Intuition Meets Analytics: Cinthia Pacheco on Soulful SEO & AI

If digital marketing makes you want to hide under your desk, take a deep breath—you’re not alone.

This week, I’m joined by Cinthia Pacheco, founder of Digital Bloom IQ, a marketing agency helping women entrepreneurs show up online with heart and strategy. Cinthia has a gift for making SEO, ads, and analytics feel human—because visibility isn’t vanity; it’s service.

In this conversation, we talk about how to bring more intuition into your marketing, how to make sense of data without the burnout, and why you don’t need to chase every algorithm update to succeed.

She also shares her new course, Found in AI, which teaches how to start showing up in AI-powered searches (like ChatGPT!)—in a way that feels approachable and aligned.

Inside this episode:

• What “soulful SEO” really looks like
• The difference between marketing for clients vs. to them
• How to stop reacting to algorithm changes and start leading with calm
• The mindset that makes visibility easier (and more authentic)
• Why blending data and intuition is your secret business superpower

✨ Learn more about Cinthia:
 Website: digitalbloomiq.com

LinkedIn: linkedin.com/in/cinthia-pacheco

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Transcript

Intuition Meets Analytics: Cinthia Pacheco on Soulful SEO & AI

If the thought of marketing paid ads and the terms search engine optimization and pay per click makes your eyes glaze over. Hang tight. You're gonna love this one. My guest, Cinthia Pacheco, breaks down digital marketing in the most human, approachable way. We talk about organic visibility. Mindset and how you can use both data and intuition to grow your business.

Plus, she shares how her new course is helping women get [00:01:00] found in AI searches without the overwhelm or the cost. Here is Cinthia Pacheco. 

[00:01:06] Cinthia Pacheco: Good morning. How are you? I'm good. How are you? Not bad, just, uh, I can't believe it's Thursday,

[00:01:15] Penny Fitzgerald: So where are you? 

[00:01:16] Cinthia Pacheco: I'm actually in, um, Argentina. 

[00:01:20] Penny Fitzgerald: Really? 

[00:01:21] Cinthia Pacheco: Yeah. Fabulous.

Yeah. Yeah. So I am, I'm, uh, Argentine Canadian, so I'm kind of a, a hybrid. I like to joke around that I'm a hybrid. Um, but yeah, I have both countries in my life. Um, and yeah, so it's pretty, it's pretty cool. That's very cool. 

[00:01:45] Penny Fitzgerald: so, so tell me, tell my audience a little bit about you, your name and what you do and, um, what you love.

[00:01:52] Cinthia Pacheco: Sure. Yeah. So my name is Cinthia Pacheco. I am the owner of Digital Bloom iq, which is [00:02:00] a marketing agency specifically for female founders who wanna grow. And we do all sorts of digital marketing services from SEO to paid ads. Uh, we do content management, podcast management, just all, everything you need to show up online and to impact more the people you're meant to impact, which is a big part of our mission.

You know, uh, a lot of our clients have just these incredible visions and we wanna help them reach the people they're meant to reach. I love that. 

[00:02:36] Penny Fitzgerald: That's, I feel that holds a lot of women back being visible. It's kind of the scary part. 

[00:02:43] Cinthia Pacheco: Yes. Yeah, yeah, totally. And it can feel like there's maybe technology you don't understand or maybe there's, I mean, it's a whole world that you need to start to learn because even if you don't do parts of it and you're hiring someone, you need to understand the basics [00:03:00] to, to make sure that you know, you're hiring in a way that that makes sense to you, 

 it can be helpful, like a relief, but it can also be scary, uh, because you wanna make sure that your brand and your business is represented correctly. Right, 

[00:03:13] Penny Fitzgerald: right. Well, and as an entrepreneur, you wear, you wear so many hats and the piece that you're called to do.

How you serve your people and the piece that you're good at, working with those people isn't the same skillset. You need to be marketing yourself and to be letting people know what you do. Yes, 

[00:03:33] Cinthia Pacheco: yes, yes. Most of us don't have MBAs, so we have a vision, right.

Where. We know what we wanna do and we are good at what we do. Uh, but it can just feel overwhelming figuring out the whole like, marketing aspect of it. Right. And how to, um, yeah. Get out there. It's like a whole other, like you said, a whole other skillset that we just learn, I guess, along the way. 

[00:03:59] Penny Fitzgerald: Well, [00:04:00] yeah.

You learn it and then you. It's, there are so many distractions. You know, you can focus on the ni nitty gritty detail in doing the day to day, but then is that really serving your people? Is that your mission? Right. 

[00:04:12] Cinthia Pacheco: Right. You need to find the things that are gonna have the most impact for you where you're at now.

Mm-hmm. And also, you know, decide that there will be kind of longer term strategies that you're not gonna see results right away, but they're very valuable as well. So like, balancing those two things can feel, it can feel like a lot. Mm-hmm. Um, but that's how, I think that's how you can move your business forward and.

And Yeah. At the end of the day, if you're not marketing yourself, it's gonna be hard to, to do what you wanna do. Right. And, and I think that's hard for people because Yeah, like you said, maybe they just wanna be with their clients or, you know, maybe they wanna, they wanna do the, the thing they love doing and not have to worry about the [00:05:00] marketing so much.

[00:05:01] Penny Fitzgerald: Mm-hmm. 

Yeah. How did you, how did you choose your career? Or did it find you?

[00:05:07] Cinthia Pacheco: Uh, it's a little bit of a mix, so I've always been really interested in coding and websites. You know, I started my, I started learning websites when I was maybe, uh, like 12, 13, just started coding. Um. And playing with code and stuff.

And actually, it's funny because what I do now, like when I was in school, didn't exist as a career, right? So, mm-hmm. It's just very self-taught journey. Mm-hmm. Uh, but I, I actually have a fine arts degree and we would do robotics and, and more technical things there, but it was not a marketing degree at any, any sort of any way.

Um, and then I moved back to Argentina because I was brought up in Canada and I moved back here. And I, I just had a moment of traveling and like, not wanting to [00:06:00] worry about my career after university, you know, And then I actually happened, uh, I had a friend who had a, a headhunter contact and she knew my skills and she kept pushing me to submit my, my resume to, uh, this headhunter.

And I actually kept pushing back. Because I didn't know about marketing and I was like, what am I gonna do? I mean, I know how to create sites and, but marketing. And so I finally gave in and literally the next day I got two offers. And one of them I ended up going for, which was a, a small marketing agency.

But that changed my, my trajectory because I did realize I do like marketing and I. I love combining the human psychological aspect of marketing with the technical, you know, what actually happens in the backend to make that messaging go through. And so then that was like my corporate, you know, phase and I worked with big [00:07:00] brands.

Uh, you know, I worked with Avon very closely. I worked with Hyundai and Sears and it was great. I loved it. I loved my clients. But after a few years I realized I, you know, I wanted do this for myself. I wanted to be able to have my own clients and, and kind of run the, run the thing, be the captain. Mm-hmm.

That's when I decided to start, uh, Digital Bloom IQ. And at the beginning I just worked with what I knew, and then over time I've solely, you know, built my own team that has different experts so that I'm not doing all the things. Um, and that's, yeah, that's kind of the, the, the whole story. Wow. 

[00:07:39] Penny Fitzgerald: That, that's fascinating.

I, I talk to so many women that have done the corporate thing. And have broken out on their own. And I'm just so grateful for that. It's, I feel like the corporate, the, the mentality is so finite. There's a winner and a loser and there's, [00:08:00] you know, it's, yeah. Hustle, grind. Go, go, go here, here are your goals. Go get 'em.

If you don't get 'em, you're in trouble. You know? I mean, it just doesn't fit. And for so many women, it's just, we need to find our. Purpose and path, and it's great when you can break out on your own and do it. 

[00:08:19] Cinthia Pacheco: Totally. Yeah. And I, I feel like, I mean, it's weird because I'm so grateful for that corporate experience.

Yeah. I learned so much and I wouldn't have. Done. Like I wouldn't have gone to this point without that, but I think I agree. Like a lot of women, maybe they like their job, but they don't like having to go into an office every day. Or maybe they want to be able to work from anywhere or, uh. Choose their clients, the type of clients they work with.

Like for me, one of the biggest thing was I loved all the women entrepreneurs doing all the incredible things, and I was like, I wanna help them like they need my services because they're struggling with [00:09:00] their own marketing and you know, they might feel like it's too technical or it's outside of their, you know, wheelhouse.

Mm-hmm. I was really motivated by that and that I could choose and I could, you know, really decide who I wanted to work with versus the bigger brands, which I loved working with as well. 'cause big brands are made of people too. Um, but it was like a different scale of impact, I guess, as well. Mm-hmm. Which felt really meaningful.

[00:09:28] Penny Fitzgerald: Yeah, I can see that where you know, you're working with a solopreneur or an entrepreneur meet with a small team probably. 

Yes. And then the impact is a greater percentage for sure. Totally. Yes, exactly. 

How long ago did you break out on your own?

[00:09:43] Cinthia Pacheco: It's been, I'm kind of, I think I'm getting to the 10 year mark.

I might have actually, I'm so bad at keeping track. I know people have like their business anniversaries and stuff, but Uhhuh, um, I'm probably around like eight to nine years. Yeah. Okay. 

[00:09:58] Penny Fitzgerald: Wonderful. [00:10:00] Oh, that's so rewarding. So how do you go about working with, with entrepreneurs, with women? What do you, how do you start?

[00:10:09] Cinthia Pacheco: Yeah, so we just have a conversation about their business, about their goals, about their mission. Like we're very, um. We, we take the time at the beginning to really understand what the brand and what the business is about, and we really make sure that the re, the recommendations we're making in terms of what platforms to use or what strategy to use.

Is really in line with their goals and also what, where we see where they're gonna get the most success. Um, this comes up a lot with ads. Like I, I think a lot of people think, oh, I'm just gonna throw money at ads and it's gonna work. And like, I won't have to, and ads are actually, you know, they're not always appropriate for the business or for the budget.

So we are very cautious and we take that time to [00:11:00] look at what do we need to recommend to help this business get to that next goal and that milestone. Mm-hmm. And um, and yeah, and how can we represent them in the best way? Because a lot of what we do is the content creation we do. Um, you know, we'll do some social media and stuff, so we need to make sure that we are representing the business in a way that is gonna be effective for them and also feels like it feels like them.

Right, right. Which, like I was saying before, it can feel odd when you have someone else external doing your marketing because it can be like, well, that's not me. Um, so there's a little bit of like, um, getting used to it, like a comfort spot of it. Mm-hmm. But once the wheel is rolling, it can be just great because you can run your business and you can do the things you love.

And then you've got this, you know, this other team that's helping you just get out there and, and just make sure that you're marketing yourself fully. 

[00:11:57] Penny Fitzgerald: Wow. So. Do [00:12:00] you work with women who might want to keep a piece of the marketing themselves and you can do other things for them? Is it kind of a hybrid mix of skills or services 

that you provide?

[00:12:12] Cinthia Pacheco: It's so funny you asked that just today. I had a call with my team. We have a client right now who she is so passionate about her content. Mm-hmm. And so we've been creating content for her and it's been sort of working, but it doesn't quite feel like her. And so we're, yes, we're gonna be proposing, basically, how can we find a better.

Um, hybrid approach and like a mixed approach to the content. The thing is too, like I'm always thinking how can I take something off a client's plate so they can do more of the things they love? Mm-hmm. So it's a little bit of a balance, right? Because I want to be able to give you the service, but I also want you to be involved in the things you like doing with your marketing.

Maybe if you like writing or you know, if you like video [00:13:00] creation or you like the podcast, you know, creation. Uh, so. Yes, with each client we have that conversation and we look at, again, where are they gonna get the most effectiveness from this? And then, you know, can we collaborate more? I mean, it's all collaboration, but there are aspects where the client will be like, no, I wanna write this.

You guys help me upload it. Or you do the structural piece. Um, yeah, there's definitely like that. Working together as partners, I see our clients as partners, right, because we are working together on their business and we're all pointing in that same north star direction of where they wanna go. Mm-hmm.

[00:13:40] Penny Fitzgerald: That's great. Wow. And you have a team 

working for you, right? Yes, yes. Yes. Do you, do each of you have your own like expertise or I mean different areas of the marketing that you focus on? 

[00:13:54] Cinthia Pacheco: Yes. Yes. So each team member, uh, well, some team members are more administrative. So [00:14:00] we've got a few virtual assistants who help us across the board with everything because there's all the admin and documentation and emails and stuff, you know, that goes on.

Um, and then we've got, uh, SEO experts. We have the, the PPC or the ads experts. Um, we have a YouTube video editor. We have a podcast editor. And then we've got more of like the client relationship roles, like the account manager, um, you know, have a project manager because there's so much communication that happens and.

Yeah, like we want clients to like working with us, right? Mm-hmm. Because I think we've all had that experience of hiring someone and it's like, oh, this is kind of stressful. Like, I don't wanna get on these calls. So we're really focused on that experience and we try to make clients feel comfortable with us.

We try to work through their mindset stuff because a lot of clients have mindset issues around marketing themselves. Mm-hmm. And they get stuck because we're trying to get them out there and then they're like kind of putting the [00:15:00] hand break on it. And so we take the time to ask them like, what's going on for you?

Let's talk about it. Let's like coach you a little bit through it so that you can relax as we're, you know, amplifying your message. And it's, it's really a, like a, a relationship, like an a real life, like day-to-day thing where we're, you know, talking through things and giving them ideas and yeah, we want, we want them to feel excited about most of the time right.

About what we're doing. Um, yeah. 

That's cool. Yeah. It's, 

[00:15:34] Penny Fitzgerald: it, there are definitely a lot of moving parts. 

Yeah. I work with female entrepreneurs as well and yeah. Uh, implementing systems that, so they can scale their business basically. Right. Just systems in their own solopreneur journey.

Right, right. But they're not gonna use it if they don't feel comfortable, like you said, you, you have to kind of break through that mindset. So a lot of what I teach is, okay, let's shift this perspective [00:16:00] and how can we be in service of others and how can we, yeah. Um, you know, breaks through some of these limiting beliefs Yeah.

To be able to serve more people and create a greater impact. So that's, I totally understand what you're saying, that the biggest piece is not wanting to be seen. Yeah. You know, you can't serve more people if they don't know what you're doing. 

[00:16:19] Cinthia Pacheco: Yeah. And sometimes, and it happens to me too, we get so. Um, we get so technical in what we do, and so we're like the expert in what we do, which is our role, but when you market that, you need to use a different brain because the people you're attracting in general, not all.

The time, but most of the time the way they're thinking about your service might be different than how you are thinking about it. Exactly. So that requires like a different perspective. And it's hard to step, it's like you're inside the jar looking at the back of the, the label, right? Like it's hard to see that outside thing.

And so having someone else do that [00:17:00] for you. Might feel a little jarring at first because it could be like, oh, like, is that what I do? And then once you get used to it, you can, again, you can relax in that, hey, that's the, the, that's the sticky part of that will attract people. And then you get to be the expert in, you know, even how you work with people might change because.

I think we just, we wanna work with people who get us, right. So sometimes you, you have to step out of the expert voice, right. And just mm-hmm.

[00:17:30] Penny Fitzgerald: Meet people where they're at. Um, yeah. 

[00:17:33] Cinthia Pacheco: It's like, it's a different skillset for sure. Mm-hmm. 

[00:17:37] Penny Fitzgerald: Can we back up just a second too for, for my audience? Um, and for me, if you would explain to us, um, SEO and PPC, what do those mean?

[00:17:47] Cinthia Pacheco: Yeah, sure. I'd love to. So, SEO stands for Search Engine Optimization, and the idea is that you're getting found in Google. So if someone searches, um, you know, [00:18:00] mindset coach, uh, or systems mindset coach or something like that, or maybe systems coach for entrepreneur, women, maybe you'd wanna show up Right?

Penny in that search. Um, and so we want to. Uh, basically it's making changes to your website, to the content you're putting out there so that Google sees you as an expert in that area and that you're getting recommended. Um, and now with all the changes with ai, we're also adapting our services so that you're also showing up in AI tools as recommended, because that's like a whole new frontier of where you can get recommended.

So that's, that's SEO. Like I said, there, there's different aspects of like the levers you can touch into, SEO. There's the technical aspects. So our sites are made of code, so how we, um, you know, make our sites, how we, how they load, how the experience of the site, all that can impact SEO because you could have the [00:19:00] best content 

 in the world. But if your site takes, you know, six seconds to load, you're gonna lose people, right? Mm-hmm. Or if you're using like a neon yellow navigation bar, that's like burning people's eyeballs. They're not gonna wanna spend too much time on your site. So I like to say, like, my analogy for this is imagine your site as your online home.

So you're inviting people in, right? And you want them to feel. Comfortable. You want them to know where the bathroom is. You want them to feel like they can relax, right? Yeah. And so SEO is about attracting and also retaining what is happening on, on the site. Um, and then PPC stands for Pay Per Click, and that's the general term for any sort of ads.

So it could be Google Ads, it could be Meta Ads, which is Instagram and Facebook. Um, there's Amazon ads, there's Pinterest ads, there's all sorts of ads. So PPC is like the umbrella. And there, it's, you're paying, you're [00:20:00] paying for people to click, right? And so you've got ads, um, that could go, there's different types of ads.

Um, we have the ads that are kind of at the top. When someone searches something, we have display ads that follow us around. We've all had that experience of searching, you know, vacations to Aruba, and then suddenly we're getting all those remarketing ads. So. Um, yeah, so ads can be very powerful because it can sometimes be a faster way to get immediate leads who want to buy your thing right away.

Um, and again, with meta, like a lot of people are using ads and they find them very engaging. So it, it can be great. It, it is just like a great way to speed up some of your growth. They still require an a ramping up period, and it's not magical. It's definitely an art and a science, and I'm really grateful for our PPC experts on our team because they make it look so easy.

And, um, it, it takes, it's like [00:21:00] a very holistic approach. So, yeah, that's, those are those two. 

[00:21:05] Penny Fitzgerald: That's 

great. Thank you so much for describing those in detail. Yeah. 'cause that, I feel like that's something that kind of escapes a lot of people and they, you know, we talk our jargon and mm-hmm. People don't understand the terminology.

Totally. And that was, yeah. That was a great way to, very clear way to understand them. 

[00:21:22] Cinthia Pacheco: Oh, I'm glad it 

helped. 

Yeah. Thank you for that.

[00:21:25] Penny Fitzgerald: So how, how do your team, how do you and your team keep up with all the changing, like the algorithms with meta and all of the, all the things? 

[00:21:35] Cinthia Pacheco: Well, I think we're just in it every day.

So maybe as a business owner, you see that, you know, there's an announcement in an algorithm and you kind of freak out. But because we're looking at the tools every day and we're seeing the changes and we.We kind of are going more in the direction of like, where are we seeing results? Because sometimes an algorithm can work for you or can work against you, and it just depends on, it [00:22:00] depends on a bunch of different factors.

So we definitely, you know, read documentation, we read about news, like we read what Google and, and all the different companies are doing. But we're also just looking at what's working for our clients, and we try not to get distracted, like if something's working. Just need to do more of that. Uh, simple sometimes, right?

Yeah. Like I think with the, I think with the announcements, they can just be jarring. 'cause it, it can create a sense of, um, yeah. Of like uncertainty. Do I need to do that? Like, do I need to change something? And sometimes if your business has been around a long time, you probably don't need to change too many things.

Maybe it's just like small tweaks. Um, and so again, we're not reacting to things we're looking at more succinctly. Okay. If we're auditing a site, like for SEO, we're looking at what are all the things we can work on and what are the things [00:23:00] that are gonna get us the most impact? And so, mm-hmm. If, uh, suddenly we've got an algorithm change in the middle of that, we'll look at it, we'll monitor it, but it's, it's not, it's like we already see the lay of the land, and so we have our priorities in our direction.

And we're not gonna like just change everything for one thing. 'cause also Google, we don't, it's all kind of a black box, right? Like Google tells us a lot of things, but it's a lot of experimentation. And so we just go off the real data that we're seeing with our clients and the results they're getting.

[00:23:31] Penny Fitzgerald: How refreshing to not be reactive. 

[00:23:35] Cinthia Pacheco: Yeah, yeah, for sure. And it's hard. It's, it can be hard because, and I think that some of those, those news items look for the shock factor too, so, 

yeah. 

Uh, yeah. Yeah. 

The clickbait. 

Yeah, exactly. 

[00:23:49] Penny Fitzgerald: Wow. Okay. Mm-hmm. So you mentioned ai, so how are, how is that changing the landscape?

Because, you know, people are searching with. Chat, [00:24:00] GPT or Gemini or whatever they're using instead of Google search. Now, how is that changing things? 

[00:24:07] Cinthia Pacheco: Yeah. 

Yeah. It's a really good question. So, for AI searches, like some people call it AI optimizations, some people call are like, there's still no set term to be honest, 'cause it's still very early.

Mm-hmm. Um, some people call it GEO, it's generative. engine optimization. Oh. Uh, so it's the whole idea of like making your entity and your website easy for these AI tools to pick up on and to understand what it's about. However, there's like a foundational piece with SEO that still is very strong, um, because AI searches, yes, we're using them more.

We've got the Google AI overviews that are like at the top of Google itself, but Google is still like 95% of the market. Mm-hmm. Um. So what I'm telling people is like, get in now, like start making changes, but don't worry about it so much. Mm-hmm. Um, [00:25:00] and think about it as a longer term strategy, and I'm actually teaching that in a course I'm doing like AI optimization.

Um, but yeah, a lot of the, it's very, it's kind of has a SEO tinted strategy around content, around authority building. Around the technical part of your site, because again, if your website is technically a mess, no AI assistant is gonna wanna look on there, right? Mm-hmm. They're gonna skip you. So all these things need to be in place to make it easy for an ai, um, bot or an agent to look at your site and to surf it and to find the information that it's looking for.

[00:25:38] Penny Fitzgerald: Just thinking in human terms, if your site is not easy to navigate. Right. Or if you have to search for something. Yeah. It's frustrating. 

[00:25:46] Cinthia Pacheco: It's the same thing. Yeah. It's, it's, it needs to be human friendly and robot friendly. And I put the human friendly first at this point because the humans are the ones you really want, you know, filling out your form and, and [00:26:00] buying from you and, you know, generating revenue.

Yeah. That's important. 

[00:26:07] Penny Fitzgerald: Yeah. Oh my gosh. Okay. Tell me more about your course. 

[00:26:12] Cinthia Pacheco: I'm so excited. So it's called Found In ai and it's a course that teaches in plain language how to start getting found more in ChatGPT. So I teach all these different aspects. It's gonna be cohort styles, so we're doing different rounds because this is changing so fast, right?

So I want. People to get the latest and then, you know, build that foundation and then if they want to take a break and then come back, they can do that. Um, and it's all very hands-on. So there's gonna be hot seat, uh, calls where we're touching your site, you know, I'm helping you. Um, it's gonna be a smaller group.

And so the idea is that. You're actually taking action. 'cause I think we've all bought that course where it like kind of sits and like gathers dust mm-hmm. [00:27:00] In the back burner. And I want this to be something that's easy for people to just book on their calendar and get done. Um, and they're able to run their business, but they also get results.

And so we're gonna be also looking how to measure the results, which is a big one, right? Because if you can't. Measure it. It's really hard to be motivated, right? It kind of feels like a, like an empty, like of the void of the internet, right? So one of the first things we're gonna do is set up our tools and see how many AI searches are you getting today?

If your site's been around for a while, I. I promise you, I'm like 90% certain you're probably already showing up in ai, so let's look at what's already working for you. And people get so excited by that because when they see the results, it's like, oh, I wanna do more of this. Right? Like it mm-hmm. It's just so much more interesting.

[00:27:48] Penny Fitzgerald: Yeah. And it gives you direction. Yeah. The action will bring clarity. I mean, seeing what's working, what's not. Right. 

[00:27:55] Cinthia Pacheco: That kind of thing. Ly you have to have that data. I mean, a lot of us go on our gut. Yeah. [00:28:00] Yay. Which is good too. Yeah. Yeah. 

[00:28:02] Penny Fitzgerald: Let's back it 

up though. Very accurate. Let, let's prove it. 

Yeah. 

[00:28:05] Cinthia Pacheco: I think the combination right, of the data and the intuition is so powerful, right?

Because Exactly. You need to, you need to trust that, you need to trust that little voice in your head. Like that's where the innovation comes from. That's where the. Um, but yeah, it, it's just also, I, I feel like when we know where we're getting our traffic from, where we're getting our sales from, it can feel just so, um, grounding, right?

Mm-hmm. Because we can see the strategy that we're taking and, and where we're spending our time and money. Right. Like where we're investing in our Yeah. In, in our business. 

[00:28:41] Penny Fitzgerald: That's right. It builds momentum too. 

[00:28:43] Cinthia Pacheco: Yes. 

[00:28:45] Penny Fitzgerald: Well now love in your course you're building momentum by, um, creating the action.

Yes. And actually doing something and seeing the results right away. Yes. That's just so, that's great. 

[00:28:54] Cinthia Pacheco: I'm all 

about the action. I'm all about the action, and I want to create a space where people [00:29:00] can easily take that action and then go back to their day-to-day, because I think AI feels very overwhelming for a lot of us.

Like I felt very overwhelmed. I've been, you know, kind of working on. Focusing on one step at a time. Mm-hmm. Because it can just feel like this big monster that's gonna take over everything. And so I want this to be something you can come in, do what you need to do, go back to your business, go back to your life, forget about all of it, and then just start to see those results.

Right. And, and that's just so much more. Potent than like obsessing about it and then never doing anything about it. 

[00:29:37] Penny Fitzgerald: Exactly. Yeah. Use the power for good.

[00:29:40] Cinthia Pacheco: Yes, 

exactly. Yeah. 

[00:29:43] Penny Fitzgerald: Yeah. I, I hear a lot of women also saying, you know, they're overwhelmed by all of it. So I mean, the reaction then is no reaction, no action at all.

Yeah. 

[00:29:52] Cinthia Pacheco: Yeah. You're frozen, 

right? 

Yeah. You're like frozen. Then you're missing out on opportunity that's probably already working for you. Right. It's more about [00:30:00] tweaking it. the idea of the course is like, anybody can take it. You don't need to be any, as long as you can log into your site, we're good.

Um, and it's not the idea's not to become like an AI expert. It's to be a business owner who's, um, anchoring into this new frontier of getting found and getting in early so that it's gonna be easier down the line when you have that foundational setup and then you can just let it go. That's the cool thing about SEO.

And this a IO is, it's kind of like planting a seed and then all you're doing is stepping back, watering it. Obviously giving it sunlight, but it's very different than social media where you have to post every day and you need to be so active. Mm-hmm. You like step back, you let it grow, and then when you start to see buds come out, you're like, okay, interesting.

Like I'm learning from this. And then you do a little bit more, maybe you give it a little bit of, I don't know, magnesium or whatever the soil needs and. Step back and you let it grow and it's uhhuh. A lot of my [00:31:00] students and clients Find it. So fascinating that it's not like you need to tend to it every day because you actually, it, it's not effective.

You make it worse. So you, you need to let those seeds grow. Mm-hmm. And that can feel, it can feel so calming. 'cause you don't need to be in it all the time. 

[00:31:19] Penny Fitzgerald: That 

is very calming. Yeah. Oh my gosh. Okay. How, how do people find your course or how when's it gonna happen? How they find you? 

[00:31:28] Cinthia Pacheco: Um, you can get more information about the course by going to, uh, courses.digitalbloomiq.com and then you're gonna see it there Found in AI. Uh, you can also go to the site, digitalbloomiq.com and it'll be under courses. Uh, so that's one of, several courses, but that's the one I'm, yeah, I'm sharing right now.

And, um. That's where you can get more information as well. My site, digitalbloomiq.com, and then I am on Instagram and [00:32:00] all the other platforms, @DigitalBloomIQ. 

[00:32:03] Penny Fitzgerald: Wonderful. 

Well, and I'll put those links in my show notes too for people so they can find you easier. Thank you. Yeah, you're so welcome.

 Um, what have I not asked you that you'd love to share? 

[00:32:15] Cinthia Pacheco: Um, let's see, maybe an odd fact about me that no one might guess, oh, this is fun. Kinda like two truths and a lie sort of thing. Yeah. Yeah. I love it. So I'm actually, um, a certified dog trainer.

Really? Yeah. Where I live, there's lots of dogs, and so I'd never had a dog growing up. I knew nothing about dogs. We had cats. So when I, when we got our first dog, it was like this whole new world and I wanted to learn more about dogs because I also just wanted to train my dog.

And it ended up being the best, most interesting experience because through dog training, you actually learn so much about how the brain works and how we train ourselves like, [00:33:00] just everything from your vibe, like how you transmit to a dog, calmness versus anxiety and how animals react to that.

So it ended up being like this whole experience for my dog and for me. Yeah. And um, I had a great time and uh, and I'll never forget that experience and it, it served me a lot in business as well because again, a lot of the times it is about understanding the psychology and how the brain works and. Just about, I think dogs are so pure too.

Like they mm-hmm. They're so, um, they're just themselves. Right. And, and yeah. And that's very inspiring as well. 

[00:33:38] Penny Fitzgerald: Absolutely. Well, and everything is energy. 

Yes. 

And dogs, because they're so pure can pick up on it so much easier than humans can. 

[00:33:47] Cinthia Pacheco: Yes, 

[00:33:48] Penny Fitzgerald: absolutely. What a great 

lesson 

in psychology and all of it.

[00:33:51] Cinthia Pacheco: I'm really grateful for my dog. 'cause I would've never thought that a dog, like I went in, like, I just want him to stop peeing, like blah, blah, blah. Like, that was, but it [00:34:00] ended up being this whole other thing and, and it was very transformational and very healing.

[00:34:05] Penny Fitzgerald: Aw, that's really cool. And it just, such, such an insight into. All of us. Yeah. 

[00:34:12] Cinthia Pacheco: It's a human, it's a human, a human life. And it makes do, yeah, dogs, they go really well with humans, so it works well. Yeah. 

[00:34:18] Penny Fitzgerald: Well, and I, I'm still a cat girl too, but, um, our pets have passed on and we have not, we travel a lot, so we haven't gotten any, uh, kittens or, or puppies, but our neighborhood in Florida, everyone has a dog.

Almost everyone has a dog. Yeah. And so it's our social time. So everyone in the morning between, you know, like eight 30 and nine 30 or so, they're out walking their dog. So if you really wanna get to know your neighbors, that's when you take your walk. 

[00:34:48] Cinthia Pacheco: Absolutely. Dogs. Yeah, they're great. I mean, it's so interesting and yeah, the dog and the owner tend to have the same characteristics.

That's so true. 

[00:34:56] Penny Fitzgerald: It's true. Oh my gosh. Yeah. That's [00:35:00] funny. 

 Okay. So Cinthia, can I change gears on you again a little bit? Yeah, absolutely. Wonderful. Uh, so at the end of every episode, I'd love to ask my guests, what's your favorite cocktail or glass of wine? Do you have a favorite? 

[00:35:16] Cinthia Pacheco: Yeah, so I live close to a lot of wine region.

Well sort of close, it's not that close, but Argentina has a good wine selection, so I love, uh, I love Pinot Noirs so good. Yum. I love Pinot as well. Yeah, very. I don't have a specific brand, but here there's so many. Um, just incredible. I mean, I'd say Malbec is probably the most popular. Mm-hmm. But to me it's a little bit strong.

Um, so yeah, we've. If you ever wanna calm down and taste, do a wine tasting, we can go to Mendoza. That would be definitely on my list. Wine retreat with Penny. 

[00:35:56] Penny Fitzgerald: Oh, now we're talking, 

[00:35:59] Cinthia Pacheco: yes. [00:36:00] 

[00:36:00] Penny Fitzgerald: Oh my gosh. Yeah. So I do a thing, I do a retreat called Wine Camp, and I take women on um, wine tours and we do a little.

business 

[00:36:08] Penny Fitzgerald: Along the way, but yeah, there you go. Some tasting. So, mm. My wheels are turning. Future Wine camp people you heard, heard, heard it here first. 

[00:36:18] Cinthia Pacheco: Love it. 

[00:36:19] Penny Fitzgerald: I do too. Okay, so what's a, what's a favorite memory shared with pinot noir or, or anything with girlfriend? 

[00:36:28] Cinthia Pacheco: Um, yeah, so the Argentine culture is very much around food and family and eating around the table and talking for hours.

And, um, I would say I have a lot of great memories of being a. Um, by my, I guess it's kind of like a barbecue, but it's not quite, 'cause the way, it's not the same contraption that, you know, exists in North America. It's like more, it's like in the wall usually with bricks and stuff. Mm-hmm. But I just have memories of, you know, something sizzling over [00:37:00] there and drinking wine with my partner.

Mm-hmm. And it's like looking at the stars and just enjoying that moment and being, I think Argentines are so good at. Enjoying the moment of, of being in the present. And the culture is all about savoring and, and I remember when I first moved here. I really struggled to sit around the table after, because there's a tradition, like after you eat, you should stay on the table just talking.

Oh, and I had so much anxiety that like I just wanted to get up and do things. And of course, like you get up, you wash the dishes, whatever, but. I've gotten so much better at like, just that moment of talking and just spending hours sitting at the table and, and connecting with your family, with the humans around you.

Maybe fighting a little disagreeing. Um, also agreeing, laughing like all the emotions that come with family, right. Um, and it's just, so, I think this is a time where we need that more than ever. You know, we need to be able to [00:38:00] look at each other in the eyes and in, and be present with each other, right?

We're so used to looking at our screens, but I think as humans, we all crave. Being seen and, and, and being heard, and, and just those quiet moments that maybe nothing's really going on. Mm-hmm. But you feel like you're a part of something and wine, wine can help with that.

[00:38:23] Penny Fitzgerald: I so agree. Wine brings people together 

for 

sure. 

Yes, yes, yes, yes. Yeah. I, I believe too, that the greatest gift you can give another human is to make them feel seen and heard. Totally. 

[00:38:35] Cinthia Pacheco: The presence, right? Yes. Yes. It is a, it's a practice. You have to really Yeah, practice it to be present. 

[00:38:43] Penny Fitzgerald: Yeah. But it's lovely.

It's a gift. 

[00:38:45] Cinthia Pacheco: Yeah. Slowing down and just nothing to do, just hanging out like. It's hard. It's hard. I, I think our, like, again, I was brought up in, in Canada, so a lot of North American culture of like doing and producing and [00:39:00] work, and again, there's beauty in work and, and it's very satisfying, but there's also beauty in doing nothing and just being and enjoying the sun on your face and mm-hmm.

Flowing down and yeah. I, I find the culture here does. help with that anxiety. 

That's of slow down. Yeah. 

[00:39:21] Penny Fitzgerald: Oh, sounds delightful. Yes. Cinthia, this has been so amazing. Thank you so much. 

[00:39:28] Cinthia Pacheco: Thank you, Penny. I had a great time as well. 

Have a great rest of your day. You too. Thank you so much. Bye 

bye. [00:40:00]