For the Love of Winter
Welcome to "For the Love of Winter," a weekly podcast that explores our cultural love affair with winter sports, the mountains, and of course the people who are shaped and forever changed by their love of winter.
Each episode, Kendra and her special guests, share their heartwarming stories, insider tips, and inspiring tales of conquering the slopes. Whether you're a seasoned pro or a winter enthusiast, "For the Love of Winter" will ignite your passion for the snowy wonderland.
So, grab your skis, snowboard, or cozy up by the fireplace and get ready to fall in love with winter all over again. Subscribe now and embrace the chill on "For the Love of Winter"!
For the Love of Winter
Courtney Hinrichs
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This week, Kendra sits down with Courtney Hinrichs, Director of Engagement and Social at Backbone Media, to talk about how influencer marketing has shifted and why athletes deserve to show up online as their full, authentic selves. Courtney reflects on her path into the outdoor industry, what really goes on behind the scenes of brand partnerships, and how representation, trust, and creative freedom shape meaningful work in a fast-moving social landscape.
*This episode contains some course language*
What is it you love about winter? Is it the thrill, the beauty, the stillness? As Canadian’s winter is part of our DNA. The snowy season is something that unites from coast to coast. For The Love of Winter, is a podcast that celebrates Canada’s longest season.