Episode 62 - From Napkin Sketch to Award-Winning Deck

Fence & Deck Mastery Podcast

Fence & Deck Mastery Podcast
Episode 62 - From Napkin Sketch to Award-Winning Deck
Mar 31, 2025 Season 1 Episode 62
Alex Danner

In this episode of the Fence & Deck Mastery Podcast, host Alex Danner sits down with Bernard King and Tyler from San Diego Decks & Patios to talk about their NADRA Award-winning "leaf deck"—a uniquely designed, multi-colored deck born from a homeowner’s napkin sketch. Bernard shares his journey from military service to 25+ years in construction, how he transitioned his company toward outdoor living spaces, and the importance of profitability and hiring the right team.

Tyler, his son-in-law and successor, joins the conversation to discuss his background, passion for design, and how he's bringing new energy and ideas into the business. Together, they dive into topics like:

✅ Why attitude trumps experience in hiring
 ✅ How to maintain long-term team morale
 ✅ Leveraging ground screws for faster, smarter builds
 ✅ Building the kind of business that’s both fun and profitable
 ✅ And what it means to pass the torch to the next generation

A must-listen for any contractor aiming to build more than just decks—this one’s about legacy, innovation, and craftsmanship that stands out.

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.


We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.



Episode Artwork Episode 62 - From Napkin Sketch to Award-Winning Deck 46:59 Episode Artwork Episode 61 - How Kenny Ritter Won 3 NADRA Awards with One Project 43:47 Episode Artwork Episode 60 - Kelly Crow on Winning a NADRA Award & Building High-End Decks 53:29 Episode Artwork Episode 59 - Alex Larson of TL Decks on Niching Down, Business Growth & Systems 53:58 Episode Artwork Episode 58 - Dan Stendeback of Valer Builders on NADRA Awards & Outdoor Living Innovation 45:39 Episode Artwork Episode 57 - 13-Time NADRA Award Winner Dan Pettit on Illuminating Deck Design 41:38 Episode Artwork Episode 56 - From Ontario to NADRA Awards: Phil Andrews’ Decking Journey 36:02 Episode Artwork Episode 55 - Transform Your Site into a Lead-Generation Powerhouse 1:20:01 Episode Artwork Episode 54 - Winning Back-to-Back NADRA Awards with Clark Crosson of Crosstek Construction 28:38 Episode Artwork Episode 53 - Digital Marketing Best Practices for Deck Builders 1:38:28 Episode Artwork Episode 52 - Building Award-Winning Decks: Jonathan Moeller’s Success at the NADRA Summit 39:57 Episode Artwork Episode 51 - Why You Should Offer Financing - Larry Collins with HFS Financial 38:16 Episode Artwork Episode 50 - Jon Irwin on Building a 5M+ Following 56:01 Episode Artwork Episode 49 - How To Build a Showroom with Zach Grist at Piedmont Decks 34:37 Episode Artwork Episode 48 - From Marine Corps to National Sales Leader: Scot Sheffield’s Fortress Journey 52:21 Episode Artwork Episode 47 - From House Flipping to $2.5M in Coastal Construction with Grant Smith 45:35 Episode Artwork Episode 46 - Capturing Missed Leads with Nicole Rivera from Jill’s Office 53:20 Episode Artwork Episode 45 - Building a $6M Decking Empire with John Lea of Decksouth 1:09:46 Episode Artwork Episode 44 - Google Maps Pack Domination 52:57 Episode Artwork Episode 43 - From Crown Molding to Tropical Hardwoods: Laura Basili’s Journey with Brazilian Lumber 49:33 Episode Artwork Episode 42 - Nick Stevens from Legacy Decks on Driving Success in a $5-6 Million Business 57:31 Episode Artwork Episode 41 - Exploring TimberTech with Jeff Wilkins 39:50 Episode Artwork Episode 40 - Building a Legacy: Inside NADRA with Founder Michael Beaudry 1:05:17 Episode Artwork Episode 39 - A look Inside Deckorators & Their Rapid Growth w/ Chris Berg 40:02 Episode Artwork Episode 38 - Eric Fortenberry on JobTread's Growth to $8 MILLION in sales 1:02:43