Business is Slow? Call Past Customers

Summary

In this episode of the Off the Ladder Podcast, Branden Sewell discusses actionable strategies for home service business owners, emphasizing the importance of maintaining client relationships and utilizing a CRM to track past clients. He encourages listeners to reach out to previous clients to generate new business opportunities, especially during slow periods. The episode concludes with a call to action for entrepreneurs to implement these strategies immediately.

Takeaways

The podcast aims to help home service business owners lead well.
Quick and actionable strategies are shared to grow businesses.
Maintaining client relationships is crucial for business success.
A good CRM is essential for tracking client information.
Reaching out to past clients can uncover new opportunities.
Entrepreneurs should actively engage with their past clients.
Making calls to past clients can help during slow business periods.
Setting goals for outreach can drive business growth.
Implementing strategies is key to seeing results.
Entrepreneurs must be proactive in their efforts.

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Transcript

Branden Sewell (00:01.102)
Hi everybody I am Brandon Sewell I am the owner of Seal Pro Painting located in central Florida. I'm also the host of the Off the Ladder podcast and we exist to help home service business owners learn so that they can lead well and ultimately live life off of the ladder. So I am going to start a series of 10 podcasts so 10 different episodes. Sorry. And these next 10 episodes are going to be pretty short.

and to the point but the purpose of them are going to be giving you quick and actionable ways to grow your business and to get more customers. Now I would like to add that a lot of these things that I have done since I started my business some of them I have learned through coaching some of each of these points I have tweaked based on coaching that I have received.

So I just want to put that out there that I wouldn't say that all of these ideas are 100 % my own and they have influence over time and I want to give credit where credit is due to the people in the relationships that have helped me to to know all this. So anyway, this first episode is going to be one of the first things that you can do.

in a time when you're slow or if you're just trying to gain some momentum in a downtime. So this is one of the most overlooked strategies for home service businesses. The reality is, is you get busy, you're doing the day to day, maybe you're an owner operator or maybe your focus is on other things like trying to obtain new business that you...

miss out on one of the biggest gold mines and treasures that you have. And let me also add this. particular strategy is not possible unless you have a CRM or a way of tracking your clients. And that's why I recommend Jobber. So shameless plug a Jobber. If you don't have a CRM, if you are not recording all of your customer information and keeping track of all of your customer data, then you need a good CRM.

Branden Sewell (02:21.742)
so that you can reference that client information for a strategy like this. And that strategy is simply this, call past clients. So many people will be so focused on trying to get new leads, reaching out to new people. Maybe you've been in business for an extended amount of time. For me, that's eight years and I have over 2,500 contacts in my CRM. So that's.

twenty five hundred potential contacts that we've already done business with because they know like and trust us and if we just leave them alone then we're potentially missing out on a lot of opportunities. So if you're not calling your past clients and reaching out to them following up staying top of mind with them then you're potentially missing out on a really easy way to potentially get work that you need now.

So, you know, that's as simple as going into your CRM. Maybe you decide, hey, I'm going to reach out to anyone that we've done work for and we haven't seen or done any service for in the last two years, three years, you know, whatever you want that to be. And simply just go through and call them and say, hey, this is so and so with so and so company and we just wanted to reach out to you.

See how you're doing. We did some work for you at this time and wanted to see if there are any projects that you're looking to have done that we might be able to help with And then you know, knows they might say hey, no, I'm not interested right now But I really appreciate you reaching out and if I think of something in the future I'll definitely give you a call or maybe that phone call turns into no, I don't but actually

A friend a family member neighbor just ask me if i knew somebody yesterday i'll pass along your information. And so there's a lot of different ways that i can go but you don't expose yourself to that potential unless you make that effort and make those calls and so again this is meant to be really quick and actionable things that you can do so if business is slow if you don't have a lot of work coming in you.

Branden Sewell (04:40.226)
you gotta pick up the phone and call those past clients. You never know what it could turn into and how it could help fuel the momentum that you're needing in a slow season or a downturn. So I'm gonna wrap this episode up. The next episode, we will jump into newsletters. definitely take this one action item, take massive action on it. Again, you can listen to this podcast,

You can be in a slow time. can do nothing with the information and it won't help. Listen to this, implement it, go do it today and see what your results are. And I'm not saying make two calls, three calls, four calls. I'm saying if you're slow and you've got a CRM with a thousand contacts, then make it a goal to call 25, 50, 100 people a day and until your business speeds up and you're getting that work in the door.

You've got to get after it. You've to hustle. You've got to put your head down and grind. And this is not an easy thing to do. Maybe it's not something you want to do or like to do, but you're an entrepreneur. This is what you do. So get on the phone, start making those calls, and see how it helps you. I'm going to wrap this episode up. Thank you guys so much for tuning into this episode of the Off the Ladder Podcast. And I will see you next week for the next episode.