Episode 93 - THE Deckmaster Jon Benaglio - His Story and How He Gets $1M Jobs Regularly

Fence & Deck Mastery Podcast

Fence & Deck Mastery Podcast
Episode 93 - THE Deckmaster Jon Benaglio - His Story and How He Gets $1M Jobs Regularly
Jun 10, 2026 Season 1 Episode 93
Alex Danner

Jon Benaglio of Deckmasters of South Florida joins the podcast to discuss how he built a premium decking company known for delivering high-end residential and commercial projects throughout South Florida.

In this episode, Jon shares how his company stays booked months in advance, operates with a lean team of just 10–15 core employees, and consistently wins six- and seven-figure projects. He also breaks down the role of SEO, referrals, social media, reputation, and premium positioning in attracting ideal clients and sustaining long-term growth.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.  


We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.



Episode Artwork Episode 93 - THE Deckmaster Jon Benaglio - His Story and How He Gets $1M Jobs Regularly 59:56 Episode Artwork Episode 92 - Building Luxury Outdoor Living Spaces with Mason Kuipers of Lakeshore Customs 51:03 Episode Artwork Episode 91 - How Brian Buresh Built a Multi Million Dollar Contracting Business Through Culture & Differentiation 50:49 Episode Artwork Episode 90 - How Contractors Can Stop Wasting Time on Bad Leads with mySalesman 1:00:02 Episode Artwork Epsiode 89 - Mapping The Customer Journey 59:09 Episode Artwork Episode 88 - How George Hesse Built a Profitable Deck Company That Runs Like a Machine 57:38 Episode Artwork Episode 87 - From 1 Crew to $10M Fence Company | Dominic Vella on Scaling, Systems & Customer Experience 54:11 Episode Artwork Episode 86 - Qualify Leads Faster & Close More Jobs with Jeff Wraley 41:59 Episode Artwork Episode 85 - [Fencetech 2026] - Boost Fence Sales with Google LSAs! 40:25 Episode Artwork Episode 84 - [Timbertech Summit 2026] Marketing Masterclass for Deck Builders - How to Dominate Your Market 35:37 Episode Artwork Episode 83 - Plan Your 2026 Growth: Website, SEO, Ads & Budgeting Blueprint 1:06:01 Episode Artwork Episode 82 - Managing Online Reputation 41:35 Episode Artwork Episode 81 - Save Thousands on Payment Processing: Mark Dolan from Tiger Payments 41:18 Episode Artwork Episode 80 - Why Bamboo is Changing Decking: Neil Adams from MOSO Bamboo 38:53 Episode Artwork Episode 79 - Bobby Parks - How to Sell Your Business, NADRA Awards Scoring & Future of Deck Industry 57:31 Episode Artwork Episode 78 - Stone Decks: 2M+ Sq Ft Installed 46:58 Episode Artwork Episode 77 - How Outback Deck Scaled to $10M and Built DeckMetriX Software 1:07:08 Episode Artwork Episode 76 - From Fence Posts to Award-Winning Projects: Scott Groschel’s 20-Year Climb 49:39 Episode Artwork Epsiode 75 - ULTIMATE Digital Marketing MASTERCLASS at DeckXLive 56:40 Episode Artwork Episode 74 - How Barrett Pribyl Built Denver Fence Guys from the Ground Up 1:02:03 Episode Artwork Episode 73 - How Deck Remodelers Became the Most Awarded Builder in NADRA History 1:14:50 Episode Artwork Episode 72 - Building a Premium Deck Brand with Lance Roach of Black Label Built 41:53 Episode Artwork Episode 71 - A Guide to Google Local Services Ads for Fencing and Decking Companies 36:13 Episode Artwork Epsiode 70 - Chris Breen - DECKx Live, Legacy Decks and More 1:01:30 Episode Artwork Episode 69 - Google Maps Unlocked 2025 Blueprint for More Local Leads 54:58