How Caring for Her Mom Inspired Vicky McGrath’s Business

What do you do when a deeply personal heartbreak opens the door to your life’s next purpose?

After watching her mother decline from Alzheimer’s and seeing her father struggle as the primary caregiver, Vicky McGrath realized how many families were navigating aging and dementia completely overwhelmed and unsupported. Instead of saying “someone should help,” she became the person who did.

In this episode, Vicky shares how she started a senior home care business in her 40s with zero healthcare experience and built a company that now supports hundreds of seniors and families across Ontario.

This conversation is honest, emotional, practical, and deeply relevant for anyone caring for aging parents or wondering if it’s too late to start over.

In this episode:

 • The early signs of dementia families often miss
 • Why caregiving can feel so isolating
 • The importance of having a care plan before a crisis
 • What families need to know about aging at home
 • Starting a meaningful business later in life
 • Why your hardest experiences can become your purpose

Connect with Vicky: https://seniorcarebusinesscampus.com/

Learn more about Ladies' Executive Golf Society (LEGS): https://ladiesexecutivegolfsociety.com/

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Transcript

How Caring for Her Mom Inspired Vicky McGrath’s Business

[00:00:33] Penny Fitzgerald: Hello, friends. I met Vicky McGrath virtually through a women's golf and networking group I joined called LEGS. That's short for Ladies Executive Golf Society. She gave a presentation to our group, and almost immediately I thought, "Oh, we're gonna have a lot to talk about," and we did.

Vicki is the founder of Here to Help Home Care Services in Ontario, Canada, and her work grew out of a very personal experience. [00:01:00] Watching her mom decline from Alzheimer's and seeing how hard that road was for her dad as the primary caregiver, that experience opened her eyes to a very real need. And instead of just saying, "Somebody should do something about this," she became the somebody.

You know I love a story like that. In this conversation, we talk about caring for aging parents, the importance of having a plan before you need one, what families often don't know until they're in the middle of a crisis, and how Vicki started a brand-new career in her 40s 

And built a business that has helped hundreds, maybe thousands, of seniors and their families. And yes, we also talk about champagne, travel, golf, and women doing business differently, because of course we do. So pour yourself something bubbly if that feels right, and enjoy the conversation.

Here is Vicki McGrath.

Hi, Vicki 

I'm so [00:02:00] excited to talk to you. You, I loved your presentation for the, the LEGS Group.

[00:02:04] Vicky McGrath: Oh, thank you. It 

[00:02:04] Penny Fitzgerald: was fabulous. 

[00:02:06] Vicky McGrath: Yeah. It was fun. 

[00:02:08] Penny Fitzgerald: Good. Good, good. Well, tell us your name and a little bit about you, like what do you do, 

[00:02:13] Vicky McGrath: Sure. Uh, so I'm Vicki McGrath. I am the owner of, uh, Here to Help Home Care Services, which is a senior care business here in Ontario, and I have been in business since 2016, so celebrating 10 years this year, and having helped hundreds and possibly thousands of seniors and their families over the course of that time.

And now in addition to, uh, running the senior care business, I have started helping other people start a senior care business using the same systems and processes that I have been using for the last 10 years so that I can expand, uh, my [00:03:00] reach and help more people. And also, you know, at this time, I think it's really a great time for people to start their own business.

The economy is dodgy. The- You know, people are afraid for their jobs. There's, um, a lot of worry about, uh, you know, things over time, and plus, you know, all the baby boomers are approaching, like, retirement age and senior citizenship themselves. So I think it's really a great time, and some people maybe just aren't ready to retire and are looking for something to do that's meaningful and important for their, you know, the second act in life.

So that's sort of why I got into, uh, teaching other people to, to start a senior care business, and, uh, I'm excited for that as well. 

[00:03:52] Penny Fitzgerald: Well, congratulations on 10 years. That's fantastic. Thank 

[00:03:55] Vicky McGrath: you. Yeah. It is quite a milestone. 

[00:03:57] Penny Fitzgerald: Yeah. Well, it's not easy starting a [00:04:00] business, and, and, you know, being a solopreneur and- Gosh, those first few years are, um, a little uncertain, right?

[00:04:10] Vicky McGrath: Yeah. Well, we started out as a franchise, so that, uh, you know, at the time when I started the senior care business that w- I was... Uh, I came from a government background. I had no business or healthcare experience other than, uh, my mom's, uh, decline and death from Alzheimer's disease, and experiencing that, um, you know, really made me question whether or not the healthcare system could be better.

And, uh, seeing my dad struggle with being her primary caregiver, you know, that was the impetus for me getting into the senior care business. I didn't have any experience. I had never run a business. Uh, and so at the time, sort of I thought that franchise ownership was really the only option. And so I started out, or we started out as a [00:05:00] franchise for the first five years in the business, and then for the second five years have been independent.

And so we've been able to live both lives of- Mm ... uh, being within a franchise system where it's actually quite challenging, I think, probably. And in retrospect, if I had the program that I now offer, I would have had an option, uh, instead of having to go down the franchise route. But nonetheless, I am, I'm glad that I was able to get started when I did, and that I was able to succeed as, as well as we did, uh, given the tools and systems that we were able to learn from the franchise system.

[00:05:41] Penny Fitzgerald: Right. Right. I'm sure it was helpful for some of it, and then you saw some things you'd like to change too. 

[00:05:48] Vicky McGrath: Yes. Well, franchise- Yeah ... uh, you know, being a franchisee, you, you get the benefit of the brand, and that was the part- Mm-hmm ... that I liked the best, was the brand. And, uh, you [00:06:00] get the systems, uh, which are key.

And then, you know, what the franchisor promises after that is kind of hit-and-miss. 

They, they, you know, they can rapidly change from, uh, one direction to another direction. And you as the franchisee are kind of subject to the change of the winds, depending on what their, what their ch- shifts are, uh- Mm

and priorities are. And so that was what I found, was that the, you know, there, as the franchisee, you didn't have a lot of control, and you were limited in your territory and limited to, you know, a lot of, um, the things that you had to pay the franchisor for. Mm-hmm. Like, you had to pay into marketing. You didn't really have any control over your own marketing.

Mm-hmm. And it was brand-wide marketing, so you were paying into a large brand fee, uh, marketing program, and you weren't really sure how much of it [00:07:00] was, you know, uh, targeting your area- 

there's a lot of things that you, as the franchisee, you don't have much control over your own local business, and I think that those were the sort of the things that I found challenging fairly soon after joining. But nonetheless, as I say, if I hadn't done that, I probably wouldn't have, have started my business.

Mm-hmm. And so I, I'm very grateful that that's the way that I started. 

[00:07:27] Penny Fitzgerald: Well, that's great. Let's back up a little bit too, 'cause I wanna hear more about your story. Um, my mom had Alzheimer's as well. Um, so yeah, I'm familiar with that road, and I, I tell people it's like, it's like we lost her twice. Um, once very slowly over 10 to 15 years, and then her death.

And Dad, he was right there all the time, and it's, it's hard. It's just so hard for the caretakers and those around her, um, to see, to see the decline, [00:08:00] to- really remember what she was like. You know, remember how vibrant she was and what she used to be capable of, and then see that go away just slowly. What, what was your experience?

[00:08:13] Vicky McGrath: Yeah. Well, I had a difficult relationship with my mom. I, I, if I'm being honest, I didn't really like her As an adult. Uh, if, you know, I mean, uh, she, she was, uh, a very distinct personality, and, uh, you know, I was not really interested in being in her life much. Um, I'm one of five kids, and I would say probably we're all about the same, uh, about, about our relationship with, uh, with our mom.

But nonetheless, you know, we did not, uh, really put two and two together with the dementia Alzheimer's until it was quite [00:09:00] advanced. And I say that probably similar to you, you know, my dad hid a lot of it- Mm-hmm. Mm-hmm ... because he was just trying to... You know, we were living our lives. We had our own jobs.

We had our own families. We were doing our own things, and he didn't want to be a burden with my mom, and so he just hid most of the stuff that was going on with her. And it was kind of, you know, even as early as, um Let's see. She passed away in 2012, and my daughter was born in 2004. So like, even in 2004, before that, there were, there was evidence.

Like, my mom was a, a baker. She was like a, she was like a homesteader really growing up, right? Oh, wow. Uh-huh. So she, she was a real, she was a real baker. And, uh, one day she baked something for my dad's birthday and all the family was there, and she had... And you hear about these stories and you just think to yourself, "That's crazy," but she had used [00:10:00] salt instead of sugar in the cake.

[00:10:02] Penny Fitzgerald: Oh, wow. Right? 

[00:10:03] Vicky McGrath: So you can imagine how- Whoops ... gross that was, right? Like, just so- Yeah ... gross. And all of us- Uh-huh ... were just like, "This, what the heck?" 

[00:10:10] Penny Fitzgerald: What's happening here? 

[00:10:11] Vicky McGrath: Right? Like- ... what is the matter with you, lady? Right? Yeah. 

[00:10:15] Penny Fitzgerald: Right? 

[00:10:15] Vicky McGrath: And then when my daughter was born, my mom was also very much a knitter her whole life.

She ha- she would knit stuff like crazy. And then, uh, when my daughter was born, she knit her something, and it was just so bad. Like, she- The pattern was bad. The... It just did not- Oh ... look like something that she would have- Yeah ... done. 

[00:10:37] Penny Fitzgerald: Yeah. 

[00:10:37] Vicky McGrath: Right? And- Mm-hmm ... at that time, like, it never occurred to me that it was because she was no longer- She couldn't

really capable of following- Yeah ... a pattern, right? She was just- Yeah ... it was, it was by, by, um, default that she knew she knitted, but she didn't- Uh-huh ... she no longer knew how to follow that pattern. And so the blanket- Yeah ... was just like, what the heck? It was so [00:11:00] terrible. But nonetheless, I didn't, I never put two and two- Yeah

together until- Yeah ... it was quite later and things had advanced quite dramatically, and then it was like, just, you could no longer deny the evidence that she was- Yeah ... you know, she was no longer herself at all. She was just like a shell, and my dad was trying really hard. But, uh, by that time, you know, none of us, e- like, uh, as I say, I'm one of five, none of us knew how to help, right?

Right. That was the other challenge, right? Yep. Like, uh, we had no idea. We, we had zero consciousness of private home care, and that's why for me to get into this business, uh, it was such a revelation to me to learn about private home care, that that's what... You know, it was like God bonking me on the head with a club, right?

Like- ... this is what you can do to help other people going through what you have experienced, right? 

[00:11:56] Penny Fitzgerald: Mm-hmm. 

[00:11:56] Vicky McGrath: This, this, this little pink car on our street was [00:12:00] my first awareness of private home care, and if I had known about it, I know that as one of five kids, we could have cobbled together support for my dad and my mom so that- Mm-hmm

they could have had a better, I mean, a better care experience. Not a better outcome. The outcome was always going to be the same, right? Yeah. But as, as you know, and as I discovered, you know, Alzheimer's and dementia are just a dreadful way to go. Mm. It's horrible. Just a dreadful way to go, right? Like, my- Yep

my dad was, uh, you know, at, towards the end, he was calling 911 for lift assists practically every day- Mm ... because my mom was falling, and she was a very tall woman. She was always like 5'11", and he was six feet, but still, trying to get a 5'11", you know, h- full body off the floor when you're inexperienced- Mm

you don't know what you're doing. You're older. Probably 50. Almost like... She was probably resistant. She never broke anything, thankfully. But- Oh, that's good ... you know, he [00:13:00] was calling every day for lift assists, and then eventually one day she actually, like, completely forgot how to walk, and that was even worse for my dad.

Like, he freaked out. He called 911. He sent her to the hospital. They did all kinds of unnecessary tests. They- Oh my gosh ... thought maybe she had encephalitis and put a stent in her brain. Like, just terrible stuff that could have so been avoided if we had been, uh, aware of how this whole, you know- Wow

decline of dementia works, right? 

[00:13:32] Penny Fitzgerald: Yeah. And then- 

[00:13:32] Vicky McGrath: Did... 

[00:13:32] Penny Fitzgerald: Was she not diagnosed ever either? Was her home, her own 

[00:13:36] Vicky McGrath: physician 

[00:13:37] Penny Fitzgerald: not- 

[00:13:37] Vicky McGrath: Not 

[00:13:38] Penny Fitzgerald: diagnosed. No. Wow. Not 

[00:13:39] Vicky McGrath: diagnosed. Yeah, so crazy. 

[00:13:40] Penny Fitzgerald: Was she not going to care regularly or- Probably not. 

[00:13:43] Vicky McGrath: Yeah, probably not. 

[00:13:43] Penny Fitzgerald: Okay. Prob- 

[00:13:44] Vicky McGrath: well, that was probably- Huh ... my dad's way of protecting her and us- Yeah

and, and himself. 

[00:13:51] Penny Fitzgerald: Yeah. He didn't want to know. Oh, for sure. Yeah, well, right. Sometimes you don't want to know, but I mean, it doesn't help- Yeah ... in some cases like this. 

[00:13:59] Vicky McGrath: Yeah. [00:14:00] Well, eventually he found out and, uh, you know, found out it was stage four, which is the end of the road, right? By the time she was 

[00:14:06] Penny Fitzgerald: diagnosed.

How old was she? 

[00:14:08] Vicky McGrath: She was very young. She was 74 when she died. 

[00:14:10] Penny Fitzgerald: Okay. Yeah. So you wouldn't necessarily, that wouldn't be the first thought you have maybe at that age that that's- Right ... what's going on. 

[00:14:17] Vicky McGrath: Yeah. 

[00:14:18] Penny Fitzgerald: Huh. That's true. I would think, or that the people who would, like the emergency workers or, you know, at some point some of the healthcare workers would've gone, "Hmm, that looks like dementia to me."

[00:14:27] Vicky McGrath: They probably did.

You know, uh, now I can say, you know, uh, even though I have no healthcare experience, I'm not a nurse, I'm ju- Mm ... you know, I'm just the one who runs the business, now I can see when clients are talking about the loved one that needs help, that they are also in complete denial about the- Mm ... the fact that they have dementia, right?

They will tell me what's- Yeah ... happening with their loved one, and I will- Mm-hmm ... say to them, you [00:15:00] know, "Gee, from my experience, that sounds like dementia." And they'll be like, "No." Right? Like they just- ... they just, they can't- It's 

[00:15:07] Penny Fitzgerald: just, that's so hard ... they 

[00:15:08] Vicky McGrath: can't grasp it, right? They just can't grasp it. So hard 

[00:15:10] Penny Fitzgerald: to hear.

[00:15:10] Vicky McGrath: And the, and the evidence is so strong that that's exactly what those behaviors are, right? 

[00:15:15] Penny Fitzgerald: Yeah. 

[00:15:16] Vicky McGrath: And but then, you know, back then with my mom, I didn't know that. I didn't have that e- Right, right ... I didn't have any experience. My dad didn't have any experience. He would've been the one going, "No," right? So- 

[00:15:26] Penny Fitzgerald: Yeah

[00:15:27] Vicky McGrath: it's, it's a very interesting experience having a loved one- For sure ... with, uh, Alzheimer's dementia. And everyone, you know, even though the ultimate outcome is the same, right, you forget everything- Mm-hmm ... and you basically r- Yep ... you revert to basically nothingness, right, in, in your whole- Mm-hmm, mm-hmm

system. Um, the, the way it happens is quite different for e- everybody too, right? Like it's a- Uh-huh ... it's a disease that affects people in such unusual ways, right? Mm-hmm. So some people have a lot of crazy delirium, and just are... [00:16:00] It's so obvious that they've, they're in an altered state. And some people, like my mom, just kind of lose parts of themselves over time, and then, uh, you know, just suddenly you're looking at a, a shell, right?

[00:16:12] Penny Fitzgerald: Yeah. I, I found that it ebbs and flows too, at least for my mom it did. Um, where some days she'd be not fine, but lucid. You know, she would... I think she knew that she wasn't quite herself. You know? Yeah. She knew she, she was going through something. And I, I would think that would be scarier or more uncomfortable than just being in the, in the state where you don't know.

You know, where you don't know that 

[00:16:40] Vicky McGrath: you're- Yeah ... 

[00:16:41] Penny Fitzgerald: really in, in- Yeah ... Alzheimer's. I think 

[00:16:44] Vicky McGrath: a lot of the time, you know, uh, a lot of that Can be managed better, right? Do, that could be managed- Right ... with pain- Yeah ... pain management, you know, medication, things that- Mm-hmm ... help to smooth out that, you know, the, the, [00:17:00] uh, a- agitation and the awareness, right?

That things aren't right. And that's- Mm-hmm ... I think, you know, people are, people's, I, I consider people's personality like a scaffold, right? There's, like, automated responses that we all learn from, from ch- being children with our own families, right? We have these- Mm-hmm ... automatic belief systems that just kind of like, you know, you answer in a certain way, and you respond to questions in a- Yeah

certain way, and you do things in a certain way, and that really is a good bluff for a really long time, right? And I think that's why sometimes it's so hard, uh, that to, to notice that your loved one has dementia, is because they're still responding- Mm-hmm ... in the same way they always have, but there's, like, nothing back there anymore, right, to- Yeah

to back it up. 

[00:17:45] Penny Fitzgerald: Yeah. Yeah, Mom was really good at covering up, too. Like you were saying your dad, um, the, Mom, we would ask her a question, or someone would ask her a question and, um, like, you know, "What'd you have for dinner last night?" "I don't know. Carl, what did we have?" Yeah. You [00:18:00] know? That's right. And she would defer to him- Right

and cover. Mm-hmm. 

[00:18:03] Vicky McGrath: Yeah. Yeah. That's so common, right? Mm-hmm. And that's probably just something that she learned over time, that it was an easy way out, right? 

[00:18:10] Penny Fitzgerald: Yep. It was still- You know? ... conversational. She could still be in the same, same, you know, conversation and, and- Yeah ... presence with people, but not really Yeah, very f- it's fascinating, um, and sad.

[00:18:24] Vicky McGrath: Yes. 

you know, I, I, I guess I sort of bucked the odds there.

Like when when I wa- started my business at 45, you know, I, uh, I guess I probably just didn't even think about any of that, and I was I was just like- Yeah ... "Okay, I'm starting a business now," and away we go, right? So I- Yeah ... at the time, you know, 

[00:18:44] Penny Fitzgerald: right- You just put one foot in front of the other ... um, 

[00:18:46] Vicky McGrath: yeah, that's right.

That's all you could do, right? You just- Yeah ... uh, you can only, uh, do what's in front of you, and that's the, like not, not too many people are, are probably, you know, thinking about starting over at, at [00:19:00] 45. But when life hands you the lemons, then you can choose- Yeah ... to make lemonade, and that's what I- Exactly

was lucky enough to be able to do, right? 

[00:19:07] Penny Fitzgerald: Fif- 59 for me, so I'm right there with you. Yeah, you... We're certainly not done contributing and making a, making a positive impact for people. That's what we wanna do, and we don't... There's no time limit on that. Yes, I agree with that. So, and it's never too late.

That's it. Never too late to start. 

[00:19:25] Vicky McGrath: I agree with that, and that's why I think now, you know, as I say, if, you know, even if you're in your second act or you're, you've retired from your original business or position and you think to yourself, "I still have so much to give," right? Starting a senior care business, uh, is a great idea because, you know, there's a, a proven formula, a proven model.

It, the senior care population only continues to grow. The baby boomers are gonna wanna stay home. They are not going to want to go into these fancy retirement homes that have been built for the current [00:20:00] generation. Honestly, they're gonna wanna stay home as long as they can. They are, you know, more healthy and more active and, and have, you know, more interests than I think our parents did.

And so I think, you know, now is a great time to, to get into that business if that's, if that's of interest to somebody. A- and not to feel like, uh, they don't know what they're doing or they haven't got any experience because I didn't either. 

[00:20:25] Penny Fitzgerald: Yeah. Yeah. Well, it's more comfortable to stay at home. You're, you know your surroundings, you know your way of doing things, you have your own habits, you have your own things that you like to do and where you like to be.

So it makes sense why you would want to stay home. 

[00:20:39] Vicky McGrath: Yeah. 

[00:20:39] Penny Fitzgerald: How do you, how do you do that? How do you support seniors in staying at home? 

[00:20:44] Vicky McGrath: Well, we have, uh, a distributed workforce, so, uh, we hire staff, s- PSWs, or personal support workers, and nurses, and they go into the clients' homes and look after them in their home.

And so that [00:21:00] could be their own private residence or it could be retirement home. Sometimes it's even in the hospital, depending on what's happening with the client. Mm-hmm. For example, you know, uh, sometimes clients go to the hospital because they've had a urinary tract infection, or they've had a fall- Hmm

because of a urinary tract infection, and they go into a hospital, and they've got dementia, and they don't know they're supposed to stay in bed. They don't know that they could fall again. They don't even know how to use the call button. So sometimes- Oh gosh ... we're called in, called in just to be there with them to help them as they're, you know, navigating being in the hospital.

And a lot of times the opposite as well, from going home, uh, from the hospital or from transitioning from home to retirement homes. People with dementia have a very difficult time with transitions. Their familiar, uh, environment, their familiar surroundings, everything that they've known is in their home, so that when we change- Mm-hmm

that, when we make, you know, a, a change for them, which is what I hear a lot, is that it's, it's [00:22:00] challenging for people to then reorganize themselves to the new environment. So that's where we provide a lot of support, is for people who are in their own home and are no longer really able to manage. Their families have noticed that they're not eating very well or that there's a lot of expired food in the fridge or- Mm-hmm

you know, uh, in one circumstance, we had a client who had a dog, and the son noticed that the dog was looking really thin. And so we- Oh gosh ... he realized that probably not only his dad wasn't eating, but probably his dad wasn't feeding the dog. And so- Oh my gosh ... you know, we look after the pets too while we're there.

Mm-hmm. And, uh, so, you know, really, uh, y- we'll do anything we can to help a senior stay in their home. 

[00:22:49] Penny Fitzgerald: Wow. Yeah, it becomes a, a danger at times too, I would think. You know, if, like I remember my mom leaving the stove on one time, and that was, "Okay, that's it. We're gonna [00:23:00] have to... You're gonna have to do something.

You're have to go to- Yeah ... going to have to go to the care facility," and the- 

[00:23:04] Vicky McGrath: Yeah, and I think that happens a lot. Yeah. You know, I think people notice that a lot, that they're, you know, there's a burnt pot or the kettle's been going or whatever the case may be. 

[00:23:14] Penny Fitzgerald: Mm-hmm. 

[00:23:14] Vicky McGrath: And sometimes it's, it's, you know, that their mom h- uh, loves to go out for a walk and went out for a walk and got lost and got picked up by- Hmm

the police somewhere and had to get brought home with the police because she had no idea where she was anymore. And that- Wow ... has happened as well, right? We, we had a, a client who we cared for b- 'cause she was, uh, a, a person who liked to go out and have, have lunch somewhere. So she would walk. Her, her son moved, moved her to a, a retirement home, but she still thought she wanted to go and get lunch, even though lunch is included.

And she would walk across a busy road at- Oh, gosh ... 90 years old, uh, to get to the Swiss Chalet or wherever she was going. [00:24:00] And, uh, one time she got hit by a car, uh- Yeah ... and broke her hip. Oh my gosh. And then her son had to have somebody come in and help her recover for her broken hip. But then- Mm-hmm ... after that, to assist her when she wanted to go out for lunch so that she wasn't walking, you know- By herself

uh, by herself crossing- Mm-hmm ... crossing the road- 

[00:24:21] Penny Fitzgerald: Oh my 

[00:24:22] Vicky McGrath: gosh ... uh, you know, without anybody paying attention to an elderly person taking their sweet old time, right? They take a long time to cross the road. 

[00:24:29] Penny Fitzgerald: Yeah. You can only move so fast when your hips hurt. 

[00:24:31] Vicky McGrath: That's 

[00:24:32] Penny Fitzgerald: it. 

[00:24:34] Vicky McGrath: So, you know- Oh my gosh ... we've helped, we've helped with lots of different clients for lots of different reasons.

We've had, uh, you know, sons or daughters call us because their mom or dad had walked out of the retirement home in their brief in the middle of the night and nobody noticed, and, you know, I- Oh, gosh ... they were, they were sitting outside in the, in the retirement home gazebo the next morning when staff arrived in their brief and It's just, like, [00:25:00] crazy stuff happens.

Just hanging 

[00:25:01] Penny Fitzgerald: out. 

[00:25:01] Vicky McGrath: Yeah. Oh 

[00:25:04] Penny Fitzgerald: my gosh, thought I'd wait for my coffee out here. 

[00:25:06] Vicky McGrath: Yeah. Anybody let me in, right? The doors are locked at a certain 

[00:25:10] Penny Fitzgerald: point. Oh, sure. 

[00:25:11] Vicky McGrath: Right? 

[00:25:12] Penny Fitzgerald: Wow. So you 

[00:25:12] Vicky McGrath: might be able to leave, but you can't get 

[00:25:14] Penny Fitzgerald: back in. 

[00:25:15] Vicky McGrath: Yeah. 

[00:25:15] Penny Fitzgerald: Oh, wow. Yeah. Oh my gosh. So, so the care that you provide, is it... Do you have different levels of it, too, then?

You can, you know, do s- you know, I, I imagine that some of your clients don't need a lot of care, maybe just being checked on or maybe their meds filled or whatever, but then I would assume that other clients need a lot more. So do you provide different types of care for different people? Yeah, 

[00:25:40] Vicky McGrath: for sure.

Yeah, we do. We, we provide a lot of the same, you know, different levels of care within a single visit, right? Some, some clients need help with, uh, meals or bathing, you know, medication management, but they might also need help with companionship or social- Mm-hmm ... outings or going to the [00:26:00] library, you know. So we do lots of different things.

And then we have clients who are, you know, uh, perhaps in the latter stages of, uh, of cancer or end of life, and they need a lot more support to help them with, you know, managing their pain and making sure that they're comfortable at the end of life. And we also just provide wound care for some clients who have, you know- Hmm

had surgery or have had some kind of a, a problem where they're, they've developed a wound for something. And so we do- Mm ... provide different levels of care, and they're all provided for by, you know, different levels of experienced staff. 

[00:26:38] Penny Fitzgerald: Mm, okay. Yeah, that makes a lot of sense, 'cause, yeah, I would think, you know, someone that just needs home stuff, you you know?

Just pick up my mail, help me- organize things, help me get rid of things in my refrigerator. Those kinds of just basic things I would think would be at one level, and then medical or even physical therapy [00:27:00] might be something else that might be needed as you, as you age. 

[00:27:03] Vicky McGrath: Yeah. Well, you know, a lot of that is PSW level care, a personal support worker, actually.

Uh-huh. And, um, the, you know, a lot of the times, like every, every one of our client is managed by their doctor, right? We don't provide medical- Okay ... medical oversight. They're- Uh-huh ... they have medical oversight themselves. And so if they need physiotherapy, then they, you know, they get a f- a program developed by a physiotherapist, and then our staff can help them with that.

Uh, so they, we can definitely help them with their physio once we have the routine set up. Uh, but we don't actually provide the routine ourselves. We just do the s- do the support. And that's the same with all of the care. We- we're not obviously prescribing the medication or in any way- Okay ... uh, but we can make recommendations, you know, about the medication that the client is on if, or if we notice- Mm-hmm

that the client is perhaps declining in some strange way that isn't sort of normal for [00:28:00] them, you know, to perhaps check out whether they've got a urinary tract infection or something else is going on. Hmm. A medication conflict or, you know, if they've ch- started a new medication, how that's going. So, uh, a lot of the times what we do is really just real personal support, uh, care.

And then every once in a while there's something specialized like nursing care required. 

[00:28:22] Penny Fitzgerald: Mm-hmm. Yeah, a lot of observational help, I would think. It looks- Yeah ... it, it sounds like you're probably there more often, your people are there more often, possibly, potentially, than the family members. And maybe, maybe a person living at home doesn't have any family members or no one nearby.

[00:28:41] Vicky McGrath: Yeah, that's often the case. Or we get, we get calls from, you know, people or daughters or sons around the country or in the States, and their loved one lives far away from them, but they've, you know, had a call from the hospital or whatever the case may be, and they have to set [00:29:00] something up. And a lot of the time, you know, we have had clients that just don't have any family at all, so then we hear from the niece or the nephew, and they're like- Hmm

"I don't know this... I don't really know this person. I don't really know what they need. Can you help me?" 

[00:29:14] Penny Fitzgerald: Uh-huh. But I know something's wrong. 

[00:29:16] Vicky McGrath: Yeah. Right. So a lot of the times we're, we're the only ones that really know what's happening in the home with them. 

[00:29:24] Penny Fitzgerald: Wow. Wow. Wow, it's so important, I feel like, as you age, anytime- To keep your friends close you know, to really develop your friendships and stay in touch with your, your friends 'cause, you know, we're, we j- it takes a village, right, to be able to, to do anything we want to do.

We, we want to... We, if we want to start a business or as we age, we check in on each other. It's just really good to have girlfriends. 

[00:29:51] Vicky McGrath: Yeah. It's good to have a plan. It is good to have a 

[00:29:54] Penny Fitzgerald: plan, right? Oh, a plan. 

[00:29:55] Vicky McGrath: So, so think about the plan, uh, before you need it so [00:30:00] that- Yeah ... you have something, you know, something in effect so that if something is to...

I mean, the, the truth of the matter is that, you know, it, it doesn't have to be a, an illness or a, a diagnosis. Any of us can have, uh, a medical issue at any time. Like- Yeah ... break something or get- Mm-hmm ... into a car accident or, or anything, right? Mm-hmm. And so, uh, it's not just always about aging that we need to be thinking about.

You know, "Oh, well, I'll worry about that when I'm older." It, it could- ... happen at any time, right? So to have- Yeah ... a plan about who to contact and what you want, you know, the kind of support you want, uh, during those, those times when you need it, I think is important, right? 'Cause otherwise- Mm-hmm ... people are just guessing and doing the best that they can.

[00:30:46] Penny Fitzgerald: Right. How would you suggest people do that? How would they create a plan? 

[00:30:51] Vicky McGrath: Well, I think they would just w- write it out somewhere and give it to the, their, you know, in case of [00:31:00] emergency, right? Like whoever that might be. Mm-hmm. Just have a- Yeah ... you know, have their, their family doctor and the phone number for their family doctor.

Like, I, I couldn't tell you probably, you know, who my mom's family doctor was at the time. I w- I would had to have asked my dad, right? Mm-hmm. But my dad knew, of course. But in a circumstance where you don't know or you don't have, uh, an immediate, you know, loved one, then find someone who can be your in case of emergency, right?

So that- Right ... they have your informations and, and make sure that it's as current as it can. And, you know, the kinds of things that you would want if you were to h- need care, you know? Mm-hmm. Would you, would you want them to have private care for the, for yourself? How, how- 

[00:31:43] Penny Fitzgerald: Wow ... 

[00:31:44] Vicky McGrath: you know, how you would set that up, right?

[00:31:46] Penny Fitzgerald: Yeah. I, yeah, I would think that would be very valuable for someone to have a list. Like, these are the things that I should write down somewhere, or or this is the information that someone would need if something were to happen to me. Yeah. Here's [00:32:00] where to look for my insurance. And- Here's where to look for my- 

[00:32:01] Vicky McGrath: Exactly

[00:32:02] Penny Fitzgerald: bank account. 

[00:32:04] Vicky McGrath: Right. Exactly. All of those things are, are key. And, uh, you know, also just the things like, uh- you know, the, the basics of, of, you know, how to, how to reach people or like, you know- Right, phone numbers ... who you need to call family, right? Like- Right ... the basics. 

[00:32:27] Penny Fitzgerald: Yeah. 

[00:32:28] Vicky McGrath: You know- Holy cow ... if everybody, uh, you know, everybody just focuses on, um on death and dying, but there's a lot that you could do now.

You know, have a power of attorney now, you know, someone who you can delegate authority to if you're incapacitated, right? Like- Yeah ... if you're unable to make decisions for yourself and there's nobody around to make them for you or in your stead, then the medical or healthcare system is making those decisions based on a very [00:33:00] specific set of circumstances.

R- like for example, one of our clients, um, had, uh, end-stage liver cancer, and she was, uh, always nauseated and always felt just miserable. Mm-hmm. Like just, you know how miserable you feel when you're nauseated all the time, or like just couldn't- Mm-hmm ... eat and was... And then, uh, you know, sh- but she had refused, she had given up on, on treatment for her cancer.

She was kind of coming down to the, you know, palliative care, end of life, uh. And she fell and broke her hip in the bathroom one day. And so, you know, she went to the hospital. Uh, she went through the process of recovering from her hip fracture. Uh, she was on a lot of strong pain management for that. Mm.

And she felt great. She felt great because her pain- She was out of her mind ... was [00:34:00] managed, right? 

[00:34:00] Penny Fitzgerald: Oh. 

[00:34:01] Vicky McGrath: It was 

[00:34:01] Penny Fitzgerald: managed. 

[00:34:01] Vicky McGrath: Okay. Yep. And so then as- ... her pain management was weaned off because she no longer needed it for the hip, she was really outraged. She's like, "I feel terrible. Uh, I need the pain management." 

But the staff at the hospital were only treating the hip. They had no regard whatsoever for the fact that she was an end-of-life cancer patient. The two never spoke to each other. They never- Oh, my gosh ... they never correlated whatsoever.

So that's why I say you could go to the hospital for one very specific thing and not have any relationship to what your treatment is to what's actually happening, 

They were ships passing in the night or sailing along in parallel. Once she finished, once she finished the pain management for her hip- She declined very rapidly because the, the pain was so dramatic from the- Ugh ... liver cancer, right? All of it. And then 

[00:34:59] Penny Fitzgerald: she- Yeah ... 

[00:34:59] Vicky McGrath: like [00:35:00] she basically, I think it was like two weeks basically after she stopped the pain management for the hip that she, she went into hospice and, and passed away because it was just so dramatic, right?

so those are the things that you just can't even, you know, you, you can't, you can't plan for necessarily, but you could have some at least plan in effect for how you wanted things to go. 

[00:35:24] Penny Fitzgerald: Yeah. And well, it's just infuriating that we put up with so much, like pain or discomfort or all these other symptoms because, well, it's just part of the thing that I'm going through.

Well, if you could have some kind of palliative care to make your quality of life better, wouldn't you want your last two weeks to be pain-free? You know, I mean- Yeah, but 

[00:35:47] Vicky McGrath: she, 

[00:35:47] Penny Fitzgerald: and 

[00:35:47] Vicky McGrath: that's what happened. She went into hospice- 

[00:35:50] Penny Fitzgerald: Uh-huh ... 

[00:35:50] Vicky McGrath: and all of her pain was managed, and well, I think she probably had like one day of relief, uh, or maybe- Gosh

a couple days of relief, and then that was it. [00:36:00] Then she was- Yeah ... uh, you know, she was unconscious and, and, and gone after that. Hmm. But you're right. You know, people just don't, uh, like people don't associate nausea And pain. Right? Yeah. And that's the case with a lot of our clients, is that they are in pain, they just cannot articulate or- Mm

communicate that it's pain. They- Mm-hmm ... see it as nausea or discomfort or something hurts, but they don't- Mm ... understand that all of that can be managed with pain management- Yeah ... and neither do families, because families are just doing the best they can. They're not medical people- Mm-hmm ... or healthcare professionals, right?

Mm-hmm. And so I think you're right. There's a lot of suffering, and needlessly. 

[00:36:53] Penny Fitzgerald: Yeah. Gosh. 

[00:36:54] Vicky McGrath: And that's why having somebody in there to help you is- Exactly ... to your advantage, right? They- [00:37:00] Yes ... we are there advocating for our clients, making sure that- Yes ... this family understands what they need, that it's, you know, that there are things that can be done to help that, that client in different ways, and the family wouldn't have any understanding of that.

[00:37:13] Penny Fitzgerald: Yeah. You're, you're helping translate too from what this person is experiencing and not able- Yeah ... to articulate, then- Right ... verbalizing that in a medical way that makes sense- Yeah ... to the doctors and to the therapy- Pain. 

[00:37:24] Vicky McGrath: It's pain. It's pain. 

[00:37:25] Penny Fitzgerald: Yeah. Yeah. Why don't we try this? Yeah. Oh my gosh. Yeah. That's so cool that you are able to provide that level of, um, awareness and service for people.

[00:37:39] Vicky McGrath: Yeah, it is. It's, it's, it's very rewarding. It's very rewarding to be, you know, to pro- able to s- do something that meaningful for people- 

[00:37:48] Penny Fitzgerald: Uh-huh ... 

[00:37:48] Vicky McGrath: in their lives, right? And, uh- Yeah ... and, and help as many as we have. I mean, we have, we have had so many clients and as I always say, you know, we get so many unsolicited thank yous [00:38:00] and, uh, you know, what a blessing or w- you were just lifesavers or, you know, like d- or referrals to other people, totally unsolicited because, you know, and we help, we help one client and then they leave the system, as I call it, and then we help their partner or their spouse because we- Oh

did a great job with their, the first client. Like, it, it- 

[00:38:22] Penny Fitzgerald: Mm. 

[00:38:22] Vicky McGrath: Mm-hmm ... it's, 

[00:38:23] Penny Fitzgerald: you 

[00:38:23] Vicky McGrath: know, as long as you are passionate and you love what you're doing, then everybody notices, right? Everybody knows that- Mm-hmm. Yeah ... that you're doing it because you're, you want to be helping people. 

[00:38:36] Penny Fitzgerald: Exactly. Exactly. So are, what are you, like your business, are you looking for more people to join your team?

Are you franchising your own business now? Or where, what's your next step, I guess? 

[00:38:50] Vicky McGrath: Yeah. So we're continuing to, uh, work in the senior care industry, like offer care to our clients. And I now [00:39:00] offer essentially a senior care business in a box really for- Hmm ... uh, anyone who's interested in starting a senior care business.

So I can offer them, you know, every system and process and template and script and, uh, everything that they would need. Okay. And it's all done with you, as I call it, where it's, you know, me, uh, holding their hand through... We have the three-month and a six-month program, depending on how, I guess, experienced the person is.

If they have absolutely no experience, then I always recommend the six-month program just to give them a little more time. Mm-hmm. And for the three-month program, I say, you know, if you've had some level of experience in the healthcare system or perhaps you're a healthcare professional who just suddenly realizes that no matter how hard you work, you're never gonna make enough money to, to live the life you wanna live.

Mm-hmm. Um, so really it's, it's essentially like a franchise, but we do not have franchise fees or royalties or long-term contracts. [00:40:00] Mm-hmm. Or any of those things that preclude you from having the unlimited income that you deserve to have when you own your own business. 

[00:40:08] Penny Fitzgerald: Nice. Okay. So, um, i- is your business available around the, the globe?

Is it only Canada? Would this, would someone in the States be able to start their own business in this way using your system? 

[00:40:20] Vicky McGrath: Yes, absolutely. So wherever senior care is currently available, you could start your business using my model, 'cause it's the same model. Uh, it, it... And there are, you know, lots of senior care businesses in, all across North America, in, uh, the UK, and in Australia.

Okay. So those are the, the markets that I'm currently supporting. Okay. And I would say that there are some differences, and that's up to the client to de- you know, determine what the differences are. For example, in Ontario, we're an unregulated industry. Hmm. Okay. Which means that it's up to the business to provide [00:41:00] the appropriate levels of staff or healthcare professionals, but we are not licensed as a business.

We can be just me, Joe Blow, and, Mm-hmm ... and h- employ the staff. Whereas in the United States, you actually, if you want to provide nursing level, then you need to be licensed yourself. And so there's a process- Okay ... that you need to do. And similarly in the UK and Australia. There's just different compliance and regulatory frameworks in those places, and but my business model can be used in all of them.

[00:41:35] Penny Fitzgerald: Okay. Very good. So if someone wanted to check it out or learn more about the business or how, or any of it, h- where would they find you? 

[00:41:44] Vicky McGrath: They could go to my website, which is www.seniorcarebusinesscampus.com, and they could take a look through. And I also have a YouTube channel which probably talks- Okay ... a little bit about all of this as well.

[00:42:00] It's also Senior Care Business Campus. Uh, I have a few videos. I'm trying to add more on there every week. And, uh, you know, if anybody's interested, they can s- they can, uh, contact me through the website and, uh, submit an application form. We, uh, always have a very small intake, uh, because we are so hands-on with everybody.

But, you know, if there isn't room in the intake that they're interested in, then it, there certainly will be one in a very short order. So I would encourage anyone who would be interested in learning more to just apply. 

[00:42:35] Penny Fitzgerald: Sounds great, 'cause it, it definitely is a need out there. 

[00:42:38] Vicky McGrath: It is 

[00:42:39] Penny Fitzgerald: a need. I'll put those, um, those links in my show notes too so people can find you- Perfect.

Thank you ... really quickly. Yeah, okay. Can I switch gears on you a little bit here? 

[00:42:47] Vicky McGrath: Sure. 

[00:42:48] Penny Fitzgerald: Awesome. Um, at the end of my conversations, I always like to bring it around to something fun, and I mean, this- Yes ... has been a great conversation, but what is your favorite cocktail or glass of wine? 

[00:42:59] Vicky McGrath: So [00:43:00] I actually don't drink wine at all, but I drink champagne.

So- I like that ... my favorite, my favorite is actual champagne from France. 

[00:43:09] Penny Fitzgerald: Yes. 

[00:43:10] Vicky McGrath: And my, uh, daily go-to is a prosecco, so that's- 

[00:43:15] Penny Fitzgerald: Oh, I love 

[00:43:16] Vicky McGrath: prosecco. Yes ... I'll, I'll go prosecco all day long, and then when- ... it's spe- when it's a special occasion, then I go Moët, so. 

[00:43:25] Penny Fitzgerald: Mm, nice. Moët, love that. 

[00:43:29] Vicky McGrath: Yes. I c- I'm, I still have, uh, Paris, or France rather, on my, uh, list for specifically the Champagne district, you know, to tour around and- 

[00:43:40] Penny Fitzgerald: Mm-hmm

[00:43:41] Vicky McGrath: do all the champagne tastings. And I've learned all about the terroir and all of the fancy stuff- Yes ... about champagne. Now I just have to go and taste it all. 

[00:43:51] Penny Fitzgerald: Uh, you know, in person. Yes. 

[00:43:53] Vicky McGrath: That's right. That's right. 

[00:43:54] Penny Fitzgerald: I love that. That, that's on my list too. There, an- France, and also, [00:44:00] um, the Loire, the Loire Valley.

I love the wines there too. 

[00:44:03] Vicky McGrath: Mm-hmm. 

[00:44:03] Penny Fitzgerald: Yeah. Yeah, for sure. I, I love bubbles too. It's hard to beat a good champagne. It 

[00:44:07] Vicky McGrath: really is. Yeah. 

[00:44:10] Penny Fitzgerald: Oh, yeah, speaking my language. Okay, so what's a fun memory shared with girlfriends, um, over a glass or not? Oh. What's your... What's been a fun time? 

[00:44:21] Vicky McGrath: You know, I have had lots of fun in my life.

I've been very, very lucky. And, uh, I guess probably, I would probably just talk about, uh, the fun of travel really, 'cause that- Mm ... would be, like, my second favorite thing to do would be- Mm-hmm ... to travel. And, uh, you know, we had great friends to travel with while my daughter was growing up, and we loved to go to the same kind of places.

And so- Uh-huh ... I would say probably travel would be the, the next most fun thing. I got married in Hawaii, in Maui, and- 

[00:44:55] Penny Fitzgerald: Aw ... 

[00:44:55] Vicky McGrath: I got the, got to bring our friends to see that. And then [00:45:00] we- Uh-huh ... we went to, went to lots of fun places, Turks and Caicos, and Bahamas, and Cayman Islands. You know, all the fun- Oh, yeah

fun places to go with, with little kids where it's nice. Be- beach, and ocean, and pools. Nice. Yeah, all the fun stuff. 

[00:45:16] Penny Fitzgerald: Oh, I love it. I love it. Okay. So y- that was your second favorite thing to do was travel. What was your first favorite thing? 

[00:45:22] Vicky McGrath: Champagne. 

[00:45:23] Penny Fitzgerald: Oh, champagne. Oh, okay. Okay. Of course. 

[00:45:28] Vicky McGrath: That was the first question, wasn't 

[00:45:30] Penny Fitzgerald: it?

Okay. Yeah, yeah, yeah. Okay. I was thinking activity for some re- but, you know, drinking champagne is an activity. That works. And you like to golf too, right? 

[00:45:42] Vicky McGrath: And I like to golf too. That is true. I do like to golf, and I am so excited to have joined LEGS because, uh, honestly, like you, you just, you just don't find women doing business on the golf course- Mm-hmm

the same way men do, right? Right. And so that's, that's what [00:46:00] I love about LEGS is like, let's just, let's just go out and do business and connect and support each other and promote- Yeah ... each other and collaborate and all of the things that we get to do, and we'll play some golf and have a little drink and an appy afterwards, right?

And have some fun. Have a little Prosecco 

[00:46:19] Penny Fitzgerald: after. Yes, for sure. 

[00:46:20] Vicky McGrath: Yes, that would be good if there was Prosecco. 

[00:46:23] Penny Fitzgerald: Oh, our, our course has some, so... I have to check that 

[00:46:26] Vicky McGrath: one. I didn't know when- I think 

[00:46:27] Penny Fitzgerald: that's 'cause of me. 

[00:46:29] Vicky McGrath: Yeah. I should d- I should definitely check that. 

[00:46:32] Penny Fitzgerald: Yes, for sure. Yeah, um, so for my listeners who maybe don't know, LEGS is how we met, and that's Ladies Executive Golf Society, correct?

I think I have that right. That's 

[00:46:41] Vicky McGrath: correct. Absolutely. 

[00:46:43] Penny Fitzgerald: Yeah. 

[00:46:43] Vicky McGrath: And, uh, the, we're the new official international branch up here in Toronto, so anybody- Love 

[00:46:50] Penny Fitzgerald: it ... 

[00:46:51] Vicky McGrath: in Toronto area, would love to meet you out on the course. Look us up. Uh, come and join us. 

[00:46:58] Penny Fitzgerald: Yeah, for sure. I'll put those links in the [00:47:00] show notes too 'cause, uh- Great.

Yeah. Thank you ... it's a fun group. We're around the country here in U- in the US too, but not in Iowa yet, so, um, maybe- Oh ... maybe that'll be coming. I don't know. We, um, I joined the Sarasota group down- Yeah, so well- ... this winter ... that 

[00:47:13] Vicky McGrath: sounds probably like it's a better, a better option for you to be- 

[00:47:17] Penny Fitzgerald: Probably more ladies would 

[00:47:18] Vicky McGrath: be- Oh, yeah.

Yeah. Yeah. I think so too. Like, I think, you know, the colder climates like we are up here, we were supposed to have our launch in, uh, May, and the weather has just been so cold and rainy, so we just- 

[00:47:33] Penny Fitzgerald: Uh-huh ... 

[00:47:34] Vicky McGrath: bumped it to June. I don't know. Is it the same there? And it's 

[00:47:37] Penny Fitzgerald: just- It is here in Iowa too. It's weird

[00:47:39] Vicky McGrath: so cold. Yeah. 

[00:47:41] Penny Fitzgerald: Yeah, it should be... I mean, well, next j- next, m- uh, week it's supposed to be back in the 80s again, but this week it's highs in the 60s. 

[00:47:49] Vicky McGrath: Yeah. Uh, I don't think we get to the 80s until probably July here, so, you know. 

[00:47:54] Penny Fitzgerald: Oh, sounds delightful.

[00:47:59] Vicky McGrath: Now I [00:48:00] know why my, my... The gap needs to, to narrow between- Yeah ... where I am and the beach. 

[00:48:07] Penny Fitzgerald: Yeah. Yeah, so you're, you're, um, at some p- point hoping to sun chase as well. So- Yes, definitely ... have you started looking around, like, to regions or where you wanna be? 

[00:48:18] Vicky McGrath: Well, I think probably it would be, you know, sort of the Turks and Caicos, BVIs- Mm

kind of vibe, I think is probably- 

[00:48:28] Penny Fitzgerald: Yeah ... 

[00:48:29] Vicky McGrath: right. But definitely I like the, the crystal clear aqua water look, 

[00:48:36] Penny Fitzgerald: Oh gosh, so exciting. Oh, is there anything I haven't asked you that you would love to share? 

[00:48:43] Vicky McGrath: Hi. I don't think so. I would just like to, uh, invite anyone who's interested starting a senior care business or a- anyone who's interested in learning more about senior care business to, uh, to get in touch with me, and I would be, you know, glad to talk about how, you know, I have the brand [00:49:00] and experience or the skills or, you know, whatever I can to support them so that they would feel confident, even with no experience, that it would be a, a good thing for them to do- Hmm

if they're interested. 

[00:49:12] Penny Fitzgerald: Fantastic. Love it. That, I think that's gonna help a lot of people 'cause it's definitely a need to help people as we age to, to be more independent and to stay home. Yes. If that's what we wanna do. 

[00:49:24] Vicky McGrath: Agreed. 

[00:49:26] Penny Fitzgerald: Very cool. Thank you so much, Vicki. This has been wonderful. 

[00:49:29] Vicky McGrath: Well, thank you for having me, Penny.

It really has been so much fun. Yeah. And, uh, I hope that it's been valuable for your listeners as well. 

Yeah. Thanks. All right. I'll see you at LEGS. 

Yes. See you there. Bye. 

[00:49:41] Penny Fitzgerald: Okay. Bye. 

​[00:50:00]