Breaking BizDev
What does "business development" mean, anyways?
On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm.
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Breaking BizDev
10 Ways to Suck at Conferences/Events, and How to Do Better
On this episode, John and Mark share 10 ways to suck at conferences and events for professional services firms:
- Just show up
- Write a big check for a sponsorship and then send a couple people to “network”
- Don’t set goals
- Never try to speak or present at a conference
- Do zero pre-event outreach or post-event follow-up
- Never, ever research the event audience
- Don’t build anticipation with your network
- Don’t look up social posts from the event and engage
- Don’t leverage your marketing team at the office
- Don’t create any content from the event
From there, Mark dives into a framework for how to make the most out of conferences and events.
Connect with Mark on LinkedIn: https://www.linkedin.com/in/markhwainwright/
Connect with John on LinkedIn: https://www.linkedin.com/in/johntyreman/
www.breakingbizdev.com
