Made for Mothers: A Podcast For Moms in Business
Welcome to the Made for Mothers Podcast, your go-to source for candid and relatable conversations about motherhood and entrepreneurship. Think of this show as your new mom friend, where we dive into all things marketing, branding, mindset, money, childcare, and growing your business while you navigate your roles as both CEO and Mom.
I'm your host, Mariah Stockman, and I wear all the hats, from being a boy mom to serving as a marketing mentor for mothers and running a 6-figure marketing agency. On top of all that, I'm the proud founder of the Made for Mothers Community.
This show is all about sharing real stories and practical strategies from fellow mother-run business owners. We’re diving into that pivotal moment in motherhood when we went back to work as a new mom and said, "Ooooh, it's like this now." but here's the catch, we're all there, all the time, no matter what season of motherhood we're in. Facing unexpected challenges like when our kids get sick or the childcare cancels, and moms are PROS at turning 'uh-oh' moments into 'ah-ha' solutions and THAT’s what we’re going to shine a light on.
So, what’s my story? Why Made for Mothers?
When I became a mom, I discovered firsthand the lack of support for the "I-have-a-new-baby-and need-to-answer-a-million-emails-and-have-no-childcare-and- work-i- still-really-love” situation. I soon realized how resourceful motherhood had made me and this path of serving moms naturally unfolded for me, and i am just so so glad you're here!
When I leapt to pivot into mentoring moms I had no idea what it would look like, I had no idea if it would work, but I just knew that this "season" I'm in, the one where my babies come first might be here to stay. I wanted to surround myself with women who are living the beautiful chaos of balancing motherhood and business, who understand that where early nap wake-ups, teething disruptions, and sleepless nights are part of the package... and on top of that, we're passionate and driven and bold and believe that yes, we can do both. If you just said a resounding "YES" tune in, cause you belong here and these are the stories we share.
The Made for Mothers Podcast is your space to connect with the real stories, strategies, and insights that bridge the gap between being a mom and a founder. So, grab your headphones, reheat your coffee, and let's go!
Connect with me on Instagram @mariahstockman
Learn more about working with me by visiting my website at www.mariahstockman.com
Made for Mothers: A Podcast For Moms in Business
34. Leveraging Email Marketing and Funnels w/Allison Hardy
If you're eager to understand how to build and leverage your email list for effective marketing, today's episode is for you!
Meet Allison Hardy, an email marketing strategist who excels at helping women scale their businesses while maintaining a fulfilling personal life. Unlike the traditional concept of work-life balance, Allison advocates for a "life-first" approach, where personal fulfillment drives business success. She specializes in helping coaches and experts enroll clients into courses, memberships, and programs effortlessly. Allison also hosts the successful podcast, The 6 Figure Secrets Podcast, where she enriches her community with valuable insights.
Allison's entrepreneurial journey began unexpectedly when she was laid off while six months pregnant. This challenge led her to network marketing, which she soon realized wasn't her long-term path. Transitioning to coaching and consulting, she discovered the power of email marketing and has been a dedicated advocate ever since.
In our conversation, Allison and I explore the importance of strategic marketing and why email should be your primary focus for sustainable business growth. We discuss the shift from one-on-one work to scaling through many, the role of outsourcing, the value of clear, niche-specific messaging, and simplifying your offerings to match your passion and energy. We also cover why relying solely on Instagram is risky and break down marketing and sales funnels in a straightforward manner.
Navigating motherhood while building a business presents its own set of challenges, but it’s possible to create a fulfilling business that also brings life-changing results for you and your family. This episode is filled with actionable advice and insights on efficient marketing strategies and much more. No matter where you are on your entrepreneurial journey, this is an episode you won't want to miss!
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Connect with Allison on Instagram @allison_hardy_
Check out Allison’s membership Funnel of the Month Club
Learn more about Allison by visiting her website
Listen to Allison’s podcast The 6 Figure Secrets Podcast
Connect with me on Instagram
Learn more about booking a Biz Therapy session and working together by visiting my website
Ways to Connect Outside the Podcast
- Follow CEO & Founder on Instagram: @mariahstockman
- Follow Made for Mothers on Instagram:@madeformothers.co
- Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
- SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/