":682.26,"endTime":685.74,"body":"some context, for the majority"},{"startTime":685.74,"endTime":688.2,"body":"of listeners for this podcast,"},{"startTime":685.74,"endTime":688.2,"body":"they'll probably have less than"},{"startTime":688.2,"endTime":692.19,"body":"5000 people in the customer list"},{"startTime":688.2,"endTime":692.19,"body":"for the majority of these"},{"startTime":692.19,"endTime":696.3,"body":"people. And we'll be selling"},{"startTime":692.19,"endTime":696.3,"body":"high ticket products through our"},{"startTime":696.33,"endTime":700.71,"body":"E commerce businesses, generally"},{"startTime":696.33,"endTime":700.71,"body":"in the UK. And so I wanted to"},{"startTime":700.71,"endTime":704.67,"body":"dig into your methods behind the"},{"startTime":700.71,"endTime":704.67,"body":"segmentation. So for a brand, if"},{"startTime":704.67,"endTime":707.16,"body":"they came to you and asked for"},{"startTime":704.67,"endTime":707.16,"body":"your help, that with your"},{"startTime":707.16,"endTime":710.28,"body":"services for their email"},{"startTime":707.16,"endTime":710.28,"body":"marketing, they have less than"},{"startTime":710.28,"endTime":714.36,"body":"5000 people in their email list."},{"startTime":710.28,"endTime":714.36,"body":"How would you start to or what"},{"startTime":714.36,"endTime":717.12,"body":"sort of segments for their"},{"startTime":714.36,"endTime":717.12,"body":"customer list? How would you"},{"startTime":717.12,"endTime":720.18,"body":"start to put together this"},{"startTime":717.12,"endTime":720.18,"body":"segmentation for these brands,"},{"startTime":720.39,"endTime":726.09,"body":"there are a few obvious ones,"},{"startTime":720.39,"endTime":726.09,"body":"like location can be important,"},{"startTime":726.09,"endTime":730.02,"body":"especially in Europe in us"},{"startTime":726.09,"endTime":730.02,"body":"probably last. Otherwise, I"},{"startTime":730.02,"endTime":734.34,"body":"would say we like segmenting"},{"startTime":730.02,"endTime":734.34,"body":"based on engagement, and how"},{"startTime":734.34,"endTime":739.05,"body":"recently they purchased last"},{"startTime":734.34,"endTime":739.05,"body":"time. So typically, we use"},{"startTime":739.05,"endTime":744.27,"body":"segments like engaged 15,"},{"startTime":739.05,"endTime":744.27,"body":"engaged 30 Engaged 90, and what"},{"startTime":744.27,"endTime":749.34,"body":"these means these numbers, so"},{"startTime":744.27,"endTime":749.34,"body":"engage 15 means those people who"},{"startTime":749.34,"endTime":754.11,"body":"open an email at least once in"},{"startTime":749.34,"endTime":754.11,"body":"the past 15 days, and then we do"},{"startTime":754.11,"endTime":759.72,"body":"the same for English 30, that's"},{"startTime":754.11,"endTime":759.72,"body":"30 days, English 90, it can be"},{"startTime":759.72,"endTime":764.43,"body":"in the six months as well. And"},{"startTime":759.72,"endTime":764.43,"body":"we segment these people, and"},{"startTime":764.43,"endTime":767.7,"body":"those who are in the English 15"},{"startTime":764.43,"endTime":767.7,"body":"These are the most engaged"},{"startTime":767.7,"endTime":771.84,"body":"people, we send them much more"},{"startTime":767.7,"endTime":771.84,"body":"emails, like, let's say if you"},{"startTime":771.84,"endTime":775.95,"body":"have a small list, I would send"},{"startTime":771.84,"endTime":775.95,"body":"out three per week and two"},{"startTime":775.95,"endTime":780.9,"body":"English 30 Maybe two in a six"},{"startTime":775.95,"endTime":780.9,"body":"months, only one or even less"},{"startTime":780.9,"endTime":785.16,"body":"like every second probably. So"},{"startTime":780.9,"endTime":785.16,"body":"that could be a good cadence."},{"startTime":785.46,"endTime":788.28,"body":"Fantastic. And then in terms of"},{"startTime":785.46,"endTime":788.28,"body":"the content that you'll be"},{"startTime":788.28,"endTime":791.52,"body":"sending to these different"},{"startTime":788.28,"endTime":791.52,"body":"lists, how would the content"},{"startTime":791.52,"endTime":795.81,"body":"vary for say, a really engaged"},{"startTime":791.52,"endTime":795.81,"body":"group of people that have opened"},{"startTime":795.81,"endTime":799.02,"body":"an email the last 15 days? What"},{"startTime":795.81,"endTime":799.02,"body":"type of content? Would you send"},{"startTime":799.02,"endTime":803.01,"body":"that that list compared to the"},{"startTime":799.02,"endTime":803.01,"body":"people who haven't opened it and"},{"startTime":803.01,"endTime":805.56,"body":"email it? Apart from that in the"},{"startTime":803.01,"endTime":805.56,"body":"last 90 days?"},{"startTime":805.8,"endTime":810.54,"body":"Yeah, sure. So are we typically"},{"startTime":805.8,"endTime":810.54,"body":"approach this is you don't want"},{"startTime":810.54,"endTime":816.09,"body":"to sell to a cold not engaged"},{"startTime":810.54,"endTime":816.09,"body":"subscriber. So to the Engage 90"},{"startTime":816.09,"endTime":821.46,"body":"Guys, we want to send content"},{"startTime":816.09,"endTime":821.46,"body":"only, or maybe customer reviews,"},{"startTime":821.67,"endTime":825.84,"body":"some kind of trust builder"},{"startTime":821.67,"endTime":825.84,"body":"basic, but we don't want to push"},{"startTime":825.84,"endTime":830.43,"body":"sales. And once they open it,"},{"startTime":825.84,"endTime":830.43,"body":"they actually get into engage 15"},{"startTime":830.46,"endTime":834.57,"body":"Right, because they just open an"},{"startTime":830.46,"endTime":834.57,"body":"email. And then after we can"},{"startTime":835.53,"endTime":838.62,"body":"then themselves because they are"},{"startTime":835.53,"endTime":838.62,"body":"warmed up already they are"},{"startTime":838.62,"endTime":844.35,"body":"interested. So for engage, 90"},{"startTime":838.62,"endTime":844.35,"body":"Engage 60 I would send only"},{"startTime":844.35,"endTime":849.21,"body":"content trust builders and"},{"startTime":844.35,"endTime":849.21,"body":"Engage 30 Engage 15 I would send"},{"startTime":849.21,"endTime":853.95,"body":"sales emails as well. Because"},{"startTime":849.21,"endTime":853.95,"body":"they regularly open they are in"},{"startTime":853.98,"endTime":857.76,"body":"you know they invest into your"},{"startTime":853.98,"endTime":857.76,"body":"brand. And there you can sell"},{"startTime":858.06,"endTime":861.39,"body":"products directly. You can give"},{"startTime":858.06,"endTime":861.39,"body":"discount. So all of that"},{"startTime":861.54,"endTime":864.0,"body":"that's a great way to actually"},{"startTime":861.54,"endTime":864.0,"body":"nurture people in your email"},{"startTime":864.0,"endTime":868.62,"body":"lists. If they're not as bought"},{"startTime":864.0,"endTime":868.62,"body":"into the brand yet. Don't even"},{"startTime":868.62,"endTime":871.02,"body":"think about the sale. Just think"},{"startTime":868.62,"endTime":871.02,"body":"about getting them to start"},{"startTime":871.02,"endTime":875.07,"body":"opening emails again. Have you"},{"startTime":871.02,"endTime":875.07,"body":"seen any subject lines perhaps"},{"startTime":875.07,"endTime":879.63,"body":"that work well, for the less"},{"startTime":875.07,"endTime":879.63,"body":"engaged people in your audience"},{"startTime":879.63,"endTime":883.02,"body":"so that just just sending them"},{"startTime":879.63,"endTime":883.02,"body":"trust? Perhaps customer reviews?"},{"startTime":883.23,"endTime":886.11,"body":"What sort of subject lines how"},{"startTime":883.23,"endTime":886.11,"body":"what type of emails do you send"},{"startTime":886.11,"endTime":889.14,"body":"to these unengaged people to get"},{"startTime":886.11,"endTime":889.14,"body":"them back engaged again?"},{"startTime":889.56,"endTime":891.84,"body":"Yeah, actually, that's a great"},{"startTime":889.56,"endTime":891.84,"body":"question. I would ask our"},{"startTime":891.84,"endTime":895.5,"body":"copywriters, what they use"},{"startTime":891.84,"endTime":895.5,"body":"nowadays, spam filters, they are"},{"startTime":895.5,"endTime":899.49,"body":"much smarter so you can be less,"},{"startTime":895.5,"endTime":899.49,"body":"let's say gimmicky down five,"},{"startTime":899.49,"endTime":903.78,"body":"six years. ago, honestly, we"},{"startTime":899.49,"endTime":903.78,"body":"reused like a soft approach for"},{"startTime":903.78,"endTime":910.74,"body":"those people like something"},{"startTime":903.78,"endTime":910.74,"body":"really, really simple. Like,"},{"startTime":911.31,"endTime":915.69,"body":"check out our fresh reviews"},{"startTime":911.31,"endTime":915.69,"body":"about our best seller product or"},{"startTime":915.69,"endTime":920.22,"body":"something like this. Nothing"},{"startTime":915.69,"endTime":920.22,"body":"very, you know, we can use the"},{"startTime":920.22,"endTime":924.42,"body":"word gimmicky. I don't like her."},{"startTime":920.22,"endTime":924.42,"body":"But yeah, yeah. 100%"},{"startTime":924.45,"endTime":927.51,"body":"Yeah, absolutely. I mean, it"},{"startTime":924.45,"endTime":927.51,"body":"customers are getting more and"},{"startTime":927.51,"endTime":930.45,"body":"more wise, if you're using"},{"startTime":927.51,"endTime":930.45,"body":"subject lines, like, Don't miss"},{"startTime":930.45,"endTime":935.73,"body":"out, or, you know, free this"},{"startTime":930.45,"endTime":935.73,"body":"free that, you know, those type"},{"startTime":935.73,"endTime":938.79,"body":"of urgency subject lines, people"},{"startTime":935.73,"endTime":938.79,"body":"are going to be switched off"},{"startTime":938.79,"endTime":942.09,"body":"straightaway. And also the spam"},{"startTime":938.79,"endTime":942.09,"body":"filters, as you say, if it's too"},{"startTime":942.09,"endTime":944.79,"body":"spammy in the subject line, then"},{"startTime":942.09,"endTime":944.79,"body":"they won't even end up in the"},{"startTime":944.82,"endTime":949.05,"body":"inbox as well. So it is a"},{"startTime":944.82,"endTime":949.05,"body":"fascinating way of looking at"},{"startTime":949.05,"endTime":952.2,"body":"it. I think if people aren't"},{"startTime":949.05,"endTime":952.2,"body":"emailing those who are less"},{"startTime":952.2,"endTime":955.35,"body":"engaged to try and get them back"},{"startTime":952.2,"endTime":955.35,"body":"engaged, then you're missing out"},{"startTime":955.35,"endTime":958.65,"body":"on an opportunity there. So what"},{"startTime":955.35,"endTime":958.65,"body":"are the what are the subject"},{"startTime":958.65,"endTime":960.96,"body":"lines? What other emails have"},{"startTime":958.65,"endTime":960.96,"body":"you see that worked really well"},{"startTime":960.96,"endTime":964.02,"body":"for people to get to get people"},{"startTime":960.96,"endTime":964.02,"body":"back engaged to get people back"},{"startTime":964.05,"endTime":965.28,"body":"onto the website? Yeah,"},{"startTime":965.28,"endTime":969.0,"body":"maybe I would add one more"},{"startTime":965.28,"endTime":969.0,"body":"thing. So why you don't want to"},{"startTime":969.0,"endTime":973.59,"body":"be too gimmicky for unengaged"},{"startTime":969.0,"endTime":973.59,"body":"people, not just the spam"},{"startTime":973.98,"endTime":977.88,"body":"filters, but also remember, they"},{"startTime":973.98,"endTime":977.88,"body":"are not engaged. So they are"},{"startTime":977.88,"endTime":981.6,"body":"very likely to report you. And"},{"startTime":977.88,"endTime":981.6,"body":"you don't want that. You don't"},{"startTime":981.6,"endTime":985.38,"body":"want spam complaints. You can"},{"startTime":981.6,"endTime":985.38,"body":"use these more gimmicky for"},{"startTime":985.38,"endTime":989.04,"body":"actually for more engaged,"},{"startTime":985.38,"endTime":989.04,"body":"because even it's, if it's not a"},{"startTime":989.4,"endTime":991.83,"body":"good subject line, they will"},{"startTime":989.4,"endTime":991.83,"body":"forgive you like they know you"},{"startTime":991.83,"endTime":997.11,"body":"well. So they like you already."},{"startTime":991.83,"endTime":997.11,"body":"So yeah, that's why I wouldn't"},{"startTime":997.11,"endTime":1000.71,"body":"use those for unengaged. Yeah."},{"startTime":997.11,"endTime":1000.71,"body":"And I would go for trust"},{"startTime":1000.71,"endTime":1004.16,"body":"building, I would send them"},{"startTime":1000.71,"endTime":1004.16,"body":"content. For example, we have a"},{"startTime":1004.16,"endTime":1011.96,"body":"hiking brand, we send emails,"},{"startTime":1004.16,"endTime":1011.96,"body":"like top five, the destinations,"},{"startTime":1011.99,"endTime":1017.03,"body":"or top five national parks, in"},{"startTime":1011.99,"endTime":1017.03,"body":"the US for hiking. So things"},{"startTime":1017.03,"endTime":1021.62,"body":"like that. It's very, you know,"},{"startTime":1017.03,"endTime":1021.62,"body":"just content type of emails. If"},{"startTime":1021.62,"endTime":1026.69,"body":"you sell let's say, your high"},{"startTime":1021.62,"endTime":1026.69,"body":"ticket item, I talked to a lady"},{"startTime":1026.69,"endTime":1032.9,"body":"who sells expensive massage,"},{"startTime":1026.69,"endTime":1032.9,"body":"massage, massage chairs. And she"},{"startTime":1032.93,"endTime":1037.82,"body":"shares content in the emails"},{"startTime":1032.93,"endTime":1037.82,"body":"with unengaged subscribers. So"},{"startTime":1038.96,"endTime":1043.91,"body":"the three benefits of massage"},{"startTime":1038.96,"endTime":1043.91,"body":"chairs, I think these numbers"},{"startTime":1044.03,"endTime":1048.65,"body":"with lists work really well to"},{"startTime":1044.03,"endTime":1048.65,"body":"engage and engage people like"},{"startTime":1049.13,"endTime":1055.31,"body":"top three, top five, top seven"},{"startTime":1049.13,"endTime":1055.31,"body":"things, or things like how, why?"},{"startTime":1055.64,"endTime":1060.53,"body":"So how to feel comfortable"},{"startTime":1055.64,"endTime":1060.53,"body":"during sleep, everyone wants to"},{"startTime":1060.53,"endTime":1065.51,"body":"know that. And it's more about"},{"startTime":1060.53,"endTime":1065.51,"body":"education and, and building"},{"startTime":1065.51,"endTime":1066.8,"body":"trust, again, you're"},{"startTime":1066.8,"endTime":1069.38,"body":"very interested in that might be"},{"startTime":1066.8,"endTime":1069.38,"body":"a bit of a shift in mindset for"},{"startTime":1069.38,"endTime":1071.9,"body":"some people that are perhaps a"},{"startTime":1069.38,"endTime":1071.9,"body":"bit more new to email, and they"},{"startTime":1071.9,"endTime":1074.57,"body":"think they need to be focused on"},{"startTime":1071.9,"endTime":1074.57,"body":"the sale. But actually, if you"},{"startTime":1074.57,"endTime":1077.48,"body":"just take a step back, think"},{"startTime":1074.57,"endTime":1077.48,"body":"about your audience, what are"},{"startTime":1077.48,"endTime":1080.27,"body":"their pains? What are their"},{"startTime":1077.48,"endTime":1080.27,"body":"needs? And how can you just"},{"startTime":1080.27,"endTime":1084.11,"body":"answer that in subject lines in"},{"startTime":1080.27,"endTime":1084.11,"body":"emails, just give them value,"},{"startTime":1084.14,"endTime":1087.11,"body":"don't expect anything else back,"},{"startTime":1084.14,"endTime":1087.11,"body":"necessarily apart from them"},{"startTime":1087.11,"endTime":1091.19,"body":"becoming more engaged. So to"},{"startTime":1087.11,"endTime":1091.19,"body":"bring this to life, then I"},{"startTime":1091.19,"endTime":1094.55,"body":"think, be good to hear perhaps a"},{"startTime":1091.19,"endTime":1094.55,"body":"success story or other sorts of"},{"startTime":1094.55,"endTime":1097.73,"body":"strategies that have worked"},{"startTime":1094.55,"endTime":1097.73,"body":"well, for your agency with"},{"startTime":1097.73,"endTime":1100.07,"body":"increasing the lifetime value"},{"startTime":1097.73,"endTime":1100.07,"body":"for some of the brands that"},{"startTime":1100.07,"endTime":1102.8,"body":"you've worked with. We've got"},{"startTime":1100.07,"endTime":1102.8,"body":"any success stories that come to"},{"startTime":1102.8,"endTime":1103.76,"body":"mind? Yeah,"},{"startTime":1103.76,"endTime":1108.83,"body":"sure. So my favorite example is"},{"startTime":1103.76,"endTime":1108.83,"body":"this Hi, King brand. And they"},{"startTime":1108.83,"endTime":1112.55,"body":"are based in Canada, but they"},{"startTime":1108.83,"endTime":1112.55,"body":"sell in the Big Five countries,"},{"startTime":1112.58,"endTime":1117.17,"body":"English speaking countries. And"},{"startTime":1112.58,"endTime":1117.17,"body":"they typically sell items within"},{"startTime":1117.17,"endTime":1121.73,"body":"100 200, maybe 300, bucks,"},{"startTime":1117.17,"endTime":1121.73,"body":"clothing, items, boots, all of"},{"startTime":1121.73,"endTime":1126.62,"body":"these. And they are big on"},{"startTime":1121.73,"endTime":1126.62,"body":"education as well. But actually,"},{"startTime":1126.62,"endTime":1131.36,"body":"they launched a loyalty program."},{"startTime":1126.62,"endTime":1131.36,"body":"And we implemented email first,"},{"startTime":1131.57,"endTime":1134.66,"body":"and then a loyalty program as"},{"startTime":1131.57,"endTime":1134.66,"body":"well. So we combine the two"},{"startTime":1134.66,"endTime":1139.76,"body":"things, and the check their"},{"startTime":1134.66,"endTime":1139.76,"body":"segments in Klaviyo in the email"},{"startTime":1139.76,"endTime":1145.55,"body":"software, the lifetime value of"},{"startTime":1139.76,"endTime":1145.55,"body":"the customers. And I think the"},{"startTime":1145.94,"endTime":1150.23,"body":"lifetime value of the average"},{"startTime":1145.94,"endTime":1150.23,"body":"customer was around 300 bucks."},{"startTime":1150.68,"endTime":1154.64,"body":"And those who joined the Loyalty"},{"startTime":1150.68,"endTime":1154.64,"body":"Program and the email list,"},{"startTime":1155.03,"endTime":1160.37,"body":"there, it was double. So we just"},{"startTime":1155.03,"endTime":1160.37,"body":"doubled the value of those"},{"startTime":1160.88,"endTime":1165.17,"body":"customers, which is which is"},{"startTime":1160.88,"endTime":1165.17,"body":"huge, right? So after you can"},{"startTime":1165.17,"endTime":1168.47,"body":"spend much more ads or you can"},{"startTime":1165.17,"endTime":1168.47,"body":"take home that money, whatever"},{"startTime":1168.47,"endTime":1172.88,"body":"you want. So it just doubled"},{"startTime":1168.47,"endTime":1172.88,"body":"their lifetime value. And"},{"startTime":1172.88,"endTime":1175.28,"body":"because email marketing is such"},{"startTime":1172.88,"endTime":1175.28,"body":"a cost effective way of"},{"startTime":1175.28,"endTime":1178.37,"body":"marketing to these people or"},{"startTime":1175.28,"endTime":1178.37,"body":"creating a loyalty program, it"},{"startTime":1178.37,"endTime":1180.56,"body":"goes straight to the bottom line"},{"startTime":1178.37,"endTime":1180.56,"body":"for the business. As you can"},{"startTime":1180.56,"endTime":1183.2,"body":"see, you can then reinvest that"},{"startTime":1180.56,"endTime":1183.2,"body":"to add to generate more sales,"},{"startTime":1183.5,"endTime":1185.99,"body":"or you know, take it out"},{"startTime":1183.5,"endTime":1185.99,"body":"yourself however you want to"},{"startTime":1185.99,"endTime":1190.49,"body":"invest that money, interest in a"},{"startTime":1185.99,"endTime":1190.49,"body":"loyalty program. How did that"},{"startTime":1190.49,"endTime":1194.06,"body":"actually work? How was the brand"},{"startTime":1190.49,"endTime":1194.06,"body":"able to offer a loyalty program"},{"startTime":1194.06,"endTime":1195.77,"body":"to their customers? Yeah, so"},{"startTime":1195.77,"endTime":1199.34,"body":"we realized that they have a"},{"startTime":1195.77,"endTime":1199.34,"body":"very engaged audience. I think"},{"startTime":1199.34,"endTime":1202.37,"body":"first jewelry We'll need that."},{"startTime":1199.34,"endTime":1202.37,"body":"So you need at least a couple"},{"startTime":1202.37,"endTime":1207.17,"body":"100, at least 1000, I would say."},{"startTime":1202.37,"endTime":1207.17,"body":"So it takes time. But once you"},{"startTime":1207.2,"endTime":1210.89,"body":"hit that, you can build out a"},{"startTime":1207.2,"endTime":1210.89,"body":"loyalty program. And basically,"},{"startTime":1211.16,"endTime":1214.25,"body":"there are many software tools"},{"startTime":1211.16,"endTime":1214.25,"body":"out there you can use, we use"},{"startTime":1214.25,"endTime":1220.58,"body":"standard TARIO, or Yotpo loyalty"},{"startTime":1214.25,"endTime":1220.58,"body":"lie on you can pick yours. But"},{"startTime":1220.79,"endTime":1225.08,"body":"basically, they can earn points"},{"startTime":1220.79,"endTime":1225.08,"body":"in the program based on"},{"startTime":1225.08,"endTime":1228.86,"body":"different actions, even if you"},{"startTime":1225.08,"endTime":1228.86,"body":"even if they follow you on"},{"startTime":1228.86,"endTime":1234.59,"body":"social media, if they buy if"},{"startTime":1228.86,"endTime":1234.59,"body":"they subscribe if they do if you"},{"startTime":1234.62,"endTime":1237.92,"body":"if they refer you to someone"},{"startTime":1234.62,"endTime":1237.92,"body":"else. So based on different"},{"startTime":1237.92,"endTime":1243.08,"body":"actions, they get points. And"},{"startTime":1237.92,"endTime":1243.08,"body":"they can use those points later"},{"startTime":1243.08,"endTime":1248.42,"body":"on. And they can get gifts. So"},{"startTime":1243.08,"endTime":1248.42,"body":"you can really come up with"},{"startTime":1248.54,"endTime":1253.76,"body":"smart ideas how to incentivize"},{"startTime":1248.54,"endTime":1253.76,"body":"them. But yeah, they get they"},{"startTime":1253.76,"endTime":1257.27,"body":"get the points, and then they"},{"startTime":1253.76,"endTime":1257.27,"body":"get different rewards that they"},{"startTime":1257.27,"endTime":1261.47,"body":"can earn into purchase. So it's"},{"startTime":1257.27,"endTime":1261.47,"body":"really incentivizes people"},{"startTime":1261.62,"endTime":1262.49,"body":"across the way."},{"startTime":1262.64,"endTime":1265.67,"body":"Yeah, it's very creative, and it"},{"startTime":1262.64,"endTime":1265.67,"body":"creates a loyal following for"},{"startTime":1265.67,"endTime":1268.1,"body":"your brand, who will then yeah,"},{"startTime":1265.67,"endTime":1268.1,"body":"as you say, increase the"},{"startTime":1268.1,"endTime":1271.1,"body":"lifetime value, which is very"},{"startTime":1268.1,"endTime":1271.1,"body":"interesting for people to do for"},{"startTime":1271.1,"endTime":1274.52,"body":"their brands. Now, of course,"},{"startTime":1271.1,"endTime":1274.52,"body":"the the starting point to create"},{"startTime":1274.52,"endTime":1277.88,"body":"a loyalty program, and to"},{"startTime":1274.52,"endTime":1277.88,"body":"actually email anyone is to grow"},{"startTime":1277.88,"endTime":1281.06,"body":"an email list in the first"},{"startTime":1277.88,"endTime":1281.06,"body":"place. So if you've got any tips"},{"startTime":1281.06,"endTime":1283.88,"body":"for how people that are just"},{"startTime":1281.06,"endTime":1283.88,"body":"getting started, perhaps how"},{"startTime":1283.88,"endTime":1287.39,"body":"they can start to grow their"},{"startTime":1283.88,"endTime":1287.39,"body":"email list more quickly. Yeah,"},{"startTime":1287.39,"endTime":1287.66,"body":"sure."},{"startTime":1287.66,"endTime":1290.6,"body":"Actually, I just shot a YouTube"},{"startTime":1287.66,"endTime":1290.6,"body":"video about this topic last"},{"startTime":1290.6,"endTime":1295.04,"body":"week. So how to get good signup"},{"startTime":1290.6,"endTime":1295.04,"body":"forms, how to Welcome new"},{"startTime":1295.04,"endTime":1298.52,"body":"subscribers. And I think when"},{"startTime":1295.04,"endTime":1298.52,"body":"you start out, that's the number"},{"startTime":1298.52,"endTime":1303.98,"body":"one thing, you will see that"},{"startTime":1298.52,"endTime":1303.98,"body":"this the vacum automation that"},{"startTime":1303.98,"endTime":1307.73,"body":"you can set up that generates"},{"startTime":1303.98,"endTime":1307.73,"body":"the most revenue for you. It's"},{"startTime":1307.73,"endTime":1312.53,"body":"crucial. Basically, you want to"},{"startTime":1307.73,"endTime":1312.53,"body":"set up popups on your website,"},{"startTime":1312.8,"endTime":1318.02,"body":"without making them too"},{"startTime":1312.8,"endTime":1318.02,"body":"annoying. So how we set how we"},{"startTime":1318.02,"endTime":1322.82,"body":"set this up, so we go into"},{"startTime":1318.02,"endTime":1322.82,"body":"Google Analytics, or maybe even"},{"startTime":1322.82,"endTime":1326.99,"body":"Shopify knows this, but we check"},{"startTime":1322.82,"endTime":1326.99,"body":"how much time people spend on"},{"startTime":1326.99,"endTime":1331.46,"body":"your website, let's say the"},{"startTime":1326.99,"endTime":1331.46,"body":"average is 30 seconds. And then"},{"startTime":1331.46,"endTime":1336.65,"body":"we set up a pop up on the"},{"startTime":1331.46,"endTime":1336.65,"body":"website with 30 seconds. So you"},{"startTime":1336.65,"endTime":1341.0,"body":"want less than half people have"},{"startTime":1336.65,"endTime":1341.0,"body":"less than half of your visitors"},{"startTime":1341.0,"endTime":1343.55,"body":"to see this pop up. Basically,"},{"startTime":1341.0,"endTime":1343.55,"body":"you don't want to make it too"},{"startTime":1343.55,"endTime":1348.59,"body":"annoying. And then you want to"},{"startTime":1343.55,"endTime":1348.59,"body":"add a huge X button. So make it"},{"startTime":1348.83,"endTime":1353.39,"body":"user experience pass be good,"},{"startTime":1348.83,"endTime":1353.39,"body":"especially on mobile. But once"},{"startTime":1353.39,"endTime":1357.5,"body":"you have this pop up, you can"},{"startTime":1353.39,"endTime":1357.5,"body":"add a nice incentive. So they"},{"startTime":1357.5,"endTime":1362.24,"body":"want to subscribe, it can be a"},{"startTime":1357.5,"endTime":1362.24,"body":"discount, that's the easiest"},{"startTime":1362.24,"endTime":1366.86,"body":"one, maybe you can add free"},{"startTime":1362.24,"endTime":1366.86,"body":"shipping, or free gift, if you"},{"startTime":1366.86,"endTime":1371.99,"body":"can afford it, that actually"},{"startTime":1366.86,"endTime":1371.99,"body":"converts very well. Now, so you"},{"startTime":1371.99,"endTime":1377.24,"body":"know, some smart offer if they"},{"startTime":1371.99,"endTime":1377.24,"body":"subscribe. And after they join"},{"startTime":1377.24,"endTime":1381.02,"body":"your list. And you can send them"},{"startTime":1377.24,"endTime":1381.02,"body":"a welcome automation with a few"},{"startTime":1381.02,"endTime":1384.95,"body":"emails, give them the discount"},{"startTime":1381.02,"endTime":1384.95,"body":"or the offer. And they can go"},{"startTime":1384.95,"endTime":1388.28,"body":"back to the store and buy. But"},{"startTime":1384.95,"endTime":1388.28,"body":"then they are a part of your"},{"startTime":1388.28,"endTime":1391.22,"body":"email list. And you can email"},{"startTime":1388.28,"endTime":1391.22,"body":"them anytime. Yeah,"},{"startTime":1391.46,"endTime":1395.63,"body":"so the trigger to actually get"},{"startTime":1391.46,"endTime":1395.63,"body":"the pop up form to start, you"},{"startTime":1395.63,"endTime":1398.0,"body":"mentioned that it will be based"},{"startTime":1395.63,"endTime":1398.0,"body":"on the amount of time that"},{"startTime":1398.0,"endTime":1402.41,"body":"customers are on your website."},{"startTime":1398.0,"endTime":1402.41,"body":"Do you see that there's like, a"},{"startTime":1402.41,"endTime":1405.89,"body":"time that seems to work really"},{"startTime":1402.41,"endTime":1405.89,"body":"well? Or will it depend on how"},{"startTime":1405.89,"endTime":1408.41,"body":"often or how long customers are"},{"startTime":1405.89,"endTime":1408.41,"body":"on the website for"},{"startTime":1408.41,"endTime":1414.02,"body":"already, mostly time and also on"},{"startTime":1408.41,"endTime":1414.02,"body":"desktop, it's exit intent. So"},{"startTime":1414.05,"endTime":1417.65,"body":"kind of special thing."},{"startTime":1414.05,"endTime":1417.65,"body":"Basically, if anyone is on your"},{"startTime":1417.65,"endTime":1422.33,"body":"site on desktop, and they move"},{"startTime":1417.65,"endTime":1422.33,"body":"their course or their their"},{"startTime":1422.33,"endTime":1428.15,"body":"mouse then and they try to exit"},{"startTime":1422.33,"endTime":1428.15,"body":"they start moving upwards. Then"},{"startTime":1428.63,"endTime":1431.12,"body":"the software, the pop up"},{"startTime":1428.63,"endTime":1431.12,"body":"software can see it and it"},{"startTime":1431.12,"endTime":1435.2,"body":"triggers the popup. So we use"},{"startTime":1431.12,"endTime":1435.2,"body":"the exit intent on desktop and"},{"startTime":1435.2,"endTime":1439.61,"body":"the time trigger as well, which"},{"startTime":1435.2,"endTime":1439.61,"body":"works on mobile too. And the"},{"startTime":1439.61,"endTime":1442.25,"body":"gardening time, it really"},{"startTime":1439.61,"endTime":1442.25,"body":"depends on the store. That's why"},{"startTime":1442.25,"endTime":1446.48,"body":"we check the data was the"},{"startTime":1442.25,"endTime":1446.48,"body":"average time. But one thing for"},{"startTime":1446.48,"endTime":1451.28,"body":"sure I wouldn't, I wouldn't show"},{"startTime":1446.48,"endTime":1451.28,"body":"this pop up within 510 seconds"},{"startTime":1451.28,"endTime":1456.65,"body":"is just too short. And also many"},{"startTime":1451.28,"endTime":1456.65,"body":"people. Some people will get"},{"startTime":1456.65,"endTime":1461.96,"body":"annoyed and they will buy"},{"startTime":1456.65,"endTime":1461.96,"body":"because of the popup they just"},{"startTime":1462.02,"endTime":1466.25,"body":"exist or they just open a new"},{"startTime":1462.02,"endTime":1466.25,"body":"browser or anything. So yeah,"},{"startTime":1466.25,"endTime":1468.44,"body":"you don't want to do this too"},{"startTime":1466.25,"endTime":1468.44,"body":"early. Yeah,"},{"startTime":1468.44,"endTime":1472.01,"body":"you gotta it's a balance, isn't"},{"startTime":1468.44,"endTime":1472.01,"body":"it for that exit intent popup is"},{"startTime":1472.01,"endTime":1475.82,"body":"a powerful tool that we can use,"},{"startTime":1472.01,"endTime":1475.82,"body":"especially on Dec desktop, where"},{"startTime":1475.82,"endTime":1479.33,"body":"it's more easy to tell if a"},{"startTime":1475.82,"endTime":1479.33,"body":"customer is about to bounce. And"},{"startTime":1479.33,"endTime":1482.75,"body":"that's our last chance then to"},{"startTime":1479.33,"endTime":1482.75,"body":"try and get them to stay with us"},{"startTime":1482.75,"endTime":1485.3,"body":"and give us their email address."},{"startTime":1482.75,"endTime":1485.3,"body":"So you can get them on the list"},{"startTime":1485.39,"endTime":1488.09,"body":"and bring them back to the"},{"startTime":1485.39,"endTime":1488.09,"body":"website. Okay, fascinating. So I"},{"startTime":1488.09,"endTime":1490.67,"body":"think I've certainly learned a"},{"startTime":1488.09,"endTime":1490.67,"body":"lot from this conversation"},{"startTime":1490.67,"endTime":1493.25,"body":"today, Daniel, so thanks for"},{"startTime":1490.67,"endTime":1493.25,"body":"sharing a lot of insights with"},{"startTime":1493.25,"endTime":1496.97,"body":"us. Now for anyone that's eager"},{"startTime":1493.25,"endTime":1496.97,"body":"to implement these and have your"},{"startTime":1497.0,"endTime":1500.87,"body":"help to do that. I know that you"},{"startTime":1497.0,"endTime":1500.87,"body":"have booths Did and you can"},{"startTime":1500.87,"endTime":1504.47,"body":"potentially boost the lifetime"},{"startTime":1500.87,"endTime":1504.47,"body":"value for people listening from"},{"startTime":1504.5,"endTime":1508.49,"body":"20 to 50%. In just three months,"},{"startTime":1504.5,"endTime":1508.49,"body":"so if anyone's interested in"},{"startTime":1508.49,"endTime":1511.58,"body":"doing that, where can they start"},{"startTime":1508.49,"endTime":1511.58,"body":"with BirdEye media."},{"startTime":1512.03,"endTime":1516.38,"body":"So check out our website, it's"},{"startTime":1512.03,"endTime":1516.38,"body":"the Buddha immediate.com. So, t"},{"startTime":1516.41,"endTime":1523.61,"body":"h e b u d, ay, ay immediate."},{"startTime":1516.41,"endTime":1523.61,"body":"com. And there is a contact form"},{"startTime":1523.61,"endTime":1527.78,"body":"there, quick survey to see where"},{"startTime":1523.61,"endTime":1527.78,"body":"you are now in your journey. If"},{"startTime":1527.78,"endTime":1533.09,"body":"you can work together and serve"},{"startTime":1527.78,"endTime":1533.09,"body":"it as you are, yes, then I'm"},{"startTime":1533.09,"endTime":1536.03,"body":"happy to jump on a call. And"},{"startTime":1533.09,"endTime":1536.03,"body":"let's talk further. mazing."},{"startTime":1536.15,"endTime":1538.52,"body":"Thank you again, Daniel, for"},{"startTime":1536.15,"endTime":1538.52,"body":"sharing your insights on the"},{"startTime":1538.52,"endTime":1541.7,"body":"podcast today. Really appreciate"},{"startTime":1538.52,"endTime":1541.7,"body":"it. And I'm sure there will be"},{"startTime":1541.7,"endTime":1546.02,"body":"people checking out but I iMedia"},{"startTime":1541.7,"endTime":1546.02,"body":"to increase the lifetime value"},{"startTime":1546.02,"endTime":1547.31,"body":"for their e commerce businesses."},{"startTime":1547.4,"endTime":1550.4,"body":"So thank you, Daniel. Thanks,"},{"startTime":1547.4,"endTime":1550.4,"body":"James. Thanks, everyone. Well,"},{"startTime":1550.4,"endTime":1553.64,"body":"Louis, that was an incredibly"},{"startTime":1550.4,"endTime":1553.64,"body":"deep dive into the power of"},{"startTime":1553.67,"endTime":1556.79,"body":"email marketing with Daniel"},{"startTime":1553.67,"endTime":1556.79,"body":"there. I think the potential to"},{"startTime":1556.79,"endTime":1559.85,"body":"significantly increase the"},{"startTime":1556.79,"endTime":1559.85,"body":"lifetime value of customers is"},{"startTime":1559.85,"endTime":1563.36,"body":"something that our listeners"},{"startTime":1559.85,"endTime":1563.36,"body":"Can't Afford to Overlook. Yeah,"},{"startTime":1563.39,"endTime":1566.18,"body":"exactly as clear from the chat"},{"startTime":1563.39,"endTime":1566.18,"body":"that we just have with Daniel"},{"startTime":1566.18,"endTime":1568.82,"body":"there that mastering email"},{"startTime":1566.18,"endTime":1568.82,"body":"marketing isn't just about"},{"startTime":1568.91,"endTime":1572.09,"body":"sending emails, there's way more"},{"startTime":1568.91,"endTime":1572.09,"body":"to it than that. It's about"},{"startTime":1572.18,"endTime":1574.82,"body":"building relationships, as he"},{"startTime":1572.18,"endTime":1574.82,"body":"said, understanding your"},{"startTime":1574.82,"endTime":1578.63,"body":"customers at a really a much,"},{"startTime":1574.82,"endTime":1578.63,"body":"much deeper level. Right. So"},{"startTime":1578.63,"endTime":1581.75,"body":"implementing some of these"},{"startTime":1578.63,"endTime":1581.75,"body":"strategies can be a game changer"},{"startTime":1581.87,"endTime":1584.78,"body":"for many of our listeners"},{"startTime":1581.87,"endTime":1584.78,"body":"businesses today. So definitely"},{"startTime":1584.78,"endTime":1587.66,"body":"implement what you've learned."},{"startTime":1584.78,"endTime":1587.66,"body":"Exactly. I know I will. I've"},{"startTime":1587.66,"endTime":1589.73,"body":"taken a lot from that"},{"startTime":1587.66,"endTime":1589.73,"body":"conversation, and I'll be"},{"startTime":1589.73,"endTime":1593.03,"body":"implemented in straightaway into"},{"startTime":1589.73,"endTime":1593.03,"body":"my own businesses definitely."},{"startTime":1593.03,"endTime":1596.15,"body":"And for those who are ready to"},{"startTime":1593.03,"endTime":1596.15,"body":"take the next step and dive"},{"startTime":1596.15,"endTime":1599.72,"body":"deeper into optimizing their e"},{"startTime":1596.15,"endTime":1599.72,"body":"commerce strategies, Daniel also"},{"startTime":1599.72,"endTime":1603.44,"body":"provided an exclusive training"},{"startTime":1599.72,"endTime":1603.44,"body":"with a wealth of knowledge in"},{"startTime":1603.44,"endTime":1606.86,"body":"our Premium Members training"},{"startTime":1603.44,"endTime":1606.86,"body":"area as well. And for a"},{"startTime":1606.86,"endTime":1610.19,"body":"comprehensive guide to building"},{"startTime":1606.86,"endTime":1610.19,"body":"and scaling your ecommerce"},{"startTime":1610.19,"endTime":1615.32,"body":"business. Remember to check out"},{"startTime":1610.19,"endTime":1615.32,"body":"my book at H T. A book.com is"},{"startTime":1615.32,"endTime":1618.2,"body":"the perfect companion to"},{"startTime":1615.32,"endTime":1618.2,"body":"Daniel's insights, offering you"},{"startTime":1618.2,"endTime":1621.68,"body":"a full framework to grow your"},{"startTime":1618.2,"endTime":1621.68,"body":"business successfully."},{"startTime":1622.22,"endTime":1625.79,"body":"Enjoying the podcast, we'd love"},{"startTime":1622.22,"endTime":1625.79,"body":"to hear from you leave a comment"},{"startTime":1625.82,"endTime":1628.91,"body":"or a review, and we might just"},{"startTime":1625.82,"endTime":1628.91,"body":"feature it on an upcoming"},{"startTime":1628.91,"endTime":1633.08,"body":"episode. Also, for detailed show"},{"startTime":1628.91,"endTime":1633.08,"body":"notes and resources, head to"},{"startTime":1633.08,"endTime":1636.86,"body":"dropship unlock.com. Forward"},{"startTime":1633.08,"endTime":1636.86,"body":"slash podcast. If"},{"startTime":1636.86,"endTime":1640.61,"body":"you found value from any episode"},{"startTime":1636.86,"endTime":1640.61,"body":"of this podcast, please take"},{"startTime":1640.61,"endTime":1643.67,"body":"just 10 seconds to leave us a"},{"startTime":1640.61,"endTime":1643.67,"body":"quick five star review on your"},{"startTime":1643.67,"endTime":1647.03,"body":"podcast app of choice that helps"},{"startTime":1643.67,"endTime":1647.03,"body":"us more than you could imagine."},{"startTime":1647.15,"endTime":1649.82,"body":"And who knows, you might just"},{"startTime":1647.15,"endTime":1649.82,"body":"hear your comments on the show."},{"startTime":1650.09,"endTime":1652.43,"body":"Thanks for being part of our"},{"startTime":1650.09,"endTime":1652.43,"body":"community. Your support helps us"},{"startTime":1652.43,"endTime":1655.22,"body":"keep delivering a new episode"},{"startTime":1652.43,"endTime":1655.22,"body":"every week. Now"},{"startTime":1655.25,"endTime":1657.98,"body":"it's time to answer a question"},{"startTime":1655.25,"endTime":1657.98,"body":"that we've had in from a"},{"startTime":1657.98,"endTime":1661.34,"body":"listener. Remember, if you want"},{"startTime":1657.98,"endTime":1661.34,"body":"your questions answered, simply"},{"startTime":1661.34,"endTime":1664.25,"body":"leave a comment below the"},{"startTime":1661.34,"endTime":1664.25,"body":"YouTube video version of this"},{"startTime":1664.25,"endTime":1667.7,"body":"episode. And it might just be"},{"startTime":1664.25,"endTime":1667.7,"body":"answered on an upcoming episode."},{"startTime":1668.03,"endTime":1672.71,"body":"So this question is coming from"},{"startTime":1668.03,"endTime":1672.71,"body":"Rishi Patel. 4554. And they have"},{"startTime":1672.71,"endTime":1676.07,"body":"asked, I know how important it"},{"startTime":1672.71,"endTime":1676.07,"body":"is to find a mentor for my"},{"startTime":1676.07,"endTime":1679.25,"body":"dropshipping business. But I"},{"startTime":1676.07,"endTime":1679.25,"body":"don't know which style is"},{"startTime":1679.25,"endTime":1682.97,"body":"better. One to one or group"},{"startTime":1679.25,"endTime":1682.97,"body":"coaching. What do you think?"},{"startTime":1683.03,"endTime":1683.54,"body":"Yeah, thanks"},{"startTime":1683.54,"endTime":1687.74,"body":"for the question. Rishi. So I"},{"startTime":1683.54,"endTime":1687.74,"body":"think the the answer to that"},{"startTime":1687.74,"endTime":1692.3,"body":"one, having now mentored 1000s"},{"startTime":1687.74,"endTime":1692.3,"body":"of people in our programs, is a"},{"startTime":1692.3,"endTime":1694.91,"body":"balanced approach between the"},{"startTime":1692.3,"endTime":1694.91,"body":"two, there's not really one"},{"startTime":1694.91,"endTime":1697.01,"body":"that's better than the other."},{"startTime":1694.91,"endTime":1697.01,"body":"And I'll explain a bit about why"},{"startTime":1697.01,"endTime":1700.58,"body":"because they're both essential"},{"startTime":1697.01,"endTime":1700.58,"body":"in my opinion. So having that"},{"startTime":1700.76,"endTime":1704.06,"body":"that approach that incorporates"},{"startTime":1700.76,"endTime":1704.06,"body":"a one to one mentoring. And"},{"startTime":1704.06,"endTime":1706.43,"body":"group coaching is really"},{"startTime":1704.06,"endTime":1706.43,"body":"important, because it gives you"},{"startTime":1706.43,"endTime":1709.55,"body":"the best of both worlds. It"},{"startTime":1706.43,"endTime":1709.55,"body":"gives you that personalized"},{"startTime":1709.55,"endTime":1713.87,"body":"support that you need to speak"},{"startTime":1709.55,"endTime":1713.87,"body":"directly to a mentor to a coach,"},{"startTime":1713.87,"endTime":1717.05,"body":"you can speak directly, ask your"},{"startTime":1713.87,"endTime":1717.05,"body":"questions, get the specific"},{"startTime":1717.08,"endTime":1721.58,"body":"answers that you need for your"},{"startTime":1717.08,"endTime":1721.58,"body":"unique challenges. But also, the"},{"startTime":1721.58,"endTime":1724.28,"body":"benefit that you get from the"},{"startTime":1721.58,"endTime":1724.28,"body":"group coaching is that sometimes"},{"startTime":1724.28,"endTime":1727.37,"body":"you won't know the questions to"},{"startTime":1724.28,"endTime":1727.37,"body":"ask because you aren't yet at"},{"startTime":1727.37,"endTime":1729.98,"body":"the point where you have those"},{"startTime":1727.37,"endTime":1729.98,"body":"questions. So the benefit of"},{"startTime":1729.98,"endTime":1733.13,"body":"being in a group coaching"},{"startTime":1729.98,"endTime":1733.13,"body":"environment means that you will"},{"startTime":1733.13,"endTime":1736.82,"body":"learn the questions that you"},{"startTime":1733.13,"endTime":1736.82,"body":"didn't even know you had, so"},{"startTime":1736.82,"endTime":1739.19,"body":"that you then know the answers"},{"startTime":1736.82,"endTime":1739.19,"body":"on how to tackle those"},{"startTime":1739.19,"endTime":1741.86,"body":"challenges so that they don't"},{"startTime":1739.19,"endTime":1741.86,"body":"even become questions as you"},{"startTime":1741.86,"endTime":1744.11,"body":"progress through your journey."},{"startTime":1741.86,"endTime":1744.11,"body":"So hopefully, you see what I"},{"startTime":1744.11,"endTime":1747.71,"body":"mean, if you were just on your"},{"startTime":1744.11,"endTime":1747.71,"body":"own inner Zoom Room with a"},{"startTime":1747.71,"endTime":1750.14,"body":"mentor, and you were just asking"},{"startTime":1747.71,"endTime":1750.14,"body":"them questions. They'd be like,"},{"startTime":1750.14,"endTime":1752.09,"body":"Well, do you have any other"},{"startTime":1750.14,"endTime":1752.09,"body":"questions? And you'd say, well,"},{"startTime":1752.33,"endTime":1755.36,"body":"no, I don't think so. Not right"},{"startTime":1752.33,"endTime":1755.36,"body":"now. But someone else who was in"},{"startTime":1755.36,"endTime":1757.64,"body":"that room might have had another"},{"startTime":1755.36,"endTime":1757.64,"body":"question, and you won't get the"},{"startTime":1757.64,"endTime":1761.3,"body":"benefit of learning their answer"},{"startTime":1757.64,"endTime":1761.3,"body":"to that. So I think that's the"},{"startTime":1761.3,"endTime":1764.06,"body":"reason why I mentioned if it was"},{"startTime":1761.3,"endTime":1764.06,"body":"the other way, and it was only"},{"startTime":1764.06,"endTime":1767.63,"body":"group and you had no ability to"},{"startTime":1764.06,"endTime":1767.63,"body":"ask your question directly."},{"startTime":1768.23,"endTime":1771.56,"body":"Again, you might have questions"},{"startTime":1768.23,"endTime":1771.56,"body":"that you think I wish they would"},{"startTime":1771.56,"endTime":1774.68,"body":"just answer this on the group"},{"startTime":1771.56,"endTime":1774.68,"body":"environment, but I can't, like"},{"startTime":1774.68,"endTime":1778.07,"body":"interact directly because it's"},{"startTime":1774.68,"endTime":1778.07,"body":"like a one to many type call."},{"startTime":1778.34,"endTime":1781.82,"body":"That's why it dropship a lot we"},{"startTime":1778.34,"endTime":1781.82,"body":"have in our masterclass group"},{"startTime":1781.82,"endTime":1785.39,"body":"coaching calls with a one to one"},{"startTime":1781.82,"endTime":1785.39,"body":"element in there. So each time"},{"startTime":1785.39,"endTime":1788.72,"body":"you're asking a question, you're"},{"startTime":1785.39,"endTime":1788.72,"body":"interacting directly with one of"},{"startTime":1788.72,"endTime":1791.84,"body":"us on the to q\u0026a calls or on the"},{"startTime":1788.72,"endTime":1791.84,"body":"collaboration calls with other"},{"startTime":1791.84,"endTime":1796.61,"body":"members. But also there is the"},{"startTime":1791.84,"endTime":1796.61,"body":"possibility of then booking a"},{"startTime":1796.61,"endTime":1800.0,"body":"one to one call as well. So we"},{"startTime":1796.61,"endTime":1800.0,"body":"kind of offer that dynamic by"},{"startTime":1800.0,"endTime":1803.69,"body":"I'd say most people get the most"},{"startTime":1800.0,"endTime":1803.69,"body":"value from the coaching calls in"},{"startTime":1803.69,"endTime":1805.7,"body":"a group environment because they"},{"startTime":1803.69,"endTime":1805.7,"body":"can then watch back the"},{"startTime":1805.7,"endTime":1808.43,"body":"recordings of those eight other"},{"startTime":1805.7,"endTime":1808.43,"body":"people's questions, watch"},{"startTime":1808.43,"endTime":1812.54,"body":"hundreds of hours of those. So"},{"startTime":1808.43,"endTime":1812.54,"body":"it really is invaluable to, to"},{"startTime":1812.54,"endTime":1815.87,"body":"get that combination of tailored"},{"startTime":1812.54,"endTime":1815.87,"body":"advice, but also, at the same"},{"startTime":1815.87,"endTime":1819.29,"body":"time, get the benefit of the"},{"startTime":1815.87,"endTime":1819.29,"body":"collective wisdom of a group to"},{"startTime":1819.29,"endTime":1822.2,"body":"get the answers to solutions and"},{"startTime":1819.29,"endTime":1822.2,"body":"things that you may not have"},{"startTime":1822.2,"endTime":1825.95,"body":"even considered. I think with"},{"startTime":1822.2,"endTime":1825.95,"body":"all of this as well, this all"},{"startTime":1825.95,"endTime":1829.79,"body":"needs to be underpinned by"},{"startTime":1825.95,"endTime":1829.79,"body":"having a clear, proven step by"},{"startTime":1829.79,"endTime":1833.42,"body":"step training program and"},{"startTime":1829.79,"endTime":1833.42,"body":"framework to follow. I mean, if"},{"startTime":1833.42,"endTime":1836.81,"body":"you are just relying on a"},{"startTime":1833.42,"endTime":1836.81,"body":"mentor, and there's no material"},{"startTime":1836.81,"endTime":1841.22,"body":"to follow, and there's no proven"},{"startTime":1836.81,"endTime":1841.22,"body":"process is a very windy path to"},{"startTime":1841.22,"endTime":1845.09,"body":"try to get your business up and"},{"startTime":1841.22,"endTime":1845.09,"body":"running. If you have a robust"},{"startTime":1845.09,"endTime":1849.41,"body":"Foundation, with a blueprint"},{"startTime":1845.09,"endTime":1849.41,"body":"that you can follow the steps,"},{"startTime":1849.41,"endTime":1852.62,"body":"the videos like the tutorials,"},{"startTime":1849.41,"endTime":1852.62,"body":"all of that stuff that we have"},{"startTime":1852.62,"endTime":1855.83,"body":"inside the masterclass where it"},{"startTime":1852.62,"endTime":1855.83,"body":"guides you through that process."},{"startTime":1856.01,"endTime":1859.01,"body":"I'm not saying it's an easy"},{"startTime":1856.01,"endTime":1859.01,"body":"journey. And that's why we have"},{"startTime":1859.01,"endTime":1862.19,"body":"the coaching calls. That's why"},{"startTime":1859.01,"endTime":1862.19,"body":"we have the the community the"},{"startTime":1862.19,"endTime":1865.64,"body":"support, but it can be very"},{"startTime":1862.19,"endTime":1865.64,"body":"simple journey in that with the"},{"startTime":1865.64,"endTime":1869.03,"body":"right structure is very"},{"startTime":1865.64,"endTime":1869.03,"body":"repeatable, we know what to do,"},{"startTime":1869.09,"endTime":1871.91,"body":"and it's extremely rewarding"},{"startTime":1869.09,"endTime":1871.91,"body":"when you can make it come"},{"startTime":1871.91,"endTime":1874.67,"body":"together. So hopefully that"},{"startTime":1871.91,"endTime":1874.67,"body":"answers your question. Rishi and"},{"startTime":1874.67,"endTime":1877.46,"body":"anyone else listening who might"},{"startTime":1874.67,"endTime":1877.46,"body":"be considering whether they need"},{"startTime":1877.46,"endTime":1879.86,"body":"a private one on one mentor,"},{"startTime":1877.46,"endTime":1879.86,"body":"whether they want a group"},{"startTime":1879.86,"endTime":1883.07,"body":"coaching or whether they want to"},{"startTime":1879.86,"endTime":1883.07,"body":"join a program, really, you need"},{"startTime":1883.07,"endTime":1886.85,"body":"all three, like the way that"},{"startTime":1883.07,"endTime":1886.85,"body":"this works best is that balanced"},{"startTime":1886.85,"endTime":1889.1,"body":"combination of all three because"},{"startTime":1886.85,"endTime":1889.1,"body":"that way, you'll be equipped"},{"startTime":1889.1,"endTime":1891.86,"body":"with the the tools that you"},{"startTime":1889.1,"endTime":1891.86,"body":"need, the knowledge you need,"},{"startTime":1891.98,"endTime":1895.13,"body":"the support networks that you"},{"startTime":1891.98,"endTime":1895.13,"body":"need. And then you can navigate"},{"startTime":1895.13,"endTime":1899.48,"body":"the complexities of business and"},{"startTime":1895.13,"endTime":1899.48,"body":"build a thriving ecommerce drop"},{"startTime":1899.48,"endTime":1900.14,"body":"shipping business."},{"startTime":1900.35,"endTime":1902.63,"body":"Great question. And the"},{"startTime":1900.35,"endTime":1902.63,"body":"combination is so important. I"},{"startTime":1902.63,"endTime":1906.11,"body":"came across something recently"},{"startTime":1902.63,"endTime":1906.11,"body":"where when you've got something"},{"startTime":1906.11,"endTime":1908.6,"body":"that you're trying to learn,"},{"startTime":1906.11,"endTime":1908.6,"body":"you've, you've got people around"},{"startTime":1908.6,"endTime":1910.7,"body":"you that are pushing you up,"},{"startTime":1908.6,"endTime":1910.7,"body":"because they're on the same"},{"startTime":1910.7,"endTime":1913.37,"body":"level as you. And then you've"},{"startTime":1910.7,"endTime":1913.37,"body":"also got access to mentors who"},{"startTime":1913.37,"endTime":1915.92,"body":"are a few steps ahead of you."},{"startTime":1913.37,"endTime":1915.92,"body":"And they're able to pull you up"},{"startTime":1915.92,"endTime":1918.08,"body":"to that position as well. So"},{"startTime":1915.92,"endTime":1918.08,"body":"you've got a combination of both"},{"startTime":1918.41,"endTime":1921.77,"body":"group coaching people pushing up"},{"startTime":1918.41,"endTime":1921.77,"body":"around you, and the mentors"},{"startTime":1921.77,"endTime":1924.26,"body":"there as well, that will pull"},{"startTime":1921.77,"endTime":1924.26,"body":"you to get to that level as well"},{"startTime":1924.59,"endTime":1927.41,"body":"as the ultimate combination. And"},{"startTime":1924.59,"endTime":1927.41,"body":"it certainly worked for me. And"},{"startTime":1927.41,"endTime":1929.45,"body":"I know it will do for you as"},{"startTime":1927.41,"endTime":1929.45,"body":"well. Rishi so thank you for"},{"startTime":1929.45,"endTime":1932.54,"body":"your question. Okay, we're now"},{"startTime":1929.45,"endTime":1932.54,"body":"going to highlight a recent"},{"startTime":1932.54,"endTime":1935.78,"body":"review that we've had in from a"},{"startTime":1932.54,"endTime":1935.78,"body":"listener for the podcast as"},{"startTime":1935.78,"endTime":1940.19,"body":"well. So a big thank you to John"},{"startTime":1935.78,"endTime":1940.19,"body":"G. For the YouTube comment. And"},{"startTime":1940.19,"endTime":1943.94,"body":"John said, What amazes me is the"},{"startTime":1940.19,"endTime":1943.94,"body":"quality of the delivery and the"},{"startTime":1943.94,"endTime":1947.81,"body":"depth of the knowledge imparted."},{"startTime":1943.94,"endTime":1947.81,"body":"It's very exciting. Thank you so"},{"startTime":1947.81,"endTime":1948.2,"body":"much."},{"startTime":1948.62,"endTime":1952.1,"body":"Yeah, thank you so much for your"},{"startTime":1948.62,"endTime":1952.1,"body":"review, John. Now, we know that"},{"startTime":1952.13,"endTime":1954.71,"body":"people sharing the podcast"},{"startTime":1952.13,"endTime":1954.71,"body":"across social media platforms,"},{"startTime":1954.71,"endTime":1958.22,"body":"but specifically WhatsApp being"},{"startTime":1954.71,"endTime":1958.22,"body":"the most common method of"},{"startTime":1958.43,"endTime":1961.49,"body":"listeners sharing these podcast"},{"startTime":1958.43,"endTime":1961.49,"body":"episodes. So perhaps there's"},{"startTime":1961.49,"endTime":1963.89,"body":"someone that you might know who"},{"startTime":1961.49,"endTime":1963.89,"body":"might be interested in running"},{"startTime":1963.89,"endTime":1966.8,"body":"their own online business. The"},{"startTime":1963.89,"endTime":1966.8,"body":"single biggest thing you could"},{"startTime":1966.8,"endTime":1970.01,"body":"do to help them right now will"},{"startTime":1966.8,"endTime":1970.01,"body":"be to share this episode with"},{"startTime":1970.01,"endTime":1973.4,"body":"them or this podcast with them"},{"startTime":1970.01,"endTime":1973.4,"body":"on WhatsApp. It will take you"},{"startTime":1973.4,"endTime":1975.86,"body":"about 10 seconds. And the best"},{"startTime":1973.4,"endTime":1975.86,"body":"part is that they'll always have"},{"startTime":1975.89,"endTime":1976.73,"body":"you to thank"},{"startTime":1976.85,"endTime":1980.12,"body":"for their success. Thanks for"},{"startTime":1976.85,"endTime":1980.12,"body":"joining us on this episode of"},{"startTime":1980.12,"endTime":1983.54,"body":"the dropship unlocked podcast."},{"startTime":1980.12,"endTime":1983.54,"body":"We hope you're walking away with"},{"startTime":1983.54,"endTime":1985.7,"body":"insights and inspiration. to"},{"startTime":1985.7,"endTime":1989.09,"body":"kickstart your E commerce"},{"startTime":1985.7,"endTime":1989.09,"body":"journey. Grab a copy of my book"},{"startTime":1989.15,"endTime":1995.12,"body":"The home of turf advantage at HT"},{"startTime":1989.15,"endTime":1995.12,"body":"A book.com is a distilled guide"},{"startTime":1995.12,"endTime":1998.12,"body":"based on real experience to help"},{"startTime":1995.12,"endTime":1998.12,"body":"you build your E commerce"},{"startTime":1998.12,"endTime":1998.54,"body":"venture."},{"startTime":1998.57,"endTime":2000.85,"body":"Don't forget to hit the"},{"startTime":1998.57,"endTime":2000.85,"body":"subscribe button for more"},{"startTime":2000.85,"endTime":2002.59,"body":"strategies and success stories."},{"startTime":2002.95,"endTime":2005.38,"body":"If you like what you heard a"},{"startTime":2002.95,"endTime":2005.38,"body":"five star review would mean the"},{"startTime":2005.38,"endTime":2008.2,"body":"world to us and you might just"},{"startTime":2005.38,"endTime":2008.2,"body":"get a shout out on an upcoming"},{"startTime":2008.2,"endTime":2011.68,"body":"episode. And finally, thank you"},{"startTime":2008.2,"endTime":2011.68,"body":"for deciding to spend your time"},{"startTime":2011.68,"endTime":2014.41,"body":"with us today. We can't wait to"},{"startTime":2011.68,"endTime":2014.41,"body":"bring you more insights on the"},{"startTime":2014.41,"endTime":2017.2,"body":"next episode of the dropship"},{"startTime":2014.41,"endTime":2017.2,"body":"unlocked podcast."}]}