S2, E11: Dustin Crump - Found for AI

Google trained all of us to hunt through links. AI is training your customers to ask one question and take one recommendation. That shift is already changing who gets the call, who gets the booking, and who gets ignored even with a beautiful website.

We sit down with Dustin, founder of Found For AI, to unpack what “AI search optimization” actually looks like on the ground for local businesses and service providers. He explains how he stumbled into a surprising growth signal: people were finding his company through ChatGPT, Claude, and Gemini referrals after he added an AI visibility layer to his site. From there we get practical and specific about structured data, schema markup, and why telling the robots exactly who you are, what you do, where you operate, and what you offer can beat vague copy and pretty branding when the model is choosing who to recommend.

Then we go bigger. We talk AI agents, the “we’re all going to be Oprah” future where software handles planning and purchasing based on preferences, and what that means for restaurants, events, venues, and anyone who depends on being discovered. If your site can’t clearly communicate options like location, pricing, or event details in machine readable form, the agent may pass you up without a second thought. We also get into how to embrace generative AI as a copilot without producing soulless output, and why this moment rewards the expert generalist and the fast moving entrepreneur.

If you want the DIY steps, grab Dustin’s free playbook at foundforai.com/playbook. Subscribe, share this with a business owner who still thinks SEO is the whole story, and leave a review with the biggest way AI has already changed how you search.

More info here: https://foundforai.com

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Transcript

Cold Open And Podcast Philosophy

SPEAKER_00 1:30

I actually like podcasts that just start into the conversation instead of weird intros.

SPEAKER_03 1:35

But I was like, how do I make this more like valuable? How do I create more of a community? If we want to be discovered, here's this new greenfield way.

SPEAKER_00 1:41

How do you slide into the consciousness of AI where it will recommend your business? Um, if your website doesn't have that stuff on there, it's gonna pass you up. So you're gonna get passed up. You gotta use it. We're gonna probably have to start doing like Sudoku, and it's never been a better time to be an entrepreneur. It's kind of like leveled the playing field for everybody.

Community Building With Weekly Touchpoints

SPEAKER_03 2:13

I mean, that's the thing too, is like there's there's our local podcasts, and like I could name most, if not all, of them, that like do it consistently. But it's the thing I like, and like I've never run into someone who hosts a podcast in Salt Lake where it's like, you're the competition, I'm coming, like, yeah, and that's just also just like not Salt Lake, like it's so much more collaborative than so many other places, but um, there's few that do it the way I do of like a kind of interview less structured, less rigid. Um, like Frankie and Jess is probably the only one I know that I would like kind of similar-ish, but not quite the same at the same time. But it's been fun. Like I've like last thing I wanted to do is be the guy in his 30s that starts the white guy in his 30s that starts a podcast, but whatever. Here we are.

SPEAKER_00 3:00

How much uh viewership or listenership do you have?

SPEAKER_03 3:03

Um there's I think collectively between all platforms, it's right around 5,000 a month or just like per episode. So that's like total followers per episode. It fluctuates anywhere from like 700 to 1500. Um, I've gotten a lot of traction. So I release an episode every week. Um and then I do on Tuesday, I do a Tuesday update, which used to just be like, here's what I think's interesting, here's the guest I just recorded, go listen to them, here's the next guest. But I was like, how do I make this more like valuable? Because people don't take time to listen to something unless it gives them something. And so now it's been like, here's the top headlines from the last seven days, or here's what's been going on in the last seven days, which has been fun. Also, just like for my own edification on what's going on. And then uh I have newsletter that goes out on Thursday, which is what's going on in the next two weeks. And then I just launched yesterday Discord, because like that's been my biggest thing is like how do I bring people together more? How do I create more of a community? Because like that's been the biggest thing. Like, I don't just want to have this thing.

SPEAKER_00 4:04

Oh god, I'll give you$500 and you do the trades with me or whatever.

SPEAKER_03 4:08

How else do we make money in this country besides shady places and faces? That's a whole nother topic. But Dustin, I'm excited to talk about this because when you first reached out.

SPEAKER_00 4:20

Are we already recording?

SPEAKER_03 4:21

Yeah, I mean it's there's never like a hard yeah, yeah. Um hard. There was one podcast I was on, and he's like, All right, are you ready? I was like, Yeah.

Picking Guests And Framing AI

SPEAKER_00 4:28

I I actually like podcasts that just start into the conversation instead of weird intros, and you know, so yeah.

SPEAKER_03 4:34

Because I've had those where it's like, all right, everybody, and welcome back to blah blah blah.

SPEAKER_00 4:38

I'm like, this is like juju in the morning or something.

SPEAKER_03 4:41

Like it's like the that that radio show is gone. So those nobody needs that. And if you are that person, great, love that for you. But no thanks. Uh but then it's also interesting because like half the people I talk to, half of them are like, oh, this is my third podcast this week. Like, just let's like let's go. And then the other half are like, I've never done this before. We're recording, like, give me a sex. I like I don't know. I like to give people a chance to warm up.

SPEAKER_00 5:04

No, it's nice to like have a little bit of chill conversation first.

SPEAKER_03 5:08

Yeah. But I'm excited to chat for a couple reasons. Because um, when in when anytime anybody reaches out to me, there's like this decision tree of mine that I go through of like, uh, like let's say let's use one of my favorite uh professions to quote bash unquote as like an accountant. If the accountant reaches out to me, like, hey, I'd love to be on, it's like, okay, why you? Are you like the best accountant? You have some sort of like niche, like why you? And most people are like, uh never mind, you got me. I just wanted like promo. It's like, okay, that's fine.

SPEAKER_01 5:36

Yeah.

SPEAKER_03 5:36

But then if there's also like some specific angle or curiosity, especially, I mean, whether it's timeliness or geographic specificity, then that's one. But then looking at your background that with all that you've done uh with Found for AI, and I totally forgot the name of the other company as I'm saying it out loud of the consulting FRIPS AI. Frips AI, yes. Um I I think there's a lot of value to be added because I mean, in today's world, AI is either a four-letter word or the greatest thing in the world, depending on who you're talking to.

SPEAKER_00 6:05

Yeah, yeah.

From Government IT To Tesla

SPEAKER_03 6:06

And I mean, you have, I mean, you look at the jobs in the US and like look at all of um disclosures of why people are laying off, and usually AI is a reason, what how valid that is, TBD. But I think there's a lot of people who see that as a threat. But then if there's people like me, for example, like I use AI all the time. Like I've probably already opened up Claude three times this morning. When I edit, I use it all the time. Yeah, yeah. I use it to help brainstorm when I'm thinking about things. Like it'll it'll never be the thing that I use to do one thing specifically, but it'll always be part of my workflow and getting things done, brainstorming, I mean creative things.

SPEAKER_00 6:39

Yeah, and it's not going anywhere. No. It's the fastest adopted technology in the history of the world. Yeah. I mean, like maybe the wheel, I don't know. Yeah.

SPEAKER_03 6:48

Which there's a a pretty good amount of time between those two. So I'd I'd say it's there. But I mean, I would love to kind of hear a little bit about the I mean the companies that you started around it, and then want to go back to the kind of the stories of how those started, and then we can kind of circle back to like what it means, how you can help people who kind of have this big question mark of AI and what it means to them and their I mean, whether it be their livelihood or their personal life.

SPEAKER_00 7:11

Yeah, I mean, like, so I've been in IT like my whole career, like literally straight out of high school. I didn't go to university or anything like that. And like um, I worked for the Department of Technology for the state for a while, and then and then I left there to be.

SPEAKER_03 7:27

Oh, is that how you know uh Heidi? She was the CTO for the govern. I thought there was an intro connection. Anyway.

SPEAKER_00 7:37

I don't know. I it's been a while since I've been there, but anyway, um the uh so yeah, I worked at I worked at Department of Technology and then um left there and went to go work at Tesla.

SPEAKER_03 7:53

Like that's like that's an interesting pendulum swing to go.

SPEAKER_00 7:57

Yeah, I you know, I just I was never meant to work in like government. It's just like you know, I feel bad for the people who are work for government who are like watching this, but I'm like, it's where people go to die. Like it's just like a sad like get my get my pension, get my paycheck. Like, and I just have so much more ambition and energy than that. And like, you know, so I worked there for a long time. Um, and then I was like, I need to get out. So I, you know, went I actually got a job at Silver City and then they got acquired by Tesla. So um I I opened up offices for Tesla here in in Draper and in Salt Lake. I did a lot of like setting up all their processes and things like that for the support department, and I did a lot uh at Tesla, and then I decided to like leave and then go do my own thing for a while, and I tried to work on a startup with a friend of mine out of church and state, and um kind of that didn't really work out, you know. Um it's kind of interesting. I I've I've I've had these like ideas about like starting like this grandiose business and like because you know there's you see these problems in the in the world and you're like, oh, I want to solve this thing and do this really big thing, and it's hard to do a really big thing, but like just doing a business isn't as hard as like um creating something out of nothing that was never there or doing a big thing or whatever. So I ended up getting um a job again at another startup. It was called Banjo. It is it's kind of similar to Palantar, but anyway, some crazy stuff happened with that and the company collapsed or whatever, you know. So um from there I went and worked at a uh platform accounting group and I did their uh IT. I was the head of IT there. And so it grew them like from you know a really small group to like 800 employees. So I've always been like a big part of like growing the IT departments, whether at a startup or whatever, you know.

Starting Frips And Finding The Niche

SPEAKER_03 9:57

Um and then I just like one thing that people have is like this mental block of because again, like a lot of people, let's use the government as an example. They do it, it's like fine, whatever, because I interned at the treasury in college in DC. I interned at the treasury during college in DC, that's what I meant to say. And like I was a very then especially because I was in school, I was studying finance, it was all like investment banking, Wall Street, like very ambitious driven. And then I go work at the Treasury, and I'm like, oh, like, oh, we're doing another two-hour lunch and we're gonna stop by like the mall again, or we're gonna like you just not a lot of pepping people's step, didn't really nobody really cared for lack of a better term, which was fine. Like, I I mean I don't I will never fault someone for being like, hey, I'm just here to get a paycheck. I don't need to have this amazing story experience. Like, there's other things in my life, like that's fine, but like it just weighs on you a ton and like being surrounded by that people. And I like that you took this leap to be like, hey, I'm gonna go do something a little more exciting, and then which led to a great experience there to the next one to the next one, but especially taking that step of saying, I want to do my own thing. Because most people want to have that autonomy, want to have that life, and want to take that step, no matter how hard it can be, because it's such a like a black box to people. Of like, I mean, like if you were to ask somebody like, how do you go start a business? How do you go register an LLC? Right, how do you go, I mean, do like the the very beginning things, go start a QuickBooks Online account, go get a business checking account, like those sort of things that people are like, I don't know, it's like it's gotta be really hard. Like, it's really not. You could do it all in 10 minutes.

SPEAKER_01 11:24

Yeah, yeah.

SPEAKER_03 11:25

And but it's also important to start something, but then also be like, you know what, this isn't it, or like there's something like I don't want to put all of my time and effort or like put all the chips in when it doesn't feel right. Because even when I was starting, before I started the podcast, I was in a place where I was like, I there's something else I need to be doing, but I don't know what it is.

SPEAKER_01 11:40

Right.

SPEAKER_03 11:40

So there's a couple business ideas I was kicking around, and just like none of them really like felt right, like gravitate towards me. So I'm like, okay, no. And like long story short, it wasn't until I was recording the first episode after I'd put like six months of work into this where I was like, uh this isn't the end goal, but we're on the path that we need to be on.

SPEAKER_00 11:57

Yeah, for sure.

SPEAKER_03 11:57

And so I'll always champion people who are like, I'm doing something, this may not have worked, but at least I'm being actionable.

SPEAKER_00 12:04

Yeah. Yeah, yeah. And it's like um that's and so I left that accounting group, like speaking of that, and I was just like, I want to like AI was like really starting to take off. What year was this? Um 23. Okay, that that's right. Yeah, so like it was like people were starting to use it and like um, but like they weren't telling anyone they were using it because they just wanted to like look like they were like really smart and like you know, but it was starting to take off, and I was just like, I want to like go do my own thing. And I just um and I I didn't really know what I wanted to do, but I just like I was like, I I just quit and I was like I took I gave myself a little space to like figure it out and and I was like I just want to do I want to create automations and stuff for small businesses, things that like are you know taking them a lot of time and then like I can automate it and then give them that time back and then um you know just help small businesses like that. So I I decided to make this company called Frips. Um and there's no reason for the name other than it was a five-letter domain, and I was like, those are hard to come by. I was gonna ask where I'm gonna do it. I like I like GPT'd like a ton of different names, and every single one of them were taken. And this one wasn't, and I'm like, this doesn't mean anything, but it doesn't matter. It's a five-letter domain, and like those are hard to come by.

SPEAKER_03 13:20

Yeah, I was like, I mean, most tech company like startups these days, it's like why'd you use like I don't know, I don't know, Lemoncello or whatever, yeah, like whatever it is. Doesn't matter as much as people think.

Why AI Search Changes Discovery

SPEAKER_00 13:30

Yeah, so I was just like, all right, I'm gonna do this, and I still didn't really know what I was, and then I was kind of like, oh, I do everything at AI, it'll help you solve all your AI needs. And it's just like um you know, I I was trying to like hone it in on like, you know, I'll help small businesses do these things, but like I was kind of like the everything AI, like I'll do whatever. You tell me where your problems are, I'll solve it with AI. And then in that process, I was like reading a ton and and like diving into like the technical like knowledge of how AI like recommends and serves up information about businesses and products, etc. Right? How does it do that? And I like got super into that, and then I and then I started putting that stuff on my website and put on these AI visibility layers, et cetera, and started building that out. And I started getting customer referrals from Chat GPT and Google Gemini and Claude and stuff like that. People were like, Yeah, I was just like searching on Claude about like the stuff, and they recommended you as a local um AI automation. And I was like, Oh wow, that's just that's really cool. Yeah, tell me more about that. What were your prompts? You know, I'm like, what is this? And then that's really where I was like, oh, this is this is the business. And it's like you you start on this journey, like you were saying with the podcast, you don't know where where it's gonna go, and you just kind of you you evolve with it and you iterate and you change, and you end up at a different place where you from where you were before. So I and from that point on, and that was around like August of last year, I was just like that's where I found it found for AI. And I was just like, I want to help businesses get found and recommended by AI. And those are like two like two different tiers of it, you know, but like I like really dove into understanding how that how the AI brain works to like make that happen. And um and that is really exciting. It's like a niche area like that everybody needs. Like everybody's um if you're even just a decent business, you're on Google, like Google Business Profile, you have like a uh Google Maps, people can find you, and then you work on your SEO.

SPEAKER_03 16:01

Because that's what I was gonna say, is like what everybody knows for the past I mean, let's call it 15, 20 years is SEO. Go on Google, optimize things, know what your keywords are, have links and backlinks, I mean, have everybody post everything. Uh and like that's kind of been the playbook, and people have been able to do that for so long. And like I gets and it I mean, especially when um uh meta stopped being able to track things on iPhones and like that took a hit to that um and a couple other things that kind of made a lot of those things that used to be so automated. If you because again, like I mean, marketing in a nutshell in any business, you're trying to find more, right? And that's why people have invested in it. And it hasn't been until I mean AI optimization and AI search optimization that it's people are like, oh, here's this other channel that kind of breaks away from this behemoth of Google. I mean, Google still does it. I mean, that's why with you search in Google today, the top section's always like the AI answer. Right, right. But also, I mean, I've replaced 70 to 90 percent of my things I would usually go to Google for are now just in, I mean, it was ChatGPT, and now I've moved over to Clock because I just found it's a lot better. But it's been interesting to see how it's been like, oh, there's this whole like change in even like the last three years since 2023, since you really like dove into this, where this whole behavior change has happened, and now this cascading um business strategic business lens, especially in marketing, to be like, oh, if we want to be discovered, here's this new greenfield way that like a lot of people don't necessarily know how it works, but it does. And they need someone to be like, help me understand this better. Because even if they get their first customer, they're like, Hey, how did you find my accounting firm? Like, I just need an accountant and said I need an accountant near me and Lehi, and you came up and you're we're talking.

SPEAKER_00 17:44

Yeah, yeah. And and to to that point of like the SEO and like it used to be like keyword stuffing and trying to like, like you said, the backlinks and doing it's a it's a really, really big business, but it's evolving so fast. And like if you're not on like like AI is the fastest adoption adoption ever of any technology, but also like user behavior is shifting and it's shifting rapidly, it's shifting rapidly to their AIs, and they're not just like you know, accountant near me, tax accountant near me, like um stuff like that. They're having a conversation with it. It's their therapist, it's their business advisor, it's everything, right? And so, like, how do you slide in, like I call it, slide into the DMs of the AI, right? How do you slide into the consciousness of AI where it will recommend your business, right? And like the SEO stuff that you mentioned, like I think of it like the phone book, like like everybody was like, Oh, you gotta be on the phone book, you know. And my dad had like a phone book ad in like the 90s and stuff like that, and it was like so expensive and so important. And then like for like a decade after Google, people were still we still got those phone books, yeah. And we just put them in the recycle bin. And like that's kind of where we are. Like, it's like there's like a huge shift. There's people that still apparently flip through the phone book or still use thinking like the SEO like really matters, and it kind of does, but it's like drastically drifting away of that, and it's like, do you want to be in the phone book or do you want to be on the internet, right? Like, or do you want to be in the Google SEO or do you want to be or do you want to be in AI answers? Do you want to be in an AI consciousness so you get served up first? Um, because because that user um behavior is shifting.

SPEAKER_03 20:30

Yeah. And what have been because I like that you had this journey part of it where you're like, all right, I found my website that ChatGPT helped me find because it's one of the few five-letter uh domains that I can find that like is coherent. And then being like, I know AI is gonna be driving, like it's gonna be something related. And even on your website, like, well, we're gonna help you do whatever it takes from like workflow optimization to processes to IT to like security, like let me know. And then all of a sudden, someone's like, Hey, but I found you via AI of optimization. I found it. That's how we're gonna lean into this and kind of like let's call it like the service or offering that you go with. Because again, like SEO is this huge change that happened, and now the next iteration of like the theme that it introduced is here, and it's either adopt or die. I mean, it's it's I always love looking back at the interviews in like the early 90s when the internet was coming out, and like I think there's it's it's one of the old night talk show people is like, this is dumb, no one's ever gonna adopt this. You're not gonna go talk to people on the internet and meet up with people, and like now we're like, that's funny, because that's the only way we interact with people anymore. So I'm sure there's a lot of like curmudgeon boomery shaking their fist at the clouds of like, I'll never adopt this, I'll never whatever, but it's like kind of like an adopt or die standpoint.

SPEAKER_00 21:45

You'll never adopt it, but yeah, even if you use Google, Gemini's at the top, so AI is there, and like Google's model is gonna they're gonna have to evolve or die as well, and they're evolving into the AI world, but like a huge lion's share of their income is ad-based, and I know that's dropping. Like, if I were advising a company to like put ads somewhere, it wouldn't be Google ads. I would be maybe Facebook, Instagram, those are really TikTok, those are really good places to put ads. Google ads? No. No, that's not that's not where you're gonna that's not where you're gonna get their best bang for your buck. And and for what I found, what I do is like I help businesses get found for AI. How do you get found for AI? How do you get served up in AI and AI answers and all that stuff?

SPEAKER_03 22:30

And who are some of I mean, let's call it like your I mean ICP or your like um ideal customer profile and what have they done that has changed the I mean meaningfully changed their business and how they're discovered on AI?

The AI Visibility Layer Explained

SPEAKER_00 22:43

Um yeah, so I've I've helped a lot of small businesses. So small businesses is like a real niche area, just like local, local businesses. I do have some like some larger clients, national clients as well. Um, but yeah, so local businesses, like for instance, there's um there's uh one, there's Loxy Hair, it's a hair extension um hair place in Holiday, Utah. They were not, um they didn't have like the visibility layer on their website, didn't have anything, you know. And um I whenever I do a um a new client, I'll like incognito search their um their business in in all the AIs. So it doesn't have any like memory, like if I type stuff in, it kind of knows who I am and stuff like that. So I'll do like a like an invisible whatever option and just searched, you know, what's a good place to get hair extensions in Salt Lake. They didn't show up in any of the AIs. I put their visibility layer on there, and they're now number one right away. And like the um the lady that like uh who owns the shop, she was like, she was like, I don't know what the fuck you did. It's blowing up. Like I'm getting like calls and people are coming in, like it's just like getting, you know, and I'm just like that's the kind of stuff that's really exciting for me is like hearing those first hand stories. And of course, I track the data too, and I get to see the analytics of where things are coming from and and see those spikes on on the data, but also like then I get to go into the AI searches and see it, and like boom, they're there. Yeah, and they weren't there before, yeah. And everybody. Missing this layer. I call it the AI visibility layer. There's technical drugs. Yeah, break that up, break that apart for me.

SPEAKER_03 24:28

So if someone who is let's say new to AI, what does that mean?

SPEAKER_00 24:32

Yeah, so there's technical jargon around it, and I just call it that because it's like it describes what I do, but um I I can get lost in the weeds a little bit and people are like just glaze over. But it's basically like this structured data, this this schema markup they call it. It's a it's a layer of code on your site in the HTML, and it's like some some uh JavaScript and code that you put in there. And um so it's not visual to you, but it's visual to the AI, right? I tell people all the time, like I look at your site and I'm like, wow, it's a really good visually site, it's an amazing site for humans. But what about the robots, right? The robots are coming and stuff like that, and they can they can read your site, they can look at it, but you know, even when a human looks at a site, we like see the picture, and we're like, oh, there's people here, there's a bar, okay. There's a calculator, okay, maybe there's taxes or whatever. We're we're we're surmising things together. Maybe we'll read the blurb at the top and kind of figure it out, you know. Um when we put this visibility layer on there, it we tell it exactly this is what you are, this is what you do, this is who you serve, this is what your ideal customer is, this is how much you charge, this is your business address. We put this stuff right there. So it goes to your site, it knows who you are immediately. And it doesn't like, it doesn't have to guess, it doesn't have to hallucinate, it doesn't have to like pull keywords from other sites and try to figure out what you do. It knows. Yeah like right away. And that's that's like the base layer that that we put on the site to like get you immediately surfaced. So when AI homes you it knows exactly who you are.

Agents Preferences And Being Oprah

SPEAKER_03 26:13

Because I think that's when because like I've built my fair share of websites, help people build websites, I mean, as anybody in the world has experienced my fair share of websites, especially like business-related ones. And it's interesting because you like talk to people like I put together the perfect website, it's like our it flows with our brand guide. We have all, I mean, the perfect about us, the pricing, testimonials, FAQ, like fill out forms to look like that's all great. But that's all that experience matters is once they are there. But if no one ever gets there, then it doesn't matter. If you're gonna have a lemonade stand but put it in the middle of the salt flats, no one's gonna come to your lemonade stand no matter how pretty it is, no matter how good the lemonade is. But if you put a lemonade stand in the middle of sticks out during traffic and nobody has anything else to do besides go over and grab lemonade, and probably better places than that, but first thing came to mind. But like that's the thing, and you could have the worst lemonade stand, but there's gonna be more people that are drawn to it. And so it's like I almost think of it as this like it because I like that comparison you had of the the website you build is great for humans, but for the people who are actually for the bots that are actually putting in front of people and recommending it, they don't care about the color palette or font choices.

SPEAKER_00 27:22

Right, right. And I mean, it it needs to be congruent for sure. You need to have you can't just put like this hidden data layer or like hidden humanized data layer on your site and then just have nothing on your site. You it does need to have some congruency there, so you do need to have you know a decent copy that's going to um uh authenticate the same thing, right? But let me tell you this other thing though, like why this is more important than people even realize, is um these AIs are going to your site, right? They're AI agents. Like you're like telling about like a plumber in Salt Lake or whatever, you know, an electrician it's gonna go out and search the web, it's gonna search these things, it's gonna search Yelts, it's gonna search all these places and stuff like that, and it'll go bring stuff back to you. This is really important because this is what um people have coined the term like a genetic, right? You have agents that do things, the agents are gonna do work for you. There's like, um, and I don't know, I don't want to get super technical for people, but like, you know, there's like these open claw agents, there's like there's uh agents that you can task your computer, you can download on your computer, and you can have it do a bunch of stuff. And even claw now has um a built-in, if you put in that plugin, you can have it do work for you. You can have it go straight websites and look at things and all that stuff. But why is that important? Because um I have a question for you, think about it this way. Do you think Oprah goes onto Google and says, um, where should I go get food? And clicks restaurants? Does she try to find like oh, Thai food near me? When her like nephews are in town or something like that, does she think like, oh, I need to think about something fun to do with them because they're in town or whatever, like that? And um the answer is no.

SPEAKER_03 29:24

Yeah.

SPEAKER_00 29:25

Right? What what who who does it for her?

SPEAKER_03 29:27

Uh and she has her whole team that says hops on a text or email says they're in town. Generally, you know who they are, or if not, if you're new, they're this age, here's their hobbies. Is she playing her lunch? No.

SPEAKER_00 29:40

She shows up in front of her. She has an agent. Assistants. Yes. She has agents. Yes, right? In the future, we're all gonna be Oprah. And that's in the very new near future. These agents are gonna have access to our email. Like there's there's apps already out there built for it. Claude is going right for it. The guy that developed um OpenClaw was uh hired by Sam Alton for Chat GPT. Like these, and OpenClaw is this was one of these really uh early agent systems where you have access to your computer and just goes out and does all kinds of things. Um and out of that, this is kind of off the subject, out of that's on another project from OpenClaw called Rent a Human. Because we can't touch grass, we need a robot. So you can put yourself on rent a human to go and be like, oh, I could, you know, whatever skills you can do, but looks like maybe I need someone to like hold a sign that says something on the side of the street, or deliver flowers or whatever, like and you can be rentable from the AI agent. Yeah, right. So as this stuff evolves and it changes rapidly because there's so much competition and they're all trying to outdo each other all the time, um it it it changes day to day, and like before you know it, you're gonna be ordering an Uber on your phone. Like, wait, what? Yeah, like I used to have to call a cab and then wait for it, and then now this is part of my life. Ordering an Uber on my phone is part of my life, and and I can't see it any other way.

SPEAKER_03 31:19

And so Well, even thinking about that of like the Uber of just being like, hey, I need to ride to the airport, I have six bags, I don't like kios for some reason, and I mean whatever nuance you want behind. It's like, yeah, cool, here you go.

SPEAKER_00 31:32

Yeah, and you hit on a really important thing here is like preferences. Like Oprah's, and I'm just using Oprah, it could be a celebrity of your choice or whatever, but like her preferences are known by her assistants. They know she doesn't like tomatoes on her salad, they know she eats vegan or whatever her preferences are, right? And so when they're setting up her lunch or whatever, they're like, okay, she's gotta go. Um, these are the three options, these are the ones that do vegan, these are the ones that do like these ones that have really great oat milk lattes because she doesn't do dairy or whatever it is, right? If your site doesn't have that visibility layer on there, it doesn't have this structured data on the layer, when that agent goes out looking for information to help you, because it's helping your Oprah, it's helping you find a place to get an oatmeal latte or a vegan restaurant or whatever, or flowerless, like a um, you know, gluten-free is a huge thing too, right? Um if your website doesn't have that stuff on there, it's gonna pass you up because you you didn't put that on there. And maybe it's buried somewhere on your site, but it doesn't know. It just needs to go through there and go. Even like the new Tesla's now like have Brock built in, and you can be like, uh, I need to go to uh my small Lake City podcast, and I want to stop and get an open-up latte on the way, you know, find me a place, right? And it will literally route you, and it'll be like, oh, here's a and and it knows if you're signed into it, it knows your history, it knows that you prefer local places, right? Maybe you don't want to go to a big name brand like a Starbucks or something like that, so it's gonna route you to a small nostalgia coffee shop or something like that that has it and it'll route you there. But if that place doesn't show that they do oat milk or or um coconut milk lattes or whatever, it's not gonna go there. Yeah. So you're gonna get passed up.

Travel Planning With AI Projects

SPEAKER_03 33:36

And that's I want to go back to what you said about like how Oprah doesn't open up Google and tap on restaurants and go scroll from the top to the bottom. And like, because that's the thing that like whenever I travel somewhere, I mean it's usually enough to travel day, I don't want to go scroll through Google or try to like filter all of this out. It's like, just tell me where to go. Like, I just need an idea. There's 50 restaurants around me. I don't necessarily need to know all the details, but assuming in a perfect world where everything it has this AI layer on it, it'll be like, yeah, no, no, here's the place you want. You're probably gonna like this the most because this is what you typically like. And they have this cocktail that you tend, like you tend to like. I mean, sweet vodka drinks, blah, blah, blah, blah, whatever it could be. And so it's nice to be able to have because like even when people have started to search before, it's like, oh, this helps take like a step away from what I've had to do before of going through a phone book. And then now it's like, oh, we're gonna take another step away from it. And like one thing that I like someone yesterday came up to me, and who there, someone I'd be like, hey, like you should use AI for most things that you use Google for, like, whatever. And she was like, Well, it's nice because it remembers everything. Like, I was telling it that I needed to um like my knee was hurting. And it's like, oh yeah, like I know that uh a couple weeks ago, you or a month ago, you wanted me to put together like a half-marathon training plan, so you're probably running a lot more. You've also like talked about how you've been, I mean, going to the gym more, or I mean, like all these nuances. And so it's like, oh, you probably are straining your IT band because of increasing your miles too fast. This is what you should probably do, or like because like I mean, that's the knowledge behind it. So you can have this assistant compared to just something who can like find. And like it's like the way I think about it is how Google has worked before, or some of like the AI imposters have been. It's really just been like a control F, just like, oh, find this. Like this one thing of like uh if you're looking for Indian food, it's like oh, control F on the internet nearby of like Indian food. Whereas now it's someone who can actually like look through it all very quickly.

SPEAKER_00 35:41

Yeah, and food that's gluten-free, yeah, Indian food that's vegan, like you know, all these little preferences and these details and stuff like that. And you interfere that's interesting too. Like, people often use um like AI to like build out their trip itinerary. It's a really fun if you haven't done this yet, that's like a really fun way to do that.

SPEAKER_03 36:00

That was the first time like my jaw dropped. Because I was like, I need a my I was with my friend in Arkansas and he's like, Oh, I'm going to Italy in a month. Mike, what are you doing? He's like, No idea. We'll probably like we like to just land and get there. I was like, hold on. I was like, Chad GD put together a seven-week itinerary that where there's no more than three days of driving. I want breakfast, lunch, dinner, um like recommended spots so that we can have like this much of actual time. Five seconds later, there you go. He's like, Well, I guess I know what I'm doing now.

SPEAKER_00 36:28

Yeah, yeah. And you can even take it even a little further, which this is all goes back to the preferences and like businesses having their data layer on there so people so they can get served up in AI. But like I I like to create a project in my AI and I'll call it whatever, like you're going to Italy, go and call it that trip, right? And then I put in my flight information in there. I put in like my hotel, I just put these documents in the in the thing. Um, my hotel, my flight information, um if I'm going for an event, you know, whatever, for a conference or whatever, I'm gonna put that in there, all of that information in there, and then and then when I'm there, you know, and I'll say put put together a loose itinerary for me or whatever, and it'll tell me some stuff, right? But then when I'm there, I'm just like, I wake up and I'm like, I open up that project, and I'm like, what am I doing today? Or what what do I need to do right now? Like, well, your first meeting is at 9 a.m. And after that you have a networking thing, and then you're gonna um probably want to get lunch. Here's some few options. We know you don't like this, this, and this, so these are some options. It knows that I like to walk places. So I would like to walk ability from my hotel. It's gonna be like, it'll suggest all those things, and I'll have lunch, and I'm like, okay, do I have anything else going on this afternoon or whatever, you know? And like it'll just tell me the whole thing, and then like, and then I'll be like, okay, so on the last day, I'm like, okay, what time is my flight? Because you're always like, everybody does that. Like, when is my flight? It's like 330. I need to either an hour. What and you're doing that calculus in your head, and you're like, and you go to the email, and you find your delta receipt, and you're like, okay, it's 3.30, and okay, I need to be there early, whatever. But and you had to go find that email again, right? But I just opened up the project. I'm like, when is my when's my flight? And it's like your flights at 3.30. You probably need to get an Uber by 1.30 because of traffic and getting there an hour early. Yep. Like, um, and I'm like, okay, boom, I'm set, you know. And um eventually, very, very soon, that's gonna be tied into your Uber account, and it'll just order you the Uber.

Making Events Discoverable By AI

SPEAKER_03 38:38

Yeah, we have Uber scheduled for that time. I've already scheduled you. Picking you up from that cafe that you like because they have the oatmeal lattes that you prefer. Because you're Oprah. Yeah. Because I'm Oprah. Because I am Oprah. That's what it comes out. You're gonna be Oprah and you're gonna be Oprah. Well, like, because I had an experience, I was in uh Atlanta last week, and like it would have been an amazing uh example of this if it would work this way. But we went to this uh dinner with the people we were meeting there, nice like Mediterranean spot, and I we get out of the Uber and I look to the right, and one of my favorite comedians' faces is on this theater next to it. And I was like, oh my gosh, Namatch Patel is in town. And I open up my phone, it's sold out that night, early show the next day, sold out, and the night show's there. I'm like, booked a ticket right there. I was like, if he's in town, like I don't have anything to do after like six on a work trip. And so if we're getting dinner, someone's like, oh, what are you guys doing while you're here? I'm like, oh my favorite comedians in town, I'm gonna go see him. But like how like that is like the future of the experience where again, like you land in New York at 11 p.m. and you're like, okay, I already uploaded my itinerant, my uh flight, my hotel, and like any other details that are important as far as like the trip being there. But then away can be like, what do I do? They're like, oh, by the way, did you know that the mammoth are playing uh the Rangers? There's the one I almost said King's like, that's not it.

SPEAKER_00 39:52

Islanders and the Rangers, yeah.

SPEAKER_03 39:54

And like they're playing the Rangers at this time. There's a ticket around 80 bucks. That's usually what you pay for entertaining experiences like that, or your favorite bands in town. Or there's this restaurant that we think you should take go to because we know how much you love butter chicken and they have like the best in the city, and it's only half a mile away from your hotel, so you can walk there. Right. Like, and that is like what we're not far away from. Right. Right.

SPEAKER_00 40:16

And you hit on another point too, is like events. And events are kind of like this siloed thing that people they want to like control the whole thing, and they like, you know, there's like um there's like the uh vivid seats and the um what's the big ticket mastermaster and stuff like that, you know. But then there's also smaller events, like you think the Mount America Credit Union, and they have an event center, and they have like the Home and Garden Show and the Gun Show and the Boat Show, and they have all these different shows in there. You have the Salt Palace, you have like all the events there that come there all in and out, right? And then you even have like local bars that have like um open mic night and trivia night and you know such and such local band night, and they have all this stuff, and it's always evolving and changing, right? They need that layer on there, so that's another layer that I add as well. It's an events layer. So then your events are now readable on for AI. So when people are like, whether you uploaded your itinerary or not when you went to New York, Atlanta, you can be like, I just landed, is there anything going on today, right? Or is there anything fun going on? Like, well, actually, just around the corner, there's a pub quiz. And you know, you know, you like pub quiz. But like if that layer isn't on the page, yeah, it's like I know how much you watch the office, yeah.

SPEAKER_03 41:33

There's an office trivia night around the corner, right? Go have fun.

SPEAKER_00 41:36

Yeah, and it knows that because that data is on the site, and so in the AI is really hungry for this information, it wants it. Like you put it on your site, it like grabs it. It's like, yes, this is now I can tell people about this. Yeah, right. And so those events like are so it's such a big deal. So if there's any kind of event, um uh, any kind of a business that runs events, it's like you're missing out on like a ton because everybody's using their AI and like, what can I do tonight? You know, you think about like the City Weekly and like the different um meetups and event brights and stuff out there. Everybody's trying to Facebook um events and stuff like that. Everybody's trying to get their events out there and they're trying to be the place people go to find events. Well, you as the business just need that event layer on your site, and you're gonna get served up because people aren't gonna be Googling it anymore or going to the City Weekly or going to event, right? They're gonna be like, I need to plan a date with my wife this weekend. What's going on? And like, oh, you can do pottery at the clay hole in Draper, like, or you can do like um you know, axe throwing, or like, um there's gonna be uh you know, this spasmatics or at this bar or something like that, you know, and like oh yeah, you like this 80s throwback or whatever, you know what I'm saying?

SPEAKER_03 42:52

So like it could be 'cause like the bigger place, I mean the Delta Center, America First Credit Union Amphitheater, sauna, is like those will have because again, like those are like the bigger things that get the most traffic, right? And like we'll understand that, but there's so much layer to all of these like the granularities, the nuance, the smaller things that provide, I mean, just as great of an experience, especially people who don't want like that. Exactly.

SPEAKER_00 43:15

They're even those big guys don't even have their stuff served up on there. Yeah, it's just that they're they're really big and they have their stuff in lots of places, like in and lots of like in old school SEO, like they have lots of verified links everywhere with their information and huge budget for all social media, like yeah. So like AI has enough locations to go to to find that stuff, but their main site doesn't have it on it, you know. It it would help them to have that too. But um definitely for the smaller places like the Mountain America Credit Union, um the Sandy Echo Center, you know, stuff like that, like the Salt Palace, things that are like, you know, those those places could really use it, and then also just smaller venues everywhere. If you have a yoga studio, if you have whatever, like um AI is hungry for your events because it wants to it wants to make you, it wants to give you what you want, right? Like maybe you don't like yoga, but maybe you like axe throwing or whatever it is. Maybe you like to do um poker night at the Piper Down, you know, and it knows that on Thursday nights or Wednesday nights is the night to do that, and it's gonna tell you that. Yeah, right, but it's gonna tell me something different because it knows my preferences. And that's the thing is like everybody has their preferences, everybody has their thing, and it's like you get watched, you get a okra. Like you get like your preferences matter, and if you're getting served up right on the websites, it's gonna it's gonna give it to you.

Embrace AI Without Losing Your Brain

SPEAKER_03 44:42

Totally. And I want to go back to something you said where um it was onto the Renah human side of things, and there's been it's been fun to be like be at this stage of life where you can kind of see like look back and see like these trends that something happens, opens up a ton of opportunity, threatens some people, next thing happens, open up some trends, threaten some opportunity. And so, like one thing I love to look back on is um just like the proliferation of smartphones, like that 2009 to 2012, 2013. And like the one I always go back to is Twitter, where I remember I got my Twitter account 2007, 2008, when I was sitting on a desktop, like, what's everybody doing? You know, like nobody cares. You're all sitting in front of a computer, it's just like random opinions and thoughts while you're at your computer. But then enter smartphones and you can tweet from anywhere. So now you can live tweet a jazz game, you can live tweet a concert, you can I mean, if you have that thought instantly, you can do it right there. But then also things that like the the gig economy is something that popped up so much from that because all of a sudden, oh, you can go be an Uber and a Lyft driver, or you can go a DoorDash or Uber Eats and like had all of these opportunities. And so thinking about AI right now, where there's so many people who feel threatened by it. Um, I mean, how would you like advise them to think about it or take advantage of this and really championing this is more of like a boon or a boost than like this detriment to their existence or threat of life?

SPEAKER_00 46:02

Embrace it. Like you have to embrace it, you have to use it. Like, you know, we were told in school, like you're not gonna use a calculator, so you need to be able to do it in your head or whatever, like that, you know. But like you need to have to use the calculator, like you know, or like you're not gonna be able to have this information on your hand. Like, you need to like embrace it, like, don't be afraid of it. I have a lawyer friend that's like Literally just found out about ChatGPT like a month ago. And he was just like, This is amazing. It helps me make my briefs and do all this stuff. And I'm just like, You're just finding out about this? Like, you gotta use it, right? Like, there is the dystopian fear of like, you know, all of our jobs are gonna go. Skynet, you know, right? And then we're all just gonna be eaters, right? Because we don't have jobs and we're gonna be getting some UBI or something. I don't know. Like, I don't know what the future is, but I know right now, like everybody should be using it. We should be, we should be understanding it, we should be using it. We need to we need to learn how to use it and and take advantage of it, you know. I mean, like there's there's studies about like, oh, if you use AI, like your your brain isn't as strong and stuff like that, and like, and I don't think that those are necessarily wrong. I mean, they're kind of really small studies. Yeah, I think there's nuance to it too. Um we used to like work in the field, and we don't anymore. So what do we do now? We freaking work out because we need to, and it helps our brain, helps everything work better. We can handle because we need to, because we used to do that, and our bodies were meant to do that. Um the same goes for our brain. Like, if we start outsourcing AI to do everything, we're gonna probably have to start doing like Sudoku and Wordle and all these things, and like and doing brain teasers.

SPEAKER_03 47:41

Oh, I do New York Times games every morning. I need mental simulation to start like that.

SPEAKER_00 47:46

I mean, I I I still use I still use my brain. I use my brain a lot in in tandem with with with AI and stuff like that. But like I do think at some point in in we're gonna it's gonna do it all for us. And so we will have to like work out our brain just like we do our so I think that that's gonna be some part of it, but you need to embrace it. You gotta like use it as much as possible, like just ask it those questions, and like you'd be surprised what it can do. Like, people don't even know the like Claude Claude is blowing my mind right now. Yeah, I've I've I've kind of switched over from ChatGPT. I still have a ton of like business work in this one. I'm trying to move it over.

SPEAKER_02 48:26

Yeah, it's hard to switch because it has all the context.

SPEAKER_00 48:28

Yeah, I'm like exporting and like, but Claude just added this plugin for your browser and it can do so much for you. And and Chat GPT has the Atlas browser browser, which is kind of trying to do the same thing, but it's really clunky and doesn't work very well. Claude was just like, we'll just plug it into Chrome. Everybody has Chrome. We need to done anything new, and it's working really well. So, like, it doesn't matter what you do, uh if you work on a computer, I'll just say that. Like, you can you can use AI for it, you know.

SPEAKER_03 48:55

And that's what I found a lot of is uh, I mean, to to claim that AI is taking over our like decision process or replacing like our brain power is something that's happened for so long. I mean, everything from social media uh ads, Google ads, I mean, they're literally saying, Oh, if you thought about this, or even like opening up Spotify, anything, it's gonna try to push something on you. And like there's people who I mean, especially talking to my friends who have kids or like in high school where they're like writing entire paper, like opening up chat cheap people like, I need to write a paper about Alexander the Great that needs to be 2,000 words long. Like, probably not the best use and doesn't use your brain power. But if you're someone who it's like, hey, I need to write a paper, I've read this book, like I've I need an outline to help me think through this. Here's the key parts, okay, here's the outline. Oh, I think we need to add a part about this because it's an important part. Right. It's like using it as a companion, not a completely outsource. I think like that's how I use it a lot. Yeah. Especially where it's like, I mean, I'll write an email, I'll be like, it's good, not great, copy, paste. Here's the person that's going through, here's the general tone we want to have. It's something that's I give it the 80%, it gives me the last 20. Yeah. And like thankfully, we it could going back to like the hallucinations and things that used to like be like, oh, I can't use anything that comes out of this because I almost have to take it from what it gave me of like a 30% now to get the next 70%, or now it's probably closer to like 70, 80, 90%, which makes it a lot more beneficial, especially when I mean anybody who consumes a lot of data for their job and has to like give an output. I mean, that's gonna save you a ton. I mean, amount of times I'm like, here's a spreadsheet, what do I need to know about this? Or like, I here's my role, here's what I need to get from it. Give me 20 bullet points. It's like cool, here you go.

The Expert Generalist Entrepreneur Era

SPEAKER_00 50:34

And it's it's only as good as the the prompt you give it. And if you're lazy about it, you're gonna get AI slop. Yeah, and like we've all like seen that online. People like somebody's never posted more than a paragraph, and then they do their post and it's like this long, and there's M dashes all over it. I'm like, this isn't you. Yeah, like I it would be more informative for me to see what your prompt was. And like that's like really like when I when I do, I mean, obviously I use AI for everything, but like I'm like very specific and I have very specific instructions. I'm like, don't change my words. You know, you can correct my grammar, don't change my words. Yeah, like like I I want to keep me, like you're not me, I'm me, right? So my assistant, because I'm Oprah, I'm like, you're not gonna just write, and if if it's if I don't care about it, and I'm just like send a text or whatever, or do a short email that I don't care about, then that's one thing. But like if it's content I'm putting out in the world, I want it to be mine, yeah, you know, and so I think that's really important. Another thing you mentioned about like was like homework and early on. I remember kids like doing that too, right? Um just having it do their papers. But I think one of the best things that's come out of AI, and this is near and dear to my ADHD heart, is like no homework. Like, why are you doing homework? Like you're school six, eight hours a day. Like, if you don't have homework, they're not gonna be cheating because they're just gonna be sitting in the class and they're gonna be learning from you, the teacher. Yeah, like you don't need to do six hours of work in class and then come home and do three more hours. Yeah. So ending homework is probably the best thing that came out of AI.

SPEAKER_03 52:02

I'd I'd sign up for that. Like, like you're you just know they're gonna cheat and do this, like, might as well not.

SPEAKER_00 52:08

Yeah, okay. Just learn it in the class or do we're gonna do an essay in class together in class and we're gonna learn how to do it in class, and you're gonna type it in class. Yeah. So, you know.

SPEAKER_03 52:18

Interesting. I mean, where do you see? I mean, because you're someone who's very ear to the ground AI and like consumes a lot of the minutiae that a lot of people don't pay attention to, but I mean, what I mean excites you the most of kind of the next phase that's coming out that people may not be aware of.

SPEAKER_00 52:32

It's kind of like what we were talking about, the the agent world, like having it like do things for you. You can do Claude co-work, it'll like do work for you. I'm like, I'm not a coder, I've never been like a coder, but I am now. Like I'm learning.

SPEAKER_03 52:46

Oh, I mean, Claude Code.

SPEAKER_00 52:48

It's amazing. Oh yeah. It's amazing.

SPEAKER_03 52:50

Like, and like if you have an idea, like the thing I love about it is if you've ever wanted to do something, it's never been easier.

SPEAKER_00 52:57

Oh, you know what? Speaking of that, there's I I saw this thing recently, and it's like a thought that had occurred to me about that. Like, it's this we have we have entered the the time of the expert generalist, right? So, like it's never been a better time to be an entrepreneur. Because like in the past, when you wanted to be an entrepreneur, you you had to do a lot of things and know a lot of things, and like now you can you can either learn it, you can probably figure out how to do it with AI, and you can just build it yourself.

SPEAKER_03 53:30

Yeah, like and so it And a cloud code's like$125 a month, whereas if you're gonna go hire like an engineer, for example, that would have costed you thousands. Right, right. And you don't even know what you're necessarily gonna get.

SPEAKER_00 53:42

Yeah, and so and so like society used to reward like um good grades and like sit in sit in class and stare straight ahead and do all your tasks. And if you could do all your tasks and everything perfectly, then you're gonna be a really good cog in this wheel. But with AI, it's kind of just been like it'll help you do you know, you could be a C student or whatever, and you can just like figure this stuff out, you know, and like you can just do it. Everybody can just do it now. And um it's kind of like level the playing field for everybody, right? So I I think the the the sky is the limit. And it's gonna, it's gonna just it's gonna change so fast. And it's not like like we you know, we think about like the back to the future thing, like, oh wow, we don't have flying cars yet, but whatever, you know, and it's like the future is gradual. Like if you were if you were to plot yourself from 1985 to right now, your mind would be blown. Right? You'd be like, I don't know, this is how does this world work, right? Flat screen TVs are probably just even just one of the main things, but like just being able to like talk to all your devices everywhere and do things, you know? But it doesn't seem like a big advance in technology because we gradually got here, yeah, right? And it's that gradualism that like slowly just puts you there, and you're like, I don't see a difference. I don't have flying cars and automatic laces, yeah. But it's like we we are we are gonna integrate all those things in our lives and not even know that it's there.

SPEAKER_03 55:13

Well, and I love says I love sci-fi as a general, like as a um uh theme. I mean in like media I consume, love reading sci-fi books, sci-fi movies, whatever. But like the two that always come back to me is like 1984, where they talk about how everybody walked around with these like beans, like they call I think they even call them beans in their ears. And I was like, there's one day I remember when like AirPods like skyrocketed everybody had them like beans, everyone's ears. Or I remember when I got my first tablet in uh the early 2010s, I got my iPad, and like one of my favorite books from my childhood was like Enter's Game. And when they go to school in the space station to become military cadets, they're handed their own power. They could do anything, they could like just open and start playing, drawing, doing playing games, and like Ender's game. And so it's fun to see that like in the history there's been these examples of like, oh, I don't know what it is, but here's how I kind of think it'll work, and then it happens. And like, but I do like that gradualness behind it because it's not like we're gonna just have flying cars and they're gonna be completely adopted in five years. I mean, even just thinking about cars in general. I mean, it's taken I mean, Tesla's the easiest example of like within the last 15 years, it went from okay, here's an electric car to here's an electric car with like smart features to an electric car that can drive itself and then now can use AI to like so it's it's more gradual than we think. But like the easiest thing is like software because it doesn't require like more so much of like that human in the loop or human interaction or someone to physically do something, which is why we see it take off so much faster than a lot of things.

SPEAKER_00 56:42

Yeah, and you you're asking me where I think it's gonna go. I mean, like it's it's like literally you have Alexa now has the AI built in, it's different than Google, right? Um series like the last like holdout that they have they're all I mean, GPT, like you know. Um but you know, open AI is working on a device, some kind of a listening visual device and see what's around you. It'll be like a pen or something. And like very soon, like it's gonna it's gonna know everything, and and and you're gonna be in that world where you don't have to order the food. It's gonna it's gonna know that you need milk because it's it's gonna know what you ordered. It's it'll have like a little thingy thing inside.

SPEAKER_03 57:27

It'll see that you grabbed the milk when you went to the grocery store, saw the expiration date, yeah, and says like the last time you put it in the refrigerator, it's low.

SPEAKER_00 57:35

Yeah, and it's gonna order it for you, and it'll have it delivered. Yeah, yeah.

SPEAKER_03 57:38

Every Monday morning, here's the list of groceries we think you need. And you don't even know. Just say yes to order.

SPEAKER_00 57:43

Yeah. Yeah. And it's just gonna, it'll it'll just send it, right? Like, and it's like, and then you'll be there and you're like, I don't have a flying car, and like your whole life is different. Like, you don't schedule anything, it does everything for you, like, and like that's where we're gonna get there, you know. And I don't know they're all like a lot of jobs are gonna go away, like people like predict this and stuff like that. But I think we're gonna evolve and do different things. I don't know if I don't know if it's some version of UBI or something that's gonna happen in the future, but like, you know, I'm an optimist, I'm excited about the future. I think things I think it's very exciting to be a part of you know where we are right now and like and and seeing AI and everything evolve.

SPEAKER_03 58:24

No, I agree. I I've seen how much it's impacted me and helped me be I mean, not just like a more efficient me, but helps me just like get time back in the things that I want. Because that's like one criticism is people like, I don't want AI creating AI slop to go on Instagram. I want it to, or like I don't want it to create art, I want it to like do my laundry. And so it's like like, yeah, but there's also so many things we don't realize how much time they take as a process of our life that it can, again, like that agentic flow can do. And we're like, cool. Well, now I have time to do more of those things that I do want to do.

SPEAKER_00 58:57

Yeah, yeah, yeah. The the robots are coming though, like like if I if I can have a robot to do my laundry and the dishes. It's insane. Like you're so nice.

SPEAKER_03 59:05

There's uh there's a company based out of Florida that I can't remember the name, and you'd know it if I said it, but it's like, yeah, here's all the groceries, put them away. And just like, yep, here you go, here you go, here's this all goes, open at the fridge, goes there. You're like, cool.

SPEAKER_00 59:18

Even just like laundry, we have laundry machines which have like revolutionized laundry from the old school way or whatever, right? But like you still have to take it from the washing machine and put it in the dryer, and then you have to take it from the dryer, put it in a basket, and then you have to fold it, and then you have to put it away. Like, that's just so many steps, and you could just it might take the robot three hours to do that because it's slow, and I could do it in 20 minutes, but I don't have to think about it, and it's done. Yeah, like I'll pay 20 grand for that robot, yeah.

SPEAKER_03 59:44

To get yeah, all yeah. That's one thing I've learned in like my kind of like adult life as I've had okay, more of like discretionary income. It's like, what do I not like doing? Can I afford to have this outsourced like laundry? Like, my I have a maid that comes every other week, not only just clean my house, but she does all my laundry and puts it away. I'm like best investment of my life. Because I don't want to do that. Yeah. Um anything else you want to make sure we cover?

Rapid Closing And Free Playbook

SPEAKER_00 1:00:10

Um, yeah, I'm and I just I I like helping people and helping businesses, and like it's just definitely something that is near and dear to my heart. So helping like small businesses get found for AI, like, you know, it would be um really great for me to help people. So that's like I really just I just get passionate about the subject. I mean, obviously you can tell like anything AI, but like really just like helping people, you know. I've been in IT for so long. It's just like I'm always solving problems, you know, and like um it's kind of a just a cool thing to be to be doing right now.

SPEAKER_03 1:00:42

I mean, especially when you can have these people who I mean yoga studio, it's like my classes are empty, I don't know what to do. It's like let me let me help you with this. And they're like, we literally haven't had a class that wasn't sold out in the last month.

SPEAKER_00 1:00:54

Yeah, let me turn that switch on for you.

SPEAKER_03 1:00:55

Right. And so it's it's fun to be able to have that, like I don't want to say like godlike power, but like a being like, I can help you with this. And it's something that I can do and can can make such a big difference. But uh want to end with the two questions I always ask people at the end of each episode. Uh, number one, if you could have someone on the Small Link City podcast and hear more about what they're up to and what they're doing, who would you want to hear from?

SPEAKER_00 1:01:19

Interesting. Uh, who would I like to hear from? Probably, I don't know, like I'm a hockey fan. Probably Ryan Smith. Yeah. I don't know, like that'd be cool.

SPEAKER_03 1:01:28

Working on it. Honestly, like I'm cl I'm close. So my one of my friends who's on, I think it's episode number three, he said, I mean that you're not the first person to say that, but I'm closer than I've ever been, and it's looking optimistic.

SPEAKER_00 1:01:40

Yeah, I mean, I'm like, I'm super, I'm a huge hockey fan, a huge fan of the mammoth. Like, it'd be really cool.

SPEAKER_03 1:01:45

But and he's someone too, like, it's the ultimate, like it's a little Wayne quote of like real G's move in silence like lasagna. And he's someone who like if we'd be like, hey, what's he working on now? Like, what is like thematically, people could say it's like, oh well, there's the MLB team we want to do, or there's a whole like power district we want to revamp. But like even with the mammoth, it was wild that like one day randomly there's like a tweet of like some news story breaking like the coyotes were just told that they're probably moving to Utah next week. And all of a sudden, next thing we know is Utah, like and it is what it is now, but there's just like so many of these things going on, and he keeps his cards um hidden enough that I'm like, there's gotta be so many things that we want. And again, like he is the new Larry H.

SPEAKER_00 1:02:28

Miller, like he's the one that's you know like making this new well he plus he's he's a small he's he's grown his business to like be so successful. I mean, he's uh it's a really cool story. I mean, I remember him at Silicon Slopes a long time ago, and like it's like uh you know, he's cool, interesting dude.

SPEAKER_03 1:02:44

Yeah, good guy he's talking to. Yeah, and then lastly, if people want to find more information about you or get some help with Find4 AI, what's the best place to find information besides whatever LLM you're hopefully using?

SPEAKER_00 1:02:56

Yeah, you can you can go to foundforai.com slash playbook and I'll give you the free playbook if you want to do it yourself. Cool. If you want if you want uh me to help you with it, I'd love to help you. Um or I'll give you the I'll give you the playbook on how to do it. Found4ai.com slash playbook.

SPEAKER_03 1:03:14

Dustin, this has been great. It's been fun to hear not only like what you're doing and how it's helping people, but just like your general like excitement about it. Like I can tell it's something that you thoroughly enjoy, are optimistic about it, and something that's gonna help us all in one way, shape, or form.

SPEAKER_00 1:03:30

Yeah, I appreciate the chance to come on here and try to get a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit of a little bit.