Christmas Lights Install, Training and Supplies
Delve into the holiday lighting realm with us, as we share wisdom from seasoned pros, experts, and enthusiasts. Explore the latest trends in lighting design, innovative installation methods, and top-notch tools to bring your festive visions to life.
Whether you're an experienced pro or a newcomer to the world of Christmas lights, our podcast caters to all. Tune in for valuable insights, tips, and tricks from industry leaders. From safety guidelines to advanced decorating techniques, we've got your back.
Learn more about host Jason Geiman at jasongeiman.com
Christmas Lights Install, Training and Supplies
Marketing in 2026: How to Grow Your Christmas Light Business
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🎄 THE MARKETING THAT ACTUALLY GROWS YOUR BUSINESS 🎄
Want to grow in 2026? It starts with marketing. Here's what works, what's dead, and how to allocate your budget.
đź’° MARKETING BUDGET = 10% OF REVENUE:
$50K business = $5K marketing
$100K business = $10K marketing
$250K business = $25K marketing
$500K business = $50K marketing
🔥 WHAT'S WORKING:
âś… Yard Signs - Still #1 ROI ($3-4 each, 1,000 signs = $100K revenue)
âś… Facebook Ads - $50-200/day depending on size
âś… Google My Business - Free traffic, post 3x/week
âś… Google Ads - $30-200/day, scales with growth
âś… Past Customers - Easiest money (Christmas cards in July)
âś… Cold Calling - 20-30 calls/day to businesses
❌ WHAT'S DEAD:
❌ Waiting until September (start July/August)
❌ Only ONE marketing channel
❌ Not answering your phone
❌ Inconsistent marketing
❌ Competing on price
đź“… TIMELINE:
Jan-Mar: Plan and prepare
Apr-Jun: Start outreach, test ads
Jul-Aug: Full marketing push
Sep-Nov: Maximum spend, close deals
đź’Ş THE TRUTH: $50K installers spend $5K on marketing. $500K installers spend $50K. You can't grow without investing in marketing.
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