Christmas Lights Install, Training and Supplies
Delve into the holiday lighting realm with us, as we share wisdom from seasoned pros, experts, and enthusiasts. Explore the latest trends in lighting design, innovative installation methods, and top-notch tools to bring your festive visions to life.
Whether you're an experienced pro or a newcomer to the world of Christmas lights, our podcast caters to all. Tune in for valuable insights, tips, and tricks from industry leaders. From safety guidelines to advanced decorating techniques, we've got your back.
Christmas Lights Install, Training and Supplies
Why 90% of Christmas Lights Businesses Fail (And How to Be the 10%)
In this episode, Jason Geiman delves into the reasons behind business failures and shares insights on how to ensure success, specifically within the pressure washing and Christmas light industries. Drawing from over a decade of experience in coaching and running businesses, Jason emphasizes the importance of working on the business rather than in it. He highlights key strategies such as knowing your numbers, raising prices, and focusing on building systems to sustain and grow your business. Jason also discusses his new shop setup, the impact of marketing methods, and the significance of believing in your own worth when pricing services. Further, he outlines common pitfalls like equipment obsession and inadequate cash flow management. Tune in for actionable advice on distinguishing your business from competitors and setting the stage for long-term success.
00:00 Introduction and Tonight's Topic
00:32 Business Coaching Experience
02:21 Weekend Activities and Book Recommendation
07:01 Understanding Business Numbers
15:35 Pricing Strategies and Customer Acquisition
22:19 Leadership and Employee Management
29:06 Identifying Your Ideal Customer
29:27 Targeting High-Value Zip Codes
30:32 Marketing Strategies and Training Opportunities
32:50 The Importance of Adding Value
34:52 Handling Quotes and Upselling
39:12 Focusing on Your Own Business
43:51 Building Effective Systems
46:26 Collaborating with Competitors
47:29 Optimizing Google My Business
49:19 Upcoming Training Events and Conclusion