Breaking BizDev
What does "business development" mean anyways?
On Breaking BizDev, John Tyreman and Mark Wainwright break down, beat up, and redefine that nebulous term 'business development' for the modern professional services firm.
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Breaking BizDev
7 Content Marketing Frameworks for Lead Generation
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Whether you believe it or not, lead generation is possible for your firm.
On this episode of Breaking BizDev, John and Mark break down 7 content marketing frameworks that can be used to generate leads in professional services:
- The Email Newsletter
- The Podcast Flywheel
- Original Research
- Influencer Co-Creation
- Content Darwinism
- Demand Capture Funnel
- Content Recycling
Read more detail in this blog post by John:
www.redcedarmarketing.com/blog/content-marketing-frameworks
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