Higher Exchanges
Higher Exchanges is a weekly cannabis-investing conversation hosted by Jesse Redmond, the Head of Investor Relations and Business Development at LEEF Brands, and Morgan Paxhia, Co-Founder of Poseidon.
Higher Exchanges
How to Play the Cannabis Beverage Boom With Craig Lewis, Founder & CEO of Flyers Cocktail Co.
Morgan is fresh off the plane from Vegas, and we start the show by asking how Poseidon is approaching investing in cannabis beverages. We discuss opportunities, risks, and ways to get involved.
Twenty minutes in, we are joined by Craig "Lewie" Lewis, Founder and CEO of Flyers Cocktail Co., to explore the fast-growing non-alcoholic and hemp-infused beverage industry. Lewie shares his journey into the space, the "aha moment" that led to Flyer’s creation, and the surprising trends—like the fact that 54% of Gen Z legal drinkers have never tried alcohol. We dive into the market size, regulatory challenges, and federal lobbying efforts, including the latest on the Farm Bill and beverage carveouts.
On the business front, we explore Flyer’s positioning in a crowded market, direct-to-consumer vs. wholesale strategies, and the role of AI in shaping product development. Plus, Lewie gives us a sneak peek into new product launches and key trends to watch in the next 18-24 months.
