Higher Exchanges
Higher Exchanges is the number one independent cannabis investing show. Hosted by Jesse Redmond and Morgan Paxhia, the show features candid conversations with top CEOs, operators, and capital allocators shaping the future of cannabis. We break down complex cannabis markets into clear insights you can actually use.
Higher Exchanges is powered by Flowhub and features original intro music by Chris Otchy.
Higher Exchanges
Cannabis Done Right with Jetty CEO Ron Gershoni
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In this episode of Higher Exchanges, we sit down with Ron Gershoni, CEO and co-founder of Jetty Extracts — one of California’s longest-standing cannabis brands — to explore what it takes to build, protect, and scale a cannabis brand in today’s challenging market.
We cover:
- 🚀 Jetty’s founding story and lessons from a decade of brand building
- 💨 From the first vape to solventless, pre-rolls, and product innovation
- 🛡 How Jetty navigated “Vape Gate” and built consumer trust through clean products
- 🌱 The Clean Cannabis initiative and raising standards across the industry
- 📊 California market dynamics: growth, price compression, and consolidation
- 🍃 OCAL certification, organics, and addressing California’s pesticide problem
A must-listen conversation for anyone curious about how durable brands endure and scale in cannabis.
