On today's Marketing Ping Pong Podcast, Ali & Duncan dream up a pizza place that serves the biggest pizza ever that delivers slices via conveyor belt!
They chat about why it's important to entertain your customers and get them involved. Customers need excitement, not yawns.
These guys are all about breaking the rules! They cheer on shaking things up, trying wild ideas, and making customers go "Wow!". In their world, there are no boring norms – just tons of fun and breaking the mold.
Listen today to get inspired to bring a bit of fun and over the top showmanship to your business!
00:00 Introduction and Purpose of the Podcast
03:19 Breaking Out of the Mold and Differentiating from Competitors
07:09 Choosing the Fun Business: Opening a Restaurant
12:39 The Appeal of Opening a Restaurant
19:02 Exploring Different Types of Restaurants
23:20 Creating the World's Largest Pizza Restaurant
26:45 Creating an Amused-Confused Ambiance
32:20 Designing the Restaurant with Japanese Aesthetics
36:08 The Birth of the Giant Pizza Idea
37:32 Creating a Unique Dining Experience
40:06 Showmanship and Audience Interaction
44:03 Making Food an Experience
47:07 The Importance of Marketing in the Restaurant Industry
50:28 Creating Novelty with Unique Pizza Flavors
52:44 The Versatility of Pizza and the Power of Stories
56:14 Using Visual Content to Build Desire
58:05 Capturing Behind-the-Scenes Moments
01:03:01 Teasing and Building Excitement
01:05:23 Creating Content with Large-Scale Ingredients
01:09:30 The Power of David vs. Goliath Stories
01:11:06 Elevating Pizza and Celebrating Special Occasions
01:12:52 The Importance of Fun and Showmanship
01:13:47 Avoiding Boredom in Customer Experience and Marketing
01:15:57 Differentiating from Competitors
01:17:34 Narrative Violations
01:18:56 Creating an Experience
01:19:28 Doing the Opposite of Industry Norms
01:21:18 Questioning the Status Quo
01:23:16 Experimenting and Innovating
01:25:14 There Are No Rules
01:29:30 Pushing Boundaries and Innovating
01:30:31 Having Fun and Breaking the Mold
On today's Marketing Ping Pong Podcast, Ali & Duncan dream up a pizza place that serves the biggest pizza ever that delivers slices via conveyor belt!
They chat about why it's important to entertain your customers and get them involved. Customers need excitement, not yawns.
These guys are all about breaking the rules! They cheer on shaking things up, trying wild ideas, and making customers go "Wow!". In their world, there are no boring norms – just tons of fun and breaking the mold.
Listen today to get inspired to bring a bit of fun and over the top showmanship to your business!
00:00 Introduction and Purpose of the Podcast
03:19 Breaking Out of the Mold and Differentiating from Competitors
07:09 Choosing the Fun Business: Opening a Restaurant
12:39 The Appeal of Opening a Restaurant
19:02 Exploring Different Types of Restaurants
23:20 Creating the World's Largest Pizza Restaurant
26:45 Creating an Amused-Confused Ambiance
32:20 Designing the Restaurant with Japanese Aesthetics
36:08 The Birth of the Giant Pizza Idea
37:32 Creating a Unique Dining Experience
40:06 Showmanship and Audience Interaction
44:03 Making Food an Experience
47:07 The Importance of Marketing in the Restaurant Industry
50:28 Creating Novelty with Unique Pizza Flavors
52:44 The Versatility of Pizza and the Power of Stories
56:14 Using Visual Content to Build Desire
58:05 Capturing Behind-the-Scenes Moments
01:03:01 Teasing and Building Excitement
01:05:23 Creating Content with Large-Scale Ingredients
01:09:30 The Power of David vs. Goliath Stories
01:11:06 Elevating Pizza and Celebrating Special Occasions
01:12:52 The Importance of Fun and Showmanship
01:13:47 Avoiding Boredom in Customer Experience and Marketing
01:15:57 Differentiating from Competitors
01:17:34 Narrative Violations
01:18:56 Creating an Experience
01:19:28 Doing the Opposite of Industry Norms
01:21:18 Questioning the Status Quo
01:23:16 Experimenting and Innovating
01:25:14 There Are No Rules
01:29:30 Pushing Boundaries and Innovating
01:30:31 Having Fun and Breaking the Mold