In this episode, Ali and Duncan tackle the challenge of marketing for what many consider a "boring" business: an HVAC (Heating, Ventilation, and Air Conditioning) company. They dive into the misconception that marketing for essential but traditionally dull industries can't be engaging or creative. The duo explores strategies to make an HVAC business stand out, emphasizing the importance of building trust, leveraging community engagement, and using humor to connect with customers.
Listeners will learn about the significance of storytelling in marketing, how to call out the competition without naming names, and the power of narrative to build a brand that resonates with its audience. From creating engaging content that addresses common customer frustrations to conceptualizing viral marketing stunts, Ali and Duncan share actionable insights for any small business looking to spice up their marketing efforts.
Whether you're in the HVAC industry or another sector considered unexciting, this episode offers valuable lessons on using creativity to break through the noise and genuinely connect with your target audience.
In this episode, Ali and Duncan tackle the challenge of marketing for what many consider a "boring" business: an HVAC (Heating, Ventilation, and Air Conditioning) company. They dive into the misconception that marketing for essential but traditionally dull industries can't be engaging or creative. The duo explores strategies to make an HVAC business stand out, emphasizing the importance of building trust, leveraging community engagement, and using humor to connect with customers.
Listeners will learn about the significance of storytelling in marketing, how to call out the competition without naming names, and the power of narrative to build a brand that resonates with its audience. From creating engaging content that addresses common customer frustrations to conceptualizing viral marketing stunts, Ali and Duncan share actionable insights for any small business looking to spice up their marketing efforts.
Whether you're in the HVAC industry or another sector considered unexciting, this episode offers valuable lessons on using creativity to break through the noise and genuinely connect with your target audience.