How Podcasting Turns Sales Conversations Into Ready-to-Buy Clients

Podcasts SUCK! (a podcast about how to start a podcast)

Podcasts SUCK! (a podcast about how to start a podcast)
How Podcasting Turns Sales Conversations Into Ready-to-Buy Clients
Feb 06, 2026 Episode 73
Sebastian Rusk

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In episode 73 of Podcasts Suck, Sebastian Rusk shares why so many entrepreneurs dislike selling and how it often feels uncomfortable. He explains how podcasting can replace pushy sales tactics by focusing on real relationship-building.

Tune in for insights, laughs, and practical advice on navigating the intersection of podcasting and business!


TIMESTAMPS

[00:01:13] Podcasting as a sales tool.

[00:05:16] Podcasting builds trust and authority.

[00:09:39] Invisible sales system through podcasting.


QUOTES

  • "Podcasting provides an opportunity for you to say, hey, I'd love to get you on the podcast, learn more about your business, learn more about you, showcase your business."
  • "Trust converts better than persuasion any day of the week."
  • "The invisible sales system that podcasting creates is undefeated."
  • "Selling doesn't have to feel heavy. Podcasting builds permission."

 

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SOCIAL MEDIA LINKS


Instagram: Instagram.com/PodcastsSUCK

Facebook: Facebook.com/srusk

LinkedIn: LinkedIn.com/in/sebastianrusk/

YouTube: Youtube.com/@PodcastLaunchLab

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Episode Artwork How Podcasting Turns Sales Conversations Into Ready-to-Buy Clients 13:12 Episode Artwork Why Waiting for Perfect Is Holding You Back From Launching Your Podcast 7:38 Episode Artwork Why Potential Clients Say "Let’s Talk Later" (And How a Podcast Makes It "Now") 12:33 Episode Artwork Why Starting a Podcast Might Be the Smartest Business Move You Haven’t Tried Yet 12:20 Episode Artwork Cold Outreach Is Dead - How Starting a Podcast Attracts Clients Automatically 8:16 Episode Artwork Podcasting - This Is the Best Prospecting Tool You’re Not Using 7:05 Episode Artwork The Podcast Twins - From Firefighting and Merch to Carnivore Diet Success 27:28 Episode Artwork Launch The Podcast Now - Why Speed Wins 10:07 Episode Artwork How to Turn Your Podcast Into a Weekly Content Strategy 11:38 Episode Artwork Your Competition Has a Podcast and You’re Still Thinking About It 8:39 Episode Artwork Ditch Cold Outreach - Use a Podcast to Grow Your Business 9:38 Episode Artwork Why a Podcast Is Better Than a Business Card 12:25 Episode Artwork From Doubt to Confidence - Building Courage Through Podcasting 7:27 Episode Artwork What the 4th of July and Podcasting Have in Common - Freedom to Grow Your Business 10:36 Episode Artwork Podcasting for Sales - How Trust and Consistency Convert Leads 9:48 Episode Artwork Stop Screaming for Attention: The Smarter Way to Market with a Podcast 10:31 Episode Artwork How to Use Your Podcast to Warm Up Leads and Close Sales 10:59 Episode Artwork How to Turn Podcast Guests Into Clients Without Selling on the Mic 10:39 Episode Artwork The Hidden Marketing Power of Starting a Podcast 13:34 Episode Artwork How To Make Money and Increase Sales with a Podcast 13:35 Episode Artwork How to Build Unshakable Confidence and Finally Start Your Podcast 15:10 Episode Artwork I Dont Have Time To Start A Podcast 16:10 Episode Artwork From Cold Leads to Warm Conversations 22:35 Episode Artwork Should You Start a Podcast? A No-Brainer for Business Owners 16:07 Episode Artwork Your Attitude and Mindset About Starting and Growing a Podcast 22:33