Brandon Lazar: How Brandon's 7 Figure Exit Led to Starting Hourly IQ

Keywords

home service business, business growth, exit strategy, software solutions, data management, key performance indicators, hiring, business mindset, delayed gratification, real estate investment, business, entrepreneurship, real estate, mindset, mentorship, revenue growth, diversification, coaching, financial resilience, software solutions

Summary

In this conversation, Branden Sewell and Brandon Lazar discuss the journey of building a successful home service business, focusing on the importance of creating value for potential buyers, the introduction of software solutions like Hourly IQ to streamline operations, and the significance of data management in decision-making. They emphasize the need for proactive business management, the importance of hiring and onboarding, and the mindset shifts required for long-term success. Additionally, they explore the benefits of diversifying income streams through real estate investments. In this conversation, Branden Sewell and Brandon Lazar discuss the importance of financial resilience through diversification, overcoming fear in business, and leveraging business exits for future ventures. They explore creative strategies for revenue growth, the journey of entrepreneurship, and the significance of mindset and mentorship. The discussion also highlights the importance of finding the right coach and aligning goals, culminating in an introduction to Hourly IQ, a software solution designed to help small business owners manage their operations effectively.

Takeaways

Building a business with an exit strategy in mind is crucial.
Creating enterprise value means developing systems that don't rely on you.
Hourly IQ provides essential data management tools for business owners.
Proactive management of KPIs can prevent potential issues.
Hiring and onboarding are key to scaling your business effectively.
Mindset shifts are necessary for long-term business growth.
Delayed gratification can lead to greater long-term rewards.
Investing profits into other ventures can diversify income streams.
Understanding your numbers is essential for making informed decisions.
Creating a sellable business requires consistent lead flow and good revenue management. 
Taking action is crucial, even in the face of fear.
Success leaves clues; learn from those who have succeeded.
Creative strategies can significantly boost revenue growth.
Entrepreneurship is a journey that requires continuous learning.
Mindset is a key factor in achieving success.

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Transcript

Branden Sewell (00:01.068)
Hi everybody, am Brandon Sewell. I am the owner of Seal Pro Painting located in central Florida. I'm also the host of the Off the Ladder podcast. And we exist to help home service business owners learn so that they can lead well and ultimately live life off of the ladder. Today's guest is a, he's been a guest before on episode 36, Brandon Lazar.

In the last episode we covered Ninja VA. He is the founder of hourly IQ and Ninja VA. So welcome to the podcast again, Brandon.

Brandon Lazar (00:39.576)
Brandon, thanks so much for having me back. I'm amped and pumped to get to it.

Branden Sewell (00:43.892)
Yeah, absolutely man. Well, it's a pleasure to have you again. You know, I follow you on social media and I see all that you're doing and you're creating a lot of value for the home service business space and industry. So really quick, just for those who may not have heard episode 36, could you just give a brief overview of your experience as a business owner who now is creating these amazing softwares for home service business owners?

Brandon Lazar (01:12.366)
Yeah, would be happy to. So for 15 years, I had an exterior cleaning business. So started in my first year of college. was a borrowed mom's minivan and a couple ladders and some magnet decals. And we were in business and, you know, fast forward 15 years later, decade and a half, we were in three different locations and we would go from two technicians in February to 32 technicians by May.

And that was like our standard trajectory. were, we were not just seasonal. were hyper seasonal. then we wind two years ago, coming on two years already. I actually sold that business in a seven figure exit. So since then now I've had the opportunity to really refocus my time and energy into providing solutions for the pain points that I really experienced while I was trying to grow and scale my own business.

Branden Sewell (01:43.404)
Mm-hmm.

Branden Sewell (02:03.402)
Yeah, that's really good. there's just really quick before we get into, you know, our hourly IQ and that software. I think there's a lot of value in what you just mentioned that I'd like to recap for, you know, the listeners. think a lot of home service business owners, you know, maybe they get into business because, you know, they hate their corporate career or maybe they got laid off or fired and they're like, I just got to do something. And then next thing you know,

They're starting this home service business and you know, could be painting like myself or exterior washing like you or you know lawn care, whatever it is. But then they're in the throes of like running a business trying to figure it out and they don't really know what's next. you know, something that I've always known from the beginning when I started this business is

I'm starting it with the intention of two things. either one day handing it down to my kids, or second, selling it and having an exit that way. So there's always like, I'm always keeping in mind, how do I build this business to have an exit strategy or a legacy attached to it? I'm just curious, just because I think this is such an amazing accomplishment.

To have said that you built and sold a business. Could you walk through for the listeners? You know and you don't have to go too in-depth but what are some of like the things that you did to create value and Make a business that could be sold and I think a lot of one question that a lot of people probably ask is like it could I could I even sell my business am I building something that somebody would want to buy and

Could you just dive into that really quick so that people could hear your experience with that?

Brandon Lazar (04:02.85)
Yeah, I think it's all about creating a situation where there's like enterprise value. We don't want just like the golden handcuffs where the systems revolve around you. And although you make a lot of money, it's essentially a job. Like it requires your involvement. Right? So I think I level that's what we always need to be pushing and aspiring towards. And I like you mentioning that like, this is always in the back of your mind, because I do think it kind of, should guide us and it should dictate all of our movements throughout the day, the week, the month.

And ultimately trying to figure out a system where your business is in a box and there's a limited amount of skill and discretion that's required. Right. It's the McDonald's model. can basically function with the inputs of, you know, 15 to 18 year olds running the thing. And ultimately then you don't have to pay a lot for your inputs and it's scalable and you don't need like these super high caliber, high experience individuals.

Branden Sewell (04:49.686)
Mm-hmm.

Brandon Lazar (05:01.086)
And I think as soon as you can get to that point, not only does it have better enterprise value for a potential purchaser in the future, but it's also a lot more pleasant to run and it doesn't require you every step of the way.

Branden Sewell (05:11.414)
Right.

Yeah, and you know, that's really the heart of like me starting this podcast is I wanted, you know, as it's called the off the letter podcast, you know, I really want the people who are listening to this to, you know, understand why they're in business, you know, understand that greater purpose of, you know, not just creating a job for yourself, but like I said, creating a legacy, having an exit strategy.

and building something where they're like, wow, like I could actually sell this thing one day. And so I think it's great that you're actually now a part of building those systems that people need to implement so that they can get to that place where it doesn't require them in the day to day. And so anyway, with all of that said, let's jump into hourly IQ. What is it? And

How is it going to help serve home service business owners?

Brandon Lazar (06:17.25)
Yeah. So hourly IQ, after going through this decade and a half of realizing like there's some crucial systems and spreadsheets and you got to run these specific reports, but also realizing the fact that a lot of the makers of the CRMs that are in our industry, while they're powerful, they haven't walked in our shoes before. They don't know our pain points or our struggles specifically. And ultimately what hourly IQ is, is it's a set of what I call smart tools and dashboards.

that plug directly into your CRM and they give you the information that you require in order to run your business in a very clear and simple way.

Branden Sewell (06:56.406)
That's really good and I think you know many business owners are going to probably find themselves in the same shoes that I am which is that I hate the numbers you know it's like one of those things where it's the most detrimental things to your business the data understanding the numbers being able to look at those spreadsheets and really be able to forecast and make strategic decisions and

You know that's just one of the things that I do not like, especially if I'm having to, you know, looking at the data could be fun, right? To say like, OK, here it all is and now let's dream and vision what this, you know, looks like going forward based on this data. But actually getting the data right, I think is the thing that a lot of us don't like. It's like, well, I don't want to jump into my CRM and export all of this.

data and create an Excel spreadsheet and then put formulas in and try and get all of this information out. And so it sounds like what you've created is something that kind of automates that process and gives you the data automatically. Is that right?

Brandon Lazar (08:10.35)
100%. Am I able to do a screen share here?

Branden Sewell (08:13.74)
I think you should be able to let's give it a try. I think you should be able to hit share down there and share your screen. Perfect. Yeah.

Brandon Lazar (08:17.784)
Okay.

Brandon Lazar (08:22.638)
Cool. Yeah. So I'm going to narrate everything just in case there's just audio only listeners here, but effectively this is what the system is. So it breaks your business into four different departments, production, customers, executive and sales. And inside of each one of these, we have these smart tools built out. So it's as a matter of just clicking in and then, you know, one of the things we really struggle with in my business, cause we did 2,500 jobs a year.

is we needed to know where we had capacity and where we could book jobs essentially. And that's what this does. It tells you how full each day is. It kind of tapers off and summarizes the end of each week. And it tells you in like a very actionable item type approach, how many more jobs you need in order to fill your capacity. So this is just like one example of the smart tools that are built out that again, they plug directly into your CRM. Right now we API with jobber specifically.

and house call pro in the very near future. And, it just takes the legwork out of this. used to have somebody go through manually in the busy time, three times per day and try and tally up and count up how much we had booked for each day. Whereas now it just ports in automatically.

Branden Sewell (09:24.864)
Nice.

Branden Sewell (09:38.348)
That's awesome.

Now, are you going to go over the other areas as well or?

Brandon Lazar (09:46.766)
Yeah, definitely. Like what we've found is there's a lot of spreadsheets that we were manually contriving, creating, you know, pulling the CSVs from our CRM and then having to re-upload it. And then it's out of date before you know it. Whereas if you build out the software, uh, it's just so much more streamlined. It's always up to date. And it does like, to your point, it does the legwork. You don't have to, you know, create the cells and create the formulas and

Branden Sewell (10:05.91)
Mm-hmm.

Brandon Lazar (10:13.88)
break a cell formula and whatever else. It just gives you what you need. So it's way more simplified. And I think most importantly, it gives you actionable data. you know, another example of this is one thing that we always were very accustomed to tracking was our goals. So for this example, basically you set a goal value for the month and it's going to track how much you produced and how much you booked in the calendar.

Branden Sewell (10:37.654)
Mm-hmm.

Brandon Lazar (10:41.718)
And from there, it'll tell you how much more of a gap you have to fill in order to smash your goal. So again, it's just very simple stuff that, you know, when it, when it's presented to you, you can just grab it and go, right? Whereas if you had to create this from scratch, it's, it's a bit of a headache.

Branden Sewell (10:41.91)
Mm-hmm.

Branden Sewell (10:47.636)
Awesome.

Branden Sewell (11:00.138)
Yeah, that's really good. so for the for those of you who may not be able to see this and you're just listening, some of the other things that it's telling you is like based on your goal, what pace you're going to need per day, you know, so like what you're going to need to sell per day to hit that goal, how much you are behind pace and jobs needed based on your average ticket size.

And so I love this. this is like, you know, I go in and I've got to like sit down in my office, run the numbers. And then I actually do this on like a whiteboard. But to be able to just be able to go in here and have all of that automatically in there would be amazing. And like, you know, just simplify that. And I'm assuming you would be able to give access to like a sales team to be able to see this as well. So you could tell.

your sales team like, hey, you're behind this much. We need to make up this much ground and things like that.

Brandon Lazar (12:06.732)
Yeah, definitely. we've actually been working on some really cool dashboards as well. and you know, so the whole idea then is we want to, we want to kind of share in the journey. This is, the mockups that are being worked on right now for the dashboards that this hourly IQ will present to the users. So, and this will be on the big screen in your office and it's always up to date and it's fun. It's engaging, but it gives you what you need and it's not too heavy, right?

Branden Sewell (12:26.177)
Mm-hmm.

Brandon Lazar (12:36.398)
These numbers are... Yeah, go ahead.

Branden Sewell (12:36.78)
Right. So if you if you could really quick just break down this screen like what what all are we looking at here I see you know we just kind of walk through you got year to date sales at the top.

Brandon Lazar (12:47.874)
Yeah. Yeah. And I should preface. I've conducted over a thousand coaching calls with small business entrepreneurs, home service entrepreneurs. I did that for three years. And really what this is doing is it's taking my experience, having built a very streamlined and efficient service business myself, as well as conducting all those coaching calls to realize what's important and how do we display it in a very approachable manner? So what you're seeing here would be cast on

Branden Sewell (12:56.671)
Mm-hmm.

Branden Sewell (13:13.473)
Mm-hmm.

Brandon Lazar (13:16.846)
a smart device or a TV in your office. And ultimately it's a way for you to very easily keep tabs on these very important KPIs, key performance indicator. So at the top we have year to date sales, our year to date goal as of today. And then that'll give you your gap. That'll tell you if you're on or off course to meeting your goal. And if so, by how much. And then it has a fun readout to just tell you how many jobs you've completed. A little bit of dopamine there. It feels good.

Branden Sewell (13:25.152)
Mm-hmm.

Branden Sewell (13:45.142)
Mm-hmm.

Brandon Lazar (13:45.234)
after that, we're going to just keep tabs on your average job size as well as, your close rate. And one of the other cool metrics that we can pull out of the source data from jobber is, we can tell you how long is your customer life cycle taking at various points in the customer life cycle. So for this example, from going from a quote to fully paid, we're averaging 17 days. And from here quotes to getting paid.

We're maybe averaging, you know, a different time period. Obviously this is just kind of dummy data at this point, but we can really articulate where's the bottleneck, where's the pinch point in your service offering. And past that we get into bookings here. So, you know, kind of this week, next week and the week after how full is our capacity? How much bookings do we have in the schedule? And then it really just ties into again, that monthly goal and trying to close in on that gap.

Branden Sewell (14:21.067)
Mm-hmm.

Branden Sewell (14:43.658)
Yeah, I think it's really good and you know it's when you're a smaller business when you're you know you're not off the ladder. Yet these numbers you know may not be as important right near you're out there you're you're working on the truck whatever you're going and doing all the work but what i can say is somebody who is off the ladder and has been for eight years.

it's, and as you grow, it's even more important that you have a grasp on these, these numbers and the data, especially when you're talking about, you know, making a payroll for, you know, let's say eight to 10 people. and you have to be on top of these things and say, be able to go to like your, your team and say, Hey, we've got to get the, we got to tighten up and get jobs done faster.

be able to show the data and explain why or go to your sales guy and say, Hey, we're, we're not converting high enough. need to convert, get our conversion rate up to, you know, let's say 45%, 50%. And we need our average ticket size to get a little bit bigger. you know, what add-ons can we be offering? and stuff like that, because, know, it's just, man, it's a lot, especially when you have a team and you gotta, you know, keep everybody busy and.

make sure everybody's getting paid. And unfortunately, you don't have the ability to just get slothful or, you you know, not pay attention to these things. So I think it is a challenge, though, for business owners, right? I think it's not easy. But I think it's great that you're making something that's like simplifying it and making it fun. So can you talk a little bit about go ahead?

Brandon Lazar (16:36.012)
Just to double click on that. Yeah. I would say too, like your mention of how important this stuff is. Like the reality is these numbers are happening in the background, whether you care or are, are able to see them or not. Like it doesn't matter. They're still there and they could be bad numbers. Maybe we're, we're heading in the wrong direction. So it'd be best to get that available to you as quickly as possible so that you can be aware and then maybe change course.

Branden Sewell (16:50.154)
Yeah. Yeah.

Brandon Lazar (17:03.704)
That's in part what this is doing as well. It's almost like a little bit of an insurance program as well.

Branden Sewell (17:09.708)
Yeah, for sure. I I think it's better to be in a position where you can see what's happening. The faster you can see what the data is telling you, the faster you can get on it. I mean, just in reality, like we had a bad week last week for sales. And so, you know, I had to, I'm looking at all the data and I'm telling.

You know my sales guy like look we've got our our conversion rate dropped like 14 percent. We've got to sell and then I'm going to him and I'm saying hey what can we work on with your sales process and we're going over a sales process are you doing this are you doing that. How can we get this conversion rate up. Are you offering you know up selling. Are you just.

going out there and saying, what do you want? And then offering them that, or are you looking for additional things to offer based on your expertise? But you don't know those things, right? You don't know that you've got to put the foot on the gas and just hustle on certain weeks and push hard. Like I told my sales guy this weekend, said, we've got to have

this is what we have to do this week, right? At minimum, and we're gonna have to hustle and push, and these are the things we're have to do and tighten up. But you don't know that you have to do that if you don't look at the data, right? You could be, and then let's say if I didn't see that, if I wasn't looking at my conversion rate and I wasn't looking at where sales were and all of these things, I could get to the end of this week and it turn into a bigger mess than it has to be, right?

Brandon Lazar (18:43.49)
Yeah.

Branden Sewell (18:58.624)
But looking at these numbers enables you to be proactive to get after it. I'm just curious. I love that you're creating these softwares. I love the value that it's going to bring to home service business owners. What I'd like to do is kind of take it back to the whole building of business that is sellable.

Can you talk to the listeners just from your own experience? What were some of your disciplines, your practices, your systems, and things that you had in place to grow a business that could sell for seven figures? And I think there's a lot that you could unpack there, and I'm sure you can bring it back to hourly IQ, but...

I mean, when you talk about how many you said you're hyper seasonal, how many guys did you say you went from and then added each season?

Brandon Lazar (20:02.126)
2 to 32 out in the field 15 work fans

Branden Sewell (20:06.348)
So like that's just like incredible to me like to think so obviously one of the challenges of growing a business is hiring right like you've got to learn how to hire you've got to have those systems and you know processes in place so I'd love for you maybe to like unpack that a little bit maybe you could even unpack you know the you know obviously you said you had 15 vans. Yes sir.

Brandon Lazar (20:34.434)
Yeah, spread across three locations.

Branden Sewell (20:36.944)
Yes, so maybe even talking a little bit about that because I think these are questions that you know, you've got people who are listening to us and maybe, you know, right now they just got like a van and like, you know, a couple helpers or maybe they've got like two crews and they're running one of them and they're thinking, man, how do I get to the place where I can hire and onboard people and how in the world am I going to buy more vehicles and

Where does that money come from? If you could just unpack that a little bit for people and help them understand like what does that look like? And I'm sure it, I think you would say it doesn't happen all at once, right? It's a process and it takes time. But if you could just unpack that a little bit, I think it would be helpful.

Brandon Lazar (21:24.504)
I love that you pointed that out. Cause I feel like we live in a culture now where it's like, we're looking for things like immediately. And not only in business, do you have to be on the right track, but you have to like sustain that right track for potentially like years and years, or even a decade, even when you got it right, you know? And I think that's important to just like, I feel like Alex Hermosy does such a good job of trying to communicate the grit tolerance requirement, right?

Branden Sewell (21:41.644)
Mm-hmm.

Brandon Lazar (21:51.134)
it's even if you're on the right track, you gotta keep going and you gotta keep pushing and it doesn't just land on your lap, especially in the home service industry. I would say at the end of the day, you have time and you have energy to put into your business. So it quickly becomes an equation and I love the concept of your podcast, like where are you focusing that time and energy? Because if it is moving stuff, i.e. a paintbrush,

Branden Sewell (21:51.222)
Mm-hmm.

Branden Sewell (22:17.26)
Mm-hmm.

Brandon Lazar (22:20.822)
a power washing wand or a window cleaning squeegee. If that's all you're doing, well, fair market value of that is, I don't know, depending where you're located, 20 bucks an hour, right? So you can expect great, amazing things. Not only that, your, your opportunity costs, what you're saying no to is like all the high value and important stuff. So it's imperfect by nature, but I think we want to make little strides to get to that point where even if it's

Branden Sewell (22:30.56)
bright.

Branden Sewell (22:41.473)
Mm-hmm.

Brandon Lazar (22:47.628)
You know, on Fridays you book yourself off and you're not on the ladder that day. You're doing CEO type work or you're doing hiring or you're doing training. Like doing it at all is better than not at all. And, it's imperfect by nature. It just is, but you got to take the little wins as you go. I would say the other part is you look back on that transaction that I experienced. They bought.

Branden Sewell (22:57.324)
Mm-hmm.

Brandon Lazar (23:14.494)
my way of doing things and all the systems that I created. And they loved my dashboards and they loved my employee handbook and they loved our training wall facility that I created. And again, those are all just like little systems of their own, but I figured out the root issue. then again, with limited skill and discretion coming in from outside of the industry, they were able to continue on and continue running that operation. So I would say that's

Branden Sewell (23:26.924)
Mm-hmm.

Brandon Lazar (23:43.138)
that's really what retains the value is the systems you create. And I think also showing that like you have an, consistent lead flow, good revenues that don't like take a sudden dip or anything like that. But ultimately those are the two things that they're buying.

Branden Sewell (23:56.812)
Mm-hmm.

Yeah, and I think to get there, you know, you have to change your mindset. I know that's definitely been true for me. You know, my mindset has been one of my biggest focuses. And I remember early on in my business, I mean, I've pretty much been off the ladder the entire time that I've owned my own business. But there's been there's been like seasons where like maybe we go through like a hard time and I'm like, the answer

is for me to go do a job myself, you know, or if an issue comes up, it's like, oh, I need to go handle that. And as tempting as it as it may seem, that's not the right decision. You know, it's like this this week, I was like, OK, we had a rough week last week. There's this I ended up I had this referral come in. I sold the job the same day.

It was like a softball, know, it a really great referral. Didn't even have to go to the home to bid it. I bid it all virtually. Sent over the quote, here's your deposit, let's get it done. I'm like, this is a really easy job. I could probably knock this out in a couple days. I'll just go do it myself. And then I had to remind myself, that's not the right call, you know? And I think that

Sometimes as small business owners too, we forget how much value there is in us not doing those things and how valuable our time is spent focusing on more important things. In this week that we're in, my time is much better spent putting the foot on the gas to drive more business in. How could I sell?

Branden Sewell (25:56.396)
10 jobs this week, how can I bring in more revenue, how can I get more leads in, how can I focus on the marketing and all of those things tightening up production. I think that we also have to realize, like I think, you know, people think like, man, like once you become the person who's off the ladder, like what do you do? There's a ton of stuff that you can do. It's just whether you're doing it, right?

Brandon Lazar (26:23.02)
That, and I also like to point out like not only is it higher value activity. instead of the $20 an hour technician type work that you're focusing on, maybe going to beg that sales job, maybe you were making 500 bucks an hour or maybe even a thousand dollars an hour effectively. Right. But what I like to point out though, is now as we're graduating and we're putting a higher value on our time.

What that also means though is now we got to like wait a little while for that to come full circle. like medium and long-term, those types of initiatives tend to pay off. Whereas the short-term solution would have been, you go strap on the coveralls, you'll get the job done, you get the check in the bank and it's done, right? Whereas we got to be focused as leaders and CEOs of our own company on the medium and long-term horizon, not just the short-term.

Branden Sewell (27:05.878)
Mm-hmm.

Branden Sewell (27:16.16)
Yeah, for sure. I think sometimes that's difficult. One of my favorite you you may have heard of him, but one of my favorite guys to listen to is Tommy Mello. You know, he built a one garage doors and obviously sold it recently for a lot of money. And but he talks about in his podcast at many times how, you know, he was he really saw the long term right of

of investing in his business, right? Living in a small apartment when he could have, you know, probably lived a grander life or, you know, driving the same truck when he probably could have bought, you know, something else. So, but he had this mindset of like, I'm going to invest in my business for the long term. And obviously, it paid off. He sold his business and made millions, right? So I think

for us as business owners, like you said, we need to have that long-term mindset and it's not just, he put it into perspective on this one episode where he said, like, would you rather make three million in income over the course of, you know, let's say, you know, 30 years, or would you rather make a little less like income take home pay over the course of, you know,

three to five years and then sell for three million and three to five years and you just collapse that time frame. But by like delaying your gratification, you know, instead of paying yourself a hundred, a hundred and fifty thousand dollars, you paid yourself, you know, fifty to sixty thousand dollars, but you invested into the things that we're talking about, the systems, the processes, getting off the ladder, making a business that doesn't require you in it.

and making something sellable that somebody wants because they can come in and just basically say, okay, I'm the new owner. I'm going to make, you know, $50,000, $60,000 passive income, you know, and I don't know if you would necessarily call it passive, but you know, it's not requiring a lot of time and, and dedication to run something. And so when you reinvest in it and then you can turn around and say like, Hey, I'm selling this thing. You can come in. Here's the playbook.

Branden Sewell (29:38.166)
here's how it works and hand it over and it just operates. You've built something valuable that can sell and you can collapse that timeframe to make that money. I love how Tommy Mello explains that.

Brandon Lazar (29:53.664)
I love the delayed gratification too. And that's so hard to do, especially once you're already spiking, you're at those higher income levels to regress back is really challenging. So if you're not there going into this and just keeping a modest life cycle, lifestyle rather, and reinvesting back into your business is, crucial.

Branden Sewell (30:01.27)
Mm-hmm.

Branden Sewell (30:04.865)
Yeah.

Branden Sewell (30:14.068)
Yeah, I mean, I've talked to guys who have been really successful, sold businesses, and that's oftentimes what I hear them say is like, if you can find out what that you know, obviously, I'm not saying like, live, you know, a terrible life and you know, live in poverty, right? Or, you know, be miserable or something but

Like I live a very comfortable life. You know, I have a nice house and we have nice things, but you know, if I were to insert myself into the business more, I could probably double my income, but then I would be losing my time, right? And I'd be extending how much time it would take for me to build a business that is able to sell. Whereas my main focus is

How do I get my time back, delegate as much as I possibly can, create the systems and the processes, create the leaders within my business, and make it to where it doesn't require me so that, one, I'm getting my time back, and two, if at any point I want to say, I want to sell this thing, I can't.

Brandon Lazar (31:31.086)
That and what I really like to practice too is like, love the delayed gratification. I also love Robert Kiyosaki's idea in that like your operating company should be at least a portion. The purpose of it should be in order to fund other investments. And that's something that I mean, that's a separate podcast altogether potentially, but that's something I took very seriously as well. And reinvesting the proceeds from my exterior cleaning business into a commercial real estate portfolio.

that now spits off a sizable amount of passive income monthly. Now we're talking fulfilled life pretty quickly.

Branden Sewell (32:09.77)
Yeah, yeah, I've seen you talk a little bit about that in, you know, through social media and stuff. you know, I would like to talk about that a little bit if you if you don't mind, you know, just because I think what there's a gap, I think, between where people are, where they want to be and what they think is possible in, you know, and they look at it from like time frame effort.

financials, like what does it take to get there? It's like I'm here and I want to be here, but what does that actually look like? And so I think that you have that experience. So if you were able to just share like, this is what that looked like for me and this is what the timeframe looked like, I think that would be helpful for those who are listening to get a grasp of the reality of it.

Brandon Lazar (33:05.098)
Yeah. And like this stuff only works if your business and your house is in order, right? Cause if you have nothing left at the end of it, or if you don't know what you have at the end of it, so it kind of ties into the root of how we start the conversation, right? if you're fortunate enough to run a profitable business and you have your money to reinvest profits at the end of the year, it's a great way to keep your crews busy in order to buy what I did. It was like more of like a fixer upper real estate project and.

Branden Sewell (33:09.973)
Right.

Branden Sewell (33:16.918)
Mm-hmm.

Branden Sewell (33:33.461)
Mm-hmm.

Brandon Lazar (33:34.274)
then ultimately strive to get it rehabbed and then leased or rented back out. And now you're all of sudden talking about like a new stream of cashflow. Not only did it keep my crew engaged in the quiet season and on payroll and know, momentum still high, but that separate cashflow is a great way to diversify. And ultimately that could become a thing of its own. And it provides that layer of,

Branden Sewell (33:45.046)
Mm-hmm.

Branden Sewell (33:53.238)
Mm-hmm.

Branden Sewell (34:00.726)
Right.

Brandon Lazar (34:03.242)
insulation that like, no matter what happens with my operating business, I still got this whole other thing that potentially could, you know, make make ends meet. So that that's turned out to be a really cool thing for for myself.

Branden Sewell (34:18.036)
Yeah, think that's, you know, one of the things that I realize, you know, it's funny, you look back and I think in some situations in life and you're like, wow, I could have done that so much sooner. One, if I would have just taken action, right. And two, if I would have had the knowledge that I have now. So like, I'll use a prime example. When I was

Brandon Lazar (34:36.706)
Mm-hmm.

Branden Sewell (34:46.796)
I don't know. think I was 23, 24. I was starting my business and I had a bunch of money saved up and I was moving from Baltimore, Maryland to Florida. And to, you know, I took all this money and I was kind of fearful. So what I did is I actually paid for months and months in advance in rent. And, you know, when I look back, I'm like, now that I know what I know now, that was a

dumb decision i could take in that money and bought a house but i was i didn't know what i didn't know when i was young and i was fearful and so i just did what was like. You know just common you know and so i think that's what i mean is like some people they hear all this talk about like hey you could you know invest in real estate or you know you could get into house flipping or.

hey, make these investments into mutual funds or whatever. There's all this stuff, but some people, just, they hold back because they fear what they don't know, right? And so I think that, I think the other side of that too is like, you have to be willing to make mistakes. So maybe you don't know everything, but just getting started. So I say all that to ask like,

What did it look like for you to get started and to actually take action? Because I think some people are just like, well, I get what you're saying, do this, but what does that look like? Like, you know, how much money do some people I was sitting on enough money to buy my first house and I didn't know it. Do know what I mean? It's some some people just don't know what that looks like. Yeah.

Brandon Lazar (36:33.038)
Sure. 100%.

Brandon Lazar (36:38.594)
And I like that concept success leaves clues. would say also the proviso here is be careful what you read in these Facebook groups, because everybody is a keyboard guru and you really want to go to a person that you aspire to achieve what they've done and then reverse engineer or like I said, success leaves clues. Right. would say with respect to the real estate side, I would look at what is your business need now or potentially in the future.

Branden Sewell (36:41.878)
Mm-hmm.

Branden Sewell (36:46.732)
Sure.

Branden Sewell (36:59.369)
Mm-hmm.

Brandon Lazar (37:08.238)
For us, it was like a small office space and we needed a yard to store all of our work vehicles. So you being your own potential tenant is like the safest bet you could possibly make. So if you start there, you're not really going out on a limb in terms of like buying a property and then rehabbing it, investing in it, and then all of a sudden, nobody shows up to lease it or to rent it, right? In that scenario, you're...

Branden Sewell (37:08.534)
Mm-hmm.

Branden Sewell (37:33.419)
Mm-hmm.

Brandon Lazar (37:36.076)
the person and you really just offset one of your future costs or potentially one of your current costs. And that was our case is we were leasing an office space, and it came for sale, we bought it, cleaned it up and then rented out the other side. So it's a very gentle way to kind of get your feet wet. And I can recall though, like I get how, you know, that rolls off the tongue all easily. But like, looking back on it, it was like I was trembling.

Branden Sewell (37:54.454)
Mm-hmm.

Branden Sewell (38:01.612)
Yeah.

Brandon Lazar (38:05.614)
I talked to the property manager who fast forward years later, he actually became one of my tenants because I kept buying up these units. So now he's actually one of my tenants. But in that moment, I was I was fearful. I didn't know if I think it was, you know, a modest amount of money. And, you know, I was really apprehensive, and I didn't know how to look at it. But once you start to get in on it, then you start to develop that ability and that appetite and that

Branden Sewell (38:06.007)
Yeah.

Branden Sewell (38:15.861)
Mm-hmm.

Brandon Lazar (38:34.572)
that willingness to kind of look through a deal and have the conflict go right through.

Branden Sewell (38:37.462)
Yeah.

Yeah, you know, there's back when I was in my my early 20s, I had been following this. You've probably heard one. I don't know. I'll say that you've probably heard of them. But bigger pockets. Have you heard of bigger pockets? Yeah, David Green and I think Brandon, another brand and Brandon Turner. Yeah. So I listened to bigger pockets and actually like that's what ended up

Brandon Lazar (38:56.514)
David Green. Yes,

Brandon Lazar (39:01.944)
Turn it on.

Branden Sewell (39:09.32)
encouraging me to end up buying my first house. But, you know, as I listened to that podcast and listen to everything that they shared, I was like, man, I could have bought my house, you know, a couple years earlier and in a better way, honestly. But anyway, I just I think that it's really

really important what you're talking about. mean, and it just goes back to that whole point of like legacy, like what's the point of, you know, building these businesses or generating this income. Like you want to create something that's going to have longevity and legacy and give you your time back. And I think it's just thinking differently. And, you know, I think you're probably where I want to be at some point. And I think I'm trying to get there. So it's

It's cool to be able to just have the conversation with you and hear how you're achieving that. Another question that I have, this kind of goes back to the hourly IQ. So you make your exit from your business. Did you use a lot of the funds from your exit to fund these future ventures like the software and obviously you did the real estate, but was that how all of these got started?

Brandon Lazar (40:36.17)
Exactly. And I think it's also important to like always be looking for like what I call off ramps. If you're grinding and fighting the good fight and you're making it happen and your business is fortunately spinning off some profits, I think you owe it to yourself to be trying out different things with those funds. It's almost like responsible gambling. And I look back on my, my journey and like,

Man, we started a painting business of our own. We started a mobile detailing business. We started new locations and like each one of those were kind of like mini bets of sorts. And we started a software business and you know, so we got our feet wet and we didn't have to like fully halt or like hit the brakes on the one core initiative. It was funding everything else. So when you get to that point, you, again, you get to that diversification and you just never know what else is out there. I think.

Branden Sewell (41:14.454)
Mm-hmm.

Branden Sewell (41:27.307)
Right.

Branden Sewell (41:33.45)
Yeah.

Brandon Lazar (41:33.752)
Home-signal is challenging and it's tricky and it's a great way to start things out and it can still really progress. But ultimately there's a lot of other ways we can make money as well in this world.

Branden Sewell (41:46.752)
Yeah, that's really good. know, I, last year I purchased a pressure washing, and paver ceiling company. So, my buddy was selling it and, you know, I ended up buying it from him. So last year, you know, we got into pressure washing and paver ceiling. And, you know, what I can say is it wasn't like this huge, like turned into like a whole nother business in and of itself, but it,

Brandon Lazar (41:56.311)
Nice.

Branden Sewell (42:16.364)
paired really well with the painting, right? We're already there working on people's homes. And so we were able to find those jobs, pressure washing or paver ceiling. And I would say that last year was the first year that we set a revenue goal and we actually surpassed it. like every year before we would set a goal and we would maybe just come shy.

But last year was the first year where we set that goal and we went over it. And so that felt like really good. But I think I don't think we would have hit it if we wouldn't have purchased that business. That brought in a lot of additional revenue that otherwise we wouldn't have made. And so even this year, we're looking at, have a meeting tomorrow and we're really going to be diving into like, how do we take this to the next level this year? And so that's going to be our focus is, how can we

take this business and add an extra 200, 300,000 into our revenue. And so just diversifying in that way and adding this service is, you know, it's a game changer. So it's funny, like I'm constantly thinking as a business owner, like what can we do to grow and add and diversify? So I think it's really cool that that's something you're already doing.

Brandon Lazar (43:45.602)
Well, and to your point, like, I love the creativity that was, that was showcased there, right? Like, yeah, we can just stay in kind of the trench and we can go get more leads and close those leads and then get more jobs on the schedule. Or like, there's some really fast ways where you can bump up that top line revenue, I E started a new location, offer new services, buy out some competition that's struggling or wants out anyways. Like those are just.

Branden Sewell (44:07.627)
Mm-hmm.

Brandon Lazar (44:15.458)
money on top right away. And it comes without a lot of risk. And the other beautiful part about it is you experience what are called economies of scale. So you've already set up yourself with like a bunch of fixed costs. IE, maybe you got an admin person or a VA, maybe you got a phone system, maybe you got a CRM, maybe you got a yard space.

Branden Sewell (44:17.782)
Mm-hmm.

Brandon Lazar (44:39.402)
Now all of a sudden you can do a lot more revenue with those same fixed expenses that you're already paying out. So what that means is the money you do make from those side initiatives will ultimately be just more profitable.

Branden Sewell (44:52.234)
Yeah, and I talked to my my sales guy about this often and I say there's only two ways we can really move the needle forward and that's either to bring in more business and sell more. Right. So we're bringing in more leads and selling more at the average ticket that we're at and just increase that or we can increase our average ticket. Right. So if we can accomplish more.

Brandon Lazar (45:07.224)
Thanks

Branden Sewell (45:20.308)
with what we're already bringing in, like how great is that? You we can increase our average job size. We can upsell these additional services that we're offering. And so we can take, you know, maybe a $7,000 job and turn it into a 10, 11, $12,000 job. I look back at some of the jobs that we were able to add to our schedule last year. I just, I'm like, wow.

And the other thing too is customers love when you have like all of these different services that you offer because then they can just go through like that one person. I like to, have this one guy I was talking to, he's way younger than me. He's younger than even I was when I started my business. I'm, I was 23 or 24 and he's like 21 right now. And he was asking me about adding additional services to his business. I was like,

Well, and he brought up this one that was like completely like separate from the services that he offered now, like not even the same industry, like two separate industries and that. But I said to him, I was like, why don't you think about adding on services that compliment what you're already doing? So he does window washing. I was like, why don't you add on like gutter cleaning and roof washes and pressure washing exterior houses and paver ceiling and.

Like those are all like encompassing the exterior grow that and do those things and then maybe do like he wanted to do. It was like something to do with electrical but I was like just you know if you can increase you know you're already there on the ladder cleaning this window if you can clean the gutter out while you're right there and add on some revenue why not do that so. But anyway.

Brandon Lazar (47:09.784)
I like that point that you're bringing up too. Like, I feel like all of us in the home services are in the game of convenience. That's what we're selling. We're selling convenience. And if we can make it easier for Mrs. Smith to check these things off of her list, and she already knows, likes, and trusts you, then to your point, they're gonna be really excited to learn that you actually offer different services of which they require as well.

Branden Sewell (47:37.098)
Right. So let's kind of transition the conversation. What's next for you? What's, you know, if you could talk to the, you know, the listeners about some of your future endeavors. I think it's interesting to talk to you because obviously we have like, may have people listening here who aren't off the ladder yet. Right. And maybe they're trying to transition into being off the ladder. And then maybe there's listeners who are off the ladder and they're trying to think like,

Okay, well, what is next? And then once I get there, what is the next thing? And so I think you've accomplished some of these things. So I think it would be interesting to hear like, what do you do if you build a business and you sell it? Okay, you start these software companies. Well, what's next? What do you do next?

Brandon Lazar (48:22.35)
Yeah. Yeah. And like, I'm a business person that's doing home services. And then now business person that's providing solutions to home services based on my experience. So, you know, these, these three are very different points. And I'm pointing to kind of the, the softwares and the solutions that we're currently operating. So Ninja VA grew very quickly to the point where we're actually

Branden Sewell (48:29.451)
Mm-hmm.

Branden Sewell (48:40.0)
Mm-hmm.

Branden Sewell (48:48.193)
Mm-hmm.

Brandon Lazar (48:51.34)
We're incorporated in two different countries now. We're, an international brand, which is really cool. And, you know, it's starting to get to that maturity phase. have an operator, who I, I basically have given the keys of the business to, and I don't work in that business anymore. And so that one's at a very different place then like what we're talking about today with hourly IQ, where we're set to launch here the 13th of the coming month. So we're two weeks away from launching.

Branden Sewell (48:57.259)
awesome.

Branden Sewell (49:08.14)
Mm-hmm.

Branden Sewell (49:17.718)
Mm-hmm.

Brandon Lazar (49:20.202)
on like a very open level where we have alpha and beta testers right now. So I like to always have that kind of healthy rotation of new ventures coming through that I'm focusing on. And I think when you're an entrepreneur doing it in that way, it's almost like they're your baby and you got to be very hands on with them in the early days. You have to develop the systems, the workflow, really figure out what your product market fit is and articulate what that message is to your

Branden Sewell (49:22.304)
Yeah.

Brandon Lazar (49:49.964)
your user, your avatar, and then slowly you can start to release it and let it just go off into the wild and do its thing for you. And hopefully, you know, like was the case with Ninja VA, like we're out to help a thousand entrepreneurs each save a thousand hours of time. Like a million hours of impact is what that company is set to do. So your, your impact interval and, and ways you can positively affect the world continue to improve.

Branden Sewell (49:58.444)
Mm-hmm.

Branden Sewell (50:10.784)
Mm-hmm.

Brandon Lazar (50:19.758)
And I think that's what it's all about. That's the beauty of capitalism is if you see a millionaire or a billionaire or whatever, like it's a matter of scale and depth of the solutions that they provided to the world. And they reap the rewards as a result of that.

Branden Sewell (50:36.874)
Yeah, if you could let the listeners into what is what does it look like for you to like invest in yourself and what kind of things do you do to cultivate the mindset and you know just the the knowledge that it takes to go from you you ran a home service business owner you sold it you started these software companies and

Now you've stepped out of one and that's running. You know, I think for me, when I think of one of the most limiting factors for people is I think one of the most limiting factors is mindset. You know, and I don't necessarily know that. And you could probably speak to this better, but I think a lot of people, they do a discredit to themselves and they don't realize like.

Sometimes the difference between one person succeeding and another is not necessarily whether they were more talented or more skilled or the smartest person in the room, but it was change of mindset and realizing what's possible and just understanding maybe some key things in business and leadership that it takes to like to grow something. Could you speak to that and maybe bring to light like, you know, how do you get to that place?

Brandon Lazar (51:58.826)
Yeah. And I think reflecting back on it, it's, it's a giant numbers game too, right? Like even like successful and seasoned entrepreneurs, like they're not right all the time. Right. So you need those chances at bat and you got to take some swings, particularly when you're young and you have very little, little potential downside, even if things crash and burn. And I think you can do that also in a very efficient manner where you're

Branden Sewell (52:23.116)
Mm-hmm.

Brandon Lazar (52:27.63)
maybe assessing in like a minimum viable product approach, you're assessing what the demand will be if I even do this. Go sell the thing before you invest in buying the trucks and the wraps and, you know, buying the storefront and whatever else, right? So you can go about it in a pretty savvy way. I also think there's a huge amount of value to be had for mentorship. People that have just done the next thing that you want to accomplish, like you're going to get

less skinned knees and bruised elbows, and you're going to get there a lot quicker if you're just following the course of somebody that's already done it versus trying to fumble around in the dark looking for the light switch. You don't know what way is up. And yeah, if you're tenacious and you have grit and you're resourceful, you'll probably find the door eventually. But man, why not just turn on the lights and reach out to somebody that's already done it.

Branden Sewell (53:05.184)
Mm-hmm.

Branden Sewell (53:22.39)
Yeah, that's really good. I've had a few coaches along the way and kind of like work through different programs and stuff. And I can definitely say like that that was a game changer for my business. Do you have any thoughts or tips on finding a mentor and finding a coach or a program and what's the best fit and things like that?

Brandon Lazar (53:51.49)
I would say look at what you're trying to get out of that relationship. And on that basis, would you trade places with them? Right. And I also think the other thing to consider too, is are you looking for somebody that's more like an accountability partner? Or are you looking for somebody to just like on a more of like drill sergeant type basis, spell out what the next steps are. And then they just dump it on your plate and you're expected to go do it on your own.

Branden Sewell (53:59.83)
Mm-hmm.

Brandon Lazar (54:19.21)
Everyone's personality type and wiring is different. But I think getting clear on those two things, I think is pretty important. And again, just be very careful. Like I've seen those threads on Facebook, man, where they're like, Hey, I'm looking for a coach and 85 people are all of a sudden coaches. And you know, it's really quick and easy to do this, but have they actually walk the walk?

Branden Sewell (54:41.962)
Yeah, yeah, that's really good. You know, another thing that I would I would say is in picking someone that you have to work with as a coach, you want to be very clear about what you want, right? What you want to accomplish, because if your coach is trying to get you to like, let's say this point, but you want to go over here, you're not going to it's not going to help. And so I think alignment of

Alignment of even just values, I think is important, right? So, you know, I think you have some people who want different things and so and find value in different things. And so if you're working with somebody who's trying to take you in a direction, it's obvious you're going to you're going to fight against that coach or that mentor opposed to coming alongside them.

and wanting to do the things that they're saying because you're going to have like this internal fight of like, hey, you're trying to take me here, but I really don't want to go there. So I think it's really important to know yourself and be self aware. And I think that that can be a challenge and trying to find a coach because they could be providing advice or, you know, telling you things that don't really align with what you want. yeah, I think it's very important.

try and focus on finding that.

Brandon Lazar (56:09.036)
Yeah. And like at the end of the day, a lot of business comes down to expectation management. And that would be a good example again, right? Like if, if we're at A and you want to get to B, like a good coach should be able to articulate on that and then reverse engineer a path backwards, which they can help adhere to. And if they're, they're not even having that conversation, then where is B? We don't know. it growing for growth sake? Is it time freedom? Is it, you know,

being allowed to focus on other things and different businesses to start to diversify. Like they don't know if they don't have that conversation.

Branden Sewell (56:45.706)
Yeah, yeah, that's that's important. I think for me, when I've I've like I said, I've had a few coaches over the years. And I think I've just found like some coaches like there's there's not really flexibility in their their program or their approach. And so you just have to be able to identify that because, you know, some people are just like, hey, this is how I do things as well. that might be the only value they can bring to you.

right if you're trying to go in one direction, and they may not be able to help you get there or know how to help you get there. So, but I 100 % like I'm a huge advocate for coaching and I think, you know, kind of bring this back to hourly IQ, I think like you have to in order for these things to work, like you have to be humble, you have to take a humble approach and say like, man, I don't know everything.

I don't have a grasp on everything. can't run this just by feeling. can't just coast through this and get to where I want to be or just outsell my stupidity. It's like you have to humble yourself and say, hey, I've got to work on this. I need to implement these things and look at these things and get a better grasp on where I'm heading. And I think it's

you know, a great thing that you're creating so that, you know, these small business owners and home service business owners can can take that that opportunity to look at these things and really just better themselves and their businesses because it's what you have to do if you want to go to that next level. And I tell you what, there's some hard headed people out there, stubborn people who are just like, I mean, I could

Talk to people about getting off the ladder and what it takes quite often. And there's just some stubborn, hard-headed people who don't want to. Mm-hmm. Yeah, yeah.

Brandon Lazar (58:49.282)
Their situation is different though, right? Yeah. We're not that interesting at 30,000 feet. We're all a bunch of specks of dust that moves stuff for people and we get money in exchange for doing that. And we're in the game of convenience. And I think what hourly IQ does a good job of is it really, takes a very like overwhelming experience and articulates what you should be focusing on. And then it presents your information as to like,

Branden Sewell (59:03.254)
Mm-hmm.

Brandon Lazar (59:18.36)
how your business is doing on that thing. So it's really like, it's two part. It's not just giving you all the information. Cause like a CRM could do that, but it's like, what part should you be focusing on in order to get to the next level is really what it's all about.

Branden Sewell (59:21.761)
Yeah.

Branden Sewell (59:27.158)
Mm-hmm.

Branden Sewell (59:32.96)
Yeah, yeah, that's good. You know, and I think it's just like I said, for me, even just when I apply it to myself, I go back to like the I don't like numbers. And one of the reasons I don't is because of the complicated part of it. And so to have something simple, just put it right in my face is like, hey, why not use something like this? So really quick, I'm going to try to bring this to a close.

If somebody was interested in connecting with you or finding out more information about hourly IQ or Ninja VA or the other software that you have, what would be some of the best ways for people to go about that and getting your service?

Brandon Lazar (01:00:17.806)
Yeah. Yeah. So I have a personal brand website. So it's Brandon Lazar.com. L A Z A R.com Brandon Lazar.com with an O N. Um, from there, I have a link to all of the projects that I'm currently working on. And if you're interested in hourly IQ specifically, if you go to hourly IQ.com slash group, that'll get you into the Facebook group. And again, we're right around the corner from a public launch here.

We're aiming for February the 12th of 2025. And it's gonna be awesome. We've got some alpha testers that have shown a lot of promise in what we're creating. And they've also provided a lot of insight as to how we can improve it. And we're ready to let the world see it and try it and hopefully help a lot of people to eventually get to where they wanna go with their business.

Branden Sewell (01:01:13.61)
Awesome. And I think you mentioned that one of the main CRMs that you're going to be working with from the beginning is going to be Jobber. So for those who are listening and are currently Jobber users, what is that interface going to look like for them and how is it going to kind of work hand in hand with Jobber?

Brandon Lazar (01:01:33.186)
Yeah. So we're already in the job or app store and really all you got to do when you sign up is you connect your job or account. And then in five to 15 minutes, you'll get an email saying, Hey, you can log in and see your capacity chart. pulled all the future visits, all the future clients, all the information for you. And then after that, we're going to do a full pull of your job or database.

Branden Sewell (01:01:36.203)
Okay.

Brandon Lazar (01:01:58.798)
So we're going to go back in time. We're going to pull all the clients, all the invoices, all the payments, like everything. And that's the raw data that basically we feed off of in order to create these smart tools. So that usually takes about 10 to 12 hours, depending on the size of your business. And then you'll again, get another email saying, Hey, your account is fully set up and ready to go. And from there, all the smart tools populate when we do do our initial soft launch on the 12th.

Branden Sewell (01:02:11.306)
Awesome.

Branden Sewell (01:02:20.49)
Awesome.

Brandon Lazar (01:02:27.362)
Basically those smart tools are coming to fruition as we speak here. So every week we're dropping one or two new ones as they get developed. But that's honestly the easy part now compared to building out like the framework of the entire system. So it's going to advance really quickly. And if people want to be along for the initial ride, they'll get a good discount and hopefully be one of the early adopters.

Branden Sewell (01:02:35.947)
Mm-hmm.

Branden Sewell (01:02:42.796)
Sure.

Branden Sewell (01:02:53.43)
Awesome. Do you want to talk really quick about pricing or are there different like, you know, levels or tiers to the software? Do you want to talk about that at all?

Brandon Lazar (01:03:02.414)
Yeah, so the beauty is, is this software obviously can be trialed. So if the user just puts in OTL as a discount or a referral code when they're signing up, we'll make sure that they get a really good three months discount on that trial. On the spot here, like 40 bucks for three months of use. After that,

Branden Sewell (01:03:21.738)
Okay, awesome.

Brandon Lazar (01:03:29.166)
We have a plan that's just the capacity chart and monthly goals for as low as like 30 bucks a month. Or if you want to go to like the full on, like this thing calculates sales commissions. does like a coaching module. It has the service map. It's, it's like everything you need. That one's coming in at one 49. So trying to make it really approachable here, but also like, this is like, you get this stuff, right? These are the numbers with actual information as to what to do with those numbers.

Branden Sewell (01:03:46.056)
Awesome. Okay, awesome.

Brandon Lazar (01:03:58.818)
Like your business can transform quite easily thereafter.

Branden Sewell (01:04:02.356)
Awesome, awesome. Well, Brandon, I really appreciate your time. And for those who are listening, I think you would do a disservice to yourself if you don't connect with Brandon, see the projects that he's working on. I know for me as a small business owner and entrepreneur, it's encouraging. It's awesome to see somebody doing the things that you're doing. And I'll definitely be looking into hourly IQ for myself.

And seeing what all it has to offer. We've been really looking for you know something along these lines for a while and so I think that it's awesome that you're creating it I'm definitely over Going into my office and writing on a whiteboard and doing all the calculations myself So it's it would be cool if we can have this just up on a big TV and just always have it there

It gets me excited even just thinking about like my team being able to go in and seeing like hey This is where we're at, you know and seeing that live. So that's really awesome Well, thank you so much for watching this episode of the off the ladder podcast If you're watching on YouTube, please like this video comment share your feedback share it with somebody else and then as always Turn on the notifications and subscribe to the channel

If you're watching on Apple or listening on Apple or listening on Spotify, please rate and review the show so that we can reach more people and get this podcast out to more small home service business owners and help them get off the ladder. And we will see you next time on the next episode of the Off the Ladder Podcast.