Episode 72: Apple Cobbler & 10x Jumps: Subscription based services

Transcript

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Welcome to CEO Meets Homeschool. My name is Tamiya Parker, and I am both a CEO and homeschool mom to my four boys. Welcome to episode 72. My husband and I were heading toward 22 years of marriage in just about a week and a half. Now it's getting close and we try to do a date weekly, but I feel like as we're getting close to our anniversary, we've been sneaking away a little bit more, and I think it's something to celebrate 22 years. Um, but let me tell you about this restaurant nearby when we first came to Montana. We took the kids skiing and we were able to sneak away. We stayed up on the mountain and we snuck away one night without the kids and we found this place called the McKenzie River Pizzeria or Pizza and they had the best apple cobbler. So ever since we've been back we'll show up and try to get this apple cobbler. It's seasonal. Most of the time they don't have it, but it's back in season. And last night my husband and I, we, uh, went there for a little late night date and the funny thing about restaurants right now in Montana in the last couple of years, I'd say probably since COVID is they had a huge amount of folks move here, but they couldn't quite keep up with demand. So for example, you could show up at Subway at lunchtime and there would be a sign saying closed from 12 to 2, which is their busiest hour and they just don't have the staff. They just can't catch up. And so it's been such an interesting, uh, unique situation. We have visited this McKenzie Pizza, McKenzie River Pizza restaurant. In the past, and sometimes will show up, there's nobody in there, just a couple tables, uh, with customers, and they'll say, I'm sorry, we're too busy, we can't serve you. And we're always confused because the restaurant's empty, but it really just comes down to them not having, uh, the staff. So that's a really common thing here, and it's very interesting to navigate. So they haven't, really been able to keep up, struggling to get people to work and fill the jobs. So last night when we went there for our date, we get through the door and my husband goes, let's see if we even get seated or if they send us away. And then, um, they did. They sat us down. We ordered our apple cobbler and then about 10 or 15 minutes later, the waitress, she comes back. She goes, I'm so sorry. We're totally out of apple cobbler. And so. Yes, we were disappointed. We were so excited to get the seasonal dessert, but we order something else and then she goes back to the kitchen, which is on the other side of the restaurant, and then maybe 30 seconds later, she yells, We found it! We have a cobbler! And so we ended up getting it, but my question is, is how do you lose an apple cobbler and then find it again? I'm starting to question the operations of this restaurant, but it gave us a really great chuckle. And, um, I just figured I would share this story that happened to us yesterday. Um, So the next 13 episodes, I hope you'll journey with me as I, um, break down some of what I'm calling, uh, 10 X jumps that have happened to me mainly in my business, but they've definitely impacted my life. And it's not necessarily tied to revenue. A few of them are, but I wrote them down earlier today. And as I mentioned, I came up with about 13, these were kind of core moments that really helped me grow. And I want to share them with you over the next couple of months. And, I tried to break it down in order of, uh, in the order that they occurred. They might be somewhat interlap, but, the first one I want to talk to you about is, um, subscription based. Fees and back in the days, this was probably 12 to 15 years ago when I implemented this, we did not call them subscription based. What I had prior previously been doing was I would track my hours and I would build my clients. A couple weaknesses in that process for me and my firm was I wasn't really great. I didn't love tracking my hours every last detail, um, so that meant I may have been missing out on some revenue. And I realized that as I grew, if I switched to a monthly flat fee, that had the opportunity to help increase my, uh, the revenue that my company did real consistently and reliably. Um, so I made that 10x jump. And it helped me enjoy my business more because I took away some of the things that I was not great at, and I had still steady revenue from the clients. And the, what had prompted this was I had seen other service based companies doing something similar. And for anyone who has a business, I think, That's a great, um, option for people. If you see somebody with a similar service doing something that you love, you can follow their example and implement it. So this is something that has really, really transformed my business to keep it simple, to keep revenue steady, and that's what I wanted to share today. I hope everyone is, uh, getting ready for Thanksgiving and, um, have a great rest of your day.