Episode 83 - Plan Your 2026 Growth: Website, SEO, Ads & Budgeting Blueprint

Fence & Deck Mastery Podcast

Fence & Deck Mastery Podcast
Episode 83 - Plan Your 2026 Growth: Website, SEO, Ads & Budgeting Blueprint
Jan 06, 2026 Season 1 Episode 83
Alex Danner

In this solo masterclass, Alex Danner walks fence and deck contractors through a complete blueprint to dominate 2026 using smart digital marketing.

He breaks down how to set realistic revenue goals, calculate lead targets, and reverse-engineer your marketing budget. Then he dives deep into websites, SEO, Google Ads, Meta Ads, reviews, and more—with actionable timelines based on business size.

You’ll also get access to his free workbook and calculator to forecast what it’ll take to hit your 2026 targets.

In this episode:

  • How to set clear, written goals that actually get results
  • Website mistakes costing you leads (and how to fix them)
  • SEO vs Google Ads vs Meta Ads—what works best and when
  • Why review strategy, location, and speed-to-lead matter more than ever
  • Free workbook + budget calculator walkthrough

If you have any questions about your marketing, feel free to reach us out to the Fence & Deck Marketers team on our website deckfencemarketers.com, or search for us on all social media channels including Facebook, Instagram, TikTok and LinkedIn.


We also do monthly webinars so feel free to reach out if you’d like to join those and we’ll email you the Zoom link.



Episode Artwork Episode 83 - Plan Your 2026 Growth: Website, SEO, Ads & Budgeting Blueprint 1:06:01 Episode Artwork Episode 82 - Managing Online Reputation 41:35 Episode Artwork Episode 81 - Save Thousands on Payment Processing: Mark Dolan from Tiger Payments 41:18 Episode Artwork Episode 80 - Why Bamboo is Changing Decking: Neil Adams from MOSO Bamboo 38:53 Episode Artwork Episode 79 - Bobby Parks - How to Sell Your Business, NADRA Awards Scoring & Future of Deck Industry 57:31 Episode Artwork Episode 78 - Stone Decks: 2M+ Sq Ft Installed 46:58 Episode Artwork Episode 77 - How Outback Deck Scaled to $10M and Built DeckMetriX Software 1:07:08 Episode Artwork Episode 76 - From Fence Posts to Award-Winning Projects: Scott Groschel’s 20-Year Climb 49:39 Episode Artwork Epsiode 75 - ULTIMATE Digital Marketing MASTERCLASS at DeckXLive 56:40 Episode Artwork Episode 74 - How Barrett Pribyl Built Denver Fence Guys from the Ground Up 1:02:03 Episode Artwork Episode 73 - How Deck Remodelers Became the Most Awarded Builder in NADRA History 1:14:50 Episode Artwork Episode 72 - Building a Premium Deck Brand with Lance Roach of Black Label Built 41:53 Episode Artwork Episode 71 - A Guide to Google Local Services Ads for Fencing and Decking Companies 36:13 Episode Artwork Epsiode 70 - Chris Breen - DECKx Live, Legacy Decks and More 1:01:30 Episode Artwork Episode 69 - Google Maps Unlocked 2025 Blueprint for More Local Leads 54:58 Episode Artwork Episode 68 - The Big 4 SEO Factors That Grow Fence & Deck Businesses 26:39 Episode Artwork Episode 67 - How Live Video is Changing Sales for Contractors ft. James Hatfield 49:25 Episode Artwork Episode 66 - How to Accelerate Your Leadflow with Paid Ads & Search for Fence and Deck Contractors 57:46 Episode Artwork Episode 65 - SEO + GEO: New Formula for Ranking Your Fence And Deck Business 1:13:56 Episode Artwork Episode 64 - From Basements to Deck Builds: Josh Steinman’s Growth Journey 43:56 Episode Artwork Episode 63 - Designing Next-Level Outdoor Spaces with Zachary Leamer of Sasquatch Decks & Patios 39:46 Episode Artwork Episode 62 - From Napkin Sketch to Award-Winning Deck 46:59 Episode Artwork Episode 61 - How Kenny Ritter Won 3 NADRA Awards with One Project 43:47 Episode Artwork Episode 60 - Kelly Crow on Winning a NADRA Award & Building High-End Decks 53:29 Episode Artwork Episode 59 - Alex Larson of TL Decks on Niching Down, Business Growth & Systems 53:58