PM Talk
In this series, we’ll be discussing the key topics that Pharma Marketing is seeking to address. What you’ll get…
- Gaining expertise and experience from experts in the industry.
- Practical tips to turn theory and concepts in real Pharma scenarios.
- Tap into a network of other marketers who are going through the same journey.
PM Talk
Practical application of AI in Pharma marketing
Demystifying the early use of AI in Pharma marketing. It is a rapidly evolving field that we are just starting to explore in pharma marketing.
The panel for this podcast, Chris Finch, Lucy George and Jessica Ingram, along with hosts Michael Orriss and Claudia Coelho, discussed the differences between generative and predictive AI before sharing experiences of its use so far. Discussions around the intersection of AI with human intelligence, the potential for efficiencies and greater quality of output. The opportunity to select personalised content and the use of personas was also mentioned. Challenges being experienced were highlighted including the ethical and compliance questions that are being asked. Finally, we peered into the future to what AI may be able to provide Pharma marketing once we learn more about how it can add value.