Big Boobs, Bigger Dreams: How Wrax Is Changing the Game

What happens when your sports bra is the thing holding you back?

This week, Penny interviews Frankie Elder-Reedy, athlete, entrepreneur, and the creator of Wrax—a revolutionary boob-harnessing bra system that’s empowering women to move with confidence and comfort. But this conversation is about so much more than bounce control. Frankie shares her powerful journey of growing up in a small town, the harassment that shaped her mission, and the fire it lit to create change, two boobs at a time.

🔥 In this episode:
 [00:01:00] The bold intro: Big boobs, big dreams, and the story behind Wrax
 [00:05:00] Frankie’s early experiences running—and being watched
 [00:15:30] The moment her prototype worked (and gave her goosebumps)
[00:21:00] How Wrax is different from every other sports bra
[00:33:00] The Wrax Challenge: Real women, real reps, real results
[00:38:00] An equestrian influencer's surprising feedback
[00:45:00] What wrestlers, warriors, and women with B cups all have in common
[00:56:00] A beautiful toast to Frankie’s son—and the courage to chase dreams

Whether you’ve ever felt uncomfortable in your own body, unsure how to share your work with the world, or just tired of the damn bounce—this episode will meet you right where you are.

🔗 Check out Wrax (affiliate link): https://mywrax.com/?ref=Penny
📲 Follow Frankie: @mywrax

Hayden Kristal can be found https://www.instagram.com/haydenkristal/ 

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Transcript

Frankie Elder-Reedy & Penny Fitzgerald

What if the one thing holding you back from running harder, jumping higher, or just feeling confident while moving your body was your bra? This week's episode features the unstoppable Frankie Elder-Reedy athlete, entrepreneur, and creator of Wrax, the revolutionary boob harnessing bra system that keeps everything in place so you can move [00:01:00] freely.

But this conversation is about so much more than sports bras. Frankie opens up about the moments that led her to create racks, like being harassed while running in her hometown as a teenager, and how women are still navigating movement, safety, and visibility every day. We talk about entrepreneurship, embracing our boldness, standing tall in our stories, and what it means to reclaim our bodies and our voices.

She's hilarious. Heartfelt and full of grit and her product. It's changing lives. One bounce free rep at a time. If you've ever felt uncomfortable in your own skin or have been held back by limiting beliefs or a lousy sports bra, this one's for you. Here is Frankie Elder-Reedy. 

Penny Fitzgerald: Well, hello. It's great to meet you. Yeah, nice to meet you too. This is gonna be fun. It, yeah, absolutely. 

 Are you in the Kansas City area? 

Frankie Elder-Reedy: Well, I'm about an [00:02:00] hour south of Kansas City. Um, okay. So I live way out in the country, like, oh, way nearest, like away. Wow. So, um, I'm at home right now and I'm like, the windows are, are open because it's gorgeous outside. Oh, nice. So I'm hoping my dogs won't bark.

It's okay. We're that's real. If they do, I won't be able to really stop them, you know, that's deer. Whatever. They'll lose their, their, I get it. I get it. 

Penny Fitzgerald: Well, well, tell us, tell us a little bit about you. Like, um, did you grow up in the town where you are now, or, um, close by. 

Frankie Elder-Reedy: I did. Yeah. Um, I've been here since I was two, so I don't know anything else.

Um, I, I lived in Lacygne, so, um. It's a really, really small town. I think there's like somewhere between 1,015 hundred people there. Okay. Yeah. So yeah. Really, really tiny. Uh, and the high school that I went to is like, consolidated, so lots of little towns, um, in one big high school. So, uh, it wasn't necessarily like a tiny high school [00:03:00] situation.

It would've been if it would've just been, you know, just our town. Right. But yeah, I've been here for a long time. Long time. It, I get it. Um, I love it here. It's, it's a beautiful part of the world. Yeah. It's a great place to live. Yeah, definitely. Especially like what, I mean, I'm looking out my windows right now and it's, I mean, it's just so beautiful out today.

I'm really hoping to get outside and Oh, nice. A bit of a hike. 

Penny Fitzgerald: Yeah, absolutely. It's good to, I, I love getting outside and feeling the sunshine on my face. It's just your feet on the ground, it's just grounding. 

Frankie Elder-Reedy: Yeah. Like you can feel the energy going. Mm-hmm. Mm-hmm. Absolutely. Very cool. There's not a lot of sunshine today, but there's still all kinds of beautiful things to look at out there.

Penny Fitzgerald: Yeah. Good, good, good. Yeah. Well, I, um, I grew up in Iowa, rural Iowa on a farm. Okay. Mm-hmm. And now live part-time, um, summer months in Iowa. My husband and I have a place in Newhall, Iowa, which is a town of less than a thousand people, [00:04:00] so we Yeah. Get it. Similar experience it. Yeah. Yeah. I always tell people it's a great place to live, but I wouldn't wanna visit.

Frankie Elder-Reedy: Okay. Okay. I've never heard anybody say that. That's interesting. Yeah. There's not face unless you know people like what's the point? Because there's really nothing to do or see. Yeah. 

Penny Fitzgerald: Well, and that's really, you make your own fun when you're living in a place that's small and. Really, I mean, a lot of times you, you have things going on around you that are fun and culturally, you know, fun to do, but you don't necessarily know about it 'cause you take it for granted or you don't hear about those kinds of visitor kind of things.

Frankie Elder-Reedy: Yeah, that's a really good point. I, I love that you're calling that out, that you just kind of have to make your own fun. So growing up in a community like this, maybe it's good for our creativity. That's you, you have to just like, come up with ways to entertain yourself otherwise. So, yeah. Um, we get pretty creative with that from time to time, so.

Penny Fitzgerald: That's right. All right, [00:05:00] well, um, you have a product that you developed, right? Mm-hmm. Yeah. Wrax. Tell us about that. 

Frankie Elder-Reedy: Yeah, well, um, I keep boobs from bouncing, so I just, I'm just a, I, I like to say I am a, a big, I have big boobs and big dreams. Even bigger dreams. Um, I, I just got tired of them bouncing. I mean, it's really like, it's not anything.

Uh, it's not an extraordinary story, it's just, I'm just an athlete and I would even say like, I'm 47 years old, so I don't know that I can even call myself an athlete anymore. But, um, I like to run for mental wellness, not necessarily for time. Like, I don't, I don't necessarily even have goals when I go out to run other than to just declutter my mind because I find that it helps my ad hd, A DD tend like it's, it, it's super good for me.

Um, but it's distracting when your boobs are all over the place. So it's like kind of, um, you know, when you're, when you're going out to run or you're exercising to gain peace and mm-hmm you get up, you know, [00:06:00] getting frustrated because if your boobs bouncing, it's like it negates the purpose in the first place.

So, um, yeah, I just got tired of it and, and there, I mean, there's more than one reason, like, um, when I was a young woman, I used to, you know, live in LaCygne. Mm-hmm. Um, and I would always run the same route. Because I knew where the dogs were in town that people didn't have. Mm-hmm. Like, you know, that they let just kind of run around and it's not fun to get chased by a dog when you're running.

No, that's not, not a great experience. So I always ran the same route and, um, unfortunately there was an individual who knew what my route was, and he would literally just go park so he could watch me run. And I mean, I'm sure that there are gonna be people who, and, and have been people that have heard this, that they, they relate to it.

Like it's, this is what it's like to be a woman. Right? Yeah. I mean, this is our reality. And so I, you know, as a young woman, I was in high school and I didn't know how to deal with that. I mean, I still to this day would make me uncomfortable. Not as uncomfortable as it may then, you know, at 47, I'm like kind of, um, different person now.

[00:07:00] But I, I mean, the way I view it is I basically had two options. Like I could either run faster, which made the bouncing more, it increase the bouncing, or I could walk and not bounce as much, but prolong the amount of time I'm getting looked at. And these are my options. Well, okay. The I or can turn down go the other way.

Which what? At that time I was a high school athlete and I had goals and I, you know, we didn't have GPS and we didn't have like all those things Yeah. You know, back then, so it's like I knew how, or phone was. Yeah. I just, I, there, there was a reason I, I had that route and I like to go that way. Yeah. And if I would get halfway or more than halfway and then have to turn around and go back, it just, it didn't, it wasn't what I wanted to do.

Yeah. So, anyway, 

Penny Fitzgerald: you know, I read that story on your website and I just immediately got nauseous. I mean, it's, it's just, well, a couple things. Um, how old was the guy [00:08:00] that did this? Ish? Um, old enough to be my dad. Oh God. He was pro I would say at that time he was probably in his. Forties. Yeah. I don't know him that well, but Uhhuh, I know him.

You know? Yeah. People. And did, did any adults in your life know the story? No. So I, I just have so many questions about it, and so, yeah. You know. Okay. You possibly were not safe doing that. I mean, you're in a small town, you knew the guy, so, I mean, it's a, a little different, but it's still frightening and could have turned dangerous.

Mm-hmm. 

And how dare he do this to anyone and think it's okay. I mean, I'm assuming maybe there were some mental issues. 

Frankie Elder-Reedy: I, I don't know. I, I, I wouldn't, I wouldn't feel comfortable making any kind of, [00:09:00] like, I wouldn't. Right. Diagnosis. I don't know. I just, other than asshole, 

you know, you're 47 and you look back on it and you're like, well, probably I should have said something to somebody.

Um. don't know. I just didn't, you know. Yeah, yeah. Um, oh, I know.

Penny Fitzgerald: Why should that be on you?

Frankie Elder-Reedy: It seems like it's expected. I know that sounds crazy, but it's like, yeah, it's true. Yeah. It's just, you know, in my mind mean, we were taught like, here's another one of these assholes. You know? It's not like, it's not like I wasn't experiencing that from other people and other times and places.

That one was just kind of more consistent. Yeah. You know, repetitive. I, yeah. 

Penny Fitzgerald: We were taught as girls growing up, don't wear this, don't wear that. Don't be provocative. Don't smile too much. Don't, don't be mad. Don't look mean, don't look, you know, do all, how about you not be an How about that? Right.

How about you don't give me a reason to have to do, you know, what the hell? Right. That's just, 

Frankie Elder-Reedy: it's just infuriating to [00:10:00] me. It is. It's in infuriating because what, what the way things used to be. I think things are thankfully turning around, but it used to be women were, uh, it was, you know, women need to change their behaviors and modify and Yeah.

And modify not being involved, involved in as many things and not be able to, uh, experience the things they wanted to experience rather than just expecting men to behave themselves. Like,

Penny Fitzgerald: hello, just being a normal human. How about that? How about treating me like a normal human? Yeah. Oh my God. Yeah. I have, um, there's a friend of the family who, um, she went on a rant on Facebook, and I, I can't disagree with her.

She said, am I an angry feminist? Yeah, I am because I'm, she was in college at the time and she was walking across campus and she had mm-hmm. You know, it's an evening. So she had her book bag and she's got, she's on high alert walking through campus. Right. And in [00:11:00] front of her, she sees a dude with his headphones in his earbuds, and he's got a tank top and shorts on and is just living his best life, walking across campus, listening to whatever he wants to listen to.

A woman, A girl can't do that. Right. You have to be on high alert. Yeah, absolutely. It's ridiculous. And she goes, so am I, am I an angry feminist? Yes. I am. Like, okay. Um, yeah, I see your point. And I agree. That's just ridiculous. 

Mm-hmm. 

Frankie Elder-Reedy: It, it's, it, unfortunately it is the way it is. Um, I actually had an experience yesterday that I don't really necessarily wanna get into detail with, but I, I came home and, and told my husband about it and I was like, I literally said to him, I was like, this is what it's like to be a woman.

This is my experience. This is what it's like for me. And he's awesome. He's wonderful. Mm-hmm. Yeah. Mine too. I think that it's just like anything else, you know, if it's not something that you experience on a regular basis or have ever experienced it, uhhuh, there's only one way you can kind of [00:12:00] learn about it is to hear other people share their experience and Right.

And honesty and vulnerability about it. And yeah. Um, yeah, it was pretty uncomfortable yesterday and it, it was an, it was an experience with a, a man, I don't know. And, um, I was literally in a corner, which is not fun. Um, and he, he had a dog and my, my anxiety raced so quickly. Oh my God. That I pretty sure that's what like, kind of cued the dog and the, and the dog tried to attack me.

Mm-hmm. 

Oh, no. So it was like, you know, sort of like doubled up between the vibes I was getting from him and then the dog nipping at me. Mm-hmm. I didn't get, I, I wasn't bitten or anything. It was just like, you know, it, it just raises you to like fight or flight like that. You're just Yeah. Instantly there.

And it's just, it's just not fun. I mean, but it's, no, it's something that you have to kind of constantly be prepared for, so. Oh 

gosh. 

Um, I feel really lucky. I will say I feel very fortunate to have been raised in, um, the household I was raised in with the dad that I had, he was a high school [00:13:00] wrestling coach.

Oh. Uhhuh. So, um, I kind of mess with my little girl. Well, he taught us a lot of stuff, so, I mean, and when I say I grew up getting my ass kicked, it was like lovingly, you know what I mean? It was, yeah. He taught us how to wrestle. Um, and so it, it, I don't wanna be naive and think that I'm like, you know, I.

Capable of more that I'm capable of, but I'm glad I have at least some, some sort of skillset. Yeah. Yeah. That, um, I can kind of rely on if I have, if I would ever need it. Mm-hmm. Again, 

Penny Fitzgerald: oh my god, again. Yeah. Yeah. Anyway, changing the world one whatever at a time. 

Frankie Elder-Reedy: Hey, that's actually something I say. I'm like, if I'm doing, I'm, sometimes when I'm talking about Wrax, I'm like, if I have to do this, just two boobs at a time.

Damnit. That's what I'll do. 

Penny Fitzgerald: Yes, exactly. Okay, so we got off track there. I got on a tangent. Sorry about that. It was so easy to do. Yeah. It's like [00:14:00] so many questions, but, okay. So you have a product that helps you not bounce. So tell us, yeah, tell us a little bit more about the product itself. 

Frankie Elder-Reedy: Well, it's really simple, so it's kind of crazy to me because I can't tell you how many miles I put in.

I. Years over years. Yeah. And I, I love HIIT workouts. Like I've done insanity like four times. Wow. The program, I don't know if you've ever done it. It's, it's awesome. Mm-hmm. Um, very high impact exercises are like the, I love that type of stuff. Um, but there's, when there's dynamic movement with your whole body, obviously your, you know, your boobs are all over the place too.

Mm-hmm. So it's just really limiting. And, um, I just, I can't tell you how to, how many times I thought, why don't they just make something that keeps them from coming up? Mm-hmm. If they don't want, they can't come back down. And I would, I was looking for something and I just, I couldn't find it. I, I kind of did like, there was basically like this, I don't know what the name brand of it is or anything, but there it is just a band.

Like, it's just a, it's basically like a [00:15:00] belt that you put over your face, like a tube top only type. Like compression? Um, not necessarily. It's, it's literally just a band that you can put over the tops of your boobs. Um, okay. And I, um, I've actually belted my boobs at the, at the gym. Do you know like the, the belts that you put around your to protect your back?

Yeah, I have literal, when there's, when there hasn't been anybody in the gym, when I, before I created Wrax, of course, um, I would be doing a, a weight set that I'd be lifting and then doing some plyometric stuff. So I'm like lifting a little bit and then doing some jumping. I used the belt that you put around your waist up here and just belted it.

So I knew that it worked. I knew that that was a way that my boots wouldn't bounce, but be to like, keep them from coming up. And I just couldn't find a sports bra that did that. Yeah. So, um, I didn't even know if it would work, but it, you know, it took finding the right person. 'cause I can't sew. I, I needed to find the right people who could help me create it.

Uhhuh 

um, 

found the right, the right people. Wow. And started to figure it out. And I'll tell you one of the, one of the most fun [00:16:00] experiences with it was the first prototype I got. Um, I did about, oh, less than three minutes of the insanity workout, which is usually 30 second like intervals with different exercises, uhhuh.

So I got several different exercises in and it was working so well, and it was like one of those moments, it was so exciting to me. I was like, oh my God, it works. Like I just, it, it was one of those, um, moments that I hope to look back on as an entrepreneur and mm-hmm. Like, will be nearly sacred, you know what I mean?

Yeah. Yeah. Like, it's always gonna be super special to me, that moment. And there have been some others like that. Yeah. Did you burst into tears? I think I would've, um, I didn't, I didn't burst into tears. Um, I just was like, it made me work out harder, that's for sure. Wow. It filled me with like this explosive energy that was like, wow.

A feeling of limitlessness. That uhhuh. I, I, I mean, there's, it's just a really great feeling. Wow, that's so, so cool. I think that's because of two [00:17:00] things. I think it's because I realized that it worked and just the, the, the energy that came from, from realization, the impact of it. 

Uhhuh, 

yeah. In addition to it working so well that I could push harder.

So it, mm-hmm. Yeah. It's, it's, it was just a really, it was a really fun moment. Mm-hmm. Yeah. 

Penny Fitzgerald: And how many li well maybe didn't occur to you in that second, but just the amount of lives you can change with that, you know, knowing what impacted you.

Frankie Elder-Reedy: It absolutely occurred to me in a moment. Okay. So I'm like, I'm, I'm generally like a really big picture thinker, Uhhuh, which can come, it's, you know, it depends on what you're doing, if it's a blessing or a curse, but it's like, right.

It was kind of like a, like, oh my God, this is it. Like, this is what women have been wanting. Yeah. Like, because I'm, I'm in all kinds of groups on Facebook and I'm like always listening, you know, to what women have to say, especially about this, because this is something that I care about and I wanna find solutions for.

Mm-hmm. [00:18:00] So all of the comments, you know, it's almost like this reel that goes through your head, like, of all of these things you've heard these women say, and then you have a product and you test it and you're like, holy Like this is actually gonna be the solution for, for all these. Yeah. It's, it's super fun.

Wow. Yeah. 

Penny Fitzgerald: That's amazing. Yeah. I, I am, I. I'm just picturing you, I'm getting goosebumps even thinking about that moment for you. 

Frankie Elder-Reedy: Yeah. And for, I wish, I wish you were, um, closer by, we could come, we, we could go to an event together. Um, I'm, I'm doing an event on Friday. Mm-hmm. Um, at a gym in Kansas City. So I just started doing these.

It's called, I'm calling the Wrax Challenge. And it's, it's kind of the moment I live for, so I'm having women be, you can kind of, I don't know if you can see these products back here 

Penny Fitzgerald: Yeah. And are, if you're listening to the podcast, you, you can, um, check it out on YouTube and see this product and check out the links.

I'll put the links in the show notes for everyone too. But Yeah, so [00:19:00] behind your, over your shoulder, I can kind of see it. Yeah. 

Frankie Elder-Reedy: For listeners it might not be that easy to understand, but it's basically a, so there's two versions that are basically harnesses for boobs that you have, that you wear over a sports bra.

Okay. So, um, those are easy for me to put on bodies, like at events uhhuh, because we can just put it on right over a person's shirt just so they can. Feel it. Oh yeah. Know what it feels like and actually test it immediately. So those are absolutely my favorite things to do because you put it on somebody's body and you'd be like, okay, so give it a bounce.

And they'll just kind of bounce around a little bit. In that uhhuh, that moment is when their eyes get big and they're like, this smile comes across one face. Or they'll say things like, holy Or, um, the one that, some of the ones that I've loved the most, I've had a woman who goes, oh, it feels like a hug.

That was her really cool experience. Uhhuh. I had somebody tell me, I've had more than one person tell me. It's like a, i, they think they call 'em thunder jackets. Um Oh sure. That it's been, they don't all say the word thunder jacket, that's why I'm like, [00:20:00] some people have said, but that's been a, a kind of a common thing that people have said that it feels like comforting, like yeah.

Those types of things would be for a dog, which is. Not those are like those Bob, I call 'em Bob Ross moments where I'm like, well, that's not what, that's not why I created it, but Awesome. This is like a bonus, you know? Okay. So yeah, I don't, I, I get to talking about it and I get so excited. I don't even remember what the question was.

We were just talking about the product itself, like how it Yeah. How it works and, um Oh, gotcha. Yeah, so there's just, there's straps that go over the top of Uhhuh, either breast, and so, um, what's really great about both of the harnesses is really no woman's body is perfectly symmetrical, right? No one's.

Yep. But yet all sports bras are, they have to be, no, I'm not. Mm-hmm. I'm not saying that as a dig. I mean, they have to be. Mm-hmm. But it does present a challenge. So, um, the harness can be, the max can be adjusted manually, and then the flex, because of the material we've used, it'll [00:21:00] conform to anybody's shape or size.

Oh, wow. So if you have one breast that's larger than the other, which we all do, but especially if this a significant difference, Uhhuh, it'll provide you the same control over either breast at the same time. Oh, wow. Yeah. Nice. Yeah. Okay. And are they, is it like a sports bra and that it's like, you know, washable and you just mm-hmm.

Toss it in the washer and you're good? Yep. Nice. Yep. So you can put 'em in the washing machine. I hang dry mine. Um, Uhhuh, they'll last longer if you hang dry them. Yeah. I've put it in the dryer on accident, of course. You know, like when I'm in a hurry and I'm just throwing everything in there. It hasn't hurt.

It, it happens. Yeah. I would recommend hang drying because they last longer. Um, you'll see I look backwards. This one all the way over to the edge there. Yeah. That is the, the new, well, it's actually not the newest version. I'll get to that in a second. That's, um, a newer version. So that, this has been a fun process because like the creation of the max, you know, I felt really good about it and I was getting great feedback and then listening to women and they were telling me what they didn't like about it.

Mm-hmm. [00:22:00] So, you know, trying to problem solve that. Okay. What can we do to make it better? What can we do to, to create a product that is what these women are asking for that still does this Uhhuh. So we created the Flex. So there's been pros and cons. You know, Uhhuh, they both have their, their things that are great about 'em.

Um, and then continued feedback was that women wanted that functionality, but they didn't wanna have to put it on over a sports bra. They just want it. Oh. Uh, in a sports bra. Yeah. Holy crap. That took a long time to figure out. Like, that was not an easy thing. And I, again, I don't sew, but it, it is truly engineering.

So thank gosh I have the, you know, I have a really great team who helped me with that. But this product, um, that's got the same, um, function, uhhuh the same technology Okay. Engineered into an actual sports bra. So it's just one, it's just one. One and done. Yeah. Okay. Yeah. So pretty excited about that. That's just, that's pretty new.

Penny Fitzgerald: Yeah. That's amazing. And, and just to think about your process in doing all this, like to find mm-hmm. [00:23:00] You know, to make a prototype and to have help with that. And then you have a team and like, so how are you marketing this? Are you going direct to consumer?

Frankie Elder-Reedy: Very poorly. I'm a mess. I'm telling you, this has been from the entrepreneur side of things, this is absolutely the hardest thing I've ever done. Well, you're doing every, wearing all the hats, doing everything. It is a beast. Um, I've owned several businesses in my life, but they all, they've all been like brick and mortar retail type situations in the town that I'm from.

And it was basically like, you know, this, this is a gap in this community. This community could use this. So, you know, made sense. Um, for example, a liquor store. I mean, there was Hello? Like I knew we were gonna get along. Yeah, the, um, I owned a liquor store for 18 years. It was a lot of fun. Um, and the, it was a dry county, so there had never been a liquor store.

Oh my gosh. I don't know how to say this. You were very popular. [00:24:00] Oh, the, the booze is popular. Um, it was a lot of fun. Um, but I tell you what, you put, you put booze on a shelf in Linn County, Kansas for the first time ever, and you don't have to advertise it. I mean, it doesn't require any word market. Yeah. So that was, I'm not gonna say it was easy.

It certainly wasn't easy. Yeah. Um, but it wasn't this hard, this is a totally, it's a d Beast, different animal. I mean, I had just, I quite frankly, have no idea what I'm doing when it comes to the marketing. And it's, it's difficult because I'm 47 and I, I'm not really adept at social media. I like to look at social media, but I don't feel, uh, yeah.

Really confident in mm-hmm. Or even mildly confident in posting and knowing what to post and how to do it. Mm-hmm. But I don't know what people wanna see. I don't feel great about that at all. So that's been a huge barrier for me. Yeah. Because I think the women who really could use this product, they just don't know it exists.

Yeah. They have no idea. Exactly. So I don't know how to, I don't know how to change that. [00:25:00] That's, that's been kind of a mystery from day one. 

Penny Fitzgerald: That is so common. That's one of the things that I teach Frankie. It's just, um, you know, 'cause most of the women that I work with, they don't know where to start. They get overwhelmed so they don't start.

Right. You know, and it, and how do you know, women don't wanna feel spammy. They don't wanna feel that right factor, that salesy feeling. 

Frankie Elder-Reedy: Yes. And I feel like that's all I've done. 

And it's been, well, just from my very limited, like little to no knowledge of how to do it. I'm just like posting videos. A lot of videos of myself, which is not easy because the vulnerability it takes to even put yourself on camera. I don't love that. Exactly. So I'm posting videos of my boobs bouncing, and then I'm getting more men followers.

Oh yeah. Yeah. So it sucks. 

Penny Fitzgerald: It's really difficult and you can't, you cannot get the word out if you're afraid to be seen. Right. And then how [00:26:00] do you get over that? And how do you stop the trolls and, well, you don't, but No. You know, how do you make it at least safe so that you're not right. Oh my gosh. Yeah, there's a, that's big.

It's big. So what, okay, so how long have, have you had the product? How long has it been out there? 

Frankie Elder-Reedy: So the max was launched in the summer of 2023. Okay. So that's when we started. And it's just, you know, I said, I'm, I'm, I just wanna be a good listener. Like more than anything. I want that, I want to be a good listener.

And I actually come up with. Solutions, like real solutions. Right. You know? Yeah. So it takes, it takes time, it takes patience and hello. It takes money. I mean, that is a, like, oh yeah, this isn't cheap either. Mm-hmm. I a hundred percent believe in myself. Not every day, not all the time, but know everybody got their moments.

But I do believe in myself and I believe in this product. And I believe more and importantly, I believe [00:27:00] in like the, the outcome of what it's, like, what it's doing for women. You know, how it's gonna help Uhhuh. Yeah. Yeah. For sure. So if I, I feel like if I keep my eye on that, that's helpful, but it still doesn't like fill a gap of like knowledge and, and expertise and skillset Yeah.

In marketing. You know what I mean? Yeah. It's just, yeah. 

Penny Fitzgerald: Do you have a, um, a marketing person or a team that's helping with that? I. 

Frankie Elder-Reedy: I just started working with somebody just this month. Okay. So, okay. Um, we're gonna, yeah. Brand new and I feel really encouraged. Um, they've been tremendously helpful already. Uh, it's just gonna, again, it takes time and patience and Absolutely.

I'm really honest. You, I am, uh, the, if I'm here to learn patience, this is the thing that's this this is the thing, yeah. Is the thing that, that's handed to me to do. 

Penny Fitzgerald: So I learned a long, long time ago, never pray for patience. Right. Yeah. You've gotta be really [00:28:00] careful about what your orders are. Exactly.

Don't order that up. You're gonna get the delivery. There's no doubt that. Exactly. Exactly. So are you, are you direct to consumer or are you in stores? Mm-hmm. Or how do, how do you people find you?

Frankie Elder-Reedy: Yeah. Direct to consumer. Uh, the website, it's, um, my Wrax, I spelled Wrax crazy. Um. So I always have to spell it.

It's, uh, my Racx, M-Y-W-R-A-X. 

Mm-hmm. 

And I would love to share with you, if it's okay, just kind of the, the, the little story about the name. Absolutely. Um, it's just, I mean, it's kind of like obvious, I guess sometimes it's Wrax, you know, Wrax. Yeah. It's, it's kind of a play on words, but the reason I spelled it that way, um, is because my middle name is Ray and my dad named me and he named, he spelled Ray WREY.

That's how my middle name is spelled. Oh. And so spelling it WRAX was like, kind of like my nod to my dad. That's just my kind of, my [00:29:00] kind of gratitude. That's amazing. Oh, I love that. Thank you for letting me share that. 

Penny Fitzgerald: Yeah, for sure. Well, and your logo, it's, it kind of tells the story about the product too, a little bit.

You know, it's got the x that 'cause doesn't the, the product go across your body? Yes. 

Frankie Elder-Reedy: Yeah, the original design it mm-hmm. It, it's got a similar, um, it looks like an X. Yeah. Yeah. So I, I appreciate that fee. I'm, I'm definitely open to feedback. I get a variety of feedback and it's, it's just, I mean, I, you can't make positive changes if you, you know, I can only see from my perspective, so it's like I gotta get outside the jar.

Um, so I, yeah, I would love to hear your feedback on the logo because I have been told that it's too hard, it's not soft enough for a product that's for women. Oh, huh. Um, and I've, I never thought of that. I've told the colors are too hard and bold as well. Huh. So play man. I was like, yeah. I mean, I can see why they say that for [00:30:00] sure.

Um, so yeah. 

Penny Fitzgerald: Wa was it a marketing person that told you that, or, mm-hmm. Okay. Hmm. Interesting. Yeah, I was, it's kind a bold product though. Yeah.

Frankie Elder-Reedy: And I was going for more of like a warrior vibe. Yeah. Because I have had women tell me when they put it on, in fact, the first three women that put this product on.

Mm-hmm. I'm not, 

this was another one of those, just the coolest thing ever. The first three of my friends, they're my friends, Uhhuh. So the first three women that put this product on the max, they all said the same exact sentence. I feel like a warrior. Oh, wow. And so that was feedback that I was like, oh wow.

Like that's, 

mm-hmm. 

Hello. That's really cool. So it was just, it sort of made sense, you know? Yeah. That time. Yeah. 

Penny Fitzgerald: I don't personally, I don't feel like it's too bold because that's, you know how, you know, it kind of goes along the same way, like we're how we're taught to be as women. [00:31:00] 

Mm. You know 

how don't be too loud.

Don't be too big. Don't be too much. Don't be extra. Yeah. You know? Well, how about we allow ourselves to be bold and be heard and be seen and

Frankie Elder-Reedy: that feels fresh. Yeah. Yeah, I appreciate that because I'm gonna be honest, like I, I am, um, I use the word aggressive, but I don't, I don't mean it in the sense of like, um, uh, in a negative way.

Penny Fitzgerald: Right. Like, like women are taught you don't, shouldn't be too aggressive. You shouldn't be too, yeah. Oh yeah, yeah. Oh, absolutely. But it's just like my natural men are not told not to be aggressive. 

Frankie Elder-Reedy: No, not at all. But like, I feel like, um, it's just naturally who I am. So it's, it's fun and it's fresh and it feels good to have another woman say, like, you know, that it's safe for me to be big and it's safe for me to Yes.

Um, not tamper myself. Yeah. And it's not easy to do. I mean, I, I, no, I have [00:32:00] to, yeah. I have to work at that. Yeah. You have to work at, um, not that I, I don't think that I'm unauthentic. Um, but there are def, there are definitely times that I am like, mm-hmm. You know, it's not, not entirely sure of myself. Well, right.

Penny Fitzgerald: It's, it's kind of a reprogramming almost. Mm-hmm. Absolutely. You know, you have to kind of relearn that. Okay. I can, I can be seen on social media. I can say these things. I can tell, tell women what this product is all about and why it's important, you know, why it was important to you, how you created it, how it, how it came to be, and what you hope to do with it.

Mm-hmm.

Frankie Elder-Reedy: Without what, what I hope they do with it. Yes, for real. Like, go be a warrior. It makes me so excited. I want, can I tell you about that Wrax challenge that Yes. Yes. So the Rack Challenge is, um, I've said that my favorite moment is just putting it on bodies, but I've kind of just recently decided to do what I'm calling the Wrax Challenge.

And [00:33:00] they're doing three, um, exercises for 30 seconds each, and they're am wrapping it, so as many reps as you can get. And they do that in whatever sports bra they've arrived in. And then I have them put the Wrax Flex on and do those same three exercises for 30 seconds again, and I track their reps. So far, every single woman who's taken the Wrax Challenge has cranked through more reps in the same amount of time.

Wow. Wearing versus not having it. Oh, Uhhuh. And they're reporting a significant difference in the degree of comfort that they experience too. So I'm, I'm, from a strategic standpoint, from the entrepreneurial standpoint, what I'm hoping to do with this, because I am like. So little budget, right? I mean, it costs so much money to go to these huge events.

It's, mm-hmm. It's insane. So I'm trying to find gyms who will allow me to come in and do this basically experiment. Mm-hmm. And I'm gathering this information, so I'm keeping track of it in a, on a spreadsheet. So I'm getting qualitative and quantitative data uhhuh from women who I don't know, you know, I, I, this is their first experience, [00:34:00] so it's, this is their real thing.

I'm asking them these questions and then I'm also asking them if I can video their, like, just some quick questions like, what did you, how did that feel? Like, that type of thing. So I can use that, um, to tell their story. Because I think that's what I've been missing in my marketing approach is I'm just like, oh, social, yeah.

Here's my, here's my boobs bouncing, here's my boobs, testimonials. You know? And I don't think people wanna see that. Well, maybe there's some people wanna see that, but I think women wanna hear from other women and they don't, honestly don't think they wanna hear from me. They wanna hear from users. So test cases.

Yeah. Yeah. So how does it really work? Mm-hmm. Mm-hmm. So it's fun for me because I get to have that experience with, with people in person, you know? Yeah. And, and have these conversations and learn from them and watch them have their first RACs experience and, and addition to like, you know, if they're, if they'll allow me to get, you know, a quick video, I'll have that Yeah.

That I can use on social media. So that's my new approach. Um, I [00:35:00] love it. To, to work at this like, you know, inexpensively, right? Oh, yeah, exactly. Yeah. The data to back it up too. I mean, that's, that's huge. Right? Right. Absolutely. So I've tried to partner with some universities, Uhhuh, um, to get actual scientific studies, studies done.

Oh, that's uhhuh. It's just, I just keep hitting some, some. I don't know. Walls is like, yeah, I won't, I won't, I don't wanna call out the universities, but I had one I was really excited about and everything was in place. Mm-hmm. Um, the proposed study, everything was set up and then the, the professor left the university, so Oh.

And I'm talking about like months of work to get it set up. Yeah. Yep. And then so I, okay. Shifted, connected with another university and had some great conversation with them. Proposed study is all done and complete, and then they told me they need, uh, $10,000 to do it. So I'm not in a position from you.

Mm-hmm. 

I'm not in a position to do that right now, [00:36:00] so I, I'm just like, kind of trying to figure out, I'm, I haven't given up, just trying to kind of figure out how I might still be able to do that because I, what about, I really feel strongly about getting like, unbiased first person, like Yeah. Their first experience with it.

Um, actual like data, you know? Right. Because I'm telling you, it makes you faster. Literally makes you faster. 

Penny Fitzgerald: That's, well, a couple thoughts. What, what about, um, like going into a college or university where you're going with the idea or, or pitching the idea that this is gonna make your athletes be able to produce more, they're gonna feel better, they're gonna, you know mm-hmm.

I wonder if they would do a test for you at least, you know, and not necessarily even, you know, scientific data showing things, but Yeah. Just a trial, a use case trial, yeah. Mm-hmm. Mm-hmm. I wonder about that.

 I would definitely be open to that. Yeah. That'd be cool. Well, and the other thing that occurs to me is that, okay, [00:37:00] so women who use your product mm-hmm.

Are probably gonna be healthier because they're, if they're doing more reps and they're doing more efficiently and being, you know, feeling like doing it longer and better. Yep. They're gonna be healthier and more fit. Absolutely. 

Frankie Elder-Reedy: And I, I, I always wanna be like, clear that I'm not a doctor, right? So I am not making this claim at all.

We just play one on tv. I'm just, I do wanna say like, there have been customers of mine that have told me that it improves their, it, that it improves their posture and their form. 

Yeah. They're posture too. I'm not making a claim 

because I'm not a doctor. I can't do that. Um. Mm-hmm. However, I do have, uh, uh, I do have a doctor who's, uh, I'm gonna have a conversation with soon Uhhuh, um, to talk about a possible like endorsement or statement that could be made.

Yeah. Um, I don't know that would make any difference, but. Can't hurt to try. 

Penny Fitzgerald: Right, right. Absolutely. Yeah. Well, yeah, a physical therapist or occupational therapist [00:38:00] or, you know, sports psychology or fitness person. All of the above. Yeah. All exactly. Yeah. 

Frankie Elder-Reedy: And it's like, I get, I'll tell you one of the challenges with this business is that there are so many like avenues that I would like to pursue.

Yeah. 

All the things that we just talked about. Right. And then I have, um, I haven't made this announcement yet. I'm super, because I don't know how this is, this is a great example of how I don't know how to social media. I have an influencer who's got over 2 million followers. 

Oh, wow. Uhhuh, who is 

absolutely in love with this product.

Oh, oh, cool. Like she was gushing about it. I've asked her for permission to, to share the screenshots of our conversation when she, where she's gushing about it, and she's like, yeah, yeah, you can share whatever you want. I'm like, okay, now I'm just sort of sitting here like, but I don't know how. Like, 

I know my, 

I know how as far as like you upload it and you click share that part I know.

Yeah. I mean, I don't know how to do it in a, like, [00:39:00] storytelling, you know, like I'm, that's the part that I'm like, I don't know what to actually do with this screenshot to make it Okay. Mean anything to people who would come to my page to learn about this. Okay. So that's a real hangup for me when I say I don't know how to do social media.

That's what I mean. Um, but I have that whole avenue and she's an equestrian, so it's like, oh my, this whole other like, world opens up. Yeah. I don't know anything about horses. I don't speak the language. Uhhuh Buthuh, I'm absolutely like, thrilled with the feedback that she gave me because she said something about, I think she said something about a two point, I'd have to go back and watch the video, uh, but she was able to do something Uhhuh wearing my product that she wasn't able to do without it.

Oh, wow. I was like, it's just, it brings me so much joy to know that it's making that kind of an impact. I can't speak, I don't, I don't speak that language in order to really communicate what it I, but yeah, I don't know what to [00:40:00] do with that information. Okay. Does that make sense? 

Penny Fitzgerald: It does. And we should work together because this is, this is the kind of thing that I coach women on too that, you know, have this.

So what, how was your conversation with her? I mean, what did she tell you about, um, the product? Because this is, this is kinda the thing that, um Okay. Okay. Would be shared.

Frankie Elder-Reedy: I don't know how much time you have, but I'll just pull it up real quick. She first sent me a picture of her wearing the product Uhhuh.

Yeah. Um, and let's see, I'll get back to that real quick. And then her, her first statement is, first of all, I love this and it's like, I. Uh huh. Capital Letter, capital letters in love. Um, I just put it on like 10 minutes ago, but I love it. I normally have super rounded shoulders and kind of a hunch where my broadband sits, but this is pulling me into great posture, Uhhuh.

I also love how sn it is on my ribs without impacting my breathing. It feels very secure and comforting. Like a thunder shirt for dogs. This is not the first time I've heard [00:41:00] like she's another person that said that. Wow. Um, so I mean, and she just kind of goes on and on about it. Dude, I love it. My back started to hurt on my ride today, so I reached for it and it helped so much.

Wow. I mean, it's just, it's like it goes on and on and on. Oh, nice. But she's like, she asked me if I was a witch. Hmm. The very best kind of witch. Really cracked me up. She, yeah, she really cracked me up because she's, well, she's a, um, she's a comedian, so it's Oh fun. I'm so overjoyed to just even get to know her 'cause she just is a, yeah.

A cool human. But, um. We're having a lot of fun with it, which is what I really want to do too. Like I wanted to make a huge impact in, in the world, on the health and wellness, mentally and physically for women. But I also just wanna have a hell of a good time doing it. You know, like, well, what's it for if you're not right?

That's it's, and it's a fun topic. I mean, who doesn't like to talk about boobs? Why not have a good [00:42:00] time? You know? 

Alright. We might as 

well. Part of my marketing strategy, I think, should be that we're here to make men cry.

Yeah. That's where I wanna go with that. So we take our energy from the first part of the conversation that's like, yes. You know, can I cuss? Is it okay if I cuss on your phone? Yes. I can beep it if it's too, you know. It's gonna be, it's gonna be rough. But this is where I'm like, I, you know, if you don't want me to tamper myself, if you want me to be real with you, I'm gonna use you.

Be you. I'm gonna use the F word. Um, at the beginning of the conversation when we were in sort of in that you energy against men. Yeah. Yeah. That's, that's not necessarily that I wanna be you against men with my marketing, but I wanna have fun with that energy uhhuh. I wanna transmute the energy into a joke and a lightheartedness and take the heaviness out of it while we're still acknowledging it to a degree.

Right? Yeah. So it's like, oh, you thought you were gonna see bouncing over here? Ha ha, sucker. Oh, I get it. [00:43:00] Like, I'm gonna make you cry 'cause it's gonna be gone. There's not gonna be anything. No, no tear, you know, like no bouncing. So, um, the men are just over there. Oh. You know, oh, about it. Kind of where I wanna take it, but I don't dunno to do that either.

Penny Fitzgerald: Yeah. Yeah. And I would not know, know how to take it that direction, but I would be, um. Yeah, I, well do men, do men, really? Is that their thing? Love to watch boobs bounce. Yeah. 

Frankie Elder-Reedy: Absolutely. Huh? Yeah. Think about that Baywatch scene. This is one of the thing, this is the, this is the kind of stuff that I have in my mind.

Like if I had the Baywatch scene where the, they're in the bikinis and they're running and it's slow. Yeah. Oh, yeah. They eat that stuff up. 

Penny Fitzgerald: Ew. If I can, I don't get that. I really don't. I mean, maybe I'm old. No. Newsflash. I am old. I just, I don't that just, okay. I, the thought of watching a [00:44:00] man's junk bouncing, like, no, no.

Well, first of all, not attractive. 

Frankie Elder-Reedy: No. But the female form is way more attractive than the male form, so, okay. All right. I'm not trying to be weird, I just like No, no, no. Yeah. Aesthetically art, like perspective. I have learned so much today. I wish I could have, like I should have sent you a sample to experience it before our conversation.

I dunno why I didn't think of that. 

Penny Fitzgerald: Well that's okay. We'll get that done or something. Make that happen. Um, well, and I'm definitely gonna include links to find the product and you and learn more and, um, connect with you. Um, yeah. On social media and stuff too.

Frankie Elder-Reedy: I appreci that and anybody who's listening that, that is like, Hey, I have an idea for you.

Honestly. Like I am open to ideas, but also at the same time it gets overwhelming. 'cause like I said, there are so many ways to take it. [00:45:00] Exactly. And I'll mention, um, combat sports is one of 'em. Mm. And it's crazy to me that growing up in the household that I grew up in, wrestling household. Mm-hmm. Right. That it didn't really occur to me.

How useful it would be for that. But it's, I, they didn't have girls wrestling when I was in high school. They would have, I definitely Right. It's a thing now. Yeah. It's a, it's an awesome thing. Like I love that, that sport is, I love it. I'm obsessed with it. So, um, I have a good friend who owns, uh, it's called Yes Athletics, and she makes wrestling shoes for women because her girls were wrestlers and they didn't, they had to buy boys' shoes.

Oh, wow. And it just, that's a whole thing. There's actually fewer injuries now with female athletes because they're being outfitted in shoes that are made for their feet. I didn't realize there's such a big difference in the anatomy of men's versus women's feet. Anyway, that's the whole thing. Mm-hmm. Um, so she has, uh, she has informed me that there have been so many wardrobe [00:46:00] malfunctions with wrestlers that they actually had to adopt or add a rule.

For wrestling that states something about they have to wear a, a full coverage sports bra, which I get that, that they're adding the rule because they don't want that. No one wants that to happen. That's obvious. No. Yeah. Um, my position is that, yeah, no one wants that to happen. It's not like these young women were wanting this to happen.

Can you imagine how mortifying would be? Oh my god, a high school girl is be, be mortified, mortifying to be on the wrestling mat in a match and have your boob come out the side of your sea. Oh my God, not okay. Mm-hmm. So I, I'm gonna assume that these girls were already wearing full coverage sports bras, let's be honest.

Yeah. Yeah. Come on. They weren't not wearing full coverage sports brass. They didn't, it's not that they need diff, like they don't need a rule. They need gear that works for the sports. [00:47:00] Exactly. 

Yeah. 

And there are no sports bras on the market other than this, that prevent lateral movement. Mine's the only sports bra on the whole market that prevents lateral movement of the breast.

So it's like, it, it's, that's a whole nother avenue to pursue or, or to, uh, I don't know, tap into, I don't know what the right words are there. Um mm-hmm. But yeah, I, I get pretty passionate about that too because of like, these kids just need better gear, you know? And I, you know, I'd love to see Wrax being part of their uniform.

Like a kid gets a football helmet. Yep. This should be part of the uniform. Yeah. Have you pitched that to any high school? I. Like wrestling coaches or, um, I have not pitched it yet, so I reached out to, um, uh, I reached out to a high school recently and I have, um, a meeting with AD and the wrestling coach.

Cool. So, um, it was gonna do maybe like a pilot program. Um, yeah. Nice. But, you know, we're, we're past the wrestling season now for the high school [00:48:00] season. Oh yeah. So, um, you know, something that, you know, I'm also working on, but that's, it's, 

Penny Fitzgerald: it's on that list, right? Of all on the list, all those things. It's on the list.

Absolutely. I get it. Yeah. Yeah. I'm kind of in the same boat with the, you know, being a solopreneur, you have this list of things that you wanna pursue and these things that are important for your business. Mm-hmm. And then you try and pri prioritize it, but where do you start? And Absolutely. Yeah. Exactly.

Absolutely. You need support in a lot of that stuff. I've been using, um, chat GPT for a lot of, I. Um, like brainstorming and strategy and ideas and like to get a, the ball rolling and mm-hmm. And it really helps, um, you know, try and I'm way more productive now, I think because of using that tool. Oh my gosh, yes.

I mean, it's a game changer. 

Frankie Elder-Reedy: Absolutely. Yeah. Yeah. I use it frequently. 

Penny Fitzgerald: Cool. Well, and I'm, I'm thinking about your influencer that you were talking [00:49:00] about too. Mm-hmm. Mm-hmm. She's given you permission to use her words and like screenshots and stuff. Would she be okay with that? That's cool. Yeah. 

Frankie Elder-Reedy: She's given me permission to do that Again, I just, I don't really know how, like, I'm not really sure what to do with, what in the marketing world is considered an asset.

Like, I don't know what to do with it. Do I put a frame around it? Do I put like a little smiley face? I, I, that's no idea. Am I supposed to tag her? Am I supposed, what am I supposed to do with this? It's a fantastic, I think you might be overthinking it a little bit. Oh, probably. I mean, I'm sure I do, but it's like, pretty much everything I've done so far has like kind of fallen flat, you know?

So it's, oh, it's also sort of like this, well, I'm obviously not good at this, so, oh, I, I, I feel like. I haven't been doing it well. So I'd like to improve my skillset, Uhhuh, but I also don't want to be, if I wanted to be a marketing specialist, I'd be doing that. That's not what I want to do with my life.

Yeah. Not that, that's not a wonderful thing to do. I just [00:50:00] suck at it. So that's not what I wanna do. I just, you know, it's like the chicken and the egg thing. You know? I need the good marketing to sell the product, but I need the money from selling the product to pay for the marketing. It's, it's the same story that, oh, I get it.

Entrepreneurs have. Yeah. And you know, I don't know about you, but it's like, uh, I think some days too, like my husband might come home later today and well, he'll, he will come home later today. Um, he doesn't ever ask me, but sometimes I think in my mind, like if I was to tell him what I accomplished today, sometimes I'm like, what did I accomplish?

And I feel like I've been busy all day. Yeah. Do you, does that ever happen? You

Penny Fitzgerald: I've, I've heard this. Yeah. Well, and I've been in that. Situation it. Yeah, yeah. Because you're getting ready to do something mm-hmm. Instead of actually doing it. Mm-hmm. Yeah. And, and I tell my students and, um, clients this a lot too, that, you know, when you're starting something like you, you don't feel like you're good at it.

Mm-hmm. This [00:51:00] marketing thing is different. It's you're, you're creative, you are wanting to be helpful to people, and you're trying to get this out into the world, but the marketing piece of it is just awkward because you're not, you haven't done it enough. And when we first start doing something, we're gonna suck.

We really are not good at it. You, it's not in our wheelhouse. It's not our thing. Right. Right. So, I mean, you can find a million things to do that keep you busy. Mm-hmm. So that you don't have to get outta your comfort zone and take that first step towards doing this new thing. Right. It's just, it's, it's difficult as a, I get it, you know, being an entrepreneur, you just have to take that risk and jump outta your comfort zone and realize, oh my God, I didn't die.

Frankie Elder-Reedy: Yeah, no, true. True. I mean, it's, it's like I've, I think I've gotten past, like, I don't really necessarily have a fear of being on camera Uhhuh. I don't have a fear of it. I just, it's not my favorite thing, but I'll [00:52:00] do it. It's not like a uhhuh, it doesn't produce a lot of anxiety for me or anything, and I don't mind even being on stage and speaking.

That's that type of stuff. I don't love it Uhhuh, but I can do it. Um, but it's not social media. I just don't know. I feel like it's the how part, you know, like, I mean, I, yeah, I can keep putting my boobs out there, but it's not generating anything, so what's the point? That's where I've, I've gotten to this like place in my mind where I'm like, what's the point in posting at all?

Because it doesn't, it's not changing anything yet. Yeah. No, and I, I'm not, I I'm just saying that's like a mindset that I struggle with. Oh, yeah, yeah. 

Penny Fitzgerald: No, I get it. That's a, that's very common. Yeah, for sure. Mm-hmm. Mm-hmm. Well, I wonder about your, your influencer friend, if she would do a video for you, would she?

Frankie Elder-Reedy: She's definitely gonna be doing some videos, so, so, yeah, she's, um, she's working on it. Uh, and so what, what happened with that was, um, she literally posted on her page, uh, I can't remember exactly what her words were, but she's like [00:53:00] sitting on a horse and she's like, Hey, sports bra companies, like if you feel confident in your product.

I have was a double or triple Ds, and I'm a horseback rider with over 2 million followers. So if you feel confident about it, send me, you know, send me your gear or whatever kind of thing. Um, so she was like looking to do wow. Looking for, for products. I didn't think it was gonna happen because I wasn't really getting any responses from my comments or messages.

And then it was some time went by and she did message me back and, um, she said that her team and she and her team decided that they, they decided not to take anymore. But then they read my message and they were like, we have to take hers because she's, that was really funny. Whatever message it was that I sent to selves, it worked out.

It worked out. And it's working out. She is, um, she's awesome. She's really hilarious. She's your people. She's my people. And I mean, I think it's okay if I say, I mean, I, like I said, I haven't, but she told me it's fine to like uhhuh, let people know. Um, it's Hayden Crystal. Hayden Kristen. [00:54:00] Okay. And, uh, she's a comedian, so I mean, honestly, like, just check her out 'cause she's funny.

But she was on, um, America's Got Talent. Oh, really? As comedian? Yeah, she's um, she's a spectacular human. I'm really just enjoying kind of Oh, that's cool. Ignore. That's cool. Yeah. I'll, I'll, um, I'll get the link from you and then put, put that in the show notes too so people can Oh, okay. Yeah. You know, cross look at all this, the different, um, yeah, look at her profile, look at your, and yeah, check it out.

Penny Fitzgerald: Yeah, for sure. I, my wheels are turning 'cause I've got, I've got some friends that are, um, horse people too. Um-huh. Interesting. Definitely wanna get them, um, to look at your product and see if they would love it. I'm sure they would. 

Frankie Elder-Reedy: Well, if they have big boobs they would. I'm sure they would. Yeah. Now, I, I wanna say though too, like you don't have to have big boobs for this to make an impact.

So that's sort of like a, um, an assumption I think that people make because of, probably because of the way I'm talking about it too. Because I'm like, I have big boobs. [00:55:00] But um, for example, I have a friend who's a, a cross country coach and she's a B cup. So we're not talking about big boobs. She did the rack challenge, same ex, same outcome, notice noticeable difference in significance in comfort level, crank through more reps in the same amount of time.

And she bought the product, she walked out the door wearing it and like, I don't wanna take this off, kind of thing. And she was surprised. She was like, I didn't have any idea how much of it, like, I thought I would need to be bigger chested for this to make a difference for me. Yeah. But the reality is all boobs move.

You have boobs. Yeah. They're moving. 

Penny Fitzgerald: There's not a skeletal system in there. 

Frankie Elder-Reedy: No. Nope. So I thought that was interesting. Because she was, you know, there was good, it was good feedback and information and, and like a good experience for me too because, um, yeah, and it's not the only time that's happened, but [00:56:00] specifically with a cross country coach, it was a good conversation.

Uh, yeah. Yeah. 

Penny Fitzgerald: That's great. I would think high school coaches, especially high school, college, a lot of the coaches, a lot of physical, you know, trainers, those kinds of people would be really interested in a good contact for you. 

Frankie Elder-Reedy: Yeah. I like, I fabulous. I just don't know how to, I'm still working on how to actually make all that happen, you know?

Well, it's a long list, I'm sure. 

Yeah. 

Penny Fitzgerald: I get it. Yep. Wow. Okay. So at the end of every one of my podcasts, I like to bring it around to something fun. I think we're, I think you're my people, so I love that. So what's, yes, um, what is your favorite, um. Adult beverage or glass of wine? What do you like to drink?

Frankie Elder-Reedy: My favorite adult beverage right now, I would have to say I kind of go through these, uh, especially through the years of owning a liquor store.

I mean, I just kind, I try everything. [00:57:00] Yeah. Um, uh, my favorite right now is probably a dark and stormy. I love dark and Stormy. Ooh, Uhhuh. Um, I love some ginger beer, so that's a, that's a good one. Mules are good. Yeah. But I, I prefer dark and stormy and then, I don't know, like just a a a light summertime drink is just a good old gin and tonic are are vodka tonic.

Penny Fitzgerald: Yeah, those are, those are pretty tasty always. Yeah. Yeah. So what's a favorite memory shared, you know, sharing a beverage with girlfriends or, you know, your people. 

Frankie Elder-Reedy: Yeah. So I'm actually gonna, I, I hope it's okay that I future paste this instead of, instead of past. Sure. I wanna talk, I wanna tell you about what my favorite experience is gonna be, celebratory being celebratory with beverage.

Um, my son is moving to Seattle at the end of June Uhhuh, and we are gonna have a going away party for him. And I am overly, like, I'm so incredibly proud and excited for him. [00:58:00] He has overcome so much to get to what, where he is. He has a condition called Chiari malformation. I don't know if you've ever heard of that, but never heard of it.

Um, it's wild. Basically his brain was falling out of his head, all this. Oh yeah. And it's not anymore. It's, it's not and seen and people are probably be like, what the hell? Okay. Um, yeah. So, um, he, he had a, a surgery in Barcelona. Spain is literally the only place in the world that does the surgery that he, he really needed.

They do treat it in the United States, but I won't get into all that. They don't treat it. Well, in my opinion, okay, it would've been a very invasive surgery and a very long outcome, and it would've just treated symptoms that wouldn't have been anyway. So I am just like, I'm so happy. I've never been more happy.

Truly, with the exception of the day he actually had the surgery because he was essentially disabled and he, he's now, he's, he's 21 now, Uhhuh. Um, so [00:59:00] to be, to go from so limited in, in life and what his future looked like to wide open, he has no limits whatsoever and he can go do what he's, whatever, whatever, whatever amazing things he's gonna do.

Oh, my answer is, um, a future paced best beverage of my life, celebrating, um, my son's bravery to, to, um, wow. Just do something big. Yeah. Yeah. So he's, he's moving, um, to Seattle. Um, for, to work to, um, um, he wants to go, he's gonna go to Shoreline Community College because he, his ultimate goal is to go to UDub, university of Washington.

Okay. Yeah. And so he wants to be, uh, he wants to go to Shoreline so that he'll be there for a year so that he would be an in-state resident. Gotcha. Yeah. Okay. And what was, he went to study, what's his, um, his joy? This is, this is, [01:00:00] um, my crazy answer. Computer stuff. I don't know. Like he's, I don't speak that language either.

Okay. That's okay. Something in computers. He's probably gonna be like, God, mom, I told you a million times. I know. He's gonna do something awesome though, that's for sure. That's nice. Oh my gosh. I, yeah, that's gonna be amazing. So, um, and this is happening this summer. He's, he's, yeah, he's gonna, he's gonna, um, he's gonna be moving at the end of June, so Oh, yep.

Running outta time with him. 

Penny Fitzgerald: Well, yeah, there's that, but. You know, for, to see them spread their wings, and especially in this case, to be Yeah. Independent and being able to follow those dreams and chase it. Yeah. That's amazing. 

Frankie Elder-Reedy: Absolutely. I, I'm like, I, I'm just, there are no words to describe how happy I am for, yeah.

Penny Fitzgerald: Oh, well, and you've set a GA great example. You're chasing dreams too. I feel like. 

Frankie Elder-Reedy: I think that matters. You know, [01:01:00] it's kind of hard to own. 'cause you don't wanna just be like, yeah, sure I have, but it, it does matter. It does matter. You have to see people and I mean, I look for people like this. I, I think it's important that you, whatever, whatever your goals are, like, you find somebody who's done it.

Yeah. It doesn't have to be the exact thing, but it's, it's important to have, um, to know that you're not alone and that you like Yeah. That it's possible and, mm-hmm. Yeah. All of that type of stuff, whether it's me or, or his dad or whoever, like. He, he has seen people just take action, you know, rather than Yeah.

Like complaining and not doing anything about it. Yeah. Or wondering what I'm for being an action taker. Yeah. Yeah. Yeah. 

Penny Fitzgerald: So many people get stuck too. Like, you know, you have these things you wanna do Yeah. And, but you're afraid so you don't take those [01:02:00] steps to move towards it. Yeah, absolutely. And totally understandable.

Frankie Elder-Reedy: Yeah. And, and that's why it's important to find people, you know, if you have those fears that are preventing you from doing things. Like that's why it's important to have conversations with people who've already done it. Yep. Proof of concept. 'cause you might find out that it's not, you know, it's not quite as scary as you thought.

Penny Fitzgerald: Exactly. Yeah. If you have some accountability and maybe some direction and, you know, some strategy. Yeah. It's big.

Frankie Elder-Reedy: Strategy would sum up everything that I need in my life right now. Oh my gosh. For this business. Yeah. Yeah. 

Penny Fitzgerald: Well, if I can help you, I'd love to, you know, I brain whatever. I mean, having a conversation about it is helpful.

Frankie Elder-Reedy: You know, it's, um, when you're a solopreneur it mm-hmm. And you have like, I don't, how do I say this? Um, it's, it's such an advantage to have conversations with people who, who do get it. Yeah. Who have been an entrepreneur, who can, who [01:03:00] have, uh, who can see like, at least have some sort of an idea and see the path that you're, you're working towards, you know?

Mm-hmm. 

Um, that's really important stuff, um, because it can get really lonely doing this. Mm-hmm. Like, it can feel super isolating. I could, you know, there have been times I've been in a room full of people and my mind is like. S just, I'm pretty much obsessed with it. Just like constantly thinking about Yeah.

You know, Wrax. Um, and, uh, it, I realize that I'm not even paying attention to like, what's going on around me because it's, oh, I, I've isolated myself. 

Mm-hmm. 

Yeah. It's easy to put yourself in, in a, in an isolated space. So it's, it's, it's important to connect with other people. Absolutely. Ev always, yeah.

Yeah. Very helpful to have conversations 

Penny Fitzgerald: being present. Yeah. Be being present with, with people and allowing, you know, when you hear their story, when you hear, [01:04:00] truly hear them, it's a gift. You know, it's a gift to them to be present with them and to be able to serve them better, to just understand where, where they're coming from and to mm-hmm.

Hear their point of view

Frankie Elder-Reedy: and all of it as you have for me today. So Thank you. 

Penny Fitzgerald: Oh, you're so welcome. This has been wonderful. Good. I'm so grateful to get, yay. It's right today. I know this, this hour went so fast. Has it been an hour? You're kidding. It has. It's been over an hour almost now. Yeah. Okay. But yeah, I feel like I could talk to you for a long time.

Frankie Elder-Reedy: I mean, we can definitely do this again sometime. Know. I would love that. I would love to know how I can be helpful to you because I, I, I ask that question a lot and it, I rarely get an actual answer from people, which is okay, because I think it's an unexpected question, but, um, I do wanna be helpful to you and, and because I feel like, I don't know, just, you know, reciprocal in [01:05:00] nature, it's, that's important to me too.

Penny Fitzgerald: Collaborations. Yeah. And for sure women supporting women, it's all about absolute us sticking together and lifting each other up. Yes, yes. Holding boobs down, lifting each other up. 

Frankie Elder-Reedy: New tagline. Who wrote that down? Is it? I'll listen to it on the playback. That's fantastic. I love it. Yes. Oh gosh. Well, on that note, yeah, it was good closer, huh?

Thank you so much, Frankie. Yeah, I appreciate this so much. 

 Well, this has been really fun. You are fantastic at, um, at guiding a conversation. 

Penny Fitzgerald: Oh, thank you. Yeah. I love this so much. It's been just. Amazing. Getting to know fabulous women and yeah. 

Frankie Elder-Reedy: How long have you been doing it? Um, 

Penny Fitzgerald: I released my first episode in November of 23. Okay. Awesome. Right? Is that right? Yeah, that's right. Okay, [01:06:00] awesome. 80 some episodes. 

Frankie Elder-Reedy: I, um, I appreciate just like the experience because it, it's for multiple reasons, but, um, I actually decided to start a podcast myself recently, but about chiari malformation.

Um, so I don't know what I'm doing, but, um, I'm gonna use chat GPT to help me figure it out. But 

yeah. 

Um, any, do you have any, um, any tips on like. I don't know. I think I'm just going to just push record and start record. Just, I, I'm not gonna overcomplicate that at all. I'm just gonna keep it simple. Start start talking and start posting and just see what happens.

I'm not even gonna uhhuh, I'm, yeah, yeah. But I'm getting, you get bogged down with the details, but, oh, I'm sure. And the last thing I need right now is to worry about more details of something else, but I, I feel so like, compelled to take action with that uhhuh too, that it's like, I can't, I can't just [01:07:00] freaking sit here and do nothing.

It's driving me crazy. So if that's, I mean, can't hurt. Right, right. 

Penny Fitzgerald: That's another course I teach too. Podcast podcasting. Mm-hmm. Really? Okay. No, absolutely. So I have a workshop that I, um, I haven't got the next one scheduled yet, but I do a, like an hour-ish workshop for free where I just answer everybody's questions.

Like, this is the technical you need. This is to keep it simple. This is, these are the software pieces that I recommend because they're easy to use. So you don't have to, you know, work with sound waves and how do I post it and how do I get it out there and Right. Yeah. All the things. So that's just a question and answer so that, you know, if you want to pursue it the next step, and then, then it's an eight week program after that for, okay, let's keep it all simple.

Here's how you set up your tech. Here's how you, here's the equipment you need. Here's, here's how [01:08:00] to publish it, here's how to market it, all of it. Wow. Okay. Cool. 

Frankie Elder-Reedy: And I'm gonna need, like, I, I, my cousin offered to help. He's in, he's in Seattle and I don't know, like he mentioned with sound and he's in the music industry.

Uh, so I don't know what that meant exactly. I don't know if that meant with like the, the posting, all that stuff. I was literally just gonna record on voice notes on my, on my phone. 

Penny Fitzgerald: And that's a good way to do it. That's a good way to start. Just start. Just start there. Yep. Okay. Yep. Okay. Yep. Don't worry about editing, don't worry about all the things and just post it on social media and, you know, so you don't have to worry about how do I format this for Apple or how do I format this for.

Frankie Elder-Reedy: Oh, okay. You know, all those things. Okay, gotcha. I appreciate that. Yeah. Okay. I very much appreciate that. 'cause more people that have Chiara need to know how they're doing this in Barcelona versus how they're doing it here. It's just straight up not okay. So I definitely wanna get loud about it. Yeah. Wow.

Penny Fitzgerald: [01:09:00] Yeah, that's important too. So many you are, you are on a mission to serve people. I mean, it's just Yes. Mm-hmm. 

Frankie Elder-Reedy: Absolutely. Yeah. There were some things like, um, like the, some of the, um, I'm a certified hypnotherapist as a another job uhhuh, so like, while we were talking about the mindset stuff, you know, like there's this part of me that's like, I know how to deal with it, uhhuh, you know, but there's only so much you can do for yourself too.

Exactly. And you can't like to be able to position yourself to see things that other people. It's, it's just this whole animal. So it's. I mean, I just really appreciated that part of the conversation too because it, it's, it's not really top of mind. Self-care isn't always top of mind. Yeah. And just kind of bringing it back to the forefront reminds me that it's important to address that and like Okay.

And then that the sort of like positive effects [01:10:00] of actually taking the time to address that, that'll kind of help me like automatically take care of some of these other issues that shouldn't really be issues only because of that limiting belief. You know what I mean? Right. Absolutely. So really appreciate that conversation.

Penny Fitzgerald: Absolutely. Yeah. It's so much easier to see in someone else, you know? Mm-hmm. What Oh, do this first for sure. You know? Right, right. Where you know you're dealing with it on a day-to-day basis that you can't see that forest 'cause you're in the trees. You know, it's just really difficult to diagnose and to strategize and Right.

Take that first step. 

Frankie Elder-Reedy: Mm-hmm. Yep. Totally get it. I've got, I've got a, I've got some steps to take today, so I appreciate that. 

Um, yeah, you've been, you've inspired me to take some action Oh, good. That I might not have taken, so thank you. 

Penny Fitzgerald: Well, you're so welcome. I'm excited to see your growth and to cheer you on and support you any way I can. I appreciate that a lot. Very cool. Well, I'm sure this is [01:11:00] gonna really hit home for a lot of women and, um, yeah.

I, we'll have to get this, we'll push this out so that more women hear it. 

Frankie Elder-Reedy: Yeah. That would be a good call. Well, yeah, I, I appreciate that. 'cause like we said, it is, the problem is that they don't know that it's available and they don't know what they're capable of without it, which is what I get, right. Yeah.

Like, I can't wait 'em to find out. 

Penny Fitzgerald: Yeah. Oh, that's cool. That's gold. Awesome. Thank you so much, Frankie. 

Frankie Elder-Reedy: Thank you. Okay. Bye. 

Bye. 

 [01:12:00]