Shawn McAleer, founder of Deck Remodelers and winner of 72+ NADRA Awards, joins Alex Danner to share how he built one of the most recognized names in outdoor living. From high-detail craftsmanship to scaling across four states, Shawn breaks down his design philosophy, team structure, and lessons from 15+ years at the top.

In this episode:

• From pressure-treated decks to luxury outdoor living
• How Deck Remodelers grew to $100K+ minimums
• The power of SOPs, training, and team culture
• Using Zoom, cameras, and tech to manage multi-state builds
• Why he wrote Deck Rebellion and what’s inside the book
• Advice for deck builders who want to scale the right way

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, Alex Danner sits down with Lance Roach, founder of Black Label Built, to explore how he built a standout outdoor living brand in Nebraska. Lance shares how he transitioned from exteriors to decks, how his team delivers a high-end client experience, and the unique marketing touches—like flags and swag bags—that help his company stand out.

🔨 Topics include:

• Lance’s journey from framing to founding Black Label Built
• Offering a “lifetime deck” with steel framing and advanced PVC
• How design agreements, reviews, and personalized gifts close more jobs
• Why clean job sites, branded flags, and QR codes boost trust and visibility
• Scaling to $6M+ while keeping culture and quality strong

Whether you're a contractor looking to scale or a marketer wanting fresh ideas, this episode is packed with gold.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Unlock the power of Google Local Services Ads (LSAs) and learn how fencing and decking companies can generate more high-quality leads at a lower cost per lead.

In this webinar base episode, Alex Danner, Owner of Fence & Deck Marketers, breaks down everything you need to know about LSAs, including:

- What Google Local Services Ads are and where they’re available
- How LSAs work and how to get started
- What it takes to rank in the Top 2 results
- How to take advantage of high-quality leads at low CPL
- Proven strategies to maximize your ROI with LSAs

Whether you’re new to Local Services Ads or want to optimize your current campaigns, this replay will give you the tools and insights to win more customers and grow your fencing or decking business.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Join Alex Danner and returning guest Chris Breen of Legacy Decks as they dive into the systems, mindset, and strategy behind scaling a thriving deck business. Chris shares how he built Legacy Decks, launched the Legacy Decks Academy, and created events like DeckX to help others grow. This episode covers:

• How to build systems that run without you
• The power of community and collaboration in trades
• What to expect from DeckX and Deck Expo 2025
• Why personal growth drives business growth

Whether you're trying to hit your first million or scale past five, this episode offers practical insights and inspiration to level up.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this power-packed webinar-based episode, we reveal what it really takes to dominate Google Maps in 2025 and consistently rank in the coveted local 3-pack. Whether you're a fence, deck, or home service contractor, this session will give you the clarity and tools to generate more qualified local leads.

Here’s what you’ll learn:
✅ The latest updates with Google Business Listings and how they impact your visibility
✅ The 5 biggest mistakes that could be killing your rankings
✅ Our proven step-by-step framework for consistently ranking in the Google 3-pack
✅ The top tools to automate reviews, citations, posting, and other SEO tasks

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this solo episode, Alex Danner breaks down the 4 biggest SEO levers that can dramatically boost your fencing or decking business online. These are the exact strategies Fence & Deck Marketers uses to help clients dominate their markets.

You’ll learn:

• Why your business name could be hurting your Google rankings
• How your office location affects local SEO results
• Proven ways to get more 5-star Google reviews
• What your website must include to rank and convert leads
• How to assess your presence vs. top competitors

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Alex Danner talks with James Hatfield, co-founder of LiveSwitch, about how live and recorded video is transforming sales, service, and operations for fence and deck contractors. From faster estimates to smoother job management, this tool is helping contractors save time and close more deals.

In this episode:

• James’ journey from contractor to tech founder
• How video speeds up lead qualification and builds trust
• Real-world uses: sales, operations, recruiting, and follow-ups
• Simple tech with no apps, no uploads, and instant cloud storage
• How LiveSwitch integrates with CRMs like Jobber and ServiceTitan
• The future: AI tools, remote measurements, and more

👉 Learn more: https://liveswitch.com
🎯 Need marketing help? https://fenceanddeckmarketers.com

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

🚀 What you’ll learn:

Why paid marketing is the key to unlocking scalable growth

Which ad platforms and formats are delivering 5–10X ROI right now

Live campaign examples from fence and deck contractors crushing it with ads

How to structure your Google Ads or PPC campaigns for lower cost-per-lead and higher returns

The KPIs, tracking methods, and landing page strategies that separate winning campaigns from wasted spend

Whether you're just starting out with paid ads or want to improve your current results, this session will give you actionable insights to take your marketing to the next level.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Unlock the new SEO + GEO formula designed specifically for fence and deck contractors. In this recorded webinar, we cover:

✅ 10 critical elements that enhance your website’s conversion rate
✅ How to define your ideal customer avatar
✅ Real website examples showing what works—and what doesn't
✅ Live SEO audits of attendee websites

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode, Alex Danner chats with Josh Steinman, owner of EJS Deck and Home Solutions in Massachusetts. Josh shares how he evolved from basement remodeling to building high-end decks and outdoor spaces—all while building a solid team and staying present as a dad.

🔑 In this episode, you'll learn about:

• Josh’s transition from interior remodeling to focusing 75% of his work on decks and patios
• How fatherhood helped sharpen his business focus and drive
• The importance of team culture and hiring the right people for sustainable growth
• Why Josh stepped away from the tools to focus on sales, systems, and strategy
• How he uses CompanyCam and SOPs to streamline communication and quality
• A smart postcard strategy that brings in 3–6 new leads per job
• Moving away from Angi leads and investing in long-term SEO success
• How one happy client spent over $200K with EJS Deck & Home Solutions

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner talks with Zachary Leamer, founder of Sasquatch Decks & Patios in Southeast Pennsylvania. Zach shares his inspiring journey from horse racing to creative deck building and dives into how he's built a reputation for standout outdoor living projects.

Topics covered in this episode:

• Zach’s unique path from racehorses to deck design
• Why decks offer more creative freedom than other trades
• His process for using 3D design tools like SketchUp and RealTime Architect
• Charging for design renderings and how they help close high-end jobs
• Client collaboration and how to design around real usage needs
• The power of storytelling through professional photos and drone shots
• Running a small, tight-knit crew and staying present on the jobsite
• Tips for staging decks and keeping projects visually portfolio-ready
• Lessons in building trust and keeping creativity at the core of your brand

If you're a contractor looking to stand out through design, client experience, and visual marketing, this episode is packed with actionable insights.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bernard King and Tyler from San Diego Decks & Patios to talk about their NADRA Award-winning "leaf deck"—a uniquely designed, multi-colored deck born from a homeowner’s napkin sketch. Bernard shares his journey from military service to 25+ years in construction, how he transitioned his company toward outdoor living spaces, and the importance of profitability and hiring the right team.

Tyler, his son-in-law and successor, joins the conversation to discuss his background, passion for design, and how he's bringing new energy and ideas into the business. Together, they dive into topics like:

✅ Why attitude trumps experience in hiring
 ✅ How to maintain long-term team morale
 ✅ Leveraging ground screws for faster, smarter builds
 ✅ Building the kind of business that’s both fun and profitable
 ✅ And what it means to pass the torch to the next generation

A must-listen for any contractor aiming to build more than just decks—this one’s about legacy, innovation, and craftsmanship that stands out.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, Alex Danner chats with Kenny Ritter, owner of ICOR Building & Remodeling, about his award-winning historic porch project that earned THREE NADRA awards in a single year. Kenny shares his 20+ year journey in the trades, lessons learned from hiring, how he retains a strong crew, and why focusing on the customer experience is more important than chasing rapid growth. They also dive into how Kenny built his Google reviews, the importance of craftsmanship, and how tradespeople can stand out in today’s competitive market.

🔨 ICOR Building & Remodeling
 📍 Eastern Connecticut
 🏆 1st Place Open Porch | 3rd Place Railings | 3rd Place Wood Decks Over $50K
 🌐 Learn more: https://deckfencemarketers.com
📈 Need help growing your fence or deck business? Get a free audit today!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Kelly Crow, owner of Go to Guy Home Services in Atlanta. Kelly shares his journey from real estate and mortgage trading to building award-winning decks, including his NADRA Award-winning project in the wood decks category.

We dive into:
 ✅ His background in home renovations and mortgage trading
 ✅ The shift to decking and outdoor carpentry
 ✅ How he works exclusively with subcontractors
 ✅ The process of designing and executing custom projects
 ✅ Insights on using premium materials like ipe wood
✅ The value of networking and learning at NADRA events

Whether you're a deck builder looking to elevate your craft or a homeowner interested in premium deck designs, this episode is packed with insights!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, Alex Danner sits down with Alex Larson, owner of TL Decks in Illinois, to discuss his journey from side hustler to running a thriving deck-building business. Alex shares how niching down to decks transformed his company, the importance of creating systems, and how hiring the right people—including a VA—freed up his time for growth.

Key takeaways from this episode:
 ✅ Niching down for success: Why specializing in decks helped TL Decks scale
✅ The power of hiring a VA: How delegation freed up time for high-value tasks
✅ Building systems & playbooks: Creating SOPs to ensure quality and efficiency
✅ Personal development & business growth: Why self-improvement is key to success
✅ Community involvement: How being active in local events strengthens your brand

If you're a contractor looking to streamline operations, improve work-life balance, and scale your business the right way, this episode is packed with actionable insights.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner chats with Dan Stendeback, owner of Valer Builders, about his award-winning projects and expertise in the outdoor living industry. As a NADRA Award-winning deck builder, Dan shares his journey from sales executive to industry leader, the importance of consultative sales, and how he helps clients envision next-level outdoor spaces.

They dive into topics like:
✅ How NADRA benefits deck builders
✅ Creating stunning rooftop decks with breathtaking views
✅ The rise of high-end outdoor living—pergolas, pools, and luxury decks
✅ The power of visualization and manifesting success in business

If you're a deck builder looking for inspiration, insights, and strategies to grow your business, this episode is a must-listen!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Dan Pettit, owner of Northern Outdoor Living and a 13-time NADRA award-winning deck builder specializing in custom lighting and outdoor living designs. 🏆✨

Dan’s most recent project—a massive illuminated curved wall emulating the Hastings skyline and starscape—left an unforgettable impression at the NADRA Summit, earning him four awards in 2024 alone.

🔹 Inside this episode:
✅ The importance of lighting in deck design and how Dan created a fiber-optic river inlay
✅ How he balances creativity and business growth while remaining a small, high-end operation
✅ Tips for submitting award-winning projects to NADRA competitions
✅ The role of storytelling, community, and innovation in standing out as a deck builder

If you’re a fencing or decking pro looking for creative inspiration, industry insights, and marketing tips, this episode is a must-listen!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this special episode of the Fence and Deck Mastery Podcast, host Alex Danner welcomes Phil Andrews, owner of Andrews Decking in Ontario, Canada, and a recent NADRA Award winner! 🇨🇦🏆

Phil shares his journey from construction framing to building high-end decks, how he discovered NADRA, and what it was like to win third place in the Alternative Decks under 35K category—just months after joining the organization.

🔹 Inside this episode:
✅ The decking industry in Canada vs. the U.S.
✅ How Phil built a booked-out business as a solo contractor
✅ Why storytelling and authenticity helped him generate leads after his win
✅ The importance of professional photos, networking, and continuing education in the industry

If you’re a fence or deck contractor looking for inspiration, business insights, or marketing tips, this episode is for you!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this session, we dive into the 10 critical elements that can significantly enhance your website's conversion rates and turn more visitors into leads and customers. We'll also cover how to create your ideal customer avatar to ensure your messaging resonates with the right audience.

Additionally, we’ll walk through real-life website optimization examples and provide live SEO audits—drop your name and website URL in the chat for a personalized review!

Don't miss this opportunity to refine your website, improve your SEO, and maximize your online success! 🚀

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, Alex Danner sits down with Clark Crosson, owner of Crosstek Construction in Alabama, who won back-to-back first-place awards at the NADRA Summit in the Closed Porch category. Clark shares his journey as a general contractor, his shift from managing a team to running a solo operation, and his approach to winning industry awards.

Key topics include:

• How Clark won two consecutive NADRA awards and what set his projects apart.
• His approach to project submissions, including the importance of professional photography.
• The differences between deck building trends in Alabama vs. other parts of the U.S.
• Why covered porches are more popular than open decks in the South.
• The value of NADRA networking and industry events.
• Insights on working with subcontractors instead of an in-house crew.

Clark also shares his experience with insurance restoration projects, the growing demand for high-end outdoor living spaces, and his thoughts on expanding into commercial construction.

Resources Mentioned:

• Visit Crosstek Construction to see Clark’s award-winning projects.
• Learn more about NADRA at nadra.org.
• Get marketing help from Fence & Deck Marketers.

If you’re a contractor looking to elevate your projects and compete for NADRA awards, this episode is packed with actionable advice!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

Unlock the full potential of your digital marketing strategy with Alex Danner, CEO and Founder of Fence and Deck Marketers, in collaboration with Deckorators. This insightful webinar dives deep into the essentials of building a strong online presence and driving leads for your fencing and decking business.

Topics Covered:

Alex's proven Hierarchy of Digital Marketing framework.
Step-by-step guide to creating and optimizing your Google Business Profile.
Best practices for website development tailored to the industry.
A comprehensive Website Optimization Checklist to ensure your site performs at its peak.
An honest discussion: Does SEO still matter?
Insider Google Business Profile hacks to outperform competitors.
Whether you're just starting or looking to refine your digital marketing strategy, this webinar provides actionable insights to help you stay ahead in the game.

Don't miss this opportunity to elevate your business!

Transcript

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this inspiring episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jonathan Moeller, owner of Colorado Custom Covers and Decks and a multi-award winner at the 2024 NADRA Summit. Jonathan shares his journey from new construction to crafting custom outdoor living spaces, including the story behind his five NADRA awards this year.

Key topics include:

• Insights into the NADRA awards process and tips for crafting compelling submissions.
• Jonathan’s unique railing project featuring a two-foot radius cable rail bend.
• The importance of professional photography for showcasing deck projects.
• How NADRA membership and networking events have helped grow his business.
• Tips for younger contractors looking to make their mark in the decking industry.

Whether you’re a seasoned deck builder or new to the industry, this episode is packed with actionable advice and inspiration for taking your projects to the next level.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner sits down with Larry Collins, President of HFS Financial, to discuss the transformative power of offering financing options for contractors. With over 30 years of experience in the financial industry, Larry shares how HFS Financial is helping contractors close more deals, grow their businesses, and improve customer satisfaction by making home improvement projects more accessible.

Key topics include:

• The benefits of unsecured personal loans for home improvement projects.
• How offering financing can increase contractor sales by 18-24%.
• The ease of onboarding with HFS Financial and the no-cost setup for contractors.
• Insights into how financing impacts consumer behavior and conversion rates.
• Marketing strategies, free resources, and tools HFS provides to contractors.

If you're a contractor looking to scale your business in 2025, this episode is packed with actionable insights and solutions to help you succeed.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Jon Irwin, co-founder of Revive Media and creator of Revive Home Tips, with over 5 million followers across social media platforms. Jonathan shares his inspiring journey from running a construction business to becoming a social media powerhouse, helping brands and contractors transform their online presence.

Key takeaways include:

• How to create engaging, short-form video content with minimal equipment.
• Strategies for growing your social media following and standing out in the crowded digital space.
• Turning everyday tasks and "boring" products into viral, shareable content.
• Why authenticity and storytelling are crucial for social media success.
• Practical advice for contractors to get started with video marketing.

If you're looking to build a strong social media presence or learn how to showcase your brand in a way that captivates your audience, this episode is for you!

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.

In this episode of the Fence and Deck Mastery Podcast, host Alex Danner interviews Zach Grist, founder of Piedmont Decks, a rapidly growing deck and outdoor living company in North Carolina. Starting his business in 2023, Zach has achieved remarkable growth, tripling revenue in just one year and crossing the $1 million mark—a milestone many contractors never reach.

Zach shares insights on:

• Building a business from scratch and niching down into decks and outdoor living.
• How the Legacy Deck Experience (LDX) transformed his business and mindset.
• Creating a professional showroom to boost client confidence and elevate the customer experience.
• The importance of mentorship, hard work, and refining business processes for success.

Whether you're a contractor looking for inspiration or practical tips on scaling your business, this episode is packed with actionable insights to help you take your company to the next level.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.

We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.