Made for Mothers: A Podcast For Moms in Business
Welcome to the Made for Mothers Podcast, your go-to source for candid and relatable conversations about motherhood and entrepreneurship. Think of this show as your new mom friend, where we dive into all things marketing, branding, mindset, money, childcare, and growing your business while you navigate your roles as both CEO and Mom.
I'm your host, Mariah Stockman, and I wear all the hats, from being a boy mom to serving as a marketing mentor for mothers and running a 6-figure marketing agency. On top of all that, I'm the proud founder of the Made for Mothers Community.
This show is all about sharing real stories and practical strategies from fellow mother-run business owners. We’re diving into that pivotal moment in motherhood when we went back to work as a new mom and said, "Ooooh, it's like this now." but here's the catch, we're all there, all the time, no matter what season of motherhood we're in. Facing unexpected challenges like when our kids get sick or the childcare cancels, and moms are PROS at turning 'uh-oh' moments into 'ah-ha' solutions and THAT’s what we’re going to shine a light on.
So, what’s my story? Why Made for Mothers?
When I became a mom, I discovered firsthand the lack of support for the "I-have-a-new-baby-and need-to-answer-a-million-emails-and-have-no-childcare-and- work-i- still-really-love” situation. I soon realized how resourceful motherhood had made me and this path of serving moms naturally unfolded for me, and i am just so so glad you're here!
When I leapt to pivot into mentoring moms I had no idea what it would look like, I had no idea if it would work, but I just knew that this "season" I'm in, the one where my babies come first might be here to stay. I wanted to surround myself with women who are living the beautiful chaos of balancing motherhood and business, who understand that where early nap wake-ups, teething disruptions, and sleepless nights are part of the package... and on top of that, we're passionate and driven and bold and believe that yes, we can do both. If you just said a resounding "YES" tune in, cause you belong here and these are the stories we share.
The Made for Mothers Podcast is your space to connect with the real stories, strategies, and insights that bridge the gap between being a mom and a founder. So, grab your headphones, reheat your coffee, and let's go!
Connect with me on Instagram @mariahstockman
Learn more about working with me by visiting my website at www.mariahstockman.com
Made for Mothers: A Podcast For Moms in Business
43. The Psychology of Influence: Sasha Fedunchak's Framework for Magnetic Marketing
In this insightful and energizing episode, Mariah sits down with Sasha Fedunchak—authority on influence, mom of two, CEO of Daring House, and host of The Beauty of Influence podcast—for a conversation that redefines what it means to be influential as a mom in business.
They discuss the psychology behind influence, how to leverage your natural strengths for marketing that actually works, and why embracing your personal power can be the key to sustainable business growth. Sasha shares her journey from corporate marketing director to co-leading a values-driven agency with her husband—all while raising two little ones. This episode is a permission slip to slow down, get intentional, and finally make marketing feel aligned.
On Today’s Episode
- Sasha’s story from corporate director to beauty biz owner to brand strategist
- The 7 principles of influence (based on Robert Cialdini’s framework)
- How influence is embodied, not performed
- Practical ways to audit your influence and apply it to your brand
- How partnering with her husband in business has changed the game
- Marketing with integrity (and ditching performative strategies)
- Why connection, not just content, creates conversion
- What it means to design your business around your actual life
Want to become more magnetic in your business without doing more? Sasha shares a simple but powerful influence audit you have to try.
Here’s your sneak peek:
- Discover which principles of influence already work for you
- Reflect on what actually moves your audience to say yes
- Choose 1–2 principles to amplify in your marketing this month
- Commit to a weekly “influence hour” to refine & reconnect
👉 Get the full breakdown and Sasha’s step-by-step in the episode!
Connect with Sasha:
- Website: www.daringhaus.com
- Instagram: @daringhaus or @sashafedunchak
- TikTok: @sashadaring and daringhaus
- Podcast: The Beauty of Influence
Ways to Connect Outside the Podcast
- Follow CEO & Founder on Instagram: @mariahstockman
- Follow Made for Mothers on Instagram:@madeformothers.co
- Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
- SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/