Visibility Is Service: Sharing Your Story with Priya Dua

If you've ever hesitated to post about a client win, an award, or even the impact you're making because you didn't want people to think you were bragging...this episode is for you.

One of the things Priya Dua and I kept coming back to in this conversation is how uncomfortable so many women are talking about what they do. We work hard. We care deeply about serving others. But when it's time to share our accomplishments or tell people how we can help, many of us suddenly get quiet.

Priya's expertise is in public relations, and she spends her days helping founders and business leaders tell their stories. I work with women who are building businesses rooted in service, not sales. Although we come at it from different angles, we agreed on something that's so important:

People can't benefit from your gifts if they don't know you exist.

Sharing your story isn't about making yourself the hero. It's about helping the people who need what you offer find you.

We also talked about the difference between PR and marketing, why authenticity will always outlast chasing social media trends, how AI can support your business without replacing your voice, and why your experience and wisdom are some of your greatest strengths.

And because this is Penny for Your Shots, we couldn't end the conversation without talking about espresso martinis, bowling leagues, and why making time for your girlfriends might be one of the smartest things you do all week. Sometimes filling your own cup is exactly what allows you to keep pouring into everyone else.

In this episode, we talk about:

•  Why visibility is an act of service, not self-promotion 
•  The difference between public relations and marketing 
•  Why women often downplay their accomplishments 
•  How to share your story without feeling like you're bragging 
•  Choosing authentic connection over chasing social media trends 
•  Using AI as a tool while keeping your unique voice 
•  Making time for friendships, fun, and filling your own cup 

Connect with Priya Dua

Website: https://arkivepr.com/

LinkedIn: https://www.linkedin.com/in/priyadua/

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Transcript

Visibility Is Service: Sharing Your Story with Priya Dua

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​[00:00:00] 

[00:00:33] Priya Dua: Hello, my friends. This week, I'm talking with Priya Dua, the founder and CEO of Archive PR. Priya helps brands, founders, and leaders tell their stories in a way that feels clear, credible, and true to who they are. And as we talked, we kept coming back to something I know so many women struggle with: how do we share what we're doing, what we've built, and the impact we're making without feeling like we're bragging?[00:01:00] 

Priya talked about helping people understand that telling your story isn't about showing off. It's about making sure the people who need your work can actually find you, and you know I'm here for that. We also talked about PR versus marketing, why earned credibility still matters, and how social media has changed, why we don't have to chase every trend, 

and how AI can be helpful behind the scenes without replacing the humanity and the heart in our words. And of course, because this is Penny for your Shots, we also got into espresso martinis, Don Julio sister shirts, bowling league with girlfriends, and the reminder that sometimes the most productive thing we can do is step away, have some fun, and fill our own cup.

So grab your coffee, your water, your espresso martini if it's that kind of day, and join me for this conversation. Here is Priya [00:02:00] Dua

Hi, Penny Hi, 

[00:02:03] Penny Fitzgerald: it's great to meet you. 

[00:02:04] Priya Dua: Yes, you as well. I was listening to, to all the episodes, and it, it, I love the, the fun and the vibe of your podcast.

Aw. So I'm so excited when you responded, so. Thank you. 

[00:02:14] Penny Fitzgerald: Well, thank you. I'm grateful to have you on. Oh. I, I'm looking forward to learning a little bit about you. So for my audience, and for, for my benefit too, give us your name and tell us a little bit about you. 

[00:02:27] Priya Dua: Yeah. So my name is Pria Dua. I'm the CEO and founder of Archive PR.

Um, I've been in the industry for over 20 years now. Um, it's, it's flown by, but it's been quite a ride, I have to say. Um, gosh, what else can I say? Um- ... I, I just, you know, it's one of those things, time flies, and I've had such a great time in my career and in the pub- public relations industry. So much- 

[00:02:53] Penny Fitzgerald: Wonderful

[00:02:54] Priya Dua: yeah, yeah. It's, it's been really great. 

[00:02:57] Penny Fitzgerald: That's cool. Well, and I read in your, [00:03:00] um, in your email to me initially- Mm-hmm ... that you started in the Midwest? 

[00:03:04] Priya Dua: Oh, yes, I did. I did. I was born and raised in Kansas. Okay. So a small town. Not, not terribly sm- small enough to, you know- Uh-huh ... most folks don't know the place.

Um, so yeah, I, I made the move. Um, I went to school in Colorado, so I had a little bit of a- Okay ... a pit stop before going to California, but- Mm-hmm ... what a crazy, crazy adventure. It's, the Midwest is a, a wonderful place, but it's very- Yeah ... very insulated from the rest of the world, I've gotta say, so. 

[00:03:33] Penny Fitzgerald: Yeah. 

[00:03:33] Priya Dua: Yeah.

[00:03:34] Penny Fitzgerald: I grew up in Iowa, so I, I understand. Oh. 

[00:03:37] Priya Dua: You know exactly. 

[00:03:38] Penny Fitzgerald: Yeah, yeah. So where in Kansas were you? 

[00:03:42] Priya Dua: I was in the 

[00:03:43] Penny Fitzgerald: southeast 

[00:03:43] Priya Dua: corner. Was it a 

[00:03:44] Penny Fitzgerald: small town? Yeah. Okay. It was called 

[00:03:45] Priya Dua: Pittsburg. It's, um, kind of closer to the Missouri border, I would say. 

[00:03:48] Penny Fitzgerald: Okay. 

[00:03:49] Priya Dua: Um, yeah, just a, a little spot. Yeah. Wow. 

[00:03:52] Penny Fitzgerald: Yeah. I'm curious about that, 'cause what, what made you, um, I guess what, what made you go to school in Colorado?

Or what [00:04:00] drew you- 

[00:04:00] Priya Dua: Oh, yeah ... 

[00:04:01] Penny Fitzgerald: to where you are today? How did you get there? 

[00:04:03] Priya Dua: Well, I have to say the move to Colorado was actually due to my parents. Once I graduated- Okay ... high school, they thought, "Okay, you know, she's out. Let's go ahead and try something new." I actually stayed in Kansas after they left because I was so...

You know, I was a little uncomfortable with the idea of- Yeah ... living outside of, of the box that I had created for so long. Um- Mm-hmm ... eventually, it was, "Okay, you know what? Let me just make the transfer. It'd be nice to live with my family for a period of time and, um, go to school out of state." So that's what happened, and then I met a boy- He ended up being my husband, so it all worked out It's always about 

[00:04:38] Penny Fitzgerald: a boy.

[00:04:39] Priya Dua: Yes, but he's, um, from California, and I just made the move, so- 

[00:04:43] Penny Fitzgerald: Okay ... 

[00:04:44] Priya Dua: haven't been back ever since. Yeah. 

[00:04:46] Penny Fitzgerald: Okay. Yeah, you know, it's usually about a boy. 

[00:04:49] Priya Dua: It is. It really is. Yeah. 

[00:04:54] Penny Fitzgerald: Mm. Yep. I, yeah, I grew up in a very small town in Iowa as well. Mm. And we're, my husband and I [00:05:00] are still in Iowa in a different small town.

[00:05:02] Priya Dua: Oh, 

[00:05:03] Penny Fitzgerald: wow. Okay. But we also own a home in Sarasota, Florida, so we are sun chasers Oh, 

[00:05:09] Priya Dua: I love it ... and go 

[00:05:10] Penny Fitzgerald: back and forth. Yeah. It's the best of both worlds, right? 

[00:05:13] Priya Dua: Absolutely. 

[00:05:14] Penny Fitzgerald: yeah. So, so you got into PR then. Is that what you studied in college?

[00:05:19] Priya Dua: Actually, no. I studied English literature and, you know- Okay ... a PR person is all about writing. It's just a big part of the career itself. Mm. Um, I wanted to be a novelist, of course, a very lofty goal. Maybe that's just me being way too, uh, optimistic about what, what's on the horizon for me, but, um, you know, it, it ended up being...

You know, it was, it was a great m- uh, a great m- major to have, 'cause I was able to sharpen my skills, but- 

[00:05:44] Penny Fitzgerald: Mm-hmm ... 

[00:05:44] Priya Dua: it, there was this missing level of interaction and engagement that someone like myself really, really craves. So I thought, "All right. You know, I need... I should probably do something in communication, something a little bit more- Mm

along those lines." And so- 

[00:05:58] Penny Fitzgerald: Uh-huh ... 

[00:05:59] Priya Dua: all of this [00:06:00] shifting happened after college. You know, I got my degree. I decided, "Well, you know what? Let me, let me try some internships," and I began working with a really big agency, um, in, in the Denver area while I was at school. And, um- Mm ... it just... I, I thought, "Okay, this is it for me.

This is... PR is really where I belong." So that was the big transition and, and I haven't looked back since. And gosh, the landscape of PR has changed so dramatically over time. It's not even the same as it was when I first entered, but, you know, the love is still there. It's, uh- 

[00:06:31] Penny Fitzgerald: Okay ... 

[00:06:32] Priya Dua: it's a lot of fun. Yeah.

[00:06:33] Penny Fitzgerald: Well, cool. Well, well, for, for us, um, on the outside of the PR industry, can you- 

[00:06:39] Priya Dua: Mm ... 

[00:06:39] Penny Fitzgerald: tell us, like, what, what does that all entail for you? Or what it- Yes ... how has that evolved and what does that look like now? 

[00:06:46] Priya Dua: Yeah. So a big part of PR is media relations, so obviously that's a lot of reaching out to publications like- Well, back in the day when I first started, print newspapers- Mm-hmm

and such, and- 

[00:06:56] Penny Fitzgerald: Okay ... 

[00:06:57] Priya Dua: you know, of course, uh, online and, and [00:07:00] broadcast, all of that, just to get some publicity around my particular clients, get the buzz going, and ideally get them in front of decision-makers, so products and services will be adopted. Um, that's a big part of PR, but then it's also, um, some event management, trade shows.

Um, I'm, I'm going to be going to this kind of fun award event, um, in July, a whole new thing for me 'cause it's in the sports industry. So events are a big part of it, and then of course writing is just, it has been- Mm-hmm ... and, and will hopefully continue to be a crucial part with AI. There's some challenges there in terms of writing.

Um, but you know, holding true to that. And then I would also say social media, that's been something that, you know- Mm ... when I first started out in college, Facebook had just kind of begun. You know, Myspace, it had its little, its day, and then- ... Facebook came on the, you know, and then it just, you know, ballooned.

And social media in some ways is actually more important in the PR world. Um, obviously we still do media relations, but some agencies [00:08:00] have shifted to be specifically for social media. So PR is constantly- Wow ... in flux. Yeah, it's always changing. Um, and it's exciting, I have to say. If, if you're very- Yeah

extroverted, it's a great, a great, um, career choice. Yeah. 

[00:08:14] Penny Fitzgerald: Well, and if you're introverted, you need someone like you to I hope so ... to navigate all of it, right? 

[00:08:20] Priya Dua: Yeah, yeah. Yeah, for sure. 

[00:08:23] Penny Fitzgerald: Mm-hmm. Yeah. So how, what would be the difference, or how would you describe what you do versus, like, marketing? 'Cause it, there is a difference, right?

[00:08:34] Priya Dua: Oh, absolutely. Absolutely. And I think that the big difference, a lot of it is actually in a paid and non-paid environment. Um- Oh ... a lot of marketing, you know, involves advertising, um- Gotcha, yeah ... and that kind of thing. But with PR, it's all earned. So there's more of a direct communication with- Okay ... the individuals who will promote your product directly, versus marketing, where you pay for things like SEO and all of those.

[00:09:00] All very important things, but, um- Mm-hmm ... there's definitely a differentiator there. Marketing is also a little bit more, uh, fleshed out. There's a lot more, um, you know, uh, uh, business research. There can be some really nitty-gritty portions that directly tie into providing sales support. PR, on the other hand, does, uh, support sales, but, um- Mm-hmm

it's in many ways used as a tool to enhance sales conversations, such as, "Hey, you know, we just won this award in Inc. Magazine." You know, it's something they can add to their c- their signatures, a little tidbit to talk about. Mm. That's something that's really, really special for PR. So, um, marketing and PR actually work very, obviously, very close together in a lot of ways.

There's a great, um, uh, balance there, but yeah, they're, they're definitely, definitely a bit different there, so. 

[00:09:46] Penny Fitzgerald: Yeah. That, that's a good distinction, or an, or an easier way to look at it, I feel like, when you described it as, you know, you're the advertising piece of it, the paid- Yes ... outreach versus the telling your own story and sharing- Yes

what you've done, and the accomplishments- Mm ... and the, [00:10:00] the things that you've, um, contributed to society and to the community, and all those things are really important. 

[00:10:06] Priya Dua: Yeah. I 

[00:10:06] Penny Fitzgerald: feel like for women, those are the things that are hard to s- to talk about. 

[00:10:10] Priya Dua: Oh, it's so true. It's so true, and I feel like so much of society has made women feel like they have to be a little bit quieter, and maybe e- even when it's...

I have to say, in t- the tech world, I've worked in, um, you know, consumer tech, but some of the tech I've worked in is very deep, oil and gas- Mm. Oh, yeah ... and things that aren't necessarily very female-oriented, and having those conversations can be uncomfortable because they, a lot of folks don't put a lot of stock in the female narrative and opinion on industries like oil and gas, and those that are- Mm

really, really, um, not as, not as sexy, you know? But there's a lot of knowledge. It, it, it's, it's, it's an unfortunate thing, and I think that that's something that the, you know, the, the females in PR have to sort of continue to navigate, um- Mm ... if you wanna be in those kinds of industries, so yeah. It's, it's definitely a female dom- dominated industry, but still [00:11:00] very much up against some of those challenges we faced for such a long time.

[00:11:03] Penny Fitzgerald: Mm-hmm. Yeah, I talk to female founders a lot, and- 

[00:11:08] Priya Dua: Yes ... 

[00:11:08] Penny Fitzgerald: it's really, um, a m- a mindset shift and also just a real cultural thing where, yeah, like you said, you're, you're taught to be quiet and- 

[00:11:17] Priya Dua: Yes ... 

[00:11:18] Penny Fitzgerald: don't be too loud. Don't, don't brag. Don't- Yes ... talk about your accomplishments and things. Yeah. How do you help your clients move through that?

[00:11:26] Priya Dua: Oh, that's such a great question. I think that might be one of the biggest challenges I face because they are so... most of them are so used to downplaying it, especially- Mm-hmm ... you know, it's funny, a lot of CEOs, you know, wanna go back into kind of the background and, and, you know, give all the, uh- Yeah ... and they, CEOs do a lot.

They should be commended and such. So it does take a little bit of hand-holding in the beginning, kind of reiterating- Yeah ... to them, this is why you're so special, you- meaning the company is so special, and you as a leader, why you really stand out and why you deserve to tell your story, especially if it's a [00:12:00] company who create like a, a healthcare company.

Many of these folks create powerful medical devices that are just changing the landscape of healthcare for so many people, and you've gotta reiterate, "Hey, what you're creating is absolutely amazing. This is something that you should tell, not just... This isn't about bragging. This is about bringing your story to the forefront where people can actually benefit from what you're doing."

So I think it's reframing that. Um, it's not necessarily about bragging, it's, it's just- 

[00:12:28] Penny Fitzgerald: Mm-hmm ... 

[00:12:29] Priya Dua: you're here and you, what you're doing really matters. So I think we've... It, it's been successful so far. I think it's really just- That's 

[00:12:35] Penny Fitzgerald: great ... 

[00:12:36] Priya Dua: yeah. 

[00:12:37] Penny Fitzgerald: Yeah, helping people understand and how to, um, share what they're doing so they can make a greater impact- 

[00:12:45] Priya Dua: Oh, 

[00:12:45] Penny Fitzgerald: yeah

that they want to make for people. 

[00:12:47] Priya Dua: Absolutely. 

[00:12:47] Penny Fitzgerald: You're, you're the ultimate hype girl. 

[00:12:50] Priya Dua: That's it, yeah, hype girl. That's a great way to put it. I try to be. I try to be their cheerleader. Um- ... in times... I, I know right now the [00:13:00] landscape of a lot of industry is, is tough in terms of sales and such, so it's those tough times for them that you e- especially have to be their cheerleader, you know?

You gotta keep- Mm ... them like, "Remember, you're on track. This is, this is good stuff," you know? 

[00:13:12] Penny Fitzgerald: Yeah, for sure. Yeah. Yeah. So how do you, how do you start? Or where do, how do you walk a client through, like even remembering the accomplishments or, um- Like writing the story about here's what we're trying to do, here's the impact we're w- wanting to make in the world.

How, how do you communicate that? 

[00:13:31] Priya Dua: So the first thing I do, you know, when bringing on a client is kinda to do a little bit of a, I wanna say almost a, a, an intake you might say. 

[00:13:40] Penny Fitzgerald: Mm-hmm. 

[00:13:40] Priya Dua: Sit down with the client. Um, you know, I've got a form that I like to reference to help kinda pull out details like competitive differentiators, you know- Okay

um, features and benefits, that kinda thing. But then it's- Mm-hmm ... also to talk about, you know, get a sense of who they are, and kind of have that moment where it's person to person, lay that groundwork for where, you know, we all feel [00:14:00] comfortable with one another, know we're on each other's team. And then from there, that rapport builds and builds and builds, and then you're able to kind of provide that education.

You know, that's when you start talking about how to properly share the narrative. And it's e- everyone's doing it one step at a time. You know, you'll have people who have crafted their, their mission statement or something from 10 years ago, and it might need- ... a little bit of a refresh. So, um- A little bit probably.

Yes. That's another big part of kind of easing them into the process, is taking a look at their collateral. You know- Mm-hmm ... what's your current messaging? How are you currently telling your story? And then- Mm-hmm ... you know, playing out the strategy. This is why we maybe wanna shift it this direction. It benefits you how, and you know, that kind of thing.

Always remembering- Okay ... to give them their kudos because they, these founders have built these companies, you know? Mm-hmm. They know them better than anyone else, so- 

[00:14:50] Penny Fitzgerald: Yeah ... 

[00:14:51] Priya Dua: it's, it's kind of helping in that way. 

[00:14:52] Penny Fitzgerald: That's good. Have you ever, um, had to or- been able to shift someone into, "No, [00:15:00] no, this is actually what you do.

I mean, this is- 

[00:15:02] Priya Dua: Oh, 

[00:15:02] Penny Fitzgerald: boy ... this is the s- current message, but then here's what it really is"? 

[00:15:06] Priya Dua: It's tough, yeah. And it's funny- I bet ... a lot of that happens with the, uh, the newer company or maybe the smaller companies. Mm-hmm. And I think that makes sense to me, too. You know, being a, a f- a founder of a company that is younger, you kinda cling to what you know and what, what- Mm

you felt when you, when you, you rooted that company into the industry. That's probably been... Those folks are the more challenging ones, but I think that's when, um, you really have to have those heart-to-hearts, and it takes some time, you know? Mm. There's gonna be multiple conversations. It's that respect, you know, remembering they made this company from scratch with their- Mm-hmm

vision. And always acknowledging that. 

[00:15:42] Penny Fitzgerald: Yeah. 

[00:15:43] Priya Dua: And you get to where you need to go. 

[00:15:44] Penny Fitzgerald: Well, and sometimes when you're right in the thick of it, you don't see it from... Like, you're looking from the outside in, so you can see that bigger picture and- Mm ... kind of understand it without... You know, if you s- if you stare at the same spreadsheet for-

you know, hours on end- 

[00:15:57] Priya Dua: Yeah ... 

[00:15:58] Penny Fitzgerald: you don't see that one mistake, and it, [00:16:00] you know, come back to it later or s- have somebody else look at it with fresh eyes. Absolutely. It's a lot easier to see those things. 

[00:16:06] Priya Dua: Absolutely. Absolutely. 

[00:16:08] Penny Fitzgerald: Yeah. 

[00:16:08] Priya Dua: I agree. 

[00:16:08] Penny Fitzgerald: So how do you, how do you help your clients get, um, the word out about what they do?

What tools do you use? I, I saw that you work with a lot of podcasts. 

[00:16:16] Priya Dua: Yes. Yes. Podcasts has, have s- become an even bigger part of what we do from a media relations standpoint. Um, you know, I think it's the One of the biggest parts of my job and the job of, of the folks who work with me is, is to constantly have conversations with, um, you know, not just media, but also influencers, um, with those who are in industry organizations that might benefit my clients.

And that's a, a really, a really big part of it. Um, I think that we have to keep that going. Um, and also, I, I think I mentioned the social media, um, has been, been a big part of it too.

[00:16:52] Penny Fitzgerald: so on social media, um, do you manage clients' accounts or do you like direct them into what to do, or how, how do you do that? 

[00:16:59] Priya Dua: [00:17:00] We do a mix. I mean, it really depends on what the client is looking for. Um, some CEOs really like to own their accounts just completely and hold it very close to their chest, which I totally understand.

But some CEOs are, you know, they, they hand it over and say, "Hey, if you wouldn't mind, you know, please post on my behalf." And, and that's when we create kind of a larger social media strategy- Mm-hmm ... that involves managing their account. Um, and sometimes that also includes managing their entire social media account across platforms.

So it really depends on the size of the company. Um, also some of it involves providing some of that education. One particular client I have believes in social media but, you know, to a degree, right? Yeah. So some clients need some of that education about why social media really matters. And once that happens, you know, then we can determine, all right, how much of a grasp, how much of a hold does the agency need to make this successful, and how much- Mm-hmm

should you take on? So we do- All kinds of different variations in that way, but [00:18:00] I would say- Okay ... at least among all of that, education is a huge part of it. 

[00:18:03] Penny Fitzgerald: Oh, I'm sure. Well, and with... I, I work with a lot of, um, solopreneurs or very, very small teams, and- Yeah ... the thing that I'm seeing is women in particular, we feel like we need to be everywhere.

[00:18:15] Priya Dua: Oh, yeah. 

[00:18:16] Penny Fitzgerald: You know, we need to be on all the different platforms and saying, saying exactly the right thing, and being really unique and all of that. 

[00:18:23] Priya Dua: Yeah. 

[00:18:23] Penny Fitzgerald: Okay, but... Um, yeah, I mean, it's so much. The algorithms are changing all the time. 

[00:18:30] Priya Dua: Yeah. 

[00:18:30] Penny Fitzgerald: I, I personally feel that if you are... You know, where do your people hang out?

Where are your... Where do you wanna make an impact? Where- Mm ... where is that? D- do you agree with that? I mean, how do you decide which platforms to be on? 

[00:18:44] Priya Dua: You know, I completely agree with you, and the last thing any of us wanna do is waste our time putting forth, you know, all this content development on- Mm-hmm

platforms that don't matter. And I think it's really coming down to looking at, you know, what kind of company are you working with? Where do their- Mm-hmm ... key decision-makers lie? [00:19:00] Um, I've worked quite a bit, um, on the B2B side, so a lot- Mm-hmm ... of the clients I work with are big LinkedIn fans. Um, on the- Okay

B2C side, so very much Facebook and, and, you know, those kinds of platforms. So you have to really come to understand this is who the, the company you're working with is speaking to, this is where the sales come from, and then really base your platforms there. And a lot of that I can just draw from my own experience.

Um, and things are constantly changing with the algorithms and such, but- Yes ... for the most part, God, it's hard to keep up, I have to say. Oh, yeah. For sure. It's crazy, yeah. Um- Yeah ... it's really understanding what those clients are ear- and who their, their customers really are. 

[00:19:38] Penny Fitzgerald: Right. Well, and just to clarify in case someone's listening who's not in the, in the industry or doesn't know the lingo, but the, um, B2B, business to business, and B2C- Oh, yes

business to consumer. 

[00:19:48] Priya Dua: Yes. Yeah. 

[00:19:48] Penny Fitzgerald: And, yeah, so a lot of us, you know, uh, entrepreneurs, solopreneurs, are working with, you know, direct to consumer. 

[00:19:54] Priya Dua: Yes. 

[00:19:55] Penny Fitzgerald: But LinkedIn is also a good source for, you know, if you're working with companies or if you're wor- [00:20:00] you know, reaching out or making an impact with other- Mm-hmm

companies as well, so. 

[00:20:04] Priya Dua: Absolutely. 

[00:20:04] Penny Fitzgerald: Yeah, I've seen a lot of people on, on LinkedIn- 

[00:20:09] Priya Dua: That platform has changed a lot 

[00:20:10] Penny Fitzgerald: Yes So much. I mean, it didn't used to have... There were no videos, and now- Yeah ... all of a sudden, well, not all of a sudden, but it's really shifting to a lot of- It is ... clips and things. 

[00:20:22] Priya Dua: It really has.

And, and I think in a lot of ways it's really, it's become so much more powerful in that way. I, I love LinkedIn on, on my end, um, just for that reason. The, the visual opportunities are so much deeper than they used to be. 

[00:20:35] Penny Fitzgerald: Mm-hmm. 

[00:20:36] Priya Dua: I have to say the, the, the content we're seeing though, in terms of some of the posts, they can be a little bit more Facebook-ish.

I don't know if you've- Yeah ... noticed that. Oh, 

[00:20:45] Penny Fitzgerald: for sure. 

[00:20:46] Priya Dua: It's kinda crazy, the, the, the change in that, that part of it is just crazy to me. Yeah. 

[00:20:53] Penny Fitzgerald: Mm-hmm. It's- Yeah. I'm seeing a lot of AI-generated stuff 

[00:20:56] Priya Dua: too. Oh, yes. And that, that's, I have to [00:21:00] say on my end, just being a PR person and, and being- Uh-huh ... a writer, that, that's something that's been kinda hard for me to swallow.

Um- Mm-hmm ... I, I love AI. I, in terms of especially backend things, um, you know- Mm-hmm ... for processes for business and such like that. But in terms of content development, it honestly makes me kinda sad. I, I don't know about you, but- Mm-hmm ... you can't, you just can't capture the, the passion, that- Right ... human-ness, um, that AI, the AI just can't achieve that, at least not yet.

Hopefully- Right ... we can keep that humanity going, um. 

[00:21:32] Penny Fitzgerald: Right. And well, and the, the editing piece, the decision-making, the, the voice of the founder, the voice of the pers- the entrepreneur, the company- 

[00:21:41] Priya Dua: Yeah ... 

[00:21:41] Penny Fitzgerald: you can't trust that to a machine. Yeah. Absolutely not. You need to zhuzh it to in your own voice. And, you know- Yeah

it's okay to conceptualize or create strategies or- Yes ... a, a flow for your business. Yes. But yeah, to have the wr- the, the writing be strictly, "Okay, just go do [00:22:00] it." 

[00:22:00] Priya Dua: So yeah. It's, it's rough. Oof. It's rough. Yeah. 

[00:22:03] Penny Fitzgerald: Yeah. 

[00:22:04] Priya Dua: I'm not a fan there unfortunately. 

[00:22:05] Penny Fitzgerald: Yeah. I can see why. It's just, um, less human of course. Yeah.

But it, and you can tell. You can tell when it, when it's not been- Yeah, for sure Yeah. Um, the other thing I see too is chasing the latest thing. Oh. So like the trend and trying to be create, you know, n- not really create your own thing- Yeah ... but trying to get eyeballs by following a trend. 

[00:22:33] Priya Dua: Oh, yes. Yes. 

[00:22:35] Penny Fitzgerald: That's a- I just don't do that.

I d- do you- Yeah ... is- do you feel that's okay? 

[00:22:41] Priya Dua: No, it's absolutely not. I, I think a really good example of that, you know, just based on who I'm working with now is- Uh-huh ... the, the, um, the food and beverage space, protein. Yeah. Obviously protein- Oh ... is important. It's, it's everywhere, and it's funny. Yeah. They just...

People, companies are just taking on this protein trend in a way that looks [00:23:00] so, so inauthentic. It's just, you know, piggybacking. This is what one person is doing, let's just join that bandwagon and try to ride the wave. Yeah, exactly. It comes across, at least in my opinion from a branding perspective, just so just lazy.

It's so lazy. It's j- Desperate ... desperate. That's the perfect word. Yeah. It's, it's everywhere, and, and I don't know if these companies think they're really making, making the right move, but in my opinion, it's just- 

[00:23:27] Penny Fitzgerald: Mm-hmm ... 

[00:23:28] Priya Dua: it, you gotta really think through what you're taking out there into the world- Yeah

because your customers know. They know what you're trying to do, and- Yeah ... there's an appreciation there that I think is lacking. Yeah. 

[00:23:39] Penny Fitzgerald: It, it's really tough from a business owner standpoint, 'cause you, you- Yeah ... look at all of these companies out there and people doing that. They, they're chasing the trends.

They're l- getting eyeballs on their accounts, and you feel like, "Oh, gosh, I'm not... Nobody's seeing what I'm doing." 

[00:23:55] Priya Dua: Yeah, yeah. 

[00:23:56] Penny Fitzgerald: Well, in the long run, I feel [00:24:00] that they wi- your people will find you. Yes. You keep putting out your content. You keep putting out what's really working for you or what you're doing- Yeah

and not worry about, okay, now- this influencer jumped into a, what looked like a hole and came out the other side. You know, all of those visual hooks that are, you know, you see all these different things being tried on Instagram or wherever. 

[00:24:24] Priya Dua: Yeah. 

[00:24:24] Penny Fitzgerald: And yeah, I'm just not interested in trying to learn all of that- 

[00:24:28] Priya Dua: Same

to follow you. Same. It's, it's, and it's so just, oh, I, I cringe a little bit when I see it. 

[00:24:34] Penny Fitzgerald: Mm-hmm. 

[00:24:34] Priya Dua: Like, come on. Don't shortchange your customers. Don't shortchange your audience. Right. Give them something new. 

[00:24:39] Penny Fitzgerald: Or yourself. 

[00:24:42] Priya Dua: Yes. You know? Or yourself. Yeah. Absolutely. It's really 

[00:24:44] Penny Fitzgerald: important. It looks behind... In my opinion, it looks like, okay, you're behind, you're trying to catch up, and you're trying to chase somebody, and just relax, be you, and they will find you.

[00:24:54] Priya Dua: Absolutely. Absolutely. I agree. I agree. It's... 

[00:24:59] Penny Fitzgerald: Okay. What [00:25:00] horror stories do you have? 'Cause I feel like you probably have a couple. Oh, 

[00:25:02] Priya Dua: okay. Oh, I have so many ho- In what realm? I mean, I could, I could just dive into so many. Just 

[00:25:07] Penny Fitzgerald: pick one and go. 

[00:25:09] Priya Dua: Oh, well, if it's crea- I could tell you one professionally, I'm sure, if that- Okay

if that's a good one for you. So. 

[00:25:15] Penny Fitzgerald: Sure. 

[00:25:16] Priya Dua: Ooh, so this was a doozy, and I learned my lesson- very hard that day. So I was working, um, in the telecom space. Mm-hmm. And, um, one of the companies I was working for is a major, um, wireless carrier. Um- Mm-hmm ... and so obviously so excited to work with that company. And it was through another agency.

This was not as, you know, in my, my particular agency. But I was still learning, you know, fresh in my career, and I was learning all about public versus private companies. Okay. And learning about how there's the quarterly earnings, and people have to distribute press releases that announce things to their stakeholders.

And, um, I scheduled a press release to be distributed over something called the wire. And I'm not sure if you're familiar. This is very much an [00:26:00] industry term, but a press release is often pushed out in a mass, um, I guess email to- Mm ... various publications, um, throughout your target. So, um, I had a- Mm-hmm

press release all scheduled. I was gonna send it out, and this was a quarterly earnings report, okay? 

[00:26:15] Penny Fitzgerald: Okay. 

[00:26:16] Priya Dua: I sent it out an hour early, an hour- 

[00:26:19] Penny Fitzgerald: Oh, no. 

[00:26:20] Priya Dua: And oh, my God, 'cause they're not supposed to know any of that, right? No information. 

[00:26:25] Penny Fitzgerald: Uh-huh. 

[00:26:25] Priya Dua: Sent it out, and it's like, oh, my God. My boss, she was so kind. She, she- You could tell she was shaking.

She was sweating. I was like, "Okay, I'm gonna have to pack my bags today," but- Ah. ... it all worked out okay. You know, we all- Oh ... have our mistakes. Luckily, the client stayed there, but that was... I still get palpitations just thinking about that. 

[00:26:46] Penny Fitzgerald: Oh, 

[00:26:46] Priya Dua: yeah. That was a rough day. Oh, that was so hard. So you learn fast.

You learn fast. 

[00:26:52] Penny Fitzgerald: Oh, for sure. Yeah. Yeah, I can imagine that, yeah, y- 'cause your industry is so fast-paced. Oh, yeah. You have to keep on top of everything. 

[00:26:59] Priya Dua: [00:27:00] It really is. It really is. Yeah, and I think as I'm getting older, I need more caffeine because- ... I still got that... Oh, kids, the kids around me, my gosh, they're so energetic.

Yeah, it's a fast-paced kinda place, for sure. 

[00:27:11] Penny Fitzgerald: Oh, my gosh. 

[00:27:12] Priya Dua: Yeah. 

[00:27:13] Penny Fitzgerald: Yeah. Oh, that just brings up so much. Yeah. 'Cause I feel like y- you know, I'm much older than, than you and have gone through several iterations of caree- you know, different careers- 

[00:27:25] Priya Dua: Yeah ... 

[00:27:25] Penny Fitzgerald: and just started podcasting and started my tour, my tours and retreats basically for- Yeah

women and coaching women just like- Yeah ... almost three years ago. Wow, yeah. So yeah, so just going through all of that knowing, okay, it's never too late to do the thing- Yeah ... you love like even, you know, writing a novel, just saying. 

[00:27:45] Priya Dua: Penny, you're my favorite person. 

[00:27:49] Penny Fitzgerald: You know, I mean, we put our, we put our dreams off.

We put off what we want to do, and we just put one foot in front of the other and keep doing what we're supposed to do and- Oh, 

[00:27:58] Priya Dua: yeah. Yeah ... 

[00:27:59] Penny Fitzgerald: [00:28:00] yeah. Yeah. Being the, being the person, you know, just doing the thing. Yeah. And it just comes down to, you know, what's- You, younger ones will come up behind us. Yeah.

People who are, you know, up on the n- latest things in the industry. Doesn't mean that what you're doing is not quick enough or not- 

[00:28:18] Priya Dua: Yeah ... 

[00:28:19] Penny Fitzgerald: right, you know? Yeah. And plus you have all this experience you can draw from- Mm-hmm ... that give you that, that leg up on, "Oh- Mm-hmm ... this is what we really wanna do here.

This is what we really wanna say, and this is what this really actually..." I mean, you have that wisdom of looking from the outside in and seeing what's really happening. 

[00:28:35] Priya Dua: Yes. I like that. Wisdom. That wisdom. Yes. 

[00:28:38] Penny Fitzgerald: That 

[00:28:38] Priya Dua: is it, right? It is. That's- 

[00:28:39] Penny Fitzgerald: That, that took me a long time to lean into that word. 

[00:28:42] Priya Dua: Oh, yeah. Yes.

Yeah. For sure. For sure. 

[00:28:46] Penny Fitzgerald: It sounds like grandma, right? 

[00:28:48] Priya Dua: It really does, but you know, it's so val- it's true. It's, it is wisdom. 

[00:28:53] Penny Fitzgerald: Yeah. It's wisdom. Mm-hmm. 

[00:28:53] Priya Dua: Yeah. For 

[00:28:54] Penny Fitzgerald: sure. Yeah, and I, you know, lean into grandma too. I'm, you know, I am a grandma, so I should [00:29:00] 

[00:29:00] Priya Dua: lean into it. Oh, good. Grandma. Absolutely. Absolutely. 

[00:29:02] Penny Fitzgerald: Yes. Lean into that wisdom.

[00:29:06] Priya Dua: Sure. 

[00:29:06] Penny Fitzgerald: So what other stories do you have that, that, um, that come to mind? 

[00:29:11] Priya Dua: Another, another crazy story, uh- Sure. 

[00:29:14] Penny Fitzgerald: Those are fun. 

[00:29:15] Priya Dua: Those are fun. All right. Let me find one. Okay. Oh, oh. Oh, this is so embarrassing. I was working for another agency, and I was getting to know all the leadership, you know?

I was so excited. This was the first time I had worked at an agency that was so B2C, or business to consumer, oriented. 

[00:29:33] Penny Fitzgerald: Uh-huh. 

[00:29:33] Priya Dua: I wanted to make a big splash. We had this big, um, all-hands a, uh, company-wide... Everybody went and had a retreat. Beautiful place. And I'm sitting down at a table and, um, you know, sitting with the person next to me and just kinda chatting and, "Oh, I'm new here," you know?

And they're asking me, "Oh, what teams are you on?" And I'm telling them, "Okay, this is the client I'm working on." Like, "Well, what do you do? You know, what your..." And turns out it was [00:30:00] the CFO who was sitting next to me. Oh. And I was so embarrassed. I was so embarrassed. I mean, you know, you, you, you read up about the company, you learn about the company you're joining- Uh-huh

but sometimes these big, very big, key details just- 

[00:30:15] Penny Fitzgerald: Uh-huh ... 

[00:30:16] Priya Dua: they just leave your mind. Oh. It was so embarrassing, but 

[00:30:22] Penny Fitzgerald: he was very nice about it There aren't necessarily headshots 

[00:30:22] Priya Dua: n- Yeah ... next to 

[00:30:23] Penny Fitzgerald: details. 

[00:30:24] Priya Dua: Right, right. And then, you know, profile I saw him, but I was- Mm-hmm ... more nervous about, 

[00:30:29] Penny Fitzgerald: you know... 

[00:30:30] Priya Dua: A- and there he is, the CFO.

He was also- ... very nice, but I do think he was a s- a little bit irritated. Oh, touch. Oh, don't. Just a touch. Well, he can 

[00:30:38] Penny Fitzgerald: get over himself a little bit. 

[00:30:39] Priya Dua: Yeah, come on now. I was, I was excited, so that was a really, that was quite a story for me. Yeah, so 

[00:30:48] Penny Fitzgerald: many- 

[00:30:48] Priya Dua: A 

[00:30:48] Penny Fitzgerald: learning experience, 

[00:30:49] Priya Dua: but- Yeah ... 

[00:30:50] Penny Fitzgerald: yeah. 

[00:30:50] Priya Dua: You know, you live and you learn, you know?

[00:30:53] Penny Fitzgerald: Well, yeah, and it's an honest mistake. You were just- It was ... meeting everyone. 

[00:30:57] Priya Dua: I was, I was. Uh, and he... Yeah, [00:31:00] I haven't done that again. I mean, now that I have my own agency, I'm much closer to the C-suite. But- Yeah ... oh, what a traumatizing experience. And I've- ... I've worked with, and I've worked a little bit in entertainment, and I've had some folks who've been very upset- Oh, gosh

with me for having the wrong water for them, and- 

[00:31:15] Penny Fitzgerald: Oh, good heavens ... 

[00:31:16] Priya Dua: oh, I know, I know. You just have to- Mm ... laugh it off and go back to your hotel room and say, "All right, this is just the way it works. You've got some egos," and- 

[00:31:26] Penny Fitzgerald: Wow ... 

[00:31:27] Priya Dua: at the end of the day, that's when you have your drink, right? Mm. 

[00:31:29] Penny Fitzgerald: A- absolutely.

For sure. Gosh, that, yeah, that whole ego thing is- 

[00:31:37] Priya Dua: Oh ... 

[00:31:38] Penny Fitzgerald: hard to navigate, I'm sure. 

[00:31:41] Priya Dua: It is. It is. But you learn a lot of life skills just dealing with these different personalities- Oh, yeah ... you know? Yeah. My gosh. 

Oh 

[00:31:49] Penny Fitzgerald: my gosh. Mm-hmm. So as a founder n- now, um, with your company, um, do you focus on certain industries?

Are you focusing- Oh ... on a certain kind of- [00:32:00] The business that you work with? 

[00:32:02] Priya Dua: You know, I've worked with so many different industries over the years, and I do try to stay part of all of those as much as I can. You know, PR is one of those companies, not companies, industries where clients just kind of come and go sometimes.

You'll have people- Ah ... with you for several years, and then you might have someone from a project to project basis. So I try to take on as many of these projects at least so I can stay kind of in each of these industries. 'Cause, you know, they all- 

[00:32:28] Penny Fitzgerald: Mm-hmm, 

[00:32:28] Priya Dua: mm-hmm ... speak different languages, and I wanna make sure- Right

I can speak those languages. Um, but right now- Mm-hmm ... a big focus for us has been in the food and beverage space. Oh, interesting. So much going on there. Uh-huh. The whole protein thing has been a big part of what I'm- Yeah ... working with for a client, you know. We're kind of both aligned with that protein craze thing.

But- ... that's a big focus for us, and so we're working to expand more in the nutrition space, um- Uh-huh ... the better for you category. So, um- Okay ... there's so much on the horizon there. Lots of market growth, so fingers crossed- Yeah ... we keep making [00:33:00] moves in that, in that industry. Um- Yeah ... it's been really fun.

Really fun. Ha- 

[00:33:04] Penny Fitzgerald: have you seen any protein wines yet? 

[00:33:08] Priya Dua: No, but I have heard there are some real... I've seen protein beers, but not 

[00:33:12] Penny Fitzgerald: wine. Really? 

[00:33:13] Priya Dua: Yes. But, you know- Hmm ... I wonder. It's kind of interesting. I need to look into that. There's def- definitely a lot of, um, interesting, uh, mashups that are taking place in the beverage world.

Yeah. 

[00:33:24] Penny Fitzgerald: Oh, 

[00:33:24] Priya Dua: my gosh. So, um, yeah. But, uh, it's an interesting world. Yeah. 

[00:33:28] Penny Fitzgerald: I've seen a meme that said, "You know, if, if you, if they make protein wine, I'm in." 

[00:33:33] Priya Dua: Oh, yes. I'm on board. 

[00:33:35] Penny Fitzgerald: Make protein. Yes. I'm 

[00:33:38] Priya Dua: on board 

[00:33:38] Penny Fitzgerald: with 

[00:33:38] Priya Dua: that. Same. I would... I could probably use a little protein. I don't know about you, but I could use some of that.

I can't handle- 

[00:33:43] Penny Fitzgerald: It's hard to get, you know, as much as they say that you need, it's hard to get that much. 

[00:33:48] Priya Dua: It really is. It really is. Unless 

[00:33:50] Penny Fitzgerald: you put it in wine, and then 

[00:33:52] Priya Dua: probably you're okay. And then you're...

You know, one of my clients is an ingredient manufacturer for [00:34:00] things that can be added into beverages. 

[00:34:01] Penny Fitzgerald: Really? 

[00:34:02] Priya Dua: Maybe it's time to expand into the wine world, wine side. But we'll see. I think I've got a call 

[00:34:07] Penny Fitzgerald: tomorrow. I think there's an opportunity 

[00:34:08] Priya Dua: there. Yeah. I might bring it up. Yeah, 

[00:34:09] Penny Fitzgerald: work from home. Yes. 

[00:34:13] Priya Dua: Oh, yeah.

Oh, gosh, 

[00:34:14] Penny Fitzgerald: fun. 

[00:34:14] Priya Dua: Ah. 

[00:34:15] Penny Fitzgerald: So s- speaking of beverages- Oh ... what is your favorite glass of wine or cocktail? 

[00:34:21] Priya Dua: Okay. So I am a hu... And it's so classic, but I, I really do enjoy them. I'm a big fan of espresso martinis. I feel like- 

[00:34:29] Penny Fitzgerald: Oh, 

[00:34:29] Priya Dua: I love those ... they're just, they're so good. And, um, for me- Yeah ... a lot of drinks can be a little too strong, you know.

Mm-hmm. I'm very particular, but espresso martinis- Yes ... are just fantastic, especially if you get them with some of the chocolate syrup at the bottom. Oh. I don't know if you've had one with that. Oh, my gosh. I 

[00:34:47] Penny Fitzgerald: have not, not always, but yeah, those are- 

[00:34:51] Priya Dua: Pretty- ... like a 

[00:34:51] Penny Fitzgerald: mochattini. 

[00:34:53] Priya Dua: Exactly. I get my little spoon at the end, and I kind of eat- Ah

the chocolate. It's maybe not the most- [00:35:00] I don't know, polite thing to do, but you can't waste that chocolate. You can't do that. No. The drink- It's like 

[00:35:05] Penny Fitzgerald: a, 

[00:35:06] Priya Dua: a 

[00:35:06] Penny Fitzgerald: Sunday cocktail. Yeah. 

[00:35:08] Priya Dua: That's right. You have to have that. That's right. And I'll tell you, like, if, if I'm at home and I just, it's been a rough day, I might have a shot of some tequila.

I'll do a little Don Julio 1942. Nice. But that's only- My girl ... if it's a special night. Are you a tequila fan? 

[00:35:23] Penny Fitzgerald: I love tequila as well, and I'm a Don Julio Blanco fan all the way. 

[00:35:28] Priya Dua: Amazing. Yeah. Oh, we need to have, like, Don Julio sister shirts, you know? 

[00:35:33] Penny Fitzgerald: Yeah. I love it. It's- 

[00:35:35] Priya Dua: It's good stuff. It really 

[00:35:37] Penny Fitzgerald: is It is good.

It's 

[00:35:38] Priya Dua: kind of 

[00:35:38] Penny Fitzgerald: got almost like a cucumber, um, finish or a little bit of a... 

[00:35:42] Priya Dua: Yes, it's refreshing. It's very refreshing. 

[00:35:44] Penny Fitzgerald: Very refreshing, yes. 

[00:35:46] Priya Dua: Yeah. I love 

[00:35:47] Penny Fitzgerald: that. Mm. 

[00:35:48] Priya Dua: Oh, now I have a- Very 

[00:35:48] Penny Fitzgerald: fun ... 

[00:35:49] Priya Dua: it's 5:00 somewhere. Is that right? That's 

[00:35:51] Penny Fitzgerald: for 

[00:35:51] Priya Dua: sure. It's kind of a- Yeah. ... it's almost... Don't tell my clients. Yes. Don't tell my clients.

[00:35:57] Penny Fitzgerald: No. No, it's all good. It's very good. And why [00:36:00] limit happy to just an hour? It's all good.

So what's a favorite memory shared with girlfriends or- 

[00:36:08] Priya Dua: Oh my gosh ... friends? With, over a drink I have 

[00:36:10] Penny Fitzgerald: to say? Yeah. 

[00:36:11] Priya Dua: Okay. So this is my new favorite drink. And this is great. So my friends and I have just joined a bowling league, which is kind of hilarious- Oh, fun ... because none of us are bowlers. We're terrible.

And we got, but we got matching shirts. We have a little bowling towel, and all the other teams- Fun ... around us, they, they put up with us. I know they put up with us. But, um, we've started kind of ordering the drinks there, you know, 'cause you wanna have a little something. Their espresso martini there- Yeah ... is amazing.

It's amazing. At the 

[00:36:39] Penny Fitzgerald: bowling alley. 

[00:36:41] Priya Dua: It's crazy. Nice. Right? And so, um, I've turned my friend onto them. She's loving it as well. Mm-hmm. Um, so now I'm kind of an espresso martini during bowling kind of gal. Um- Oh, love that ... so but we're gonna try a nice mai tai. Um, actually tomorrow is our next- Oh ... you know, big bowling challenge.

League. I'm [00:37:00] gonna try one of their mai tais. I'll have to keep you posted. But 

[00:37:03] Penny Fitzgerald: yeah. 

[00:37:03] Priya Dua: Yes. It's been so fun, and it's, it's nice to have something like that to kind of bond over 'cause- Mm-hmm ... we're so awkward. We're trying our best. No one's got the bumpers up, you know? But, but- Uh-huh ... we're trying, and having that drink that we can sort of just commiserate over and deal- Yes

with our gutter balls. It's really, it's really nice, so. 

[00:37:23] Penny Fitzgerald: Well, you know, that's so import- so much of that is so good, you know? Yeah. Getting out with your girlfriends, having a scheduled time to do it because we let it slide, right? Yeah. It's the, it's just for us. It's nothing, you know, it, it fills my soul, but no, I'm, that's- Yeah

we just let it slide. So yeah, having it scheduled so it actually happens. 

[00:37:44] Priya Dua: Yes. 

[00:37:45] Penny Fitzgerald: And then trying something new and expanding- Oh ... your hobbies and doing something fun that's outside of the box. 

[00:37:51] Priya Dua: Yeah. It, it just, it's so refreshing. And I have two children, and they're adorable. I love them, but to be able to try something new and kind of [00:38:00] have- Mm-hmm

that time away, the scheduled time- Yeah ... makes a huge difference in the week. It's magnificent. It's magnificent. 

[00:38:06] Penny Fitzgerald: Absolutely. Oh, yes. And it, I feel like things like that make you a better mom, make you a better human. 

[00:38:13] Priya Dua: I, 100%, 100%. Yeah. I think we need to give ourselves some grace. I, I imagine you would agree. Um- Uh, uh, huh

we need to allow ourselves to have that moment, even if it is two hours at the bowling league, you know? It, it's- Mm-hmm ... still so important. Yeah. It 

[00:38:28] Penny Fitzgerald: is. 

[00:38:28] Priya Dua: Yeah. 

[00:38:28] Penny Fitzgerald: And 

[00:38:28] Priya Dua: being a grandma. It is. We have to 

[00:38:29] Penny Fitzgerald: tear ourselves away. Yes. Yes. 

[00:38:31] Priya Dua: I mean, you know how all of that goes. It's, you have to take time for yourself, I'm sure.

[00:38:37] Penny Fitzgerald: You do. Yeah. Yeah, you really, you need to fill your cup. I mean, we've heard this a million times, but we put others first. You know, you, you do- Mm-hmm ... the things that you have to do first, and then you can go play. 

[00:38:49] Priya Dua: Yes. 

[00:38:50] Penny Fitzgerald: Well, it's not just play. It's also, you know, making, making room for your girlfriends, which are- 

[00:38:56] Priya Dua: Absolutely

[00:38:57] Penny Fitzgerald: they're gonna be w- even more important as you [00:39:00] age. And- Keeping your, keeping your m- mental, you know, keeping engaged in something new, and keeping engaged- Yes ... with conversation and s- the social- Absolutely ... activities, and the cocktails don't hurt either. Never 

[00:39:14] Priya Dua: hurts. Never hurts. 

[00:39:17] Penny Fitzgerald: Right. 

[00:39:18] Priya Dua: Yeah. For sure. It makes a big difference, for sure.

[00:39:20] Penny Fitzgerald: Mm-hmm. Oh, gosh. Priya, is there anything I haven't asked you that you'd love to share with people? 

[00:39:26] Priya Dua: Ooh, gosh, you know, I would just say, kind of just off of what we've just been talking about, to those out there who are also founders or looking to f- you know, create a company, or even just grinding away every day, make sure to step away when you can- Mm

and be kind to yourself, because work is always gonna be there. As, as tied to it as I, a- I am, it really is kind of a 24/7 thing, I have my two hours, actually. Maybe it's 22/7? What... You gotta have that time. You gotta give yourself a chance to just [00:40:00] exist and step away. Um, and I know you, you talked to me about it, but I just wanna reinforce that to your listeners.

Like- 

[00:40:06] Penny Fitzgerald: Mm-hmm ... 

[00:40:06] Priya Dua: this, we have to have that time, a time to ourselves, so. 

[00:40:10] Penny Fitzgerald: You're right. Yeah. Mm-hmm. I, I'll say a toast to that, even though this is just water, but- ... later on, I will definitely... 

[00:40:16] Priya Dua: I've got this, my daughter's water bottle. 

[00:40:19] Penny Fitzgerald: Oh, how cute is that? It's from a- Are those flamingos? 

[00:40:23] Priya Dua: They are llamas, rainbows- Llamas

and cactuses. You know- Oh, cute ... just a little fashion plate. But it's water. It's hydrating. I almost- Well, cheers ... brought my little espresso martini. Yes, cheers. Oh, 

[00:40:34] Penny Fitzgerald: yeah, cheers. 

[00:40:35] Priya Dua: We're gonna have a great day. 

[00:40:37] Penny Fitzgerald: Mm. We're gonna have to have espresso martinis later, and then think of this conversation, and- 

[00:40:42] Priya Dua: Absolutely

[00:40:42] Penny Fitzgerald: lift each other up. 

[00:40:44] Priya Dua: Absolutely. Priya, 

[00:40:47] Penny Fitzgerald: how can people find you if they'd like to connect or learn more about what you do? 

[00:40:51] Priya Dua: I would say go onto LinkedIn. That's a great spot to, to check out what I'm doing. And then also- Okay ... my website, the company's website, it's arkivepr.com, [00:41:00] and Arkive is spelled incorrectly, but on purpose.

It's A-R-K-I-V-E. Okay. So definitely check it out, Arkive PR. Um, that's really the best spot. I do a little fun on Instagram, and the mommy stuff, of course, but- 

[00:41:14] Penny Fitzgerald: Yes ... 

[00:41:15] Priya Dua: those are the two best ways to, to follow our work. 

[00:41:17] Penny Fitzgerald: Okay. 

[00:41:18] Priya Dua: Yeah. 

[00:41:18] Penny Fitzgerald: Well, wonderful. Thank you so much. This has been delightful. 

[00:41:22] Priya Dua: Thank you for having me.

You've, you've uplifted my day. I'm ready now- Oh ... to have my, my lunch and, you know, espresso martini will be later. I'm waiting. 

[00:41:31] Penny Fitzgerald: Okay. But thank you. Sounds great. Yes. Thank you. I appreciate it, and, um, I'm grateful to meet you, and just really enjoyed our conversation. 

[00:41:42] Priya Dua: Same. Same. 

[00:41:43] Penny Fitzgerald: Bye-bye. Awesome. Have a great day.

[00:41:45] Priya Dua: You too. Okay. Bye.