The Winner's Playbook
The silent killer of family business success
Feb 11, 2026
Episode 98
Link Wealth Advice
Send a text
Thinking of selling your business? Start here
What actually makes a business sellable? In this episode of The Winner’s Playbook, Billy sits down with business mentor Baz Gardner to unpack the real reasons businesses sell (or don’t). They go beyond the surface-level advice and dive deep into the psychology of letting go, why so many owners sabotage their exit, and what buyers are actually looking for when it's time to pass the baton.
Baz shares what he’s seen work (and fail) after helping hundreds of businesses through succession and sale, including the mindset shifts needed, the danger of ego attachment, and why strong leadership teams matter more than just your bottom line. They also cover what buyers want to see, what multiples really mean, and how to reduce key person risk so you’re not the roadblock to your own payday.
If you’re building a business you want to eventually sell or hand over, this episode will save you years of pain. The best time to start planning is always earlier than you think.
Find Baz:
Baz Facebook: https://www.facebook.com/iambazgardner/
Baz LinkedIn: https://www.linkedin.com/in/bazgardner/
Baz YouTube: www.youtube.com/@TheSocialAdviser
----
Want to find a Adviser that suits your financial needs:
https://www.linkwealth.com.au/
Get in touch with Josh:
https://www.linkwealth.com.au/josh-lee-link
Get in touch with Billy:
https://www.linkwealth.com.au/billy-norman-link
Josh's TikTok: https://www.tiktok.com/@joshleefinadv
Billy's TikTok: https://www.tiktok.com/@billynormanfp
Sign up to Link Wealth Group’s newsletter, Wealth Simplified: https://www.linkwealth.com.au/wealth-simplified
Our Financial Services + Credit Guide: https://www.linkwealth.com.au/financial-services-and-credit-guide
----
General advice disclaimer: The information contained within this podcast is general in nature and does not take into account your personal circumstances. Please reach out if you wish to discuss your personal situation.