In this episode, Ali and Duncan discuss the problem with lead generation and the pitfalls that many businesses and agencies fall into. They emphasize the importance of follow-up and nurturing leads, as well as understanding key performance indicators (KPIs) to measure success. They also highlight the challenges of hiring an agency and the responsibility of both agencies and clients to ensure effective marketing strategies. The episode concludes with a discussion on the learning phase and the importance of contracts based on results. In this part of the conversation, Ali and Duncan discuss the pitfalls of working with agencies and the importance of understanding the metrics used to measure success. They then delve into the controversy surrounding the use of call to action in organic social media and the power of relationship building. They emphasize the value of building trust and deepening relationships with customers over time. They also discuss the benefits of organic social media and the difference between building relationships and selling. Finally, they caution against relying solely on direct response marketing and highlight the risks involved. In this episode, Ali and Duncan discuss the nuances of marketing and the importance of understanding that different platforms work differently for different businesses and audiences. They emphasize that blanket statements about what works and what doesn't in marketing are not accurate and that there are multiple approaches to achieve success.
In this episode, Ali and Duncan discuss the problem with lead generation and the pitfalls that many businesses and agencies fall into. They emphasize the importance of follow-up and nurturing leads, as well as understanding key performance indicators (KPIs) to measure success. They also highlight the challenges of hiring an agency and the responsibility of both agencies and clients to ensure effective marketing strategies. The episode concludes with a discussion on the learning phase and the importance of contracts based on results. In this part of the conversation, Ali and Duncan discuss the pitfalls of working with agencies and the importance of understanding the metrics used to measure success. They then delve into the controversy surrounding the use of call to action in organic social media and the power of relationship building. They emphasize the value of building trust and deepening relationships with customers over time. They also discuss the benefits of organic social media and the difference between building relationships and selling. Finally, they caution against relying solely on direct response marketing and highlight the risks involved. In this episode, Ali and Duncan discuss the nuances of marketing and the importance of understanding that different platforms work differently for different businesses and audiences. They emphasize that blanket statements about what works and what doesn't in marketing are not accurate and that there are multiple approaches to achieve success.