The Art of Vehicle Wrapping: Boost Your Brand Visibility

summary

In this episode, Brandon Sewell interviews Anthony Timmerman of Florida Vehicle Wraps to explore the art and science of vehicle wrapping, branding, and design. They discuss how to create effective, eye-catching vehicle wraps that boost brand recognition and stand out in the market.


 keywords

vehicle wraps, branding, design, marketing, vehicle branding, vehicle advertising, vehicle graphics, branding tips, marketing strategy, Florida Vehicle Wraps


 key  topics

Importance of design first approach in vehicle wraps
Color psychology and brand recognition
Consistency in fleet branding
Design considerations for readability and legibility
Material quality and installation standards
The role of mascots and icons in branding
Cost factors and value of quality wraps
Ownership and rights to artwork and design
How to evaluate and choose a wrap provider


 guest  name

Anthony Timmerman


Titles

The Art of Vehicle Wrapping: Boost Your Brand Visibility
How to Design Vehicle Wraps That Stand Out


 sound bites




Chapters

00:00 Introduction of Brandon Sewell and guest Anthony Timmerman
00:24 Anthony's background and focus on vehicle wraps
00:52 The importance of design in vehicle wraps
01:20 Bridging the gap between design and installation
02:19 Design strategies for effective branding
03:14 Cost considerations and value of quality design
04:12 The middle ground: affordable yet high-quality wraps
07:41 The significance of color in branding
09:03 Color psychology and industry differentiation
11:14 Creating fleet consistency for brand recognition
13:10 Cost modeling based on vehicle size
16:47 The impact of color choices on visibility and legibility
20:40 Design tips for readability and contrast
22:35 Avoiding design pitfalls and ensuring quality
25:18 Creative design and trend awareness
28:44 The role of originality and standing out
33:54 Mascots and icons in vehicle branding
43:56 Questions to ask your wrap provider
44:25 Material quality and installation standards
50:15 Attention to detail and quality control
54:55 Guarantees, warranties, and ownership of artwork
01:00:24 The importance of owning your artwork and brand assets
01:10:22 Final advice for choosing a wrap provider
01:11:27 How to contact Florida Vehicle Wraps

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Transcript

Branden Sewell (00:01.238)
I'm Brandon Sewell, I'm the owner of Seal Pro Painting and the host of the Off the Ladder podcast. We exist to help home service business owners learn so that they can lead well and ultimately live life off of the ladder. I'm excited to have a guest today, it's Anthony Timmerman. He is the owner and founder of Florida Vehicle Wraps. Welcome to this episode, Anthony.

Anthony Timmerman (00:24.321)
Thank you, Brandon. Thank you for having me. Pleasure to be able to sit down and talk to you. A about me. My name is Anthony. I own Florida Vehicle Raps. We are local here in Brevard County. We mainly focus on commercial wraps, so all the home services. We put a lot of focus on design as well as the installation of wraps. Then as well as just the branding aspect of everything.

Branden Sewell (00:52.93)
Yeah, that's good. You know, we met through our local BNI and I've had a lot of my vehicles wrapped before you joined our chapter and through you I've learned so much more about what goes into actually making a good wrap. you know, you would think that, it's just like it's on there and that's good.

But through listening to you speak and like your expertise and things like that, I've learned that there's more to it than just putting, you know, the rap on the vehicle. So I'm excited to jump into some of that today and talk about those things. As I've mentioned to you before, I did have, for those of you who are familiar with the home service community, I did have Dan Antonelli on here before and talked about branding and all that really great conversation. I believe this is just going to

to that value and be something really great. Maybe a little bit of a different perspective I would think maybe on branding and wraps and design. But I'm excited to hear what you have to share. I can just see from what you do that you put out really quality work. So I'm excited to jump into this. So yeah, let's talk about wraps. For those people who

or maybe right now they have no wrap, maybe they have lettering, or maybe they've done a wrap before but they weren't happy with it. Maybe they're looking at just rebranding. I'd love to hear from you and your expertise on what really makes a good brand. What things should you be thinking about design-wise for a wrap going down the road? How does color and layout

and the information on the wrap really play into what you're going to do as far as the wrap goes.

Anthony Timmerman (02:55.233)
Well, I think answer to is take a step backwards. you mentioned Dan, and anyone in their right mind is taking inspiration from Dan to kick-charge what they're doing. Taking inspiration from Fortitude, that's another great...

Branden Sewell (02:59.191)
Sure.

Branden Sewell (03:08.183)
Yeah.

Anthony Timmerman (03:14.453)
But one of the things that we kind of focus on, there seems to be this disconnect between good designers and good installers. we've kind of, something clicked a couple years ago and we kind of made sure we were design first. So we're kind of bridging that gap to where not everybody can afford a designer specifically, like to kick charge.

Branden Sewell (03:24.076)
Mm-hmm.

Anthony Timmerman (03:43.67)
the cheaper installers aren't going to put too much thought into the design. That's nothing against that. Being great at install is a skill in itself. But we kind of focus on bridging that gap, being able to do the reground, being able to make designs that compete with the big design firms, but also be accessible to everyone.

Anthony Timmerman (04:12.705)
And one of the things that separates us is we're not afraid to tell someone, hey, that's not a great idea. Trust us because we know what we're doing. We don't have to know you specifically, but we know it works. We know what the trends are. We know what customers are going to react to, what your possible clients are going to react to. What's going to get that recognition and make you stand out in the best way possible.

Branden Sewell (04:24.791)
Right.

Branden Sewell (04:41.377)
Yeah, that's really good. I love that you talked about bridging that gap between like design and install because, you know, one of the things that I like, just to be honest with you, I found out about Dan a while, like years ago, probably five years ago, six years ago. And, you know, I did have him give me a quote to do a rebrand. And I was like, holy crap, that's expensive.

And then not only that I was thinking like this is just for the design. This is just for the brand This isn't including like what it's gonna cost me to get prints done whether that's you know shirts print media wraps Whatever right all of that is still gonna cost me a lot of money and then the money to like rebrand website

Rebrand social media rebrand, you know are all of our online listings like it's a lot I was like, holy smokes. That's a lot of money. So You know, it's cool that you're taking this approach of like hey We're really great installers and let's bridge the gap by also doing really great design and putting that first I think that's actually super smart. So Let you know go ahead

Anthony Timmerman (06:02.241)
I think it's one of those things where as long as we all know our place, I'm doing the same thing as these bigger design firms, but we do it with the mentality of we are going to install this. And that's where it kind of differentiates where we can offer great designs that compete with those companies and still be able to offer that installation at the same time.

And not everyone can spend the tens of thousands and then still have to spend the tens of thousands more to rebrand everything.

Branden Sewell (06:39.842)
Yeah.

Anthony Timmerman (06:41.363)
And I think everyone, as long as we're all staying in our lane, we coexist for a reason. There's a market for everyone. There's a market for the guys that just need to get something done, want to do their own idea. There are shops for that. We're kind of bridging that middle ground where, hey, you understand the benefits of great design, but there's still something that's out of reach for you. Let's get you going the right direction.

we can build something that can be the lifetime of

Branden Sewell (07:14.881)
Yeah. I'm curious to see like how important do you think, you know, like let's just cover a couple things here. Like the color that you choose, like how important is that? And then I would say too, like the information on a wrap. And I'm just going to share my perspective as a consumer, like

Recently, I've just been testing this driving down 95. I've been testing out like, can I tell let's say like, I see a van coming up 95 from a mile away. And I see him approaching before I ever see the van. Can I tell what the brand is before I ever see like the brand on the side? And there has been one that's actually blown my mind recently.

And that's Anna's. Like, I've seen their vans multiple times in the past couple weeks. And every time I've been right, when I see it and I see the front of it and I see the color, I'm like, Anna's. And then it gets next to me passing by and I'm like, yep, Anna's. so I just love like, you know, another one that I think is really good is like ADT. Like I can see an ADT van and that color, that blue.

You know, it's like Amazon, they have a very specific gray UPS, the brown. And so it's like, you think of these colors and how these brands have almost like dominated that, that color and how like now it's associated with that brand and you know what it is before it ever like gets until you ever see like the words of like what they do. Does that make sense? so what, what is your opinion on that? What are, what do you think about the

Anthony Timmerman (09:03.841)
Yep.

Branden Sewell (09:09.707)
the colors and like how important is that in branding and wrapping your vehicles.

Anthony Timmerman (09:15.253)
Well, there's kind of two parts to that in my opinion. So one, ANOs, other vehicles look the same. So they're building that consistent branding. So that way when you see that deal, you automatically think of that. And that's kind of like what we should be doing on our design side and in vehicle wraps. You should see it and that's The second part of that is there is a psychology behind

how people feel about different colors, but also doing the research and seeing what's out there, seeing what they're competing against. A lot of companies, really like to go towards the red, white, and blue, and there's nothing wrong with that, but there's a lot of companies that use it. So we try and not only just do the research, see kind of like who you're competing against, who's using what colors.

We want to use something, if we can, that stands out from your industry, but also color combos that you wouldn't really think of normally that just work.

So not necessarily just choosing colors because nobody else has them, but they have to make sense for your brand.

Branden Sewell (10:24.162)
Yeah.

Anthony Timmerman (10:33.887)
And then again, like the example of unigrids, they are very consistent with everything they do. That's part of the reason why when you see that teal coming, they're the one.

Branden Sewell (10:45.847)
Yeah, you know, that's something that like in my five year plan for my business, it would be for us to get to a point. And if you're listening to this, think this is a really like good note or goal to take down for your business is get to the point where there's consistency in your fleet. And what I mean by that is like, decide, OK, every techs van or, you know, team

their van or truck is going to be this, right? There's no, like, let's say one crew drives a Ram trade master and then another crew drives a Ford Transit. Have it consistent across the board. Pick out which vehicle you're going to stand by and buy for each time you start a crew.

and make that consistent. So, and the way that I think about this is it does a lot of things. One, it makes it easier for you to know what your cost or like forecast, like what it's going to cost to start another crew. Cause you already know what that vehicle is, what it costs to wrap it, what tools can fit on it or in it. You know how to load it out. And so it makes it more predictable. Whereas if you're just like,

Hey, I'm going to get an F-150 here and a van here and an E-250 and a Transit and a well, then it just becomes harder to predict how what is the functionality of that vehicle for the crew that's going to be driving it? What is the cost to wrap a truck versus a van? What's the cost to how much I think you guys charge right by like how many square feet you're going to of wrap you're going to put on, right?

Anthony Timmerman (12:39.583)
No, actually I'm glad you brought that up because we're square foot model. We actually package by size. So a truck is a truck is a truck. Generally the amount of square feet is going to be minimal. So why are we complicating things? We want to make it easier for you. A van is a van. A van is going to cost the same whether it's a transit or Mercedes Sprinter or a ProMaster. It's going to cost the same.

Branden Sewell (12:57.047)
Mm-hmm.

Anthony Timmerman (13:09.185)
I see your point like from a practical and operational perspective, you can build everything out exactly the same. You already know what the inside is.

Branden Sewell (13:21.357)
Mm-hmm.

Anthony Timmerman (13:22.433)
And that's great and we kind of ran into this, well not week, but home services did. We were doing so many innings. It was probably every week we had at least one of them in the shop. And then Nissan mixed the envy. No more innings. Now everyone's kind of switching out seeing what band they want to go to. Some people want the Pro Masters, some want the Transits. So you always got to keep that in mind also.

Branden Sewell (13:51.521)
Yeah, sure.

Anthony Timmerman (13:53.218)
Obviously the standard like the E-Series bands haven't changed in how many years. Same thing the Chevy version of the old style bands. Those seem like they'll always be around but even Chevy has that new big box stand, I what it's called. But it's basically a big square with no lines.

Branden Sewell (14:05.334)
Yeah.

Branden Sewell (14:17.705)
Yeah. So my question for you would be, there a difference in the cost? So this is something just for me. I want to eliminate this in my business. I have E250s. I have a RAM Pro Master, basically like the workhorse, caravan, Dodge caravan. And then I have a Nissan Frontier that has a cap on it.

But I would just assume that there's going to be a price variation between like, let's say the Frontier, the Promaster, yeah, think, yeah, Trade Master, the Dodge Caravan style van and the E250. Or would the E250 and the Trade Master be the same and then the Frontier be the one that's different?

Anthony Timmerman (15:11.905)
Yeah, ProVascular and E250, are your charges like? Like I said, on our end, it's minimal differences. We'll take a loss, we'll take a little less profit on some of them, we'll make a little bit more on others. But our goal from an installation standpoint and from a wrap shop standpoint is make it as simple as possible.

Branden Sewell (15:16.33)
Okay.

Branden Sewell (15:24.853)
Okay,

Anthony Timmerman (15:35.458)
And we kind of categorize it large van, small van, SUV, large truck, small truck. So it's just very simple, like you already know, like your van is going to less. Unless, I mean, obviously economic things, price hike, stuff like that, will change over time. But generally, all you, if you're going with large vans, they're all going to be the same price.

Branden Sewell (16:03.319)
Yeah, got it. I mean, kind of to take this back to what we were talking about before, like color matters, obviously, right? It's not, if you're going to design your brand and you're gonna design a wrap, be thoughtful about your colors. Like you said, like you wanna try to stand out. You brought up the red, white and blue. The way that I think about this is I've seen,

I actually couldn't even tell you what like all the different companies are around here in Brevard County, but there are multiple like even HVAC companies where they all have this really similar theme of red, white and blue and like the flag and like an eagle or, know, it's like, I couldn't even tell you like which brand is which. And I think that just takes away from your brand's equity and, you know, the power of your brand and the stickiness of it.

Anthony Timmerman (16:47.457)
Yeah.

Branden Sewell (17:00.173)
When you don't have color in mind, I just think I think it's important. I think it's something that you should think about. And then as you mentioned, like there's that psychology that goes into it and how certain colors make people feel. So I do. I think that's important.

Anthony Timmerman (17:19.221)
There's a reason a lot of fast food companies use red and yellow. Like, if you think about it, Burger King, McDonald's, Chick-fil-A, Wendy's, they're all some sort of combination or one of those colors.

Branden Sewell (17:24.266)
Mm-hmm.

Branden Sewell (17:28.086)
Right.

Anthony Timmerman (17:34.909)
And.

I have my own opinions on how much that really affects what we're More or less, I'm going to leave it to the brighter colors, colors nobody else is using.

Anthony Timmerman (17:52.84)
less than just thinking of like, hey, cool colors are coming. Reds, orange, yellows, they're going to be more.

they're gonna raise more, more emotionally. Yeah. So I kind of put less thought into that concept as much as like, what is everyone else doing? What can we do to make you unique?

Branden Sewell (18:13.206)
Yeah.

Branden Sewell (18:19.553)
Yeah. And I think the other thing that plays into that is like, like really when I think, I took, went to school for marketing for a short time and I even, I even have like a background in studying art and design. And like one of the things with that too, is just like legibility, right? And like how, how it, how those colors, you know, like pop against a landscape, right? Like red, yellow and blue.

you know, those colors are going to pop against a lot of different, like, you know, things that you might see driving down the road. so I think that's another side of it, but I think just keeping that in mind, even with like, however you do your brand, how, how you choose to like put certain colors over other colors is going to determine whether that is legible at distance or at.

speed, you know, if you're driving down the highway and you have like light blue over another blue, like that's going to be really hard to see. Or if you have like, you know, if you're using too much of a chromatic scale on your coloring, or if you're having colors that are too similar to each other, it's going to make it harder to see it, right?

light colors on light backgrounds, like light text, I'm sorry, light text on a light background. It's going to pop the same way that if you have light text over a dark background. And so I think that just like keeping those things in mind and thinking like, okay, at the end of the day, I want to make sure that if somebody sees my vehicle driving down Highway 95 at 75 to 80 miles per hour, they're going to be able to read

what is on my rap, because what's the point of spending, you know, 3000, 4000, $5,000 on a rap if people can't even read what it says. So could you maybe talk about that from like your expertise on like how people should be thinking about how they like use colors to make like their text or like their rap pop?

Anthony Timmerman (20:40.12)
Well, I was kind of thinking like, so as you were speaking about that, couple of things that people tend to do, which I think is the wrong answer, is, and it kind of goes back to that brain recognition, they'll start changing the logo to fit the colors that they want to use. So if you have a light color logo and that's what you're using consistently, don't change the text color.

just to make a rap work. You kind of have to get creative there. And what you'll see a lot is like, oh, we'll just have to drop shadow or we'll add an outline. Sometimes that works, but really putting that extra thought into how do we make this work.

redesign this to work with the logo. Because if we're working with a company that already has a logo, we don't want to change that if we don't have to. If they want to keep that, then okay, we need to work

Branden Sewell (21:41.229)
Mm-hmm.

Anthony Timmerman (21:41.762)
make changes because again, go back to the end of reference. Everything is consistent with their logo on everything. And that's why you recognize it. It's just reinforcing that brand. When you start changing it, we see it a lot. Like we just did a rebrand for someone, redid their logo, their mascot. And...

They had like four different logos going on. And the previous rap shop that had this, they just changed it completely. And those are the types of things that you shouldn't do. And maybe you just gotta get creative with the rap itself. From our perspective, we kind of have to take ideas and kind of steer people in the right direction.

Branden Sewell (22:34.113)
Mm-hmm.

Anthony Timmerman (22:35.199)
and then still kind of work within those compounds. So we get to get a lot of creative solutions. When we get to do something from scratch, we can build off of, we can make sure we're building those colors properly. We can make sure we're not putting white text on a white or very light background, stuff like that.

Branden Sewell (22:58.443)
Yeah. I mean, would you say that there's like some rules of thumb of like things that you shouldn't do or things that you guys like, standardly see and say like, Hey, this isn't going to work. Like I was just thinking to myself, would you say like, pastel colors are like a bad idea? I I'm just trying to help the, you know, whoever's listening to this understand like, maybe there's some standard.

rules that you guys have or try to follow on like color selection or if someone were to come to you and say like, hey, I want to do this light yellow text. Would you guys like advise them not to or, you know, I'm just trying to see if that would help the audience by having some things to like avoid out the gate.

Anthony Timmerman (23:49.186)
Not necessarily. I'm never a fan of hard rules when comes to design. Because then you start doing the same thing over and over again.

Branden Sewell (23:56.074)
Okay.

Anthony Timmerman (24:01.323)
The only thing, the only rules we set for ourselves, and we call it our brand first method, you need to be able to see what they do, how to contact them. Those are the three important things that we kind of focus off. And even the last one, depending on who you talk to, some people say you don't even need

We still like to it on there. That's our paradoia. That's our opinion.

But with that said, I try not to set hard rules, especially when it comes to colors. When we start doing research, kind of going into the industry itself, what are other people doing? I don't want to have a hard rule that says, well, we can't use pink. And obviously, this goes with what the client wants. They don't want pink, and obviously, we're going to find different colors. So everything is really subjective to the design.

Branden Sewell (24:50.497)
Mm-hmm.

Anthony Timmerman (24:58.463)
what we're looking to achieve and kind of what we think is going to stand out. We've done brands with pastel colors. We did inlet mechanicals, pans, light blues. We've done stuff with, we did a...

The company name was Mars, was the owner's last name, MA to RRS. So obviously we're going to play off that, so we use like deep reds and browns. It works. If you have a good designer behind it, I don't see a reason to... ...to the creativity based off of if we don't want to use certain colors. The only thing is we want to kind of consider the bigger picture before we start doing native color choices.

Branden Sewell (25:32.834)
Yeah.

Branden Sewell (25:42.401)
Yeah.

Branden Sewell (25:48.62)
Yeah, and you know, I don't know if I necessarily mean like, like eliminating certain colors, I guess I just mean like how you would use those colors in the design. Like one thing I thought of is I was, I was encouraged one time in design to like to determine whether something was going to be legible or like easy to read. Turn the design into grayscale.

Anthony Timmerman (26:17.76)
Yes.

Branden Sewell (26:18.061)
And like if you turn it into grayscale, then you'll you'll know like, okay, is there enough contrast between these colors and how I've decided to use them in the design to be able to like make sure I can read it if that makes sense. So I guess I'm not necessarily discouraging like, you know, specific colors. I'm just saying I think there has to be thought that goes into again,

like, you know, picking colors and where they go in the design. And I don't know how to like, make that make sense to the listener, but

Anthony Timmerman (26:54.913)
No, I mean, I'm a dumb head there. And for me specifically, if I'm designing something, I'm gonna try things that I don't think work. And I have to actually get in and see things. Like I can't just picture it in my head. I can get a picture and I go, okay, I think that's a good idea. And I'll be wrong three times before I ever show you something. But I like to try new things. like to not just...

Branden Sewell (27:19.021)
You're right, right.

Anthony Timmerman (27:25.355)
We are aware of trends, but we're trying not to just do the trends. We're trying to push it little bit further. Because eventually the trend becomes normal and it stops standing out.

Branden Sewell (27:30.465)
Yeah. Yeah.

Branden Sewell (27:35.692)
And then everything looks the same. Like I was even thinking about this, like Dan, if you listen to this, love you, love your brand and everything. But I was thinking about this the other day. I was like, man, like it's almost to the point where it like, it all looks the same, if that makes sense. Right? So then it's like, does that take away from the originality and the brand?

because it becomes just like, that's another kid charge brand, you know, or like this, kind of just like blend in with every other brand out there that's designed the same exact way. And so I think about that too. I'm like, okay, let's try to think of, okay, yeah, maybe follow some of those trends and follow what's working, but you know, don't be afraid, like you said, to try something new that's completely different that nobody else is doing.

Because I think that's important to make you stand out even amongst everybody who's doing all the same stuff, if that makes sense.

Anthony Timmerman (28:44.961)
Yeah, exactly. mean, for a long time what we'd seen on vehicles was color blocking, a nice curved line that goes to the back, accent color, the last better icon, and boto. And that was every other vehicle we saw.

Branden Sewell (29:00.397)
Mm-hmm.

Yeah.

Anthony Timmerman (29:04.993)
Again, being aware of the trends, but still being okay, like pushing the limit, trying new things. Be creative. Like at the end of the day, we are able to create art that we get to see on the road.

Branden Sewell (29:14.049)
Yeah.

Anthony Timmerman (29:22.241)
If you look at it in that perspective, we can help businesses by being creative, doing art essentially.

Branden Sewell (29:32.514)
Yeah. Let's talk about this. What are your thoughts on mascots? I talked to somebody recently who I really appreciate in the home services space. And he was like, I hate mascots. I think they're dumb. I think they're useless. And I had a completely different opinion than he did. And we agreed to disagree. But I'm just curious, you, who you do this.

you're constantly working with people and their brands and their wraps. What do you think about mascots?

Anthony Timmerman (30:08.565)
I'm still a fan. I think they are a great way to get your message correct to your clients. When done correctly. Obviously I'm not going to be a fan of the person that just uses AI, creates something and slaps it on the side of the vehicle. Or there's a lot of like clip art stuff. can go on any stock website and pull a mascot.

Branden Sewell (30:34.369)
Yeah.

Anthony Timmerman (30:40.639)
went back correctly and it's trying to tell the story of that brand.

mascot icon. I always want to see something for the most part and being home services that works well. Like if you were a commercial painter for instance, that was your first. I'm gonna tell you it's not a good book. If you're working direct for residential, if you're working direct with people, you want that friendly face. You want that mascot, something they can remember.

Branden Sewell (31:09.622)
Mm-hmm.

Anthony Timmerman (31:17.921)
If you're doing commercial, we're okay telling people, hey, simple is better for you. Just simple to the point, professional.

Branden Sewell (31:26.914)
Yeah.

Anthony Timmerman (31:28.021)
That's kind of one of those things where, again, situation dictates. Know the company you're working with and know who their client is. And if it makes sense, then I'm still a fan of ours.

Branden Sewell (31:37.58)
Mm-hmm.

Branden Sewell (31:43.746)
Yeah. I think, go ahead. All right. I'll say this. I think that I personally love any type of mascot just because I think it helps people to associate something with your brand, right? And makes it like stick in their mind. And I think if you have something that's really different, like so many people ask me all the time, they're like, why the seal?

Anthony Timmerman (31:45.277)
Again, sorry.

Branden Sewell (32:12.179)
And so I can't tell you how many times that's opened up conversations with people. It's stuck with people. Like I've had people pull me aside on the beach and like have a conversation with them. And then comes out that I own a painting company and then they're like, Seal Pro painting. I'm like, yeah, they're like, I saw your car and I couldn't stop thinking about the seal.

You know, so it's just, I think just from that point, I know sometimes the term gets thrown around sticky in the like branding world. And I think that's what it does. It just makes your brand a little bit more sticky. So, and sorry, you were gonna say something too.

Anthony Timmerman (32:55.957)
Yeah.

No, I mean if you think about at its core like what we're trying to do with Branding is we want to tell a story. We want people to as much as we can understand who you are and kind of like the seal for you that it makes sense. You're kind of, I guess that's the best way to explain it is art is telling a story. So we're trying to tell that story and get the stuff that people's has.

Branden Sewell (33:00.631)
Ahem.

Branden Sewell (33:10.541)
Mm-hmm.

Branden Sewell (33:26.475)
Yeah, I know this topic comes up too, and I'm curious to get your opinion on it. Can a mascot be too aggressive? Like I know we talk about that. Do you think there's a place for it? I know like my opinion is like, I don't think they're good. But do you think that there's a place for mascots like and let's remember, let's tailor this to home services. Do you think there's

place for that and if so, what do you think it is? What's your opinion overall on that?

Anthony Timmerman (33:54.41)
Anthony Timmerman (33:58.306)
I like the opinion of everything should be friendly. Everything should be friendly and professional. When it comes to home service specifically, you got to think of who is making the decisions. There's a stat out there, something like 80 % of decisions in the home are made by the female, by the woman in the house. So if you think about that, she's not responsible for the angry face or the big muscle bound character.

Branden Sewell (34:05.356)
Mm-hmm.

Anthony Timmerman (34:27.681)
It's going to be the friendly character. I mean, just think about it. How many times do you hear, let me ask my wife. I do it all the time. I love my wife. She makes all the decisions in the house. That's her designs, that's her colors, that's her domain. I will support anything she decides on. So we want to kind of target that. We want to give you the best chance.

Branden Sewell (34:28.29)
Yeah.

Branden Sewell (34:36.066)
Yeah.

Anthony Timmerman (34:56.353)
of making that sale and being remembered by everybody. And that's kind of where that friendly professional, that's why that works so well. There are certain instances outside of home services that I think can work, but I think they're going to be very exclusive to certain industries. Just off the top of my head, if you were a metal worker,

Branden Sewell (35:00.813)
Mm-hmm.

Branden Sewell (35:06.081)
Yeah.

Branden Sewell (35:22.858)
Right.

Anthony Timmerman (35:23.445)
because your target is somebody that means something that'll make.

Branden Sewell (35:30.219)
Yeah, that's good. Let's kind of get into like, so we've talked about design. We've talked about, you know, the colors, mascots, whether you should use them or not. We briefly touch on this, but before we go to the next topic, I want to just kind of get your opinion here. Obviously, I know what Dan's opinion is on this and I've heard it.

What information do you feel like is important for rap? And if somebody is listening to this, are there things that you would recommend them to like not put on their rap that you think would be unnecessary or maybe take away from it? Just kind of share really quick your professional experience and opinion on that.

Anthony Timmerman (36:24.584)
Yeah, so simple is good. Simple is the best. Like I said, our kind of design direction is brand first. Who you are, what you do, how to

I know Dan's one that says phone numbers, websites aren't important. Biggest thing is don't clutter up with everything you

Branden Sewell (36:47.489)
Yeah.

Anthony Timmerman (36:48.161)
Generally, you're going to get three to five seconds and on average people are going to be able to read 10 to 15 words in those 35 seconds. With that said, do want them getting confused with reading all this other stuff or do want them to see who you are and what you do and remember you? Because 99 % of the people you're going to pass on the road do not need your service in that moment. But when they do, you want them Googling Seal Pro agent. You want them Googling Florida vehicle apps.

you don't want people in painting services near me.

Branden Sewell (37:21.933)
Yeah, I think people have this assumption that like people are going to like walk over to their van or their trailer and they're just going to start reading it. You know, like, oh, they do this and this and this and that and that and that. And but like, here's my thought on it is I don't remember those wraps. I don't remember what that company is. I might be able to remember like

Anthony Timmerman (37:34.069)
Yeah.

Branden Sewell (37:51.372)
the image of a kitchen on the side of a van and then, they do like backsplash tile countertops, blah, blah. But then I'll be like, wait, but what was the company? Right? Their brand, their brand is up in the corner that, and it's like one foot by one foot. And then you see this giant kitchen and you're like, man, all I remember is the kitchen. You know? So I think that what

Anthony Timmerman (38:06.314)
Yeah.

Branden Sewell (38:19.167)
what you're saying is like you want people to see who you are, right? Like, and then I think, like what I tried to do with seal pro painting is I tried to make, like I have, our business card here, but like, tried to make it really simple. Like people remember the seal because it's like, it's this cute little seal. and then seal pro is like,

Anthony Timmerman (38:25.013)
Yes.

Branden Sewell (38:46.601)
even though our full company name is Seal Pro Painting, I put painting services in black, really bold. And so like even on our wrap, I want people to see this and remember the seal, but then remember, okay, they do painting services. Now I don't have to list like we do interior painting, exterior painting, we paint doors, we paint trim, we train pasteboards, we paint crown molding, we do garage floors, we do pool decks. Like that's not what somebody is going to read. I think

remember, I want them to remember the seal and they offer painting services.

Anthony Timmerman (39:21.119)
You've got the right concept, like all your vehicles look the same, you're building the recognition. And then you're also opening up. Someone has a painting need and they're unsure if it's something you do. They're either going to look you up or they're going to give you a call. And that opens that conversation, that gets you one step further to the sale. versus listing everything that you do. And then if somebody sees it and go, well, I need this specific thing painted. It's not listed on this vehicle or 10 other things.

Branden Sewell (39:26.541)
Mm-hmm.

Branden Sewell (39:40.214)
Right.

Anthony Timmerman (39:50.561)
I'm not going to call that. So there is negatives to it besides just being alive.

Branden Sewell (39:52.333)
Mm-hmm.

Anthony Timmerman (39:59.586)
But yeah, open that conversation, build the brand recognition. One of the things I love, like, when it's done right, one vehicle looks like five, five looks like 10, 10 looks like 20. And you don't notice it. You subconsciously think, like, you see the vans all the time, and then you look at the company and you go, oh, they only have six vehicles? I see that same van 10 times a day, just as I'm driving.

Branden Sewell (40:27.681)
Yeah, Yeah, it gives this illusion of like, the company is bigger and more professional than maybe you even think. And I know I've, I've talked to different business owners that I know, and they've had that same experience or effect that people like they'll have a conversation, let's say they've got like two or four vehicles wrapped.

They have a conversation with someone and they're like, I see your vehicles everywhere. Like you guys must have like a huge company. It's like, well, we got two or three vehicles. But it's just that, like you said, you know, people see it all the time, see it everywhere. And they just assume like there's multiple, like more than just what there is. So I think that's really powerful. Let's shift and talk about

somebody's going to get their vehicle wrapped. I experienced this for myself and I think it's really just any service in general that it's really hard as the consumer who doesn't understand like the nuances of what goes into like a specific trade. Like for example, if I hired a plumber,

Let's say one is cheaper than the other and the other is more expensive because they're putting like, let's say, pipes into my house that costs double or three times as much. But I don't know what, I don't know that, right? I'm not going to know, understand why one is cheaper than the other. And so I might just be inclined to think, well, they're both plumbers. This guy's just charging me more. I'm going to go with this cheaper guy. And little did I know I just paid for.

you know, the cheaper plumbing that's going to fail in, you know, 10 years sooner. So I think even from like a rap standpoint, somebody might be going to get their rap and they might not. I mean, I still don't know this 100 % like the difference between material that is used. Like I would assume that there's certain, you know, is everything vinyl? Is it all vinyl? Well, like

Anthony Timmerman (42:49.601)
For most part, yeah. For printing, yes. You'll look at ABC Bylaw.

Branden Sewell (42:54.155)
Yeah, so I guess I just I don't know the different qualities. Like, I don't know if like, one is going to last longer than another. I don't know. You know, the way that the rap is put on is one going to be more prone to like peeling off or whatever could happen than another way of doing it. Is there like fail points based on like how it's how it's put on?

so anyway, if you could jump into and kind of educate the listener, like they're thinking about going, getting the rap. What questions should they be asking that company that's going to wrap their vehicle so they know and can make an educated decision on like what this is and not just base it off of price, but understand like, okay, this company is clearly offering something far superior and better.

and then this company. Does that make sense?

Anthony Timmerman (43:56.13)
I wouldn't say there's too much difference. So generally, I just tell everyone, wrapping isn't, it's not rocket social. If you want a good product out there, it will be out there. You will make sure the end product is good. We have eight certifications, I think, between myself, Rashad, and my lead installer. At the end of the day,

to do the same quality.

Don't think of going to a wrap shop. I guess that's where we differentiate. I always tell everyone, yeah, we can stick stickers. That's great. What you're getting from us is the thoughtful design. We're putting that extra thought into making sure you're being recognized and you're getting leads from the vehicles. Making sure it's an investment and not an expense. You can go to any wrap shop if you have your own design. There is a barcode.

Anthony Timmerman (45:02.177)
As far as materials go, anybody can get the same materials. Biggest question to ask, hey, is it a Caliber or a Caspel? Caliber films, great for signs, great for flat surfaces. Some people try and use them on vehicles because they'll cut some costs and it'll save a couple hundred bucks. Make sure it's a Caspel. Generally, with 3M you're at...

Anthony Timmerman (45:29.18)
All great films. We use Orifold as our main film. So everything from our signage to our vehicle wraps, we're looking at Orifold films. Our main vinyl is going to be our 3751, which is 100 % US made. So they have factories here in the US, and it's 100 % US materials that go into the film.

I like the company as a whole. They really support the shot scene myself. So that's why we made that choice to create film. It's going to last long. They have a lot of different options for us from reflective to clear to calendar for signage. So that's why we made that choice. Avery, another big film. A lot of shots used at 11 or 5. It just came out with a...

1905 think, 1900 series. So anything cast is going to perform pretty close to the same. Little nuances when it comes to install some of the materials, then when it comes to removal, some of them are going to have a longer life with a clean removal than other films. Which clean removal is going to be cheaper when it's time.

to re-reconcrete. But I try not to, I wouldn't recommend people, especially like on the commercial side, they're looking for a shop, look at their designs, look at what they've done previously.

Branden Sewell (46:58.701)
Yeah.

Branden Sewell (47:12.909)
Mm-hmm.

Anthony Timmerman (47:14.465)
That's where you're going to shop. Your customer isn't going to look at your vehicle and go, oh, there's an over stretch right there and it's fingering up a little bit. Or there's a little failure there. They're going to look at the design and that's what they're seeing.

Branden Sewell (47:28.341)
Yeah. Well, so one of the things that I like look at on that I'm not like 100 % happy with on my rap and I'm not sure if this is just like, you know, I think every industry experiences this even painting like what a customer's expectation is versus like what's reality. And so I think maybe like I'm like wondering like, okay, is this like a too crazy of an expectation or is this like kind of like industry standard?

But like when I open my lift gate on my SUV and you know that part like where there's like the light and the like the the handle for your opening your lift gate on an SUV and and all of that is under there. So like when my when my lift gate is down, you don't see this. But as soon as it lifts and like you're looking at it, you can see like the wrap that went under that like lift gate or that, you know, panel or whatever you want to call it.

You can see where it was cut and it's completely uneven. It's all jagged and it's not straight or clean. And obviously most people aren't going to see that unless they drive by and they see my lift gate open and they see that really jagged, unclean line and they can see the paint color and everything. Because there's literally that much of the paint color exposed.

and the rest of it is like jagged wrap. Like what is your opinion on that? Is that like, hey, that's kind of standard, not everybody sees it. Or is that like, hey, that's unacceptable. That should have been like wrapped to the edge and you shouldn't be able to see the paint. It should have been clean. What's your, what are your thoughts on that?

Anthony Timmerman (49:15.105)
For us, clean lines are the standard. No jacket cuts. We want everything to be nice and clean. As far as showing paint color on a commercial wrap, that's do with is best one.

And again, the situation is going to dictate a lot here. So we'll use like that specific situation. Your lift gate does add a piece of plastic on it.

Branden Sewell (49:46.071)
What was that?

Anthony Timmerman (49:46.913)
We look at where the lights are. Does that piece of plastic there?

Branden Sewell (49:52.494)
I don't think so. think it just like, you know, on the panel, like the back lift gate, I think it just goes down and it just like, you know, it goes under and that ledge or lip underneath is where I like grab the handle to open it. And that's where the lights to my license plate are. Do you get what I'm saying? Yes.

Anthony Timmerman (50:03.457)
Okay.

Anthony Timmerman (50:15.969)
Yeah, so I mean it sounds like they cut and dropped it but then still tried to stretch it back up if it came out kind of jagged. It plays a piece of plastic there and it's a decently new car. We're going to try and remove it.

Little things will make a difference. Even just removing that would be able to wrap it in one piece versus having to cut and something. But yeah, generally, like a little bit of color is shown in many places. We're trying to showcase the brand. don't think that without seeing it, I don't think it's necessarily a bad thing. But they should be clean lines. Everything should be cut nice and clean.

Same thing kind of goes like in door jams. We're not going to wrap inside the door jams as far as we would with like a color change wrap where we're trying to specifically hide.

Branden Sewell (51:00.309)
Yeah.

Branden Sewell (51:09.451)
Right.

Branden Sewell (51:12.982)
Right.

Anthony Timmerman (51:14.049)
We met a lot of times with seams. Some people have preferences on seams. We like to big panels, so we'll try and put the seam, we'll have one horizontal seam versus multiple vertical seams. It's efficient for us, we can get nice clean look. Everything lines up a lot better that

Other people prefer vertical and seams are going to be a part of it. Nobody's printing big enough to do the side of a band.

Branden Sewell (51:36.554)
Yeah, no, I think that's smart.

Branden Sewell (51:45.086)
Yeah, right. Yeah. Yeah, not like an eight foot wrap, you know. Yeah, so I think that but ultimately, I think it's like, it's clear that just in the wraps, I've seen you do because like I've seen Colton's rap, I've seen your truck, seen some other raps that you've done. And I think there's just there's an attention to detail. And, you know,

Anthony Timmerman (51:50.432)
Yeah.

Branden Sewell (52:13.673)
Either way, it's like when you're spending that kind of money, at least the way that I feel about it is like, if I'm going to spend that much money with you, please, like I know you may not see like from 10 feet away that like, for example, I have these back windows, like little rear windows on my SUV and like the cuts on it are just horrendous.

It looks like my son got in there, you know, and I don't know what kind of razor or knife you guys use, but it's just all jagged and like, you don't see it until you're like, you know, a couple feet away from it. But for me, it's just the, the fact that I spent like thousands of dollars on this rap. my feeling about is like, man, like, couldn't you just like make sure that those lines were straight around there?

And I'm like, I don't know if that's just me being nitpicky, but I don't feel like it would be too much to ask for thousands of dollars worth of work, but.

Anthony Timmerman (53:19.615)
I don't think it's nitpicky, those seem like very level-10 simple things that should be the state of mind. Also, kind of the other half of that is, we're all humans, we make mistakes sometimes. Be okay with regret. Be okay with fixing something if someone's...

Branden Sewell (53:26.763)
Right.

Branden Sewell (53:42.871)
Yeah.

Anthony Timmerman (53:42.945)
If we have an issue, which we do have issues, I feel like if you are perfect and no matter what you do, then teach me.

Branden Sewell (53:55.754)
Yeah, well, no, I mean, I think that's good that you mentioned that it's like, it's like, I don't necessarily expect you to be perfect. And I understand also the dynamic of like owning a company and like, maybe, maybe it was like a new hire who was training and did that. But it's like, well, don't pass it off as okay. If you need it, if you need to, like, maybe it needs to be redone and done right. But I would just go out and say that maybe a question

Anthony Timmerman (54:20.193)
Yeah.

Branden Sewell (54:25.113)
that somebody should ask when they're getting their rap done is like asset, like, Hey, do you guys guarantee that there's going to be clean lines? And if they say yes, then at least you can like hold them to that standard. If they say no, then you at least know what you're getting, but it was, it just sucks to like spend three, $4,000 and then. Like you get like what you feel is like a lack of care.

or subpar work.

Anthony Timmerman (54:55.595)
Yeah, one of the problems in our industry is we can make anything look good in pictures.

Branden Sewell (55:01.963)
Yeah.

Anthony Timmerman (55:03.627)
you don't see how it goes out.

Branden Sewell (55:06.304)
Right, right, right.

Anthony Timmerman (55:08.095)
Yeah, look at some of their work. Look through their Instagram, their Facebook and find a company that you know. A lot of us business owners, we all work together. Usually you can find a company you know and go give them a visit. Just say hi, bring them a coffee and say, hey, can I look at one of your vehicles they did?

Branden Sewell (55:27.509)
Yeah, that's good.

Anthony Timmerman (55:28.83)
And then yeah, back to the refund thing, like, allies, it kind of goes along with the pricing.

trying to get the most bank through the buck, but they don't understand the shops that do charge more, they kind of get business better or understand the business side of things better, but also like we have it built in, if we make a mistake, my installer knows, he goes right to production and says, hey, I need a reprint on this. And they'll just reprint it. They don't have to ask me, they don't have to get anything approved. It's, hey, I don't think this is up to the standard, let's redo it.

Branden Sewell (55:59.565)
Right.

Branden Sewell (56:07.339)
That's good. Yeah, I like that.

Anthony Timmerman (56:09.013)
Being okay with that, a lot of like, if your margins are so thin that you can't reprint something, then when you do have a small mistake like that, it's not gonna get made right before the vehicle leaves.

Branden Sewell (56:23.373)
Yeah, that's good. All right, so here's, I wanna kind of bring us to a close here. This is the last thing that I wanna go over with you and then we can kind of bring this to a close. And let me, goodness, I just lost my train of thought. was like, I had this one thing I wanted to go over with you and I completely just lost what it was. Let me try and...

So we talked about the questions.

Anthony Timmerman (56:55.125)
While you're thinking about it, did just think of something kind of back from what people should look for. Look at the manufacturer's websites like Avery, 3M, Oracle, KVMF, Arlon. They all have a list of installers that are certified by them. They have proved to the manufacturer that they can uphold the standard. And that's where you're to see a more standardized...

Branden Sewell (57:02.135)
Yeah.

Branden Sewell (57:15.371)
Mm-hmm.

Anthony Timmerman (57:24.385)
better installation. Look at those maps. Go to 3M and see who's in your area. Go to Avery, see who's in your area. Go to those websites and you'll be able to see people that have taken classes, took the time to pass the test, and manufacturer said like, hey, make an installer to our sticker so you can trust that.

Branden Sewell (57:33.015)
Okay.

Branden Sewell (57:45.186)
Yeah, that's good. like that. So here is I remember what I was going to ask. I was going to ask this because I think this was a big so kind of to give some background to the listeners. I had all I had all of my wraps done. So I think I had already wrapped like four or five vehicles with this other company. And then you and I met and I had just purchased it. I think like two other vehicles.

Anthony Timmerman (58:03.521)
you

Branden Sewell (58:12.525)
And I had no I had purchased one and I still had another I think it was a truck to wrap and I got a quote from you and It was a little bit more than this company that I had used in the past One of the things that you brought up on why there was a price difference Was the fact that like you when somebody comes to you guys for the design and the the install that you actually

the person who is getting the design done is purchasing the art and the design from you, right? That intellectual property. So if you could, for the listener, go into, from your perspective, right? You're in the design world, the art world. I know a little bit from like what I learned about when I was younger, when I was, I was a marketing director for a while. So I remember some of this, but you, obviously you,

this is like what you do. So bring perspective to the listener on the importance of owning your artwork, making sure that it's original and then being able to like reuse it. Right. So if you could just talk to, you know, the listener about that aspect of it as well.

Anthony Timmerman (59:30.175)
Yeah, so like you said, we charge for our work. A lot of wrap shops, they will say, hey, we're giving you our work.

We do that for a couple of reasons. One, we don't need to hold everything hostage. We know, hey, this is yours. We want to set you up to be able to use everything across the board. on top of just the artwork we create for you, you get all of that. But also we're going to create 3D mockups of your vehicles that you get done. That way you can use those because for home services, that's what people see as your vehicles. We want you, and we even have

write up that kind of describes like, hey, put these in on the website, these on your marketing, like make that vehicle recognizable to everyone.

Branden Sewell (01:00:23.787)
Mm-hmm.

Anthony Timmerman (01:00:24.865)
But one of the downsides of our industry is people will say, hey, the artwork is free. And then if you have a bad experience and you try and go somewhere else, they're going to go, well, you owe us money because that's all our work. You didn't pay for it. We just get ahead of that. We know you're going to come back. We do a good job installing. We know what we're doing. We don't have to hold anything hostage. It's, hey, we're going to do this work for you. We're going to charge you for the work.

we're gonna give you the product. It seems very straightforward, that's how it should be. So that's how we operate. And again, we kind of just encourage, give you some ideas like, hey, here's what you wanna do with all of this. You wanna clear all your business cards. You want everything to match across the board.

Branden Sewell (01:00:56.705)
Yeah.

Branden Sewell (01:01:01.249)
Yeah.

Branden Sewell (01:01:12.533)
Yeah. And you know, I do just want to add this because I think there is a reality that some business owners, like they may want to use that artwork and use a different vendor in the future. Like maybe it's not even just like, maybe even it's not wraps. Maybe they're like, Hey, Anthony, I really love your company. You'll always do our wraps, but I want to.

have this other company do like all of our t-shirts or hats and like all this stuff over here. But now you get into this position where it's like, hey, I need the raw files or the artwork. And then you might be in a situation with that person who like also offers that maybe it's not their main service, but it's a service they offer. And then they're holding you hostage, like, hey, well, you're gonna have to pay us for that art if you want the files so that you can take it and use it somewhere else.

So yeah, just, think that's an important thing too, to like be able to make sure that like you own your brand, you own that art and pay for it, right? And like in hind, yeah.

Anthony Timmerman (01:02:20.385)
And then another part of that, if you're not paying for the work we're doing on the design side, what is our motivation to spend more time on it? Like, if I'm only getting paid for the physical product, most likely that should be stock website, pull a bunch of stuff, and call it a day. We're gonna try and get that

Branden Sewell (01:02:32.043)
Right.

Anthony Timmerman (01:02:46.997)
say, what do you want? OK, perfect. We're going do that.

No, tell people.

Most people don't find it rude. Most people understand like, we're coming from a perspective of, hey, we know what we're doing. But we will tell people like, hey, we shouldn't do that. Look at this and let's kind of go for

Branden Sewell (01:03:05.868)
Yeah.

Anthony Timmerman (01:03:09.205)
I always tell people with selfish reason, if we do our job right on the design side, it's going to help you grow, you're going get more vehicles, you're going send them back to us. So we want to do everything on our side to make sure you're successful.

Branden Sewell (01:03:19.649)
Yeah.

Branden Sewell (01:03:24.993)
Yeah, I don't know if this is a liability thing. You could probably speak to this better than I could. I'm just assuming. Is there, do you know, like, let's say someone goes to someone and gets like a wrap done and they say, you know, yeah, we, we designed this art for you, but you don't know that like, let's say they went on like Canva or

the online, like, don't know, however people would do this. Yeah. Like, and pulled like a, a stock image or, or something like that. Is there any way, like if that person like didn't actually like design and create that art themselves, like in let's say, you know, Adobe illustrator or whatnot, they didn't design that themselves. Could that

Anthony Timmerman (01:03:59.682)
Stop website, shutter stop.

Branden Sewell (01:04:24.183)
company be liable or opening themselves up to a situation where they could lose their brand because they use something that was pulled from a stock in it? How does that work in the design world?

Anthony Timmerman (01:04:41.941)
Not necessarily, just to be clear, stock images have their place. We use them for...

Branden Sewell (01:04:50.048)
Right.

Anthony Timmerman (01:04:50.133)
Brushes are great, fonts are great, but they are purchased images, so they can be used, they cannot be trademarked.

And even there's like this weird gray area when it comes to fonts specifically.

which that kind of goes out.

Anthony Timmerman (01:05:15.391)
Yeah, you're not going to be able to get something off of stock website and trade.

Branden Sewell (01:05:22.209)
Got it.

Anthony Timmerman (01:05:22.365)
Easiest way to tell is do a Google reverse. Like if you have a mascot and you think someone just pulled up from someone else's artwork, do a reverse image search on Google. It'll pull up probably two or three different stock websites because a lot of times you'll see the same images on multiple.

Branden Sewell (01:05:44.274)
is now sorry because you brought it up I want you to like me I don't know if you can but if you can kind of elaborate on this would that be a deciding factor like you talked about trademarking like how important is that I know it's something that I'm interested in eventually doing for my business like getting our brand trademarked but like why would that be an issue and why should like somebody care about that

Anthony Timmerman (01:06:14.849)
Because at the end of the day, when you're purchasing it, you're purchasing a license to use it. You're not purchasing the ownership. So if we buy something off of Shutterstock, we have purchased the right to just use it. And there are limitations to that also. There's licenses for certain amounts of use, certain uses. A lot of times people don't pay attention to the fine of that. But you're not actually purchasing the ownership of it.

Branden Sewell (01:06:29.378)
Mm-hmm.

Branden Sewell (01:06:41.782)
Yeah.

Anthony Timmerman (01:06:44.213)
but also at the same time, a million other people could use the same exact thing. So you're not going to be able to, and I'm not a trademark holder, I don't know enough about it. I know the basics of you can't take someone else's image and trademark it for yourself.

Branden Sewell (01:06:50.049)
bright.

Branden Sewell (01:07:02.357)
Yeah, so it's kind of like, think the reason why trademarking is important is from the standpoint of protecting your brand. So if you're not trademarked, somebody could use your brand or use its likeness. then one, that takes away from your brand equity. I think to me, brand equity is like like

Anthony Timmerman (01:07:12.255)
Yes.

Branden Sewell (01:07:31.497)
the saturation of like your brand in the market and how much attention that has and is directed at your business, right? Whereas if you have somebody who's using its likeness and they're kind of like taking away from that in a sense. But I think also it's like protecting the brand's integrity, right? So like if you've built a brand and

your brand is not just the image, it's how it makes people feel, what people believe about you, your service, those emotions and that psychology that happens when people think about this image. And if you have someone who has tarnished that image because you didn't have it protected by a trademark, well, I think that's another way that you protect yourself is.

protecting yourself from those kind of things happening.

Anthony Timmerman (01:08:32.341)
Yeah, and there still are some minimal protections for you. But at the end of the day, if you're looking to grow outside of just being a local service, then it's definitely something to look into. Speak to, like I said, I know the basics. Speak to a lawyer, kind of go down that route. I know that if I create something specific for you, that is drawn for you, then

Branden Sewell (01:08:43.767)
Yeah.

Anthony Timmerman (01:09:01.461)
yours and the best advice is to protect up. You're going to pay for it and you should protect up.

Branden Sewell (01:09:06.05)
Yeah.

Yeah, that's good. You know, at the end of the day, I think that this is really like if you're looking at building something that is significant, you're looking at trying to like have a business that's not just like you and a couple guys, but you're building a significant size business, significant reach and all that. I think that these are topics that you need to entertain just from protecting yourself and protecting the thing that you've worked so hard to build.

Anthony, I really appreciate your time and just your expertise that you brought to this episode. I hope that the listeners have found it helpful. And if they're looking at getting a rap, maybe they'll listen to this and make a more informed decision on what they're going to do with their branding and their rap. I like to, when I have a guest, open up the floor for you to just...

Talk about anything here in the closing that maybe there's something you feel like you really wanted to mention or talk about. Maybe there's something we didn't cover in this conversation. I just want to open it up for you to like share any last words or last thoughts.

Anthony Timmerman (01:10:22.209)
I think we've covered just about everything. I guess the biggest thing, everyone just do your research. When it comes to the behavioral upside, it's still a very young industry. And how much of an impact it can have on your business. Just do that research, talk to friends, look at the people they work with and talk to them specifically and make informed decisions. A lot of people...

can give us a great name by the work they do. Like the designers we spoke about, Dan Fortity.

give us bad name by doing bad installs and giving people a sour taste about what wraps can be.

Branden Sewell (01:11:08.781)
Mm-hmm. That's really good. Well, if somebody wanted to reach out to Florida vehicle wraps to get any type of work done or maybe that's from the design standpoint or maybe they're local here to this market, how could they get in touch with you?

Anthony Timmerman (01:11:27.061)
Yeah, so you can find us on all the social media at Florida Vehicle Raps. can email us directly, hello at lvehicleraps.com, as well as check out our website at lvehicleraps.com. Anyone that wants to work with us, we have many capabilities besides just the blog market. We do have a network where we can help facilitate an install, we can do designing print for you, or if you just want somebody to look over your brain.

please feel free to reach out. love design stuff, so we'll happily look over and give you some suggestions even if you don't want to work with us. We'd be happy to kind of just steer you in the right direction.

Branden Sewell (01:12:08.915)
Awesome. Well, I would definitely recommend you reach out to Anthony. As I mentioned, he's in my BNI. And so I have the opportunity to hear him speak about what he does every week. And he's given presentations on what they do, the services that they offer. And I can just tell and even from other business owners that I know that have used them, they do really great quality work and they really care about what they're doing. So

If you're in the market to get a wrap done or some design work reach out to Anthony I think you'll be really happy that you did and as always if you've listened to this episode and you have found it helpful If you're listening on any major podcast platform Apple Spotify and the list goes on Please rate and review the show share it with somebody else so that they can benefit from the same information you have and if you're listening on YouTube

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Again, I hope you found this helpful and hopefully we'll see you next time on the next episode of the Off the Ladder podcast.