CONFESSIONS OF THE CRAFT
For landscaping contractors, there’s nothing more satisfying than a job well done — especially when it’s finished on time and under budget.
Tune in every two weeks as real contractors and golf superintendents with real stories share their Confessions of the Craft, recorded live with SiteOne Landscape Supply during the Equip|HNA and GCSAA shows.
This informative series pulls back the curtain for an entertaining and occasionally humorous look into the lives of green industry pros — as they navigate through the challenges and trends they face in an ever-evolving industry.
Create a SiteOne.com account today to start growing your business: https://www.siteone.com/online
CONFESSIONS OF THE CRAFT
Confessions of the Craft: Episode 56 - Shade Tree Farm Inc.
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In this episode of Confessions of the Craft, Shawn Brawn from Shade Tree Farm shares how his family’s three generation 350‑acre Central Florida tree farm has transformed through smarter growing practices, strategic pricing, and a commitment to planting even during the toughest years. He talks with host Matt McNulty about surviving the 2008–2015 downturn, choosing tree varieties that grow faster, and using inventory age to guide pricing. Sean also encourages growers to lean into digital marketing with simple, consistent videos that help build customer trust.
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