In this episode, Penny interviews Vanessa Betance, a successful mompreneur with over 17 years in marketing. Vanessa shares her journey from corporate sales at Royal Caribbean to entrepreneurial ventures, and provides valuable insights on branding, marketing strategy, and the importance of celebrating successes. Don't miss their engaging discussion on the challenges and joys of entrepreneurship, the value of higher education, and the need for self-compassion. Plus, hear about Vanessa's upcoming girlfriend getaway and the significance of creating authentic experiences.

To learn more, or connect with Vanessa:
https://www.vmbcreativeco.com/
https://www.instagram.com/vmbcreative_/ 

00:00 Welcome and Wine Camp Announcement

02:07 Introducing Vanessa Betance

03:37 Vanessa's Journey in Marketing and Entrepreneurship

13:35 The Importance of Email Marketing

19:52 Balancing Personal and Professional Life

23:07 Reflecting on Success and Personal Growth

29:28 Vanessa's Time at Royal Caribbean

29:36 Corporate Headquarters and Career Growth

30:07 Cruise Experiences and Learning Opportunities

30:48 The Importance of Experience in Marketing

33:31 Empowering Women and Recognizing Achievements

35:40 Authenticity in Branding and Marketing

39:08 The Pitfalls of Comparison and Viral Content

42:36 The Value of Organic Growth and Community Building

44:33 Fun and Personal Stories

50:42 Conclusion and Farewell

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Learn More, get on the list, or Register for Wine Camp 2025: https://pennyforyourshots.com/winecamp2025

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