Christmas Lights Install, Training and Supplies

5 Christmas Light Pricing Mistakes That Are Killing Your Margins

Jason Geiman

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If you're a contractor doing Christmas light installs — or thinking about adding them — and you're not hitting the numbers you expected, I'll bet money it's one of these five pricing mistakes. Tonight I'm breaking down the exact errors that bleed margin out of every job before you even plug in the first strand.
We're talking the mindset trap of pricing from your own broke wallet instead of the customer's budget. Hourly pricing that punishes you for getting faster. Quoting jobs blind — before you understand ridge lines, valleys, and roof complexity — and getting crushed when the job takes twice as long. Caving on price the second a customer mentions their neighbor. And the single biggest missed revenue stream in this entire industry: free takedown and no annual recurring contracts.
Every mistake comes with a real dollar example and a specific fix you can use on your next quote.


Monday-night Zoom with the full pricing system: ChristmasLights.io
Wholesale contractor supply at contractor pricing: ChristmasLightHQ.com
#ChristmasLightBusiness #ContractorPricing #SeasonalBusiness