Startup Stories

Episode Thirteen: Joey Cioffi & Jerry Eicke

May 06, 2019 Startup Stories Season 1 Episode 13
Startup Stories
Episode Thirteen: Joey Cioffi & Jerry Eicke
Show Notes

On this episode, we talked to Joey Cioffi & Jerry Eicke, owners of The Salad House franchise. 

The Salad House has been generations in the making. Growing up in the Cioffi family deli in Springfield, NJ, their founder, Joey Cioffi, did everything from washing dishes to fulfilling large catering orders. Having the same passion for quality service as his father, Joey ultimately created The Salad House concept with one single purpose: to provide a fresh fast-casual experience that was both healthy and family friendly. Joey launched the first Salad House in Millburn, NJ in 2011, followed by Morristown in 2013, fulfilling his own American Dream just as his father did generations ago when immigrated from Italy with just $20 in his pocket. In 2016, Jerry Eicke, a frequent customer and a huge fan of The Salad House food, marveled at how fit the restaurant was to serve quality food for all people. Jerry, a successful entrepreneur and operator in his own right, met with Joey and they quickly realized that, just like their salads, they made the perfect combination.

We had a great time learning more about their unique entrepreneurial backgrounds, how they met and what lessons they have learned along the way!

Learn more about The Salad House: www.thesaladhouse.com

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