{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":3.6,"body":"This is something that can truly"},{"startTime":0.0,"endTime":3.6,"body":"make or break an E commerce"},{"startTime":3.6,"endTime":7.02,"body":"business, as we know. So no"},{"startTime":3.6,"endTime":7.02,"body":"matter how many optimizations"},{"startTime":7.02,"endTime":10.14,"body":"you make, if your customers"},{"startTime":7.02,"endTime":10.14,"body":"fundamentally aren't the right"},{"startTime":10.14,"endTime":12.66,"body":"people that are looking to buy"},{"startTime":10.14,"endTime":12.66,"body":"that product, and all of those"},{"startTime":12.66,"endTime":15.84,"body":"efforts are wasted. It's really"},{"startTime":12.66,"endTime":15.84,"body":"simple when you think about it"},{"startTime":15.9,"endTime":20.3,"body":"and it, but so many people get"},{"startTime":15.9,"endTime":20.3,"body":"this bit wrong if you haven't"},{"startTime":20.3,"endTime":23.06,"body":"got the right quality people on"},{"startTime":20.3,"endTime":23.06,"body":"the site in the first place,"},{"startTime":23.42,"endTime":26.18,"body":"then you're optimizing for the"},{"startTime":23.42,"endTime":26.18,"body":"wrong reasons, for the wrong"},{"startTime":26.18,"endTime":26.66,"body":"metrics."},{"startTime":28.1,"endTime":30.68,"body":"So I'm really excited to share"},{"startTime":28.1,"endTime":30.68,"body":"how we've learned from our"},{"startTime":30.68,"endTime":34.4,"body":"mistakes today, and how each of"},{"startTime":30.68,"endTime":34.4,"body":"these steps can drastically"},{"startTime":34.4,"endTime":37.4,"body":"improve the conversion rate of"},{"startTime":34.4,"endTime":37.4,"body":"your store. If you're listening"},{"startTime":37.4,"endTime":38.12,"body":"to us today, you"},{"startTime":49.0,"endTime":52.9,"body":"welcome to the dropship unlocked"},{"startTime":49.0,"endTime":52.9,"body":"Podcast. I'm Lewis Smith, the"},{"startTime":52.9,"endTime":55.9,"body":"founder of dropship unlocked,"},{"startTime":52.9,"endTime":55.9,"body":"and with me is our client"},{"startTime":55.9,"endTime":59.56,"body":"success coach, James Early. Now,"},{"startTime":55.9,"endTime":59.56,"body":"when we're not recording the"},{"startTime":59.56,"endTime":62.7,"body":"podcast episodes, we're running"},{"startTime":59.56,"endTime":62.7,"body":"our own e commerce businesses"},{"startTime":62.7,"endTime":65.64,"body":"and helping aspiring"},{"startTime":62.7,"endTime":65.64,"body":"entrepreneurs launch their own"},{"startTime":65.76,"endTime":68.94,"body":"high ticket dropshipping"},{"startTime":65.76,"endTime":68.94,"body":"businesses. Keen to build your"},{"startTime":68.94,"endTime":73.14,"body":"own six or even seven figure"},{"startTime":68.94,"endTime":73.14,"body":"business, my book, the home turf"},{"startTime":73.2,"endTime":76.86,"body":"advantage is your blueprint for"},{"startTime":73.2,"endTime":76.86,"body":"launching a profitable online"},{"startTime":76.86,"endTime":81.08,"body":"store. Grab your"},{"startTime":76.86,"endTime":81.08,"body":"copy@htabook.com today, and"},{"startTime":81.08,"endTime":84.56,"body":"let's get you started. Now, sit"},{"startTime":81.08,"endTime":84.56,"body":"back, relax, and let's unlock"},{"startTime":84.62,"endTime":88.4,"body":"your potential with the dropship"},{"startTime":84.62,"endTime":88.4,"body":"unlocked podcast today, we"},{"startTime":88.4,"endTime":92.42,"body":"are going to be diving into one"},{"startTime":88.4,"endTime":92.42,"body":"of the most crucial aspects of"},{"startTime":92.42,"endTime":96.56,"body":"running a successful e commerce"},{"startTime":92.42,"endTime":96.56,"body":"business, your conversion rate."},{"startTime":96.68,"endTime":99.62,"body":"If you've been struggling to"},{"startTime":96.68,"endTime":99.62,"body":"turn your site visitors into"},{"startTime":99.62,"endTime":103.06,"body":"paying customers, then this"},{"startTime":99.62,"endTime":103.06,"body":"episode is for you. We'll be"},{"startTime":103.06,"endTime":107.62,"body":"breaking down the three step PTO"},{"startTime":103.06,"endTime":107.62,"body":"method, which are the three"},{"startTime":107.62,"endTime":111.94,"body":"pillars that will determine your"},{"startTime":107.62,"endTime":111.94,"body":"Shopify store success. So Lewis,"},{"startTime":111.94,"endTime":115.42,"body":"I know this is a mess method"},{"startTime":111.94,"endTime":115.42,"body":"that has transformed many of our"},{"startTime":115.42,"endTime":118.9,"body":"students businesses. So are you"},{"startTime":115.42,"endTime":118.9,"body":"ready to unpack that for our"},{"startTime":118.9,"endTime":119.8,"body":"listeners today?"},{"startTime":119.98,"endTime":123.3,"body":"Absolutely, yep. Let's do it."},{"startTime":119.98,"endTime":123.3,"body":"This is something that can truly"},{"startTime":123.3,"endTime":126.72,"body":"make or break an E commerce"},{"startTime":123.3,"endTime":126.72,"body":"business, as we know. So when"},{"startTime":126.72,"endTime":130.62,"body":"you get the product traffic and"},{"startTime":126.72,"endTime":130.62,"body":"offer right, everything else"},{"startTime":130.62,"endTime":132.96,"body":"starts to fall into place. So"},{"startTime":130.62,"endTime":132.96,"body":"it's a bit like if you're"},{"startTime":132.96,"endTime":135.42,"body":"building a house, you want to"},{"startTime":132.96,"endTime":135.42,"body":"make sure that the foundations"},{"startTime":135.42,"endTime":138.96,"body":"are solid, so that everything"},{"startTime":135.42,"endTime":138.96,"body":"else can stand up strong on top"},{"startTime":138.96,"endTime":141.98,"body":"of it. So we, I know we both"},{"startTime":138.96,"endTime":141.98,"body":"experienced early in our"},{"startTime":141.98,"endTime":145.7,"body":"journeys, getting these three"},{"startTime":141.98,"endTime":145.7,"body":"wrong early in the in the"},{"startTime":145.7,"endTime":149.12,"body":"process. And so, you know, you"},{"startTime":145.7,"endTime":149.12,"body":"get the low ticket products that"},{"startTime":149.12,"endTime":151.58,"body":"we tried to sell, the wrong"},{"startTime":149.12,"endTime":151.58,"body":"products, the wrong traffic"},{"startTime":151.58,"endTime":154.82,"body":"sources. We're using the wrong"},{"startTime":151.58,"endTime":154.82,"body":"ad network, and maybe just the"},{"startTime":154.82,"endTime":157.58,"body":"wrong offer as well. So I'm"},{"startTime":154.82,"endTime":157.58,"body":"really excited to share how"},{"startTime":157.58,"endTime":160.54,"body":"we've learned from our mistakes"},{"startTime":157.58,"endTime":160.54,"body":"today, and how each of these"},{"startTime":160.54,"endTime":164.2,"body":"steps can drastically improve"},{"startTime":160.54,"endTime":164.2,"body":"the conversion rate of your"},{"startTime":164.2,"endTime":166.36,"body":"store if you're listening to us"},{"startTime":164.2,"endTime":166.36,"body":"today, exactly,"},{"startTime":166.36,"endTime":169.84,"body":"it's all been learned through"},{"startTime":166.36,"endTime":169.84,"body":"hard mistakes and errors, and so"},{"startTime":169.84,"endTime":173.08,"body":"we've come up with the perfect"},{"startTime":169.84,"endTime":173.08,"body":"method to make sure your Shopify"},{"startTime":173.08,"endTime":176.32,"body":"conversion rate can increase"},{"startTime":173.08,"endTime":176.32,"body":"directly after listening to this"},{"startTime":176.32,"endTime":179.56,"body":"episode. So the PTO method. May"},{"startTime":176.32,"endTime":179.56,"body":"have never heard of it before,"},{"startTime":179.56,"endTime":182.04,"body":"wouldn't blame you that you're"},{"startTime":179.56,"endTime":182.04,"body":"going to understand by the end"},{"startTime":182.04,"endTime":185.4,"body":"of this episode exactly what"},{"startTime":182.04,"endTime":185.4,"body":"that is and the order that those"},{"startTime":185.4,"endTime":188.34,"body":"letters are in. So products,"},{"startTime":185.4,"endTime":188.34,"body":"then traffic, then offer, is"},{"startTime":188.58,"endTime":191.58,"body":"very important because it's in"},{"startTime":188.58,"endTime":191.58,"body":"order of importance, and you'll"},{"startTime":191.58,"endTime":194.76,"body":"see that as we go through the"},{"startTime":191.58,"endTime":194.76,"body":"episode. So firstly, Lewis, the"},{"startTime":194.76,"endTime":198.72,"body":"first step of that method is"},{"startTime":194.76,"endTime":198.72,"body":"product. So can you explain why"},{"startTime":198.72,"endTime":202.28,"body":"product is the most critical"},{"startTime":198.72,"endTime":202.28,"body":"factor in the PTO method?"},{"startTime":202.46,"endTime":205.4,"body":"Yes, the this is the foundation"},{"startTime":202.46,"endTime":205.4,"body":"that everything else stands on."},{"startTime":205.4,"endTime":209.18,"body":"So the quality of the products"},{"startTime":205.4,"endTime":209.18,"body":"that you're selling is directly"},{"startTime":209.18,"endTime":212.6,"body":"tied to the suppliers that you"},{"startTime":209.18,"endTime":212.6,"body":"work with. And if you're using a"},{"startTime":212.6,"endTime":215.54,"body":"model like our home turf"},{"startTime":212.6,"endTime":215.54,"body":"advantage model of drop"},{"startTime":215.54,"endTime":218.48,"body":"shipping, where we work with"},{"startTime":215.54,"endTime":218.48,"body":"high ticket products, we sell"},{"startTime":218.48,"endTime":221.62,"body":"higher priced, higher value"},{"startTime":218.48,"endTime":221.62,"body":"items, often from UK based"},{"startTime":221.86,"endTime":224.98,"body":"suppliers. If you're doing that"},{"startTime":221.86,"endTime":224.98,"body":"and you're drop shipping with"},{"startTime":224.98,"endTime":229.54,"body":"these reputable local domestic"},{"startTime":224.98,"endTime":229.54,"body":"suppliers, your product quality"},{"startTime":229.54,"endTime":232.54,"body":"is naturally going to be higher"},{"startTime":229.54,"endTime":232.54,"body":"in most cases, and so this"},{"startTime":232.54,"endTime":236.02,"body":"reduces things like returns and"},{"startTime":232.54,"endTime":236.02,"body":"complaints, and it just"},{"startTime":236.02,"endTime":241.14,"body":"increases your customers overall"},{"startTime":236.02,"endTime":241.14,"body":"satisfaction with the process of"},{"startTime":241.14,"endTime":245.28,"body":"purchasing from you. The other"},{"startTime":241.14,"endTime":245.28,"body":"thing is trust and reliability,"},{"startTime":245.58,"endTime":248.88,"body":"and that starts to build as well"},{"startTime":245.58,"endTime":248.88,"body":"when you sell higher quality"},{"startTime":248.88,"endTime":252.9,"body":"products from these reliable"},{"startTime":248.88,"endTime":252.9,"body":"suppliers, customers have a good"},{"startTime":252.9,"endTime":255.9,"body":"experience, therefore they trust"},{"startTime":252.9,"endTime":255.9,"body":"your brand more. And so this"},{"startTime":255.9,"endTime":259.5,"body":"trust then translates, for you"},{"startTime":255.9,"endTime":259.5,"body":"as a business owner into higher"},{"startTime":259.5,"endTime":262.46,"body":"conversion rates, because"},{"startTime":259.5,"endTime":262.46,"body":"customers are more likely to"},{"startTime":262.46,"endTime":265.04,"body":"purchase when they know they're"},{"startTime":262.46,"endTime":265.04,"body":"getting something of value. They"},{"startTime":265.04,"endTime":268.04,"body":"leave nicer reviews. You can"},{"startTime":265.04,"endTime":268.04,"body":"showcase those reviews social"},{"startTime":268.04,"endTime":271.64,"body":"proof, and so before you know"},{"startTime":268.04,"endTime":271.64,"body":"it, your conversion rate starts"},{"startTime":271.64,"endTime":276.68,"body":"to increase as well. I know that"},{"startTime":271.64,"endTime":276.68,"body":"when I signed the first premium"},{"startTime":276.68,"endTime":279.98,"body":"suppliers in the UK, so I'd"},{"startTime":276.68,"endTime":279.98,"body":"originally signed some suppliers"},{"startTime":279.98,"endTime":282.34,"body":"that I wouldn't class as premium"},{"startTime":279.98,"endTime":282.34,"body":"suppliers. These were more"},{"startTime":283.36,"endTime":288.7,"body":"probably easier access, lower"},{"startTime":283.36,"endTime":288.7,"body":"barrier to entry, drop shipping,"},{"startTime":288.94,"endTime":292.54,"body":"wholesale type retailers that I"},{"startTime":288.94,"endTime":292.54,"body":"thought or suppliers that I"},{"startTime":292.54,"endTime":296.2,"body":"thought would work for our"},{"startTime":292.54,"endTime":296.2,"body":"business. But I realized that,"},{"startTime":296.44,"endTime":298.66,"body":"firstly, there was not much"},{"startTime":296.44,"endTime":298.66,"body":"demand for those products."},{"startTime":298.66,"endTime":301.32,"body":"Secondly, when we did sell. The"},{"startTime":298.66,"endTime":301.32,"body":"products, the suppliers weren't"},{"startTime":301.32,"endTime":303.48,"body":"great. They weren't very"},{"startTime":301.32,"endTime":303.48,"body":"responsive. The margins weren't"},{"startTime":303.48,"endTime":306.6,"body":"great. And if ever there was a"},{"startTime":303.48,"endTime":306.6,"body":"problem, the suppliers were not"},{"startTime":306.6,"endTime":309.66,"body":"really anywhere to be seen. They"},{"startTime":306.6,"endTime":309.66,"body":"were reluctant to help. But as"},{"startTime":309.66,"endTime":312.12,"body":"soon as I signed the first"},{"startTime":309.66,"endTime":312.12,"body":"premium supplier, I just"},{"startTime":312.12,"endTime":314.58,"body":"realized how much less stress"},{"startTime":312.12,"endTime":314.58,"body":"was involved in this whole"},{"startTime":314.58,"endTime":318.36,"body":"process, and it meant for me,"},{"startTime":314.58,"endTime":318.36,"body":"the benefit for me as a business"},{"startTime":318.36,"endTime":321.98,"body":"owner was that I could sleep"},{"startTime":318.36,"endTime":321.98,"body":"easily knowing that my customers"},{"startTime":322.22,"endTime":325.1,"body":"would be happy. You know that"},{"startTime":322.22,"endTime":325.1,"body":"the sales of the products that"},{"startTime":325.1,"endTime":327.8,"body":"were going out meant that I was"},{"startTime":325.1,"endTime":327.8,"body":"building a business that would"},{"startTime":327.8,"endTime":332.9,"body":"have a sustainable future. So"},{"startTime":327.8,"endTime":332.9,"body":"these high quality product sales"},{"startTime":332.96,"endTime":336.14,"body":"lead to repeat purchases,"},{"startTime":332.96,"endTime":336.14,"body":"obviously, because if a customer"},{"startTime":336.2,"endTime":339.44,"body":"is happy, then they're more"},{"startTime":336.2,"endTime":339.44,"body":"likely to come back, even if"},{"startTime":339.44,"endTime":342.4,"body":"they don't come back though they"},{"startTime":339.44,"endTime":342.4,"body":"leave a nice, positive review,"},{"startTime":342.4,"endTime":345.76,"body":"or they might tell a few friends"},{"startTime":342.4,"endTime":345.76,"body":"or family members, so your word"},{"startTime":345.76,"endTime":349.0,"body":"of mouth referrals start to"},{"startTime":345.76,"endTime":349.0,"body":"increase. So it's not just about"},{"startTime":349.0,"endTime":353.08,"body":"that initial sale, it's about"},{"startTime":349.0,"endTime":353.08,"body":"building a brand that customers"},{"startTime":353.26,"endTime":356.74,"body":"will come back to and return to"},{"startTime":353.26,"endTime":356.74,"body":"time and time again. You know,"},{"startTime":356.74,"endTime":359.62,"body":"you're building yourself a"},{"startTime":356.74,"endTime":359.62,"body":"financial future, a stable,"},{"startTime":359.62,"endTime":365.22,"body":"repeatable business. So we're in"},{"startTime":359.62,"endTime":365.22,"body":"this for the long term, and the"},{"startTime":365.34,"endTime":367.92,"body":"better that the products you"},{"startTime":365.34,"endTime":367.92,"body":"sell, which is the first part of"},{"startTime":367.92,"endTime":371.58,"body":"our PTO formula here, the longer"},{"startTime":367.92,"endTime":371.58,"body":"that you stay in the game,"},{"startTime":371.76,"endTime":374.52,"body":"because that's what it or, you"},{"startTime":371.76,"endTime":374.52,"body":"know, everything else is"},{"startTime":374.52,"endTime":378.36,"body":"contingent on this part. So it's"},{"startTime":374.52,"endTime":378.36,"body":"the difference between planting"},{"startTime":378.42,"endTime":382.64,"body":"a tree that bears fruit for"},{"startTime":378.42,"endTime":382.64,"body":"years, versus one that withers"},{"startTime":382.64,"endTime":385.22,"body":"after a single season. You know"},{"startTime":382.64,"endTime":385.22,"body":"you want, the one that you can"},{"startTime":385.22,"endTime":388.7,"body":"constantly harvest and reap the"},{"startTime":385.22,"endTime":388.7,"body":"rewards off for years to"},{"startTime":388.7,"endTime":392.12,"body":"come, exactly. So I think that"},{"startTime":388.7,"endTime":392.12,"body":"the biggest takeaways I've had"},{"startTime":392.12,"endTime":394.76,"body":"from my dropshipping business in"},{"startTime":392.12,"endTime":394.76,"body":"terms of improving the"},{"startTime":394.76,"endTime":397.82,"body":"conversion rate has been the"},{"startTime":394.76,"endTime":397.82,"body":"products that I'm selling and"},{"startTime":397.82,"endTime":400.6,"body":"the suppliers that I'm working"},{"startTime":397.82,"endTime":400.6,"body":"with. There's kind of two stages"},{"startTime":400.6,"endTime":403.24,"body":"to this. So firstly, Lewis,"},{"startTime":400.6,"endTime":403.24,"body":"we've both had that experience"},{"startTime":403.24,"endTime":406.3,"body":"of working with low ticket"},{"startTime":403.24,"endTime":406.3,"body":"suppliers on Aliexpress selling"},{"startTime":406.36,"endTime":409.12,"body":"poor quality, cheap products"},{"startTime":406.36,"endTime":409.12,"body":"from the other side of the"},{"startTime":409.36,"endTime":413.08,"body":"world. And I didn't realize how"},{"startTime":409.36,"endTime":413.08,"body":"wrong I was until I then worked"},{"startTime":413.08,"endTime":416.38,"body":"with UK high quality suppliers"},{"startTime":413.08,"endTime":416.38,"body":"in terms of the difference in"},{"startTime":416.38,"endTime":419.38,"body":"conversion rate between the two."},{"startTime":416.38,"endTime":419.38,"body":"It's absolutely massive, because"},{"startTime":419.38,"endTime":421.38,"body":"you've actually got products"},{"startTime":419.38,"endTime":421.38,"body":"that are in demand and are"},{"startTime":421.44,"endTime":424.14,"body":"actually high quality that you"},{"startTime":421.44,"endTime":424.14,"body":"can stand behind, and customers"},{"startTime":424.14,"endTime":427.74,"body":"can see straight through a low"},{"startTime":424.14,"endTime":427.74,"body":"ticket option. So that was the"},{"startTime":427.74,"endTime":430.98,"body":"first big step. And then the"},{"startTime":427.74,"endTime":430.98,"body":"step that you've described as"},{"startTime":430.98,"endTime":433.32,"body":"well is actually once you've got"},{"startTime":430.98,"endTime":433.32,"body":"a high ticket drop, shipping"},{"startTime":433.32,"endTime":437.4,"body":"store, the next big uptick I had"},{"startTime":433.32,"endTime":437.4,"body":"in my graph of conversion rate"},{"startTime":437.58,"endTime":440.66,"body":"was when I went on to sign"},{"startTime":437.58,"endTime":440.66,"body":"better suppliers, add new"},{"startTime":440.66,"endTime":443.6,"body":"products onto my store, and when"},{"startTime":440.66,"endTime":443.6,"body":"I added the products and"},{"startTime":443.6,"endTime":446.36,"body":"suppliers that really in demand"},{"startTime":443.6,"endTime":446.36,"body":"that made the biggest difference"},{"startTime":446.36,"endTime":449.72,"body":"to my overall conversion rate by"},{"startTime":446.36,"endTime":449.72,"body":"selling the right products. So"},{"startTime":449.72,"endTime":451.7,"body":"once you've got the right"},{"startTime":449.72,"endTime":451.7,"body":"products, which will make the"},{"startTime":451.7,"endTime":454.28,"body":"biggest difference to the"},{"startTime":451.7,"endTime":454.28,"body":"conversion rate, you also need"},{"startTime":454.28,"endTime":456.44,"body":"to make sure that the right"},{"startTime":454.28,"endTime":456.44,"body":"people actually looking at those"},{"startTime":456.44,"endTime":458.66,"body":"products are people that are"},{"startTime":456.44,"endTime":458.66,"body":"actually interested in"},{"startTime":458.66,"endTime":462.28,"body":"purchasing those products. So"},{"startTime":458.66,"endTime":462.28,"body":"how would you ensure that the"},{"startTime":462.28,"endTime":465.64,"body":"traffic that you get onto your"},{"startTime":462.28,"endTime":465.64,"body":"store, which is part two of the"},{"startTime":465.64,"endTime":469.3,"body":"PTO method, is correct so that"},{"startTime":465.64,"endTime":469.3,"body":"you can increase that conversion"},{"startTime":469.3,"endTime":470.92,"body":"rate even more? Yeah, I think"},{"startTime":469.3,"endTime":470.92,"body":"the"},{"startTime":471.1,"endTime":475.9,"body":"key to this part is targeted"},{"startTime":471.1,"endTime":475.9,"body":"ads. The quality of your traffic"},{"startTime":476.02,"endTime":479.26,"body":"is determined by how well you"},{"startTime":476.02,"endTime":479.26,"body":"target your ads and who you"},{"startTime":479.26,"endTime":483.3,"body":"target them to. If your ads are"},{"startTime":479.26,"endTime":483.3,"body":"too broad, then you find that"},{"startTime":483.3,"endTime":487.38,"body":"you're wasting money on clicks"},{"startTime":483.3,"endTime":487.38,"body":"that don't convert. So narrowing"},{"startTime":487.38,"endTime":490.68,"body":"down your audience ensures that"},{"startTime":487.38,"endTime":490.68,"body":"you're only attracting those who"},{"startTime":490.68,"endTime":495.24,"body":"are already ready to buy. And so"},{"startTime":490.68,"endTime":495.24,"body":"we hear lots of people reaching"},{"startTime":495.24,"endTime":497.76,"body":"out to us early in their"},{"startTime":495.24,"endTime":497.76,"body":"journeys, maybe before they've"},{"startTime":497.94,"endTime":501.2,"body":"started, you know, working with"},{"startTime":497.94,"endTime":501.2,"body":"us or joined our program, and"},{"startTime":501.2,"endTime":503.54,"body":"they'll say, I already have a"},{"startTime":501.2,"endTime":503.54,"body":"drop shipping store. You know,"},{"startTime":503.54,"endTime":507.38,"body":"I've already launched one, and"},{"startTime":503.54,"endTime":507.38,"body":"I've I've spent about 1000"},{"startTime":507.8,"endTime":511.1,"body":"pounds on Facebook ads, or I've"},{"startTime":507.8,"endTime":511.1,"body":"spent 1000 on Tiktok ads, or"},{"startTime":511.1,"endTime":514.82,"body":"I've spent 1000 on Google ads,"},{"startTime":511.1,"endTime":514.82,"body":"and I've had loads of clicks,"},{"startTime":514.82,"endTime":518.24,"body":"loads of impressions, loads of"},{"startTime":514.82,"endTime":518.24,"body":"traffic, but haven't made any"},{"startTime":518.24,"endTime":523.18,"body":"sales. And that, to me, is"},{"startTime":518.24,"endTime":523.18,"body":"probably the most indicative"},{"startTime":523.24,"endTime":527.92,"body":"evidence that not all clicks are"},{"startTime":523.24,"endTime":527.92,"body":"created equal, because with 1000"},{"startTime":528.4,"endTime":531.46,"body":"high quality targeted clicks"},{"startTime":528.4,"endTime":531.46,"body":"from from customers that are"},{"startTime":531.46,"endTime":534.76,"body":"genuinely interested and want"},{"startTime":531.46,"endTime":534.76,"body":"what you have, if the offer"},{"startTime":534.76,"endTime":537.88,"body":"stacks up and the price is good"},{"startTime":534.76,"endTime":537.88,"body":"and your site works, then you"},{"startTime":537.88,"endTime":541.56,"body":"should have made at least a few"},{"startTime":537.88,"endTime":541.56,"body":"sales in those 1000 clicks. And"},{"startTime":541.56,"endTime":545.58,"body":"so the question is, who was"},{"startTime":541.56,"endTime":545.58,"body":"doing the clicking? Who's the"},{"startTime":545.58,"endTime":548.76,"body":"person behind the maps? What?"},{"startTime":545.58,"endTime":548.76,"body":"What are, you know, what were"},{"startTime":548.76,"endTime":551.58,"body":"they looking for? Were they even"},{"startTime":548.76,"endTime":551.58,"body":"looking for anything? Or were"},{"startTime":551.58,"endTime":555.12,"body":"they just scrolling and they"},{"startTime":551.58,"endTime":555.12,"body":"clicked you either by accident"},{"startTime":555.12,"endTime":558.12,"body":"or because they were curious. Or"},{"startTime":555.12,"endTime":558.12,"body":"were they not even humans"},{"startTime":558.12,"endTime":561.38,"body":"clicking? Were they bots? Were"},{"startTime":558.12,"endTime":561.38,"body":"they people that are out of the"},{"startTime":561.38,"endTime":564.38,"body":"market, that you even serve in a"},{"startTime":561.38,"endTime":564.38,"body":"different country, you know. So"},{"startTime":564.38,"endTime":567.32,"body":"it all comes down to the"},{"startTime":564.38,"endTime":567.32,"body":"targeting of this and making"},{"startTime":567.32,"endTime":571.04,"body":"sure that the algorithm is in"},{"startTime":567.32,"endTime":571.04,"body":"tune on the ad network with who"},{"startTime":571.04,"endTime":574.82,"body":"you're actually going after, who"},{"startTime":571.04,"endTime":574.82,"body":"are your target customers. And"},{"startTime":574.82,"endTime":579.02,"body":"so focus on attracting visitors"},{"startTime":574.82,"endTime":579.02,"body":"who are already searching for"},{"startTime":579.02,"endTime":582.16,"body":"your products, and you'll make"},{"startTime":579.02,"endTime":582.16,"body":"your life a hell of a lot easier"},{"startTime":582.22,"endTime":584.92,"body":"when it comes to this, and also"},{"startTime":582.22,"endTime":584.92,"body":"you'll acquire customers for a"},{"startTime":584.92,"endTime":589.3,"body":"much lower cost. It reminds me"},{"startTime":584.92,"endTime":589.3,"body":"of a really good example, a kind"},{"startTime":589.36,"endTime":592.96,"body":"of a story analogy by the"},{"startTime":589.36,"endTime":592.96,"body":"copywriter. I think it was Gary"},{"startTime":592.96,"endTime":596.5,"body":"Halbert that first said this"},{"startTime":592.96,"endTime":596.5,"body":"one. And he said he posed this"},{"startTime":596.5,"endTime":599.92,"body":"question to an audience and"},{"startTime":596.5,"endTime":599.92,"body":"said, If you were going to open."},{"startTime":600.0,"endTime":603.78,"body":"A hamburger stand, and you could"},{"startTime":600.0,"endTime":603.78,"body":"only have one competitive"},{"startTime":603.78,"endTime":608.64,"body":"advantage. What would it be? And"},{"startTime":603.78,"endTime":608.64,"body":"people were like, it would be a"},{"startTime":608.64,"endTime":611.64,"body":"good location, best location, or"},{"startTime":608.64,"endTime":611.64,"body":"know that it would be the best"},{"startTime":611.64,"endTime":614.04,"body":"quality beef, like that would be"},{"startTime":611.64,"endTime":614.04,"body":"the thing. Or someone else was"},{"startTime":614.04,"endTime":616.2,"body":"like, price, it would be price."},{"startTime":614.04,"endTime":616.2,"body":"It's all about, you know, being"},{"startTime":616.2,"endTime":618.6,"body":"the lowest price. And people"},{"startTime":616.2,"endTime":618.6,"body":"shouted out with these various"},{"startTime":618.6,"endTime":621.14,"body":"answers, and he was just shaking"},{"startTime":618.6,"endTime":621.14,"body":"his head at each one, and then"},{"startTime":621.14,"endTime":625.28,"body":"he shares the answer, the only"},{"startTime":621.14,"endTime":625.28,"body":"advantage you need is a starving"},{"startTime":625.28,"endTime":630.08,"body":"crowd. And so it's kind of an"},{"startTime":625.28,"endTime":630.08,"body":"extreme analogy, but one way we"},{"startTime":630.08,"endTime":633.5,"body":"can do this in dropshipping is"},{"startTime":630.08,"endTime":633.5,"body":"by leveraging Google Shopping"},{"startTime":633.5,"endTime":638.0,"body":"ads, or even Google search text"},{"startTime":633.5,"endTime":638.0,"body":"ads, because those ads capture"},{"startTime":638.0,"endTime":642.64,"body":"people who already have a high"},{"startTime":638.0,"endTime":642.64,"body":"buying intent and where they're"},{"startTime":642.64,"endTime":646.24,"body":"already searching for the items"},{"startTime":642.64,"endTime":646.24,"body":"that we sell. So they are our"},{"startTime":646.24,"endTime":649.0,"body":"starving crowd. You know, we've"},{"startTime":646.24,"endTime":649.0,"body":"taken our hamburger stand and"},{"startTime":649.0,"endTime":651.76,"body":"we've put it right in front of a"},{"startTime":649.0,"endTime":651.76,"body":"group of people that we know are"},{"startTime":651.76,"endTime":655.18,"body":"really hungry, who've just come"},{"startTime":651.76,"endTime":655.18,"body":"out of, like, a music event or a"},{"startTime":655.24,"endTime":657.94,"body":"sports stadium or something"},{"startTime":655.24,"endTime":657.94,"body":"after a sports event, and"},{"startTime":657.94,"endTime":659.92,"body":"they're really hungry, and"},{"startTime":657.94,"endTime":659.92,"body":"they're ready to go, and they're"},{"startTime":659.92,"endTime":662.4,"body":"searching for food. So it's"},{"startTime":659.92,"endTime":662.4,"body":"like, well, then put our market"},{"startTime":662.4,"endTime":665.22,"body":"there. You know, it's a it's"},{"startTime":662.4,"endTime":665.22,"body":"really simple when you think"},{"startTime":665.22,"endTime":668.88,"body":"about it and it, but so many"},{"startTime":665.22,"endTime":668.88,"body":"people get this bit wrong, and"},{"startTime":668.88,"endTime":671.46,"body":"they they think that there are"},{"startTime":668.88,"endTime":671.46,"body":"other factors that control this."},{"startTime":671.46,"endTime":673.8,"body":"And of course, those come into"},{"startTime":671.46,"endTime":673.8,"body":"it. But, you know, it doesn't"},{"startTime":673.8,"endTime":676.74,"body":"matter if your hamburgers are"},{"startTime":673.8,"endTime":676.74,"body":"double the price of the other"},{"startTime":676.74,"endTime":680.04,"body":"ones down the road, but that"},{"startTime":676.74,"endTime":680.04,"body":"other van is nowhere to be seen."},{"startTime":680.16,"endTime":683.72,"body":"I guess another way to think"},{"startTime":680.16,"endTime":683.72,"body":"about this is these visitors to"},{"startTime":683.84,"endTime":686.24,"body":"your store who come through"},{"startTime":683.84,"endTime":686.24,"body":"Google ads like this, who've"},{"startTime":686.24,"endTime":689.78,"body":"shown an intent, commercial"},{"startTime":686.24,"endTime":689.78,"body":"intent, to buy. They're like"},{"startTime":689.78,"endTime":692.36,"body":"shoppers who are walking into a"},{"startTime":689.78,"endTime":692.36,"body":"store with a shopping list. You"},{"startTime":692.36,"endTime":694.64,"body":"know, you sometimes see people"},{"startTime":692.36,"endTime":694.64,"body":"in the supermarket and they're"},{"startTime":694.64,"endTime":696.5,"body":"like, staring at their list."},{"startTime":694.64,"endTime":696.5,"body":"They know what they're there"},{"startTime":696.56,"endTime":698.96,"body":"for, and they know what they"},{"startTime":696.56,"endTime":698.96,"body":"want. They're ready to purchase."},{"startTime":698.96,"endTime":701.86,"body":"So it's like, well, if we can"},{"startTime":698.96,"endTime":701.86,"body":"just provide the items they're"},{"startTime":701.86,"endTime":704.86,"body":"there for, then there's no like"},{"startTime":701.86,"endTime":704.86,"body":"selling that needs to be done."},{"startTime":704.86,"endTime":707.08,"body":"There's not really much"},{"startTime":704.86,"endTime":707.08,"body":"marketing that needs to be done."},{"startTime":707.08,"endTime":710.8,"body":"It's just a transaction of"},{"startTime":707.08,"endTime":710.8,"body":"value. And so once you're up and"},{"startTime":710.8,"endTime":714.7,"body":"running and continuing to"},{"startTime":710.8,"endTime":714.7,"body":"monitor and optimize your"},{"startTime":714.7,"endTime":718.3,"body":"campaigns, will allow you to"},{"startTime":714.7,"endTime":718.3,"body":"really trim the fat and the"},{"startTime":718.3,"endTime":721.32,"body":"wasted spend from those"},{"startTime":718.3,"endTime":721.32,"body":"campaigns and improve that"},{"startTime":721.32,"endTime":725.04,"body":"traffic quality over time. So"},{"startTime":721.32,"endTime":725.04,"body":"you can use analytics to see"},{"startTime":725.04,"endTime":727.86,"body":"where your best customers are"},{"startTime":725.04,"endTime":727.86,"body":"coming from, which clicks to"},{"startTime":727.86,"endTime":731.04,"body":"which products, which"},{"startTime":727.86,"endTime":731.04,"body":"geographical locations, what"},{"startTime":731.04,"endTime":734.04,"body":"times of day, things like that."},{"startTime":731.04,"endTime":734.04,"body":"And you can really then start to"},{"startTime":734.04,"endTime":736.98,"body":"double down on those"},{"startTime":734.04,"endTime":736.98,"body":"demographics, those segments,"},{"startTime":736.98,"endTime":740.22,"body":"those channels. And that's how"},{"startTime":736.98,"endTime":740.22,"body":"you can create an incredibly"},{"startTime":740.22,"endTime":743.72,"body":"profitable marketing campaign."},{"startTime":740.22,"endTime":743.72,"body":"So hopefully that explains the"},{"startTime":743.72,"endTime":747.2,"body":"difference between low quality"},{"startTime":743.72,"endTime":747.2,"body":"traffic and extremely targeted,"},{"startTime":747.32,"endTime":749.12,"body":"high quality, profitable"},{"startTime":747.32,"endTime":749.12,"body":"traffic."},{"startTime":749.36,"endTime":752.24,"body":"It does because it shines an eye"},{"startTime":749.36,"endTime":752.24,"body":"on something that's often"},{"startTime":752.24,"endTime":755.18,"body":"dismissed. And when you think"},{"startTime":752.24,"endTime":755.18,"body":"about having a low conversion"},{"startTime":755.18,"endTime":759.5,"body":"rate, how often does your mind"},{"startTime":755.18,"endTime":759.5,"body":"go to the website and the"},{"startTime":759.5,"endTime":762.22,"body":"Shopify store that you've"},{"startTime":759.5,"endTime":762.22,"body":"actually built, and the way that"},{"startTime":762.22,"endTime":764.68,"body":"customers interact with your"},{"startTime":762.22,"endTime":764.68,"body":"store when you're on the site."},{"startTime":765.04,"endTime":767.8,"body":"Yes, of course, that plays a"},{"startTime":765.04,"endTime":767.8,"body":"part. But if you haven't got the"},{"startTime":767.8,"endTime":770.98,"body":"right quality people on the site"},{"startTime":767.8,"endTime":770.98,"body":"in the first place, then you're"},{"startTime":770.98,"endTime":773.92,"body":"optimizing for the wrong"},{"startTime":770.98,"endTime":773.92,"body":"reasons, for the wrong metrics."},{"startTime":774.1,"endTime":776.32,"body":"Because if you, if you, like"},{"startTime":774.1,"endTime":776.32,"body":"Lewis said, if you've got people"},{"startTime":776.32,"endTime":779.5,"body":"that are not even in the market"},{"startTime":776.32,"endTime":779.5,"body":"in the first place on your"},{"startTime":779.5,"endTime":783.06,"body":"website, then it's going to be"},{"startTime":779.5,"endTime":783.06,"body":"very much more difficult to"},{"startTime":783.06,"endTime":786.9,"body":"convert those no matter how"},{"startTime":783.06,"endTime":786.9,"body":"fancy you work on your Shopify"},{"startTime":786.9,"endTime":789.72,"body":"store, no matter how many"},{"startTime":786.9,"endTime":789.72,"body":"optimizations you make, if your"},{"startTime":789.72,"endTime":792.36,"body":"customers fundamentally aren't"},{"startTime":789.72,"endTime":792.36,"body":"the right people that are"},{"startTime":792.36,"endTime":795.06,"body":"looking to buy that product, and"},{"startTime":792.36,"endTime":795.06,"body":"all of those efforts are wasted."},{"startTime":795.06,"endTime":798.06,"body":"So traffic is a huge part, and"},{"startTime":795.06,"endTime":798.06,"body":"that all comes down to the"},{"startTime":798.06,"endTime":801.26,"body":"marketing channels that you are"},{"startTime":798.06,"endTime":801.26,"body":"employing to increase the"},{"startTime":801.26,"endTime":804.38,"body":"Shopify conversion rate. So make"},{"startTime":801.26,"endTime":804.38,"body":"sure it's search intent, as"},{"startTime":804.38,"endTime":807.5,"body":"Lewis said there. Think Finally,"},{"startTime":804.38,"endTime":807.5,"body":"we need to talk about the third"},{"startTime":807.5,"endTime":810.02,"body":"part of the PTO method to"},{"startTime":807.5,"endTime":810.02,"body":"increase your conversion rate,"},{"startTime":810.02,"endTime":814.22,"body":"and that is the offer. So what"},{"startTime":810.02,"endTime":814.22,"body":"is the offer, Lewis, and how can"},{"startTime":814.22,"endTime":816.74,"body":"we make an offer truly"},{"startTime":814.22,"endTime":816.74,"body":"irresistible?"},{"startTime":816.86,"endTime":819.62,"body":"Yeah, so one part of making a"},{"startTime":816.86,"endTime":819.62,"body":"great offer, and this is this"},{"startTime":819.62,"endTime":822.34,"body":"isn't the biggest factor, but"},{"startTime":819.62,"endTime":822.34,"body":"it's something that everyone"},{"startTime":822.34,"endTime":824.86,"body":"will think about. So it may as"},{"startTime":822.34,"endTime":824.86,"body":"well be one that we mentioned"},{"startTime":824.86,"endTime":827.98,"body":"first, and is competitive"},{"startTime":824.86,"endTime":827.98,"body":"pricing. You know, your price"},{"startTime":828.04,"endTime":831.52,"body":"needs to be fairly competitive."},{"startTime":828.04,"endTime":831.52,"body":"You don't necessarily need to be"},{"startTime":831.52,"endTime":834.64,"body":"the cheapest. Contrary to"},{"startTime":831.52,"endTime":834.64,"body":"popular belief, it's not about"},{"startTime":834.64,"endTime":839.26,"body":"being the absolute rock bottom,"},{"startTime":834.64,"endTime":839.26,"body":"cheapest bargain store. You"},{"startTime":839.26,"endTime":841.56,"body":"know, there's a place for that"},{"startTime":839.26,"endTime":841.56,"body":"in the market, where they take"},{"startTime":841.92,"endTime":845.28,"body":"the slimmest percentage margin"},{"startTime":841.92,"endTime":845.28,"body":"of any other retailer, and they"},{"startTime":845.28,"endTime":848.1,"body":"try and soak up all of those"},{"startTime":845.28,"endTime":848.1,"body":"bargain hunter customers that"},{"startTime":848.1,"endTime":851.4,"body":"are just searching for the best"},{"startTime":848.1,"endTime":851.4,"body":"price deal. But actually, that"},{"startTime":851.64,"endTime":854.64,"body":"typically becomes a race to the"},{"startTime":851.64,"endTime":854.64,"body":"bottom, and it's not a race that"},{"startTime":854.64,"endTime":858.0,"body":"I'd want to win. So I find that"},{"startTime":854.64,"endTime":858.0,"body":"it's about offering the best"},{"startTime":858.06,"endTime":861.74,"body":"value for money, and there's a"},{"startTime":858.06,"endTime":861.74,"body":"big difference between value for"},{"startTime":861.74,"endTime":864.8,"body":"money and just being the"},{"startTime":861.74,"endTime":864.8,"body":"cheapest. Customers should feel"},{"startTime":864.92,"endTime":868.88,"body":"like they're getting a real deal"},{"startTime":864.92,"endTime":868.88,"body":"that's just too good to pass up"},{"startTime":868.88,"endTime":873.02,"body":"on. So for example, rather than"},{"startTime":868.88,"endTime":873.02,"body":"me just offering the premium,"},{"startTime":873.02,"endTime":876.68,"body":"luxury double gas burner"},{"startTime":873.02,"endTime":876.68,"body":"barbecue that we often go to as"},{"startTime":876.68,"endTime":881.02,"body":"an example, instead if I'm"},{"startTime":876.68,"endTime":881.02,"body":"offering the barbecue and it"},{"startTime":881.02,"endTime":884.98,"body":"comes with a free set of premium"},{"startTime":881.02,"endTime":884.98,"body":"barbecue tongs, and then the"},{"startTime":884.98,"endTime":888.94,"body":"silicon barbecue glove, and then"},{"startTime":884.98,"endTime":888.94,"body":"the recipe book that comes with"},{"startTime":888.94,"endTime":892.84,"body":"it, and maybe a downloadable"},{"startTime":888.94,"endTime":892.84,"body":"ebook with recipes or a video"},{"startTime":892.84,"endTime":896.68,"body":"guide on how to get the most out"},{"startTime":892.84,"endTime":896.68,"body":"of your barbecue, that kind of"},{"startTime":896.68,"endTime":899.38,"body":"bundle, that kind of value,"},{"startTime":896.68,"endTime":899.38,"body":"especially if it's visually"},{"startTime":899.38,"endTime":902.46,"body":"highlighted. And shown on the"},{"startTime":899.38,"endTime":902.46,"body":"product page with those items"},{"startTime":902.46,"endTime":906.48,"body":"kind of shown in various product"},{"startTime":902.46,"endTime":906.48,"body":"photos. What you're doing by"},{"startTime":906.48,"endTime":910.08,"body":"doing that is adapting your"},{"startTime":906.48,"endTime":910.08,"body":"offer to what the market wants."},{"startTime":910.08,"endTime":912.78,"body":"You're not just trying to you're"},{"startTime":910.08,"endTime":912.78,"body":"not just looking at the"},{"startTime":912.78,"endTime":917.1,"body":"competitor retailers to you and"},{"startTime":912.78,"endTime":917.1,"body":"basing what you offer based just"},{"startTime":917.1,"endTime":919.44,"body":"on what they're offering. You're"},{"startTime":917.1,"endTime":919.44,"body":"actually listening to the"},{"startTime":919.44,"endTime":922.1,"body":"customers and thinking, Well,"},{"startTime":919.44,"endTime":922.1,"body":"what else would they want?"},{"startTime":922.1,"endTime":924.08,"body":"Because they're the ones you"},{"startTime":922.1,"endTime":924.08,"body":"need to impress. You're not"},{"startTime":924.08,"endTime":927.38,"body":"trying to impress the other"},{"startTime":924.08,"endTime":927.38,"body":"retailers by being the cheapest."},{"startTime":927.38,"endTime":930.02,"body":"You're trying to create the"},{"startTime":927.38,"endTime":930.02,"body":"value for the customers that"},{"startTime":930.02,"endTime":933.74,"body":"will ultimately be the ones that"},{"startTime":930.02,"endTime":933.74,"body":"buy from you. So rather than"},{"startTime":933.74,"endTime":936.56,"body":"just being a carbon copy of all"},{"startTime":933.74,"endTime":936.56,"body":"the other retailers and hoping"},{"startTime":936.56,"endTime":939.98,"body":"you get your share of the"},{"startTime":936.56,"endTime":939.98,"body":"traffic, you get to control how"},{"startTime":939.98,"endTime":944.92,"body":"big a slice of the market share"},{"startTime":939.98,"endTime":944.92,"body":"pie that you get is by making"},{"startTime":944.92,"endTime":948.04,"body":"your offer more compelling than"},{"startTime":944.92,"endTime":948.04,"body":"the next retailer. So that's how"},{"startTime":948.04,"endTime":952.36,"body":"you can stand out. That's a"},{"startTime":948.04,"endTime":952.36,"body":"really big advantage. There are"},{"startTime":952.36,"endTime":955.84,"body":"some other factors as well, I"},{"startTime":952.36,"endTime":955.84,"body":"think, the ease of purchase and"},{"startTime":955.84,"endTime":958.72,"body":"the actual buying process. So"},{"startTime":955.84,"endTime":958.72,"body":"you want to make sure that that"},{"startTime":958.72,"endTime":961.86,"body":"buying process is as smooth and"},{"startTime":958.72,"endTime":961.86,"body":"straightforward as possible."},{"startTime":962.46,"endTime":965.46,"body":"Remove all of the clutter from"},{"startTime":962.46,"endTime":965.46,"body":"your store, specifically your"},{"startTime":965.46,"endTime":967.74,"body":"product page, because that's the"},{"startTime":965.46,"endTime":967.74,"body":"money page. That's where we'll"},{"startTime":967.74,"endTime":971.34,"body":"be sending most of the traffic"},{"startTime":967.74,"endTime":971.34,"body":"from Google Ads straight to the"},{"startTime":971.34,"endTime":975.24,"body":"product page. So people take so"},{"startTime":971.34,"endTime":975.24,"body":"long fine tuning their home page"},{"startTime":975.24,"endTime":977.4,"body":"and making sure their banner"},{"startTime":975.24,"endTime":977.4,"body":"looks right and getting the"},{"startTime":977.4,"endTime":980.6,"body":"colors right, and it's actually"},{"startTime":977.4,"endTime":980.6,"body":"99% of your traffic's going to"},{"startTime":980.6,"endTime":984.44,"body":"your product pages anyway. So"},{"startTime":980.6,"endTime":984.44,"body":"reduce the friction on that"},{"startTime":984.44,"endTime":988.76,"body":"product page. Make it super"},{"startTime":984.44,"endTime":988.76,"body":"smooth, simple, easy to buy, and"},{"startTime":988.82,"endTime":992.6,"body":"offer multiple payment options"},{"startTime":988.82,"endTime":992.6,"body":"as well. Offer a really fast"},{"startTime":992.6,"endTime":995.3,"body":"checkout if you can have Apple"},{"startTime":992.6,"endTime":995.3,"body":"and Android Pay which Shopify"},{"startTime":995.3,"endTime":998.06,"body":"makes it really simple to do."},{"startTime":995.3,"endTime":998.06,"body":"It's just a checkbox exercise."},{"startTime":998.36,"endTime":1001.08,"body":"You know, maybe you want to"},{"startTime":998.36,"endTime":1001.08,"body":"offer finance options if you're"},{"startTime":1001.08,"endTime":1004.38,"body":"selling higher price items, so"},{"startTime":1001.08,"endTime":1004.38,"body":"customers can split the payments"},{"startTime":1004.38,"endTime":1008.76,"body":"up, you know, these buy now, pay"},{"startTime":1004.38,"endTime":1008.76,"body":"later, type providers and really"},{"startTime":1008.76,"endTime":1012.54,"body":"clear call to actions as well"},{"startTime":1008.76,"endTime":1012.54,"body":"throughout. So sometimes we just"},{"startTime":1012.54,"endTime":1015.78,"body":"have to tell customers what we"},{"startTime":1012.54,"endTime":1015.78,"body":"want them to do, you know? And"},{"startTime":1015.78,"endTime":1018.06,"body":"it's like making sure that"},{"startTime":1015.78,"endTime":1018.06,"body":"there's no queue at the"},{"startTime":1018.06,"endTime":1020.54,"body":"checkout, at the counter in the"},{"startTime":1018.06,"endTime":1020.54,"body":"shop. Just make sure that"},{"startTime":1020.54,"endTime":1024.5,"body":"there's no point in the sale"},{"startTime":1020.54,"endTime":1024.5,"body":"where a customer would have to"},{"startTime":1024.5,"endTime":1028.16,"body":"think twice about completing"},{"startTime":1024.5,"endTime":1028.16,"body":"their purchase. And there are"},{"startTime":1028.16,"endTime":1031.52,"body":"some other more subtle"},{"startTime":1028.16,"endTime":1031.52,"body":"psychological things that we can"},{"startTime":1031.52,"endTime":1035.0,"body":"do as well to again, just tick"},{"startTime":1031.52,"endTime":1035.0,"body":"the trust boxes and make sure"},{"startTime":1035.0,"endTime":1038.96,"body":"that all of the right trust"},{"startTime":1035.0,"endTime":1038.96,"body":"signals are in place. So things"},{"startTime":1038.96,"endTime":1041.98,"body":"like customer reviews, social"},{"startTime":1038.96,"endTime":1041.98,"body":"proof, if you don't have any"},{"startTime":1041.98,"endTime":1045.22,"body":"product reviews, then put store"},{"startTime":1041.98,"endTime":1045.22,"body":"reviews on every product page,"},{"startTime":1045.22,"endTime":1049.06,"body":"hard code that into your site"},{"startTime":1045.22,"endTime":1049.06,"body":"and trust badges you know you"},{"startTime":1049.06,"endTime":1052.3,"body":"see, like the Visa, MasterCard,"},{"startTime":1049.06,"endTime":1052.3,"body":"Amex, like these, just these"},{"startTime":1052.3,"endTime":1056.2,"body":"little payment signals and"},{"startTime":1052.3,"endTime":1056.2,"body":"secure checkout this stuff like"},{"startTime":1056.44,"endTime":1060.66,"body":"you'd think that it's just"},{"startTime":1056.44,"endTime":1060.66,"body":"noise, but really, This stuff"},{"startTime":1060.66,"endTime":1063.72,"body":"can really help ensure that a"},{"startTime":1060.66,"endTime":1063.72,"body":"customer sees it and thinks is"},{"startTime":1063.96,"endTime":1066.12,"body":"the difference between them"},{"startTime":1063.96,"endTime":1066.12,"body":"thinking in the back of their"},{"startTime":1066.12,"endTime":1069.0,"body":"mind their little voice saying,"},{"startTime":1066.12,"endTime":1069.0,"body":"Could this store be a scam, or"},{"startTime":1069.06,"endTime":1072.24,"body":"do they look legitimate? Also"},{"startTime":1069.06,"endTime":1072.24,"body":"things like clear return"},{"startTime":1072.24,"endTime":1076.38,"body":"policies, making sure that they"},{"startTime":1072.24,"endTime":1076.38,"body":"know exactly what would happen"},{"startTime":1076.38,"endTime":1079.26,"body":"if something went wrong. How"},{"startTime":1076.38,"endTime":1079.26,"body":"would they contact you? How long"},{"startTime":1079.26,"endTime":1082.28,"body":"do they need to wait for their"},{"startTime":1079.26,"endTime":1082.28,"body":"item to be delivered. And"},{"startTime":1082.28,"endTime":1082.94,"body":"ultimately, if"},{"startTime":1082.94,"endTime":1086.18,"body":"a customer has those questions"},{"startTime":1082.94,"endTime":1086.18,"body":"answered ahead of time and they"},{"startTime":1086.18,"endTime":1090.38,"body":"feel secure, they're so much"},{"startTime":1086.18,"endTime":1090.38,"body":"more likely to convert Exactly."},{"startTime":1090.38,"endTime":1094.88,"body":"And framing the offer that you"},{"startTime":1090.38,"endTime":1094.88,"body":"you provide to customers as an"},{"startTime":1094.88,"endTime":1098.66,"body":"actual offer really helped me in"},{"startTime":1094.88,"endTime":1098.66,"body":"improving the the quality of the"},{"startTime":1098.66,"endTime":1101.0,"body":"offer that I was providing to"},{"startTime":1098.66,"endTime":1101.0,"body":"customers beforehand. I"},{"startTime":1101.0,"endTime":1103.36,"body":"thought I thought I was just"},{"startTime":1101.0,"endTime":1103.36,"body":"needing to sell products and not"},{"startTime":1103.36,"endTime":1106.72,"body":"really see it as an offer or an"},{"startTime":1103.36,"endTime":1106.72,"body":"option for customers. Compared"},{"startTime":1106.72,"endTime":1109.6,"body":"to other retailers, when you"},{"startTime":1106.72,"endTime":1109.6,"body":"view your product and your"},{"startTime":1109.6,"endTime":1112.6,"body":"website as an offer that you're"},{"startTime":1109.6,"endTime":1112.6,"body":"presenting to your customers, it"},{"startTime":1112.66,"endTime":1115.06,"body":"makes you think differently"},{"startTime":1112.66,"endTime":1115.06,"body":"about how can you increase the"},{"startTime":1115.06,"endTime":1118.0,"body":"value of the offer that you're"},{"startTime":1115.06,"endTime":1118.0,"body":"providing as much as possible,"},{"startTime":1118.24,"endTime":1122.46,"body":"and making sure that that price"},{"startTime":1118.24,"endTime":1122.46,"body":"to value ratio is massively"},{"startTime":1122.46,"endTime":1125.88,"body":"skewed in favor of there being"},{"startTime":1122.46,"endTime":1125.88,"body":"loads of value compared to the"},{"startTime":1125.88,"endTime":1127.86,"body":"price. And there's lots of"},{"startTime":1125.88,"endTime":1127.86,"body":"different ways that you've"},{"startTime":1127.86,"endTime":1131.04,"body":"mentioned there Lewis to enhance"},{"startTime":1127.86,"endTime":1131.04,"body":"that value and to get all of the"},{"startTime":1131.04,"endTime":1134.52,"body":"relevant trust signals in place,"},{"startTime":1131.04,"endTime":1134.52,"body":"because they customers need to"},{"startTime":1134.52,"endTime":1137.28,"body":"see certain things before"},{"startTime":1134.52,"endTime":1137.28,"body":"they're ready to buy. So double"},{"startTime":1137.28,"endTime":1139.68,"body":"down on the amount of reviews"},{"startTime":1137.28,"endTime":1139.68,"body":"you show. Double down on the"},{"startTime":1139.68,"endTime":1142.64,"body":"amount of trust signals, trust"},{"startTime":1139.68,"endTime":1142.64,"body":"badges you show double down on"},{"startTime":1142.64,"endTime":1145.82,"body":"the social proof, whether that's"},{"startTime":1142.64,"endTime":1145.82,"body":"highlighting user generated"},{"startTime":1145.82,"endTime":1149.3,"body":"content that you've generated"},{"startTime":1145.82,"endTime":1149.3,"body":"with your previous customers, it"},{"startTime":1149.3,"endTime":1152.36,"body":"all helps to show customers the"},{"startTime":1149.3,"endTime":1152.36,"body":"right things that they need to"},{"startTime":1152.36,"endTime":1155.0,"body":"see in order to be ready to"},{"startTime":1152.36,"endTime":1155.0,"body":"purchase. And then making that"},{"startTime":1155.0,"endTime":1158.0,"body":"as smooth as possible is the way"},{"startTime":1155.0,"endTime":1158.0,"body":"to really make a difference to"},{"startTime":1158.0,"endTime":1164.26,"body":"your conversion rate. So this"},{"startTime":1158.0,"endTime":1164.26,"body":"product traffic offer PTO method"},{"startTime":1164.26,"endTime":1168.04,"body":"that I've used to enhance my"},{"startTime":1164.26,"endTime":1168.04,"body":"conversion rate will be really"},{"startTime":1168.04,"endTime":1170.68,"body":"actionable for people to take"},{"startTime":1168.04,"endTime":1170.68,"body":"away. The first thing is the"},{"startTime":1170.68,"endTime":1173.02,"body":"products, focusing what we're"},{"startTime":1170.68,"endTime":1173.02,"body":"selling, then making sure you've"},{"startTime":1173.02,"endTime":1175.78,"body":"got the right traffic, and then"},{"startTime":1173.02,"endTime":1175.78,"body":"making sure that offer that is"},{"startTime":1175.78,"endTime":1178.78,"body":"presented to that traffic is"},{"startTime":1175.78,"endTime":1178.78,"body":"really compelling, and it'll"},{"startTime":1178.78,"endTime":1181.74,"body":"make a big difference to the"},{"startTime":1178.78,"endTime":1181.74,"body":"bigger picture of increasing the"},{"startTime":1181.74,"endTime":1184.98,"body":"profit that you generate for"},{"startTime":1181.74,"endTime":1184.98,"body":"your drop shipping business. So"},{"startTime":1184.98,"endTime":1187.92,"body":"I think for people that are"},{"startTime":1184.98,"endTime":1187.92,"body":"looking to get started quickly,"},{"startTime":1187.92,"endTime":1190.62,"body":"Lewis and we want to leave them"},{"startTime":1187.92,"endTime":1190.62,"body":"with some actionable advice that"},{"startTime":1190.62,"endTime":1193.62,"body":"they can dive right into"},{"startTime":1190.62,"endTime":1193.62,"body":"straight away. Where would you"},{"startTime":1193.62,"endTime":1194.58,"body":"suggest that they go?"},{"startTime":1195.78,"endTime":1199.08,"body":"Well, first thing is probably to"},{"startTime":1195.78,"endTime":1199.08,"body":"check out a previous episode of"},{"startTime":1199.08,"endTime":1202.4,"body":"the dropship. I'm not. Podcast"},{"startTime":1199.08,"endTime":1202.4,"body":"that we did. It was episode 15,"},{"startTime":1202.4,"endTime":1206.66,"body":"and it was called How to double"},{"startTime":1202.4,"endTime":1206.66,"body":"your Shopify conversion rate. So"},{"startTime":1206.66,"endTime":1209.78,"body":"episode 15 of this podcast is"},{"startTime":1206.66,"endTime":1209.78,"body":"definitely one to line up to"},{"startTime":1209.78,"endTime":1212.96,"body":"listen to after this one is"},{"startTime":1209.78,"endTime":1212.96,"body":"packed with additional insights,"},{"startTime":1212.96,"endTime":1215.66,"body":"strategies and the complement"},{"startTime":1212.96,"endTime":1215.66,"body":"the discussion that we've had"},{"startTime":1215.66,"endTime":1218.54,"body":"today. So I think you'll find"},{"startTime":1215.66,"endTime":1218.54,"body":"that really helpful. And then if"},{"startTime":1218.54,"endTime":1222.1,"body":"you're looking to build a rock"},{"startTime":1218.54,"endTime":1222.1,"body":"solid foundation. My book, the"},{"startTime":1222.1,"endTime":1226.12,"body":"home turf advantage, is a great"},{"startTime":1222.1,"endTime":1226.12,"body":"next step. It's available at HTA"},{"startTime":1226.12,"endTime":1229.66,"body":"book.com and it's a really good"},{"startTime":1226.12,"endTime":1229.66,"body":"next step to fully grasp"},{"startTime":1229.9,"endTime":1233.5,"body":"principles of a profitable drop"},{"startTime":1229.9,"endTime":1233.5,"body":"shipping business and to get you"},{"startTime":1233.5,"endTime":1236.5,"body":"up and running exactly good plug"},{"startTime":1233.5,"endTime":1236.5,"body":"there, because it is crucial to"},{"startTime":1236.5,"endTime":1239.56,"body":"have the right foundations to"},{"startTime":1236.5,"endTime":1239.56,"body":"all of this, all this discussion"},{"startTime":1239.56,"endTime":1242.4,"body":"about increasing your conversion"},{"startTime":1239.56,"endTime":1242.4,"body":"rate. It all comes down to what"},{"startTime":1242.4,"endTime":1244.86,"body":"is the business model that"},{"startTime":1242.4,"endTime":1244.86,"body":"you're building on top of in the"},{"startTime":1244.86,"endTime":1247.02,"body":"first place? And that's"},{"startTime":1244.86,"endTime":1247.02,"body":"obviously what you've laid out."},{"startTime":1247.02,"endTime":1249.72,"body":"That episode that you mentioned"},{"startTime":1247.02,"endTime":1249.72,"body":"there, Episode 15 Lewis, is one"},{"startTime":1249.72,"endTime":1252.3,"body":"of our most popular all about"},{"startTime":1249.72,"endTime":1252.3,"body":"increasing the conversion rate"},{"startTime":1252.36,"endTime":1256.44,"body":"of your store. We've also had a"},{"startTime":1252.36,"endTime":1256.44,"body":"couple, two or three interviews,"},{"startTime":1256.44,"endTime":1260.12,"body":"actually, with experts on"},{"startTime":1256.44,"endTime":1260.12,"body":"conversion rate. There's also on"},{"startTime":1260.12,"endTime":1263.42,"body":"the YouTube channel and in the"},{"startTime":1260.12,"endTime":1263.42,"body":"back catalog of our podcast. So"},{"startTime":1263.42,"endTime":1266.48,"body":"check them out if you haven't"},{"startTime":1263.42,"endTime":1266.48,"body":"already. So I guess a nice"},{"startTime":1266.48,"endTime":1269.96,"body":"summary. Then Lewis, for people"},{"startTime":1266.48,"endTime":1269.96,"body":"that need to that the TLDR"},{"startTime":1270.02,"endTime":1272.06,"body":"takeaway from today's episode"},{"startTime":1270.02,"endTime":1272.06,"body":"of, how"},{"startTime":1272.06,"endTime":1275.24,"body":"can they improve their"},{"startTime":1272.06,"endTime":1275.24,"body":"conversion rate? How would you"},{"startTime":1275.24,"endTime":1277.1,"body":"summarize that? Yeah, I"},{"startTime":1277.1,"endTime":1279.98,"body":"think just remember that"},{"startTime":1277.1,"endTime":1279.98,"body":"conversion rate optimization"},{"startTime":1279.98,"endTime":1283.66,"body":"isn't a one time task. This is"},{"startTime":1279.98,"endTime":1283.66,"body":"kind of a practice to get into."},{"startTime":1283.66,"endTime":1288.28,"body":"It's an ongoing process. So keep"},{"startTime":1283.66,"endTime":1288.28,"body":"refining your products, your"},{"startTime":1288.28,"endTime":1291.58,"body":"traffic and the offer that you"},{"startTime":1288.28,"endTime":1291.58,"body":"make, and you'll start to see"},{"startTime":1291.58,"endTime":1295.18,"body":"your conversion rates increase"},{"startTime":1291.58,"endTime":1295.18,"body":"over time, again and again, and"},{"startTime":1295.18,"endTime":1297.76,"body":"that starts to compound, and it"},{"startTime":1295.18,"endTime":1297.76,"body":"can do wonders for your"},{"startTime":1297.76,"endTime":1301.08,"body":"profitability as well. So just"},{"startTime":1297.76,"endTime":1301.08,"body":"make sure you stay committed to"},{"startTime":1301.08,"endTime":1303.96,"body":"that process and success will"},{"startTime":1301.08,"endTime":1303.96,"body":"follow down the line. You just"},{"startTime":1303.96,"endTime":1305.94,"body":"have to be patient. Sometimes"},{"startTime":1303.96,"endTime":1305.94,"body":"it's a bit of delayed"},{"startTime":1305.94,"endTime":1309.18,"body":"gratification that you need to"},{"startTime":1305.94,"endTime":1309.18,"body":"exercise with stuff like this."},{"startTime":1309.72,"endTime":1312.24,"body":"Now, if you're serious about"},{"startTime":1309.72,"endTime":1312.24,"body":"turning more visitors into"},{"startTime":1312.24,"endTime":1315.66,"body":"buyers on your store, make sure"},{"startTime":1312.24,"endTime":1315.66,"body":"to implement the PTO method that"},{"startTime":1315.66,"endTime":1318.24,"body":"we've discussed today. And don't"},{"startTime":1315.66,"endTime":1318.24,"body":"forget, you can check out our"},{"startTime":1318.24,"endTime":1318.78,"body":"resources@htabook.com"},{"startTime":1321.12,"endTime":1324.68,"body":"enjoying the podcast, we'd love"},{"startTime":1321.12,"endTime":1324.68,"body":"to hear from you leave a comment"},{"startTime":1324.68,"endTime":1327.8,"body":"or a review, and we might just"},{"startTime":1324.68,"endTime":1327.8,"body":"feature it on an upcoming"},{"startTime":1327.8,"endTime":1331.94,"body":"episode. Also for detailed show"},{"startTime":1327.8,"endTime":1331.94,"body":"notes and resources, head to"},{"startTime":1331.94,"endTime":1335.0,"body":"dropshipunlock.com. Forward"},{"startTime":1331.94,"endTime":1335.0,"body":"slash podcasts."},{"startTime":1335.54,"endTime":1339.26,"body":"If you found value from any"},{"startTime":1335.54,"endTime":1339.26,"body":"episode of this podcast, please"},{"startTime":1339.26,"endTime":1342.58,"body":"take just 10 seconds to leave us"},{"startTime":1339.26,"endTime":1342.58,"body":"a quick five star review on your"},{"startTime":1342.58,"endTime":1345.88,"body":"podcast app of choice, it helps"},{"startTime":1342.58,"endTime":1345.88,"body":"us more than you could imagine,"},{"startTime":1346.06,"endTime":1348.64,"body":"and who knows, you might just"},{"startTime":1346.06,"endTime":1348.64,"body":"hear your comments on the show."},{"startTime":1348.64,"endTime":1351.34,"body":"Thanks for being part of our"},{"startTime":1348.64,"endTime":1351.34,"body":"community. Your support helps us"},{"startTime":1351.34,"endTime":1353.68,"body":"keep delivering a new episode"},{"startTime":1351.34,"endTime":1353.68,"body":"every week."},{"startTime":1353.68,"endTime":1356.14,"body":"Now it's time to answer a"},{"startTime":1353.68,"endTime":1356.14,"body":"question that we've had in from"},{"startTime":1356.2,"endTime":1359.62,"body":"a listener of the podcast. So"},{"startTime":1356.2,"endTime":1359.62,"body":"thank you very much to John, who"},{"startTime":1359.62,"endTime":1363.18,"body":"has asked us a question, and he"},{"startTime":1359.62,"endTime":1363.18,"body":"did that by leaving a comment"},{"startTime":1363.3,"endTime":1366.9,"body":"beneath a recent YouTube video"},{"startTime":1363.3,"endTime":1366.9,"body":"version of an episode. So if you"},{"startTime":1366.9,"endTime":1369.3,"body":"have a question and you'd like"},{"startTime":1366.9,"endTime":1369.3,"body":"to ask that to either Lewis or"},{"startTime":1369.3,"endTime":1373.02,"body":"myself, simply comment beneath a"},{"startTime":1369.3,"endTime":1373.02,"body":"YouTube video with a question,"},{"startTime":1373.02,"endTime":1375.18,"body":"and you might just get it"},{"startTime":1373.02,"endTime":1375.18,"body":"answered, not just in the"},{"startTime":1375.18,"endTime":1379.8,"body":"comment section, but also on a"},{"startTime":1375.18,"endTime":1379.8,"body":"podcast episode soon. So this"},{"startTime":1379.8,"endTime":1382.28,"body":"week, as I mentioned, the"},{"startTime":1379.8,"endTime":1382.28,"body":"question has come in from John."},{"startTime":1382.34,"endTime":1385.46,"body":"So John has asked, Hey guys, I'm"},{"startTime":1382.34,"endTime":1385.46,"body":"having a bit of trouble with"},{"startTime":1385.46,"endTime":1389.66,"body":"getting product reviews on my"},{"startTime":1385.46,"endTime":1389.66,"body":"store. Do you have any ideas on"},{"startTime":1389.66,"endTime":1392.24,"body":"how to upload reviews onto my"},{"startTime":1389.66,"endTime":1392.24,"body":"site?"},{"startTime":1393.2,"endTime":1395.18,"body":"Yeah, thank you for your"},{"startTime":1393.2,"endTime":1395.18,"body":"question, John. I'm sure you're"},{"startTime":1395.18,"endTime":1397.76,"body":"not the only person with that"},{"startTime":1395.18,"endTime":1397.76,"body":"one. So it's a great question,"},{"startTime":1397.76,"endTime":1401.02,"body":"because getting product reviews"},{"startTime":1397.76,"endTime":1401.02,"body":"is crucial for boosting your"},{"startTime":1401.02,"endTime":1403.42,"body":"store's conversion rate, which"},{"startTime":1401.02,"endTime":1403.42,"body":"is obviously the topic of our"},{"startTime":1403.42,"endTime":1407.14,"body":"discussion today. So reviews"},{"startTime":1403.42,"endTime":1407.14,"body":"build trust. They build"},{"startTime":1407.14,"endTime":1410.38,"body":"credibility, and those are both"},{"startTime":1407.14,"endTime":1410.38,"body":"key factors in a customer's"},{"startTime":1410.38,"endTime":1413.98,"body":"decision to purchase from your"},{"startTime":1410.38,"endTime":1413.98,"body":"store. So firstly, before you've"},{"startTime":1413.98,"endTime":1416.38,"body":"started making sales, because"},{"startTime":1413.98,"endTime":1416.38,"body":"obviously it goes without"},{"startTime":1416.38,"endTime":1419.08,"body":"saying, once you start making"},{"startTime":1416.38,"endTime":1419.08,"body":"sales, if you're using an app"},{"startTime":1419.08,"endTime":1423.96,"body":"like we recommend, judge.me, as"},{"startTime":1419.08,"endTime":1423.96,"body":"a Shopify app, you can automate"},{"startTime":1423.96,"endTime":1428.82,"body":"the request for reviews to go"},{"startTime":1423.96,"endTime":1428.82,"body":"out to customers after they've"},{"startTime":1428.82,"endTime":1431.28,"body":"made a purchase, so a week, two"},{"startTime":1428.82,"endTime":1431.28,"body":"weeks after they've got the"},{"startTime":1431.28,"endTime":1433.62,"body":"product, make sure you leave"},{"startTime":1431.28,"endTime":1433.62,"body":"enough time for them to actually"},{"startTime":1433.62,"endTime":1436.68,"body":"receive the product and check"},{"startTime":1433.62,"endTime":1436.68,"body":"whether they you know like it,"},{"startTime":1436.86,"endTime":1439.38,"body":"and you can then ask them for a"},{"startTime":1436.86,"endTime":1439.38,"body":"review, which you can then"},{"startTime":1439.38,"endTime":1442.94,"body":"feature on the product page. But"},{"startTime":1439.38,"endTime":1442.94,"body":"before you're at that stage,"},{"startTime":1443.18,"endTime":1446.78,"body":"what we tend to do is, when we"},{"startTime":1443.18,"endTime":1446.78,"body":"sign a new supplier, we just ask"},{"startTime":1446.78,"endTime":1449.54,"body":"them if they can provide"},{"startTime":1446.78,"endTime":1449.54,"body":"existing product reviews that"},{"startTime":1449.54,"endTime":1453.08,"body":"they as the manufacturer, as the"},{"startTime":1449.54,"endTime":1453.08,"body":"supplier of the product. Have"},{"startTime":1453.5,"endTime":1456.2,"body":"many suppliers will be more than"},{"startTime":1453.5,"endTime":1456.2,"body":"happy to share these reviews,"},{"startTime":1456.2,"endTime":1458.84,"body":"because obviously it helps you,"},{"startTime":1456.2,"endTime":1458.84,"body":"as one of their retailers,"},{"startTime":1458.84,"endTime":1462.1,"body":"increase sales. Which of then"},{"startTime":1458.84,"endTime":1462.1,"body":"benefits both parties, that"},{"startTime":1462.1,"endTime":1465.88,"body":"makes them more sales as well."},{"startTime":1462.1,"endTime":1465.88,"body":"So if they're happy for you to"},{"startTime":1465.94,"endTime":1469.96,"body":"feature the kind of centralized"},{"startTime":1465.94,"endTime":1469.96,"body":"product reviews that they as the"},{"startTime":1469.96,"endTime":1474.28,"body":"supplier have on your site, you"},{"startTime":1469.96,"endTime":1474.28,"body":"can just upload these supplier"},{"startTime":1474.28,"endTime":1477.4,"body":"provided reviews onto your"},{"startTime":1474.28,"endTime":1477.4,"body":"Shopify store using the judge.me"},{"startTime":1477.94,"endTime":1480.48,"body":"app. So you do that on the back"},{"startTime":1477.94,"endTime":1480.48,"body":"end of the app. It's a really"},{"startTime":1480.48,"endTime":1484.8,"body":"simple and easy tool to use to"},{"startTime":1480.48,"endTime":1484.8,"body":"manage and display reviews on"},{"startTime":1484.8,"endTime":1487.74,"body":"your product pages. You can"},{"startTime":1484.8,"endTime":1487.74,"body":"customize the colors and the"},{"startTime":1487.74,"endTime":1490.5,"body":"stars and what it looks like and"},{"startTime":1487.74,"endTime":1490.5,"body":"where on the page it goes, and"},{"startTime":1490.8,"endTime":1493.26,"body":"then when you start generating"},{"startTime":1490.8,"endTime":1493.26,"body":"sales, obviously you have the"},{"startTime":1493.26,"endTime":1498.06,"body":"automated review request emails"},{"startTime":1493.26,"endTime":1498.06,"body":"that goes through on the"},{"startTime":1498.06,"endTime":1502.1,"body":"judge.me app as well. So you"},{"startTime":1498.06,"endTime":1502.1,"body":"can. And usdb building up sales"},{"startTime":1502.1,"endTime":1505.76,"body":"as well. And as we mentioned"},{"startTime":1502.1,"endTime":1505.76,"body":"today, another technique is, if"},{"startTime":1505.76,"endTime":1509.18,"body":"you don't yet have sales coming"},{"startTime":1505.76,"endTime":1509.18,"body":"through, but you want to just"},{"startTime":1509.18,"endTime":1513.2,"body":"feature some reviews on your"},{"startTime":1509.18,"endTime":1513.2,"body":"product page, you can edit the"},{"startTime":1513.2,"endTime":1518.78,"body":"product page template on Shopify"},{"startTime":1513.2,"endTime":1518.78,"body":"to insert store level reviews,"},{"startTime":1518.78,"endTime":1522.46,"body":"so reviews for your own store as"},{"startTime":1518.78,"endTime":1522.46,"body":"a retailer, so it might be like"},{"startTime":1522.46,"endTime":1525.7,"body":"a review that says had a great"},{"startTime":1522.46,"endTime":1525.7,"body":"experience, the customer service"},{"startTime":1525.7,"endTime":1529.12,"body":"was five star. That's fine to"},{"startTime":1525.7,"endTime":1529.12,"body":"feature that as a review on a"},{"startTime":1529.12,"endTime":1532.24,"body":"product page will still increase"},{"startTime":1529.12,"endTime":1532.24,"body":"customer trust, even though the"},{"startTime":1532.24,"endTime":1536.2,"body":"review isn't about the product"},{"startTime":1532.24,"endTime":1536.2,"body":"specifically, and so that way it"},{"startTime":1536.2,"endTime":1539.08,"body":"doesn't look like a ghost town"},{"startTime":1536.2,"endTime":1539.08,"body":"and that there are no reviews"},{"startTime":1539.08,"endTime":1541.62,"body":"for the products, you can just"},{"startTime":1539.08,"endTime":1541.62,"body":"have the review panel hidden"},{"startTime":1541.62,"endTime":1544.5,"body":"until there are an active number"},{"startTime":1541.62,"endTime":1544.5,"body":"of reviews on there, and in the"},{"startTime":1544.5,"endTime":1547.2,"body":"meantime, you just show store"},{"startTime":1544.5,"endTime":1547.2,"body":"level reviews, and you can do"},{"startTime":1547.2,"endTime":1549.84,"body":"that on every product page on"},{"startTime":1547.2,"endTime":1549.84,"body":"your site. So I hope that helps."},{"startTime":1549.84,"endTime":1552.24,"body":"John, yeah, no. Great answer."},{"startTime":1549.84,"endTime":1552.24,"body":"Lewis, and a great question."},{"startTime":1552.3,"endTime":1555.72,"body":"Very topical for today's"},{"startTime":1552.3,"endTime":1555.72,"body":"conversation, because reviews"},{"startTime":1555.72,"endTime":1558.54,"body":"make such a huge difference to"},{"startTime":1555.72,"endTime":1558.54,"body":"conversion rate. Okay, it's"},{"startTime":1558.54,"endTime":1561.38,"body":"now time to highlight a recent"},{"startTime":1558.54,"endTime":1561.38,"body":"review that we've had in for the"},{"startTime":1561.38,"endTime":1564.56,"body":"podcast as well. And I love"},{"startTime":1561.38,"endTime":1564.56,"body":"doing this big thank you to Paul"},{"startTime":1564.56,"endTime":1568.1,"body":"Haynes, seven, five, double two"},{"startTime":1564.56,"endTime":1568.1,"body":"for sharing your thoughts in a"},{"startTime":1568.1,"endTime":1571.76,"body":"YouTube comment after watching"},{"startTime":1568.1,"endTime":1571.76,"body":"the episode with customer"},{"startTime":1571.76,"endTime":1576.08,"body":"experience expert Paul Boag."},{"startTime":1571.76,"endTime":1576.08,"body":"That was episode 72 so Paul"},{"startTime":1576.08,"endTime":1579.98,"body":"said, great interview. Loads of"},{"startTime":1576.08,"endTime":1579.98,"body":"tips and tricks learned here."},{"startTime":1580.1,"endTime":1582.7,"body":"Thank you so much for your"},{"startTime":1580.1,"endTime":1582.7,"body":"review. Paul, really glad to"},{"startTime":1582.7,"endTime":1585.34,"body":"hear that you've been enjoying"},{"startTime":1582.7,"endTime":1585.34,"body":"the podcast. Now, if this"},{"startTime":1585.34,"endTime":1589.24,"body":"episode resonated with you,"},{"startTime":1585.34,"endTime":1589.24,"body":"perhaps consider sharing it with"},{"startTime":1589.24,"endTime":1593.14,"body":"someone who might benefit from"},{"startTime":1589.24,"endTime":1593.14,"body":"it. Your recommendations help us"},{"startTime":1593.14,"endTime":1597.04,"body":"grow our community and continue"},{"startTime":1593.14,"endTime":1597.04,"body":"delivering valuable content. So"},{"startTime":1597.04,"endTime":1600.1,"body":"a quick share can make a big"},{"startTime":1597.04,"endTime":1600.1,"body":"difference to someone you know."},{"startTime":1600.52,"endTime":1600.84,"body":"Thanks"},{"startTime":1600.84,"endTime":1603.9,"body":"for joining us on this episode"},{"startTime":1600.84,"endTime":1603.9,"body":"of the dropship unlocked"},{"startTime":1603.96,"endTime":1606.6,"body":"podcast. We hope you'll walk you"},{"startTime":1603.96,"endTime":1606.6,"body":"away with insights"},{"startTime":1606.66,"endTime":1610.62,"body":"and inspiration to kickstart"},{"startTime":1606.66,"endTime":1610.62,"body":"your ecommerce journey. Grab a"},{"startTime":1610.62,"endTime":1616.14,"body":"copy of my book, the home of"},{"startTime":1610.62,"endTime":1616.14,"body":"turf advantage@htabook.com it's"},{"startTime":1616.14,"endTime":1619.68,"body":"a distilled guide based on real"},{"startTime":1616.14,"endTime":1619.68,"body":"experience to help you build"},{"startTime":1619.68,"endTime":1620.96,"body":"your ecommerce venture,"},{"startTime":1621.02,"endTime":1623.3,"body":"don't forget to hit the"},{"startTime":1621.02,"endTime":1623.3,"body":"subscribe button for more"},{"startTime":1623.3,"endTime":1625.04,"body":"strategies and success stories."},{"startTime":1625.22,"endTime":1627.74,"body":"And if you like what you heard,"},{"startTime":1625.22,"endTime":1627.74,"body":"a five star review would mean"},{"startTime":1627.74,"endTime":1630.26,"body":"the world to us, and you might"},{"startTime":1627.74,"endTime":1630.26,"body":"just get a shout out on an"},{"startTime":1630.26,"endTime":1633.74,"body":"upcoming episode. And finally,"},{"startTime":1630.26,"endTime":1633.74,"body":"thank you for deciding to spend"},{"startTime":1633.74,"endTime":1636.14,"body":"your time with us today. We"},{"startTime":1633.74,"endTime":1636.14,"body":"can't wait to bring you more"},{"startTime":1636.14,"endTime":1639.56,"body":"insights on the next episode of"},{"startTime":1636.14,"endTime":1639.56,"body":"the dropship unlocked podcast."},{"startTime":1639.56,"endTime":1639.68,"body":"You"}]}