{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":4.02,"body":"In today's episode, we are very"},{"startTime":0.0,"endTime":4.02,"body":"excited to have Thomas Phillips"},{"startTime":4.02,"endTime":8.34,"body":"with us, a digital marketing and"},{"startTime":4.02,"endTime":8.34,"body":"E commerce expert with 18 years"},{"startTime":8.34,"endTime":13.74,"body":"of experience. Thomas is the"},{"startTime":8.34,"endTime":13.74,"body":"founder of DTC SEO agency.com"},{"startTime":14.52,"endTime":18.48,"body":"and has a wealth of knowledge on"},{"startTime":14.52,"endTime":18.48,"body":"SEO and driving organic sales"},{"startTime":18.54,"endTime":19.74,"body":"for E commerce businesses."},{"startTime":19.8,"endTime":22.22,"body":"That's right, Lewis, in this"},{"startTime":19.8,"endTime":22.22,"body":"conversation with Thomas, we're"},{"startTime":22.22,"endTime":27.02,"body":"going to be diving deep into SEO"},{"startTime":22.22,"endTime":27.02,"body":"and how that can cut our ad"},{"startTime":27.02,"endTime":30.92,"body":"budgets while increasing our E"},{"startTime":27.02,"endTime":30.92,"body":"commerce sales at the same time."},{"startTime":30.92,"endTime":33.38,"body":"So you can think about how much"},{"startTime":30.92,"endTime":33.38,"body":"impact this can have for the"},{"startTime":33.38,"endTime":35.9,"body":"profits of our business. So"},{"startTime":33.38,"endTime":35.9,"body":"Thomas is going to be sharing"},{"startTime":35.9,"endTime":39.74,"body":"practical strategies today that"},{"startTime":35.9,"endTime":39.74,"body":"you can implement immediately"},{"startTime":39.74,"endTime":41.56,"body":"after listening to this episode"},{"startTime":41.68,"endTime":44.68,"body":"to see real results. Yeah, it's"},{"startTime":41.68,"endTime":44.68,"body":"gonna be a good one. I'm sure"},{"startTime":44.68,"endTime":47.56,"body":"many of our listeners will be"},{"startTime":44.68,"endTime":47.56,"body":"excited to take action after"},{"startTime":47.62,"endTime":50.92,"body":"hearing about the possibilities"},{"startTime":47.62,"endTime":50.92,"body":"available to them. After this"},{"startTime":50.92,"endTime":54.7,"body":"episode, we're gonna be"},{"startTime":50.92,"endTime":54.7,"body":"exploring the facts behind why"},{"startTime":54.7,"endTime":59.2,"body":"organic search is dominating and"},{"startTime":54.7,"endTime":59.2,"body":"why now is the best time to"},{"startTime":59.2,"endTime":63.36,"body":"invest in SEO. So prepare to"},{"startTime":59.2,"endTime":63.36,"body":"gain insights that can transform"},{"startTime":63.36,"endTime":66.06,"body":"your online stores performance."},{"startTime":63.36,"endTime":66.06,"body":"Let's get started."},{"startTime":77.7,"endTime":81.62,"body":"Welcome to the dropship unlocked"},{"startTime":77.7,"endTime":81.62,"body":"Podcast. I'm Louis Smith, the"},{"startTime":81.62,"endTime":84.62,"body":"founder of dropship unlocked,"},{"startTime":81.62,"endTime":84.62,"body":"and with me is our Client"},{"startTime":84.62,"endTime":88.22,"body":"Success Coach James Eardley. Now"},{"startTime":84.62,"endTime":88.22,"body":"when we're not recording the"},{"startTime":88.22,"endTime":91.34,"body":"podcast episodes, we're running"},{"startTime":88.22,"endTime":91.34,"body":"our own e commerce businesses"},{"startTime":91.34,"endTime":94.28,"body":"and helping aspiring"},{"startTime":91.34,"endTime":94.28,"body":"entrepreneurs launch their own"},{"startTime":94.4,"endTime":97.58,"body":"high ticket drop shipping"},{"startTime":94.4,"endTime":97.58,"body":"businesses. Keen to build your"},{"startTime":97.58,"endTime":101.8,"body":"own six or even seven figure"},{"startTime":97.58,"endTime":101.8,"body":"business? My book, the home turf"},{"startTime":101.86,"endTime":105.52,"body":"advantage is your blueprint for"},{"startTime":101.86,"endTime":105.52,"body":"launching a profitable online"},{"startTime":105.52,"endTime":110.14,"body":"store. Grab your copy at HTA"},{"startTime":105.52,"endTime":110.14,"body":"book.com today, and let's get"},{"startTime":110.14,"endTime":113.5,"body":"you started now, sit back,"},{"startTime":110.14,"endTime":113.5,"body":"relax, and let's unlock your"},{"startTime":113.5,"endTime":116.08,"body":"potential with the drop ship"},{"startTime":113.5,"endTime":116.08,"body":"unlocked podcast."},{"startTime":116.26,"endTime":119.44,"body":"So today, I'm excited to be"},{"startTime":116.26,"endTime":119.44,"body":"joined by Thomas Phillips, a"},{"startTime":119.44,"endTime":123.12,"body":"digital marketing and E commerce"},{"startTime":119.44,"endTime":123.12,"body":"expert with 18 years of"},{"startTime":123.12,"endTime":128.22,"body":"experience, Thomas has generated"},{"startTime":123.12,"endTime":128.22,"body":"over $70 million for His own and"},{"startTime":128.22,"endTime":132.84,"body":"His clients brands. So Thomas is"},{"startTime":128.22,"endTime":132.84,"body":"the founder of DTC SEO"},{"startTime":132.9,"endTime":137.4,"body":"agency.com and he's here to"},{"startTime":132.9,"endTime":137.4,"body":"share strategies for scaling our"},{"startTime":137.4,"endTime":141.32,"body":"online stores organically. So"},{"startTime":137.4,"endTime":141.32,"body":"Thomas, first of all, it's"},{"startTime":141.32,"endTime":143.12,"body":"fantastic to have you with us"},{"startTime":141.32,"endTime":143.12,"body":"here today."},{"startTime":143.3,"endTime":144.92,"body":"Yeah, much appreciate it, James."},{"startTime":143.3,"endTime":144.92,"body":"Thank you."},{"startTime":145.04,"endTime":148.1,"body":"No pleasure to have you on so"},{"startTime":145.04,"endTime":148.1,"body":"let us know a little bit about"},{"startTime":148.1,"endTime":151.04,"body":"your journey and how that's"},{"startTime":148.1,"endTime":151.04,"body":"brought you to what you're"},{"startTime":151.04,"endTime":151.94,"body":"working on today."},{"startTime":152.12,"endTime":156.5,"body":"Yeah, roughly when I was around"},{"startTime":152.12,"endTime":156.5,"body":"13 years old, I'm 32 now, I"},{"startTime":156.8,"endTime":159.02,"body":"started my first online"},{"startTime":156.8,"endTime":159.02,"body":"business. I was basically"},{"startTime":159.02,"endTime":162.76,"body":"building miniature skateboards"},{"startTime":159.02,"endTime":162.76,"body":"in my dad's garage, like, little"},{"startTime":162.76,"endTime":167.44,"body":"Tech Decks, three wooden ply"},{"startTime":162.76,"endTime":167.44,"body":"versions and whatnot. And yeah,"},{"startTime":167.44,"endTime":170.62,"body":"built my first website. It's"},{"startTime":167.44,"endTime":170.62,"body":"called Vision decks. Put"},{"startTime":170.62,"endTime":173.08,"body":"everything online, yeah, and it"},{"startTime":170.62,"endTime":173.08,"body":"just went like gangbusters. It"},{"startTime":173.08,"endTime":176.44,"body":"went crazy. I had a little like"},{"startTime":173.08,"endTime":176.44,"body":"PayPal button on their HTML."},{"startTime":176.44,"endTime":179.98,"body":"Coded website, and that was my"},{"startTime":176.44,"endTime":179.98,"body":"first experience with SEO. I"},{"startTime":179.98,"endTime":183.96,"body":"sold to 39 different countries"},{"startTime":179.98,"endTime":183.96,"body":"in the first year, and I was"},{"startTime":184.02,"endTime":186.66,"body":"ranked super high for like,"},{"startTime":184.02,"endTime":186.66,"body":"finger boards and all these"},{"startTime":186.66,"endTime":190.2,"body":"different keywords associated"},{"startTime":186.66,"endTime":190.2,"body":"with it. And it got so busy in"},{"startTime":190.2,"endTime":192.9,"body":"my first year of school, in year"},{"startTime":190.2,"endTime":192.9,"body":"seven, I had to close it down"},{"startTime":192.9,"endTime":195.48,"body":"after a year, I just couldn't"},{"startTime":192.9,"endTime":195.48,"body":"keep up with demand. I couldn't,"},{"startTime":195.48,"endTime":198.24,"body":"I couldn't, I didn't know about"},{"startTime":195.48,"endTime":198.24,"body":"hiring people or anything like"},{"startTime":198.24,"endTime":202.1,"body":"that. So yeah, it went crazy."},{"startTime":198.24,"endTime":202.1,"body":"That was my first experience."},{"startTime":202.1,"endTime":205.46,"body":"And then I bought a motocross"},{"startTime":202.1,"endTime":205.46,"body":"bike with the profits. So that"},{"startTime":205.46,"endTime":209.36,"body":"was kind of my first experience"},{"startTime":205.46,"endTime":209.36,"body":"with SEO and everything online"},{"startTime":209.36,"endTime":211.52,"body":"and basically building a"},{"startTime":209.36,"endTime":211.52,"body":"product, e commerce side of"},{"startTime":211.52,"endTime":214.76,"body":"things. And then it just went"},{"startTime":211.52,"endTime":214.76,"body":"from there, really. It just took"},{"startTime":214.76,"endTime":218.42,"body":"off. And I've just been into had"},{"startTime":214.76,"endTime":218.42,"body":"so many different businesses"},{"startTime":218.66,"endTime":223.54,"body":"exited, like 16 different brands"},{"startTime":218.66,"endTime":223.54,"body":"online. And now we're kind of at"},{"startTime":223.54,"endTime":227.08,"body":"the point where we're building"},{"startTime":223.54,"endTime":227.08,"body":"out our own different brands and"},{"startTime":227.08,"endTime":229.66,"body":"also building out the the"},{"startTime":227.08,"endTime":229.66,"body":"agency. It's got to point so"},{"startTime":229.66,"endTime":232.96,"body":"many people are asking us, Hey,"},{"startTime":229.66,"endTime":232.96,"body":"can you do our SEO that we're"},{"startTime":232.96,"endTime":235.54,"body":"like, All right, okay, we'll"},{"startTime":232.96,"endTime":235.54,"body":"actually build it into something"},{"startTime":235.54,"endTime":237.76,"body":"proper instead of just the"},{"startTime":235.54,"endTime":237.76,"body":"background thing. Now, so it's"},{"startTime":238.12,"endTime":239.02,"body":"kind of where we're at."},{"startTime":239.38,"endTime":242.34,"body":"Amazing. What a story so"},{"startTime":239.38,"endTime":242.34,"body":"entrepreneurial drive straight"},{"startTime":242.34,"endTime":246.6,"body":"in you from the age of 13 is"},{"startTime":242.34,"endTime":246.6,"body":"clear, I mean. And also you're"},{"startTime":246.6,"endTime":250.08,"body":"well ahead of your time. So that"},{"startTime":246.6,"endTime":250.08,"body":"must have been what 2006 we"},{"startTime":250.08,"endTime":252.96,"body":"talking to when he first started"},{"startTime":250.08,"endTime":252.96,"body":"that initial business, something"},{"startTime":252.96,"endTime":253.98,"body":"around then, something"},{"startTime":253.98,"endTime":256.5,"body":"like that. Yeah, yeah. Year"},{"startTime":253.98,"endTime":256.5,"body":"seven at school,"},{"startTime":256.56,"endTime":259.14,"body":"yeah. And the tools that we have"},{"startTime":256.56,"endTime":259.14,"body":"at our fingerceps now, like"},{"startTime":259.14,"endTime":262.46,"body":"Shopify, Google ads, they"},{"startTime":259.14,"endTime":262.46,"body":"wouldn't have been anywhere near"},{"startTime":262.46,"endTime":265.16,"body":"as mature at that level. I mean,"},{"startTime":262.46,"endTime":265.16,"body":"how did you how did you get"},{"startTime":265.16,"endTime":267.56,"body":"started? Do you have mentors"},{"startTime":265.16,"endTime":267.56,"body":"around you? No, not at"},{"startTime":267.56,"endTime":271.88,"body":"that age. It was a case of like,"},{"startTime":267.56,"endTime":271.88,"body":"okay, I've got this idea. I've"},{"startTime":271.88,"endTime":275.0,"body":"seen someone else is doing it"},{"startTime":271.88,"endTime":275.0,"body":"online. I think I could actually"},{"startTime":275.0,"endTime":279.02,"body":"do it better. And it was a case"},{"startTime":275.0,"endTime":279.02,"body":"of like, okay, how do I build a"},{"startTime":279.02,"endTime":282.82,"body":"website? All right, you start at"},{"startTime":279.02,"endTime":282.82,"body":"square one, like most of your"},{"startTime":282.82,"endTime":286.6,"body":"students, I'm sure, like, how do"},{"startTime":282.82,"endTime":286.6,"body":"I do this? Okay, I need to learn"},{"startTime":286.6,"endTime":289.42,"body":"that right now. I understand"},{"startTime":286.6,"endTime":289.42,"body":"that to a point. Cool. Okay, on"},{"startTime":289.42,"endTime":292.0,"body":"to the next thing. What else do"},{"startTime":289.42,"endTime":292.0,"body":"I need to know? Oh, payment"},{"startTime":292.0,"endTime":295.3,"body":"processes. Okay, what's like?"},{"startTime":292.0,"endTime":295.3,"body":"The only one I can do this one"},{"startTime":295.78,"endTime":299.5,"body":"so it just kind of starts out."},{"startTime":295.78,"endTime":299.5,"body":"You achieve one thing. Cool,"},{"startTime":299.56,"endTime":302.16,"body":"okay, I'm. To the next thing."},{"startTime":299.56,"endTime":302.16,"body":"How do I do that? Okay, I now"},{"startTime":302.16,"endTime":305.4,"body":"know. Onto the next thing. But"},{"startTime":302.16,"endTime":305.4,"body":"back then, it was literally just"},{"startTime":305.4,"endTime":310.74,"body":"a HTML website coded with"},{"startTime":305.4,"endTime":310.74,"body":"tables. But now you've got"},{"startTime":310.74,"endTime":314.4,"body":"Shopify. It's just boom, out the"},{"startTime":310.74,"endTime":314.4,"body":"box. Happy days. Everything's"},{"startTime":314.4,"endTime":317.1,"body":"integrated. It's mad in"},{"startTime":314.4,"endTime":317.1,"body":"comparison,"},{"startTime":317.34,"endTime":319.74,"body":"yeah, the difference now with"},{"startTime":317.34,"endTime":319.74,"body":"the market, where we've got it"},{"startTime":319.74,"endTime":323.0,"body":"to where it's so intuitive now"},{"startTime":319.74,"endTime":323.0,"body":"to build a website and any any"},{"startTime":323.0,"endTime":326.06,"body":"coding experience, but yeah,"},{"startTime":323.0,"endTime":326.06,"body":"back then, it's fascinating."},{"startTime":326.24,"endTime":328.4,"body":"You're right. You go through"},{"startTime":326.24,"endTime":328.4,"body":"such a high learning curve when"},{"startTime":328.4,"endTime":331.28,"body":"you first get started with any"},{"startTime":328.4,"endTime":331.28,"body":"business. You obviously had that"},{"startTime":331.28,"endTime":334.4,"body":"mindset from the start, that no"},{"startTime":331.28,"endTime":334.4,"body":"matter what obstacle came up,"},{"startTime":334.4,"endTime":337.04,"body":"you knew that there would be a"},{"startTime":334.4,"endTime":337.04,"body":"way. Did you know where that"},{"startTime":337.04,"endTime":339.38,"body":"came from? Or did you have like,"},{"startTime":337.04,"endTime":339.38,"body":"family around you that taught"},{"startTime":339.38,"endTime":341.86,"body":"you that obstacles are there to"},{"startTime":339.38,"endTime":341.86,"body":"be overcome? Yeah,"},{"startTime":341.86,"endTime":347.44,"body":"potentially, like my, my dad was"},{"startTime":341.86,"endTime":347.44,"body":"a chartered accountant, so he he"},{"startTime":347.44,"endTime":352.12,"body":"was always basically away"},{"startTime":347.44,"endTime":352.12,"body":"working from from early till"},{"startTime":352.66,"endTime":356.98,"body":"late at night. But he used to"},{"startTime":352.66,"endTime":356.98,"body":"work on on his cars at night,"},{"startTime":356.98,"endTime":360.3,"body":"and I used to then go into the"},{"startTime":356.98,"endTime":360.3,"body":"garage and see, like, the"},{"startTime":360.3,"endTime":364.44,"body":"dedication of like, two, three"},{"startTime":360.3,"endTime":364.44,"body":"hours a night, you know, just"},{"startTime":364.5,"endTime":369.3,"body":"building a car for seven years,"},{"startTime":364.5,"endTime":369.3,"body":"like an old American car, you"},{"startTime":369.3,"endTime":371.94,"body":"know, and then seeing the end"},{"startTime":369.3,"endTime":371.94,"body":"result and being like, Oh, wow,"},{"startTime":371.94,"endTime":376.08,"body":"okay, if you go steady at"},{"startTime":371.94,"endTime":376.08,"body":"something, you know, and you and"},{"startTime":376.44,"endTime":379.32,"body":"and you continue to build it,"},{"startTime":376.44,"endTime":379.32,"body":"then it's going to result in"},{"startTime":379.32,"endTime":382.52,"body":"something. So I'm sure that wore"},{"startTime":379.32,"endTime":382.52,"body":"off on me, not really realizing"},{"startTime":382.52,"endTime":385.7,"body":"it at the time, but not"},{"startTime":382.52,"endTime":385.7,"body":"necessarily so entrepreneurial,"},{"startTime":385.7,"endTime":388.64,"body":"but I think they just had I had"},{"startTime":385.7,"endTime":388.64,"body":"something in me from a young"},{"startTime":388.64,"endTime":391.82,"body":"age. I had the classic story, as"},{"startTime":388.64,"endTime":391.82,"body":"well as obviously, like, uh,"},{"startTime":392.06,"endTime":395.12,"body":"selling sweets at school. My mom"},{"startTime":392.06,"endTime":395.12,"body":"used to run the brownies. So I"},{"startTime":395.12,"endTime":398.96,"body":"used to buy freddos from bookers"},{"startTime":395.12,"endTime":398.96,"body":"and take orders on MSN the night"},{"startTime":398.96,"endTime":402.46,"body":"before, everything like that. So"},{"startTime":398.96,"endTime":402.46,"body":"pre order, I knew how much stock"},{"startTime":402.46,"endTime":405.1,"body":"to bring in all that kind of"},{"startTime":402.46,"endTime":405.1,"body":"stuff. The"},{"startTime":405.1,"endTime":409.18,"body":"big operation, yeah, exactly at"},{"startTime":405.1,"endTime":409.18,"body":"13. I mean, you had it nailed"},{"startTime":409.18,"endTime":412.84,"body":"down with a the MSN operation."},{"startTime":409.18,"endTime":412.84,"body":"It was a, yeah, definitely,"},{"startTime":412.84,"endTime":415.96,"body":"those traits have come through"},{"startTime":412.84,"endTime":415.96,"body":"and being able to see your dad"},{"startTime":415.96,"endTime":419.14,"body":"work on something for years and"},{"startTime":415.96,"endTime":419.14,"body":"not necessarily see the outcome"},{"startTime":419.14,"endTime":422.04,"body":"or fruition of all that hard"},{"startTime":419.14,"endTime":422.04,"body":"work until later down the road,"},{"startTime":422.04,"endTime":424.56,"body":"delayed gratification,"},{"startTime":422.04,"endTime":424.56,"body":"essentially. Do you think that's"},{"startTime":424.56,"endTime":426.84,"body":"played a big part in the"},{"startTime":424.56,"endTime":426.84,"body":"businesses that you've been able"},{"startTime":426.84,"endTime":428.52,"body":"to grow ever since? Yeah,"},{"startTime":428.58,"endTime":431.64,"body":"yeah. I mean, it's always a I'd"},{"startTime":428.58,"endTime":431.64,"body":"say that's a really tricky one"},{"startTime":431.64,"endTime":436.2,"body":"to to try and do you know,"},{"startTime":431.64,"endTime":436.2,"body":"especially nowadays, everyone"},{"startTime":436.2,"endTime":439.56,"body":"wants everything. Now, I want"},{"startTime":436.2,"endTime":439.56,"body":"the successful overnight"},{"startTime":439.56,"endTime":443.06,"body":"business and everything like"},{"startTime":439.56,"endTime":443.06,"body":"that and and you always think"},{"startTime":443.12,"endTime":446.3,"body":"maybe I could achieve it with"},{"startTime":443.12,"endTime":446.3,"body":"this one, but then it's always"},{"startTime":446.3,"endTime":448.64,"body":"so much more work than you"},{"startTime":446.3,"endTime":448.64,"body":"actually think. And I think"},{"startTime":448.64,"endTime":452.24,"body":"that's really the reality of it."},{"startTime":448.64,"endTime":452.24,"body":"Is, like some things seem like"},{"startTime":452.24,"endTime":455.84,"body":"they're very easy, but I think"},{"startTime":452.24,"endTime":455.84,"body":"every single thing that you go"},{"startTime":455.84,"endTime":458.36,"body":"into, if you want to become"},{"startTime":455.84,"endTime":458.36,"body":"really, really, really good at"},{"startTime":458.36,"endTime":463.6,"body":"it, it's gonna take a long time,"},{"startTime":458.36,"endTime":463.6,"body":"which is really worth noting."},{"startTime":463.6,"endTime":466.66,"body":"You know, upfront, do I want to"},{"startTime":463.6,"endTime":466.66,"body":"be in this for the long term?"},{"startTime":467.14,"endTime":471.28,"body":"Yes or no, if you do, then,"},{"startTime":467.14,"endTime":471.28,"body":"yeah, dedicating all those hours"},{"startTime":471.28,"endTime":473.74,"body":"and time to it is is going to be"},{"startTime":471.28,"endTime":473.74,"body":"worth it in the long term?"},{"startTime":473.86,"endTime":474.4,"body":"Exactly."},{"startTime":474.46,"endTime":477.22,"body":"Yeah, it's committing and having"},{"startTime":474.46,"endTime":477.22,"body":"a big enough vision that it"},{"startTime":477.22,"endTime":479.62,"body":"makes it all worth it, the time"},{"startTime":477.22,"endTime":479.62,"body":"and effort that you're putting"},{"startTime":479.62,"endTime":483.66,"body":"to creating something brilliant."},{"startTime":479.62,"endTime":483.66,"body":"So bringing us up to nowadays,"},{"startTime":483.66,"endTime":487.86,"body":"SEO obviously plays a huge role"},{"startTime":483.66,"endTime":487.86,"body":"in the brands that you've been"},{"startTime":487.86,"endTime":490.44,"body":"able to build. I just want to"},{"startTime":487.86,"endTime":490.44,"body":"break it down for people that"},{"startTime":490.56,"endTime":496.02,"body":"are watching or listening today."},{"startTime":490.56,"endTime":496.02,"body":"So SEO, what is it? And if you"},{"startTime":496.02,"endTime":499.44,"body":"can sort of explain, why do you"},{"startTime":496.02,"endTime":499.44,"body":"think it's so important for E"},{"startTime":499.44,"endTime":500.54,"body":"commerce, businesses?"},{"startTime":500.78,"endTime":504.98,"body":"Yeah? So effectively, SEO,"},{"startTime":500.78,"endTime":504.98,"body":"search engine optimization, it"},{"startTime":504.98,"endTime":508.82,"body":"effectively helps people find"},{"startTime":504.98,"endTime":508.82,"body":"your products and your website"},{"startTime":509.24,"endTime":513.32,"body":"from from whatever they're"},{"startTime":509.24,"endTime":513.32,"body":"searching for online. So, yeah,"},{"startTime":513.32,"endTime":517.16,"body":"if you had a website selling,"},{"startTime":513.32,"endTime":517.16,"body":"yeah, let's say miniature"},{"startTime":517.16,"endTime":520.3,"body":"skateboards, right? I would want"},{"startTime":517.16,"endTime":520.3,"body":"to be first on Google for"},{"startTime":520.3,"endTime":523.9,"body":"miniature skateboards. The"},{"startTime":520.3,"endTime":523.9,"body":"intent of someone searching that"},{"startTime":523.9,"endTime":528.52,"body":"for that item is is so high that"},{"startTime":523.9,"endTime":528.52,"body":"they might buy that. That's the"},{"startTime":528.52,"endTime":533.5,"body":"kind of traffic I want. So it's"},{"startTime":528.52,"endTime":533.5,"body":"great because SEO converts SEO"},{"startTime":533.5,"endTime":538.72,"body":"traffic, organic search traffic"},{"startTime":533.5,"endTime":538.72,"body":"converts at such a higher level"},{"startTime":539.14,"endTime":542.94,"body":"than something like Facebook"},{"startTime":539.14,"endTime":542.94,"body":"ads, meta ads, because someone"},{"startTime":542.94,"endTime":547.26,"body":"is mid scroll, doing something"},{"startTime":542.94,"endTime":547.26,"body":"else, looking at something, and"},{"startTime":547.26,"endTime":549.72,"body":"then you have to try and capture"},{"startTime":547.26,"endTime":549.72,"body":"their attention, get them to"},{"startTime":549.72,"endTime":552.66,"body":"click through, get them to be"},{"startTime":549.72,"endTime":552.66,"body":"super interested, and then"},{"startTime":552.66,"endTime":556.32,"body":"purchase. That's pretty"},{"startTime":552.66,"endTime":556.32,"body":"difficult, but I've always liked"},{"startTime":556.32,"endTime":560.48,"body":"to go, Okay, here's an idea."},{"startTime":556.32,"endTime":560.48,"body":"Here's a potential product. How"},{"startTime":560.48,"endTime":563.54,"body":"many people are searching for"},{"startTime":560.48,"endTime":563.54,"body":"it? Can we rank for it? If we"},{"startTime":563.54,"endTime":567.38,"body":"can, it's a case of putting the"},{"startTime":563.54,"endTime":567.38,"body":"product in front of the person"},{"startTime":567.38,"endTime":570.32,"body":"who's already searching for it."},{"startTime":567.38,"endTime":570.32,"body":"The intent is there. It's a high"},{"startTime":570.32,"endTime":575.0,"body":"purchase intent. It's a high"},{"startTime":570.32,"endTime":575.0,"body":"conversion. Happy days. You"},{"startTime":575.0,"endTime":577.34,"body":"know, there's tools online that"},{"startTime":575.0,"endTime":577.34,"body":"already tell you, Okay, this is"},{"startTime":577.34,"endTime":580.9,"body":"getting 10,000 searches a month."},{"startTime":577.34,"endTime":580.9,"body":"Is it something you can rank"},{"startTime":580.9,"endTime":585.22,"body":"for, yes or no. So I like that,"},{"startTime":580.9,"endTime":585.22,"body":"because it's the traffic's"},{"startTime":585.22,"endTime":587.44,"body":"already there. I don't have to"},{"startTime":585.22,"endTime":587.44,"body":"try and create the traffic."},{"startTime":587.68,"endTime":590.92,"body":"Yeah, you don't have to disrupt"},{"startTime":587.68,"endTime":590.92,"body":"people from their online"},{"startTime":590.92,"endTime":595.0,"body":"experience. If they're scrolling"},{"startTime":590.92,"endTime":595.0,"body":"Facebook or Instagram, we're not"},{"startTime":595.0,"endTime":598.18,"body":"disrupting them. Instead, we're"},{"startTime":595.0,"endTime":598.18,"body":"looking to get in front of the"},{"startTime":598.18,"endTime":601.02,"body":"people that are already"},{"startTime":598.18,"endTime":601.02,"body":"searching. Already clearly in"},{"startTime":601.02,"endTime":604.62,"body":"the market. So that's what SEO"},{"startTime":601.02,"endTime":604.62,"body":"is really optimizing for, I"},{"startTime":604.62,"endTime":606.9,"body":"guess, is to get in front of"},{"startTime":604.62,"endTime":606.9,"body":"people that are already in the"},{"startTime":606.9,"endTime":609.18,"body":"market for the products that"},{"startTime":606.9,"endTime":609.18,"body":"we're selling. Yeah,"},{"startTime":609.18,"endTime":613.62,"body":"exactly. And yeah, SEO is like,"},{"startTime":609.18,"endTime":613.62,"body":"well, organic search is like 53"},{"startTime":613.92,"endTime":618.42,"body":"or something percent of all the"},{"startTime":613.92,"endTime":618.42,"body":"website visitors and paid is"},{"startTime":618.42,"endTime":622.04,"body":"like 27% or something like that."},{"startTime":618.42,"endTime":622.04,"body":"So there's crazy, long term"},{"startTime":622.04,"endTime":625.28,"body":"benefits associated with it."},{"startTime":622.04,"endTime":625.28,"body":"It's just so much better. Your"},{"startTime":625.28,"endTime":629.96,"body":"costs stay flat. So when your"},{"startTime":625.28,"endTime":629.96,"body":"traffic goes up and increases,"},{"startTime":630.56,"endTime":634.04,"body":"the profitability on that"},{"startTime":630.56,"endTime":634.04,"body":"traffic is crazy. You know,"},{"startTime":634.04,"endTime":637.88,"body":"overnight you can have huge"},{"startTime":634.04,"endTime":637.88,"body":"upticks in traffic where you"},{"startTime":637.88,"endTime":643.0,"body":"then start ranking top of google"},{"startTime":637.88,"endTime":643.0,"body":"versus paid ads, it tracks with"},{"startTime":643.0,"endTime":647.5,"body":"your revenue, so your margin is"},{"startTime":643.0,"endTime":647.5,"body":"always squeezed throughout the"},{"startTime":647.5,"endTime":650.86,"body":"whole time, unless you have an"},{"startTime":647.5,"endTime":650.86,"body":"absolute killer ad that you can"},{"startTime":650.92,"endTime":653.56,"body":"scale with a high row as but"},{"startTime":650.92,"endTime":653.56,"body":"it's tricky."},{"startTime":653.8,"endTime":657.04,"body":"So the scalability is sort of"},{"startTime":653.8,"endTime":657.04,"body":"built in with the organic"},{"startTime":657.04,"endTime":660.96,"body":"element of of SEO, and it's"},{"startTime":657.04,"endTime":660.96,"body":"interesting to compare the two."},{"startTime":660.96,"endTime":664.14,"body":"So the paid ads that we we put"},{"startTime":660.96,"endTime":664.14,"body":"together, whether that's through"},{"startTime":664.14,"endTime":667.68,"body":"Google or Facebook, we're paying"},{"startTime":664.14,"endTime":667.68,"body":"to make sure that people are"},{"startTime":667.68,"endTime":671.34,"body":"clicking or seeing our ads,"},{"startTime":667.68,"endTime":671.34,"body":"whereas with organic, it's a"},{"startTime":671.34,"endTime":674.94,"body":"game of actually optimizing our"},{"startTime":671.34,"endTime":674.94,"body":"websites to ensure that they are"},{"startTime":675.18,"endTime":679.2,"body":"naturally and organically so for"},{"startTime":675.18,"endTime":679.2,"body":"free, showing on the first page"},{"startTime":679.2,"endTime":683.24,"body":"or as close to the first page as"},{"startTime":679.2,"endTime":683.24,"body":"possible. So with the with the"},{"startTime":683.24,"endTime":687.08,"body":"difference between paid ads and"},{"startTime":683.24,"endTime":687.08,"body":"SEO, do you think that the main"},{"startTime":687.08,"endTime":691.82,"body":"benefit of optimizing your SEO"},{"startTime":687.08,"endTime":691.82,"body":"efforts? Do you think it's the"},{"startTime":691.82,"endTime":695.0,"body":"scalability aspect? Do you think"},{"startTime":691.82,"endTime":695.0,"body":"that's the biggest benefit of"},{"startTime":695.06,"endTime":697.7,"body":"spending time working on SEO"},{"startTime":695.06,"endTime":697.7,"body":"compared to paid ads?"},{"startTime":698.0,"endTime":704.02,"body":"I'd say it's the profitability"},{"startTime":698.0,"endTime":704.02,"body":"and the the consistency of that"},{"startTime":704.02,"endTime":708.46,"body":"profitability. So we also do"},{"startTime":704.02,"endTime":708.46,"body":"meta ads for for our own brands."},{"startTime":708.46,"endTime":711.34,"body":"Don't get me wrong, good"},{"startTime":708.46,"endTime":711.34,"body":"understanding of it. What I"},{"startTime":711.34,"endTime":715.66,"body":"don't like is the volatility."},{"startTime":711.34,"endTime":715.66,"body":"You know you you really have to"},{"startTime":716.02,"endTime":722.76,"body":"get way above your fixed costs"},{"startTime":716.02,"endTime":722.76,"body":"to make profit. But then if one"},{"startTime":722.76,"endTime":726.06,"body":"day, your your ads don't perform"},{"startTime":722.76,"endTime":726.06,"body":"for whatever reason, which"},{"startTime":726.24,"endTime":730.62,"body":"happens a lot, then your your"},{"startTime":726.24,"endTime":730.62,"body":"CPA, your cost of acquisition"},{"startTime":730.62,"endTime":734.1,"body":"suddenly skyrockets because"},{"startTime":730.62,"endTime":734.1,"body":"you're spending $150 and your"},{"startTime":734.1,"endTime":737.58,"body":"average order value is 100 and"},{"startTime":734.1,"endTime":737.58,"body":"now you're out of pocket, plus"},{"startTime":737.58,"endTime":741.92,"body":"your fixed costs. Versus with"},{"startTime":737.58,"endTime":741.92,"body":"SEO, if I'm ranking for a"},{"startTime":741.92,"endTime":744.8,"body":"keyword that has enough people"},{"startTime":741.92,"endTime":744.8,"body":"searching for it every single"},{"startTime":744.8,"endTime":748.34,"body":"month, and I know that I can"},{"startTime":744.8,"endTime":748.34,"body":"place it up very high in the"},{"startTime":748.34,"endTime":752.72,"body":"SERPs search engine results"},{"startTime":748.34,"endTime":752.72,"body":"page, and I know, okay, that"},{"startTime":752.72,"endTime":755.96,"body":"might cost me for my entire"},{"startTime":752.72,"endTime":755.96,"body":"website. Might cost me a few"},{"startTime":755.96,"endTime":760.36,"body":"1000 a month, but I'm making 15"},{"startTime":755.96,"endTime":760.36,"body":"grand a month, and it's"},{"startTime":760.36,"endTime":764.56,"body":"consistent, then I'm constantly"},{"startTime":760.36,"endTime":764.56,"body":"getting a huge profit margin. So"},{"startTime":764.56,"endTime":769.0,"body":"it's much closer to to your cost"},{"startTime":764.56,"endTime":769.0,"body":"of goods percentage, as opposed"},{"startTime":769.0,"endTime":773.44,"body":"to cost of goods. Plus, I don't"},{"startTime":769.0,"endTime":773.44,"body":"know, 40% on Facebook ads, and"},{"startTime":773.44,"endTime":777.76,"body":"I'm left with my 20% at the"},{"startTime":773.44,"endTime":777.76,"body":"bottom, or 1510, whatever it"},{"startTime":777.76,"endTime":778.12,"body":"might be."},{"startTime":778.24,"endTime":780.6,"body":"That's the interesting point. So"},{"startTime":778.24,"endTime":780.6,"body":"you sort of look at the"},{"startTime":780.6,"endTime":783.96,"body":"investment in an SEO strategy"},{"startTime":780.6,"endTime":783.96,"body":"quite differently from the way"},{"startTime":783.96,"endTime":786.9,"body":"you look at an investment in a"},{"startTime":783.96,"endTime":786.9,"body":"paid ad strategy. Don't"},{"startTime":786.9,"endTime":791.04,"body":"necessarily have a specific cost"},{"startTime":786.9,"endTime":791.04,"body":"per acquisition. It's more a"},{"startTime":791.04,"endTime":793.86,"body":"fixed monthly cost that you"},{"startTime":791.04,"endTime":793.86,"body":"would generate into an SEO"},{"startTime":793.86,"endTime":796.44,"body":"strategy. Is that? Is that sort"},{"startTime":793.86,"endTime":796.44,"body":"of the way that you view the"},{"startTime":796.44,"endTime":799.26,"body":"investments and the differences"},{"startTime":796.44,"endTime":799.26,"body":"between paid ads? Yeah,"},{"startTime":799.32,"endTime":802.52,"body":"absolutely. It's a case of,"},{"startTime":799.32,"endTime":802.52,"body":"like, either working out, okay,"},{"startTime":802.52,"endTime":806.42,"body":"what is the cost to get there,"},{"startTime":802.52,"endTime":806.42,"body":"get to the point of where I'm,"},{"startTime":806.42,"endTime":809.96,"body":"like, ranking number one or top"},{"startTime":806.42,"endTime":809.96,"body":"three? How long is that going to"},{"startTime":809.96,"endTime":813.5,"body":"take, and how much, how much"},{"startTime":809.96,"endTime":813.5,"body":"investment do I need to roll"},{"startTime":813.5,"endTime":816.26,"body":"into that? Basically, because"},{"startTime":813.5,"endTime":816.26,"body":"with SEO, especially with a"},{"startTime":816.26,"endTime":820.18,"body":"brand new website, like, don't"},{"startTime":816.26,"endTime":820.18,"body":"expect to see anything for a"},{"startTime":820.18,"endTime":824.32,"body":"good six months. But obviously,"},{"startTime":820.18,"endTime":824.32,"body":"with paid ads. You know, it"},{"startTime":824.32,"endTime":826.96,"body":"looks great because you can get"},{"startTime":824.32,"endTime":826.96,"body":"people in the door the next day,"},{"startTime":827.14,"endTime":830.62,"body":"but you might not be profitable"},{"startTime":827.14,"endTime":830.62,"body":"for three or six months still."},{"startTime":831.22,"endTime":834.1,"body":"You know, especially when you're"},{"startTime":831.22,"endTime":834.1,"body":"looking at it's important to"},{"startTime":834.1,"endTime":838.72,"body":"look at the total time, not"},{"startTime":834.1,"endTime":838.72,"body":"just, oh, I made profit today."},{"startTime":838.72,"endTime":841.68,"body":"Sweet. You know, Facebook ads"},{"startTime":838.72,"endTime":841.68,"body":"are doing great, but it's like,"},{"startTime":841.68,"endTime":844.5,"body":"how much have you spent on all"},{"startTime":841.68,"endTime":844.5,"body":"your creative and all your ads"},{"startTime":844.5,"endTime":848.4,"body":"prior that needs to take be"},{"startTime":844.5,"endTime":848.4,"body":"taken into account, and that's"},{"startTime":848.4,"endTime":850.44,"body":"the way I like to look at it"},{"startTime":848.4,"endTime":850.44,"body":"with SEO as well. It's like,"},{"startTime":850.5,"endTime":853.5,"body":"okay, I'm gonna need to invest"},{"startTime":850.5,"endTime":853.5,"body":"for at least six months on a"},{"startTime":853.5,"endTime":858.12,"body":"brand new website, and then we"},{"startTime":853.5,"endTime":858.12,"body":"then start to build trust and"},{"startTime":858.12,"endTime":861.62,"body":"authority with Google, and I'm"},{"startTime":858.12,"endTime":861.62,"body":"building my reputation with"},{"startTime":861.62,"endTime":864.62,"body":"Google so that then Google's"},{"startTime":861.62,"endTime":864.62,"body":"like, great. We're now going to"},{"startTime":864.62,"endTime":868.22,"body":"place you up higher, cool and"},{"startTime":864.62,"endTime":868.22,"body":"higher and higher and higher,"},{"startTime":868.22,"endTime":871.22,"body":"and then we go from there. So it"},{"startTime":868.22,"endTime":871.22,"body":"compounds, which is the"},{"startTime":871.22,"endTime":875.84,"body":"beautiful thing about it, if I"},{"startTime":871.22,"endTime":875.84,"body":"hit pause on my ads, you bet you"},{"startTime":876.02,"endTime":879.32,"body":"can bet your ass that your sales"},{"startTime":876.02,"endTime":879.32,"body":"are going to pause with it. But"},{"startTime":879.32,"endTime":882.64,"body":"with SEO, it's a compounding"},{"startTime":879.32,"endTime":882.64,"body":"thing, which is beautiful."},{"startTime":882.82,"endTime":885.34,"body":"It is it's the long term"},{"startTime":882.82,"endTime":885.34,"body":"approach, which is what we we"},{"startTime":885.34,"endTime":887.8,"body":"have, and we teach with the E"},{"startTime":885.34,"endTime":887.8,"body":"commerce businesses that we"},{"startTime":887.8,"endTime":890.62,"body":"build. So I failed the"},{"startTime":887.8,"endTime":890.62,"body":"traditional drop shipping"},{"startTime":890.68,"endTime":893.38,"body":"business. And part of the reason"},{"startTime":890.68,"endTime":893.38,"body":"I think I failed, or I didn't"},{"startTime":893.38,"endTime":897.58,"body":"see it as a long term thing, is"},{"startTime":893.38,"endTime":897.58,"body":"I had to continually refine a"},{"startTime":897.58,"endTime":901.32,"body":"new product or a new website."},{"startTime":897.58,"endTime":901.32,"body":"And. Build a new website. And"},{"startTime":901.32,"endTime":904.2,"body":"each time I did that, from an"},{"startTime":901.32,"endTime":904.2,"body":"SEO standpoint, you're starting"},{"startTime":904.2,"endTime":908.04,"body":"from scratch. When you build a"},{"startTime":904.2,"endTime":908.04,"body":"business around a product that"},{"startTime":908.04,"endTime":910.5,"body":"you know is going to be selling"},{"startTime":908.04,"endTime":910.5,"body":"for the long term. Okay, like"},{"startTime":910.5,"endTime":912.96,"body":"you say, there's going to be a"},{"startTime":910.5,"endTime":912.96,"body":"period of time where there's not"},{"startTime":912.96,"endTime":916.2,"body":"a lot of SEO juice that you'll"},{"startTime":912.96,"endTime":916.2,"body":"you'll see back for at least the"},{"startTime":916.2,"endTime":919.32,"body":"first six months. But beyond"},{"startTime":916.2,"endTime":919.32,"body":"that, every month, we're getting"},{"startTime":919.32,"endTime":922.1,"body":"more and more organic clicks to"},{"startTime":919.32,"endTime":922.1,"body":"our website. But it's not"},{"startTime":922.1,"endTime":925.4,"body":"costing us necessarily anymore,"},{"startTime":922.1,"endTime":925.4,"body":"unless you're investing in an"},{"startTime":925.4,"endTime":929.06,"body":"agency to really skyrocket that"},{"startTime":925.4,"endTime":929.06,"body":"that growth. So, yeah, it's, I"},{"startTime":929.06,"endTime":931.52,"body":"mean, the compounding nature. If"},{"startTime":929.06,"endTime":931.52,"body":"you want to build a long term"},{"startTime":931.52,"endTime":935.48,"body":"business, I think SEO has to"},{"startTime":931.52,"endTime":935.48,"body":"play a part in your strategy. Do"},{"startTime":935.48,"endTime":941.2,"body":"you see that trend continuing in"},{"startTime":935.48,"endTime":941.2,"body":"terms of the the the benefits of"},{"startTime":941.2,"endTime":943.54,"body":"SEO compared to paid ads, yeah,"},{"startTime":943.54,"endTime":947.98,"body":"100% because, like, Google is"},{"startTime":943.54,"endTime":947.98,"body":"not going anywhere. I think that"},{"startTime":948.04,"endTime":952.24,"body":"that, like all of these, like"},{"startTime":948.04,"endTime":952.24,"body":"SEO tools and AI tools rather,"},{"startTime":952.3,"endTime":954.52,"body":"you know, like chat, GPT and"},{"startTime":952.3,"endTime":954.52,"body":"stuff. I mean, it's great for"},{"startTime":954.52,"endTime":958.84,"body":"answering basic questions. And,"},{"startTime":954.52,"endTime":958.84,"body":"you know, yeah, you might still"},{"startTime":958.84,"endTime":963.6,"body":"find certain things with it. But"},{"startTime":958.84,"endTime":963.6,"body":"at the end of the day, Google"},{"startTime":963.72,"endTime":967.62,"body":"and Bing and DuckDuckGo and"},{"startTime":963.72,"endTime":967.62,"body":"Yahoo and all these other search"},{"startTime":967.62,"endTime":970.98,"body":"engines, they drive so much"},{"startTime":967.62,"endTime":970.98,"body":"traffic. Still, it's absolutely"},{"startTime":970.98,"endTime":975.24,"body":"insane. So it's such a"},{"startTime":970.98,"endTime":975.24,"body":"profitable model, like I'll give"},{"startTime":975.24,"endTime":978.3,"body":"you an example, like one of the"},{"startTime":975.24,"endTime":978.3,"body":"brands that we work with, they"},{"startTime":978.3,"endTime":985.22,"body":"do around 500k a year, and about"},{"startTime":978.3,"endTime":985.22,"body":"70k of that comes from SEO, but"},{"startTime":985.22,"endTime":991.64,"body":"the SEO side of it makes up 45%"},{"startTime":985.22,"endTime":991.64,"body":"of their entire profit. So yeah,"},{"startTime":991.64,"endTime":995.48,"body":"it's just like, yeah, ads are"},{"startTime":991.64,"endTime":995.48,"body":"fantastic for growth, but not"},{"startTime":995.48,"endTime":999.44,"body":"necessarily for profit. So, you"},{"startTime":995.48,"endTime":999.44,"body":"know, there's a lot of people"},{"startTime":999.44,"endTime":1002.4,"body":"online like, why revenue is"},{"startTime":999.44,"endTime":1002.4,"body":"huge. I'm like, What's your"},{"startTime":1002.4,"endTime":1003.3,"body":"profit margin? Though?"},{"startTime":1004.32,"endTime":1007.68,"body":"Yeah. And if, if you know that"},{"startTime":1004.32,"endTime":1007.68,"body":"their marketing campaign is"},{"startTime":1008.1,"endTime":1010.92,"body":"specifically from pay downs,"},{"startTime":1008.1,"endTime":1010.92,"body":"then we can get a good guess"},{"startTime":1010.92,"endTime":1013.38,"body":"that the margin is going to be a"},{"startTime":1010.92,"endTime":1013.38,"body":"lot more squeezed. And if they"},{"startTime":1013.38,"endTime":1016.44,"body":"have a large SEO strategy in"},{"startTime":1013.38,"endTime":1016.44,"body":"place, and if they're getting a"},{"startTime":1016.44,"endTime":1019.68,"body":"lot of their traffic and"},{"startTime":1016.44,"endTime":1019.68,"body":"customers from from SEO, would"},{"startTime":1019.68,"endTime":1022.82,"body":"you say that's a fair statement"},{"startTime":1019.68,"endTime":1022.82,"body":"to make that if people are"},{"startTime":1022.82,"endTime":1025.76,"body":"getting more traffic from SEO"},{"startTime":1022.82,"endTime":1025.76,"body":"than they are from paid ads,"},{"startTime":1025.76,"endTime":1028.22,"body":"it's likely they've got a higher"},{"startTime":1025.76,"endTime":1028.22,"body":"profit margin, oh, 100%"},{"startTime":1029.599,"endTime":1034.339,"body":"Yeah, yeah. Because, like, once"},{"startTime":1029.599,"endTime":1034.339,"body":"you kind of breach that the"},{"startTime":1034.339,"endTime":1037.459,"body":"point of where Google then views"},{"startTime":1034.339,"endTime":1037.459,"body":"your website as an authority,"},{"startTime":1038.239,"endTime":1041.679,"body":"you just get a hockey stick in"},{"startTime":1038.239,"endTime":1041.679,"body":"terms of traffic, and that's"},{"startTime":1041.679,"endTime":1044.979,"body":"really where the profit comes"},{"startTime":1041.679,"endTime":1044.979,"body":"in, because you might be getting"},{"startTime":1044.979,"endTime":1047.859,"body":"like, 100,000 people to your"},{"startTime":1044.979,"endTime":1047.859,"body":"site a month, and you're"},{"startTime":1047.859,"endTime":1053.319,"body":"spending five grand a month on"},{"startTime":1047.859,"endTime":1053.319,"body":"to acquire that traffic. And at"},{"startTime":1053.319,"endTime":1056.799,"body":"the agency, we're only"},{"startTime":1053.319,"endTime":1056.799,"body":"interested in ranking keywords"},{"startTime":1056.799,"endTime":1060.339,"body":"and pages that are your"},{"startTime":1056.799,"endTime":1060.339,"body":"products. I'm not interested in"},{"startTime":1060.879,"endTime":1064.139,"body":"trying to invest money into"},{"startTime":1060.879,"endTime":1064.139,"body":"ranking blog articles or any of"},{"startTime":1064.139,"endTime":1066.899,"body":"that stuff. Yeah, it might"},{"startTime":1064.139,"endTime":1066.899,"body":"generate a lot of traffic, but"},{"startTime":1066.899,"endTime":1070.139,"body":"that traffic is not really going"},{"startTime":1066.899,"endTime":1070.139,"body":"to convert I would much rather"},{"startTime":1071.399,"endTime":1076.919,"body":"be first for leather wallets"},{"startTime":1071.399,"endTime":1076.919,"body":"than how to make a leather"},{"startTime":1076.919,"endTime":1079.919,"body":"wallet or how to clean a leather"},{"startTime":1076.919,"endTime":1079.919,"body":"wallet, like I don't I don't"},{"startTime":1079.919,"endTime":1082.579,"body":"care about that. That's not what"},{"startTime":1079.919,"endTime":1082.579,"body":"generates a return on the"},{"startTime":1082.579,"endTime":1084.919,"body":"investment. So that's what we've"},{"startTime":1082.579,"endTime":1084.919,"body":"gone for."},{"startTime":1085.1,"endTime":1088.94,"body":"Yeah? About having a commercial"},{"startTime":1085.1,"endTime":1088.94,"body":"intent, essentially to the type"},{"startTime":1088.94,"endTime":1091.88,"body":"of pages that are ranking"},{"startTime":1088.94,"endTime":1091.88,"body":"interesting? So yeah, I mean,"},{"startTime":1091.88,"endTime":1095.24,"body":"you just think about our own"},{"startTime":1091.88,"endTime":1095.24,"body":"journeys as buyers. The amount"},{"startTime":1095.24,"endTime":1099.26,"body":"of times we start our customer"},{"startTime":1095.24,"endTime":1099.26,"body":"journey on Google, it's, it's,"},{"startTime":1099.26,"endTime":1102.34,"body":"it's so many times. And"},{"startTime":1099.26,"endTime":1102.34,"body":"sometimes you'll even, I know I"},{"startTime":1102.34,"endTime":1105.64,"body":"do. Sometimes you'll scroll past"},{"startTime":1102.34,"endTime":1105.64,"body":"the ads at the top of the the"},{"startTime":1105.64,"endTime":1107.98,"body":"search engine results page,"},{"startTime":1105.64,"endTime":1107.98,"body":"because you think that the first"},{"startTime":1107.98,"endTime":1110.74,"body":"organic one is probably more"},{"startTime":1107.98,"endTime":1110.74,"body":"likely to be more relevant."},{"startTime":1111.04,"endTime":1115.0,"body":"Certainly my my understanding or"},{"startTime":1111.04,"endTime":1115.0,"body":"the way I shop, often, unless"},{"startTime":1115.0,"endTime":1117.88,"body":"the ad is perfect for what I'm"},{"startTime":1115.0,"endTime":1117.88,"body":"looking for, then I'll look for"},{"startTime":1117.88,"endTime":1120.7,"body":"the first organic result,"},{"startTime":1117.88,"endTime":1120.7,"body":"because it's often more more"},{"startTime":1120.7,"endTime":1123.18,"body":"relevant. So that's a big plug,"},{"startTime":1120.7,"endTime":1123.18,"body":"isn't it? But I guess the"},{"startTime":1123.18,"endTime":1124.2,"body":"importance of SEO,"},{"startTime":1124.32,"endTime":1127.56,"body":"yeah, I do exactly the same"},{"startTime":1124.32,"endTime":1127.56,"body":"thing, yeah. And, and I also"},{"startTime":1127.56,"endTime":1133.32,"body":"find that on the Google Shopping"},{"startTime":1127.56,"endTime":1133.32,"body":"side of things, like, you scroll"},{"startTime":1133.32,"endTime":1136.02,"body":"through and click and"},{"startTime":1133.32,"endTime":1136.02,"body":"accidentally click and click"},{"startTime":1136.02,"endTime":1139.74,"body":"some others and stuff, and it's"},{"startTime":1136.02,"endTime":1139.74,"body":"like, I've just cost someone"},{"startTime":1139.74,"endTime":1144.32,"body":"like, 345, dollars there,"},{"startTime":1139.74,"endTime":1144.32,"body":"whoops, you know. But with SEO,"},{"startTime":1144.32,"endTime":1147.08,"body":"you know? Yeah, click, click,"},{"startTime":1144.32,"endTime":1147.08,"body":"all, click, all you want, that's"},{"startTime":1147.08,"endTime":1148.64,"body":"just going to help out the site"},{"startTime":1147.08,"endTime":1148.64,"body":"war. Yeah,"},{"startTime":1148.64,"endTime":1151.34,"body":"exactly. It's reversed on its"},{"startTime":1148.64,"endTime":1151.34,"body":"head. So, yeah, cool. I think"},{"startTime":1151.34,"endTime":1153.56,"body":"we, we've created an idea, a"},{"startTime":1151.34,"endTime":1153.56,"body":"picture, of why it's so"},{"startTime":1153.56,"endTime":1156.86,"body":"important. And of course, I"},{"startTime":1153.56,"endTime":1156.86,"body":"think still believe SEO plays"},{"startTime":1156.86,"endTime":1160.24,"body":"its role, and paid media also"},{"startTime":1156.86,"endTime":1160.24,"body":"plays his role, especially for"},{"startTime":1160.24,"endTime":1162.88,"body":"getting off the ground initially"},{"startTime":1160.24,"endTime":1162.88,"body":"and getting people onto your"},{"startTime":1162.94,"endTime":1166.24,"body":"onto your site, but I think that"},{"startTime":1162.94,"endTime":1166.24,"body":"the beautiful marketing strategy"},{"startTime":1166.24,"endTime":1170.32,"body":"that we could create would be a"},{"startTime":1166.24,"endTime":1170.32,"body":"combination of both, so dialing"},{"startTime":1170.32,"endTime":1174.22,"body":"down now into like a successful"},{"startTime":1170.32,"endTime":1174.22,"body":"SEO strategy that you would put"},{"startTime":1174.28,"endTime":1177.04,"body":"into an E commerce business."},{"startTime":1174.28,"endTime":1177.04,"body":"What do you think are the real"},{"startTime":1177.04,"endTime":1180.28,"body":"the core elements of a"},{"startTime":1177.04,"endTime":1180.28,"body":"successful SEO strategy?"},{"startTime":1180.46,"endTime":1183.9,"body":"Yeah. So for for someone"},{"startTime":1180.46,"endTime":1183.9,"body":"starting out, the first thing"},{"startTime":1183.9,"endTime":1186.9,"body":"that I would definitely do is to"},{"startTime":1183.9,"endTime":1186.9,"body":"look at all the different"},{"startTime":1186.9,"endTime":1189.66,"body":"products that you have, maybe"},{"startTime":1186.9,"endTime":1189.66,"body":"start with, like the highest"},{"startTime":1189.66,"endTime":1194.04,"body":"priority being the ones that"},{"startTime":1189.66,"endTime":1194.04,"body":"sell best right now, open up a"},{"startTime":1194.04,"endTime":1198.3,"body":"spreadsheet, list them all out,"},{"startTime":1194.04,"endTime":1198.3,"body":"and then have a bunch of"},{"startTime":1198.3,"endTime":1203.06,"body":"different rows and. But then"},{"startTime":1198.3,"endTime":1203.06,"body":"have keywords that you think"},{"startTime":1203.24,"endTime":1206.96,"body":"people might associate with it."},{"startTime":1203.24,"endTime":1206.96,"body":"So let's say it's like a leather"},{"startTime":1206.96,"endTime":1210.38,"body":"wallet, right? Does it do a"},{"startTime":1206.96,"endTime":1210.38,"body":"special thing, you know? Does it"},{"startTime":1210.38,"endTime":1214.58,"body":"have like a the apple tag in it?"},{"startTime":1210.38,"endTime":1214.58,"body":"Is it an apple tag leather"},{"startTime":1214.58,"endTime":1217.88,"body":"wallet? Is it a black Apple tag"},{"startTime":1214.58,"endTime":1217.88,"body":"leather wallet? You know? What"},{"startTime":1217.88,"endTime":1219.74,"body":"are all the different"},{"startTime":1217.88,"endTime":1219.74,"body":"combinations that I could"},{"startTime":1219.74,"endTime":1223.24,"body":"possibly think of that would be"},{"startTime":1219.74,"endTime":1223.24,"body":"associated with each product."},{"startTime":1223.24,"endTime":1225.94,"body":"And I think that's one of the"},{"startTime":1223.24,"endTime":1225.94,"body":"best things to do, is just to"},{"startTime":1225.94,"endTime":1229.72,"body":"start doing that. Do that for"},{"startTime":1225.94,"endTime":1229.72,"body":"every single product that you"},{"startTime":1229.72,"endTime":1233.26,"body":"have. And then I would get like"},{"startTime":1229.72,"endTime":1233.26,"body":"a, I think you can get like a $1"},{"startTime":1233.5,"endTime":1237.76,"body":"free trial for a H refs or"},{"startTime":1233.5,"endTime":1237.76,"body":"Ahrefs, however you want to say"},{"startTime":1237.76,"endTime":1241.74,"body":"it, it's basically an SEO tool."},{"startTime":1237.76,"endTime":1241.74,"body":"I would then just dump all the"},{"startTime":1241.74,"endTime":1244.86,"body":"keywords into that, into the"},{"startTime":1241.74,"endTime":1244.86,"body":"Keyword Explorer, and it would"},{"startTime":1244.86,"endTime":1248.4,"body":"tell you how difficult it is if"},{"startTime":1244.86,"endTime":1248.4,"body":"it's actually a search term"},{"startTime":1248.4,"endTime":1251.7,"body":"people search, and how many"},{"startTime":1248.4,"endTime":1251.7,"body":"people a month are searching it."},{"startTime":1252.66,"endTime":1255.72,"body":"And at that point, I can then"},{"startTime":1252.66,"endTime":1255.72,"body":"grab those, put the data back"},{"startTime":1255.72,"endTime":1259.14,"body":"into the spreadsheet, and then I"},{"startTime":1255.72,"endTime":1259.14,"body":"can start to work out, okay, no"},{"startTime":1259.14,"endTime":1261.74,"body":"one is even searching for this,"},{"startTime":1259.14,"endTime":1261.74,"body":"all of these different products."},{"startTime":1261.74,"endTime":1264.5,"body":"I'm not even going to focus on"},{"startTime":1261.74,"endTime":1264.5,"body":"that from an SEO point of view."},{"startTime":1265.46,"endTime":1269.54,"body":"But these ones, oh, you know,"},{"startTime":1265.46,"endTime":1269.54,"body":"2000 people a month are"},{"startTime":1269.54,"endTime":1274.64,"body":"searching that. 3000 1000 It"},{"startTime":1269.54,"endTime":1274.64,"body":"might even be just 200 but"},{"startTime":1274.64,"endTime":1279.38,"body":"that's 200 potential people who"},{"startTime":1274.64,"endTime":1279.38,"body":"might then click on your"},{"startTime":1280.22,"endTime":1284.92,"body":"website. And again, it's just"},{"startTime":1280.22,"endTime":1284.92,"body":"it's so worth doing. So that's"},{"startTime":1284.92,"endTime":1287.32,"body":"really the first thing is just"},{"startTime":1284.92,"endTime":1287.32,"body":"understanding which products"},{"startTime":1287.32,"endTime":1293.98,"body":"gonna rank, which keywords to"},{"startTime":1287.32,"endTime":1293.98,"body":"people search, and then applying"},{"startTime":1293.98,"endTime":1298.54,"body":"those keywords to your page, so"},{"startTime":1293.98,"endTime":1298.54,"body":"adjusting and tweaking, like the"},{"startTime":1298.54,"endTime":1301.86,"body":"meta title, the meta"},{"startTime":1298.54,"endTime":1301.86,"body":"description. So this is in"},{"startTime":1301.86,"endTime":1304.62,"body":"Shopify at the bottom, when you"},{"startTime":1301.86,"endTime":1304.62,"body":"click edit right at the bottom"},{"startTime":1304.62,"endTime":1310.02,"body":"of each product page. Is the URL"},{"startTime":1304.62,"endTime":1310.02,"body":"structure optimized? Does it"},{"startTime":1310.02,"endTime":1313.14,"body":"mention the keyword in there?"},{"startTime":1310.02,"endTime":1313.14,"body":"This is still quite short. You"},{"startTime":1313.14,"endTime":1316.74,"body":"don't want a really, really long"},{"startTime":1313.14,"endTime":1316.74,"body":"one. Now, is the content on the"},{"startTime":1316.74,"endTime":1321.14,"body":"page enough? I know that there's"},{"startTime":1316.74,"endTime":1321.14,"body":"a lot of the kind of easy thing,"},{"startTime":1321.14,"endTime":1323.66,"body":"especially with drop shipping,"},{"startTime":1321.14,"endTime":1323.66,"body":"is you might import a bunch of"},{"startTime":1323.66,"endTime":1327.14,"body":"products from somewhere, and it"},{"startTime":1323.66,"endTime":1327.14,"body":"just has, like, a quick five"},{"startTime":1327.14,"endTime":1330.14,"body":"point bullet point that might be"},{"startTime":1327.14,"endTime":1330.14,"body":"pulled from somewhere else."},{"startTime":1330.14,"endTime":1332.72,"body":"Maybe you rewrite it with AI,"},{"startTime":1330.14,"endTime":1332.72,"body":"and you go, Cool, yeah, that'll"},{"startTime":1332.72,"endTime":1336.44,"body":"do. But you really want to try"},{"startTime":1332.72,"endTime":1336.44,"body":"and develop out your product"},{"startTime":1336.44,"endTime":1339.86,"body":"pages, you know, provide a lot"},{"startTime":1336.44,"endTime":1339.86,"body":"of detail, provide a lot of"},{"startTime":1339.86,"endTime":1343.66,"body":"information, and especially if"},{"startTime":1339.86,"endTime":1343.66,"body":"you then go back to Google and"},{"startTime":1343.66,"endTime":1347.02,"body":"search those main keywords, have"},{"startTime":1343.66,"endTime":1347.02,"body":"a look at the pages that are"},{"startTime":1347.02,"endTime":1350.62,"body":"ranking one, two and three. How"},{"startTime":1347.02,"endTime":1350.62,"body":"much content do they have? Do"},{"startTime":1350.62,"endTime":1353.02,"body":"they have much more images,"},{"startTime":1350.62,"endTime":1353.02,"body":"different things like that. You"},{"startTime":1353.02,"endTime":1356.92,"body":"want to try and gather up all of"},{"startTime":1353.02,"endTime":1356.92,"body":"that data and put it onto your"},{"startTime":1356.92,"endTime":1360.66,"body":"site as much as possible. And"},{"startTime":1356.92,"endTime":1360.66,"body":"once you've then got, like, a"},{"startTime":1360.66,"endTime":1365.1,"body":"website that is technically"},{"startTime":1360.66,"endTime":1365.1,"body":"sound, it works, it functions"},{"startTime":1365.1,"endTime":1368.46,"body":"really nicely. Your pages are"},{"startTime":1365.1,"endTime":1368.46,"body":"well optimized in terms of which"},{"startTime":1368.46,"endTime":1371.94,"body":"keywords you're going to try and"},{"startTime":1368.46,"endTime":1371.94,"body":"target. The final thing is link"},{"startTime":1371.94,"endTime":1375.72,"body":"building, really and this, this"},{"startTime":1371.94,"endTime":1375.72,"body":"is where you know the cost comes"},{"startTime":1375.72,"endTime":1380.1,"body":"in, because it's, it can be"},{"startTime":1375.72,"endTime":1380.1,"body":"either costly in terms of your"},{"startTime":1380.1,"endTime":1383.48,"body":"time or costly in terms of,"},{"startTime":1380.1,"endTime":1383.48,"body":"like, acquiring other links. So,"},{"startTime":1385.22,"endTime":1389.12,"body":"yeah, best thing to do, I"},{"startTime":1385.22,"endTime":1389.12,"body":"believe, is to, if you want to"},{"startTime":1389.12,"endTime":1392.66,"body":"do it yourself, and it's like"},{"startTime":1389.12,"endTime":1392.66,"body":"manpower, go and find a whole"},{"startTime":1392.66,"endTime":1395.6,"body":"bunch of different blogs or"},{"startTime":1392.66,"endTime":1395.6,"body":"websites that are in a similar"},{"startTime":1395.6,"endTime":1399.2,"body":"niche, reach out to them and"},{"startTime":1395.6,"endTime":1399.2,"body":"say, Hey, can I write an article"},{"startTime":1399.2,"endTime":1403.0,"body":"for your your website, we'll"},{"startTime":1399.2,"endTime":1403.0,"body":"probably have 99 out of 100"},{"startTime":1403.0,"endTime":1407.08,"body":"saying, No, you might be able to"},{"startTime":1403.0,"endTime":1407.08,"body":"grease the palms a little bit to"},{"startTime":1407.14,"endTime":1410.38,"body":"speed things up. The other side"},{"startTime":1407.14,"endTime":1410.38,"body":"of things is then you could then"},{"startTime":1410.62,"endTime":1414.82,"body":"go to like a broker and and buy"},{"startTime":1410.62,"endTime":1414.82,"body":"links because they already have"},{"startTime":1414.82,"endTime":1417.88,"body":"all of the previous connections."},{"startTime":1414.82,"endTime":1417.88,"body":"And then the final part is"},{"startTime":1417.88,"endTime":1422.28,"body":"digital PR, like, if you can"},{"startTime":1417.88,"endTime":1422.28,"body":"afford it, digital PR is is one"},{"startTime":1422.28,"endTime":1425.82,"body":"of the best ways of getting"},{"startTime":1422.28,"endTime":1425.82,"body":"links and driving that power"},{"startTime":1425.82,"endTime":1429.66,"body":"reputation as fast as possible."},{"startTime":1425.82,"endTime":1429.66,"body":"So if you view it as like it's"},{"startTime":1429.66,"endTime":1433.86,"body":"the fuel for a car. You could"},{"startTime":1429.66,"endTime":1433.86,"body":"have a beautiful Ferrari. It's"},{"startTime":1434.16,"endTime":1437.52,"body":"already built out well optimized"},{"startTime":1434.16,"endTime":1437.52,"body":"in terms of your keywords and"},{"startTime":1437.52,"endTime":1440.36,"body":"everything. But if there's no"},{"startTime":1437.52,"endTime":1440.36,"body":"fuel, it's not going to go"},{"startTime":1440.36,"endTime":1444.8,"body":"anywhere. It just looks pretty"},{"startTime":1440.36,"endTime":1444.8,"body":"so, so really see links as the"},{"startTime":1444.8,"endTime":1447.68,"body":"fuel to power that up, and why?"},{"startTime":1447.74,"endTime":1451.46,"body":"Why are links the fuel for our"},{"startTime":1447.74,"endTime":1451.46,"body":"website's performance? Why are"},{"startTime":1451.46,"endTime":1452.78,"body":"they so important? Yeah,"},{"startTime":1452.78,"endTime":1455.54,"body":"I mean, it's one of, one of the"},{"startTime":1452.78,"endTime":1455.54,"body":"main ways that Google can then"},{"startTime":1455.54,"endTime":1460.6,"body":"associate like. Is this site"},{"startTime":1455.54,"endTime":1460.6,"body":"reputable? Or is it not like I"},{"startTime":1460.6,"endTime":1464.92,"body":"would see, see links as like"},{"startTime":1460.6,"endTime":1464.92,"body":"votes of confidence. So the more"},{"startTime":1464.92,"endTime":1469.18,"body":"votes of confidence that you"},{"startTime":1464.92,"endTime":1469.18,"body":"have, the more your the bigger"},{"startTime":1469.18,"endTime":1471.88,"body":"your reputation is in Google,"},{"startTime":1469.18,"endTime":1471.88,"body":"right? So it's kind of like, if"},{"startTime":1471.88,"endTime":1476.74,"body":"you go to trust pilot and you"},{"startTime":1471.88,"endTime":1476.74,"body":"see a store has five trust pilot"},{"startTime":1476.74,"endTime":1481.3,"body":"reviews, you're like, Can I can"},{"startTime":1476.74,"endTime":1481.3,"body":"I trust it? I'm not 100% sure,"},{"startTime":1481.3,"endTime":1485.64,"body":"but then you might go to another"},{"startTime":1481.3,"endTime":1485.64,"body":"store and it's got 2000 reviews,"},{"startTime":1485.64,"endTime":1488.64,"body":"and you scroll through them and"},{"startTime":1485.64,"endTime":1488.64,"body":"they're all legit, and you're"},{"startTime":1488.64,"endTime":1491.88,"body":"like, Huh, okay, I can trust"},{"startTime":1488.64,"endTime":1491.88,"body":"that. It's a similar kind of"},{"startTime":1491.88,"endTime":1494.58,"body":"thing with Google. You know,"},{"startTime":1491.88,"endTime":1494.58,"body":"who's Google gonna trust who's"},{"startTime":1494.58,"endTime":1499.08,"body":"Google gonna wanna put first? Is"},{"startTime":1494.58,"endTime":1499.08,"body":"it a brand new store that has"},{"startTime":1499.32,"endTime":1502.4,"body":"basically not. Of content on"},{"startTime":1499.32,"endTime":1502.4,"body":"there, or is it like a very well"},{"startTime":1502.4,"endTime":1507.38,"body":"developed store that has a lot"},{"startTime":1502.4,"endTime":1507.38,"body":"of other websites linking to it,"},{"startTime":1507.38,"endTime":1510.26,"body":"saying, yeah, here's where you"},{"startTime":1507.38,"endTime":1510.26,"body":"need to go for leather wallets."},{"startTime":1510.26,"endTime":1513.68,"body":"So when you think about it like"},{"startTime":1510.26,"endTime":1513.68,"body":"that, it's it's really that"},{"startTime":1513.8,"endTime":1516.68,"body":"that's the case of things and"},{"startTime":1513.8,"endTime":1516.68,"body":"and it's that compounding of"},{"startTime":1516.68,"endTime":1521.38,"body":"building more and more links"},{"startTime":1516.68,"endTime":1521.38,"body":"each month, the power and the"},{"startTime":1521.38,"endTime":1524.62,"body":"authority compounds on top of"},{"startTime":1521.38,"endTime":1524.62,"body":"each other to the point of where"},{"startTime":1524.62,"endTime":1528.46,"body":"Google's like, Ah, sweet. We can"},{"startTime":1524.62,"endTime":1528.46,"body":"see you're an authority. Now"},{"startTime":1528.58,"endTime":1531.04,"body":"we're now going to push you up"},{"startTime":1528.58,"endTime":1531.04,"body":"super high, brilliant."},{"startTime":1531.1,"endTime":1535.06,"body":"So it's a way to kind of hack"},{"startTime":1531.1,"endTime":1535.06,"body":"their algorithm to understand,"},{"startTime":1535.06,"endTime":1538.24,"body":"Okay, if that's what Google sees"},{"startTime":1535.06,"endTime":1538.24,"body":"as an authoritative website,"},{"startTime":1538.48,"endTime":1541.62,"body":"then we need to do whatever we"},{"startTime":1538.48,"endTime":1541.62,"body":"can to get those links on other"},{"startTime":1541.62,"endTime":1544.74,"body":"websites so that your website is"},{"startTime":1541.62,"endTime":1544.74,"body":"then going to is going to get"},{"startTime":1544.74,"endTime":1547.68,"body":"higher up on that search engine"},{"startTime":1544.74,"endTime":1547.68,"body":"results page. So it's a great"},{"startTime":1547.68,"endTime":1550.38,"body":"framework to lay out for people"},{"startTime":1547.68,"endTime":1550.38,"body":"when we can just get started."},{"startTime":1550.74,"endTime":1554.04,"body":"And you mentioned AI in there,"},{"startTime":1550.74,"endTime":1554.04,"body":"because oftentimes, with the"},{"startTime":1554.04,"endTime":1556.8,"body":"Drop Shipping businesses that we"},{"startTime":1554.04,"endTime":1556.8,"body":"are growing, we'll sign a"},{"startTime":1556.8,"endTime":1560.1,"body":"supplier, they'll send over"},{"startTime":1556.8,"endTime":1560.1,"body":"their product descriptions and"},{"startTime":1560.1,"endTime":1563.78,"body":"their product images already,"},{"startTime":1560.1,"endTime":1563.78,"body":"and so we'll upload product"},{"startTime":1563.78,"endTime":1566.3,"body":"images, product descriptions."},{"startTime":1563.78,"endTime":1566.3,"body":"Okay? And that's fine to get"},{"startTime":1566.3,"endTime":1569.3,"body":"started, especially if we've got"},{"startTime":1566.3,"endTime":1569.3,"body":"1000 products initially to"},{"startTime":1569.3,"endTime":1572.42,"body":"upload. But a month down the"},{"startTime":1569.3,"endTime":1572.42,"body":"line, two months down the line,"},{"startTime":1572.42,"endTime":1575.48,"body":"we can start to see the best"},{"startTime":1572.42,"endTime":1575.48,"body":"selling products, the best"},{"startTime":1575.48,"endTime":1578.9,"body":"selling connections and the best"},{"startTime":1575.48,"endTime":1578.9,"body":"selling brands. We decide, okay,"},{"startTime":1578.9,"endTime":1582.1,"body":"I'm going to spend some time now"},{"startTime":1578.9,"endTime":1582.1,"body":"optimizing those products to get"},{"startTime":1582.1,"endTime":1584.44,"body":"higher up in the search engine"},{"startTime":1582.1,"endTime":1584.44,"body":"results page, because clearly,"},{"startTime":1584.44,"endTime":1587.74,"body":"they're in demand. Now, there"},{"startTime":1584.44,"endTime":1587.74,"body":"would be a temptation to see the"},{"startTime":1587.74,"endTime":1591.64,"body":"keywords that are performing"},{"startTime":1587.74,"endTime":1591.64,"body":"well and ask chat, GPT, or any"},{"startTime":1591.64,"endTime":1594.64,"body":"AI tool to put all these"},{"startTime":1591.64,"endTime":1594.64,"body":"keywords into my product"},{"startTime":1594.64,"endTime":1598.54,"body":"description. Now, do you see"},{"startTime":1594.64,"endTime":1598.54,"body":"that as a viable method to get"},{"startTime":1598.54,"endTime":1601.08,"body":"those keywords onto the product"},{"startTime":1598.54,"endTime":1601.08,"body":"description? Or what do you"},{"startTime":1601.08,"endTime":1604.08,"body":"think will be penalized for, for"},{"startTime":1601.08,"endTime":1604.08,"body":"going down the AI route in that"},{"startTime":1604.08,"endTime":1604.8,"body":"way? Yeah,"},{"startTime":1604.8,"endTime":1609.12,"body":"great question. Yeah. So, so"},{"startTime":1604.8,"endTime":1609.12,"body":"Google was kind of flip flopping"},{"startTime":1609.12,"endTime":1612.3,"body":"around with this. They kind of"},{"startTime":1609.12,"endTime":1612.3,"body":"said at the start, like, when"},{"startTime":1612.3,"endTime":1616.14,"body":"chat GPT really kind of blew up,"},{"startTime":1612.3,"endTime":1616.14,"body":"it was still like, this is a big"},{"startTime":1616.14,"endTime":1620.04,"body":"no no for us. It needs to be"},{"startTime":1616.14,"endTime":1620.04,"body":"proper, real people creating the"},{"startTime":1620.04,"endTime":1624.08,"body":"content. Then they kind of did a"},{"startTime":1620.04,"endTime":1624.08,"body":"180 and said, actually, it's"},{"startTime":1624.08,"endTime":1628.16,"body":"kind of okay. So then people"},{"startTime":1624.08,"endTime":1628.16,"body":"took that literally and built"},{"startTime":1628.4,"endTime":1633.14,"body":"big, big websites purely based"},{"startTime":1628.4,"endTime":1633.14,"body":"off of AI. Then they then"},{"startTime":1633.14,"endTime":1638.9,"body":"reverted it and and so many"},{"startTime":1633.14,"endTime":1638.9,"body":"websites got penalized for"},{"startTime":1638.9,"endTime":1641.62,"body":"basically just having AI"},{"startTime":1638.9,"endTime":1641.62,"body":"content. And it makes so much"},{"startTime":1641.62,"endTime":1645.22,"body":"sense. You know, like, you can"},{"startTime":1641.62,"endTime":1645.22,"body":"tell it's AI, you know, the"},{"startTime":1645.22,"endTime":1648.58,"body":"amount that chat GPT says,"},{"startTime":1645.22,"endTime":1648.58,"body":"Embark. I'm going to embark on"},{"startTime":1648.58,"endTime":1651.28,"body":"this journey to buy this"},{"startTime":1648.58,"endTime":1651.28,"body":"product, or whatever it might"},{"startTime":1651.28,"endTime":1654.34,"body":"be, you know, it's, it's such a"},{"startTime":1651.28,"endTime":1654.34,"body":"giveaway. Ultimately, Google"},{"startTime":1654.34,"endTime":1657.64,"body":"wants to serve up the best"},{"startTime":1654.34,"endTime":1657.64,"body":"content and the best answer for"},{"startTime":1657.88,"endTime":1661.38,"body":"that particular query. So I"},{"startTime":1657.88,"endTime":1661.38,"body":"would say, I wouldn't even risk"},{"startTime":1661.38,"endTime":1667.5,"body":"it, like we don't use it at all"},{"startTime":1661.38,"endTime":1667.5,"body":"on on our stuff, and it's just,"},{"startTime":1667.56,"endTime":1670.02,"body":"it's so much better if you can"},{"startTime":1667.56,"endTime":1670.02,"body":"write it yourself, especially if"},{"startTime":1670.02,"endTime":1673.14,"body":"you know and understand the"},{"startTime":1670.02,"endTime":1673.14,"body":"product you know, you can take"},{"startTime":1673.14,"endTime":1676.68,"body":"parts of of that existing"},{"startTime":1673.14,"endTime":1676.68,"body":"product description and then"},{"startTime":1676.68,"endTime":1680.78,"body":"just go to the next level of"},{"startTime":1676.68,"endTime":1680.78,"body":"things with it. Just build on it"},{"startTime":1680.78,"endTime":1684.02,"body":"as much as you can. And, and as"},{"startTime":1680.78,"endTime":1684.02,"body":"I said, like, go to Google,"},{"startTime":1684.26,"endTime":1687.74,"body":"search your top products or top"},{"startTime":1684.26,"endTime":1687.74,"body":"keywords, look at the top sites"},{"startTime":1687.74,"endTime":1691.88,"body":"that are ranking and and"},{"startTime":1687.74,"endTime":1691.88,"body":"basically build on what they"},{"startTime":1691.88,"endTime":1695.24,"body":"have in terms of, like the"},{"startTime":1691.88,"endTime":1695.24,"body":"structure or the amount of text,"},{"startTime":1695.6,"endTime":1699.5,"body":"but write it in your own way,"},{"startTime":1695.6,"endTime":1699.5,"body":"obviously. But I think it can be"},{"startTime":1699.5,"endTime":1703.18,"body":"a good tool. And if you're"},{"startTime":1699.5,"endTime":1703.18,"body":"really, you know, struggling on"},{"startTime":1703.18,"endTime":1706.54,"body":"time, then you could generate,"},{"startTime":1703.18,"endTime":1706.54,"body":"you know, you could write the"},{"startTime":1706.54,"endTime":1710.5,"body":"content out using it, and then"},{"startTime":1706.54,"endTime":1710.5,"body":"really go through it fine tooth"},{"startTime":1710.5,"endTime":1714.7,"body":"comb and really, really, really"},{"startTime":1710.5,"endTime":1714.7,"body":"edit it yourself. But that is"},{"startTime":1714.7,"endTime":1718.06,"body":"not my recommendation. It's not"},{"startTime":1714.7,"endTime":1718.06,"body":"worth the risk. In my mind, if"},{"startTime":1718.06,"endTime":1720.84,"body":"you want to build something long"},{"startTime":1718.06,"endTime":1720.84,"body":"term, you know, do it right, do"},{"startTime":1720.84,"endTime":1721.14,"body":"it right,"},{"startTime":1721.14,"endTime":1723.96,"body":"and you'll get the long term"},{"startTime":1721.14,"endTime":1723.96,"body":"benefits. I guess, as I say,"},{"startTime":1723.96,"endTime":1726.78,"body":"with so many things, isn't it?"},{"startTime":1723.96,"endTime":1726.78,"body":"Anything worthwhile is often"},{"startTime":1726.78,"endTime":1729.3,"body":"going to be some work involved"},{"startTime":1726.78,"endTime":1729.3,"body":"with it. So I guess it doesn't"},{"startTime":1729.3,"endTime":1731.94,"body":"come as too much of a surprise"},{"startTime":1729.3,"endTime":1731.94,"body":"that if we're taking shortcuts,"},{"startTime":1731.94,"endTime":1736.74,"body":"then often that will lead to the"},{"startTime":1731.94,"endTime":1736.74,"body":"the old, the end results. So I'm"},{"startTime":1736.74,"endTime":1740.72,"body":"keen to really illustrate, like"},{"startTime":1736.74,"endTime":1740.72,"body":"some of the the success stories"},{"startTime":1740.72,"endTime":1743.42,"body":"that you've seen, perhaps with"},{"startTime":1740.72,"endTime":1743.42,"body":"your agency or your own brands,"},{"startTime":1743.66,"endTime":1747.38,"body":"but when you really focused on"},{"startTime":1743.66,"endTime":1747.38,"body":"an SEO strategy and really"},{"startTime":1747.38,"endTime":1750.86,"body":"getting people to have their"},{"startTime":1747.38,"endTime":1750.86,"body":"products ranking high on the"},{"startTime":1750.86,"endTime":1754.52,"body":"search engine results page, what"},{"startTime":1750.86,"endTime":1754.52,"body":"sort of results can we expect to"},{"startTime":1754.52,"endTime":1755.36,"body":"potentially see?"},{"startTime":1755.66,"endTime":1759.08,"body":"Yeah, yeah. So we've had a few"},{"startTime":1755.66,"endTime":1759.08,"body":"different sites now. So one of"},{"startTime":1759.08,"endTime":1764.74,"body":"them, we did around 27 mil in"},{"startTime":1759.08,"endTime":1764.74,"body":"ship to revenue in one year."},{"startTime":1765.1,"endTime":1768.4,"body":"Another one was around 13 point"},{"startTime":1765.1,"endTime":1768.4,"body":"something mil. I've got all"},{"startTime":1768.4,"endTime":1771.52,"body":"these screenshots on my site as"},{"startTime":1768.4,"endTime":1771.52,"body":"well, but, yeah, significant"},{"startTime":1771.52,"endTime":1774.7,"body":"revenue. And this is what we've"},{"startTime":1771.52,"endTime":1774.7,"body":"always we've always just worked"},{"startTime":1774.7,"endTime":1776.98,"body":"on. Basically, I've always just"},{"startTime":1774.7,"endTime":1776.98,"body":"been in SEO because I never"},{"startTime":1776.98,"endTime":1781.86,"body":"wanted to spend money upfront on"},{"startTime":1776.98,"endTime":1781.86,"body":"ads or try and scale it with"},{"startTime":1781.86,"endTime":1786.3,"body":"ads. So it just makes a lot of"},{"startTime":1781.86,"endTime":1786.3,"body":"sense, really. So when you start"},{"startTime":1786.3,"endTime":1789.06,"body":"to dive in, and you, if you"},{"startTime":1786.3,"endTime":1789.06,"body":"really want to learn SEO and"},{"startTime":1789.06,"endTime":1791.7,"body":"dive in a lot more, you'll"},{"startTime":1789.06,"endTime":1791.7,"body":"really start to find like, oh,"},{"startTime":1791.7,"endTime":1794.76,"body":"wow, there's some huge websites"},{"startTime":1791.7,"endTime":1794.76,"body":"that are purely running off of"},{"startTime":1795.3,"endTime":1798.78,"body":"organic search, which are wildly"},{"startTime":1795.3,"endTime":1798.78,"body":"profitable, yeah. And it just"},{"startTime":1798.78,"endTime":1802.1,"body":"makes sense, you know, if you're"},{"startTime":1798.78,"endTime":1802.1,"body":"if. If you're doing 27k 27 mil"},{"startTime":1802.1,"endTime":1806.42,"body":"in ship to revenue, you know,"},{"startTime":1802.1,"endTime":1806.42,"body":"and you have your cost of goods,"},{"startTime":1806.72,"endTime":1810.2,"body":"but your actual cost of SEO is"},{"startTime":1806.72,"endTime":1810.2,"body":"like 10 grand a month,"},{"startTime":1810.32,"endTime":1811.7,"body":"significant margins."},{"startTime":1811.82,"endTime":1814.1,"body":"Yeah, it's huge. I mean, there's"},{"startTime":1811.82,"endTime":1814.1,"body":"not gonna be too much difference"},{"startTime":1814.1,"endTime":1816.74,"body":"then, between the gross margin"},{"startTime":1814.1,"endTime":1816.74,"body":"that we like, the cost of goods"},{"startTime":1816.92,"endTime":1820.84,"body":"that we agree the supplier, and"},{"startTime":1816.92,"endTime":1820.84,"body":"the biggest expense, between"},{"startTime":1821.14,"endTime":1825.16,"body":"your gross margin and the net"},{"startTime":1821.14,"endTime":1825.16,"body":"margin is always the cost to"},{"startTime":1825.16,"endTime":1827.68,"body":"acquire. So how much you're"},{"startTime":1825.16,"endTime":1827.68,"body":"paying on ads to acquire that"},{"startTime":1827.68,"endTime":1832.12,"body":"customer? So yeah, if you can"},{"startTime":1827.68,"endTime":1832.12,"body":"bring that down to zero or an"},{"startTime":1832.12,"endTime":1835.18,"body":"ongoing retainer of how many,"},{"startTime":1832.12,"endTime":1835.18,"body":"how many 1000s a month, is"},{"startTime":1835.18,"endTime":1838.24,"body":"appropriate for your size of"},{"startTime":1835.18,"endTime":1838.24,"body":"business, then it means there's"},{"startTime":1838.24,"endTime":1842.34,"body":"a lot more margin to play for,"},{"startTime":1838.24,"endTime":1842.34,"body":"to play with. So with, with your"},{"startTime":1842.34,"endTime":1846.78,"body":"your agency, how do you actually"},{"startTime":1842.34,"endTime":1846.78,"body":"get these results? How, how"},{"startTime":1846.78,"endTime":1849.24,"body":"would you get, how would you"},{"startTime":1846.78,"endTime":1849.24,"body":"work with a company or an E"},{"startTime":1849.24,"endTime":1851.94,"body":"commerce brand that comes to"},{"startTime":1849.24,"endTime":1851.94,"body":"see, how would you work with"},{"startTime":1851.94,"endTime":1854.82,"body":"them to start to get these"},{"startTime":1851.94,"endTime":1854.82,"body":"results for them? Yeah,"},{"startTime":1854.82,"endTime":1858.06,"body":"so it's, it's pretty much what I"},{"startTime":1854.82,"endTime":1858.06,"body":"laid out before. Really, it's,"},{"startTime":1858.06,"endTime":1862.1,"body":"it's a case of following that"},{"startTime":1858.06,"endTime":1862.1,"body":"process and as and optimizing"},{"startTime":1862.16,"endTime":1865.7,"body":"things as much as possible. So"},{"startTime":1862.16,"endTime":1865.7,"body":"our kind of perfect client, you"},{"startTime":1865.7,"endTime":1869.06,"body":"know, they're already doing"},{"startTime":1865.7,"endTime":1869.06,"body":"significant revenue online, and"},{"startTime":1869.06,"endTime":1872.24,"body":"we can then just build on top of"},{"startTime":1869.06,"endTime":1872.24,"body":"that. So most of the time, they"},{"startTime":1872.24,"endTime":1875.9,"body":"might have previously had a"},{"startTime":1872.24,"endTime":1875.9,"body":"little bit of digital PR, they"},{"startTime":1875.9,"endTime":1879.2,"body":"might have been featured in a"},{"startTime":1875.9,"endTime":1879.2,"body":"couple places like organically,"},{"startTime":1879.44,"endTime":1882.64,"body":"and that kind of serves as a"},{"startTime":1879.44,"endTime":1882.64,"body":"great baseline, and especially"},{"startTime":1882.64,"endTime":1886.42,"body":"if their store has been around"},{"startTime":1882.64,"endTime":1886.42,"body":"for for a good few years, then"},{"startTime":1886.48,"endTime":1889.24,"body":"it's already it's already got"},{"startTime":1886.48,"endTime":1889.24,"body":"some kind of authority in"},{"startTime":1889.24,"endTime":1892.6,"body":"Google, which means that when we"},{"startTime":1889.24,"endTime":1892.6,"body":"come in and we start to do some"},{"startTime":1892.6,"endTime":1895.9,"body":"heavy link building, we start to"},{"startTime":1892.6,"endTime":1895.9,"body":"implement our digital PR team"},{"startTime":1896.38,"endTime":1898.96,"body":"and really go in and optimize"},{"startTime":1896.38,"endTime":1898.96,"body":"the website, we can see"},{"startTime":1898.96,"endTime":1901.8,"body":"significant gains in the First"},{"startTime":1898.96,"endTime":1901.8,"body":"90 days, which is part of our"},{"startTime":1901.8,"endTime":1905.64,"body":"guarantee significant gains in"},{"startTime":1901.8,"endTime":1905.64,"body":"in the first 90 days. And"},{"startTime":1905.64,"endTime":1909.3,"body":"basically our our strategy is to"},{"startTime":1905.64,"endTime":1909.3,"body":"drive them up as quick and as"},{"startTime":1909.3,"endTime":1912.96,"body":"high as possible in Google and"},{"startTime":1909.3,"endTime":1912.96,"body":"then defend that top position."},{"startTime":1913.68,"endTime":1916.98,"body":"So, so really, that's, that's"},{"startTime":1913.68,"endTime":1916.98,"body":"our main thing is drive up as"},{"startTime":1916.98,"endTime":1920.54,"body":"fast as possible and then defend"},{"startTime":1916.98,"endTime":1920.54,"body":"for as long as possible, because"},{"startTime":1920.96,"endTime":1925.04,"body":"the retainer and the cost is"},{"startTime":1920.96,"endTime":1925.04,"body":"down here, and and their profits"},{"startTime":1925.04,"endTime":1927.98,"body":"are up here, you know, their"},{"startTime":1925.04,"endTime":1927.98,"body":"revenues up here. So it's pretty"},{"startTime":1927.98,"endTime":1931.16,"body":"significant. But the thing is,"},{"startTime":1927.98,"endTime":1931.16,"body":"with SEO is obviously there is a"},{"startTime":1931.16,"endTime":1934.4,"body":"cap. Unless there's more people"},{"startTime":1931.16,"endTime":1934.4,"body":"searching for that particular"},{"startTime":1934.4,"endTime":1938.3,"body":"thing each month, it is going to"},{"startTime":1934.4,"endTime":1938.3,"body":"cap out somewhere. So you could"},{"startTime":1938.3,"endTime":1943.78,"body":"see bigger gains in terms of"},{"startTime":1938.3,"endTime":1943.78,"body":"revenue growth through paid ads"},{"startTime":1943.84,"endTime":1948.22,"body":"like social, because you can"},{"startTime":1943.84,"endTime":1948.22,"body":"create the demand, but at the"},{"startTime":1948.22,"endTime":1952.72,"body":"same time, the margins might be"},{"startTime":1948.22,"endTime":1952.72,"body":"a hell of a lot lower. So I do"},{"startTime":1952.72,"endTime":1955.66,"body":"believe, as you said, James,"},{"startTime":1952.72,"endTime":1955.66,"body":"yeah, a holistic approach, you"},{"startTime":1955.66,"endTime":1960.9,"body":"know, all rounder implementing"},{"startTime":1955.66,"endTime":1960.9,"body":"multiple traffic sources is 100%"},{"startTime":1961.26,"endTime":1963.96,"body":"the way to go to bring up your"},{"startTime":1961.26,"endTime":1963.96,"body":"profit margins overall."},{"startTime":1964.26,"endTime":1967.32,"body":"Yeah, absolutely. I agree. I"},{"startTime":1964.26,"endTime":1967.32,"body":"think especially getting started"},{"startTime":1967.32,"endTime":1970.56,"body":"with the paid ad strategy to get"},{"startTime":1967.32,"endTime":1970.56,"body":"up and running. And I think that"},{"startTime":1970.56,"endTime":1973.68,"body":"has a well, it shows Google as"},{"startTime":1970.56,"endTime":1973.68,"body":"well that, you know, you've got"},{"startTime":1973.68,"endTime":1976.74,"body":"some initial traffic, and in the"},{"startTime":1973.68,"endTime":1976.74,"body":"time where we're waiting anyway"},{"startTime":1976.74,"endTime":1979.92,"body":"for the SEO performance to"},{"startTime":1976.74,"endTime":1979.92,"body":"increase, we want to be getting"},{"startTime":1979.92,"endTime":1982.64,"body":"businesses. We want to be"},{"startTime":1979.92,"endTime":1982.64,"body":"getting revenue in the business,"},{"startTime":1982.64,"endTime":1985.34,"body":"even if it's not as profitable"},{"startTime":1982.64,"endTime":1985.34,"body":"as when we are really able to"},{"startTime":1985.34,"endTime":1989.6,"body":"put the foot on the gas with the"},{"startTime":1985.34,"endTime":1989.6,"body":"the SEO strategy. So and one"},{"startTime":1989.6,"endTime":1991.88,"body":"thing you mentioned, just want"},{"startTime":1989.6,"endTime":1991.88,"body":"to clarify as well you"},{"startTime":1991.88,"endTime":1994.46,"body":"mentioned. So we can do the link"},{"startTime":1991.88,"endTime":1994.46,"body":"building, we can go into ah,"},{"startTime":1994.46,"endTime":1996.92,"body":"refs, get the keywords. Start"},{"startTime":1994.46,"endTime":1996.92,"body":"putting those into the product"},{"startTime":1996.92,"endTime":1999.56,"body":"descriptions of the most the"},{"startTime":1996.92,"endTime":1999.56,"body":"highest performing products. And"},{"startTime":1999.74,"endTime":2003.96,"body":"we need to make sure we've got a"},{"startTime":1999.74,"endTime":2003.96,"body":"website that is going to be"},{"startTime":2003.96,"endTime":2006.96,"body":"liked by Google because it's"},{"startTime":2003.96,"endTime":2006.96,"body":"work. It works, it's functional."},{"startTime":2006.96,"endTime":2010.8,"body":"There's no technical issues. Do"},{"startTime":2006.96,"endTime":2010.8,"body":"we get that with Shopify alone?"},{"startTime":2011.22,"endTime":2014.58,"body":"Or is there any test that we"},{"startTime":2011.22,"endTime":2014.58,"body":"need to do on our own website to"},{"startTime":2014.58,"endTime":2017.22,"body":"make sure that it's going to be"},{"startTime":2014.58,"endTime":2017.22,"body":"viewed positively by Google?"},{"startTime":2017.22,"endTime":2017.4,"body":"That"},{"startTime":2017.4,"endTime":2020.66,"body":"was a great question. Yeah. So,"},{"startTime":2017.4,"endTime":2020.66,"body":"so out of the box, Shopify is"},{"startTime":2020.66,"endTime":2025.04,"body":"pretty good at it, especially if"},{"startTime":2020.66,"endTime":2025.04,"body":"you're using collection pages to"},{"startTime":2025.04,"endTime":2029.78,"body":"your advantage. So what you"},{"startTime":2025.04,"endTime":2029.78,"body":"might also find is that the"},{"startTime":2029.78,"endTime":2034.04,"body":"collection pages actually rank"},{"startTime":2029.78,"endTime":2034.04,"body":"really well. So if you have five"},{"startTime":2034.04,"endTime":2037.58,"body":"or more products that could fit"},{"startTime":2034.04,"endTime":2037.58,"body":"into a collection, let's say"},{"startTime":2037.58,"endTime":2041.56,"body":"it's like, you know, I had black"},{"startTime":2037.58,"endTime":2041.56,"body":"leather. I'm just looking at my"},{"startTime":2041.56,"endTime":2044.38,"body":"wallet, black leather wallet, a"},{"startTime":2041.56,"endTime":2044.38,"body":"red leather wallet, and whatever"},{"startTime":2044.38,"endTime":2048.28,"body":"it might be, those would go"},{"startTime":2044.38,"endTime":2048.28,"body":"perfectly into a collection of"},{"startTime":2048.34,"endTime":2053.92,"body":"leather wallets as an example."},{"startTime":2048.34,"endTime":2053.92,"body":"So leather wallets, in its in"},{"startTime":2053.92,"endTime":2058.0,"body":"its own right, is also a keyword"},{"startTime":2053.92,"endTime":2058.0,"body":"that people are searching. And"},{"startTime":2058.0,"endTime":2061.62,"body":"because it's leather wallets,"},{"startTime":2058.0,"endTime":2061.62,"body":"it's not the singular that means"},{"startTime":2061.62,"endTime":2064.68,"body":"that there's multiple within"},{"startTime":2061.62,"endTime":2064.68,"body":"there. So that is someone who's"},{"startTime":2064.68,"endTime":2068.22,"body":"searching for leather wallets"},{"startTime":2064.68,"endTime":2068.22,"body":"they're not entirely sure what"},{"startTime":2068.22,"endTime":2071.46,"body":"they want yet. So that's the"},{"startTime":2068.22,"endTime":2071.46,"body":"perfect place where you can then"},{"startTime":2071.46,"endTime":2075.96,"body":"optimize your collection page"},{"startTime":2071.46,"endTime":2075.96,"body":"specifically for that. So when"},{"startTime":2075.96,"endTime":2081.8,"body":"you start to use Shopify and in"},{"startTime":2075.96,"endTime":2081.8,"body":"like a SEO friendly way, shall"},{"startTime":2081.8,"endTime":2085.04,"body":"we say, it can be very, very"},{"startTime":2081.8,"endTime":2085.04,"body":"effective. There's not really"},{"startTime":2085.04,"endTime":2088.82,"body":"much that you need to do. There"},{"startTime":2085.04,"endTime":2088.82,"body":"are a couple kind of technical"},{"startTime":2089.18,"endTime":2091.4,"body":"bits, but I wouldn't really"},{"startTime":2089.18,"endTime":2091.4,"body":"worry about that until you're a"},{"startTime":2091.4,"endTime":2097.22,"body":"lot bigger. But it's mainly like"},{"startTime":2091.4,"endTime":2097.22,"body":"simple things like keeping your"},{"startTime":2097.7,"endTime":2100.78,"body":"image sizes small. You know, I"},{"startTime":2097.7,"endTime":2100.78,"body":"know a lot. Lot of people love"},{"startTime":2100.78,"endTime":2105.46,"body":"to have like the 2000 by 2000"},{"startTime":2100.78,"endTime":2105.46,"body":"pixels as their gallery image on"},{"startTime":2105.46,"endTime":2108.94,"body":"their product. And they got 20"},{"startTime":2105.46,"endTime":2108.94,"body":"of them, you know. So if you"},{"startTime":2108.94,"endTime":2111.4,"body":"think about how many megabytes"},{"startTime":2108.94,"endTime":2111.4,"body":"is having to load up on"},{"startTime":2111.4,"endTime":2117.28,"body":"someone's 4g 3g connection, it"},{"startTime":2111.4,"endTime":2117.28,"body":"takes a long time. So Google"},{"startTime":2117.28,"endTime":2120.28,"body":"doesn't like that because that's"},{"startTime":2117.28,"endTime":2120.28,"body":"not a great user experience."},{"startTime":2120.34,"endTime":2122.82,"body":"Users don't like that because"},{"startTime":2120.34,"endTime":2122.82,"body":"it's not a great user"},{"startTime":2122.82,"endTime":2126.54,"body":"experience. So it's things like"},{"startTime":2122.82,"endTime":2126.54,"body":"that, I would say are very"},{"startTime":2126.54,"endTime":2132.48,"body":"important and having like image"},{"startTime":2126.54,"endTime":2132.48,"body":"alt text and stuff like that. So"},{"startTime":2132.48,"endTime":2136.62,"body":"when you upload your images, you"},{"startTime":2132.48,"endTime":2136.62,"body":"can then edit the image and then"},{"startTime":2136.62,"endTime":2139.44,"body":"enter in an image alt text. If"},{"startTime":2136.62,"endTime":2139.44,"body":"you just Google like, what is an"},{"startTime":2139.44,"endTime":2141.56,"body":"image alt text, it will tell you"},{"startTime":2139.44,"endTime":2141.56,"body":"and give you a bit more"},{"startTime":2141.56,"endTime":2145.28,"body":"information about that, but that"},{"startTime":2141.56,"endTime":2145.28,"body":"is like critical as well for"},{"startTime":2145.76,"endTime":2149.72,"body":"driving google image searches."},{"startTime":2145.76,"endTime":2149.72,"body":"So that's another way that you"},{"startTime":2149.72,"endTime":2153.08,"body":"can get more traffic. That's"},{"startTime":2149.72,"endTime":2153.08,"body":"relatively easy as well. If"},{"startTime":2153.08,"endTime":2157.4,"body":"someone's searching for, I don't"},{"startTime":2153.08,"endTime":2157.4,"body":"know, it might be red leather"},{"startTime":2157.4,"endTime":2162.82,"body":"wallet with Apple tracker"},{"startTime":2157.4,"endTime":2162.82,"body":"connected or something. If you"},{"startTime":2162.82,"endTime":2165.46,"body":"have then optimized that image"},{"startTime":2162.82,"endTime":2165.46,"body":"with that alt text, and someone"},{"startTime":2165.46,"endTime":2168.04,"body":"searching for an image of it,"},{"startTime":2165.46,"endTime":2168.04,"body":"they could click through, click"},{"startTime":2168.04,"endTime":2170.5,"body":"through to your website. Bam."},{"startTime":2168.04,"endTime":2170.5,"body":"And now on your your product"},{"startTime":2170.5,"endTime":2172.96,"body":"page has more traffic from"},{"startTime":2170.5,"endTime":2172.96,"body":"someone searching for that"},{"startTime":2172.96,"endTime":2175.96,"body":"specific thing. So, yeah, to"},{"startTime":2172.96,"endTime":2175.96,"body":"answer your question, it is"},{"startTime":2175.96,"endTime":2179.32,"body":"pretty much out the box, just as"},{"startTime":2175.96,"endTime":2179.32,"body":"long as you're using it in in"},{"startTime":2179.32,"endTime":2180.24,"body":"the right way. Yeah,"},{"startTime":2180.24,"endTime":2183.42,"body":"Shopify gets us a lot, a lot of"},{"startTime":2180.24,"endTime":2183.42,"body":"the way there, and compared to"},{"startTime":2183.42,"endTime":2186.06,"body":"your days when you first started"},{"startTime":2183.42,"endTime":2186.06,"body":"your your finger skateboard"},{"startTime":2186.06,"endTime":2189.06,"body":"business, luckily, it's a lot"},{"startTime":2186.06,"endTime":2189.06,"body":"more out of the box than it"},{"startTime":2189.06,"endTime":2192.0,"body":"would have been there all those"},{"startTime":2189.06,"endTime":2192.0,"body":"years back. So yeah, it puts us"},{"startTime":2192.0,"endTime":2195.24,"body":"into a great position. And there"},{"startTime":2192.0,"endTime":2195.24,"body":"are some great apps as well now"},{"startTime":2195.24,"endTime":2199.56,"body":"to add alt text to images, I"},{"startTime":2195.24,"endTime":2199.56,"body":"believe, and also to reduce the"},{"startTime":2200.04,"endTime":2204.02,"body":"pixel size of images as well to"},{"startTime":2200.04,"endTime":2204.02,"body":"resize it, to increase your site"},{"startTime":2204.02,"endTime":2207.08,"body":"speed. So all part of the"},{"startTime":2204.02,"endTime":2207.08,"body":"equation to have a really great"},{"startTime":2207.08,"endTime":2210.62,"body":"SEO strategy that people can can"},{"startTime":2207.08,"endTime":2210.62,"body":"take away from this episode"},{"startTime":2210.62,"endTime":2213.56,"body":"today. Thomas, so thanks so much"},{"startTime":2210.62,"endTime":2213.56,"body":"for these insights that you've"},{"startTime":2213.56,"endTime":2217.04,"body":"shared, and a great, great chat"},{"startTime":2213.56,"endTime":2217.04,"body":"for people that are perhaps up"},{"startTime":2217.04,"endTime":2219.5,"body":"and running, they've implemented"},{"startTime":2217.04,"endTime":2219.5,"body":"some of these strategies, and"},{"startTime":2219.5,"endTime":2222.52,"body":"they want some professional help"},{"startTime":2219.5,"endTime":2222.52,"body":"to get to the next level with"},{"startTime":2222.52,"endTime":2225.46,"body":"their SEO for their website."},{"startTime":2222.52,"endTime":2225.46,"body":"Where would you recommend that"},{"startTime":2225.46,"endTime":2226.54,"body":"they go? Yeah."},{"startTime":2226.54,"endTime":2231.52,"body":"I mean, either go over to DTC"},{"startTime":2226.54,"endTime":2231.52,"body":"SEO agency.com shoot us an"},{"startTime":2231.52,"endTime":2234.94,"body":"email, or, you know, schedule a"},{"startTime":2231.52,"endTime":2234.94,"body":"call, or, yeah, ping me. Ping me"},{"startTime":2234.94,"endTime":2238.42,"body":"a message on LinkedIn, just go,"},{"startTime":2234.94,"endTime":2238.42,"body":"you know, search my name or"},{"startTime":2239.26,"endTime":2243.84,"body":"Instagram. Thomas M, R Phillips,"},{"startTime":2239.26,"endTime":2243.84,"body":"shoot me a DM, and then, yeah,"},{"startTime":2243.84,"endTime":2247.14,"body":"we can have a chit chat about"},{"startTime":2243.84,"endTime":2247.14,"body":"things. So either, you know, if"},{"startTime":2247.14,"endTime":2250.98,"body":"you want to become a client, or"},{"startTime":2247.14,"endTime":2250.98,"body":"just finishing up, like a full"},{"startTime":2250.98,"endTime":2253.92,"body":"video course of pretty much"},{"startTime":2250.98,"endTime":2253.92,"body":"everything, I know, it's turning"},{"startTime":2253.92,"endTime":2258.06,"body":"into be, like a good few hours,"},{"startTime":2253.92,"endTime":2258.06,"body":"because there's so much to it."},{"startTime":2258.3,"endTime":2260.82,"body":"So yeah, I can, you know, we can"},{"startTime":2258.3,"endTime":2260.82,"body":"sort something out if someone"},{"startTime":2260.82,"endTime":2262.98,"body":"wants to, if someone's"},{"startTime":2260.82,"endTime":2262.98,"body":"interested in learning that."},{"startTime":2262.98,"endTime":2264.98,"body":"Interested in learning that in"},{"startTime":2262.98,"endTime":2264.98,"body":"detail, yeah, go from there."},{"startTime":2265.1,"endTime":2267.44,"body":"Amazing. Thank you, Thomas,"},{"startTime":2265.1,"endTime":2267.44,"body":"yeah, really, really valuable"},{"startTime":2267.5,"endTime":2270.32,"body":"resources there shared, and"},{"startTime":2267.5,"endTime":2270.32,"body":"we'll make sure they're all"},{"startTime":2270.44,"endTime":2273.5,"body":"linked beneath the video in the"},{"startTime":2270.44,"endTime":2273.5,"body":"description and the show notes."},{"startTime":2273.5,"endTime":2275.84,"body":"You can head straight over"},{"startTime":2273.5,"endTime":2275.84,"body":"there. So thank you very much"},{"startTime":2275.84,"endTime":2277.52,"body":"for your time today, Thomas."},{"startTime":2275.84,"endTime":2277.52,"body":"Appreciate it"},{"startTime":2277.58,"endTime":2279.26,"body":"sweet. Thank you, James, much"},{"startTime":2277.58,"endTime":2279.26,"body":"appreciated."},{"startTime":2279.44,"endTime":2282.16,"body":"Well, Lewis, I really enjoyed"},{"startTime":2279.44,"endTime":2282.16,"body":"that conversation with Thomas"},{"startTime":2282.16,"endTime":2285.22,"body":"there incredibly insightful. I"},{"startTime":2282.16,"endTime":2285.22,"body":"think the strategies that he"},{"startTime":2285.22,"endTime":2289.48,"body":"shared for leveraging SEO to"},{"startTime":2285.22,"endTime":2289.48,"body":"drive organic sales were eye"},{"startTime":2289.48,"endTime":2290.8,"body":"opening. Yeah, really"},{"startTime":2290.8,"endTime":2293.8,"body":"were. And what stood out to me"},{"startTime":2290.8,"endTime":2293.8,"body":"was how Thomas emphasized the"},{"startTime":2293.8,"endTime":2297.46,"body":"long term benefits of SEO over"},{"startTime":2293.8,"endTime":2297.46,"body":"paid ads. Paid ads are great for"},{"startTime":2297.46,"endTime":2300.96,"body":"an immediate result, but SEO is"},{"startTime":2297.46,"endTime":2300.96,"body":"really the foundations of a long"},{"startTime":2300.96,"endTime":2304.86,"body":"term traffic strategy. So"},{"startTime":2300.96,"endTime":2304.86,"body":"implementing these strategies"},{"startTime":2304.86,"endTime":2308.22,"body":"can genuinely transform your"},{"startTime":2304.86,"endTime":2308.22,"body":"stores performance. It will save"},{"startTime":2308.22,"endTime":2310.68,"body":"you money, it'll boost your"},{"startTime":2308.22,"endTime":2310.68,"body":"sales. And if you can run"},{"startTime":2310.68,"endTime":2313.44,"body":"profitable ads on top of that"},{"startTime":2310.68,"endTime":2313.44,"body":"strategy, you're going to be in"},{"startTime":2313.44,"endTime":2315.42,"body":"a really good place. Yeah,"},{"startTime":2313.44,"endTime":2315.42,"body":"Thomas made it really clear,"},{"startTime":2315.42,"endTime":2315.6,"body":"it's"},{"startTime":2315.6,"endTime":2318.18,"body":"not just about reducing ad"},{"startTime":2315.6,"endTime":2318.18,"body":"spend, although, of course,"},{"startTime":2318.24,"endTime":2320.9,"body":"that's a significant advantage."},{"startTime":2318.24,"endTime":2320.9,"body":"If we can do that and still"},{"startTime":2320.96,"endTime":2323.66,"body":"raise the amount of sales that"},{"startTime":2320.96,"endTime":2323.66,"body":"we're generating. It's more so"},{"startTime":2323.66,"endTime":2326.66,"body":"about building a sustainable"},{"startTime":2323.66,"endTime":2326.66,"body":"traffic source that keeps"},{"startTime":2326.66,"endTime":2327.62,"body":"growing over time"},{"startTime":2327.8,"endTime":2331.16,"body":"exactly, and combining the"},{"startTime":2327.8,"endTime":2331.16,"body":"insights that Thomas shared"},{"startTime":2331.16,"endTime":2333.98,"body":"today with the structured"},{"startTime":2331.16,"endTime":2333.98,"body":"approach that I lay out in my"},{"startTime":2333.98,"endTime":2338.12,"body":"book, the home turf advantage,"},{"startTime":2333.98,"endTime":2338.12,"body":"which you can get at HTA"},{"startTime":2338.12,"endTime":2342.1,"body":"book.com, those two can provide"},{"startTime":2338.12,"endTime":2342.1,"body":"you with a comprehensive"},{"startTime":2342.1,"endTime":2346.54,"body":"strategy for success. If you can"},{"startTime":2342.1,"endTime":2346.54,"body":"leverage SEO while also ensuring"},{"startTime":2346.54,"endTime":2349.78,"body":"your business foundations are"},{"startTime":2346.54,"endTime":2349.78,"body":"solid, then you're going to be"},{"startTime":2349.78,"endTime":2352.72,"body":"in a really good place to"},{"startTime":2349.78,"endTime":2352.72,"body":"succeed with E commerce. So if"},{"startTime":2352.72,"endTime":2355.84,"body":"you're looking to apply these"},{"startTime":2352.72,"endTime":2355.84,"body":"foundational strategies"},{"startTime":2355.84,"endTime":2360.1,"body":"effectively, head over to H, T A"},{"startTime":2355.84,"endTime":2360.1,"body":"book.com, and get started"},{"startTime":2360.34,"endTime":2360.78,"body":"enjoying"},{"startTime":2360.78,"endTime":2364.32,"body":"the podcast, we'd love to hear"},{"startTime":2360.78,"endTime":2364.32,"body":"from you leave a comment or a"},{"startTime":2364.32,"endTime":2367.02,"body":"review, and we might just"},{"startTime":2364.32,"endTime":2367.02,"body":"feature it on an upcoming"},{"startTime":2367.08,"endTime":2371.22,"body":"episode. Also for detailed show"},{"startTime":2367.08,"endTime":2371.22,"body":"notes and resources. Head to"},{"startTime":2371.22,"endTime":2374.28,"body":"dropship unlock.com forward"},{"startTime":2371.22,"endTime":2374.28,"body":"slash podcasts."},{"startTime":2374.76,"endTime":2378.54,"body":"If you found value from any"},{"startTime":2374.76,"endTime":2378.54,"body":"episode of this podcast, please"},{"startTime":2378.54,"endTime":2381.8,"body":"take just 10 seconds to leave us"},{"startTime":2378.54,"endTime":2381.8,"body":"a quick five star review on your"},{"startTime":2381.8,"endTime":2385.16,"body":"podcast app of choice, it helps"},{"startTime":2381.8,"endTime":2385.16,"body":"us more than you could imagine,"},{"startTime":2385.28,"endTime":2387.86,"body":"and who knows, you might just"},{"startTime":2385.28,"endTime":2387.86,"body":"hear your comments on the show."},{"startTime":2387.86,"endTime":2390.62,"body":"Thanks for being part of our"},{"startTime":2387.86,"endTime":2390.62,"body":"community. Your support helps us"},{"startTime":2390.62,"endTime":2393.32,"body":"keep delivering a new episode"},{"startTime":2390.62,"endTime":2393.32,"body":"every week. Now"},{"startTime":2393.32,"endTime":2395.9,"body":"it's time to answer a question"},{"startTime":2393.32,"endTime":2395.9,"body":"that we've had in from a"},{"startTime":2395.9,"endTime":2398.54,"body":"listener of the podcast. So"},{"startTime":2395.9,"endTime":2398.54,"body":"thank you very much to Walter,"},{"startTime":2398.54,"endTime":2401.26,"body":"and remember, if you have. A"},{"startTime":2398.54,"endTime":2401.26,"body":"question that you'd like to be"},{"startTime":2401.26,"endTime":2404.2,"body":"answered on the podcast. Very"},{"startTime":2401.26,"endTime":2404.2,"body":"simple. All you need to do is"},{"startTime":2404.2,"endTime":2407.26,"body":"comment beneath the YouTube"},{"startTime":2404.2,"endTime":2407.26,"body":"video version of this episode"},{"startTime":2407.5,"endTime":2412.6,"body":"and ask your question. So Walter"},{"startTime":2407.5,"endTime":2412.6,"body":"F has asked, I have watched"},{"startTime":2412.6,"endTime":2416.08,"body":"loads of videos. Lewis has told"},{"startTime":2412.6,"endTime":2416.08,"body":"us so much already what"},{"startTime":2416.08,"endTime":2418.66,"body":"additional info is in the master"},{"startTime":2416.08,"endTime":2418.66,"body":"class."},{"startTime":2419.02,"endTime":2422.28,"body":"It's a great question, Walter,"},{"startTime":2419.02,"endTime":2422.28,"body":"and Yeah, glad that you you"},{"startTime":2422.28,"endTime":2425.1,"body":"asked it, because if you like"},{"startTime":2422.28,"endTime":2425.1,"body":"the content that we've shared"},{"startTime":2425.1,"endTime":2428.7,"body":"already in the podcast and on"},{"startTime":2425.1,"endTime":2428.7,"body":"YouTube, that really is tip of"},{"startTime":2428.7,"endTime":2431.16,"body":"the iceberg, you're going to"},{"startTime":2428.7,"endTime":2431.16,"body":"love what's in the master class."},{"startTime":2431.16,"endTime":2436.38,"body":"So the master class is very much"},{"startTime":2431.16,"endTime":2436.38,"body":"a full step by step approach,"},{"startTime":2436.38,"endTime":2439.92,"body":"going into way more detail than"},{"startTime":2436.38,"endTime":2439.92,"body":"what we could ever possibly"},{"startTime":2439.92,"endTime":2444.2,"body":"share in these videos or"},{"startTime":2439.92,"endTime":2444.2,"body":"podcasts. It focuses on the how"},{"startTime":2444.2,"endTime":2446.42,"body":"you actually do these things."},{"startTime":2444.2,"endTime":2446.42,"body":"We're talking about, the what"},{"startTime":2446.42,"endTime":2449.48,"body":"and the why in the podcast, but"},{"startTime":2446.42,"endTime":2449.48,"body":"the how, where we get into step"},{"startTime":2449.48,"endTime":2452.78,"body":"by step, over the shoulders,"},{"startTime":2449.48,"endTime":2452.78,"body":"tutorials, detailed, click by"},{"startTime":2452.78,"endTime":2455.78,"body":"click, building of your store,"},{"startTime":2452.78,"endTime":2455.78,"body":"how to get the suppliers"},{"startTime":2455.78,"endTime":2459.38,"body":"products uploaded, how to set up"},{"startTime":2455.78,"endTime":2459.38,"body":"your ads. It's all there so you"},{"startTime":2459.38,"endTime":2463.72,"body":"can execute really well and"},{"startTime":2459.38,"endTime":2463.72,"body":"achieve tangible results. One of"},{"startTime":2463.72,"endTime":2466.96,"body":"the key benefits of the"},{"startTime":2463.72,"endTime":2466.96,"body":"masterclass is the coaching"},{"startTime":2466.96,"endTime":2469.84,"body":"calls. You'll spend time"},{"startTime":2466.96,"endTime":2469.84,"body":"directly with, James and I, who"},{"startTime":2469.84,"endTime":2473.08,"body":"are running seven figure e"},{"startTime":2469.84,"endTime":2473.08,"body":"commerce businesses now, that"},{"startTime":2473.08,"endTime":2477.4,"body":"level of direct access to our"},{"startTime":2473.08,"endTime":2477.4,"body":"experience and the insights that"},{"startTime":2477.4,"endTime":2479.98,"body":"we can provide into your"},{"startTime":2477.4,"endTime":2479.98,"body":"business is going to be so"},{"startTime":2479.98,"endTime":2482.76,"body":"valuable for your growth,"},{"startTime":2479.98,"endTime":2482.76,"body":"because it's not just taking"},{"startTime":2482.76,"endTime":2485.82,"body":"action, but you can learn from"},{"startTime":2482.76,"endTime":2485.82,"body":"the trial and error and the"},{"startTime":2485.82,"endTime":2489.18,"body":"mistakes that we and the rest of"},{"startTime":2485.82,"endTime":2489.18,"body":"the community at the masterclass"},{"startTime":2489.24,"endTime":2492.9,"body":"have made and really execute on"},{"startTime":2489.24,"endTime":2492.9,"body":"those tasks required to move the"},{"startTime":2492.9,"endTime":2496.2,"body":"needle and start generating"},{"startTime":2492.9,"endTime":2496.2,"body":"profit in your business along"},{"startTime":2496.2,"endTime":2498.48,"body":"the way, you will have"},{"startTime":2496.2,"endTime":2498.48,"body":"questions. You're going to need"},{"startTime":2498.48,"endTime":2501.2,"body":"support. We know that from the"},{"startTime":2498.48,"endTime":2501.2,"body":"hundreds of members that have"},{"startTime":2501.2,"endTime":2505.4,"body":"been through the program, so we"},{"startTime":2501.2,"endTime":2505.4,"body":"help you on those twice weekly"},{"startTime":2505.46,"endTime":2509.0,"body":"calls. In addition to that,"},{"startTime":2505.46,"endTime":2509.0,"body":"because sometimes digital is"},{"startTime":2509.0,"endTime":2513.26,"body":"fine, but you can't be meeting"},{"startTime":2509.0,"endTime":2513.26,"body":"community of people in person."},{"startTime":2513.44,"endTime":2517.7,"body":"We also hold live meetups for"},{"startTime":2513.44,"endTime":2517.7,"body":"masterclass members, which then"},{"startTime":2517.7,"endTime":2520.9,"body":"increases the strength of the"},{"startTime":2517.7,"endTime":2520.9,"body":"community so that you can make"},{"startTime":2520.9,"endTime":2524.56,"body":"those lasting connections with"},{"startTime":2520.9,"endTime":2524.56,"body":"your fellow drop shipping and E"},{"startTime":2524.56,"endTime":2527.92,"body":"commerce entrepreneurs. The"},{"startTime":2524.56,"endTime":2527.92,"body":"master class includes the twice"},{"startTime":2527.92,"endTime":2530.8,"body":"weekly coaching calls. It has a"},{"startTime":2527.92,"endTime":2530.8,"body":"very positive community. You've"},{"startTime":2530.8,"endTime":2535.0,"body":"got step by step modules,"},{"startTime":2530.8,"endTime":2535.0,"body":"tutorials, 30 hours of content"},{"startTime":2535.0,"endTime":2538.18,"body":"that you can walk through step"},{"startTime":2535.0,"endTime":2538.18,"body":"by step. Then we have a library"},{"startTime":2538.18,"endTime":2541.92,"body":"of all of the recordings of all"},{"startTime":2538.18,"endTime":2541.92,"body":"of our previous calls that we've"},{"startTime":2541.92,"endTime":2544.2,"body":"ever had, all the modules,"},{"startTime":2541.92,"endTime":2544.2,"body":"everything's in one place with a"},{"startTime":2544.2,"endTime":2547.8,"body":"vibrant community. It's a"},{"startTime":2544.2,"endTime":2547.8,"body":"really, really valuable place to"},{"startTime":2547.8,"endTime":2550.08,"body":"build your business so you"},{"startTime":2547.8,"endTime":2550.08,"body":"ensure that you've got the"},{"startTime":2550.08,"endTime":2553.2,"body":"guidance and the encouragement"},{"startTime":2550.08,"endTime":2553.2,"body":"that you need to succeed. Yeah,"},{"startTime":2553.26,"endTime":2555.48,"body":"great question, Walter, thank"},{"startTime":2553.26,"endTime":2555.48,"body":"you for your answer, Louis,"},{"startTime":2555.48,"endTime":2558.12,"body":"clearly getting lots of value"},{"startTime":2555.48,"endTime":2558.12,"body":"from the podcast, which is great"},{"startTime":2558.12,"endTime":2561.32,"body":"to hear Walter, but certainly"},{"startTime":2558.12,"endTime":2561.32,"body":"what I found when I joined the"},{"startTime":2561.32,"endTime":2563.78,"body":"master class was that it was a"},{"startTime":2561.32,"endTime":2563.78,"body":"shortcut to success, because"},{"startTime":2563.78,"endTime":2566.0,"body":"you've got it all laid out in"},{"startTime":2563.78,"endTime":2566.0,"body":"front of you, you just need to"},{"startTime":2566.0,"endTime":2568.4,"body":"follow the step by step"},{"startTime":2566.0,"endTime":2568.4,"body":"guidance, and you'll achieve the"},{"startTime":2568.4,"endTime":2571.22,"body":"same success that we see in"},{"startTime":2568.4,"endTime":2571.22,"body":"there from hundreds of members"},{"startTime":2571.28,"endTime":2574.76,"body":"already. Okay, so for a listener"},{"startTime":2571.28,"endTime":2574.76,"body":"review now which you like to"},{"startTime":2574.76,"endTime":2579.62,"body":"share on the podcast, so a big"},{"startTime":2574.76,"endTime":2579.62,"body":"thank you to car crazy Ben for"},{"startTime":2579.62,"endTime":2584.32,"body":"the Apple podcast review, car"},{"startTime":2579.62,"endTime":2584.32,"body":"crazy Ben has said this podcast"},{"startTime":2584.32,"endTime":2587.56,"body":"speaks volumes to me. The way"},{"startTime":2584.32,"endTime":2587.56,"body":"they articulate their ideas and"},{"startTime":2587.56,"endTime":2590.5,"body":"background knowledge is"},{"startTime":2587.56,"endTime":2590.5,"body":"extremely useful and easy to"},{"startTime":2590.5,"endTime":2593.56,"body":"understand, even without"},{"startTime":2590.5,"endTime":2593.56,"body":"fundamental business knowledge."},{"startTime":2593.8,"endTime":2596.86,"body":"Five out of five would"},{"startTime":2593.8,"endTime":2596.86,"body":"definitely recommend that is an"},{"startTime":2596.86,"endTime":2598.36,"body":"awesome review. Car crazy"},{"startTime":2598.36,"endTime":2601.38,"body":"Ben, thank you very much. We"},{"startTime":2598.36,"endTime":2601.38,"body":"really appreciate it now as we"},{"startTime":2601.38,"endTime":2604.92,"body":"wrap up for today, one question"},{"startTime":2601.38,"endTime":2604.92,"body":"that I have for you is, who do"},{"startTime":2604.92,"endTime":2608.4,"body":"you know that could benefit from"},{"startTime":2604.92,"endTime":2608.4,"body":"hearing this? Open up your"},{"startTime":2608.4,"endTime":2611.64,"body":"phone, find someone that you"},{"startTime":2608.4,"endTime":2611.64,"body":"think would benefit from this,"},{"startTime":2611.64,"endTime":2614.58,"body":"and then click Share on this"},{"startTime":2611.64,"endTime":2614.58,"body":"episode, send them a link to"},{"startTime":2614.58,"endTime":2617.4,"body":"this episode on WhatsApp, and"},{"startTime":2614.58,"endTime":2617.4,"body":"just say thought you might enjoy"},{"startTime":2617.4,"endTime":2621.14,"body":"this, that tiny gesture could be"},{"startTime":2617.4,"endTime":2621.14,"body":"the thing that changes the"},{"startTime":2621.14,"endTime":2623.72,"body":"direction of their life for the"},{"startTime":2621.14,"endTime":2623.72,"body":"better."},{"startTime":2623.96,"endTime":2627.38,"body":"Thanks for joining us on this"},{"startTime":2623.96,"endTime":2627.38,"body":"episode of the dropship unlocked"},{"startTime":2627.38,"endTime":2630.32,"body":"podcast. We hope you walk you"},{"startTime":2627.38,"endTime":2630.32,"body":"away with insights and"},{"startTime":2630.32,"endTime":2632.18,"body":"inspiration to kick start"},{"startTime":2632.24,"endTime":2635.66,"body":"your E commerce journey. Grab a"},{"startTime":2632.24,"endTime":2635.66,"body":"copy of my book, the home of"},{"startTime":2635.66,"endTime":2641.5,"body":"turf advantage at HTA book.com"},{"startTime":2635.66,"endTime":2641.5,"body":"it's a distilled guide based on"},{"startTime":2641.5,"endTime":2644.44,"body":"real experience to help you"},{"startTime":2641.5,"endTime":2644.44,"body":"build your E commerce venture."},{"startTime":2644.5,"endTime":2646.78,"body":"Don't forget to hit the"},{"startTime":2644.5,"endTime":2646.78,"body":"subscribe button for more"},{"startTime":2646.78,"endTime":2648.46,"body":"strategies and success stories."},{"startTime":2648.7,"endTime":2651.16,"body":"And if you like what you heard,"},{"startTime":2648.7,"endTime":2651.16,"body":"a five star review would mean"},{"startTime":2651.16,"endTime":2653.62,"body":"the world to us, and you might"},{"startTime":2651.16,"endTime":2653.62,"body":"just get a shout out on an"},{"startTime":2653.62,"endTime":2657.16,"body":"upcoming episode. And finally,"},{"startTime":2653.62,"endTime":2657.16,"body":"thank you for deciding to spend"},{"startTime":2657.16,"endTime":2659.62,"body":"your time with us today. We"},{"startTime":2657.16,"endTime":2659.62,"body":"can't wait to bring you more"},{"startTime":2659.62,"endTime":2663.0,"body":"insights on the next episode of"},{"startTime":2659.62,"endTime":2663.0,"body":"the drop ship unlocked podcast"},{"startTime":2663.0,"endTime":2663.12,"body":"you."}]}