From Corporate to Coaching: Tracy Beavers Shares Her Secrets to Success

What does it take to leave a corporate career and build a thriving coaching business? In this episode of Penny for Your Shots, Tracy Beavers shares her inspiring journey of turning frustration into fuel for success.

✨ Here’s what you’ll learn:

• How Tracy transitioned from a toxic corporate job to entrepreneurship.
• Her Step-Down Strategy for leaving a 9-to-5 without financial stress.
• The secret to growing your email list organically—no expensive ads required.
• Why authenticity is the ultimate magnet for connection and growth.

🎧 Tune in now to learn how to build a business that aligns with your values and goals!

Episode Index:

• [00:01:45] Tracy’s frustration with corporate life and the moment she decided to leave.
• [00:08:20] How the Step-Down Strategy helped Tracy transition into entrepreneurship.
• [00:14:30] Wasting $4,000 on ads and discovering the power of organic list growth.
• [00:20:10] Embracing authenticity: How showing up as herself transformed Tracy’s business.
• [00:28:45] Mindset shifts: Tackling limiting beliefs before diving into strategy.
• [00:35:00] Practical tips for balancing business and life while scaling with ease.
• [00:42:15] Tracy’s masterclass invitation and final thoughts on authenticity and connection.

👉 Free Resource: Sign up for Tracy’s masterclass at tracybeavers.com/masterclass to unlock her proven list-building strategies.

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Transcript

[00:00:00] Penny Fitzgerald: I took one of Tracy Beaver's free trainings on organic list growth a few months ago. I appreciated the information she taught, her willingness to share her expertise and her style. She seems very real. So I reached out to her and I asked her to be on my podcast. Turns out we have quite a bit in common, even beyond our love of supporting female entrepreneurs, like, um, vodka. I truly believe, and I think Tracy would agree, that when women come together, we can move mountains. Here is Tracy Beavers. Tracy. It's good to see you.

[00:01:13] refresh my memory. You're in Arkansas, correct? Yes, I am. Nice. Is it chilly there? 

[00:01:20] Tracy Beavers: Yes, it's, um, we actually had 10 inches of snow on Friday. What? I know. We are not built for this. Like, we're not. No, no. And it's supposed to happen again, we think, this weekend. You know, we're, I mean, my husband and I we're fine.

[00:01:35] We're empty nesters. We, we went to the liquor store. We went to, got the cheese dip. I mean, everybody else is getting bread and milk and we're like, do we have enough vodka? Do we have enough? 

[00:01:48] Penny Fitzgerald: You are my people. 

[00:01:49] Tracy Beavers: You know, we're fine. And, and like, he went to the store and bought like eggs and biscuits and whatever in case we needed to and I don't know.

[00:01:56] But anyway, we thought, well, we don't live that far from. supplies so we could just yeah, truck on up there. But 

[00:02:03] Penny Fitzgerald: yeah, it was pretty interesting. Yeah. Well, and, and in our, I imagine the road crews are not prepared for that kind of thing. No. I mean, 

[00:02:13] Tracy Beavers: they basically just get on the news and go, stay home, stay home.

[00:02:17] Don't, don't go anywhere. Like the National Guard was out. 

[00:02:21] Penny Fitzgerald: Oh my gosh. 

[00:02:22] Tracy Beavers: I know. Because we don't know, we don't know how to behave. If it rains too hard, people are falling off the interstate. So if you can imagine when there's snow and ice, it's like, it's just, yeah. Oh my gosh. I know. 

[00:02:35] Penny Fitzgerald: It's my, my little state.

[00:02:36] Bless it. 10 inches of snow though. That's, that's, okay. So I live part of the time in Iowa. Yeah. That's significant in Iowa. Yeah. And we know what to do. I mean, we have sand, we have salt, we have the things, you know, you have chains for the tires. Well, we don't even have that, but, um, usually the road crews get out and they, you know, prepare the roads ahead of time and then they're scooping it right away.

[00:03:00] And it's, you know, it's a thing you're, you just stay home for a few hours and then you're on the road again, but 

[00:03:07] Tracy Beavers: now we're out for days. So, so, so funny. So like on, like, Saturday of the week before they started announcing it like, like on the news, like, you know, it just, of course it terrifies everybody.

[00:03:20] And so by Wednesday, I started seeing school closings for Thursday when nothing had even happened and it wasn't supposed to start till Thursday afternoon, if it started at all. And so like, it was crazy. It was like zombie apocalypse. Stuff was shutting down, you know, and then on Thursday it did start and it was huge flakes.

[00:03:40] It was crazy. I mean, I was like, okay, well, at least the weatherman wasn't wrong, you know, and then it just continued huge, massive flakes. I don't think it stopped until Friday afternoon. Wow. But yeah, so it was, it was, it was pretty, pretty incredible, but yeah, stuff started to get again. Oh, and school didn't go back into session until today, even though it started melting on Saturday.

[00:04:03] Melting on Saturday and the roads were fine 

[00:04:05] Penny Fitzgerald: and 

[00:04:06] Tracy Beavers: we're still out of school. What is happening? 

[00:04:09] Penny Fitzgerald: That was Thursday. This is Tuesday. Oh my gosh. 

[00:04:11] Tracy Beavers: I know. 

[00:04:14] Penny Fitzgerald: Snowmageddon. Yeah. Oh my gosh. Okay. So you're home safe and you haven't had vodka and you're ready. 

[00:04:24] Tracy Beavers: Yeah, I'm fine. And the funny part is I got so excited like a little kid.

[00:04:27] I was like, Oh, we're going to have a snow day. Cause my husband was going to be off work, but then I was like, Oh damn, I'm an entrepreneur and I work from home. Exactly. All right. 

[00:04:38] Penny Fitzgerald: Okay. It's a blessing and a curse. It's like womp womp. Yeah. Yeah. But I know you and you're a smart woman. You're brilliant. So you have probably some things batched and you could, you know, you do a live here and there and you go and you train some people online and via zoom and in your Facebook group and then.

[00:04:57] Yeah. Then you can play in the snow if you want. 

[00:05:01] Tracy Beavers: Yeah. He didn't want to go out though. It was funny. I was like, let's 

[00:05:03] Penny Fitzgerald: get on 

[00:05:04] Tracy Beavers: our hiking boots and go out. And he looked at me and he goes, it's a blizzard. All right. 

[00:05:13] Penny Fitzgerald: Okay. Neighborhood kids are out sledding. Yeah, I'm sure. Wow. You got to take advantage of that.

[00:05:19] I 

[00:05:19] Tracy Beavers: know. That's what I said. Let's go play with the kids. Anyway, 

[00:05:23] Did we meet through Entreprenista or Light Minded Collective or Podmatch or? 

[00:05:32] Penny Fitzgerald: I think it was Podmatch.

[00:05:34] Okay. Okay. Yeah. I had, um, joined in on a training, a kind of a group training. You were one of the trainers, one of the coaches that taught about organic list building. Oh, nice. Yeah. And gosh, that was quite a while ago, I believe. Um, so yeah, that's how I kind of was introduced to you and started following you and got on your Facebook list and yeah, fun, fun, fun.

[00:05:59] Tell my audience a little bit about, you know, your background, what do you do and. How did you, how did you come to coach your coach? But how did you get there? 

[00:06:09] Tracy Beavers: Oh, that's a great story. So, um, I got really fed up with my corporate career. I was, you go to high school, college, you get the job, you stay on the job for like 40 years.

[00:06:23] And you just, you know, you work and you're happy to have the job. And I never thought I would leave corporate, but about seven years ago, eight years ago now, I was working for a CEO and I had grown. I was always in sales, sales, business development, marketing, and. I grew his market share 86 percent the first year I was there, and he had the nerve to basically tell me, in not so many words, he didn't think I was going to be that successful, and that, um, he was going to change the commission structure because he felt like he was paying me too much money.

[00:06:56] And I was like, 

[00:06:57] Penny Fitzgerald: hmm. 

[00:07:00] Tracy Beavers: And then I looked back in my career of the toxic bosses I had had to put up with the BS of the office space where people are just in my office all day and I can't get anything done because all anybody wants to do is chitty chat. And, you know, just all the things about corporate that were starting to really drive me crazy.

[00:07:17] And I thought, All right, if this isn't for me, what is for me? And so, I was in a women's mastermind at the time, and these ladies really helped me see that um, the thing that people were coming to me for over and over and over again was marketing, sales, business development. How did, how, how is sales so easy for you?

[00:07:36] How is this not, you know, scary for you? How are you gaining market share? How are you growing these businesses? And so I thought, um, and they encouraged me. They said, you should be a business coach. And at the time I was like, is that a thing? I mean, cause I'm in Arkansas and we're slow on the trends. We are, we're, we're one of those states.

[00:07:55] That's not the forward thinkers and it takes a little while. And so I was like, is that a thing? And lo and behold, it was. And so I got started Bill. I had to build alongside my corporate career because we had, uh, at the time the kids were in middle school and high school and, you know, played every sport that had a ball, we had prom, we had cars, we had college, we had all the coming up, my husband would have been like.

[00:08:16] You're going to do what and go make no money for how long? So I, I built alongside the corporate job for almost two years until I was able to fully exit. And then it evolved into being an online business coach because I started locally with the market that knew me. And then, um, it evolved into online and global with, um, my online programs and, you know, coaching one to one, but then also my eight week group coaching program I have all about list growth.

[00:08:43] Um, so that's, That's pretty much it in a nutshell. I just kind of got fed up and thought I need to do something else. 

[00:08:49] Penny Fitzgerald: Yeah, I'm right there with you. We have a lot in common apparently. I was in a corporate job too, but longer ago and I liked what I did, but the, um, the quotas, you know, kept going higher and higher and more and more.

[00:09:06] Less realistic all the time, you know, more higher and higher. And I remember distinctly sitting in a sales meeting with the rest of the team and our supervisor and, you know, bless her heart. She was the one getting it from the top down. I mean, the CEO was telling her, you've got to, you know, crunch, crunch, crunch.

[00:09:24] And we were, In the sales meeting and she was talking about the New Year's goals and quotas, my heart started pounding and I, um, it was days before Fitbit. So I didn't have a tracker, but I was back in the stone age. Yeah, exactly. But I, I remember just kind of putting my hand up and feeling my heart and I started paying attention.

[00:09:45] It was 130 beats a minute and sitting in a sales meeting. Yeah. So yeah, it's, it's just corporate, you know, I feel like a lot of, especially women are in that same boat where they want to get out and they want to create an impact and do something that's meaningful and fulfilling and pays the bills. You know, so how did you knowing what corporate is like and having, you know, the stresses and the pressures of it, how, what did you do in those two years where you built it up?

[00:10:20] How did you structure that? 

[00:10:22] Tracy Beavers: Good question. So I needed a step down strategy because I was starting from an over six figure a year job 

[00:10:31] Penny Fitzgerald: that 

[00:10:31] Tracy Beavers: was very stressful and consumed a lot of time. 

[00:10:34] Penny Fitzgerald: Yeah. And 

[00:10:35] Tracy Beavers: so. What I did was I started building and just taking on clients in the spaces of time I had. And then as my business income started to grow, I would take lesser and lesser roles and less money because my income was growing over on the business coaching side.

[00:10:55] And so then I was able to say, okay, I don't have to make this much money anymore, and I don't have to put up with this amount of stress anymore. I'll do something a little less forward facing and a little less time consuming. And then the business, uh, coaching grew even more than I was able to step down to something that in the end was remote.

[00:11:16] And I, uh, went to work for a boss who I, I flat out told her, I said, listen, I'm all about honesty and transparency. I want you to know that my priority for my future is growing my business and sales coaching business. And, but in the meantime, I want, I would like to work for you and I will produce and I will get my job done.

[00:11:37] But I also want you to know that on social media, you're going to see Tracy Beaver's coaching. I'm not going to be representing your company and I want to make sure that that's all okay. And she said, yes, she said, I know you, I know your work ethic. I'm not worried about it. You don't have to put us forward facing on social.

[00:11:53] And it was really an answer to prayer, quite frankly, because the job allowed me to work from home. She didn't care if I was getting my work done for her. between like 6 a. m. and 10 a. m. and then again from 4 p. m. to 8 a. m. 8 p. m. or if, you know, I was getting my work done for her between 11 a. m. and 3, as long as everything was handled and my customers were happy and I was producing the way she, you We needed then I had the freedom and flexibility to book clients to promote myself on social media So anytime somebody's wanting to leave their corporate job, you know, I for a long time penny I had an all or nothing mentality about it I thought okay I either need to have the corporate job or I need to quit and build the online business and it dawned on me I was like no There's pieces to this puzzle that will allow you to do both until you can take one of your, take your foot off of corporate and fully jump to online business.

[00:12:52] And so the other thing I did was, um, before I started building the business, I went through all the bills that I paid for our household and I trimmed all of the fat that I possibly could trim. I wanted to know exactly how much money do I need to be bringing in? To keep the, my commitment to my family of the retirement plan that we had, the retirement contributions, um, the bills that I paid for our household.

[00:13:21] You know, I didn't want the kids to be told, no, you can't have that because mom's trying to save money. But I also had some things that I was doing personally that I knew I didn't need to be doing anymore. It was just like, you know, Do I really need to go get my hair done that often? Do I really need to get nails done?

[00:13:36] Do I really need to get, you know, and so just getting realistic with myself on, do I really want this to happen and how bad do I want it? 

[00:13:46] Penny Fitzgerald: Wow. That's great. Thanks. Well, and it's, it's fantastic that, um, That you were in a situation or that the boss that you had at the time was in a cooperative or collaborative with you.

[00:13:59] Yeah, for sure. For sure. Yeah. Sounds like the first one would not 

[00:14:02] Tracy Beavers: have. No, he, he didn't know how to motivate a sales force, let alone. I don't know. Yeah, that was. Was that the same company? No, different companies. 

[00:14:13] Penny Fitzgerald: Okay. Okay. That makes sense. Cause you know, it seems like culturally kind of all trickles down and if one person's that way, then they got it from the top somewhere.

[00:14:22] Tracy Beavers: Yep, exactly. No, the, the, the last person that I worked for, she was the branch manager of the office here locally. So she was the, the decision maker. She didn't have to ask anybody else. And she knew that nobody above her was going to, be the wiser because they are not paying attention to me. And as long as my numbers were where they needed to be, they weren't going to be paying any attention to her either.

[00:14:44] Penny Fitzgerald: Yeah. Fantastic. Yeah. It was fantastic. Wow. You know, when women come together, we can move the world. Yes. Yes. Absolutely. Love it. Okay. So tell us a little bit more about your coaching and what you, what your, your areas of expertise. Cause I know you are into organic list building, which is fantastic, but tell us a little bit more about that.

[00:15:08] Tracy Beavers: Yes, that, um, okay. So I started as a business and sales coach, super general, not niched, because I wanted to get some clients in the door and start making some income and see if this thing had legs, get testimonials and all that jazz. And over the years, I began noticing that my clients and students were coming to me because they had built an awesome offer.

[00:15:32] But they had nobody to sell it to, because they forgot about the audience growth piece and the list growth piece. And so I was like, hmm, okay. And then I was trying to grow my list faster than, okay, so all the list building courses out there. This is how I'm, this is why I'm so different and why my program is so different.

[00:15:53] They all teach you how to identify your ideal client and create a free lead magnet and put it out on social media. And both of those things are. Foundationally, very important. Totally have to do those. I did those. My list was growing, but I was still building alongside my corporate job and I am not a patient person.

[00:16:10] And I thought, I thought if one more person tells me to create yet another free lead magnet and put it out on social, I think I'm going to scream. And so what I did instead was I thought, okay, paid ads have to be the solution. Well, no, not for me, Penny. It was a very expensive solution. I tried twice. And through the first Um, iteration of that.

[00:16:29] I think I wasted probably 4, 000. Oh. Mm hmm. Yeah. So I had created the free lead magnets. They were growing my list, but not as fast as I wanted. I tried the paid ads. Very expensive. Massive fail. None of those people converted. And I thought, okay, there's got to be None? No, none. I think I attracted 300 people to my list and none of them converted and I still To this day and I hired an expert to help me.

[00:16:55] That was what was really bad about it Um, but I thought to myself. Okay, Tracy. You're a smart person you have built corporations What? There has got to be, there has to be other things you can do to grow your list. And I developed over 10 strategies by myself that nobody else talks about for list growth.

[00:17:14] I don't teach paid ads and I'm not the list growth coach. That's going to say, okay, Penny, let's create yet another free lead magnet and put it out on social. I'm going to teach you everything else you can do. And so what I teach now, I call myself a visibility and list growth strategist, even though I'm still in the category of business and sales coach, because I still help my one to one clients who want to get launched, who want to create another offer, who want to talk about their pricing, who want to overcome sales roadblocks.

[00:17:38] I do all of that as a business coach. Sales coach in the working one to one with my VIP clients, but my program is called Business Visibility Made Easy. It's an eight week group coaching program. Very collaborative. I'm in there giving high attention to every student and I teach over 10 strategies for visibility and list growth with the goal being.

[00:18:00] That we get you massively visible online, where it looks like you are online 24 7 and you have people saying to you, Penny, I see you everywhere, but you know you're not online 24 7. And then all of that nobody got time for that. No! Nobody wants to be online 24 7. No! Um, and then all of that visibility leading directly to your list growth, because that is where we are going to move people through your funnel, from Top of Funnel, through Nurture, to, uh, Purchase.

[00:18:28] And The strategies that I teach. This is the super, the super, the super coolest. That's proper grammar. It's the super coolest part of the whole thing, Penny, is that the, the strategies that I teach layered in the proper order, they get your list growth happening automatically every day in the background of your business.

[00:18:47] So you actually don't have to say to yourself, okay, I need to spend five hours this week on list growth. Because people ask me that question, they're like, well, you must spend 15 hours a week on list growth. And I'm like, it's not list growth I'm focused on. It's the strategies that I have and the daily activities that lead to the list growth.

[00:19:04] And I'm focusing on those activities and making sure everything leads to my list. Mm-hmm . And it starts to spend in the background of my business. 

[00:19:13] Penny Fitzgerald: Nice. Thanks. 

[00:19:15] Tracy Beavers: Very 

[00:19:16] Penny Fitzgerald: cool. Yeah. That's very good because I see people out there, you know, when you're Facebook and you see the same coaches, I'm sure it's part of the algorithm, you know, the things that I'm interested in and what get fed to me, but that I, I see the same people and you know, and they're all sponsored ads.

[00:19:34] So, you know, they're spending an arm and a leg. 

[00:19:37] Tracy Beavers: Yes, they are. Yep. Especially if their audience is the same as mine, which is one of the reasons why my paid ads are so freaking expensive is because I am in the same pool as the big people. You know, the James Wedmore, Brendan Burchard, Amy Porterfield, Jasmine Starr, all those people, they can't help it, they drove up the ad cost for people like me who want to market to online course creators and coaches and consultants.

[00:20:02] Um, so, you know, that's, that's one of the reasons why my students are so excited to work with me, and they tell me that they wish they'd found me first, because they did pay for some of these bigger name programs. Or they didn't get the help they needed, they didn't have anybody. Mm-hmm . They could ask their questions to, who would literally say, okay, penny, you're gonna do A, then you're gonna do B, then you're gonna do C, then you're gonna come back to me and I'm gonna check it and I'm gonna help you and I'm gonna keep you accountable and I'm gonna guide you.

[00:20:30] And that's what I do in my program. They didn't, they're missing that piece. And then also, they've probably tried to run paid ads and it's not converted for them either. And so they're looking for, for better solutions. 

[00:20:42] Penny Fitzgerald: Mm-hmm . Yeah. And it's. You talked about patience earlier. 

[00:20:46] Tracy Beavers: Yeah. It's not sexy, but it's necessary.

[00:20:51] Penny Fitzgerald: Yeah. Yeah. And it's hard. It's so hard to be patient. And, you know, if you're trying to build a business, um, you know, I work with a lot of, um, network market marketers as well. 

[00:21:02] Tracy Beavers: Yeah. Yeah. 

[00:21:03] Penny Fitzgerald: So, yeah, there's, um, you know, a piece there where, you know, you're up against, you know, your own company, you know, people in your own company and how do you differentiate yourself against, you know, this pool.

[00:21:15] Um, you know, and then if you're, if you're in the fitness space or if you're in the, um, makeup or skincare space, there are a lot of other companies out there. So, you know, one of the things that I teach is you, Be you, you know, be authentic and who are your people? Well, who do you speak to? And what, what, who speaks to you?

[00:21:36] Like, what, what are you excited about and how do you serve your people? And it sounds like that's very much aligned with what you do as well. 

[00:21:46] Tracy Beavers: Yes. Yeah. In fact, I did. Um, I, I didn't mention this part when we were talking about my backstory, but when I decided I wanted to leave corporate, one of the first things I did was I joined a network marketing company because, um, a lot of the ladies here in my area were in the same one.

[00:22:02] They were highly successful. There was no inventory. It was pretty much business in a box. And I thought, well, I'll stick my toe into this and see what happens and there were a few times it wasn't, wasn't consistent over the years, but there were a few times when I was in the top 2 percent of the company, but I did things very differently.

[00:22:21] Like you're saying, I had to find my own way of maximizing the commission structure and setting myself apart. And yeah, you're exactly right. And gosh, the network marketing space has become so, uh, volatile lately. Yes, it's really changed. I mean, that particular company that I signed on with, they just announced about six months ago that they were not going to let people have teams anymore.

[00:22:47] And went to an 

[00:22:49] Penny Fitzgerald: affiliate program. 

[00:22:50] Tracy Beavers: Yeah. And thankfully, you know, I, started building my online business that I own and it's mine. Um, I started officially with the LLC five years ago, but I actually started about seven years ago. Cause what I found in that experience, this is so funny. This is what I was good at being in the network marketing space.

[00:23:08] And I was, you know, top 2 percent or whatever, but I also was really bad at it because what I realized was, um, I really loved helping other people build their businesses, even if they were my competition. Oh, and so that, but that just further solidified the fact that I needed to be at this. 

[00:23:27] Penny Fitzgerald: Yeah. 

[00:23:27] Tracy Beavers: So anyway, it's kind of funny, but yeah, that is interesting.

[00:23:32] Penny Fitzgerald: Yeah. And I still believe it's a valid, um, industry. It's a, it's a great way to be in business, to stick your toe into being in business for yourself, but you're not by yourself, you know, cause you have the corporate. structure, but I was in the same boat. I was with, um, a company marketing wine for almost 18 years.

[00:23:53] And oh my gosh, so fun, you know, doing wine tastings and meeting new people over wine. Fun for sure. Yeah. And had one of the largest teams in our company, one of the top three. So it was fantastic. And so many skills that you learned through all of that for sure. But then they have the power and the control and went to an affiliate marketing program.

[00:24:17] Ah, yeah, that, yeah. So, and I had, um, you know, in reflect, reflecting back over that time, it was the coaching, the mentoring, the helping other women build their business. That was the fun part, you know, the fulfillment and well, it's wine. So that part was fun too, but I 

[00:24:40] Tracy Beavers: mean, let's just say it. Yeah, you know, that's one of the things that frustrates me about Arkansas is that we couldn't, I couldn't buy wine to anybody.

[00:24:48] I couldn't get an invite. Right. 

[00:24:50] Penny Fitzgerald: I forgot. Yeah. Arkansas is one of those, um, unfriendly. Yeah. 

[00:24:55] Tracy Beavers: See, 

[00:24:55] Penny Fitzgerald: we're slow to the trends. I told you. Well, protective, a special interest come in and are protective of the. Yeah. Yeah. Wow. Okay. So much in common. Yeah, a lot. Yeah, but okay. So your eight week program that you were speaking of, you have.

[00:25:17] a new cohort coming up soon, right? Yeah, I do. Okay. So we're in, 

[00:25:22] Tracy Beavers: we're in launch right now. This is launch number nine. Um, and yeah, I, and I have learned so much since launch number one and, you know, there's, oh my gosh. Um, yeah, we're in launch number nine. It's always a rollercoaster and, um, we are doing signups right now.

[00:25:39] So I launched my program with live master classes. Um, And people come into my free live masterclass, and if they're interested in that, they can go to TracyBeavers. com forward slash masterclass and grab a spot. I have four different dates and times to choose from. Um, I'm actually going to teach in this masterclass.

[00:25:57] Which is another thing I hear that it sets me apart, because people are like, I can't believe I actually came to your masterclass, and I learned something I could use that day. And I'm like. What do you mean? And they're like, I go to these webinars and I go to these masterclasses and it's this 30, 000 foot view where nothing really is, you know, taught.

[00:26:14] And I come away thinking I just wasted my time and I'm like, Oh my gosh. So anyway. That was a newsflash to me, but, um, so I'm going to teach you four of my 10 strategies for list growth, and then I'm going to talk to you about my program. So I use the live masterclass as a launch mechanism for the eight week group coaching program.

[00:26:34] It's called Business Visibility Made Easy. We kick off officially on February 10 as the start date. Um, and it's, you know, I, I sound like a braggy Braggerson, but the truth is it is the, it is the best program. It's the best thing I've done for my business other than my podcast in a long time, and I'm so proud of it because of the transformation that the students get.

[00:27:00] They come into this not knowing. All of the nooks and crannies of Facebook and all of the ways to squeeze all of the juice out of Facebook for a list growth. Things that they hadn't even thought about before. Things as foundational and simple sounding as making sure your Facebook personal profile. is completely maxed out with all your information and an email list funnel for you, where when you meet somebody and they get curious about you and they go look you up on Facebook, you have something front and center that they want and they just slide, yep, they slide right down your, your funnel into your email list and there you go and you can nurture them and you haven't had to do anything.

[00:27:42] except show up in a room and be visible. Um, what the, one of the strategies I teach, which is, I think the reason why most people show up for the masterclass is how do I be visible and network in Facebook groups, even the ones that don't allow promotion of any kind. 

[00:27:57] Penny Fitzgerald: And so 

[00:27:59] Tracy Beavers: I, I talked to, I teach this in the masterclass, but it's also a strategy that, um, we go deeper on in the program.

[00:28:05] So in the program, I'm teaching people how to max out their personal profile, their Facebook business page. Yes, we still need to have a Facebook business page. We talk through creating, um, one regular piece of weekly content. And then from that one piece of content, everything else you need as born that you need for the week, including your social media posts.

[00:28:26] Yeah. So like, if you want to create a podcast, okay, cool, I'm going to show you exactly how you can get your social media posts off of that, your blog post off of that if you want to, a live training if you want to, your email list to your list if you want to, um, you can use it as a lead magnet. Um, so we, we, and then the other thing we do, um, one of the things we do is we talk about how to, when you're navigating in these Facebook groups, make genuine connections in the DMs.

[00:28:53] without feeling like a weirdo. And you know what that is. You, I mean, you work in network marketing. So as I, and I got some really bad advice from my company. Girl, I know, right? No, it's a bad strategy. Yeah. Um, but so I, um, teach people how to, create those connections that lead to something in their business.

[00:29:17] Whether it's, yeah, maybe this person wants to be a client. Okay, cool. Let's have that conversation. Maybe they want to be a collaboration partner. Maybe they want to be a referral partner or an affiliate of yours. Um, so. And then we talk about live video, because a lot of people are scared to go live, but the algorithm loves live video.

[00:29:35] Um, we talk about how to find collaborations, like you and I are doing right now, being a podcast guest or being in a summit or a bundle. So there's so much in the program. Um, but my favorite part is every Tuesday morning at 930 Central, I am live with the students. We are Brady Bunch style on Zoom.

[00:29:54] Everybody puts their win for the week in the chats. And then I just say, raise your hands if you need time with me today, and I answer every single question. And I have a lot of people say to me, do you really answer every single question? And I'm like, no, I really do. Because And the reason why they ask that, or maybe they don't believe me right off the bat, is because they've been in a lots of programs that promise live Q& A and they ended up not getting their questions answered because either the questions were pre submitted and the coach cherry picked the ones they were going to answer or Everybody was put on a timer and they ran out of time.

[00:30:30] Yep. Neither of those things feel good to me, so I don't do that. I stay on as long as necessary. We plan for an hour, but I'll stay on for an hour and a half, two hours if I have to, to answer everybody's questions. And then in the student group, you know, as they're working through the things that they're doing, as they're maxing out their Facebook personal profile and they need help with the I have statement, or what links to put in the profile or what to put on the cover photo.

[00:30:54] Um, they're posting in the group and they're saying, Hey, Tracy, I think I've got this dialed in. Can you check it for me? Absolutely. I go and I, at that point, we're not live with each other, but I go to Loom and I create my, a live Loom video of me reviewing whatever it is they've given me to review. So they can actually hear my voice when I say, As you're 

[00:31:14] Penny Fitzgerald: looking at the pieces and components.

[00:31:16] Tracy Beavers: Yeah, yeah. 

[00:31:17] Penny Fitzgerald: Because, 

[00:31:18] Tracy Beavers: because it's hard to, the written word can get misinterpreted, so it's so much easier if I go over to Loom, click video, and go okay Penny, I'm here on your personal profile, and you're seeing me in real time, reviewing that, or the landing page you created for your offer, or the, um, lead magnet you created that you do need help putting out on social, or the social media copy that you want to use.

[00:31:40] I mean, I'm right there with them. And I love it. It's, it's my favorite thing. 

[00:31:45] Penny Fitzgerald: Yeah. Well, that, you know, when something lights you up, it comes across first of all, and it's way more helpful to everyone. And it just creates this connection. Yeah, that it's all good for everyone. Yes. Yeah. Fantastic. 

[00:32:01] Tracy Beavers: And the, and the students bond together.

[00:32:03] Like, I, I'm always encouraging them. Set coffee chats with each other. Let's practice our networking because that you never know where a great connection is going to come, what's going to lead and they all get to know each other. And then after they finish the 8 weeks, they're invited to move into the, uh, alum mastermind and all of my students get a free month in the mastermind just to test it out and see if it's good fit.

[00:32:27] And again, it's a small group. It's more of a think tank style where. I am the lead coach and I'll tell you what I think, but then if somebody asks a question that you want to give feedback on, Penny, you're invited to unmute. Penny, what you got for Susie? Unmute and share with her. Yeah, tell her, you know, what you think or, you know, and so it's not the Tracy Beaver show, which is nice.

[00:32:49] It's more of a real, um, collaboration and mastermind community where they're all helping each other. That's 

[00:32:57] Penny Fitzgerald: great. Yeah, we learn so much from each other. And if you were expected to be the one with all the answers, you would be back in that same spot of, okay, I'm working all the time. I don't have, you know, I can't get to everyone.

[00:33:09] And then other people get frustrated too. Yeah. And I don't have all the 

[00:33:14] Tracy Beavers: answers and any coach that says they do. They are not 

[00:33:18] Penny Fitzgerald: telling 

[00:33:19] Tracy Beavers: the truth. That's right. Yeah. Oh, so speaking of not having all the answers, my students know tech is not my love language. And so they're welcome to ask me a tech question, but I'm probably going to have to refer them to somebody I know that can help them.

[00:33:34] You know, and like in our mastermind, um, one of our long time alums is Carrie Saunders and she has 25 years in tech. She is such a genius. Oh, nice. I know. And so the funny thing is to get into the mastermind and they're like, Tracy, uh, I need to ask Kerry a question. I'm like, go right ahead. Go right ahead.

[00:33:52] Don't even don't even try to send it through me. Let's just don't 

[00:33:55] Penny Fitzgerald: need to talk. 

[00:33:56] Tracy Beavers: Yeah. Yeah. 

[00:34:00] Penny Fitzgerald: So I love it. It's good to have friends. 

[00:34:02] Tracy Beavers: Yeah, for sure. For sure. But yeah, no, I don't have all the answers. I don't. Gosh, can you even imagine? Oh, 

[00:34:10] Penny Fitzgerald: well, No,

[00:34:15] no, no, no. Yeah. And I think that's another reason why it's so fantastic when women work together because all of us have different levels of expertise. We have different styles, different ways of doing things, and they're all valid. They're all brilliant. And we're not in competition with each other, even though we might be coaches, we're both coaching and we might have overlapping audiences or circles that kind of connect.

[00:34:40] But We're different, you know, we each have a different style and each is valid and can be very beneficial for what you do is beneficial for me, for my people, what I do is beneficial for hopefully for you and your people too. That's fantastic. I'm, I've signed up for, um, one of your masterclasses too. I think 

[00:35:02] Tracy Beavers: it's, 

[00:35:02] Penny Fitzgerald: yeah, I think Thursday, if I remember right.

[00:35:04] Awesome. 

[00:35:05] Tracy Beavers: Yeah. I'm so excited to see you. Yeah, me too. Me too. Um, one of the things I forgot to mention is when you show up live to the masterclass, you're going to get two bonuses from me. Um, one is the Facebook growth toolkit, which is really cool. And then the second one, I think is my most favorite. It's called new clients in 30 days.

[00:35:25] Oh, nice. Two awesome bonuses just by being live. That's fantastic. And we have live Q& A at the end of every one, so I hope everybody will be able to stay on. Um, and that way they'll, they can ask their questions. They can ask me anything. And I may not know the answer, and I'll tell them. I don't know the answer, but I'll find the answer and I'll, I'll get back to you on it.

[00:35:43] Penny Fitzgerald: Yeah, cool. Well, and then people will be able to see your style and the way that you do it. And yeah, that's a very valuable thing. Yeah. 

[00:35:51] Tracy Beavers: They can decide if I'm the right fit for them. Cause I am goofy. I am Southern. I am make up words. Same. I have pennyisms. Yeah, exactly. So I'm not everybody's cup of tea, but that's okay.

[00:36:04] It's, it's like you said, you know, we all, there's room for everybody and because the people that need you will find you, the people that need me will find me. And that's really the way I approached everything in business. Cause for a time back when I was in corporate, um, part of my, um, sales experience was in being a mortgage loan officer.

[00:36:26] Um, which is, you know, straight commission. And, um, There was a mortgage loan officer on every corner. I mean, you throw a rock and you'll hit one and I feel like that about the online space. There's a business and sales coach on every corner. So when one of my clients tells me, like one of my students as a WordPress expert, and she was really going through the mental crap that we tell ourselves about being an entrepreneur.

[00:36:50] Oh, yeah. She said, well, why is anybody gonna want to hire me when there's a lot of people out there that do what I do? And I was like, oh no, no, no. No, ma'am. No, ma'am. Because I could say the same thing. There's exactly, you know, but I, I know that God gave me gifts and talents that are different from, you know, Other business and sales coaches.

[00:37:10] My approach is different. My strategies are different. And that's what I explained to her. I said, it's because it's you. It's your beautiful creative brain that works in a way that nobody else's does. Mm-hmm . And that's, that's what you bring to the table and, and the difference of something that you're gonna design in WordPress versus your competition.

[00:37:30] So I think we all deal with that mental stuff. That's one of the hardest parts about being an entrepreneur It's just all the crap that we'll tell ourselves 

[00:37:36] Penny Fitzgerald: Yeah, oh, absolutely. And that's part of my coaching program is working through those limiting beliefs. So like about half the time Is spent on okay, let's address what's going on.

[00:37:46] What are what resistance are you feeling and let's break it down a little bit Yes, why are we feeling like this? Let's see. Okay Now let's reframe that and get that fixed. And then we go into practical things like, you know, setting up project broadcast, setting up, getting your, getting your technology set.

[00:38:04] So like those automations and systems that help you be more efficient and that. allow you to serve your people better. And, um, work. So yeah, it's all, it 

[00:38:15] Tracy Beavers: all goes hand in 

[00:38:15] Penny Fitzgerald: hand. 

[00:38:16] Tracy Beavers: I love that you don't skip that step because people just want to get to the fun stuff and the mental stuff and mindset is not the fun stuff.

[00:38:24] Yeah. So they think, Oh, I'll just deal with that later. But then if they don't, you can't get 

[00:38:29] Penny Fitzgerald: there. 

[00:38:30] Tracy Beavers: You can't. Cause it keeps, it keeps rearing its ugly little head and keeps showing up and like blocking you from where you need to go. And so if we don't deal with. That, we can't, we don't have a strong foundation to jump off of.

[00:38:43] Penny Fitzgerald: Right. And I love your brain 

[00:38:46] Tracy Beavers: tech. I love that you teach tech because, 

[00:38:47] Penny Fitzgerald: Oh, thank you. Yeah. I, you know, I, I think that's a big limiting belief that people think, Oh, I can't do that. Yeah, you can. And I'm happy to show you how, but you, you have to break down that mental barrier. It's just, it's our brain trying to keep us safe.

[00:39:03] You know, it's new. It's something new. And anytime something, something is new, you haven't experienced it before. A little frightening. 

[00:39:10] Tracy Beavers: Yeah. The brain says, Oh, you'll die. Yeah. I'm still here, right? I know my students tell me that there's, you know, afraid to go live and I'm always like, okay, look, I sell them, tell them the same thing.

[00:39:23] It's your brain keeping you safe. But as far as I know, as far as I know, no one has ever died from going live on Facebook. 

[00:39:30] Penny Fitzgerald: Yeah, unless you do it in the middle of the street and it's busy. 

[00:39:33] Tracy Beavers: Don't do that. But in your living room, I think you're safe. Yeah. Are you going to suck? Yes. Oh, for sure. Oh my gosh, Penny.

[00:39:44] I've told myself so. So I started, so years ago I decided my regular piece of weekly content was going to be going live every Thursday at 1130 and I still do it to this day. And then we pull the audio now and that's the podcast episodes that I have. Nice. But when I, for, oh my gosh, I want to bury the first podcast.

[00:40:03] three months of live videos that I did. I was so boring, like boring, because I thought I had to be perfect. I thought I had to be, I guess I thought I was like an anchor woman, you know, the hair. People hate 

[00:40:16] Penny Fitzgerald: perfection. The lighting, 

[00:40:18] Tracy Beavers: the outfit, the whole, like, and I was very robotic and not a lot of fun. And let me teach you about how to grow.

[00:40:29] Oh, what? I'm gonna say gross, horrible, But about three months in, I, I just, there was one day where I was just like loose and talking with my hands like I always do, talking back like I always do, and making up words. People texted me after I friends that watched it and they were like, where have you been?

[00:40:50] This is the best thing you've ever done. And I'm like, really? And they're like, yeah, you found your groove and I'm like, okay. 

[00:40:56] Penny Fitzgerald: And it was so much easier. You didn't have to prep. You didn't have to put on all the things. Wow. Yeah. 

[00:41:04] Tracy Beavers: Just got fantastic. 

[00:41:06] Penny Fitzgerald: Yeah. Once we figure that out, it's just so much easier. 

[00:41:09] Tracy Beavers: Yes, for sure.

[00:41:10] And so much more impactful. For sure. Without question. Yeah. Because I think, um, you know, I think people are just more, more attracted to and likely to listen to somebody that is truly themselves. 

[00:41:24] Penny Fitzgerald: And repelled by perfection. 

[00:41:26] Tracy Beavers: Thank God it's boring to be perfect. Yes. 

[00:41:29] Penny Fitzgerald: Ugh. Okay. So I want, can I switch gears on you a little bit?

[00:41:34] Yeah, for sure. Okay. Okay. So, um, you mentioned you have some vodka. Yeah. Yeah, but not right now. It's only 11 40 right now. Okay. It's Yeah, breakfast of champions, but we're not. 

[00:41:46] Tracy Beavers: Well, you can't be a day drinker if you don't start in the morning. So 

[00:41:49] Penny Fitzgerald: that's right. Oh, gosh. Yeah. You are my people. 

[00:41:53] Tracy Beavers: Well, remember, I am in SEC country and we tailgate.

[00:41:57] Penny Fitzgerald: Oh, yes. And, um, turns out the big 12 does too. 

[00:42:03] Tracy Beavers: I've 

[00:42:03] Penny Fitzgerald: seen it on TV. Oh, very fun. Okay. So one of the things I always ask my podcast guests is what is your favorite cocktail or glass of wine? And do you have a memory of, you know, sharing that with girlfriends and like having a good time? Like, what can you share with us?

[00:42:22] Tracy Beavers: Gosh, so I have favorite things for different things. Like, I love a mimosa if we're doing brunch. I want, I'm not a Bloody Mary girl, but I do want a mimosa. Orange juice. I don't want a pineapple juice. I don't want a cranberry. Okay. Standard mimosa. Okay. Um, but then my happy hour drink here at the house is orange LaCroix with a shot of, uh, here in Little Rock, we have the Rocktown distillery.

[00:42:48] They make vodka, gin, whiskey. It's delicious and award winning. Nice. Local. Mm-hmm . Uhhuh. Their grapefruit vodka is outstanding. So I just put a shot of grapefruit vodka in with the LaCroix. It's a skinny cocktail. Not a lot of, yes. Um, so that's always refreshing. I like that. Um, Hubs loves to drink Michelob Ultra.

[00:43:07] So, Hailgating will, will do, which my family teases him and says it's water with a splash of beer, which is true. It's true. It's true, but we like it. No lies detected. No lies detected there. And then, um, my favorite wine, if I had, if money were not an object, um, I'm not a super, I don't, let's see, Santa Margarita makes a Pinot Grigio that's outstanding.

[00:43:33] Penny Fitzgerald: Yes. 

[00:43:34] Tracy Beavers: I like that one. I like that one. It's not expensive though, is it? I don't think that one's, I don't think, well, it's like 27 a bottle, which is not something I'm going to spend money on all the time. Um, but like my go to for a is the Ecodemone. Pinot Grigio, because you can get it from our inbox. 

[00:43:50] Penny Fitzgerald: Yeah, nice.

[00:43:51] What about you? Oh gosh, um, I, like you, it depends on the day, depends on, you know, what we're doing. Um, my hubby loves McUltra on the golf course. Yes! Um, my drink of choice, I think, on, especially on the golf course, is Prosecco, and I'll make a spritz out of it to lighten it up, because, you know, we're going to be out there a long time, and I don't want to Right.

[00:44:13] There's a fine line. 

[00:44:14] Tracy Beavers: Yes. With the swing 

[00:44:15] Penny Fitzgerald: oil. 

[00:44:16] Tracy Beavers: Yes, for sure. It can be your friend or it can tip you over the top where you're like, that's right. That was the most incredible shot I ever made. No penny. You didn't hit the ball. Yeah. 

[00:44:27] Penny Fitzgerald: Been there. Yeah. Yeah. And it's such a fine line. It's like, okay, I'm hold two to hold three.

[00:44:31] Yeah, whatever. Yeah. Pace yourself. Yeah, exactly. Exactly. So yeah, Prosecco is a favorite of mine. And, um, I love a good vodka cocktail. Yeah. Yeah, just depends on the day. And when it's cold, I want something a little bit more robust, you know, like a, a red wine. Um, I love Pinot Noir. I love Gamay. I love Cabernet Franc.

[00:45:01] All the things. 

[00:45:04] Tracy Beavers: I'm not much of a wine connoisseur. Um, but so I, and, and red wine's not my jam, but, um, I know enough to know what I want to buy. That's about it. Yeah. 

[00:45:14] Penny Fitzgerald: Well, that's, that's all you need to know. I mean, if you want to explore some more. Let's get together sometime and have a toast.

[00:45:24] Oh, gosh. Oh, fine. Well, is there anything that I haven't asked you that you'd love to share? Gosh, I think 

[00:45:31] Tracy Beavers: we've covered so many things. Um, you know, I think the way I end my live training, my live weekly live and my podcast. I always say the same thing that, and so I think this is important for people to hear.

[00:45:45] And I know you believe this and you probably say this to your audience as well. Being an entrepreneur, entrepreneur is freaking hard. And, um, you know, what I say is some days everybody wants to buy what you're selling and other days nobody can remember your name and The thing I know for sure after being in this space for so many years and coaching so many people is that it doesn't matter if you're just starting out or if you're like Penny and I and you're several years in and you've been super successful, there's going to be a day where you're going to feel lonely and that's why it's so important to meet people like you and have coffee chats and network and, you know, get on zoom and, um, you know, get into some communities where you don't feel so alone.

[00:46:29] Penny Fitzgerald: Yes. Yes. Yeah, realize that we're all in it together. And when we support each other, that's when we thrive. 

[00:46:35] Tracy Beavers: Yeah. And, you know, the other thing that, um, that I, this is something I do want to share. I don't think there's enough transparency in the online space when it comes to marketing and talking about numbers and success.

[00:46:47] So, and I gave the example of this a couple of weeks ago because I was talking about, um, honesty and transparency in the online space. And I said, okay, 

[00:46:56] Penny Fitzgerald: yes, I remember this. I saw that. You did. Okay. I did. Yeah. You 

[00:47:00] Tracy Beavers: know what I'm about to say. So I love it. Yeah, please. If my competitor says, Oh, my, I had my first launch and it was 100, 000.

[00:47:09] And I have my first launch and it's 20, 000. I could really get down on myself. But what I have to realize is I don't know how much that person spent for that 100, 000. Exactly. And so in 

[00:47:24] Penny Fitzgerald: higher level terms, they're not talking about their expenses. 

[00:47:27] Tracy Beavers: Not at all. So if my 20, 000 launch, let's say it took me 10, 000 in expenses.

[00:47:31] Well, I netted 10, 000. So I really had a 10, 000 launch. If that person for the 100, 000 launch, um, spent 95, 000. Then who had, who truly had the success, right? 

[00:47:45] Penny Fitzgerald: Yeah. 

[00:47:46] Tracy Beavers: Um, and, and then the other thing is the vanity numbers that people talk about all the time. You know, I have maybe, maybe 4, 000 followers on Instagram.

[00:47:56] And I have third between three and four thousand people on my email list in any given time because we do scrub it. But I have a well over six figure business every year. And one of my coaching clients this summer, she has 800, 000 people on following her on Instagram. 

[00:48:10] Penny Fitzgerald: Wow. 

[00:48:12] Tracy Beavers: Do you know how much money she was making?

[00:48:14] Nothing. 

[00:48:15] Penny Fitzgerald: Probably. Oh God. 

[00:48:16] Tracy Beavers: Zero dollars. That's a vanity 

[00:48:18] Penny Fitzgerald: metric. Yeah. My followers, my likes. 

[00:48:21] Tracy Beavers: Yeah, no. So, you know, we can't get caught up in a lot of the hype, 

[00:48:27] Penny Fitzgerald: we 

[00:48:27] Tracy Beavers: really have to pull back the curtain and be like, okay, of those eight, first of all, is she making any money off of that 800, 000 follower? You would hope that she is.

[00:48:36] Secondly, are all those people really her people? You know, so, so before we start comparing ourselves, we really need to keep that in mind. 

[00:48:45] Penny Fitzgerald: Yeah, absolutely. And how do you measure success? Like is, is success to you validation that I am popular? Is that, is that your measure? I mean, cause you know, what's, what is your value?

[00:48:59] Tracy Beavers: No, and I'm laughing because I was never the popular kid. Like I was, I was in the band. I played the oboe. I twirled a flag. I mean, you know, I love it. I'm a band geek too. It's not the popular kid. So I, that's why I laugh when you said that. I'm like, never been popular in my entire life. Um, no success for me has changed a lot, you know, in my twenties, it was the corporate career and I wanted to hit six figures.

[00:49:25] And that's what success felt like to me. Well, then you have kids and your heart is literally walking around. On the earth with these two little things, you know, 

[00:49:35] Penny Fitzgerald: um, 

[00:49:37] Tracy Beavers: and now at age 54, my success for me is being fulfilled in my work, making sure that I am using my gifts and talents to further other people.

[00:49:48] Cause that's what I believe God wants for me to do. And then making enough money. So that my husband and I meet our financial, um, obligations. We meet our financial goals of retirement and we are able to really take care of our family because my, my dad passed away, his dad and my dad passed away within the last year and a half.

[00:50:08] And so his, and thankfully both of our moms live here, but you know, and they're doing great. They're doing absolutely great. but we want to, you know, part of success for me is being able to say to mom, okay, Friday afternoon. Yes, I can take you to the AT& T store. We'll go to the bank. We'll go get your hair done.

[00:50:25] We'll go by the pharmacy, you know, instead of having to ask a corporate job, a corporate boss for time off. Yeah. And then when our kids start having grandkids, grandkids, you know, or grand dogs, whichever they want to do, I don't care. But, you know, that success to me is being able to live a life where. I feel the balance and I feel like I'm helping people.

[00:50:49] And then from an income standpoint, I don't need to be, when I first started this business, I thought I'm going to be the next Amy Porterfield. I'm going to make 80, 000 gazillion dollars a year. And I'm like, now I'm like, you know, seven years and I'm like, Oh, I do not want that. You know? So that's what, what does success mean to you?

[00:51:10] Penny Fitzgerald: To me, I, we are very similar. What a shock. Shocker. Yeah, exactly. Yeah. I, I love, um, being in service of my female entrepreneurs that I work with, you know, and seeing them succeed is fantastic. So from a value standpoint, that's what I love. I love to work with them and celebrate along the way and help them.

[00:51:36] And it's, it's great. that to me is joy. That's so joyful. Yeah. And the flexibility and schedule, the quality of life that being an entrepreneur affords. Yeah. Is it hard? Yeah. But choose your hard. you know, yes, exactly. Because, you know, in the corporate job, you know, the hard was, okay, showing up 730 in the morning and being there until sometimes 730 at night and doing all the things and working for someone else and sitting in a room with 130 beats per minute and just, 

[00:52:07] Tracy Beavers: yeah, 

[00:52:07] Penny Fitzgerald: you know, choose your heart.

[00:52:10] Tracy Beavers: But, 

[00:52:10] Penny Fitzgerald: you know, when you love what you do, when you're working with women or anyone that you are making an impact for them so that they can make an impact for their people, to me, that's very fulfilling that and, you know, being able to go to Costco at 10 a. m. on a Wednesday, instead of on Saturday afternoon with everyone else.

[00:52:30] And, you know, those kinds of things are just, you know, impactful for your life and, um, having the flexibility, like, uh, both my parents are deceased, but, um, I was able to spend a lot of time with them in their final years. And 

[00:52:45] Tracy Beavers: that 

[00:52:45] Penny Fitzgerald: is fantastic. I learned so much about my dad. Okay. I got to tell you, my dad was almost 103 when he passed away.

[00:52:53] Tracy Beavers: No 

[00:52:54] Penny Fitzgerald: way. Yeah. Three weeks shy. Yeah. Yeah. So in his last, I'm like mom passed about six years before he did. So in those last six years, I was able to, you know, take him to his appointments and in those. periods, taking him to his appointments were in the car and he could hear better in the car. Cause you know, 103 being in the farming industry, he had lost a lot of hearing, but he could hear me in the car.

[00:53:20] And that's when I would ask him all the questions like growing up. And it's just fan, just fascinating. Some of the stories, you know, from, he said, what's the biggest, what's the biggest thing that you. saw, what's the biggest, you know, invention or what, what has happened in your lifetime that you would say is huge?

[00:53:41] And he thought for a minute and then he pointed at my cell phone. Ah, that thing right there. You can do anything with that. It's true. He thought a little bit longer and then he said, of course, the radio was pretty cool too. Yeah. So cute. Radio was invented in his lifetime. So, I mean, think of all the things that have come come about.

[00:54:03] It's just fascinating. Yeah. Yeah. Anyway, I got off topic there. Well, this has been great, Penny. It's been so fun. Thank you so much for spending the time with me. Thanks for having me and spending the time. Yeah, for sure. I I'll put your, um, the link to your workshop in the show notes and in my social media and stuff.

[00:54:25] So remind our audience again, our listeners in case they're not young, able to check out the show notes. What is your link again to sign up for your free workshop? 

[00:54:34] Tracy Beavers: Yeah, it's tracy beavers.com/masterclass 

[00:54:39] Penny Fitzgerald: masterclass. 

[00:54:39] Tracy Beavers: And Tracy is just T-R-A-C-Y. It's the boy spelling very boring. Tracy Beavers with an s dot com slash masterclass.

[00:54:47] Penny Fitzgerald: Okay. 

[00:54:48] Tracy Beavers: And 

[00:54:48] Penny Fitzgerald: beavers is B-E-A-V-E? Yes. RS Okay. Yep. Just like the animal. Awesome. Mm-hmm . Okay. Cool. Oh, thank you so much. Thank you. I appreciate it. Yeah, me too. And it, I, I'm grateful to meet a new friend. Me too. Me too. Yay. Awesome. All right. Thank you so much, Tracy. I will talk with you soon, hopefully. Sounds good.