The E-Commerce Profit Lab by APG MEDIA
Welcome to The E-Commerce Profit Lab, where we dissect the ever-changing world of digital marketing to unlock the secrets of profitability for your e-commerce business. Hosted by industry veterans from APG MEDIA, this podcast dives deep into the nuances of SEO, PPC, AI, ChatGPT, and much more. Whether you're a startup or an established brand, tune in for actionable strategies, real-life case studies, and interviews with leading experts. Boost your ROI and build a profitable, long-term partnership with us through insightful conversations. Subscribe now and never miss an episode!
The E-Commerce Profit Lab by APG MEDIA
Episode 4 - Lookalike audiences and Ads Scripts
Have you ever heard of Lookalike Audiences? No, it's not a group of people who look like celebrities, although that would be pretty cool. Lookalike Audiences is a powerful tool in the world of digital marketing that allows you to reach and engage potential customers who share similar characteristics with your existing customer base. It's like finding your business's doppelgangers and turning them into loyal customers.
So how does it work? Well, it's all about leveraging the data obtained from your current customer signals. By analyzing the demographics, interests, and behaviors of your existing customers, you can create a detailed profile of your ideal customer. Once you have this profile, you can then use various digital marketing platforms like Facebook Ads create Lookalike Audiences based on these profiles.
Website: https://apg.agency/
Linkedin: https://www.linkedin.com/in/aurimasgircys/
Company Linkedin: https://www.linkedin.com/company/apg-media/