From Selling to Serving: Highlights from the Stop Selling, Start Serving Workshop

In this special episode, I’m sharing the best insights and transformative moments from the Stop Selling, Start Serving workshop! Join me as I dive into:

• Breaking Free from Limiting Beliefs: Discover how small shifts in mindset can lead to massive growth.
• The Power of Progress Over Perfection: Why showing up authentically matters more than being perfect.
• Building a Business That Works for You: Learn how systems and routines can help you scale without sacrificing family time.

You’ll hear inspiring stories, including a first-time live video success and my personal journey of balancing business with caregiving.

This episode is packed with actionable takeaways to help you shift your mindset, grow your business, and stay in service to your audience.

Need more? Access the full workshop replays at pennyforyourshots.com/replays.

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Transcript

[00:00:00] Penny Fitzgerald: I just finished leading a three day free workshop called Stop Selling, Start Serving, where I led female entrepreneurs through some exercises and visualizations to recognize and move past limiting beliefs. My past experience has included a lot of coaching, and the thing I hear over and over again, especially from the women I've led, is that they want to make a greater impact.

[00:00:59] for their families, their communities, and in the world. They want to grow and serve. And they want to put others needs above their own. in their businesses, they sometimes feel stuck because they don't want to bug their friends. And in doing so many things for others, their businesses often slide down the priority list.

[00:01:19] Another thing I hear over and over again is that they need help with the technology. There are tons of options out there and it becomes overwhelming. for listening. That's why I put together this workshop to remind these brilliant women that they can have a greater impact without sacrificing time for their families and friends, that when you focus on what your audience needs, you can stay in service, and you can have a greater impact.

[00:01:41] especially when you use the right tools and routines. I hope you enjoy these brief snippets from the workshop and gain some insight and inspiration. Need more? We should talk. Or, to check out the full replays, go to pennyforyourshots. com forward slash replays. Another big reason why we don't grow our business as effectively as we'd like. And that is our belief system. And if you look at the word belief, lie is part of the word. And how ironic is that? So belief, uh, comes from repeated stories from our past that stick. They're the parables that get repeated over and over and over again, until they become our truth.

[00:02:28] So you may have heard this story, but there was a family who always had ham on Easter and the mom would make it the same way. She would cut the ham in half, then put each half in separate dishes and put the two dishes in the oven to roast. And one Easter, one of the family members asked, so why do you make it like that?

[00:02:48] Cutting it. and putting it into two pans and the mom answered well that's because that's the way my mom always did and I watched her and she taught me and that's how I did it. So they asked the grandmother well why did you make the ham that way? Why did you cut it into two pieces and bake them in two pans?

[00:03:06] And she said well that's the way that my mother always did it. And so they asked the great grandmother why she made the ham that way. Why did you cut it into two, put it in two pans before roasting it? And the great grandmother said, because it didn't fit in the pan that I had. So it was the way it had always been done.

[00:03:24] And it had been handed down from generation to generation to generation. That's the way that they saw it had been done. That's the way that they kept doing it. And it just was because, you know, it has a very good reason in the beginning, but. Um, I bet that someone along the way had a pan that would fit that ham.

[00:03:41] So, you know, just because it's the way it's always been done, it just becomes truth, it becomes our truth.

[00:03:46] Perfectionism is another common belief.

[00:03:48] I need to get organized first, or I don't like the way I look or sound. Um, you know, I've been podcasting also for a little over a year now. And a lot of people that I talk to, a lot of. female entrepreneurs especially, say, I've always wanted to do that, but I don't like the sound of my own voice. Been there.

[00:04:08] I'm the same. I don't like the sound of my own voice too, but I'm getting used to it, you know, after a year of doing it, but you know, we don't like the way that we sound, or maybe we don't like the way that we look. Same. Um, maybe we feel like we need to finish all the training first, or I don't like my presentation.

[00:04:26] It isn't the way I like it. And, or maybe we've heard, Oh gosh, you shouldn't use. XYZ or you shouldn't say ABC. Oh gosh, I wonder what else you're not supposed to do or not do. And oh my gosh, we might be thinking I better do some more research before I put myself out there or I better practice and tweak the presentation before I go live.

[00:04:46] Maybe I should record it. over and over and over again until it's perfect. Anybody ever have those thoughts? I mean, that is something that is super, super common. And, um, I've been there too. I also have felt many, many of these things. So that's, um, don't be, um, hard on yourself. Cause that's very common to feel any of these.

[00:05:09] And by the way, speaking of perfectionism, have you ever watched a movie or a show or read a book that had a perfect character in it? And have you ever noticed that when there is a perfect character, that person is the most hated person in the story? You ever noticed that? People don't like perfectionism.

[00:05:31] So why do we allow ourselves to be stuck in that? 

[00:05:34] So we do have some wins to celebrate. I know Annette is on the call here and she did her live.

[00:05:42] Um, so yay Annette. Um, Annette, can you unmute yourself and tell everybody a little bit about what you do and how, like what, what your live was about or what your recording was about. 

[00:05:55] Annette Gaulden: Well, um, I have started a new business as a travel agent.

[00:06:00] So, um, a year ago, right now, today, I was in Cancun with, um, some friends And, uh, so I just was, I just went on there and told him, you know, last year I was on a, you know, in the pool and this year I'm stuck in, in, uh, snow. So if you're thinking of that beach vacation that I could help them and, you know, plan that beach vacation with them.

[00:06:22] So I went with that. 

[00:06:25] Penny Fitzgerald: That was perfect. Yeah. And, you know, You did that in service of others because you know that people are who are stuck at home. They're not used to being stuck at home in snow in St. Louis. 

[00:06:36] Annette Gaulden: Yeah, not this much. No, 

[00:06:37] Penny Fitzgerald: no, no.

[00:06:39] So that, you know, that was in total service of your people. You knew that some would be like, Oh my gosh, I got to get out of here. And so that really, I think would resonate with a lot of people. And that was a perfect way to go live and to a perfect reason to talk to your people and share that. So good job.

[00:06:56] That was my first time, so. See, and now that was part of it too, right? Cause did that, how did that feel? 

[00:07:03] Annette Gaulden: I was nervous and it took me a surprise, but um, and I know the more I do it, the better it'll be and, and the more I should do it. So 

[00:07:13] Penny Fitzgerald: yeah. Yeah. And exactly. That was, I mean, that was part of the deal too.

[00:07:17] It's like when you do it, um, you know, if you're not given a reason to do it, it would be really easy to be like, Oh, I'll do it later or I'll do it tomorrow. 

[00:07:26] Annette Gaulden: Exactly. 

[00:07:28] Penny Fitzgerald: Yeah. 

[00:07:29] Annette Gaulden: Cause I'm good about that. I'll just do it later. So, yep. 

[00:07:32] Donna Jewett: Yep. 

[00:07:32] let's talk a little bit about scaling our business. Um, cause we don't want the level of service that we're able to provide for a handful of clients, hold us back from having a greater impact for more people, um, who need what we have. So how do we do all the things? How do we provide that level of service and continue to grow our business when we're trying to.

[00:07:55] juggle all those balls. Um, we have things that come up in our lives that we need to take care of and those things can sometimes derail us or they feel like, Oh my gosh, I have to take care of this. And so I'm, I have to leave, let my business go by the wayside for a bit. Um, they can derail us if we let them.

[00:08:13] And of course we need to take care of our families and emergencies do come up, but I'm curious. How long are we going to put ourselves and our dreams on hold or do we remember what that dream even was? I mean, how long are we going to wait to try and figure all that out and remember? Because we have a dream in there.

[00:08:34] I know we do. We just have to uncover it. How long have we done that already? Years? One emergency turns into another and we feel the tug from all directions. I've been there too, um, going through my mom's decline with Alzheimer's, her death, and then followed a month later by a close aunt, um, who had no children of her own.

[00:08:57] So as cousins took care of her and the responsibilities for planning her burial even, um, my dad fell a few weeks later and broke his hip at the age of 98. And had surgery and then he went into the care center. Um, so I, and I'm not saying this for a pity party at all. I'm so incredibly grateful for the time that I could spend with them because I had an, you know, I was an entrepreneur because I had my own business.

[00:09:23] I was able to structure it and spend more time with them and with my dad over the next six years and take him to his appointments. Um, his doctor appointments, everything until he was nearly 103. I had him for a long time and I'm so grateful for that. I had him to myself and I could ask him more questions about his life.

[00:09:42] And he was in his late forties when I was born. So I had a lot to catch up on. I had a lot to ask him. And I heard some stories from his friends too, by the way, that was like, Whoa, wow. Okay. I didn't know he was that so fun. Um, I'm really grateful for that time that I could spend with my folks and, and my aunt, and I was able to hold their hands.

[00:10:05] as they left this world. And that is just such a privilege. And I'm so grateful for that. There are definitely situations where you can't do business normally, and things will come up that we have to take care of. But I'm here to tell you that when you have your systems in place, your business can keep going, even when you're not available.

[00:10:25] It may look a little different during emergencies, but with the right systems, your business doesn't stop. You can keep moving towards your goals and dreams. 

[00:10:33] Penny Fitzgerald: Thank you for listening. If you'd like more information or would like to listen to the full replays, they are free and available by going to pennyforyourshots.

[00:10:42] com forward slash replays. Cheers.