Igniting passion in podcasting, this episode spotlights Roy Coughlan's ascent from financial adversity to becoming a podcasting luminary. We track Roy's transition from losing it all as an entrepreneur to a celebrated podcaster, unveiling the personal development and triumphs of his six podcasts. We discuss the importance of authentic listener engagement, various monetization approaches, and the fulfillment found in disseminating knowledge and insights. This episode is brimming with actionable tips and motivation for anyone looking to excel in the podcasting arena, enriched by Roy Coughlan’s extensive insights.
📺 You can watch this episode on Moses The Mentor's YouTube page and don't forget to subscribe: https://youtu.be/IWyUZyVZ9lo
🎯Connect with Roy Coughlan @roy_coughlan on Instagram and visit his website bio.link/podcaster
🎯Connect with Moses The Mentor: https://mtr.bio/moses-the-mentor
☕If you value my content consider buying me a coffee: https://www.buymeacoffee.com/mosesthementor
📢Support Money Focused Podcast for as low as $3 a month: https://www.buzzsprout.com/2261865/support
🔔Subscribe to my channel for Real Estate & Personal Finance tips https://www.youtube.com/@mosesthementor?sub_confirmation=1
Igniting passion in podcasting, this episode spotlights Roy Coughlan's ascent from financial adversity to becoming a podcasting luminary. We track Roy's transition from losing it all as an entrepreneur to a celebrated podcaster, unveiling the personal development and triumphs of his six podcasts. We discuss the importance of authentic listener engagement, various monetization approaches, and the fulfillment found in disseminating knowledge and insights. This episode is brimming with actionable tips and motivation for anyone looking to excel in the podcasting arena, enriched by Roy Coughlan’s extensive insights.
📺 You can watch this episode on Moses The Mentor's YouTube page and don't forget to subscribe: https://youtu.be/IWyUZyVZ9lo
🎯Connect with Roy Coughlan @roy_coughlan on Instagram and visit his website bio.link/podcaster
🎯Connect with Moses The Mentor: https://mtr.bio/moses-the-mentor
☕If you value my content consider buying me a coffee: https://www.buymeacoffee.com/mosesthementor
📢Support Money Focused Podcast for as low as $3 a month: https://www.buzzsprout.com/2261865/support
🔔Subscribe to my channel for Real Estate & Personal Finance tips https://www.youtube.com/@mosesthementor?sub_confirmation=1
Welcome to the Money Focus podcast. I'm your host, moses the mentor, and in this episode I have the privilege of having a discussion with Roy Coughlin. He overcame personal and financial adversities to launching six successful podcasts. Roy's journey is a testament to resilience and strategic growth. He's here to share his insights on starting, growing and evolving a podcast into a top-tier platform. So let's dive into the world of podcasting with an expert who's seen it all All right. Thank you, roy, for taking the time out to join the show. The first question I'll always ask my guests is to really kind of walk us through their career journey and, in your case, ultimately, how you landed in this, this great world of podcasting.
Speaker 2:Of course. Yeah, first of all, thanks very much for having me on the show. I was always entrepreneurial. So at nine I was going on to washing cars, delivering leaflets. I was 11, done a newspaper round with the money from that. At 14 bought a lawn mower, went through cutting grass. At 18 I was buying and selling motorbikes. I was always kind of wheeling and dealing, did construction, economics and management in college. Then started working for one of the biggest mechanical contractors, first of all doing like AutoCAD, but then it was kind of running projects that became kind of got promoted to a good business and I eventually was like contracts manager. So I was in half years with one company. Then I went to another as a regional manager and three and a half years with them and during that time I set up another company because I was dating a Polish girl and when I was visiting I kind of said, oh, properties, okay here.
Speaker 2:I started buying a lot of property. I had three properties in Ireland at that stage and I got a few there. Then I realized, hey, does an opportunity here for people to be buying Polish properties. So I set up a business and it was doing well. The relationship broke up, but it was kind of it was okay, she was based in Poland, I was in Ireland and I'd come out kind of one week a month and it was all going well. But then she sent an email to all the investors and we were like, after buying a lot of stuff in all the commercial properties sites to build apartments and everything, and she sent an email saying basically she had set up her own company and that she could look after him. And I was like, and I had released equity on my Irish property so I'd have lost everything if I, if I left that happen. So that was the reason I ended up being in Poland and it ended up being a kind of big company because I had about 14 people on my books at one stage. So, like I know this, you know you rentals yourself. But so that's what I did. Like first of all we were selling people property. Then they wanted them renovated. Oh, we can do that, you know. Then they wanted fine tenants yeah, no problem. And in management. So you know, plenty came out with. And then we were doing developments as well and commercial and everything was going well.
Speaker 2:But then the crash happened and I went to the banks before I missed the payment. I said like I need interest only and and they were like I will see. And the Irish properties were all cash positive. They were interest only and they took that off me. So it they became cash positive to cash negative straight away and once I missed the payment here, they sent in the bailiff straight away and then the whole lot kind of came down and I was looking at the time I was after making my first million. I was looking to be making five million when all these projects were completed. And what happened is, when you're at the president of a company in Poland and I was the president of a lot of companies your personally label and nobody had told me that. So I actually was minus five million personally label.
Speaker 2:So eventually I went to an event and it was like a mind Valley event, a fest, and it was what's your quest? There was two brilliant speakers and I hated public speaking. I know I even when I was working as a contracts manager region, it was the one path I hated in my job. I was good at procurement, I was very good at doing everything. Public speaking was not my team. So I came back and I said I need to, I need to do this. So I joined the toss masses, joined another form, my own one, a morning club, international entrepreneurs and I became a coach. I entered all the competitions, got into the five countries, didn't open my TEDx open comedy. I got distinguished toss master in three years.
Speaker 2:So it was like I went from telling myself a story that I can't do this to saying I need to do this and just through my fair out the door and it's like I tell everyone whether you're working for somebody, whatever age you are, it's the one thing. Just don't tell yourself the story that I did on my life. I waited till I was 45 before I decided I need to get over this fair of public speaking. So just do it as and you can watch TEDx, all these different things, read a few books, but you can definitely do it. So Don't ever tear yourself with a brush and this is who I am. I'm just that way.
Speaker 2:So I went to another event and that was Another mind-valuing and it was a guy organized outside of it how to start a podcast. I was like, yeah, I was listening to podcasts at the time, so I said I'd go along and I said, oh, this is okay, I can do this up. It was always about kind of the awakening, exposing thought. But I said I need to learn my trade first before I go on this route, because I was thinking, yeah, I might be attacked on this one. So I? The first one was the speaking podcast and Because I had met so many people with the toast masters, I had plenty of people to come on the show and I Once I don't even know how many countries I once there was people from 20 countries and they like I've over 250 or something like that episodes and and you would think when you get to about 50 you'll have enough. Every single person bring something to the table. They're all have their own stuff. Everyone has something that you. So if you're just, you just improve and. But I've kind of changed it. No reason need to more conversations because there's orders coming on, people with business and I like just having general conversations. So that's the that one.
Speaker 2:The next one in was the meditation. So when I went through all these losses, I was the six days. Mediation is something that helped me and that's like a kind of guided that's about 20 minutes, and then eventually I was doing it myself and it's mainly like what you're grateful for, because when you lose everything, you're just thinking a loss, you're just thinking, you just have anger and you're just kind of way me and poor me, and I know I don't nothing wrong, kind of thing. So when you start thinking of the things that you like, like your child giving a cuddle, or just the friends that are there for you no, just having a nice meal, having a roof over your, the small things in life and you just become so grateful. So then you start attracting them. And the other thing and I think it just saved me was the act of forgiveness All the people that have caused problems for you. Eventually, what I did is actually I brought them back to the child, because I said we've on conditional love for a child and when you see that child, you don't have anger for any child. So when I brought them back to the child, the forgiveness. But what really happened is you you're letting it off yourself, you're not keeping it within your own cells and and that gave me freedom. So the meditations I was listening to, one disappeared and another one was actually paid, and when you're broke you what you want. You don't want to be paying for things like that. So I created the meditation podcast and it's got for me meditations from one minute to two hours and it's free, and it's always free, and the reason is free is because I know the benefit it can give people breath work as well.
Speaker 2:Next one was to learn Polish. So I was trying everything Rosetta Stoney, I probably familiar with that and it just wasn't really kind of landing. And even when I was working I Will I hired somebody to come and teach me after In the evening when I was running all these companies, and I fell asleep a few times, which is really embarrassing. She actually got me to juggle tennis balls and walk around the room as I was repeating stuff and it worked. It actually helped.
Speaker 2:Okay, so in the end, like a couple of years later, then I said I need to try to improve my Polish, and especially with my son. Yeah, I said I listened to a podcast and the ones I found were scripted are only in Polish. So I created the learn Polish podcast and my Ex-wife no, but she was a teacher, that's all I met her at not the same juggling teacher, but another one. Okay, so we've got a good relationship because we've got a child together, which is kind of. I wish everybody had that instead of the hatred that goes on when there's a divorce. So at least we got that.
Speaker 2:So I asked her can we do because she's got a school and she gets a lot of clients from that, but it's basically it's like five to ten minutes and what I do you could say go to the dentist, talk about the different things, the filling, drilling and all that you know, going to the pharmacy, going to the school, anything and just little things like that, and it's done very well. I mean, for the podcaster in the top half percent and it like that one with the audio and the videos like hit over two million, like you know. It's, it's insane, like an Irish guy, keep teaching people Polish, you know, but it's it's working on. I think it's my style of learning and so I kind of what I want to do, I just want to have conversations with people. So that was the Polish one.
Speaker 2:Next one was my. My pet one was the awakening, which is exposing fraud and corruption, but with solutions. And I mean I've had Mickey Willis on the show, I've had David Ike, dr Peter McCullough, sherry Tendon. But my main thing is because there's a lot of people Like, even if you look at the news or any of these things, everyone knows is doom and gloom and all I don't want people to have that. There's no hope for humanity. So it's always what can we do? What's the solution? How can we make this better? And that's the purpose of that bad guess. That's kind of.
Speaker 1:I like the fact that you've started multiple podcasts and it's all been, you know, personal, free. So is that like a best practice for For people that you interact with to say, hey, I want to start a podcast, you know, should they just really just look within the framework of their own life and, you know, try to, you know, be authentic and share that with the world? Is that? Is that what you do? I?
Speaker 2:I think it's. It makes it a lot more enjoyable. So you know, like as somebody now that's a Overcame alcohol addiction and he's creating one for that and he's going setting up Clinics and advice for people and he's passion driven because you know it's helped him and there's others as well. It doesn't necessarily mean it has to be like that, but I think, a Lord throwing the tall, some people do three episodes, they're gone, they do 10 and that's enough.
Speaker 2:And I think a lot come into it thinking that they're going to be like Joe Rogan and you know, spotify is going to give me 200 million or 250 million Check and then they realize, hey, this is actually costing me money so I can encourage people going for the long haul. But do something that you love, because then you start interviewing people and you just really enjoy the conversation. So it doesn't become work. And even if you are editing it, like I mean I edit all my stuff myself. I don't do the shorts, that I somebody doing the shorts, but I edit it and I actually enjoy listening again to the podcast that I'm doing and so that in itself means that it it happens, it gets scheduled, it gets done and I keep doing it and like Some of them are saying, really like that wouldn't you call all some of them and you're done enough? And it's like, as long as I enjoy it and I know there's benefit to people, why not keep going?
Speaker 1:Yeah, if it's, if it's something enjoyable is, it's not work. You know it's your passion. What, what would you say like, what are some of the initial challenges that you, that people experience when they start a podcast? Because I mean, you know, we all want that instant success and I want that success. I mean it's great that your podcast has been that successful and hopefully we'll get to some best practices in a moment. But what, what are some of the initial challenges that you personally have when you start?
Speaker 2:I think at the start I was interviewing people in person and what happened is most people like it. They were excited because it was their very first podcast. But the thing is it was taking a lot of time because I mean, when I prepare for podcasts now it usually is it's an hour I prepare. Sometimes it can be a bit more, maybe two hours, but I can usually prepare decent in an hour, based on the farms that I get them to do and everything. So I make it easy for me to find all the information and prepare and so, like that was one of the things that. But when you're meeting the people, it was taking four hours because you were chit-chatting for us, making them relax. They were nervous, like they're like going on a podcast, so and then they might stay around later, you might go for a meal, it was like in early a day and that was grand but one.
Speaker 2:But you couldn't do that and you were talking about the editing there as a like, at one stage I was editing the audio because, like, I have a few that are on Spotify but Spotify didn't start to do in the video and you can't put up an edited audio and the video and I just put them up as is. I mean I add the intro and the outro and unless something happens in between the odd time, something will go wrong. But I put them up as is and I've noticed that, like most of the ones, like I listened to Patrick Pitt, david, I listened to Joe Rogan some of the Joe Rogan saw they're raw, they're just raw mode as they are. You know, they're not like seriously edited and it's like I think we spend so much time creating all like I mean I saw the way that you do the introduction and everything with the video. It looks really good. But I mean, how much time is that taking? You know? Is it because what I, what I noticed is at the start, when I was done one of the speaking podcast it was I was thinking maybe I'll double my audience if I put out two and it tripled. So better to get out.
Speaker 2:Because I mean, if the interview is good, like everyone's looking for the secret sauce dog on the spot, what's the magic button? And I've had people writing books, contact me and asking, hey, how do you do what you do? What's the real thing? And I said the first thing is have a really good interview because at the end of the day, you want your listeners to come back and if you're not entertaining them because, like I've seen people, like I've gave advice to some people and they were like saying this isn't working I said you're chitchatting at the start, you're going out, the weather here is this and you're you're like having five to 10 minutes just something. That's not relevant to me as a listener.
Speaker 2:And if you really care about the listeners and you're having the conversation and at the end, you're making sure that there's a bit, there's value for them, They'll not only come back, but there's a good chance they'll share as well. Look, that's one of the most important things I think is just make sure you put your energy into that. And the other thing is like you spend a lot of time preparing for an interview, as you mentioned, you're editing a lot, but how much time are you spending in marketing? And that's one thing that people aren't doing and it's something that's very important. You should put the same amount of time into your marketing and people. They just expect I'll just put it on my Facebook, I'll just put on my LinkedIn and we're done. Let's start on the next one.
Speaker 2:And the reality is you have to find groups that are like, say, whether it's on LinkedIn or on Facebook, find groups that would be your target at all. So, for example, my Polish one. I've got Polish in Chicago, polish in the UK, foreigners in much foreigners and Warsaw. I've like over 50 groups for that and then all my episodes, all my shots, are getting shared on them and even I put it on rumble. I put it on not just YouTube and that way then they're just it all adds up. So combined, the whole numbers grow and it's just. It can be time consuming, but the reality is when you do it right, you can do it fast. Just have systems in place and just be consistent when you do it.
Speaker 2:The other thing is, with the Polish one, I put it out Monday, wednesday and now I'm doing with my son as well, because I'm trying to target the kids, because my youngest child is 10 and I'm like, oh, why not? And it seems to be working because it's. It looks like it's going to go up about 50% in the last month and which is insane. I tried to get it. If I can get half a percent to 1% weekly, that's my kind of target. So then you're doubling it. You're just track, track all the time. So I have an Excel sheet and I have where I've all the different things, because you might forget to post it, you might forget the bullet on the rumble and you'll see the averages and you see the average going down and you know straight away it didn't do something wrong. And just by tracking these little things you make sure that you're consistent with what you're doing and with with the other podcast.
Speaker 2:I don't know they're not systemized that they go down on a Monday and Wednesday, they're just happy, as when I get time and everything and it it's. I tell all my clients try to have it that if you don't want a week, the exact same time every week, if it's too, try to, because the people that like your show will be waiting for it and excited for it and everything, and you don't want it that they're like. I wonder, has he got one now? And you know, shame on me for not doing that. With all of my try to like at the weekend, I tend to get one out for all of them, but the only one and it's the most successful is the Polish one and that's why I will never change the way that it is. So eventually I'm trying to make sure that I do them all like that.
Speaker 1:A lot of people do think marketing is simply, you know, putting stuff on social media. You know, you know because I have a little flow that I do now and I'm no social media expert, I'm no marketing expert. So those are the things that I'm trying to beef up for my podcast. So what you mentioned groups are these groups that you created or are you joining groups that are connected to your podcast like ideal audience?
Speaker 2:Exactly, they're created already. So it's like groups that are sharing everything with Polish or awakening, you know, like this freedom groups and stuff like that. So the awakening one I find out like this group's taught and will say agenda 21,. I joined that. So then I share that podcast with them. And then when you create shorts as well, because not everyone's going to listen to a podcast, but what most people do is if they're posting the shark, they just post the shark, that's it. What I'm doing is I'm doing the short and I have the link inside it, or, and as a comment, I'm posting the actual full episode.
Speaker 2:Because if you put the episode in the comment, in the post that you're doing, they don't show it to people. It's like the algorithm doesn't work. They're like oh no, no, we're not doing that for you. So you just kind of figure out okay, that's not working. So what will work? And what actually works better is a picture. You have the picture or something, so maybe your guest, and then underneath it you've got the thing and that, because people, you see that. I mean, I noticed that, like, if I have a picture me and my kid or just my kid yeah, you get 150 views. You put up an episode and it's like zero one and that's consistent across the board.
Speaker 2:Like I've done like 1300 interviews. I look at everyone's social media. That's across the board. Same with like tech, tech and all this like just very little engagements. So it's like, if it's easy to do, like, say, when you're doing is on YouTube, it's just a button, so that's grand.
Speaker 2:But what I found is like, use the hashtags, tag the guest, because I'm most like, they're like I have a form, so they're all okay. There's only one that didn't and they were working for somebody, so they didn't want people to know that they were doing that. But okay, most are happy with that, so they see it. So that means their audience see it. So, for example, my cryptopodcast I put something on Twitter doesn't get much, but because crypto is big in Twitter, they'd have massive audience and then they'd share it and that then gets a load. It could get like 1000 where the mind might get five or in a 10 or something like that.
Speaker 2:So by tagging the person, it helps as well. And I mean you've got the Instagram and if, like I was trying to build all these things and like, if it's not serving you and if it's sucking your energy, don't try to do 50 of them, just just try to get very good at some of them. So, like the Facebook has definitely helped me and it's worked. And another one when you're in the groups, what happens is you post the episode and you get people liking it. If you go into that and hit the where the buttons were, all the thumbs up bar so sometimes it might be 10, sometimes me, one might be 50, you can then invite them to your page and just by being consistent with that, your Facebook page then starts growing, which, in turn, when you're posting your stuff on it more or seen it and it's just all these little things all start adding up and you just see it improving and improving the whole thing.
Speaker 1:Yeah, I'm full transference. I'm not doing that, but everything that you broke down, I could see why that makes sense. Now what I do have been doing is on Instagram, like if I noticed someone likes a video, I'll send them a message saying, hey, thank you for the like. You know, strongly encourage you to follow something like that and again, it's, it's work, but probably 90% of the time that people say, oh great, and they end up following me so, but I haven't been tapping into the groups and that I think it's as a major way to expand your, your reach. So I really appreciate that. That's a good tip.
Speaker 2:And for sure, Like what a lot of times people get to a certain level and they outsource that. They outsource their social media, you can outsource creating shorts and things like that, but I would never outsource your comments and things like that, because nobody's at your level and they won't know when you should be engaging and what you should. Stay could actually hurt it. And I think when you're doing it yourself, once you're not constantly on it, just sit at certain times, like you know. First thing in the morning I'd go in and I'd just check all the stats and everything and then you just get on with other things and that way it'll just help your show.
Speaker 1:What about, you know, for me with my podcast? You know I'm in it from the long call because it's a passion of mine financial education and helping people with their finances and that's the money mindset. This is something I'm going to do regardless. It wasn't a money play, right. But you know, what would you say to someone who's not getting a lot of traction with their podcast and it's taking more time than what they think? So is there like a certain timeframe? You should start expecting some growth with your podcast. Is it a six month window? Is it two years? You need to go into it. When should you really, or is it a number of episodes? When should someone see that uptake before they say, okay, well, I should be a little bit further along than what I am.
Speaker 2:I think it goes back to the consistency that that will help with that. When people look at the and this is an important one, because a lot of people throwing the toll say there's 20 views and they're expecting a million because they're looking at all the big boys and they think it's normal and it's not because there's so many people out there doing not just podcasts but so many different things. And if you went into a room and 20 people appeared, you'd be delighted that you could have a conversation with 20 people and then next week there might be 21, or two leave and two more come in or whatever, but it's. And the problem is people think of nothing because they're not picturing it as people when they have the views. And it's like just like, start looking at your analytics as well and just watching the small little things you go. I thought this might be helping and I know a lot of people are trying to cover their costs because I mean, I was never doing it at the start for, you know, for money was just kind of a mission. But then it was like, okay, I'm paying for Zoom, I'm paying for this, I'm paying for that, and they started adding up.
Speaker 2:I say to people is your own service first is a good thing, and make sure you say it, don't you know? Like, tell people what you're doing and how they can reach you. So if you're helping people with the money and you're helping people with the real estate or something like that, and you've got some course or something, always say it and don't wait till the end. Say it at the start as well, because I do it at the start and always ask for the review, the five star rating. I mean I've got a lot like. It depends on what country you're looking at, but I remember seeing it was like 1500 on the Awakening and the speaking podcast and it makes a difference because, like, people then write lovely reviews. So what I do with that and not everyone does it when I see a beautiful review, I post it on my own Facebook and I posted on the page of that like, say, the Polish one, and it's just then.
Speaker 2:I love seeing these things, but what happens is you think your friends are all following you and they're doing it Like there's a lot of people that you know that are close, that you think they would listen to your podcast. They give you a thumbs up and a five star rating.
Speaker 2:They haven't even turned it on and you'd be shocked if you talk to somebody a year later and they're like no, I haven't just like, ask everyone. Like I remember I was selling I mean the fact that you're in Reelist. I remember I was selling a property and the guys were asking me what are you doing? They said, hey, podcast in it. I got them both, opened their phones and give me a five star rating. After I had sold the 10 of them in Toast building. It was one of the last things that we left on there on our stuff, but I asked them and I wasn't afraid to ask that. So if you ask, all it's going to do is get more people to see it and just keep being brave and doing that. Like you know, if you've got your kids, have your kids actually given you a rating on it? You know, just loose and get people to give you honest feedback as well. Have a circle of people that will go. You could do this. It doesn't mean you have to take it on board. Sometimes I mean, like I use my hands a lot like and I had somebody cousin going, oh, I should could just stop your hands moving. I said, well, I've got millions of downloads. Whatever I'm doing, it seems to work. So I'm not changing up, so have people that can tell you, because don't let the ego get in the way. At the end of the day, you want to get as much tips as you can Because, like that one little thing, like the sound quality and everything.
Speaker 2:I mean I listened to some of my earlier episodes and I cringe, like the Polish one, like I don't want to do drama, but it was like I was podcasting for a while, but the quality is very bad. I think sometimes like the phone will kick in or the mic will be on the camera and you forget to double check it. So now I always do a check beforehand and I make sure I do a sound check and everything and I go, ok, it's on this, it's on the earphones and everything. But like at that stage I didn't. And like one of them, the episodes is like over 40,000, but they're still going back listening. But when I listened to it I just like I couldn't take it down, because if I take it down and do it again, you lose that 40,000. So it doesn't make sense.
Speaker 1:You know you definitely open in my eyes on a lot of things to just relax and just let things just happen organically, right, you know, from not over editing. You know sometimes it's OK to put roar for a video, to just be agile when you hear feedback about the show and just being willing to make adjustments. You know we say it here in the States. I don't know if you ever heard of you know, fail fast. You know my boy should always say that when I work at this company it's like it's OK to fail. Just fail fast, get it out the way and be agile enough to put something new in place. So great, great information there. It's not going to happen fast. Everyone who's listening you know so.
Speaker 1:You know Roy is pretty much breaking it down Like, hey, this is, this is a slow but steady process which you're actually getting real people. You know real people that want to engage what's your content, listen and look forward to what you really want to talk about week over week. So I think that's more important to have, you know, a smaller engaged audience versus this large audience that's just passively like oh, I like it here and there, to really have people that are fans of what you do. I think it's really important. That's what I'm here for. I want to get people look forward to, week over week here, what, what I put out there, and it's just a process. So how do people make money? You know the monetization part. We hear the Joe Rogan's right, the $200 million, but you know, can someone make you know, a good living salary being a full time podcaster, and you know what is some monetization tactics and strategies that you could talk about.
Speaker 2:So, like, as I say, one is, whatever profession you're doing is definitely the first one. So if you're a coach or consultant or whatever, you will get clients from that because there will be people that listen and they come to. For example, we've got with the Polish, like the school, based on us saying if you want to get lessons, just go to the school, if between 10 and 20% of their clients is coming from the podcast which are you know. And the other thing then is like you can have your website and you can have sponsor or if you have a bulk or something you can have on your website, the different things you're doing. Some people do merchandise and I was playing around with that and that works with some people and it looks good. It's. If you're, if you're doing things like that, at least you're offering it and people you know can can get it, it pays. There's also donation buttons. I mean I've had people like I stopped saying it, you know. But I think the person that I know that does the best is blind boy. So that's an Irish guy. He's, you know. He gets 10 million downloads for a very famous guy. He wears a plastic bag because he doesn't want people to know. So he's just doing audio only. But when he's doing interviews he said he wants to go to the shop with nobody knowing who he is. So he's always done that and on every episode he says I'm doing this on a model of songness, so if you can afford to pay, you can go to Patreon, and if you can't, don't worry about it. The people that can are covering the people that can't, and he kind of says that on every show and he's got over 5000. Donate I mean the minimum is like five, so he's doing very well just on that alone, and some people might be giving more.
Speaker 2:I've got donations. At times it's not consistent, but sometimes people, if they keep saying it, they might actually get the people that are donating. And sometimes you can have additional content or special just for people that are on a separate tier for that. So that's one of the ways, like you can do partnerships with clients and also like I'm working with clients and it's like you get them leads and Just you can get a share on that and you can start promoting or Like, just just like sponsorship. So if you want some numbers go up, you can have a sponsorship page. So, like what I have on my website is I've like the sponsors at the end, but then I can put them on the side of the each episode as well and you get. You get paid for that and it's like you can play around with it like I was doing.
Speaker 2:It at one Station was like nobody biting here, just reduced the price even if you've enough, really go cheap. But eventually you get to a stage where, okay, they're staying in, let's increase it a bit and, like I use a form. So on my form I'm asking people do you want this, do you want that? You want to start the podcast? You want to do this? And they're clicking yes, he interested in the sponsorship. So I'm not selling. They're actually after asking based on my form. So I make it easy.
Speaker 2:There's insert. So normally the way like when people are putting in, add on the start, the midway, or it's normally per thousand that's the way they calculate and it can be like from 10 bucks to 40 bucks. I don't do that because it's kind of it's it's gonna be hard to find, but I think in America there will be ones that might match and it depending on your numbers. But this people are making good money from that as well, and some of the platforms that you use. They pay people like which. Like, say, pod bean, they can digitally insert your ad in other places and vice versa, and you can get checks from that and affiliates as well as another good way.
Speaker 2:So like, for example, I had one how to win in court with over lawyer guys, been on the show a few times, we done a live one with him and and I have an affiliate link with him. So when people buy, he's like 250, 250 dollars. I get 50 dollars and I've got. You know. It's sometimes it's like another check, another check and it's like at that one stage it was kind of like Okay, this is covering my outgoans. And then eventually it's like I can do something with this and it's like you just guide it and you can. You can make a decent living. But don't expect that. You just Turn on your microphone, you do it. So one in a state, all right, they going thrown in the toilet. You've got a job to start building it and doing it and you know How's something else that's gonna feed you. But eventually I think you just you learn the skills, you get the numbers and it definitely can cover your, your living expenses and decent.
Speaker 1:Is there like a minimum number of downloads before you can even start entertaining?
Speaker 2:You know sponsorships like do I need 10,000 downloads first, per episode, or I've heard of people, like, with just 200, and they start doing it because, like, you can get people in early and go listen, this is what I'm doing. And if they start looking at your stuff and you know, like, for example, on your YouTube you've got over 10,000 subs, you've. So they see the numbers, they see how professionally, where, how you're doing the video, so they kind of go, hey, this guy's going to be building, let's get in early here and we get a good rate and we'll have a long-term commitment and you're going to respect them for that as well. You're not going to kick them out later and go awesome, but the next guy that comes in your be could be twice, three dimes the price. So, like, and and there's even platforms out there that you can go to, that kind of tell you who's who sponsors and what they're looking for, and you can start pitching. So there's a few platforms as well that do that kind of thing.
Speaker 2:So Make it a mission to think of ways how to make money. Like you can go into the AI and ask how can I monetize my podcast? Then you get 200 options if you keep asking it and you can apply all of it and no such as ways as it. But I think you just try to look at you just kind of. You consciously decide I want to start making money on my podcast because I'm giving value and I deserve it, instead of thinking living in whole. Because you know hope is not a strategy.
Speaker 1:Yeah, I think you, you know you giving me a lot of food for thought. Let me say that you know, because you know right now, you know you get so caught up in the creative and the passion work, which is all things that will help me sustain and do it when it's good days and bad days. But just how I market and how I monetize, those are things that I need to expand on. Anybody that's listening you know that. You know maybe started a podcast or thinking about it. Come to the table and really start thinking about all these different lanes and not just, oh, I want to do this and I want to do that, but really focus on making it truly a business, you know, and let the sky be the limit. Um, I want to talk about before we wrap up. I want to talk a little bit about. You know your coaching. So, best podcast coach, how do you support podcasters in particular with their growth and development goals? Like, how does your program work? So?
Speaker 2:well they've got is they've got like an Online that people can just do it themselves, where I record a lot of the stuff they said. But I go into more detail and I've got a few kind of Excel sheets and things like that. When I'm doing one-on-one, I I don't just said this is the way we're doing it. I Cater for the personality at the person, because some people they're perfectionist and they take their time and they'll spend a week or two weeks Making sure the law goes right and everything, and I give them all the tips and domain names and everything does a lot. You know, there's a lot of different things, but they're not mad and the editing it's all okay to do. They don't fare it, but just. And there's other people they're like they want to, okay, next, next, next, and that's good as well.
Speaker 2:So I'll work with the people, whatever personality they are, and Like there's some note, they want me like doing the social media from, so I'm doing all the heavy work from as well. They don't want to do this one of the podcasting. Hey, you do this and that's how you can get clients as well. You can kind of that. You do everything for them. They just create the work. But I believe that when you put the energy behind what you're doing and you know you're helping people I don't know I say karmic value or whatever but I believe that one year actually really doing right, your life becomes a lot better. I think it's just kind of start getting working over a hundred times better for you.
Speaker 1:Well felt, you get the fulfillment. You know like. You know gratification, like you know money is. You know, not everything right it's. It's really about Empowering you to do some of the things that you really want to do. You know, because you can't, when you're going, you can't take the money with, right, but the lifestyle that you want to live and how you want to, you know, give back Sometimes we do. You need the money because the money allows you to afford you the time. So money-focused podcast is not To be greedy, is to think differently, so that your money can work for you while you're doing the real work that you wanted.
Speaker 2:That's, that's what I want, yeah, perfect, beautiful, and like this one thing as well, and it's probably happened to you like this time that you interview people and it'll change your mindset because we all have a belief system Based on our upbringing and everything. And somebody come along and there's, they throw a curveball and you kind of go that's not what I kind of believe to write, and you like because I even said to be loved Just because I say something doesn't mean that that's true, but like, just kind of investigate and start looking at it and then I'll go in. I read the book and it's like I, you know whether it's on health and stuff like that. That's, my life has changed a lot based on guests that they come on. So even if it wasn't monetizing, if I look at what I have benefited from just guests coming on, having decent conversations and then sharing their knowledge, it's worked. It for that alone.
Speaker 1:I bet I mean cuz how many episodes you probably recorded, over a thousand, I mean turn.
Speaker 2:I'm what I mean. Idea does over 30, nearly 1300 release, but I mean there's so many in the backlog. Yes, yeah, it's nearly 1400 probably, I suppose. Yeah, I mean every guest.
Speaker 1:I truly love the conversation and in the whole point is To say, hey, you know, I have an expertise in one area and give my audience an opportunity to this, listen to different viewpoints and insights across the globe is. I mean, you're my friend now and we're in a different country, so I mean and, but we're connected. So the human race is connected, no matter where you're at, and I just really appreciate you. You know taking the time to, you know talk to us on the show and what final thoughts or final advice you can give to the audience, and then, lastly, share how we can reach you, whether it be your website, social media. I would love for you to share that before we close out.
Speaker 2:I I would just say find a passion or a skill set. If you've got something that you're good at, that could be gardening, it could be a fantastic gardener why not share that knowledge with people? Because, like, I don't have green fingers and but I love seeing a beautiful garden and no matter what you're doing, if you've got a skill set, make that be the podcast and even like even if you say I've got much time, sometimes people are doing one every two weeks and that's okay as well, cause if people like it, they'll follow it and then you'll find oh, I'm actually enjoying this and the passion. So I just said, if you have a skill set or you have something that you can bring to the world, even if it's financial, that you're helping people keep the money in their pocket and say they're giving it to Uncle Sam, why not share that? And you know you're helping more people. You might never see them, but like the ripple effect and even like I know there's a lot of people that I've helped start, but I know that they've helped other people start who've, in turn, helped other people start.
Speaker 2:You don't know how somebody then create a podcast that's helping you know, a thousand homeless people, cause that's the way it works the ripple effect is going on. So if you have a skill set, or just even if you don't, then you'd like to. You can go on to YouTube, you can go on to you know a rumble bitch, you can start learning anything. You can do a Udemy course cheap. You know, wait till they do their selling and 10 bucks you can get a Udemy course and then you start teaching that and then, as you're teaching it and you're doing the episodes, just start researching further for the next ones, cause people will appreciate that You're making life easy. So this is what it is Just bring what you've got to the world to help others.
Speaker 1:Great, great information, and how can we reach you?
Speaker 2:So all my podcasts are on bio and the coaching and all that biolink slash podcaster. All my social is right calling cause LinkedIn and Facebook and everything and I connect with anybody on LinkedIn. So but biolink slash podcaster, you'll find everything.
Speaker 1:Perfect, perfect, and I'll make sure to include it in the show notes. Really appreciate you this one. Say thank you one more time and we're out. Thank you very much for the appreciate, roy. It's been an enlightening conversation filled with invaluable insights into the art and science of podcasting. So thank you again for taking the time to share your expertise and experience with us and listeners, to explore further and to harness that full potential that you're looking for with your podcasting efforts. Don't forget to visit bestpodcastcoachorg and also check me out on my website, mosestementorcom, and also go on YouTube and subscribe to mosestementoracet. So I really appreciate you listening in and until next time, stay motivated and stay focused and keep pushing the boundaries on what your podcast can achieve. We out Peace, редbean Reading.