Building a Personal Brand and Podcast Empire with Erik Cabral

Erik Cabral shares his journey from a stable marketing career to becoming a trailblazer in content creation and podcasting. In this episode, Erik reveals how authenticity and transparency became the cornerstone of his multimillion-dollar ventures. He walks us through the creation of a magnetic personal brand and the unexpected pivot to establishing a successful podcast agency. Highlighting the power of networking, Erik underscores that your network is indeed your net worth. We also discuss the importance of delegation and building reliable teams, providing invaluable insights for anyone looking to enhance their branding and podcasting skills. Erik wraps up with actionable tips and a special resource for content creators, available at ericcabral.co/guide, ideal for those eager to connect deeply with their audience and foster a fulfilling professional life.

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Transcript

Speaker 1: 0:24

Welcome to the Money Focus Podcast. I'm your host, moses the Mentor, and on this episode, I'm thrilled to welcome Eric Cabral. He's a master of branding and podcasting and he turned this entrepreneurial journey into a symphony of successful businesses, from launching top-rated podcasts to amplifying the reach of major brands. Eric's story is a blueprint for any aspiring entrepreneur, so let's dive into his insights and his experiences. Let's go All right. Thank you, eric, for joining Money Focus Podcast. Really appreciate you taking time out of your busy schedule. First thing I want to ask you is to walk us through your career journey, your professional journey, ultimately how you started your business. So the floor is yours.

Speaker 2: 1:10

I appreciate you, moises, as far as giving me the time and space here. I'm honored man to be on your show Happy to chat. So you know I don't want to bore the listeners with a long. You know, hey, you know back, hey, back in my day things are this way. But what I want to do share is, if you're in this predicament that I was in, basically you were in a W-2 and you are in a W-2 and you do think about it and you look out the window and you dream about someday I'm going to own a business Well, that was me for 21 years, you know, dipping my toe in and failing because I had the capital to just piss away, because you know jobs would allow me time to do these things on the side.

Speaker 2: 2:00

But what eventually I found out after 21 years is I didn't have something that was really, really I wasn't clear on and that was a purpose and a passion to do, something that I really really wanted to do and I didn't know what that was. So the second time I was laid off on my job, I took that opportunity. Driving to my job. I had three months to think about it before we shuttered, and I'm listening to Robert Kiyosaki as I'm driving down the New Jersey Turnpike it was an hour and a half commute each way, so it was a lot of books that I was able to listen to and he starts talking about financial freedom. That was a term I had never heard in my life Talking about financial. I'd never heard in my life talking about financial illiteracy. I was like, and every time he, as he was describing this Moses, I was like that's me, that, though, that is my parents, that's me currently, and currently my parents and however many generations.

Speaker 2: 3:00

And I just started getting so angry. As I'm driving, I'm probably doing 90 miles an hour and at some point I catch myself, I'm punching the steering wheel out of frustration but inspiration to now do something with my life. And that was it, man. I got to the job and I was like I'm not going to take another job, like I am quitting this industry forever. And that industry was creative design, creative and marketing and advertising. I had done it all my life and I knew it like the back of my hand. So people were like, yeah, what's going on, man? You're not going to take another job Because I had another job offer to do basically the same thing I was doing building creative teams, but now I had to fly from Chicago to New York City and New York City to Chicago. They wanted me to do that like two to three times a month and I was like I'm not doing this Moises.

Speaker 2: 4:00

So I was like praying and thinking I wasn't praying, but today, me now I would like praying and thinking I wasn't praying, but today, me, now, I would be praying. But of course I was thinking about how do I get out of this? And that was just pulling the trigger and say I'm just going to become a real estate investor.

Speaker 1: 4:15

That's what brought me here, you know. I mean I can understand how scary that can be and when you mentioned that, people were just a little bit confused like hey, why are you not taking this job? That's that whole shift in your mindset because people feel like the only way you can survive is to have a job. So they looked at you like you're crazy, you know. But it did take some time and I'm sure you had some hurdles along the way. So what were some of the challenges that you had when you transitioned from that stable job in marketing creative space to being a full-time entrepreneur?

Speaker 2: 4:51

I'm going to share something that I found out recently. So you know that's when you find out a lot of the things you weren't clear on, because you're in it right, you're in the mess, you're in the moment, so you don't really have an opportunity to reflect. So I'm going to reflect on the past six, seven years that there was something called the Dunning-Kruger effect. Have you ever heard of it? So there's a story of a guy who robbed a bank and I forget his name His name is not Dunning or Kruger, but these are the two psychoanalysts that coined this phrase. Because he got home and figured he got away with it. And the door. They knock it on the door and they're like you're under arrest. He's like for what? He's like you just robbed First National Bank or whatever it was. He's like how do you know? And they're like we caught you on camera, man, what are you talking about? And he goes but you shouldn't have seen me.

Speaker 2: 5:45

I put lemon, I put lemon juice, I got lemon water here, I put lemon juice all over my face. So prior, earlier in that day, he was with his daughter and you could actually write a letter in invisible ink If you dip your pen or something a stick in lemon juice you can actually write on paper and you can't see it. But if you shy and put heat to it, you could then read it. So this guy thought that he would get away with it by putting lemon juice on his face, and his face would be you know, you couldn't see it on video, so that right there they coined the Dunning-Kruger effect, like you know enough, but you don't know enough. And he suffered from that and I suffered from that for the first two, three, four, even five years, where I was just so excited to be here. I was just so excited I'm going to do sexy entrepreneurism and I'm going to do the grind hustle. Gary V, do all the things, robert Kiyosaki. I'm going to ball and be like Trump and buy apartment buildings.

Speaker 2: 6:45

And yes, I did some of those things along the way, but I didn't know what I didn't know. Nobody told me. I helped to build multimillion dollar businesses, but I didn't assemble the whole team on my own. I didn't have the financial backing of billion dollar corporations. I didn't have the ability to pay people six figures. I was working with people who had high paying salaries. Yes, they were asking and doing the things that I was asking them to do and we were a team, but for me to assemble my own team, that costs money. It was a lot of things that cost money, so in hindsight I spent well over six. I spent the large majority of our savings to get to where I am. It's scary, man. It still is scary, so but you.

Speaker 1: 7:34

You ultimately made it right. So what was something right? The good thing you survived, right? You not only made it in real estate, but you transitioned back into the creative world, where you worked as an employee, but now you have your own creative businesses yourself. So talk to us about how that transition happened. When you were in real estate, you did well enough and then you said hey, I'm going to go back into my marketing and brand building.

Speaker 2: 8:05

Yeah, that wasn't by design for sure. It was kind of an accident and a necessity as I was building my portfolio and as I was networking, because I found that you had to network. I was mainly networking so that I could learn from people, like starting a podcast like this so that I could pick brains and, you know, get free education basically. But what I didn't realize I was doing at the time was forming really strong relationships through these deep, you know 45 minutes, sometimes two hour conversations where you know I was able to create friendships with people on my podcast or the networking events.

Speaker 2: 8:44

I was doing live streams and people would think it was a podcast because there were cameras and there were microphones and lights and people go get on Eric's podcast. But I was live streaming on Facebook and I became like the podcast guy. So I took ownership over that and said, okay, let me be this multimedia guy, because my creative agency does logos, branding, marketing, websites, social media, things like that. But it didn't do podcasting. But one person from a real estate meetup said, hey, I love what you're doing, man, can you start a podcast for me? And then that me became we and all of a sudden I'm like wait, I have two, three, four, five people. I can't edit all these podcasts, so I started hiring people and all of a sudden shifted everything in 2021 to a full-blown podcast agency. So yeah, it wasn't my design, for sure.

Speaker 1: 9:33

I mean, operating one podcast is hard enough, so I can only imagine you definitely needed that added support. So what would you say is some strategies to help people define and build their brand. You know, and I'm all ears because you know, I started Moses the Mentor in 2023. It's now 2024. I have my Money Focus podcast. So talk to us about some strategies that you know people can implement when they start a business.

Speaker 2: 10:07

I wish I got this advice when I started, and I give this, I sing this and shout this from the mountaintops at all times, before you start anything or before you even start turning the cameras and the mics on and you have a business. Be really, really crystal clear on who you are, because what happens is you start to put a version of yourself that isn't real out there. You start to talk about things that you don't know much about, and that's okay, but at least, at the very least, be transparent that you're learning this way. It doesn't seem like you know you're. You know how all these wannabe influencers and YouTubers start talking about things. They're like you know financial freedom. They're 22 years old, you know. It's like okay, really, do you have financial freedom? You even know what that means.

Speaker 2: 10:55

There's things like that where I and I was guilty of a lot of these things, like the whole Dunning-Kruger effect, and what I've learned over time is when I step into whole Dunning-Kruger effect and what I've learned over time is, when I step into, actually find out first who I am and what I represent and what are my core beliefs, what's my belief system, what are my core values. That's when the rubber started meeting the road. That, plus vulnerability and sharing people like hey, I'm new with this, like you did before the mics turned on, you say hey, eric, man, I'm new with this, I'm here to learn. That's exactly how I stepped to the plate and I recommend anyone and everyone to not brag about things you don't know or share a version of yourself that isn't real, because what happens over time is people who do watch your stuff eventually meet you in person and they're like something's off.

Speaker 2: 11:47

There's a disconnect. Like that guy that I met in person is an asshole and the guy that I like on social. He seems like a cool guy. Where's the disconnect? Or he's talking about faith on his podcast, but meanwhile he's dropping F-bombs and talking about women and doing all the. There's a disconnect, so that disconnect automatically creates distrust, and that's not what we want to do. We want to create trust.

Speaker 1: 12:13

Yeah, no, I agree with that. When I started my YouTube channel, I spoke exclusively about rental properties because that's my expertise. And when I flipped the switch and said, hey, you know what Not everyone wants to have rental properties number one. And in real estate, there's so many different ways you can make money that I'm not an expert in right. So it'd be a perfect opportunity to learn from my guests and also share with my audience at the same time. So I a hundred percent agree that that's a good way to kind of show your value overall, to show that you're not an expert in everything, Right.

Speaker 2: 12:54

For sure. So there, there is a framework that I follow and that I advise people, at the very least, 12 months, of creating content. So to let you know what I did in real time, this is how it happened. I decided from 2018 to 2021, I was all in on social. I was Facebook, live, youtube, you name it. I was on everything and I was always advertising my lifestyle Not necessarily my home life, just a little bit here and there but I never featured my kids and my wife and stuff. It just didn't seem right with my brand and what I wanted to do. But I was documenting the journey, as Gary says, gary Vaynerchuk and every day I would show myself at properties or someone else's properties and doing things that I would hope to inspire others to do, which it worked right. People would come and invest in us, but then it got to the point Moses, I was burned out. I was like in us. But then it got to the point Moses, I was burned out. I was like what does it feel like if I take three months off social? Three months became six months, six months became 12, all of a sudden, 12 became 24. Now I'm blessed that I have a team to do my socials. I'm blessed that I have a podcast where it creates content for me consistently, because I can have conversations offline like this, and then my team will chop everything up. So it still looks like I'm active, but I, as an individual, decided to turn it off Like I don't want to live my life always thinking about this is an Instagram moment, or you know. I just didn't like the way it was intruding on my life, and not just my life, but in my mental state. I wanted to be present. So here's the thing that I did and it worked. Just spoiler it. And it worked. And now I'm preaching this to the choir and everybody who listens and everybody who comes in within my community.

Speaker 2: 14:53

You need to be crystal clear, as I said earlier on, who you are, what you do, who you serve and how you serve them in your unique way, and put those into buckets right. So let's just use a really simple example faith, family and finance right. Those could be three really good buckets, and if you're going to turn on the camera and post something, you can ask yourself the question and look at those three things and go does this fall under faith, family or finance? If it doesn't, I'm not posting, I'm not going to go live. Family or finance, if it doesn't, I'm not posting, I'm not going to go live.

Speaker 2: 15:32

And then what happens over time, moses, is that people start to get real clear on what you do and how you do it. Because you're clear on what you do and how you do it, don't fall into the trap of posting everything, like I did, because then at some point someone's going to come up to you and say I love your content, man, but what do you do again? And that was constant for me. I was confusing everybody. Does that make sense?

Speaker 1: 15:54

Yeah, no, it makes sense. It sounds like just using me as a base study for rental properties, for example, like you know, there's times where I'm simply reviewing a maintenance request because I do I manage my properties remotely. I could easily show that right, show how easy I actually can coordinate a repair from my computer. Do I normally post that? No, but it also adds a layer to say, okay, well, I know Moses has a podcast, I know Moses has rental properties, also know that Moses manages rental properties from his computer in Atlanta and his properties are in Cleveland. So it's adding layers to it. Then, when I do my site visits and I go, maybe two, three times a year, hey, I'm at the property. You see what I'm saying. So I think those are the things I can add to it to build more continuity to what I present as a whole to my audience. So that's what I took from what you just said, 100%.

Speaker 2: 17:02

One bucket for you, which is a big one, so a lot of things can fall under this umbrella. It's real estate investing. So if you say I'm interested in potentially posting or I know this is valuable to my audience, I'm adding value to their life by posting how I managed my properties virtually that falls under the real estate investing bucket. So for sure, 100% just all day post about that stuff too. What I'm talking about is when my friends start posting because they're going into a cold plunge or a sauna. And then they asked me later why does everybody keep asking me, how do I do a DIY cold plunge? Because you keep posting about it. And I'm like, oh damn. I'm like, are you building a lifestyle brand? I go, no, then stop posting about it. That's what I'm talking about. But your thing is like it's in the bucket, it's in the wheelhouse.

Speaker 1: 17:57

So yeah, for sure. So talk to me about you know again, because I'm you know, I'm not even a year in with my podcast but talk to me about how your podcast actually helped your business grow overall. Like, how's that experience been?

Speaker 2: 18:10

I have so many stories, um, but I'll pick one of the most visible guys uh, uh, uh, I I was blessed to, to be a part of, and still part of, the Gary you know, we call it the Vaynerverse, um, and once I got in, it was, I think, 2018, I met him and then 2019, I joined, uh uh, the community and getting on his podcast and doing all the things that that was a goal of mine. Like, oh, when I got into business, I followed and watched him and he said document the journey. And I did it and I was like someday, somehow I'm going to get into his circle and we're going to, you know, create content together. And we did multiple times and I still create content with his C-suite. If I didn't have a podcast, that would never have happened. I wouldn't be producing the Chief Heart Officers podcast, claude Silver, we wouldn't be friends.

Speaker 2: 19:11

The podcast created so many opportunities beyond my imagination outside of. Well, I just want to learn and I just want to get close to these people who would normally say no to a cup of coffee but say yes to being a guest on my podcast. That was really its true intention. At first it was a selfish one. I just want to get this guy for an hour and I got to pick his brain, but no, it started creating all these other opportunities people turning into clients, people turning into business partners, people helping grow in another business, being a part of another business, being a part of the Vaynerverse, just things like that man. It's crazy. It adds another layer of validation and street cred when you have a podcast, especially when you've had one as long as I have, you know, since 2018. So, yeah, I mean it's a no brainer for anybody. If you're ever thinking about starting a podcast, definitely start one. It's never too late.

Speaker 1: 20:35

Yeah, as a follow up to that, because I mean, you've had your podcast since 2018. Did you ever have a moment, especially early on, where you said, hey, is this worth it? You know all the time, this is a lot.

Speaker 2: 20:48

I do it now. I probably asked myself that yesterday.

Speaker 1: 20:52

It's hard. I wouldn't tell people it is. It is you. For me, personally, I love interacting with people like Eric. I love sharing information. That's what gets me motivated to keep producing it. But you know, if you're looking for instant success, instant revenue, it's just not that you know. So you know, I want to get to the point where I can be to Eric's status, but getting out of the bed to do it and edit and listen to yourself over and over and post and do this, it's a lot of work.

Speaker 2: 21:25

I'm going to share something with you that you'll really, really relate to. When we buy properties, right, whether it's single family, multifamily, whatever it is what's one of the first pieces of advice an OG real estate investor will say to you?

Speaker 1: 21:38

as far as management, as far as managing the property, if you want to self-manage as far as like Self-manager or property manager.

Speaker 2: 21:46

They typically will say you should get a property manager Right, Don't manage it yourself.

Speaker 1: 21:51

Right, especially if you want to scale.

Speaker 2: 21:54

Now, you were giving that advice? I was giving that advice. Unfortunately, I decided to manage myself, like you.

Speaker 1: 22:02

Me too, of course giving that advice.

Speaker 2: 22:03

Unfortunately, I decided to manage myself, like you, but the intention was always like when I get a ton of properties, then I'll pass it off. That hasn't happened for me. But here's the thing. It's exactly the same with podcasting. Podcasting is the apartment complex. It's an asset. Right, you're growing the asset to eventually have some value. Right now it's value to the listener, but eventually it could be monetary value.

Speaker 2: 22:22

Now, in order to remove the friction, in order for you to love it and not hate it, you have to get rid of the tenants. You have to get rid of the toilet changing and the changing of the locks by the processes, the systems. All of that has to get passed on to someone else, whether that's a VA or another. I'm blessed to have my own team. That's how it started. But I think the thing that makes it really, really hard for us is when we do it all ourselves. At some point the plan has to be when do I pass this off? When do I hand off? When do I develop the systems and processes that I've created for myself to not just boop? Here's my VA. He's going to do it. Now that I've created for myself to not just boop here's my VA. He's going to do it now, and then it becomes a little easier because all you have to do is show up. It's just the talent.

Speaker 1: 23:06

Exactly, you know, you're the Jay Leno, you're the talent.

Speaker 2: 23:10

Or the David Letterman, you're also the producer, because you have to give feedback right. The VA doesn't know your brand voice and what the importance of this particular guest over the other. So you're still involvement, but at least you're not in the nitty-gritty and you're not, like you said, listening to yourself over and over and over. At least just give that to someone else, yeah yeah, absolutely.

Speaker 1: 23:33

Um, yeah, sure, I I at some point for sure that that definitely will be the plan to offload some of that.

Speaker 1: 23:42

But you know it's great to you know, as far as the benefits of the podcast that we talked about, as far as meeting people, collaborating with people like you know, folks that I've interviewed so far, that I've met through social media or YouTube or something like that, where I was truly a fan of their work, that now I can pick up the phone and reach out to them and say, hey, man, I got a question about this, I got you know, and I just think that's really cool and I try to present, even though I'm new into this.

Speaker 1: 24:15

But I want to be very professional, I want to be very conscious of people's time and talents. So I think anybody that's starting a podcast don't just go out there and not be prepared. You know what I'm saying. Like, don't just say, hey, I'm just going to hit record and and and just let it, let it ride. You know I've really studied my guests, I really take the time to prepare and understand why they fit on the show and hopefully that comes across to my guests. So far it's come across that way, so it's an added effort for sure, but if you're looking at doing this for the long haul, it's all worth it because it's relationship building.

Speaker 2: 24:53

Absolutely.

Speaker 1: 24:53

This is a key question for me also. How do you measure the success of your podcast? Also?

Speaker 2: 25:00

how do you measure the success of your podcast? It's a good one. Because we're in the real estate space, roi is a very common term. What's the ROI on that deal versus that deal? What's my return on the investment? So I got very accustomed to answering that question when it came to in relation to podcasting and I'm like it doesn't really apply because it is all about building relationships. Building relationship towards that next business partner, that next investor, that next team member, whoever it is. It's expanding your network, which is critical to growing anything, especially your business. So I've coined the phrase and the new acronym.

Speaker 2: 25:43

Roi doesn't mean what we think it means in the podcasting space.

Speaker 2: 25:47

Roi means relationships, and we discussed that already and how it builds relationships and trust over time.

Speaker 2: 25:54

It opens the door to opportunities, as I mentioned with the Vayner thing in my world.

Speaker 2: 26:02

Opportunities, as I mentioned with the Vayner thing in my world, and then, eventually, the impact that it has on not just your life but on every single person that touches the podcast, even if it's one person that you enlighten to go now, invest and change their life, or you just shared with someone that, hey, I'm not the best at this, I'm failing, and then a business owner who was about to drive his car off a cliff because he was folding a company, but heard you this is a true story that happened to me. I'm not saying he was going to drive his car off a cliff, but he called me and said, hey, man, and he was in tears. And then I was in tears and telling me how you sharing how you folded a business and you had to fold it. He was like I thought I was alone. He's like I was feeling like a loser and I heard you talking about it. Thank you, that's what I'm talking about in terms of impact and that's what keeps me doing it every day.

Speaker 1: 26:50

Oh, amazing. And I love that you didn't mention money, because I think money can be the byproduct of those things you know, but it can't be at the front end, because if it's at the front end of why you're doing it, that's where people will give up not managing their own expectations, they're leading themselves down the road to disappointment.

Speaker 2: 27:17

Money comes in different ways and, as you mentioned, there's a guy named Garrett Gunderson. I heard him say it first, I don't know if he coined it, but money is the byproduct of value. So if you bring value to the table each and every time in everything you do, like a podcast, eventually you're going to become valuable enough where someone's going to pay you for something. So, just for example and this is not a humble, this is not a brag, this is like a humble, brag-ish thing Never in a billion years, honestly, would I have thought that I can charge $3,000 an hour to clients when I was in corporate America. What are you talking about? I think I would charge, at the most, $50 to $65 an hour when I was a creative director.

Speaker 2: 28:00

Because of the podcast, because of the brands that I built, because of the network and the reputation that I've created for myself over time and enough value that was given. People are like I value your time enough where I will plunk, plump this amount of money just to spend 60 minutes. So that's bananas to me. And I still thank God every day, and you know share with my wife, how humble I am by these opportunities that I have and I'm not saying that this is an everyday thing, you know this is occasionally someone will say, hey, can I spend some time with you for a specific consultation around something that I, specifically, am an expert at? So that's what I'm saying Opportunities and value over time, versus trying to do something that's just going to be like overnight. I'm going to start charging three, four grand. It's not going to happen overnight.

Speaker 1: 29:38

Right, and you only got that three thousand working your nine to five. Sure, no, I don't even know how much surgeons make.

Speaker 2: 29:46

Maybe that's what they make. But I know I spoke to a lawyer once and she's like hey, I heard about you. How much, uh, how does it cost to to you know, to get some consulting from you? And I said well, typically it's about three grand an hour. And she almost damn near hung up the phone on me she's like I don't even charge that much. I went went to law school for 2,200 years.

Speaker 1: 30:07

Hey, it's all about the investment. So if I come to you, if you have a track record of producing, you know or let's say, 10x and 20x in someone's business, for example, 3,000 is well worth it, you know. So it all depends. It's all in relation to what you're trying to get out of it. If I pay you 3000 and you put me in a position to make 3 million, that's 100% and I need to correct myself.

Speaker 2: 30:32

It's not 3000 an hour, it was 1500 in an hour. And then eventually I raised it to uh, to uh monthly calls that were an hour. It was three grand, yeah. So, yeah, I just wanted to correct myself. I'm like, yeah, no, it wasn't three grand per hour, because this is how I remember this the most I've ever paid for coaching was $1,500 for a coach in an hour. And I was like, how do I do that? And he was like, then just do it, just ask for it. And that's what I was like oh, snap, okay, he charges five grand now, by the way, for an hour.

Speaker 1: 31:06

With those high ticket coaches and they teach you how to market high ticket, and what I've heard is it's all about asking.

Speaker 2: 31:14

It is you know what I mean. To this day, sometimes battle with the feeling of self-worth. Sometimes I won't charge a Gary Vaynerchuk. He's like, hey, I want to hang out or can you help the community do something? I don't ask to get paid for that. Why not? Because it's still me from 2017 in corporate America. I'm like, oh, I'm a fan Versus like, oh, I know my value. Other people have paid for it, but it's a weird thing.

Speaker 2: 31:53

Man Chris Doe who's the mentor that I was talking about, by the way D-O talks about self-worth all the time, and it's something that we all struggle with, man especially. I didn't realize this, but when I was a kid, I got bullied a lot and there weren't a whole lot of Asians in the 70s and 80s in like upstate New York, and there was one point maybe multiple times, but I only remember this one where kids were throwing rocks at me, and I've healed from that At least, I believe I've healed from that. But through some work, um, I realize that's connected to self-worth. You know, being bullied as a kid can affect you as an adult, and when you're asking for raises or when you're asking clients for money, you don't feel you're worth it. And for anyone out there who's hearing this and you're connecting with that. I just want to let you know that you're worth it. We're all worth it.

Speaker 1: 32:46

Yeah, we're all worth it. You got to know your worth. Sure Part of the reason why you know. You know it's nothing wrong with having a job, a corporate job, but just think about. You know all the things you could accomplish doing it on your own. And if they can pay you $50 an hour, how much they're making you know. So that's where your worth comes in. You know you have to be able to know what value you bring to an organization, whether it's the salary that you're obtaining, or if you're starting your own business and you say, hey, I bring my talent and I can produce this value for you. And you say, hey, I bring my talent and I can produce this value for you. And in return, your investment is $3,000, $5,000, $10,000, whatever that dollar amount is, and you got to stand on it. This is your price regardless, because, at the end of the day, you have a business that you're operating, you have operating costs, you have overhead and this is what it costs.

Speaker 2: 33:42

The hardest people to convince your value is family. It is the homies you grew up with, like your college buddies, your high school buddies, I mean. Jesus went back to Nazareth and they were like who are you again? They're like yo. Who do you say you are? Get out of here.

Speaker 2: 34:03

It is really difficult to convince family that you are something else outside. You almost have to leave your town, your neighborhood, your country even to get that respect. But yeah, there's just so much tied into this we don't have enough time here to uncover it to this. We don't have enough time here to uncover it. But yeah, I think that people don't realize the value to me whenever I hire people is how much time are you saving me if I have to do this? Can I do this? No, or if I do this, how long will it take me? How much time?

Speaker 2: 34:39

So that's how I would recommend for people to value anyone in an organization or someone you're looking to hire, can you do what they do? And, if you can, how long would it take you versus how long it takes them? And then also, can you go do something else with that time? So I'm not going to go try to fix my sink, even though I probably can do it, it'll take me a while to figure it out. And then I got to go to youtube and figure it out and do it. I'm not 100 sure I could fix it right. I will pay the plumber 150 bucks to come here, fix it in five seconds. Then I can go have a conversation with you or someone else where I can go make money, versus you know the 150 bucks that I would save when I could go make three, four or five grand having a conversation with somebody opportunity close you costs.

Speaker 1: 35:24

You know that's, that's what it is. So, yeah, tell us about what's next for for your company. Uh, for your companies, your enterprises as a whole, what, what's next for you in the next few years?

Speaker 2: 35:38

Hoof. Um, so most likely I'm guessing a partnership with a much larger, much, much, much, much, much larger firm that everybody like a household type of name company, because there's only so much capital that we have as individuals. You know, you've done your research on me, you know, and I spent a lot of my capital to get me to where I am. But it's getting to the point where it's like, hey, I've gotten us here, how do I get there? Right, oh, I need to put in another million, $2 million, to invest in this company to get it to the 10 million, things like that. It's like I can't do that alone, right, we need people, we need support, we need capital, for sure, and sometimes we need a better person sitting in your seat. So right now I'm the CEO of On Air Brands, but honestly, I'm not the best person for this job.

Speaker 2: 36:33

There's somebody else in the Vayner organization, say, that can sit in my seat and turn this company into a $10 million company, things like that, where I'm like, I recognize that and I've had these conversations with them. They're like dude, that's a high level of awareness and humility for you to say that. I got no ego here. Please take my seat and grow this company because I've never experienced it. I've never done that before, so put someone else in there. They could do it way faster and probably cheaper than I ever can. So that's most likely and that's kind of where I've been planning. But then also, outside of the podcast production and YouTube launches, I'm all about what we've been jamming on as far as, like, gaining clarity in your message, like who you serve and how you serve them. That's a company or at least a part of the company called Be your Brand. It's all about personal branding and launching your personal brand with clarity so that if you have clarity, your clients have clarity on what you do and how you help them. That's what I'm all about.

Speaker 1: 37:33

What about writing a book? Sounds like you need to write a book, man. I appreciate that so much.

Speaker 2: 37:39

Thank you for the validation. For sure, moses, it's a book. So everything I just mentioned to you with Be your Brand started as a book, because you may know him good buddy of mine in the real estate space, matt Faircloth, said to me you know, I was having a little barbecue and he's like when are you writing your book, bro? And I was like you're telling me I should write a book. Like I look up to you, you have a book, and he's like, yeah, and he's like it's going to be about podcasting. I was like why would it be about podcasting? He's like because that's all you talk about. I'm like I do.

Speaker 2: 38:08

I wasn't even aware that that's how people saw me. So I did start writing the book in 2021. And then it just went on pause for a while. I got almost like I don't know 12, 14 chapters, but it started a part of the business that I probably wouldn't have started without that exercise. But yeah, for sure, I appreciate that man. Yeah, but, but beyond, be on the lookout for Be your Brand, the book, but the service is already here.

Speaker 1: 38:35

So what, what final piece of advice would you like to offer the audience? And also, before you go, make sure to shout out all of your social media, your websites, best way to reach out to you. So the floor is yours.

Speaker 2: 38:52

I like to keep it simple and thanks for that opportunity, moses. Eric Cabralco slash guide yeah, guide. And that will give you a free download to all the tips as far as being a guest or being a host that I've pulled together over the past several years. So I recommend anyone go there. You know whether you're podcasting or not, you know, give it to a friend or at least give them the link. So, ericcabralco slash guide, and, yeah, I think the best advice I can give is, if you're going to or you are creating content, be super, super clear on what you do, how you do it and who you're serving, because if you're making it about you, that's not gonna last long, that's not sustainable. But if you make it about them and how you solve their problems, then you can start building something.

Speaker 1: 39:51

Perfect, and I'll make sure to put all your contact information in the show notes. So I just want to say thank you again for joining the show. It was a great conversation and hopefully we'll stay in contact. Appreciate you for joining the show. It's a great conversation and hopefully we'll stay in contact. Appreciate you, appreciate you.