
Marketing Buzz Down Under
Join us on 'Marketing Buzz Down Under' as we explore the vibrant world of small business success in Australia.
Hosted by LJ Shannan, a marketing maven with over 13 years of experience, this podcast dives into the exhilarating journey of running a small business, the vital role of marketing, and candid interviews with accomplished entrepreneurs who've made their mark in the land Down Under.
Discover the untold stories, strategies, and insights that fuel Australia's thriving small business ecosystem. Tune in for inspiration and actionable advice to elevate your own business endeavours.
Follow LJ on social media @ljshannan
Marketing Buzz Down Under
Episode 4: Mastering Your PR Strategies with Miriam - The PR Powerhouse Behind Success Stories
In Episode 4, we delve into the world of PR with Miriam, a seasoned professional whose expertise in media storytelling and strategic marketing campaigns has seen her work propel over 300 companies, students, and entrepreneurs, into global recognition. Born in the Philippines and raised in Australia, Miriam brings a unique perspective shaped by her multicultural experiences. She has experience working across several markets including, Asia, the UK, Australia, New Zealand, and the United States.
LJ & Miriam discuss the critical role of PR and personal branding in elevating small businesses, emphasizing how strategic positioning can significantly boost sales.
They share invaluable insights on cost-effective PR strategies for businesses navigating tight budgets and offer practical tips for measuring the success of PR activities.
With a focus on making a big impact online, Miriam advises on how small businesses can cut through the noise and truly stand out. Special attention is given to empowering business owners, particularly women, to take space, master their storytelling, and take charge of their legacy.
Join us as Miriam unravels the secrets to building trust, credibility, and authority in your industry, ensuring your business not only survives but thrives in today's competitive landscape.