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What does it take to stay relevant in a world where technology is accelerating faster than ever? In this episode of Human Wise, Helen Wada is joined by David Feavearyear, commercial leader, Chief Procurement Officer at Liberty Global, and MD of Procurement Solutions at Liberty Bloom. Together, they explore the intersection of strategy, AI, leadership and human capability.

Drawing on over 25 years of experience across commercial negotiation, procurement and enterprise technology, David shares why curiosity, long-term thinking and human judgement are becoming the true competitive differentiators. As AI increasingly handles technical and repeatable tasks, leaders must double down on the human layer. This conversation challenges leaders to rethink relevance, resilience and the way they create sustainable commercial value.

Topics Discussed

• What it means to stay relevant in the age of AI
• The difference between hard skills and human skills
• Why curiosity drives commercial growth and leadership impact
• Balancing short-term shareholder pressure with long-term strategy
• How AI creates efficiency but not connection
• Building trust in hybrid commercial relationships
• Creating space for thinking in high-pressure environments
• The link between leadership, sales and sustainable growth

View extended shownotes here

Further links to follow:

Read HUMAN-WISE: How to lead from within and sell with confidence

Helen Wada: https://uk.linkedin.com/in/helen-wada

The Human Advantage: https://www.thehumanadvantage.co.uk/