Cult Brunette

Cult Brunette 2025 Locked In & Leveled Up

Logan and Steph Season 2 Episode 2

This year, we’re done playing small. 2025 is all about locking in to the boutique, to the brand, and to everything we’ve been building. No more half-assing, no more “figuring it out.” We are the blueprint now.

We’re taking Cult Brunette from a vibe to a movement. The boutique? It’s not just a cute little add-on- it’s a whole experience. Every piece, every product, every detail is intentional. We’re curating for the girls who get it. The ones who know style isn’t  just about what you wear, but how you show up.

This episode, we’re breaking down:

How we’re locking in on our vision and making it happen
The mindset shift that took us from side hustle energy to main character status

Why 2025 is the year of no hesitation. We’re moving, we’re building, and we’re not looking back

What’s next for the boutique, our brand, and how we’re curating for the girls who get it

If you’ve been sitting on a dream, waiting for the perfect time, consider this your signs now. Let’s get into it.