Social Media Masters
Ever wonder how some people just get social media while the rest of us are out here posting into the void?
That's exactly why I started Social Media Masters. I'm Isaac Child, and each week I sit down with creators who've actually cracked the code. People who've built real followings and turned their accounts into something meaningful. We're talking Instagram influencers, TikTok creators, YouTube educators, LinkedIn thought leaders, you name it.
But here's the thing: this isn't about following some guru's secret formula. Every episode, we dig into the messy, real journey of what it actually took. The failed posts, the pivots, the "aha" moments that changed everything. My guests break down their strategies in a way that's actually useful, whether you're staring at your first 100 followers or trying to figure out why your growth just stopped.
No fluff, no BS. Just honest conversations about what's working right now and how you can apply it to your own thing. If you're serious about growing your online presence but tired of generic advice, you're in the right place.
Let's figure this out together.
Social Media Masters
How I Accidentally Built an Audience of 500,000 People
I never planned on becoming a content creator. But a simple decision to post in Portuguese, just to stay connected with friends from my mission in Brazil, turned into something I never could have imagined.
In this episode, I share how I accidentally built an audience of more than half a million people across TikTok, Instagram, and YouTube. I talk about how I started with basic English tips, how a single 15 second video changed everything, and how that moment led to opportunities I could never have predicted. I went from recording casual videos to being flown back to Brazil to work with major creators, visit TikTok and Meta headquarters, and get paid to create content in a place that shaped who I am.
This is the story of how showing up, even when I did not feel ready, opened doors I did not know existed. It is a reminder that one post and one moment of courage can completely change your future as a creator.
If you have ever wondered whether your voice matters or if starting is worth it, this episode is for you.
Welcome to Social Media Masters. Let us build something life changing.
00:00 Introduction: Unexpected Journey into Content Creation
00:21 Mission in Brazil: A Life-Changing Experience
02:15 Returning Home: Staying Connected Through Social Media
03:18 Starting Content Creation: From Instagram to TikTok
04:55 Breakthrough: Viral Success and Rapid Growth
06:07 Opportunities and Collaborations: From Brazil to Global Connections
08:30 Reflection and Future Goals: Inspiring Others
10:51 Conclusion: The Power of Showing Up