The E-Commerce Profit Lab by APG MEDIA
Welcome to The E-Commerce Profit Lab, where we dissect the ever-changing world of digital marketing to unlock the secrets of profitability for your e-commerce business. Hosted by industry veterans from APG MEDIA, this podcast dives deep into the nuances of SEO, PPC, AI, ChatGPT, and much more. Whether you're a startup or an established brand, tune in for actionable strategies, real-life case studies, and interviews with leading experts. Boost your ROI and build a profitable, long-term partnership with us through insightful conversations. Subscribe now and never miss an episode!
The E-Commerce Profit Lab by APG MEDIA
Episode 8 - Small Business needs AI to survive
This article from Verslo Žinios explores the increasing adoption of artificial intelligence (AI) by small and medium-sized enterprises (SMEs) worldwide. The article highlights the importance of AI for SMEs to remain competitive, citing research that reveals over 80% of SMEs believe ignoring AI can hurt their competitiveness. While many SMEs are actively implementing AI, there are challenges such as a lack of infrastructure, data management issues, and security concerns that prevent them from maximizing AI's value. The article emphasizes that AI tools offer significant potential for SMEs, especially in areas like automating tasks and personalizing customer experiences. The author concludes by suggesting that the growing adoption of AI by SMEs, driven by a desire to improve results, adapt to market changes, and reduce costs, is a global trend that businesses in Lithuania should embrace.
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