AI Marketing Strategies, PLG Insights, and the Future of User Engagement with Bill Macaitis | 32
Sidecar Sync
More Info
Sidecar Sync
AI Marketing Strategies, PLG Insights, and the Future of User Engagement with Bill Macaitis | 32
May 30, 2024 Episode 32
Amith Nagarajan and Mallory Mejias

Send us a Text Message.

In this episode of Sidecar Sync, Amith and Mallory welcome Bill Macaitis, a seasoned advisor and board member with a remarkable track record at companies like Slack, Zendesk, and Salesforce. Bill shares his insights on leveraging pain points as opportunities for growth, delving into the principles of product-led growth (PLG) and how associations can implement freemium models and advanced pricing strategies to drive engagement and revenue. The discussion also touches on the transformative potential of AI in marketing, offering practical advice on content repurposing, personalization, and reducing friction in user experiences. Tune in for a deep dive into modern marketing strategies and AI-driven innovation, packed with actionable insights for associations and beyond.

🔗 Connect with Bill Macaitis on LinkedIn:
https://www.linkedin.com/in/bmacaitis/

Chapters:

0:00 Marketing and Technology With Bill Macaitis
3:54 Finding Opportunity in Pain
12:27 Leveraging Metrics for Fun and Success
16:53 Unlocking Membership Growth Strategies for Associations
24:54 Content Creation and AI Integration
30:25 Pricing and Packaging Strategy for Software
39:05 Creating Value and Revenue Opportunities
44:31 AI Impact on Marketing Evolution

This episode is brought to you by Sidecar's AI Learning Hub 🔗 https://sidecarglobal.com/ai-learning-hub. The AI Learning Hub blends self-paced learning with live expert interaction. It's designed for the busy association or nonprofit professional.

🚀 Follow Sidecar on LinkedIn
https://linkedin.com/sidecar-global

Please like & subscribe!
🇽 https://twitter.com/sidecarglobal
🌐 https://sidecarglobal.com

More about Your Hosts:

Amith Nagarajan is the Chairman of Blue Cypress 🔗 https://BlueCypress.io, a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey.

📣 Follow Amith on LinkedIn:
https://linkedin.com/amithnagarajan

Mallory Mejias is the Manager at Sidecar, and she's passionate about creating opportunities for association professionals to learn, grow, and better serve their members using artificial intelligence. She enjoys blending creativity and innovation to produce fresh, meaningful content for the association space.

📣 Follow Mallory on Linkedin:
https://linkedin.com/mallorymejias 

Episode Artwork AI Marketing Strategies, PLG Insights, and the Future of User Engagement with Bill Macaitis | 32 55:31 Episode Artwork 31: AlphaFold 3's Breakthrough, GPT-4o Innovations, and AI's Role in Organizations 1:00:55 Episode Artwork 30: Jeff Jones on Patient Care Innovation & Transforming Healthcare with AI 43:57 Episode Artwork 29: Microsoft’s New MAI-1, Google’s AI Report on Non-Profits, & Randy Travis Gets his Voice Back 43:12 Episode Artwork 28: Intellectual Property & AI Armor with Patent Attorney Robert Plotkin 1:13:24 Episode Artwork 27: The Democratization of Expertise, Meta AI Chatbot, and Making Deepfakes with Microsoft’s VASA-1 57:11 Episode Artwork 26: Unlocking Customer Lifetime Value and Embracing AI with Google's Neil Hoyne 52:05 Episode Artwork 25: Llama 3, Y Combinator’s Winter 2024 Class, & AI and the Middle Class 54:59 Episode Artwork 24: The Sounds of Suno AI, the Stargate AI Supercomputer, and Grok 1.5 vs. DBRX 1:00:56 Episode Artwork 23: Humanoid Robots, Groq’s AI Chips, and Using AI for Better Weather Forecasting 51:53 Episode Artwork 22: An Interview with Bill Jewell 1:00:36 Episode Artwork 21: Claude 3, Klarna's AI Chatbot Assistant, and Too Much Hype Around Generative AI 54:53 Episode Artwork 20: Fundamentals of AI Part 2 47:32 Episode Artwork 19: Fundamentals of AI Part 1 47:59 Episode Artwork 18: Open AI's Sora, Gemini 1.5 Pro, and Practical Applications of Generative AI in Business 54:05 Episode Artwork 17: All About AI Agents 52:43 Episode Artwork 16: An Interview with Sharon Gai 51:25 Episode Artwork 15: Neuralink and Elon Musk, Generative AI and Privacy Risks, and NYC Local Law 144 51:25 Episode Artwork 14: Marketing and AI with Greg Kihlström 52:55 Episode Artwork 13: Professional Development in the Age of AI 1:00:57 Episode Artwork 12: The Data Episode 59:43 Episode Artwork 11: The Intersection of AI and Science, Robin AI, the NYT Lawsuit Against OpenAI and Microsoft 51:48 Episode Artwork 10: Ten AI Predictions in 2024 57:49 Episode Artwork 09: Interview w/ Alice Locatelli | Senior Director of Digital Strategy, Society of Actuaries 51:00 Episode Artwork 08: Decoding AI Interpretability, Mistral's MoE Model, the EU AI Act 53:06