The Takeover with Tim and Cindy
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The Takeover with Tim and Cindy
Why Founder Content is a Non-Negotiable in 2026 with Lyrik Fryer
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What if building a global media team didn’t cost you thousands… but less than $500 a month?
In this episode, we sit down with Lyrik Fryer, co-founder of WorkPlay Branding, a platform that’s redefining how founders and brands create content at scale.
From shooting content herself 7 days a week… to building a global creator network across the U.S., Canada, Australia, and Europe, Lyrik breaks down exactly how she turned a creative service into a scalable, recurring revenue machine.
We get into the real strategy behind her “no-brainer offer,” how she leveraged relationships and brand positioning to grow, and why content infrastructure, not just content, is the real unlock as a founder in 2026.
Keynotes & Chapter Markers:
- 00:00 – From side hustle to global platform
- 07:03 – Scaling through demand (and never saying no)
- 10:03 – The “give it away for free” growth strategy
- 13:14 – How the $497/month offer was created
- 21:32 – Systemizing creativity (KPIs for content)
- 26:42 – Why founders MUST build a content infrastructure
Connect with Lyrik:
LinkedIn: https://www.linkedin.com/in/lyrikfryer/
Instagram: https://www.instagram.com/lyrik.fryer/
WorkPlay Branding: https://www.instagram.com/workplaybranding/
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About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:
About PEMA.io:
- Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover