{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":3.54,"body":"Suraj, one of our very own"},{"startTime":0.0,"endTime":3.54,"body":"dropship unlocked masterclass"},{"startTime":3.54,"endTime":7.38,"body":"members, who has made incredible"},{"startTime":3.54,"endTime":7.38,"body":"progress since we last spoke,"},{"startTime":8.04,"endTime":10.62,"body":"doing better than my first that"},{"startTime":8.04,"endTime":10.62,"body":"was doing better than my first"},{"startTime":10.62,"endTime":14.22,"body":"tour now only two months in"},{"startTime":10.62,"endTime":14.22,"body":"consistently doing 10, 11,000"},{"startTime":14.58,"endTime":15.9,"body":"within the first two months,"},{"startTime":16.44,"endTime":18.96,"body":"your floor is now where your"},{"startTime":16.44,"endTime":18.96,"body":"ceiling was previously. You"},{"startTime":18.96,"endTime":22.1,"body":"previously looking up to those"},{"startTime":18.96,"endTime":22.1,"body":"two 300 pound sales, and now"},{"startTime":22.1,"endTime":23.66,"body":"you're like, well, that's just"},{"startTime":22.1,"endTime":23.66,"body":"baseline."},{"startTime":24.44,"endTime":28.22,"body":"It's consistently hit the five"},{"startTime":24.44,"endTime":28.22,"body":"to 7000 pound revenue a month"},{"startTime":28.4,"endTime":30.2,"body":"mark since then. That's"},{"startTime":30.2,"endTime":32.54,"body":"admirable. I think people can"},{"startTime":30.2,"endTime":32.54,"body":"take a lot away because you've"},{"startTime":32.54,"endTime":34.76,"body":"achieved so much so far, and I"},{"startTime":32.54,"endTime":34.76,"body":"know you're going to go on to"},{"startTime":34.76,"endTime":35.48,"body":"achieve even more."},{"startTime":36.5,"endTime":42.7,"body":"I was striving to build a real"},{"startTime":36.5,"endTime":42.7,"body":"business, not just an anonymous"},{"startTime":42.7,"endTime":45.34,"body":"online facade of a business."},{"startTime":46.66,"endTime":49.78,"body":"So if you've ever doubted"},{"startTime":46.66,"endTime":49.78,"body":"whether dropshipping can lead to"},{"startTime":49.78,"endTime":53.68,"body":"real, tangible change in your"},{"startTime":49.78,"endTime":53.68,"body":"life, this episode will"},{"startTime":53.68,"endTime":60.12,"body":"eliminate those doubts. Wow."},{"startTime":53.68,"endTime":60.12,"body":"Wow."},{"startTime":65.76,"endTime":69.66,"body":"Welcome to the dropship unlocked"},{"startTime":65.76,"endTime":69.66,"body":"Podcast. I'm Lewis Smith, the"},{"startTime":69.66,"endTime":72.66,"body":"founder of dropship unlocked,"},{"startTime":69.66,"endTime":72.66,"body":"and with me is our Client"},{"startTime":72.66,"endTime":76.2,"body":"Success Coach James earthley."},{"startTime":72.66,"endTime":76.2,"body":"Now, when we're not recording"},{"startTime":76.2,"endTime":78.84,"body":"the podcast episodes, we're"},{"startTime":76.2,"endTime":78.84,"body":"running our own e commerce"},{"startTime":78.84,"endTime":82.4,"body":"businesses and helping aspiring"},{"startTime":78.84,"endTime":82.4,"body":"entrepreneurs launch their own"},{"startTime":82.52,"endTime":85.7,"body":"high ticket dropshipping"},{"startTime":82.52,"endTime":85.7,"body":"businesses. Keen to build your"},{"startTime":85.7,"endTime":89.9,"body":"own six or even seven figure"},{"startTime":85.7,"endTime":89.9,"body":"business, my book, the home turf"},{"startTime":89.96,"endTime":93.62,"body":"advantage is your blueprint for"},{"startTime":89.96,"endTime":93.62,"body":"launching a profitable online"},{"startTime":93.62,"endTime":97.82,"body":"store. Grab your"},{"startTime":93.62,"endTime":97.82,"body":"copy@htabook.com today, and"},{"startTime":97.82,"endTime":101.32,"body":"let's get you started. Now, sit"},{"startTime":97.82,"endTime":101.32,"body":"back, relax, and let's unlock"},{"startTime":101.38,"endTime":105.1,"body":"your potential with the dropship"},{"startTime":101.38,"endTime":105.1,"body":"unlocked podcast. Welcome back"},{"startTime":105.16,"endTime":109.06,"body":"to another inspiring episode of"},{"startTime":105.16,"endTime":109.06,"body":"the dropship unlocked Podcast."},{"startTime":109.24,"endTime":113.08,"body":"Today, we're excited to share a"},{"startTime":109.24,"endTime":113.08,"body":"truly remarkable success story"},{"startTime":113.08,"endTime":116.5,"body":"that showcases the life changing"},{"startTime":113.08,"endTime":116.5,"body":"potential of high ticket"},{"startTime":116.5,"endTime":120.3,"body":"dropshipping. We're thrilled to"},{"startTime":116.5,"endTime":120.3,"body":"be welcoming back Suraj, one of"},{"startTime":120.3,"endTime":123.42,"body":"our very own dropship unlocked"},{"startTime":120.3,"endTime":123.42,"body":"masterclass members, who has"},{"startTime":123.42,"endTime":127.68,"body":"made incredible progress since"},{"startTime":123.42,"endTime":127.68,"body":"we last spoke, his journey is a"},{"startTime":127.68,"endTime":130.56,"body":"testament to what's possible"},{"startTime":127.68,"endTime":130.56,"body":"when you combine the right"},{"startTime":130.56,"endTime":134.82,"body":"strategy with dedication and"},{"startTime":130.56,"endTime":134.82,"body":"perseverance. So if you've ever"},{"startTime":134.82,"endTime":138.9,"body":"doubted whether dropshipping can"},{"startTime":134.82,"endTime":138.9,"body":"lead to real, tangible change in"},{"startTime":138.9,"endTime":142.94,"body":"your life, this episode will"},{"startTime":138.9,"endTime":142.94,"body":"eliminate those doubts. Suraj"},{"startTime":142.94,"endTime":146.42,"body":"story proves that with the right"},{"startTime":142.94,"endTime":146.42,"body":"guidance and commitment, anyone"},{"startTime":146.42,"endTime":148.82,"body":"can build a thriving e commerce"},{"startTime":146.42,"endTime":148.82,"body":"business."},{"startTime":148.94,"endTime":152.42,"body":"That's right. It is a pleasure"},{"startTime":148.94,"endTime":152.42,"body":"to reconnect with Suraj in"},{"startTime":152.42,"endTime":156.44,"body":"today's episode, and people like"},{"startTime":152.42,"endTime":156.44,"body":"Suraj, members like Suraj are"},{"startTime":156.44,"endTime":158.96,"body":"fantastic to catch up with"},{"startTime":156.44,"endTime":158.96,"body":"because they've achieved such"},{"startTime":159.02,"endTime":162.52,"body":"remarkable success with the"},{"startTime":159.02,"endTime":162.52,"body":"dropship unlocked masterclass"},{"startTime":162.52,"endTime":167.26,"body":"program. So this is a second"},{"startTime":162.52,"endTime":167.26,"body":"follow up episode with Suraj,"},{"startTime":167.26,"endTime":170.08,"body":"because we've already done one"},{"startTime":167.26,"endTime":170.08,"body":"episode and that went down very"},{"startTime":170.08,"endTime":173.02,"body":"well, so we wanted to bring him"},{"startTime":170.08,"endTime":173.02,"body":"back and find out the success"},{"startTime":173.02,"endTime":176.14,"body":"that he's seen since the first"},{"startTime":173.02,"endTime":176.14,"body":"episode, and his journey over"},{"startTime":176.14,"endTime":179.8,"body":"the last eight months since we"},{"startTime":176.14,"endTime":179.8,"body":"first spoke is truly inspiring,"},{"startTime":179.8,"endTime":183.42,"body":"and it does showcase the power"},{"startTime":179.8,"endTime":183.42,"body":"of the home turf advantage model"},{"startTime":183.42,"endTime":186.54,"body":"that you teach Lewis so urges"},{"startTime":183.42,"endTime":186.54,"body":"experience demonstrates what"},{"startTime":186.54,"endTime":190.14,"body":"happens, crucially, when you"},{"startTime":186.54,"endTime":190.14,"body":"trust the process, put in the"},{"startTime":190.14,"endTime":193.92,"body":"work and leverage a proven"},{"startTime":190.14,"endTime":193.92,"body":"business model. Think his his"},{"startTime":193.92,"endTime":196.56,"body":"actual success over the last"},{"startTime":193.92,"endTime":196.56,"body":"eight months and before that as"},{"startTime":196.56,"endTime":199.86,"body":"well, is an example of how"},{"startTime":196.56,"endTime":199.86,"body":"following step by step guidance,"},{"startTime":200.04,"endTime":203.78,"body":"but also putting in the work can"},{"startTime":200.04,"endTime":203.78,"body":"lead to real world success."},{"startTime":203.78,"endTime":206.9,"body":"What's particularly exciting"},{"startTime":203.78,"endTime":206.9,"body":"about Suraj story that we're"},{"startTime":206.9,"endTime":209.42,"body":"going to hear in today's"},{"startTime":206.9,"endTime":209.42,"body":"interview is how we overcame"},{"startTime":209.42,"endTime":213.5,"body":"some challenges and reached new"},{"startTime":209.42,"endTime":213.5,"body":"heights since the last time that"},{"startTime":213.5,"endTime":216.62,"body":"we spoke to him. This is a"},{"startTime":213.5,"endTime":216.62,"body":"powerful reminder of what's"},{"startTime":216.62,"endTime":219.98,"body":"possible when you push through"},{"startTime":216.62,"endTime":219.98,"body":"those initial doubts that you"},{"startTime":219.98,"endTime":223.12,"body":"feel before you start a business"},{"startTime":219.98,"endTime":223.12,"body":"and stay committed to your"},{"startTime":223.12,"endTime":227.32,"body":"goals. Yeah, as you listen to"},{"startTime":223.12,"endTime":227.32,"body":"Suraj interview today, pay close"},{"startTime":227.32,"endTime":230.14,"body":"attention to the key turning"},{"startTime":227.32,"endTime":230.14,"body":"points in his journey from"},{"startTime":230.26,"endTime":233.08,"body":"finding his footing with"},{"startTime":230.26,"endTime":233.08,"body":"suppliers to scaling up his"},{"startTime":233.08,"endTime":235.84,"body":"business. These insights offer"},{"startTime":233.08,"endTime":235.84,"body":"valuable lessons for anyone"},{"startTime":235.84,"endTime":239.02,"body":"looking to build a thriving e"},{"startTime":235.84,"endTime":239.02,"body":"commerce business."},{"startTime":239.2,"endTime":242.64,"body":"So whether you're starting out"},{"startTime":239.2,"endTime":242.64,"body":"at the moment or contemplating"},{"startTime":242.64,"endTime":245.88,"body":"taking the leap into"},{"startTime":242.64,"endTime":245.88,"body":"dropshipping, Suraj experience"},{"startTime":245.88,"endTime":249.42,"body":"provides actionable advice and"},{"startTime":245.88,"endTime":249.42,"body":"inspiration. His story shows"},{"startTime":249.42,"endTime":252.66,"body":"that success is achievable"},{"startTime":249.42,"endTime":252.66,"body":"regardless of your background or"},{"startTime":252.66,"endTime":256.26,"body":"your technical skills. Suraj"},{"startTime":252.66,"endTime":256.26,"body":"journey also highlights the"},{"startTime":256.26,"endTime":258.78,"body":"power of community and"},{"startTime":256.26,"endTime":258.78,"body":"mentorship in our dropship"},{"startTime":258.78,"endTime":261.8,"body":"unlocked masterclass, members"},{"startTime":258.78,"endTime":261.8,"body":"like Suraj have access to"},{"startTime":261.8,"endTime":265.46,"body":"ongoing support, live coaching"},{"startTime":261.8,"endTime":265.46,"body":"calls, live member meetups and a"},{"startTime":265.46,"endTime":268.52,"body":"network of like minded"},{"startTime":265.46,"endTime":268.52,"body":"entrepreneurs. So let's dive"},{"startTime":268.52,"endTime":272.48,"body":"into Suraj story and discover"},{"startTime":268.52,"endTime":272.48,"body":"how he transformed his life"},{"startTime":272.54,"endTime":275.42,"body":"through high ticket, drop"},{"startTime":272.54,"endTime":275.42,"body":"shipping, his journey could be"},{"startTime":275.42,"endTime":278.96,"body":"the motivation you need to start"},{"startTime":275.42,"endTime":278.96,"body":"your own success story. So"},{"startTime":278.96,"endTime":282.28,"body":"Suraj, welcome to the podcast."},{"startTime":278.96,"endTime":282.28,"body":"Great to have you back. Thanks,"},{"startTime":282.28,"endTime":286.6,"body":"Lewis, it's great to be back."},{"startTime":282.28,"endTime":286.6,"body":"And James, you know I remember"},{"startTime":287.2,"endTime":290.44,"body":"fondly speaking with you last"},{"startTime":287.2,"endTime":290.44,"body":"time. And yeah, really looking"},{"startTime":290.44,"endTime":293.74,"body":"forward to jumping back on to"},{"startTime":290.44,"endTime":293.74,"body":"follow up from that. I think"},{"startTime":293.74,"endTime":295.48,"body":"it's been eight, nine months or"},{"startTime":293.74,"endTime":295.48,"body":"so."},{"startTime":295.96,"endTime":299.56,"body":"Yeah, I know last time we spoke,"},{"startTime":295.96,"endTime":299.56,"body":"you'd just crossed that elusive"},{"startTime":299.62,"endTime":302.52,"body":"12. Whole 1000 pound in sales"},{"startTime":299.62,"endTime":302.52,"body":"milestone, and that was pretty"},{"startTime":302.52,"endTime":304.74,"body":"early in your journey, if I"},{"startTime":302.52,"endTime":304.74,"body":"remember, that was after two"},{"startTime":304.74,"endTime":307.8,"body":"months since launching your"},{"startTime":304.74,"endTime":307.8,"body":"store. So off to a flying start,"},{"startTime":307.98,"endTime":310.62,"body":"and before we get into your"},{"startTime":307.98,"endTime":310.62,"body":"progress, maybe just for anyone"},{"startTime":310.62,"endTime":312.6,"body":"who didn't hear our first"},{"startTime":310.62,"endTime":312.6,"body":"interview, and we'll make sure"},{"startTime":312.6,"endTime":315.12,"body":"we link that below, so that"},{"startTime":312.6,"endTime":315.12,"body":"anyone who wants to go back and"},{"startTime":315.12,"endTime":318.84,"body":"get that context and hear the"},{"startTime":315.12,"endTime":318.84,"body":"earlier story in your journey."},{"startTime":319.14,"endTime":323.12,"body":"And can can do so, but kind of"},{"startTime":319.14,"endTime":323.12,"body":"where were you before joining"},{"startTime":323.18,"endTime":326.66,"body":"dropship unlocked? What was life"},{"startTime":323.18,"endTime":326.66,"body":"like back at the point before"},{"startTime":326.66,"endTime":328.82,"body":"you joined? And paint a bit of a"},{"startTime":326.66,"endTime":328.82,"body":"picture for it, if you can."},{"startTime":328.82,"endTime":329.84,"body":"Suraj, yeah. So"},{"startTime":329.84,"endTime":335.0,"body":"I was a dropship dabbler, if you"},{"startTime":329.84,"endTime":335.0,"body":"will. I was always interested in"},{"startTime":335.12,"endTime":340.42,"body":"E commerce and a product based"},{"startTime":335.12,"endTime":340.42,"body":"business. So my background, this"},{"startTime":340.42,"endTime":344.08,"body":"is not my first business, or"},{"startTime":340.42,"endTime":344.08,"body":"this wasn't my first business. I"},{"startTime":344.08,"endTime":347.08,"body":"already own and run another"},{"startTime":344.08,"endTime":347.08,"body":"business, but it's not E"},{"startTime":347.08,"endTime":350.08,"body":"commerce. It's very service"},{"startTime":347.08,"endTime":350.08,"body":"based business, very, very"},{"startTime":350.08,"endTime":353.68,"body":"different mindset, different"},{"startTime":350.08,"endTime":353.68,"body":"model, difference in our day to"},{"startTime":353.68,"endTime":358.66,"body":"day operations. And I've always"},{"startTime":353.68,"endTime":358.66,"body":"wanted to try my hand at a"},{"startTime":358.66,"endTime":361.14,"body":"product based business, and E"},{"startTime":358.66,"endTime":361.14,"body":"commerce obviously made, made"},{"startTime":361.14,"endTime":364.86,"body":"the most sense, and over the"},{"startTime":361.14,"endTime":364.86,"body":"years, I had dabbled in the"},{"startTime":364.86,"endTime":369.24,"body":"more, let's say, well known or"},{"startTime":364.86,"endTime":369.24,"body":"traditional dropship model,"},{"startTime":369.24,"endTime":373.8,"body":"which is plug into Aliexpress"},{"startTime":369.24,"endTime":373.8,"body":"with a with a very, very simple"},{"startTime":373.92,"endTime":379.2,"body":"Shopify website and run some"},{"startTime":373.92,"endTime":379.2,"body":"cold traffic, Facebook ads and"},{"startTime":379.2,"endTime":382.58,"body":"hope for The best. There wasn't"},{"startTime":379.2,"endTime":382.58,"body":"really much of a a business"},{"startTime":382.58,"endTime":386.78,"body":"strategy behind it. It was very"},{"startTime":382.58,"endTime":386.78,"body":"much, well, try and make as many"},{"startTime":386.78,"endTime":389.3,"body":"sales as you can before your"},{"startTime":386.78,"endTime":389.3,"body":"site gets shut down, or your ads"},{"startTime":389.3,"endTime":392.36,"body":"get shut down because of the low"},{"startTime":389.3,"endTime":392.36,"body":"quality products, or before"},{"startTime":392.36,"endTime":395.54,"body":"Shopify says, you know, we're"},{"startTime":392.36,"endTime":395.54,"body":"banning you from Shopify because"},{"startTime":395.54,"endTime":399.32,"body":"the products aren't high quality"},{"startTime":395.54,"endTime":399.32,"body":"enough, or your business just"},{"startTime":399.32,"endTime":402.7,"body":"pieces out because it takes"},{"startTime":399.32,"endTime":402.7,"body":"three weeks for something to get"},{"startTime":402.7,"endTime":406.48,"body":"delivered from from China or"},{"startTime":402.7,"endTime":406.48,"body":"from somewhere else in Asia, and"},{"startTime":406.48,"endTime":410.56,"body":"customers in the UK and in the"},{"startTime":406.48,"endTime":410.56,"body":"US as well, where I was selling"},{"startTime":411.7,"endTime":415.24,"body":"had just just not used to that"},{"startTime":411.7,"endTime":415.24,"body":"anymore. We and you could say,"},{"startTime":415.24,"endTime":417.76,"body":"on one hand, it's because we're"},{"startTime":415.24,"endTime":417.76,"body":"all becoming more and more"},{"startTime":417.76,"endTime":420.84,"body":"impatient with quick access to"},{"startTime":417.76,"endTime":420.84,"body":"things on the internet. But"},{"startTime":420.84,"endTime":423.66,"body":"actually, I don't think it's an"},{"startTime":420.84,"endTime":423.66,"body":"impatient I don't think it's a"},{"startTime":423.66,"endTime":427.86,"body":"bad quality. We've just become"},{"startTime":423.66,"endTime":427.86,"body":"used to our way of life in"},{"startTime":427.86,"endTime":431.04,"body":"Europe, in all of Europe, I"},{"startTime":427.86,"endTime":431.04,"body":"guess, and the US, where we"},{"startTime":431.04,"endTime":434.52,"body":"expect deliveries within the"},{"startTime":431.04,"endTime":434.52,"body":"day, or within two days, or I"},{"startTime":434.58,"endTime":437.88,"body":"think we can probably be"},{"startTime":434.58,"endTime":437.88,"body":"comfortable with three days. And"},{"startTime":437.88,"endTime":440.36,"body":"I know, certainly for me, if"},{"startTime":437.88,"endTime":440.36,"body":"something hasn't arrived in"},{"startTime":440.36,"endTime":442.82,"body":"three or four days, I'm putting"},{"startTime":440.36,"endTime":442.82,"body":"in a claim to say something's"},{"startTime":442.82,"endTime":446.06,"body":"lost in the post that the post,"},{"startTime":442.82,"endTime":446.06,"body":"he's stolen it, or someone's"},{"startTime":446.06,"endTime":450.26,"body":"someone's nicked it from my"},{"startTime":446.06,"endTime":450.26,"body":"front door. And you know, if the"},{"startTime":450.26,"endTime":453.44,"body":"nor the norm, which used to be"},{"startTime":450.26,"endTime":453.44,"body":"you've got to wait two weeks or"},{"startTime":453.44,"endTime":456.98,"body":"three weeks for delivery, is so"},{"startTime":453.44,"endTime":456.98,"body":"long gone now, when you're"},{"startTime":456.98,"endTime":460.9,"body":"trying to sell that as a value"},{"startTime":456.98,"endTime":460.9,"body":"proposition with the dropship"},{"startTime":461.2,"endTime":463.78,"body":"business, even though the"},{"startTime":461.2,"endTime":463.78,"body":"product is low cost. And you"},{"startTime":463.78,"endTime":466.42,"body":"think, Well, yeah, I'm only"},{"startTime":463.78,"endTime":466.42,"body":"paying a few pounds or a few"},{"startTime":466.42,"endTime":470.26,"body":"dollars for this, and so I'm"},{"startTime":466.42,"endTime":470.26,"body":"happy to wait three weeks. I"},{"startTime":470.38,"endTime":473.08,"body":"don't think that works anymore."},{"startTime":470.38,"endTime":473.08,"body":"So that was what I was doing"},{"startTime":473.08,"endTime":477.1,"body":"before I joined DSC or dropship"},{"startTime":473.08,"endTime":477.1,"body":"unlock, which was dabbling in"},{"startTime":477.1,"endTime":481.62,"body":"this sort of long delivery time"},{"startTime":477.1,"endTime":481.62,"body":"Chinese product, drop, shipping,"},{"startTime":481.62,"endTime":485.1,"body":"model, and I don't want to say"},{"startTime":481.62,"endTime":485.1,"body":"too much bad stuff about it,"},{"startTime":485.1,"endTime":488.22,"body":"because I did make some money. I"},{"startTime":485.1,"endTime":488.22,"body":"made some sales from it, but"},{"startTime":488.58,"endTime":491.22,"body":"very, very quickly you learn"},{"startTime":488.58,"endTime":491.22,"body":"it's just not sustainable,"},{"startTime":491.22,"endTime":496.86,"body":"because you're selling things"},{"startTime":491.22,"endTime":496.86,"body":"for 20, $30 if that, and your"},{"startTime":496.86,"endTime":500.42,"body":"refund rate is quite high,"},{"startTime":496.86,"endTime":500.42,"body":"because, like I said, Someone's"},{"startTime":500.42,"endTime":503.06,"body":"waiting three weeks and two"},{"startTime":500.42,"endTime":503.06,"body":"weeks in, they're like, Well,"},{"startTime":503.3,"endTime":507.08,"body":"no, I'm not waiting any longer."},{"startTime":503.3,"endTime":507.08,"body":"And you're, you know, you're"},{"startTime":507.08,"endTime":510.68,"body":"really stuck there, because the"},{"startTime":507.08,"endTime":510.68,"body":"product is on its way, so the"},{"startTime":510.68,"endTime":512.84,"body":"customer will get it in a few"},{"startTime":510.68,"endTime":512.84,"body":"days time, but they're now"},{"startTime":512.84,"endTime":515.36,"body":"asking for a refund. So you're"},{"startTime":512.84,"endTime":515.36,"body":"trying to battle with a customer"},{"startTime":515.36,"endTime":518.42,"body":"constantly saying, Well, can you"},{"startTime":515.36,"endTime":518.42,"body":"give it another week? And"},{"startTime":518.42,"endTime":521.02,"body":"they're like, Well, no, I can"},{"startTime":518.42,"endTime":521.02,"body":"now just go and get it from my"},{"startTime":521.02,"endTime":524.68,"body":"local store or whatever. So"},{"startTime":521.02,"endTime":524.68,"body":"constantly end up in this"},{"startTime":525.4,"endTime":531.04,"body":"vicious cycle of sale, refund,"},{"startTime":525.4,"endTime":531.04,"body":"sale, refund, and then the worst"},{"startTime":531.04,"endTime":533.74,"body":"thing is, if they get the"},{"startTime":531.04,"endTime":533.74,"body":"product it's faulty, you have to"},{"startTime":533.74,"endTime":536.86,"body":"refund it anyway, because"},{"startTime":533.74,"endTime":536.86,"body":"there's just no point in getting"},{"startTime":536.86,"endTime":539.74,"body":"it sent back to China, where it"},{"startTime":536.86,"endTime":539.74,"body":"comes from, because it's just"},{"startTime":539.74,"endTime":542.7,"body":"going to cost you more money. So"},{"startTime":539.74,"endTime":542.7,"body":"you end up in this perpetual"},{"startTime":542.7,"endTime":547.5,"body":"loop of refunds and bad customer"},{"startTime":542.7,"endTime":547.5,"body":"service, not intentional, bad"},{"startTime":547.5,"endTime":550.26,"body":"customer service, but it just"},{"startTime":547.5,"endTime":550.26,"body":"ends up being bad customer"},{"startTime":550.26,"endTime":553.62,"body":"service. And I did that probably"},{"startTime":550.26,"endTime":553.62,"body":"on two or three websites. I"},{"startTime":553.62,"endTime":557.22,"body":"thought every time I launched a"},{"startTime":553.62,"endTime":557.22,"body":"new dropship website, I was"},{"startTime":557.22,"endTime":559.68,"body":"like, Well, this one's going to"},{"startTime":557.22,"endTime":559.68,"body":"be better. This one's going to"},{"startTime":559.68,"endTime":562.46,"body":"be better. Of course, it's"},{"startTime":559.68,"endTime":562.46,"body":"always the same same old story."},{"startTime":563.72,"endTime":567.14,"body":"You know, I was, I was always"},{"startTime":563.72,"endTime":567.14,"body":"interested in in doing it"},{"startTime":567.14,"endTime":570.32,"body":"better. And that's when I came"},{"startTime":567.14,"endTime":570.32,"body":"across DSU and home turf"},{"startTime":570.32,"endTime":573.74,"body":"advantage and the business"},{"startTime":570.32,"endTime":573.74,"body":"model, which seemed more like a"},{"startTime":573.74,"endTime":576.8,"body":"real business and not just like"},{"startTime":573.74,"endTime":576.8,"body":"a bit of a get rich quick scheme"},{"startTime":576.8,"endTime":577.82,"body":"or a hobby. Yeah,"},{"startTime":577.82,"endTime":581.56,"body":"it's actually a very similar"},{"startTime":577.82,"endTime":581.56,"body":"story that we both share Suraj"},{"startTime":581.56,"endTime":584.74,"body":"in. So that's the dropshipping"},{"startTime":581.56,"endTime":584.74,"body":"model that you sort of first get"},{"startTime":584.74,"endTime":587.68,"body":"presented with. But there are"},{"startTime":584.74,"endTime":587.68,"body":"some difficulties. And long"},{"startTime":587.68,"endTime":590.26,"body":"term, it's a difficult business"},{"startTime":587.68,"endTime":590.26,"body":"to run because we are reliant on"},{"startTime":590.26,"endTime":593.2,"body":"our supplier quality and the"},{"startTime":590.26,"endTime":593.2,"body":"product quality, and if they're"},{"startTime":593.2,"endTime":596.86,"body":"not there, we're often left to"},{"startTime":593.2,"endTime":596.86,"body":"pick up the pieces. So But"},{"startTime":596.86,"endTime":599.32,"body":"anyway, I want to get into like,"},{"startTime":596.86,"endTime":599.32,"body":"the challenges that you are"},{"startTime":599.32,"endTime":602.04,"body":"facing on a day. Today, because"},{"startTime":599.32,"endTime":602.04,"body":"you've got your other business"},{"startTime":602.1,"endTime":604.8,"body":"that's up and running. So I"},{"startTime":602.1,"endTime":604.8,"body":"wonder why, what was it in your"},{"startTime":604.8,"endTime":607.86,"body":"mind that really pushed you"},{"startTime":604.8,"endTime":607.86,"body":"towards wanting an E commerce"},{"startTime":607.86,"endTime":610.38,"body":"business in the first place?"},{"startTime":607.86,"endTime":610.38,"body":"What were the sort of challenges"},{"startTime":610.38,"endTime":613.08,"body":"you were facing, and what was"},{"startTime":610.38,"endTime":613.08,"body":"leading you to be inspired to"},{"startTime":613.08,"endTime":614.46,"body":"build another online business?"},{"startTime":613.08,"endTime":614.46,"body":"Yeah,"},{"startTime":614.46,"endTime":617.82,"body":"it's a great question, James. I"},{"startTime":614.46,"endTime":617.82,"body":"think one of the driving forces"},{"startTime":617.82,"endTime":620.9,"body":"was, as an entrepreneur, you"},{"startTime":617.82,"endTime":620.9,"body":"always want to try and explore"},{"startTime":620.9,"endTime":624.08,"body":"more revenue streams, and you're"},{"startTime":620.9,"endTime":624.08,"body":"kind of never satisfied, right?"},{"startTime":624.08,"endTime":627.5,"body":"You always want more. And that's"},{"startTime":624.08,"endTime":627.5,"body":"not coming from a place of"},{"startTime":627.5,"endTime":630.62,"body":"greed. It's coming from a place"},{"startTime":627.5,"endTime":630.62,"body":"and I really like this, this"},{"startTime":630.62,"endTime":634.1,"body":"phrase, this is a quote I think"},{"startTime":630.62,"endTime":634.1,"body":"I'm going to credit to the right"},{"startTime":634.1,"endTime":637.34,"body":"person. It was a Mahatma Gandhi"},{"startTime":634.1,"endTime":637.34,"body":"quote from way back, you know,"},{"startTime":637.4,"endTime":640.72,"body":"long before I knew us around,"},{"startTime":637.4,"endTime":640.72,"body":"and he said, you should live"},{"startTime":640.72,"endTime":645.1,"body":"your life with a healthy amount"},{"startTime":640.72,"endTime":645.1,"body":"of discontent, and that's a"},{"startTime":645.1,"endTime":649.54,"body":"really fine line between living"},{"startTime":645.1,"endTime":649.54,"body":"a greedy life and always wanting"},{"startTime":649.54,"endTime":653.56,"body":"more more more, but having a"},{"startTime":649.54,"endTime":653.56,"body":"healthy level of discontent. And"},{"startTime":653.56,"endTime":657.04,"body":"I think I really resonated with"},{"startTime":653.56,"endTime":657.04,"body":"that, or at least I convinced"},{"startTime":657.04,"endTime":660.04,"body":"myself that I wasn't greedy. I"},{"startTime":657.04,"endTime":660.04,"body":"was just healthily discontent"},{"startTime":660.04,"endTime":665.82,"body":"with what I had, and I always"},{"startTime":660.04,"endTime":665.82,"body":"wanted to improve. I always"},{"startTime":665.82,"endTime":669.6,"body":"wanted to test myself and want"},{"startTime":665.82,"endTime":669.6,"body":"that little bit more and take"},{"startTime":669.6,"endTime":675.36,"body":"the next step in my business."},{"startTime":669.6,"endTime":675.36,"body":"And for me, from a personal"},{"startTime":675.36,"endTime":679.02,"body":"challenge, it was, Can I do what"},{"startTime":675.36,"endTime":679.02,"body":"I did with my service business,"},{"startTime":679.02,"endTime":682.58,"body":"with an E commerce business, and"},{"startTime":679.02,"endTime":682.58,"body":"it was something that always"},{"startTime":682.64,"endTime":685.82,"body":"piqued my interest. It was"},{"startTime":682.64,"endTime":685.82,"body":"something that always I was sort"},{"startTime":685.82,"endTime":689.54,"body":"of fascinated by, but had eluded"},{"startTime":685.82,"endTime":689.54,"body":"me. I was really keen to kind of"},{"startTime":689.54,"endTime":693.2,"body":"test myself, create a new"},{"startTime":689.54,"endTime":693.2,"body":"revenue stream for myself and"},{"startTime":693.2,"endTime":696.14,"body":"for my business, and kind of"},{"startTime":693.2,"endTime":696.14,"body":"prove just to myself. I didn't"},{"startTime":696.14,"endTime":698.78,"body":"really I was at a stage in life."},{"startTime":696.14,"endTime":698.78,"body":"I didn't really need to prove it"},{"startTime":698.78,"endTime":701.26,"body":"to anyone else. Just wanted to"},{"startTime":698.78,"endTime":701.26,"body":"prove to myself. Could I do"},{"startTime":701.26,"endTime":704.62,"body":"this? Was it a fluke with my"},{"startTime":701.26,"endTime":704.62,"body":"service business, or can I can I"},{"startTime":704.68,"endTime":708.22,"body":"do this again and do the"},{"startTime":704.68,"endTime":708.22,"body":"principles of business apply in"},{"startTime":708.22,"endTime":713.26,"body":"both models? And of course, you"},{"startTime":708.22,"endTime":713.26,"body":"have the lifestyle side of"},{"startTime":713.26,"endTime":717.1,"body":"things as well, right? You"},{"startTime":713.26,"endTime":717.1,"body":"always want to hedge your bets"},{"startTime":717.1,"endTime":720.22,"body":"against something not working"},{"startTime":717.1,"endTime":720.22,"body":"out. So if my current business"},{"startTime":720.22,"endTime":724.32,"body":"started to not work anymore, or"},{"startTime":720.22,"endTime":724.32,"body":"to drop, or if something were to"},{"startTime":724.32,"endTime":727.62,"body":"happen there, I always wanted,"},{"startTime":724.32,"endTime":727.62,"body":"almost like an insurance policy"},{"startTime":727.62,"endTime":731.58,"body":"or a backup revenue stream to"},{"startTime":727.62,"endTime":731.58,"body":"fall back on. And that was"},{"startTime":731.58,"endTime":735.18,"body":"always my motivation. It was"},{"startTime":731.58,"endTime":735.18,"body":"never coming from a place of, I"},{"startTime":735.18,"endTime":739.56,"body":"just want more money. I want"},{"startTime":735.18,"endTime":739.56,"body":"more recognition. It was nothing"},{"startTime":739.56,"endTime":743.42,"body":"like that at all. Was very much"},{"startTime":739.56,"endTime":743.42,"body":"a I just want to challenge"},{"startTime":743.42,"endTime":746.96,"body":"myself, keep my mind active and"},{"startTime":743.42,"endTime":746.96,"body":"not get complacent with what I"},{"startTime":746.96,"endTime":753.32,"body":"was currently doing from a more"},{"startTime":746.96,"endTime":753.32,"body":"relatable perspective. I guess I"},{"startTime":753.32,"endTime":758.96,"body":"also wanted ways to explore not"},{"startTime":753.32,"endTime":758.96,"body":"having to work as much anymore"},{"startTime":758.96,"endTime":764.32,"body":"or have the ability to make"},{"startTime":758.96,"endTime":764.32,"body":"different types of decisions."},{"startTime":765.22,"endTime":771.22,"body":"And you know, that's always been"},{"startTime":765.22,"endTime":771.22,"body":"in my as a business owner, as an"},{"startTime":771.22,"endTime":775.54,"body":"entrepreneur. It's always been"},{"startTime":771.22,"endTime":775.54,"body":"sort of the core of my My why is"},{"startTime":775.6,"endTime":779.02,"body":"that flexibility, that freedom,"},{"startTime":775.6,"endTime":779.02,"body":"being able to make decisions,"},{"startTime":779.74,"endTime":784.38,"body":"not based on your finances, or"},{"startTime":779.74,"endTime":784.38,"body":"your nine to five or your, you"},{"startTime":784.38,"endTime":788.58,"body":"know, other sort of day to day"},{"startTime":784.38,"endTime":788.58,"body":"life, things that are going on"},{"startTime":788.58,"endTime":791.64,"body":"in everyone's lives. So yeah, it"},{"startTime":788.58,"endTime":791.64,"body":"wasn't so much like a challenge"},{"startTime":791.64,"endTime":795.24,"body":"where I was, you know, desperate"},{"startTime":791.64,"endTime":795.24,"body":"for some money or anything like"},{"startTime":795.24,"endTime":798.72,"body":"that, to to start a new business"},{"startTime":795.24,"endTime":798.72,"body":"or desperate to quit my job. It"},{"startTime":798.72,"endTime":803.42,"body":"was very much challenge myself"},{"startTime":798.72,"endTime":803.42,"body":"and see, see what happens."},{"startTime":803.72,"endTime":806.6,"body":"Yeah, I love that. I can relate"},{"startTime":803.72,"endTime":806.6,"body":"to that on so many different"},{"startTime":806.6,"endTime":810.08,"body":"levels. Because I think the"},{"startTime":806.6,"endTime":810.08,"body":"quote about seeking discontent,"},{"startTime":810.08,"endTime":813.38,"body":"a healthy level of discontent,"},{"startTime":810.08,"endTime":813.38,"body":"is fantastic, because you I mean"},{"startTime":813.38,"endTime":816.32,"body":"that is us as entrepreneurs."},{"startTime":813.38,"endTime":816.32,"body":"We're always striving. We're"},{"startTime":816.32,"endTime":819.2,"body":"always unless we are, certainly,"},{"startTime":816.32,"endTime":819.2,"body":"for me, unless I'm making"},{"startTime":819.2,"endTime":822.82,"body":"progress in some direction, I"},{"startTime":819.2,"endTime":822.82,"body":"feel that I'm going backwards. I"},{"startTime":822.82,"endTime":825.64,"body":"feel like I'm stagnating,"},{"startTime":822.82,"endTime":825.64,"body":"whether that's professionally"},{"startTime":825.64,"endTime":828.52,"body":"or, you know, developmentally,"},{"startTime":825.64,"endTime":828.52,"body":"like whatever, if I'm not"},{"startTime":828.52,"endTime":831.64,"body":"learning, if I'm not kind of"},{"startTime":828.52,"endTime":831.64,"body":"growing something in some way, I"},{"startTime":831.64,"endTime":834.04,"body":"feel like, what am I doing? I'm"},{"startTime":831.64,"endTime":834.04,"body":"just standing still. And"},{"startTime":834.64,"endTime":839.5,"body":"actually, I think it kind of"},{"startTime":834.64,"endTime":839.5,"body":"points to this misconception in"},{"startTime":839.5,"endTime":842.4,"body":"society that a lot of people"},{"startTime":839.5,"endTime":842.4,"body":"strive to, you know, work their"},{"startTime":842.4,"endTime":845.7,"body":"entire careers and then retire"},{"startTime":842.4,"endTime":845.7,"body":"and do nothing. And they kind of"},{"startTime":845.7,"endTime":849.06,"body":"paint this as if, like, the"},{"startTime":845.7,"endTime":849.06,"body":"nothingness is the the end goal."},{"startTime":849.3,"endTime":852.0,"body":"But you only need to speak to a"},{"startTime":849.3,"endTime":852.0,"body":"few people that are kind of"},{"startTime":852.0,"endTime":854.46,"body":"fresh into retirement. And"},{"startTime":852.0,"endTime":854.46,"body":"sometimes they're like, it's not"},{"startTime":854.46,"endTime":856.38,"body":"what I thought it was. I'm"},{"startTime":854.46,"endTime":856.38,"body":"really, like, bored. I need a"},{"startTime":856.38,"endTime":858.78,"body":"hobby. I need some and you"},{"startTime":856.38,"endTime":858.78,"body":"realize it's because there,"},{"startTime":858.78,"endTime":861.92,"body":"there's no progress happening."},{"startTime":858.78,"endTime":861.92,"body":"So it feels like for you, maybe"},{"startTime":861.92,"endTime":865.46,"body":"it wasn't so much a move of,"},{"startTime":861.92,"endTime":865.46,"body":"like desperation, like I need"},{"startTime":865.7,"endTime":869.3,"body":"money, like you said right now,"},{"startTime":865.7,"endTime":869.3,"body":"but it was a kind of a rumbling"},{"startTime":869.48,"endTime":871.88,"body":"deep down, of like, there's,"},{"startTime":869.48,"endTime":871.88,"body":"there's something there,"},{"startTime":871.88,"endTime":875.42,"body":"entrepreneurial that's not"},{"startTime":871.88,"endTime":875.42,"body":"satisfied yet, and I need to"},{"startTime":875.42,"endTime":878.12,"body":"continue growing towards that."},{"startTime":875.42,"endTime":878.12,"body":"So I imagine a lot of our"},{"startTime":878.12,"endTime":882.04,"body":"listeners hearing that are in a"},{"startTime":878.12,"endTime":882.04,"body":"very similar situation and that"},{"startTime":882.04,"endTime":885.94,"body":"you were in back then. Siraj, so"},{"startTime":882.04,"endTime":885.94,"body":"feeling Stark or lacking"},{"startTime":885.94,"endTime":888.88,"body":"freedom. I think autonomy is the"},{"startTime":885.94,"endTime":888.88,"body":"keyword that comes up very"},{"startTime":888.88,"endTime":891.76,"body":"frequently people lacking that"},{"startTime":888.88,"endTime":891.76,"body":"autonomy, that control, as you"},{"startTime":891.76,"endTime":896.02,"body":"put it, to make decisions. And"},{"startTime":891.76,"endTime":896.02,"body":"so what was it then that if you"},{"startTime":896.02,"endTime":898.84,"body":"weren't in kind of a dire"},{"startTime":896.02,"endTime":898.84,"body":"situation, you know, it wasn't"},{"startTime":898.84,"endTime":901.68,"body":"like make or. Break I've got to"},{"startTime":898.84,"endTime":901.68,"body":"do something. It was like,"},{"startTime":901.68,"endTime":904.08,"body":"actually, there's a that,"},{"startTime":901.68,"endTime":904.08,"body":"there's something I need to"},{"startTime":904.08,"endTime":907.08,"body":"fulfill here by doing this. What"},{"startTime":904.08,"endTime":907.08,"body":"was it that ultimately pushed"},{"startTime":907.08,"endTime":910.68,"body":"you to seek something different"},{"startTime":907.08,"endTime":910.68,"body":"and end up joining us at the job"},{"startTime":910.68,"endTime":913.02,"body":"ship unlocked masterclass, like,"},{"startTime":910.68,"endTime":913.02,"body":"what was your dream for the"},{"startTime":913.02,"endTime":915.18,"body":"future? Maybe we talked about"},{"startTime":913.02,"endTime":915.18,"body":"kind of the pains and the"},{"startTime":915.18,"endTime":917.88,"body":"struggles, but maybe you can"},{"startTime":915.18,"endTime":917.88,"body":"paint a bit of a picture around"},{"startTime":918.0,"endTime":919.08,"body":"what were you striving for?"},{"startTime":919.26,"endTime":925.4,"body":"Yes, I was striving to build a"},{"startTime":919.26,"endTime":925.4,"body":"real business, not just an"},{"startTime":925.4,"endTime":929.6,"body":"anonymous online facade of a"},{"startTime":925.4,"endTime":929.6,"body":"business, which I think a lot of"},{"startTime":929.6,"endTime":933.26,"body":"these Fly By Night dropship"},{"startTime":929.6,"endTime":933.26,"body":"sites are, because there's no"},{"startTime":933.32,"endTime":935.84,"body":"real custom service. You don't"},{"startTime":933.32,"endTime":935.84,"body":"really know where the product's"},{"startTime":935.84,"endTime":939.02,"body":"coming from. There's no"},{"startTime":935.84,"endTime":939.02,"body":"warranty, guarantees, none of"},{"startTime":939.02,"endTime":943.48,"body":"those real things that in this"},{"startTime":939.02,"endTime":943.48,"body":"part of the world we expect when"},{"startTime":943.48,"endTime":947.74,"body":"we buy products, there's a"},{"startTime":943.48,"endTime":947.74,"body":"certain level of quality,"},{"startTime":947.74,"endTime":951.7,"body":"certain level of customer care"},{"startTime":947.74,"endTime":951.7,"body":"before and after you buy"},{"startTime":951.7,"endTime":956.26,"body":"something. And the business that"},{"startTime":951.7,"endTime":956.26,"body":"I was running was a real UK"},{"startTime":956.26,"endTime":960.1,"body":"business with real UK customers,"},{"startTime":956.26,"endTime":960.1,"body":"with real customer service and"},{"startTime":960.1,"endTime":964.92,"body":"real people behind it, and I was"},{"startTime":960.1,"endTime":964.92,"body":"striving to build that type of"},{"startTime":964.92,"endTime":968.4,"body":"realness with a dropship"},{"startTime":964.92,"endTime":968.4,"body":"business. I think maybe it was a"},{"startTime":968.4,"endTime":971.58,"body":"misconception of mine that a"},{"startTime":968.4,"endTime":971.58,"body":"dropship business wasn't really"},{"startTime":971.58,"endTime":977.04,"body":"a real, sustainable growth type"},{"startTime":971.58,"endTime":977.04,"body":"of business. It was kind of a"},{"startTime":977.04,"endTime":981.14,"body":"side hustle. I think I'd always"},{"startTime":977.04,"endTime":981.14,"body":"seen that, and my perception of"},{"startTime":981.14,"endTime":984.14,"body":"drop shipping was always that it"},{"startTime":981.14,"endTime":984.14,"body":"was, it was a side hustle. You"},{"startTime":984.14,"endTime":987.14,"body":"could never make drop shipping"},{"startTime":984.14,"endTime":987.14,"body":"or E commerce your main business"},{"startTime":987.14,"endTime":991.22,"body":"unless you know your Amazon or"},{"startTime":987.14,"endTime":991.22,"body":"Etsy or not on the high street"},{"startTime":991.22,"endTime":994.46,"body":"or one of the major brands,"},{"startTime":991.22,"endTime":994.46,"body":"Wayfair or whatever. And that's"},{"startTime":994.46,"endTime":1000.3,"body":"where I was kind of really"},{"startTime":994.46,"endTime":1000.3,"body":"intrigued. I was like, how, how"},{"startTime":1000.3,"endTime":1005.16,"body":"are people doing this for real"},{"startTime":1000.3,"endTime":1005.16,"body":"and not treating it like a side"},{"startTime":1005.16,"endTime":1007.8,"body":"hustle? And and there was a time"},{"startTime":1005.16,"endTime":1007.8,"body":"in my in my sort of"},{"startTime":1007.8,"endTime":1012.0,"body":"entrepreneurial career, where I"},{"startTime":1007.8,"endTime":1012.0,"body":"really related to the whole side"},{"startTime":1012.0,"endTime":1014.88,"body":"hustle culture and all the"},{"startTime":1012.0,"endTime":1014.88,"body":"hustle culture in general, and"},{"startTime":1014.88,"endTime":1017.34,"body":"as I matured and grew up, I was"},{"startTime":1014.88,"endTime":1017.34,"body":"like, actually, I don't want a"},{"startTime":1017.34,"endTime":1020.18,"body":"side hustle. I don't want"},{"startTime":1017.34,"endTime":1020.18,"body":"something to be temporary, where"},{"startTime":1020.18,"endTime":1023.3,"body":"I'm building it for a little bit"},{"startTime":1020.18,"endTime":1023.3,"body":"of time and working on it, but"},{"startTime":1023.3,"endTime":1026.12,"body":"it's not going to last. It's"},{"startTime":1023.3,"endTime":1026.12,"body":"just there for now. And who"},{"startTime":1026.12,"endTime":1029.42,"body":"knows what's going to happen in"},{"startTime":1026.12,"endTime":1029.42,"body":"six months or 12 months time? I"},{"startTime":1029.42,"endTime":1031.4,"body":"wanted to build something"},{"startTime":1029.42,"endTime":1031.4,"body":"sustainable, something"},{"startTime":1031.4,"endTime":1035.6,"body":"brandable, potentially something"},{"startTime":1031.4,"endTime":1035.6,"body":"sellable, and that's really what"},{"startTime":1035.6,"endTime":1039.74,"body":"I was looking for. So when I"},{"startTime":1035.6,"endTime":1039.74,"body":"started seeing information about"},{"startTime":1039.74,"endTime":1043.3,"body":"about dropship unlocked and"},{"startTime":1039.74,"endTime":1043.3,"body":"building a real, sustainable"},{"startTime":1043.3,"endTime":1047.44,"body":"business, real company, real"},{"startTime":1043.3,"endTime":1047.44,"body":"service, real products. That's"},{"startTime":1047.74,"endTime":1050.5,"body":"really what appealed to me. And"},{"startTime":1047.74,"endTime":1050.5,"body":"I was like, yes, that speaks to"},{"startTime":1050.5,"endTime":1054.4,"body":"me and my experience, and also"},{"startTime":1050.5,"endTime":1054.4,"body":"what I would expect as a"},{"startTime":1054.4,"endTime":1058.6,"body":"consumer when I'm buying"},{"startTime":1054.4,"endTime":1058.6,"body":"something online. I don't want"},{"startTime":1058.6,"endTime":1062.88,"body":"to buy something from a fly by"},{"startTime":1058.6,"endTime":1062.88,"body":"night website that if something"},{"startTime":1062.88,"endTime":1066.12,"body":"goes wrong, I next time I go to"},{"startTime":1062.88,"endTime":1066.12,"body":"their website, the website's"},{"startTime":1066.12,"endTime":1070.08,"body":"gone or I don't get a reply from"},{"startTime":1066.12,"endTime":1070.08,"body":"the inquiry form, or the the"},{"startTime":1070.38,"endTime":1074.16,"body":"customer service team, or the,"},{"startTime":1070.38,"endTime":1074.16,"body":"if there is a customer service"},{"startTime":1074.16,"endTime":1079.32,"body":"team, most times there's not. So"},{"startTime":1074.16,"endTime":1079.32,"body":"that's really the concept I was"},{"startTime":1079.32,"endTime":1083.66,"body":"striving for, and I was, I was"},{"startTime":1079.32,"endTime":1083.66,"body":"really glad to see that how you"},{"startTime":1083.66,"endTime":1089.72,"body":"were, were positioning DSU as a"},{"startTime":1083.66,"endTime":1089.72,"body":"real UK based, sustainable"},{"startTime":1089.84,"endTime":1094.28,"body":"business that you could grow"},{"startTime":1089.84,"endTime":1094.28,"body":"that wasn't one of these sort of"},{"startTime":1094.28,"endTime":1096.92,"body":"side hustle type businesses."},{"startTime":1094.28,"endTime":1096.92,"body":"Now, of course, you can still"},{"startTime":1097.16,"endTime":1100.66,"body":"treat this as a quote, unquote"},{"startTime":1097.16,"endTime":1100.66,"body":"side hustle, and you don't have"},{"startTime":1100.66,"endTime":1103.54,"body":"to have it take over your life"},{"startTime":1100.66,"endTime":1103.54,"body":"and take over your job and do"},{"startTime":1103.54,"endTime":1106.72,"body":"everything. You can still have"},{"startTime":1103.54,"endTime":1106.72,"body":"it both. There's no, no problems"},{"startTime":1106.72,"endTime":1110.26,"body":"with that at all. But for me"},{"startTime":1106.72,"endTime":1110.26,"body":"personally, I didn't want"},{"startTime":1110.26,"endTime":1114.04,"body":"another side hustle that takes"},{"startTime":1110.26,"endTime":1114.04,"body":"energy and you're just"},{"startTime":1114.04,"endTime":1116.8,"body":"constantly spinning and you're"},{"startTime":1114.04,"endTime":1116.8,"body":"in that vicious cycle all over"},{"startTime":1116.8,"endTime":1120.24,"body":"again. So I was striving to"},{"startTime":1116.8,"endTime":1120.24,"body":"build something that was"},{"startTime":1120.24,"endTime":1125.46,"body":"meaningful that could be seen as"},{"startTime":1120.24,"endTime":1125.46,"body":"a as an authority in in the"},{"startTime":1125.46,"endTime":1128.46,"body":"industry, or the niche that I"},{"startTime":1125.46,"endTime":1128.46,"body":"was going into, and that's"},{"startTime":1128.46,"endTime":1132.18,"body":"really what I was trying to go"},{"startTime":1128.46,"endTime":1132.18,"body":"for, is, is, is longevity in a"},{"startTime":1132.18,"endTime":1135.48,"body":"business, not something that"},{"startTime":1132.18,"endTime":1135.48,"body":"would come and go within six"},{"startTime":1135.48,"endTime":1136.26,"body":"months. Yeah,"},{"startTime":1136.32,"endTime":1138.9,"body":"there's a bit of a branding"},{"startTime":1136.32,"endTime":1138.9,"body":"issue, sometimes around"},{"startTime":1138.96,"endTime":1141.68,"body":"dropshipping, and thinking or"},{"startTime":1138.96,"endTime":1141.68,"body":"assuming that it's going to be a"},{"startTime":1141.68,"endTime":1144.44,"body":"fly by night business, that you"},{"startTime":1141.68,"endTime":1144.44,"body":"can get rich quick and then you"},{"startTime":1144.44,"endTime":1146.54,"body":"don't have to worry about"},{"startTime":1144.44,"endTime":1146.54,"body":"customer service. You just take"},{"startTime":1146.54,"endTime":1149.42,"body":"the money, take the orders."},{"startTime":1146.54,"endTime":1149.42,"body":"There's no people behind it. But"},{"startTime":1149.66,"endTime":1152.66,"body":"as you found out by dabbling,"},{"startTime":1149.66,"endTime":1152.66,"body":"you realize that if you are"},{"startTime":1152.66,"endTime":1154.94,"body":"going to make serious money,"},{"startTime":1152.66,"endTime":1154.94,"body":"you'll have to build a serious"},{"startTime":1154.94,"endTime":1157.88,"body":"business that can look after"},{"startTime":1154.94,"endTime":1157.88,"body":"customers, because ultimately we"},{"startTime":1157.88,"endTime":1160.84,"body":"get rewarded for the value that"},{"startTime":1157.88,"endTime":1160.84,"body":"we provide. So we've been on a"},{"startTime":1160.84,"endTime":1164.38,"body":"similar path there. Suraj and I"},{"startTime":1160.84,"endTime":1164.38,"body":"joined dropship or not, for very"},{"startTime":1164.38,"endTime":1167.68,"body":"similar reasons. So we painted"},{"startTime":1164.38,"endTime":1167.68,"body":"the picture of your values and"},{"startTime":1167.68,"endTime":1170.02,"body":"your your value system behind"},{"startTime":1167.68,"endTime":1170.02,"body":"why you wanted to build a"},{"startTime":1170.02,"endTime":1173.32,"body":"sustainable e commerce business."},{"startTime":1170.02,"endTime":1173.32,"body":"Let's dive into the those"},{"startTime":1173.32,"endTime":1177.4,"body":"initial few months that got you"},{"startTime":1173.32,"endTime":1177.4,"body":"off the ground. What work were"},{"startTime":1177.4,"endTime":1180.48,"body":"you putting in, and what was the"},{"startTime":1177.4,"endTime":1180.48,"body":"reason why you think you were"},{"startTime":1180.48,"endTime":1184.14,"body":"able to get up to 12,000 pounds"},{"startTime":1180.48,"endTime":1184.14,"body":"in sales within the first couple"},{"startTime":1184.14,"endTime":1185.1,"body":"of months. I'm"},{"startTime":1185.1,"endTime":1189.12,"body":"a stickler for process. I'm a"},{"startTime":1185.1,"endTime":1189.12,"body":"very much a process guy. I like"},{"startTime":1189.12,"endTime":1195.3,"body":"rules. I like structure. I'm not"},{"startTime":1189.12,"endTime":1195.3,"body":"like a freestyler, if that makes"},{"startTime":1195.3,"endTime":1198.9,"body":"any sense, if there's any sort"},{"startTime":1195.3,"endTime":1198.9,"body":"of if that definition makes"},{"startTime":1198.9,"endTime":1202.7,"body":"sense in this context. I like"},{"startTime":1198.9,"endTime":1202.7,"body":"doing things step by step by"},{"startTime":1202.7,"endTime":1205.46,"body":"process, and that's what really"},{"startTime":1202.7,"endTime":1205.46,"body":"appealed to me with the"},{"startTime":1205.46,"endTime":1209.06,"body":"masterclass. So I the first few"},{"startTime":1205.46,"endTime":1209.06,"body":"months, James, to answer your"},{"startTime":1209.06,"endTime":1212.54,"body":"question, was just follow the"},{"startTime":1209.06,"endTime":1212.54,"body":"process, unlearn what you think"},{"startTime":1212.54,"endTime":1216.14,"body":"you know or think you you've"},{"startTime":1212.54,"endTime":1216.14,"body":"learned before. And kind of put"},{"startTime":1216.14,"endTime":1219.98,"body":"that to one side, don't be"},{"startTime":1216.14,"endTime":1219.98,"body":"biasing yourself with things"},{"startTime":1219.98,"endTime":1223.24,"body":"that you think should work, and"},{"startTime":1219.98,"endTime":1223.24,"body":"you have to be really honest"},{"startTime":1223.24,"endTime":1225.46,"body":"with yourself to say, well, all"},{"startTime":1223.24,"endTime":1225.46,"body":"these things that I've tried"},{"startTime":1225.46,"endTime":1228.22,"body":"before, like there's a reason"},{"startTime":1225.46,"endTime":1228.22,"body":"I'm trying this now because"},{"startTime":1228.22,"endTime":1230.5,"body":"those things didn't work. So you"},{"startTime":1228.22,"endTime":1230.5,"body":"kind of have to let go of some"},{"startTime":1230.5,"endTime":1233.38,"body":"of that ego and some of that"},{"startTime":1230.5,"endTime":1233.38,"body":"pride to say, maybe I don't know"},{"startTime":1233.38,"endTime":1236.2,"body":"everything. Maybe I don't know,"},{"startTime":1233.38,"endTime":1236.2,"body":"or didn't know what I was doing,"},{"startTime":1236.2,"endTime":1241.62,"body":"and I had some some luck along"},{"startTime":1236.2,"endTime":1241.62,"body":"the way, but it wasn't enough to"},{"startTime":1241.62,"endTime":1245.28,"body":"say that this is the right way"},{"startTime":1241.62,"endTime":1245.28,"body":"of doing things. It was kind of"},{"startTime":1245.28,"endTime":1249.12,"body":"just hobbling along and figuring"},{"startTime":1245.28,"endTime":1249.12,"body":"out as you go along. So first"},{"startTime":1249.12,"endTime":1252.9,"body":"few months of joining I just"},{"startTime":1249.12,"endTime":1252.9,"body":"followed the process step by"},{"startTime":1252.9,"endTime":1255.42,"body":"step. And like I said, that"},{"startTime":1252.9,"endTime":1255.42,"body":"really speaks to me, and that"},{"startTime":1255.42,"endTime":1258.72,"body":"appeals to me as a like my"},{"startTime":1255.42,"endTime":1258.72,"body":"personality type, it just made"},{"startTime":1258.72,"endTime":1261.68,"body":"sense for me. I didn't have to"},{"startTime":1258.72,"endTime":1261.68,"body":"think. It took a lot of the"},{"startTime":1261.68,"endTime":1264.92,"body":"decision fatigue out. For me."},{"startTime":1261.68,"endTime":1264.92,"body":"Took a lot of the thinking out."},{"startTime":1264.92,"endTime":1268.94,"body":"It was like, Okay, step one,"},{"startTime":1264.92,"endTime":1268.94,"body":"just do that. Step two, just do"},{"startTime":1268.94,"endTime":1272.06,"body":"that. Step three, and so on. And"},{"startTime":1268.94,"endTime":1272.06,"body":"kind of trust the process. I"},{"startTime":1272.06,"endTime":1275.12,"body":"know it's a really obvious"},{"startTime":1272.06,"endTime":1275.12,"body":"cliche, like, just trust the"},{"startTime":1275.12,"endTime":1279.32,"body":"system, trust the process, but I"},{"startTime":1275.12,"endTime":1279.32,"body":"did do that. Kind of gave myself"},{"startTime":1279.32,"endTime":1283.0,"body":"in I gave into the process. And"},{"startTime":1279.32,"endTime":1283.0,"body":"I said, Okay, well, let's, let's"},{"startTime":1283.0,"endTime":1287.98,"body":"go, go down this route. And, you"},{"startTime":1283.0,"endTime":1287.98,"body":"know, on a day to day basis, it"},{"startTime":1287.98,"endTime":1291.52,"body":"was just about speaking with"},{"startTime":1287.98,"endTime":1291.52,"body":"suppliers research, a lot of lot"},{"startTime":1291.52,"endTime":1295.36,"body":"of the upfront hard work"},{"startTime":1291.52,"endTime":1295.36,"body":"research, which most people"},{"startTime":1295.36,"endTime":1299.02,"body":"probably skip and they want to"},{"startTime":1295.36,"endTime":1299.02,"body":"jump to the exciting stuff,"},{"startTime":1299.02,"endTime":1302.46,"body":"which is, set up a website, get"},{"startTime":1299.02,"endTime":1302.46,"body":"your ads running because you get"},{"startTime":1302.46,"endTime":1304.86,"body":"excited. You get a bit of a"},{"startTime":1302.46,"endTime":1304.86,"body":"dopamine hit when you see your"},{"startTime":1304.86,"endTime":1308.16,"body":"own ad on your feed and you're"},{"startTime":1304.86,"endTime":1308.16,"body":"like, oh, that's me. That's my"},{"startTime":1308.16,"endTime":1312.24,"body":"ad. I put that thing together. I"},{"startTime":1308.16,"endTime":1312.24,"body":"wrote that caption. Very cool."},{"startTime":1312.24,"endTime":1315.36,"body":"And then you see, you know, all"},{"startTime":1312.24,"endTime":1315.36,"body":"the likes on it, and you see the"},{"startTime":1315.36,"endTime":1319.5,"body":"stats on the back end, like,"},{"startTime":1315.36,"endTime":1319.5,"body":"wow, I made that happen. I think"},{"startTime":1319.5,"endTime":1323.72,"body":"that that process has to slow"},{"startTime":1319.5,"endTime":1323.72,"body":"down a little bit if you want to"},{"startTime":1323.72,"endTime":1326.72,"body":"do this properly. The first few"},{"startTime":1323.72,"endTime":1326.72,"body":"months, it wasn't a matter of"},{"startTime":1326.72,"endTime":1330.98,"body":"days or weeks. It was a number"},{"startTime":1326.72,"endTime":1330.98,"body":"of months that I just did the"},{"startTime":1331.1,"endTime":1335.48,"body":"groundwork all behind the"},{"startTime":1331.1,"endTime":1335.48,"body":"scenes. Nothing overly exciting"},{"startTime":1335.9,"endTime":1338.72,"body":"about running ads or building"},{"startTime":1335.9,"endTime":1338.72,"body":"website. It was just research."},{"startTime":1338.78,"endTime":1343.9,"body":"It was spreadsheets, putting in"},{"startTime":1338.78,"endTime":1343.9,"body":"ideas, running the numbers on"},{"startTime":1344.2,"endTime":1349.0,"body":"Google search volume, on brand"},{"startTime":1344.2,"endTime":1349.0,"body":"search volume, on looking at"},{"startTime":1349.06,"endTime":1352.12,"body":"competitor websites, looking at"},{"startTime":1349.06,"endTime":1352.12,"body":"all the brands, to see, well,"},{"startTime":1352.12,"endTime":1355.18,"body":"who's selling directly, who's"},{"startTime":1352.12,"endTime":1355.18,"body":"not selling directly, trying to"},{"startTime":1355.36,"endTime":1358.24,"body":"rebuild more of a plan. And"},{"startTime":1355.36,"endTime":1358.24,"body":"that's something I never really"},{"startTime":1358.24,"endTime":1361.98,"body":"had done in the past. I just"},{"startTime":1358.24,"endTime":1361.98,"body":"sort of thought of something and"},{"startTime":1361.98,"endTime":1365.1,"body":"then jump straight to the"},{"startTime":1361.98,"endTime":1365.1,"body":"website and adds pot without the"},{"startTime":1365.1,"endTime":1368.16,"body":"research. It kind of hoped for"},{"startTime":1365.1,"endTime":1368.16,"body":"the best. So the first few"},{"startTime":1368.16,"endTime":1370.68,"body":"months of putting in the"},{"startTime":1368.16,"endTime":1370.68,"body":"legwork, putting in that"},{"startTime":1370.68,"endTime":1377.16,"body":"groundwork, whilst probably"},{"startTime":1370.68,"endTime":1377.16,"body":"wasn't my most I wasn't the most"},{"startTime":1377.16,"endTime":1381.38,"body":"excited at that stage, it's"},{"startTime":1377.16,"endTime":1381.38,"body":"probably the most important,"},{"startTime":1381.38,"endTime":1383.9,"body":"because everything that came"},{"startTime":1381.38,"endTime":1383.9,"body":"afterwards kind of just fell"},{"startTime":1383.9,"endTime":1387.74,"body":"into place more seamlessly. It"},{"startTime":1383.9,"endTime":1387.74,"body":"made sense why you were building"},{"startTime":1387.74,"endTime":1389.66,"body":"the website the way you were"},{"startTime":1387.74,"endTime":1389.66,"body":"building it, or what you were"},{"startTime":1389.66,"endTime":1392.66,"body":"putting on it. You weren't kind"},{"startTime":1389.66,"endTime":1392.66,"body":"of making it up as you go along."},{"startTime":1392.66,"endTime":1395.18,"body":"You were just executing the plan"},{"startTime":1392.66,"endTime":1395.18,"body":"and the research that you had"},{"startTime":1395.18,"endTime":1401.14,"body":"done in the months before. So it"},{"startTime":1395.18,"endTime":1401.14,"body":"was just about the idea"},{"startTime":1401.14,"endTime":1406.0,"body":"generation, the data collection,"},{"startTime":1401.14,"endTime":1406.0,"body":"the research, and then narrowing"},{"startTime":1406.0,"endTime":1410.74,"body":"things down. At that point, I"},{"startTime":1406.0,"endTime":1410.74,"body":"had to continually force myself"},{"startTime":1410.74,"endTime":1415.12,"body":"not to skip over steps and skip"},{"startTime":1410.74,"endTime":1415.12,"body":"over process, and that, I think,"},{"startTime":1415.12,"endTime":1418.42,"body":"was just my just instinct to"},{"startTime":1415.12,"endTime":1418.42,"body":"say, yep, that's fine. I don't"},{"startTime":1418.42,"endTime":1421.26,"body":"need to do that. Well, I'll come"},{"startTime":1418.42,"endTime":1421.26,"body":"back to that later, and I'm so"},{"startTime":1421.26,"endTime":1425.28,"body":"glad I didn't do that, because"},{"startTime":1421.26,"endTime":1425.28,"body":"there's a there is somewhat of a"},{"startTime":1425.28,"endTime":1428.22,"body":"science behind following the"},{"startTime":1425.28,"endTime":1428.22,"body":"process, and even though it may"},{"startTime":1428.22,"endTime":1432.54,"body":"not feel like it at the time,"},{"startTime":1428.22,"endTime":1432.54,"body":"that is the most important part,"},{"startTime":1432.54,"endTime":1435.06,"body":"and it's and I'm just going to"},{"startTime":1432.54,"endTime":1435.06,"body":"be super honest here, probably"},{"startTime":1435.06,"endTime":1438.06,"body":"not the most fun or the exciting"},{"startTime":1435.06,"endTime":1438.06,"body":"part, certainly for for me or"},{"startTime":1438.06,"endTime":1441.5,"body":"someone like my personality,"},{"startTime":1438.06,"endTime":1441.5,"body":"there might be other People who"},{"startTime":1441.5,"endTime":1443.96,"body":"really love the research side of"},{"startTime":1441.5,"endTime":1443.96,"body":"things and don't like the"},{"startTime":1443.96,"endTime":1446.9,"body":"building website. I was the"},{"startTime":1443.96,"endTime":1446.9,"body":"opposite, but the first few"},{"startTime":1446.9,"endTime":1451.16,"body":"months were, were groundwork,"},{"startTime":1446.9,"endTime":1451.16,"body":"and I don't want to pull the"},{"startTime":1451.16,"endTime":1453.68,"body":"wool over anyone's eyes. You"},{"startTime":1451.16,"endTime":1453.68,"body":"could have got to do the work."},{"startTime":1453.68,"endTime":1456.68,"body":"Got to put in the work at that"},{"startTime":1453.68,"endTime":1456.68,"body":"stage for it to pay dividends"},{"startTime":1456.68,"endTime":1460.78,"body":"afterwards. Don't do what I did,"},{"startTime":1456.68,"endTime":1460.78,"body":"which was skip over that"},{"startTime":1460.78,"endTime":1464.08,"body":"process, like I used to do"},{"startTime":1460.78,"endTime":1464.08,"body":"previously, follow the process"},{"startTime":1464.38,"endTime":1466.06,"body":"and, and you should be okay,"},{"startTime":1466.3,"endTime":1469.12,"body":"yeah, you definitely did a"},{"startTime":1466.3,"endTime":1469.12,"body":"fantastic job at that. And I"},{"startTime":1469.12,"endTime":1471.7,"body":"think it's like, you know, if"},{"startTime":1469.12,"endTime":1471.7,"body":"you're building this exciting"},{"startTime":1471.7,"endTime":1474.7,"body":"new house that you want to focus"},{"startTime":1471.7,"endTime":1474.7,"body":"on, like, the superficial stuff,"},{"startTime":1474.7,"endTime":1476.92,"body":"the wall, what kind of the"},{"startTime":1474.7,"endTime":1476.92,"body":"walls? What staircase am I going"},{"startTime":1476.92,"endTime":1479.86,"body":"to put in? Like, what lighting"},{"startTime":1476.92,"endTime":1479.86,"body":"fixtures? The foundations are"},{"startTime":1479.86,"endTime":1482.58,"body":"just like the boring bit, aren't"},{"startTime":1479.86,"endTime":1482.58,"body":"they, but ultimately, the rest"},{"startTime":1482.58,"endTime":1486.18,"body":"of it doesn't stand a chance of"},{"startTime":1482.58,"endTime":1486.18,"body":"surviving for the long term if"},{"startTime":1486.18,"endTime":1490.02,"body":"you don't focus that time on"},{"startTime":1486.18,"endTime":1490.02,"body":"kind of the initial boring grunt"},{"startTime":1490.02,"endTime":1493.68,"body":"work like you You did initially"},{"startTime":1490.02,"endTime":1493.68,"body":"to get it really working. So"},{"startTime":1493.86,"endTime":1497.52,"body":"it's, um, yeah, I think it's"},{"startTime":1493.86,"endTime":1497.52,"body":"interesting that you you started"},{"startTime":1497.52,"endTime":1499.32,"body":"out as quickly as you did,"},{"startTime":1497.52,"endTime":1499.32,"body":"because we had that"},{"startTime":1499.32,"endTime":1501.68,"body":"conversation. Conversation"},{"startTime":1499.32,"endTime":1501.68,"body":"early, and obviously you were,"},{"startTime":1501.86,"endTime":1504.5,"body":"you know, straight to the races."},{"startTime":1501.86,"endTime":1504.5,"body":"You followed the process. It"},{"startTime":1504.5,"endTime":1507.56,"body":"sounds like you really benefit"},{"startTime":1504.5,"endTime":1507.56,"body":"from a step by step, process"},{"startTime":1507.56,"endTime":1511.28,"body":"driven approach. Now, one of the"},{"startTime":1507.56,"endTime":1511.28,"body":"big questions that people often"},{"startTime":1511.28,"endTime":1514.58,"body":"have is, okay, you had some"},{"startTime":1511.28,"endTime":1514.58,"body":"initial success, but did that"},{"startTime":1514.58,"endTime":1517.52,"body":"then turn into a long term"},{"startTime":1514.58,"endTime":1517.52,"body":"business? You know, do you have"},{"startTime":1517.52,"endTime":1521.2,"body":"a sustainable business now? And"},{"startTime":1517.52,"endTime":1521.2,"body":"so tell us sure what happened"},{"startTime":1521.2,"endTime":1525.22,"body":"after that initial success? Did"},{"startTime":1521.2,"endTime":1525.22,"body":"you continue your business? And"},{"startTime":1525.22,"endTime":1528.34,"body":"what have the last I guess it"},{"startTime":1525.22,"endTime":1528.34,"body":"would be like eight months now."},{"startTime":1528.52,"endTime":1531.28,"body":"What have they looked like in"},{"startTime":1528.52,"endTime":1531.28,"body":"terms of growth and progress for"},{"startTime":1531.28,"endTime":1532.18,"body":"you? Yeah."},{"startTime":1532.54,"endTime":1537.04,"body":"So in short, yes, and we've just"},{"startTime":1532.54,"endTime":1537.04,"body":"launched my second website as"},{"startTime":1537.04,"endTime":1539.26,"body":"well, just over a month ago,"},{"startTime":1537.04,"endTime":1539.26,"body":"actually, well, coming up just"},{"startTime":1539.26,"endTime":1541.68,"body":"two months ago, first of July,"},{"startTime":1539.26,"endTime":1541.68,"body":"where we are right now, and"},{"startTime":1542.22,"endTime":1545.76,"body":"loads of lessons along the way,"},{"startTime":1542.22,"endTime":1545.76,"body":"so many lessons that you just"},{"startTime":1545.76,"endTime":1549.66,"body":"can't anticipate, you can't"},{"startTime":1545.76,"endTime":1549.66,"body":"predict, and things that kind of"},{"startTime":1550.44,"endTime":1554.76,"body":"a bit of a curveball along the"},{"startTime":1550.44,"endTime":1554.76,"body":"way as well, in terms of the"},{"startTime":1554.76,"endTime":1557.46,"body":"decisions you made in that"},{"startTime":1554.76,"endTime":1557.46,"body":"planning stage, in how you built"},{"startTime":1557.46,"endTime":1561.32,"body":"your website and how you're"},{"startTime":1557.46,"endTime":1561.32,"body":"running your ads, and the niche"},{"startTime":1561.32,"endTime":1567.14,"body":"or the industry that you chose"},{"startTime":1561.32,"endTime":1567.14,"body":"to go into. So lessons, weekly,"},{"startTime":1567.14,"endTime":1570.44,"body":"daily, like all the time. So"},{"startTime":1567.14,"endTime":1570.44,"body":"with that first business, like"},{"startTime":1570.44,"endTime":1573.8,"body":"you said, I launched the website"},{"startTime":1570.44,"endTime":1573.8,"body":"and the ads. Within the first"},{"startTime":1573.8,"endTime":1577.7,"body":"two months, it hit just over"},{"startTime":1573.8,"endTime":1577.7,"body":"12,000 pounds in top line"},{"startTime":1577.7,"endTime":1581.14,"body":"revenue, which is amazing. It"},{"startTime":1577.7,"endTime":1581.14,"body":"was towards the end of the year"},{"startTime":1581.14,"endTime":1587.74,"body":"last year, and that trend"},{"startTime":1581.14,"endTime":1587.74,"body":"continued without doing too much"},{"startTime":1588.34,"endTime":1590.8,"body":"else on that website, because"},{"startTime":1588.34,"endTime":1590.8,"body":"the website is still the same"},{"startTime":1590.8,"endTime":1593.56,"body":"website as it was last year. I"},{"startTime":1590.8,"endTime":1593.56,"body":"haven't touched the theme, the"},{"startTime":1593.56,"endTime":1596.86,"body":"look and the feel or anything"},{"startTime":1593.56,"endTime":1596.86,"body":"like that. I just focused on"},{"startTime":1596.98,"endTime":1599.62,"body":"small, smaller tweaks to the"},{"startTime":1596.98,"endTime":1599.62,"body":"website, rather than like an"},{"startTime":1599.62,"endTime":1602.88,"body":"overhaul or anything like that,"},{"startTime":1599.62,"endTime":1602.88,"body":"and it's consistently hit the"},{"startTime":1602.88,"endTime":1606.72,"body":"five to 7000 pound revenue a"},{"startTime":1602.88,"endTime":1606.72,"body":"month mark since then, without"},{"startTime":1607.56,"endTime":1612.24,"body":"too much extra effort. Now, at"},{"startTime":1607.56,"endTime":1612.24,"body":"the time, I was hoping to scale"},{"startTime":1612.24,"endTime":1617.64,"body":"that up to a lot more than five"},{"startTime":1612.24,"endTime":1617.64,"body":"to 7000 regular a month, and I"},{"startTime":1617.64,"endTime":1622.46,"body":"learned along the way, came"},{"startTime":1617.64,"endTime":1622.46,"body":"across so many, so many more"},{"startTime":1622.46,"endTime":1626.18,"body":"competitors, so many more brands"},{"startTime":1622.46,"endTime":1626.18,"body":"that were I was then directly"},{"startTime":1626.18,"endTime":1632.12,"body":"competing with in that industry,"},{"startTime":1626.18,"endTime":1632.12,"body":"where the scalability at the"},{"startTime":1632.12,"endTime":1635.54,"body":"budgets I was willing to put"},{"startTime":1632.12,"endTime":1635.54,"body":"into the ads and into this"},{"startTime":1635.54,"endTime":1641.44,"body":"project was kind of at that five"},{"startTime":1635.54,"endTime":1641.44,"body":"to Seven, probably some months I"},{"startTime":1641.44,"endTime":1645.7,"body":"had, I did a 10k month, and I"},{"startTime":1641.44,"endTime":1645.7,"body":"realized that at the level of"},{"startTime":1645.7,"endTime":1648.7,"body":"investment I was putting into my"},{"startTime":1645.7,"endTime":1648.7,"body":"ads and the amount of"},{"startTime":1648.7,"endTime":1653.98,"body":"competition and the level of the"},{"startTime":1648.7,"endTime":1653.98,"body":"niche that I was in, there was a"},{"startTime":1653.98,"endTime":1657.28,"body":"little bit of a ceiling there,"},{"startTime":1653.98,"endTime":1657.28,"body":"unless I pivoted something in"},{"startTime":1657.28,"endTime":1661.5,"body":"that niche, whether it was going"},{"startTime":1657.28,"endTime":1661.5,"body":"a layer up or later down. And"},{"startTime":1661.5,"endTime":1664.86,"body":"that was something like, very"},{"startTime":1661.5,"endTime":1664.86,"body":"consciously decided to kind of"},{"startTime":1664.86,"endTime":1669.72,"body":"let it be. I was very happy with"},{"startTime":1664.86,"endTime":1669.72,"body":"team of one I have a VA"},{"startTime":1669.78,"endTime":1672.48,"body":"basically does all the stock"},{"startTime":1669.78,"endTime":1672.48,"body":"updates every week, the price"},{"startTime":1672.48,"endTime":1676.62,"body":"updates, and the supplier sends"},{"startTime":1672.48,"endTime":1676.62,"body":"through new products or products"},{"startTime":1676.62,"endTime":1679.68,"body":"to take down. I just forward it"},{"startTime":1676.62,"endTime":1679.68,"body":"on to her, and then she takes"},{"startTime":1679.68,"endTime":1684.02,"body":"care of it for me. So it's it's"},{"startTime":1679.68,"endTime":1684.02,"body":"hands off. And I think even"},{"startTime":1684.02,"endTime":1686.66,"body":"then, a hands off business,"},{"startTime":1684.02,"endTime":1686.66,"body":"generating between five to"},{"startTime":1686.66,"endTime":1690.08,"body":"seven, sometimes 10k a month is"},{"startTime":1686.66,"endTime":1690.08,"body":"pretty decent from a standing"},{"startTime":1690.08,"endTime":1693.32,"body":"start. Eight months ago, all of"},{"startTime":1690.08,"endTime":1693.32,"body":"those lessons that I learned"},{"startTime":1693.32,"endTime":1697.1,"body":"from there, I then applied into"},{"startTime":1693.32,"endTime":1697.1,"body":"a second store, and I was"},{"startTime":1697.1,"endTime":1701.98,"body":"seeking out niches to explore"},{"startTime":1697.1,"endTime":1701.98,"body":"and learned all the lessons that"},{"startTime":1701.98,"endTime":1705.82,"body":"I did with the first website"},{"startTime":1701.98,"endTime":1705.82,"body":"about which level of niche to be"},{"startTime":1705.82,"endTime":1710.2,"body":"at, what type of product value"},{"startTime":1705.82,"endTime":1710.2,"body":"to be at, what type of suppliers"},{"startTime":1710.2,"endTime":1713.5,"body":"to find, how to look for"},{"startTime":1710.2,"endTime":1713.5,"body":"competitors in a different way,"},{"startTime":1713.5,"endTime":1716.92,"body":"with the different lens. The"},{"startTime":1713.5,"endTime":1716.92,"body":"first time around, I was looking"},{"startTime":1716.92,"endTime":1720.42,"body":"for my direct competitors, and"},{"startTime":1716.92,"endTime":1720.42,"body":"you're almost looking at them"},{"startTime":1720.42,"endTime":1724.02,"body":"without knowing what you're"},{"startTime":1720.42,"endTime":1724.02,"body":"looking for. It turns out some"},{"startTime":1724.02,"endTime":1728.04,"body":"of my direct competitors are"},{"startTime":1724.02,"endTime":1728.04,"body":"like industry titans in in this"},{"startTime":1728.04,"endTime":1730.62,"body":"first niche, and it's really"},{"startTime":1728.04,"endTime":1730.62,"body":"hard to compete with them. A lot"},{"startTime":1730.62,"endTime":1733.38,"body":"of the products I sell are sold"},{"startTime":1730.62,"endTime":1733.38,"body":"at sort of major high street"},{"startTime":1734.16,"endTime":1736.92,"body":"stores, and that's not a blocker"},{"startTime":1734.16,"endTime":1736.92,"body":"at all. That shouldn't be a"},{"startTime":1736.92,"endTime":1740.78,"body":"blocker to going into that"},{"startTime":1736.92,"endTime":1740.78,"body":"niche. But I found that started"},{"startTime":1740.78,"endTime":1744.02,"body":"to like I was struggling to"},{"startTime":1740.78,"endTime":1744.02,"body":"compete with with that"},{"startTime":1744.86,"endTime":1748.52,"body":"nevertheless still making a"},{"startTime":1744.86,"endTime":1748.52,"body":"decent amount of sales every"},{"startTime":1748.52,"endTime":1752.6,"body":"month. Let's not sort of brush"},{"startTime":1748.52,"endTime":1752.6,"body":"aside five, 7k a month in"},{"startTime":1752.6,"endTime":1758.12,"body":"revenue at a 30 35% margin is"},{"startTime":1752.6,"endTime":1758.12,"body":"still a healthy little business"},{"startTime":1758.12,"endTime":1760.84,"body":"there. But I thought, okay,"},{"startTime":1758.12,"endTime":1760.84,"body":"rather than spending more time"},{"startTime":1760.84,"endTime":1766.66,"body":"competing with people at a lower"},{"startTime":1760.84,"endTime":1766.66,"body":"price point and trying to scale"},{"startTime":1766.9,"endTime":1769.72,"body":"in an industry where there's"},{"startTime":1766.9,"endTime":1769.72,"body":"already a lot of competition."},{"startTime":1770.14,"endTime":1774.34,"body":"Let me take what I've learned"},{"startTime":1770.14,"endTime":1774.34,"body":"and try and find another niche"},{"startTime":1774.58,"endTime":1778.36,"body":"and end up being somewhat"},{"startTime":1774.58,"endTime":1778.36,"body":"related, not quite a direct up"},{"startTime":1778.36,"endTime":1784.26,"body":"or down, but but related with"},{"startTime":1778.36,"endTime":1784.26,"body":"far less competition, with at"},{"startTime":1784.26,"endTime":1788.76,"body":"least double the average order"},{"startTime":1784.26,"endTime":1788.76,"body":"value of of of the products. And"},{"startTime":1788.76,"endTime":1792.6,"body":"that was me, sort of coming out"},{"startTime":1788.76,"endTime":1792.6,"body":"of my limiting belief about the"},{"startTime":1792.6,"endTime":1795.0,"body":"type and the value of the"},{"startTime":1792.6,"endTime":1795.0,"body":"product that I think I could"},{"startTime":1795.0,"endTime":1798.6,"body":"sell online. So that was a big"},{"startTime":1795.0,"endTime":1798.6,"body":"lesson there. And also seeing"},{"startTime":1798.6,"endTime":1801.2,"body":"people in the community, in the."},{"startTime":1798.6,"endTime":1801.2,"body":"Option community and not"},{"startTime":1801.2,"endTime":1804.68,"body":"community having massive sales."},{"startTime":1801.2,"endTime":1804.68,"body":"And I was like, wow, I was happy"},{"startTime":1804.68,"endTime":1807.32,"body":"with two to 300 pound average"},{"startTime":1804.68,"endTime":1807.32,"body":"order value sales, and this"},{"startTime":1807.32,"endTime":1810.74,"body":"folks doing 1000 pound average"},{"startTime":1807.32,"endTime":1810.74,"body":"orders. So what's the"},{"startTime":1810.74,"endTime":1815.06,"body":"difference? It was just about a"},{"startTime":1810.74,"endTime":1815.06,"body":"mindset shift. So I also learned"},{"startTime":1815.06,"endTime":1818.12,"body":"that at that level, there's far"},{"startTime":1815.06,"endTime":1818.12,"body":"less competition. And the"},{"startTime":1818.12,"endTime":1821.98,"body":"competition that was out there,"},{"startTime":1818.12,"endTime":1821.98,"body":"for some reason just wasn't that"},{"startTime":1821.98,"endTime":1825.4,"body":"their websites weren't great. It"},{"startTime":1821.98,"endTime":1825.4,"body":"seemed like a much easier market"},{"startTime":1825.4,"endTime":1828.88,"body":"to go into, and it seemed like"},{"startTime":1825.4,"endTime":1828.88,"body":"the lower priced products had"},{"startTime":1828.88,"endTime":1831.64,"body":"lots more competition. And"},{"startTime":1828.88,"endTime":1831.64,"body":"again, saying that out loud,"},{"startTime":1831.88,"endTime":1834.34,"body":"it's not surprising at all,"},{"startTime":1831.88,"endTime":1834.34,"body":"right, because most people"},{"startTime":1834.64,"endTime":1837.28,"body":"probably fall into that similar"},{"startTime":1834.64,"endTime":1837.28,"body":"mindset to say, I can probably"},{"startTime":1837.28,"endTime":1840.46,"body":"sell a 200 pound product or a"},{"startTime":1837.28,"endTime":1840.46,"body":"300 pound product, but as soon"},{"startTime":1840.46,"endTime":1843.72,"body":"as you start getting into 1000"},{"startTime":1840.46,"endTime":1843.72,"body":"pound plus, you pound plus"},{"startTime":1843.72,"endTime":1846.6,"body":"people's limiting beliefs kick"},{"startTime":1843.72,"endTime":1846.6,"body":"in, and sort of, I kind of think"},{"startTime":1846.6,"endTime":1849.96,"body":"I took a bit of advantage of"},{"startTime":1846.6,"endTime":1849.96,"body":"that. That said this, in this"},{"startTime":1849.96,"endTime":1853.26,"body":"new niche, there's just not as"},{"startTime":1849.96,"endTime":1853.26,"body":"much competition. And that niche"},{"startTime":1853.26,"endTime":1856.14,"body":"is is doing better than my first"},{"startTime":1853.26,"endTime":1856.14,"body":"that store is doing better than"},{"startTime":1856.14,"endTime":1859.32,"body":"my first one. Now only two"},{"startTime":1856.14,"endTime":1859.32,"body":"months in consistently doing 10,"},{"startTime":1859.38,"endTime":1864.44,"body":"11,000 in the first two months,"},{"startTime":1859.38,"endTime":1864.44,"body":"and it's got a lower budget on"},{"startTime":1864.44,"endTime":1867.8,"body":"ads, but a higher average order"},{"startTime":1864.44,"endTime":1867.8,"body":"value, a higher conversion rate"},{"startTime":1867.8,"endTime":1872.48,"body":"on the website, all the metrics"},{"startTime":1867.8,"endTime":1872.48,"body":"are like higher than the first"},{"startTime":1872.48,"endTime":1876.32,"body":"store. So the reason I'm going"},{"startTime":1872.48,"endTime":1876.32,"body":"into this in detail is I don't"},{"startTime":1876.32,"endTime":1878.9,"body":"want to say that the first store"},{"startTime":1876.32,"endTime":1878.9,"body":"was a failure or I wasn't able"},{"startTime":1878.9,"endTime":1882.64,"body":"to scale it because then it was"},{"startTime":1878.9,"endTime":1882.64,"body":"the wrong decision. It was the"},{"startTime":1882.64,"endTime":1886.54,"body":"best decision to launch in that"},{"startTime":1882.64,"endTime":1886.54,"body":"niche, and also the best"},{"startTime":1886.54,"endTime":1890.8,"body":"decision, intentional decision,"},{"startTime":1886.54,"endTime":1890.8,"body":"to kind of keep it at a certain"},{"startTime":1890.8,"endTime":1895.96,"body":"level and not try to overextend"},{"startTime":1890.8,"endTime":1895.96,"body":"myself to scale that one. Now"},{"startTime":1895.96,"endTime":1898.66,"body":"what I'm learning with the"},{"startTime":1895.96,"endTime":1898.66,"body":"second store, I can probably now"},{"startTime":1898.66,"endTime":1901.5,"body":"start applying in that first"},{"startTime":1898.66,"endTime":1901.5,"body":"store and go backwards a little"},{"startTime":1901.5,"endTime":1906.06,"body":"bit and correct, course correct"},{"startTime":1901.5,"endTime":1906.06,"body":"where I where I can there. So,"},{"startTime":1906.72,"endTime":1910.38,"body":"long story short, the businesses"},{"startTime":1906.72,"endTime":1910.38,"body":"continue. The business continues"},{"startTime":1910.38,"endTime":1913.44,"body":"to grow. Now I have two websites"},{"startTime":1910.38,"endTime":1913.44,"body":"running concurrently, one doing"},{"startTime":1913.74,"endTime":1916.92,"body":"in the first two months, at"},{"startTime":1913.74,"endTime":1916.92,"body":"least 10,000 in the first two"},{"startTime":1916.92,"endTime":1919.32,"body":"months each. That's so if I'm"},{"startTime":1916.92,"endTime":1919.32,"body":"looking at all my other"},{"startTime":1919.32,"endTime":1923.24,"body":"screenings, 21,000 and we're not"},{"startTime":1919.32,"endTime":1923.24,"body":"even finished on the on the"},{"startTime":1923.24,"endTime":1926.78,"body":"second month yet. And the other"},{"startTime":1923.24,"endTime":1926.78,"body":"stories, I'm kind of hands off."},{"startTime":1926.78,"endTime":1929.12,"body":"I'm not doing anything. The ads"},{"startTime":1926.78,"endTime":1929.12,"body":"are not touching. I'm just"},{"startTime":1929.12,"endTime":1932.54,"body":"leaving it as it is, and that's"},{"startTime":1929.12,"endTime":1932.54,"body":"ticking along as well. So the"},{"startTime":1932.54,"endTime":1936.86,"body":"scaling opportunity, I think, is"},{"startTime":1932.54,"endTime":1936.86,"body":"now where I've got two stores."},{"startTime":1937.22,"endTime":1940.72,"body":"There is some crossover between"},{"startTime":1937.22,"endTime":1940.72,"body":"them, but there are two very"},{"startTime":1940.72,"endTime":1944.74,"body":"distinct brands, two different"},{"startTime":1940.72,"endTime":1944.74,"body":"audiences. There are ways I can"},{"startTime":1944.74,"endTime":1947.68,"body":"cross promote and potentially"},{"startTime":1944.74,"endTime":1947.68,"body":"list products across both"},{"startTime":1947.68,"endTime":1951.64,"body":"websites. So yeah, really"},{"startTime":1947.68,"endTime":1951.64,"body":"exciting. And it's, you know, a"},{"startTime":1951.64,"endTime":1956.68,"body":"year into my DSU journey, and"},{"startTime":1951.64,"endTime":1956.68,"body":"I'm on my second store. So yeah,"},{"startTime":1956.74,"endTime":1959.86,"body":"really excited for for the rest"},{"startTime":1956.74,"endTime":1959.86,"body":"of this year, and now in going"},{"startTime":1959.86,"endTime":1962.1,"body":"into next year as well. I"},{"startTime":1962.1,"endTime":1964.92,"body":"love this. It's there's so many"},{"startTime":1962.1,"endTime":1964.92,"body":"golden nuggets there to unpack,"},{"startTime":1964.92,"endTime":1967.38,"body":"and I just want to make sure"},{"startTime":1964.92,"endTime":1967.38,"body":"that we really like hammer home"},{"startTime":1967.38,"endTime":1969.78,"body":"some of those, those lessons,"},{"startTime":1967.38,"endTime":1969.78,"body":"because they're so valuable to"},{"startTime":1969.78,"endTime":1972.48,"body":"anyone who's listening, or maybe"},{"startTime":1969.78,"endTime":1972.48,"body":"a little bit earlier in their"},{"startTime":1972.48,"endTime":1975.48,"body":"journey than you are now. Suraj,"},{"startTime":1972.48,"endTime":1975.48,"body":"so I think the first thing that"},{"startTime":1975.48,"endTime":1978.72,"body":"stands out to me from what you"},{"startTime":1975.48,"endTime":1978.72,"body":"just said, was there's less"},{"startTime":1978.72,"endTime":1982.7,"body":"competition at the top. You you"},{"startTime":1978.72,"endTime":1982.7,"body":"had, like many of us do, when we"},{"startTime":1982.7,"endTime":1987.08,"body":"first start, a limiting belief"},{"startTime":1982.7,"endTime":1987.08,"body":"over the value of products that"},{"startTime":1987.08,"endTime":1990.08,"body":"someone on the internet would"},{"startTime":1987.08,"endTime":1990.08,"body":"buy from you. And ultimately, it"},{"startTime":1990.08,"endTime":1992.66,"body":"almost comes down to, like a"},{"startTime":1990.08,"endTime":1992.66,"body":"self belief issue. If you think"},{"startTime":1992.66,"endTime":1995.12,"body":"about it like we can take all"},{"startTime":1992.66,"endTime":1995.12,"body":"the metrics and the E commerce"},{"startTime":1995.12,"endTime":1997.64,"body":"stuff, it's almost like, do I"},{"startTime":1995.12,"endTime":1997.64,"body":"believe that I can I'm worthy"},{"startTime":1997.64,"endTime":2001.44,"body":"enough to sell something of that"},{"startTime":1997.64,"endTime":2001.44,"body":"high value on the internet. And"},{"startTime":2001.44,"endTime":2005.34,"body":"as soon as you crush through"},{"startTime":2001.44,"endTime":2005.34,"body":"that limiting belief barrier,"},{"startTime":2006.0,"endTime":2009.06,"body":"you realize so many people"},{"startTime":2006.0,"endTime":2009.06,"body":"didn't ever bother to get past"},{"startTime":2009.06,"endTime":2011.16,"body":"it. That's why, if you go"},{"startTime":2009.06,"endTime":2011.16,"body":"further down, and then you"},{"startTime":2011.16,"endTime":2014.94,"body":"extrapolate down that graph, you"},{"startTime":2011.16,"endTime":2014.94,"body":"get to, like, the 10 pound phone"},{"startTime":2014.94,"endTime":2017.94,"body":"cases. How much competition is"},{"startTime":2014.94,"endTime":2017.94,"body":"there in that market? Because"},{"startTime":2017.94,"endTime":2020.96,"body":"everybody believes that they're"},{"startTime":2017.94,"endTime":2020.96,"body":"worth so that, you know, a 10"},{"startTime":2020.96,"endTime":2024.86,"body":"pound or a $10 phone case. So"},{"startTime":2020.96,"endTime":2024.86,"body":"the further you go up the chain,"},{"startTime":2024.86,"endTime":2027.14,"body":"we start getting nervous, and we"},{"startTime":2024.86,"endTime":2027.14,"body":"start thinking, why would"},{"startTime":2027.14,"endTime":2030.2,"body":"someone buy a 4k or an 8k but we"},{"startTime":2027.14,"endTime":2030.2,"body":"see it every day now in the"},{"startTime":2030.2,"endTime":2032.78,"body":"dropship unlocked community,"},{"startTime":2030.2,"endTime":2032.78,"body":"screenshots of people being"},{"startTime":2032.78,"endTime":2037.04,"body":"like, I just closed a 10k order,"},{"startTime":2032.78,"endTime":2037.04,"body":"and that was for one product"},{"startTime":2037.04,"endTime":2040.1,"body":"with one email to one customer."},{"startTime":2037.04,"endTime":2040.1,"body":"So I love the fact that that"},{"startTime":2040.1,"endTime":2043.24,"body":"you've broken through that"},{"startTime":2040.1,"endTime":2043.24,"body":"limiting belief. And also, the"},{"startTime":2043.24,"endTime":2045.58,"body":"other thing I think that's so"},{"startTime":2043.24,"endTime":2045.58,"body":"important from what you just"},{"startTime":2045.64,"endTime":2049.0,"body":"said, is you took action, even"},{"startTime":2045.64,"endTime":2049.0,"body":"though it was maybe an imperfect"},{"startTime":2049.0,"endTime":2051.34,"body":"action on that first store"},{"startTime":2049.0,"endTime":2051.34,"body":"because of all the lessons"},{"startTime":2051.34,"endTime":2053.74,"body":"you've learned from it, and to"},{"startTime":2051.34,"endTime":2053.74,"body":"your own admission, you've said"},{"startTime":2053.74,"endTime":2057.16,"body":"that, you know, it wasn't"},{"startTime":2053.74,"endTime":2057.16,"body":"perfect set up, but you've"},{"startTime":2057.16,"endTime":2060.24,"body":"applied those learnings to the"},{"startTime":2057.16,"endTime":2060.24,"body":"next one, and actually the first"},{"startTime":2060.24,"endTime":2062.94,"body":"one hasn't shut down. You've got"},{"startTime":2060.24,"endTime":2062.94,"body":"that running as a nice,"},{"startTime":2062.94,"endTime":2065.46,"body":"profitable little business, and"},{"startTime":2062.94,"endTime":2065.46,"body":"so therefore, it became a"},{"startTime":2065.46,"endTime":2067.32,"body":"stepping stone in your journey,"},{"startTime":2065.46,"endTime":2067.32,"body":"right? Yeah, it"},{"startTime":2067.319,"endTime":2070.739,"body":"doesn't need to be perfect. You"},{"startTime":2067.319,"endTime":2070.739,"body":"know, you're absolutely right."},{"startTime":2071.339,"endTime":2075.059,"body":"There's so a lot of a lot of"},{"startTime":2071.339,"endTime":2075.059,"body":"times, we want that perfection,"},{"startTime":2075.179,"endTime":2079.259,"body":"and won't launch a website until"},{"startTime":2075.179,"endTime":2079.259,"body":"it's perfect. But you really"},{"startTime":2079.259,"endTime":2082.519,"body":"have to get into your head that"},{"startTime":2079.259,"endTime":2082.519,"body":"it's progress over perfection,"},{"startTime":2082.519,"endTime":2086.359,"body":"and it has to be progress over"},{"startTime":2082.519,"endTime":2086.359,"body":"perfection if it means having a"},{"startTime":2086.359,"endTime":2089.719,"body":"7k a month income on an"},{"startTime":2086.359,"endTime":2089.719,"body":"imperfect website, I will bite"},{"startTime":2089.719,"endTime":2092.839,"body":"your hand off every day of the"},{"startTime":2089.719,"endTime":2092.839,"body":"week. And I'm sure lots of"},{"startTime":2092.839,"endTime":2095.299,"body":"people will say, hey, all right,"},{"startTime":2092.839,"endTime":2095.299,"body":"we won't be perfect. It'll be"},{"startTime":2095.299,"endTime":2097.759,"body":"rough around the edges for a"},{"startTime":2095.299,"endTime":2097.759,"body":"couple of years. It'll still"},{"startTime":2097.759,"endTime":2101.439,"body":"generate you best part of 10k a"},{"startTime":2097.759,"endTime":2101.439,"body":"month. Um, like you wouldn't say"},{"startTime":2101.439,"endTime":2104.679,"body":"no, and you shouldn't say no to"},{"startTime":2101.439,"endTime":2104.679,"body":"that. So massive lesson there,"},{"startTime":2104.679,"endTime":2107.619,"body":"for sure. And speaking of bigger"},{"startTime":2104.679,"endTime":2107.619,"body":"sales, you're absolutely right."},{"startTime":2107.919,"endTime":2111.219,"body":"Louis, now, two months into this"},{"startTime":2107.919,"endTime":2111.219,"body":"new store, when I see the"},{"startTime":2111.219,"endTime":2115.479,"body":"Shopify notification ping up on"},{"startTime":2111.219,"endTime":2115.479,"body":"my phone or my email and it"},{"startTime":2115.479,"endTime":2122.219,"body":"said, you know, New Order, 999,"},{"startTime":2115.479,"endTime":2122.219,"body":"or 850, or 1200 it's normal. And"},{"startTime":2122.459,"endTime":2125.399,"body":"the shift in mindset on my first"},{"startTime":2122.459,"endTime":2125.399,"body":"store, when I see a ping bar"},{"startTime":2125.759,"endTime":2130.199,"body":"notification for my first store"},{"startTime":2125.759,"endTime":2130.199,"body":"saying, new sale, 273 pounds,"},{"startTime":2130.199,"endTime":2134.699,"body":"I'm like, Oh, it's a small one."},{"startTime":2130.199,"endTime":2134.699,"body":"And it's such a shift. Because"},{"startTime":2135.359,"endTime":2139.499,"body":"six months ago I was like, Yes,"},{"startTime":2135.359,"endTime":2139.499,"body":"250 pound sale result get in,"},{"startTime":2140.099,"endTime":2143.659,"body":"and now it's like, oh, it's only"},{"startTime":2140.099,"endTime":2143.659,"body":"250 pounds. This is a small one."},{"startTime":2144.079,"endTime":2147.559,"body":"So you really change the way you"},{"startTime":2144.079,"endTime":2147.559,"body":"look at this, this business"},{"startTime":2147.559,"endTime":2152.659,"body":"model, and and I can feel myself"},{"startTime":2147.559,"endTime":2152.659,"body":"now, and that's not quite again."},{"startTime":2152.719,"endTime":2155.299,"body":"I that three sounds horrible"},{"startTime":2152.719,"endTime":2155.299,"body":"saying it out loud sounds"},{"startTime":2155.299,"endTime":2157.999,"body":"ungrateful, like I'm super"},{"startTime":2155.299,"endTime":2157.999,"body":"grateful for all these sales."},{"startTime":2158.599,"endTime":2163.539,"body":"But this is the the unlocking of"},{"startTime":2158.599,"endTime":2163.539,"body":"of that mindset that if you can"},{"startTime":2163.539,"endTime":2166.419,"body":"do it for 200 pounds and get"},{"startTime":2163.539,"endTime":2166.419,"body":"excited, you can do it for 800"},{"startTime":2166.719,"endTime":2169.119,"body":"pounds, you can do it for 800"},{"startTime":2166.719,"endTime":2169.119,"body":"pounds, you can do it for for"},{"startTime":2169.119,"endTime":2173.799,"body":"2000 pounds. And as we speak, as"},{"startTime":2169.119,"endTime":2173.799,"body":"we record this, I am literally"},{"startTime":2173.799,"endTime":2178.779,"body":"just waiting on a call to close"},{"startTime":2173.799,"endTime":2178.779,"body":"a a 10,000 pound sale for for my"},{"startTime":2178.779,"endTime":2182.639,"body":"second store. And that will"},{"startTime":2178.779,"endTime":2182.639,"body":"double this month's revenue. And"},{"startTime":2182.639,"endTime":2185.699,"body":"that was, I shared this in the"},{"startTime":2182.639,"endTime":2185.699,"body":"community a few days ago. It was"},{"startTime":2185.699,"endTime":2188.819,"body":"an abandoned checkout, and I'm"},{"startTime":2185.699,"endTime":2188.819,"body":"just doing a bit of manual"},{"startTime":2188.819,"endTime":2191.279,"body":"follow up with that customer,"},{"startTime":2188.819,"endTime":2191.279,"body":"because it's a custom, custom"},{"startTime":2191.279,"endTime":2195.239,"body":"product, and it's a big custom"},{"startTime":2191.279,"endTime":2195.239,"body":"it's a it's a high profile"},{"startTime":2195.239,"endTime":2198.539,"body":"celebrity customer whose agent"},{"startTime":2195.239,"endTime":2198.539,"body":"has reached out through the"},{"startTime":2198.539,"endTime":2202.699,"body":"website. And so this website,"},{"startTime":2198.539,"endTime":2202.699,"body":"the ads, launched two months"},{"startTime":2202.699,"endTime":2206.239,"body":"ago. The time frame in which you"},{"startTime":2202.699,"endTime":2206.239,"body":"can get success once you've"},{"startTime":2206.239,"endTime":2209.359,"body":"applied all those lessons is so"},{"startTime":2206.239,"endTime":2209.359,"body":"much shorter as well. And as I'm"},{"startTime":2209.359,"endTime":2213.619,"body":"going off on a tangent here, but"},{"startTime":2209.359,"endTime":2213.619,"body":"just to build and emphasize on"},{"startTime":2213.619,"endTime":2216.859,"body":"what you said, Liz, about the"},{"startTime":2213.619,"endTime":2216.859,"body":"mindset, it's so normal now to"},{"startTime":2216.859,"endTime":2222.339,"body":"see 1000 pound sale, and dare I"},{"startTime":2216.859,"endTime":2222.339,"body":"say anything less is like"},{"startTime":2222.339,"endTime":2225.159,"body":"doesn't feel as it just feels"},{"startTime":2222.339,"endTime":2225.159,"body":"different. Just feels different."},{"startTime":2225.159,"endTime":2228.159,"body":"I don't want to put it. I don't"},{"startTime":2225.159,"endTime":2228.159,"body":"want to say that it's, it's bad"},{"startTime":2228.159,"endTime":2231.339,"body":"or it's not bad at all. There's"},{"startTime":2228.159,"endTime":2231.339,"body":"something about it hard to sort"},{"startTime":2231.339,"endTime":2235.059,"body":"of put it into words, but the"},{"startTime":2231.339,"endTime":2235.059,"body":"mindset shift is, is phenomenal,"},{"startTime":2235.059,"endTime":2238.539,"body":"and it's, it's powerful when you"},{"startTime":2235.059,"endTime":2238.539,"body":"recognize that as well."},{"startTime":2238.72,"endTime":2241.26,"body":"I think it's the healthy"},{"startTime":2238.72,"endTime":2241.26,"body":"discontent coming in again,"},{"startTime":2241.26,"endTime":2244.86,"body":"isn't it? You've now your your"},{"startTime":2241.26,"endTime":2244.86,"body":"ceiling is now previously. You"},{"startTime":2244.86,"endTime":2247.08,"body":"know what your floor is now"},{"startTime":2244.86,"endTime":2247.08,"body":"where your ceiling was"},{"startTime":2247.08,"endTime":2249.24,"body":"previously. You You're"},{"startTime":2247.08,"endTime":2249.24,"body":"previously looking up to those"},{"startTime":2249.48,"endTime":2252.06,"body":"two, 300 pound sales, and now"},{"startTime":2249.48,"endTime":2252.06,"body":"you're like, well, that's just"},{"startTime":2252.06,"endTime":2255.48,"body":"baseline. You know that's that's"},{"startTime":2252.06,"endTime":2255.48,"body":"normalized, that this is always"},{"startTime":2255.48,"endTime":2258.0,"body":"seeking the next level, the"},{"startTime":2255.48,"endTime":2258.0,"body":"progress, the discontent and so"},{"startTime":2258.48,"endTime":2261.74,"body":"good luck on that 10,000 pound"},{"startTime":2258.48,"endTime":2261.74,"body":"sale. Or if your phone rings"},{"startTime":2261.74,"endTime":2264.5,"body":"right now and you just suddenly"},{"startTime":2261.74,"endTime":2264.5,"body":"disconnect from the podcast, I"},{"startTime":2264.5,"endTime":2267.14,"body":"won't be offended you go ahead."},{"startTime":2264.5,"endTime":2267.14,"body":"People like to hear numbers"},{"startTime":2267.2,"endTime":2271.16,"body":"Suraj to hear about what's"},{"startTime":2267.2,"endTime":2271.16,"body":"possible. So in terms of overall"},{"startTime":2271.16,"endTime":2276.02,"body":"revenue on both stores that"},{"startTime":2271.16,"endTime":2276.02,"body":"you've generated so far, where"},{"startTime":2276.02,"endTime":2277.88,"body":"are we sitting at now? Yeah,"},{"startTime":2277.88,"endTime":2282.64,"body":"so we're sitting at just shy of"},{"startTime":2277.88,"endTime":2282.64,"body":"the 80k about across two stores"},{"startTime":2282.7,"endTime":2287.86,"body":"and the first store since"},{"startTime":2282.7,"endTime":2287.86,"body":"launched, about 60 odd 1000,"},{"startTime":2287.86,"endTime":2291.52,"body":"give or take. So on average,"},{"startTime":2287.86,"endTime":2291.52,"body":"five to 7000 a month. We've had"},{"startTime":2291.52,"endTime":2295.9,"body":"some better months to top it up."},{"startTime":2291.52,"endTime":2295.9,"body":"And the new store from like,"},{"startTime":2296.26,"endTime":2300.6,"body":"just day.it did 11 and a half in"},{"startTime":2296.26,"endTime":2300.6,"body":"the first month so far. I'm"},{"startTime":2300.6,"endTime":2304.38,"body":"looking at it right now, just"},{"startTime":2300.6,"endTime":2304.38,"body":"here on my other other screen,"},{"startTime":2304.44,"endTime":2310.2,"body":"and yeah, we're on we're on"},{"startTime":2304.44,"endTime":2310.2,"body":"21,110 pounds. We're not through"},{"startTime":2310.32,"endTime":2312.96,"body":"the second month yet, so still a"},{"startTime":2310.32,"endTime":2312.96,"body":"week or so to go with the time"},{"startTime":2312.96,"endTime":2316.2,"body":"recording. So I would expect"},{"startTime":2312.96,"endTime":2316.2,"body":"that one now, based on the"},{"startTime":2316.2,"endTime":2319.74,"body":"current conversion rate, based"},{"startTime":2316.2,"endTime":2319.74,"body":"on all my metrics here, I would"},{"startTime":2319.74,"endTime":2323.66,"body":"anticipate, or project that to"},{"startTime":2319.74,"endTime":2323.66,"body":"hit the 25k mark, which is 12"},{"startTime":2323.66,"endTime":2327.08,"body":"and a half an average per month"},{"startTime":2323.66,"endTime":2327.08,"body":"in the first two months, going"},{"startTime":2327.08,"endTime":2332.42,"body":"into a busy q4 shopping season."},{"startTime":2327.08,"endTime":2332.42,"body":"So who knows where this will end"},{"startTime":2332.42,"endTime":2335.9,"body":"up, but overall, between two"},{"startTime":2332.42,"endTime":2335.9,"body":"sides 100 and I can definitely"},{"startTime":2335.9,"endTime":2339.32,"body":"see where I want to now, put"},{"startTime":2335.9,"endTime":2339.32,"body":"more investment, put more effort"},{"startTime":2339.32,"endTime":2343.78,"body":"in the second store, which has"},{"startTime":2339.32,"endTime":2343.78,"body":"already outdone my first store"},{"startTime":2344.44,"endTime":2347.98,"body":"by a considerable amount, and"},{"startTime":2344.44,"endTime":2347.98,"body":"not just on the financials, but"},{"startTime":2347.98,"endTime":2351.7,"body":"just looking at it over here,"},{"startTime":2347.98,"endTime":2351.7,"body":"I'm comparing side by side"},{"startTime":2352.06,"endTime":2355.0,"body":"things like the online store"},{"startTime":2352.06,"endTime":2355.0,"body":"conversion rate, the bounce"},{"startTime":2355.0,"endTime":2358.3,"body":"rate, the average order value."},{"startTime":2355.0,"endTime":2358.3,"body":"So I'm looking at it right now."},{"startTime":2358.3,"endTime":2361.92,"body":"The average order value is 55%"},{"startTime":2358.3,"endTime":2361.92,"body":"more on my second store than it"},{"startTime":2361.92,"endTime":2365.34,"body":"is on my first store. My"},{"startTime":2361.92,"endTime":2365.34,"body":"conversion rate is 12 cents"},{"startTime":2365.34,"endTime":2369.6,"body":"higher on my second store than"},{"startTime":2365.34,"endTime":2369.6,"body":"it is on my first store. My"},{"startTime":2369.6,"endTime":2374.28,"body":"total sales in the last two"},{"startTime":2369.6,"endTime":2374.28,"body":"months are 458% higher on my"},{"startTime":2374.28,"endTime":2378.06,"body":"second store than my first"},{"startTime":2374.28,"endTime":2378.06,"body":"store, the checkout conversion,"},{"startTime":2378.06,"endTime":2381.62,"body":"the returning customer rate, all"},{"startTime":2378.06,"endTime":2381.62,"body":"of the key metrics that you look"},{"startTime":2381.62,"endTime":2385.76,"body":"at will success or that define"},{"startTime":2381.62,"endTime":2385.76,"body":"the success on a store all"},{"startTime":2385.76,"endTime":2388.88,"body":"pointing in the right direction."},{"startTime":2385.76,"endTime":2388.88,"body":"So now that gives me a real"},{"startTime":2388.88,"endTime":2391.4,"body":"roadmap for the rest of the"},{"startTime":2388.88,"endTime":2391.4,"body":"year. Say, where am I putting"},{"startTime":2391.4,"endTime":2395.0,"body":"more investment, more time, more"},{"startTime":2391.4,"endTime":2395.0,"body":"effort, more attention? Because"},{"startTime":2395.0,"endTime":2398.3,"body":"I now know where, where those"},{"startTime":2395.0,"endTime":2398.3,"body":"the results are going to come"},{"startTime":2398.3,"endTime":2398.54,"body":"from."},{"startTime":2398.72,"endTime":2401.68,"body":"Yeah, the trajectory of. Second"},{"startTime":2398.72,"endTime":2401.68,"body":"store sounds exciting, and I"},{"startTime":2401.68,"endTime":2404.68,"body":"think that's going to very"},{"startTime":2401.68,"endTime":2404.68,"body":"quickly sail past your first"},{"startTime":2404.68,"endTime":2408.22,"body":"store and become your primary"},{"startTime":2404.68,"endTime":2408.22,"body":"ecommerce generating store,"},{"startTime":2408.22,"endTime":2408.88,"body":"exactly. And"},{"startTime":2408.88,"endTime":2413.32,"body":"that's really okay, I don't I"},{"startTime":2408.88,"endTime":2413.32,"body":"guess, being honest and"},{"startTime":2413.32,"endTime":2417.1,"body":"transparent with you, the first"},{"startTime":2413.32,"endTime":2417.1,"body":"couple of months I was building"},{"startTime":2417.1,"endTime":2419.44,"body":"up this new store and then"},{"startTime":2417.1,"endTime":2419.44,"body":"researching it, I kind of felt a"},{"startTime":2419.44,"endTime":2424.08,"body":"bit like a traitor to my first"},{"startTime":2419.44,"endTime":2424.08,"body":"store. I felt a bit bad for the"},{"startTime":2424.08,"endTime":2426.9,"body":"first Yes, first one your baby,"},{"startTime":2424.08,"endTime":2426.9,"body":"right? You're always so proud of"},{"startTime":2426.9,"endTime":2429.12,"body":"it, even though it might not"},{"startTime":2426.9,"endTime":2429.12,"body":"have been perfect, like a little"},{"startTime":2429.12,"endTime":2432.3,"body":"bit of an ugly child, but you"},{"startTime":2429.12,"endTime":2432.3,"body":"still love it. You still be"},{"startTime":2432.3,"endTime":2437.22,"body":"still proud of it. So I did feel"},{"startTime":2432.3,"endTime":2437.22,"body":"a bit bad for that first store."},{"startTime":2437.28,"endTime":2439.62,"body":"But actually, you kind of break"},{"startTime":2437.28,"endTime":2439.62,"body":"through that when you start"},{"startTime":2439.62,"endTime":2441.26,"body":"seeing the second store"},{"startTime":2439.62,"endTime":2441.26,"body":"outperform. Yeah,"},{"startTime":2441.32,"endTime":2444.32,"body":"exactly. And with the profits"},{"startTime":2441.32,"endTime":2444.32,"body":"from the first store, as long as"},{"startTime":2444.32,"endTime":2446.9,"body":"it's kind of sustainable, you"},{"startTime":2444.32,"endTime":2446.9,"body":"can hire somebody to manage it"},{"startTime":2446.9,"endTime":2449.6,"body":"and give it the tender love and"},{"startTime":2446.9,"endTime":2449.6,"body":"care that it deserves, whilst"},{"startTime":2449.6,"endTime":2451.94,"body":"you focus your efforts on where"},{"startTime":2449.6,"endTime":2451.94,"body":"the real revenue is going to"},{"startTime":2451.94,"endTime":2454.76,"body":"start to come from. It's the"},{"startTime":2451.94,"endTime":2454.76,"body":"8020 and every time that 8020"},{"startTime":2455.12,"endTime":2457.88,"body":"starts to shift in the favor of"},{"startTime":2455.12,"endTime":2457.88,"body":"like, actually, there's even"},{"startTime":2457.88,"endTime":2461.38,"body":"more leverage in this area. So"},{"startTime":2457.88,"endTime":2461.38,"body":"throughout your journey. I mean,"},{"startTime":2461.38,"endTime":2464.38,"body":"there's so many great lessons"},{"startTime":2461.38,"endTime":2464.38,"body":"here. Are there any real, like,"},{"startTime":2464.38,"endTime":2468.22,"body":"Aha, moments that were the kind"},{"startTime":2464.38,"endTime":2468.22,"body":"of pivotal points, whether"},{"startTime":2468.22,"endTime":2470.74,"body":"they're learnings from the"},{"startTime":2468.22,"endTime":2470.74,"body":"community or the program or just"},{"startTime":2470.74,"endTime":2473.92,"body":"from your own you know, lessons"},{"startTime":2470.74,"endTime":2473.92,"body":"and mistakes along the way that"},{"startTime":2473.92,"endTime":2476.92,"body":"accelerated you to help you"},{"startTime":2473.92,"endTime":2476.92,"body":"break through to those next"},{"startTime":2476.92,"endTime":2480.54,"body":"levels. Because I can see a"},{"startTime":2476.92,"endTime":2480.54,"body":"clear staircase happening here"},{"startTime":2480.54,"endTime":2483.36,"body":"in that you've leveled up"},{"startTime":2480.54,"endTime":2483.36,"body":"several times and will continue"},{"startTime":2483.36,"endTime":2486.42,"body":"to do so anything that you can"},{"startTime":2483.36,"endTime":2486.42,"body":"pinpoint that that happened"},{"startTime":2486.42,"endTime":2486.96,"body":"along the way,"},{"startTime":2487.38,"endTime":2493.92,"body":"so many things Lewis from supply"},{"startTime":2487.38,"endTime":2493.92,"body":"conversations to add strategies"},{"startTime":2494.1,"endTime":2499.02,"body":"to shiny wall syndrome with"},{"startTime":2494.1,"endTime":2499.02,"body":"Shopify apps and Shopify plugins"},{"startTime":2499.02,"endTime":2502.64,"body":"to enhance Your store, which"},{"startTime":2499.02,"endTime":2502.64,"body":"ultimately ended up doing more"},{"startTime":2502.64,"endTime":2508.82,"body":"harm than good, and just that"},{"startTime":2502.64,"endTime":2508.82,"body":"something that really I had to"},{"startTime":2508.82,"endTime":2513.14,"body":"learn to be better at, is to"},{"startTime":2508.82,"endTime":2513.14,"body":"stop poking around and kind of"},{"startTime":2513.14,"endTime":2516.86,"body":"just let things be. I always"},{"startTime":2513.14,"endTime":2516.86,"body":"wanted to try and tweak"},{"startTime":2516.86,"endTime":2522.28,"body":"something and see a new Shopify"},{"startTime":2516.86,"endTime":2522.28,"body":"app that will, you know, help"},{"startTime":2522.28,"endTime":2524.86,"body":"you do this on your store, or"},{"startTime":2522.28,"endTime":2524.86,"body":"improve this, this and improve"},{"startTime":2524.86,"endTime":2527.74,"body":"that. So I'd install it, and of"},{"startTime":2524.86,"endTime":2527.74,"body":"course, that would then"},{"startTime":2528.04,"endTime":2531.28,"body":"potentially the click through"},{"startTime":2528.04,"endTime":2531.28,"body":"rate of product or an Add to"},{"startTime":2531.28,"endTime":2534.82,"body":"Cart. And I was constantly"},{"startTime":2531.28,"endTime":2534.82,"body":"experimenting. And whilst that"},{"startTime":2534.82,"endTime":2540.54,"body":"is a a good principle to"},{"startTime":2534.82,"endTime":2540.54,"body":"constantly be experimenting, I"},{"startTime":2540.54,"endTime":2544.32,"body":"found that I was maybe doing it"},{"startTime":2540.54,"endTime":2544.32,"body":"too soon on that store with too"},{"startTime":2544.32,"endTime":2548.7,"body":"little traffic or not enough"},{"startTime":2544.32,"endTime":2548.7,"body":"scale there to to be able to"},{"startTime":2548.7,"endTime":2552.48,"body":"experiment without hurting"},{"startTime":2548.7,"endTime":2552.48,"body":"things. And perhaps the lesson"},{"startTime":2552.48,"endTime":2555.36,"body":"there is that you're going to"},{"startTime":2552.48,"endTime":2555.36,"body":"experiment, do it on a on an AB"},{"startTime":2555.36,"endTime":2558.24,"body":"test or a subset, don't go and"},{"startTime":2555.36,"endTime":2558.24,"body":"just change everything on your"},{"startTime":2558.24,"endTime":2563.12,"body":"store every week. And again, all"},{"startTime":2558.24,"endTime":2563.12,"body":"these lessons are potentially"},{"startTime":2563.18,"endTime":2567.14,"body":"the reasons why that first straw"},{"startTime":2563.18,"endTime":2567.14,"body":"kind of plateaued a little bit."},{"startTime":2567.68,"endTime":2571.28,"body":"You know, I would change the ads"},{"startTime":2567.68,"endTime":2571.28,"body":"very regularly. I would change"},{"startTime":2571.28,"endTime":2574.34,"body":"the color of the buttons very"},{"startTime":2571.28,"endTime":2574.34,"body":"regularly. And I'll get, kind of"},{"startTime":2574.34,"endTime":2578.48,"body":"get sucked into conversion rate"},{"startTime":2574.34,"endTime":2578.48,"body":"optimization and wanting to in"},{"startTime":2578.48,"endTime":2583.06,"body":"the name, in the spirit of"},{"startTime":2578.48,"endTime":2583.06,"body":"scaling, but kind of doing"},{"startTime":2583.06,"endTime":2588.1,"body":"myself a disservice in the"},{"startTime":2583.06,"endTime":2588.1,"body":"process. So what the big aha"},{"startTime":2588.1,"endTime":2591.1,"body":"moment I had over the last eight"},{"startTime":2588.1,"endTime":2591.1,"body":"months? You know, running the"},{"startTime":2591.1,"endTime":2595.96,"body":"stores is very much like, give"},{"startTime":2591.1,"endTime":2595.96,"body":"it some time. Be patient and"},{"startTime":2595.96,"endTime":2598.48,"body":"patience, I guess, if we're to"},{"startTime":2595.96,"endTime":2598.48,"body":"sum it up in a word, is, is"},{"startTime":2598.48,"endTime":2604.02,"body":"patience. I don't see myself as"},{"startTime":2598.48,"endTime":2604.02,"body":"a patient person. I I like"},{"startTime":2604.26,"endTime":2607.92,"body":"speed. I like efficiency. I like"},{"startTime":2604.26,"endTime":2607.92,"body":"doing things quickly. There is a"},{"startTime":2607.92,"endTime":2611.46,"body":"time and place for that. And I"},{"startTime":2607.92,"endTime":2611.46,"body":"think as you mature and as you,"},{"startTime":2611.46,"endTime":2615.0,"body":"as you grow and learn more"},{"startTime":2611.46,"endTime":2615.0,"body":"lessons in this, this type of"},{"startTime":2615.0,"endTime":2617.94,"body":"business, you learn the lesson"},{"startTime":2615.0,"endTime":2617.94,"body":"very, very quickly when you,"},{"startTime":2617.94,"endTime":2621.5,"body":"when you experiment too much and"},{"startTime":2617.94,"endTime":2621.5,"body":"it hurts you. And I think that's"},{"startTime":2621.5,"endTime":2625.28,"body":"something that I wasn't"},{"startTime":2621.5,"endTime":2625.28,"body":"experienced in in my service"},{"startTime":2625.28,"endTime":2627.74,"body":"business, which is very"},{"startTime":2625.28,"endTime":2627.74,"body":"different. You can experiment."},{"startTime":2627.74,"endTime":2630.14,"body":"You can change things around. It"},{"startTime":2627.74,"endTime":2630.14,"body":"doesn't really impact it, like"},{"startTime":2630.14,"endTime":2632.24,"body":"the next day, you know, with"},{"startTime":2630.14,"endTime":2632.24,"body":"ads, with"},{"startTime":2632.24,"endTime":2634.94,"body":"business search, because I think"},{"startTime":2632.24,"endTime":2634.94,"body":"it's an interesting observation,"},{"startTime":2634.94,"endTime":2637.82,"body":"because we're almost rewarded"},{"startTime":2634.94,"endTime":2637.82,"body":"when we first start a business"},{"startTime":2638.24,"endTime":2642.1,"body":"to by changing the actions that"},{"startTime":2638.24,"endTime":2642.1,"body":"we've taken. So instead of the"},{"startTime":2642.16,"endTime":2645.16,"body":"the nine to five job, suddenly,"},{"startTime":2642.16,"endTime":2645.16,"body":"if we change the way we do"},{"startTime":2645.16,"endTime":2647.62,"body":"everything, suddenly we've got a"},{"startTime":2645.16,"endTime":2647.62,"body":"business in place. And then we"},{"startTime":2647.62,"endTime":2650.08,"body":"we sort of teach ourselves that"},{"startTime":2647.62,"endTime":2650.08,"body":"taking those actions was the"},{"startTime":2650.08,"endTime":2652.3,"body":"right thing to do. But I"},{"startTime":2650.08,"endTime":2652.3,"body":"certainly learned that if I was"},{"startTime":2652.3,"endTime":2656.14,"body":"just to keep things simple and"},{"startTime":2652.3,"endTime":2656.14,"body":"focus on the priorities that"},{"startTime":2656.14,"endTime":2658.6,"body":"made the biggest difference. But"},{"startTime":2656.14,"endTime":2658.6,"body":"what would you say then, from"},{"startTime":2658.6,"endTime":2660.84,"body":"your learning so fast, Suraj,"},{"startTime":2658.6,"endTime":2660.84,"body":"were the the absolute"},{"startTime":2660.96,"endTime":2664.32,"body":"priorities. So to avoid the"},{"startTime":2660.96,"endTime":2664.32,"body":"distractions, what would you"},{"startTime":2664.32,"endTime":2667.38,"body":"just focus on to maintain the"},{"startTime":2664.32,"endTime":2667.38,"body":"growth that you've seen so far"},{"startTime":2667.56,"endTime":2668.16,"body":"in terms"},{"startTime":2668.22,"endTime":2672.24,"body":"of the day to day running of the"},{"startTime":2668.22,"endTime":2672.24,"body":"websites for the Google ads, it"},{"startTime":2672.24,"endTime":2676.62,"body":"would be set it and forget it,"},{"startTime":2672.24,"endTime":2676.62,"body":"at least for a little while."},{"startTime":2676.68,"endTime":2680.66,"body":"Don't tinker with it. After 48"},{"startTime":2676.68,"endTime":2680.66,"body":"hours, if nothing's happened, I"},{"startTime":2680.66,"endTime":2683.42,"body":"still get the urge if something,"},{"startTime":2680.66,"endTime":2683.42,"body":"if I haven't had a sale every"},{"startTime":2683.42,"endTime":2686.9,"body":"day now at least, I'm panicking."},{"startTime":2683.42,"endTime":2686.9,"body":"And I'm like, haven't heard the"},{"startTime":2686.9,"endTime":2689.84,"body":"ding today. I bet you my"},{"startTime":2686.9,"endTime":2689.84,"body":"account's been suspended. So you"},{"startTime":2689.84,"endTime":2692.9,"body":"get into a bit of panic. Let me"},{"startTime":2689.84,"endTime":2692.9,"body":"go in and change the ads. Let me"},{"startTime":2692.9,"endTime":2695.24,"body":"go in, up the budget, and you go"},{"startTime":2692.9,"endTime":2695.24,"body":"in and, of course, nothing's"},{"startTime":2695.24,"endTime":2699.2,"body":"wrong. It's just the flow of"},{"startTime":2695.24,"endTime":2699.2,"body":"things. I think that the biggest"},{"startTime":2699.2,"endTime":2703.36,"body":"priority there. Is, is let in,"},{"startTime":2699.2,"endTime":2703.36,"body":"certainly in terms of Google"},{"startTime":2703.36,"endTime":2706.18,"body":"ads, let the algorithm do its"},{"startTime":2703.36,"endTime":2706.18,"body":"work, let it figure itself out,"},{"startTime":2706.48,"endTime":2709.6,"body":"and keep it simple. I can't"},{"startTime":2706.48,"endTime":2709.6,"body":"stress that enough, and that's"},{"startTime":2709.6,"endTime":2713.38,"body":"something that is hard for me to"},{"startTime":2709.6,"endTime":2713.38,"body":"also get my head around, or was"},{"startTime":2713.38,"endTime":2716.26,"body":"hard to get my head around with"},{"startTime":2713.38,"endTime":2716.26,"body":"my first store, lots of"},{"startTime":2716.26,"endTime":2719.08,"body":"different types of Pmax"},{"startTime":2716.26,"endTime":2719.08,"body":"campaigns. I was trying to do"},{"startTime":2719.08,"endTime":2721.62,"body":"this, trying to do that, trying"},{"startTime":2719.08,"endTime":2721.62,"body":"to do this. My second store. I"},{"startTime":2721.62,"endTime":2726.84,"body":"have 1p max campaign on a small"},{"startTime":2721.62,"endTime":2726.84,"body":"budget, and I know what the best"},{"startTime":2726.84,"endTime":2730.74,"body":"seller is, and I'm just doubling"},{"startTime":2726.84,"endTime":2730.74,"body":"down on that. So it's, it's just"},{"startTime":2730.74,"endTime":2734.34,"body":"about simplicity, or keeping it"},{"startTime":2730.74,"endTime":2734.34,"body":"consistently simple. I think if"},{"startTime":2734.34,"endTime":2738.78,"body":"I had to boil it down to one"},{"startTime":2734.34,"endTime":2738.78,"body":"thing is success comes down to"},{"startTime":2739.2,"endTime":2743.0,"body":"simple consistency. Don't don't"},{"startTime":2739.2,"endTime":2743.0,"body":"change things regularly. Don't"},{"startTime":2743.0,"endTime":2746.12,"body":"change things often. You're"},{"startTime":2743.0,"endTime":2746.12,"body":"right, James, we get sometimes"},{"startTime":2746.18,"endTime":2750.8,"body":"sucked into this take action"},{"startTime":2746.18,"endTime":2750.8,"body":"like do something reward based"},{"startTime":2750.86,"endTime":2753.32,"body":"model, and you if you're not"},{"startTime":2750.86,"endTime":2753.32,"body":"taking action, you're not doing"},{"startTime":2753.32,"endTime":2757.04,"body":"anything. I've actually found at"},{"startTime":2753.32,"endTime":2757.04,"body":"us, once you get to a certain"},{"startTime":2757.04,"endTime":2761.26,"body":"level, it's the opposite. And"},{"startTime":2757.04,"endTime":2761.26,"body":"you don't want to be taking"},{"startTime":2761.26,"endTime":2763.72,"body":"action for the sake of taking"},{"startTime":2761.26,"endTime":2763.72,"body":"action. You want to do it very"},{"startTime":2763.72,"endTime":2767.02,"body":"intentionally, very"},{"startTime":2763.72,"endTime":2767.02,"body":"purposefully, and be mindful of"},{"startTime":2767.02,"endTime":2769.72,"body":"the type of action you're"},{"startTime":2767.02,"endTime":2769.72,"body":"taking. And sure, take action,"},{"startTime":2769.72,"endTime":2772.12,"body":"but take the right action. Yeah,"},{"startTime":2769.72,"endTime":2772.12,"body":"I"},{"startTime":2772.12,"endTime":2775.78,"body":"think that has an impact on us"},{"startTime":2772.12,"endTime":2775.78,"body":"as entrepreneurs, emotionally as"},{"startTime":2775.78,"endTime":2778.66,"body":"well, doesn't it? In that it"},{"startTime":2775.78,"endTime":2778.66,"body":"creates stability, and we're not"},{"startTime":2778.84,"endTime":2781.56,"body":"going to bed thinking, oh god,"},{"startTime":2778.84,"endTime":2781.56,"body":"I've got so many things I need"},{"startTime":2781.56,"endTime":2783.78,"body":"to tinker with and change"},{"startTime":2781.56,"endTime":2783.78,"body":"tomorrow, and then, like, my"},{"startTime":2783.78,"endTime":2786.36,"body":"business will be up, and then"},{"startTime":2783.78,"endTime":2786.36,"body":"it's down. Actually, you want"},{"startTime":2786.36,"endTime":2789.84,"body":"that stability, and you you want"},{"startTime":2786.36,"endTime":2789.84,"body":"that kind of certainty, and that"},{"startTime":2789.9,"endTime":2792.06,"body":"actually don't need to touch"},{"startTime":2789.9,"endTime":2792.06,"body":"anything. And like you say,"},{"startTime":2792.06,"endTime":2794.34,"body":"don't panic if the numbers are a"},{"startTime":2792.06,"endTime":2794.34,"body":"little bit down, because the"},{"startTime":2794.34,"endTime":2796.98,"body":"chances are next week, they'll"},{"startTime":2794.34,"endTime":2796.98,"body":"be disproportionately high, and"},{"startTime":2796.98,"endTime":2800.22,"body":"everything kind of just averages"},{"startTime":2796.98,"endTime":2800.22,"body":"out eventually. So beyond"},{"startTime":2800.22,"endTime":2803.78,"body":"numbers specifically, I want to"},{"startTime":2800.22,"endTime":2803.78,"body":"zoom out a little bit if we can"},{"startTime":2803.78,"endTime":2807.08,"body":"Suraj and just talk about your"},{"startTime":2803.78,"endTime":2807.08,"body":"life outside of business. How"},{"startTime":2807.08,"endTime":2811.16,"body":"has the success of your early 2e"},{"startTime":2807.08,"endTime":2811.16,"body":"commerce businesses impacted"},{"startTime":2811.16,"endTime":2815.12,"body":"your life personally, and has"},{"startTime":2811.16,"endTime":2815.12,"body":"that freedom and the flexibility"},{"startTime":2815.12,"endTime":2817.4,"body":"that you've gained, because I"},{"startTime":2815.12,"endTime":2817.4,"body":"know that was something that you"},{"startTime":2817.4,"endTime":2820.36,"body":"were searching for, and when"},{"startTime":2817.4,"endTime":2820.36,"body":"looking to launch a business"},{"startTime":2820.36,"endTime":2822.16,"body":"like this. What's that allowed"},{"startTime":2820.36,"endTime":2822.16,"body":"you to do"},{"startTime":2822.22,"endTime":2826.06,"body":"in my life? I'm loving working"},{"startTime":2822.22,"endTime":2826.06,"body":"on these two stores right now,"},{"startTime":2826.36,"endTime":2832.12,"body":"and I'm doing it. I'm working on"},{"startTime":2826.36,"endTime":2832.12,"body":"it as much as I can. I don't"},{"startTime":2832.6,"endTime":2835.72,"body":"feel the need right now to be so"},{"startTime":2832.6,"endTime":2835.72,"body":"hands off that I just want to go"},{"startTime":2835.72,"endTime":2839.02,"body":"and sit on a beach somewhere,"},{"startTime":2835.72,"endTime":2839.02,"body":"like I'm in that excited phase"},{"startTime":2839.02,"endTime":2842.58,"body":"of this journey again, where I"},{"startTime":2839.02,"endTime":2842.58,"body":"want to be really hands on. I"},{"startTime":2842.58,"endTime":2845.4,"body":"want to learn everything there"},{"startTime":2842.58,"endTime":2845.4,"body":"is, to learn about this new"},{"startTime":2845.4,"endTime":2849.6,"body":"industry and position this"},{"startTime":2845.4,"endTime":2849.6,"body":"website as a real authority or"},{"startTime":2849.6,"endTime":2853.44,"body":"expert in this space, and make"},{"startTime":2849.6,"endTime":2853.44,"body":"it more of a resource for"},{"startTime":2853.44,"endTime":2858.72,"body":"consumers, rather than just an e"},{"startTime":2853.44,"endTime":2858.72,"body":"commerce website. But in terms"},{"startTime":2858.72,"endTime":2864.02,"body":"of, you know, the opportunities"},{"startTime":2858.72,"endTime":2864.02,"body":"that this brings, I can now"},{"startTime":2864.02,"endTime":2867.38,"body":"invest in more things, in more"},{"startTime":2864.02,"endTime":2867.38,"body":"branding, in more ads, in"},{"startTime":2867.38,"endTime":2873.8,"body":"different types of marketing,"},{"startTime":2867.38,"endTime":2873.8,"body":"and you very quickly learn that"},{"startTime":2874.28,"endTime":2877.7,"body":"the ads are great and the ads"},{"startTime":2874.28,"endTime":2877.7,"body":"are a surefire way of making"},{"startTime":2877.7,"endTime":2881.44,"body":"sales. There are other"},{"startTime":2877.7,"endTime":2881.44,"body":"opportunities to sponsor an"},{"startTime":2881.44,"endTime":2885.64,"body":"event, or to do some more"},{"startTime":2881.44,"endTime":2885.64,"body":"traditional, offline marketing,"},{"startTime":2885.82,"endTime":2889.9,"body":"where you know your audience is"},{"startTime":2885.82,"endTime":2889.9,"body":"going to be and they're a hungry"},{"startTime":2889.9,"endTime":2893.74,"body":"audience. They're a captive"},{"startTime":2889.9,"endTime":2893.74,"body":"audience. So looking at"},{"startTime":2893.74,"endTime":2896.08,"body":"opportunities there, and those"},{"startTime":2893.74,"endTime":2896.08,"body":"are the type of thing in"},{"startTime":2896.08,"endTime":2899.74,"body":"business I've always wanted to"},{"startTime":2896.08,"endTime":2899.74,"body":"do like, and I say I get like,"},{"startTime":2899.74,"endTime":2902.64,"body":"sponsor an event that's related"},{"startTime":2899.74,"endTime":2902.64,"body":"to my industry. I always used to"},{"startTime":2902.76,"endTime":2907.62,"body":"when I, when I run my my Spartan"},{"startTime":2902.76,"endTime":2907.62,"body":"Races and compete at events, I"},{"startTime":2907.62,"endTime":2910.44,"body":"always look at the sponsors, and"},{"startTime":2907.62,"endTime":2910.44,"body":"I was like, wow. Like, they,"},{"startTime":2910.44,"endTime":2913.5,"body":"they must have made it, because"},{"startTime":2910.44,"endTime":2913.5,"body":"they're at this event, and they,"},{"startTime":2913.5,"endTime":2915.54,"body":"you know, giving away free"},{"startTime":2913.5,"endTime":2915.54,"body":"samples of something where"},{"startTime":2915.54,"endTime":2918.12,"body":"they've got their product on"},{"startTime":2915.54,"endTime":2918.12,"body":"display, and you can see people"},{"startTime":2918.12,"endTime":2922.94,"body":"just buying these things. Like,"},{"startTime":2918.12,"endTime":2922.94,"body":"constantly, always wanted to do"},{"startTime":2922.94,"endTime":2925.64,"body":"something like that, and have a"},{"startTime":2922.94,"endTime":2925.64,"body":"business that is not just"},{"startTime":2925.64,"endTime":2929.24,"body":"online, but has an offline"},{"startTime":2925.64,"endTime":2929.24,"body":"presence in a way as well. And"},{"startTime":2929.24,"endTime":2932.42,"body":"that doesn't mean like a high"},{"startTime":2929.24,"endTime":2932.42,"body":"street shop or anything, but"},{"startTime":2932.9,"endTime":2938.6,"body":"events or you can sponsor things"},{"startTime":2932.9,"endTime":2938.6,"body":"where you've got your brand"},{"startTime":2938.72,"endTime":2942.46,"body":"constantly in people's faces who"},{"startTime":2938.72,"endTime":2942.46,"body":"are your target audience, and"},{"startTime":2942.46,"endTime":2945.1,"body":"that's the kind of thing that"},{"startTime":2942.46,"endTime":2945.1,"body":"these two businesses have"},{"startTime":2945.1,"endTime":2949.9,"body":"allowed me now to explore. Now"},{"startTime":2945.1,"endTime":2949.9,"body":"from a lifestyle perspective, it"},{"startTime":2949.9,"endTime":2953.74,"body":"never gets old when you are"},{"startTime":2949.9,"endTime":2953.74,"body":"driving and you get out the car"},{"startTime":2953.74,"endTime":2957.34,"body":"and you see two sales that come"},{"startTime":2953.74,"endTime":2957.34,"body":"through, or, you know, you just"},{"startTime":2957.34,"endTime":2961.44,"body":"popped out to get a coffee, or"},{"startTime":2957.34,"endTime":2961.44,"body":"you've just woken up, or you're"},{"startTime":2961.44,"endTime":2964.5,"body":"doing something totally"},{"startTime":2961.44,"endTime":2964.5,"body":"unrelated to your work, and you"},{"startTime":2964.5,"endTime":2967.62,"body":"see a sale come in. Happens all"},{"startTime":2964.5,"endTime":2967.62,"body":"the time, and the best time it"},{"startTime":2967.62,"endTime":2970.44,"body":"happens is on the weekend, when"},{"startTime":2967.62,"endTime":2970.44,"body":"you're completely disconnected."},{"startTime":2970.44,"endTime":2973.5,"body":"You're kind of switched off from"},{"startTime":2970.44,"endTime":2973.5,"body":"from work mindset, and you know"},{"startTime":2973.5,"endTime":2976.14,"body":"you're out with your family, or"},{"startTime":2973.5,"endTime":2976.14,"body":"you're doing something fun with"},{"startTime":2976.14,"endTime":2980.84,"body":"friends, and the ding goes off"},{"startTime":2976.14,"endTime":2980.84,"body":"on your phone, or the ping goes"},{"startTime":2980.84,"endTime":2984.38,"body":"hovering your bone, and you see"},{"startTime":2980.84,"endTime":2984.38,"body":"that you've made a big sale,"},{"startTime":2985.16,"endTime":2989.24,"body":"that dopamine here, and that"},{"startTime":2985.16,"endTime":2989.24,"body":"that part of the lifestyle never"},{"startTime":2989.24,"endTime":2992.54,"body":"gets old. I've still been I've"},{"startTime":2989.24,"endTime":2992.54,"body":"always been quite good at being"},{"startTime":2992.54,"endTime":2997.04,"body":"able to just disconnect a little"},{"startTime":2992.54,"endTime":2997.04,"body":"bit from work and live a bit of"},{"startTime":2997.04,"endTime":3000.6,"body":"the lifestyle. So that hasn't"},{"startTime":2997.04,"endTime":3000.6,"body":"stopped. But. What this allows"},{"startTime":3000.6,"endTime":3003.36,"body":"me to do is just amplify that"},{"startTime":3000.6,"endTime":3003.36,"body":"and continue that going forward."},{"startTime":3003.36,"endTime":3007.2,"body":"So with this new store, the way"},{"startTime":3003.36,"endTime":3007.2,"body":"it's going, I would expect me to"},{"startTime":3007.2,"endTime":3011.7,"body":"be able to hire more people, and"},{"startTime":3007.2,"endTime":3011.7,"body":"that's part of the dream that"},{"startTime":3011.76,"endTime":3015.72,"body":"that I have when I started a"},{"startTime":3011.76,"endTime":3015.72,"body":"business, hire more staff, be"},{"startTime":3015.72,"endTime":3018.54,"body":"able to be a bit more hands off,"},{"startTime":3015.72,"endTime":3018.54,"body":"which is ironic, because I"},{"startTime":3018.54,"endTime":3021.44,"body":"genuinely love being hands on."},{"startTime":3018.54,"endTime":3021.44,"body":"Genuinely love doing a lot of"},{"startTime":3021.44,"endTime":3024.68,"body":"the work. I remember Lewis when"},{"startTime":3021.44,"endTime":3024.68,"body":"we met earlier this year. He"},{"startTime":3024.68,"endTime":3027.44,"body":"said, you know, is your VA now"},{"startTime":3024.68,"endTime":3027.44,"body":"doing everything for you, the"},{"startTime":3027.44,"endTime":3030.92,"body":"orders and the suppliers so"},{"startTime":3027.44,"endTime":3030.92,"body":"well, no, intentionally, I want"},{"startTime":3030.92,"endTime":3034.4,"body":"to still do some of those things"},{"startTime":3030.92,"endTime":3034.4,"body":"myself, not necessarily because"},{"startTime":3034.4,"endTime":3037.1,"body":"I should or because it's the"},{"startTime":3034.4,"endTime":3037.1,"body":"best use of my time, but because"},{"startTime":3037.1,"endTime":3041.02,"body":"I genuinely enjoy it, and that"},{"startTime":3037.1,"endTime":3041.02,"body":"keeps me in tune with with"},{"startTime":3041.02,"endTime":3044.8,"body":"what's going on, and that's how"},{"startTime":3041.02,"endTime":3044.8,"body":"I can keep my finger on the"},{"startTime":3044.8,"endTime":3048.7,"body":"pulse in the business. A lot of"},{"startTime":3044.8,"endTime":3048.7,"body":"the lower value tasks, updating"},{"startTime":3048.7,"endTime":3052.0,"body":"prices and product stock and"},{"startTime":3048.7,"endTime":3052.0,"body":"things like that, sure, I"},{"startTime":3052.0,"endTime":3055.84,"body":"outsource that. But a lot of the"},{"startTime":3052.0,"endTime":3055.84,"body":"business type of things that I"},{"startTime":3055.84,"endTime":3058.54,"body":"genuinely enjoy doing, and I'd"},{"startTime":3055.84,"endTime":3058.54,"body":"like to think I'm really good"},{"startTime":3058.54,"endTime":3064.14,"body":"at, that's where I'm still"},{"startTime":3058.54,"endTime":3064.14,"body":"involved, and that's also the"},{"startTime":3064.14,"endTime":3068.28,"body":"lifestyle that I wanted out of"},{"startTime":3064.14,"endTime":3068.28,"body":"these businesses, is to be"},{"startTime":3068.28,"endTime":3072.06,"body":"involved, but in the bits that I"},{"startTime":3068.28,"endTime":3072.06,"body":"want to be involved in, and"},{"startTime":3072.06,"endTime":3075.72,"body":"again, have that freedom of"},{"startTime":3072.06,"endTime":3075.72,"body":"choice of what type of work that"},{"startTime":3075.72,"endTime":3079.08,"body":"you do in your business, not"},{"startTime":3075.72,"endTime":3079.08,"body":"just all the work, because you"},{"startTime":3079.08,"endTime":3079.92,"body":"have to do it. It's"},{"startTime":3080.16,"endTime":3083.0,"body":"interesting that the reward that"},{"startTime":3080.16,"endTime":3083.0,"body":"you get from your businesses now"},{"startTime":3083.0,"endTime":3085.88,"body":"that you're running it is tied"},{"startTime":3083.0,"endTime":3085.88,"body":"to the kind of the reason you"},{"startTime":3085.88,"endTime":3088.46,"body":"started in the first place,"},{"startTime":3085.88,"endTime":3088.46,"body":"which you mentioned, was around"},{"startTime":3088.46,"endTime":3091.22,"body":"running a serious business"},{"startTime":3088.46,"endTime":3091.22,"body":"that's, you know, got some real"},{"startTime":3091.22,"endTime":3095.12,"body":"credibility, and in developing"},{"startTime":3091.22,"endTime":3095.12,"body":"yourself personally, because"},{"startTime":3095.12,"endTime":3098.0,"body":"you've got that entrepreneurial"},{"startTime":3095.12,"endTime":3098.0,"body":"mindset of constantly wanting to"},{"startTime":3098.0,"endTime":3100.96,"body":"grow. And the reward comes from"},{"startTime":3098.0,"endTime":3100.96,"body":"just developing and growing as a"},{"startTime":3100.96,"endTime":3106.12,"body":"person. So no doubt your mindset"},{"startTime":3100.96,"endTime":3106.12,"body":"will have shifted and grown over"},{"startTime":3106.12,"endTime":3109.54,"body":"the last year since you very got"},{"startTime":3106.12,"endTime":3109.54,"body":"started with this new type of E"},{"startTime":3109.54,"endTime":3113.62,"body":"commerce. I want to dive into"},{"startTime":3109.54,"endTime":3113.62,"body":"how your mindset has evolved,"},{"startTime":3113.68,"endTime":3116.86,"body":"and so people listening can"},{"startTime":3113.68,"endTime":3116.86,"body":"understand what where their"},{"startTime":3116.86,"endTime":3119.62,"body":"mindset would need to shift in"},{"startTime":3116.86,"endTime":3119.62,"body":"order to get to the same level"},{"startTime":3119.68,"endTime":3122.34,"body":"of success. What would you say"},{"startTime":3119.68,"endTime":3122.34,"body":"the biggest shifts that you've"},{"startTime":3122.34,"endTime":3126.18,"body":"seen in your mindset, from being"},{"startTime":3122.34,"endTime":3126.18,"body":"before you started this business"},{"startTime":3126.18,"endTime":3127.14,"body":"to where you are today? A"},{"startTime":3127.14,"endTime":3130.44,"body":"lot of it, like we spoke about"},{"startTime":3127.14,"endTime":3130.44,"body":"earlier, is about that belief of"},{"startTime":3130.74,"endTime":3134.52,"body":"what you can sell online and"},{"startTime":3130.74,"endTime":3134.52,"body":"what it takes to sell that"},{"startTime":3134.52,"endTime":3138.24,"body":"online. I mean, I think you have"},{"startTime":3134.52,"endTime":3138.24,"body":"to let go of maybe the thought"},{"startTime":3138.24,"endTime":3142.22,"body":"that you potentially or perhaps"},{"startTime":3138.24,"endTime":3142.22,"body":"wouldn't buy this product"},{"startTime":3142.22,"endTime":3145.34,"body":"online, or you wouldn't spend"},{"startTime":3142.22,"endTime":3145.34,"body":"this money online, that's okay."},{"startTime":3145.7,"endTime":3148.52,"body":"No one's asking you to be your"},{"startTime":3145.7,"endTime":3148.52,"body":"own customer, and I know that"},{"startTime":3148.52,"endTime":3151.52,"body":"helps to be able to empathize"},{"startTime":3148.52,"endTime":3151.52,"body":"and connect with your audience,"},{"startTime":3151.58,"endTime":3155.06,"body":"if you can put yourself in the"},{"startTime":3151.58,"endTime":3155.06,"body":"shoes of your customer, but you"},{"startTime":3155.06,"endTime":3159.14,"body":"don't have to be the customer"},{"startTime":3155.06,"endTime":3159.14,"body":"the products I sell. I'm not in"},{"startTime":3159.14,"endTime":3162.94,"body":"the market for these products"},{"startTime":3159.14,"endTime":3162.94,"body":"myself, and that's okay. You"},{"startTime":3162.94,"endTime":3165.22,"body":"don't have to be just because"},{"startTime":3162.94,"endTime":3165.22,"body":"you're selling something or"},{"startTime":3165.22,"endTime":3167.8,"body":"you're building something,"},{"startTime":3165.22,"endTime":3167.8,"body":"doesn't mean you have to be the"},{"startTime":3167.8,"endTime":3171.1,"body":"customer, as long as you can"},{"startTime":3167.8,"endTime":3171.1,"body":"empathize with that customer and"},{"startTime":3171.1,"endTime":3174.28,"body":"know their pain points and know"},{"startTime":3171.1,"endTime":3174.28,"body":"what problems that they need"},{"startTime":3174.28,"endTime":3177.76,"body":"solving with your product, and"},{"startTime":3174.28,"endTime":3177.76,"body":"it might not be a problem, per"},{"startTime":3177.76,"endTime":3181.86,"body":"se. Might be a hobby, it might"},{"startTime":3177.76,"endTime":3181.86,"body":"be a leisure activity, so not"},{"startTime":3181.86,"endTime":3186.24,"body":"necessarily a problem, by like,"},{"startTime":3181.86,"endTime":3186.24,"body":"a definition of a real problem,"},{"startTime":3187.38,"endTime":3191.04,"body":"as long as you can get your"},{"startTime":3187.38,"endTime":3191.04,"body":"mindset across that hurdle, that"},{"startTime":3191.1,"endTime":3194.64,"body":"there is someone out there who"},{"startTime":3191.1,"endTime":3194.64,"body":"will buy this product, that's, I"},{"startTime":3194.64,"endTime":3200.46,"body":"think, the biggest hurdle I was"},{"startTime":3194.64,"endTime":3200.46,"body":"able to overcome my first store."},{"startTime":3200.7,"endTime":3203.96,"body":"It was a very or it is a very"},{"startTime":3200.7,"endTime":3203.96,"body":"obvious product that, you know,"},{"startTime":3203.96,"endTime":3207.86,"body":"people buy the second one, it's"},{"startTime":3203.96,"endTime":3207.86,"body":"a lot more niche, not more"},{"startTime":3207.86,"endTime":3210.32,"body":"expensive, and that's where I"},{"startTime":3207.86,"endTime":3210.32,"body":"really had to push through that"},{"startTime":3210.32,"endTime":3216.32,"body":"boundary of my own mindset, say,"},{"startTime":3210.32,"endTime":3216.32,"body":"or limitation, where I wouldn't"},{"startTime":3216.32,"endTime":3218.78,"body":"potentially buy this product"},{"startTime":3216.32,"endTime":3218.78,"body":"online. And I know that's a"},{"startTime":3218.78,"endTime":3222.1,"body":"really bold statement to say,"},{"startTime":3218.78,"endTime":3222.1,"body":"but doesn't mean someone else"},{"startTime":3222.1,"endTime":3222.58,"body":"wouldn't. Yeah,"},{"startTime":3222.58,"endTime":3225.04,"body":"I think that's important to"},{"startTime":3222.58,"endTime":3225.04,"body":"remember you're not always your"},{"startTime":3225.04,"endTime":3227.68,"body":"target market, and that's okay."},{"startTime":3225.04,"endTime":3227.68,"body":"If we can disconnect from that,"},{"startTime":3227.68,"endTime":3230.38,"body":"we can still run a successful"},{"startTime":3227.68,"endTime":3230.38,"body":"business and not have to be the"},{"startTime":3230.38,"endTime":3233.92,"body":"end consumer ourselves. And"},{"startTime":3230.38,"endTime":3233.92,"body":"that's fantastic, liberating"},{"startTime":3233.92,"endTime":3237.1,"body":"realization, isn't it? I know"},{"startTime":3233.92,"endTime":3237.1,"body":"that from from this"},{"startTime":3237.1,"endTime":3240.36,"body":"conversation, you've clearly"},{"startTime":3237.1,"endTime":3240.36,"body":"grown, not just as a business"},{"startTime":3240.36,"endTime":3242.58,"body":"financially, but also as an"},{"startTime":3240.36,"endTime":3242.58,"body":"entrepreneur, Sir, actually,"},{"startTime":3242.58,"endTime":3245.16,"body":"since we've last even spoken,"},{"startTime":3242.58,"endTime":3245.16,"body":"what would you say is the"},{"startTime":3245.16,"endTime":3249.24,"body":"biggest change in yourself that"},{"startTime":3245.16,"endTime":3249.24,"body":"you recognize as a business"},{"startTime":3249.24,"endTime":3251.94,"body":"owner over the last eight"},{"startTime":3249.24,"endTime":3251.94,"body":"months? Like, how's your"},{"startTime":3252.18,"endTime":3256.02,"body":"confidence evolved? And what are"},{"startTime":3252.18,"endTime":3256.02,"body":"you maybe doing differently now"},{"startTime":3256.02,"endTime":3258.78,"body":"as a result of that, compared to"},{"startTime":3256.02,"endTime":3258.78,"body":"when you first started? Yeah,"},{"startTime":3258.78,"endTime":3261.68,"body":"covid is definitely a big thing."},{"startTime":3258.78,"endTime":3261.68,"body":"I mean, like, like I said, I've"},{"startTime":3261.68,"endTime":3265.46,"body":"always had a business for the"},{"startTime":3261.68,"endTime":3265.46,"body":"last 1210, 12 years or so, so"},{"startTime":3265.82,"endTime":3268.7,"body":"I've known what it takes to run"},{"startTime":3265.82,"endTime":3268.7,"body":"a business and manage a small"},{"startTime":3268.7,"endTime":3272.06,"body":"team, that this is like, I've"},{"startTime":3268.7,"endTime":3272.06,"body":"treated this as if I'm starting"},{"startTime":3272.06,"endTime":3276.38,"body":"from scratch, as if I knew"},{"startTime":3272.06,"endTime":3276.38,"body":"nothing, and of course, applying"},{"startTime":3276.38,"endTime":3279.56,"body":"some of the lessons and the"},{"startTime":3276.38,"endTime":3279.56,"body":"principles that I built my first"},{"startTime":3279.56,"endTime":3282.7,"body":"business with, but With with"},{"startTime":3279.56,"endTime":3282.7,"body":"this, the confidence has grown"},{"startTime":3282.7,"endTime":3285.58,"body":"over the last year of being able"},{"startTime":3282.7,"endTime":3285.58,"body":"to be in the product business,"},{"startTime":3285.58,"endTime":3288.28,"body":"which I've always wanted to"},{"startTime":3285.58,"endTime":3288.28,"body":"experiment with, and always"},{"startTime":3288.28,"endTime":3292.36,"body":"wanted to try, the confidence in"},{"startTime":3288.28,"endTime":3292.36,"body":"the knowledge that I know I now"},{"startTime":3292.72,"endTime":3296.98,"body":"understand the business model"},{"startTime":3292.72,"endTime":3296.98,"body":"better. I understand what people"},{"startTime":3296.98,"endTime":3301.08,"body":"are looking for online, a bit, a"},{"startTime":3296.98,"endTime":3301.08,"body":"bit about. Human psychology as"},{"startTime":3301.08,"endTime":3305.34,"body":"well. So really important to"},{"startTime":3301.08,"endTime":3305.34,"body":"understand how and why people"},{"startTime":3305.4,"endTime":3310.02,"body":"buy on the internet and the"},{"startTime":3305.4,"endTime":3310.02,"body":"behavior, the patterns to look"},{"startTime":3310.02,"endTime":3316.92,"body":"out for. I've also developed a"},{"startTime":3310.02,"endTime":3316.92,"body":"really keen eye for look how I"},{"startTime":3316.92,"endTime":3319.38,"body":"look at other websites. It's"},{"startTime":3316.92,"endTime":3319.38,"body":"almost like you have this kind"},{"startTime":3319.38,"endTime":3324.8,"body":"of X ray vision when I see an ad"},{"startTime":3319.38,"endTime":3324.8,"body":"on on my feed or on Google, and"},{"startTime":3324.86,"endTime":3329.06,"body":"if I'm in, if I'm in wearing my"},{"startTime":3324.86,"endTime":3329.06,"body":"consumer hat or something, I"},{"startTime":3329.06,"endTime":3333.8,"body":"can't switch off that X ray"},{"startTime":3329.06,"endTime":3333.8,"body":"vision anymore, which is a"},{"startTime":3333.8,"endTime":3336.5,"body":"blessing and a curse at the same"},{"startTime":3333.8,"endTime":3336.5,"body":"time, because sometimes I just"},{"startTime":3336.5,"endTime":3339.32,"body":"want to buy something, but then"},{"startTime":3336.5,"endTime":3339.32,"body":"I'm looking at all of the things"},{"startTime":3339.32,"endTime":3341.12,"body":"to say, Well, are they doing"},{"startTime":3339.32,"endTime":3341.12,"body":"this? Are they doing that? Are"},{"startTime":3341.12,"endTime":3343.6,"body":"they doing that? My mom was"},{"startTime":3341.12,"endTime":3343.6,"body":"like, overly critical of the"},{"startTime":3343.6,"endTime":3346.78,"body":"random website where I just want"},{"startTime":3343.6,"endTime":3346.78,"body":"to buy the product. And I'm kind"},{"startTime":3346.78,"endTime":3349.9,"body":"of, you know, looking at all the"},{"startTime":3346.78,"endTime":3349.9,"body":"elements of the website. They"},{"startTime":3349.9,"endTime":3352.48,"body":"have the right trust signals. Do"},{"startTime":3349.9,"endTime":3352.48,"body":"they have this? What? How are"},{"startTime":3352.48,"endTime":3356.44,"body":"they doing this? And learning as"},{"startTime":3352.48,"endTime":3356.44,"body":"I'm as I'm going through to say,"},{"startTime":3357.1,"endTime":3359.44,"body":"Oh, that's really cool. I'm"},{"startTime":3357.1,"endTime":3359.44,"body":"going to try and look into that"},{"startTime":3359.44,"endTime":3363.18,"body":"for my store, because it's"},{"startTime":3359.44,"endTime":3363.18,"body":"helping me to make a purchase as"},{"startTime":3363.18,"endTime":3367.5,"body":"a consumer from this other"},{"startTime":3363.18,"endTime":3367.5,"body":"website. I think that's the the"},{"startTime":3367.5,"endTime":3371.52,"body":"thing I've noticed in myself the"},{"startTime":3367.5,"endTime":3371.52,"body":"most is having a really keen eye"},{"startTime":3373.2,"endTime":3378.18,"body":"for great websites, for great"},{"startTime":3373.2,"endTime":3378.18,"body":"customer user experience on a"},{"startTime":3378.18,"endTime":3381.92,"body":"website, and the aftercare as"},{"startTime":3378.18,"endTime":3381.92,"body":"well. So when I buy something"},{"startTime":3381.92,"endTime":3385.34,"body":"now, if I bought something three"},{"startTime":3381.92,"endTime":3385.34,"body":"months ago, and I said it to my"},{"startTime":3385.34,"endTime":3387.86,"body":"wife just the other day, I was"},{"startTime":3385.34,"endTime":3387.86,"body":"like, that's really smart. I"},{"startTime":3387.92,"endTime":3392.36,"body":"bought something that was it was"},{"startTime":3387.92,"endTime":3392.36,"body":"like a subscription for"},{"startTime":3392.36,"endTime":3396.26,"body":"something, and it was a three"},{"startTime":3392.36,"endTime":3396.26,"body":"month supply of this product."},{"startTime":3396.86,"endTime":3401.2,"body":"And about two months in, I got"},{"startTime":3396.86,"endTime":3401.2,"body":"an email from that company"},{"startTime":3401.5,"endTime":3406.0,"body":"saying, Hey, Sarah, you've used"},{"startTime":3401.5,"endTime":3406.0,"body":"our product for two months now."},{"startTime":3406.3,"endTime":3410.32,"body":"You've got one month more to go."},{"startTime":3406.3,"endTime":3410.32,"body":"You should start thinking about"},{"startTime":3410.8,"endTime":3415.3,"body":"a month four to six. And to help"},{"startTime":3410.8,"endTime":3415.3,"body":"you out, here's a discount code."},{"startTime":3415.72,"endTime":3419.8,"body":"If you buy now in your third"},{"startTime":3415.72,"endTime":3419.8,"body":"month, you can get 5% off or 10%"},{"startTime":3420.16,"endTime":3423.6,"body":"off whatever it was for the next"},{"startTime":3420.16,"endTime":3423.6,"body":"three month batch of this thing"},{"startTime":3423.6,"endTime":3428.64,"body":"that I'm buying. And I looked at"},{"startTime":3423.6,"endTime":3428.64,"body":"it and I would never have seen"},{"startTime":3428.7,"endTime":3433.02,"body":"like behind the curtain of that"},{"startTime":3428.7,"endTime":3433.02,"body":"email before. And now I looked"},{"startTime":3433.02,"endTime":3435.36,"body":"at it from a totally different"},{"startTime":3433.02,"endTime":3435.36,"body":"lens, and I was like, I know"},{"startTime":3435.36,"endTime":3439.62,"body":"exactly what they're doing. And"},{"startTime":3435.36,"endTime":3439.62,"body":"I know someone decided at some"},{"startTime":3439.62,"endTime":3443.66,"body":"point to say, Yeah, let's send a"},{"startTime":3439.62,"endTime":3443.66,"body":"filter. Let's put a filter in"},{"startTime":3443.66,"endTime":3445.88,"body":"our email system to say, if"},{"startTime":3443.66,"endTime":3445.88,"body":"someone buys a three month"},{"startTime":3445.88,"endTime":3450.26,"body":"product up to 60 days, send them"},{"startTime":3445.88,"endTime":3450.26,"body":"an email with an offer for them"},{"startTime":3450.26,"endTime":3453.02,"body":"to re repurchase, and it's"},{"startTime":3450.26,"endTime":3453.02,"body":"getting that customer to come"},{"startTime":3453.02,"endTime":3456.32,"body":"back again and repeat, repeat"},{"startTime":3453.02,"endTime":3456.32,"body":"purchases. So I'm looking at"},{"startTime":3456.32,"endTime":3461.02,"body":"everything through a different"},{"startTime":3456.32,"endTime":3461.02,"body":"lens, and that's it's amazing to"},{"startTime":3461.02,"endTime":3464.92,"body":"see, because I then thought"},{"startTime":3461.02,"endTime":3464.92,"body":"about that and I was like, which"},{"startTime":3464.92,"endTime":3468.94,"body":"products on my site can I do"},{"startTime":3464.92,"endTime":3468.94,"body":"that with to get repeat"},{"startTime":3468.94,"endTime":3470.32,"body":"purchases? So, yeah,"},{"startTime":3470.44,"endTime":3473.32,"body":"amazing. It's funny, everything"},{"startTime":3470.44,"endTime":3473.32,"body":"becomes a lesson, doesn't it?"},{"startTime":3473.32,"endTime":3476.62,"body":"There's like, I used to tell"},{"startTime":3473.32,"endTime":3476.62,"body":"this to myself that, like, once"},{"startTime":3476.62,"endTime":3479.5,"body":"you realize everything is a"},{"startTime":3476.62,"endTime":3479.5,"body":"teacher, everyone around you is"},{"startTime":3479.5,"endTime":3482.4,"body":"a teacher, and you're obviously"},{"startTime":3479.5,"endTime":3482.4,"body":"on this path of continual"},{"startTime":3482.4,"endTime":3485.28,"body":"learning, Suraj, which comes"},{"startTime":3482.4,"endTime":3485.28,"body":"across really strongly, and"},{"startTime":3485.28,"endTime":3488.22,"body":"you're able to put ego to one"},{"startTime":3485.28,"endTime":3488.22,"body":"side, because you've learned a"},{"startTime":3488.22,"endTime":3491.28,"body":"hell of a lot, even up the last"},{"startTime":3488.22,"endTime":3491.28,"body":"last year, 12 years in your"},{"startTime":3491.28,"endTime":3493.56,"body":"previous business, but you're"},{"startTime":3491.28,"endTime":3493.56,"body":"still able to just look at"},{"startTime":3493.56,"endTime":3496.44,"body":"something for the first time and"},{"startTime":3493.56,"endTime":3496.44,"body":"take it on board, learn from it,"},{"startTime":3496.44,"endTime":3499.5,"body":"and move again. So yeah, I mean,"},{"startTime":3496.44,"endTime":3499.5,"body":"that's admirable. I think people"},{"startTime":3499.5,"endTime":3501.72,"body":"can take a lot away because"},{"startTime":3499.5,"endTime":3501.72,"body":"you've achieved so much so far,"},{"startTime":3501.72,"endTime":3504.2,"body":"and I know you're going to go"},{"startTime":3501.72,"endTime":3504.2,"body":"going to go on to achieve even"},{"startTime":3504.32,"endTime":3507.14,"body":"more moving forward. Something"},{"startTime":3504.32,"endTime":3507.14,"body":"that I want to dive into for"},{"startTime":3507.14,"endTime":3511.46,"body":"people to take away is how they"},{"startTime":3507.14,"endTime":3511.46,"body":"can also adopt that mindset of"},{"startTime":3511.46,"endTime":3515.3,"body":"continually learning, and"},{"startTime":3511.46,"endTime":3515.3,"body":"whether support plays a part in"},{"startTime":3515.3,"endTime":3517.82,"body":"that, to know you're very active"},{"startTime":3515.3,"endTime":3517.82,"body":"in our community and at the in"},{"startTime":3517.82,"endTime":3521.38,"body":"person events, and so yeah, how"},{"startTime":3517.82,"endTime":3521.38,"body":"do you adopt that mindset of"},{"startTime":3521.38,"endTime":3524.26,"body":"continual learning? And does"},{"startTime":3521.38,"endTime":3524.26,"body":"support play a role in that?"},{"startTime":3524.5,"endTime":3524.98,"body":"Yeah,"},{"startTime":3524.98,"endTime":3527.74,"body":"so the concept of this continual"},{"startTime":3524.98,"endTime":3527.74,"body":"learning and always being a"},{"startTime":3527.74,"endTime":3532.0,"body":"student, always being always"},{"startTime":3527.74,"endTime":3532.0,"body":"recognizing that you don't know"},{"startTime":3532.12,"endTime":3536.86,"body":"everything, it's a process. You"},{"startTime":3532.12,"endTime":3536.86,"body":"can't learn everything in a week"},{"startTime":3536.92,"endTime":3540.28,"body":"or in a month, and being really"},{"startTime":3536.92,"endTime":3540.28,"body":"comfortable that you will likely"},{"startTime":3540.28,"endTime":3543.24,"body":"never know everything, like"},{"startTime":3540.28,"endTime":3543.24,"body":"everything is a teacher. I"},{"startTime":3543.24,"endTime":3545.82,"body":"really like that. Every"},{"startTime":3543.24,"endTime":3545.82,"body":"experience you learn something"},{"startTime":3545.82,"endTime":3552.48,"body":"from and not wanting to speed up"},{"startTime":3545.82,"endTime":3552.48,"body":"or expedite that process, being"},{"startTime":3552.48,"endTime":3557.4,"body":"very comfortable that it's a"},{"startTime":3552.48,"endTime":3557.4,"body":"you're a lifelong student, and"},{"startTime":3558.48,"endTime":3562.16,"body":"that won't ever stop. And if you"},{"startTime":3558.48,"endTime":3562.16,"body":"think there's a time and place"},{"startTime":3562.16,"endTime":3565.28,"body":"where you think, right now"},{"startTime":3562.16,"endTime":3565.28,"body":"today, I know everything, it's a"},{"startTime":3565.28,"endTime":3567.44,"body":"wild goose chase. It's never"},{"startTime":3565.28,"endTime":3567.44,"body":"going to come. That day will"},{"startTime":3567.44,"endTime":3573.32,"body":"never come. And you really have"},{"startTime":3567.44,"endTime":3573.32,"body":"to just be so comfortable"},{"startTime":3573.5,"endTime":3576.92,"body":"knowing that tomorrow I might"},{"startTime":3573.5,"endTime":3576.92,"body":"learn something I'd never even"},{"startTime":3576.92,"endTime":3580.3,"body":"heard of today. And that's okay,"},{"startTime":3576.92,"endTime":3580.3,"body":"because it's never too late to"},{"startTime":3580.3,"endTime":3582.88,"body":"then apply that one. It's never"},{"startTime":3580.3,"endTime":3582.88,"body":"too late to learn something new"},{"startTime":3583.24,"endTime":3586.66,"body":"or course correct if you did"},{"startTime":3583.24,"endTime":3586.66,"body":"something wrong previously. And"},{"startTime":3586.66,"endTime":3590.08,"body":"that's that's a really profound"},{"startTime":3586.66,"endTime":3590.08,"body":"thing that I've learned, is"},{"startTime":3590.56,"endTime":3595.24,"body":"there's no end to this. It's"},{"startTime":3590.56,"endTime":3595.24,"body":"constant. And that's not an"},{"startTime":3595.24,"endTime":3600.42,"body":"overwhelming way. That's not in"},{"startTime":3595.24,"endTime":3600.42,"body":"a way to fear monger or. Scare"},{"startTime":3600.42,"endTime":3605.04,"body":"people off, but it's there is"},{"startTime":3600.42,"endTime":3605.04,"body":"always more to learn in this"},{"startTime":3605.04,"endTime":3608.94,"body":"business, in any any business,"},{"startTime":3605.04,"endTime":3608.94,"body":"so don't expect to learn"},{"startTime":3608.94,"endTime":3613.32,"body":"everything overnight. The"},{"startTime":3608.94,"endTime":3613.32,"body":"support that comes with with the"},{"startTime":3613.32,"endTime":3618.12,"body":"dropship unlocked masterclass,"},{"startTime":3613.32,"endTime":3618.12,"body":"of course, is a massive element"},{"startTime":3618.12,"endTime":3620.28,"body":"to all of that. That's where a"},{"startTime":3618.12,"endTime":3620.28,"body":"lot of the learning and the"},{"startTime":3620.28,"endTime":3625.46,"body":"lessons and the the changes in"},{"startTime":3620.28,"endTime":3625.46,"body":"mindset come from learning from"},{"startTime":3625.46,"endTime":3628.64,"body":"others. I would also encourage"},{"startTime":3625.46,"endTime":3628.64,"body":"everyone to go and do your own"},{"startTime":3628.88,"endTime":3632.84,"body":"research as well. You know, you"},{"startTime":3628.88,"endTime":3632.84,"body":"should be reading blogs, reading"},{"startTime":3632.84,"endTime":3635.72,"body":"articles. You should be"},{"startTime":3632.84,"endTime":3635.72,"body":"following other people as well,"},{"startTime":3635.72,"endTime":3638.3,"body":"getting different perspectives."},{"startTime":3635.72,"endTime":3638.3,"body":"And I think that's really what"},{"startTime":3638.3,"endTime":3641.92,"body":"I've done a lot this last year,"},{"startTime":3638.3,"endTime":3641.92,"body":"is, you know, whilst being a"},{"startTime":3641.92,"endTime":3645.82,"body":"really active member of of the"},{"startTime":3641.92,"endTime":3645.82,"body":"DSU community and really taking"},{"startTime":3645.88,"endTime":3650.8,"body":"that as my model for the"},{"startTime":3645.88,"endTime":3650.8,"body":"business, watching YouTube"},{"startTime":3650.8,"endTime":3654.1,"body":"videos, watching reading"},{"startTime":3650.8,"endTime":3654.1,"body":"articles and blogs from other"},{"startTime":3654.34,"endTime":3657.76,"body":"marketing agencies, from other"},{"startTime":3654.34,"endTime":3657.76,"body":"people, running ads, and very"},{"startTime":3657.76,"endTime":3661.2,"body":"quickly, you start to learn what"},{"startTime":3657.76,"endTime":3661.2,"body":"is good information, what is"},{"startTime":3661.2,"endTime":3665.04,"body":"potentially not very good"},{"startTime":3661.2,"endTime":3665.04,"body":"information, and experiment a"},{"startTime":3665.04,"endTime":3668.64,"body":"bit yourself. So, yeah, that's"},{"startTime":3665.04,"endTime":3668.64,"body":"been a that's something I would"},{"startTime":3668.64,"endTime":3671.88,"body":"say is the biggest mindset shift"},{"startTime":3668.64,"endTime":3671.88,"body":"is be comfortable with"},{"startTime":3671.88,"endTime":3674.4,"body":"constantly learning different"},{"startTime":3671.88,"endTime":3674.4,"body":"sources, different types of"},{"startTime":3674.82,"endTime":3678.54,"body":"education as well. It's not just"},{"startTime":3674.82,"endTime":3678.54,"body":"about one, one source of of"},{"startTime":3678.54,"endTime":3682.64,"body":"truth. Look around, look around"},{"startTime":3678.54,"endTime":3682.64,"body":"you, there's lessons everywhere,"},{"startTime":3682.64,"endTime":3685.46,"body":"and we're on the internet for"},{"startTime":3682.64,"endTime":3685.46,"body":"crying out loud. You can't"},{"startTime":3685.46,"endTime":3689.96,"body":"escape content. You can't escape"},{"startTime":3685.46,"endTime":3689.96,"body":"information. I guess the hard"},{"startTime":3689.96,"endTime":3693.2,"body":"part is filtering that from the"},{"startTime":3689.96,"endTime":3693.2,"body":"good to the bad,"},{"startTime":3693.32,"endTime":3695.48,"body":"that's the skill, isn't it?"},{"startTime":3693.32,"endTime":3695.48,"body":"Filtering. And I love that"},{"startTime":3695.48,"endTime":3700.24,"body":"you've adopted that ethos of"},{"startTime":3695.48,"endTime":3700.24,"body":"continual learning and also"},{"startTime":3700.84,"endTime":3703.36,"body":"recognizing that there are"},{"startTime":3700.84,"endTime":3703.36,"body":"different sources of information"},{"startTime":3703.36,"endTime":3706.3,"body":"and that it's a bit of a choose"},{"startTime":3703.36,"endTime":3706.3,"body":"your own adventure. Choose your"},{"startTime":3706.3,"endTime":3709.72,"body":"own journey. You know, business,"},{"startTime":3706.3,"endTime":3709.72,"body":"there are multiple routes and"},{"startTime":3709.72,"endTime":3713.44,"body":"paths through to the same end"},{"startTime":3709.72,"endTime":3713.44,"body":"result of a successful business."},{"startTime":3713.5,"endTime":3716.74,"body":"And so think what people value"},{"startTime":3713.5,"endTime":3716.74,"body":"coming into a program like"},{"startTime":3716.74,"endTime":3719.86,"body":"dropship unlocked that we found"},{"startTime":3716.74,"endTime":3719.86,"body":"initially, is they want"},{"startTime":3719.86,"endTime":3722.76,"body":"certainty and they want a clear"},{"startTime":3719.86,"endTime":3722.76,"body":"path, because there is so much"},{"startTime":3722.76,"endTime":3725.46,"body":"noise out there. So actually, at"},{"startTime":3722.76,"endTime":3725.46,"body":"the beginning of the journey,"},{"startTime":3725.82,"endTime":3729.36,"body":"the kind of mentorship that"},{"startTime":3725.82,"endTime":3729.36,"body":"we've learned benefits our"},{"startTime":3729.36,"endTime":3733.08,"body":"members the most is to actually"},{"startTime":3729.36,"endTime":3733.08,"body":"be quite direct and say, Well,"},{"startTime":3733.08,"endTime":3736.02,"body":"this is a proven path. Now,"},{"startTime":3733.08,"endTime":3736.02,"body":"there are many other paths, but"},{"startTime":3736.08,"endTime":3738.6,"body":"this is a proven one, and you"},{"startTime":3736.08,"endTime":3738.6,"body":"can follow this, and you'll get"},{"startTime":3738.6,"endTime":3741.08,"body":"to the point where you're up and"},{"startTime":3738.6,"endTime":3741.08,"body":"running, making sales, but"},{"startTime":3741.08,"endTime":3743.48,"body":"you're, you're now in a"},{"startTime":3741.08,"endTime":3743.48,"body":"position, Suraj, where I've"},{"startTime":3743.6,"endTime":3746.78,"body":"almost seen the evolution, where"},{"startTime":3743.6,"endTime":3746.78,"body":"you're, you're often giving a"},{"startTime":3746.78,"endTime":3750.5,"body":"lot back to the community as"},{"startTime":3746.78,"endTime":3750.5,"body":"well, like you have become both"},{"startTime":3750.5,"endTime":3753.08,"body":"the mentee and the mentor in"},{"startTime":3750.5,"endTime":3753.08,"body":"this right? You're, you know,"},{"startTime":3753.08,"endTime":3755.72,"body":"you're helping drop down the"},{"startTime":3753.08,"endTime":3755.72,"body":"ladder for the people who are"},{"startTime":3755.72,"endTime":3758.9,"body":"just beginning, but you yourself"},{"startTime":3755.72,"endTime":3758.9,"body":"are also absorbing information,"},{"startTime":3758.96,"endTime":3761.62,"body":"not just from us, but from all"},{"startTime":3758.96,"endTime":3761.62,"body":"sources. You know, we bring in,"},{"startTime":3761.62,"endTime":3765.34,"body":"like expert guests every month"},{"startTime":3761.62,"endTime":3765.34,"body":"now, into the dropship unlocked"},{"startTime":3765.34,"endTime":3768.4,"body":"community on SEO or email"},{"startTime":3765.34,"endTime":3768.4,"body":"marketing or ad strategy,"},{"startTime":3768.4,"endTime":3771.82,"body":"because we know we can't"},{"startTime":3768.4,"endTime":3771.82,"body":"stagnate like this. Industry is"},{"startTime":3771.82,"endTime":3774.82,"body":"evolving. It's fast moving, so"},{"startTime":3771.82,"endTime":3774.82,"body":"we want to be at the forefront."},{"startTime":3775.12,"endTime":3779.02,"body":"So what role would you say"},{"startTime":3775.12,"endTime":3779.02,"body":"continued mentorship has played"},{"startTime":3779.02,"endTime":3782.94,"body":"in your journey, from how it was"},{"startTime":3779.02,"endTime":3782.94,"body":"at the beginning, but probably"},{"startTime":3782.94,"endTime":3787.32,"body":"evolved quite a bit to what you"},{"startTime":3782.94,"endTime":3787.32,"body":"seek in terms of mentorship now."},{"startTime":3787.68,"endTime":3792.72,"body":"Yeah, you're absolutely right. I"},{"startTime":3787.68,"endTime":3792.72,"body":"have to always remind myself to"},{"startTime":3793.14,"endTime":3797.34,"body":"consume education and consume"},{"startTime":3793.14,"endTime":3797.34,"body":"information intentionally, not"},{"startTime":3797.34,"endTime":3801.8,"body":"just passively scrolling or or,"},{"startTime":3797.34,"endTime":3801.8,"body":"you know, reading an email that"},{"startTime":3801.8,"endTime":3805.64,"body":"I get, but seeking it out. And"},{"startTime":3801.8,"endTime":3805.64,"body":"you have to remind I have to"},{"startTime":3805.64,"endTime":3808.34,"body":"keep reminding myself I still"},{"startTime":3805.64,"endTime":3808.34,"body":"don't know everything, and I'm"},{"startTime":3808.34,"endTime":3812.0,"body":"still a novice at this right?"},{"startTime":3808.34,"endTime":3812.0,"body":"Like, yes, I'm doing some good"},{"startTime":3812.0,"endTime":3816.38,"body":"numbers, but it still pales in"},{"startTime":3812.0,"endTime":3816.38,"body":"comparison to what the"},{"startTime":3816.38,"endTime":3821.14,"body":"opportunity is and where we can"},{"startTime":3816.38,"endTime":3821.14,"body":"take this thing. So I'm"},{"startTime":3821.62,"endTime":3826.6,"body":"constantly seeking out education"},{"startTime":3821.62,"endTime":3826.6,"body":"through the podcast. I typically"},{"startTime":3826.6,"endTime":3829.42,"body":"plug my phone, and even if it's"},{"startTime":3826.6,"endTime":3829.42,"body":"a quick 30 minute journey, I'll"},{"startTime":3829.66,"endTime":3832.78,"body":"just listen to one of your"},{"startTime":3829.66,"endTime":3832.78,"body":"podcasts at 1.7 speed or"},{"startTime":3832.78,"endTime":3835.96,"body":"something on Spotify, and it"},{"startTime":3832.78,"endTime":3835.96,"body":"sounds like you're just flying"},{"startTime":3835.96,"endTime":3839.32,"body":"through that conversation, but"},{"startTime":3835.96,"endTime":3839.32,"body":"it makes sense that you're still"},{"startTime":3839.32,"endTime":3842.34,"body":"completely understandable. But"},{"startTime":3839.32,"endTime":3842.34,"body":"that's how I listen to a lot of"},{"startTime":3842.34,"endTime":3845.4,"body":"content. Is in short space of"},{"startTime":3842.34,"endTime":3845.4,"body":"time. Rather than saying, Well,"},{"startTime":3845.4,"endTime":3848.82,"body":"I've only got 20 minutes I can"},{"startTime":3845.4,"endTime":3848.82,"body":"start, I've already finished,"},{"startTime":3848.82,"endTime":3850.98,"body":"you know, 40 minute episode, if"},{"startTime":3848.82,"endTime":3850.98,"body":"I'm watching that, if I'm"},{"startTime":3850.98,"endTime":3854.82,"body":"listening to that at 2x speed."},{"startTime":3850.98,"endTime":3854.82,"body":"So I still consume the content,"},{"startTime":3854.82,"endTime":3857.94,"body":"and it is still kind of sinks"},{"startTime":3854.82,"endTime":3857.94,"body":"in, even though it sounds like"},{"startTime":3858.24,"endTime":3861.2,"body":"in fast forward mode. But in"},{"startTime":3858.24,"endTime":3861.2,"body":"terms of the support of the"},{"startTime":3861.2,"endTime":3864.74,"body":"community, yeah, really"},{"startTime":3861.2,"endTime":3864.74,"body":"consciously being there and"},{"startTime":3864.74,"endTime":3867.38,"body":"bookmarking things that I want"},{"startTime":3864.74,"endTime":3867.38,"body":"to read, and carving out some"},{"startTime":3867.38,"endTime":3870.56,"body":"time every week to go and listen"},{"startTime":3867.38,"endTime":3870.56,"body":"to one of these expert series if"},{"startTime":3870.56,"endTime":3873.5,"body":"I can't make it on on the live"},{"startTime":3870.56,"endTime":3873.5,"body":"call. And I listen to a few of"},{"startTime":3873.5,"endTime":3877.22,"body":"those, I really love some of the"},{"startTime":3873.5,"endTime":3877.22,"body":"latest episodes of the podcast"},{"startTime":3877.22,"endTime":3880.72,"body":"that you guys have done. And I"},{"startTime":3877.22,"endTime":3880.72,"body":"look forward to when I'm in the"},{"startTime":3880.72,"endTime":3885.04,"body":"car, because I know I can get in"},{"startTime":3880.72,"endTime":3885.04,"body":"a sneaky little episode or two,"},{"startTime":3885.16,"endTime":3890.56,"body":"at least, or wherever, wherever"},{"startTime":3885.16,"endTime":3890.56,"body":"I'm going, and I have a some"},{"startTime":3890.56,"endTime":3895.12,"body":"dedicated time every week to go"},{"startTime":3890.56,"endTime":3895.12,"body":"in and look at some questions"},{"startTime":3895.12,"endTime":3897.4,"body":"and learn from them, because"},{"startTime":3895.12,"endTime":3897.4,"body":"chances are, I've also had"},{"startTime":3897.4,"endTime":3901.5,"body":"either the same experience or I"},{"startTime":3897.4,"endTime":3901.5,"body":"will. To learn from the answers"},{"startTime":3901.56,"endTime":3906.36,"body":"for that question. I spend time"},{"startTime":3901.56,"endTime":3906.36,"body":"watching videos every week, so I"},{"startTime":3906.36,"endTime":3910.38,"body":"have a folder in my inbox to"},{"startTime":3906.36,"endTime":3910.38,"body":"say, you know, like education,"},{"startTime":3910.62,"endTime":3913.92,"body":"and I try and fly through those"},{"startTime":3910.62,"endTime":3913.92,"body":"emails which are either"},{"startTime":3914.4,"endTime":3917.82,"body":"newsletters or YouTube videos"},{"startTime":3914.4,"endTime":3917.82,"body":"that I've saved and bookmarked"},{"startTime":3917.82,"endTime":3921.56,"body":"for later. And I don't always"},{"startTime":3917.82,"endTime":3921.56,"body":"have to implement something I"},{"startTime":3921.56,"endTime":3923.72,"body":"learned from them. It's just"},{"startTime":3921.56,"endTime":3923.72,"body":"about soaking it in and"},{"startTime":3923.72,"endTime":3926.36,"body":"understanding things from a"},{"startTime":3923.72,"endTime":3926.36,"body":"different perspective. And what"},{"startTime":3926.36,"endTime":3928.94,"body":"I'm finding is, even though I"},{"startTime":3926.36,"endTime":3928.94,"body":"may not implement everything I"},{"startTime":3928.94,"endTime":3931.88,"body":"learn, I can talk the talk, and"},{"startTime":3928.94,"endTime":3931.88,"body":"I can understand what's going"},{"startTime":3931.88,"endTime":3935.54,"body":"on, and I can, when I'm"},{"startTime":3931.88,"endTime":3935.54,"body":"interpreting my own data, I'm"},{"startTime":3935.54,"endTime":3937.76,"body":"able to interpret it much"},{"startTime":3935.54,"endTime":3937.76,"body":"better, yeah, because you've"},{"startTime":3937.76,"endTime":3940.96,"body":"got that filter mechanism so"},{"startTime":3937.76,"endTime":3940.96,"body":"you're constantly learning from"},{"startTime":3940.96,"endTime":3943.48,"body":"the right sources, and then you"},{"startTime":3940.96,"endTime":3943.48,"body":"can implement that. You probably"},{"startTime":3943.48,"endTime":3945.4,"body":"feel like Lewis and I are"},{"startTime":3943.48,"endTime":3945.4,"body":"speaking really slowly now,"},{"startTime":3945.4,"endTime":3947.56,"body":"because you're used to it being"},{"startTime":3945.4,"endTime":3947.56,"body":"on two time speed. When I"},{"startTime":3947.56,"endTime":3950.92,"body":"listen to your podcast at"},{"startTime":3947.56,"endTime":3950.92,"body":"regular speed, it does, yeah, it"},{"startTime":3950.92,"endTime":3953.38,"body":"feels kind of slow. So I'm like,"},{"startTime":3950.92,"endTime":3953.38,"body":"I mean, even if I'm not in a"},{"startTime":3953.38,"endTime":3956.8,"body":"rush, I have to listen to things"},{"startTime":3953.38,"endTime":3956.8,"body":"at least 1.5x now, because it's"},{"startTime":3956.8,"endTime":3960.78,"body":"like the the norm voice that I'm"},{"startTime":3956.8,"endTime":3960.78,"body":"hearing when I'm listening to"},{"startTime":3960.78,"endTime":3961.08,"body":"you both"},{"startTime":3961.2,"endTime":3964.14,"body":"Exactly. It's now that, it's now"},{"startTime":3961.2,"endTime":3964.14,"body":"the norm, so I'll try and speed"},{"startTime":3964.14,"endTime":3967.92,"body":"things up for you, sir, so you"},{"startTime":3964.14,"endTime":3967.92,"body":"can stay with me. But no, it's,"},{"startTime":3968.64,"endTime":3971.22,"body":"it's great to hear that you're"},{"startTime":3968.64,"endTime":3971.22,"body":"listening in and learning a lot."},{"startTime":3971.28,"endTime":3973.5,"body":"You know, even a year in, it's"},{"startTime":3971.28,"endTime":3973.5,"body":"just a continual learning"},{"startTime":3973.5,"endTime":3976.44,"body":"process, which is what Lewis and"},{"startTime":3973.5,"endTime":3976.44,"body":"I are still going on our own"},{"startTime":3976.44,"endTime":3978.24,"body":"journeys as well, learning as"},{"startTime":3976.44,"endTime":3978.24,"body":"well. So it's a, it's a"},{"startTime":3978.36,"endTime":3981.98,"body":"continual process. But now that"},{"startTime":3978.36,"endTime":3981.98,"body":"you've hit this this new level"},{"startTime":3981.98,"endTime":3987.02,"body":"of success, and you've got 100k"},{"startTime":3981.98,"endTime":3987.02,"body":"mark now across both stores. And"},{"startTime":3987.02,"endTime":3991.22,"body":"what are your next goals now in"},{"startTime":3987.02,"endTime":3991.22,"body":"mind for like, the next six to"},{"startTime":3991.28,"endTime":3993.56,"body":"12 months, where do you see your"},{"startTime":3991.28,"endTime":3993.56,"body":"business heading?"},{"startTime":3993.8,"endTime":3998.36,"body":"Yes, I think this second store"},{"startTime":3993.8,"endTime":3998.36,"body":"is very clearly a multi, six"},{"startTime":3998.36,"endTime":4003.54,"body":"figure store. I've just got"},{"startTime":3998.36,"endTime":4003.54,"body":"started the budget, and I'll"},{"startTime":4003.54,"endTime":4007.8,"body":"happy to share this. My p max is"},{"startTime":4003.54,"endTime":4007.8,"body":"literally on like eight pounds a"},{"startTime":4007.8,"endTime":4012.0,"body":"day. It's a tiny little budget,"},{"startTime":4007.8,"endTime":4012.0,"body":"and it's made. I'm getting"},{"startTime":4012.96,"endTime":4017.04,"body":"double digit ROAs on GADS. I'm"},{"startTime":4012.96,"endTime":4017.04,"body":"getting from organic sales as"},{"startTime":4017.04,"endTime":4021.14,"body":"well. So it's, it's almost scary"},{"startTime":4017.04,"endTime":4021.14,"body":"to say, Well, what will what"},{"startTime":4021.14,"endTime":4026.12,"body":"would a 20 pound budget do to"},{"startTime":4021.14,"endTime":4026.12,"body":"this website and the next six"},{"startTime":4026.12,"endTime":4030.32,"body":"months? I would very, very"},{"startTime":4026.12,"endTime":4030.32,"body":"comfortably expect this store to"},{"startTime":4030.32,"endTime":4034.1,"body":"continue in its same trajectory."},{"startTime":4030.32,"endTime":4034.1,"body":"I think I would be able to apply"},{"startTime":4034.1,"endTime":4036.44,"body":"some of the lessons and"},{"startTime":4034.1,"endTime":4036.44,"body":"successes from the second store"},{"startTime":4036.86,"endTime":4041.74,"body":"backwards to the first store to"},{"startTime":4036.86,"endTime":4041.74,"body":"see where the gaps were, which"},{"startTime":4041.74,"endTime":4045.1,"body":"may have explained some of the"},{"startTime":4041.74,"endTime":4045.1,"body":"plateauing there, and really"},{"startTime":4045.1,"endTime":4049.18,"body":"just looking at at ways to"},{"startTime":4045.1,"endTime":4049.18,"body":"continue building the authority"},{"startTime":4049.18,"endTime":4053.08,"body":"of this website. I know I said"},{"startTime":4049.18,"endTime":4053.08,"body":"eight months ago I had no new"},{"startTime":4053.08,"endTime":4056.38,"body":"plans to start a second store."},{"startTime":4053.08,"endTime":4056.38,"body":"Even today, I have no plans to"},{"startTime":4056.38,"endTime":4059.08,"body":"start a third store. I really"},{"startTime":4056.38,"endTime":4059.08,"body":"want to build on this one as"},{"startTime":4059.26,"endTime":4062.04,"body":"much as I can. And that's really"},{"startTime":4059.26,"endTime":4062.04,"body":"where I see the opportunity, if"},{"startTime":4062.04,"endTime":4065.4,"body":"something, if an opportunity"},{"startTime":4062.04,"endTime":4065.4,"body":"comes along, then sure we'll"},{"startTime":4065.4,"endTime":4068.22,"body":"explore it. But for now, for the"},{"startTime":4065.4,"endTime":4068.22,"body":"next six months and the rest of"},{"startTime":4068.22,"endTime":4072.36,"body":"this year, certainly, it's to"},{"startTime":4068.22,"endTime":4072.36,"body":"maximize the second store and"},{"startTime":4072.36,"endTime":4075.54,"body":"keep things ticking along and"},{"startTime":4072.36,"endTime":4075.54,"body":"streamline the business a bit a"},{"startTime":4075.54,"endTime":4076.62,"body":"bit more as well. Yeah,"},{"startTime":4076.62,"endTime":4079.68,"body":"it sounds like you're well on"},{"startTime":4076.62,"endTime":4079.68,"body":"track to do that. Suraj, I"},{"startTime":4079.68,"endTime":4083.72,"body":"wanted to ask outside of this"},{"startTime":4079.68,"endTime":4083.72,"body":"the two businesses now, which"},{"startTime":4083.84,"endTime":4087.2,"body":"you, I expect there to be"},{"startTime":4083.84,"endTime":4087.2,"body":"significant growth with both"},{"startTime":4087.2,"endTime":4090.74,"body":"businesses, but what excites"},{"startTime":4087.2,"endTime":4090.74,"body":"you, personally, as a as a"},{"startTime":4090.74,"endTime":4094.16,"body":"person outside of the"},{"startTime":4090.74,"endTime":4094.16,"body":"businesses, about your own"},{"startTime":4094.16,"endTime":4097.82,"body":"future that these businesses"},{"startTime":4094.16,"endTime":4097.82,"body":"could enable into the future,"},{"startTime":4097.82,"endTime":4101.74,"body":"like has your vision for what"},{"startTime":4097.82,"endTime":4101.74,"body":"you want from Life changed? And"},{"startTime":4101.74,"endTime":4104.26,"body":"if so, what does it what does it"},{"startTime":4101.74,"endTime":4104.26,"body":"look like in the future, like?"},{"startTime":4104.26,"endTime":4106.54,"body":"What would an ideal scenario be"},{"startTime":4104.26,"endTime":4106.54,"body":"over the next few years, if"},{"startTime":4106.54,"endTime":4109.54,"body":"these businesses really start to"},{"startTime":4106.54,"endTime":4109.54,"body":"scale up as they very well can"},{"startTime":4109.54,"endTime":4111.22,"body":"do with your within your"},{"startTime":4109.54,"endTime":4111.22,"body":"control? Great"},{"startTime":4111.219,"endTime":4113.919,"body":"question, and the answer"},{"startTime":4111.219,"endTime":4113.919,"body":"actually hasn't changed. And"},{"startTime":4113.919,"endTime":4116.739,"body":"that's, I think, the really key,"},{"startTime":4113.919,"endTime":4116.739,"body":"that the why is still the same"},{"startTime":4116.739,"endTime":4121.079,"body":"as it was 12 years ago, same as"},{"startTime":4116.739,"endTime":4121.079,"body":"it was eight months ago, same as"},{"startTime":4121.079,"endTime":4126.959,"body":"it was 25 years ago, when I"},{"startTime":4121.079,"endTime":4126.959,"body":"first realized I didn't really"},{"startTime":4126.959,"endTime":4129.839,"body":"want a nine to five job for me,"},{"startTime":4126.959,"endTime":4129.839,"body":"it was all about and then this"},{"startTime":4129.839,"endTime":4133.379,"body":"might sound really naive, but I"},{"startTime":4129.839,"endTime":4133.379,"body":"was 11. I was naive. I was a"},{"startTime":4133.379,"endTime":4136.799,"body":"kid. I just I didn't want to"},{"startTime":4133.379,"endTime":4136.799,"body":"have to ask permission to"},{"startTime":4136.799,"endTime":4139.559,"body":"somebody else if I can go on"},{"startTime":4136.799,"endTime":4139.559,"body":"holiday with my family. And that"},{"startTime":4139.559,"endTime":4142.699,"body":"was a situation I was in as a"},{"startTime":4139.559,"endTime":4142.699,"body":"level kid. My parents had to ask"},{"startTime":4142.999,"endTime":4145.699,"body":"permission. And I'm saying that"},{"startTime":4142.999,"endTime":4145.699,"body":"in a really horrible way, right?"},{"startTime":4146.359,"endTime":4150.319,"body":"Most people in a nine to five"},{"startTime":4146.359,"endTime":4150.319,"body":"have to put in some some, you"},{"startTime":4150.319,"endTime":4154.459,"body":"know, leave application, or"},{"startTime":4150.319,"endTime":4154.459,"body":"whatever it is like, and you"},{"startTime":4154.459,"endTime":4156.739,"body":"leave in the calendar to make"},{"startTime":4154.459,"endTime":4156.739,"body":"sure it doesn't clash. I"},{"startTime":4156.739,"endTime":4159.499,"body":"remember there was that"},{"startTime":4156.739,"endTime":4159.499,"body":"situation when I was, when I was"},{"startTime":4159.499,"endTime":4162.279,"body":"a kid, and I just didn't"},{"startTime":4159.499,"endTime":4162.279,"body":"understand it. And I remember"},{"startTime":4162.279,"endTime":4167.199,"body":"thinking at that time, what do"},{"startTime":4162.279,"endTime":4167.199,"body":"you mean? Someone else said, you"},{"startTime":4167.199,"endTime":4170.079,"body":"can't have the time off to go on"},{"startTime":4167.199,"endTime":4170.079,"body":"holiday. Like, I just didn't"},{"startTime":4170.079,"endTime":4172.659,"body":"understand it. And there was a"},{"startTime":4170.079,"endTime":4172.659,"body":"kid like, I don't think any kid"},{"startTime":4172.659,"endTime":4175.299,"body":"would really understand that"},{"startTime":4172.659,"endTime":4175.299,"body":"concept. I remember thinking to"},{"startTime":4175.299,"endTime":4178.299,"body":"my head. I remember saying it"},{"startTime":4175.299,"endTime":4178.299,"body":"out loud to my parents, well,"},{"startTime":4178.779,"endTime":4181.979,"body":"I'm really clever. I just want"},{"startTime":4178.779,"endTime":4181.979,"body":"to get a job when I'm older. I"},{"startTime":4181.979,"endTime":4184.619,"body":"don't have it. I don't have to"},{"startTime":4181.979,"endTime":4184.619,"body":"ask anyone. And it's that"},{"startTime":4184.619,"endTime":4190.619,"body":"naivety that kind of stuck. And"},{"startTime":4184.619,"endTime":4190.619,"body":"I was like, Well, I don't I"},{"startTime":4190.619,"endTime":4194.159,"body":"fundamentally don't believe that"},{"startTime":4190.619,"endTime":4194.159,"body":"we should need some stranger's"},{"startTime":4194.159,"endTime":4196.679,"body":"permission. Yes, they might be"},{"startTime":4194.159,"endTime":4196.679,"body":"your boss. They don't know your"},{"startTime":4196.679,"endTime":4199.919,"body":"family. They don't care for your"},{"startTime":4196.679,"endTime":4199.919,"body":"family the way you do. What?"},{"startTime":4199.999,"endTime":4203.839,"body":"Gives them the right to say,"},{"startTime":4199.999,"endTime":4203.839,"body":"yes, Lewis, you can take five"},{"startTime":4203.839,"endTime":4209.419,"body":"days and spend some time with"},{"startTime":4203.839,"endTime":4209.419,"body":"your family. Well, what come"},{"startTime":4209.419,"endTime":4212.839,"body":"off? It surely that's not a real"},{"startTime":4209.419,"endTime":4212.839,"body":"thing. So 11 year old me was"},{"startTime":4212.839,"endTime":4215.719,"body":"like that. Just that's alien,"},{"startTime":4212.839,"endTime":4215.719,"body":"that you're doing something like"},{"startTime":4215.719,"endTime":4217.879,"body":"my parents must be doing"},{"startTime":4215.719,"endTime":4217.879,"body":"something wrong. Like, how has"},{"startTime":4217.879,"endTime":4222.159,"body":"someone else got that control"},{"startTime":4217.879,"endTime":4222.159,"body":"over your life? And I'm not"},{"startTime":4222.159,"endTime":4225.699,"body":"saying everyone should go and"},{"startTime":4222.159,"endTime":4225.699,"body":"quit their job and tell their"},{"startTime":4225.699,"endTime":4228.939,"body":"boss to, you know, to do one"},{"startTime":4225.699,"endTime":4228.939,"body":"because they didn't approve"},{"startTime":4228.939,"endTime":4231.879,"body":"their annual leave or anything."},{"startTime":4228.939,"endTime":4231.879,"body":"But for me, fundamentally, that"},{"startTime":4231.879,"endTime":4235.659,"body":"was my why. I didn't want to"},{"startTime":4231.879,"endTime":4235.659,"body":"have to get permission from"},{"startTime":4235.659,"endTime":4241.739,"body":"someone else. So the answer is,"},{"startTime":4235.659,"endTime":4241.739,"body":"no, it doesn't change my vision,"},{"startTime":4241.739,"endTime":4245.579,"body":"my fabric, that's still very"},{"startTime":4241.739,"endTime":4245.579,"body":"much the ambition, and to"},{"startTime":4245.639,"endTime":4249.479,"body":"maintain that ambition, I was"},{"startTime":4245.639,"endTime":4249.479,"body":"able to achieve that to a degree"},{"startTime":4249.479,"endTime":4253.139,"body":"with my business previously, and"},{"startTime":4249.479,"endTime":4253.139,"body":"now it's just about maintaining"},{"startTime":4253.139,"endTime":4258.239,"body":"that and not having to fall back"},{"startTime":4253.139,"endTime":4258.239,"body":"or to go backwards. So it's more"},{"startTime":4258.239,"endTime":4262.759,"body":"about building on that and being"},{"startTime":4258.239,"endTime":4262.759,"body":"able to have more experiences,"},{"startTime":4262.759,"endTime":4267.499,"body":"more fulfilling experiences, but"},{"startTime":4262.759,"endTime":4267.499,"body":"largely, as might be a really"},{"startTime":4267.499,"endTime":4271.219,"body":"boring answer, is to maintain"},{"startTime":4267.499,"endTime":4271.219,"body":"the lifestyle that I've I've"},{"startTime":4271.219,"endTime":4274.759,"body":"currently got. Don't need, you"},{"startTime":4271.219,"endTime":4274.759,"body":"know, anything more than I"},{"startTime":4274.759,"endTime":4278.359,"body":"currently have. I like"},{"startTime":4274.759,"endTime":4278.359,"body":"experiences. I if I can go to"},{"startTime":4278.359,"endTime":4282.159,"body":"some Formula One, races around"},{"startTime":4278.359,"endTime":4282.159,"body":"the world, then that's me, me"},{"startTime":4282.159,"endTime":4285.099,"body":"made. And that's my sort of"},{"startTime":4282.159,"endTime":4285.099,"body":"lifestyle vision for this. And"},{"startTime":4285.099,"endTime":4287.379,"body":"this business does allow me to"},{"startTime":4285.099,"endTime":4287.379,"body":"do that. Just went to the"},{"startTime":4287.379,"endTime":4290.199,"body":"Silverstone again this year, and"},{"startTime":4287.379,"endTime":4290.199,"body":"it's little things like that."},{"startTime":4290.199,"endTime":4295.239,"body":"It's not some grand lifestyle"},{"startTime":4290.199,"endTime":4295.239,"body":"plans. Don't, don't need to be"},{"startTime":4295.239,"endTime":4298.719,"body":"living a life that is so slashy"},{"startTime":4295.239,"endTime":4298.719,"body":"or anything like that. But being"},{"startTime":4298.719,"endTime":4302.519,"body":"able to do the experiences that"},{"startTime":4298.719,"endTime":4302.519,"body":"I want to do my family, and"},{"startTime":4302.579,"endTime":4304.079,"body":"that's, that's me, mate."},{"startTime":4304.38,"endTime":4307.38,"body":"Yeah, you've learned how to"},{"startTime":4304.38,"endTime":4307.38,"body":"enjoy the process. It's not all"},{"startTime":4307.38,"endTime":4310.02,"body":"about the destination of where"},{"startTime":4307.38,"endTime":4310.02,"body":"you're going. Actually enjoy"},{"startTime":4310.02,"endTime":4312.72,"body":"that process of building the"},{"startTime":4310.02,"endTime":4312.72,"body":"businesses and then, yeah,"},{"startTime":4312.72,"endTime":4316.26,"body":"developing yourself in, you"},{"startTime":4312.72,"endTime":4316.26,"body":"know, in the process. So for"},{"startTime":4316.26,"endTime":4319.38,"body":"those that will be listening and"},{"startTime":4316.26,"endTime":4319.38,"body":"will be considering getting"},{"startTime":4319.38,"endTime":4322.64,"body":"started on their own drop"},{"startTime":4319.38,"endTime":4322.64,"body":"shipping journey, moving away"},{"startTime":4322.64,"endTime":4327.44,"body":"from that lovely, naive 11 year"},{"startTime":4322.64,"endTime":4327.44,"body":"old realization of there's a"},{"startTime":4327.44,"endTime":4330.08,"body":"perfect something perfect about"},{"startTime":4327.44,"endTime":4330.08,"body":"that, not understanding the"},{"startTime":4330.08,"endTime":4333.62,"body":"reason why you'd need to ask for"},{"startTime":4330.08,"endTime":4333.62,"body":"leave, and not just conforming"},{"startTime":4333.62,"endTime":4336.32,"body":"to where everyone else believes"},{"startTime":4333.62,"endTime":4336.32,"body":"that that's normal, and still"},{"startTime":4336.32,"endTime":4338.78,"body":"keeping hold of that. It is"},{"startTime":4336.32,"endTime":4338.78,"body":"lovely that you've kept that,"},{"startTime":4338.78,"endTime":4341.08,"body":"but say that somebody else is"},{"startTime":4338.78,"endTime":4341.08,"body":"still having those similar"},{"startTime":4341.08,"endTime":4343.48,"body":"thoughts, and they don't want to"},{"startTime":4341.08,"endTime":4343.48,"body":"be told what to do for the rest"},{"startTime":4343.48,"endTime":4345.76,"body":"of their life, and they like the"},{"startTime":4343.48,"endTime":4345.76,"body":"idea of starting a business."},{"startTime":4345.94,"endTime":4348.7,"body":"What would your advice be to"},{"startTime":4345.94,"endTime":4348.7,"body":"them before they get started?"},{"startTime":4348.82,"endTime":4351.52,"body":"Don't do what I did and just"},{"startTime":4348.82,"endTime":4351.52,"body":"quit your job without a backup"},{"startTime":4351.52,"endTime":4356.92,"body":"plan. I I would encourage"},{"startTime":4351.52,"endTime":4356.92,"body":"everyone to to replace your"},{"startTime":4356.92,"endTime":4359.98,"body":"salary first, or at least a"},{"startTime":4356.92,"endTime":4359.98,"body":"portion of your salary. You"},{"startTime":4359.98,"endTime":4363.24,"body":"know, try and have, obviously,"},{"startTime":4359.98,"endTime":4363.24,"body":"can't really give financial"},{"startTime":4363.24,"endTime":4367.2,"body":"advice, but try and have six"},{"startTime":4363.24,"endTime":4367.2,"body":"months worth of of buffer in"},{"startTime":4367.2,"endTime":4370.56,"body":"your bank account. So in case"},{"startTime":4367.2,"endTime":4370.56,"body":"you do have enough, get to the"},{"startTime":4370.56,"endTime":4373.5,"body":"point where you've had enough"},{"startTime":4370.56,"endTime":4373.5,"body":"and you just want to to walk"},{"startTime":4373.5,"endTime":4376.98,"body":"away from a nine to five to"},{"startTime":4373.5,"endTime":4376.98,"body":"pursue your dream of building a"},{"startTime":4376.98,"endTime":4380.66,"body":"business you're not then having"},{"startTime":4376.98,"endTime":4380.66,"body":"to deal with the added pressure"},{"startTime":4380.66,"endTime":4385.82,"body":"of the money side of things. If"},{"startTime":4380.66,"endTime":4385.82,"body":"you can take away that stress,"},{"startTime":4386.0,"endTime":4389.96,"body":"then it's a huge burden off your"},{"startTime":4386.0,"endTime":4389.96,"body":"shoulder, then you can focus,"},{"startTime":4389.96,"endTime":4393.2,"body":"then on building a business,"},{"startTime":4389.96,"endTime":4393.2,"body":"rather than having to scramble"},{"startTime":4393.2,"endTime":4396.86,"body":"or hustle for a bit of cash that"},{"startTime":4393.2,"endTime":4396.86,"body":"you don't want to be in that"},{"startTime":4396.86,"endTime":4400.96,"body":"position, I would say start on"},{"startTime":4396.86,"endTime":4400.96,"body":"the side, unless you work"},{"startTime":4400.96,"endTime":4404.2,"body":"nights, if you do work nights,"},{"startTime":4400.96,"endTime":4404.2,"body":"build your business in the"},{"startTime":4404.2,"endTime":4407.26,"body":"daytime. If you work a regular"},{"startTime":4404.2,"endTime":4407.26,"body":"nine to five, build your"},{"startTime":4407.26,"endTime":4411.34,"body":"business in the evening. If you"},{"startTime":4407.26,"endTime":4411.34,"body":"work 24 hours a day, manage"},{"startTime":4411.34,"endTime":4414.22,"body":"Friday. Put a couple of hours in"},{"startTime":4411.34,"endTime":4414.22,"body":"the weekend. Like there's no"},{"startTime":4414.22,"endTime":4417.58,"body":"excuse, right? There's always a"},{"startTime":4414.22,"endTime":4417.58,"body":"way around it if you if you"},{"startTime":4417.58,"endTime":4422.76,"body":"really want it bad enough. And"},{"startTime":4417.58,"endTime":4422.76,"body":"that's really what I would tell"},{"startTime":4422.76,"endTime":4426.84,"body":"people who want it but haven't"},{"startTime":4422.76,"endTime":4426.84,"body":"quite taken that first step is"},{"startTime":4426.84,"endTime":4429.84,"body":"the first step doesn't have to"},{"startTime":4426.84,"endTime":4429.84,"body":"be a leap of faith. It can be a"},{"startTime":4429.84,"endTime":4433.8,"body":"small step. And even that's what"},{"startTime":4429.84,"endTime":4433.8,"body":"I found when I did quit my job."},{"startTime":4433.8,"endTime":4438.6,"body":"I thought it was this major leap"},{"startTime":4433.8,"endTime":4438.6,"body":"of faith, huge decision, and"},{"startTime":4438.6,"endTime":4443.06,"body":"actually it just feels right. So"},{"startTime":4438.6,"endTime":4443.06,"body":"it's not really a leap of faith."},{"startTime":4443.12,"endTime":4446.3,"body":"It's, it's a small step into"},{"startTime":4443.12,"endTime":4446.3,"body":"something that you feel"},{"startTime":4446.3,"endTime":4449.42,"body":"comfortable and confident in"},{"startTime":4446.3,"endTime":4449.42,"body":"already. It's just, it's just"},{"startTime":4449.42,"endTime":4451.94,"body":"the the difference of the"},{"startTime":4449.42,"endTime":4451.94,"body":"decision. But, yeah, you know,"},{"startTime":4451.94,"endTime":4455.24,"body":"being practical and pragmatic, I"},{"startTime":4451.94,"endTime":4455.24,"body":"wouldn't advise people to say,"},{"startTime":4455.24,"endTime":4458.12,"body":"right, everyone go and quit your"},{"startTime":4455.24,"endTime":4458.12,"body":"job tomorrow morning. Build"},{"startTime":4458.12,"endTime":4461.62,"body":"something on the side, if you"},{"startTime":4458.12,"endTime":4461.62,"body":"can replace some of your income"},{"startTime":4461.62,"endTime":4466.66,"body":"that you can live off, and then"},{"startTime":4461.62,"endTime":4466.66,"body":"you'll be free to focus on the"},{"startTime":4466.72,"endTime":4469.12,"body":"really important parts of"},{"startTime":4466.72,"endTime":4469.12,"body":"building your own business."},{"startTime":4469.42,"endTime":4472.06,"body":"Yeah, absolutely. I think it's"},{"startTime":4469.42,"endTime":4472.06,"body":"no I think I completely agree"},{"startTime":4472.06,"endTime":4474.58,"body":"with the advice that you're"},{"startTime":4472.06,"endTime":4474.58,"body":"given. Suraj, I think it's spot"},{"startTime":4474.58,"endTime":4477.88,"body":"on. It's the journey I follow,"},{"startTime":4474.58,"endTime":4477.88,"body":"and would recommend to anyone"},{"startTime":4477.88,"endTime":4480.84,"body":"else. It's, you know, it's a"},{"startTime":4477.88,"endTime":4480.84,"body":"case of getting yourself in the"},{"startTime":4480.84,"endTime":4484.38,"body":"right mindset, learning"},{"startTime":4480.84,"endTime":4484.38,"body":"initially, and then you can you"},{"startTime":4484.38,"endTime":4487.14,"body":"can replace your business, your"},{"startTime":4484.38,"endTime":4487.14,"body":"your income down the line. So"},{"startTime":4487.14,"endTime":4489.6,"body":"now that you're in a position"},{"startTime":4487.14,"endTime":4489.6,"body":"where you can look back on"},{"startTime":4489.6,"endTime":4492.36,"body":"everything you've achieved so"},{"startTime":4489.6,"endTime":4492.36,"body":"far, what would you say has been"},{"startTime":4492.36,"endTime":4495.9,"body":"the most rewarding part of this"},{"startTime":4492.36,"endTime":4495.9,"body":"entire journey? So perhaps"},{"startTime":4495.9,"endTime":4498.3,"body":"there's been something that"},{"startTime":4495.9,"endTime":4498.3,"body":"keeps you motivated all the time"},{"startTime":4498.3,"endTime":4500.78,"body":"to continue growing your"},{"startTime":4498.3,"endTime":4500.78,"body":"business. What's been the most"},{"startTime":4500.78,"endTime":4503.0,"body":"rewarding part of it since you"},{"startTime":4500.78,"endTime":4503.0,"body":"first started? I"},{"startTime":4503.0,"endTime":4506.12,"body":"think just meeting so many new"},{"startTime":4503.0,"endTime":4506.12,"body":"people in a who are building a"},{"startTime":4506.12,"endTime":4509.24,"body":"different type of business that"},{"startTime":4506.12,"endTime":4509.24,"body":"I used than I used to kind of"},{"startTime":4509.3,"endTime":4513.98,"body":"network with in the past, like"},{"startTime":4509.3,"endTime":4513.98,"body":"everyone I in my circles before"},{"startTime":4513.98,"endTime":4517.34,"body":"was in the service business, but"},{"startTime":4513.98,"endTime":4517.34,"body":"now, being surrounded by product"},{"startTime":4517.34,"endTime":4520.36,"body":"based entrepreneurs and people"},{"startTime":4517.34,"endTime":4520.36,"body":"who want to build e commerce"},{"startTime":4520.36,"endTime":4522.94,"body":"businesses has been really,"},{"startTime":4520.36,"endTime":4522.94,"body":"really rewarding because it's a"},{"startTime":4522.94,"endTime":4527.62,"body":"whole new perspective on running"},{"startTime":4522.94,"endTime":4527.62,"body":"a business. I also really do get"},{"startTime":4528.82,"endTime":4533.44,"body":"satisfaction and reward from"},{"startTime":4528.82,"endTime":4533.44,"body":"just being part of a community"},{"startTime":4533.62,"endTime":4536.32,"body":"and sharing and giving back to"},{"startTime":4533.62,"endTime":4536.32,"body":"that community as much as I can"},{"startTime":4536.32,"endTime":4540.72,"body":"as well, but I genuinely am"},{"startTime":4536.32,"endTime":4540.72,"body":"getting thrills out of learning"},{"startTime":4540.72,"endTime":4544.38,"body":"something new and being being a"},{"startTime":4540.72,"endTime":4544.38,"body":"novice and being a beginner"},{"startTime":4544.38,"endTime":4547.68,"body":"again. I really, really enjoy"},{"startTime":4544.38,"endTime":4547.68,"body":"it. And you kind of forget that"},{"startTime":4547.68,"endTime":4551.52,"body":"feeling of newness when you've"},{"startTime":4547.68,"endTime":4551.52,"body":"been doing something for 10 to"},{"startTime":4551.52,"endTime":4554.4,"body":"12 years. You kind of feel that"},{"startTime":4551.52,"endTime":4554.4,"body":"you know everything there is to"},{"startTime":4554.4,"endTime":4557.94,"body":"know about it. And it's very"},{"startTime":4554.4,"endTime":4557.94,"body":"difficult to find things that"},{"startTime":4557.94,"endTime":4563.12,"body":"you don't know about your old"},{"startTime":4557.94,"endTime":4563.12,"body":"industry or your business here,"},{"startTime":4563.12,"endTime":4566.96,"body":"I'm constantly like feeling, oh,"},{"startTime":4563.12,"endTime":4566.96,"body":"wow, that's cool. I didn't know"},{"startTime":4566.96,"endTime":4570.44,"body":"that. That's really cool. I feel"},{"startTime":4566.96,"endTime":4570.44,"body":"like a student again, which is a"},{"startTime":4570.44,"endTime":4574.82,"body":"really refreshing way to feel"},{"startTime":4570.44,"endTime":4574.82,"body":"otherwise. I think that's why"},{"startTime":4574.82,"endTime":4577.94,"body":"people get stuck in their in"},{"startTime":4574.82,"endTime":4577.94,"body":"their careers. After 2030,"},{"startTime":4578.24,"endTime":4580.4,"body":"years, there's no excitement."},{"startTime":4578.24,"endTime":4580.4,"body":"There's nothing new to learn,"},{"startTime":4580.4,"endTime":4583.24,"body":"and that's where people start to"},{"startTime":4580.4,"endTime":4583.24,"body":"get really bored. But I'm"},{"startTime":4583.24,"endTime":4587.86,"body":"feeling that this is a really"},{"startTime":4583.24,"endTime":4587.86,"body":"satisfying. Part of this journey"},{"startTime":4587.86,"endTime":4592.06,"body":"is learning new things. And like"},{"startTime":4587.86,"endTime":4592.06,"body":"you said, there is this industry"},{"startTime":4592.06,"endTime":4594.76,"body":"is changing week by week, so"},{"startTime":4592.06,"endTime":4594.76,"body":"there's always something new to"},{"startTime":4594.76,"endTime":4597.16,"body":"learn, which is, it was great,"},{"startTime":4594.76,"endTime":4597.16,"body":"keeps us on our toes. It's"},{"startTime":4597.16,"endTime":4597.82,"body":"exciting, isn't"},{"startTime":4597.82,"endTime":4600.78,"body":"it? We wouldn't want to be in a"},{"startTime":4597.82,"endTime":4600.78,"body":"in a stagnant industry where"},{"startTime":4600.78,"endTime":4603.18,"body":"nothing was changing and it was"},{"startTime":4600.78,"endTime":4603.18,"body":"all going backwards, like at"},{"startTime":4603.18,"endTime":4606.12,"body":"least, you know, all of these"},{"startTime":4603.18,"endTime":4606.12,"body":"new technological advancements"},{"startTime":4606.12,"endTime":4609.66,"body":"are things that we can adopt,"},{"startTime":4606.12,"endTime":4609.66,"body":"embrace. And excites me every"},{"startTime":4609.66,"endTime":4611.7,"body":"day we wake up, there's"},{"startTime":4609.66,"endTime":4611.7,"body":"something new. You can do, some"},{"startTime":4611.7,"endTime":4615.12,"body":"new challenge. And I think it,"},{"startTime":4611.7,"endTime":4615.12,"body":"it ticks the box deep down, that"},{"startTime":4615.12,"endTime":4619.5,"body":"entrepreneurial urge for"},{"startTime":4615.12,"endTime":4619.5,"body":"seeking, like you said, constant"},{"startTime":4619.5,"endTime":4623.0,"body":"discontent. I think that's"},{"startTime":4619.5,"endTime":4623.0,"body":"really a an important point. So"},{"startTime":4623.66,"endTime":4626.78,"body":"it this has been a fascinating"},{"startTime":4623.66,"endTime":4626.78,"body":"conversation. Sarah, so much for"},{"startTime":4626.78,"endTime":4629.6,"body":"our listeners to learn. And as"},{"startTime":4626.78,"endTime":4629.6,"body":"we wrap up this conversation,"},{"startTime":4629.6,"endTime":4631.88,"body":"I'm sure it won't be our last,"},{"startTime":4629.6,"endTime":4631.88,"body":"we'd love to check back in with"},{"startTime":4631.88,"endTime":4635.12,"body":"you. You know, further down the"},{"startTime":4631.88,"endTime":4635.12,"body":"line is there anything else that"},{"startTime":4635.18,"endTime":4638.18,"body":"you'd like to share with someone"},{"startTime":4635.18,"endTime":4638.18,"body":"else who's maybe in the car or"},{"startTime":4638.18,"endTime":4640.96,"body":"at the gym or out for a walk or,"},{"startTime":4638.18,"endTime":4640.96,"body":"you know, walking the dog,"},{"startTime":4640.96,"endTime":4644.08,"body":"listening to us right now, and"},{"startTime":4640.96,"endTime":4644.08,"body":"has heard this conversation. But"},{"startTime":4644.08,"endTime":4647.5,"body":"they might be just on the fence,"},{"startTime":4644.08,"endTime":4647.5,"body":"you know, about starting, or"},{"startTime":4647.62,"endTime":4651.46,"body":"they have that feeling of"},{"startTime":4647.62,"endTime":4651.46,"body":"overwhelm around actually do"},{"startTime":4651.64,"endTime":4654.4,"body":"anything you can think of, that"},{"startTime":4651.64,"endTime":4654.4,"body":"you've learned that might just"},{"startTime":4654.4,"endTime":4658.0,"body":"help them take that first leap"},{"startTime":4654.4,"endTime":4658.0,"body":"to start their own journey to"},{"startTime":4658.0,"endTime":4659.32,"body":"freedom, like you did. Yeah,"},{"startTime":4659.32,"endTime":4662.22,"body":"and this, this is probably going"},{"startTime":4659.32,"endTime":4662.22,"body":"to come across really direct,"},{"startTime":4662.58,"endTime":4667.86,"body":"but I feel qualified enough to"},{"startTime":4662.58,"endTime":4667.86,"body":"be direct. It's a phrase that"},{"startTime":4667.98,"endTime":4670.86,"body":"one of my old bosses told me"},{"startTime":4667.98,"endTime":4670.86,"body":"long time ago, and it's stuck."},{"startTime":4671.7,"endTime":4678.06,"body":"Talk less, do more. That's it."},{"startTime":4671.7,"endTime":4678.06,"body":"Talk less, do more. Try and get"},{"startTime":4678.06,"endTime":4682.1,"body":"out of your own way of"},{"startTime":4678.06,"endTime":4682.1,"body":"procrastinating and making"},{"startTime":4682.1,"endTime":4685.7,"body":"things more complex for yourself"},{"startTime":4682.1,"endTime":4685.7,"body":"and talking about it too much"},{"startTime":4685.88,"endTime":4689.54,"body":"now that I get it that that"},{"startTime":4685.88,"endTime":4689.54,"body":"advice comes with a caveat to"},{"startTime":4689.54,"endTime":4694.76,"body":"say, learn enough to a certain"},{"startTime":4689.54,"endTime":4694.76,"body":"threshold where you can feel"},{"startTime":4694.76,"endTime":4698.54,"body":"comfortable enough to just start"},{"startTime":4694.76,"endTime":4698.54,"body":"doing and taking that that"},{"startTime":4698.54,"endTime":4701.38,"body":"action, as everyone says, But"},{"startTime":4698.54,"endTime":4701.38,"body":"there comes a point where you"},{"startTime":4701.38,"endTime":4708.16,"body":"can't learn any more, that will"},{"startTime":4701.38,"endTime":4708.16,"body":"change what what action you can"},{"startTime":4708.16,"endTime":4710.92,"body":"take. A lot of the learning"},{"startTime":4708.16,"endTime":4710.92,"body":"comes with the doing. And I"},{"startTime":4710.92,"endTime":4714.58,"body":"think that's a big, a big"},{"startTime":4710.92,"endTime":4714.58,"body":"difference that you see with"},{"startTime":4714.58,"endTime":4717.82,"body":"people who are having success in"},{"startTime":4714.58,"endTime":4717.82,"body":"this business is they realize"},{"startTime":4717.82,"endTime":4720.6,"body":"that there comes a point, a"},{"startTime":4717.82,"endTime":4720.6,"body":"certain threshold, where they"},{"startTime":4720.6,"endTime":4725.82,"body":"have to stop talking and just do"},{"startTime":4720.6,"endTime":4725.82,"body":"I see that every I say in every"},{"startTime":4725.82,"endTime":4728.7,"body":"community that I'm a part of, I"},{"startTime":4725.82,"endTime":4728.7,"body":"see that in every business I"},{"startTime":4728.7,"endTime":4732.18,"body":"set, every networking event that"},{"startTime":4728.7,"endTime":4732.18,"body":"I'm there, a lot of people want"},{"startTime":4732.18,"endTime":4735.3,"body":"to talk. A lot of people want to"},{"startTime":4732.18,"endTime":4735.3,"body":"convince themselves that they"},{"startTime":4735.3,"endTime":4738.6,"body":"are still learning through"},{"startTime":4735.3,"endTime":4738.6,"body":"talking and procrastinating. But"},{"startTime":4738.6,"endTime":4741.08,"body":"ultimately, that's what they're"},{"startTime":4738.6,"endTime":4741.08,"body":"doing. They are procrastinating,"},{"startTime":4741.08,"endTime":4744.8,"body":"and I would like everyone"},{"startTime":4741.08,"endTime":4744.8,"body":"listening to hold up a mirror to"},{"startTime":4744.8,"endTime":4748.16,"body":"themselves. And if, if it helps,"},{"startTime":4744.8,"endTime":4748.16,"body":"let this be the mirror that I'm"},{"startTime":4748.16,"endTime":4752.12,"body":"holding up to you. Stop talking."},{"startTime":4748.16,"endTime":4752.12,"body":"Get back to your desk. Drive"},{"startTime":4752.12,"endTime":4756.62,"body":"safe if you're driving right"},{"startTime":4752.12,"endTime":4756.62,"body":"now. But get back and just do"},{"startTime":4756.98,"endTime":4760.36,"body":"minimize all the forums, the"},{"startTime":4756.98,"endTime":4760.36,"body":"Facebook, Instagram, whatever"},{"startTime":4760.36,"endTime":4763.9,"body":"else you're doing, it's not"},{"startTime":4760.36,"endTime":4763.9,"body":"helping you any more than you"},{"startTime":4763.9,"endTime":4770.38,"body":"think it is. Open up a new tab,"},{"startTime":4763.9,"endTime":4770.38,"body":"sign up to Shopify trial and"},{"startTime":4770.38,"endTime":4775.18,"body":"build something, and I promise"},{"startTime":4770.38,"endTime":4775.18,"body":"you that will exponentially"},{"startTime":4775.84,"endTime":4781.2,"body":"teach you more than reading 17"},{"startTime":4775.84,"endTime":4781.2,"body":"more blogs or listening to nine"},{"startTime":4781.2,"endTime":4784.08,"body":"more podcasts this week, like"},{"startTime":4781.2,"endTime":4784.08,"body":"there's only so much you can"},{"startTime":4784.08,"endTime":4787.74,"body":"learn from learning, and the"},{"startTime":4784.08,"endTime":4787.74,"body":"theory everything that you've"},{"startTime":4787.74,"endTime":4791.76,"body":"learned listened to read will"},{"startTime":4787.74,"endTime":4791.76,"body":"make 1000 times more sense when"},{"startTime":4791.76,"endTime":4793.26,"body":"you actually put it into"},{"startTime":4791.76,"endTime":4793.26,"body":"practice,"},{"startTime":4793.62,"endTime":4797.22,"body":"very wise words, and you are"},{"startTime":4793.62,"endTime":4797.22,"body":"testament to that advice of"},{"startTime":4797.22,"endTime":4799.92,"body":"doing, taking imperfect action."},{"startTime":4797.22,"endTime":4799.92,"body":"Because look at what you learn."},{"startTime":4800.0,"endTime":4803.3,"body":"Learned just from creating your"},{"startTime":4800.0,"endTime":4803.3,"body":"first store, the lessons you've"},{"startTime":4803.3,"endTime":4806.72,"body":"learned. That's Golden Nugget"},{"startTime":4803.3,"endTime":4806.72,"body":"advice that's come out of"},{"startTime":4806.72,"endTime":4809.78,"body":"today's interview. I mean, it's"},{"startTime":4806.72,"endTime":4809.78,"body":"it's been a really, really"},{"startTime":4809.84,"endTime":4812.18,"body":"enjoyable chat again, sir, I"},{"startTime":4809.84,"endTime":4812.18,"body":"know you're going to do"},{"startTime":4812.18,"endTime":4815.12,"body":"fantastically with the second"},{"startTime":4812.18,"endTime":4815.12,"body":"store. We hope that 10k order"},{"startTime":4815.24,"endTime":4817.34,"body":"lands for you soon. We can't"},{"startTime":4815.24,"endTime":4817.34,"body":"wait to see it inside the"},{"startTime":4817.34,"endTime":4820.22,"body":"dropship unlocked community. And"},{"startTime":4817.34,"endTime":4820.22,"body":"I just wanted to say personally,"},{"startTime":4820.22,"endTime":4823.36,"body":"thank you again for not only"},{"startTime":4820.22,"endTime":4823.36,"body":"joining us today, but sharing"},{"startTime":4823.36,"endTime":4826.42,"body":"your journey, being so open,"},{"startTime":4823.36,"endTime":4826.42,"body":"transparent, so wise, and"},{"startTime":4826.42,"endTime":4828.76,"body":"sharing your the wisdom that"},{"startTime":4826.42,"endTime":4828.76,"body":"you've you've learned along the"},{"startTime":4828.76,"endTime":4831.34,"body":"way, but also giving that, you"},{"startTime":4828.76,"endTime":4831.34,"body":"know, dropping down the ladder,"},{"startTime":4831.34,"endTime":4833.26,"body":"helping other people on their"},{"startTime":4831.34,"endTime":4833.26,"body":"journey, it doesn't go"},{"startTime":4833.26,"endTime":4836.92,"body":"unnoticed. You're a really"},{"startTime":4833.26,"endTime":4836.92,"body":"valued member of our community,"},{"startTime":4837.16,"endTime":4839.5,"body":"and love to chatting with you"},{"startTime":4837.16,"endTime":4839.5,"body":"today. So thank you."},{"startTime":4839.68,"endTime":4844.2,"body":"Appreciate it. Lewis and James,"},{"startTime":4839.68,"endTime":4844.2,"body":"I appreciate you both for what"},{"startTime":4844.2,"endTime":4847.62,"body":"you guys do in the community"},{"startTime":4844.2,"endTime":4847.62,"body":"always, and I love being part of"},{"startTime":4847.62,"endTime":4850.62,"body":"it. So thank you for creating"},{"startTime":4847.62,"endTime":4850.62,"body":"this amazing space."},{"startTime":4850.8,"endTime":4854.34,"body":"What an incredible interview"},{"startTime":4850.8,"endTime":4854.34,"body":"with Suraj. He speaks so well,"},{"startTime":4854.52,"endTime":4856.92,"body":"and it's great to catch up with"},{"startTime":4854.52,"endTime":4856.92,"body":"him and see how much success"},{"startTime":4856.92,"endTime":4860.04,"body":"you've achieved over the last"},{"startTime":4856.92,"endTime":4860.04,"body":"eight months, since our first"},{"startTime":4860.1,"endTime":4864.8,"body":"podcast. His journey from those"},{"startTime":4860.1,"endTime":4864.8,"body":"initial tentative steps into"},{"startTime":4864.8,"endTime":4868.22,"body":"dropshipping to scaling his"},{"startTime":4864.8,"endTime":4868.22,"body":"business in just eight months"},{"startTime":4868.22,"endTime":4871.22,"body":"since our last conversation"},{"startTime":4868.22,"endTime":4871.22,"body":"really illustrates the power of"},{"startTime":4871.22,"endTime":4875.0,"body":"persistence and following a"},{"startTime":4871.22,"endTime":4875.0,"body":"proven framework, he started"},{"startTime":4875.0,"endTime":4878.84,"body":"where many of you are now, and"},{"startTime":4875.0,"endTime":4878.84,"body":"with the right guidance and"},{"startTime":4879.08,"endTime":4883.66,"body":"obviously a lot of persistence,"},{"startTime":4879.08,"endTime":4883.66,"body":"he built a thriving business. So"},{"startTime":4883.66,"endTime":4886.0,"body":"it's also testament to the"},{"startTime":4883.66,"endTime":4886.0,"body":"ongoing support, which I like"},{"startTime":4886.0,"endTime":4888.46,"body":"that. He mentioned that he"},{"startTime":4886.0,"endTime":4888.46,"body":"really enjoys the dropship"},{"startTime":4888.46,"endTime":4891.28,"body":"unlocked masterclass program."},{"startTime":4888.46,"endTime":4891.28,"body":"He's an active member, I think."},{"startTime":4891.28,"endTime":4894.58,"body":"He mentioned the coaching calls"},{"startTime":4891.28,"endTime":4894.58,"body":"the community support really"},{"startTime":4894.58,"endTime":4897.76,"body":"being a real, solid and"},{"startTime":4894.58,"endTime":4897.76,"body":"incredibly valued member of the"},{"startTime":4897.76,"endTime":4901.08,"body":"community has made a big"},{"startTime":4897.76,"endTime":4901.08,"body":"difference in Suraj success?"},{"startTime":4901.14,"endTime":4904.38,"body":"Yeah, absolutely. Suraj story"},{"startTime":4901.14,"endTime":4904.38,"body":"just shows what's possible when"},{"startTime":4904.38,"endTime":4907.26,"body":"you not only stick to the plan,"},{"startTime":4904.38,"endTime":4907.26,"body":"but also embrace the challenges"},{"startTime":4907.26,"endTime":4910.44,"body":"along the way, of which he had"},{"startTime":4907.26,"endTime":4910.44,"body":"many I'm sure, is a perfect"},{"startTime":4910.44,"endTime":4913.2,"body":"example of how our home turf"},{"startTime":4910.44,"endTime":4913.2,"body":"advantage model can work for"},{"startTime":4913.2,"endTime":4916.68,"body":"anyone who's willing to put in"},{"startTime":4913.2,"endTime":4916.68,"body":"the effort. That's the crucial"},{"startTime":4916.68,"endTime":4919.8,"body":"part. So if you've been"},{"startTime":4916.68,"endTime":4919.8,"body":"listening today, and Suraj story"},{"startTime":4919.8,"endTime":4922.94,"body":"resonates with you, a great"},{"startTime":4919.8,"endTime":4922.94,"body":"place to start is by picking up"},{"startTime":4922.94,"endTime":4925.76,"body":"my book, the home turf"},{"startTime":4922.94,"endTime":4925.76,"body":"advantage, where you'll find a"},{"startTime":4925.76,"endTime":4929.06,"body":"detailed guide on building your"},{"startTime":4925.76,"endTime":4929.06,"body":"high ticket dropshipping"},{"startTime":4929.06,"endTime":4931.1,"body":"business. You can grab your copy"},{"startTime":4929.06,"endTime":4931.1,"body":"today@htabook.com"},{"startTime":4933.68,"endTime":4937.22,"body":"enjoying the podcast, we'd love"},{"startTime":4933.68,"endTime":4937.22,"body":"to hear from you leave a comment"},{"startTime":4937.22,"endTime":4940.34,"body":"or a review, and we might just"},{"startTime":4937.22,"endTime":4940.34,"body":"feature it on an upcoming"},{"startTime":4940.34,"endTime":4944.5,"body":"episode, also for detailed show"},{"startTime":4940.34,"endTime":4944.5,"body":"notes and resources. Head to"},{"startTime":4944.5,"endTime":4947.56,"body":"dropship unlocked.com forward"},{"startTime":4944.5,"endTime":4947.56,"body":"slash podcast."},{"startTime":4948.04,"endTime":4951.82,"body":"If you found value from any"},{"startTime":4948.04,"endTime":4951.82,"body":"episode of this podcast, please"},{"startTime":4951.82,"endTime":4955.12,"body":"take just 10 seconds to leave us"},{"startTime":4951.82,"endTime":4955.12,"body":"a quick five star review on your"},{"startTime":4955.12,"endTime":4958.42,"body":"podcast app of choice. It helps"},{"startTime":4955.12,"endTime":4958.42,"body":"us more than you could imagine."},{"startTime":4958.54,"endTime":4961.14,"body":"And who knows, you might just"},{"startTime":4958.54,"endTime":4961.14,"body":"hear your comments on the show."},{"startTime":4961.14,"endTime":4963.9,"body":"Thanks for being part of our"},{"startTime":4961.14,"endTime":4963.9,"body":"community. Your support helps us"},{"startTime":4963.9,"endTime":4966.18,"body":"keep delivering a new episode"},{"startTime":4963.9,"endTime":4966.18,"body":"every week."},{"startTime":4966.24,"endTime":4968.94,"body":"Now it's that part of the"},{"startTime":4966.24,"endTime":4968.94,"body":"podcast where we'll answer a"},{"startTime":4968.94,"endTime":4971.58,"body":"question that's coming from a"},{"startTime":4968.94,"endTime":4971.58,"body":"listener. So remember, if you"},{"startTime":4971.58,"endTime":4975.0,"body":"want your question answered on"},{"startTime":4971.58,"endTime":4975.0,"body":"an upcoming podcast episode, all"},{"startTime":4975.18,"endTime":4977.76,"body":"you need to do is comment"},{"startTime":4975.18,"endTime":4977.76,"body":"beneath the YouTube video"},{"startTime":4977.76,"endTime":4981.02,"body":"version of this episode. So as"},{"startTime":4977.76,"endTime":4981.02,"body":"well as getting your question"},{"startTime":4981.08,"endTime":4984.56,"body":"answered in the comments, it may"},{"startTime":4981.08,"endTime":4984.56,"body":"just be answered as well on an"},{"startTime":4984.56,"endTime":4987.8,"body":"upcoming episode. So this week,"},{"startTime":4984.56,"endTime":4987.8,"body":"the question has come in from"},{"startTime":4987.8,"endTime":4990.62,"body":"rod, and rod has actually"},{"startTime":4987.8,"endTime":4990.62,"body":"emailed us this question, and he"},{"startTime":4990.62,"endTime":4993.56,"body":"said, I've been following the"},{"startTime":4990.62,"endTime":4993.56,"body":"podcast for a while, but I'm"},{"startTime":4993.56,"endTime":4996.86,"body":"still on the fence about"},{"startTime":4993.56,"endTime":4996.86,"body":"starting my own business. What"},{"startTime":4996.86,"endTime":4999.98,"body":"if I don't have a lot of"},{"startTime":4996.86,"endTime":4999.98,"body":"technical skills or prior"},{"startTime":5000.04,"endTime":5003.66,"body":"business experience, can I still"},{"startTime":5000.04,"endTime":5003.66,"body":"succeed in high ticket"},{"startTime":5003.66,"endTime":5004.2,"body":"dropshipping?"},{"startTime":5004.44,"endTime":5006.84,"body":"Thanks for your question, Rod,"},{"startTime":5004.44,"endTime":5006.84,"body":"and this is a concern we hear"},{"startTime":5006.84,"endTime":5009.96,"body":"often, so I completely"},{"startTime":5006.84,"endTime":5009.96,"body":"understand the hesitation that"},{"startTime":5009.96,"endTime":5012.72,"body":"you might have. The truth is,"},{"startTime":5009.96,"endTime":5012.72,"body":"high ticket dropshipping,"},{"startTime":5012.72,"endTime":5015.72,"body":"especially through our program,"},{"startTime":5012.72,"endTime":5015.72,"body":"is designed to be accessible to"},{"startTime":5015.78,"endTime":5019.2,"body":"anyone who's willing to learn"},{"startTime":5015.78,"endTime":5019.2,"body":"and take action. Take Suraj, for"},{"startTime":5019.2,"endTime":5022.28,"body":"example, who we just interviewed"},{"startTime":5019.2,"endTime":5022.28,"body":"in today's episode, he didn't"},{"startTime":5022.28,"endTime":5024.8,"body":"have extensive technical"},{"startTime":5022.28,"endTime":5024.8,"body":"experience when he first"},{"startTime":5024.8,"endTime":5028.28,"body":"started. And look how far he's"},{"startTime":5024.8,"endTime":5028.28,"body":"come. Now at dropship unlocked,"},{"startTime":5028.28,"endTime":5031.76,"body":"we've developed a system that"},{"startTime":5028.28,"endTime":5031.76,"body":"breaks everything down into"},{"startTime":5031.76,"endTime":5035.96,"body":"simple, manageable steps, from"},{"startTime":5031.76,"endTime":5035.96,"body":"choosing your niche to setting"},{"startTime":5035.96,"endTime":5040.48,"body":"up your store to running ads and"},{"startTime":5035.96,"endTime":5040.48,"body":"contacting suppliers. We guide"},{"startTime":5040.48,"endTime":5043.18,"body":"you through it all. One of the"},{"startTime":5040.48,"endTime":5043.18,"body":"biggest advantages of our"},{"startTime":5043.18,"endTime":5045.52,"body":"program is that you're not doing"},{"startTime":5043.18,"endTime":5045.52,"body":"this alone. You'll have access"},{"startTime":5045.52,"endTime":5049.96,"body":"to our community, our twice"},{"startTime":5045.52,"endTime":5049.96,"body":"weekly live coaching calls and"},{"startTime":5050.02,"endTime":5053.92,"body":"ongoing mentorship. This support"},{"startTime":5050.02,"endTime":5053.92,"body":"system is crucial for overcoming"},{"startTime":5053.92,"endTime":5057.82,"body":"challenges and accelerating your"},{"startTime":5053.92,"endTime":5057.82,"body":"progress. Many of our successful"},{"startTime":5057.82,"endTime":5060.72,"body":"members started with little to"},{"startTime":5057.82,"endTime":5060.72,"body":"no technical skills, so don't"},{"startTime":5060.72,"endTime":5063.84,"body":"worry about that side of things."},{"startTime":5060.72,"endTime":5063.84,"body":"What they did have, though, was"},{"startTime":5063.84,"endTime":5067.74,"body":"the willingness to learn and to"},{"startTime":5063.84,"endTime":5067.74,"body":"take action. That's really the"},{"startTime":5067.74,"endTime":5071.46,"body":"most important factor for"},{"startTime":5067.74,"endTime":5071.46,"body":"success in this business. So if"},{"startTime":5071.46,"endTime":5074.88,"body":"you're ready to take the plunge"},{"startTime":5071.46,"endTime":5074.88,"body":"but still feel unsure, remember"},{"startTime":5074.88,"endTime":5078.6,"body":"that our system is designed for"},{"startTime":5074.88,"endTime":5078.6,"body":"people just like you trust the"},{"startTime":5078.6,"endTime":5082.1,"body":"process. Take that first step,"},{"startTime":5078.6,"endTime":5082.1,"body":"and you might be surprised at"},{"startTime":5082.1,"endTime":5085.28,"body":"how quickly you can build a"},{"startTime":5082.1,"endTime":5085.28,"body":"successful e commerce business."},{"startTime":5085.34,"endTime":5087.62,"body":"That's right, it's all about the"},{"startTime":5085.34,"endTime":5087.62,"body":"attitude. So you don't need to"},{"startTime":5087.62,"endTime":5091.04,"body":"have loads of skills. I started"},{"startTime":5087.62,"endTime":5091.04,"body":"with no background in E"},{"startTime":5091.04,"endTime":5093.68,"body":"commerce, but by following the"},{"startTime":5091.04,"endTime":5093.68,"body":"step by step guidance, it"},{"startTime":5093.68,"endTime":5096.62,"body":"shortcuts all of that learning,"},{"startTime":5093.68,"endTime":5096.62,"body":"so you're able to get started"},{"startTime":5096.62,"endTime":5099.08,"body":"with an E commerce business. So"},{"startTime":5096.62,"endTime":5099.08,"body":"it's a great question, a common"},{"startTime":5099.08,"endTime":5101.8,"body":"one as well, that we've. That we"},{"startTime":5099.08,"endTime":5101.8,"body":"hear. So thank you, Rod. And"},{"startTime":5101.8,"endTime":5105.28,"body":"it's now time to highlight a"},{"startTime":5101.8,"endTime":5105.28,"body":"recent review for the podcast."},{"startTime":5105.28,"endTime":5107.5,"body":"So if you leave us a review, you"},{"startTime":5105.28,"endTime":5107.5,"body":"might get a shout out on an"},{"startTime":5107.5,"endTime":5109.96,"body":"upcoming episode. So we're going"},{"startTime":5107.5,"endTime":5109.96,"body":"to highlight a review that's"},{"startTime":5109.96,"endTime":5112.96,"body":"coming from an anonymous"},{"startTime":5109.96,"endTime":5112.96,"body":"reviewer. They shared their"},{"startTime":5112.96,"endTime":5115.72,"body":"thoughts in an apple podcast"},{"startTime":5112.96,"endTime":5115.72,"body":"review, and they said,"},{"startTime":5115.78,"endTime":5118.78,"body":"incredible podcast full of great"},{"startTime":5115.78,"endTime":5118.78,"body":"information about the reality of"},{"startTime":5118.78,"endTime":5121.44,"body":"starting your own business. I've"},{"startTime":5118.78,"endTime":5121.44,"body":"listened to lots of these kind"},{"startTime":5121.44,"endTime":5124.68,"body":"of podcasts, and this one is the"},{"startTime":5121.44,"endTime":5124.68,"body":"best I found. Lewis and James"},{"startTime":5124.68,"endTime":5127.62,"body":"are both relatable and"},{"startTime":5124.68,"endTime":5127.62,"body":"interesting hosts, and I can't"},{"startTime":5127.62,"endTime":5130.8,"body":"wait to listen to more episodes."},{"startTime":5127.62,"endTime":5130.8,"body":"Thank you so much for your"},{"startTime":5130.8,"endTime":5133.08,"body":"review. Really glad to hear that"},{"startTime":5130.8,"endTime":5133.08,"body":"you've been enjoying the"},{"startTime":5133.08,"endTime":5136.68,"body":"podcast. If this episode"},{"startTime":5133.08,"endTime":5136.68,"body":"resonated with you, consider"},{"startTime":5136.68,"endTime":5139.5,"body":"sharing it with someone who"},{"startTime":5136.68,"endTime":5139.5,"body":"might benefit from it. Your"},{"startTime":5139.5,"endTime":5143.18,"body":"recommendations help us grow our"},{"startTime":5139.5,"endTime":5143.18,"body":"community and continue"},{"startTime":5143.18,"endTime":5147.08,"body":"delivering valuable content. So"},{"startTime":5143.18,"endTime":5147.08,"body":"a quick share could make a big"},{"startTime":5147.08,"endTime":5148.52,"body":"difference to someone you know."},{"startTime":5148.82,"endTime":5152.24,"body":"Thanks for joining us on this"},{"startTime":5148.82,"endTime":5152.24,"body":"episode of the dropship unlocked"},{"startTime":5152.24,"endTime":5155.18,"body":"podcast. We hope you're walking"},{"startTime":5152.24,"endTime":5155.18,"body":"away with insights and"},{"startTime":5155.18,"endTime":5155.9,"body":"inspiration"},{"startTime":5156.26,"endTime":5159.86,"body":"to kickstart your E commerce"},{"startTime":5156.26,"endTime":5159.86,"body":"journey. Grab a copy of my book,"},{"startTime":5159.92,"endTime":5164.5,"body":"the home of turf"},{"startTime":5159.92,"endTime":5164.5,"body":"advantage@htabook.com it's a"},{"startTime":5164.5,"endTime":5167.98,"body":"distilled guide based on real"},{"startTime":5164.5,"endTime":5167.98,"body":"experience to help you build"},{"startTime":5167.98,"endTime":5170.98,"body":"your E commerce venture. Don't"},{"startTime":5167.98,"endTime":5170.98,"body":"forget to hit the subscribe"},{"startTime":5170.98,"endTime":5174.16,"body":"button for more strategies and"},{"startTime":5170.98,"endTime":5174.16,"body":"success stories. And if you like"},{"startTime":5174.16,"endTime":5176.5,"body":"what you heard, a five star"},{"startTime":5174.16,"endTime":5176.5,"body":"review would mean the world to"},{"startTime":5176.5,"endTime":5179.02,"body":"us, and you might just get a"},{"startTime":5176.5,"endTime":5179.02,"body":"shout out on an upcoming"},{"startTime":5179.02,"endTime":5182.58,"body":"episode. And finally, thank you"},{"startTime":5179.02,"endTime":5182.58,"body":"for deciding to spend your time"},{"startTime":5182.58,"endTime":5185.22,"body":"with us today. We can't wait to"},{"startTime":5182.58,"endTime":5185.22,"body":"bring you more insights on the"},{"startTime":5185.22,"endTime":5187.98,"body":"next episode of the dropship"},{"startTime":5185.22,"endTime":5187.98,"body":"unlocked podcast. You."}]}